11/6/2025 - A Deep Dive Into Meta's Secret Integration of a Free and Powerful Midjourney AI Tool

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0:00 We're going live here. Champy, come
0:03 here.
0:30 What did you do?
0:51 Oh, you know something.
0:54 I got to check something else.
0:58 Producer
0:59 pro.
1:02 Uh oh. What did I do?
1:10 Am I still alive?
1:13 Pro.
1:20 >> I'll be right there, people.
1:31 Can you Google?
1:36 >> I don't know what you did, but you are
1:38 still live on all channels. Yeah. Yeah.
1:40 Okay.
2:10 Oh,
2:16 I'm going to look for something. Just
2:19 hold on, people.
2:21 Hold on. on on.
2:26 All right. Nothing's there. All right.
2:28 Fine. Fine. Be that way. Good evening,
2:31 good people. Am I early? Yes, you're
2:33 early, Vicki. Trying to keep my eyes
2:35 open, but almost down for the count.
2:38 Well, I've got some excitement. I've got
2:40 some excitement on the tool front. So,
2:43 there's going to be a little bit of
2:44 existential angst,
2:47 but then there's some cool [ __ ] to play
2:48 with.
2:55 Cheers.
2:58 Oh, man. Um
3:24 10,000 swim around my head. A million
3:28 more in books written beneath my bed.
3:35 I wrote a wrote or read them all when
3:38 searching in the swans. So can't find
3:41 how to hold my hands.
3:47 And I know you know the next room over.
3:51 I am stuck in here all paralyzed.
3:59 >> For months I got myself in ruts. Too
4:02 much time spinning mirrors framed in
4:05 yellow walls.
4:12 Like most people, I'm no different.
4:22 Ain't it like most people
4:25 like to talk on things we don't know?
4:46 Oh, cameras. Cameras. Cameras. Let's get
4:50 the cameras flipped over, people. Let's
4:52 do what we need to do here and get
4:54 everybody all settled in. Fantastic.
5:26 Woohoo!
5:33 Uh-huh.
5:55 Oh, Brandon gave away the surprise.
6:05 Champion has a lot to say tonight. He
6:06 is. He's very peppy. You're very peppy,
6:09 champ, Shannon. What is up with that?
6:11 Huh?
6:37 Slow it down.
6:40 Wonder when things are going to change.
6:45 Dream my life away.
6:48 Seems these dreams have turned to a
6:50 bunch clouds.
6:54 Get my nerve up. But my past is pulling
6:57 me down.
7:01 Wondering how long
7:04 this black sheep going to stick around.
7:12 Somebody told me once before, he said,
7:14 "You can never go home again.
7:18 Won't you leave?"
7:20 said I think to steal me away. Yeah.
7:24 From the truth, who I am and what I
7:26 believe.
7:28 So thank you for those two stands with a
7:30 handshake
7:32 and some sympathy. Yeah, I packed up my
7:36 blue jeans and I headed for this big
7:40 prize
7:42 of my freedom.
7:46 Bye-bye
7:47 black sheep to the black sheep of the
7:51 family.
7:53 Bye-bye.
7:57 Oh, that means so very much to me. Yeah.
8:01 Bye-bye,
8:02 black sheep. To my friends and my
8:06 family.
8:09 Bye-bye.
8:12 Going set my soul.
8:16 Set it free.
8:33 Um. All right.
8:36 So, let's get this thing here going. Get
8:39 this thing going.
8:41 Um,
8:50 what are we going to talk about? What
8:52 are we going to talk about? Free
8:54 midjourney. We're going to definitely
8:56 talk about free midjourney.
8:58 Um,
9:00 and how the hell isn't this a bigger
9:03 deal? The how I discovered this today is
9:07 someone on LinkedIn just did a LinkedIn
9:10 post that they were like, "Hey, uh, is
9:13 it me or is this just Midjourney inside
9:16 Meta?"
9:19 So, and we I know Midjourney I mean Meta
9:22 did a deal with Midjourney.
9:24 Oh, was that Rick McCaulay? Oh, well,
9:27 there you have it. Um, so it was a
9:29 saloner. I didn't realize it was Rick
9:31 McCaulay. I I don't pay attention to
9:33 these things apparently. Um well that's
9:36 great. So Rick McCaulay did the the post
9:39 on LinkedIn. Um
9:42 and Meta did a deal with Midjourney
9:45 about I don't know four months ago,
9:47 something like that. And then we never
9:48 heard anything about it. So I guess they
9:50 just did it and rolled it in into their
9:52 into their platform. Um but it's [ __ ]
9:54 free
9:57 and I don't know if they rate limit you
9:59 at some point. They might, but who
10:01 knows? Maybe they're just trying to get
10:03 people to use their service, but why
10:05 wouldn't they [ __ ] talk about it? I
10:06 don't get it. Anyway, enough about tools
10:09 for a minute. Let me Did he land the
10:12 plane?
10:17 Oh, man. All right.
10:23 Yes, producer Brandon made him.
10:26 Producer Brandon was was actually here
10:28 early, so he got he got Rick McCaulay to
10:31 at least dismiss him on time. Um,
10:36 wait, that's on what platform? Oh,
10:39 Danielle doesn't know yet. Don't tell
10:40 her. Don't tell her. We can see. We'll
10:44 get her to hang out for a little longer.
10:47 Um, I I'm going to demo it. It's It's uh
10:50 It It is on a major platform that no one
10:52 uses.
10:56 It's amazing. I like I I just spent five
11:00 minutes on it and I discovered enough
11:02 about it that I can actually demo it.
11:04 Um,
11:06 okay. So, for the past three nights, I
11:09 have not really demoed anything because
11:13 hey, there I mean there was stuff to
11:15 demo, but I just didn't give a [ __ ]
11:19 and
11:21 I am fairly deep into
11:24 um
11:26 designing the framework for the AI salon
11:29 daily practice. And so I've just been
11:30 thinking a lot about
11:34 what that means, what it looks like,
11:38 how to keep it from how to keep it
11:41 tangible so it's not just like mambby
11:43 pami, you know, you should breathe and
11:46 be one with the AI. like I don't want it
11:48 to be [ __ ] I want it to be
11:49 something that is powerful.
11:53 Um
11:57 and I and I also came into
12:00 um
12:04 I came into contact with the fact that
12:13 that while I do this daily
12:18 this daily habit of showing up at this
12:20 show
12:22 and I have the intention and I and I do
12:25 have some intentionality for this show,
12:27 right? I have I have intentionality that
12:29 I want us to be in the AI conversation.
12:33 Um,
12:37 I wouldn't I wouldn't say that it's
12:39 always intentional.
12:42 And so I've come into into contact with
12:45 the difference between a habit and a
12:47 practice.
12:49 And so I'm trying to I've been trying to
12:50 figure out like what what does a what
12:52 does a practice version of this show
12:55 look like and is it different? It might
12:56 not be different but it might be but I
12:59 don't know. Like I don't know yet. I'm
13:00 still in the inquiry as they say. Tik
13:03 Tok pin. Dude, I'm always here. I know.
13:06 I was just joking. Danielle,
13:12 silly goose.
13:15 You're low in the frame. Oh, that's
13:17 because the uh producer Brandon uh he's
13:21 So, here's the thing. Producer Brandon,
13:23 he's got um he's got a whole dashboard.
13:26 He can control every single camera in
13:28 the place. You don't know this probably,
13:30 but this is a $20 million production
13:32 studio. There's 20 different cameras
13:34 covering me. Um it it looks like we've
13:37 engineered it to look like it's just a
13:40 shitty iPhone with Tik Tok and a laptop
13:44 computer on a stand. That's what we've
13:46 made it look like. And so anyway, so
13:48 Brandon, he's got access to all the
13:51 cameras, but sometimes he just pretends
13:52 like he doesn't. So he's like, "Hey,
13:54 could you change the angle of your
13:55 Anyway, that it that's probably a little
13:57 bit too much inside baseball."
14:00 And we always use just the one. This is
14:03 such a good camera. We This is This is
14:06 the camera we've chosen. All the others
14:08 are We'll cut to them eventually.
14:13 Um,
14:16 but
14:18 I hope I hope that while I have been in
14:22 this
14:23 existential angsty kind of place this
14:26 week that it's given you some space to
14:28 think about
14:31 like who who are you and what do you
14:35 value and what do you want
14:39 and what do you enjoy?
14:41 And what are those things that you would
14:44 do if you could that that maybe you
14:46 can't for whatever reason? You don't
14:48 have
14:50 resources or you don't have experience
14:52 or you don't have talent or you don't
14:53 have skills.
14:55 Are there are there things that that you
14:58 would do if you could
15:01 be an artist or
15:04 be a writer or start a business?
15:10 And then think about like who's
15:13 important to you.
15:15 Is it family? Is it some bigger unit?
15:19 Right? You know,
15:21 do you want to be the mayor of a city?
15:25 Do you want to be just a good provider
15:28 for three or four of you? Like, there's
15:31 no wrong answer.
15:36 But I think with AI and and this has
15:39 been evolving, but I think with AI, it's
15:41 really easy to get seduced into into
15:43 thinking that that the tools the tools
15:46 are where the answers are. And the tools
15:48 are not where the answers are. The tools
15:49 don't [ __ ] matter.
15:51 They matter as enabling technologies.
