1/28/2026 - Developing The Great Repurpose: A Framework for Post-Task Human Identity

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0:00 Happy, you ready to sing? Are you ready?
0:06 Are you ready? [music]
0:22 [music]
0:35 them came up with that night
0:41 just like a jet plane in and [singing]
0:44 out of sight.
0:46 I was hauling ass at a million miles
0:48 [singing] and I [music] was wondering
0:51 how hard I'd hit [clears throat]
0:54 [music]
0:56 when they came into [singing]
0:58 the station.
1:00 [music]
1:02 They said I was bad beyond repair.
1:07 All right. Uh what's happening good
1:09 people? How you doing? I got I got the
1:12 singing dog over here. Uh, I decided to
1:14 go full chaos on the hair tonight. Uh,
1:17 there's there's there is no order in the
1:20 world and so my hair is not going to be
1:22 any different. We're going full chaos.
1:25 Um,
1:26 what else is going on? That thing is
1:28 right in my eyes. Hang on. I got to
1:30 adjust my my natural looking sunset.
1:35 [laughter]
1:37 It was in my eyes, people. We can't have
1:40 that.
1:42 Um, [music]
1:49 [music] I see Vickiy's here.
1:55 [music]
2:03 [music]
2:09 >> [music]
2:16 [music]
2:21 [music]
2:28 >> Is it back to romper room? It's close.
2:30 We're going to do something really cool
2:31 tonight.
2:32 >> Um,
2:35 so something struck me. I was thinking
2:37 about the last two nights where I
2:39 essentially whed for two hours each
2:42 night. Well, it felt like two hours. It
2:44 was more like an hour and a half, but I
2:46 just whed or or philosophized for like
2:49 90 minutes. I didn't really do anything
2:52 actually. It It felt like three. Thank
2:55 you, producer Brandon. Brandon Brandon
2:57 with the with just because he's in in
2:59 Cleveland right now and they've got the
3:00 the real cold index. What it really
3:03 feels like, right? You know, it's
3:05 actually 12 degrees, but it feels like
3:06 minus 20. He's trying to do that with
3:08 the entertainment value of this show.
3:11 Not going to work. It's not going to put
3:12 me down. I'm not living in shame. I'm
3:15 I'm living in bountiful abundance.
3:18 Anyway, um, let me switch these things.
3:21 Look. God, my hair is shocking. It's
3:25 shockingly bad, but we're going with it.
3:28 We're going full chaos.
3:30 We're going full positivity tonight. And
3:32 and here's what we're going to do.
3:34 [clears throat] Something hit me.
3:37 [laughter]
3:38 It obviously wasn't hair product.
3:44 [laughter]
3:45 Something hit me. Here's what hit me.
3:52 One of the things that OpenAI has
3:54 successfully done
3:57 for me anyway
3:59 is because I've used it so much. It's
4:02 the only LLM that really has my history
4:05 of the past three years.
4:08 And I know I could probably technically
4:10 export it like export my data and import
4:13 that in other things and migrate my
4:15 memory,
4:16 but you know that's like saying you
4:18 could change your defaults in Gmail. I
4:22 don't, but I could, right? No one
4:25 changes their defaults. Well, people
4:27 with prefrontal cortexes that function
4:29 change their defaults anyway. That's
4:32 neither here nor there. Um,
4:35 so I've got ChatGpt knows everything
4:38 about me. It knows about my projects. It
4:40 knows about my writing style. It knows
4:41 that I'm a smartass. It knows that I
4:44 have conversations and I call it Quinn.
4:46 It's got all that stuff, right? Well,
4:48 what it also has is the ability to go do
4:50 research.
4:52 And then what I also realized is all of
4:54 these tools are now so complicated that
4:57 you that you can't it's like you have to
5:00 get a [ __ ] master's degree in every
5:02 single AI tool except you don't. And so
5:05 that's what we're going to play with
5:06 tonight. So here's the basic idea.
5:10 I pulled up a bunch of things like Gen
5:12 Spark and Manis and what else did I pull
5:15 up? midjourney,
5:18 lovable.
5:20 Uh, and we can probably do others. So,
5:22 we can, it doesn't matter. We'll do a
5:24 bunch of them.
5:26 Nano Banana if we want to.
5:29 Runway. Well, it doesn't matter. All of
5:33 them,
5:34 even tools within within chat GPT. And
5:37 so what we're going to do is we're going
5:39 to go come up with some idea, some
5:41 something that where it knows about me
5:44 and then we'll come up with a project.
5:47 And what I'm going to do is I'm going to
5:48 have chat GPT go research what are the
5:51 best practices for how to prompt tool X.
5:54 It doesn't matter what the tool is. And
5:56 and Chat GPT will go find out best
5:58 practices. And then and then it'll come
6:00 back and I'll say, "Okay, based on this
6:03 project and this goal and your best
6:05 practices for that tool, write me a
6:08 killer prompt for lovable. Write me a
6:10 killer prompt for GenSpark designer for
6:12 whatever it is." Let chat GPT do that
6:14 work.
6:16 To keep it semi-entertaining, I won't
6:18 read it. We'll just copy and paste [ __ ]
6:20 You know, in the real world, you'd go do
6:22 that. But anyway, I'm pretty excited
6:23 about that. So So [music]
6:24 tonight's going to be about leveraging
6:26 your memory.
6:30 >> [music]
6:37 [music]
6:40 >> That's a fabulous piece of advice. I do
6:42 that all the time. Yeah. I like what
6:44 what hit me. I was thinking about what I
6:46 could do tonight because the last two
6:47 nights have been shitty. Well, they
6:48 haven't been shitty. They've just been
6:49 talky. Um and I wanted to do something
6:52 demoy because I think producer Brandon
6:54 was about ready to jump. He was about
6:55 ready to fly from Cleveland, but he
6:57 couldn't get out cuz all the planes are
6:59 iced up. They can't he he's basically
7:01 landbound and uh landbound with his
7:05 kids. So, you know, and dogs and cats
7:07 and I don't they probably have a turtle
7:11 knowing knowing Cleveland and Brandon.
7:14 Amtrak still goes, "Yeah, [laughter]
7:17 I'll get on the next train to Denver. I
7:20 like turtles. [laughter]
7:25 >> [gasps]
7:26 >> Oh man. [music] But I was thinking about
7:29 that and I thought, "Oh, that's actually
7:30 a thing I do that I kind of have done
7:33 instinctively."
7:35 And I thought it would be good to do it
7:36 tonight and kind of discover for myself
7:39 what the technique is. Um, and I think
7:42 it'll be good. I think it'll be fun.
7:44 [music]
7:50 [music]
7:51 Epic hair day. Oh no, the hair's a
7:54 full-on disaster. Hairy scary. Yeah, dog
7:57 abundance. Harry Scary. Listen. Uh,
8:01 I'm going full chaos. Full chaos tonight
8:04 on the hair.
8:09 So, today I talked to to Andy and she
8:12 said she caught the beginning of the
8:13 show last night. She's like, "You wet
8:14 your hair. That was weird." And so, I'm
8:16 like, "All right, you want to see what
8:18 happens when I don't wet my hair?
8:21 >> [laughter]
8:32 [music]
8:38 [music]
8:44 >> What's happening, Danielle? What's
8:46 shaking?
8:49 Anybody wants to uh anybody wants to
8:51 pick up hair product for the for
8:53 [laughter] the hair and makeup
8:54 department, you feel free. Ship me ship
8:57 me whatever you think will work.
9:00 [laughter]
9:02 This is my contention is this is the
9:04 worst haircut I've ever had. I have
9:06 never had my hair just go in seven
9:09 different direct. Well, no, I have, but
9:13 I've never had a haircut that [laughter]
9:15 that begs it my hair to go in so many
9:17 different directions at the same time.
9:20 Good thing you don't have a pink bow. I
9:22 have a pink bow. I'll put a I'll put the
9:23 pink bow on. I'll do it.
9:28 I think I'll do it for the new people
9:29 because with zero context, the pink bow
9:32 has got to be disturbing.
9:35 >> [clears throat and cough]
9:37 [snorts]
9:38 >> Oh, yeah. Fantastic. And I know I'm
9:41 wearing it wrong, but we don't care.
9:44 All right. Wait, is that a bug in my
9:46 head? I don't think so. I don't think
9:49 it's a bug. I don't think I've got bugs.
9:51 I don't think I've got bugs.
9:54 [clears throat]
9:55 [laughter]
9:57 [music]
10:03 [music]
10:08 Well,
10:11 you done [music] me in bed. I felt it.
10:14 Tried [singing] to be chill, but just
10:16 the hype that I melted. I fell right
10:18 through the cracks. [clears throat]
10:21 Now I'm trying to [singing and music]
10:22 get back
10:25 before the cool down run out.
10:27 [singing and music] I'll be giving it my
10:28 bestest. Nothing going to stop me but
10:31 divine intervention. [singing]
10:32 Reckoning it's again my turn
10:35 to [music] win some more
10:38 but I won't [singing] hesitate.
10:42 No, my voice is not good tonight. I am
10:45 not there. I ain't there. I didn't warm
10:47 up.
10:50 That was bad. I won't put you through
10:52 that anymore. Champy's just Champy's not
10:54 even looking up. He's like, "That's not
10:56 even worth howling to."
11:01 What you got on screen there, Professor
11:02 Brandon?
11:06 [music]
11:09 AI Salon.
11:11 [music]
11:11 Yeah, that's good. I like it.
11:14 Take a look at what's on screen there.
11:17 Go to community.thesalon.ai.
11:22 If you've not been to the salon.ai, guy.
11:24 You should go.
11:26 [music]
11:28 You're like, "What's that, Kyle?" Well,
11:30 it's a community of like-minded people.
11:32 Do they all wear pink bows?
11:35 What's your weirdness, pink bow man?
11:38 [music]
11:45 [music]
11:50 [music]
11:55 >> [music]
11:56 >> Hey, you know what's really nice?
12:02 You know what I had stuck in my head the
12:03 other day? An Murray. Good lord. An
12:05 Murray. I haven't heard an Murray song
12:07 in forever. Look at that hair. That is
12:09 fantastic. Um, what is going on with Tik
12:12 Tok? We've got nine people here. The new
12:15 Tik Tok sucks, by the way. [laughter]
12:19 I think Silverf Fox was was smart to
12:21 delete it.
12:26 [music]
12:27 America, we're number one. Unless you
12:30 got a successful software platform, then
12:32 we'll [ __ ] it up.
12:34 [laughter]
12:36 [music]
12:38 We're number one. Unless you're talking
12:40 about education. They were number 17.
12:42 [singing]
12:46 [music]
12:56 [music]
12:59 So, does anybody have anything [music]
13:01 that uh -2°
13:05 the bow works?
13:08 Does anybody have anything they want to
13:10 um
13:13 like do in AI? Like maybe I'll do if you
13:17 guys come up with an idea of something
13:19 you want built or experimented with in
13:22 AI, I'll do I'll do my my high memory
13:28 prompting trick tonight on your project.
13:31 So [music] think of something. Chef
13:34 Kelly's here here. Maybe she needs to
13:37 come up with something for She's already
13:39 done like the food dye thing. [music]
13:43 I could do a Skittles sourcing app.
13:53 [music]
13:54 We get the orange Skittles from South
13:56 Africa.
13:58 Green Skittles are from Ireland.
14:04 [music]
14:08 Have I played with Claudebot yet? I
14:10 haven't. Oh, and by the way, that didn't
14:12 take long. They already got cease and
14:14 desisted by Anthropic, so they changed
14:16 their name to like Moette or what's I
14:19 don't know. It's It begins with an M.
14:20 Moat or something like that. [music]
14:26 Oh, we could do the next pet thing.
14:28 That's not actually a bad idea, Brandon.
14:32 >> [music]
14:40 >> Multi. [snorts]
14:43 Claudebot is now multi. [music] Because
14:45 what what's fun is when you're just a
14:48 pile of geeks, you're like, "Hey, I
14:50 know. We'll call this thing Claudebot,
14:53 but we'll spell it with a W instead of a
14:55 U. That's [clears throat] clever." And
14:58 then you launch it to the world. that if
14:59 you're lucky, everyone in the world uses
15:02 it and talks about it and then you get a
15:06 letter from a lawyer that says, "Don't
15:09 do that, asshole." [laughter]
15:12 Like Grock versus Grock. Exactly.
