4/21/2025 - Exploring the Role of AI in Creative Storytelling and Film Production

Transcript

1. 0:00Little doggy, are you coming with [Music]
2. 0:19daddy? Sh. Quiet. Quiet for a second. [Music] [Applause] [Music]
3. 0:34[Music]
4. 0:54Oh, freedom came my way. That [Music] night just like a jet plane in and out of sight.
5. 1:10I was hauling ass at a million miles an hour wondering how [Music] hard when they came into the
6. 1:27station. They said I was bad beyond repair, but I got no qualms with my situation. Say here I am.
7. 1:46[Music] Say sh won't you dare to say sh won't you dare to say
8. 2:05sh. Uhhuh. Yeah. Leave a message. Add your number. Please. Take a time to want to satisfy me.
9. 2:20[Music] Take all these old fantasies. Send them care of me. [Music] Happy Monday, good people. What is
10. 2:35happening out there in Tik Tok land? Tik Tok's still here. I don't know what loser suggested we wouldn't be here
11. 2:43today, but we're here. We're here. Got to stop calling myself a loser.
12. 2:57[Music]
13. 3:25Why you getting so Rammy? Just because I was Ramy? Because I'm Ramy? You're Ramy? Someone's got to break the cycle,
14. 3:32champ. Someone's got to break the cycle. Someone comes at you, they're Ramy. You have two choices. You get Ramy or you choose to back it
15. 3:43down. Let's take a breath. Let's calm it down. And champ, what did you choose? Not the higher road. Oh, yeah. Run to
16. 3:53your bed. Run to your bed. It's what happens. It's what happens. All of our fights end like this. He just jumps up on his bed and
17. 4:02lays down, pretends like he's a dog. It's like, "Yeah, whatever. I'm going to let this pass as if I don't have
18. 4:10language." Show off. You know, there's got to be something said for not having language cuz these brains [ __ ] us up.
19. 4:20You know, artificial intelligence, everyone's like, "Oh, they hallucinate. Have you seen a human? [Music]
20. 4:31I know. Once they can talk, once dogs can talk, they'll be like, "H, just stop. Just give me chicken. Just give me
21. 4:40Could I have some cheese? Could I Yeah. Yes, I'll sit. I'll I'll do whatever the [ __ ] you want. Could I please just have some cheese?"
22. 4:50Right. They're going to be like, "Are you're going to put a bow? You're going to put a bow on me and then we're going to walk
23. 4:56outside. That's That's how we're playing this. That's what I have to do for cheese. It's a miserable existence. You
24. 5:03know, I used to be a wolf, right? [Music]
25. 5:51H I wonder what the first word ever spoken was. That's actually a really interesting thought. I often think about that
26. 5:58because you I mean you know Steo it wasn't like ugg hey hey Bob like it didn't it was just like ugg and then someone went
27. 6:13u like it was it was a slightly modified ugg right and then someone else went bug bug maybe it was bug you're like ugg bug
28. 6:27[Laughter] You know, it wasn't as good as you'd make it out to be. You'd be like, I'd give anything to be at that moment. And
29. 6:40then you AI [ __ ] solves time travel and you're like, I want to go back to when the first word happened. AI's like,
30. 6:46all right, you're going to be disappointed. You're like, no, I'm not. You should be like, uh, uh, huh? And then when whoever that was spoke
31. 7:00that word, all the other ones were like, "He he's he's off his [ __ ] rocker." Like the the ug version of that. They all just went
32. 7:11ah and they just walked away. He was sitting there like bug bug bug bug. And then like a a mosquito lands on his nose, stings. He was like,
33. 7:23"Bug." [Laughter] Huh? Yeah. Imagining moments in history here at the AI learning lab. We don't need no stinking AI. We'll just make it
34. 7:37up. [Laughter] [Music]
35. 7:52There's been something, baby, I've been trying to say for an age and it seems I don't know how. Past in a future now surrounding
36. 8:05me. You know, I bet I bet some of the first words are like ma and pa because like the roots for mother and father are
37. 8:12similar across many many languages. Yeah. Oh, that's look Brandon just said this studies of ancient language roots suggest the first
38. 8:20meaningful words were ma or mama. Yeah, that makes sense, right? You keep seeing this person, you're like, oh, you know
39. 8:27what it was? They're like they get a little bit of milk from the from the, you know, from the source and they're like m M
40. 8:38mama. They're like They're like more. Mama stands for more in [Laughter] [Music] Caveman. Oh, this is so out of tune.
41. 8:54It's not [Music] playable. All right, whatever. I won't tort you with that anymore because that's ungodly sounding. All right. Fantastic.
42. 9:08Fantastic. Dear Bob. Hey Bob. Wonder if Bob was the first word. Bob. Bob. Bob. Bob. Tell him what he's won. It
43. 9:22probably just came out like that. Oh, good lord. Good lord. Good lordy. Good lordy. Good lordy. All right fantastic man. Turn
44. 9:38into we haven't invented prizes yet. There's some caveman walking around. Bob tell him what he's won. People are like
45. 9:45Bob. Who's Bob? What is one? Didn't we make a caveman Kyle once? We might have. Oh, this reminds me of my great aunt's
46. 10:01favorite joke. Oh, [Laughter] boy. So, I think I have an idea for something that could be fun tonight. So,
47. 10:11we'll we'll play with that. I might get if if anyone wants me to, I'm happy to go on a Monday meltdown, you know, ask me something
48. 10:19innocent about AI and I'll [ __ ] take off. I'll [ __ ] take off on it. I had an interesting talk today with
49. 10:29um couple of my my favorite employees uh from agency.com back in the olden timey days of the web. Four of us got
50. 10:37together. It was Ben Jones and Laurent Stanovich and John Knack. John Knack works for Microsoft now. And Ben's got
51. 10:45his own agency. He worked at Google for a bunch of years. And uh and Laurent's working at a uh a digital marketing
52. 10:52agency. and they're all just [ __ ] brilliant. And uh I was reminded that I've still got that annoying
53. 11:05optimism. It was funny. They were they were a little kermoginly about AI. John's a little bitter about, you know,
54. 11:11life at Microsoft. I think Ben's, you know, just in the middle of a startup [Laughter] grind. Oh, man. Like the new glasses.
55. 11:22Thank you very much, sir. Appreciate that. These are uh these are Zeni Zeni mail order [Laughter] glasses. You want to know something
56. 11:35stupid? I shouldn't admit. I found it. You found what? On the screen. Where is it? I I'm sharing my screen. Oh,
57. 11:47okay. Fire Learning Lab. That's good. Yeah. Yeah. Actually, that's good. Back then, I'd have been like, "Oh, this fire
58. 11:56thing is going to be big." People are like, "No, just go go get water. Just get another blanket. Fire dangerous. Fire bad. Fire
59. 12:05is going to kill us all." Like, "No, no, fire's going to be good." Like, imagine if we tame fire and put it in like a pit
60. 12:11and then we invent these things called marshmallows. You stick them on the fire. No, no, fire bad. How would I get started in short film
61. 12:21production using chat GPT? That's that's actually a really great question. In fact, so what I was going to do tonight, hang on a
62. 12:29sec. Let me show you. I'm going to go to go to my little uh it's called mymind.com and it's a little like I
63. 12:37don't know what are they? It's like Pinterest but for yourself. if you just stick [ __ ] in there. And I use it mostly to to gather
64. 12:46um uh srefs for midjourney, all these different styles, right? And but this one was a post that I saw right before I
65. 12:59went live tonight and it's about creating character sheets. So So Chat GPT is now really good at consistent characters.