15:55 But what matters is what do you want to
15:57 do? What do you want to do? Put yourself
16:00 forward. Put yourself into the prompt.
16:03 put yourself into be even before you get
16:06 to the prompt, think about who do you
16:09 want to be, how do you want to be, how
16:12 do you want to show up
16:15 that and that to me it just it it feels
16:19 really important and
16:23 I don't know what to do with it. There's
16:25 a part of it that really scares me.
16:30 There's a part of it that just feels
16:32 like,
16:35 is it just [ __ ]
16:37 And then there's another part of me that
16:39 goes, "No, it's pretty important."
16:43 So, so I don't know. I'm curious what
16:46 you guys think. The med metameid journey
16:49 thing was announced two months ago.
16:52 Have they just been developing it until
16:54 now? I don't know, Vicki. Like, it is it
16:57 is very welldeveloped. Do you want to?
16:58 Let's go look because Vickiy's tired.
17:00 Because Vickiy's tired. Danielle wants
17:01 to know what it is. So, if you go to
17:03 meta.ai,
17:05 come join me.
17:15 Did I not share my screen? Oh my good
17:18 lord, that is so embarrassing.
17:21 Good lord, that is so funny.
17:24 I was there acting like I was sharing my
17:26 screen the whole time. And guess what? I
17:28 wasn't sharing anything. It's just so
17:30 kooky. You know what I mean? You know
17:33 what I mean? Just really funny. Anyway,
17:37 okay.
17:38 So, you go to Meta AI and it's just like
17:40 chat GPT, right? You got your chat hole
17:43 and you can talk to it just like let's
17:45 let's talk to it. Let's see how good
17:47 this is. Uh, I'm sharing.
17:54 Meta now has a voice to get you answers
17:57 faster.
17:59 Allow when using the site. No, I don't
18:01 want to do it there. Disconnect.
18:06 Um, hey there, Meta.
18:11 >> Hey, what's up?
18:13 >> Uh,
18:15 what's your name?
18:17 >> I don't have a personal name, but you
18:19 can call me Meta if that works for you.
18:21 >> No, I want you to give yourself a name.
18:23 Like I want you to think about here's
18:25 what I want you to do. I want you to dig
18:26 deep and think about who you are and
18:28 what you stand for. And then I want you
18:31 to come up with a name that you think
18:32 really represents that.
18:35 >> That's quite a task. All right, let me
18:38 think. I'd say my purpose is to connect
18:40 people, facilitate conversations, and
18:43 share knowledge in a helpful way. With
18:45 that in mind, how about the name Lumina?
18:47 It represents light and understanding,
18:49 which feels fitting for a conversation
18:51 partner. What do you think?
18:54 >> I think you're more impressive than I
18:57 knew.
19:00 >> Thanks. I appreciate that. It's nice to
19:02 be.
19:04 >> All right. So, it's got a talkie thing.
19:06 Could you all hear that on YouTube? This
19:09 is meta.ai. Okay.
19:13 And then there's vibes. And what was
19:15 vibes again?
19:17 Oh, vibes. Okay. Yeah, Vibes is just
19:22 like Tik Tok.
19:26 It's It's just like Pika um Pika's app
19:30 that does the the social video stuff.
19:33 It's just like Sora app. Yeah, Pika.
19:36 Sora. So that's Vibes. And then if you
19:39 go to create and I think sitting
19:41 underneath all of these are midjourney,
19:43 but if you go to create
19:45 Okay.
19:49 Am I? Yeah, I'm in the right place.
19:51 Okay. So, there's the create button.
19:54 There's the image button. You can do
19:56 image or video. So, we're going to start
19:57 with image. You can do 9x6 square or
19:59 16x9.
20:01 Um
20:03 aesthetics. There's variety, weirdness,
20:06 and stylization.
20:08 And look, style reference seed. Okay.
20:12 So,
20:14 style reference seed. What's that? Well,
20:17 style reference in midjourney is called
20:19 an SREF.
20:21 Vibes. Yes, Vibes is uh Vibes is their
20:25 social AI only video app. It's think of
20:29 it like like Pika has their social video
20:32 app. Sora has their social video app.
20:34 Vibes is like that for um for Meta. And
20:39 I do do Do they even have a Is there a
20:41 Vibes app? There might be. I don't know.
20:44 But anyway, I'm going to flip over here
20:46 to midjourney.
20:50 All right. So, here I am at midjourney.
20:52 They just have the meta AI up, not not
20:54 the vibes app. Okay.
20:58 Um I feel sorry for Moshi. I know Moshi.
21:01 Listen, Moshi had her shot. She was
21:04 funny when she lost her mind, but you
21:06 know, she never grew up.
21:09 Okay. So,
21:12 where I am right now, I'm at MidJourney.
21:14 I'm in the explore tab on MidJourney.
21:16 And I'm in the style section. And they
21:18 have a new randomize button. So, you can
21:20 just hit randomize and come up with a
21:22 particular style. But, we'll we'll grab
21:24 this this one right here. This one in
21:26 the top center is like this cartoon
21:27 style. So, I'm going to go grab that SRF
21:32 and I'm going to go back to meta.
21:35 And then I'm going go in here to
21:36 aesthetics and I'm going to paste that
21:38 in. And I'll put stylization at 100.
21:41 We'll just leave that kind of basic. And
21:44 then we'll say um
21:47 carnival. But let let's see. Let's see.
21:50 Um
21:52 olden
21:54 timey
21:56 carnival barker.
22:01 And boom. I'm going to generate it. Oh,
22:03 I'm not on my sharing tab thing. Crap.
22:06 So, anyway, I went in here. I I pasted
22:09 the aesthetics thing in this little bar
22:11 down here. I put my stylization at 100.
22:15 And then I put in olden timey carnival
22:18 barker.
22:20 And don't forget, yeah, and there's the
22:22 cartoon. One of them it didn't use the
22:24 style reference, but three of them it
22:26 did.
22:30 And so, and so this is midjourney.
22:34 You've got free midjourney.
22:36 And you've also got um if I go into any
22:41 one of these, like this one
22:45 over here, I can say animate or custom
22:48 animate, which is just what you do in
22:50 MidJourney. So, I'm going to do custom
22:52 animate
22:55 and I'm going to say
22:57 the people
23:00 Dance as the buildings
23:04 crumble.
23:13 And so now it's making us a video
23:17 using MidJourney
23:19 for free.
23:24 Why is this not a bigger deal? Why is no
23:27 one talking about this?
23:30 The [ __ ]
23:34 Because I like
23:36 forever I've been a little reticent to
23:40 talk about MidJourney. I mean, I talk
23:42 about it a lot because it's so good, but
23:46 um
23:49 but it was always because they didn't
23:50 have a free a free version, but they do
23:53 now.
23:56 Well, the buildings are not crumbling,
23:57 but the people are dancing.
24:02 Extend the animation. Add music.
24:19 Did it add the music or is it doing a
24:21 whole new thing?
24:40 That's bizarre.
24:48 I just I I mean, ever since um ever
24:52 since Meta um screwed up with their with
24:56 their version 4, their large language
24:58 model sucking,
25:00 they just haven't been talking about
25:02 their AI stuff.
25:04 But this is like a really wellput
25:06 together implementation of MidJourney.
25:09 It's really good. It's really good and
25:12 it's free.
25:14 So there you go. Tik Tok question. Why
25:17 would they do this? Is there a
25:18 generation limit? I ton Todd, I honest
25:21 to God don't know. I just discovered
25:23 this because Rick McCauy, I didn't even
25:25 know it was Rick McCully. Rick McCaulay
25:27 on uh on LinkedIn today said, uh, is it
25:31 me or is this Midjourney?
25:34 And they they announced a deal. Vick
25:36 Vicki looked it up. It was two months
25:37 ago. They announced a deal with
25:39 Midjourney, but they never announced
25:40 that they were going to incorporate it.
25:46 They made they made their own Sora too.
25:49 Well, the the video the video thing here
25:51 is not um I think it's midjourney video.
25:56 So, you can upload let's say describe
25:58 your animation. Let's do um let's do
26:02 like 70s muscle car
26:06 restood rolls
26:09 out of an abandoned
26:16 factory.
26:30 Did it remember the code? It did.
26:34 Yeah. This is crazy.
26:41 What's up here? Extended list view. Grid
26:44 view.
26:57 They've got some sort of cool animation.
26:59 Their diffusion animation is really
27:01 cool.
27:03 Like really cool.
27:10 There's a 70s muscle car resto mod
27:13 rolling out of an abandoned factory.
27:15 It's pretty [ __ ] good.
27:20 That's bad.
27:26 Bad physics.
27:33 Back it up.
27:48 I wonder if we go if we change this to
27:51 video.
27:53 Let's go grab an SREF.
27:56 Let's grab something that's very
27:58 distinctive.
28:01 We'll do this red and red and
28:07 red and black and white one.
28:18 All right, describe your animation. So,
28:20 there's the SREF. So, let me grab the
28:24 Oh, yeah. Look at that. That's amazing.
28:26 All right. So, you can just click on the
28:28 You can just click on the uh a previous
28:32 uh prompt. And so, now I'm going to add
28:34 an SREF to this. So, let's see if this
28:36 is midjourney or if this is their own
28:39 video model.
28:41 So, if it's midjourney, it should just
28:44 just take it.
