2/18/2026 - Why Community Is the Essential Life Raft for Navigating the AI Transition

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0:32 All right, Champ.
0:34 Champy, are you ready? Are you ready for
0:36 some football?
0:39 [clears throat]
0:43 [singing]
0:46 B
1:04 [music]
1:10 [music]
1:14 shippy.
1:15 Come here.
1:18 There's your little Betty. You can lay
1:20 there with your little monkey. Champy
1:22 got a new bed so you can be comfortable
1:25 while he sings.
1:27 That's exciting. Hey, Champy. You ready
1:30 to sing? Huh?
1:32 >> Yeah.
1:40 >> [music]
1:43 [screaming]
1:47 >> Well, I thought there was a single call.
1:51 David [singing] played and it alone.
1:55 You don't really care for music, do you?
2:01 It goes like [singing] this. The fourth
2:05 man
2:09 [singing] composing. Hallelujah.
2:14 Hallelujah.
2:17 Hallelujah.
2:19 [singing]
2:20 Hallelujah.
2:24 Hallelujah.
2:28 [singing]
2:29 [music]
2:34 Well, your faith was strong, but you
2:37 needed proof. You [music] saw her
2:40 bathing on a roof. Her beauty [singing]
2:43 and the moonlight overthrew you.
2:48 She [singing] tied you to the kitchen
2:50 chair. She smashed your throne and cut
2:53 your hair from your lips. She drew.
2:57 Hallelujah.
3:00 Hallelujah.
3:03 [singing] Hallelujah.
3:06 Hallelujah.
3:10 Hallelujah. [singing and music]
3:13 Oh yeah.
3:22 [music]
3:23 Does Satan wear a suit and tie? Does he
3:26 work at the Dairy [music] Queen?
3:29 Does he [singing] listen to rocky road?
3:32 Does he feed the man singing hallelujah?
3:38 Hallelujah.
3:40 Hallelujah. [singing and music]
3:44 Hallelujah.
3:47 What about Jesus?
3:49 Didn't he do it too? Yeah. [singing]
3:52 Hang out with the prostitutes. [music]
3:55 Have a drink or two.
3:57 Power of example. My mama said it and I
4:01 heard. She said 1 oz action beats a ton
4:05 of words [singing]
4:07 singing hallelujah.
4:10 Mama said there would be angels
4:12 hallelujah.
4:15 Mama said there would
4:16 [music and singing] be some
4:21 [music]
4:29 Okay, okay, okay. What are we doing?
4:32 Good people. What's happening?
4:34 I heard a number of you crazy people
4:37 joined me on my live last night.
4:40 I introduced the great repurpose to the
4:44 uh to the greater world,
4:46 at least the greater world of Colorado
4:48 Springs. [laughter]
4:51 [music]
4:53 But it was a really nice venue.
4:55 They had a really nice setup. The nice
4:57 tables, people were comfortable.
5:03 [music]
5:10 >> [music]
5:10 >> It was fascinating
5:12 being in a room full of people where a
5:15 number of them were expecting it to be a
5:17 vibe coding night. And I went in there
5:19 and talked about ego death and
5:21 existential angst in the age of AI.
5:24 [laughter]
5:29 [laughter]
5:31 Never dull moment when Kyle comes to
5:34 town. Oh, yeah.
5:37 [laughter]
5:39 Oh, he's back. I am. I am. I was off
5:42 Monday. I was I was uh driving from Vale
5:46 to Denver [music]
5:48 on Monday.
5:52 Had uh had lunch with my good friend
5:54 Kevin Clark who was up skiing. It's
5:57 cool.
6:00 >> [music]
6:16 >> There's been something, baby, I've been
6:19 trying to say [singing]
6:21 [music]
6:22 for an ag and it seems I [singing] don't
6:24 know how [music]
6:28 the Past and a future now surrounding
6:31 me. [music]
6:34 Surrender to [singing] whatever she
6:36 still can [music] be found.
6:40 There's There's been a
6:41 [music and singing] little trouble
6:44 since you came to my rescue.
6:48 [music]
6:51 And if you were like all of the rest, I
6:53 would have quit you long ago. But I
6:56 couldn't do that. [music]
7:00 Yeah, it is a beautiful drive, Silver
7:02 Fox. That drive from Denver to Vale
7:05 [music]
7:06 like like what what I remember of it is
7:09 it's just a pain in the ass to drive cuz
7:11 it's just it just goes and goes and
7:12 goes. You're driving, you know, up four
7:14 5,000 ft elevation
7:18 and then when you get up there, you're
7:19 just doing all these switchbacks between
7:21 these just massive, you know, rock
7:24 slides and pine trees and ski slopes and
7:29 [music]
7:36 [music] women and wine never went too
7:39 well.
7:41 [music]
7:42 Make a man crazy, make him cold as hell.
7:48 I a woman that you wish me well.
7:52 But in spite of you trying, [singing]
7:55 still going to have to find my own way
7:58 through.
8:02 [music]
8:04 Like the mist of morning, my dream
8:07 remains
8:09 [music]
8:10 hanging in the burnt fields of my
8:12 memory.
8:15 [music]
8:16 Time is a chorus of your day.
8:22 Something in the words [music] that left
8:24 behind me.
8:27 I'm searching solutions on a double
8:29 [music]
8:31 on his two [singing]
8:32 telephone.
8:35 [music]
8:37 My friend says put an action to those
8:39 words.
8:42 There's too many choices that you left
8:44 undone. [singing]
8:47 [music]
8:49 My friend said, [singing] "Put an action
8:52 to those words. [music]
8:54 Put an action to those words. little.
8:59 [music]
9:04 [music]
9:10 [music]
9:14 So, a big part of my talk yesterday was
9:16 the cycle of AI readiness from the AI
9:18 salon. The other half of the talk was
9:22 was the uh the great repurpose.
9:27 Um, I got some really good advice um
9:29 from Andy Scarantino about, [laughter]
9:35 you know, if you're gonna if you're
9:37 going to flirt with people's ego death
9:39 in a talk,
9:42 you might want to you might want to let
9:44 them know there's a there's an exit ramp
9:46 [clears throat]
9:48 or they won't pay attention to anything
9:49 else you say. So So
9:53 I did that.
9:57 >> [music]
10:02 [music]
10:05 >> Michael Weinstein. What's happening,
10:07 dude?
10:12 [music]
10:18 [music]
10:23 >> [music]
10:25 >> Yeah, it was a healthy uh exit ramp, Dr.
10:27 J. So, so what I ended up doing
10:31 um is the you know, the great repurpose,
10:34 the basic ideas that I I I firmly
10:36 believe and it's it's so funny, you
10:38 know, when you put an idea in the world,
10:40 all of a sudden it materializes
10:41 everywhere. It's like um
10:45 actually I just this is a cool metaphor.
10:47 ideas are like um
10:51 oversaturated water like water that have
10:54 precipitate in it. Precipitate
10:56 precipitate in it.
11:00 Remember when when we used to to we used
11:02 to make those crystals as kids you'd get
11:05 the water, you'd stir the [ __ ] up in it
11:08 and then it would make the crystals.
11:11 I feel it's like that with ideas like
11:13 like things are changing. Like it took
11:15 me a year. Like I I was just feeling
11:18 weird for a year. I couldn't figure out
11:20 what it was about AI and this community
11:24 and what was going on in the world. And
11:26 I just couldn't figure out what it was.
11:28 And it's like as as as you're thinking
11:30 of ideas, as as something is
11:32 formulating, it's like you're adding,
11:35 you know, more chemicals to the water
11:37 that are getting absorbed by the water.
11:39 And because the water is heated, you're
11:41 you're you're oversaturating it, right?
11:44 This is how you make rock candy, right?
11:46 You heat the water up, you put the sugar
11:48 in it so it oversaturates, then you put
11:50 in like a string and the crystals will
11:52 form around the string, right?
11:55 And there's those more dramatic ones
11:57 like you see in in chemistry class where
11:59 it's just nothing and then it just goes,
12:01 [snorts] you know, and it's just all the
12:02 crystals form. That's kind of how it is
12:05 with ideas. So when I put out the great
12:08 repurpose, you know, a lot of people
12:10 talked about it and then I'm just seeing
12:12 variations of it everywhere. And it's
12:14 not like they're copying my thing. It's
12:16 like they had their thing that is
12:17 similar to my thing and it's like they
12:19 just pop up everywhere. Just like it's
12:21 just that's how they work in the world.
12:23 Everything's connected.
12:26 So,
12:28 so
12:29 what the idea is is that
12:35 certainly here in America,
12:37 Silverflux Paul Rachel podcast had a lot
12:39 to say about what's around the bend. Oh,
12:41 interesting. I haven't listened to that
12:43 podcast in a while. I should probably
12:44 start listening to it again. Um, I used
12:46 to listen to it all the time and I just
12:48 got off the just got off the the habit
12:50 of it.
12:51 Um
12:56 but but our our identities are really
12:58 tightly tied to our jobs. And if you
13:00 take all the tasks of a job and if you
13:02 think about
13:04 what companies pay you for, they pay you
13:07 for your skills. They train you on
13:09 skills. You go to college for skills.
13:14 Well, all the skills are about to be
13:15 done for us.
13:17 And so I did a little exercise
13:22 where I had everyone close their eyes,
13:25 which you know they came there, some of
13:26 some of the people in the room that were
13:28 there for a vibe, they thought it was a
13:30 vibe coding meeting.
13:32 Guy walks in, yeah, we're doing vibe
13:34 coding here tonight. I'm like, uh, the
13:38 original definition of the word vibe,
13:40 maybe
13:42 coding, not so much.
13:45 [music]
13:46 And
13:50 and and I I sort of set this up and
13:53 talked about the fact that AI is going
13:56 to automate the tasks,
13:58 but what we value in America is the
14:00 tasks, right? Your time for money. That
14:03 you get you you agree to spend a certain
14:05 amount of time doing a certain amount of
14:07 tasks in exchange for that money. the
14:11 sweet sweet money
14:16 and here's you and here's the tasks.
14:18 Well, the tasks are about to be stripped
14:19 away
14:21 even if you keep your job.
14:25 So the exercise I did with them, you
14:27 know, started on a Tuesday morning and
14:30 had them close their eyes and think
14:31 about all the stuff they do, the emails
14:33 they send, the presentations they build,
14:36 the
14:38 calls they make, the meetings they have,
14:41 the chatter in the lunchroom, the just
14:43 the tasks
14:45 of what they do. And I said, imagine
14:47 coming in the next morning, you sit down
14:50 at your desk ready to work, and all the
14:51 tasks are complete
14:54 for that day. They're done.
14:56 And not only are they done, they're done
14:59 well, perfectly, better than you could
15:01 do them.
15:04 And you keep your job, but your job is
15:05 now to just make sure just check in once
15:07 in a while and see that the tasks are
15:08 done right.
15:10 You don't you don't need to do your
15:12 tasks anymore.
15:15 And so they all had their eyes closed.
15:17 And
15:21 I said, "How does that feel? What's the
15:24 feeling? Just in a single word say what
15:27 the feeling was. And I got relief was
15:29 one of them. Freedom was one of them.
15:34 And then this guy who's a cabinet maker
15:37 who we met before the thing
15:40 in this kind of deep and
15:42 breathy kind of voice he said, "I feel
15:46 [clears throat] useless."
15:49 I was like, "Fuck." Like it hit me. It
15:52 hit me
15:54 like, [ __ ] [laughter]
15:56 Yeah,
15:59 everyone's going to have their version
16:00 of that. Probably a lot of them in 2026.
16:04 Definitely in 2027.
16:11 So, that's where we started. That's
16:13 where that's where we started the show,
16:16 [laughter]
16:17 the conversation.
16:26 But it was good. It ended up being
16:28 really good. We walked him through it.
16:29 We got into the cycle of AI readiness.
16:31 Here's how you learn. Here's how you
16:34 learn and expand.
16:36 Once you've learned some [ __ ] here's
16:38 how you do some [ __ ]
16:41 Once you do some [ __ ] here's how you
16:43 share that with the world and share that
16:44 with your co-workers and share what
16:46 you're learning,
16:48 you know?
16:52 I want to turn my street interviews into
16:54 a cartoon. How would I do that?
16:57 Um,
17:00 there's a fair amount of uh video tools
17:03 like RunwayML is one of them where you
17:05 can do video to video
17:08 um swapping basically. So you would
17:11 upload your video clip of your
17:14 interviews and then you would say turn
17:16 these into
17:18 I don't know claimation style
17:21 characters. What did you say? Cartoon
17:23 AI. Whatever the style of cartoon is you
17:25 want. And it'll just rerender that video
17:28 and all the characters will now it'll
17:29 now be a cartoon.
17:31 And if you want to change the voices,
17:32 you can change the voices in 11 Labs.
17:34 Like it's it's [ __ ] silly at this
17:37 point. You can just do that.
17:39 Um,
17:41 I'm pretty sure you can do that in I
17:44 know you can do it in runway.
17:46 I'm pretty sure you can do it in Clling.
17:49 I'm pretty sure you can do it in
17:50 Higsfield. I'm pretty sure you can do it
17:52 in
17:54 uh Luma Labs.
17:57 Most of the video models have video to
17:59 video. That's all you need. What's the
18:02 best one? It depends. like
18:08 um there okay so first of all AI tools
18:12 at this point are all so good that it's
18:15 it's nuances and personality of how
18:18 they're better but with video in
18:20 particular some of them will be better
18:22 at animation than others I don't I
18:24 haven't done enough animation recently
18:25 to know um
18:29 I'd start with Runway Runway is kind of
18:31 the OG G [music]
18:34 because they all cost. It doesn't
18:36 matter. [music]
18:40 Actually, the thing that I would look
18:41 for more than quality because they're
18:43 all going to be some version of good is
18:46 look at the time limit. If there's a
18:48 time limit, like you might have
18:49 something that'll only do 30 second
18:51 clips. And if your interviews are 20
18:53 minutes long, that would just be a pain
18:54 in the nuts. Um, so you you might want
18:58 to just look for do any of them have
19:00 time limits on video to video. And if it
19:02 doesn't, I'd start with runway. It's
19:04 [music] pretty good. It's been a few
19:06 days. Good to be back. Thank you. Yes,
19:08 I've been busy. Been a been a busy boy.