66. 13:10Um it does not have the sophistication of midjourney but I would give up well I am finding myself giving up sophistication for
67. 13:22consistency and chatbt also does it can mimic styles it can do typography really well so if you want a billboard that
68. 13:29says you know tell them what they've won Bob you can have a billboard that says that you don't have to spend four hours
69. 13:34[ __ ] you know trying to prompt something into existence or photoshop stopping it. Um, but let me let me give you the the the basic rundown
70. 13:48on how to get started on short film production with Chat GPT. Um, everything starts with story. Like I don't I don't know where you are in
71. 14:01the in the experience thing. If you're like, "Yeah, I've been making movies for 40 years. cuz I just needed to know how
72. 14:07to do it in AI [ __ ] Like if you're that then this some of this stuff is going to be ridiculous. But you've got to start with story.
73. 14:16You've got to start with a story, right? What's cool about AI is that you can tell big stories, you can tell small stories.
74. 14:26Um, and so where I would start is start with a very small story. Start with a story of like a single character, a
75. 14:34single location, and like a 30-se secondond narrative arc, right? Like a I don't know, a squirrel drops a peanut,
76. 14:42discovers a bunch of other peanuts, and then says, "Who buried these?" Right? Something something just silly, stupid.
77. 14:50But you can give chatbt an idea of of what you want and then say, "Give me 20 ideas that fit that format." So, a one
78. 15:00minute film, two characters or or whatever it might be or or something that puts out a message that you want to tell. So, start with
79. 15:09ideiation and then if you're going to tell something of decent length, like a minute or more, then you're going to
80. 15:16want to outline it. And even if you're going to do something really short, it's probably not a bad idea to outline it.
81. 15:20Have Chat GPT create an outline for you. And then you can choose to do like like there's certain things that make it more
82. 15:28problematic. If you want consistent characters, that's harder, right? We're going to play with that tonight.
83. 15:36Um dialogue and acting is harder. So you could say I I want a silent film where the story is just told visually. Um so
84. 15:46so get the get the the basic structure right. Then you have to pick a style. And so having something like my mind
85. 15:55where or or just go on to X and search for SRESFs, but you know, you have something like this where you're just like, oh,
86. 16:03this is kind of a cool style. Yeah, that's not bad, right? That could be a film. It's sort of a like a painting somewhere between a
87. 16:14painting and a film. Or you could just, you know, you could go into chat GPT if you're just trying to find styles. You could go,
88. 16:28um, let's see. [Music] Um, I want you to tell
89. 16:44me the top 20 films that you have that you feel have the most unique look and feel that is memorable and iconic.
90. 17:04period. Oh, and I'm I'm in 03, which is the reasoning engine, so it's going to think a little bit. Completely new. Okay. So, so Jo's
91. 17:22digital completely new to AI. Okay, great. Oh, okay. Cool. So, Oh, completely new to AI. Okay. So, go to chat GPT. Just start with chat
92. 17:32GPT. You don't need to do anything else. And then you may have access to this thing all called 03, but ignore it. I'm
93. 17:38going to I'm going to start over. Oh, maybe I shouldn't. Should I? Yeah. You know what I'm going to do?
94. 17:47I'm going to grab this list because this is not a wasted list. 20 films that look like nothing else. Okay. So, I'm going to copy that.
95. 17:59I'm gonna go nude. So here here we are brand new. So first you should go to the salon. Okay. So Joe goes digital. Anyone
96. 18:07else who's new here? Um the answer to the question, how do I learn AI is right now you can't. And I know that sounds like an
97. 18:20[ __ ] move on my part, right? Like you can't learn. I'm smart. I can learn it. No, no, no. You don't get it. It's
98. 18:28changing like like what AI is and what it makes possible is changing every two weeks. Something new is possible and
99. 18:36it's and it's accelerating. So so we're we're in a phase of generative AI which which kicked off in 2022. Thank you very
100. 18:44much Winston. Appreciate that. um when chat JPT launched that that that we entered a new phase of AI which is
101. 18:55the phase where you don't have to be an engineer to use AI right because chat GPT made it a consumer app
102. 19:02effectively so we're not that far into it so we're very early a lot of people still haven't used it don't know what
103. 19:09chat GPT is okay so that's the start is just accept that you can't learn it because it's changing too fast. The
104. 19:18implication of that is get your ass in a community. The AI salon is a community I started the week after Chat GPT launched
105. 19:26as a gathering place for AI optimists and creators. We meet twice a month and there's a vibrant online community where
106. 19:35you can share and you know people teach these things called learn out louds and there's gathering spaces. There's sort
107. 19:41of this mastery area. Um, it's a it's a remarkable community and there's lots of other ones but but I'm fond to it. So go
108. 19:50to the salon.ai, click on join our community and join. And the other thing you should do is don't just lurk, join join and introduce
109. 20:00yourself. And and if you're brand new to this [ __ ] say that this is not a group. There's there's a lot of communities out
110. 20:07there that are sort of like the meritocracy thing where everyone's like, you know, swinging their their big AI
111. 20:13wieners at each other. Those are insufferable. The salon's not like that. The salon's like, "Where are you? Let's
112. 20:22let's help you figure it out and get up to speed and get you experimenting and play it." All right, so that's the first
113. 20:27thing. And then just start playing. You want to make a film. All right. So, start out in chat GPT. One of
114. 20:35the first things I do is I say, "Okay, let me let me give you uh a primer about large language models in general. The
115. 20:45little prompt, we call it the prompt hole, the the the chat hole, this little box that you type in, it looks like a
116. 20:52lot like a Google search thing, but it's nothing like a Google search thing." The way to think about large language models
117. 20:59is you're starting a conversation. Oh yeah, the the how can I help you, Kyle? I don't know. This is a relatively new thing. Probably within
118. 21:11the past two weeks, I've noticed that. Um, treat it like a conversation. And here's here's the the biggest thing you
119. 21:20need to know about large language models is the more context you give them, the better they get. So you can assign them
120. 21:27roles. I want you to act like a screenwriter or you can you can say, "Help me understand screenplay structure." And it it will explain it to
121. 21:36you. And then it knows you're writing a screenplay. And and now it has the the context of that structure in its memory.
