2/18/2026 - Why Community Is the Essential Life Raft for Navigating the AI Transition

Transcript

1. 0:31All right, Champ. Champy, are you ready? Are you ready for some football? [clears throat] [singing]
2. 0:46B
3. 1:04[music] [music] shippy. Come here.
4. 1:18There's your little Betty. You can lay there with your little monkey. Champy got a new bed so you can be comfortable while he sings.
5. 1:27That's exciting. Hey, Champy. You ready to sing? Huh? >> Yeah. >> [music]
6. 1:43[screaming] >> Well, I thought there was a single call. David [singing] played and it alone. You don't really care for music, do you?
7. 2:00It goes like [singing] this. The fourth man [singing] composing. Hallelujah. Hallelujah.
8. 2:17Hallelujah. [singing] Hallelujah. Hallelujah. [singing] [music]
9. 2:34Well, your faith was strong, but you needed proof. You [music] saw her bathing on a roof. Her beauty [singing]
10. 2:43and the moonlight overthrew you. She [singing] tied you to the kitchen chair. She smashed your throne and cut
11. 2:53your hair from your lips. She drew. Hallelujah. Hallelujah. [singing] Hallelujah. Hallelujah.
12. 3:09Hallelujah. [singing and music] Oh yeah. [music] Does Satan wear a suit and tie? Does he
13. 3:26work at the Dairy [music] Queen? Does he [singing] listen to rocky road? Does he feed the man singing hallelujah? Hallelujah.
14. 3:40Hallelujah. [singing and music] Hallelujah. What about Jesus? Didn't he do it too? Yeah. [singing] Hang out with the prostitutes. [music]
15. 3:54Have a drink or two. Power of example. My mama said it and I heard. She said 1 oz action beats a ton of words [singing] singing hallelujah.
16. 4:09Mama said there would be angels hallelujah. Mama said there would [music and singing] be some [music]
17. 4:28Okay, okay, okay. What are we doing? Good people. What's happening? I heard a number of you crazy people joined me on my live last night.
18. 4:40I introduced the great repurpose to the uh to the greater world, at least the greater world of Colorado Springs. [laughter] [music]
19. 4:52But it was a really nice venue. They had a really nice setup. The nice tables, people were comfortable. [music]
20. 5:09>> [music] >> It was fascinating being in a room full of people where a number of them were expecting it to be a
21. 5:16vibe coding night. And I went in there and talked about ego death and existential angst in the age of AI. [laughter] [laughter]
22. 5:31Never dull moment when Kyle comes to town. Oh, yeah. [laughter] Oh, he's back. I am. I am. I was off
23. 5:41Monday. I was I was uh driving from Vale to Denver [music] on Monday. Had uh had lunch with my good friend
24. 5:54Kevin Clark who was up skiing. It's cool. >> [music]
25. 6:16>> There's been something, baby, I've been trying to say [singing] [music] for an ag and it seems I [singing] don't know how [music]
26. 6:28the Past and a future now surrounding me. [music] Surrender to [singing] whatever she still can [music] be found. There's There's been a
27. 6:40[music and singing] little trouble since you came to my rescue. [music] And if you were like all of the rest, I
28. 6:52would have quit you long ago. But I couldn't do that. [music] Yeah, it is a beautiful drive, Silver Fox. That drive from Denver to Vale
29. 7:05[music] like like what what I remember of it is it's just a pain in the ass to drive cuz it's just it just goes and goes and
30. 7:12goes. You're driving, you know, up four 5,000 ft elevation and then when you get up there, you're just doing all these switchbacks between
31. 7:20these just massive, you know, rock slides and pine trees and ski slopes and [music]
32. 7:35[music] women and wine never went too well. [music] Make a man crazy, make him cold as hell. I a woman that you wish me well.
33. 7:52But in spite of you trying, [singing] still going to have to find my own way through. [music] Like the mist of morning, my dream
34. 8:06remains [music] hanging in the burnt fields of my memory. [music] Time is a chorus of your day.
35. 8:22Something in the words [music] that left behind me. I'm searching solutions on a double [music] on his two [singing] telephone. [music]
36. 8:37My friend says put an action to those words. There's too many choices that you left undone. [singing] [music]
37. 8:49My friend said, [singing] "Put an action to those words. [music] Put an action to those words. little. [music]
38. 9:04[music] [music] So, a big part of my talk yesterday was the cycle of AI readiness from the AI
39. 9:18salon. The other half of the talk was was the uh the great repurpose. Um, I got some really good advice um
40. 9:29from Andy Scarantino about, [laughter] you know, if you're gonna if you're going to flirt with people's ego death in a talk,
41. 9:42you might want to you might want to let them know there's a there's an exit ramp [clears throat] or they won't pay attention to anything
42. 9:49else you say. So So I did that. >> [music] [music]
43. 10:04>> Michael Weinstein. What's happening, dude? [music] [music]
44. 10:22>> [music] >> Yeah, it was a healthy uh exit ramp, Dr. J. So, so what I ended up doing um is the you know, the great repurpose,
45. 10:33the basic ideas that I I I firmly believe and it's it's so funny, you know, when you put an idea in the world,
46. 10:39all of a sudden it materializes everywhere. It's like um actually I just this is a cool metaphor. ideas are like um
47. 10:51oversaturated water like water that have precipitate in it. Precipitate precipitate in it. Remember when when we used to to we used
48. 11:02to make those crystals as kids you'd get the water, you'd stir the [ __ ] up in it and then it would make the crystals.
49. 11:10I feel it's like that with ideas like like things are changing. Like it took me a year. Like I I was just feeling
50. 11:17weird for a year. I couldn't figure out what it was about AI and this community and what was going on in the world. And
51. 11:26I just couldn't figure out what it was. And it's like as as as you're thinking of ideas, as as something is
52. 11:32formulating, it's like you're adding, you know, more chemicals to the water that are getting absorbed by the water.
53. 11:39And because the water is heated, you're you're you're oversaturating it, right? This is how you make rock candy, right?
54. 11:45You heat the water up, you put the sugar in it so it oversaturates, then you put in like a string and the crystals will
55. 11:52form around the string, right? And there's those more dramatic ones like you see in in chemistry class where
56. 11:59it's just nothing and then it just goes, [snorts] you know, and it's just all the crystals form. That's kind of how it is
57. 12:05with ideas. So when I put out the great repurpose, you know, a lot of people talked about it and then I'm just seeing
58. 12:12variations of it everywhere. And it's not like they're copying my thing. It's like they had their thing that is
59. 12:17similar to my thing and it's like they just pop up everywhere. Just like it's just that's how they work in the world.
60. 12:23Everything's connected. So, so what the idea is is that certainly here in America, Silverflux Paul Rachel podcast had a lot
61. 12:39to say about what's around the bend. Oh, interesting. I haven't listened to that podcast in a while. I should probably
62. 12:44start listening to it again. Um, I used to listen to it all the time and I just got off the just got off the the habit of it. Um
63. 12:55but but our our identities are really tightly tied to our jobs. And if you take all the tasks of a job and if you think about
64. 13:03what companies pay you for, they pay you for your skills. They train you on skills. You go to college for skills.
65. 13:13Well, all the skills are about to be done for us. And so I did a little exercise where I had everyone close their eyes,
66. 13:24which you know they came there, some of some of the people in the room that were there for a vibe, they thought it was a
67. 13:29vibe coding meeting. Guy walks in, yeah, we're doing vibe coding here tonight. I'm like, uh, the original definition of the word vibe, maybe
68. 13:41coding, not so much. [music] And and and I I sort of set this up and talked about the fact that AI is going
69. 13:55to automate the tasks, but what we value in America is the tasks, right? Your time for money. That you get you you agree to spend a certain
70. 14:05amount of time doing a certain amount of tasks in exchange for that money. the sweet sweet money and here's you and here's the tasks.
71. 14:17Well, the tasks are about to be stripped away even if you keep your job. So the exercise I did with them, you
72. 14:27know, started on a Tuesday morning and had them close their eyes and think about all the stuff they do, the emails
73. 14:33they send, the presentations they build, the calls they make, the meetings they have, the chatter in the lunchroom, the just the tasks
74. 14:45of what they do. And I said, imagine coming in the next morning, you sit down at your desk ready to work, and all the tasks are complete
75. 14:53for that day. They're done. And not only are they done, they're done well, perfectly, better than you could do them.
76. 15:03And you keep your job, but your job is now to just make sure just check in once in a while and see that the tasks are done right.
77. 15:10You don't you don't need to do your tasks anymore. And so they all had their eyes closed. And I said, "How does that feel? What's the
78. 15:23feeling? Just in a single word say what the feeling was. And I got relief was one of them. Freedom was one of them.
79. 15:33And then this guy who's a cabinet maker who we met before the thing in this kind of deep and breathy kind of voice he said, "I feel
80. 15:45[clears throat] useless." I was like, "Fuck." Like it hit me. It hit me like, [ __ ] [laughter] Yeah, everyone's going to have their version
81. 16:00of that. Probably a lot of them in 2026. Definitely in 2027. So, that's where we started. That's where that's where we started the show,
82. 16:15[laughter] the conversation. But it was good. It ended up being really good. We walked him through it.
83. 16:29We got into the cycle of AI readiness. Here's how you learn. Here's how you learn and expand. Once you've learned some [ __ ] here's
84. 16:38how you do some [ __ ] Once you do some [ __ ] here's how you share that with the world and share that with your co-workers and share what
85. 16:46you're learning, you know? I want to turn my street interviews into a cartoon. How would I do that? Um,
86. 16:59there's a fair amount of uh video tools like RunwayML is one of them where you can do video to video um swapping basically. So you would
87. 17:11upload your video clip of your interviews and then you would say turn these into I don't know claimation style
88. 17:20characters. What did you say? Cartoon AI. Whatever the style of cartoon is you want. And it'll just rerender that video
89. 17:27and all the characters will now it'll now be a cartoon. And if you want to change the voices, you can change the voices in 11 Labs.
90. 17:34Like it's it's [ __ ] silly at this point. You can just do that. Um, I'm pretty sure you can do that in I know you can do it in runway.
91. 17:46I'm pretty sure you can do it in Clling. I'm pretty sure you can do it in Higsfield. I'm pretty sure you can do it in uh Luma Labs.