19:12 [music]
19:16 So tonight we're going to we're going to
19:19 do uh continue the the work we did last
19:22 week on the marketing campaign for the
19:25 AI learning lab. I topped off our
19:28 credits in Gen Spark. [music]
19:31 So, we're going to make some new uh
19:36 [music]
19:37 some new graphics.
19:42 [music]
19:50 That little lick right there turned into
19:52 the song for
20:09 >> [music]
20:14 >> that turned into the video for the great
20:16 repurpose Tik Tok question. What
20:18 subscription do you have? Uh, I'm in the
20:20 So, so Adonis, if you want to do a lot
20:22 of video, [laughter]
20:24 a thing to do is apply for the creative
20:27 partner program. So, with with Runway,
20:29 I'm in the creative partner program.
20:31 With um what's the other one? Uh, I'm in
20:35 I'm in like three three of the creative
20:36 partner programs. That's great because
20:38 they just give you a pile of credits uh
20:40 and you can go do [ __ ] Um,
20:44 I'm trying to think what I pay for. I
20:46 paid for for Luma for a while. I'm not
20:49 paying for that anymore.
20:52 Um,
20:53 I upped my subscription in Midjourney.
20:55 Midjourney video is good, but it's not
20:57 good for what you want to do. Um, I
21:00 would pay for Runway ML, but I'm not
21:04 doing a ton of video right now. So, I
21:06 like what it's probably So, a couple of
21:09 things. Don't buy any annual
21:11 subscriptions. Only buy monthtomonth.
21:14 what what it might be worth doing, some
21:16 of them will give you free credit
21:18 credits. So, you could you could go look
21:20 at a bunch of them and see if any of
21:23 them give you free credits and just do
21:25 little tests in there and if you find
21:27 one you really like, do do a
21:30 month-to-month payment to it. Uh
21:35 yeah,
21:37 and the seed dance, the thing the thing
21:39 from China's coming out, seed dance, I
21:41 assume they're going to have video to
21:42 video, but I don't know. But it's really
21:43 good.
21:45 [music]
21:50 [music]
21:59 [music]
22:01 Actually, you know what? Before we get
22:03 working, I want to show you something. I
22:04 wrote an article today on LinkedIn
22:07 which I want to show you. And that
22:09 little guitar lick actually inspired
22:12 this.
22:13 And I'll show you why.
22:24 Okay.
22:26 So, let's see.
22:31 So, the piece I wrote
22:38 >> [clears throat]
22:39 >> I can see clearly now the rain is gone.
22:45 You can see that. [clears throat] That's
22:46 my song. What a guitar chord taught me
22:49 about creative ownership. So that's the
22:51 piece.
22:53 So if you go to my account, Kyle Shannon
22:55 on LinkedIn,
22:57 you can find it. It's my latest article.
23:00 I did it today,
23:03 but
23:06 because I've been working on this
23:08 presentation that I gave
23:11 down in Colorado Springs,
23:15 I've been listening.
23:19 Oh, thank you, Val. Val said it was
23:21 excellent.
23:24 Um,
23:30 like that's needs to switch.
23:38 Let's see. I won't do it like that. I'll
23:41 just do it like this.
23:43 [sighs] So, I'm going to do this. I'll
23:45 be with you in a second. Everybody calm
23:47 down.
23:48 I don't think he's showing the right
23:50 screen. What do we do? He's not showing
23:51 the right screen. I don't see what he's
23:53 saying. What is he talking about? What
23:55 is he talking about?
23:58 [laughter]
23:59 So, it's a producer.
24:02 Okay. [laughter]
24:04 Um, we're going to go full screen. We're
24:06 do that. So, you should be able to hear
24:08 this.
24:13 But listen to
24:16 So, listen to this. [music]
24:19 I think it was I think it was up here.
24:32 >> [music]
24:38 >> Champy likes it.
24:40 So that little lick
24:42 I uploaded to Sununo and then it turned
24:45 into this song. And this song has been
24:46 stuck in my [ __ ] head for like a week
24:48 now. Like honest to God, it is just it's
24:52 it's insanity.
24:57 Now listen to what Sunno did with that
24:59 lick.
25:01 [music]
25:09 [singing and music]
25:12 >> Silver Fox too sucks, right?
25:16 I'm stuck on like a bag. Yeah.
25:18 [clears throat] Same chair, same [music]
25:20 light. Living [singing]
25:21 inside a name tag. Every praise, every
25:24 race tight to the shirt on my chest. If
25:26 I'm not what I do, [singing] then tell
25:28 me what's left. Then [music]
25:32 came to my empt. [singing]
25:35 [music]
25:40 >> So what struck me is that you know what
25:43 I did was [music]
25:49 >> [music]
25:50 >> and it turned it into that.
25:53 And now, if you're a music producer,
25:55 that might be an obvious transition, but
25:58 like it didn't take my guitar part. It
26:01 plays some other guitar part and it took
26:03 that lick and turned it into the the
26:05 core melody of the song. It turned it
26:06 into the chorus of the song.
26:09 And
26:12 and like there's a part of me that's
26:14 like that's not my song.
26:18 But then there's a part of me that's
26:20 like no it's absolutely my song and and
26:23 the lyrics aren't really mine.
26:26 But they are
26:29 right. [clears throat] I created those
26:30 lyrics inside a project
26:33 where the great repurpose was created.
26:36 So those lyrics are living inside the
26:39 context of that entire world.
26:43 And then I told it that I wanted the
26:45 lyrics to evolve from clothes to people
26:48 starting to be awake to people being
26:50 connected. The the great repurpose the
26:52 song itself has a a dramatic arc.
26:56 So I'm like, well, yeah, that's my
26:57 [ __ ] idea. I didn't write the words,
26:59 but that's my idea. And it does that.
27:01 And then I made the video. And the video
27:03 is I made all these images that I didn't
27:05 make
27:07 but they were things like from the
27:10 lyrics we created image prompts
27:13 that like there were like a third of
27:15 them were like these really depressing
27:16 people like
27:19 and a third of them were like people
27:20 like okay I'm starting to figure it out
27:24 and a third of them were people were
27:25 like okay [laughter]
27:27 kumbaya we're standing in circles we're
27:29 holding hands we're laughing together
27:31 again.
27:34 So, it's all mine,
27:39 but I didn't make any of it. And so,
27:43 that that LinkedIn piece
27:48 [sighs and gasps]
27:49 is about
27:52 creative ownership. And I did a giant I
27:55 did a giant caveat in in the middle of
27:58 the article. I said I said because it
28:01 because I'm talking about ownership. I'm
28:03 talking about like personal ownership.
28:05 Like do I feel like the thing I created
28:07 is mine,
28:09 not do I own it, not can I copyright it.
28:12 So I have a whole blurb in there about
28:14 you know this this article is not about
28:17 that. Those are all important issues. Go
28:19 argue somewhere else. Don't [ __ ] all
28:20 over this article because that's not
28:22 what it's about.
28:27 and and I shared two songs
28:30 um that I actually made here.
28:34 And wait, I think I have to share my my
28:36 browser different because we're in
28:38 Chrome
28:40 and Chrome is with Google and Google
28:42 fights Apple and we lose. Okay.
28:51 Uh uh uh uh uh uh uh. [clears throat]
28:54 It's once it gets stuck in there, man,
28:57 it's pretty bad. [laughter]
28:58 It's pretty bad.
29:01 Oh my god. All right. So,
29:06 so I finally had a breakthrough on this
29:08 on this dilemma.
29:13 And cuz I was thinking about The Great
29:15 Repurpose
29:17 and then I was thinking about Before the
29:19 Lights Came, which is a song that I love
29:21 and is mine. It's like it's like that's
29:23 a song I made and it feels like mine.
29:26 And and then I was like, but there's
29:27 other songs. I've made other songs on
29:30 this channel that took as much time that
29:32 have as much craft and as much whatever
29:35 competence with how to switch between
29:37 tools
29:39 that are just songs. I don't give a [ __ ]
29:41 about them. They don't feel like mine.
29:42 They don't feel like Right. And so I'll
29:45 play here. Here's one called Matchbook
29:48 Memory.
30:14 I hate
30:16 I hate Google.
30:29 [music]
30:35 [singing]
30:39 A cafe door. [singing and music]
30:41 A fleeting face.
30:44 A matchbook offer. Time [singing]
30:47 misplaced. [music]
30:49 She slipped it deep.
30:52 Her coat held [singing] tight. [music]
30:54 No flame was born.
30:57 Just endless night. [music]
31:01 Years roll by like [singing] tides on
31:05 stone.
31:06 But sun lit still chills the ball
31:13 memory [singing]
31:14 never struck a [music] spark that
31:19 >> right. Good song. Good song. I barely
31:23 remember making it. I barely remember
31:26 it.
31:27 Like when I saw it and I saw the lyrics,
31:29 I'm like, "Oh yeah, I sort of remember
31:31 what we did there." But it was just one
31:34 of those like brain fart ideas that we
31:37 went into,
31:39 you know, we took and we did something
31:40 and it turned into that song. It was
31:42 fine.
31:44 Like the chain of craft there that's not
31:45 AI slop, right? We started in chat GBT.
31:48 We had a concept. We explored the
31:50 concept. We took the concept and we
31:52 expanded it. We turned it into lyrics.
31:54 We took those lyrics. We put them in
31:56 thing. We explored 20, 30, 40 different
31:59 songs till we landed on one we liked.
32:04 Same exact process.
32:10 Same exact process as this. This
32:13 was born of a of a lick of mine.
32:17 But even if it wasn't, [clears throat]
32:20 this song is mine. This song feels like
32:22 I emotionally own it.
32:29 >> [music]
32:32 >> The ferris wheels asleep, its arms still
32:35 folded tight. We walk between the
32:38 shadows and the strings of halfway
32:40 light. The popcorn stands are dreaming
32:43 of the laughter they'll be fed in your
32:46 reflection in a puddle turning pink
32:49 instead of red. [music]
32:55 You say it's strange to [singing] see it
32:58 empty. [music]
33:00 I say it's strange to feel this calm.
33:05 You smile like you know something
33:08 [singing]
33:09 I don't know. I've already [music]
33:12 begun.
33:14 Before the lights come on. [singing]
33:17 Before the [music] crowd arrives. Before
33:19 we name what this could be. [singing]
33:21 Before the day survives, [music] we
33:24 linger in the middle where the feels
33:28 like song to hearts not yet
33:34 come on. [music]
33:37 >> So they're both good songs. They're both
33:39 fine.
33:41 No one on the outside would know the
33:43 difference. But to me, this is my song.
33:45 That other song's not. So what the piece
33:48 goes on to explain is that
33:52 like this image was the was the image
33:55 that
33:56 kind of revealed the truth to me.
34:01 Um,
34:05 this was for from my Kyle Shannon Dreams
34:08 project. And I'd probably made 1,500
34:11 images before this image was created.
34:14 And
34:16 this image
34:18 when I made it, I got emotional. It took
34:21 my breath breath away. It it like
34:23 brought tears to my eyes.
34:26 You're like, "Oh, it's cool." Yeah, it's
34:27 cool.
34:29 And there were other images in that
34:31 series that were
34:33 equally craftworthy.
34:36 But what was it about this image that
34:39 took my breath away?
34:45 Um
34:50 I don't know.
34:52 But I realized how did I write it?
34:58 This image moved me not because it was
35:00 more beautiful than the others, not
35:02 because AI did something technically
35:04 extraordinary, not because my prompting
35:06 had suddenly jumped to another level. It
35:09 stopped me because it was so aligned
35:11 with who I am. It's the kind of image I
35:14 would have made had I possessed all the
35:16 skills required to create and assemble
35:18 it with more traditional tools. It was
35:21 beyond familiar. This image felt like
35:23 me. I knew it. It was mine.
35:28 And so what what this article is about
35:31 and what I what I got some Oh, thank you
35:33 Lord Digital Gods for the gifts on Tik
35:34 Tok. I appreciate that. Um what I got to
35:38 today or actually I don't know I think I
35:40 started this article yesterday. I got to
35:42 it in the past three days because I'm
35:45 I've been thinking a lot about the great
35:46 repurpose and I've been thinking a lot
35:48 about purpose and thinking a lot about
35:50 work and thinking about the daily
35:53 practice and the mastermind
36:01 and I think it's really important to
36:03 understand
36:06 that when you're intentional
36:09 with creating something
36:14 and
36:16 I give Liz Miller Gersfeld credit in
36:18 here when you
36:21 are true to the fidelity of the idea. So
36:24 you have an idea that means something to
36:26 you and then you start creating
36:29 something and your job is to maintain
36:31 that idea.
36:32 What is it? What is it? What is it? What
36:34 is it? Is that it? Nope. Is that it?
36:35 Nope. Is that it? Nope. Oh, that's
36:37 getting close. Ah, we went farther away.
36:39 Oh, now we're back.
36:42 There's a point at which you go, "Ah,
36:44 there it is.
36:46 That's it. That's the That's what was
36:49 here. That was what was here.
36:54 You own that.
36:58 You own it.
37:02 It's yours.
37:04 You can take pride in it just like you
37:05 would take pride in making something
37:07 with clay if you're Corey Potter.
37:11 Corey Sandler pottery. [laughter]
37:14 Corey Potter. Sorry, Corey.
37:21 Anyway, [clears throat and cough]
37:24 so here's how I ended it. This is I'll
37:26 give you a little this is a little
37:28 bastardized version of something we do
37:30 in the in the AI salon mastermind
37:32 practice lab.
37:35 But take a moment right now and just
37:37 just jot down some notes here.
37:40 The next time you sit down to make
37:42 something with AI,
37:44 stop.
37:46 Take a moment. Close your eyes. Take a
37:50 deep deep breath or three. Think about
37:53 why you're here right now. Think about
37:55 what you're trying to accomplish. What
37:58 is your intention? What is your
37:59 inspiration? What's the big idea?
38:03 Let it be uncomfortable.