122. 21:43So every chat is kind of like this this you're building like a Lego building of conversation and and the more context
123. 21:54information you give it about what you're trying to accomplish, the better it gets. If you're really stingy with
124. 21:59your prompts, like write me a story that I can turn into a film, it's going to give you a shitty story for a shitty
125. 22:06film. You can go make it, but it'll be shitty. Okay. So, here's here's and I've written uh personally I've written seven
126. 22:13featurelength screenplays. My current company is an automated video storytelling platform. So, this is kind of my jam. Okay.
127. 22:22So generally where I start is I'll just start with um I want to create a compelling short
128. 22:40film. Um and but let's see. But before we do, help me understand basic story
129. 22:55structure using three different methodologies and then just let it do its thing. Absolutely. So, let's break
130. 23:10that down. The hero's journey. All right. It's going to tell us it's it's a little slow tonight, but whatever. Generally, I will do these
131. 23:23things and I will quickly glance at them, but I won't read them. Thank you for the chilies, Winston. Thank you so much. Appreciate
132. 23:29that. I've been using chat GPT for five months, so I understand what you're saying. Others might benefit.
133. 23:38explain what different versions work better for different things. Yeah, I'll do that in a bit. Um, but I just want to get the
134. 23:46basics. So bummed I miss missed Pate's demystifying a this Easter weekend. I'm sure he recorded it. Is it? It's the
135. 23:54salon.ai, Joe. Not just salon.ai. Can you pop the URL back up there, Brandon? There you go. The salon.ai. Sorry about that.
136. 24:08Okay. Um, so it told us about heroes journey. It told us about three-act structure for Hollywood. And then Dan Harmon's story circle. Okay,
137. 24:17great. I often won't even read this stuff, but now it has given itself a bunch of context about we're going to,
138. 24:26you know, I want a well structured story here, right? So now I'll say something like um let's make it a 60-second one
139. 24:42character story with story with no dialogue. Um, give [Music] me
140. 24:5620 memorable ideas that are either heartbreaking or
141. 25:11uh, humorous. All right, we have a few starred comments. Hang on. Let me go look at the start comments in
142. 25:24StreamYard. Let's see. Kevin Stewart on Tik Tok. I was at our AI conference for the company this Friday. Awesome.
143. 25:34Fantastic. Keep getting educated. Make keep Okay. If you're not making yourself visible within your company as an AI
144. 25:42nerd, knock that [ __ ] off. Start geeking out about AI and start talking about it. In the in the salon, we call it
145. 25:51learning out loud or generously leading. Like teach people what you're learning. And if your response is
146. 25:57everybody thinks I'm stupid when I talk about AI, let them let them think you're stupid until they get laid off and
147. 26:04they're like, could you teach me that AI thing? All right. I just don't have tolerance for these people anymore. I on China on Tik
148. 26:14Tok have an AI pitch for the pitch for the VP tomorrow. That's funny. Um, what's this one? Mr. on Tik Tok. Today I turned 50 plus 13. Happy
149. 26:28birthday, Mr. It. Happy birthday, sir. Fantastic. All right. And then what's this one? Valerie. My fear of AI is how it
150. 26:38will fit in our lives, but really it's how we will fit in it. Yes, I agree with that. To get the most of it means the
151. 26:47way we live today will have to change. Many are not willing to do this change. See, here's the thing. Um, do you
152. 26:59remember do you remember that day? Yeah, we're going off on a rant here. Brandon knows the the whole people are not willing to change.
153. 27:11People don't want to change. People claim they're not willing to change. But do you remember that day, I don't know, four or five years ago
154. 27:23when all of the world governments essentially on the same same day said don't leave your house and we didn't. People are willing to change.
155. 27:39Now in that case it took the fear of you know a worldwide you know sci-fi contagion killing everyone to do it but we did it literally
156. 27:52overnight. So, so people can absolutely change. And then the the question the question becomes this and I I think your
157. 27:59point's a really good one that AI is getting so quickly it's accelerate it's accelerating sort of at our intelligence
158. 28:10right now and it's very quickly going to be significantly above our intelligence and there's a point at
159. 28:16which you give into that and you just kind of accept it and say [ __ ] it just like we gave into the steam engine and
160. 28:22machines that made us stronger. Right. You know, there's a there there's a point at which when the steam engine
161. 28:29came out that the the strongest man in the village would have like a tugof-war contest against the steam machine. And
162. 28:36there's a point at which the steam machine just was too good. And and even the strongest guy in the village was like, "Yeah, [ __ ]
163. 28:43it." Right? That's what's going to happen with AI. Uh Tik Tok pin. The thing to fear about AI is the bad assumptions it can
164. 28:54make and it's I don't know that AI makes assumptions and its overconfidence. I don't see AI as being overconfident. I see AI as being overly
165. 29:06helpful which I guess is the same thing. It will confidently here's one of the ways I've explained large language
166. 29:14models chatbt in particular is mansplaining as a service where where a large language model will confidently answer answer you
167. 29:25even if it's wrong and then even if you point it out it will say oh you're absolutely right I'm wrong and then it'll be wrong again.
168. 29:34Um but it's what what was your point? the mistakes. Wait, and if you're using it for code, it will make mistakes that
169. 29:41will crash your development plan. Not necessarily. Okay, listen. There there's some of the comments in here are you
170. 29:48guys are veering very close to tropes that you've heard pared about AI that are very quickly becoming not true.
