7/7/2025 - Chain of Craft: Embracing AI in the Creative Process

Transcript

1. 0:01la. [Music] [Music]
2. 0:36[Applause] Every time I see you now, get that look in my eyes. Every time I see your mouth, hear that smile.
3. 0:51Early misty morning right after the engine turning the old f outside. [Music] You were leaving me
4. 1:07again today. You will convince me again today. Leaving this heart town looking for someone else's golden ring.
5. 1:24[Music] So long Suzan now don't cry. [Music] So long
6. 1:40I don't you cry for me. [Music] Sharing jeans and cigarettes and keeping
7. 1:55warm out on the road. Chasing down a lifestyle out on Highway 24. New York State was a rolling breeze and
8. 2:06a sunshine with a blue sky falling. The chill of old September cre [Music]
9. 2:30looking for someone else's golden ring should say so Susanna [Music]
10. 2:45now don't you cry. [Music] [Music] Oh, Champy, you're such a good boy. Are
11. 3:02you a good boy or you big bad dog? You fatty. Are you fatty? You fat. You You had too many burgers. You You're a fat burger boy, huh? Yeah.
12. 3:15Yeah. [Music] Well, I heard there was a secret
13. 3:33David played and it pleased the Lord. You don't really care for music, do you? Well, it goes like this. The fourth, the
14. 3:44fifth, the manifall and major lift king composing. Hallelujah. [Music] Hallelujah. [Music] Hallelujah.
15. 4:00Hallelu. Hallelujah. [Music]
16. 4:16Faith was strong. You saw her bathing on the roof. Her beauty and the moonlight overthrew you. Tied you to the kitchen chair. Smash
17. 4:33your throat and cut your hair from your lips. Shed your hallelujah. [Music] Hallelujah. Hallelujah.
18. 4:48Hallelujah. Hallelu. [Music]
19. 5:03Does Satan wear a suit and tie? And does it work at the Dairy Queen? Does he listen and rock and roll? Does
20. 5:12he feed the mean? Singing hallelujah, [Music] hallelujah, hallelujah, hallelujah. [Music] Source camp, I understand that you're on
21. 5:27time. Congratulations. One of the rare moments. One of the rare moments. Kelly Camp showed up at the uh at the uh what do they call it?
22. 5:43A religious festival. The what's it called? No, not Burning Man. No, like a a revival. At the revival. We're We're here at the AI revival
23. 5:57preaching the gospel. Good lord people. I have been getting my ass. Oh, Source Camp is hiring. Okay. Prediction, prediction,
24. 6:08prediction. If Source Camp is hiring, if Kelly Camp is hiring because two and a half years ago, she started an AI agency
25. 6:15because she was like, "Uh, I think this is going to be a [ __ ] thing." And she [ __ ] ground it out for what, a year
26. 6:21and a half where people were like, "That's cute." So, if she's hiring, that probably means she got a job or
27. 6:29two, more than she can handle. So, awesome prediction. You think she's going to be reading resumes?
28. 6:43You think she's going to be going on LinkedIn and saying, "I'm I'm hiring." Nope. What she's likely going to do, my
29. 6:57prediction is she's going to hire someone from the AI salon community or this community, the irregulars here, or
30. 7:06someone in one of the other circles she travels in, one of the communities she travels in. And you know she who she's going to hire
31. 7:15someone that she knows, someone that she trusts, someone that's got integrity, someone that's got a [ __ ] clue about
32. 7:23how to do all this AI stuff. So, one of the things you should do if you're new here, there's not that many
33. 7:31people here, so it's probably mostly it's mo it's it's probably mostly saloners in here right now, but if
34. 7:37you're new here and someone who knows manufacturing, there you go. Um, so there might be a vertical expertise to it, but she's going to need
35. 7:46someone that that knows what they're doing with this AI stuff. Um, you got to get your ass in community. You got to
36. 7:53get your ass as to be part of the AI salon to show up for things like this and events like after hours and things that we do. Um,
37. 8:06so one of the things going on today, yeah, speaking of LinkedIn, um, so, so it's meltdown Monday. Appropriate.
38. 8:19So I think it was Friday. Friday or Saturday? No, it was it was on the weekend. on the weekend because I know
39. 8:25how to make good life decisions, I decided to write a LinkedIn post, an article, and because because I've had
40. 8:32this this this burning idea in my head called Chain of Craft is what I came up with. And what Chain of Craft is is
41. 8:47there's kind of there's two ways to use AI, right? There's the lazy way. You push a button and out comes slop. And then there's
42. 8:58the considered way where you're actually crafting, you know, multiple steps and you're stitching different tools together. No
43. 9:07screen share. Yeah, I don't have a screen share right now. I I'll I'll share. Thanks. Um Oh, yeah. Maybe I can go share my I'll
44. 9:16go share my article. [Laughter] So, so there's my little article. There's my little There's my little masterpiece,
45. 9:32right? And and what the article basically says is if someone asks you what AI tool did you use for that?
46. 9:42They're kind of diminishing de they're diminishing whatever you might have done whatever the chain of craft is. They're
47. 9:48diminishing it into oh you just pushed the simple button because you used AI. Um how many comments do I have here? I
48. 9:58have 181 comments, five reposts, and 47 reactions. So, my LinkedIn posts generally get I don't know, I a couple
49. 10:07of likes from some irregulars, an occasional repost, and never any comments. Occasionally, it's pretty cool. Uh 181 comments. Most of the
50. 10:18comments, well, there's a bunch in there that are my reactions, but most of the comments are um just abject.
51. 10:31No room for argument. If you use AI, you are a thief. You are an evil person. You are an untalented, uncreative
52. 10:40person. Even if I only used AI for one little tool in a 27 se 27st step sequence, I you if if I used AI in one of them, it's oh, it's
53. 10:53just garbage. You're just a thief. You're condoning the use of this thing. Um, and so it's just it's just fascinating
54. 11:01and it's, you know, and there's there's no like I try to make logical arguments, but there's no arguing. Like it's just
55. 11:08it's a very binary thing. Paint pin. I don't think someone asking about tools automatically makes it negative.
56. 11:16No, I I don't either. Tool. Uh, Pate, I I don't either. I But but but if if the answer if the answer is just so if you if you put
57. 11:28together a video, for example, Pate, and and they and they say, "Hey, what tool did you use?" In the end, you you might
58. 11:38have used whatever uh Lumal Labs, right? That was the one that worked best for you. But leading up to that was you had
59. 11:47an idea for for a story, you wrote a script, you came up with visual concepts, you maybe used an image program or two, you used 11 Labs for
60. 11:58sound effects, things like that. So it this was more like like take ownership of your chain of craft that when someone
61. 12:06asks you a question that kind of implies a simple answer, don't just feel like you have to give the simple answer like
62. 12:13talk about your chain of craft. So, the whole point of the article was if if you've got this if if you've got a a
63. 12:20good complicated um creative process to how you got to something, whether it's an application that you made or an image
64. 12:27or a movie or whatever it is, share that. Um, and that was the point of the article, but boy, good lord,
65. 12:35Vicki is offering to come to my defense. I can't shrink my video down enough to post it. Oh, did you do a video, Vicki,
66. 12:45of it? That's awesome. Um, no, you you know what hit me, Pate, is like part of part of why I wrote the article was
67. 13:05like I fell into the trap of when someone would say, "Oh, what tool did you use?" I would answer them. And I
68. 13:13would just sort of say what was the most prevalent tool, right? But I wouldn't talk about that this wasn't just push a button and
69. 13:22squirt [ __ ] out because I think there's there's an educational element in that that if you if someone says what tool
70. 13:28did you use and you say hey there there were 17 steps along the way like which tool would you like to talk about or
71. 13:35which process would you like to talk about? Because one of the most important tools I used was the whiteboard. Huh?
72. 13:40Right. like like that's not an answer they're expecting, right? And I think it's something what I found is that I
73. 13:47was diminishing. It wasn't I was diminishing. I was not consciously thinking about all of what I did to produce something. I had kind of uh
74. 14:01dismissed my human contribution in that chain of craft. So that was why I wrote the article. I thought it was just going to
75. 14:10be a helpful little thing that no one would give a [ __ ] about. Oh, do they give a [ __ ] Oh my god. So, if you want if you want some
76. 14:23entertainment, go jump in the comments. And listen, I tried to defend myself a couple of times and then they went off
77. 14:28and did research and everything I did, they refuted and they said, "Uh, it just comes back to if if you're talking about
78. 14:33using AI, you're a thief and you're just stealing from us." And like some of the people are like they're like talking to
79. 14:39me like I [ __ ] invented chat GPT or midjourney. I'm like, "Hey kids, I I just I just used this [ __ ]
80. 14:50If you use it, you're a thief." Okay. All right. If uh if the medical establishment cures cancer, we we shouldn't take that cure for cancer,
81. 15:02right? Because they just they just trained all those medical models on all that PhD research that they stole.