38:05 Breathe. Sit with it. And then when
38:09 something emerges, something that feels
38:11 like you, start exploring and prompting
38:14 and refining and playing. Hold the idea
38:18 dear. Your job now, all of our jobs now,
38:22 is to have that idea. maintain the
38:25 fidelity of the idea as you create and
38:28 arrive or not at that magical moment you
38:32 can declare that's mine.
38:36 All right.
38:38 So there you go.
38:41 Um
38:44 I now much more deeply understand
38:49 even if you make something completely
38:50 with AI when it's yours and when it's
38:53 not. Um, I don't know if I think
38:56 certainly AI haters will just think it's
38:58 [ __ ] In fact, the the one comment I
39:00 got on this on X was, "It can never be
39:03 good work if it's AI." I'm like, "Did
39:05 you read the article, douche nozzle?"
39:08 [laughter]
39:12 Uhoh. Some comments in the live were
39:14 filtered to protect the community's
39:15 experience.
39:17 Oops.
39:19 Guess we guess we got someone excitable.
39:22 Um, practice lab cohort starts tomorrow.
39:24 No, actually the cohort started last
39:26 week, Brandon.
39:29 Tomorrow is uh segment two of the
39:31 10-week cycle. So, yeah. So, why don't
39:33 we talk about that? Throw the uh
39:37 throw uh URL up on screen there. So, if
39:41 you have not joined the AI salon,
39:44 jump in and go to community.thesalon.ai
39:50 and check us out. the the welcome page.
39:52 We'll there's a welcome video. Um we
39:54 talk about the cycle of AI readiness,
39:56 the five stages of AI adoption, which
39:58 are kind of fun. Um you can introduce
40:00 yourself, which you should. Everyone
40:02 should be in community right now. We
40:04 talked a lot about this last night in
40:06 Colorado Springs. Like I I went hard and
40:09 heavy at the end. I'm like, if if if you
40:12 want to
40:14 get through this transition we're all
40:17 about to be forced into, you don't want
40:19 to do it alone. It's going to suck. It's
40:21 going to suck doing it with people. But
40:23 you know what? At least, you know, we
40:27 get to we get to, you know, commiserate.
40:31 You know, when when Corey Sandler comes
40:33 in and says, "I can't figure it out. I
40:34 don't know." Like everything's
40:35 everywhere. And then Cindy [ __ ] does
40:38 something with Post-it notes and Corey's
40:39 like, "Oh my god, that's like
40:40 salvation." You're like, you get to
40:43 witness this and experience it.
40:44 Everyone's trying to figure this [ __ ]
40:46 out right now. Everyone
40:50 So, introduce yourself, learn our
40:52 values, and then the mastermind
40:55 is a subscriptionary of the salon. It's
40:58 it's incredibly reasonable. It's
41:00 incredibly reasonable.
41:04 And you get to to to come hang out with
41:06 people that are really up to something
41:08 in the world, in their lives,
41:12 going through the uncomfortable [ __ ] of
41:14 who am I and what do I want?
41:21 Right.
41:24 Confronting the demons. Like Liz Miller
41:26 Gersfeld talked about her. She had a
41:28 preconceived not notion. She had this
41:30 thing in her head. I'm not technical.
41:34 I'm not technical. So she's looking at
41:36 everyone in the AI salon making all
41:38 these apps and doing all this crazy
41:41 coding stuff. I'm not technical. I'm not
41:43 technical. And because she had her daily
41:46 practice, she sat with that.
41:50 She said, "Well, what's what why don't I
41:53 I played with this other stuff and
41:54 figured it out? What if I play with vibe
41:56 coding?" And she did. [laughter] Now she
41:59 makes remarkable applications. She's got
42:03 a whole playground, a whole the whole
42:04 collection of experiments she's made
42:06 that are remarkable.
42:10 see it again and again and again and
42:12 again and again.
42:15 It's simple,
42:18 but it's not easy.
42:22 That's one of those that that's one of
42:23 those word play things that that people
42:25 have always said that always pissed me
42:27 off
42:28 cuz you're like if it's simple it should
42:30 be easy. They feel like there's they're
42:33 the same thing. They're not the same
42:35 thing.
42:37 It's simple.
42:39 Understand who you are, what your values
42:42 are, who you care about, what you want
42:44 to change in the world, and come up with
42:45 some idea. That's pretty simple.
42:51 If you were here when Liz Miller
42:52 Gersfeld came on the live and dropped
42:55 the bomb on me right before she left,
42:58 what do you want more of, Kyle?
43:05 Uh,
43:07 [sighs and gasps]
43:07 Kyle, is there a charge to join your
43:09 group? No, the group is free. The
43:10 community is free. So, most of the stuff
43:12 in the community is free. The mastermind
43:14 um is subscription. So, it's I think
43:17 it's $47 a month.
43:20 Um, and in the mastermind, so we've now
43:23 got the mastermind practice lab. We've
43:26 got a bunch of content in there. We've
43:27 got um areas for people who are part of
43:29 that. and we're going to blow out the
43:33 great repurpose as a whole another area
43:35 of things to do and content and
43:39 subgroups, communities of practice,
43:40 things like that. So, I'm really excited
43:42 about it. Um,
43:46 but the but the community itself is free
43:49 and and you know, most of the events are
43:51 free. The the uh March 3rd we have AI
43:54 Salon Presents. Um HT Snow Day is gonna
43:57 come talk about his evolution with AI
43:59 and his business.
44:01 Like it it that's just gonna be really
44:04 cool. Um Vicky um Vicky Baptist uh
44:08 coordinates and and hosts these things
44:10 called LOL's learn out louds. Ah Lord
44:13 Digital Gods is doing an LOL this
44:15 Saturday. You're like what's an LOL?
44:18 That sounds hilarious. It means laugh
44:20 out loud, doesn't it? [laughter]
44:25 No, it means learn out loud, obviously.
44:29 And then we realized after we we were
44:31 doing learn out louds for like weeks and
44:33 then we're like, "Hey, doesn't that make
44:34 LOL?" I think Vicki figured that out.
44:36 Somebody figured it out. Like, oh yeah,
44:38 that's pretty good. LOL's. That's good.
44:40 Let's do that.
44:42 Those are all free.
44:45 um
44:47 you know, sharing your work, asking
44:49 questions,
44:53 teaming up with people. It's all free.
44:56 It's really good. It's a great
44:58 community.
45:00 Um,
45:02 what I said to the to the audience in
45:04 Colorado Springs last night, I think
45:05 verbatim was, you know, we're all going
45:09 through this. And the the biggest the
45:12 most important piece of advice I can
45:13 give anyone right now. Get your ass in
45:17 community of people who are exploring
45:19 this stuff and figuring it out. Here's
45:21 the thing about
45:23 here's another epiphany I had.
45:29 I thought that getting in early on AI
45:34 would be a similar sort of thing as
45:35 getting in early like I was there for
45:37 the early days of the worldwide web and
45:40 getting in early in the in the worldwide
45:42 web meant you had a
45:44 tactical advantage. You were you were
45:46 just there earlier. If you got in before
45:48 the dot bubble started bubbling
45:53 when it bubbled you had lots of
45:54 opportunity. You were there. You knew
45:56 what it was. You knew how to do it. You
45:57 right. you knew how to make websites.
45:59 You know what they were? People didn't
46:00 know what websites were.
46:05 And I thought it would be the same with
46:06 AI.
46:08 And for like two years, it kind of felt
46:10 like that. Oh yeah, we're I'll tell you
46:12 what, we've got some of the best
46:13 prompters on the planet right here in in
46:16 good old AI salon. They prompt away.
46:18 They're just they're fantastic at it.
46:21 And then this past year happened where
46:23 just [ __ ] got surreal. You couldn't keep
46:25 up with the tools anymore. There were
46:27 too many of them. they were getting too
46:28 good
46:30 and it just felt like something was
46:32 shifting
46:36 and then the the Manis came out and Gen
46:39 Spark and these these agentic tools and
46:42 then in the past 3 weeks month this open
46:46 claw thing came out and people are like
46:48 oh my god I bought a Mac Mini and I
46:50 stuck this thing on it and now I've got
46:52 a 247 employee and it's changed my life.
46:56 You're like, "Wait, what? It's I I
46:59 learned how to prompt the I'm I'm in the
47:01 claw. I made the with the skills. That's
47:06 okay. I'm I got to It's dangerous. I got
47:10 to buy a machine and but it's dangerous,
47:13 but I should absolutely do it. They They
47:16 made their own Reddit and now they
47:18 formed a religion."
47:22 Okay. And what's striking me is, oh,
47:25 there's no actual tactical advantage to
47:28 being early
47:30 because no one has any [ __ ] idea what
47:33 to do right now.
47:35 But
47:38 I have figured out what the advantage is
47:40 of being early.
47:42 We
47:44 if you're watching this and even if if
47:46 you're here and you're like, I don't
47:48 know anything about AI, I stopped
47:49 because he seemed kind of angry.
47:52 Even if you're here for that, if you're
47:53 paying attention to what I'm talking
47:55 about, even a little,
47:58 you are so much farther ahead than most
48:01 people right now. Most people have no
48:04 idea what's coming.
48:07 What this channel's about, what this
48:09 community is about
48:12 is
48:18 understanding enough about what's
48:20 happening in generative AI
48:23 to know that
48:26 we didn't ask for it.
48:30 It's not going away. We can't escape it.
48:35 I'm joining now. Awesome, Jen. Awesome.
48:38 Yay. Yes. And come tomorrow. Tomorrow at
48:41 noon Eastern is is the AI salon
48:44 mastermind practice lab.
48:48 Come hang out with us. It's a remarkable
48:50 group.
48:57 Yeah, it's fine. If you join the
48:59 mastermind, if you just join the salon,
49:00 just join the salon. That's fine. If you
49:02 want to join the mastermind, come hang
49:04 out with us tomorrow.
49:08 But what I'm realizing is that that the
49:11 people in the AI salon and the people
49:13 that come to this channel,
49:19 our advantage right now,
49:22 if you can call it an advantage,
49:24 because it's kind of painful,
49:27 is that it's like we're from the future
49:32 cuz we can see what's coming And a lot
49:35 of us have been
49:38 exploring these ego deaths
49:42 that we're all going to go through and
49:44 probably have gone through and probably
49:45 will keep going through as the nature of
49:48 work changes and our relationship to
49:50 work changes and the question of where
49:53 is my value?
49:56 If right now you think your value is in
49:59 the tasks you do in exchange for money,
50:01 those tasks are about to be ripped away
50:04 from you.
50:08 So we're from the future. We know this
50:10 is happening. We know it's happening
50:11 right now. To some of us, it's already
50:14 happened. We're processing through it.
50:18 So the mourning and the grief and the
50:21 just the existential like really
50:24 [ __ ]
50:27 like this. I can escape this, right?
50:32 Doesn't look like it.
50:36 Cuz what's going to happen is
50:40 we're going to sit here feeling
50:41 clueless, but kind of knowing what's
50:43 coming. And then there's going to be 20
50:44 or 30 or 50 people that are in our lives
50:47 that all of a sudden are just like,
50:49 "Holy [ __ ] what is this thing?
50:54 What am I supposed to do?
50:56 Oh,
50:58 I don't know. But I got a raft. Get on
51:01 the raft. Let me take you from this
51:03 shore over to this shore and we'll start
51:06 helping you figure it out.
51:09 You know, it's like one of one of the
51:12 things that hit me in putting together
51:14 the great repurpose talk
51:17 is this idea that the same tool that is
51:20 causing this disruption, we all have
51:22 access to and is likely going to be the
51:25 thing that powers us getting out of
51:27 whatever transition we need to make.
51:30 Anyway, all right, let's go do some
51:33 work.
51:35 [sighs]
51:37 Everybody good? Any [clears throat]
51:39 questions? [laughter]
51:43 Mind your tabs. Yes sir. Yes sir. Okay.
51:47 [clears throat] So we are So what you
51:51 missed last week if you were not here
51:55 is I spent four days from Tuesday to
51:58 Friday
52:01 um developing a series of documents, you
52:05 know,
52:07 like you do.
52:09 And the documents were for the AI salon
52:12 to generate some marketing materials
52:16 and um
52:20 we created um we did some research
52:26 and we developed five different personas
52:28 that we were going to market to. So,
52:30 like who are people that are kind of
52:32 going through it right now with this
52:33 great repurpose stuff or just with
52:36 like if you're a creative professional
52:38 right now and and and
52:42 you're paying attention to what's going
52:44 on, shit's changing and and it ain't
52:47 going to feel great. I also had a tough
52:48 love talk with my executive group this
52:50 week. Oh, interesting. Surprising. It
52:53 was wellreceived. Well, you know what,
52:54 source camp, I felt the same way like
52:56 like last night at the at the uh the the
53:02 existential crisis meeting that I that I
53:05 led. [laughter]
53:08 I said, "Welcome here. I hope y'all are
53:10 excited about AI. You know, it's going
53:12 to destroy you, right? Come with me."
53:15 >> [laughter]
53:16 >> So, but
53:19 you know what's funny is
53:24 like there was one guy toward the end
53:26 that didn't appreciate my optimistic
53:29 view. He just didn't have any faith that
53:32 we could possibly get out of this in a
53:34 positive scenario, which I think is
53:36 fine, but like I didn't have anyone
53:42 like fully question what I was talking
53:44 about. about it. Was almost like the
53:45 people in the room knew.
53:48 The other thing that I found out
53:50 yesterday was actually wait, let's go.
53:52 Holy [ __ ] Okay, so I was in in a couple
53:56 of meetings yesterday. And oh, by the
53:58 way, Nikki Nikki Weiss from the AI
54:00 salon. Actually, she was in Denver uh
54:02 for for ETH week, whatever it was
54:04 called, ETH Denver. And she drove down
54:06 to Colorado Springs to see my talk. So,
54:08 we got to meet each other in person. It
54:10 was really cool. Um, but she reminded me
54:13 and then I found out in an earlier
54:15 meeting, yesterday was some sort of
54:16 kick-ass astrological day. So, the day
54:19 that the great repurpose kicks off and
54:22 Andy started a community, a new
54:23 community called Humans 2.0. It kicked
54:26 off yesterday and I had the the talk and
54:29 um just a bunch of stuff happened
54:31 yesterday and then we were told
54:36 multiple times that yesterday was kind
54:38 of a big deal. So, let's go figure out
54:40 what the hell was going on. All right,
54:42 new chat.