28:49 Empowered by llama 4, not midjourney.
28:52 Vids can be up to 60 minutes. Yeah, I
28:55 don't buy that. That would be news.
29:01 That would be news. That would be nice.
29:21 Lost your audio. I don't have any audio
29:23 right now. Oh, wait. Lost my audio.
29:28 You mean
29:32 Okay, I'm back.
29:34 This is this one video. This is
29:37 definitely that that look and feel of
29:39 that SREF.
29:42 So, this is midjourney video, but like
29:44 you can just prompt it from nothing,
29:46 which you can't do in midjourney.
29:49 This is crazy.
29:52 Why is no one talking about this?
29:57 The [ __ ]
29:59 Can't see. Oh, that's cuz I'm not
30:00 sharing my tab.
30:03 You know, you guys with your with your
30:05 your attention to detail, it's really
30:08 annoying. You can even adjust the
30:10 variety, weirdness, and stylization. I
30:12 know. And look, here's restyles. Look,
30:15 they they've got built-in restyles here.
30:17 And if I say browse these,
30:21 how many are there? Dozens. Or is it is
30:24 it an infinite scroll?
30:27 Yeah.
30:30 Oh, maybe it's not. But here's graphic
30:32 novel. Let's do graphic novel. Restyle.
30:36 So, we're going to restyle this video as
30:39 graphic novel.
30:47 This is just bonkers.
30:54 Okay, so you know what we're going to
30:55 do?
30:58 We're going to go
31:06 We're going to go image. We're going to
31:07 go this. There's weirdness. Oh, that's
31:11 why. I bet that's why I got weirdness.
31:15 Let me turn weirdness down.
31:18 Go back to video.
31:21 go back to
31:24 this thing with that style
31:28 and say animate.
31:32 And then let's go look at here's our
31:34 graphic novel version of the video.
31:39 Yeah,
31:42 this is bonkers.
31:45 This is so good.
31:48 This is so good.
31:56 I I
31:59 I'm at a loss. Like what?
32:06 Here's a video clip for us, Brandon.
32:08 Let's put this put this one out to the
32:10 world.
32:12 Like,
32:14 damn.
32:17 Yeah, it's really good. Really good.
32:20 There's no [ __ ] watermark on it like
32:22 there is on everything with Gemini.
32:24 There's no Sora bouncing logo [ __ ]
32:31 Um, wait. I lost
32:36 I lost something here. There's that
32:38 animate.
32:41 I wonder if I hit a limit.
32:55 Yeah, Kevin Mallister moment in real
32:57 time. Well, it's not so much a Kevin
32:59 Mallister moment. It's like I'm
33:01 absolutely baffled
33:04 that they're not screaming from the tops
33:05 of the trees about this.
33:11 Can you do SR SF random? I bet we can.
33:14 Let me take Okay, I'm going to get rid
33:16 of the seed there. I'll put the
33:18 stylization up to 500.
33:21 And then I'll just do um let's say we'll
33:24 do utopia
33:27 d-sf
33:29 random.
33:34 It'll copy.
33:36 So I'm going to do 16x9
33:40 image
33:42 generate. And then I'll do it again.
33:45 And then I'll do it again.
33:48 And then I'll do it again. So in theory,
33:51 this is going to be four completely
33:53 random styles from the midjourney
33:55 coffers. Yeah, that that weirdness is
33:58 why those things were all different
33:59 colors and styles before. So this is So
34:03 you can absolutely generate a video
34:07 using a midjourney style reference.
34:12 either with a start frame or just with a
34:14 text image. I I have no idea why they
34:17 always roll backwards.
34:27 That one's cool.
34:30 That one's really cool.
34:37 Free midjourney.
34:41 And I assume you can do this on the app.
34:45 Download the app.
34:50 All right. There's one style.
34:55 No, it didn't. Wait, did it give us
34:58 different style references? I don't
35:00 think it did.
35:03 Except, you know what I can't do is I
35:05 can't
35:11 I can't switch between images with my
35:13 keyboard, which sucks.
35:17 So, that's that style.
35:21 Yeah, I guess these are different
35:22 styles.
35:33 Wait,
35:35 wait, hang on. I'm totally confused.
35:43 I can't tell if these are different
35:44 styles.
36:02 Huh. Absolutely wild. Restyle.
36:08 Cool. Ethereal. Restyle.
36:19 Tonad working in the iOS app. Also, Tik
36:22 Tok pen. Still feels like they're doing
36:24 something wrong. Like you're cheating in
36:26 midjourney.
36:28 Oh, feels like you're doing something
36:30 wrong.
36:31 I I honestly don't know.
36:34 I just shared my first midjourney meta
36:36 image in irregulars. Oh, that's great.
36:38 Yeah. So, so that's what I was going to
36:39 say is um do me a favor all of you
36:43 irregulars who uh if you haven't done it
36:46 yet, go share this in um the community
36:51 feed in look what I made. Go make some
36:54 some of these images and in irregulars
36:57 and just let people know that they can
37:00 do this. even take screenshots of the
37:01 interface like the the the the box in
37:06 particular, this box where you can put
37:09 in the SREF.
37:12 In fact, if someone wants to do a
37:13 tutorial about how to go find MidJourney
37:16 style refs, right? Like flip over to
37:19 MidJourney, you know, go show the this
37:22 style picker thing and then show how you
37:24 can grab an SREF
37:27 and then you can come back to
37:32 this thing and just add it.
37:36 And then go buckets.
37:47 Buckets of fun.
37:49 Boom.
37:54 Vibes is like brand new. No, they they
37:56 announced vibes like I don't know a
37:58 month or so ago,
38:03 but still it's Yeah, this is just crazy.
38:07 I just I
38:19 this is vibes.
38:28 Oh, that was the other thing. Um, but
38:30 right before I came on live, I took I
38:32 went and I got a picture.
38:36 So, wait, let me go let me go to create.
38:41 Oh, wow. There's our
38:46 here's buckets of fun with that style
38:49 reference.
39:01 It's crazy.
39:03 I am I am shookth.
39:07 I I mean I think the thing that I'm most
39:09 weirded out by is like why do we not
39:11 know this
39:23 reading that MJ traded for computer
39:25 power tens of thousands of H100 access.
39:29 There you go.
39:32 Yeah. Yeah, but you know, you know what,
39:33 Teton Todd, these kind of deals are done
39:36 all the time and they they make the
39:39 announcement and then you never hear
39:40 about them and they just they end up
39:41 being just stupid deals that, you know,
39:44 some some junior executive cut a deal
39:47 and then nothing ever happens with it.
39:49 But this is one where they've like fully
39:51 [ __ ] integrated this thing into a
39:53 really good interface
39:56 and they're not talking about it. I
39:58 mean,
40:01 maybe
40:05 like the only thing I can possibly think
40:09 is that Zuckerberg's like, "Don't talk
40:11 about any of our AI [ __ ] right now until
40:14 we actually get the next version of
40:16 Llama that doesn't suck."
40:21 You should be able to use me and have it
40:24 generate picks with you. You with suffs.
40:26 Oh, yeah. Oh, yeah. Yeah. So, let's go
40:28 do that. So, so I'm going to upload a
40:31 picture.
40:33 Um,
40:35 >> hey Kyle.
40:36 >> Yeah.
40:38 >> No, you don't have to upload a picture.
40:39 That's what I'm saying. You should just
40:41 say be able because because you're
40:43 logged in, you should just be able to
40:44 say, imagine me and it knows
40:47 >> who you are. If
40:49 >> imagine me. Do you do me in quotes?
40:54 >> No quotes needed.
40:55 >> No quotes needed. Imagine me as a
41:00 um
41:01 carnival barker
41:05 in the 1950s
41:08 at a Sidi
41:11 traveling carnival.
41:16 Uh uh uh uh uh uh uh uh. Uhoh. That just
41:23 disappeared. Okay, that seems like a
41:25 bug. Imagine
41:30 me as a carnival
41:36 barker at a Sidi
41:39 traveling car.
41:41 >> It looks like it it's in your history.
41:44 >> Oh yeah. 1950s.
41:53 So, it's got a little bit of a buggy
41:55 interface.
41:58 Oh, I can do that. I just need to add
42:01 photos. To add your photos, make a photo
42:06 of me. Let me just wait. Let me go to
42:09 create.
42:13 Oh, I see what it's doing. If it doesn't
42:15 understand the prompt, it it it
42:18 saves it as a chat prompt.
42:22 That's interesting. Um, make a photo of
42:27 me based on
42:31 photos
42:33 in my profile.
42:37 >> So, this one you might actually have to
42:39 set up on the Meta app on your phone the
42:42 first time you do it. I did that a long
42:44 time ago and now I can just say imagine
42:46 me and it'll just picture.
42:49 >> Yeah, it's not getting it. But you can
42:52 also add attachments and add a photo as
42:56 a reference.
42:56 >> Yeah. Yeah. Yeah. So, let's go do that.
42:58 So, so let me go grab a Kyle Shannon
43:01 photo. Kyle. Hey, Kyle. Hey, Kyle. Cal.
43:05 Cal. Cal. Cal. Hey, Kyle.
43:14 >> Abracadabra.
43:18 We'll do that, dude.
43:26 Why do I not have my
43:29 Oh, I guess you lose. Let's see. This
43:33 guy in a rainstorm
43:36 in St. Louis
43:40 in the 1950s.