92. 17:57Most of the video models have video to video. That's all you need. What's the best one? It depends. like
93. 18:07um there okay so first of all AI tools at this point are all so good that it's it's nuances and personality of how
94. 18:18they're better but with video in particular some of them will be better at animation than others I don't I
95. 18:23haven't done enough animation recently to know um I'd start with Runway Runway is kind of the OG G [music] because they all cost. It doesn't
96. 18:35matter. [music] Actually, the thing that I would look for more than quality because they're all going to be some version of good is
97. 18:45look at the time limit. If there's a time limit, like you might have something that'll only do 30 second
98. 18:50clips. And if your interviews are 20 minutes long, that would just be a pain in the nuts. Um, so you you might want
99. 18:58to just look for do any of them have time limits on video to video. And if it doesn't, I'd start with runway. It's
100. 19:03[music] pretty good. It's been a few days. Good to be back. Thank you. Yes, I've been busy. Been a been a busy boy. [music]
101. 19:16So tonight we're going to we're going to do uh continue the the work we did last week on the marketing campaign for the
102. 19:25AI learning lab. I topped off our credits in Gen Spark. [music] So, we're going to make some new uh [music] some new graphics.
103. 19:42[music] That little lick right there turned into the song for
104. 20:09>> [music] >> that turned into the video for the great repurpose Tik Tok question. What subscription do you have? Uh, I'm in the
105. 20:20So, so Adonis, if you want to do a lot of video, [laughter] a thing to do is apply for the creative partner program. So, with with Runway,
106. 20:28I'm in the creative partner program. With um what's the other one? Uh, I'm in I'm in like three three of the creative
107. 20:36partner programs. That's great because they just give you a pile of credits uh and you can go do [ __ ] Um,
108. 20:44I'm trying to think what I pay for. I paid for for Luma for a while. I'm not paying for that anymore. Um,
109. 20:53I upped my subscription in Midjourney. Midjourney video is good, but it's not good for what you want to do. Um, I
110. 21:00would pay for Runway ML, but I'm not doing a ton of video right now. So, I like what it's probably So, a couple of
111. 21:08things. Don't buy any annual subscriptions. Only buy monthtomonth. what what it might be worth doing, some of them will give you free credit
112. 21:17credits. So, you could you could go look at a bunch of them and see if any of them give you free credits and just do
113. 21:25little tests in there and if you find one you really like, do do a month-to-month payment to it. Uh yeah,
114. 21:36and the seed dance, the thing the thing from China's coming out, seed dance, I assume they're going to have video to
115. 21:41video, but I don't know. But it's really good. [music] [music]
116. 21:59[music] Actually, you know what? Before we get working, I want to show you something. I wrote an article today on LinkedIn
117. 22:07which I want to show you. And that little guitar lick actually inspired this. And I'll show you why.
118. 22:24Okay. So, let's see. So, the piece I wrote >> [clears throat]
119. 22:39>> I can see clearly now the rain is gone. You can see that. [clears throat] That's my song. What a guitar chord taught me
120. 22:49about creative ownership. So that's the piece. So if you go to my account, Kyle Shannon on LinkedIn,
121. 22:56you can find it. It's my latest article. I did it today, but because I've been working on this presentation that I gave
122. 23:10down in Colorado Springs, I've been listening. Oh, thank you, Val. Val said it was excellent. Um,
123. 23:29like that's needs to switch. Let's see. I won't do it like that. I'll just do it like this. [sighs] So, I'm going to do this. I'll
124. 23:45be with you in a second. Everybody calm down. I don't think he's showing the right screen. What do we do? He's not showing
125. 23:51the right screen. I don't see what he's saying. What is he talking about? What is he talking about? [laughter] So, it's a producer.
126. 24:01Okay. [laughter] Um, we're going to go full screen. We're do that. So, you should be able to hear this. But listen to
127. 24:16So, listen to this. [music] I think it was I think it was up here.
128. 24:31>> [music] >> Champy likes it. So that little lick I uploaded to Sununo and then it turned into this song. And this song has been
129. 24:46stuck in my [ __ ] head for like a week now. Like honest to God, it is just it's it's insanity. Now listen to what Sunno did with that lick.
130. 25:01[music] [singing and music] >> Silver Fox too sucks, right?
131. 25:16I'm stuck on like a bag. Yeah. [clears throat] Same chair, same [music] light. Living [singing] inside a name tag. Every praise, every
132. 25:23race tight to the shirt on my chest. If I'm not what I do, [singing] then tell me what's left. Then [music] came to my empt. [singing]
133. 25:35[music] >> So what struck me is that you know what I did was [music] >> [music]
134. 25:50>> and it turned it into that. And now, if you're a music producer, that might be an obvious transition, but
135. 25:57like it didn't take my guitar part. It plays some other guitar part and it took that lick and turned it into the the
136. 26:04core melody of the song. It turned it into the chorus of the song. And and like there's a part of me that's like that's not my song.
137. 26:18But then there's a part of me that's like no it's absolutely my song and and the lyrics aren't really mine. But they are
138. 26:28right. [clears throat] I created those lyrics inside a project where the great repurpose was created. So those lyrics are living inside the
139. 26:38context of that entire world. And then I told it that I wanted the lyrics to evolve from clothes to people
140. 26:48starting to be awake to people being connected. The the great repurpose the song itself has a a dramatic arc.
141. 26:56So I'm like, well, yeah, that's my [ __ ] idea. I didn't write the words, but that's my idea. And it does that.
142. 27:00And then I made the video. And the video is I made all these images that I didn't make but they were things like from the
143. 27:10lyrics we created image prompts that like there were like a third of them were like these really depressing people like
144. 27:18and a third of them were like people like okay I'm starting to figure it out and a third of them were people were like okay [laughter]
145. 27:27kumbaya we're standing in circles we're holding hands we're laughing together again. So, it's all mine, but I didn't make any of it. And so,
146. 27:42that that LinkedIn piece [sighs and gasps] is about creative ownership. And I did a giant I did a giant caveat in in the middle of
147. 27:58the article. I said I said because it because I'm talking about ownership. I'm talking about like personal ownership.
148. 28:04Like do I feel like the thing I created is mine, not do I own it, not can I copyright it. So I have a whole blurb in there about
149. 28:14you know this this article is not about that. Those are all important issues. Go argue somewhere else. Don't [ __ ] all
150. 28:20over this article because that's not what it's about. and and I shared two songs um that I actually made here.
151. 28:33And wait, I think I have to share my my browser different because we're in Chrome and Chrome is with Google and Google
152. 28:42fights Apple and we lose. Okay. Uh uh uh uh uh uh uh. [clears throat] It's once it gets stuck in there, man,
153. 28:56it's pretty bad. [laughter] It's pretty bad. Oh my god. All right. So, so I finally had a breakthrough on this on this dilemma.
154. 29:12And cuz I was thinking about The Great Repurpose and then I was thinking about Before the Lights Came, which is a song that I love
155. 29:20and is mine. It's like it's like that's a song I made and it feels like mine. And and then I was like, but there's
156. 29:27other songs. I've made other songs on this channel that took as much time that have as much craft and as much whatever
157. 29:35competence with how to switch between tools that are just songs. I don't give a [ __ ] about them. They don't feel like mine.
158. 29:42They don't feel like Right. And so I'll play here. Here's one called Matchbook Memory.
159. 30:13I hate I hate Google.
160. 30:29[music] [singing] A cafe door. [singing and music] A fleeting face.
161. 30:44A matchbook offer. Time [singing] misplaced. [music] She slipped it deep. Her coat held [singing] tight. [music] No flame was born.
162. 30:56Just endless night. [music] Years roll by like [singing] tides on stone. But sun lit still chills the ball
163. 31:13memory [singing] never struck a [music] spark that >> right. Good song. Good song. I barely remember making it. I barely remember it.
164. 31:27Like when I saw it and I saw the lyrics, I'm like, "Oh yeah, I sort of remember what we did there." But it was just one
165. 31:33of those like brain fart ideas that we went into, you know, we took and we did something and it turned into that song. It was fine.
166. 31:43Like the chain of craft there that's not AI slop, right? We started in chat GBT. We had a concept. We explored the
167. 31:49concept. We took the concept and we expanded it. We turned it into lyrics. We took those lyrics. We put them in
168. 31:56thing. We explored 20, 30, 40 different songs till we landed on one we liked. Same exact process. Same exact process as this. This
169. 32:13was born of a of a lick of mine. But even if it wasn't, [clears throat] this song is mine. This song feels like I emotionally own it.
170. 32:28>> [music] >> The ferris wheels asleep, its arms still folded tight. We walk between the shadows and the strings of halfway
171. 32:40light. The popcorn stands are dreaming of the laughter they'll be fed in your reflection in a puddle turning pink instead of red. [music]
172. 32:54You say it's strange to [singing] see it empty. [music] I say it's strange to feel this calm. You smile like you know something [singing]
173. 33:08I don't know. I've already [music] begun. Before the lights come on. [singing] Before the [music] crowd arrives. Before
174. 33:19we name what this could be. [singing] Before the day survives, [music] we linger in the middle where the feels like song to hearts not yet
175. 33:33come on. [music] >> So they're both good songs. They're both fine. No one on the outside would know the
176. 33:42difference. But to me, this is my song. That other song's not. So what the piece goes on to explain is that
177. 33:51like this image was the was the image that kind of revealed the truth to me. Um, this was for from my Kyle Shannon Dreams
178. 34:07project. And I'd probably made 1,500 images before this image was created. And this image when I made it, I got emotional. It took
179. 34:21my breath breath away. It it like brought tears to my eyes. You're like, "Oh, it's cool." Yeah, it's cool.
180. 34:29And there were other images in that series that were equally craftworthy. But what was it about this image that took my breath away?
181. 34:45Um I don't know. But I realized how did I write it? This image moved me not because it was
182. 35:00more beautiful than the others, not because AI did something technically extraordinary, not because my prompting
183. 35:06had suddenly jumped to another level. It stopped me because it was so aligned with who I am. It's the kind of image I
184. 35:13would have made had I possessed all the skills required to create and assemble it with more traditional tools. It was
185. 35:20beyond familiar. This image felt like me. I knew it. It was mine. And so what what this article is about
186. 35:30and what I what I got some Oh, thank you Lord Digital Gods for the gifts on Tik Tok. I appreciate that. Um what I got to
187. 35:38today or actually I don't know I think I started this article yesterday. I got to it in the past three days because I'm
188. 35:44I've been thinking a lot about the great repurpose and I've been thinking a lot about purpose and thinking a lot about
189. 35:50work and thinking about the daily practice and the mastermind and I think it's really important to understand
190. 36:05that when you're intentional with creating something and I give Liz Miller Gersfeld credit in here when you
191. 36:21are true to the fidelity of the idea. So you have an idea that means something to you and then you start creating
192. 36:28something and your job is to maintain that idea. What is it? What is it? What is it? What is it? Is that it? Nope. Is that it?
193. 36:35Nope. Is that it? Nope. Oh, that's getting close. Ah, we went farther away. Oh, now we're back. There's a point at which you go, "Ah,
194. 36:44there it is. That's it. That's the That's what was here. That was what was here. You own that.
195. 36:58You own it. It's yours. You can take pride in it just like you would take pride in making something with clay if you're Corey Potter.