54:45 Um, I'm told [laughter]
54:48 that yesterday
54:50 tabs, tabs, tabs. Yes, sir. Sir, yes,
54:52 sir. Thank you.
54:54 Always always doing everything you ask
54:56 of me, sir. Kind sir, Brandon, producer,
54:59 sir. I'm told that yesterday
55:02 um Feb 17th
55:06 2026
55:09 was a banger of an astrolological
55:14 and
55:15 celestial
55:18 celestial
55:19 day.
55:21 Who knows what else?
55:25 Please research
55:29 um
55:32 what
55:33 the hell was going on
55:38 and what
55:42 was before
55:44 and what
55:47 is coming.
55:49 If yesterday
55:54 was the
55:57 end and beginning.
56:01 That's a horrible prompt.
56:05 [sighs]
56:06 I'm trying OpenC Claw on VPS. It's way
56:09 over my head. Oh, archetypal. That makes
56:12 me sad because,
56:15 okay, here's what actually made February
56:18 17th a banger, both in real astronomy
56:22 and astrological lore and what came
56:24 before and what's still ahead in the
56:26 skies.
56:28 Expect breakthroughs thanks to the solar
56:30 eclipse in Aquarius. Okay,
56:35 annular solar eclipse. The ring of fire.
56:38 The annular solar eclipse happened. The
56:40 moon passed between Earth and the Sun,
56:42 but it didn't cover it completely
56:44 because the moon was slightly farther
56:45 away in its orbit, creating a striking
56:48 ring of fire effect. Oh, cool. Look at
56:52 that.
56:54 Ah,
56:58 astronomically speaking, this was the
57:00 first eclipse of 2026 and part of a
57:02 regular eclipse season. It was
57:04 officially visible mainly from
57:06 Antarctica with partial views in
57:08 southern parts of South America and
57:10 southern Africa. The event was real,
57:13 dramatic, and rare. Okay. Astrological
57:15 and cultural
57:17 astrology. This, let's see, if someone
57:19 told you it was a big comic shift,
57:21 here's why. New new moon plus solar
57:23 eclipse in in Aquarius. Astrologically,
57:26 this eclipse happened as a new moon
57:28 kicking off a new eclipse cycle. Okay.
57:31 Community. Wait,
57:34 one of the one one that some astrologers
57:37 frame as symbolic beginnings of change
57:40 or reset for themes associated with
57:43 Aquarius community innovation.
57:46 Collective goals. Holy [ __ ] Radical
57:48 ideas, social transformation. Holy [ __ ]
57:52 Blending individuality with group
57:54 repurpose or group purpose. I can't see
57:56 the word purpose now without repurpose
57:57 in it. Astrology perspective. end and
58:00 beginning.
58:02 Astrologers often see the mark uh
58:05 markers that close old chapters and open
58:08 new ones.
58:10 Okay. Alpha Alpha Centuri meteor shower
58:15 night sky.
58:17 But wait, there's more. Um
58:20 there was also
58:24 um
58:25 something about Chinese New Year and
58:30 some Indian
58:33 um
58:36 thing and
58:39 a couple of Jewish
58:42 holidays
58:44 that landed on the same day or
58:48 something. I am clueless.
58:53 You are a genius.
58:57 Act like one. [laughter]
59:04 All right, you've come to the right
59:06 cosmic conspiracy desk. [snorts]
59:10 Oh my god. Annular. Okay. Chinese lunar
59:14 calendar context.
59:18 The lunar new year for 2026 began on
59:21 February 27th. That was yesterday. I
59:24 missed two holidays apparently. Hang on,
59:26 I'll let you know. It might not have
59:28 been Jewish holidays. It might have been
59:29 Christian ones. I don't remember. I know
59:31 it was something where two things
59:32 happened the same day or the same week
59:34 or something like that.
59:37 So, we're beginning the year of the
59:39 firehorse. Why that matters? Lunar New
59:42 Year is the most significant calendar
59:44 reset in East Asian cultures.
59:48 The Indian Hindu calendar context
59:51 midFebruary Maga
59:55 amasaya
59:58 I don't know I don't know how to say
59:59 that new moon deep spiritual cleansing
1:00:01 day strongly associated with release
1:00:04 purification karmic reset
1:00:09 Jewish calendar overlap the Hebrew
1:00:12 calendar
1:00:14 midFebruary falls in the month of Adar
1:00:17 no That's not it. [clears throat]
1:00:20 Saturn returning to Neptune, Pluto and
1:00:22 Aquarius.
1:00:25 All right. I don't know what it was.
1:00:27 Anyway,
1:00:29 Ramadan Kareeim. Okay. Wait, what
1:00:33 [laughter] about Ramadan?
1:00:35 Karim
1:00:39 to see this is why we have community.
1:00:41 Ah, now we widen the lens. You're asking
1:00:43 whether Ramadan was part of February
1:00:45 17th. Short answer, no. Oh, did not
1:00:47 begin, but it was not far off.
1:00:50 February wait is expected to begin on
1:00:53 the evening of February 18th or 19th,
1:00:55 but it's this week.
1:01:01 Okay. So, we'll say, okay, let's
1:01:04 let's
1:01:06 widen the aperture
1:01:09 to this week.
1:01:15 and any topic you feel might allow
1:01:21 people who are into
1:01:24 the juju
1:01:26 [laughter]
1:01:27 energy
1:01:30 um
1:01:32 contextualize
1:01:35 what
1:01:38 the hell is going on and why starting
1:01:42 thing.
1:01:50 I'm just going to do one creative brief.
1:01:53 What the hell is going on and why
1:01:55 starting something
1:01:59 this
1:02:01 week
1:02:02 is significant.
1:02:06 All right.
1:02:14 Okay. New moon, solar eclipse,
1:02:18 calendar stack, lunar new year, Ramadan
1:02:20 begins, Hindu new moon of observance,
1:02:24 Jewish calendar entering Adar, Eclipse
1:02:27 of Aquarius, Tik Tok pin. Learn Claude,
1:02:30 take client branding and create forms,
1:02:34 templates, contracts.
1:02:36 Yeah, it's pretty pretty crazy. Things
1:02:38 are going to gallop this year, but it's
1:02:40 the fire horse. We're going to burn [ __ ]
1:02:42 down and then it's going to gallop.
1:02:47 Pluto and Aquarius, Saturn approaching
1:02:49 Neptune. Psychological layer, the part
1:02:52 that nobody talks about. Humans love
1:02:54 threshold moments. When a year flips, a
1:02:56 moon resets, a fast begins, an eclipse
1:02:59 darkens the sun.
1:03:01 Quit something, start something, declare
1:03:03 something. It's less mystical than
1:03:05 neurological.
1:03:08 Is starting something this week
1:03:10 significant? Objectively, no. [laughter]
1:03:15 Symbolically, it's potent.
1:03:18 [laughter]
1:03:19 Why? J Guju oriented people are buzzing.
1:03:21 It feels like work identity is
1:03:23 collapsing. Yes. AI is redefining
1:03:26 contribution. Institutions are wobbling.
1:03:30 Collective consciousness is shifting
1:03:31 toward models. The grounded take. If you
1:03:35 want to start something this week,
1:03:39 you'll remember that you started during
1:03:41 a conver convergence.
1:03:43 All right, that didn't tell me what I
1:03:45 wanted. I wanted it to tell me that
1:03:46 everything was magic and it was all
1:03:48 connected. Just it told me it's all in
1:03:51 my head, [ __ ] All right, back to
1:03:54 Claude. [laughter]
1:03:56 Don't you hate it when when
1:04:01 you want confirmation bias and you can't
1:04:03 get it? So worship is not understood by
1:04:07 AI yet. Exactly.
1:04:09 [laughter]
1:04:12 Oh my god. Okay. Um
1:04:18 let's see.
1:04:21 I was doing
1:04:30 The great repurpose. So we were doing
1:04:32 the great repurpose in chat. JP tag
1:04:47 and then but didn't we go to Claude to
1:04:49 make the decks
1:04:54 campaign brief. Yes, [sighs]
1:05:00 because what what we learned is that
1:05:03 chat GPT 5.2 kind of sucks right now.
1:05:08 And I think it just sucks,
1:05:11 Kyle. Everything is magic and it's all
1:05:13 connected. Thank you, Silver Fox. That's
1:05:16 the kind of confirmation bias I want.
1:05:19 Just tell me it's all going to be okay.
1:05:21 [laughter]
1:05:27 Oh my god.
1:05:29 We think it's update blues ahead of 5.3.
1:05:32 No, I don't. I think I think 5.2 just
1:05:34 sucks. I So, from what I understand
1:05:37 about the way Open AI works, it's lots
1:05:39 of little pods doing lots of little
1:05:41 innovations. And it feels to me like
1:05:43 whoever created 5.1 had some soul. And
1:05:46 whoever created 5.2 too thinks that
1:05:50 logic is the only answer because it's
1:05:53 just it just doesn't have heart and then
1:05:56 Claude thinks it's part of the team now.
1:05:59 Okay. So,
1:06:03 let's see. So, the last thing we did as
1:06:06 campaign brief part one, um I'd like you
1:06:14 to Oh, I gotta share my tab. And
1:06:16 producer Brandon didn't tell me that. By
1:06:18 the way, Ramadan, Ring of Fire, the day
1:06:21 after Taco Bell. [laughter]
1:06:25 I learned a lot here. Thank you, Fabian.
1:06:28 I don't think I don't think we've
1:06:30 learned anything tonight. [laughter]
1:06:33 Except
1:06:35 we're all about to go through some [ __ ]
1:06:37 if we're not already going through it.
1:06:38 Our advantage for going early is that
1:06:41 we're going through the existential
1:06:43 crisis early so that we can be there
1:06:45 with the rafts when people want to cross
1:06:47 the river. That's what's happening.
1:06:49 That's the advantage right now.
1:06:55 [sighs] How long have you been using
1:06:57 Claude over chat GPT? Um, I was a
1:07:00 clinger to chat GPT because chat GPT has
1:07:04 my all my [ __ ] memory in it
1:07:07 and chat GPT 40 and 41
1:07:13 actually 40 was great. 40 was a really
1:07:16 good writer and they just [ __ ]
1:07:18 retired it
1:07:21 and then they came out with five and it
1:07:23 was this auto switching model and they
1:07:25 got the auto switching [ __ ] wrong and so
1:07:27 it was a borked launch
1:07:31 and then just like they went from five
1:07:35 to 51 to 52 and 51 was okay. It was
1:07:38 better than 50
1:07:41 and then now they're with 52 and it
1:07:42 sucks. You can still revert to 51 if you
1:07:45 want to, but it's like Jesus Christ. And
1:07:48 meanwhile, Claude's just gotten better
1:07:49 and better and better. Um, Claude still
1:07:52 doesn't do [ __ ] like image generation,
1:07:54 which I can't believe, but whatever.
1:07:59 Um, okay. So, anyway, so what we're
1:08:02 doing is we're doing some some briefs.
1:08:05 So, I'd like you to create
1:08:09 um the [clears throat] brief
1:08:12 about the
1:08:14 what were they called?
1:08:16 Who are our five personas?
1:08:29 I cannot get that out of my [ __ ]
1:08:32 head.
1:08:34 Somebody help. [laughter]
1:08:38 Don't give me like YMCA or some other
1:08:40 [ __ ] to get stuck in there. Google can
1:08:43 help. Google can bite my butt.
1:08:47 Um,
1:08:49 what's the what was the persona?
1:08:54 The persona that
1:08:57 [ __ ] can't see that.
1:09:00 The fifth persona.
1:09:04 Seeker. It was the seeker about the
1:09:06 seeker. Was it seeker? I think it was
1:09:08 the seeker
1:09:13 using the creative
1:09:18 um pro
1:09:20 campaign brief as the model.
1:09:24 Okay.
1:09:29 [sighs]
1:09:32 We all share the se the earworm with
1:09:35 Kyle. It's the secret handshake. It
1:09:38 sucks, man. I don't If you don't have
1:09:41 ADHD, if you're not a neurospicy,
1:09:46 I've had this all my life that when I
1:09:48 when a song gets in my head,
1:09:51 I think the longest I probably had a
1:09:53 song in my head was a year
1:09:57 and it was
1:10:04 >> [music]
1:10:10 [music]
1:10:22 >> Sitting in this lonely town,
1:10:23 [music and singing]
1:10:25 wondering things are going to change.
1:10:30 Dream my life [singing] away.
1:10:32 Seems the dreams have turned to a bunch
1:10:35 of dust clouds.
1:10:38 Get my nerve up, but my past is pulling
1:10:41 me down.
1:10:45 Somebody tell me once before [music]
1:10:48 you can never [singing] go. Oh, I got
1:10:49 this lyrics wrong.
1:10:54 >> [music]
1:10:55 >> Bye-bye,
1:10:56 black sheep to the black sheep
1:11:00 [music and singing] of the family.
1:11:02 Bye-bye.
1:11:06 But it means so very much
1:11:08 [singing and music] to me. Yeah.
1:11:10 Bye-bye.
1:11:12 Glad she to my friends and [singing] my
1:11:15 family.
1:11:17 Bye-bye.
1:11:19 [music]
1:11:20 I going to set my soul.
1:11:25 Set it free.
1:11:29 Free. [singing]
1:11:33 Times that were changing.
1:11:38 Did a little bit of rearrangeing.
1:11:41 [music]
1:11:43 So anyway, that one that's an impossible
1:11:46 song to play and sing. and I can do
1:11:48 neither of them well on it.
1:11:50 [clears throat]
1:11:51 But I spent like a year with that song
1:11:53 stuck in my head. [laughter]
1:11:55 So, you know, four or five days with
1:12:07 [laughter] it's not so bad. But if you
1:12:10 don't have the neurospicy, you're just
1:12:12 like, well, maybe you should just stop
1:12:14 thinking of the song.
1:12:17 I know I should.
1:12:24 Having ADD is like having a bratty
1:12:29 sevenyear-old that's as smart as an
1:12:32 adult that has the maturity of a
1:12:34 five-year-old
1:12:36 just waiting for every moment of your
1:12:39 life.