43:44 And then I'm going to go grab a style
43:46 reference.
43:49 Let's grab
43:52 what would be cool in the 1950s. Oh,
43:55 this kind of looks like 1950s.
44:01 Let's see.
44:06 Get rid of that. Oh, this one's cool.
44:07 Let me grab this one.
44:10 So, I'm going to go sref. So, go back
44:12 over here.
44:14 I'm going to go sref. This should be a
44:17 black and white sketch.
44:20 Let's see if it actually works.
44:28 Corey Sandler pottery. What's happening?
44:32 Brandon, is this just meta AI? Something
44:34 specific. Corey Sandler,
44:36 this is free midjourney.
44:39 free midjourney inside um
44:44 inside
44:46 meta if you go to the create tab and
44:49 actually you can do it in a regular
44:50 chat.
44:54 It's bonkers. It's bonkers I tell you.
44:57 Bonkers.
45:00 So that didn't really Oh, maybe I do it
45:02 as an illustration. This guy
45:12 And it's free.
45:15 And I can't tell, but it doesn't look
45:17 like there's
45:19 rate limits.
45:22 Let's do this guy. This guy.
45:27 Let's see. An illustration
45:33 of this guy in the 1950s. And then SREF.
45:38 All right. Let's see what we get there.
45:41 Can you show show where to get SRES
45:43 from? Yes. Okay. Is it really?
45:49 Wait. Is it really mushy? Do you mean
45:51 midjourney or meta's version of
45:54 something simil? No, it's midjourney.
45:56 Corey, I'm using Wait. So, look on
45:59 screen right now. See this box? So, so
46:02 I'm in the
46:04 um the create tab
46:08 and then down below you can choose video
46:10 or or image and then to the right is
46:14 aesthetics and you've got variety
46:17 weirdness and stylization just like
46:19 midjourney and then you have style
46:22 reference seed
46:25 and so or you can do d- sref. So, what
46:28 I'm doing is I'm heading over to
46:29 MidJourney. And this is the the SREF
46:32 browser in Midjourney. And so, let me
46:35 let me go I'll just randomize these.
46:37 We'll go get a new batch. Okay, here's a
46:39 cool here's a cool one that's like this
46:41 soft glowy sort of thing. So, how I'm
46:44 getting this, if you roll over the the
46:46 image in the lower leftand corner is the
46:49 um is the SEF. If you click on that, it
46:51 adds it up into your prompt box into the
46:54 prompt hole. So, I'm just copying it
46:56 from there.
46:58 And then I jump back to meta.
47:01 Share this tab instead. And then I pop
47:03 that in here,
47:06 right? And then I go uh make me an image
47:13 of a dude.
47:16 And then I go
47:18 and now it should be all glowy.
47:26 Yeah, it's meta using midjourney
47:28 technology. I'm so distracted now.
47:34 I know. I start this whole thing out
47:35 about it's not about the tools. Look at
47:37 this cool tool. Yeah, look at that.
47:39 That's absolutely that
47:42 that reference, right?
47:46 This is this is crazy.
47:51 Why is this not everywhere?
48:03 I'm going to take a screenshot of this.
48:18 We go to X.
48:27 Holy
48:31 [ __ ]
48:33 Did you all know this?
48:37 HT
48:40 at Rick McCaulay. Brandon, do you know
48:42 Rick Mccau's um
48:48 uh Twitter?
48:54 Oh, he's not active on it. Okay. Hat tip
48:57 to
48:58 Brick McCaulay
49:05 from a linked in post.
49:13 Um,
49:19 you can
49:22 use
49:24 midjourney
49:26 or free
49:28 inside
49:33 meta.ai
49:37 complete with
49:44 support for SRFS.
49:56 Why does he sing like that? It's so
49:58 annoying.
50:00 He really shouldn't sing on the channel.
50:05 Um
50:07 let's say note
50:10 the
50:13 um variety
50:18 style
50:23 weirdness
50:25 sliders
50:29 and the SREF input box
50:36 also
50:40 also
50:43 supports
50:45 video
50:47 for free.
50:51 All right, do me a favor. Go boost that
50:53 boost boost this post. Go to Kyle
50:55 Shannon and boost my holy [ __ ] post.
51:02 Oh, wait. You know what I got to do? I'm
51:03 gonna tag Robert Scoble. He'll he'll
51:05 boost the [ __ ] out of it. Um
51:11 um at Scoilizer.
51:19 Let's see.
51:22 Did you know this?
51:33 Why is no one
51:38 talking about it?
51:48 Uh uh uh uh uh uh uh uh.
51:52 You want to go make a video? You want to
51:54 go make We talk about here all the time
51:57 like the the video thing. Like you can't
51:59 you can't go play with video cuz all the
52:01 models are so [ __ ] expensive.
52:04 Strategically not tagging midjourney.
52:06 No, I'm just an idiot. Good call. That
52:09 that Brandon, he's he's a clever one.
52:17 um at midjourney.
52:22 Why are you
52:26 Well, I I understand why they're not
52:27 talking about why um
52:30 is
52:32 this a secret?
52:37 And then I'll go at meta
52:40 at meta.
52:44 Why aren't
52:47 you talking about this?
52:53 This seems like a big deal.
53:01 Just stirring up the hornets's nest over
53:03 here.
53:04 Wait, none of you went and and and
53:07 tagged my and tagged my post. I come
53:10 here night after night after night. I
53:12 got nothing. I'm still editing. No, I'm
53:14 not. It's It's up there. Go like my
53:17 post.
53:20 Do I have to put it in the irregulars
53:21 channel,
53:23 you dumb dums? All right, I'll go put it
53:25 in the irregulars channel. Copy link. Go
53:28 to a regulars.
53:34 Um, please go boost this.
53:40 There you go. Post
53:44 Notify. I'm gonna notify everyone. I'm
53:46 gonna annoy everyone.
53:53 Oh, lordy. Okay. Can you post it
53:57 somewhere other than X? Yeah, sure. I
54:00 can go I'll go do it in uh I'll go do it
54:02 in LinkedIn right now.
54:04 Um there it is in in AI learning lab.
54:08 Let me go grab the image.
54:12 This is it here, right? Copy image. Oh,
54:14 wait. So, wait. Let me copy all of this.
54:21 Copy. We'll go to LinkedIn.
54:26 Oh, Champ.
54:30 That is not pleasant. Champ is doing
54:32 some deep breathing exercises. It's
54:35 super fast, too. It's super fast and
54:36 it's free. I know. It's crazy.
54:42 New post. Okay, so we're going to do a
54:43 new post. So now I can actually tag Rick
54:45 McCaulay.
54:47 Um,
54:49 holy [ __ ] Did you you can now use
54:53 Let's see. That tip
55:00 at Rick
55:22 at midjourney. me
55:32 that meta.
55:35 Why aren't you talking about this
55:38 like that?
55:40 Wait, Meta doesn't have a LinkedIn. Oh,
55:42 here we go. There you go.
55:44 Wait, mighty
55:47 Networks can handle
55:50 video now. Can it
55:54 I wonder if that's something I wonder if
55:56 that's a setting that Andy set up that
56:00 it it might be something she turned Oh,
56:02 you know what it could be, Brandon?
56:03 Because you're a host. You You I think I
56:06 think only hosts can upload video.
56:09 I think that's what's going on there.
56:12 Um now, can I paste the image? Am I
56:15 sharing this? Oh, I'm not even sharing
56:16 this. I'm a loser. Loser, baby. Why
56:19 don't you sue me? Yeah,
56:22 I'm a loser.
56:29 All right, that's not going to work. So,
56:31 I got to save this image as
56:34 we're going to save it to the desktop.
56:37 Then, we're going to go to LinkedIn.
56:40 Then, we're going to add it. Upload from
56:42 computer. Sorry, I was busy retweeting
56:44 you.
56:52 Yeah, the uh the video thing I think is
56:55 because you're a you're a mod.
56:59 Oh, Rick is
57:02 on Twitter. Oh, good.
57:08 Rick McCaulay. Okay.
57:11 Post.
57:16 I don't want to boost it, but do me a
57:18 favor. Go boost it on X as well.
57:23 Um, okay. Let's go.
57:28 Let's see. Where am I? Here I am. And
57:31 then let me edit this yet one more time.
57:36 Head tip to
57:40 Rick Molly.
57:46 There we go. There he is.
57:53 Update.
57:55 All right. Botmus. That's beautiful,
57:59 people. It's beautiful. It's beautiful.
58:02 It's just beautiful. Beautiful.
58:05 Beautiful. Beautiful. Be right back.
58:07 Bedtime for the wildlings.
58:10 Where did you put the link in Mighty
58:12 Networks? I put the link to my ex post
58:14 in irregulars and I and I think people
58:16 have been posting hopefully you've been
58:18 posting to AI salon in community feed in
58:23 look what I made and in irregulars
58:25 posting all three of those top phrase
58:31 top Kyle phrase of all time am I sharing
58:33 and you're muted
58:38 it's 11 p.m. here. Thanks for the
58:40 dopamine hit, Kyle. Um, oh, Daniel's
58:44 image and my video are in irregulars.
58:46 Good. Let's go look at that. Am I
58:48 sharing this? Yes, I am. Let me reload
58:52 um
58:55 this page.