171. 30:01Coding with AI two years ago was essentially unusable. Coding with AI now is frustratingly maddening, but pretty
172. 30:12[ __ ] close. Coding with AI a year from now is probably going to be better than most coders out there. Like like all of the major
173. 30:25um frontier model companies have said that. So be careful not to just parrot what people have said about what AI was
174. 30:32two or three years ago. Like you got to be playing with this stuff. The new 03 model and the new 04 um mini and mini
175. 30:40high models from from chat GPT are fundamentally different tools than anything we've ever had before. They're fundamentally different
176. 30:52tools. And I can explain why, but we're in the middle of doing a a screenwriting thing here. So, so just be careful not to just
177. 31:00parrot what people have said. Here's here's my my fear on your behalf. If you just parrot what's wrong with AI and and do that from the
178. 31:14sidelines, you're going to get caught off guard and it's going to suck. So, what I would say is go in with a good
179. 31:21healthy skepticism, but go in like get on the [ __ ] field. Don't be up in the stands with your arms crossed like ah
180. 31:27it's not really good at coding or whatever. All right. Anyway, let's get back to the story. Okay. So, he asked
181. 31:33for for 20 concepts. So, gave us 20 concepts. The last slice. A man prepares for a romantic candle lit dinner. He
182. 31:40places two plates then eats one alone. The quiet chair sits suddenly empty. Oh, that's heartbreaking. All right. These
183. 31:47are good. Whatever. I'm I'm just going to ignore these and then I'm going to go. Um, those are cliche and expected and I
184. 32:01want to win awards for how good this story is. Try again and stop with the [ __ ]
185. 32:23emojis. You can yell at it. Some people think you shouldn't because chatbt now has memory, but whatever. Did it Did it do it without
186. 32:34emojis? It did. Okay. A man carefully lays items out on a table. hairbrush, glasses, book. Throughout the
187. 32:43day, he sits beside each one and mimics a conversation, revealing they're all parts of himself he's trying to
188. 32:48remember. Jesus Christ, that's sad, but that's got dialogue in it. Um, or maybe it doesn't. An elderly woman catalogs
189. 32:57cassette tapes. Okay, these are all sad. Anticipation, humorous, but not silly, smart, unexpected. But a man
190. 33:05prepares to answer the door, fixes his collar, adjusts the lighting, rearranges books to look smarter. The buzzer never
191. 33:12rings. He sits fully staged alone, and we realize it was never about the guest. Huh. I wouldn't call that humorous. Uh,
192. 33:22okay. Whatever. It doesn't matter. Okay. So, now we have some stories. So, now I think I've still got copied in my clipboard all those
193. 33:32different films. Now I want to pick a look and feel and like
194. 33:47these films. And this was the list where I said um give me something visually stunning. Did I Is did I Yeah, they're all in
195. 34:00there. Oh, wait. Hang on. Stop updated and save memory. Um um tell me which are the three that you
196. 34:19feel look the most like a one minute film. You can ask it to do stupid [ __ ] um of the kinds of stories you
197. 34:37wrote. That's a really stupid thing to do, but why? Like, give it some criteria. Barry Lyndon, why? It's the gold standard for visual
198. 34:48poetry in stillness. Oh, I like that. Great. The Red Shoes, 1948. Hero, 2002. Each sequence hero is built around a
199. 35:00single color and an emotional truth. Oh, I like that. Um, let's combine. Let's combine one and three. And I want you to name this new
200. 35:17visual style. And I spelled that wrong. It doesn't [ __ ] matter. I want you to name this new visual style and describe it in
201. 35:33detail as if you were talking to a DP, director of photography. Mytho paint realism, aka the Barry Lynon hero fusion. The style
202. 35:48isn't just about beauty. It's about elevating emotional truth to myth. using naturalistic lighting and da core
203. 35:55visual principles. Okay, so now it's writing all that. So while it's writing, I'm gonna I'm not going to even read what it says, right?
204. 36:05Because here's what we can assume. It knows enough about those films to understand them. It it understands the story of those films. It
205. 36:16understands the cinematography of those films, the visual cues. it understands what stories it just wrote. And one of the things about the
206. 36:25new chat GPT in the past since since March 31st is that it's got a native image model built into it. And what that means
207. 36:36is it can it can understand the language of imagery and the imagery of language. I know that sounds [ __ ] weird, but
208. 36:46you know, like we do, we can hear words and picture something. We can see pictures and make words, make stories,
209. 36:53right? Um, it's good at that now. All right. So, there's all that. Great. Um, I want you to
210. 37:08pick the one uh heartbreaking and spelled wrong and one humorous story spelled
211. 37:24wrong. That you feel best uh fit this visual style. So, so here's an interesting thing. We're now picking
212. 37:38a story based on how it best fits a visual style. With AI, you can really start to mix the direction of how you do
213. 37:46things. Like normally, if you're going to do a film, you write a screenplay first. So, you got to do the writing
214. 37:51first. You rarely would say, "Here's my story board." If you don't know what [ __ ] story is, right? It's a story
215. 37:58board. But here we can start to mix those things. So I got to a visual style and now I'm going to say, "Well, you
216. 38:04wrote a bunch of stories. Which ones fit best?" YouTube spotlight. Let's see. Jeff Lan, I found it useful to have one
217. 38:11model in chat GPT. Fact check another. That's great. They often catch falsehoods that I didn't. That's a great [Music]
218. 38:21idea. Just don't ask it to surprise you when asking for a picture. Lol. It will surprise you. That's very funny. Okay.
219. 38:28Heartbreaking pick. Still life. A man paints the same bowl of fruit every morning. Each painting slightly altered.
220. 38:36Pull back dozens on the wall. In the center, a single photograph of his partner's hands arranging the fruit
221. 38:43long, long ago. Oh my god, that's heartbreaking. Source camp wants to go to wants to go happy. What? Huh?
222. 38:56Oh, you want to go happy? Yeah, that one's heartbreaking. All right, we can go happy. Humorous pick. Anticipation. A
223. 39:02man prepares. If If we're not all emotional if we're not all emotionally prepared for the uh for the heartbreaking film, then then let's go
224. 39:11happy. We'll go humorous. My husband doesn't see images in his head. I had Let's see. I had to picture what that looks like. I Yeah,
225. 39:23that's weird. Um, can we use the video chat GPT for Tik Tok as long as it stays in the guidelines? Yeah. Yeah, you can.
226. 39:34I I'll show you that. We'll jump over to Soro at some point here. Okay. Uh, what's the story here? A man
227. 39:41prepares to answer the door, fixes his collars. Uh, yeah, that's I don't quite understand how that one works, but
228. 39:46that's okay. So now what I'm going to say is I want you to determine the most visually
229. 40:01poignant frame of the film and mock that up for me. Let's go vertical since I will
230. 40:18share on the socials. All right. And so now we get to see some of Chat GPT's image image generation. Winston sent a paper crane
231. 40:31gift. Thank you very much, Winston. You're very generous. I appreciate that. Don't tease him with Sora. We
232. 40:36never go to Sora. Yeah. The the thing about Sora is Sora kind of sucks. Sora is long in the tooth. Um, but the new
233. 40:44image generation model inside Chat GBT is is quite stunning. It's it's quite powerful. Now, let me before this thing
234. 40:56gives us what it's making us right now, there is a very high likelihood that after all this work, the image that it
235. 41:05generates will just suck. and it won't like it just won't light my fire. Part of part of what you get to do with AI creative exploration
236. 41:19is move into a mindset of creative abundance where you don't have to [ __ ] it doesn't have to be perfect.