82. 15:08Right. Right. Cuz it's the same thing, right? Oh, no. They can do medical stuff. That's fine. Ah, I see. I see.
83. 15:18So, all the all the data analysis, they shouldn't do that because they just stole all the all the work that data
84. 15:24analysts did over No, no, that's fine. Okay. But so, it's just when it hits your backyard that it's a problem. I see.
85. 15:33So anyway, absolutely crazy. Um, how's everyone doing? I hope you all had a good FTH. Had a good fourth fall. Um, I
86. 15:42don't know what we'll do tonight. I think. Um, [Music]
87. 16:05you know what's funny? given gi given that I just had my ass handed to me. Like the thing that the the tool that I continue to be enamored
88. 16:16with right now is Midjourney. Um, and you know, it's kind of fascinating because if you put together mood boards of your work,
89. 16:31you can get MidJourney to to behave in a way that it very much mimics your work. Right? So, I've got I've got this mood
90. 16:38board of my sky photography that I've done over 20, you know, two decades. And I've got another one for street photography
91. 16:51and another one for architectural stuff and another one for close-ups, macro stuff. And if I really wanted to, I could use this as a tool to
92. 17:08explore all different kinds of imaginations of my work, right? Where I'm not really leveraging other people's
93. 17:20work. But that's not true, right? the core model has been trained on all this stuff. Like one thing I don't disagree with, I agree
94. 17:31that all of these models were trained on [ __ ] that they didn't pay for. I absolutely agree with that. I absolutely agree that it is shitty
95. 17:47and it's not going away and now we have these tools. And then if it's not going away and we have these tools,
96. 17:56then you only have two options. You can deal with it or not. And so, you know, what I'm in the throws of right now is is interacting with a
97. 18:07lot of people who are not only choosing not to deal with it, they are vehemently, you know, they're going to go down
98. 18:15swinging that this will never be okay. It will never be acceptable. I don't know that that's a sustainable position because
99. 18:28and this was on LinkedIn. Like if this were on Facebook, I'd get it. Facebook is full of people that just don't give a
100. 18:34[ __ ] about AI or care about it. But LinkedIn, like a lot of the people that I was looking at are creative
101. 18:41professionals, right? That have like creative professional jobs. And if they're refusing to use it, they're going to end up get hosing
102. 18:49themselves and and getting blasted out of those creative jobs by a bunch of little snot-nosed, you know, 20somes
103. 18:57that learn to use AI or some, you know, pissed-off Gen Xers that are like, "This is the coolest [ __ ] thing ever. Move over, Skippy."
104. 19:06You know? So, but I couldn't like I couldn't even make that argument. It's just like you can hate it all you want,
105. 19:13just learn it. learn what these things are. No, no d no room for dialogue. It is evil. Which is kind of fascinating. I just
106. 19:24it's like I just don't I think because I've been swimming in these waters for so long where it's like it's clear to
107. 19:32it's you know it's clear to us what its value is. Um, and that it is absolutely a craft to understand how these tools
108. 19:41work, which ones to use when, how to manipulate them to give you what you want, how to mix your own voice into the
109. 19:48prompts so that what you're getting isn't derivative [ __ ] but it is actually interesting and unique and original.
110. 19:56But there is like there is no possibility in in their minds that anything original can come from this thievery machine. [Laughter]
111. 20:10Oh, good lordy. Good lordy. Good lordy. Good lordy. All right. [Music]
112. 20:30What's up, Mr. It? 9,000 layoffs at Microsoft. Oh, the the hits are going to keep on coming.
113. 20:45What are we doing? Hey, Henry from Henry from Brazil. Welcome, Henry. Um, I don't know what we're going to do tonight. I
114. 20:53wish it would steal ideas from me. So So Kelly, what's going on with uh what what's hiring? Who who you hiring? What
115. 20:59are you looking for? Let's uh we'll get the word out for you for the folks that are here. Um if anyone has any uh any
116. 21:09questions about AI, thoughts about it, if anyone's here who read my article and stumbled over here to say, "Let me see
117. 21:16what this asshole's all about." Jump in like like you know, let me know your thoughts. I'm happy to happy to try to engage.
118. 21:24Now hiring elite sales partner manufacturing focus. Okay, cool. All right, so Kelly's looking for someone who can walk and talk and shoot
119. 21:34gum at the same times, understands the manufacturing sector, and doesn't have their head up their ass
120. 21:40about AI. There you go. Oh, and isn't an [ __ ] right? Has integrity, shows up, does professional [ __ ]
121. 21:51commissionbased sales partner. Lots of opportunity. Very very cool.
122. 22:05Mr. Te's looking for work. He's got to stay home.
123. 22:21[Music] Hello. [Music]
124. 22:38Hallelujah. [Music]
125. 22:54Yeah. [Music] Heat.
126. 23:09[Music]
127. 23:27Oh. Uh, Henry from Detroit was asking, "What are we going to do tonight?" I don't know. Um, I'm happy to do anything.
128. 23:36my my gravitational pull keeps going back to midjourney. And this is very weird for me. If you know this channel,
129. 23:46when chat GPT first came out, it was all chat GPT for probably six months. We didn't do almost anything else other
130. 23:53than that. So, there is precedent in this channel for me just sticking with a single tool. Um, I find it fascinating that that Oh,
131. 24:05yeah. Oh, by the way, um, if you're here because I told you to be here because tonight at 9:00 Mountain time, so in in half an hour,
132. 24:15Grock 4 is dropping. I didn't pay attention to the day. Elon Musk said it was dropping. I assumed it was tonight because normally
133. 24:26when he drops tech, he sort of announces it that day and drops it that night. It's Wednesday. So, if you're just here
134. 24:34because I told you to be here, welcome. Welcome. Uh, this is the madness. The madness here, the nickname of the channel is Chad. I will
135. 24:46occasionally finish a sentence. I have no qualifications. If you go read the comments in that LinkedIn article, it
136. 24:52will be clear to you I have I I am beyond unqualified. I am a scourge of the earth for daring to say that you could
137. 25:02possibly declare anything you make with AI a creation, not a theft. Anyway, Michael Laut, how do you get midjourney
138. 25:12to replicate your product image? Always changes it, especially bottles. Uh, you you kind of don't, Michael.
139. 25:19um you you can do it and and it's got this thing called omni reference now um which we could go play with it. I
140. 25:27haven't played with a ton of Omni reference. Um, but what I would go play with, what I would go look up, Michael, is um, flux context.
141. 25:40Flux ko n xt. Um, go look up flux context. The other thing you can use is runway ML has a new thing called elements. I think it's
142. 25:56called elements or ingredients. I think it's called elements. And you can put three different images. So you could put
143. 26:02like a location, you could put two different actors, and then you could put a product shot. And then you could say
144. 26:07the woman is holding the bottle of perfume or whatever. Um, and it'll make that image. And then you can turn that
145. 26:13image into a video. So I would say try RunwayML's elements feature. and I can show how to use that. Uh we can we can try
146. 26:22midjourney um omni reference but like it's it ain't great but flux context is remarkable and it's in a bunch of tools
147. 26:33like it's in a bunch of image generation tools. Um so I don't know who's been playing with flux context. Midjourney
148. 26:39isn't good for product images or text. Yeah. Yeah. Midjourney. Midjourney is clearly going for we want a model that understands
149. 26:49like the immersive world, a world that you will enter visually. They don't necessarily care about text and product
150. 26:57demos and [ __ ] like that. They want it to be like art. Um, and they're and it's it's really good at that. And I think I'm the more I'm
151. 27:07learning about what where MidJourney is headed, I think the reason that their their image generations are just more
152. 27:15artistic than others, I don't think they were just trained on images. I think they were trained on 3D worlds and games
153. 27:22and movies and all sorts of [ __ ] So anyway, um All right. [Music]
154. 27:40Um, oh, Source Cam, do me a favor. Can you connect with Tobias? Um, he's got something for um, Serena's husband. Um,
155. 27:52I don't have his contact info. And if you do, um, or if you know someone who does, um, can you connect with Tobias to
156. 28:00arrange all that? Thank you. I've had Flex Context open in my browser for many days but haven't played with
157. 28:09it. Maybe we'll go play with that tonight. So, what would you use to make product videos? See, it's such a spec Oh, you
158. 28:19sent the flower. Vicki sent the flowers. Okay, great. Terrific. So, Vicki, could you connect with Tobias and just give
159. 28:24contact information to him because he's got the the money that was raised from the stickers he wants to send over. Um,
160. 28:32okay. Um, let's see. Where are we going to go? Uh, let me go ask chat GBT for a second here.