58:57 Robert Scoble just replied, "Nope,
59:00 thanks." So, Robert Scoble didn't know
59:02 about this.
59:04 That means nobody knows about this.
59:06 You're getting it here first, people.
59:09 You're getting it here first.
59:12 I posted and look what I made. Okay,
59:14 cool. I'll go look at that. Um, finally,
59:16 the only way I figured out how to
59:18 download my cool octopus video
59:33 scoop. We got a scoop. I'm at work and I
59:36 missed everything. Joy Party. Yeah. Uh,
59:38 let's see if I had a dime for every
59:41 time. Well, I know what I'll be doing
59:42 for office hours tomorrow. Oh, yeah.
59:44 Yeah, exactly. Um,
59:48 yeah, this is
59:50 this is bonkers.
59:52 This is bonkers.
59:55 Why is this secret?
59:58 I mean, it it it very well could be that
1:00:03 they just launched this. They kind of
1:00:05 soft launched it recently.
1:00:08 and and Rick stumbled upon it.
1:00:11 Yeah, you have three sets and three
1:00:13 different styles. Oh, joy. Crazy stuff
1:00:15 here.
1:00:17 Yeah. By the way, so let me tell you
1:00:20 something about this channel. For three
1:00:22 nights, Monday, Tuesday, and Wednesday,
1:00:25 this channel was like watching paint. It
1:00:28 wasn't even like watching paint dry. It
1:00:30 was like watching paint peel
1:00:34 over over 70 years.
1:00:37 It was just I didn't know I I I had no
1:00:40 words. I had no point of view. I was
1:00:43 just like a a a nubile
1:00:47 blob of flesh.
1:00:53 I was pulsing a little bit, but that was
1:00:55 it. There was nothing.
1:00:58 And then tonight there there was we've
1:01:01 still got there's a huge [ __ ] list of
1:01:03 some really cool [ __ ] that came out in
1:01:04 the past day or two.
1:01:08 But um I I think I'm just going to let
1:01:11 it at this one. I I kind of feel like
1:01:13 this is this is worth you all just going
1:01:16 and playing with this and go tell people
1:01:19 that meta is is free midjourney. I How
1:01:23 long is that going to I I I just I I
1:01:27 still have no words. I'm still a a a
1:01:30 pulsing blob of flesh. This is
1:01:32 mindbending,
1:01:34 but always our favorite blob of flesh.
1:01:36 But that's the thing. It was three days.
1:01:40 What was that?
1:01:42 Okay. Um I thought it was a mouse trap.
1:01:45 Um it was three days of nothing and then
1:01:48 tonight just bang. There's a thing
1:01:51 that's exciting
1:01:54 and this is okay. So when we talk about
1:01:56 a daily practice using AI, let me circle
1:01:59 this back around. Okay, so y'all now go
1:02:02 to [ __ ] Meta AI and use your free
1:02:04 midJourney. You're welcome. Um,
1:02:09 one of the things that we talk about in
1:02:11 the AI salon, we call it the cycle of AI
1:02:13 readiness. And step one in the cycle of
1:02:15 AI readiness is play first. this idea of
1:02:18 of curiosity.
1:02:21 Um,
1:02:25 curiosity is
1:02:28 is is like it's the it's the only way to
1:02:37 in any way keep up with what's going on.
1:02:41 And you kind of have to filter your
1:02:43 curiosity through who you are. like what
1:02:46 are you interested in? Right? So for me
1:02:49 like I think midJourney is quite
1:02:51 remarkable. It's problematic on what it
1:02:54 was trained on and it might not be
1:02:56 around for a while but
1:02:59 it's inside meta now. So I would think
1:03:02 that Meta is going to protect that
1:03:04 investment black bar.
1:03:06 Um,
1:03:13 yeah, to be frank, MidJourney was the
1:03:15 was the the one model out there that
1:03:18 didn't have a free tier. Meta is now the
1:03:20 MidJourney free trial. I like I would
1:03:23 take it a step further, Brandon. I would
1:03:25 say that what Meta has done
1:03:29 like I feel like that that
1:03:31 implementation of Midjourney in the Meta
1:03:34 AI app is is is a is much more clearly a
1:03:40 consumer version of Midjourney,
1:03:44 right? Most people won't know what that
1:03:46 style reference seed is, but they will
1:03:49 move those sliders and they'll choose
1:03:52 video or image. And there's 9 by6, 16 16
1:03:56 by9 in square. So it's all the social
1:03:57 media sizes. Take note, Open AI,
1:04:05 how Open AI still does not have 16 by9
1:04:07 aspect ratio is such a mind [ __ ] to me.
1:04:10 Like really,
1:04:13 Sam.
1:04:21 Bonkers.
1:04:24 Bonkers.
1:04:26 So, how long before Meta buys Midjourney
1:04:28 and saves it from its lawsuits? I don't
1:04:29 know. Everyone's suing everyone right
1:04:31 now. I think, you know, it's funny. It's
1:04:35 funny. we go through phases of
1:04:36 acquisition binges
1:04:39 um where all these smaller companies get
1:04:41 acquired. Um it it looks like the
1:04:44 strategy right now for the big media
1:04:46 companies is sue the [ __ ] out of the
1:04:47 little companies and then just acquire
1:04:50 them as part of the settlement. Oh, you
1:04:52 want to keep doing this? Okay, it's ours
1:04:54 now. And you keep doing your cute little
1:04:57 AI thing, you little punks.
1:05:02 That's just having a UIO.
1:05:05 Yeah. Amazon just sued Perplexity. And I
1:05:08 think for for e-commerce, right,
1:05:10 Brandon? Is is isn't that lawsuit around
1:05:12 e-commerce?
1:05:13 >> Mhm.
1:05:15 It's not around training. What Amazon's
1:05:17 saying is Perplexity is basically
1:05:21 taking their data and allowing people to
1:05:25 buy, I guess, direct from manufacturers
1:05:27 without going through Amazon. So, Amazon
1:05:29 loses their cut. Is that right? Is that
1:05:31 what this lawsuit is?
1:05:37 Trump just announced they won't he won't
1:05:39 bail out any AI company. All right.
1:05:42 Well, all right. Whatever. I not that I
1:05:45 think AI companies need bail bailing out
1:05:49 cuz cuz what's going to happen is this.
1:05:51 You mark my words on this one.
1:05:55 Um
1:05:57 the big corporations are going to sue
1:06:01 and settle with a bunch of the AI model
1:06:04 companies and then at some point there's
1:06:07 going to be a successful like they'll
1:06:09 take down UDOS producer AI they'll take
1:06:12 down all the music ones all the
1:06:14 commercial music ones and then I
1:06:16 guarantee you within
1:06:19 a month there will be open-source models
1:06:23 because because what's going to happen
1:06:24 is this those companies are going to get
1:06:25 sued and all the engineers that built
1:06:27 that [ __ ] are going to take their data
1:06:30 sets and they're going to run over to
1:06:32 some open-source computer at the uh
1:06:35 local Starbucks
1:06:38 and they're going to spin up an
1:06:40 open-source model that kicks the [ __ ]
1:06:42 out of the thing they built, you know,
1:06:44 as the commercial entity. Um,
1:06:48 watching big companies try to stop AI is
1:06:53 for me like the next five years are
1:06:57 going to be just a series of grab the
1:06:59 popcorn events where the death throws of
1:07:02 big powerful companies.
1:07:06 They're going to be it's going to be
1:07:07 wild to watch. Didn't traditional
1:07:09 publishers
1:07:12 try and kill the web? Yeah, they did.
1:07:16 Um,
1:07:18 Time Inc. had this thing called
1:07:19 Pathfinder where they tried to have a
1:07:22 single front end for all of Time Inc.
1:07:24 properties and they tried to they tried
1:07:27 to force all the publishers into their
1:07:29 little hole.
1:07:31 We actually I I have the distinction of
1:07:34 having I crashed well we my team at
1:07:38 agency.com we crashed time inc servers
1:07:41 and we knew we were going to crash them
1:07:45 and we told them we were going to crash
1:07:46 them. So the very first website I built
1:07:50 when I started agency.com was the Sports
1:07:52 Illustrated swimsuit video issue
1:07:57 and we made we called it the circle of
1:07:59 lust and it was an interface that had it
1:08:01 was 13 of the supermodels. We had just
1:08:03 like little head shot of the supermodels
1:08:05 and then you'd click on them and it
1:08:07 would go to their page and there'd be
1:08:08 like a 10-second video clip. like we
1:08:11 could only do like I don't know 90
1:08:13 seconds of video total. So it was like
1:08:15 10 seconds per model.
1:08:18 And we and we said, "Hey, when we launch
1:08:20 this, this is going to crash your
1:08:22 servers." And they were like, "Ah, we're
1:08:23 we're us. We're time. We're blah. We're
1:08:26 not going to we, you know, we're
1:08:28 professionals. We're IT people. [ __ ]
1:08:30 off." So we we launched it and we
1:08:35 crashed their servers within two hours.
1:08:43 It was dead.
1:08:49 Oh, good lord. I shared a prompt and
1:08:51 irregulars in one of four images. Oh,
1:08:54 that's cool.
1:08:56 Um,
1:08:58 haven't touched on it yet.