237. 41:26If you don't like it, start over. Like it just doesn't matter. Wait, this did the fruit balls. This is the wrong This is the
238. 41:35wrong story. Did I tell it? Oh, I didn't I didn't I didn't tell it. We were doing the nonsad one. Oh my god, it made it [Laughter]
239. 41:51sad. Sora makes better images and makes two at a time. Okay, great. Cool. We'll hop over there. I was on Leonardo today and got totally
240. 41:59discombobulated. It's all twisted around now to me anyway. Yeah, I know. Everything's changing. Oh, there's the there's the wife doing
241. 42:07that. Uh, let me see. Uh, plot change. Period. I forgot to tell you that I wanted the most poignant frame from the humorous
242. 42:20film, not the heartbreaking one. Period. I'm too emotionally fragile for the heartbreaking one. Period. So, give me this one in a style
243. 42:36that [Music]
244. 42:54matches. What I just put I just put its definition of the style mythopoint realism. Sometimes it kind of forgets like
245. 43:04because I'm jumping around a bit sometimes it forgets what we were talking about. So I just reminded it what's what the style is again. Amos
246. 43:12still [Laughter] life. We'll say that the new image gen is doing better at spelling. It's much better at spelling. Much better. Uh it's
247. 43:23not perfect. Tik Tok comment. Um, I don't see a Tik Tok comment. Joe goes digital. I'm thinking about using short films to make ads for
248. 43:32my digital marketing. Cool. Yeah, if you're doing them for marketing, then I would say instead of a a story framework
249. 43:39like I did, ask for a marketing plan and then ask for a social media plan and then tell them what you're you can point your
250. 43:48um just put in your business URL and say I want a marketing plan for this business that focuses around short form
251. 43:55video storytelling intended for Tik Tok and it'll come up with it. Wait, what? That's not from the story you gave [Laughter]
252. 44:16us. The humorous story is make the frame from that
253. 44:30film you buttthead. [Laughter] Never a dull
254. 44:50[Music] moment. He's not moping around. He's moping around. I know. That was really [ __ ]
255. 45:09funny. This looks like a painting. Okay, listen. This is also sadder than [ __ ] Okay. Okay. Um, this
256. 45:25looks like a painting or cartoon, not a film. Make it photographic and make it not so
257. 45:41flipping depressing. No YouTube. Yeah, we're live on YouTube. I went live, didn't I? Yeah, we are. We are live on
258. 45:56YouTube. Sea slug of doom. If you're doing marketing, build a brand bible and get results from chat GPT. Yep, I would agree with that. And
259. 46:07any AI is on brand. Yeah, you you can basically take your brand bible and upload. You can either make a custom GPT
260. 46:14or just upload it, you know, into a chat session. Oh, okay. I just made a website using chat GBT. Yeah, it's remarkable, isn't
261. 46:28it? That still doesn't look very cinem photographic. That's a little better. All right. It's a little [Laughter] better. All right.
262. 46:42Now, so now what you can do is now chat GPT kind of knows what the general um look and feel is. You can say, um, give me
263. 46:57a description of the shot byshot storyboard. And I'm not going to I'm not
264. 47:11going to continue on with the entire process here because you're doing something slightly different. But I think you get the
265. 47:19point. The point is lots and lots of context, lots of lots of ideiation and then you can take the best of what it
266. 47:27generates and like if it doesn't generate anything good, tell it. Tell it why it didn't, you know, why it's not
267. 47:34good. Like what is it about what it gave you that's not what you wanted? And then in articulating that, it will start to
268. 47:40focus it into what you want. And then at some point you can just sort of take all that [ __ ] and put it into a new chat and start over,
269. 47:49right? All right. 60 seconds. Shot one preparation [Music]
270. 48:10begins mirror monologue. So let's see. Generally what I'll do here is I'll
271. 48:27take these shots. I'll say make this shot in our style. So I'll just copy and paste what it just told me because sometimes you
272. 48:42think it it it can see what it what it wrote and then sometimes it just doesn't. So, I just find it a little
273. 48:50less frustrating to just copy and paste [ __ ] like that. I love the give me 20 fill-in- thelank method. I also learned it here.
274. 49:11Nice. 20 bucks a month for Chat GPT. You can do most of what Chat GPT does in the free plan. Uh, but especially if you want it to be
275. 49:23um if you want to not get rate limited out, I'd pay the 20 bucks a month. Oh, this is cool. That's actually
276. 49:31a really cool shot. Oh, that's really cool. Let's let's do let's do three of these. So, we'll go grab shot
277. 49:45two. Then I'm going to go copy shot three. Kyle, they are giving me
278. 50:00subscription for my birthday. What should I choose? Oh, that's sweet. Um, I don't know what you want to do. I mean, I would say choose a
279. 50:13subscription for something that you're frustrated you can't do enough
280. 50:27of. All right. How's this [Music]
281. 50:42coming? I hate being timed out, especially when I'm having a deep conversation. Oh, it's [ __ ] maddening. [ __ ] maddening.
282. 50:57This is the most depressing, humorous story I've ever seen. It's a guy getting ready for someone to come to the door and they never
283. 51:09come. He's laughing on the inside. Yeah, exactly. It's it's it's sad. All right, there's number two. Let's see. We done.
284. 51:18And then we'll do number three. And then while that's doing that, what I'm going to do is I'm going to copy this and then
285. 51:25we're going to head over not well maybe we should head to Sunno just to because or Sora because I haven't played with Sora in for [ __ ]
286. 51:33ever. So maybe it's a little better. So we're going to go to videos and I should be able to paste. Yeah. So, I just pasted in him doing his
287. 51:43thing. And I'm going to say, "Man buttons his shirt carefully. We never see his
288. 51:59face." And then I'm going to see if I can switch to I can only do 2x3. Oh, but wait, let's go video. And then I can do 9 by6.
289. 52:11So, we'll do that. 5 seconds is fine. And we'll do 480p is fine. All right. Here we go. Let's see. Do we want to go? Yeah, there we go.
290. 52:23Generate. Added to the queue. My media. All right. So, that's rendering. There's me driving a truck. Go Speed Racer. Okay. Then we'll
291. 52:38go back here to this thing. We'll get number two. Copy image. Go back to Sora. Paste it in. And then we're going to do video
292. 52:51again. And we're going to say man carefully arranges the picture on the table.
293. 53:11All right. All right. We got two versions of our
294. 53:29video. That was [Laughter] weird. All right. Yeah, those are both
295. 53:46unusable. It's like he's putting on a microphone. So, let's take let's take this one and go over to I guess Luma
296. 54:02Labs. Lumalabs should be better. So I'm going to paste this in and say man carefully
297. 54:20finishes buttoning his shirt and lowers his hands. I don't know. It It generally
298. 54:34doesn't follow directions like that for some weird ass reason. Um 720p I think going to match the um aspect ratio that we uploaded. So it
299. 54:49won't quite be 9 by6, but we'll take a look here. All right. Gerlin, right? Not impressed with the dancing
300. 54:58cat. Uh um do cows getting ab abducted by aliens. See if Sora can do that. He's wearing a wire. It totally looked like
301. 55:06he was putting on a wire in that Sora thing. All right, let's go look at one of the other Sora ones. Um let's see. Here we go.
302. 55:21[Laughter] The couch has glass on it. That's so bad. That's so
303. 55:36bad. He just changed jackets. Yeah. Sort of sort of sad. Okay. So now that's
304. 55:54interesting. We got bad character consistency. So I'm going to copy this image. I'm going to paste it into chat GBT and say that third
305. 56:05image is a completely different person. You ninny. Um, use this as character
306. 56:25[Music] reference. We'll see if it fixes it. And then what I want to do is I want to go over to that to that uh Twitter
307. 56:41post about um the character consistency and go replicate that because there's a bunch of cool things we can do with this
308. 56:57post. But let's go let's go see if how our image is doing. Let's go back to Lumal Lab. See if that's things done. Nope. Waiting your
309. 57:08turn. Those are completely useless. This is the thing with Sora is Sora for some things is quite good and then but for
310. 57:16other things it's just like I I don't know what they trained it on. It's It's weird. It's weird, man. You know, man, it's so weird,
311. 57:28man. Dang it. All right. PNG. Yep. Yep. Yep. Yep. Yep. Yep. Yep. Yep. Yep. Yep. Yep. Yep. Yep. All right.