161. 28:47[Music] Does he always sing like that? That's rather annoying. This is what you know what is this sort of nondescript singing world.
162. 29:09All right, dear Chad GPT, why don't you research um the image and
163. 29:25video generation tools that have incorporated I see Tik Tok question there Brandon have incorporated Flux F L Ux context K O N T X T into
164. 29:45their um tools slash application suites. All right, let's see if we can
165. 29:59get a list there. All right. Uh Iman, what's the best vibe coding tool? Okay, Iman, great question. It depends on your level of geekitude.
166. 30:15Um, if if you're an actual coder and you just want to experience it, something like cursor or something like replet
167. 30:25agent um where you still have to kind of set up environments like replet agent is a little more friendly. Um, those are biggies. Um,
168. 30:38you can also just use Claude AI's uh artifact, right? So, you just ask Claude to make you an application and it will
169. 30:48make you an application in the artifact window. Now, those tend to be web apps. the one the the Vibe coding app. If
170. 30:55you're not a coder, if you're if you don't understand setting up databases and web servers and and all that sort of
171. 31:02happy horseshit, authentication schemas, if if you're not excited about the plumbing, then the the absolute number one vibe
172. 31:14coding tool right now is lovable.dev. Lovable.dev. deev. Um, it does really decent design. It does very good coding. It just will
173. 31:32make you [ __ ] Um, Brandon has a lovable story. Look what I made. Yeah, happy to happy to have you share that if you want
174. 31:39to if you want to hop up. Um, yeah. Yeah. So, the this weekend we went out of town and we were at the beach and um
175. 31:48my kids were digging in the sand and they invented a game where they were trying to keep zombies from digging up
176. 31:53through the sand and they were throwing sand at them to beat them back down. And so, uh later on that evening, I thought,
177. 32:00well, that's an idea for a game right there. Sure. I gave uh lovable one prompt that basically described the game and said
178. 32:11make this a game and it is posted in the salon under look what I made. Um Oh, beautiful. All right, hang on. Let
179. 32:17me go let me go grab it. Um okay, so so and this is this is actually a really good example of what I was talking about
180. 32:28with my chain of craft prompt. AI salon dot and then Okay, that's that. I've got the URL on the screen if you actually need it. Okay.
181. 32:44Um, look what I made. All right. And where I am right now is I'm Oh, yeah. At the salon.ai. If if you go there and then
182. 32:52click on join our community, that'll take you to where I am. So, so here's the sand zombie smashdown game. Start game. Okay. So, what do we
183. 33:01do here? Z zombies are digging up from the sand. Click anywhere to make the nearest kid throw the sand at the
184. 33:08zombies. Beautiful. You have a 100 sand throws. Um, hit send buckets that fall every 26 zombie to refill. Okay, so we're going. Okay, so
185. 33:22all right, there's sand being thrown at that zombie. Now, do I click on this guy and go here? Yeah, there we go. I see. So, this is
186. 33:30like this is like a beachy a beachy space invaders. I like it. Yeah. It's uh it's DigDug meets Missile Command for those of you back in the
187. 33:40era. I lost a dude. I lost a child. That's You're not doing very good. Oh, no. Beach defense. I did bad. Okay.
188. 33:47So, now here, let me tell you. And And so, wait. So, the kids invented this game on the beach. You got home and you
189. 33:54said, "Oh, this would be a cool game." You made this. I assume you showed it to them and they've played it.
190. 33:59Yes, they now enjoy playing that more than they do at the beach, which presents other challenges. But let me let me take this as a let me
191. 34:08take this as a as a as a context providing moment where um if we go back to chain of craft part of the point I was making in the chain of
192. 34:22craft article was Brandon his his kids inventing that game on the beach was the idea. Brandon
193. 34:38because he knows lovable.dev dev exists and he knows that he can make a video game without having to know coding.
194. 34:49Said, "Huh, that would be an interesting video game." He sort of parked that in his mind. Probably cleaned up some
195. 34:54sticky [ __ ] on the way home after the beach, right? Clean clean some sticky [ __ ] out of the car after the beach run.
196. 35:04and then sat down and said, "Now, let me make this." And he put in a prompt and made the thing. So, this wasn't just him making AI slop.
197. 35:14This was a single prompt that created this game. And I'm sure he did some iteration of it. But human expression, the ideas for what you
198. 35:27want to create in the world are all over the place. And that now that the game is made, his kids now play the game that
199. 35:33they invented on the computer the same day it happened. You know,
200. 35:54I'm just trying to I like I I I am I'm kind of in this in this flumxed state where there is such vitrial
201. 36:09over one one one element of
202. 36:24how all of this AI stuff's possible. And it's an important one, right? These models were trained on data that the
203. 36:32companies didn't pay for. I absolutely acknowledge that. Um, but the the amount of good that that
204. 36:46this technology is going to be able to do in society is is [ __ ] massive. And the amount of opportunity right now is [ __ ] massive. And
205. 36:58like it or hate it, AI ain't going anywhere. It's here. So if you're worried about your livelihood, you know, fighting a fight that was lost
206. 37:11four years ago, I like I just I don't get it. I don't get I don't get why learning new skills like you can still be pissed off at this
207. 37:22stuff. The other thing that you can do with AI, and I I talk about this a lot, you've got creative product and you've got creative process,
208. 37:36and then you've got business product and you've got business process. So, I think a lot of the things that the
209. 37:43artists are most pissed off about is the creative product. They're saying if you make images, you're a thief.
210. 37:52Okay. Okay. Let's let's give you that. I will never make images again. Or you as an artist can choose. I'm never going to
211. 37:59use AI tools to make images because I'm an artist and [ __ ] all that other stuff. Okay, great. Would you be willing to use AI for
212. 38:08ideiation? Like maybe rather than you having to go to a whiteboard and come up with 20 ideas, you could go to chat GPT and and
213. 38:16ideulate some things over there or go over and do some research of different kinds of artists that you want to go look at their images on
214. 38:25Google images to inspire your work, right? So, so one of the things you can do with AI is you can cordon off, you
215. 38:32know, no go zones. You can say, "Ethically, I am not okay with using AI to make art." Okay, don't ever do that.
216. 38:40There there is this massive other world of things you can do with AI that are not that, right? You could on business process,
217. 38:55let's say you're trying to sell yourself as an artist, you could use chat GPT or claude or one of the things Gemini to
218. 39:03help you write personalized emails to people that might hire you to do illustrations, right? You might use um code interpreter and
219. 39:14chat GPT to analyze your business documents at the end of the year to help you do taxes easier. There's a lot of
220. 39:21things that you can do with AI. Like you might hate AI for images but love AI because it cured some disease,
221. 39:31right? We're on the verge of curing type 1 diabetes right now. I don't know if you've seen that. They figured out a way to genetically
222. 39:42modify insulin generating cells that they inject into the forearm of this patient. And the way they genetically modified
223. 39:54these cells, the body's immune system can't find them. What happens in type 1 diabetes is the immune system attacks all the cells that
224. 40:04generate insulin which is which is sucks right? So do you forego? So if you say listen it is absolutely anathema to use AI at
225. 40:20all if it was trained at all on any art that some artist made that's copywritten. Okay. Put a big giant X through that.
226. 40:34Should we also put an X through medical breakthroughs? Oh no that's fine. Oh is it? Should we also put an X through all
227. 40:41of the books that were trained into chat GPT and Claude? Over the next, I don't know, 5, 10, 20 years, IP attorneys are going to work
228. 40:55this [ __ ] out. This is not at all dissimilar from the early days of hiphop and sampling, right? Where where the
229. 41:05music industry said this is going to be the death of us. musicians were like, "They're not real musicians. All they're
230. 41:11doing is copying and pasting, you know, intellectual property from other artists. They're not real musicians, right?