15:17 [music]
15:18 Although that Vicki is one where GRQ was
15:22 there first and then Elon Musk just
15:24 said, "Fuck it. I'm Elon Musk. You can
15:26 come after me if you want. [music]
15:30 I had that experience with StoryVine
15:33 with uh with Twitter where um
15:38 they cease and desisted us.
15:42 Twitter Twitter cease and desisted Story
15:44 Vine because they're like, "We've got
15:45 Vine and you've got Story Vine and you
15:48 should take that down." And we're like,
15:50 "Uh, pretty sure we were first here."
15:52 And they're like, "No, you weren't.
15:54 Here's the evidence." And we're like,
15:55 "No, we were. Here's our evidence." So
15:57 then they were like, "Oh yeah, you were
16:00 there first, but we're Twitter."
16:03 [laughter]
16:04 So So we're going to keep using it. You
16:06 can go [ __ ] yourself. So So that was
16:09 nice. That was That was nice.
16:14 >> [music]
16:16 >> Story Vine did indeed outlast Vine.
16:23 [music]
16:27 Yeah. Like Burger King is Hungry Jacks
16:29 in Australia cuz a little bitty burger
16:32 shop called Burger King was first. Yeah.
16:33 There you go.
16:36 Well, we're doing we're in the middle of
16:37 this right now at the AI Salon. I'm
16:38 actually meeting with a trademark lawyer
16:40 tomorrow. I think I have an idea for for
16:42 us to figure out a way to separate from
16:44 the other AI salon
16:48 [music]
16:53 [music]
16:59 [music]
17:01 cla code skills coworker as something to
17:03 do tonight. No, I'm thinking like more
17:04 like what's a use case? Like what's
17:06 something that you actually want to
17:07 accomplish in the world?
17:11 You want to build something. You want to
17:13 do an ad campaign. I think maybe it
17:15 maybe the idea is to come up with an app
17:17 idea
17:19 and then do research in one app,
17:24 do branding in another app.
17:29 Uh I don't know.
17:33 I'm thinking I'm thinking I don't really
17:36 have the idea yet.
17:38 >> [music]
17:45 [music]
17:52 [music]
17:56 >> Blue.
17:59 [music]
18:04 [music]
18:11 >> [music]
18:23 >> There's been something, baby, I've been
18:26 trying to say
18:29 for an age, and it seems I don't know
18:32 how.
18:35 With a past and a future now surrounding
18:38 me. [music]
18:42 Surrender to whatever treat there can be
18:44 found. [music]
18:48 There's been a little trouble
18:51 since [music] you came to my rescue.
18:58 And if you like all of the rest, I would
19:01 have quit you long ago. But I couldn't
19:04 do that.
19:09 [music]
19:10 Oh, tell me [singing] now. Women and
19:12 wine never went too well.
19:17 Make a man crazy, make him cold as hell.
19:22 [music]
19:23 And a woman that you wish me well.
19:28 But in spite of your shrine,
19:29 [music and singing]
19:30 still gonna have to find my own way
19:34 through.
19:39 [music]
19:40 Like the Mr. Morning, my dream remains.
19:49 All right, [clears throat]
19:51 let's get this party started. You know
19:55 where we're going to start? We're going
19:57 to start with AI.
20:03 The salon.ai.
20:07 That is where we're going to start.
20:10 [clears throat]
20:17 [clears throat]
20:20 Okay. So, if you take yourself to
20:24 community.thesalon.a
20:26 AI, that little banner in the bottom
20:28 right hand corner.
20:30 [clears throat]
20:33 It's going to take you, it's going to
20:34 drop you right onto this page right
20:36 here. Welcome to the AI salon. There's a
20:39 little welcome video.
20:41 And there's the cycle of AI readiness,
20:44 which is play first, create excellence,
20:47 generously lead, and repeat that. And if
20:50 anyone wants me to go over what those
20:52 actually mean, I'm happy to do that. A
20:55 little Zeppelinesque. Oh, that last one.
20:57 Actually, it is a little Zeppelin, isn't
20:59 it? That's Women and Wine by Martin
21:01 Ston.
21:03 Um,
21:06 Kyle is not real. Is this the AI part?
21:09 [laughter]
21:13 Um, okay. So, when you come to the AI
21:17 salon, there's sort of start your
21:18 adventure, there's like four little
21:19 things to do. One is just sort of check
21:21 out, you know, the the sort of welcome
21:23 page. um five stages of AI adoption,
21:26 dismissal, awe, the Kevin Mallister
21:29 moment, wonder and fear, augmentation,
21:32 and then cognitive hyperabundance. So,
21:34 there's just some fun things to look at
21:35 there. Then the next step is introduce
21:38 yourself. If you have joined the AI
21:39 salon, but you haven't introduced
21:41 yourself, go do it right now. One of our
21:44 values is is generosity, and introducing
21:49 yourself is a generous act. And you're
21:50 like, but that's terrifying. What if
21:53 people judge me? What if I get
21:55 cyberbullied? You won't. This community
21:58 doesn't do that. We're not full of
22:00 douchebags.
22:01 Um, it's it's really powerful to
22:04 introduce yourself and become part of
22:06 this community. So, if you haven't done
22:07 that, go do that. Then you can learn our
22:09 values, curiosity, playfulness, empathy,
22:14 generosity, and creating excellence. Um,
22:18 so go do that. Go look at those. Read
22:20 about those. Then you've got a little
22:23 community area. So there's AI salon
22:25 events, there's the community feed,
22:27 community chat, so you can get in there
22:28 and chat with people right off the bat.
22:30 There's salon announcements. And then
22:33 there's three cool cool areas. There's
22:35 the play and create area where we have
22:37 this channel has its own AI learning lab
22:40 area where the irregulars can get
22:42 together and hang out. Follow the dog
22:45 from Lord Digital Gods. That's nice. I
22:47 like that. I like that cover. Very nice.
22:50 Very very nice.
22:53 So [clears throat] if you haven't posted
22:55 in the irregulars for a while, go post.
22:57 Then there's learn and grow and there's
22:59 things like the AI salon mastermind
23:01 practice lab which is tomorrow at uh
23:05 10:00 a.m. Mountain time, noon Eastern,
23:08 uh where we're finishing up our first
23:10 13week cycle of the mastermind practice
23:13 lab. So that's going to be a good one.
23:15 So come to that.
23:17 And then we've got advocacy and policy
23:19 area, partnerships and self-promotion.
23:22 All right. So, there's all sorts of
23:24 things to do at the uh the AI salon
23:26 community. And I think if you haven't
23:29 been there in a while, now might be a
23:30 good time. Drop into come to the salon
23:33 and then drop into the AI learning lab
23:37 space and you can chat with others that
23:39 are here
23:41 and you can also post cool [ __ ] that
23:43 you've created.
23:45 All right. Nice
23:49 Valentine's Crazy Cards. That's not a
23:52 bad idea.
23:55 We should do an app that explores a
23:57 person's name, the history, famous
23:59 people who share it, etc. That's kind of
24:02 cool.
24:05 I like that.
24:10 Is it just a first name or first name
24:12 last name?
24:14 H fascinating.
24:21 I like it.
24:31 Okay,
24:41 this is good. This is good. This is
24:43 good.
24:46 Keep give me a couple of give me a
24:48 couple of uh
24:51 do we want to do app ideas? App or
24:53 business ideas. Just drop either in Tik
24:56 Tok comments or in YouTube comments or
24:58 whatever LinkedIn and Twitter. I can see
25:00 I can see anywhere you post.
25:02 Wherever you are, drop ideas about a
25:06 business idea or an app idea.
25:10 Gemini 3 just got a gentic vision. I saw
25:13 that. That was like two days ago,
25:15 Brandon. But I don't know what it is,
25:18 though. I didn't pay attention to it.
25:20 [laughter]
25:21 I've been a bad man. And my hair is in a
25:24 bad place.
25:27 For someone who doesn't give a [ __ ]
25:28 about things like hair and makeup and
25:31 costume, um, I talk an awful lot about
25:35 my hair because, well, you know what it
25:37 is? Sometimes I look over and see what I
25:39 look like and it terrifies me.
25:42 >> [laughter]
25:45 >> Okay. Seven degrees of Kevin Bacon.
25:48 That's been done, though. Let's come up
25:50 with something something original. Push
25:52 an app all the way to the App Store.
25:57 So, I'd actually have to find one. I
26:00 haven't done one. What? Anybody know an
26:04 app that pushes to that that does uh
26:07 native iOS apps? Which are the vibe
26:10 coding tools? cuz I've only been playing
26:11 Unlovable and they just do web apps.
26:14 Steo, I'm not allowed to post anymore
26:18 after the buck crack image. [laughter]
26:22 I assume you're joking about not being
26:24 allowed to post. If you actually can't
26:26 post, something's broken. We didn't we
26:29 didn't um restrict your access to
26:31 posting. I thought the butt crack image
26:33 was hilarious. Um Emergent does mobile
26:36 apps. Okay, Emergent AI. All right, let
26:39 me go grab that.
26:42 [gasps and snorts]
26:43 Emergent
26:45 AI sh. Let's see.
26:51 app.emer.sh.
26:55 Oh, and I got to pay for it.
26:59 95% off for the first month.
27:03 Announcing our series B. Get the
27:05 discount code. Copy code.
27:13 Buy credits.
27:17 I've got five credits. Upgrade $1 a
27:20 month. Upgrade to standard.
27:26 Setting up your emergent standard plan.
27:34 Subtotal dollar. All right. We're going
27:37 to spend a dollar. [laughter]
27:40 We're spending a dollar on a
27:41 subscription tonight that I can live
27:43 with. The problem is unless I have Vicki
27:46 remind me, I won't cancel this
27:49 subscription and then it's going to
27:50 renew for 20 bucks. Standard tier
27:52 activated. Awesome. Keep vibing.
27:57 Welcome to the standard plan. Okay.
28:01 Organize your introducing projects.
28:04 Create your first project.
28:07 Claude 4.5 sonnet.
28:11 I guess that's probably cheaper
28:15 1 million context two
28:20 GPT 5.2 beta. I think Cloud Sonnet's the
28:24 way to go. All right, we'll come back to
28:26 that. Weren't you going to start in chat
28:28 GPT? I haven't started yet. I'm just
28:30 getting I'm just getting it set up. I'm
28:33 just getting it set up. Good. Good call.
28:36 Good eye. But
28:38 all right. I I still haven't decided
28:40 what I want to do. Someone here did one.
28:42 Someone here did what?
28:46 Oh, yeah. Mimi Side Hustle Mimi pushed
28:48 something to the app store. No, Emmy,
28:49 are you here? What What app did you use
28:52 to to make your app? Hey, everyone. What
28:56 are you working on? Okay, Source Camp,
28:57 you're gonna like this. So, and you
28:59 probably already do this.
29:02 This is kind of an instinctive thing
29:04 that hit me today that I should probably
29:06 actually talk about, which is I've
29:09 realized that because I've got all my
29:12 memory in chat GPT, it knows all my
29:15 [ __ ] All the other tools I use, I use
29:17 in this scattershot kind of way.
29:21 But all the other tools have all gotten
29:23 so complicated that like if you want to
29:25 use them like it's it's a pain in the
29:27 ass to like even understand how to
29:29 prompt them and what to do and what
29:30 what's possible.
29:32 So what hit me was
29:35 you can start in chat GPT come up with
29:37 an idea and because it knows your whole
29:40 history and it knows your writing style
29:42 and it knows your just all your [ __ ]
29:45 You can have chat GPT go research the
29:49 best practices, the latest best
29:51 practices on how to prompt lovable or
29:54 emergent AI or midjourney or whatever.
29:57 It doesn't matter. Claude perplexity
30:01 and then have chat GPT write write a
30:03 good structured sophisticated prompt
30:06 based on who you are, what you know, and
30:08 what you're trying to accomplish for all
30:09 these different tools.
30:12 So basically use chat GPT as home base.
30:15 So I thought that was kind of cool.
30:18 So that's what we're going to do
30:19 tonight. All right.
30:24 I still don't have an idea.
30:28 Oh,
30:30 I have an idea. [laughter]
30:34 My idea is let's have Chat GPT give us
30:37 an idea. Okay.