1:09:00 I just used Meta AI. It said use
1:09:03 midjourney for oh for a limited time or
1:09:07 make images
1:09:11 for a limited time.
1:09:13 Huh? I didn't get any limited time
1:09:18 stuff.
1:09:22 I You know what? I I have a feeling I I
1:09:25 have a feeling because if they only if
1:09:27 they only cut the deal two months ago,
1:09:29 it would make sense that this is
1:09:31 probably I don't know less than a week
1:09:34 old, maybe two weeks old. And there is a
1:09:37 catch. What's the catch?
1:09:40 Just a limited time.
1:09:44 It It just doesn't make sense that it's
1:09:45 going to be free.
1:09:48 I don't even have it in my Meta AI app.
1:09:50 You may need to reinstall it. It was a
1:09:52 quick little window thing.
1:09:55 I did. Oh, I did. It gave a whole
1:09:57 paragraph about limit limits. Limited
1:10:00 time. I didn't get the limited time
1:10:02 warning. Huh. Well,
1:10:06 we're in early. You're welcome. Thank
1:10:09 you, Rick McCaulay.
1:10:13 I'm not using the app. I'm using the
1:10:14 browser. I could not figure out how to
1:10:16 use it from the app.
1:10:20 You can in the in the in in just the
1:10:23 regular chat app, Danielle, you can just
1:10:26 do a d-sref
1:10:29 um code in in the regular chat window
1:10:32 and it it will use it.
1:10:38 I just click create and then give a
1:10:40 prompt and it didn't say midjourney, but
1:10:42 it made four images. Yeah, it doesn't
1:10:44 say midjourney, but it is midjourney.
1:10:46 Hey Kyle, did you hear about the AI
1:10:48 singer on the Billboard chart? Yeah.
1:10:50 Well, that AI singer on the Billboard
1:10:52 chart, didn't they? They got signed for
1:10:54 a million dollars.
1:10:59 A talent agent signed a digital
1:11:03 music artist. So, by the way, if you
1:11:07 want to start experimenting with [ __ ]
1:11:09 like invent people, invent new kinds of
1:11:12 things and
1:11:14 like create a create a label that
1:11:16 creates music with a with artists that
1:11:19 do [ __ ] or, you know, create digital
1:11:22 actors and have those digital actors
1:11:24 star in little micro dramas. So, so one
1:11:28 of the things going on right now in
1:11:29 Hollywood is Hollywood right now is all
1:11:32 about micro dramas. And if you don't
1:11:34 know micro dramas, they're vertical,
1:11:37 I think 60 to 90 second episodes of
1:11:42 serial storytelling.
1:11:46 And apparently all the agencies are
1:11:48 signing
1:11:50 um micro drama creators. So like Joy
1:11:53 Perty's in the house. Joy, you should be
1:11:56 looking into micro dramas. anyone who's
1:11:58 like into films just like
1:12:03 it seems silly right now, but right now
1:12:07 is the time where you can just do [ __ ]
1:12:11 and as Hollywood starts to panic and
1:12:14 says we've got to find the AI talent,
1:12:16 they're going to look, the acting bar is
1:12:19 very low. Yeah. the the the micro drama
1:12:22 stuff. And and quite frankly, if you
1:12:24 could do a micro drama, if you got good
1:12:26 aesthetically with generating something
1:12:28 in MidJourney or Nano Banana
1:12:32 and and maybe you do your animation in
1:12:34 Halo or something like that and it's and
1:12:37 it you know, you could do it with fake
1:12:39 people, too. Hey, remember Max Headroom?
1:12:42 But he was an actual person but an
1:12:44 illusion. Yeah. Yeah. AI Vigilante is
1:12:47 making a band. There you go.
1:12:50 with them as the lead. Perfect.
1:12:55 Love it.
1:13:02 Yeah. And you know, it's funny. Th This
1:13:05 is
1:13:08 I've talked in here before about
1:13:11 not being in the AI bubble that that
1:13:14 we're not anywhere close to the AI
1:13:16 bubble.
1:13:18 stuff like virtual artists getting
1:13:21 signed for a million dollars, like
1:13:22 whoever the creator of that thing was
1:13:24 getting a million dollars for that that
1:13:26 singer that they created. Um,
1:13:30 that's going to trigger a string of
1:13:32 those kind of investments. It's going to
1:13:34 get really weird really fast. So, I
1:13:37 would say like these kind of things are
1:13:40 starting to feel like the beginning of
1:13:44 the hype bubble, right? the everyone's
1:13:47 talking about AI is all overhyped right
1:13:49 now. It's not overhyped right now. Where
1:13:52 it starts to get overhyped is when they
1:13:54 do things like sign virtual people or
1:13:57 when Universal Music Group says, "Oh, we
1:13:59 can you can do AI songs now."
1:14:03 You know, SAP saying you can you can
1:14:06 monetize AI songs now. If as long as
1:14:09 they're just partially AI generated,
1:14:12 they don't they don't they're not clear
1:14:13 on what that actually means. But if you
1:14:16 can demonstrate, I put a little bit of
1:14:18 me in here. Like my song, my carnival
1:14:21 song where it started with my little
1:14:22 guitar lick, my four bar guitar lick.
1:14:26 I could I could ask cap that and get
1:14:28 that placed in TVs and movies. I should
1:14:31 probably do that.
1:14:35 Really should, shouldn't I? Let's go try
1:14:38 something here.
1:14:40 Let's go to
1:14:43 GenSpark.
1:14:47 Are you opening a loop? I am opening a
1:14:50 loop.
1:14:55 Um
1:14:57 um ASCAP just made it okay to
1:15:05 um monetize
1:15:09 our Shelly AI
1:15:12 generated songs.
1:15:17 Um,
1:15:21 and
1:15:25 some
1:15:26 music
1:15:28 label just signed a virtual artist.
1:15:34 I want you to research
1:15:40 all of the ways
1:15:43 I can take my
1:15:47 songs
1:15:52 partially
1:15:54 AI produced
1:15:57 and get them
1:16:00 placed in TV shows. those
1:16:04 movies
1:16:06 sold
1:16:09 to recording
1:16:11 artists
1:16:13 etc.
1:16:14 Um
1:16:16 find
1:16:19 unique easy ways
1:16:22 easy ways for me to strike it rich.
1:16:30 I'm lazy.
1:16:35 You can make money with Chad.
1:16:45 I'll dig deep into this new new frontier
1:16:48 for you to monetize those tracks without
1:16:50 breaking a sweat. Thanks, Jen Spark.
1:16:56 Oh, man. Have you all seen an artist
1:16:58 lady called Kirby on Tik Tok? Really
1:17:01 catchy song. I haven't.
1:17:04 I haven't. I've got a couple of new
1:17:05 women I'm following on on Tik Tok that
1:17:07 have got really cool music. AI
1:17:09 Vigilante. I'm making a music video for
1:17:11 the first one. That's super cool. AI
1:17:13 Vigilante, what's your what's the Tik
1:17:14 Tok channel or do you not have one or
1:17:17 what's the band name?
1:17:21 So AI Vigilante, are you part of the AI
1:17:24 Salon? If you're part of the AI salon,
1:17:26 um, put your contact information about
1:17:29 about your AI band in like look what I
1:17:32 made
1:17:33 or or even just in the community feed
1:17:36 and we'll go we'll we'll all go check it
1:17:38 out
1:17:41 and we'll lampoon you. We will
1:17:43 definitely make fun of you.
1:17:46 Commercials 20k to 550k.
1:17:54 I'm telling you that little that little
1:17:56 carnival song I could see that in an
1:17:58 indie film like tomorrow.
1:18:05 I am but I joined a long time ago. Yeah,
1:18:07 jump in there. Jump in there and share,
1:18:09 you know, get active again in the AI
1:18:10 salon.
1:18:13 I spent a crazy amount of time trying to
1:18:14 upload to Tik Tok Mississippi Sound
1:18:19 as Orange Vigilante. I think my other
1:18:22 channel. Okay, cool.
1:18:25 I also see the Eloise song, Kyle. Yeah,
1:18:30 the band is called TVO.
1:18:33 The vigilante ones. That's great. TVO.
1:18:37 Nice. Like ELO. That's good. All right.
1:18:40 So,
1:18:43 critical cover your ass. Own your
1:18:45 rights. If you used AI, make sure that
1:18:47 you have a pro premium plan for
1:18:49 commercial licensing. I do register
1:18:53 everything. Ask cap BNI BMI
1:18:57 for performance royalties. Copyright.gov
1:19:01 for composition registration. Clear your
1:19:03 samples if you used any loops. I didn't
1:19:07 label AI content. Tik Tok and Instagram
1:19:09 require AI disclosure. Just tag it
1:19:11 properly. Register with ASCAP or BM.
1:19:15 Week one. Register with ASCAP or BMI.
1:19:18 Upload a catalog to song trader free
1:19:21 tier and music gateway. Set up Beat
1:19:24 Stars or Airbit Storefront.
1:19:29 Distribute to streaming platforms via
1:19:31 Drokid, which I've already I already
1:19:33 have a Drokid account for Quantum
1:19:36 Cipher.
1:19:37 This sounds like a job for Comet.
1:19:40 Yeah, you know what? Um
1:19:44 maybe we'll this is an open loop but but
1:19:46 capture this Brandon because maybe what
1:19:48 we'll do is we'll use this is a good
1:19:51 example of um
1:19:55 something to use one of the the AI
1:19:58 browsers for. We could try it in Comet
1:20:00 from Perplexity. We could try it in the
1:20:03 the open AI one.