231. 41:22Very similar. Very similar. It took 20 years for for all of that to shake out, but they they ultimately shook it out.
232. 41:32It's going to take 20 years, 30 years, 50 years for all this AI stuff to to shake out. Here's what I can
233. 41:40promise you. The big copyright holders like Disney and and Sony and Lionsgate and the big copyright holders,
234. 41:48they're going to get paid off at some point. The small guys will not. Why? Because you don't have [ __ ] $20 billion to spend on lawyers,
235. 41:58right? So, so at some point someone will get paid. um individual artists will not. And then what happens? The individual
236. 42:11artists that embrace AI and figure out how to use these tools are are going to have superpowers in this whatever this new world becomes.
237. 42:20And the ones that ignore it are going to get blindsided by it. It's going to suck. And I hate it. I have like listen,
238. 42:25I have [ __ ] deep deep deep empathy for this [ __ ] for for people that are pissed off about it. My mission for the
239. 42:35past nearly three [ __ ] years is just to scream as loud as I can, this [ __ ] isn't going away. Love it or hate it, it's not going away.
240. 42:49Learn it. Learn what it makes possible. Learn if you've got sacred areas you never want to touch AI with. Fine, but
241. 42:58don't throw the baby out with the bath bath water with all the other things you can do with it. Anyway, Suzanne Welker
242. 43:04Jurgens, isn't that why some designers might choose Adobe Firefly over MidJourney? Yeah, I tried to make that
243. 43:10argument, Suzanne, and I got blasted. They they posted Bloomberg articles about how Adobe didn't really do it
244. 43:17ethically. they really did steal from people and Adobe are still [ __ ] and they're just now they're just
245. 43:22manipulating the art community to try to make it okay to do AI so that they can steal from more artists. So, but yes,
246. 43:30like one of the things that you can do is you could if you want to there are open-source image generation models. I don't know
247. 43:40the names of them right now but you can go to Reddit and find them. You can go to hugging face and find them. There are
248. 43:46open-source image generation models that have been ethically trained. They've been trained on open-source
249. 43:53public domain copyright free images and videos and [ __ ] like that. Now, are they going to be as good as
250. 44:02ones that were trained on all the [ __ ] No. But but are they probably good enough? Like, are they probably better than
251. 44:10anything that we had two years ago? Yeah, they are. absolutely usable. So that there there are ways that you can take a stand
252. 44:23and not shoot yourself in the foot, right? And that's the thing about a forum like LinkedIn or anywhere you've
253. 44:30got comments and you've got anonymity to some degree, you know, people just stand on their soap box and scream. You know,
254. 44:36a lot of the comments, it was clear they didn't read the article or look at who I was, right? You'll never ever be a creative. All
255. 44:45right. Well, past 40 years, you know, says different, but you know, maybe you're right. Maybe I'm just a talentless hack. It is. It's very
256. 44:56possible. Quen has one that's open source. There you go. Shuttertock's another one. There you go. Not going away like Photoshop. It's
257. 45:07staying. Yeah. When you know when Photoshop first came out, well, that's not real design. You're just pushing pixels around.
258. 45:17Yeah. With your digital camera, you know, it's not real photography. It's not if it's not on film stock, right?
259. 45:23The the whole point of photography is silver halli crystals in in an emulsion on top of a carrying unit and then uh
260. 45:34use light projected through the negative onto photographic photosensitive paper. Uh, the art is in the dark room. Okay,
261. 45:44that's photography. Okay. Okay. None of this. Push the button and out come pixels. Have you seen the pixels? You can
262. 45:52actually see the pixels. You can't see the pixels with film. Film is real photography. Come back to me when they have enough pixels in in
263. 46:01one of those cameras that you can't actually see the pixels. Three years later. Oh, right. And 10 years later. Okay. Yeah,
264. 46:11that's just another form of photography. We accept it now. Every [ __ ] time a new technology comes out. That's not real stuff.
265. 46:20AI art's just theft. Well, it's just theft. And it's as if someone figured out how to take every output
266. 46:34that they could that has been digitized of the humanity of the history of humanity and they figured out how to
267. 46:44smash it into this little ball that we get to plug our little brains into. And so, yeah, in this one little corner
268. 46:55over here are these 10 illustrators of comic books work. And that's in there, but so are the entire history of
269. 47:06humanities works. So, like all of the museums, all of the galleries, all of the all of the uh the uh the uh just
270. 47:17anywhere where there's cultural um items, the Smithsonian, right? All the archives, it's all in there and we get to tap into it,
271. 47:34you know? It it's just it's just staggering to me that like the the the this the self harm that that people are
272. 47:44going to do like you know take a stand but don't be uneducated. Anyway, all right thoughts. I was cleaning out my storage last week.
273. 47:52Found a list of serial numbers to for Photoshop for in PageMaker. I remember, you know, I remember having those you
274. 48:00you'd have like the the notepad with like your friend your friend would buy page maker and someone else would buy
275. 48:06Photoshop and you'd trade serial numbers and and so we would all have the list of the serial numbers. Yeah, exactly. Oh man.
276. 48:21All right, cool. Um, side hustle. Mimi has a movie and a regulars. All right.
277. 48:41Side hustle mimi. My first fulllength video. Lia may leo eldo dollar. I I I'm not good with Spanish. [Laughter]
278. 48:56Yeah, I'll I'll flip over to YouTube here. Um, okay. So, let's go watch this. Now again,
279. 49:11if you were to take in what all of the haters in my LinkedIn article said today,
280. 49:25in their mind, there is not nor can there ever be any any true human creativity in what I'm about to show you. There can be none.
281. 49:42Um, and this is AI slop. So, let's see it now. It might be it's possible side hustle Mimi just pushed a button and out came a movie, but it
282. 49:53looks like she at least went into um iMovie or or Final Cut Pro and learned how to do titles. Okay. Although, it does say title text
283. 50:04here. You should probably go fix that. Um, okay. Let's watch this Tik Tok pin from Side Hustle Mimi. It's my first one. Be
284. 50:12gentle. No. No. I'm really excited about this. I just it the whole purpose of that article is that it struck me
285. 50:24just with my personal work, right? I've been doing this stuff now for I don't know three years. And I
286. 50:34dismissed my own contribution in most of this stuff and gave credit to the AI tool. And I just the whole point of the
287. 50:44article was no, don't it's not just the AI tool doing the work. Like give yourself credit for the the the chain of
288. 50:52craft that led you to get here. Um, and that's, you know, I think it's kind of obvious. Someone, someone in my comments said, "Oh, that's
289. 51:04really obvious." In fact, it's so obvious that we've built a whole business around this. It's called chain
290. 51:08of creation. I think they said, and they've got a whole thing about um they've got a whole business around
291. 51:15people be being able to document their chain of creation for copyright uh arguments. I'm like, there you go. So
292. 51:23anyway, whatever. Okay, here we go. I'm excited about this.
293. 51:50I'll apply your [Music]
294. 52:05Foreign [Music] [Music] speech. Foreign speech. Foreign speech. [Music]
295. 52:39[Music] Wonderful. [Music]
296. 52:59I apply for [Music]
297. 53:15[Music]
298. 53:35[Music] Okay, now I want to point something out. So couple of things. So creative
299. 53:52director Naomi Reyes images midjourney music lyrics chat GBT. In no other in no other medium do we give credit to the tools right
300. 54:07unless it's contractually required. Right? Technicolor if you want to use technicolor technology in your movie you
301. 54:15have to say this was made with technicolor. That's that's a that's a licensing agreement, right? But in
302. 54:22general, we're not saying filmed on red cameras with these lenses with these lighting packages. The reason it makes sense to to call out
303. 54:33the tools now is because everyone's trying to figure out what the how the [ __ ] do we do this? But I actually want
304. 54:39to go back. I side hustle, I hope you don't mind. I'm gonna um I want to go back and I I wanna I w to talk about
305. 54:48some creative choices you made because I think it's really really really important that this is not an AI movie,
306. 55:03right? This is a music video that it was crafted with AI tools is interesting, but it's not an AI movie. It's not an AI
307. 55:16video. It's just a video. It's a music video. And I want to I want to talk about the chain of craft. Some of the
308. 55:23things that that I see in this. I think just the the title, the black, you know, white text on the black thing.