312. 57:40How we doing on likes over here on Tik Tok? Do me a favor. Start doing some little tappy taps on Tik Tok. Let's see
313. 57:45if we can get up. We're We're at 8,000. Let's see if we can get to like 25,000 shortly. All right. Did it Did it give
314. 57:51us a guy in the same Now he's not wearing a jacket and he's wearing a blue shirt. And here it's a white shirt with a jacket. Well, whatever.
315. 58:12request from Tik Tok live. What is it? What games? All right. I don't want to I don't want to run down that rabbit hole. That'll distract
316. 58:26me. Almost wearing a smile. Yeah, I can't make this film anymore. It's depressing the [ __ ] out of me. He looks like a young Tom
317. 58:41Hanks. Um, okay. Let's see. Let's go to Lumal Labs. They do their thing yet? Nope. Come on. Waiting your turn. This is one of
318. 58:53the one of the bad things about Lumalabs right now is their servers are so hosed because they've they're they're one of
319. 58:59the good ones and so it's really hard to get something that works. Okay. So, what we've got on screen right
320. 59:07now is this post that said several weeks ago, and generally I don't like these things that are like, you know, here are
321. 59:13the 17 steps for for doing something ultra specific, but this is one that I've been meaning to do anyway. I want
322. 59:20to do this for my musical Sydney is do character sheets. And he just the way he did these is really smart. So, he goes,
323. 59:27"Several weeks ago, I decided to test chat GPT40's character consistency abilities. I must say I was pleasantly surprised. Here's how I did
324. 59:37it. So, you pop in there and then what's cool is he's given us screenshots of what he did in chat GPT. Now, he gave us
325. 59:45the the the prompt over here as well, but we could also just, you know, take this screenshot and have chat GPT read
326. 59:55it. Let's see. I want to m maintain a thread here. The idea is to develop an understanding All right. Oh, he pulled a curated set of
327. 1:00:10images from Midjourney, but they weren't all from the same genre, but they shared a tone. All
328. 1:00:27right. So, what did he say? Perfect. Okay, I see. All right. So, let's go to midjourney. Let's Let's just do what? Let's We'll follow his
329. 1:00:40instructions. Anything here? No. Oh, midjourney. Midjourney, where are you? Where are midjourney? Midjourney. Mid Journey. Rather, carry
330. 1:00:52on. Cheerio pip pipep. All right, let's go to organize and then goank. Look at
331. 1:01:07[Laughter] doggies. Oh, this would be cool. We could get Yeah, let's do this style. Okay, so let me grab this copy image.
332. 1:01:23Then I'm going to go back over to chat GPT. We're going to go new. We're going to go bang. Going to go to midjourney. Oh,
333. 1:01:32what happened? Oh, here we go. And then we're going to go. So, which one? We did that one. We'll grab this
334. 1:01:44one. Boom. I think you can put up to five images in something like this. Let's do this one. Copy image chat.
335. 1:02:00GPT. Boom. I kind of like that one's all blown out. Kind of cool. Copy image. Go back to chat. JP. Boom. We'll do five of
336. 1:02:13these. So, one more. Uh, I like that. Let's
337. 1:02:33see paint pin. New video model was released today. Semi-interesting just because it's auto reggressive. New new
338. 1:02:41video model where Pate in AI studio on Google or a new video model altogether from a from a different
339. 1:02:53source. Magi Magi one is that was that a model was that an open source model that was released today that was really
340. 1:03:01small? I think that was a voice model that I I read about. Let's do this one. All right, we'll pop that in there. Magi
341. 1:03:14one. Okay, cool. Um, I'll check that out before tomorrow. Let's see. Okay, I [Music] want to How did he put it? Oh, let's
342. 1:03:25just go to his thing and we'll screenshot it. So, I'm going to screenshot. I want to maintain a thread here. The idea is to develop an
343. 1:03:37understanding of my approach to lighting composition and color grading. Here's an example. All right, that's
344. 1:03:47fine. We'll just take his prompt al together. Okay. Boom. And then we're going to drop that into chat GPT as
345. 1:03:57well. I'm just going to say follow the text on the image as a prompt about the other
346. 1:04:15images. We'll see how well it does this out. Let's dive into starting to build a thread of visual language, lighting,
347. 1:04:23composition, and color grading. Beautiful visual thread analysis. Flash heavy, overexposed aesthetic, nightclub and ambient
348. 1:04:32mood. Overwhighted skin tones. In some shots, the skin tones are lighter of lighter skinned individuals are almost
349. 1:04:40ghostly composition casual framing. So, this is cool. All right. So, it's it's got all this stuff. Great. So, let's see what he did next.
350. 1:04:49See, here's the problem with ADD. I'll go to something like this where he's like, "Here's my step-by-step process."
351. 1:04:56I get to step one and I'm like, "Oh, I have three ideas. Let me run down a rabbit hole." And I never finish the
352. 1:05:01[ __ ] project. Tik Tok question. How good is the Dream Machine iOS app from Luma? Pate. Uh, just new model. Oh, new model at
353. 1:05:16sandbox.ai or sandai. Okay, got it. Open source. Okay, cool. Yeah, I'll check that out. Um, so dream. So, let when you go to Luma
354. 1:05:33Labs, they have this thing called um what are these called? Boards. And if you go into a board, you've got this you you can
355. 1:05:45scroll up and down. And every one of these is a prompt uh with with either an image or a video. And then for any one of these, you can
356. 1:05:55create variations of them and you scroll horizontally. When I first saw this on desktop, I'm like, this is a really weird [ __ ]
357. 1:06:05interface. And then I used it on mobile. And when you use this on mobile, it's really intuitive. It's very much like
358. 1:06:12slidy slidy up and downy, you know? um intuitive, you know, slide left and right and then the way it the way it
359. 1:06:23writes prompts, it turns them into Mad Libs where you can just do pull downs and when you do a pull down, it generates a whole new set of
360. 1:06:31images. Uh off-topic Tik Tok pin Pate Mo, did you see the model ECGMLP open source cancer detection? Wow. With accuracy of greater than 97%.