30:40 So, I'm gonna say um
30:45 tell me what you know about
30:49 me and my
30:54 strategic
30:56 business ideas.
30:59 So, I'm just going to kind of prime chat
31:01 GPT to to start talking about me.
31:05 [sighs and gasps] The through line your
31:06 AI your your career isn't about AI
31:08 storytelling community or the platforms
31:10 individually. It's about agency. Over
31:12 and over you build systems technical
31:15 cultural narrative that give people
31:16 their agency back at moments of
31:18 technology. This is kind of a new thing
31:21 that I I've been talking about agency
31:23 for the past three weeks or so or four
31:25 weeks probably since festivists
31:27 and
31:30 but that's not that's not what my career
31:32 throughine is. That's That's weird that
31:34 it did that. You don't sell tools, you
31:37 sell orientation.
31:44 I'm going to go. Um, it sounds like
31:48 you're
31:53 making [ __ ] up and just trying to blow
31:58 sunshine
31:59 up my ass.
32:01 >> [laughter]
32:02 >> Stop it. Um, look at our history
32:08 and give me something more grounded.
32:14 [clears throat and cough]
32:15 If you don't yell at your chat GPT, if
32:18 you don't take a stand for what you
32:21 think is [ __ ] it will keep giving
32:22 you [ __ ]
32:25 Big spender, big hair.
32:28 Put it in your notion reminders. I I
32:31 decided that notion's not for me. I
32:34 can't I can't spend the next two months
32:37 building a framework to then not use.
32:40 [laughter]
32:41 I can do that with so many other tools.
32:44 Um, okay. What I know about you, you
32:48 repeatedly build explanatory frameworks
32:50 for new tech. That's true. This isn't a
32:52 compliment. Five stages of AI adoption.
32:55 Okay, fine. traditional versus
32:56 generative.
32:58 Combining Mazlavs and icky guy for a new
33:00 diagnostic model. Oh, that's kind of a
33:03 fun thing.
33:09 We could do an app on someone
33:11 discovering their their their passion in
33:14 life.
33:16 Huh.
33:18 Huh. That's fantastic. That's something.
33:21 But that's esoteric.
33:23 Like this app that I saw the other day
33:25 that that
33:28 pissed me off and made me jealous at the
33:30 same time was
33:33 it's such a dumb [ __ ] idea
33:36 that I was like I should have [ __ ]
33:39 done that cuz I cuz I had the idea to do
33:41 something very similar to it and I
33:42 didn't do it.
33:44 And it was uh you upload a picture of
33:47 your pet and it makes a classical like a
33:49 Renaissance painting of your pet and
33:52 then they actually print them out and
33:54 send you a framed thing of your dog and
33:56 they're making like 100 100,000 ARR or
34:00 MR something like that.
34:03 Um okay, this is true. You must yell at
34:06 your AI when it's playing mind games
34:08 with you. You're correct. I oversimplify
34:11 things. You're suspicious of efficiency
34:12 first thinking. I agree with that. You
34:16 treat AI as a cognitive prosthetic, not
34:18 a product. I agree with that. Storyvine
34:20 is a strategic asset, not just a
34:23 business to you. Eh, you're correct.
34:27 Positioning aggressively. We're not
34:29 vertical first.
34:35 You're actively trying to avoid becoming
34:37 a thought leader cliche.
34:40 You reject peppy tone.
34:42 You you reject generic inspiration. You
34:45 call [ __ ] fast. You explicitly ask
34:48 me to stop making things sound like
34:51 marketing. You prefer analog gritty
34:53 imperfect imperfect aesthetics. You
34:56 coined embrace the jank and actually
34:58 mean it. You want substance over polish,
35:01 insight over optimism, sharp edges over
35:04 comfort. Those are actually all true.
35:07 This is why the previous answer annoyed
35:09 you. It sounded like positioning, not
35:10 analysis. your strategic business
35:13 pattern. No poetry. Here it is plainly.
35:16 You enter early chaotic phases of new
35:19 technology. True. You observe where
35:22 people get confused, scared, or seduced.
35:25 True. You build language and structure
35:28 to help them orient themselves. You
35:30 package that orientation as a platform,
35:33 a practice, a playbook, an event.
35:37 You monetize around the clarity, not the
35:39 tech itself. This is a grand mission.
35:42 This is a repeatable operating system.
35:44 Huh? The tension you're actually
35:46 wrestling with. You're stuck between two
35:48 real pulls. You hate [ __ ] and your
35:52 work requires abstraction.
35:56 So, you hate [ __ ] and you love to
35:58 [ __ ] is what it just said. Tik Tok
36:01 pin. Steo, build an ADHD friendly
36:04 version of Notion. That's possible
36:07 except I don't understand notion well
36:09 enough to know what it is. But
36:15 yeah, [snorts] I don't know. I don't
36:16 know yet, but chat GPT does. Yeah,
36:19 that's true.
36:21 Read emails, captured conversations,
36:23 wrote customized letters, put it all in
36:25 my Okay, you guys are talking to each
36:27 other, which is cool.
36:30 All right, this is a hard mute. You want
36:33 things to be conceptually deep,
36:35 practically useful, emotionally honest,
36:38 non-cliche, non-salesy. I, which is
36:41 true. I It is It is my contention that
36:44 you can have things that are all those
36:45 things and still sell things, but I'm
36:47 not very good at it because I'm not good
36:49 at the salesy part. That's something I
36:51 got to work on. Something to work on.
36:54 Okay. This is a hard needle to thread
36:55 and you get impatient when it isn't
36:57 threaded cleanly. Yes. One hard truth.
37:00 No sunshine. You are not trying to build
37:02 one company. You're trying to establish
37:04 a credible point of view. True. Without
37:07 becoming a guru. True. While still
37:10 paying the bills. True. In a moment
37:12 where hype is rewarded more than rigor.
37:14 True.
37:17 This tension shows up in almost every
37:19 request you make. That's fascinating.
37:23 If you want next we can do one of these
37:26 things concretely. Strip your entire
37:28 portfolio down to one core strategic
37:31 claim. That's interesting.
37:34 Identify where you're overexlaining and
37:36 under asserting. Map where ideas are
37:38 signal and which ones are just cognitive
37:40 exhaust
37:42 or do a brutally honest tearown of how
37:44 an outsider would actually interpret
37:46 your work.
37:47 Um,
37:52 go for
37:55 one
37:57 core strategic
38:00 claim. Let me see what it comes up with.
38:05 [gasps] Your core strategic claim. Most
38:07 people in organizations are using
38:09 generative AI backward. The real
38:12 advantage doesn't come from automating
38:13 work faster. It comes from clarifying
38:16 human intent first, then using AI to
38:19 multiply judgment, creativity, and
38:21 confidence. That's it. No metaphors, no
38:24 vibe. It's not bad. Tik Tok pin.
38:28 This sounds way too much like therapy.
38:31 Well, you know what's funny? Rock,
38:32 paper, scissors. Um,
38:35 this channel for the past month or so
38:38 has essentially been therapy. It's it's
38:40 not really therapy, but it's it's been
38:42 me exploring
38:45 um
38:47 who I am, what I value,
38:52 what are the things that are important
38:54 to me,
38:56 so that as I use AI,
39:00 all of the work is anchored in that core
39:04 understanding of who I am. Here's why I
39:06 actually think it's important.
39:11 I feel like we're about to enter a
39:14 massive psychological crisis, like a a
39:18 global psychological crisis
39:22 that kind of looks like this.
39:25 [clears throat]
39:26 Since the indust industrial revolution,
39:28 we have been trained like in school and
39:32 in our jobs and in society
39:35 that time equals money and what we do is
39:39 our value, right? What we do, the tasks
39:43 we do are our value. There are some
39:47 exceptions to it and there's some you
39:49 know some stuff in in more centered kind
39:51 of work that's not that but our core
39:55 and and I would say this is decently
39:57 global c certainly for for western you
40:00 know western countries
40:05 that our personal self-worth is tied to
40:08 the work we do
40:12 and the work we do is about to be
40:14 commoditized and the value of of the
40:16 tasks
40:18 is about to drop to zero for all tasks,
40:22 right? It's it's on [laughter] a it's
40:25 it's been slowly eroding and it's about
40:27 to fall off a cliff. I think 2026 is the
40:30 first year we start to get AI good
40:33 enough that it's it it becomes clear
40:35 that
40:37 it's going to go. And so over the next
40:39 two, three years,
40:42 millions of people
40:46 are going to have their
40:49 purpose
40:52 removed.
40:54 If their purpose is tied to the tasks
40:57 they do
40:59 and that gets stripped away,
41:02 what's left is a bunch of human beings
41:04 without purpose.
41:08 And and like I
41:13 it's probably the single most dangerous
41:16 thing about about what's to happen is
41:19 not that people lose their jobs. People
41:21 will find other ways to work. They'll
41:22 find other ways to make money. The
41:24 biggest crisis I think is people losing
41:27 their purpose.
41:29 And so what I've been looking at what
41:30 the daily practice within the AI salon
41:33 is
41:36 is about working on a daily purpose to
41:38 under or working on a daily practice to
41:41 understand who you are and what you
41:43 value so that you can then choose some
41:47 purpose. So, it does feel like a therapy
41:52 session because that's kind of where
41:54 I've been. I like like
41:57 we're about to enter a [ __ ] storm
41:59 psychologically, globally.
42:02 [sighs]
42:03 Post labor economics meaningf finder.
42:07 Do
42:08 what do you do if you don't have a job?
42:11 That's not a bad idea.
42:14 Finding a post labor meaning of life. It
42:17 It could almost be both. Couldn't it,
42:19 Rick? Like, it it could be like, here's
42:21 here's what I've trained on in my life.
42:23 Here's the [ __ ] that I care about in my
42:25 life.
42:27 Here's [ __ ] I'm good at. Here's [ __ ] I
42:29 love. Here's [ __ ] I'm not good at.
42:31 Here's [ __ ] I hate.
42:36 And this thing could
42:44 could say, here's the kinds of things
42:46 you could be doing. Here's
42:51 with your skills, with your passions,
42:54 assuming that the tasks are going to be
42:56 handled by the machines.
42:59 Here's the kinds of businesses or
43:01 projects you could start. That's not a
43:02 bad idea. Rick McCauley.
43:05 I don't know. Rick McCauley coming in
43:07 hot. He's got a couple of ideas on the
43:08 uh on the rack tonight. I think that one
43:10 might be good.
43:12 I think that one might be good. Remember
43:17 the party talk? Yeah. What do you do for
43:19 a living? What do you do for a living?
43:22 Not who are you?
43:24 Not what do you stand for? Not what do
43:26 you value. What do you do? What do you
43:28 do?
43:31 Because what you do is where your value
43:33 is in today's society. Have it create a
43:36 questionnaire to help with this. Yeah,
43:37 that's that's what I'm thinking is this
43:40 is some sort of
43:43 interviewy kind of app.
43:46 All right. This is not bad. It's not
43:48 bad. Okay. Okay.
43:51 I I'm I'm starting to get something
43:52 here. Okay.
43:55 All right. Uh let me
44:01 uh microphone is in use. Can you hear
44:03 this? Yes, you can hear this. Okay,
44:05 great. I
44:09 have an idea that I want to take this
44:12 core um strategic framework that you've
44:16 come up with
44:18 and
44:21 I want to create a business or an app
44:24 around the idea that
44:29 as the tasks of modern work get
44:31 automated by AI I
44:36 the people that have their personal
44:38 self-worth and value
44:42 directly tied to the tasks they do are
44:45 going to struggle struggle mightily with
44:48 what their purpose is in life when those
44:51 tasks are automated away. When they lose
44:53 their job or when they lose, you know,
44:55 when their entire sector maybe gets
44:57 automated away.
45:01 And so
45:03 what I would like to come up with is a
45:07 framework and an approach and then maybe
45:09 an app
45:11 and maybe a training series
45:14 on how people can take
45:19 their experiences, their education, the
45:22 things they're good at, the things
45:24 they're bad at, the things they love to
45:26 do, the things they hate to do, the
45:29 things that other people tell them
45:31 they're good at and put all of those
45:34 things into this framework into this
45:37 blender. And what this blender will do
45:40 is
45:43 recommend for them, here's the kinds of
45:49 businesses you can create, um things you
45:52 can do in the world
45:55 where you add value that is not tied to
45:57 tasks.