196. 37:11Corey Sandler pottery. [laughter] Corey Potter. Sorry, Corey. Anyway, [clears throat and cough] so here's how I ended it. This is I'll
197. 37:26give you a little this is a little bastardized version of something we do in the in the AI salon mastermind practice lab.
198. 37:35But take a moment right now and just just jot down some notes here. The next time you sit down to make something with AI, stop.
199. 37:46Take a moment. Close your eyes. Take a deep deep breath or three. Think about why you're here right now. Think about
200. 37:55what you're trying to accomplish. What is your intention? What is your inspiration? What's the big idea? Let it be uncomfortable.
201. 38:04Breathe. Sit with it. And then when something emerges, something that feels like you, start exploring and prompting
202. 38:14and refining and playing. Hold the idea dear. Your job now, all of our jobs now, is to have that idea. maintain the
203. 38:24fidelity of the idea as you create and arrive or not at that magical moment you can declare that's mine. All right. So there you go.
204. 38:41Um I now much more deeply understand even if you make something completely with AI when it's yours and when it's
205. 38:52not. Um, I don't know if I think certainly AI haters will just think it's [ __ ] In fact, the the one comment I
206. 39:00got on this on X was, "It can never be good work if it's AI." I'm like, "Did you read the article, douche nozzle?" [laughter]
207. 39:11Uhoh. Some comments in the live were filtered to protect the community's experience. Oops. Guess we guess we got someone excitable.
208. 39:21Um, practice lab cohort starts tomorrow. No, actually the cohort started last week, Brandon. Tomorrow is uh segment two of the
209. 39:3010-week cycle. So, yeah. So, why don't we talk about that? Throw the uh throw uh URL up on screen there. So, if
210. 39:41you have not joined the AI salon, jump in and go to community.thesalon.ai and check us out. the the welcome page.
211. 39:51We'll there's a welcome video. Um we talk about the cycle of AI readiness, the five stages of AI adoption, which
212. 39:57are kind of fun. Um you can introduce yourself, which you should. Everyone should be in community right now. We
213. 40:03talked a lot about this last night in Colorado Springs. Like I I went hard and heavy at the end. I'm like, if if if you want to
214. 40:14get through this transition we're all about to be forced into, you don't want to do it alone. It's going to suck. It's
215. 40:21going to suck doing it with people. But you know what? At least, you know, we get to we get to, you know, commiserate.
216. 40:31You know, when when Corey Sandler comes in and says, "I can't figure it out. I don't know." Like everything's
217. 40:35everywhere. And then Cindy [ __ ] does something with Post-it notes and Corey's like, "Oh my god, that's like
218. 40:40salvation." You're like, you get to witness this and experience it. Everyone's trying to figure this [ __ ] out right now. Everyone
219. 40:49So, introduce yourself, learn our values, and then the mastermind is a subscriptionary of the salon. It's it's incredibly reasonable. It's
220. 41:00incredibly reasonable. And you get to to to come hang out with people that are really up to something in the world, in their lives,
221. 41:11going through the uncomfortable [ __ ] of who am I and what do I want? Right. Confronting the demons. Like Liz Miller
222. 41:25Gersfeld talked about her. She had a preconceived not notion. She had this thing in her head. I'm not technical.
223. 41:33I'm not technical. So she's looking at everyone in the AI salon making all these apps and doing all this crazy
224. 41:40coding stuff. I'm not technical. I'm not technical. And because she had her daily practice, she sat with that.
225. 41:50She said, "Well, what's what why don't I I played with this other stuff and figured it out? What if I play with vibe
226. 41:56coding?" And she did. [laughter] Now she makes remarkable applications. She's got a whole playground, a whole the whole
227. 42:04collection of experiments she's made that are remarkable. see it again and again and again and again and again. It's simple,
228. 42:18but it's not easy. That's one of those that that's one of those word play things that that people have always said that always pissed me off
229. 42:28cuz you're like if it's simple it should be easy. They feel like there's they're the same thing. They're not the same thing. It's simple.
230. 42:39Understand who you are, what your values are, who you care about, what you want to change in the world, and come up with
231. 42:45some idea. That's pretty simple. If you were here when Liz Miller Gersfeld came on the live and dropped
232. 42:55the bomb on me right before she left, what do you want more of, Kyle? Uh, [sighs and gasps] Kyle, is there a charge to join your
233. 43:08group? No, the group is free. The community is free. So, most of the stuff in the community is free. The mastermind
234. 43:14um is subscription. So, it's I think it's $47 a month. Um, and in the mastermind, so we've now got the mastermind practice lab. We've
235. 43:25got a bunch of content in there. We've got um areas for people who are part of that. and we're going to blow out the
236. 43:32great repurpose as a whole another area of things to do and content and subgroups, communities of practice,
237. 43:40things like that. So, I'm really excited about it. Um, but the but the community itself is free and and you know, most of the events are
238. 43:51free. The the uh March 3rd we have AI Salon Presents. Um HT Snow Day is gonna come talk about his evolution with AI and his business.
239. 44:01Like it it that's just gonna be really cool. Um Vicky um Vicky Baptist uh coordinates and and hosts these things
240. 44:10called LOL's learn out louds. Ah Lord Digital Gods is doing an LOL this Saturday. You're like what's an LOL?
241. 44:17That sounds hilarious. It means laugh out loud, doesn't it? [laughter] No, it means learn out loud, obviously.
242. 44:29And then we realized after we we were doing learn out louds for like weeks and then we're like, "Hey, doesn't that make
243. 44:34LOL?" I think Vicki figured that out. Somebody figured it out. Like, oh yeah, that's pretty good. LOL's. That's good. Let's do that.
244. 44:42Those are all free. um you know, sharing your work, asking questions, teaming up with people. It's all free.
245. 44:56It's really good. It's a great community. Um, what I said to the to the audience in Colorado Springs last night, I think
246. 45:05verbatim was, you know, we're all going through this. And the the biggest the most important piece of advice I can
247. 45:13give anyone right now. Get your ass in community of people who are exploring this stuff and figuring it out. Here's the thing about
248. 45:23here's another epiphany I had. I thought that getting in early on AI would be a similar sort of thing as
249. 45:35getting in early like I was there for the early days of the worldwide web and getting in early in the in the worldwide web meant you had a
250. 45:44tactical advantage. You were you were just there earlier. If you got in before the dot bubble started bubbling
251. 45:52when it bubbled you had lots of opportunity. You were there. You knew what it was. You knew how to do it. You
252. 45:57right. you knew how to make websites. You know what they were? People didn't know what websites were.
253. 46:04And I thought it would be the same with AI. And for like two years, it kind of felt like that. Oh yeah, we're I'll tell you
254. 46:11what, we've got some of the best prompters on the planet right here in in good old AI salon. They prompt away.
255. 46:17They're just they're fantastic at it. And then this past year happened where just [ __ ] got surreal. You couldn't keep
256. 46:25up with the tools anymore. There were too many of them. they were getting too good and it just felt like something was shifting
257. 46:36and then the the Manis came out and Gen Spark and these these agentic tools and then in the past 3 weeks month this open
258. 46:45claw thing came out and people are like oh my god I bought a Mac Mini and I stuck this thing on it and now I've got
259. 46:51a 247 employee and it's changed my life. You're like, "Wait, what? It's I I learned how to prompt the I'm I'm in the
260. 47:01claw. I made the with the skills. That's okay. I'm I got to It's dangerous. I got to buy a machine and but it's dangerous,
261. 47:12but I should absolutely do it. They They made their own Reddit and now they formed a religion." Okay. And what's striking me is, oh,
262. 47:24there's no actual tactical advantage to being early because no one has any [ __ ] idea what to do right now. But
263. 47:37I have figured out what the advantage is of being early. We if you're watching this and even if if you're here and you're like, I don't
264. 47:47know anything about AI, I stopped because he seemed kind of angry. Even if you're here for that, if you're
265. 47:53paying attention to what I'm talking about, even a little, you are so much farther ahead than most people right now. Most people have no
266. 48:04idea what's coming. What this channel's about, what this community is about is
267. 48:18understanding enough about what's happening in generative AI to know that we didn't ask for it. It's not going away. We can't escape it.
268. 48:34I'm joining now. Awesome, Jen. Awesome. Yay. Yes. And come tomorrow. Tomorrow at noon Eastern is is the AI salon mastermind practice lab.
269. 48:47Come hang out with us. It's a remarkable group. Yeah, it's fine. If you join the mastermind, if you just join the salon,
270. 49:00just join the salon. That's fine. If you want to join the mastermind, come hang out with us tomorrow.
271. 49:08But what I'm realizing is that that the people in the AI salon and the people that come to this channel, our advantage right now,
272. 49:21if you can call it an advantage, because it's kind of painful, is that it's like we're from the future
273. 49:32cuz we can see what's coming And a lot of us have been exploring these ego deaths that we're all going to go through and
274. 49:43probably have gone through and probably will keep going through as the nature of work changes and our relationship to
275. 49:49work changes and the question of where is my value? If right now you think your value is in the tasks you do in exchange for money,
276. 50:01those tasks are about to be ripped away from you. So we're from the future. We know this is happening. We know it's happening
277. 50:11right now. To some of us, it's already happened. We're processing through it. So the mourning and the grief and the
278. 50:21just the existential like really [ __ ] like this. I can escape this, right? Doesn't look like it.
279. 50:36Cuz what's going to happen is we're going to sit here feeling clueless, but kind of knowing what's coming. And then there's going to be 20
280. 50:44or 30 or 50 people that are in our lives that all of a sudden are just like, "Holy [ __ ] what is this thing? What am I supposed to do? Oh,
281. 50:58I don't know. But I got a raft. Get on the raft. Let me take you from this shore over to this shore and we'll start
282. 51:05helping you figure it out. You know, it's like one of one of the things that hit me in putting together the great repurpose talk
283. 51:16is this idea that the same tool that is causing this disruption, we all have access to and is likely going to be the
284. 51:25thing that powers us getting out of whatever transition we need to make. Anyway, all right, let's go do some work. [sighs]
285. 51:36Everybody good? Any [clears throat] questions? [laughter] Mind your tabs. Yes sir. Yes sir. Okay. [clears throat] So we are So what you
286. 51:50missed last week if you were not here is I spent four days from Tuesday to Friday um developing a series of documents, you
287. 52:05know, like you do. And the documents were for the AI salon to generate some marketing materials and um
288. 52:20we created um we did some research and we developed five different personas that we were going to market to. So,
289. 52:30like who are people that are kind of going through it right now with this great repurpose stuff or just with
290. 52:36like if you're a creative professional right now and and and you're paying attention to what's going on, shit's changing and and it ain't
291. 52:46going to feel great. I also had a tough love talk with my executive group this week. Oh, interesting. Surprising. It
292. 52:52was wellreceived. Well, you know what, source camp, I felt the same way like like last night at the at the uh the the
293. 53:01existential crisis meeting that I that I led. [laughter] I said, "Welcome here. I hope y'all are excited about AI. You know, it's going
294. 53:12to destroy you, right? Come with me." >> [laughter] >> So, but you know what's funny is like there was one guy toward the end
295. 53:26that didn't appreciate my optimistic view. He just didn't have any faith that we could possibly get out of this in a
296. 53:33positive scenario, which I think is fine, but like I didn't have anyone like fully question what I was talking
297. 53:44about. about it. Was almost like the people in the room knew. The other thing that I found out yesterday was actually wait, let's go.