1:12:41 Oo, didn't have a thought for a moment.
1:12:43 Here's seven. [laughter]
1:12:50 You're [gasps] like, "Okay, I'm gonna
1:12:52 meditate now. How long are we going to
1:12:54 be here?" Okay, I'm going to read a
1:12:56 book. This is this is my experience
1:12:59 reading books.
1:13:02 We're going to read the the Steven
1:13:03 Presfield
1:13:05 um book,
1:13:07 Do the Work. Okay. Um, here's my
1:13:10 experience reading books
1:13:12 about this book. How long is this thing?
1:13:16 This book was designed to, you know,
1:13:18 this page is almost over, right? It's
1:13:20 just, it's like, it's just like this
1:13:22 [ __ ] annoying dude in your head.
1:13:24 Like, we're done. Is this going to be
1:13:25 done soon? We're going to be done soon.
1:13:27 Did you when are you going to turn the
1:13:29 page? when you I haven't finished the
1:13:31 and and if you get in the dialogue with
1:13:34 that [ __ ]
1:13:36 then what happens is your eyes read all
1:13:39 the words and you get down here and you
1:13:41 realize I have no idea what happened up
1:13:44 there because I've been in a
1:13:45 conversation with this [ __ ] about
1:13:47 when I'm going to turn the page or how
1:13:49 long the book is. Do I think it's going
1:13:51 to take three days or three hours? My
1:13:53 eyes hurt. I'm bored. Can we get some
1:13:55 juice? [laughter]
1:13:59 Oh my gosh, I love to devour books. My
1:14:03 song is extreme more than words. It's
1:14:05 going on two years now. Yeah, I just
1:14:08 [laughter]
1:14:09 I feel I feel for the for the neurosis.
1:14:15 Oh my god, it is brutal.
1:14:19 But, you know, that said, all in all, I
1:14:21 like having an ADHD brain because it's
1:14:24 fast.
1:14:26 Okay. campaign brief, the self-aware
1:14:29 seeker. Let's go look at this and let's
1:14:31 save this in our actual great repurpose
1:14:33 folder so we don't get yelled at
1:14:36 [laughter] by by the people that want it
1:14:38 in the folder. Got to put things in the
1:14:40 folder
1:14:42 because if it were up to me, everything
1:14:44 would be on the desktop with a
1:14:45 nondescript file name and we know that.
1:14:48 And I I'm I'm a professional now. I
1:14:50 don't do that anymore.
1:14:52 And it shows up everywhere. It shows up
1:14:55 everywhere. It does. It really does. H.
1:14:58 [clears throat]
1:15:01 Okay.
1:15:02 So, what you're looking at here is the
1:15:05 result of four other documents we
1:15:08 created that were the foundations for
1:15:09 this
1:15:11 and we're going to create five of these
1:15:13 campaign briefs.
1:15:15 Okay. Persona number five, the
1:15:17 self-aware seeker. So, so we did one of
1:15:19 these briefs for the creative
1:15:21 professional and this is the self-aware
1:15:24 seeker. And the AI salon is actually
1:15:26 full of self-aware seekers. So what
1:15:29 they're aware of is shit's about to
1:15:32 change. Holy [ __ ] I got to do
1:15:35 something.
1:15:37 What do I do?
1:15:39 I can see exactly what's coming and I
1:15:42 don't know what to do. That's all of us.
1:15:45 That's us. If you're here, if you're
1:15:47 watching me
1:15:51 talk incoherently about whatever the
1:15:53 [ __ ] I'm talking about, waiting for some
1:15:55 nugget of truth about AI
1:16:00 that occasionally there'll be glimpses
1:16:01 of it. You're like, "Was that it? Was
1:16:04 that it? Did you see that? Was that it?
1:16:11 That's us.
1:16:14 I'm watching folders." Yes. Yeah. Cindy
1:16:16 [ __ ] listen.
1:16:20 You cannot I'm going to I'm going to
1:16:22 save it to a folder. You can't pre-shame
1:16:24 me. You can't pre-shame me.
1:16:28 I do not have my complete
1:16:31 system yet, Cindy. I I appreciate your
1:16:34 enthusiasm. [laughter]
1:16:36 I am a work in progress. I am a human
1:16:38 being. I have frailties and flaws.
1:16:43 I'm a little flemped. Okay. [laughter]
1:16:49 [screaming]
1:16:51 Okay. The persona, you're not crazy,
1:16:55 you're early. Self-aware professionals
1:16:58 across every industry who can see AI
1:17:00 disruption coming with clarity their
1:17:02 peers lack.
1:17:05 um business analysts, knowledge workers,
1:17:07 mid-career professionals, managers,
1:17:09 operators who've read Goldman Sachs
1:17:11 reports, the WEF pro projections,
1:17:14 anthropic CEO's white collar blood bath
1:17:16 warning, they're employed, they may even
1:17:19 be doing well. Um they may be part of a
1:17:22 community called the AI salon. Hey, wait
1:17:24 a minute.
1:17:26 Um,
1:17:28 but they can feel the ground shifting
1:17:29 and they know the two to threeyear
1:17:31 trajectory of their role or industry.
1:17:34 They are the person in the meeting who
1:17:36 sees disruption coming while their
1:17:37 colleagues debate whether AI is a fad.
1:17:40 How many of you are that? How many of
1:17:42 you [ __ ] sit in the in the lunchroom
1:17:44 at your cafeteria if you work with a big
1:17:46 company or or just in the diner
1:17:48 listening to people talk and you hear
1:17:49 them talking like, you know, I think
1:17:51 it's just a bubble. I I'm pretty sure
1:17:52 it's just a bubble. It's a bubble. It's
1:17:54 a bubble. It's a bubble. It's a bubble.
1:17:56 Would you like some more bubble tea?
1:17:58 It's a bubble. We're gonna get bubble
1:17:59 tea and it's a bubble. See what I'm
1:18:01 saying? I don't think we have anything
1:18:03 to worry about with AI. So, that's why I
1:18:05 don't do it. And it just steals from
1:18:07 everyone, doesn't it? And it
1:18:08 hallucinates. Did you hear that? It must
1:18:10 be on magic mushrooms. [laughter]
1:18:15 And you just like like the muscles in
1:18:18 your neck start to like strain
1:18:21 and you're like, do I say something? Do
1:18:24 I tell them? Do I tell them? Do I tell
1:18:26 them? [ __ ]
1:18:29 That's us. [laughter]
1:18:35 What am I reading? I am reading I just
1:18:37 made the um campaign brief for our fifth
1:18:41 persona, the self-aware seeker. So, what
1:18:43 we're going to do is this. What I've
1:18:44 what I've got to get done tonight is
1:18:47 this brief and then some new graphics uh
1:18:50 for this brief and we've got some
1:18:51 graphics for the for the other brief um
1:18:54 so that we can put them all in a folder,
1:18:56 put all those graphics in a folder so
1:18:57 Brandon and Andy can take all of that
1:19:00 and start using them as marketing
1:19:01 materials and put together little kits
1:19:03 for all of you to help us go market the
1:19:05 [ __ ] out of the salon.
1:19:07 Right. The AI salon right now is is a is
1:19:11 a community of people who all have a
1:19:13 life raft that they use to get AC across
1:19:16 the river and they realize they can help
1:19:18 other people across the river with their
1:19:20 raft, but only one person at a time. But
1:19:23 together, we can strategize about how to
1:19:25 get more people across the river.
1:19:28 So, this marketing campaign is about
1:19:31 finding those people sooner than later,
1:19:34 right? so he'd help him across the
1:19:36 river. [laughter]
1:19:38 Okay. The pain. The pain is not
1:19:40 displacement. Not yet. It's the
1:19:42 loneliness of being the early lo
1:19:44 noticer. They've tried AI tools on their
1:19:47 own. They know the tools are powerful,
1:19:48 but experimenting alone feels aimless.
1:19:50 Like conducting a symphony in a room
1:19:52 with no musicians in the chairs. They
1:19:54 don't need convincing that AI matters.
1:19:56 They need a community and a practice.
1:19:59 They're the ones who won't shut up about
1:20:00 AI and get eye rolls for it. They send
1:20:02 articles to colleagues who don't read
1:20:04 them. Oh my god, this is so painful.
1:20:07 They built personal workflows nobody at
1:20:09 their company cares about. The gap
1:20:11 between what they can see coming and
1:20:13 anyone around them is willing to discuss
1:20:16 is exhausting. Kelly Camp, Cindy [ __ ]
1:20:20 Andy Scarantino, Vicky Baptiste, like
1:20:23 all of us.
1:20:25 It's [ __ ] crazy. the emotional state,
1:20:28 frustrated, isolated, paralyzed, not in
1:20:31 crisis like the creative or displaced
1:20:33 professional in analysis paralysis who
1:20:35 have too much awareness and too little
1:20:36 community. They know what's coming. They
1:20:39 don't know what to do about it. The
1:20:40 awareness without action is producing
1:20:42 anxiety, not capability. They're stuck
1:20:44 between seeing the future and building
1:20:46 for it. And that's the thing. One of the
1:20:48 things that that has emerged for me in
1:20:51 the past three days is um
1:20:58 February 17th,
1:21:00 we shifted from talking about [ __ ] to
1:21:02 building. It's time to start building.
1:21:06 It's time to stop talking about [ __ ]
1:21:08 What are we building? I don't know.
1:21:10 We're building coaching practices. We're
1:21:11 building businesses. We're building
1:21:14 things that we can tell people about. I
1:21:16 we're just building [ __ ]
1:21:20 The the fire horse going to burn some
1:21:24 [ __ ] down and going to take off. We're
1:21:26 going to be on it.
1:21:30 You see what's coming. So do we. Stop
1:21:32 watching alone and start building with
1:21:34 people who get it.
1:21:38 Strategic insight. The self-aware seeker
1:21:41 doesn't need to be convinced. They need
1:21:43 co-conspirators.
1:21:45 This is one of the things that people
1:21:46 have said they love about the salon is
1:21:49 the people that were like the loners in
1:21:51 their companies. Like you guys are
1:21:53 looking at the AI thing, right? You know
1:21:55 who Sam Alman is. No, you don't. Okay.
1:21:58 Uh
1:22:00 it's over here. If you want to just
1:22:02 Could you look? No. Okay. I'm gonna It's
1:22:06 There's a giant fire.
1:22:09 That's There's people.
1:22:13 You going to stay over there? Okay. Uh,
1:22:17 [laughter]
1:22:18 the self-aware seeker doesn't need to be
1:22:21 convinced. They need co-conspirators.
1:22:23 The campaign's job is not to educate
1:22:25 them about AI disruption. They already
1:22:27 know that more than most. It's to show
1:22:29 them that a room a room full of people
1:22:32 at their level of awareness exists and
1:22:34 that awareness becomes action only
1:22:36 inside community. Every competitor in
1:22:38 this space is trying to convince people
1:22:40 that AI matters. That's wasted breath on
1:22:43 the persona. Um, they already know what
1:22:46 no one's offering them is a place where
1:22:47 that knowledge is a starting point, not
1:22:49 a conclusion. They're tired of 101 level
1:22:51 content. They're tired of the hype.
1:22:53 They're tired of the smart being the
1:22:55 smartest person in the room on the topic
1:22:57 and having nothing to show for it. Um,
1:23:00 the salon's pitch to this persona is
1:23:02 uniquely powerful because it doesn't
1:23:04 need to sell the problem. It only sells
1:23:06 the solution. You've been experimenting
1:23:08 alone. Here's where the orchestra shows
1:23:10 up. That's good.
1:23:13 The cycle of AI readiness is design
1:23:15 designed for them. By the way, the cycle
1:23:17 of AI readiness last night in the crowd
1:23:18 in Colorado Springs, they [ __ ] loved
1:23:21 it. They were like taking notes, taking
1:23:23 pictures. Click click notes.
1:23:27 Uh practice or play across domains. Oh,
1:23:31 play across domains. It's good. Um play
1:23:35 first is permission to stop analyzing
1:23:37 and start making. Create excellence is
1:23:39 the standard they already want to hold
1:23:40 themselves to. Generously lead is what
1:23:42 they've been trying to do alone
1:23:44 unsuccessfully because nobody was
1:23:46 listening. The critical strategic fact
1:23:48 about this persona. They are the salon's
1:23:51 referral engine. And that's true. Like
1:23:54 look at the people on this call. You all
1:23:56 are like Uber evangelists. They convert
1:24:00 fastest. They join the deepest. They
1:24:02 bring everyone else in. and a self-aware
1:24:03 seeker drags their creative friend,
1:24:05 their solo consultant colleague, Kelly
1:24:07 Camp, did that twice in the past two
1:24:10 weeks, their teacher spouse, their
1:24:12 laid-off former boss into the community.
1:24:15 Marketing to persona 5 is marketing to
1:24:17 all five personas. The campaign should
1:24:20 already be designed to make sharing and
1:24:22 referring frictionless.
1:24:24 The self assessment is the primary tool.
1:24:26 One more thing, this persona reads the
1:24:29 Great Repurpose article and says, "This
1:24:31 is what I've been trying to say.
1:24:33 [laughter]
1:24:34 The article is proof for them. They
1:24:36 don't need testimonials to believe the
1:24:38 salon is credible. They need an
1:24:40 intellectual depth. The great repurpose
1:24:42 framework gives them the language
1:24:43 they've been searching for and the self
1:24:45 assessment gives them the reason to
1:24:47 share it. And the self assessment we're
1:24:49 going to work on tomorrow and Friday
1:24:52 probably.
1:24:53 Five journey stages. the stage of being
1:24:56 seen. They're feeling loneliness. The
1:24:58 message, you're not crazy. You're early.
1:25:00 You see what's coming. So do we. Stop
1:25:02 watching alone and start building with
1:25:05 people who get it. Like that's a good ad
1:25:06 right there. And this is not an ad. This
1:25:09 is just this is just language. Could be
1:25:11 though. That's actually not bad. Not
1:25:13 alone. Relief. Finally. You've been
1:25:15 experimenting alone like conducting a
1:25:17 symphony in a room with no musicians in
1:25:19 the chairs. The salon is where the
1:25:20 orchestra shows up. Same awareness but
1:25:22 with community and a practice to channel
1:25:24 it.