309. 55:29Interesting creative choice. Um, she starts out. So, first of all, she picked an aesthetic, right? She found a
310. 55:40look and feel that resonated with her. I don't know how she got to this. Were there were there 50 different
311. 55:47styles that she tried? Did she start with the song first or the images first? Did she create this image or one of
312. 55:53those images of the women dancing and go, "Oh, I should make a song around that. Let me make some other images and
313. 55:59then let me go make the song." or was she over in Sunno and made the song? And I know you're here. You could answer
314. 56:03this, but I'm just I just want to go through this kind of this hypothetical chain of of craft that you did here because so much of
315. 56:13what's here is your human point of view, right? Why did you make a song in that style? Why did you have it sung in
316. 56:23Spanish? Why did you pick this kind of 50s Hawaii looking um vibe, right? It it looks like a postcard, right? Was that
317. 56:33from something from your childhood or did you just happen to groove on this aesthetic? We don't know. It doesn't it
318. 56:38it ultimately doesn't matter. But what's clear is you've got a point of view. There's a creative point of view. Notice
319. 56:45we're also starting, you know, the beach the beach is off in the distance, the clouds are off in the distance, and
320. 56:51there's these butterflies flying around. So, so we start out there. So, that was one of the first things I noticed. And
321. 56:56then as the music gets kicking, we zoom in and we go from, you know, farther away. We're zooming in. Then we go kind of framing
322. 57:09where, okay, now we've gone into the jungle, right? Now we've gone into the woods. We've come off the beach. Maybe
323. 57:15we can see it in the distance there, but now we're in the jungle, right? Really interesting choice. So, she's
324. 57:22inviting us into this world. We start out broad. She's inviting us into the world. Oh, cool. Is this going to be
325. 57:27flowers and bees and birds and things like that and then very quickly, no, there's people dancing and having fun?
326. 57:36It's a whole different world. Oh, Puerto Rico. Perfect. Perfect. Um, there's another cool thing that you did
327. 57:46which I think is wild, which is this. A lot of times in videos, directors will do a crossfade or a fade to black. And
328. 57:58she's doing fade to white. Why? Doesn't matter. But she chose to do this. AI didn't do do this. She chose to do this.
329. 58:07Whatever this signifies with her, this white might be now we're entering the world of dancing, right? Or now we're
330. 58:12going to change time frame or we're going to change a different topic in the song. Whatever it might be.
331. 58:22And there's just these beautiful women just dancing, just freely dancing in their white dresses. [Music]
332. 58:37So there's a cross fade, right? She goes from scene to that scene. Cross fade. [Music]
333. 58:58[Music] fade to white. Why? Oh, we get to meet someone at a different level of intimacy. We're going deeper into this
334. 59:13world, right? So, so yes, she used midjourney. Yes, she used Sununo and she made all these other choices. That's the craft.
335. 59:29The craft is knowing which tool to use and ultimately having a vision. Side hustle Mimi's been coming to these these
336. 59:37lives for what, a year or more? You've been here for a while. This is her first video. She's been taking this stuff in,
337. 59:45learning how to do it, playing, learning how to make images, learning how to do this, learning how to make videos,
338. 59:51learning how to make songs, learning how to do [ __ ] in chat GPT, learning trying something over with code interpreter and
339. 59:57realizing, "Oh [ __ ] I hate data analysis and I don't care about that." Coming back to this, right? At some point
340. 1:00:04she learned the tools well enough. She has enough of a technical vocabulary with the tools to be able to go, you
341. 1:00:13know, I want to make something. And she put together this chain of craft, these many, many steps, which
342. 1:00:22part of it included all of the learning that got her comfortable enough with these tools to be able to [ __ ] do this, right?
343. 1:00:31the art of AI. Well, I you know, I would say no. This is the this is the art of side hustle Mimi using some AI tools.
344. 1:00:44But this is her vision, right? This is this is not just AI slop. This is very intentional storytelling, right? as the song goes on. And then
345. 1:00:56look, we bookend it as the song starts to resolve. [Music] We're going back out, right? We're leaving the intimate world of the
346. 1:01:08dancers. We're going back out into the woods. Now we're back on the beach. That's good [ __ ] storytelling.
347. 1:01:22It's good [ __ ] storytelling. Look. We're out on the beach. We go We go into the forest. We meet some ladies. They dance. They dance.
348. 1:01:34We get to meet her. Who the hell is she? I want to know who she is. Is she the one singing? Why is she not moving? Why
349. 1:01:40are the butterflies singing and she's not moving? Well, that was probably just an AI hallucination. Or it was an artistic choice.
350. 1:01:51It's [ __ ] fascinating. Why doesn't she move? [Music] The butterflies are moving and she's not. That's a creative choice. Why? I
351. 1:02:04don't know. But it's certainly interesting. It certainly makes you [ __ ] your head and go, "Huh?" Right. We go on. Ladies are dancing. The
352. 1:02:17butterflies are butterflying. There she is again. Does she move this time? What's that mean? She didn't move
353. 1:02:29before. She does now. I don't know. Then we get head back out. It's called bookending, right? You're going to bookend.
354. 1:02:41Here's how we started. Here's how we end. So much of this So much of this has nothing to do with AI.
355. 1:02:57It's got to do with the fact that Mimi side hustle Mimi Naomi took the time to learn the tools well enough to integrate them into her
356. 1:03:10creative vocabulary. So that at the point she wanted to make this, she could make this. Now she might have
357. 1:03:20done this over a weekend. This might have taken 3 months. It doesn't matter. Like this was not just push a button and outs
358. 1:03:28squirted some crap, right? That's the point of the article. Anyway, I think you're right. Right before I
359. 1:03:43played this, you know, you did some some version of an apology like it's my first thing. Don't be too hard on me. I think
360. 1:03:49this is [ __ ] beautiful. I think it's beautiful. Like, objectively, independent of how you made it and what tools you use to make it. It's
361. 1:03:58beautiful. The music's got this weird stilted like it it it's like like it almost feels like it's just too slow
362. 1:04:10like like you almost feel like you you you need like a a motor scooter scooter to push it forward like like and there's
363. 1:04:20something fascinating about that right it's got this haltingness to it. That's part of it. Like the add part of
364. 1:04:31me was like, "Get on with it." Like, "Up the tempo, up the tempo." But no, she's sort of forcing us to sit in the pocket of this music
365. 1:04:44and just take in this beauty of this place of Puerto Rico. [ __ ] gorgeous. Gorgeous. So, congratulations.
366. 1:04:55According to the haters on my LinkedIn article, um nothing you did here is valid and you're not creative and you're
367. 1:05:03a talentless slop pusher. But according to me, because I am an evil AI lover, I'm gonna I'm gonna go ahead and give you an A+ on this one.
368. 1:05:18I think it's quite beautiful. Wait, it was supposed to be It was supposed to convey a little slowness but happy vibes. Yeah, exactly.
369. 1:05:27Right. It's got this this laziness to it, but there's something about it that makes you want to dance and and get up
370. 1:05:35and move. Sort of pulling you into that vibe. Very successful. And I don't even know what the words mean,
371. 1:05:44right? I'm pasty white guy number seven from the courtroom drama. But it's [ __ ] beautiful. Congrats. I'll translate the lyrics. You don't
372. 1:05:59have to translate the lyrics. [ __ ] that. [ __ ] those people. All right, let me change out my Oh, look
373. 1:06:08at my hair. That's unfortunate. I You know what I need? I need some I need some AI assistance on my [ __ ] hair. That's what I mean. [Music]
374. 1:06:26Irregular is now defending you on LinkedIn. Good. Thank you. It's not black and white. The thing that's frustrating about
375. 1:06:37almost every one of those arguments is that it's it's it's black and white. AI evil, not AI good. No, sorry. There's shades of gray. And
376. 1:06:50there's absolutely creative expression that can be had. This video is absolute proof of the argument I make in that in that article.
377. 1:07:03Can we get shades of black bar? Oh my god. Really nice work. Really nice work. Okay, wait. I'm supposed to go to a regulars now.