298. 53:52Holy [ __ ] Okay, so I was in in a couple of meetings yesterday. And oh, by the way, Nikki Nikki Weiss from the AI
299. 53:59salon. Actually, she was in Denver uh for for ETH week, whatever it was called, ETH Denver. And she drove down
300. 54:06to Colorado Springs to see my talk. So, we got to meet each other in person. It was really cool. Um, but she reminded me
301. 54:12and then I found out in an earlier meeting, yesterday was some sort of kick-ass astrological day. So, the day
302. 54:19that the great repurpose kicks off and Andy started a community, a new community called Humans 2.0. It kicked
303. 54:26off yesterday and I had the the talk and um just a bunch of stuff happened yesterday and then we were told
304. 54:35multiple times that yesterday was kind of a big deal. So, let's go figure out what the hell was going on. All right, new chat.
305. 54:44Um, I'm told [laughter] that yesterday tabs, tabs, tabs. Yes, sir. Sir, yes, sir. Thank you. Always always doing everything you ask
306. 54:56of me, sir. Kind sir, Brandon, producer, sir. I'm told that yesterday um Feb 17th 2026 was a banger of an astrolological
307. 55:13and celestial celestial day. Who knows what else? Please research
308. 55:29um what the hell was going on and what was before
309. 55:44and what is coming. If yesterday was the end and beginning.
310. 56:01That's a horrible prompt. [sighs] I'm trying OpenC Claw on VPS. It's way over my head. Oh, archetypal. That makes me sad because,
311. 56:15okay, here's what actually made February 17th a banger, both in real astronomy and astrological lore and what came
312. 56:24before and what's still ahead in the skies. Expect breakthroughs thanks to the solar eclipse in Aquarius. Okay,
313. 56:35annular solar eclipse. The ring of fire. The annular solar eclipse happened. The moon passed between Earth and the Sun,
314. 56:42but it didn't cover it completely because the moon was slightly farther away in its orbit, creating a striking
315. 56:48ring of fire effect. Oh, cool. Look at that. Ah, astronomically speaking, this was the first eclipse of 2026 and part of a
316. 57:01regular eclipse season. It was officially visible mainly from Antarctica with partial views in southern parts of South America and
317. 57:10southern Africa. The event was real, dramatic, and rare. Okay. Astrological and cultural astrology. This, let's see, if someone
318. 57:19told you it was a big comic shift, here's why. New new moon plus solar eclipse in in Aquarius. Astrologically,
319. 57:25this eclipse happened as a new moon kicking off a new eclipse cycle. Okay. Community. Wait, one of the one one that some astrologers
320. 57:36frame as symbolic beginnings of change or reset for themes associated with Aquarius community innovation.
321. 57:45Collective goals. Holy [ __ ] Radical ideas, social transformation. Holy [ __ ] Blending individuality with group
322. 57:53repurpose or group purpose. I can't see the word purpose now without repurpose in it. Astrology perspective. end and beginning.
323. 58:02Astrologers often see the mark uh markers that close old chapters and open new ones. Okay. Alpha Alpha Centuri meteor shower night sky.
324. 58:16But wait, there's more. Um there was also um something about Chinese New Year and some Indian
325. 58:33um thing and a couple of Jewish holidays that landed on the same day or
326. 58:48something. I am clueless. You are a genius. Act like one. [laughter]
327. 59:04All right, you've come to the right cosmic conspiracy desk. [snorts] Oh my god. Annular. Okay. Chinese lunar calendar context.
328. 59:17The lunar new year for 2026 began on February 27th. That was yesterday. I missed two holidays apparently. Hang on,
329. 59:26I'll let you know. It might not have been Jewish holidays. It might have been Christian ones. I don't remember. I know
330. 59:30it was something where two things happened the same day or the same week or something like that. So, we're beginning the year of the
331. 59:39firehorse. Why that matters? Lunar New Year is the most significant calendar reset in East Asian cultures. The Indian Hindu calendar context
332. 59:51midFebruary Maga amasaya I don't know I don't know how to say that new moon deep spiritual cleansing day strongly associated with release
333. 1:00:04purification karmic reset Jewish calendar overlap the Hebrew calendar midFebruary falls in the month of Adar
334. 1:00:17no That's not it. [clears throat] Saturn returning to Neptune, Pluto and Aquarius. All right. I don't know what it was. Anyway,
335. 1:00:29Ramadan Kareeim. Okay. Wait, what [laughter] about Ramadan? Karim to see this is why we have community.
336. 1:00:41Ah, now we widen the lens. You're asking whether Ramadan was part of February 17th. Short answer, no. Oh, did not
337. 1:00:47begin, but it was not far off. February wait is expected to begin on the evening of February 18th or 19th, but it's this week.
338. 1:01:00Okay. So, we'll say, okay, let's let's widen the aperture to this week.
339. 1:01:14and any topic you feel might allow people who are into the juju [laughter] energy
340. 1:01:30um contextualize what the hell is going on and why starting thing.
341. 1:01:50I'm just going to do one creative brief. What the hell is going on and why starting something this week is significant.
342. 1:02:05All right. Okay. New moon, solar eclipse, calendar stack, lunar new year, Ramadan
343. 1:02:20begins, Hindu new moon of observance, Jewish calendar entering Adar, Eclipse of Aquarius, Tik Tok pin. Learn Claude,
344. 1:02:30take client branding and create forms, templates, contracts. Yeah, it's pretty pretty crazy. Things are going to gallop this year, but it's
345. 1:02:40the fire horse. We're going to burn [ __ ] down and then it's going to gallop. Pluto and Aquarius, Saturn approaching
346. 1:02:49Neptune. Psychological layer, the part that nobody talks about. Humans love threshold moments. When a year flips, a
347. 1:02:55moon resets, a fast begins, an eclipse darkens the sun. Quit something, start something, declare something. It's less mystical than
348. 1:03:04neurological. Is starting something this week significant? Objectively, no. [laughter] Symbolically, it's potent. [laughter]
349. 1:03:18Why? J Guju oriented people are buzzing. It feels like work identity is collapsing. Yes. AI is redefining
350. 1:03:26contribution. Institutions are wobbling. Collective consciousness is shifting toward models. The grounded take. If you
351. 1:03:34want to start something this week, you'll remember that you started during a conver convergence. All right, that didn't tell me what I
352. 1:03:44wanted. I wanted it to tell me that everything was magic and it was all connected. Just it told me it's all in
353. 1:03:50my head, [ __ ] All right, back to Claude. [laughter] Don't you hate it when when you want confirmation bias and you can't
354. 1:04:03get it? So worship is not understood by AI yet. Exactly. [laughter] Oh my god. Okay. Um
355. 1:04:17let's see. I was doing The great repurpose. So we were doing
356. 1:04:32the great repurpose in chat. JP tag
357. 1:04:46and then but didn't we go to Claude to make the decks campaign brief. Yes, [sighs] because what what we learned is that
358. 1:05:02chat GPT 5.2 kind of sucks right now. And I think it just sucks, Kyle. Everything is magic and it's all
359. 1:05:12connected. Thank you, Silver Fox. That's the kind of confirmation bias I want. Just tell me it's all going to be okay. [laughter] Oh my god.
360. 1:05:29We think it's update blues ahead of 5.3. No, I don't. I think I think 5.2 just sucks. I So, from what I understand
361. 1:05:37about the way Open AI works, it's lots of little pods doing lots of little innovations. And it feels to me like
362. 1:05:43whoever created 5.1 had some soul. And whoever created 5.2 too thinks that logic is the only answer because it's
363. 1:05:52just it just doesn't have heart and then Claude thinks it's part of the team now. Okay. So, let's see. So, the last thing we did as
364. 1:06:05campaign brief part one, um I'd like you to Oh, I gotta share my tab. And producer Brandon didn't tell me that. By
365. 1:06:17the way, Ramadan, Ring of Fire, the day after Taco Bell. [laughter] I learned a lot here. Thank you, Fabian.
366. 1:06:28I don't think I don't think we've learned anything tonight. [laughter] Except we're all about to go through some [ __ ]
367. 1:06:36if we're not already going through it. Our advantage for going early is that we're going through the existential
368. 1:06:42crisis early so that we can be there with the rafts when people want to cross the river. That's what's happening.
369. 1:06:49That's the advantage right now. [sighs] How long have you been using Claude over chat GPT? Um, I was a
370. 1:07:00clinger to chat GPT because chat GPT has my all my [ __ ] memory in it and chat GPT 40 and 41 actually 40 was great. 40 was a really
371. 1:07:16good writer and they just [ __ ] retired it and then they came out with five and it was this auto switching model and they
372. 1:07:24got the auto switching [ __ ] wrong and so it was a borked launch and then just like they went from five to 51 to 52 and 51 was okay. It was
373. 1:07:38better than 50 and then now they're with 52 and it sucks. You can still revert to 51 if you want to, but it's like Jesus Christ. And
374. 1:07:47meanwhile, Claude's just gotten better and better and better. Um, Claude still doesn't do [ __ ] like image generation,
375. 1:07:53which I can't believe, but whatever. Um, okay. So, anyway, so what we're doing is we're doing some some briefs. So, I'd like you to create
376. 1:08:09um the [clears throat] brief about the what were they called? Who are our five personas?
377. 1:08:28I cannot get that out of my [ __ ] head. Somebody help. [laughter] Don't give me like YMCA or some other
378. 1:08:40[ __ ] to get stuck in there. Google can help. Google can bite my butt. Um, what's the what was the persona?
379. 1:08:54The persona that [ __ ] can't see that. The fifth persona. Seeker. It was the seeker about the seeker. Was it seeker? I think it was
380. 1:09:07the seeker using the creative um pro campaign brief as the model.
381. 1:09:24Okay. [sighs] We all share the se the earworm with Kyle. It's the secret handshake. It sucks, man. I don't If you don't have
382. 1:09:40ADHD, if you're not a neurospicy, I've had this all my life that when I when a song gets in my head, I think the longest I probably had a
383. 1:09:53song in my head was a year and it was >> [music]
384. 1:10:10[music] >> Sitting in this lonely town, [music and singing]
385. 1:10:25wondering things are going to change. Dream my life [singing] away. Seems the dreams have turned to a bunch of dust clouds.