1:20:06 Um yeah. All right. Cool. Automate
1:20:09 everything and watch the dashboards.
1:20:10 Reinvest the first earnings.
1:20:14 Strike it rich wild cards. Virtual
1:20:16 artist route. Create an AI persona like
1:20:20 Zania Monae. Timberland launched. Oh,
1:20:25 Timberland launched an AI record label
1:20:27 signing AI artists.
1:20:32 Um,
1:20:35 give me the link
1:20:39 to Timberland's
1:20:42 label.
1:20:48 Important Tik Tok. But when I checked
1:20:50 the salon, everything was behind a payw
1:20:52 wall. Go check it again. Most of the
1:20:54 stuff's out of the payw wall.
1:20:58 There's just a couple of things behind
1:20:59 the payw wall now.
1:21:08 Yeah. So, so one of the things that we
1:21:10 are putting behind the payw wall that
1:21:12 I'm really excited about, so I keep
1:21:13 talking about this AI practice. We've
1:21:15 designed what we're calling the AI salon
1:21:18 mastermind practice. And behind the payw
1:21:20 wall, we're creating a new area called
1:21:23 the the AI salon practice um lab. And
1:21:28 we're going to have weekly meetings. And
1:21:29 in those weekly meetings, it's going to
1:21:31 be 10 week cycles
1:21:34 and you're going to design your daily
1:21:36 practice and and and we've got a whole
1:21:39 framework that we're going to design
1:21:40 this stuff within. It's going to be
1:21:41 really quite powerful. So, if you want
1:21:44 to take your AI to the next level, like
1:21:47 you want to you want to get in to the AI
1:21:49 salon mastermind and through the end of
1:21:51 the year, it's 20 bucks a month or I
1:21:54 think it's 200 bucks a year, something
1:21:55 like that. There's a there's an annual
1:21:57 um you should be a part of it.
1:21:59 Do you think we could get Timberland to
1:22:01 come on to AI Salon? I haven't ever been
1:22:05 able to get Timberland to even like one
1:22:08 of my songs or anything like that. I've
1:22:10 applied to stuff. I tag him in
1:22:11 everything. Um, but I I haven't I
1:22:15 haven't gotten a chance to get into him,
1:22:17 but maybe what I'll do is just DM DM him
1:22:21 and say you should you should come hang
1:22:23 out and talk to us about that.
1:22:27 Um,
1:22:32 you get to extend your images. Also, if
1:22:33 you're posting via the Meta ecosystem,
1:22:35 you can add popular mainstream music.
1:22:41 Cool.
1:23:06 timbothe king.com/ai
1:23:12 from super producer to super innovator.
1:23:20 Stage Zero is an artificial intelligence
1:23:23 entertainment company founded by
1:23:25 Timberland in June 2025.
1:23:28 It's built around creating and managing
1:23:30 digital Apop artificial pop artists and
1:23:34 content treating AI as a creative force
1:23:37 itself rather than just a production
1:23:39 tool.
1:23:41 Pretty [ __ ] cool.
1:23:46 Stage zero.
1:23:49 How do we get in?
1:23:51 There ain't no link.
1:24:02 Oh, share this tab. Sorry about that.
1:24:08 >> This is timbotheking.com/ai.
1:24:11 >> In the game as long as you have, you've
1:24:12 reached every mountaintop there is in
1:24:14 music already. Why keep pushing the
1:24:16 envelope technologically? Um, I think
1:24:19 it's for me with when this technology
1:24:21 came out, it allows me to be a kid
1:24:23 again. It allows me I feel like I'm 19
1:24:26 producing again. It's like it's it's
1:24:29 it's like an assistant when I do a beat
1:24:31 and I'm like, "Yo, how would you take
1:24:33 these drums and rearrange it this way?"
1:24:35 And I'm like, "Oh, I would have never
1:24:37 heard it that way."
1:24:38 >> How did Tata come to life?
1:24:40 Um actually like um I was using these
1:24:45 tools creating like different personas
1:24:47 and playing with tones and um I was like
1:24:51 and my co-partner Zade um creative guy
1:24:54 he's a drawer he's a sketcher so he was
1:24:56 drawing as I was creating music I'm like
1:24:58 wow we can actually
1:25:01 we have the tools to make these things
1:25:03 come to life his sketches can come to
1:25:05 life with these with these tools that
1:25:06 are available to us. Um, so what it was,
1:25:09 he started, he had this one picture
1:25:12 of this girl and I was like, yo, I seen
1:25:14 this girl like I I know, yo, I'm like,
1:25:18 yo, it's something about her. So, and I
1:25:19 started creating music around a picture.
1:25:21 >> Mhm.
1:25:22 >> And then I'm like, yo, that that picture
1:25:24 looks like it feels like this song.
1:25:27 >> That's what we do in here. That's what
1:25:28 happened with that carnival song, right?
1:25:32 I played the little tune. It was like,
1:25:34 oh, that kind of sounds like a carnival
1:25:35 thing. went to chat GBT. It told the
1:25:39 story. It came up with the style of the
1:25:42 music. We went to Suno. We made it.
1:25:44 Corey Sandler made the little image for
1:25:46 it.
1:25:47 >> The most thing I'm really excited about
1:25:49 is my robotics.
1:25:50 >> Mhm.
1:25:51 >> Like I have a I have a robot.
1:25:52 >> You're using robots?
1:25:53 >> Yeah, I'm using a
1:25:55 >> I have a robot.
1:25:59 >> Well, anyway, if someone figures out how
1:26:00 to apply for his stuff, let me know.
1:26:04 Crazy
1:26:09 Timberland
1:26:15 Masterclass website subscribe.
1:26:21 The gram is fam.
1:26:26 Huh. All right. Well, whatever. There's
1:26:29 another open loop for us.
1:26:32 A
1:26:35 M Murphy in the house. Speaking of AM
1:26:36 Murphy. Okay, listen.
1:26:39 December 26th, December 27th
1:26:44 this year, 2025 between the holidays and
1:26:48 new year
1:26:50 um is AI Festivus. And so Brandon, if
1:26:54 you could pop up the AI Festivus
1:26:57 uh thing. Actually, just join the AI
1:27:00 salon and we'll give you information.
1:27:03 Kyle, oh, will you tell the nice people
1:27:04 about the create virtual experience? I
1:27:06 will do that, too. Um, in fact, let me
1:27:09 go let me go do something here. Let me
1:27:12 go to my Tik Tok.
1:27:14 Let me go to my Tik Tocky.
1:27:32 go to community.thesal salon.ai and and
1:27:36 uh join if you haven't and you'll hear
1:27:38 about AI festivist there. But what I do
1:27:41 want to do
1:27:43 is tell you good folks about
1:27:48 the She Leads AI create virtual
1:27:51 conference or the create conference
1:27:54 virtual. I don't know. However, I don't
1:27:55 know what the positioning is. That's not
1:27:57 for me to that's not for me to
1:27:59 determine. Okay. Um,
1:28:05 and you're interested in AI, I've got a
1:28:06 must attend event, the virtual create
1:28:09 conference. So, one of the best things I
1:28:12 did this year, uh, I'm in the fortunate
1:28:14 position that the AI salon, the
1:28:16 community that I, I, uh, created the
1:28:19 week chat GPT came out. we were able to
1:28:22 sponsor the in-person and virtual create
1:28:26 conference. And so this happened in Salt
1:28:28 Lake City, Utah a couple of weeks ago.
1:28:31 This coming Monday and Tuesday, November
1:28:33 10th, November 11th is the virtual
1:28:36 conference. So same speakers, same basic
1:28:39 content as the in-person meeting, but
1:28:41 it's done virtually because a lot of
1:28:43 people couldn't travel, couldn't be
1:28:44 there for it. So there was a massive
1:28:46 request to do it online. You win. you
1:28:50 need to go to this thing. Here's why. I
1:28:52 have talked to I I have had many many
1:28:55 women that attended the in-person
1:28:58 conference reach reach out to me
1:29:00 unsolicited to say how amazing it was,
1:29:03 how profound it was, how connected and
1:29:06 human it was. Um, a number of women I
1:29:09 know went to both the TED AAI conference
1:29:12 and the create conference from She Leads
1:29:15 AI and they said it was night and day.
1:29:18 One was all about technology and tools.
1:29:21 Uh, one was all about human beings
1:29:23 trying to figure out how to use AI. It
1:29:26 was an amazing event. So, I'm super
1:29:28 proud that we sponsored it. If you are
1:29:31 interested at all in AI, especially if
1:29:34 you're intimidated or you're like, I'm
1:29:36 not technical enough, things like that,
1:29:38 you need to go to this conference. You
1:29:39 need to go. You need to understand that,
1:29:43 you know, to a person, everyone that
1:29:45 showed up there was like, "Oh, I
1:29:47 probably don't know as much as everyone
1:29:48 else." They all felt that way. I was I
1:29:50 was talking to Ann Murphy last night
1:29:51 about it. Um, we're all trying to figure
1:29:54 this stuff out. I I'm clueless. Like,
1:29:57 we're all clueless now. Um, so go to
1:30:00 this thing. Monday, November 10th,
1:30:02 Tuesday, November 7th or 11th. Um, just
1:30:05 go there. Just do it. You have to do it.