361. 1:06:45Yeah, it Oh, by the way, if you haven't seen it, there's a I don't I think it might be Netflix and Brandon, maybe you
362. 1:06:51can find it, but there's a there's a documentary about Demisabus and Deep Mind, and it's really cool. It starts
363. 1:06:59with when they started Deep Mind. So, they've got early footage of of Demis, you know, at uh where wherever he was,
364. 1:07:07and then he went to Cambridge, and they've got that's where he met his co-founder. And um it's a really good
365. 1:07:14documentary. It's a little boring because it's just him talking about how he wants to invent AI and then he
366. 1:07:24does. He's like, "We need more compute power. Oh, Google bought us. Hey, we should do this. Protein folding seems
367. 1:07:32hard. Let's go do protein folding. And the first year they like did really good and the second year they did [ __ ]
368. 1:07:37awesome and won the Nobel Prize in chemistry. So yeah, it's called the thinking game. That's it. Um, but it's
369. 1:07:44worth watching if you want to if if you want to have a nice sense of optimism and if you also want to be inspired by
370. 1:07:55someone from the time he was a little kid, he knew he wanted to do what he's doing now. There's something really
371. 1:08:03inspiring about that. He was also like a chess champion. Like in his spare time, he was a chess champion, but he was
372. 1:08:09always thinking about AI. It's streaming everywhere. Okay, cool. Amazon, YouTube. Great. Beautiful. Kyle's tab groups need meta
373. 1:08:19meta grouping. They do. Uh, embrace the jank still. Yeah, still embrace the jank. Um, okay. Where were we? Oh, we're
374. 1:08:28back at this. I was going to go read a second instruction. Okay. Okay. So, it ended up with this. Okay. First, we came up with a core
375. 1:08:39style module. Wait. So it says, "Please provide the core style module for our prompt." Oh, cool. I like this. Okay.
376. 1:08:48Five. Please provide the core style module for our prompt in which our character Lancelot is looking straight into the camera with a neutral
377. 1:09:01expression. All right. Got it. So, we're gonna we're gonna copy that. We're going to go to chat japet. We're going to paste that and say um
378. 1:09:18uh re write this for me, which is just OCR it. So, I could just retype that in. But here, here's this thing. Or if you want a more
379. 1:09:31cinematic edge. Oh, good. It rewrote it for us to make it more cinem cinematic. All right, cool. So, we're going to take
380. 1:09:37this. This is now going to become our prompt. We're going to edit it. Create a foundation style for our prompt
381. 1:09:42character for for for our character Bob. I'm going to say Bob is an aging game show
382. 1:09:59host who somehow ended up working for a Tik Tok
383. 1:10:16creator who he hates. [Laughter] captured head head on gazing directly into the camera with a calm unreadable
384. 1:10:27expression. That's interesting that he wrote it that way. All right, so let's see what this writes for us. Prompt: Create a photographic
385. 1:10:38portrait of Bob, an aging blah blah blah blah blah. Okay. style, harsh flash photography, 80s magazine shoot
386. 1:10:46aesthetic, background slightly out of focus, cheap LED ring light reflections, Tik Tok prompts subtly subtly cluttering
387. 1:10:55the edge of the frame. Um, color grade leans faded pastel with exaggerated reds and purples. Composition tight
388. 1:11:04midshot. All right, cool. All right, so now what's he tell us to do? I assume go make the pitch. Lastly, the pose
389. 1:11:13variations. This is where I thought it was really cool. Okay. So, to build consistent character from all sides, I rendered eight distinct
390. 1:11:26body positions, turning the subject. So, wait, I'm confused.
391. 1:11:53Okay. Okay. So, this is three different. Okay. So, now Okay. So, what we're going to do, we're going to copy this one and
392. 1:12:01we're going to go back to chat jetat and say, I want you to make a character sheet based on the
393. 1:12:17attached tik tok pen. Kyle prompts are like the writer's room on whose line is it anyway? Yeah, you know, it is it like
394. 1:12:28there's a lot of folks are right now talking about vibe coding. I've talked about vibe storytelling. I I think I think where we go with AI
395. 1:12:42increasingly is that we just get to vibe and and it okay listen especially if you're new here especially if you're new to
396. 1:12:56AI there is we talk a lot in here about having your Kevin Mallister moment remember from Home Alone that moment moment where
397. 1:13:06you're in this sort of moment of shock and awe. There's a lot of that with AI that you go into it and no matter what
398. 1:13:15your expectations are, somehow AI is is is going to is going to do something for you that you didn't think was possible. And
399. 1:13:27it's going to feel like science fiction and it's going to blow your mind and it might scare the living [ __ ] out of you.
400. 1:13:32Because the thing that it will that the thing that will freak you out the most is the thing that you had yourself
401. 1:13:38convinced AI couldn't really do that. That's my thing. AI can't really do that. And there's going to be a point at
402. 1:13:46which AI is going to do something that's just going to [ __ ] freak you out. But feel those feelings because it's
403. 1:13:56intense. It's weird. like especially if you've been doing something for a while and you're like it shouldn't be this
404. 1:14:02good and then it is. It's kind of a trip. Um but there is something incredibly liberating about having a tool that does
405. 1:14:14does the drudgery work of like execution. And what we get to do is kind of, you know, skim along the surface of
406. 1:14:25an idea and just go, "Oh, give me a picture. Give me words. Give me a structure. Give me a framework. Give me
407. 1:14:30a this. Give me a marketing plan. Give me a copy for an ad. Oh, make the ad. Let me see what it looks like." It's It's bonkers. It's kind of
408. 1:14:39bonkers. All right. Is this Would you like me to generate the visuals? Yes. Yes. Do I look like I'm
409. 1:14:54[Laughter] patient? I've had that happen. Yeah, the the ultimate mind mindset coach is AI. I wanted to organize my accounts. Yeah,
410. 1:15:06the organization stuff with AI right now is a bit of a mess. It's it's not super organized. Um, all right. So, now I'm
411. 1:15:14going to go back to this thing. I'm going to get these two other I'm going to get this one now. And then I'm going to go back to
412. 1:15:22chat GPT. I'm going to paste it in. I'm going to say now make a care career sheet based on the
413. 1:15:38attached and go right into creating it. Oh, this is going to be good. Look at this dude. This is going to be really
414. 1:15:58good. That That totally totally looks like a bitter exame show host, doesn't it?
415. 1:16:14It's got ring lights. Beautiful. I don't know if it did all of our shots, but it does matter. The price is wrong. Um, all
416. 1:16:21right. So, now we're going to do the next one. Now, we're going to go back over here. We're going to grab
417. 1:16:27this copy image. Then, we're going to go back over here and go now make
418. 1:16:57Oh my god. Yes, please. I'm so tired of chat GBT
419. 1:17:11deferring to me. Just [ __ ] do the [ __ ] I have ADD. I don't have to concentrate and plan. I don't have to plan your
420. 1:17:23stupid [ __ ] I'm not a project manager. I'm an idiot with superpowers. He won a photo shoot. Oh [ __ ] What's going on over here? Good
421. 1:17:39lord. Put that on a t-shirt. What did I say? [Laughter] I'm an idiot with superpowers. Actually, that's not
422. 1:17:52bad. Here, wait. We're going to do We're going to do a new one. Let's go to a new chat GPT. Um, I want to create an 80s
423. 1:18:07style t-shirt with big humorous spelled wrong letters. Um that
424. 1:18:22say in large letters AI and then below it in smaller letters.