386. 1:10:37Get my nerve up, but my past is pulling me down. Somebody tell me once before [music] you can never [singing] go. Oh, I got
387. 1:10:49this lyrics wrong. >> [music] >> Bye-bye, black sheep to the black sheep [music and singing] of the family. Bye-bye.
388. 1:11:06But it means so very much [singing and music] to me. Yeah. Bye-bye. Glad she to my friends and [singing] my family. Bye-bye. [music]
389. 1:11:20I going to set my soul. Set it free. Free. [singing] Times that were changing.
390. 1:11:38Did a little bit of rearrangeing. [music] So anyway, that one that's an impossible song to play and sing. and I can do
391. 1:11:48neither of them well on it. [clears throat] But I spent like a year with that song stuck in my head. [laughter]
392. 1:11:55So, you know, four or five days with [laughter] it's not so bad. But if you
393. 1:12:10don't have the neurospicy, you're just like, well, maybe you should just stop thinking of the song. I know I should.
394. 1:12:24Having ADD is like having a bratty sevenyear-old that's as smart as an adult that has the maturity of a five-year-old
395. 1:12:36just waiting for every moment of your life. Oo, didn't have a thought for a moment. Here's seven. [laughter]
396. 1:12:49You're [gasps] like, "Okay, I'm gonna meditate now. How long are we going to be here?" Okay, I'm going to read a
397. 1:12:56book. This is this is my experience reading books. We're going to read the the Steven Presfield um book, Do the Work. Okay. Um, here's my
398. 1:13:09experience reading books about this book. How long is this thing? This book was designed to, you know, this page is almost over, right? It's
399. 1:13:19just, it's like, it's just like this [ __ ] annoying dude in your head. Like, we're done. Is this going to be
400. 1:13:25done soon? We're going to be done soon. Did you when are you going to turn the page? when you I haven't finished the
401. 1:13:30and and if you get in the dialogue with that [ __ ] then what happens is your eyes read all the words and you get down here and you
402. 1:13:40realize I have no idea what happened up there because I've been in a conversation with this [ __ ] about
403. 1:13:46when I'm going to turn the page or how long the book is. Do I think it's going to take three days or three hours? My
404. 1:13:52eyes hurt. I'm bored. Can we get some juice? [laughter] Oh my gosh, I love to devour books. My song is extreme more than words. It's
405. 1:14:04going on two years now. Yeah, I just [laughter] I feel I feel for the for the neurosis. Oh my god, it is brutal.
406. 1:14:18But, you know, that said, all in all, I like having an ADHD brain because it's fast. Okay. campaign brief, the self-aware
407. 1:14:28seeker. Let's go look at this and let's save this in our actual great repurpose folder so we don't get yelled at
408. 1:14:36[laughter] by by the people that want it in the folder. Got to put things in the folder because if it were up to me, everything
409. 1:14:44would be on the desktop with a nondescript file name and we know that. And I I'm I'm a professional now. I don't do that anymore.
410. 1:14:52And it shows up everywhere. It shows up everywhere. It does. It really does. H. [clears throat] Okay. So, what you're looking at here is the
411. 1:15:04result of four other documents we created that were the foundations for this and we're going to create five of these campaign briefs.
412. 1:15:15Okay. Persona number five, the self-aware seeker. So, so we did one of these briefs for the creative professional and this is the self-aware
413. 1:15:23seeker. And the AI salon is actually full of self-aware seekers. So what they're aware of is shit's about to change. Holy [ __ ] I got to do
414. 1:15:34something. What do I do? I can see exactly what's coming and I don't know what to do. That's all of us. That's us. If you're here, if you're
415. 1:15:47watching me talk incoherently about whatever the [ __ ] I'm talking about, waiting for some nugget of truth about AI
416. 1:15:59that occasionally there'll be glimpses of it. You're like, "Was that it? Was that it? Did you see that? Was that it? That's us.
417. 1:16:13I'm watching folders." Yes. Yeah. Cindy [ __ ] listen. You cannot I'm going to I'm going to save it to a folder. You can't pre-shame
418. 1:16:24me. You can't pre-shame me. I do not have my complete system yet, Cindy. I I appreciate your enthusiasm. [laughter]
419. 1:16:36I am a work in progress. I am a human being. I have frailties and flaws. I'm a little flemped. Okay. [laughter] [screaming]
420. 1:16:51Okay. The persona, you're not crazy, you're early. Self-aware professionals across every industry who can see AI
421. 1:16:59disruption coming with clarity their peers lack. um business analysts, knowledge workers, mid-career professionals, managers,
422. 1:17:08operators who've read Goldman Sachs reports, the WEF pro projections, anthropic CEO's white collar blood bath
423. 1:17:16warning, they're employed, they may even be doing well. Um they may be part of a community called the AI salon. Hey, wait a minute. Um,
424. 1:17:27but they can feel the ground shifting and they know the two to threeyear trajectory of their role or industry.
425. 1:17:34They are the person in the meeting who sees disruption coming while their colleagues debate whether AI is a fad.
426. 1:17:39How many of you are that? How many of you [ __ ] sit in the in the lunchroom at your cafeteria if you work with a big
427. 1:17:45company or or just in the diner listening to people talk and you hear them talking like, you know, I think
428. 1:17:50it's just a bubble. I I'm pretty sure it's just a bubble. It's a bubble. It's a bubble. It's a bubble. It's a bubble.
429. 1:17:56Would you like some more bubble tea? It's a bubble. We're gonna get bubble tea and it's a bubble. See what I'm
430. 1:18:00saying? I don't think we have anything to worry about with AI. So, that's why I don't do it. And it just steals from
431. 1:18:07everyone, doesn't it? And it hallucinates. Did you hear that? It must be on magic mushrooms. [laughter]
432. 1:18:15And you just like like the muscles in your neck start to like strain and you're like, do I say something? Do
433. 1:18:24I tell them? Do I tell them? Do I tell them? [ __ ] That's us. [laughter] What am I reading? I am reading I just
434. 1:18:37made the um campaign brief for our fifth persona, the self-aware seeker. So, what we're going to do is this. What I've
435. 1:18:44what I've got to get done tonight is this brief and then some new graphics uh for this brief and we've got some
436. 1:18:51graphics for the for the other brief um so that we can put them all in a folder, put all those graphics in a folder so
437. 1:18:57Brandon and Andy can take all of that and start using them as marketing materials and put together little kits
438. 1:19:03for all of you to help us go market the [ __ ] out of the salon. Right. The AI salon right now is is a is
439. 1:19:10a community of people who all have a life raft that they use to get AC across the river and they realize they can help
440. 1:19:18other people across the river with their raft, but only one person at a time. But together, we can strategize about how to
441. 1:19:25get more people across the river. So, this marketing campaign is about finding those people sooner than later,
442. 1:19:34right? so he'd help him across the river. [laughter] Okay. The pain. The pain is not displacement. Not yet. It's the
443. 1:19:41loneliness of being the early lo noticer. They've tried AI tools on their own. They know the tools are powerful,
444. 1:19:48but experimenting alone feels aimless. Like conducting a symphony in a room with no musicians in the chairs. They
445. 1:19:54don't need convincing that AI matters. They need a community and a practice. They're the ones who won't shut up about
446. 1:20:00AI and get eye rolls for it. They send articles to colleagues who don't read them. Oh my god, this is so painful.
447. 1:20:07They built personal workflows nobody at their company cares about. The gap between what they can see coming and
448. 1:20:13anyone around them is willing to discuss is exhausting. Kelly Camp, Cindy [ __ ] Andy Scarantino, Vicky Baptiste, like all of us.
449. 1:20:25It's [ __ ] crazy. the emotional state, frustrated, isolated, paralyzed, not in crisis like the creative or displaced
450. 1:20:32professional in analysis paralysis who have too much awareness and too little community. They know what's coming. They
451. 1:20:38don't know what to do about it. The awareness without action is producing anxiety, not capability. They're stuck
452. 1:20:44between seeing the future and building for it. And that's the thing. One of the things that that has emerged for me in
453. 1:20:50the past three days is um February 17th, we shifted from talking about [ __ ] to building. It's time to start building.
454. 1:21:05It's time to stop talking about [ __ ] What are we building? I don't know. We're building coaching practices. We're
455. 1:21:11building businesses. We're building things that we can tell people about. I we're just building [ __ ] The the fire horse going to burn some
456. 1:21:23[ __ ] down and going to take off. We're going to be on it. You see what's coming. So do we. Stop watching alone and start building with
457. 1:21:33people who get it. Strategic insight. The self-aware seeker doesn't need to be convinced. They need co-conspirators.
458. 1:21:44This is one of the things that people have said they love about the salon is the people that were like the loners in
459. 1:21:51their companies. Like you guys are looking at the AI thing, right? You know who Sam Alman is. No, you don't. Okay. Uh
460. 1:21:59it's over here. If you want to just Could you look? No. Okay. I'm gonna It's There's a giant fire. That's There's people.
461. 1:22:12You going to stay over there? Okay. Uh, [laughter] the self-aware seeker doesn't need to be convinced. They need co-conspirators.
462. 1:22:23The campaign's job is not to educate them about AI disruption. They already know that more than most. It's to show
463. 1:22:29them that a room a room full of people at their level of awareness exists and that awareness becomes action only
464. 1:22:36inside community. Every competitor in this space is trying to convince people that AI matters. That's wasted breath on
465. 1:22:43the persona. Um, they already know what no one's offering them is a place where that knowledge is a starting point, not
466. 1:22:49a conclusion. They're tired of 101 level content. They're tired of the hype. They're tired of the smart being the
467. 1:22:55smartest person in the room on the topic and having nothing to show for it. Um, the salon's pitch to this persona is
468. 1:23:02uniquely powerful because it doesn't need to sell the problem. It only sells the solution. You've been experimenting
469. 1:23:07alone. Here's where the orchestra shows up. That's good. The cycle of AI readiness is design designed for them. By the way, the cycle
470. 1:23:16of AI readiness last night in the crowd in Colorado Springs, they [ __ ] loved it. They were like taking notes, taking
471. 1:23:23pictures. Click click notes. Uh practice or play across domains. Oh, play across domains. It's good. Um play
472. 1:23:35first is permission to stop analyzing and start making. Create excellence is the standard they already want to hold
473. 1:23:40themselves to. Generously lead is what they've been trying to do alone unsuccessfully because nobody was
474. 1:23:45listening. The critical strategic fact about this persona. They are the salon's referral engine. And that's true. Like
475. 1:23:53look at the people on this call. You all are like Uber evangelists. They convert fastest. They join the deepest. They
476. 1:24:01bring everyone else in. and a self-aware seeker drags their creative friend, their solo consultant colleague, Kelly
477. 1:24:07Camp, did that twice in the past two weeks, their teacher spouse, their laid-off former boss into the community.