378. 1:07:28Right. There's almost like a It's It's almost like a Latin pula. One, two, three. One, two, three. It is. It's It's a It's a It's a waltz,
379. 1:07:40right? Isn't it a waltz? One, two, three. One, two, three,
380. 1:07:55two, three. It's it it's something it's something Walt's like. It's not in four. Not for nothing but last Thursday I
381. 1:08:07thought Kyle was saying chain of crap. Well, the the the you you will fit in perfect with the with the commenters on on LinkedIn.
382. 1:08:18Chain of craft. Craft, not crap. That's really funny. Yeah. But that their whole thing is if you're using AI, it is chain
383. 1:08:27of crap and you're a thief and go [ __ ] yourself. That's very cool. That song's very cool. Waltz, a waltz of a sort. YouTube comments,
384. 1:08:44the negativity is like talking to flatearthers. It is. Just wait till they find out the creativity is round.
385. 1:08:53Oh my god, that's funny. What am I looking at in your regulars? Oh, long live embrace the Jang. That's nice. That's cool. You got the AI
386. 1:09:03Salon logo in there. Love that. Who did that? Steo, of course. Beautiful. Daniel Togos. Very nice. Singularity
387. 1:09:14USA reserved for the AI salon. Oh my god, my AI character. Oh, it's hilarious. Um,
388. 1:09:30all right. Uh, what are we gonna do? What are we gonna do? What are we going to do? What are we gonna do? What are we
389. 1:09:38gonna do? What are we gonna do? What are we gonna do, people? Uh uh uh uh uh uh uh uh. We haven't used
390. 1:09:52ideogram in ages. That's funny. Oh, here's an indepth look at flux context. Flux one context is a multimodal flow
391. 1:10:03matching model from Black Forest Labs. It's available in three flavors. De Oh, so this is I don't know if the person
392. 1:10:12that asked for how do we do product shots is still here. YouTube comment about Tik Tok. Wait, what's with the What's with Oracle
393. 1:10:22buying Tik Tok? Oh, okay. So, I didn't know it was Oracle, but doesn't surprise me. So, that's is that Larry Ellison or
394. 1:10:30is Yeah, that's Larry Ellison, right? Doesn't surprise me. He's he's a he's in the billionaire class. Um, so what it looks like is going to
395. 1:10:41happen is that I think starting in the fall. So apparently right now Tik Tok is being rewritten so that it's a USonly app
396. 1:10:57that the current Tik Tok app is going to keep existing and as of March 2026 people in the US will not be able to use it.
397. 1:11:13We lucky freedomloving individuals will be on an app called M2 that we have to install and I assume start over all
398. 1:11:27of our I assume we can't keep our followers and we certainly can't keep our followers followers if they're
399. 1:11:33outside of the US. So what we're going to have is effectively a governmentsponsored US-only social media platform
400. 1:11:46that cannot reach anyone else in the world and they can't reach us. And I would be I cannot imagine a world in which the
401. 1:12:04government that is saving this app is not going to build full-on citizen surveillance into it. They just cut a deal with Palunteer
402. 1:12:20to do a database of every citizen in the United States. I would be shocked if this app weren't tied to Palunteer. So if
403. 1:12:35if one of your questions is we'll still be here, right, Kyle? Well, anyone who's here like Steve O that's not from the US
404. 1:12:43won't be here. But here's what I can tell you. This channel will not exist on M2. One of the reasons we simoc cast on YouTube
405. 1:12:54is for exactly this the fear of what they're doing. So as of March 2026, the Tik Tok version of of this channel
406. 1:13:06is going to go. I'm not I'm not continuing this on some surveillance state piece of [ __ ] technology. Um
407. 1:13:15there there's no other social media platform in the world that that has national borders. I think that's horshit.
408. 1:13:24So that's the Oracle thing. I didn't know it was Oracle. Geez, time to go to England. Exactly. Like honest to [ __ ] god,
409. 1:13:34that's like China coming in and taking LinkedIn and saying Americans can't use it. Yeah, exactly. It's it's just it,
410. 1:13:41you know, it it's just political [ __ ] and and you know, and it is it is it is going to absolutely turn into a
411. 1:13:49surveillance tool. So, I know I sound like a conspiracy theorist, but whatever. Now that I've got every everything
412. 1:13:59warmed up, uh, Ann is backstage. I don't see Ann backstage. Is Ann backstage? Oh, yes, she is. Ah, Ann Murphy. How's it going?
413. 1:14:08It's going good. I'm just ranting about the what Tik Tok's about to do. Oh, okay. So, I'm a smidgen behind on that, but guess what? What
414. 1:14:20you I can we just have like a little smidg in touch base with the with the nice people about our both getting
415. 1:14:28dragged on LinkedIn in the past 48 hours. Oh my god. I will be respectful right now in my comments. You know how I really feel,
416. 1:14:37but I'll be nice. I do. Yeah. No, listen. I I I mean, I've been doing this long enough that people know who I am, right? They know what I
417. 1:14:49stand for. And it's just like whatever it was about that post, you know, it it just it hit a different a clearly a
418. 1:14:56different community. Um and it's a community. They don't know who the [ __ ] You were you were in a different neighborhood.
419. 1:15:03I was you were in a different neighborhood. I took a left at Albuquerque and I shouldn't have. Yeah. Yeah. That was in the wrong
420. 1:15:12neighborhood. The algorithm. But guess what? It's so good for your It's so good for your algorithm to have that kind of Yeah.
421. 1:15:26Go so much wider now. I think it's I think it is also like like one of the reasons I'm engaging and and you know trying to make
422. 1:15:36counterarguments and trying to apply logic to the situation. I actually do think it's important. I, you know, I I
423. 1:15:43think that um I deeply empathize with shit's changing. Um there are absolutely ethical concerns about how this stuff
424. 1:15:53was created, but but but was created is the operative term. These models exist, right? The the damage was
425. 1:16:02done. the lawyers are going to work this out moving forward. But but like to to just use that as a reason to not, you know,
426. 1:16:12let yourself understand what's happening just just feels really shortsighted to me. So I feel like my my ability to engage
427. 1:16:24in a highly vitriolic conversation and and and just maintain my point of view. it actually feels like a really important thing to learn. So,
428. 1:16:34um, and to practice. Okay. So, yeah. So, that was what I wanted to bring up is and and the reason why I think it's
429. 1:16:42relevant for the community and for the folks, you know, here on the show. Um, these are like pretty extreme public
430. 1:16:54examples of having to decide how you want to lead in AI. Yeah. And you took you took the approach of this is an opportunity
431. 1:17:09and you in the mo in the most respectful of ways articulated facts. Well well tried. Yeah. I mean you can
432. 1:17:24obviously you cannot make them drink and those people are going to get it you know in a while and and they're in a
433. 1:17:32phase they're in a phase that so many of us and particularly a lot of our creatives have gone through and some of
434. 1:17:38them are still in the middle of of like [ __ ] this to your point things are changing and they feel justifiably threatened Ed
435. 1:17:50and it's a very scary thing. Yeah. Yeah. And it's and it's um as as as our communities an get more educated like like I don't know if you
436. 1:18:05were here. Did you see Side Hustle Mimi's video that we we showed Side Hustle Mimi? No, I did not. I'll look back on the YouTube.
437. 1:18:15Oh, yeah. Look back on YouTube. It's it's really really good. But um as our communities get more and more
438. 1:18:22sophisticated with with you know this is not just an AI tool. It's not just like push a button make a video. It's like in
439. 1:18:30order to do interesting sophisticated work you need to know lots of tools and lots of like what works and what doesn't
440. 1:18:36and when you would use this tool over that tool and ideas and things like that. As our community gets more and more sophisticated with those
441. 1:18:43complicated chains of creation or chains of craft as I call them, um the divide between people who haven't even like
442. 1:18:52like who are actively avoiding AI, that gap is going to get increasingly large and and I I exponentially large,
443. 1:19:01right? And I feel I sense that those people are going to get increasingly pissed off and increasingly disenfranchised and
444. 1:19:09Oh, yeah. Right. My whole thing is just stay in the lane. Just just keep, you know, just keep saying what you're
445. 1:19:16saying is AI is not going away. And there's only two choices. If it's not going away, you either deal with it or
446. 1:19:23it happens to you. And and I am not I am not okay with the former. And like even if people come in and get pissed off at
447. 1:19:30me, I'm still going to hold my ground to say you should still learn this. I get that you're pissed off. I I feel [ __ ]
448. 1:19:38horrible that what you're going through and how scary it must be. And you should [ __ ] learn this stuff, right?