1:25:26 Showed up energized. They skipped the
1:25:28 convincing stage. You already know why
1:25:30 AI matters. Now come make something with
1:25:32 people who know it too. Play first cycle
1:25:34 was designed for you that belong. Find
1:25:37 their people. Awareness without practice
1:25:39 is just anxiety. The mastermind practice
1:25:42 lab. I feel like this is the one we
1:25:44 should lean into. Uh Brandon and I don't
1:25:46 know if you're watching Andy, but this
1:25:47 is the one this this persona is the one
1:25:49 I think we need to lean into.
1:25:51 The mastermind practice lab turns you
1:25:54 turns what you know into what you do.
1:25:57 Design your daily practice. Create a
1:25:58 higher standard. This is where already
1:26:01 not noticing becomes leading.
1:26:04 Um and then lead. This is where they
1:26:07 were always headed. You've been the
1:26:10 early noticer. Now be the early leader.
1:26:12 Share the assessment. Bring people
1:26:14 you've been worrying about. Lead a
1:26:16 session. The future of AI is still up
1:26:18 for grabs. The seeker's journey is
1:26:21 compressed where other personas need
1:26:23 multiple touch points to move from scene
1:26:25 to showed up. The seeker often takes the
1:26:28 assessment browses the community and
1:26:30 RSVPs for office hours in a single
1:26:33 session. The campaign should anticipate
1:26:35 this velocity and make the path from
1:26:37 assessment to attendance frictionless.
1:26:41 Creative concepts concept one, you're
1:26:44 not crazy or early.
1:26:47 headline territory. You're not crazy.
1:26:49 You're early. You see what's coming. So
1:26:51 do we. Um you've been the one in the
1:26:54 meeting who sees it. Now find the room
1:26:56 that does too. Awareness without
1:26:57 community is just anxiety. Emotional
1:27:00 arc. Um open with recognition of the
1:27:03 isolation. Okay. So this is good.
1:27:05 Campaign two.
1:27:08 The framework you've been looking for. I
1:27:11 don't like framework.
1:27:15 Stage see not alone. Uh the headline
1:27:17 territory, the AI transition isn't a
1:27:20 skills problem. It's a meaning crisis.
1:27:22 Here's the framework. You've seen the
1:27:23 data. Now see the pattern. I don't like
1:27:25 these. Everyone's talking about job
1:27:27 loss. No one's actually no one's talking
1:27:29 about what's
1:27:53 Oh, I haven't been sharing this. Jesus,
1:27:57 [laughter]
1:27:57 I'm sharing the wrong thing.
1:28:01 Slow down. Too many awesome sound bites.
1:28:05 [clears throat and cough]
1:28:09 You thought I was on the right tab.
1:28:11 That's hilarious. Um, the orchestra
1:28:15 shows up. Stop experimenting alone. The
1:28:17 orchestra is here. You don't need
1:28:19 another newsletter. You need a room. Um,
1:28:21 we'll we'll share these at some point.
1:28:23 Source camp. We'll get them in sharable
1:28:25 form. Um,
1:28:28 okay. Later stages. Um, awareness to
1:28:31 action. Headline territory. Awareness
1:28:34 without practice is just anxiety. You
1:28:37 know enough now build the practice.
1:28:38 These are these feel like internal
1:28:42 communications we'd share within the
1:28:44 community. The mastermind isn't a
1:28:46 course. It's a daily practice with
1:28:47 people who think like you. Like these
1:28:49 feel like people inside the community
1:28:51 were we're messaging them to level up.
1:28:55 And I think that's probably right.
1:28:59 You've been trying to warm them. Now
1:29:01 give them the assessment. You've been
1:29:03 the early noticer. Now be the leader.
1:29:05 Noticer is a weird word. This isn't
1:29:07 These aren't great, but they're not bad.
1:29:09 We'll We'll let Jen Spark take a pass at
1:29:11 these. The creative friend, the
1:29:14 consultant colleague, the teacher
1:29:15 spouse, the laid-off boss. They're all
1:29:18 waiting for what you've already found.
1:29:21 That's kind of interesting.
1:29:23 The future of AI is still up to grabs.
1:29:26 Is still up for grabs,
1:29:30 isn't it? more like you've seen the
1:29:32 future of AI.
1:29:42 It's like [sighs]
1:29:44 I think this one is.
1:29:52 You've seen the future of AI.
1:29:57 So have we.
1:30:00 Bring your friends.
1:30:04 Bring who you know.
1:30:13 Huh.
1:30:15 Fascinating. Bob, I'll tell you what,
1:30:18 Bob.
1:30:20 That's absolutely fascinating.
1:30:24 Channel strategy and that's it. Is that
1:30:26 it? Proof points. Social proof. Okay.
1:30:29 So, let's save this and then we're going
1:30:31 to move this. Where are we going to move
1:30:32 this? We're going to move this to the
1:30:35 folder we created and it is in shared
1:30:39 drives
1:30:41 and it is in ASL [snorts]
1:30:45 and then within the ASL marketing and
1:30:48 promotions and then within that 2026
1:30:51 marketing and then we're going to go
1:30:53 into campaign briefs and we've got the
1:30:56 creative brief in there and now this is
1:30:58 P5 the self-aware seeker move
1:31:02 And I'm going to do us a bonus one.
1:31:06 Going to close that. So that's shared
1:31:08 there. Now I'm going to go back to this
1:31:10 [ __ ] Share my tab.
1:31:13 I'm going to go back to this
1:31:14 [ __ ] and I'm going to say
1:31:18 um make me the P2 brief. So this thing's
1:31:25 going to write the P2 campaign brief.
1:31:29 just in case it's not clear. Campaign
1:31:31 brief.
1:31:35 So [snorts and clears throat] now three
1:31:36 of them done. [cough]
1:31:38 Okay. So now what we're going to do,
1:31:42 what time is it? It's 9:30. We're going
1:31:44 to land the plane. This is going to be
1:31:45 good. We're going to go to our
1:31:51 uh
1:31:53 Where's our [ __ ] we did before? Here we
1:31:56 go.
1:31:58 the great repurpose AI salon great
1:32:00 repurpose a salelon creative campaign.
1:32:04 All right, we're going to come in here.
1:32:07 It's going to load our images.
1:32:10 I'm going to say, are there any more
1:32:14 images
1:32:16 you'd
1:32:17 like to make? Question mark. Oh, got to
1:32:21 share the tab. So, here we are. We're in
1:32:24 Gen Spark Designer. So, if you didn't
1:32:26 see this the other night,
1:32:29 we took that campaign brief for creative
1:32:31 professionals
1:32:34 and we had it generate some ads for us.
1:32:37 And these are not really ads. These are
1:32:39 more like um
1:32:42 like social camp uh like like uh social
1:32:44 graphics that we can put out as organic
1:32:48 posts and then if any of them actually
1:32:50 start driving traffic then we can put
1:32:51 money behind them, right? Tabs. I'm
1:32:54 We're good on tabs, right? Oh, wait.
1:32:56 Lost the connection to screen share
1:32:57 audio. That doesn't matter. We're not
1:33:00 doing any audio.
1:33:02 So, the phone stopped ringing. You're
1:33:05 not imag You're not imagining it.
1:33:09 Your 20 years of experience. Oh, it's
1:33:11 [ __ ] up that headline. Your 20 years
1:33:12 of experience now a $47 a month
1:33:15 subscription. No, like there's bad
1:33:17 copyrightiting, right? It's now a $20 a
1:33:19 month subscription.
1:33:23 Um,
1:33:27 here. Let's fix that.
1:33:30 Um, it should be is now a
1:33:37 $20 a month
1:33:41 subscription.
1:33:43 It got confused and it took our
1:33:45 mastermind pricing and put it in the ad
1:33:48 tab. I'm on the right tab.
1:33:52 >> [laughter]
1:33:53 >> Good.
1:33:56 Just checking.
1:33:58 Okay. Bring your curiosity. That's the
1:34:01 whole ask. Friday at 1 p.m.
1:34:14 What did it do?
1:34:17 Here's
1:34:28 this one.
1:34:30 Your 20 years of experience is now a $20
1:34:32 a month subscription. That's [ __ ]
1:34:34 painful.
1:34:50 Where's the Jim Ross moment?
1:35:13 Oh, that's pretty good. He made a song
1:35:15 at 10 minutes at at 10 p.m. Minutes
1:35:17 later, he he booked the business. That
1:35:20 should be a picture of Jim Ross, though,
1:35:28 right here. Let's copy here. You want to
1:35:30 see something fun? We'll do something
1:35:32 fun now. We're going to go to Gemini.
1:35:34 I'm going to go to AI Studio.
1:35:45 and I'm going to share the tab.
1:35:48 So, I'm in AI Studio. I'm going to go to
1:35:50 playground and then we're going to link
1:35:52 an API key to Nano Banana,
1:35:58 right?
1:36:01 What's going on?
1:36:09 All right. Whatever.
1:36:11 We're going to do a square aspect ratio.
1:36:13 We'll do it in 2K.
1:36:15 I'm going to paste
1:36:18 that image.
1:36:22 And then we're going to go to Jim
1:36:23 Ross's. I'm going to change my sharing
1:36:25 so I don't have to keep switching tabs.
1:36:37 >> [snorts]
1:36:37 >> Okay. Um, please
1:36:42 creatively
1:36:44 incorporate
1:36:47 the picture of the man into
1:36:52 the ad
1:36:54 with the music note. [clears throat]
1:37:03 Now we got to go find a picture of Jim
1:37:05 Ross. Hopefully we can find a crazy AI
1:37:08 one of him.
1:37:10 We'll go Jim Ross.
1:37:17 [singing]
1:37:20 We'll just grab his picture here. This
1:37:21 is good enough. It's going to do
1:37:24 something wacky with it.
1:37:27 Wait, when I switched to AI Salon, could
1:37:29 you see it? Yeah. Okay. I mean to
1:37:31 LinkedIn, you could see it, right? Okay.
1:37:33 Um, so we're going to go paste
1:37:37 um into the ad with the music note um
1:37:41 match
1:37:43 uh match the
1:37:45 look and and
1:37:49 feel. So the ad feels
1:37:56 um
1:37:58 well designed.
1:38:01 Um
1:38:02 the man's name is Jim Ross
1:38:08 and his
1:38:10 business is Three Mile
1:38:15 Storage.
1:38:25 get those
1:38:28 details
1:38:29 in the ad in a non
1:38:34 distracting way.
1:38:38 All right, run. Let's see what we can do
1:38:40 here. Let's make a picture. Let's make a
1:38:43 picture with Jim Ross's picture in it.
1:38:47 And then
1:38:49 what I could see us doing is identifying
1:38:55 we could do Cindy Coons. [laughter]
1:38:58 She made a collage with paste and and
1:39:02 safety scissors and she and she booked
1:39:07 an extended contract with a major sports
1:39:10 company. [laughter]
1:39:13 That would be a really good ad. The AI
1:39:15 salon, where weirdos thrive.
1:39:19 [laughter]
1:39:22 That's so good. That's so good. All
1:39:25 right. It's really good. Cindy's here.
1:39:30 Hey, look at Jim Ross. [laughter]
1:39:37 [laughter]
1:39:39 It's cute. Look at him right in there.
1:39:45 >> [clears throat]
1:39:46 >> All right, we're going to download this
1:39:48 image.
1:39:51 [sighs]
1:39:53 So, what we're going to do,
1:39:57 we're going to go to Finder. We've got
1:39:58 to create a new folder.
1:40:01 So, we're going to go Google Drive,
1:40:03 shared drives, AI salon,
1:40:06 marketing and promotions, 2026,
1:40:09 marketing, campaign briefs. We're going
1:40:11 to do a new folder. Um,
1:40:14 Persona
1:40:17 one
1:40:19 graphics.
1:40:23 He signed the waiver, right? [laughter]
1:40:26 Yeah. You know, that's I let other
1:40:28 people worry about that [ __ ]
1:40:32 I'm Yes, he signed the waiver. Sure.
1:40:34 Whatever you say.
1:40:36 That's not bad.
1:40:40 He made a song at 10 p.m. Five minutes
1:40:42 later, he booked the business. Jim Ross,
1:40:46 I'm the other people. That's kind of
1:40:48 cool. All right, we got we got Okay, we
1:40:51 have we have officially It's 9:42. We've
1:40:53 officially achieved our goal, which was
1:40:56 to create at least two briefs and at
1:40:58 least one graphic in a folder [laughter]
1:41:02 so that we could start the campaign. I
1:41:04 think next week is when we're starting
1:41:06 it. Is that right? That's right.
1:41:08 Because what we need to do tomorrow and
1:41:11 Friday is we need to vibe code the
1:41:14 assessment tool and we need to build a
1:41:16 site for the great repurpose because
1:41:19 that's going to be our our thing. If
1:41:21 you're feeling lost, go take this
1:41:23 [ __ ] assessment.
1:41:25 And then what it's going to do, this I'm
1:41:28 really excited about. We're going to
1:41:30 identify different areas within the
1:41:32 salon that it's going to drop people. I
1:41:34 don't quite know how to do that yet, but
1:41:36 it's still it's pretty exciting. Just
1:41:37 everybody calm down.
1:41:40 Okay.
1:41:42 We're not very We're not not calm. We're
1:41:45 calm. Um I'm going to say this. I'm
1:41:49 going to say something right now.
1:41:52 I'm going to go watch Watch what I do
1:41:54 here. Wait, how many tokens have we
1:41:56 burned? Oh, not that many. Good. Okay.
1:42:01 I'm going to go to
1:42:04 the salon.ai. the salon.ai
1:42:09 and I'm going to go manus minus minus
1:42:13 and I'm going to grab
1:42:16 this image
1:42:18 and paste it in there. Nope, I did not.
1:42:23 Why not? [clears throat]
1:42:29 Copy image.
1:42:31 Image copied.
1:42:33 Go over here. Paste. Okay, that's right.
1:42:35 That's good. Okay. Then I'm going to go
1:42:37 grab this image. Copy image. Then I'm
1:42:40 going to go over here. I'm going to
1:42:42 paste. Boom. No, it didn't do it again.