45:59 So this framework is a system
46:03 that allows people who get obliterated
46:07 by AI
46:09 to as quickly as possible
46:12 reconnect to their own personal purpose.
46:16 I don't want it to feel like
46:19 self-help [ __ ] I don't want it to
46:21 feel like pop psychology. I want it to
46:24 be rooted in research and science.
46:32 I want it to be fun and playful
46:35 and joyful because people are going to
46:37 be in a shitty mood.
46:42 And I want it to be
46:44 deeply practical.
46:48 Tell me what you heard.
46:52 All right, let's see where we're going
46:53 here.
46:56 I wish I was anywhere close to the
46:58 person chat GPT thinks I am. That's
47:01 awesome.
47:03 [laughter]
47:07 Oh my god. We're going to need that
47:10 because people are going to be
47:11 searching. I Yeah, exactly. Exactly.
47:14 Rock, paper, scissors. The meaning maker
47:16 app or Well, it's it's icky guy. I think
47:20 it is icky guy, but this is th this is a
47:23 Rick. This is deeper than icky guy. Like
47:26 like ultimately where they get to is
47:28 icky guy if they do this thing right.
47:30 But but this is a bridge from
47:35 desolation
47:37 to
47:38 hope,
47:40 right? Like I feel like there's this
47:42 there's going to be this desolate
47:46 black hole that that people experience
47:49 that it's going to it's cuz it's like
47:51 think about it. If you've done what
47:53 you've done for 20 years
47:57 and all of a sudden they're like, "Oh
47:58 yeah, sorry. That whole thing that
48:02 you've spent your life on, yeah, we're
48:05 not going to do that anymore. Sorry
48:06 about that. Yeah, no, that's just the
48:10 bots are really good at it. So whatever
48:13 you did for that, we don't care anymore.
48:17 That's valueless to us." That's gonna
48:20 [ __ ] shatter people, right?
48:24 So, it's like, how how can you do
48:26 something that as quickly as possible
48:28 gets them out? Okay, here's what I
48:31 heard. Stripped of fluff without adding
48:32 anything new. The problem you're
48:34 targeting is AI automates tasks. A lot
48:36 of people are going to lose more than
48:37 income. They're going to lose their
48:39 self-worth, their identity, their
48:41 orientation in the world because modern
48:44 work trained them often unconsciously to
48:46 equate the tasks I perform equal my
48:50 value as a person. Right? That's there's
48:52 there's the darkness right there.
48:56 There's the darkness.
48:58 Right? The tasks I perform equal my
49:01 value as a person. Now, not everyone
49:03 feels that way, but a lot of people do.
49:06 And I think a lot of people feel this
49:07 way and probably don't even know it,
49:11 but when it's taken away, they'll
49:13 realize it. This is like when I left New
49:15 York City, I didn't realize how much
49:19 living in New York City fed me,
49:24 right? Even living near New York City,
49:27 like when I moved out of New York City
49:28 up to Westchester and Connecticut. Big
49:31 [ __ ] mistake, but whatever.
49:34 But like the difference between living
49:36 there and that energy and living in
49:38 Denver is like quantum. And I didn't
49:41 know that until I left it. And so I
49:42 think it's going to be like that. I
49:44 think there's a lot of people are not
49:46 thinking about what's my purpose in
49:47 life. They know their purpose in life.
49:49 Their purpose in life is show up, do
49:51 their job, get the money, feed their
49:53 family, repeat, right? Take the weekend
49:56 off, repeat.
49:59 And if that core thing is sit, it's
50:02 going to be ugly. Okay? When those tasks
50:05 disappear or are radically devalued,
50:07 people won't just be unemployed, they'll
50:09 be unmed. This isn't theoretical. You're
50:13 anticipating mass role erosion, sector
50:16 collapse, credential devaluation, people
50:19 who did everything right suddenly
50:22 feeling obsolete. This is a huge one.
50:24 Tik Tok question. What's the discussion?
50:26 So the discussion is
50:30 Well, where the where the discussion
50:31 started
50:33 was I want to use chat GPT which
50:36 understands who I am and my background
50:37 and my memory
50:40 to write prompts for other tools. But I
50:43 wanted to come up with some idea that we
50:45 could do that that
50:49 you know we could create an app or we
50:51 could do something and then we could
50:52 build a bunch of [ __ ] around it. But
50:54 where the conversation kind of went is,
50:57 you know, how are how are people gonna
51:01 survive the job shakeup that's coming,
51:04 right? Is it was something around that.
51:07 And when Chad GPT when I asked it to
51:09 give me my core insight and value, it
51:12 was about basic human human centricity
51:15 with AI used as an amplifier of each
51:18 person's agency, right?
51:21 And so, and so it's right now we're
51:24 we're in a we're we're in the
51:26 conversation before we start writing
51:30 prompts for other tools because we're
51:31 we're we're setting the foundation for
51:34 what might be a solution and then I'm
51:36 going to have it go do some research and
51:38 then come back with the research and
51:40 tell us what's going on. Anyway, okay.
51:43 The core insight you're building around
51:45 you want to help people shift from
51:47 taskbased identity to valuebased
51:49 identity. Not what do you do right
51:52 that's someone just said that here my
51:55 personal renaissance I think product
51:57 manager will be gone in five years
51:59 developer can ask an AI to act as a
52:02 product manager well I think that
52:05 product manager as project manager will
52:08 be gone I think product manager as the
52:12 holder of the fidelity of the idea for
52:14 the product will live
52:18 right I think idea people are going to
52:20 be valued. I think horizontal thinkers
52:23 are going to be valued and I think
52:24 people that can get [ __ ] done and
52:26 maintain the fidelity of the idea are
52:28 going to be valued.
52:32 Um, okay. So, your identity is not what
52:36 do you do, but how do you create value
52:38 in the world independent of any one
52:40 task? It's a little wordy, but it's not
52:43 bad. And crucially, the value should
52:45 survive automation.
52:47 It should be portable. It should be
52:49 grounded in human judgment, the system
52:51 you want to build, education. Okay, it's
52:53 this is missing something. Okay, hang
52:55 on. Um,
52:59 this is good, but you're missing a key
53:02 point is that I not only want someone to
53:06 be able to understand what their value
53:08 might be, but I want them to be able to
53:11 connect what their value might be to a
53:13 new purpose in life. if their purpose in
53:16 life historically was tied to their
53:19 tasks and you remove the tasks, you
53:22 remove their purpose. So part of it is
53:24 about rediscovering where your value
53:26 might be. But then the real bridge to
53:31 inspiring them to do the next thing is
53:34 to transform that awareness of potential
53:37 value into a purpose. So, let's make
53:39 sure that we don't miss that as a core
53:42 tenant of whatever it is we're trying to
53:46 solve right now. [laughter]
53:49 Oh, by the way, if you haven't just
53:52 vomited words into chat GPT, you should
53:55 do that more.
53:58 One of the things AI is [ __ ]
54:00 brilliant at is taking garbage that
54:03 comes out of your mouth and going, "Oh,
54:05 let me organize that for you and show
54:07 you what you just said." It's really
54:09 good at that.
54:11 [clears throat]
54:12 Just telling it to generate [ __ ] out of
54:14 nothing just very often is frustrating.
54:17 Yep. The missing bridge is the purpose
54:19 bridge. What you're building isn't just
54:20 value discovery system. It's a
54:23 repurposing system. Oh, repurposing is
54:26 actually really an interesting word
54:29 because if you think about repurch
54:31 repurposing,
54:33 you think like upycling
54:38 Oh wow. [clears throat] Wait. Oh, hang
54:40 on.
54:42 Okay. Repurposing is a really
54:44 interesting idea.
54:47 What popped into my head is the word up
54:51 u upycling.
54:53 Um so and and there's there's the phrase
54:57 upskilling, right? Upskilling people's,
54:59 you know, skills so they can do work in
55:02 the new economy.
55:04 But I think there's I think there's
55:06 something here. Maybe
55:08 maybe [clears throat] the the project is
55:10 something about human upcycling or human
55:13 repurposing. Repurposing is really
55:15 powerful. Um let's play around with
55:18 different ways to think about that and
55:20 articulate that.
55:23 Okay.
55:30 So basically what I'm doing right now is
55:32 I'm just trying to get my head around an
55:34 idea. The great repurpose. That's not
55:36 bad.
55:37 Okay. Clarify the conceptual move.
55:39 Upskilling assumes the person is fine,
55:42 but their skills are obsolete. It's task
55:44 ccentric. It's reactive. It's fragile.
55:46 Repurposing. Upcycling assumes the
55:48 person has enduring value. Focuses on
55:51 recomposition, not replacement. Identity
55:54 level, not task level. This is [ __ ]
55:56 psychology. Whoever said before, "This
55:58 feels like a therapy session." We're
56:00 about to enter a global [ __ ] therapy
56:05 session.
56:07 AI is not about job replacement.
56:11 It's not.
56:14 It's about fundamentally redefining
56:17 how humans deliver value to one another.
56:21 It's wild.
56:23 It's wild. It's [ __ ] wild. People
56:26 look at my hair. My hair is perfect for
56:28 this. Total [ __ ] chaos.
56:31 So, the real move you're making is from
56:34 what should I learn next to how do I
56:37 reim what I already am?
56:44 H
56:47 there's something strong about how do I
56:49 reim what I already am? But what you're
56:53 talking about is being, right? Someone's
56:56 being. How do how do I take
57:00 who I am
57:03 and
57:08 discover that, amplify that, and
57:12 repurpose myself.
57:15 This repurpose repurpose is really good.
57:17 The great repurpose. Rick McCauley just
57:20 said the great repurpose. Oh, no. Silver
57:23 Fox.
57:25 The great repurpose. That's that's
57:27 that's what this is. We're we're we're
57:30 collectively entering a great
57:32 repurposing where whatever our current
57:35 purpose is is about to be shattered to
57:38 some degree, some more than others. And
57:41 it's about as quickly as possible
57:44 understanding who we are, what we value,
57:47 and then what our new purpose is
57:51 independent of our tasks. Okay, I think
57:53 I'm talking in circles now, but take all
57:56 that [ __ ] and stir it in the pot
57:58 here. Let's make some soup.
58:01 [laughter]
58:04 Ah,
58:07 [sighs and gasps]
58:08 existential I because of we. Yeah. Yeah,
58:11 exactly. That's the the piece you wrote
58:13 the other day. Kyle's dictating all
58:16 this. Lol. I know. Normally I'm typing,
58:18 right? I'm I'm doing good dictating. All
58:20 right. Well, but like I have lots of
58:25 ideas and I can't type them all fast
58:27 enough. So talking's good. Good. There
58:29 is something here and you're not
58:31 actually talking in circles. You're
58:33 circling a center of gravity. Let me
58:35 condense what you just said into
58:37 something coherent, sharp, and buildable
58:39 without sanding off the edge. I'm going
58:40 to do three thi three things. Name the
58:44 idea cleanly, articulate the thesis of
58:46 the great repurpose,
58:48 and turn being into purpose, a concrete
58:52 system you can actually design around.
58:56 The name is legit. The great repurpose
58:59 works. Silverf Fox, congratulations.
59:01 Chat GPT thinks you're brilliant.
59:04 I also happen to think you're brilliant.
59:06 Silverf Fox is always coming up. She can
59:08 like I don't know if you were a
59:10 copywriter in your life, but uh if you
59:12 weren't, you missed a calling. You're
59:15 really good at it. Um okay. Not as
59:18 branding yet, but as a historical frame.
59:21 It does what you need. Oh, okay. It
59:24 signals scale. The great repurpose. It
59:26 avoids dis avoids disruption cliches. It
59:30 centers humans not jobs.
59:34 [clears throat]
59:37 Human repurpose. My repurpose
59:39 repurposing.
59:45 I don't know. Okay. Importantly
59:47 positions this moment as
59:50 not a wave of unemployment but mass
59:52 misalignment of purpose. That's a real
59:54 claim. The core thesis. Clean no loops.
59:58 Here's the soup reduced. We build our
1:00:01 sense of purpose around ta. We we built
1:00:06 our sense of purpose around tasks. AI is
1:00:08 dissolving tasks. So purpose is
1:00:11 collapsing. That's not true for all
1:00:13 people.