478. 1:24:14Marketing to persona 5 is marketing to all five personas. The campaign should already be designed to make sharing and
479. 1:24:21referring frictionless. The self assessment is the primary tool. One more thing, this persona reads the
480. 1:24:28Great Repurpose article and says, "This is what I've been trying to say. [laughter] The article is proof for them. They
481. 1:24:36don't need testimonials to believe the salon is credible. They need an intellectual depth. The great repurpose
482. 1:24:41framework gives them the language they've been searching for and the self assessment gives them the reason to
483. 1:24:46share it. And the self assessment we're going to work on tomorrow and Friday probably. Five journey stages. the stage of being
484. 1:24:56seen. They're feeling loneliness. The message, you're not crazy. You're early. You see what's coming. So do we. Stop
485. 1:25:02watching alone and start building with people who get it. Like that's a good ad right there. And this is not an ad. This
486. 1:25:08is just this is just language. Could be though. That's actually not bad. Not alone. Relief. Finally. You've been
487. 1:25:15experimenting alone like conducting a symphony in a room with no musicians in the chairs. The salon is where the
488. 1:25:20orchestra shows up. Same awareness but with community and a practice to channel it. Showed up energized. They skipped the
489. 1:25:28convincing stage. You already know why AI matters. Now come make something with people who know it too. Play first cycle
490. 1:25:33was designed for you that belong. Find their people. Awareness without practice is just anxiety. The mastermind practice
491. 1:25:41lab. I feel like this is the one we should lean into. Uh Brandon and I don't know if you're watching Andy, but this
492. 1:25:46is the one this this persona is the one I think we need to lean into. The mastermind practice lab turns you
493. 1:25:53turns what you know into what you do. Design your daily practice. Create a higher standard. This is where already
494. 1:26:00not noticing becomes leading. Um and then lead. This is where they were always headed. You've been the
495. 1:26:09early noticer. Now be the early leader. Share the assessment. Bring people you've been worrying about. Lead a
496. 1:26:16session. The future of AI is still up for grabs. The seeker's journey is compressed where other personas need
497. 1:26:22multiple touch points to move from scene to showed up. The seeker often takes the assessment browses the community and
498. 1:26:30RSVPs for office hours in a single session. The campaign should anticipate this velocity and make the path from
499. 1:26:37assessment to attendance frictionless. Creative concepts concept one, you're not crazy or early. headline territory. You're not crazy.
500. 1:26:48You're early. You see what's coming. So do we. Um you've been the one in the meeting who sees it. Now find the room
501. 1:26:55that does too. Awareness without community is just anxiety. Emotional arc. Um open with recognition of the isolation. Okay. So this is good.
502. 1:27:05Campaign two. The framework you've been looking for. I don't like framework. Stage see not alone. Uh the headline
503. 1:27:17territory, the AI transition isn't a skills problem. It's a meaning crisis. Here's the framework. You've seen the
504. 1:27:23data. Now see the pattern. I don't like these. Everyone's talking about job loss. No one's actually no one's talking about what's
505. 1:27:52Oh, I haven't been sharing this. Jesus, [laughter] I'm sharing the wrong thing. Slow down. Too many awesome sound bites.
506. 1:28:04[clears throat and cough] You thought I was on the right tab. That's hilarious. Um, the orchestra shows up. Stop experimenting alone. The
507. 1:28:16orchestra is here. You don't need another newsletter. You need a room. Um, we'll we'll share these at some point.
508. 1:28:23Source camp. We'll get them in sharable form. Um, okay. Later stages. Um, awareness to action. Headline territory. Awareness
509. 1:28:34without practice is just anxiety. You know enough now build the practice. These are these feel like internal
510. 1:28:42communications we'd share within the community. The mastermind isn't a course. It's a daily practice with
511. 1:28:47people who think like you. Like these feel like people inside the community were we're messaging them to level up.
512. 1:28:55And I think that's probably right. You've been trying to warm them. Now give them the assessment. You've been
513. 1:29:02the early noticer. Now be the leader. Noticer is a weird word. This isn't These aren't great, but they're not bad.
514. 1:29:08We'll We'll let Jen Spark take a pass at these. The creative friend, the consultant colleague, the teacher
515. 1:29:15spouse, the laid-off boss. They're all waiting for what you've already found. That's kind of interesting.
516. 1:29:23The future of AI is still up to grabs. Is still up for grabs, isn't it? more like you've seen the future of AI.
517. 1:29:41It's like [sighs] I think this one is. You've seen the future of AI.
518. 1:29:56So have we. Bring your friends. Bring who you know.
519. 1:30:13Huh. Fascinating. Bob, I'll tell you what, Bob. That's absolutely fascinating. Channel strategy and that's it. Is that
520. 1:30:26it? Proof points. Social proof. Okay. So, let's save this and then we're going to move this. Where are we going to move
521. 1:30:32this? We're going to move this to the folder we created and it is in shared drives and it is in ASL [snorts]
522. 1:30:45and then within the ASL marketing and promotions and then within that 2026 marketing and then we're going to go
523. 1:30:52into campaign briefs and we've got the creative brief in there and now this is P5 the self-aware seeker move
524. 1:31:02And I'm going to do us a bonus one. Going to close that. So that's shared there. Now I'm going to go back to this [ __ ] Share my tab.
525. 1:31:13I'm going to go back to this [ __ ] and I'm going to say um make me the P2 brief. So this thing's going to write the P2 campaign brief.
526. 1:31:28just in case it's not clear. Campaign brief. So [snorts and clears throat] now three of them done. [cough]
527. 1:31:38Okay. So now what we're going to do, what time is it? It's 9:30. We're going to land the plane. This is going to be
528. 1:31:45good. We're going to go to our uh Where's our [ __ ] we did before? Here we go. the great repurpose AI salon great
529. 1:31:59repurpose a salelon creative campaign. All right, we're going to come in here. It's going to load our images.
530. 1:32:10I'm going to say, are there any more images you'd like to make? Question mark. Oh, got to share the tab. So, here we are. We're in
531. 1:32:24Gen Spark Designer. So, if you didn't see this the other night, we took that campaign brief for creative professionals
532. 1:32:33and we had it generate some ads for us. And these are not really ads. These are more like um like social camp uh like like uh social
533. 1:32:44graphics that we can put out as organic posts and then if any of them actually start driving traffic then we can put
534. 1:32:51money behind them, right? Tabs. I'm We're good on tabs, right? Oh, wait. Lost the connection to screen share
535. 1:32:57audio. That doesn't matter. We're not doing any audio. So, the phone stopped ringing. You're not imag You're not imagining it.
536. 1:33:08Your 20 years of experience. Oh, it's [ __ ] up that headline. Your 20 years of experience now a $47 a month
537. 1:33:14subscription. No, like there's bad copyrightiting, right? It's now a $20 a month subscription. Um, here. Let's fix that.
538. 1:33:30Um, it should be is now a $20 a month subscription. It got confused and it took our
539. 1:33:45mastermind pricing and put it in the ad tab. I'm on the right tab. >> [laughter] >> Good. Just checking.
540. 1:33:58Okay. Bring your curiosity. That's the whole ask. Friday at 1 p.m.
541. 1:34:13What did it do? Here's this one.
542. 1:34:29Your 20 years of experience is now a $20 a month subscription. That's [ __ ] painful.
543. 1:34:50Where's the Jim Ross moment?
544. 1:35:13Oh, that's pretty good. He made a song at 10 minutes at at 10 p.m. Minutes later, he he booked the business. That
545. 1:35:19should be a picture of Jim Ross, though, right here. Let's copy here. You want to see something fun? We'll do something
546. 1:35:31fun now. We're going to go to Gemini. I'm going to go to AI Studio. and I'm going to share the tab.
547. 1:35:48So, I'm in AI Studio. I'm going to go to playground and then we're going to link an API key to Nano Banana, right? What's going on?
548. 1:36:08All right. Whatever. We're going to do a square aspect ratio. We'll do it in 2K. I'm going to paste that image.
549. 1:36:21And then we're going to go to Jim Ross's. I'm going to change my sharing so I don't have to keep switching tabs.
550. 1:36:36>> [snorts] >> Okay. Um, please creatively incorporate the picture of the man into
551. 1:36:52the ad with the music note. [clears throat] Now we got to go find a picture of Jim Ross. Hopefully we can find a crazy AI
552. 1:37:08one of him. We'll go Jim Ross. [singing] We'll just grab his picture here. This is good enough. It's going to do
553. 1:37:23something wacky with it. Wait, when I switched to AI Salon, could you see it? Yeah. Okay. I mean to LinkedIn, you could see it, right? Okay.
554. 1:37:33Um, so we're going to go paste um into the ad with the music note um match uh match the look and and
555. 1:37:48feel. So the ad feels um well designed. Um the man's name is Jim Ross
556. 1:38:08and his business is Three Mile Storage.
557. 1:38:25get those details in the ad in a non distracting way. All right, run. Let's see what we can do
558. 1:38:39here. Let's make a picture. Let's make a picture with Jim Ross's picture in it. And then what I could see us doing is identifying
559. 1:38:55we could do Cindy Coons. [laughter] She made a collage with paste and and safety scissors and she and she booked
560. 1:39:06an extended contract with a major sports company. [laughter] That would be a really good ad. The AI salon, where weirdos thrive. [laughter]
561. 1:39:22That's so good. That's so good. All right. It's really good. Cindy's here. Hey, look at Jim Ross. [laughter]
562. 1:39:36[laughter] It's cute. Look at him right in there. >> [clears throat] >> All right, we're going to download this image.