1:42:45 The [ __ ] Apple brand new operating
1:42:49 system. Oh, you wanted that to work?
1:42:52 [laughter]
1:42:53 What do you think? Steve Jobs still
1:42:55 works here?
1:42:57 [laughter] We don't have stuff that
1:42:59 works now and we're happy about it.
1:43:03 >> [sighs]
1:43:07 >> Uh,
1:43:12 I can't get that song out of my head.
1:43:15 I'm going to jump through a window
1:43:18 [laughter]
1:43:19 right now.
1:43:27 I can't. It's nothing's copying what I
1:43:33 I ache people. Could someone
1:43:37 do I need to accept the cookies thing?
1:43:38 Is that what's going on? Copy image.
1:43:42 Image copied. Go over here. Paste image.
1:43:44 Paste.
1:43:47 [sighs and gasps] Same image.
1:43:50 Uh
1:43:52 I know what I'll do.
1:43:54 I go [clears throat] new.
1:43:57 It still didn't do it. What the [ __ ]
1:43:59 What the ever living? [ __ ]
1:44:03 Oh, it's not letting me. Uh, okay. Uh,
1:44:07 let's see.
1:44:10 This one might be okay. No, let's just
1:44:12 We're going to do this. Command shift
1:44:14 five.
1:44:16 We're going to screenshot it.
1:44:25 So, what I'm doing now is I think it got
1:44:27 the look and feel of all these ads
1:44:29 wrong. Like wrong. I told it to go look
1:44:32 at our website. It went and looked at
1:44:34 our website and it [ __ ] ignored it.
1:44:39 Copy image.
1:44:43 Paste.
1:44:46 Go in here. Let's go to values.
1:44:50 We got some images in here, don't we?
1:44:54 Did that copy the image or did it just
1:44:56 tell me it copied the image? Actually
1:44:59 copied the image. Good.
1:45:02 Now the computer's acting like, you
1:45:04 know, computers
1:45:06 like they should. Like you ask them to
1:45:08 do [ __ ] and they do it. Unlike AI, you
1:45:11 ask them to do [ __ ] and they're like,
1:45:12 I'll think about it. Hey, you know, I I
1:45:15 know you asked me for that thing, but
1:45:17 you know what I did? said, "I went on
1:45:18 ahead and made you something completely
1:45:19 different. I hope that works for you."
1:45:21 No, that doesn't work for me. I
1:45:23 understand that. Boy, it's really good
1:45:24 for you to push back on me like that
1:45:26 sometimes. I sure do appreciate it.
1:45:30 Good lord. Good lord. Advocacy.
1:45:35 Oh, we got pretty pictures here. Good.
1:45:37 Yes. Bring them on.
1:45:41 All right. So, watch this. Here's what
1:45:43 we're going to do. Ready? Oh, it didn't
1:45:45 do it. This didn't take. [clears throat]
1:45:55 [clears throat]
1:45:59 Okay,
1:46:01 that's [clears throat] enough. Okay,
1:46:05 notice
1:46:07 the images I have
1:46:13 uploaded here.
1:46:19 You decided
1:46:21 to invent your own
1:46:26 look and feel for your campaigns.
1:46:33 I asked you to look at the AI salon
1:46:39 website, [clears throat]
1:46:42 the salon.ai. AI
1:46:47 and you seem to have ignored it.
1:46:53 Give me a new set of
1:46:58 graphic uh graphics that
1:47:02 are inspired
1:47:05 by
1:47:07 the look and feel
1:47:10 of [clears throat]
1:47:11 these images.
1:47:15 I pulled from the website
1:47:22 and then implied you [ __ ] [laughter]
1:47:31 It did one graphic that looks sort of
1:47:33 like our graphics. This one.
1:47:36 There's a room full of people who know
1:47:38 exactly what that feels like.
1:47:42 You're absolutely right. I apologize for
1:47:45 that. I created a visual direction based
1:47:48 on the brief description rather than
1:47:49 actually studying the website's real
1:47:51 aesthetic. Let me analyze the actual
1:47:54 images from the salon.ai. Now,
1:47:59 [laughter]
1:47:59 okay. Then what we're going to do, we're
1:48:01 going to get out of here, is I'm now
1:48:03 going to upload
1:48:07 I'm going to upload the second creative
1:48:09 brief and we'll do a whole new set of
1:48:11 images
1:48:14 based on that.
1:48:17 And then we'll just dump them all into
1:48:21 the drive.
1:48:24 the salon
1:48:27 marketing 2026.
1:48:34 What am I grabbing?
1:48:36 What am I doing?
1:48:43 Oh, I'm grabbing the brief
1:48:47 campaign briefs.
1:48:50 Brief five, the self-aware seeker.
1:48:57 All right, there it's design
1:48:59 preparation. It's laying it's doing some
1:49:01 design layout right now.
1:49:26 All right, we got new images coming.
1:49:30 [clears throat]
1:49:42 Oh my. That's a t-shirt. Which one's a
1:49:44 t-shirt?
1:49:47 >> [clears throat]
1:49:48 >> This one
1:49:55 that this one needs this one needs like
1:49:58 a
1:49:59 like a um
1:50:03 like a headline
1:50:06 like you can see what's coming with AI.
1:50:09 There's a room full of people who know
1:50:11 exactly how that feels
1:50:14 or something like that.
1:50:16 >> [clears throat]
1:50:17 >> The opposite of a webinar. Friday at 1
1:50:19 PM. That's kind of cool.
1:50:22 If anyone can make what I make, what am
1:50:24 I? That's a That's a good ad.
1:50:27 All right. Oh, look.
1:50:31 [ __ ] yes. Look how good this is.
1:50:37 That's [ __ ] sexy. That's on brand.
1:50:41 We can just do [ __ ] now. The phone
1:50:44 stopped ringing. You're not imagining
1:50:46 it. The the AI salon. Look at that.
1:50:49 Gorgeous.
1:50:52 Your $20 a month is now a $20
1:50:54 subscription. The salon.ai.
1:50:58 That's a [ __ ] t-shirt.
1:51:02 This isn't a class. This is a room full
1:51:04 of people like you making things.
1:51:09 Your clients replaced you with a prompt.
1:51:11 Now what? The salon.ai.
1:51:13 These are good. These are really good.
1:51:16 Okay. These are really good. Okay. So,
1:51:20 this is from campaign one. Okay. Oh,
1:51:22 wait. So, let's see. Hang
1:51:24 [clears throat] on. There's a bug.
1:51:27 All right. Um, please read
1:51:34 brief
1:51:36 number two and make sure that even if
1:51:42 you are inspired
1:51:49 by the visual
1:51:53 direction in the brief.
1:51:58 You maintain the AI salon
1:52:05 visual
1:52:07 aesthetic
1:52:16 brief. Uh [ __ ] Really? Number two.
1:52:21 Please
1:52:24 read brief number two and make and and
1:52:31 create a series of graphics
1:52:37 based on what you feel
1:52:41 is best.
1:52:43 Feel free to add your own
1:52:49 ideas so long as they match the brief.
1:52:56 Make sure that even if you're inspired
1:52:57 by the visual direction of the brief,
1:52:59 you maintain the visual aesthetic. All
1:53:01 right, go.
1:53:03 Okay, so that thing is now making [ __ ]
1:53:06 And we're going to start saving some
1:53:07 images. Save image as.
1:53:10 Um,
1:53:13 and we're going to save these into
1:53:16 campaign briefs. We'll go up a level.
1:53:19 Persona 1 graphics.
1:53:22 Save as. [ __ ] What's this one called?
1:53:30 Damn it. Who am I?
1:53:36 [sighs]
1:53:38 Wait, maybe I should just download these
1:53:40 all,
1:53:42 right? Export as a PNG.
1:53:46 Yeah, export PNG.
1:53:50 Export PNG.
1:53:53 Export PNG.
1:53:57 Export
1:54:00 [snorts]
1:54:01 PNG. Okay.
1:54:14 Where's the Jim Ross one? Did it do it
1:54:15 in here?
1:54:40 Oh, no. We did the Jim Ross one outside
1:54:42 of here.
1:54:44 That's right. Okay, let's go look at Are
1:54:47 there any of these that we actually want
1:54:48 to keep? Oh.
1:54:57 This one's kind of cool.
1:55:01 [clears throat]
1:55:02 Export PNG.
1:55:22 Export PNG.
1:55:28 Your clients replaced you with a prompt.
1:55:29 Now what? This is a good one.
1:55:33 PNG.
1:55:37 AI raises the floor for everyone. Only
1:55:39 your vision, taste, and judgment raise
1:55:41 the ceiling.
1:55:43 [sighs and gasps]
1:55:44 I hate the style of this one, but it's
1:55:46 You know what? These are worth testing.
1:55:52 I just don't think cheesy computer
1:55:54 looking graphics from the 80s and 90s
1:55:57 are going to cut it.
1:56:36 Oh, this is a good one.
1:56:38 You're not crazy. You're early.
1:56:43 Source camp. [laughter]
1:56:45 This is you.
1:56:51 [laughter] There you go. That's Kelly
1:56:53 Camp right there.
1:56:56 For years, she's been like, "Uh,
1:56:59 am I crazy? It's what? Where is
1:57:03 everybody?
1:57:05 [laughter]
1:57:08 [clears throat]
1:57:09 Oh my god.
1:57:12 Um
1:57:19 um
1:57:21 you
1:57:23 just used one style and it isn't
1:57:27 actually
1:57:30 much like the AI
1:57:34 salon images I just uploaded.
1:57:40 Do another set please
1:57:44 in a different style
1:57:50 that is like
1:57:56 the previous
1:58:01 style you used.
1:58:04 Okay. So, we'll do one more batch of
1:58:07 these. Let's save the These are actually
1:58:09 kind of cool. I mean, they're not really
1:58:11 in our brand necessarily, but they're
1:58:15 not bad.
1:58:18 [sighs and gasps] Knowledge isn't the
1:58:20 gap. Practice is that's really good. I
1:58:22 like the headline. It's good.
1:58:27 PNG
1:58:28 36 speak speakers, 2500 people. Same
1:58:32 question as you.
1:58:35 That's not clear. You've read the
1:58:37 reports. Now the PRA now, now find the
1:58:40 practice. You don't need more
1:58:42 information.
1:58:44 You need co-conspirators.
1:58:47 Find your people. That's not bad.
1:58:56 Um, export PNG and then
1:59:00 know someone who's ready? Send them the
1:59:02 assessment. Okay, that's not clear at
1:59:04 all. Okay. So, we'll wait for this next
1:59:06 batch. And then what I'm going to do is
1:59:08 I'm going to go rename these images.
1:59:12 So, this is who am I. It's the who am I
1:59:15 ad.
1:59:18 All right. This is the the phone stopped
1:59:21 ringing.
1:59:29 This is 20 bucks a month.
1:59:38 This is This isn't a class.
1:59:48 This is
1:59:51 replaced with a prompt.
1:59:57 This is bring your curiosity.
2:00:08 This is
2:00:10 who am I?
2:00:20 This is replaced with a prompt.
2:00:26 What's going on?
2:00:31 Oh,
2:00:32 let's see. We'll just go prompt two.
2:00:36 All right. This one is
2:00:46 now what
2:00:53 this is.
2:00:55 AI raises the floor.
2:01:02 This is
2:01:05 you're not crazy or early.
2:01:20 This is knowledges of the gap.
2:01:31 You don't need more information.
2:01:34 You need co- conspirators.
2:01:42 Okay. So, AI raises the floor. This is
2:01:45 so all of these
2:01:48 are from the first campaign.
2:01:53 Persona 1 graphics. So, those will go in
2:01:56 there.
2:01:57 >> All right. So, we've got for persona
2:02:01 one, which is the creative professional.
2:02:04 Your 20 years of experience is now a $20
2:02:06 a month subscription. Salon.ai. AI
2:02:09 raises the floor for everyone. Only your
2:02:12 vision, taste, and judgment raised the
2:02:14 ceiling. I know what we can do with
2:02:15 these ones that are off brand. We I know
2:02:16 how to fix them. Bring your curiosity.
2:02:19 That's the whole ask. Friday at 1 PM.
2:02:21 Your clients replaced you with a prompt.
2:02:23 Now what? If anyone can make what I can
2:02:26 make, who am I? Your clients replaced
2:02:29 you with a prompt. Now what? The phone
2:02:31 stopped ringing. You're not imagining
2:02:33 it. This isn't a class. It's a room full
2:02:35 of people like you making things. If
2:02:38 anyone can make what I make, who am I?
2:02:40 These are good. Okay, that's that. So
2:02:43 now we're going to make Persona 5
2:02:49 graphics.
2:02:52 Boom. And then we're going to go
2:02:56 these top three
2:03:00 are all part of that one.
2:03:04 All right. Boom. And then we're going to
2:03:06 go look and see if we got anything
2:03:07 decent. No. It's horrible.
2:03:10 What the [ __ ]
2:03:13 [sighs and gasps]
2:03:22 Okay. This can I can I select these?
2:03:34 Oh god.
2:03:57 Okay. Copy. Can I paste please?
2:04:02 No.
2:04:04 No.
2:04:06 Oh my god. Oh my god.
2:04:10 Copy. Paste.
2:04:13 No. Not letting me. Copy image. Okay.
2:04:16 Paste. Yes. Okay. Copy image. Jesus
2:04:21 Christ.
2:04:22 Seriously, you stupid agent. And here's
2:04:27 the thing. It's charging us for all the
2:04:30 fuckups. Copy image. Paste
2:04:35 this. Copy image.
2:04:38 Paste
2:04:39 this. Copy image. Paste.
2:04:43 Paste. No, you dummy. These are the
2:04:50 images you I wanted you to base the new
2:04:57 ads on. [laughter]
2:05:00 Jesus Christ.
2:05:04 [sighs]
2:05:06 If your question to me ever is, is it
2:05:08 okay to call AI a dummy?
2:05:22 Yeah. By the way, Silverf Fox, if anyone
2:05:25 if anyone wants to take So, you know
2:05:27 what I think we'll do
2:05:31 is [clears throat and cough]
2:05:33 Brandon, grab this idea?