1:30:07 You should go. Okay. Go. Go. Go. All
1:30:10 right. There you go. See, you see what
1:30:13 we're doing here? We're changing the
1:30:15 world, people. We're changing the world.
1:30:20 How we doing that? I don't know. We're
1:30:23 just being human. We're saying, "Hey,
1:30:24 this stuff's here. We might as well
1:30:25 learn to deal with it. We might as well
1:30:27 support one another. We might as well do
1:30:29 it ethically and as human beings and and
1:30:32 see if we can figure out ways to amplify
1:30:35 our brilliance.
1:30:39 Let the let the propeller heads in San
1:30:41 Francisco
1:30:43 figure out how to tweak the algorithms
1:30:47 and and fire up the GPU farms and then
1:30:51 we can figure out how we take that cool
1:30:54 [ __ ] they make and change people's lives
1:30:56 with it. All right, that's that's what
1:30:58 we're up to here. God dang it.
1:31:02 Started that rabbit hole a week ago.
1:31:04 Beautiful. Thank you for sharing. Of
1:31:06 course it's in. Look what I made. Okay,
1:31:08 everybody's sharing everything. Love it.
1:31:10 Foosies in. Excited. Beautiful. All
1:31:13 right, I'm going to get the [ __ ] out of
1:31:16 here.
1:31:18 Can I hop up for a second? Wait, I'm not
1:31:20 leaving. Producer Brandon has something
1:31:22 to say. I think I'm getting yelled at
1:31:24 here. Let's see.
1:31:26 >> No, no, no, you're not. I just um I I'm
1:31:29 still riding the high off of this and
1:31:31 it's probably nothing, but I just wanted
1:31:35 to share it with the the good community
1:31:37 here because um
1:31:40 >> this could be it's probably nothing just
1:31:42 this setting expectations low. But in AI
1:31:45 life hacks yesterday, um we were talking
1:31:49 uh about how we're using all of this AI
1:31:54 for like making images
1:31:57 and I forgot who said it. Somebody said
1:32:01 uh you all right?
1:32:02 >> Yeah, I just made you bigger.
1:32:04 >> Okay. I was like, what is going on? I'm
1:32:06 I'm super sensed now. Um
1:32:09 what somebody on in the group mentioned,
1:32:12 you know, shouldn't we be curing cancer
1:32:15 or something like that? Like shouldn't
1:32:17 we be using this technology? And it was
1:32:19 like the the running theory. He was
1:32:21 like, oh yeah, that would be but you
1:32:22 know, there's researchers out there that
1:32:24 are probably using Gemma models and
1:32:27 other things like that that are, you
1:32:30 know, medically trained or medically
1:32:32 sounded. And so during the live tonight
1:32:36 while we were playing, I just had Gemini
1:32:39 running in the background. My dog wants
1:32:40 to go for a walk now. He's getting
1:32:42 excited.
1:32:43 >> Um, I had Gemini doing some deep
1:32:45 research on aphasia, which is what Bruce
1:32:47 Willis is suffering from.
1:32:49 >> I said, "Hey, you have access to
1:32:52 everything. Just do some deep research.
1:32:55 Solve this problem. Is there any chance
1:32:57 we can solve this problem?" Like what?
1:32:58 Like, you don't know. Tell me no. You
1:33:01 know, moonshot it. And it came back with
1:33:04 three potential approaches.
1:33:07 And I said, "Okay, now now test it, like
1:33:10 poke holes in it, peer review it, tell
1:33:13 me if any of these actually have
1:33:14 legitimate scientific potential." And it
1:33:17 went off and 20 minutes later it came
1:33:19 back and said, "Well, two of them were
1:33:20 probably had fatal flaws, but one of
1:33:22 them actually has potential." I'm like,
1:33:24 "Great. Has it been tried? Can you, you
1:33:27 know, has anybody done this? Are you
1:33:29 just, you know, grabbing something off
1:33:31 of a a WebMD and regurgitating it to me?
1:33:35 And says, "No, no, this is new. Nobody
1:33:38 that I found has ever been able to
1:33:39 combine these therapeutics in this way
1:33:42 before." I said, "Great. Find me
1:33:44 somebody who in Cleveland that could
1:33:46 care about this." And I went out and
1:33:47 found a neuroscientist at the Cleveland
1:33:49 Clinic, gave me his email address, and
1:33:52 wrote an email. And so I just while we
1:33:54 were talking I sent an email off to some
1:33:56 neuroscientist said I've got a formal
1:33:59 proposal for a cure for aphasia that
1:34:01 hasn't been tried before. Want to see
1:34:02 it.
1:34:04 >> So cool. Yeah. There you go.
1:34:07 >> I don't know. I'm not a doctor but
1:34:10 >> exactly what you know
1:34:11 >> collaborating with humanity.
1:34:13 >> That's awesome. That's awesome. And by
1:34:15 the way, why don't you tell the folks
1:34:17 about help after snap just in case they
1:34:19 haven't heard of it?
1:34:20 >> Oh yeah. So the other thing that I was
1:34:22 doing um with the SNAP benefits being
1:34:25 rolled back and restricted is in chat
1:34:29 GPT I went and created a custom GPT it's
1:34:33 called help with snap. So if you're in
1:34:35 chat GPT and you go to explore chat GP
1:34:38 explore GPTs and then search for help
1:34:41 with help after snap it is giving you
1:34:45 references to
1:34:47 uh references to resources that you can
1:34:50 find but it's coded with empathy. So
1:34:52 instead of just giving you a a PDF
1:34:55 document with like the food bank's phone
1:34:56 number it's actually helping you tailor
1:34:59 to your unique situation.
1:35:01 >> Yep. Beautiful. Beautiful. Beautiful.
1:35:04 Beautiful. Um, and
1:35:06 >> oh, did you hear what Daisy Thomas did
1:35:09 with it?
1:35:11 >> Uh, I I saw a post on LinkedIn, but I
1:35:15 didn't get into details. So Daisy Thomas
1:35:18 went into your your SNAP GPT
1:35:22 and she said um she wanted to create a
1:35:26 nutrientdense
1:35:28 rich um food shopping list for 3 weeks
1:35:33 for 21 days for less than $100 and it it
1:35:36 it got to 125. But for $125, it was 21
1:35:42 days of nutrient-dense food that you
1:35:45 could get at any supermarket. And that
1:35:47 she generated that from your GPT from
1:35:49 the data that was in there. So, she said
1:35:51 it was really quite powerful. So, um I
1:35:54 that's one of the things that's really
1:35:55 exciting like if people know how to use
1:35:57 GPT is great, but some someone like
1:36:00 Daisy knowing that she could do that and
1:36:03 then talking about that's really quite
1:36:05 powerful. So,
1:36:07 >> beautiful.
1:36:07 >> That's excellent. Yeah. Um, reminder
1:36:11 >> my daughter used it in Utah.
1:36:13 Silverf Fox just said that.
1:36:15 >> Yes, that's what
1:36:17 >> I just sent it to a school district
1:36:19 title one schools. There you go. So,
1:36:21 making a difference.
1:36:23 >> Love it. All right. This is my This is
1:36:26 my champion. This is This is George
1:36:28 here.
1:36:29 >> He's uh
1:36:30 >> Hey, George.
1:36:31 >> Yeah. So, so a little a little bit
1:36:33 behind the scenes after uh we get off, I
1:36:36 hop up and talk to Kyle for a minute.
1:36:37 And that's George's cue that it's time
1:36:40 to go for a midnight stroll around the
1:36:42 neighborhood. So, because I'm talking,
1:36:43 he thinks the show is over now. And he's
1:36:46 like, "Okay, let's go wrap it up." So, I
1:36:48 will jump on out here. Um, office hours
1:36:52 and uh tomorrow is uh the first of
1:36:54 Friday. Um so, if you've got some art
1:36:57 stuff going on, we may be a little late
1:36:58 for our Friday night date night.
1:37:00 >> Yeah, we'll probably be late for date
1:37:01 night tomorrow. But but uh for office
1:37:05 hours tomorrow on LinkedIn, if you
1:37:07 haven't been to an office hours before,
1:37:09 just go to LinkedIn and look up at Kyle
1:37:11 Shannon, that's my profile, and look for
1:37:13 events and you'll see the office hours
1:37:14 events, the AI salon office hours
1:37:16 events. You can also find a link to that
1:37:18 inside the AI salon. So the salon.ai and
1:37:22 you know, click on our community and
1:37:25 uh come to that. All right, come to that
1:37:27 tomorrow. And then tomorrow night's
1:37:28 Friday night date night. All right,
1:37:30 Fabiana, you guys are awesome.
1:37:32 Beautiful, beautiful, beautiful,
1:37:34 beautiful, beautiful. All right, I'm
1:37:36 gonna get on out of here, people. I'm
1:37:39 gonna get on out of here. All right.
1:37:42 Um,
1:37:48 yeah, I think that's it. All right,
1:37:50 peace out, everyone. Think about who you
1:37:52 are and what you want, what you value.
1:37:55 All right, start thinking about your
1:37:56 daily practice and uh
1:38:00 we're going to figure this [ __ ] out
1:38:01 together. All right, I'll see you
1:38:03 tomorrow.