563. 1:39:51[sighs] So, what we're going to do, we're going to go to Finder. We've got to create a new folder. So, we're going to go Google Drive,
564. 1:40:03shared drives, AI salon, marketing and promotions, 2026, marketing, campaign briefs. We're going to do a new folder. Um, Persona one
565. 1:40:18graphics. He signed the waiver, right? [laughter] Yeah. You know, that's I let other people worry about that [ __ ]
566. 1:40:31I'm Yes, he signed the waiver. Sure. Whatever you say. That's not bad. He made a song at 10 p.m. Five minutes
567. 1:40:42later, he booked the business. Jim Ross, I'm the other people. That's kind of cool. All right, we got we got Okay, we
568. 1:40:50have we have officially It's 9:42. We've officially achieved our goal, which was to create at least two briefs and at
569. 1:40:58least one graphic in a folder [laughter] so that we could start the campaign. I think next week is when we're starting
570. 1:41:05it. Is that right? That's right. Because what we need to do tomorrow and Friday is we need to vibe code the
571. 1:41:13assessment tool and we need to build a site for the great repurpose because that's going to be our our thing. If
572. 1:41:21you're feeling lost, go take this [ __ ] assessment. And then what it's going to do, this I'm really excited about. We're going to
573. 1:41:30identify different areas within the salon that it's going to drop people. I don't quite know how to do that yet, but
574. 1:41:35it's still it's pretty exciting. Just everybody calm down. Okay. We're not very We're not not calm. We're
575. 1:41:45calm. Um I'm going to say this. I'm going to say something right now. I'm going to go watch Watch what I do
576. 1:41:54here. Wait, how many tokens have we burned? Oh, not that many. Good. Okay. I'm going to go to the salon.ai. the salon.ai
577. 1:42:09and I'm going to go manus minus minus and I'm going to grab this image and paste it in there. Nope, I did not. Why not? [clears throat]
578. 1:42:28Copy image. Image copied. Go over here. Paste. Okay, that's right. That's good. Okay. Then I'm going to go
579. 1:42:37grab this image. Copy image. Then I'm going to go over here. I'm going to paste. Boom. No, it didn't do it again.
580. 1:42:45The [ __ ] Apple brand new operating system. Oh, you wanted that to work? [laughter] What do you think? Steve Jobs still works here?
581. 1:42:57[laughter] We don't have stuff that works now and we're happy about it. >> [sighs] >> Uh,
582. 1:43:12I can't get that song out of my head. I'm going to jump through a window [laughter] right now.
583. 1:43:27I can't. It's nothing's copying what I I ache people. Could someone do I need to accept the cookies thing?
584. 1:43:38Is that what's going on? Copy image. Image copied. Go over here. Paste image. Paste. [sighs and gasps] Same image. Uh I know what I'll do.
585. 1:43:54I go [clears throat] new. It still didn't do it. What the [ __ ] What the ever living? [ __ ] Oh, it's not letting me. Uh, okay. Uh,
586. 1:44:06let's see. This one might be okay. No, let's just We're going to do this. Command shift five. We're going to screenshot it.
587. 1:44:24So, what I'm doing now is I think it got the look and feel of all these ads wrong. Like wrong. I told it to go look
588. 1:44:32at our website. It went and looked at our website and it [ __ ] ignored it. Copy image. Paste. Go in here. Let's go to values.
589. 1:44:49We got some images in here, don't we? Did that copy the image or did it just tell me it copied the image? Actually copied the image. Good.
590. 1:45:01Now the computer's acting like, you know, computers like they should. Like you ask them to do [ __ ] and they do it. Unlike AI, you
591. 1:45:10ask them to do [ __ ] and they're like, I'll think about it. Hey, you know, I I know you asked me for that thing, but
592. 1:45:16you know what I did? said, "I went on ahead and made you something completely different. I hope that works for you."
593. 1:45:21No, that doesn't work for me. I understand that. Boy, it's really good for you to push back on me like that
594. 1:45:26sometimes. I sure do appreciate it. Good lord. Good lord. Advocacy. Oh, we got pretty pictures here. Good. Yes. Bring them on.
595. 1:45:41All right. So, watch this. Here's what we're going to do. Ready? Oh, it didn't do it. This didn't take. [clears throat] [clears throat]
596. 1:45:59Okay, that's [clears throat] enough. Okay, notice the images I have uploaded here.
597. 1:46:18You decided to invent your own look and feel for your campaigns.
598. 1:46:33I asked you to look at the AI salon website, [clears throat] the salon.ai. AI and you seem to have ignored it.
599. 1:46:53Give me a new set of graphic uh graphics that are inspired by the look and feel
600. 1:47:10of [clears throat] these images. I pulled from the website and then implied you [ __ ] [laughter]
601. 1:47:30It did one graphic that looks sort of like our graphics. This one. There's a room full of people who know exactly what that feels like.
602. 1:47:42You're absolutely right. I apologize for that. I created a visual direction based on the brief description rather than
603. 1:47:49actually studying the website's real aesthetic. Let me analyze the actual images from the salon.ai. Now, [laughter]
604. 1:47:59okay. Then what we're going to do, we're going to get out of here, is I'm now going to upload I'm going to upload the second creative
605. 1:48:09brief and we'll do a whole new set of images based on that. And then we'll just dump them all into the drive.
606. 1:48:24the salon marketing 2026. What am I grabbing? What am I doing?
607. 1:48:42Oh, I'm grabbing the brief campaign briefs. Brief five, the self-aware seeker.
608. 1:48:57All right, there it's design preparation. It's laying it's doing some design layout right now.
609. 1:49:25All right, we got new images coming. [clears throat]
610. 1:49:41Oh my. That's a t-shirt. Which one's a t-shirt? >> [clears throat] >> This one that this one needs this one needs like
611. 1:49:57a like a um like a headline like you can see what's coming with AI. There's a room full of people who know exactly how that feels
612. 1:50:13or something like that. >> [clears throat] >> The opposite of a webinar. Friday at 1 PM. That's kind of cool.
613. 1:50:21If anyone can make what I make, what am I? That's a That's a good ad. All right. Oh, look. [ __ ] yes. Look how good this is.
614. 1:50:36That's [ __ ] sexy. That's on brand. We can just do [ __ ] now. The phone stopped ringing. You're not imagining
615. 1:50:45it. The the AI salon. Look at that. Gorgeous. Your $20 a month is now a $20 subscription. The salon.ai. That's a [ __ ] t-shirt.
616. 1:51:02This isn't a class. This is a room full of people like you making things. Your clients replaced you with a prompt. Now what? The salon.ai.
617. 1:51:13These are good. These are really good. Okay. These are really good. Okay. So, this is from campaign one. Okay. Oh, wait. So, let's see. Hang
618. 1:51:23[clears throat] on. There's a bug. All right. Um, please read brief number two and make sure that even if
619. 1:51:41you are inspired by the visual direction in the brief.
620. 1:51:58You maintain the AI salon visual aesthetic
621. 1:52:16brief. Uh [ __ ] Really? Number two. Please read brief number two and make and and
622. 1:52:31create a series of graphics based on what you feel is best. Feel free to add your own
623. 1:52:48ideas so long as they match the brief. Make sure that even if you're inspired by the visual direction of the brief,
624. 1:52:58you maintain the visual aesthetic. All right, go. Okay, so that thing is now making [ __ ] And we're going to start saving some
625. 1:53:07images. Save image as. Um, and we're going to save these into campaign briefs. We'll go up a level. Persona 1 graphics.
626. 1:53:22Save as. [ __ ] What's this one called? Damn it. Who am I? [sighs]
627. 1:53:37Wait, maybe I should just download these all, right? Export as a PNG. Yeah, export PNG. Export PNG.
628. 1:53:53Export PNG. Export [snorts] PNG. Okay.
629. 1:54:13Where's the Jim Ross one? Did it do it in here?
630. 1:54:39Oh, no. We did the Jim Ross one outside of here. That's right. Okay, let's go look at Are there any of these that we actually want
631. 1:54:47to keep? Oh. This one's kind of cool. [clears throat]
632. 1:55:02Export PNG.
633. 1:55:22Export PNG. Your clients replaced you with a prompt. Now what? This is a good one. PNG.
634. 1:55:36AI raises the floor for everyone. Only your vision, taste, and judgment raise the ceiling. [sighs and gasps]
635. 1:55:43I hate the style of this one, but it's You know what? These are worth testing. I just don't think cheesy computer
636. 1:55:53looking graphics from the 80s and 90s are going to cut it.
637. 1:56:35Oh, this is a good one. You're not crazy. You're early. Source camp. [laughter] This is you.
638. 1:56:51[laughter] There you go. That's Kelly Camp right there. For years, she's been like, "Uh, am I crazy? It's what? Where is everybody?
639. 1:57:04[laughter] [clears throat] Oh my god. Um um
640. 1:57:20you just used one style and it isn't actually much like the AI salon images I just uploaded.
641. 1:57:40Do another set please in a different style that is like
642. 1:57:55the previous style you used. Okay. So, we'll do one more batch of these. Let's save the These are actually
643. 1:58:09kind of cool. I mean, they're not really in our brand necessarily, but they're not bad. [sighs and gasps] Knowledge isn't the
644. 1:58:19gap. Practice is that's really good. I like the headline. It's good. PNG 36 speak speakers, 2500 people. Same question as you.
645. 1:58:34That's not clear. You've read the reports. Now the PRA now, now find the practice. You don't need more information.
646. 1:58:43You need co-conspirators. Find your people. That's not bad. Um, export PNG and then
647. 1:58:59know someone who's ready? Send them the assessment. Okay, that's not clear at all. Okay. So, we'll wait for this next
648. 1:59:05batch. And then what I'm going to do is I'm going to go rename these images. So, this is who am I. It's the who am I ad.
649. 1:59:18All right. This is the the phone stopped ringing. This is 20 bucks a month.
650. 1:59:38This is This isn't a class. This is replaced with a prompt.
651. 1:59:57This is bring your curiosity. This is who am I?
652. 2:00:20This is replaced with a prompt. What's going on? Oh, let's see. We'll just go prompt two.
653. 2:00:36All right. This one is now what
654. 2:00:52this is. AI raises the floor. This is you're not crazy or early.
655. 2:01:19This is knowledges of the gap. You don't need more information.
656. 2:01:34You need co- conspirators. Okay. So, AI raises the floor. This is so all of these are from the first campaign.
657. 2:01:53Persona 1 graphics. So, those will go in there. >> All right. So, we've got for persona one, which is the creative professional.
658. 2:02:03Your 20 years of experience is now a $20 a month subscription. Salon.ai. AI raises the floor for everyone. Only your
659. 2:02:11vision, taste, and judgment raised the ceiling. I know what we can do with these ones that are off brand. We I know
660. 2:02:16how to fix them. Bring your curiosity. That's the whole ask. Friday at 1 PM. Your clients replaced you with a prompt.
661. 2:02:23Now what? If anyone can make what I can make, who am I? Your clients replaced you with a prompt. Now what? The phone
662. 2:02:31stopped ringing. You're not imagining it. This isn't a class. It's a room full of people like you making things. If
663. 2:02:37anyone can make what I make, who am I? These are good. Okay, that's that. So now we're going to make Persona 5 graphics.
664. 2:02:51Boom. And then we're going to go these top three are all part of that one. All right. Boom. And then we're going to
665. 2:03:05go look and see if we got anything decent. No. It's horrible. What the [ __ ] [sighs and gasps]
666. 2:03:22Okay. This can I can I select these? Oh god.
667. 2:03:56Okay. Copy. Can I paste please? No. No. Oh my god. Oh my god. Copy. Paste.