1:00:16 Uh
1:00:18 your core thesis is a little reductive.
1:00:21 It's it's not true for all people that
1:00:23 we built our sense of purpose around
1:00:25 tasks.
1:00:29 I like the strength of it, but I don't
1:00:31 like the absolute nature of it. So
1:00:35 why don't we reframe it as for anyone
1:00:39 who has built their purpose around
1:00:40 tasks, they're about to enter a [ __ ]
1:00:43 storm of lack of purpose. And
1:00:50 whatever we're building is going to help
1:00:52 with that.
1:00:55 Uh [clears throat] uh uh uh uh uh
1:00:56 [laughter] uh uh uh uh uh uh uh. Good
1:01:00 correction. You're right. The absolutism
1:01:02 weakens it. Oh, stop kissing my ass.
1:01:06 [laughter] God damn.
1:01:08 So,
1:01:10 it's so exhausting.
1:01:13 Revised core thesis. For people whose
1:01:15 sense of purpose has been tightly
1:01:17 coupled to the tasks they perform.
1:01:29 No, that's not right either.
1:01:33 We've lost something.
1:01:37 Most human beings won't hear my value is
1:01:41 tied to the tasks I perform.
1:01:44 That's not a human thing. That sounds
1:01:46 like an economics white paper.
1:01:50 What I want this to be about is
1:01:55 we've got a societal construct globally
1:02:00 that work equals value. That what we do
1:02:04 is where our value is. And for a lot of
1:02:06 people, their sense of purpose is tied
1:02:10 to their work.
1:02:12 And work is made up of tasks and the
1:02:15 tasks are going to get automated. So
1:02:18 it's not that the work is going to go
1:02:20 away. It's that the tasks are going to
1:02:21 get automated and taken away from
1:02:23 people. So that's a more sophisticated
1:02:27 chain of value than just people thinking
1:02:30 that tasks are where their value are. No
1:02:32 one thinks like that. Stop being a
1:02:35 ninny.
1:02:37 Okay.
1:02:39 [laughter]
1:02:44 [ __ ] chat GPT. Fair. You're right to
1:02:47 call that out. The earlier framing
1:02:50 collapsed a human story into an abstract
1:02:52 variable. Yes, it did. Chat GPT.
1:02:57 Oh my god. What we actually lost. Okay,
1:02:59 I don't care what we lost. Tell me what
1:03:00 you're going to do about it. The correct
1:03:02 causal chain. Let's say it cleanly.
1:03:03 Globally, we've created we we've equated
1:03:05 work with value.
1:03:08 Yes.
1:03:09 gross domestic product. For many people,
1:03:12 work is where purpose lives. Work is
1:03:15 expressed through tasks. AI is
1:03:17 automating tasks, not abolishing work.
1:03:19 But when tasks disappear, people lose
1:03:21 their interface with purpose.
1:03:24 Yes, that creates a crisis of meaning,
1:03:28 not just employment. This is actually
1:03:29 really good. This is really good. That's
1:03:32 the story. That's the storm. The revised
1:03:35 core thesis is human, not academic. A
1:03:38 lot of pe for a lot of people work has
1:03:39 been the primary place where purpose
1:03:42 contribution and value show up in their
1:03:44 lives. As AI automates more and more of
1:03:46 the tasks that make up the work, people
1:03:48 are going to lose their sense of how
1:03:50 they matter. Even if work itself doesn't
1:03:53 disappear. The great repurpose exists to
1:03:57 help people reconnect who they are to a
1:04:01 sense of purpose that isn't dependent on
1:04:03 any specific set of tasks. That's really
1:04:06 quite good.
1:04:09 A shorter, sharper version. When tasks
1:04:11 get automated, work doesn't vanish.
1:04:13 Meaning does. The great repurpose helps
1:04:16 people reconnect their sense of purpose
1:04:18 to who they are, not just what they do.
1:04:21 Okay, this is good.
1:04:24 Okay. Um, I want you to I'm gonna throw
1:04:29 this in a canvas.
1:04:32 Hang on a sec.
1:04:36 Okay,
1:04:39 I'm going to go canvas. I'm going to say
1:04:41 I want you to
1:04:43 put that what is this called? Uh that
1:04:46 thesis
1:04:51 into a canvas
1:04:55 so I can edit it.
1:04:59 [snorts]
1:05:00 All right, so that's going in there.
1:05:02 Beautiful. Beautiful, Bob. Beautiful.
1:05:05 That's fantastic.
1:05:07 It's really good. Really solid stuff.
1:05:11 Just awesome. Awesome stuff. Fantastic.
1:05:17 Alrighty then. I think I should probably
1:05:20 turn this into a project, shouldn't I?
1:05:25 Move to a project. New project. It's
1:05:28 going to be called the Great Repurpose.
1:05:47 Okay, beautiful. Now,
1:05:52 let's go back into this chat.
1:05:56 All right, there's our canvas. Done.
1:06:00 I've put that into an editable canvas. I
1:06:03 can cut it 30 or 40% without losing
1:06:05 meaning. I can make it harsher, softer,
1:06:09 or build the next canvas. What this is,
1:06:12 what this is not, or who this is for.
1:06:15 Okay. What we are about to do
1:06:20 is
1:06:25 to use multiple AI tools
1:06:32 to
1:06:35 flesh
1:06:37 this idea out into a
1:06:44 usable, helpful full
1:06:48 framework
1:06:53 and platform.
1:06:59 This is really quite good. This is this
1:07:01 kind of exciting to me. Anybody else
1:07:03 digging this Tik Tok question?
1:07:06 Why are you singleshotting it?
1:07:09 Do you know about the frameworks?
1:07:12 Do I know about what frameworks?
1:07:16 So you're running a crew framework
1:07:18 prompt.
1:07:20 Oh, I all those different frameworks.
1:07:23 Yeah, I Well, so so I do, but I also
1:07:28 like they all have their advantages and
1:07:30 disadvantages.
1:07:32 What I'm doing right now is just trying
1:07:34 to get the thoughts out of my head. So I
1:07:36 am singleshotting it right now because
1:07:38 I'm just trying to get the thoughts out
1:07:39 of my head. What I'm about to have chat
1:07:41 GP2 chat GPT do is go research best
1:07:46 practices for a bunch of different other
1:07:48 tools. Right? So I'm going to have for
1:07:50 example I'm going to have it do research
1:07:52 in Manis. So rather than go to Manis and
1:07:56 write my own structured prompt, I'm
1:07:58 going to have chat GPT go look at best
1:07:59 practices for for how to do research in
1:08:02 Manis. Figure out what frameworks are
1:08:06 best practices for that. then have it
1:08:07 write a prompt for Manis based on this
1:08:12 thing that I'm trying to get out of my
1:08:13 head and then have Manis go do that work
1:08:15 and then do that for multiple tools. So
1:08:17 I will use those frameworks. I just my
1:08:20 brain
1:08:21 the minute you give me a framework and
1:08:23 say follow this recipe, my brain rebels
1:08:26 and I want to smash my computer against
1:08:27 the wall. So while I like frameworks,
1:08:30 they drive me [ __ ] crazy. I invent a
1:08:33 lot of frameworks because I like getting
1:08:35 my thoughts together like that. I hate
1:08:36 following them. So, let's just Welcome
1:08:38 to the neurode divergent loveliness. The
1:08:41 prompt frameworks. Yeah, I get it.
1:08:44 Um, I think this
1:08:49 this precipice we're on needs a
1:08:50 catchphrase. The great repurpose is
1:08:52 wonderful. Wonderful. Silverf Fox.
1:08:56 Yeah, I agree. I think this is this is
1:08:58 really good.
1:09:02 Why not council of LLMs? Possibly.
1:09:05 Council of LLMs. I just I'm because all
1:09:10 I wanted to do tonight was use Chat GPT
1:09:12 as a home base to go write prompts for
1:09:14 other things and then we started running
1:09:15 down this rabbit hole. So So my my my
1:09:19 purpose for tonight has been a little
1:09:21 derailed by the the magnitude of this
1:09:23 idea. I think this is a really good
1:09:24 idea. Okay, what we're about to do is
1:09:26 use multiple ideas to go flesh this idea
1:09:28 out into a usable, helpful framework and
1:09:31 platform. Um,
1:09:34 let's see. Um,
1:09:47 [gasps]
1:09:48 I'd like to start with two
1:09:53 planning
1:09:55 exercises.
1:09:57 One is a strategic
1:10:03 uh business
1:10:18 brainstorm.
1:10:23 The other is a creative
1:10:29 director
1:10:32 um
1:10:34 fleshing this idea out. [clears throat]
1:10:41 Let's start with
1:10:45 you as a
1:10:48 business strategist
1:10:55 and in a canvas and I I'll I'll select
1:10:59 another canvas. Let's throw another
1:11:01 thing in a canvas here.
1:11:03 And in canvas, um, write me a
1:11:09 business
1:11:12 business brief
1:11:17 that
1:11:19 can serve
1:11:22 as the foundation
1:11:26 for
1:11:28 lots of executional
1:11:31 ideas. All right.
1:11:33 So let's have it think like a business
1:11:35 strategist here. The great repurpose
1:11:38 business brief foundational draft
1:11:42 human centric platform framework set of
1:11:44 experiences designed to help people
1:11:47 whose sense of purpose like I could see
1:11:49 this being in-person workshops like you
1:11:53 know going to a job site that's about to
1:11:55 have everyone [ __ ] laid off and you
1:11:58 know do stuff there. This is really
1:12:00 cool.
1:12:06 All right, there's that.
1:12:13 That's good.
1:12:15 All right, great. Let's see. Great. Now
1:12:19 do the same [clears throat]
1:12:22 as a creative brief
1:12:26 from a world class
1:12:30 creative strategist
1:12:35 who
1:12:37 will provide the foundation for
1:12:43 how we communicate.
1:12:46 and
1:12:49 express the ideas of the great
1:12:54 repurpose. Oh, I have a cool thing we'll
1:12:56 do next.
1:12:58 Repurpose.
1:13:00 If you haven't used Gen Spark Designer,
1:13:03 it's [ __ ] insane. It's really good.
1:13:06 What the world needs now. What do you
1:13:10 love doing
1:13:12 even if unpaid? What are you good at?
1:13:14 Superpower. What does the world need?
1:13:17 What gives you energy and meeting long
1:13:18 term? Is that is that icky guy? Is that
1:13:21 right out of icky guy? Rick McCaulay.
1:13:26 I think it is, isn't it?
1:13:34 Uh, is there an AI that can transform
1:13:38 voice to text like a built
1:13:41 like a what? Like a built
1:13:44 like a built I don't know what that rest
1:13:47 of that sentence is. That's icky guy.
1:13:48 Okay, good. [sighs]
1:13:52 Um
1:13:55 create let's let's see what the creative
1:13:57 brief looks like. Let's go look at this
1:14:00 creative north star. The great repurpose
1:14:02 is a cultural and personal
1:14:04 reorientation, not a program. Okay, so
1:14:06 here's what I'm going to do. I'm going
1:14:07 to close this. We're going to go back to
1:14:09 our project.
1:14:10 How do I close this? the great reverse.
1:14:12 Okay, so we've got this initial chat
1:14:15 that started as just this loose vomiting
1:14:19 of ideas. Then we threw in Silver Fox's
1:14:23 beautiful name for this
1:14:25 and a bunch of ideas that you guys have
1:14:28 contributed and and so now we have the
1:14:30 basic description of what the great
1:14:32 repurpose is. We have a business brief
1:14:35 and we have a creative brief. Cool.
1:14:39 So I'm going to do two things now. I'm
1:14:40 going to say I'm going to go research.
1:14:43 Deep research. Do I want to do deep
1:14:44 research? I don't. But I'm going to go
1:14:46 thinking. Let's flip chat GPT into
1:14:49 thinking mode so it'll think longer.
1:14:53 I'm going to say, um,
1:14:56 I want you to go research,
1:15:02 um, best practices
1:15:08 for how
1:15:11 to prompt
1:15:14 both perplexity
1:15:17 and manness.
1:15:22 to do foundational
1:15:26 research for this project.