449. 1:19:46Well, yeah. Okay. And the thing the good thing about not like, you know, burning the house down with to to to go back and
450. 1:19:56forth with people is that they're in grief phase right now. Yeah. and they're super vulnerable and superw.
451. 1:20:12Um, and for the PE for the people got an I thought an interesting note. Um, I got some important feedback uh from
452. 1:20:24the social medias. It wasn't none of it. It wasn't like I had a post and people were going back and forth like that, but
453. 1:20:31it was on other people's posts something topical and never you nobody named my name or whatever. But
454. 1:20:40it was a roller coaster of like emotions around it because my feelings were hurt. Yeah. Right. Like I'm a I'm a human too everybody. Like
455. 1:20:51if when you drag me I feel dragged. Like that feels heart heavy on my heart. I I cried. You saw me cry. I did. I saw you
456. 1:21:00over time. I was like, "Yeah." Yeah. I was like, I can't talk. But, you know, now I understand like how
457. 1:21:12important it is to listen to people and I can make changes as a result. Yeah. And we have to. But I do wish for both
458. 1:21:22of us. Sorry, I hate to say it, but I wish that people could be a little bit nicer sometimes. Yeah. Yeah.
459. 1:21:34I I don't know that that's going to happen. I mean, I just think that I I think especially when when people are in
460. 1:21:39existential threat, which which Yeah. the creative community. I mean, listen, if you've been an illustrator for 20
461. 1:21:47years and all of a sudden along comes Exactly. that can literally take your style and replicate it instantly and and efficiently instantly.
462. 1:21:57Um, it is that is existential, right? That is existential crisis. So, I get I get where the anger is coming from. Um,
463. 1:22:05but but yeah, I think it is a stages of grief thing. And and you know, here's the thing that that post now, I mean, I
464. 1:22:12took it I took it very personally, too. It was funny. I was like halfway through Sunday and I'm like, I'm really bummed
465. 1:22:17out. Why am I bummed out? And I realized like I was taking that [ __ ] personally, right? Because, you know, they're not
466. 1:22:23just saying they're not just saying your argument's flawed. They're saying, you know, you're an evil piece of [ __ ]
467. 1:22:29right? For for for even dealing with this at all. You you know, you you are the problem. Um, and I and I took it
468. 1:22:36personally, but um, that's out there and I think that's something we're going to have to manage through. And if, you
469. 1:22:43know, in some of the 2,000 people that have seen and commented and, you know, done things with that post, if in there
470. 1:22:52five different people are like, "Huh, maybe I should just check this stuff out." Then I think it's then I think
471. 1:22:58it's worth it, right? Because those will be five less people that are blindsided by this stuff. So anyway, yeah. No, it's
472. 1:23:04been really interesting couple of days. So, yeah, I'm sorry. Sorry you've gone through it, but you know, now you have a in uh in
473. 1:23:13the bludgeon the budgeoning. What is it? The beatings will continue until morale improves. Yeah, exactly. That's the thing of like,
474. 1:23:23well, where do we go from here, everybody? All right. Well, I just want to say hi and and good job and keep up the good work. Um,
475. 1:23:36and I'll see you in a while because tomorrow morning to drive across country. So, I'll see you in a little while, everybody.
476. 1:23:45Beautiful. All right. Thanks, Ann. Beautiful. Beautiful. Uh, it sounded like we had some audio issues there. I
477. 1:23:55don't know what's going on. Sometimes Streamyard's just weird. Um, one thing that I did, we did discover, we were
478. 1:24:01recording, um, Ann and I were recording a podcast over the weekend with Vicki, and if Vicki had a background on her her video, it would
479. 1:24:12crash Streamyard, it would kick her out the minute we brought her live. So, there's some weird instability issues
480. 1:24:19with the current um the current version of StreamYard that we use here. Um, so maybe that audio thing is just part of
481. 1:24:26maybe they've just got a crappy version of the software. You know what it probably is? They probably vibecoded this version of Streamyard.
482. 1:24:35Glad I grew up Gen X when bullying was still encouraged. Yeah, exactly. I'm totally being bullied over there on
483. 1:24:40LinkedIn. What's up? Anything new with Grockport? Ah, John Harris. Fantastic. Interesting ha thing happened from when
484. 1:24:47I made the video this morning or this afternoon that said come to my live tonight. will be live with with Gro 4. Um,
485. 1:24:58what I what I got correct is that Gro 4 will be dropping at 8:00 PM Pacific time. The part that I slightly got wrong
486. 1:25:06was it was not tonight. It's Wednesday. So, so, so you just get me tonight. You don't get Grock for tonight. But, uh, it
487. 1:25:17looks like it's coming and then who knows if it's any good. Um, Elon did put out something about video generations
488. 1:25:25getting really good. So, now there's speculation that Grock 4 will have video generation in it, which who knows, maybe
489. 1:25:31it does, maybe it doesn't. Um, [Music] oh, LTX Studio has flux flux core flux context in it as does foul.ai
490. 1:25:49iterative local. I don't think I've Have I used FA? I think you've got to subscribe to FAL and I think I'm not a subscriber.
491. 1:25:57foul.ai generative media platform for developers. Yeah, I don't think I've done this. Continue with Google.
492. 1:26:17Oh, this is the thing where you have to make the workflows. Yeah. No, I'm not. I've got I've got no credits here. Um, I
493. 1:26:24think you can also go to Flux Flux.pro fluxai.pro flux image AI number of images.
494. 1:26:43Flux text new. Okay. reference image more image. Okay. So, what we're gonna do here, so
495. 1:26:58if if anyone was here before, what was it? Um, an hour and a half ago, someone asked a question. They said, "Hey, how can I do a product
496. 1:27:11shot um and not have it suck in midJourney?" and I said, "Well, you shouldn't use MidJourney. You should use
497. 1:27:19Flux Context or you should use um Runway ML's elements thing." Um, let's see. Can you tell me why lately chat GPT is
498. 1:27:28giving wrong answers consistently and Grock is getting technical questions right the first time, but then when
499. 1:27:35verifying with Chat GPT, it says that it's right. Um, something is up with chat GPT. um very often before they do a major
500. 1:27:50upgrade. So here's here's my theory. This is pure chat TMZ speculation. Pate will probably laugh at me.
501. 1:28:02My speculation is that when OpenAI is getting ready to launch something new, so let's say that they've got
502. 1:28:09a million a million servers, right, that that they're doing inferences inference on that they're doing chat GPT serving on.
503. 1:28:19when they're getting ready to do something new, my instinct is they probably take down, you know, a h 100,000 a 100,000 and they're they're
504. 1:28:28sort of uninst they're they're like upgrading they're taking servers offline to upgrade them which degrades the the
505. 1:28:40[ __ ] over here. or they're doing something like they're they're upgrading components in real time across what's
506. 1:28:47live on ChatGBT and that's [ __ ] something up. I don't know what they're doing, but ChatGpt tends to get unstable and weird and shitty
507. 1:28:58about two weeks before they launch something. Apparently, 10 days from now, July 17th, GPT5 is coming out. That's
508. 1:29:07that's the rumor. That's the chat TMZ rumor. I I I I heard it on the Twitter and therefore it's fact. Um but it looks
509. 1:29:17like July 17th is going to be new chat GPT. So my my gut is telling me that they're doing something on the server
510. 1:29:24side. They're up updating something. Maybe they're updating architectures, things like that. And in doing that,
511. 1:29:30they're maybe having to to degrade service or or you know, sort of limit the number of cycles it does thinking um
512. 1:29:38in order to not have the thing come crashing to the ground. So that's just my guess. Um or it could just suck.
513. 1:29:45Maybe it's just going through a phase where it sucks. I feel like I've been waiting for GPT5 longer than GTA 6. That's really funny. Okay.
514. 1:29:57So, let's let's do flex. Let's go over to let's go to let's go to the Google. We're gonna actually go to the Google and we're going to go um
515. 1:30:07uh let's see. Let's see. Uh uh CPG product shot. And then we'll go images. [Laughter]
516. 1:30:24Producer Brandon's hangry. I think producer Brandon needs a snack. Okay, let's see. These scope bottles are pretty cool.
517. 1:30:56Um, all right. Let's save this image. Aroma Spa. Oh, this is a good one. Okay. Aroma Spa. So, we'll go Aroma Spa.