2:05:36 I think Silverf Fox has a has a a good
2:05:39 idea. I think what we can do is we'll
2:05:42 figure out where in the salon we can put
2:05:44 like simplified versions of the campaign
2:05:47 briefs. Like we can just make simplified
2:05:49 ones because they're kind of overly
2:05:50 complicated right now.
2:05:52 But if anyone wants to take the campaign
2:05:54 briefs and we can give them the
2:05:57 midjourney
2:05:59 style sheet
2:06:01 and then we can go just go make some
2:06:03 stuff.
2:06:05 I don't know if anyone's down with that.
2:06:08 What's up, man? was shaken.
2:06:11 Um, is this making us new graphics?
2:06:14 Please tell me this is making us new
2:06:16 graphics.
2:06:18 Please tell me. I've now created six new
2:06:21 graphics
2:06:27 generating.
2:06:33 What's up, man? Okay, Silverf Fox likes
2:06:36 that idea.
2:06:39 All right, this is good. Look at that
2:06:41 one it made there. That looks like our
2:06:42 branding. You see what I'm saying,
2:06:45 people?
2:06:47 You see what's happening here?
2:06:51 You don't need more information. You
2:06:52 need co-conspirators. The AI salon,
2:06:55 that's cool.
2:06:58 Know someone who's ready. Send them the
2:07:00 assessment.
2:07:01 Knowledge isn't the gap. Practice is.
2:07:05 It's good. You've read the reports. Now
2:07:08 find the practice. You're not crazy.
2:07:10 You're early. That reminds me of an
2:07:12 Apple ad. It's got a unique style.
2:07:16 It's got the cool headline.
2:07:20 That one's bad. So So five out of six
2:07:23 are good. Like these are unusable. Look
2:07:25 at how horrible these are. That looks
2:07:27 like every [ __ ]
2:07:30 report from Accenture from 1992 to 2017.
2:07:36 [laughter]
2:07:38 All right. Export PNG. Export PNG.
2:07:43 Export PNG. If you're wondering where we
2:07:45 are, we're in Gen Spark Designer.
2:07:48 This is the This is the end result of
2:07:51 essentially 10 hours of work getting the
2:07:54 the underlying briefs done and then um
2:08:02 and then just just some work cranking
2:08:04 the [ __ ] out. All right, so this one is
2:08:08 co-conspirators too. Co-conspirators
2:08:12 2.
2:08:14 This one is
2:08:18 know someone. Know someone. I think this
2:08:21 might be two. This one is knowledge
2:08:24 isn't the gap.
2:08:27 Knowledge isn't the gap.
2:08:31 This one is you've read the reports.
2:08:41 This one is
2:08:43 You're not crazy, too. You're
2:08:48 not crazy,
2:08:51 too. Okay, so these all go in persona 5.
2:08:55 We're done. And then we're going to do
2:08:57 one other thing.
2:08:59 An item named knowledge isn't keep both.
2:09:02 There we go.
2:09:04 All right. And so, Persona 5, the
2:09:08 seekers.
2:09:11 These are all good. I don't I like these
2:09:14 these style. I don't like this style.
2:09:18 That's shitty. But whatever.
2:09:21 Doesn't matter.
2:09:24 We'll test them. Okay. I want to do one
2:09:26 other thing before we go. It's 10:10.
2:09:28 It's time to go.
2:09:30 Okay. in here. I want Okay,
2:09:35 based on the two briefs
2:09:40 you've made, I want you to
2:09:46 give me a simple,
2:09:49 easy
2:09:54 phase one.
2:09:59 Um,
2:10:03 roll out
2:10:09 copy kit
2:10:11 where you
2:10:13 give me
2:10:17 headlines
2:10:21 from the first
2:10:24 to engagement phases.
2:10:29 with short image prompts
2:10:34 for the
2:10:36 images
2:10:38 that go with each headline.
2:10:43 I want the headlines
2:10:47 from the briefs
2:10:54 and
2:10:55 a complete
2:10:58 Other set from your imagination.
2:11:05 Is it clear what I am asking for?
2:11:09 Because my eyes are bloody and my brain
2:11:12 is dead.
2:11:14 [clears throat]
2:11:18 Yes. Completely clear. Phase one
2:11:20 headlines from each of the briefs. Da
2:11:22 da. Essentially a cheat sheet. Someone
2:11:24 could hand to a designer and say, "Make
2:11:26 these." Yes, this is great. A word doc
2:11:29 like the briefs, something lighter,
2:11:31 markdown, PDF.
2:11:35 Um, let's see. Instagram social ads, mix
2:11:39 of both platform agnostic, just headline
2:11:41 and images. So, what this will allow us
2:11:44 to do, Silver Fox, is we can just take a
2:11:46 bunch of headlines.
2:11:48 This is good.
2:11:51 Persona one from the briefs.
2:11:54 Your clients replaced you with a prompt.
2:11:56 Now what a single pen nib rendered in
2:11:59 neon coral whatever. So so you can take
2:12:02 all these image prompts and use our the
2:12:05 salon stylesheet in midjourney and go
2:12:08 make [ __ ] or the other thing you can do
2:12:10 if you don't have midjourney if you've
2:12:12 got like Gemini or chat GBT you can just
2:12:16 upload pictures from our website
2:12:19 and say follow this style and make these
2:12:21 images make these ads. Actually, that's
2:12:25 probably the way to do it.
2:12:28 So, I'm gonna say I want you to add
2:12:34 some instructions
2:12:36 at the beginning.
2:12:41 that people
2:12:48 [clears throat]
2:12:48 should
2:12:50 use
2:12:52 Gemini
2:12:55 Nano Banana or Chat GPT images since
2:13:03 they are good at let's just use nano
2:13:06 banana
2:13:08 they should use Gemini Nano Banana going
2:13:10 to
2:13:12 upload
2:13:14 some images
2:13:16 from the website
2:13:21 or
2:13:24 images they create in
2:13:28 midjourney
2:13:31 using the AI salon
2:13:36 sEF
2:13:37 which is
2:13:39 let's go to mid to journey and find it.
2:13:44 [clears throat]
2:13:47 I know it's late. Calm, everybody. Calm
2:13:49 down. I'm still going.
2:13:55 [singing]
2:14:01 [singing]
2:14:04 There we go. There's our little mood
2:14:06 board.
2:14:08 Copy.
2:14:10 Okay, then we're going to go back to
2:14:12 here. Nope, we're not. Where were we? We
2:14:15 were in Claude. Here we go. Claude sref
2:14:18 that.
2:14:21 uh as sref
2:14:27 upload some images from or images uh and
2:14:31 tell Gemmini
2:14:34 to be inspired by the uploaded
2:14:44 graphics for brand
2:14:48 branding.
2:14:50 Then incorporate
2:14:55 the
2:14:56 copy
2:14:59 as well as the image
2:15:02 as
2:15:05 interpret the image
2:15:10 description.
2:15:13 Okay,
2:15:16 there we go. So that's going to update
2:15:17 our little thing here.
2:15:19 Let's see if our thing is good.
2:15:22 AI salon phase one copy kit. How to use
2:15:25 this persona one scene. Your your 20
2:15:30 years of experience is now a chat GBT
2:15:32 subscription. If anyone can make it. Who
2:15:35 am I? What am I? Whatever. Okay.
2:15:39 Not alone.
2:15:42 Showed up. Scene.
2:15:46 Stop experimenting alone. The orchestra
2:15:48 is here.
2:16:06 Download.
2:16:09 No, we're going to go select all. Copy.
2:16:12 No, we're going to go copy. Yes.
2:16:17 Then we're gonna do one more thing.
2:16:19 We're gonna do
2:16:21 Oh, [ __ ] it. Let's just have Claude do
2:16:23 it. Um
2:16:25 Um format this into a Google Doc styled
2:16:32 like the other
2:16:36 briefs.
2:16:41 I'm overachieving tonight. I don't Is
2:16:44 anyone still here? Oh, there's still
2:16:46 people here. What are you doing here? I
2:16:48 wouldn't watch this. [laughter]
2:16:53 I hope you're all asleep. I hope the 18
2:16:55 people that are here on TikTok, I hope
2:16:57 the phone fell under your pillow and
2:16:59 didn't cut your eyebrow open. [laughter]
2:17:06 Dr. J, she's fading out. Is he ever
2:17:10 going to go to bed? Kyle, are you going
2:17:12 to go to bed? You're gonna Your voice
2:17:15 isn't good. It's probably time for bed.
2:17:17 Kyle, [laughter]
2:17:21 [gasps]
2:17:22 I'm awake. I'm tapping.
2:17:24 [laughter]
2:17:26 Hello. Hello, Mr. Diman.
2:17:29 What's happening? Listening to my
2:17:31 marching orders.
2:17:34 [clears throat]
2:17:54 Okay, I'm officially crispy to the point
2:17:56 of
2:17:58 incapacitation.
2:18:01 We're just waiting for Claude to format
2:18:04 a Word document because I was too lazy
2:18:07 to copy and paste it into a Google doc
2:18:10 and save it somewhere. [laughter]
2:18:15 Uh, lazy is good. Lazy is as lazy does.
2:18:21 One thing I would say I'm not is lazy.
2:18:25 [sighs and clears throat]
2:18:27 I'm a creator, man.
2:18:30 You know, I just create. Sometimes
2:18:33 what'll happen is I get an idea in my
2:18:34 head and I'll just create, man. You know
2:18:36 what I mean, man? So, where shall I find
2:18:39 these instructions? Um, you will find
2:18:41 these instructions. I I will coordinate
2:18:44 with Brandon and Andy and they will see
2:18:49 I would just upload them somewhere where
2:18:51 no one could find them. They'll actually
2:18:53 come up with a plan where you can grab
2:18:54 them. And then what we'll do is we'll
2:18:57 put together like a little
2:18:58 communications thing, like an email that
2:19:01 goes out to everyone that says, "Look at
2:19:03 some of our cool new ads and if you want
2:19:06 to make your own, here's how to go do
2:19:08 that." Right? And what we'll probably do
2:19:10 is rather than having you to you copy
2:19:12 and paste images from the website, we'll
2:19:15 probably have a folder with just a bunch
2:19:17 of images in it that you can use as
2:19:19 inspiration in in Nano Banana or
2:19:22 whatever. [snorts] Like, and you could I
2:19:23 frankly I don't give a [ __ ] where you do
2:19:24 these. You could make images in
2:19:26 midjourney and assemble the ads in um
2:19:30 whatever you call it. What's it called?
2:19:33 Canva. Like I don't care. Like I want
2:19:36 them to be on brand. I want them to
2:19:38 follow some of this stuff, but if you
2:19:39 have better ideas for headlines, do
2:19:41 that. If you have cool ideas for images,
2:19:43 I just want them to be in the hood of
2:19:44 what our branding looks like.
2:19:47 Um,
2:19:52 this is really cool. This is like [ __ ]
2:19:55 man. We just live in a world where this
2:19:58 [ __ ] happens. It's so good. It is so
2:20:03 good.
2:20:07 So, I don't know if you're still awake,
2:20:09 Brandon, or if the dog has chewed your
2:20:11 ankle,
2:20:13 but just capture this idea that we need
2:20:15 to come up with a plan for how to share
2:20:17 this with the community. I'm here. Okay,
2:20:18 cool. Uh, it got this wrong. So, we're
2:20:21 going to go d-p here.
2:20:25 D-p. And we're going to get rid of this
2:20:27 dash dash. There we go.
2:20:31 [sighs]
2:20:32 Cool. So this is a much more digestible
2:20:36 thing. If anyone can make what I make,
2:20:38 what am I? Let's change that to who am
2:20:40 I?
2:20:42 20 years of your 20 [clears throat]
2:20:45 years of experience is now a $20 a
2:20:48 month. You need the 20
2:20:52 chat GBT subscription. A 20 and it's not
2:20:55 a chat GBT. It's a $20 a month
2:20:57 subscription.
2:20:59 That's better. Okay. So now we're going
2:21:01 to move this
2:21:05 Right back to the big old bad
2:21:08 2026 marketing thing.
2:21:12 Let's see. This is the
2:21:15 Aelon phase one copy kit.
2:21:18 Okay. So, Brandon, here's what to
2:21:20 capture. The copy kit we can use. So, if
2:21:25 you or Andy want to make graphics, you
2:21:28 can use them. But this is also the
2:21:30 foundation for what we'll share with the
2:21:32 community if anyone in the community
2:21:34 wants to do things. And what you need to
2:21:36 do, Brandon, is just make sure that
2:21:38 these instructions, like if we're going
2:21:39 to create a folder with AI salon images
2:21:42 in it, like if if we slightly change the
2:21:45 workflow, let's make sure it's reflected
2:21:46 in this document. But that document's in
2:21:49 there. So you can report to Andy, we
2:21:54 completed two briefs. Oh, wait. We
2:21:57 created a third completed a third brief,
2:21:59 didn't we? Yes, we [ __ ] did.
2:22:02 Let's go grab it. We'll move that one in
2:22:06 there, too. Is this it?
2:22:08 Yeah. P2, the threatened independent.
2:22:14 Yes. Persona 2, the threatened
2:22:16 independent. Go to Google Docs.
2:22:20 We overachieved.
2:22:22 We completed three briefs instead of
2:22:24 two. We completed seven or eight
2:22:27 graphics for for each of the first two
2:22:30 personas.
2:22:32 Um, and bonus,
2:22:34 we did a third brief and we did uh what
2:22:38 we just did, the copy kit to make it
2:22:41 really easy.
2:22:43 So good. So good. So good.
2:22:50 Excuse me. That was very rude.
2:22:53 >> [laughter]
2:22:56 [gasps]
2:22:58 [clears throat]
2:23:01 >> So, we got two of those in there. Uh oh.
2:23:04 What What's that generated image?
2:23:07 What is that? All right. Whatever.
2:23:09 Doesn't matter. Okay.
2:23:13 Done.
2:23:15 Done. And I'm done. I'm done. Done.
2:23:19 All right. Bye. [laughter] Fabiana's
2:23:22 still here.
2:23:24 or Fabian.
2:23:26 [laughter]
2:23:27 All right, peace out.