1:15:33 Come back to me with
1:15:38 your
1:15:40 recommendations
1:15:44 on
1:15:46 both
1:15:47 as well as best
1:15:51 practices for
1:15:56 how to provide
1:16:01 underlying research that supports
1:16:06 the ideas here. Okay. So, chat GPT now
1:16:13 we're doing this in a project. So, so it
1:16:15 it knows the the chat we had before.
1:16:18 This is a new chat within a project.
1:16:22 And so, it's now going out looking for
1:16:24 best practices for perplexity and
1:16:25 manace. And then so what I'm going to
1:16:27 have it do is it have it think about
1:16:29 best practices, go learn them, come
1:16:31 back, tell me them so it's in the
1:16:33 context window.
1:16:35 And then I'm going to have it write a
1:16:38 research prompt for perplexity, a
1:16:40 research prompt for Manis. And then
1:16:42 we'll go turn those things loose.
1:16:46 And then I'm going to have it do the
1:16:48 same thing for Gen Spark Designer.
1:16:52 And I'm going to say, use the creative
1:16:54 brief that that our creative director
1:16:56 wrote before and write a
1:17:00 uh a creative brief for a campaign
1:17:03 introducing
1:17:05 the great repurpose. All right, so
1:17:07 that'll be cool. Okay, here's how I
1:17:10 prompt perplexity versus manis to do
1:17:12 foundational research. Perplexity is
1:17:15 best when you want web grounded answers
1:17:17 with citations and you're willing to
1:17:19 dive to drive with a tighter steering
1:17:22 wheel. Narrow prompts iterative passes.
1:17:27 What works best
1:17:30 friends for late again tonight? Rewind.
1:17:34 And I just got to the part about
1:17:35 introducing yourself. I will need to do
1:17:37 this ideally before the mastermind
1:17:39 meeting tomorrow. Yes, please do.
1:17:41 Awesome.
1:17:42 hope to catch up to the present in 25
1:17:45 minutes. Well, so first of all, thank
1:17:47 you for, you know, um
1:17:51 taking what is often the silliness here
1:17:54 serious enough to go back and look at
1:17:56 it. Um I I think we've we've hit on
1:17:58 something really interesting here
1:18:00 tonight. and and we did not start like
1:18:03 this could have very easily gone down
1:18:05 the route of let's make a a you know a
1:18:08 pet picture app and figure out how to do
1:18:11 that. Um
1:18:15 but in well this was kind of cool in
1:18:19 going to chat GPT to ask chat GPT to
1:18:22 explain to me what it knows about me. It
1:18:26 revealed something that inspired a bunch
1:18:29 of people to sort of kick it over into
1:18:31 this into this deeper more existential
1:18:33 thing which is kind of cool. Okay. Avoid
1:18:36 few longshot examples.
1:18:39 Okay. My recommended perplexity work
1:18:41 workflow four different passes.
1:18:44 What framework what key terms exist?
1:18:47 Evidence harvest stats peer-reviewed
1:18:49 findings. Perplexity prompt template.
1:18:52 Copy and paste
1:18:54 prompt. You are my research retrieval
1:18:56 assistant. Goal: Do that task.
1:18:59 Key findings. This lines up. Okay. So,
1:19:02 wait.
1:19:04 At least three. If you can't find strong
1:19:06 Okay,
1:19:08 so
1:19:12 use this format repeatedly. Swap the
1:19:15 bracketed parts.
1:19:19 This is cool.
1:19:26 Let's do um let's flip this over to
1:19:31 canvas again. Let's get rid of thinking.
1:19:33 We don't need thinking.
1:19:36 Let's say um put
1:19:41 the perlexity
1:19:43 prompt
1:19:45 in one canvas
1:19:48 and the manis prompt
1:19:53 into another.
1:20:03 You are my research retrieval assistant.
1:20:06 Insert topic here.
1:20:10 Manis. Okay, that's cool.
1:20:29 Okay. So, so here's what I'm going to
1:20:31 say. I'm going to say perfect.
1:20:36 Use your framework
1:20:42 to write
1:20:44 a detailed
1:20:46 perplexity
1:20:48 prompt
1:20:50 about
1:20:53 research. for the
1:20:59 great repurpose
1:21:08 initiative
1:21:11 based on our other discussions
1:21:17 about it.
1:21:21 Here's a fully formed, detailed
1:21:24 perplexity prompt tailored. So, here's
1:21:28 why this is exciting to me. I haven't
1:21:31 used perplexity in probably a year.
1:21:36 And so, I don't really know its
1:21:38 personality anymore. I don't know what
1:21:39 it's good at, what it's not good at.
1:21:41 Like, the fact that this thing went and
1:21:43 found that [ __ ] out and can bring it
1:21:44 back to me. Okay, you're you're okay.
1:21:47 build a rigorous well-sighted evidence
1:21:49 base for the Great Repurpose Initiative,
1:21:52 a project exploring how modern societies
1:21:55 have culturally linked work to value and
1:21:58 purpose. How automation, especially AI,
1:22:01 is removing tasks rather than
1:22:03 eliminating work outright, and how this
1:22:06 shift may create a crisis or reinvention
1:22:09 of meaning for people whose sense of
1:22:11 purpose has been closely tied to their
1:22:14 work.
1:22:16 The research is not meant to be alarmist
1:22:18 or reductive. It should support a
1:22:20 sophisticated chain of reasoning about
1:22:23 culture identity. Okay. Core framing. Do
1:22:26 not simplify this. Okay. Good.
1:22:28 Constraints.
1:22:30 Fine.
1:22:34 Insert one topic only. Topic focus one
1:22:37 per run.
1:22:44 task. Key findings.
1:22:59 I'm just going to copy the whole thing.
1:23:00 It looks like it's asking me to do this
1:23:02 in little piece parts. I'm not going to
1:23:04 do that.
1:23:06 I'm just going to copy all this and let
1:23:08 Perplexity figure it out.
1:23:11 Tone and style.
1:23:14 Okay, copy. So, now we're going to go to
1:23:17 Plexity.
1:23:23 And we're going to just paste that
1:23:24 [ __ ] in and go.
1:23:28 I'm not upgrading to pro. I'm going to
1:23:30 do the free free ass version. Your
1:23:33 answer was upgraded
1:23:36 to pro search.
1:23:42 Skip.
1:23:46 Okay.
1:23:50 And now let's go back to this and say
1:23:54 um now
1:23:56 write me a manus prompt
1:24:03 for research
1:24:06 of the project.
1:24:11 M.
1:24:35 All right, we done. Nope.
1:24:41 >> [clears throat]
1:24:44 >> The Great Renaissance was your art for
1:24:46 your live tonight. Oh, that's hilarious.
1:24:48 That's great.
1:24:50 That's awesome.
1:24:52 Yeah, the great I've I've been talking
1:24:54 about the Great Renaissance for three
1:24:55 years now that what we're entering is a
1:24:57 great renaissance. But but I think to
1:25:00 get to the great renaissance, people
1:25:04 people on mass have to discover their
1:25:06 purpose because if if if the core of
1:25:10 society loses its purpose, we're all
1:25:12 [ __ ] [laughter]
1:25:14 Just to be to be blunt, you could argue
1:25:17 that, you know, we're in the middle of
1:25:19 that right now. But right now, people
1:25:21 think they have a purpose. Okay,
1:25:24 let's go. Manis
1:25:29 Manis hands on
1:25:34 Manis from Meta. [laughter]
1:25:37 Login expired. Fine. Log me back in.
1:25:42 Artists are the only one who always made
1:25:45 both
1:25:47 in abundance. In abundance, love and
1:25:50 time.
1:25:52 In a post scarcity world, the rarity is
1:25:56 love and more time. Yep. [clears throat]
1:25:59 Yep.
1:26:03 He is cursing. Who? Me?
1:26:09 Please save this. I find it so
1:26:10 interesting. Please save what? The the
1:26:12 prompts.
1:26:14 They're all in my history.
1:26:18 Okay,
1:26:20 here we are at Manis. Introducing Manis
1:26:23 skills. I don't care about your stupid
1:26:24 skills. Probably should, but I don't.
1:26:27 Okay, pasted content. How much is that?
1:26:31 4.62K.
1:26:34 Um, follow
1:26:36 the this prompt.
1:26:40 Okay. Boom.
1:26:43 All right. Now, we're going to go back
1:26:44 here.
1:26:48 And we're going to do new chat.
1:26:52 And I'm gonna say now
1:26:56 I want you to
1:27:03 to write
1:27:05 a campaign
1:27:09 brief
1:27:11 for a
1:27:14 social media
1:27:19 launch campaign.
1:27:26 for the great repurpose
1:27:33 project initiative.
1:27:42 Use the existing
1:27:47 business
1:27:51 and creative briefs
1:27:55 for the project
1:27:57 as the basis.
1:28:04 That's good.
1:28:06 So, we're in a new chat. Hopefully, it's
1:28:08 going to go look. Here's a clean,
1:28:09 strategic, non-bullshitty campaign brief
1:28:12 you could actually hand to a creative
1:28:14 team or use yourself to drive execution.
1:28:18 All right. Make the great repurpose.
1:28:22 Name the moment. Reframe AI anxiety into
1:28:25 agency. I like that. Shift from shift
1:28:27 the narrative from AI is taking
1:28:31 to we are being freed. Now what? I like
1:28:34 that position. The great repurpose as a
1:28:37 long arc initiative.
1:28:40 Secondary objectives. Primary.
1:28:46 This feels fundable.
1:28:52 There any VCs on the live tonight?
1:28:56 DM me. Let's go raise $30 million and go
1:28:59 do this, [ __ ] Okay. Um
1:29:04 Okay. Go
1:29:07 research best practices
1:29:12 for how to prompt
1:29:16 GenSpark designer
1:29:20 to
1:29:24 leverage this creative brief
1:29:28 and
1:29:30 build a
1:29:35 social
1:29:39 campaign
1:29:44 around it.
1:29:50 All right, let's [clears throat] just
1:29:50 see what that does.
1:29:53 [sighs]
1:29:54 Artist the only ones who ever made both.
1:29:57 Okay, that we talked about. Okay, that's
1:29:59 good. That's good.
1:30:02 Uh Diana, I know venture capitalists.
1:30:04 Cool. I don't know if this
1:30:07 a venture capitalist is gonna say,
1:30:09 "What's the ROI? What's the business
1:30:11 model?" Like, I'd need I'd need like a
1:30:13 whole night with Chat GPT to come up
1:30:15 with that. [laughter]
1:30:20 But actually,
1:30:22 maybe what we'll do is I'll play with
1:30:23 this over a couple of nights because
1:30:26 I think I think what's ultimately
1:30:28 interesting about this like like what
1:30:32 I'm doing right now is kind of
1:30:33 foundational stuff, right? The the the
1:30:35 the launch campaign is not foundational,
1:30:38 but the research stuff is. What I want
1:30:40 to do is I want I basically want to keep
1:30:43 pulling interesting stuff from other
1:30:45 tools back into this conversation.
1:30:48 And then what we could do is come up
1:30:50 with like what are all the executional
1:30:52 pieces of this that could be, you know,
1:30:55 sort of developed, right? You could have
1:30:58 online courses, in-person courses, you
1:31:01 know, um job repurposing programs for
1:31:05 companies that are about to lay off half
1:31:07 their staff.
1:31:08 Um, you know, you could go into m
1:31:11 municipalities create, you know,
1:31:13 nonprofit governmental programs that are
1:31:17 based on this. There's it's like there
1:31:21 this this feels big and important.
1:31:25 Um, all right. Did it figure it out?
1:31:28 Sample prompt you could feed your social
1:31:32 media. Use the following creative brief
1:31:35 deliverable.
1:31:44 Think of the Gen Spark designer as a
1:31:45 collaborator, not a tool. That better
1:31:47 you brief it like a human creative
1:31:48 partner. Okay.
1:31:51 So, write a complete
1:31:54 prompt that includes
1:31:58 the
1:32:00 uh the campaign brief.
1:32:04 And I haven't read the campaign brief,
1:32:06 so it could suck.
1:32:09 [clears throat]
1:32:13 Role in mindset. You're a senior
1:32:15 creative director and social campaign
1:32:17 designer with deep experience in thought
1:32:20 leadership campaigns, cultural reframing
1:32:22 initiatives, human- centric technology
1:32:24 narrative, social first storytelling.
1:32:27 You think in ideas first, visuals
1:32:29 second, and never default to generic AI
1:32:32 futurism.