518. 1:31:07Save that to the desktop. And then let's go. Um we'll go um
519. 1:31:31[Music] side hustle Mimi. I can't get that song out of my [ __ ] head. Um, let's do um middleaged woman
520. 1:31:47in say middle-aged woman studio portrait. Okay. So, let's do She looks pleasant enough.
521. 1:32:01We'll go grab her. We'll do save image as. uh we'll say uh woman. So we've got aroma aroma spa and woman. We've got two
522. 1:32:13images. And so now we're going to go back to Flux. So click, drag, or paste an image. Okay. So we're going to go downloads, no desktop.
523. 1:32:26We're going to grab Aroma Spa is going to go there and woman is going to go there. Okay. Context Prompt strength, we'll go
524. 1:32:407.5. Private mode, we don't care. Advanced settings. Number of inference steps, let's bump that up to 35. Safety
525. 1:32:49tolerance, let's drop that low. Oh, you got to pay for that. Okay, fine. Okay, so we've got we've got our product and
526. 1:32:57we've got our lady. So then we say um woman uses
527. 1:33:12spray bottle. Um in bathroom that looks like a high
528. 1:33:28and luury spa. I don't I think I think Flux can do text
529. 1:33:44as well. So let's say um title text over the image
530. 1:34:07says what is it? What's the product called? Aroma Spa. Okay. Um
531. 1:34:36Spray. Ah, here we go. Spray your way to bliss. All right, let's see. Let's see what we get.
532. 1:35:00If I have to redo this prompt, I'm going to be pissed off. You [ __ ] kidding me?
533. 1:35:28woman. Uh, woman sprays from bottle in a bathroom that looks like a
534. 1:35:47No, I haven't seen that yet. in a in a that looks like a luxury vacation spa. Vacation spa title text
535. 1:36:04on top of image says, what was my tagline? Spray away. What did I say? Anybody?
536. 1:36:18Anybody remember the brilliant copywriting I did? Uh, spray Oh, wait. Spray yourself to bliss or something like that. Spray
537. 1:36:32yourself to bliss. That wasn't quite it. Anybody? Anybody? Anybody? Is anybody listening? Spray your way to bliss. Yeah, spray.
538. 1:36:44That's it. your way to bliss. Um, by the way to to bliss. Remember when I joke all the time about
539. 1:36:59having a pissed-off Gen Xer in the in the corner office? The fact that this site lets me come here, upload images, type in a prompt,
540. 1:37:11and then when I hit generate, then it forces me to log in, and then it erases the [ __ ] that I just typed in there.
541. 1:37:20That's the kind of [ __ ] the Gen Xer in the corner should walk in and ring the [ __ ] neck of the engineer that put this site together.
542. 1:37:31It didn't remember my settings. Damn it. All right, let's see what we got here. We'll see if this works.
543. 1:37:38Sorry, I was getting a snack. That's okay. Spray your way to bliss. All right. Wait, John Harris, by the way, I
544. 1:37:45scored a new position at my company as a lead AI architect. Embrace the jank. Yes. All right, we got we got an image.
545. 1:38:06it. First of all, it doesn't look like her at all. Um, [Laughter] look at the look at the [ __ ] the
546. 1:38:20double spray bottle. And she's she's spraying she's spray spraying it on herself. Um, but anyway, look at the product with
547. 1:38:34with the dramatic exception that the the uh product is [ __ ] wrong, right? It it's got two spray handles and it's
548. 1:38:42spraying in her face. Um, that is the shape of the bottle. That is the the logo, right? So, one of the nice things
549. 1:38:51about Flux context is that you can um you can change things in the image. Like I should be able now like how would I do I put that there?
550. 1:39:04No. Let's see. How do I get rid of this?
551. 1:39:19Okay. So now I can take that as the image and say um the top of the bottle should only have one handle
552. 1:39:36and should be spraying away from her, not in her face.
553. 1:39:50Yeah, exactly. Plot twist is chloroform. That's pretty good. Okay. Are we generating not safe for
554. 1:40:04work? What do you mean it's not safe for work? What's not safe for work? What the [ __ ] are you talking about? generate.
555. 1:40:20Oh, all right. Whatever. Okay. Embrace the jank. Sometimes [ __ ] just doesn't work. Oh my god. Um, okay. Let's uh So,
556. 1:40:35yeah, play around with flux context. It It's It's pretty good. There's There's other sites that have it. Um, I just
557. 1:40:43forget what they are. I gotta I gotta get my [ __ ] together and go learn it because it's it's one that's actually I
558. 1:40:49feel like this is a really important tool. Um, because chat GPT is okay at this. It's not great at this. Um, so anyway, whatever. All right,
559. 1:41:01I'm done now. Um, it sounds like some some folks from in here ran over to LinkedIn and and put up some supportive posts. That's fine. I
560. 1:41:11appreciate that. Um my request would be if you're going to do that um you know do it with empathy and do it with um
561. 1:41:24just like the sense of optimism and embrace the jank that you guys already have. Um just share your experience. Um
562. 1:41:31you don't have to you don't have to fight the fight. Um but if you have if you have something to say just you know
563. 1:41:36I would say please please don't get personal in there. um to the extent that you can. There's plenty of that going in
564. 1:41:42on already in there. Um just um just have empathy. Like we we are in scary times and and people who feel like their
565. 1:41:52livelihood is at fundamental risk um are [ __ ] terrified, right? And I get that. So um so anyway, that's that.
566. 1:42:04Um tomorrow is just a normal Tuesday. We don't have an AI salon tomorrow. So, if you're around, you should come here. It's It's
567. 1:42:1424 hours before Gro 4 launches, which is on Wednesday, which if you look at my TikTok video, I said it was Wednesday in there. Some
568. 1:42:24people are claiming I said it was tonight. I didn't. Prove it. Prove it. Go play the video back and see what I say.
569. 1:42:37Tik Tok question. Have you tried Flora.ai? I think I have. Thi This feels like one of those ones that comes up once a month. Flora.ai.
570. 1:42:53No. Oh, maybe it's flora.com. Flora Aai. Flora AI logo redesign.
571. 1:43:07up. Um, oh, this is the one with the Oh, the intelligent um canvas. These things are really cool. Um, they make my ADD hurt.
572. 1:43:21They require a lot of follow through and a lot of a lot of thinking. Oh, look. I've done stuff in here.
573. 1:43:32Look at look at me. So, not only have I been to Flora AI, I've created some workflows. I started with a Mustang.
574. 1:43:40Oh, this has got Flux in it. This has got Flux.dev in it. All right. Yes, I Yes, I've absolutely used flora. It is
575. 1:43:50we are definitely not at a stage of AI where there are so many [ __ ] tools that it is possible that you have
576. 1:43:57created an account, generated workflows, and can't even remember that you did that. Yes, that's that's the stage of AI
577. 1:44:06we're in. Oh, look, a muscle car in a warehouse. I know, right? Um, this site, the interface on this looks really, really good.
578. 1:44:22My challenge with these sort of interfaces is that they've got all sorts of micro um micro features and micro like if you
579. 1:44:31if you click this thing and then drag the line then it gives you six options which you can choose the one. Like it's
580. 1:44:38just it's what these things end up becoming is you're not just doing AI, you're designing the dashboard of a 747 at the
581. 1:44:48same time and it just makes my head hurt. Like I either want to be in creative mode or I want to be in
582. 1:44:54programming mode. And these things are this weird hybrid of creative and programming. Um they're not bad. I just find myself
583. 1:45:04I want to spend more time in these like N8N is one of these that I want to be able to spend more time in and and make
584. 1:45:10some visual workflows, but I just don't end up getting there. So, uh I will do that at some point. That's it's a really
585. 1:45:17good Thanks for the reminder. Uh because I I just this actually does look like a really good site. Okay. Um I've had so much fun tracking
586. 1:45:26down subscriptions I signed up for and canceling them. can't even remember all the things that I would play with. I
587. 1:45:32know. Me, too. I heard Wednesday. Yes, John Harris. It's Wednesday. Uh the the Gro four thing is Wednesday at 8:00 PM
588. 1:45:39Pacific. So, we'll we'll do that live here. Um all right, I'm going to get out of here. Hope you had fun tonight. Uh
589. 1:45:45and uh and uh if you stumble into an AI hater out there, they're just scared. Give them give them some grace. All
590. 1:45:52right, peace out and I will see you tomorrow. Bye. [Music]