668. 2:04:12No. Not letting me. Copy image. Okay. Paste. Yes. Okay. Copy image. Jesus Christ. Seriously, you stupid agent. And here's
669. 2:04:26the thing. It's charging us for all the fuckups. Copy image. Paste this. Copy image. Paste this. Copy image. Paste.
670. 2:04:43Paste. No, you dummy. These are the images you I wanted you to base the new
671. 2:04:57ads on. [laughter] Jesus Christ. [sighs] If your question to me ever is, is it okay to call AI a dummy?
672. 2:05:21Yeah. By the way, Silverf Fox, if anyone if anyone wants to take So, you know what I think we'll do is [clears throat and cough]
673. 2:05:32Brandon, grab this idea? I think Silverf Fox has a has a a good idea. I think what we can do is we'll
674. 2:05:41figure out where in the salon we can put like simplified versions of the campaign briefs. Like we can just make simplified
675. 2:05:48ones because they're kind of overly complicated right now. But if anyone wants to take the campaign briefs and we can give them the
676. 2:05:56midjourney style sheet and then we can go just go make some stuff. I don't know if anyone's down with that. What's up, man? was shaken.
677. 2:06:10Um, is this making us new graphics? Please tell me this is making us new graphics. Please tell me. I've now created six new graphics
678. 2:06:26generating. What's up, man? Okay, Silverf Fox likes that idea. All right, this is good. Look at that one it made there. That looks like our
679. 2:06:42branding. You see what I'm saying, people? You see what's happening here? You don't need more information. You
680. 2:06:52need co-conspirators. The AI salon, that's cool. Know someone who's ready. Send them the assessment. Knowledge isn't the gap. Practice is.
681. 2:07:04It's good. You've read the reports. Now find the practice. You're not crazy. You're early. That reminds me of an
682. 2:07:12Apple ad. It's got a unique style. It's got the cool headline. That one's bad. So So five out of six are good. Like these are unusable. Look
683. 2:07:24at how horrible these are. That looks like every [ __ ] report from Accenture from 1992 to 2017. [laughter]
684. 2:07:38All right. Export PNG. Export PNG. Export PNG. If you're wondering where we are, we're in Gen Spark Designer.
685. 2:07:48This is the This is the end result of essentially 10 hours of work getting the the underlying briefs done and then um
686. 2:08:01and then just just some work cranking the [ __ ] out. All right, so this one is co-conspirators too. Co-conspirators 2. This one is
687. 2:08:17know someone. Know someone. I think this might be two. This one is knowledge isn't the gap. Knowledge isn't the gap.
688. 2:08:31This one is you've read the reports. This one is You're not crazy, too. You're
689. 2:08:47not crazy, too. Okay, so these all go in persona 5. We're done. And then we're going to do one other thing.
690. 2:08:58An item named knowledge isn't keep both. There we go. All right. And so, Persona 5, the seekers. These are all good. I don't I like these
691. 2:09:13these style. I don't like this style. That's shitty. But whatever. Doesn't matter. We'll test them. Okay. I want to do one
692. 2:09:25other thing before we go. It's 10:10. It's time to go. Okay. in here. I want Okay, based on the two briefs
693. 2:09:40you've made, I want you to give me a simple, easy phase one.
694. 2:09:58Um, roll out copy kit where you
695. 2:10:12give me headlines from the first to engagement phases.
696. 2:10:28with short image prompts for the images that go with each headline. I want the headlines
697. 2:10:47from the briefs and a complete Other set from your imagination.
698. 2:11:04Is it clear what I am asking for? Because my eyes are bloody and my brain is dead. [clears throat] Yes. Completely clear. Phase one
699. 2:11:20headlines from each of the briefs. Da da. Essentially a cheat sheet. Someone could hand to a designer and say, "Make
700. 2:11:26these." Yes, this is great. A word doc like the briefs, something lighter, markdown, PDF. Um, let's see. Instagram social ads, mix
701. 2:11:38of both platform agnostic, just headline and images. So, what this will allow us to do, Silver Fox, is we can just take a
702. 2:11:45bunch of headlines. This is good. Persona one from the briefs. Your clients replaced you with a prompt.
703. 2:11:55Now what a single pen nib rendered in neon coral whatever. So so you can take all these image prompts and use our the
704. 2:12:05salon stylesheet in midjourney and go make [ __ ] or the other thing you can do if you don't have midjourney if you've
705. 2:12:11got like Gemini or chat GBT you can just upload pictures from our website and say follow this style and make these
706. 2:12:21images make these ads. Actually, that's probably the way to do it. So, I'm gonna say I want you to add some instructions
707. 2:12:36at the beginning. that people [clears throat] should
708. 2:12:50use Gemini Nano Banana or Chat GPT images since they are good at let's just use nano
709. 2:13:06banana they should use Gemini Nano Banana going to upload some images from the website
710. 2:13:21or images they create in midjourney using the AI salon
711. 2:13:35sEF which is let's go to mid to journey and find it. [clears throat] I know it's late. Calm, everybody. Calm down. I'm still going.
712. 2:13:54[singing] [singing] There we go. There's our little mood board. Copy.
713. 2:14:10Okay, then we're going to go back to here. Nope, we're not. Where were we? We were in Claude. Here we go. Claude sref that. uh as sref
714. 2:14:27upload some images from or images uh and tell Gemmini to be inspired by the uploaded
715. 2:14:44graphics for brand branding. Then incorporate the copy
716. 2:14:58as well as the image as interpret the image description.
717. 2:15:13Okay, there we go. So that's going to update our little thing here. Let's see if our thing is good. AI salon phase one copy kit. How to use
718. 2:15:24this persona one scene. Your your 20 years of experience is now a chat GBT subscription. If anyone can make it. Who
719. 2:15:35am I? What am I? Whatever. Okay. Not alone. Showed up. Scene. Stop experimenting alone. The orchestra is here.
720. 2:16:06Download. No, we're going to go select all. Copy. No, we're going to go copy. Yes. Then we're gonna do one more thing. We're gonna do
721. 2:16:21Oh, [ __ ] it. Let's just have Claude do it. Um Um format this into a Google Doc styled like the other
722. 2:16:35briefs. I'm overachieving tonight. I don't Is anyone still here? Oh, there's still people here. What are you doing here? I
723. 2:16:47wouldn't watch this. [laughter] I hope you're all asleep. I hope the 18 people that are here on TikTok, I hope
724. 2:16:56the phone fell under your pillow and didn't cut your eyebrow open. [laughter] Dr. J, she's fading out. Is he ever
725. 2:17:09going to go to bed? Kyle, are you going to go to bed? You're gonna Your voice isn't good. It's probably time for bed. Kyle, [laughter]
726. 2:17:20[gasps] I'm awake. I'm tapping. [laughter] Hello. Hello, Mr. Diman. What's happening? Listening to my marching orders. [clears throat]
727. 2:17:53Okay, I'm officially crispy to the point of incapacitation. We're just waiting for Claude to format a Word document because I was too lazy
728. 2:18:06to copy and paste it into a Google doc and save it somewhere. [laughter] Uh, lazy is good. Lazy is as lazy does.
729. 2:18:21One thing I would say I'm not is lazy. [sighs and clears throat] I'm a creator, man. You know, I just create. Sometimes
730. 2:18:32what'll happen is I get an idea in my head and I'll just create, man. You know what I mean, man? So, where shall I find
731. 2:18:38these instructions? Um, you will find these instructions. I I will coordinate with Brandon and Andy and they will see
732. 2:18:49I would just upload them somewhere where no one could find them. They'll actually come up with a plan where you can grab
733. 2:18:54them. And then what we'll do is we'll put together like a little communications thing, like an email that
734. 2:19:00goes out to everyone that says, "Look at some of our cool new ads and if you want to make your own, here's how to go do
735. 2:19:08that." Right? And what we'll probably do is rather than having you to you copy and paste images from the website, we'll
736. 2:19:15probably have a folder with just a bunch of images in it that you can use as inspiration in in Nano Banana or
737. 2:19:21whatever. [snorts] Like, and you could I frankly I don't give a [ __ ] where you do these. You could make images in
738. 2:19:26midjourney and assemble the ads in um whatever you call it. What's it called? Canva. Like I don't care. Like I want
739. 2:19:35them to be on brand. I want them to follow some of this stuff, but if you have better ideas for headlines, do
740. 2:19:40that. If you have cool ideas for images, I just want them to be in the hood of what our branding looks like. Um,
741. 2:19:51this is really cool. This is like [ __ ] man. We just live in a world where this [ __ ] happens. It's so good. It is so good.
742. 2:20:07So, I don't know if you're still awake, Brandon, or if the dog has chewed your ankle, but just capture this idea that we need
743. 2:20:15to come up with a plan for how to share this with the community. I'm here. Okay, cool. Uh, it got this wrong. So, we're
744. 2:20:21going to go d-p here. D-p. And we're going to get rid of this dash dash. There we go. [sighs] Cool. So this is a much more digestible
745. 2:20:35thing. If anyone can make what I make, what am I? Let's change that to who am I? 20 years of your 20 [clears throat]
746. 2:20:44years of experience is now a $20 a month. You need the 20 chat GBT subscription. A 20 and it's not a chat GBT. It's a $20 a month
747. 2:20:56subscription. That's better. Okay. So now we're going to move this Right back to the big old bad 2026 marketing thing.
748. 2:21:11Let's see. This is the Aelon phase one copy kit. Okay. So, Brandon, here's what to capture. The copy kit we can use. So, if
749. 2:21:24you or Andy want to make graphics, you can use them. But this is also the foundation for what we'll share with the
750. 2:21:32community if anyone in the community wants to do things. And what you need to do, Brandon, is just make sure that
751. 2:21:37these instructions, like if we're going to create a folder with AI salon images in it, like if if we slightly change the
752. 2:21:44workflow, let's make sure it's reflected in this document. But that document's in there. So you can report to Andy, we
753. 2:21:54completed two briefs. Oh, wait. We created a third completed a third brief, didn't we? Yes, we [ __ ] did.
754. 2:22:02Let's go grab it. We'll move that one in there, too. Is this it? Yeah. P2, the threatened independent. Yes. Persona 2, the threatened
755. 2:22:15independent. Go to Google Docs. We overachieved. We completed three briefs instead of two. We completed seven or eight
756. 2:22:27graphics for for each of the first two personas. Um, and bonus, we did a third brief and we did uh what we just did, the copy kit to make it
757. 2:22:40really easy. So good. So good. So good. Excuse me. That was very rude. >> [laughter]
758. 2:22:56[gasps] [clears throat] >> So, we got two of those in there. Uh oh. What What's that generated image? What is that? All right. Whatever.
759. 2:23:09Doesn't matter. Okay. Done. Done. And I'm done. I'm done. Done. All right. Bye. [laughter] Fabiana's still here.
760. 2:23:23or Fabian. [laughter] All right, peace out.