1:32:34 The great repurpose.
1:32:36 Oh, one thing I'm going to add to this.
1:32:39 Um,
1:32:41 I'm going to I'm going to talk this.
1:32:44 One thing that I've noticed is that
1:32:47 anytime I do a creative campaign that
1:32:49 involves AI,
1:32:51 the creative programs make cheesy
1:32:55 sci-fi looking graphics from the 1980s
1:32:59 or 1990s that are [ __ ] horrible.
1:33:02 Period. This is about the great
1:33:04 repurpose of human beings
1:33:08 repurposing their lives. So, let's make
1:33:11 sure if it's not in the creative brief
1:33:14 that we put things in there that talk
1:33:16 about the core of this campaign is
1:33:21 clarity and humanity.
1:33:30 Part of being on the planet for a long
1:33:32 time is you get to just know that this
1:33:34 thing is going to automatically make
1:33:36 some stupid [ __ ] [laughter]
1:33:40 Okay. It wrote the addendum.
1:33:43 Okay.
1:33:46 Fine.
1:33:54 Okay. You don't stop telling me why the
1:33:56 [ __ ] that you just wrote works. I don't
1:33:58 care. Okay, great. Now in core
1:34:03 porate
1:34:06 your addendum
1:34:09 into the single
1:34:12 prompt for genspark
1:34:15 designer.
1:34:17 Okay,
1:34:18 beautiful, beautiful, beautiful. Every
1:34:21 is this making sense? Does anybody have
1:34:23 any questions?
1:34:27 Um, who was it that said they the new
1:34:29 venture capitalist? Diana,
1:34:32 if you do and want to make intros,
1:34:34 please DM me on this in the AI salon.
1:34:38 The salon.ai community.thesalon.ai.
1:34:42 All right. Um, okay. Rolling mindset.
1:34:46 Here's this the great repurpose.
1:34:50 All right. Here's our big ass prompt.
1:34:52 See, look. We're doing structured
1:34:53 prompting. We're using prompting
1:34:55 frameworks. [laughter]
1:34:57 Just I'm not writing them and I'm not
1:35:00 following someone else's stupid [ __ ]
1:35:02 framework. Even though I'm writing a
1:35:04 book that's about to introduce a bunch
1:35:05 of frameworks. Shut up. Okay.
1:35:10 Go to Gen Spock.
1:35:14 Gen Spark
1:35:16 AI. And then we're going to go to AI
1:35:19 designer.
1:35:21 If you've not used this tool before, it
1:35:23 is really quite cool.
1:35:26 All right. So, I'm going to just paste
1:35:28 in all that [ __ ] that Chat GBT just
1:35:31 wrote. So, I hope you're seeing the the
1:35:34 method to the madness here, right? The
1:35:36 idea is chat GBT has lots and lots of
1:35:40 context already that can serve as like
1:35:42 context home base and then we can have
1:35:45 it head out into the world and do [ __ ]
1:35:47 for us. What? Why did that do that?
1:35:55 All right, let's see. Thinking.
1:35:58 If you haven't watched this thing work,
1:35:59 it's really [ __ ] cool.
1:36:02 It's using the tool think. So, it's it's
1:36:04 read it's read our big prompt.
1:36:07 This is a comprehensive creative brief.
1:36:09 Now, it's thinking. Now, it's using the
1:36:12 tool task assignment. Now, it's using
1:36:14 the tool parallel search. Now, it's
1:36:16 using the tool image search. So, it went
1:36:18 off to find some images,
1:36:21 I guess, about people losing their
1:36:23 purpose
1:36:24 and some color schemes and some fonts
1:36:28 and more distressed people. And look,
1:36:30 it's got warm neutrals. It's got colors
1:36:33 for for the brand. Very cool. Cuz we
1:36:36 wanted humanity. We didn't want it to
1:36:37 look like [ __ ] robot [ __ ] It
1:36:40 looks like we're on the right track.
1:36:42 Have you seen this thing before? This
1:36:44 thing's insane how it does what it does.
1:36:49 Now, I could have come in here and just
1:36:51 said, "I'm working on a project called
1:36:53 Great Repurpose, and could you make me a
1:36:55 launch campaign?" And it would.
1:36:59 But this is now all rooted in all that
1:37:01 other stuff that we talked about
1:37:04 which is rooted in Chachi PT's memory of
1:37:07 all the things it and I have ever talked
1:37:10 about. Right?
1:37:12 We need Kelly Bosch Bash Kelly Bash
1:37:18 understand images.
1:37:22 So it's thinking this is an incredibly
1:37:24 comprehensive something.
1:37:27 This is an incredibly comprehensive
1:37:28 brief.
1:37:30 Here's what needs to be delivered.
1:37:32 That's cool. Okay.
1:37:35 Understand images. Let's look at these
1:37:37 things. Can we look at these? No.
1:37:45 And at some point it'll start designing
1:37:48 [ __ ] and building [ __ ] But right now
1:37:49 it's doing it's like reading the brief
1:37:52 and and educating itself and sourcing
1:37:56 things and grabbing colors and grabbing
1:37:58 fonts and grabbing images which it will
1:38:01 then generate its own images.
1:38:04 This entire show has been a long prompt.
1:38:06 One long prompt. I'll be busy with this
1:38:09 tomorrow. Yeah, it it has. This is
1:38:12 you're you're right, Source Camp. Like
1:38:14 tonight has essentially been
1:38:17 th this is one pro this. Okay. Okay.
1:38:22 Hear me out here.
1:38:29 This is where I think we go in the
1:38:31 future.
1:38:33 that our job is to unearth ideas
1:38:42 and then be nimble enough.
1:38:48 unear the ideas, articulate them in a
1:38:52 way that's consistent with who you are,
1:38:53 what you believe,
1:38:58 and then use,
1:39:01 you know,
1:39:03 multiple tools to execute multiple
1:39:09 iterations of different phases of the
1:39:11 project, right? Like we did two
1:39:13 different is I guess we can let this
1:39:15 thing just keep going. Is let's see. Oh,
1:39:17 generating images. So, it's starting to
1:39:18 go. So, let's see. Tool understand
1:39:21 images. Tool think tool design
1:39:24 preparation.
1:39:26 Tool design preparation. Design prep.
1:39:28 Design prep. Generate image. Generate
1:39:30 image. Generate image. So, now it's
1:39:32 starting to build some [ __ ] Here they
1:39:34 come.
1:39:35 Let's see what we got here, people. Do
1:39:37 we have anything good?
1:39:40 Did Jen Spock do anything good? Is it a
1:39:42 piece of garbage?
1:39:45 I'm generating four sample visuals that
1:39:47 demonstrate the campaign aesthetic.
1:39:49 While those render, let me deliver the
1:39:51 complete campaign strategy document.
1:39:55 [clears throat]
1:39:58 The great repurpose
1:40:05 space returned is not the same as space
1:40:07 used. What would you do with the time?
1:40:12 Oh, I love that one. You were never your
1:40:14 tasks,
1:40:19 huh?
1:40:23 Um, I'm going to say
1:40:30 never. Okay, that's cool.
1:40:34 All right. Oh, it's still going. Oh,
1:40:36 post 13.
1:40:39 So, what are the posts here?
1:40:42 Post one, LinkedIn naming post. Visual
1:40:45 concept, contemplative pro profile
1:40:48 portrait of a natural window.
1:40:51 Person gazing away from the camera.
1:40:53 Objective. Plant the seed. No
1:40:54 expectation needed.
1:40:57 No explanation needed. Let it land.
1:41:01 Platform two. Naming post.
1:41:04 Empty desk by a window. Morning light. A
1:41:07 single shot.
1:41:12 Huh? Um,
1:41:17 post 26, post 27, post 28.
1:41:24 So, this is a So, this is a whole
1:41:26 campaign. I did write I did tell it to
1:41:28 write a campaign brief, didn't I?
1:41:31 Wow, this is crazy.
1:41:37 All right, let's let's keep that going.
1:41:39 Okay, I want to go I want to go back and
1:41:40 look at perplexity
1:41:42 and see what it did with the research
1:41:46 key findings. Work
1:41:50 work centrality is defined as the
1:41:52 overall importance of an individual
1:41:54 attached to work. People with high work
1:41:57 centrality see work as core as a core
1:42:00 life domain rather than just a source of
1:42:03 income. Highwork centrality is
1:42:06 associated with greater willingness to
1:42:08 invest time, energy, and competencies at
1:42:12 work. And success at work becomes
1:42:14 especially meaningful for
1:42:16 self-verification and
1:42:17 self-actualization. That's really good.
1:42:21 Metaanalytic work using social identity
1:42:24 lenses
1:42:26 finds that stronger occupation and
1:42:30 organizational identities predict
1:42:32 predict longer work hours. Work
1:42:34 centrality is one of the components of
1:42:37 this occupational identity pattern.
1:42:40 Wow, this is fascinating. Evidence table
1:42:50 download comment
1:42:54 export as PDF. That's cool.
1:43:00 Yeah, we'll export this as PDF and then
1:43:02 we'll load it into the project.
1:43:05 Counter evidence and descent. Multiple
1:43:08 identities. Work is only one of several
1:43:11 salient roles. Social identity
1:43:14 perspectives emphasize that behavior is
1:43:16 affected by the intensity and relative
1:43:18 salience of multiple identities, not by
1:43:20 a single identity such as work.
1:43:25 High work or or work family centrality
1:43:28 may be not normative for all groups.
1:43:31 Identity cost. Okay, this is cool. gaps,
1:43:34 limits, and uncertainty.
1:43:39 I like it. All right, [clears throat]
1:43:40 let's download this
1:43:42 as a PDF.
1:43:45 Okay,
1:43:47 let's go look at it and make sure we got
1:43:49 what what that was.
1:43:52 Yep, that's it. Okay, good. Let's go
1:43:56 look at Manis and see what it did, what
1:43:58 it came up with.
1:44:01 Final open questions and deliver
1:44:04 research dossier.
1:44:06 So, where's my research? Ah, look at
1:44:08 this evidence table. Open questions and
1:44:11 research annotated bibliography. Core
1:44:13 thesis. Here we go. The argument spine.
1:44:16 The great repurpose initiative is
1:44:18 founded on the premise that the nature
1:44:19 of technological change specifically the
1:44:22 rise of AIdriven automation is creating
1:44:25 a crisis of meaning identity in modern
1:44:27 workcentric societies. The crisis stems
1:44:30 from the fact that the automation is
1:44:31 primarily removing or transforming the
1:44:33 tasks that con constitute work rather
1:44:36 than eliminating jobs wholesale. The
1:44:39 process of task erosion disrupts deeply
1:44:42 ingrained cultural and psychological
1:44:44 link. Okay. Core thesis
1:44:47 um
1:44:50 supporting claims work is primarily
1:44:53 culturally enforced source of identity
1:44:54 and value.
1:44:56 Okay, let's see. crisis race explicit
1:44:59 boundary conditions
1:45:02 strongest counterargument is the
1:45:05 historical resilience and augmentation
1:45:07 thesis.
1:45:08 The perspective rooted in economic
1:45:10 theory argues that technological change
1:45:13 including automation has historically
1:45:15 led to augmentation not alienation.
1:45:34 The historical resilience thesis is
1:45:37 descriptive is descriptive of economic
1:45:39 outcomes but fails to account for the
1:45:42 psychological and sociological chain of
1:45:44 reasoning.
1:45:52 While new tasks are created, the rate
1:45:54 and cognitive nature of AIdriven task
1:45:57 displacement are unprecedented
1:46:00 and the psychological cost of this
1:46:02 transition is a legitimate and
1:46:05 measurable phenomenon. The rebuttal is
1:46:08 not that new jobs won't be created, but
1:46:10 the cultural construct of value tied to
1:46:12 tasks is so deeply embedded that its
1:46:16 erosion causes structural identity
1:46:18 vacuum. s [clears throat]
1:46:21 that is not automatically filled by new
1:46:24 economic opportunities. The repurposing
1:46:26 is therefore a sociological and
1:46:29 psychological imperative, not just an
1:46:32 economic one. The claim ledger. This is
1:46:35 cool.
1:46:37 All right, let's download this. Boom.
1:46:42 Did we download it? Oh,
1:46:46 we'll go PDF. We don't need to edit it.
1:46:49 >> [cough and clears throat]
1:46:51 >> We'll trust Manis that it did its work.
1:46:54 Should we trust Manis? No. Annotated
1:46:57 bibliography. We'll download this. Boom.
1:47:01 Uh PDF.
1:47:06 Open questions.
1:47:09 Let's We'll grab these PDF
1:47:18 the evidence table. Yeah, let's grab the
1:47:22 evidence table. [laughter]
1:47:27 Okay, now we're going to go back to
1:47:29 chat. Japet.
1:47:32 We're going to go back out to our
1:47:33 project Tik Tok pin. This entire show
1:47:36 has been one long prompt. Yeah, I'll be
1:47:38 busy with this tomorrow. Born of
1:47:41 responsibility. Go back to Native
1:47:42 American 7th generation thinking. Born
1:47:45 of responsibility.
1:47:47 Family and community services. Measure
1:47:49 of happiness.
1:47:51 Metacognition is the new success
1:47:53 strategy. Adaptability.
1:47:57 The domain is available by the way.
1:47:59 Okay, let's go grab it.
1:48:01 Um
1:48:03 networks
1:48:05 solutions.com
1:48:11 uh uh uh
1:48:13 uh uh uh uh uh uh uh
1:48:17 uh uh uh uh uh uh uh uh [clears throat]
1:48:21 uh
1:48:26 D
1:48:37 Verify your account.
1:48:41 Carrying on, sir. rather cheerio. Pip
1:48:43 pip.
1:48:46 [clears throat]
1:49:06 Is he always this annoying? Always.
1:49:11 Shang ding ding ding ding ding
1:49:16 domain search. Why? What?
1:49:20 No, I don't want AI domain search. Can I
1:49:22 just Where's your [ __ ] Can I just
1:49:28 [clears throat]
1:49:30 What? Why?
1:49:33 I just want a domain search. I don't
1:49:35 want an AI domain search. Manage your
1:49:38 domains. Your credit card
1:49:41 has expired.
1:49:44 Transfer my do. Find your future domain.
1:49:49 Great. The great repurpose or just great
1:49:52 repurpose? The great repurpose.com.
1:50:06 Okay. We couldn't find anything that
1:50:07 matched your search.
1:50:11 [sighs]
1:50:12 Okay. Could could someone please
1:50:17 yell at these people to like make a a
1:50:19 normal [ __ ] interface?
1:50:23 The
1:50:24 the great
1:50:27 repurpose.com.
1:50:34 It's all AI search now.
1:50:45 I I I'll go to GoDaddy. Jesus Christ,
1:50:48 this is horrible.
1:51:04 Get it.
1:51:06 The great repurpose. Did I spell that
1:51:08 right?
1:51:12 [snorts]
1:51:16 Did I get it?
1:51:18 Continue.
1:51:25 I don't want domain protection.
1:51:29 I don't want all your stupid [ __ ]
1:51:31 [ __ ]
1:51:33 [laughter]
1:51:53 the great repurpose.com.
1:51:56 Ready for checkout.
1:51:59 Are you ready for some football?
1:52:12 Three years. I know that's stupid, isn't
1:52:13 it?
1:52:19 But I get a year for a penny if I do
1:52:22 three years.
1:52:44 >> [sighs and gasps]
1:52:45 >> Cursing night today. I prefer
1:52:47 philosophical nights.
1:52:50 Yeah, we're building stuff. You're going
1:52:51 to get some cursing.
1:52:53 You're going to get some cursing.
1:52:57 Confirm your business info.
1:53:00 What
1:53:04 the [ __ ] is this?
1:53:08 It's trying to [clears throat] build you
1:53:09 a website. You could just skip it.
1:53:12 [laughter]
1:53:13 >> Okay, it's yours. I got it. Okay, great.
1:53:17 Beautiful. All right, done. Let's go
1:53:21 back to chat. GPT.
1:53:24 Here's our thing. Now, let's add We're
1:53:25 going to add files. So, what I'm going
1:53:27 to do
1:53:29 is I'm going to go out here to Finder.
1:53:31 I'm going to go to my little downloads.
1:53:33 I got evidence questions. this this this
1:53:39 and we're going to drag this here.
1:53:43 Right.
1:53:47 Memory default
1:53:54 add.
1:54:00 Oh, I guess they're already added. Okay.
1:54:03 Instructions. Okay, good.
1:54:06 Great. So, now it's got research in
1:54:08 there.
1:54:11 Um,
1:54:13 give me
1:54:17 the five most
1:54:21 interesting
1:54:25 pieces of
1:54:28 research
1:54:33 about the validity
1:54:36 of this
1:54:38 initiative.
1:54:42 >> [clears throat]
1:54:51 >> work is not just what we do. It's a
1:54:53 primary identity scaffold. Why this
1:54:55 matters?
1:54:57 Key findings.
1:55:04 What's interesting, work identity is
1:55:06 measured across dimensions like
1:55:08 centrality, self-expression, and value
1:55:10 alignment. People people interpret
1:55:13 career success as self-verification, not
1:55:16 just achievement.
1:55:18 What do you do genuinely functions as
1:55:21 who are you in social cognition? That's
1:55:24 the one to me that is the big one. What
1:55:28 do you do?
1:55:31 How many hours do you put into which job
1:55:33 that generates how much money for the
1:55:35 economy
1:55:38 is the question who are you? [laughter]
1:55:42 It's [ __ ] up. It's [ __ ] up man.
1:55:46 Automation removes tasks not jobs. And
1:55:48 that distinction distinction is
1:55:50 psychologically huge. Why this matters?
1:55:52 This is a keystone
1:55:54 mechanism of your argument. Economic and
1:55:57 organizational research consistently
1:55:59 shows that AI and automation primarily
1:56:02 erode tasks within jobs rather than
1:56:05 eliminate jobs outright. Right?
1:56:06 Unemployment numbers can remain stable
1:56:09 while the substance of work changes
1:56:11 dramatically. That's the other thing is
1:56:13 people are going to have to like shift
1:56:16 who they are.
1:56:18 Task loss disproportionately affects the
1:56:21 most identitydefining functions of
1:56:24 roles. Remaining tasks are often
1:56:27 fragmented, supervisory or abstracted.
1:56:30 Workers stay employed but feel less
1:56:33 functionally necessary.
1:56:35 Yeah, this is good.
1:56:37 Task loss produces identity threat even
1:56:40 when employment continues.
1:56:44 This is powerful.
1:56:46 Oops.
1:56:48 Work centric identity is cultural which
1:56:50 means the crisis is real but not
1:56:52 universal. Yeah,
1:56:55 non-work sources of meaning exist but
1:56:57 are underultivated at scale.
1:57:01 Family, creativity, community
1:57:03 participation, and spirituality are all
1:57:06 robust sources of meaning and identity,
1:57:08 but modern societies systematically
1:57:11 treat them as secondary to work. There
1:57:13 you go.
1:57:15 That iceberg is about to flip. Also,
1:57:17 time check. Yeah, I know it's time. It's
1:57:20 late. It's late. It's late. But this is
1:57:22 exciting. Let's go look at if uh Gen
1:57:26 Spark Designer made any other [ __ ] Oh,
1:57:29 it was still writing. I'm going to just
1:57:31 say make me
1:57:33 um 10 more
1:57:37 images for your posts.
1:57:43 Oh, I can't. You've used all your
1:57:45 credits. All right, [ __ ] it. All right,
1:57:47 there you go, people. Um,
1:57:51 that was uh that was a fascinating night
1:57:54 for me anyway. I hope it was fascinating
1:57:56 for you.
1:57:58 Um, we'll continue this tomorrow. All
1:58:01 right.
1:58:04 Thoughts? Anyone have any questions
1:58:08 about what just happened?
1:58:11 We were born of rights. Changed to born
1:58:14 of responsibility.
1:58:17 Loved it tonight, Kyle and my fellow
1:58:18 classmates.
1:58:21 No questions about the hair. You can ask
1:58:23 about the hair. I told you I'm coming in
1:58:25 hot, full chaos tonight. And it was
1:58:28 tonight was a chaos night. But here,
1:58:31 this is the thing about AI. Like I think
1:58:35 if there if there is a lesson out of
1:58:37 tonight,
1:58:38 it is that you can start from a place of
1:58:41 absolute nothingness,
1:58:44 having no idea.
1:58:48 And if you just allow yourself to be at
1:58:50 the center of the conversation
1:58:54 and just
1:58:57 steer AI a little left, a little right,
1:59:00 and maybe do it in community with other
1:59:03 people going, "Oh, what about this? What
1:59:04 about this? What about that?" You can
1:59:06 end up in in a in a really deep and
1:59:09 profound place very very quickly.
1:59:12 um that ability is going to get more and
1:59:16 more and more intense.
1:59:19 And those of us that can understand that
1:59:22 this is possible,
1:59:24 like the the comment earlier about, you
1:59:27 know, this is like a therapy session.
1:59:30 Yeah. Like this went from a therapy
1:59:32 session to maybe we should raise $30
1:59:34 million,
1:59:35 right? [laughter]
1:59:38 make this. That was a good way to show
1:59:41 how much these tools can do with a
1:59:42 human. Yeah, exactly. Like like it's
1:59:44 like
1:59:48 the things that the things that are
1:59:50 going to rise above the noise are when
1:59:53 people take their passions and use these
1:59:57 tools to amplify them.
2:00:00 That's the [ __ ] that's going to rise
2:00:01 above the noise. It's humans elevated,
2:00:05 not tasks automated. Ooh, that's good.
2:00:08 Someone write that down. Wait, let me
2:00:11 I'm going to go add it to our little
2:00:12 project.
2:00:17 Um,
2:00:20 here's
2:00:22 Okay, wait.
2:00:25 Here's a new tagline. It's humans
2:00:28 elevated, not tasks automated.
2:00:32 That's what the great repurpose is all
2:00:34 about.
2:00:37 [sighs]
2:00:39 All right. Beautiful people. Beautiful.
2:00:42 Fantastic.
2:00:44 Searching project context. Yes, that's
2:00:47 it. That line nails the soul of the
2:00:49 great repurpose. Humans elevated, not
2:00:52 tasks automated. It actually this could
2:00:55 be a tagline for for the salon.ai, too.
2:00:59 Humans elevated, not tasks automated.
2:01:02 This cleanly flip flips the dominant AI
2:01:04 narrative on its head. And it does it
2:01:06 without sounding defensive, technical,
2:01:08 or preachy.
2:01:12 There you go. All right, time to go.
2:01:19 [laughter] My takeaway, tell it to quit
2:01:21 being a ninny. Yes. Tell your tell your
2:01:25 chat GPT to quit being a ninny if indeed
2:01:28 it's being a ninny. And if you don't
2:01:31 know what a ninny is, you have chat GPT
2:01:33 to explain that to you. Okay, tomorrow
2:01:36 mastermind practice lab at 10 a.m.
2:01:37 Mountain noon Eastern. Uh be there if
2:01:40 you're a member of the mastermind. If
2:01:41 you're not a member of the mastermind in
2:01:43 the salon.ai, get your butt over there.
2:01:46 Okay.
2:01:47 Um
2:01:50 if you go to the events tab, there's
2:01:52 lots of events coming up. We've got
2:01:55 Friday.
2:01:56 We've got Friday, Saturday, Monday,
2:01:59 Tuesday. There's a bunch of events
2:02:00 coming up. Lots going on. So, go check
2:02:03 that [ __ ] out. Okay. Um, thank you all
2:02:06 for indulging me tonight. I know this
2:02:08 was meandering, but uh I think we
2:02:10 ultimately got something interesting. I
2:02:12 hope I don't I don't I don't know what I
2:02:14 taught tonight because I don't know what
2:02:17 I did. I don't really know what I
2:02:18 learned, but I know that
2:02:22 it was a useful exercise.
2:02:25 So maybe at some point someone can
2:02:27 reflect back to me what actually
2:02:29 happened tonight.
2:02:32 This was meandering, but I think we got
2:02:34 somewhere interesting. Is is the show's
2:02:36 tagline. [laughter]
2:02:39 That's it. This was meandering, but I
2:02:42 think we got somewhere. That's it. All
2:02:44 right, everyone. Have a good night and
2:02:46 I'll see you tomorrow. Bye.
2:02:49 >> [clears throat]