425. 1:18:48Um, it's like being an idiot with superpowers. It's s superpowers is two words, [Laughter]
426. 1:19:07right? I think it would be funny funnier if it just said I'm an idiot with superpowers. But I like that doesn't make any
427. 1:19:19sense. Looks like Stan Lee without the stash. That's pretty funny. The rice is right. The the rice is bright. AI Doomer
428. 1:19:28recently told me I was spreading misinfo by saying prompt quality affects output quality. Man, that's a [ __ ] stretch
429. 1:19:36for What's the What's the risk there if you're right in his mind that these things could actually potentially do good give good answers if
430. 1:19:49you stumble onto the right prompt? Doomers are weird, man. You you know what's you know what's strange is
431. 1:20:00um with a lot of the doomers the tropes haven't their their tropes haven't evolved like their tropes are like it
432. 1:20:07hallucinates it steals it copy and paste it it's going to kill us it's uh it's environmentally [ __ ] up like
433. 1:20:19just almost all of the tropes are the same tropes they've been saying Um, uh, yes. Yeah. Uh, let's see. Yes.
434. 1:20:33Give me the t-shirt graphic in incredible 80s design and make the
435. 1:20:51graphic with a transparent background. Did you know chat GBT image gen can make transparent backgrounds
436. 1:21:01now? Bet you didn't know that. Or if you did, you probably hang out here and you're a [ __ ] weirdo. We're not
437. 1:21:09weird, Kyle. We're irregulars. I thought we established that years ago. Maybe. Why are you so defensive? Okay. With transparent
438. 1:21:22background. Boom. All right. Tik Tok pin. Joe goes digital. I used to think AI was evil, but I've come to terms with
439. 1:21:28AI is here to help, not the other. Yeah. So Joe, Joe Joe, I first of all, I appreciate you being here. I appreciate
440. 1:21:36you hanging out. I appreciate you asking really good questions and I really appreciate you admitting that I my
441. 1:21:42experience has consistently been that no matter how hard the person was resisting AI, when they actually experience it,
442. 1:21:51like what one of the first things I experienced was, huh, this feels oddly human, right? It wasn't, you know, well,
443. 1:22:01actually, one of the very first thoughts I had in my head was, wait a minute, did the Turing test just get passed? And the
444. 1:22:06answer is yes. Um, and in fact, I think it was actually just officially declared, but then like everyone keeps
445. 1:22:13moving the goalpost. Doesn't [ __ ] matter. Um, what I've come to learn about AI is the concerns
446. 1:22:28about the data that was used to train these models is absolutely valid. Like the the Frontier model companies
447. 1:22:37absolutely went out and scraped everything that they could get their hands on. And I promise you, they used
448. 1:22:44nefarious scraping tools from salacious countries all over the world that they shouldn't have. Promise you they've done
449. 1:22:52that. The result is that we now have this thing that is instant access to like a collaborative conversation with every human being
450. 1:23:06that's come before us. And what it ends up being is like you have an idea, you Joe have an idea and you put it into this stupid
451. 1:23:17[ __ ] box and it like instantly materializes that idea and amplifies it like like we just made a t-shirt design,
452. 1:23:25right? It's like being an idiot with superpowers. Uh, awesome. Now make a '9s
453. 1:23:40design. Let's see what that looks like. Like that was a stupid idea. Like I said something stupid. Brandon said
454. 1:23:48that should be on a t-shirt. 3 minutes later that idea is out of my head and in the world. That's like a humanity amplifier,
455. 1:23:58right? It's not killing the humans. It's giving us the ability to to to accelerate who we are and the impact
456. 1:24:09we want to have. And it and it's incredibly inspiring. And so what I found consistently is people that were
457. 1:24:16the hardest resistors tend to be the biggest evangelists for it because they they experience the gap between what
458. 1:24:23they thought it was and what it actually is. So thank you for being here. Source camp. Met a client today who started out
459. 1:24:29saying this can't help us to here are the six projects we could do. Yeah, exactly. Well, no, I I know about a I've
460. 1:24:40used chat GPT. It can't help me. I tried. Yeah, I tried. What did you put in? Uh, write me a recipe and it was a
461. 1:24:46bad recipe. That That was it. That was the sum total of your experience with ChatGpt. Oh, no. I use it all the time. What do you use it for?
462. 1:24:57And then you show them what it can do and they're like, "Oh my god, it can do that." Right. This is the third time I've tried
463. 1:25:07to scroll down. Oh, this is a good one. I like the I like the 90s one. Uh, let's do let's do um now Matrix style.
464. 1:25:27And and this is these are these are transparent. Like you notice when I roll over it, it's got the checkerboard
465. 1:25:34background. That's real. These are transparent transparent PGs. I could I could either just take these as they are
466. 1:25:40or I could just upscale them in some upscaler, right? if you're if you're an insane OCDer about pixel or you know PPI
467. 1:25:49count. But quite frankly, nobody looks at t-shirts that close, you know. Uh wait, we got to go back to our dude. Dude.
468. 1:26:15[Music] It chopped that off, but that's okay. Now, we'll do this one. Okay. So, here's here's how I would
469. 1:26:24use these these character sheets. So, we have this character, right? Bob, and we've got this one. Didn't I have another one?
470. 1:26:37I thought I had another one. Did I lose it? Oh, here it is. So, here's Bob and here's
471. 1:26:53Bob and then we're going to have a new Bob. So, we're going to have three character sheets. So, what I would do is I would
472. 1:27:02say I would take a story or a script. I would have it break a scene down into shots. And then I would have these sets of
473. 1:27:11character sheets and I say, "Okay, this is a scene between Bob and Kyle." And I would just paste those character sheets into the prompt and
474. 1:27:20just say Bob confronts Kyle and maybe put what they're wearing, right? And now we're going to get consistent characters. And what's cool
475. 1:27:28is like you can start out like even though these are photographic, you can do what I'm doing with this t-shirt
476. 1:27:33design, just start changing the the look and feel. Okay, that doesn't look like the matrix at all. Um, it
477. 1:27:47needs to be much freakier and matrixier matrixier. Uh, the
478. 1:28:01typography should look menacing and digital as if on a screen. And the
479. 1:28:16background should be more visible and there should be a boundary.
480. 1:28:32And the image should be transparent. All right. Or even DPI count. Yeah, exactly. Um, I have seen still images
481. 1:28:48turned up in motion video in other AI apps. Can chat GPT do this? I've seen still images turned into motion video in
482. 1:28:55other AI apps. Yes, it can. So, let's go over. So, okay, within chat GPT itself, it cannot. But in chat GPT, you'll
483. 1:29:06notice there's a an area here on the left with, you know, chat GPT operator and Sora. Depending on your subscription, you may or may not see
484. 1:29:16these. I think for Sora, you you need to be at least a $20 a month subscriber. All right. And Sora is the video
485. 1:29:28app. Yeah. Oh, so you see Sora. Okay. So, so here's how you do that. You go into Actually, let's go grab Let's go
486. 1:29:35grab We'll go grab one of these Bob Sheets. All right. We'll grab this one because it's weird. And then we're going to go into
487. 1:29:47Sora. And Sora can make images, too. So, I'm going to go into Sora and I'm going to say I'm going to paste that in. I'm going to say
488. 1:29:59make an image of this man in a velour tracksuit jogging
489. 1:30:16in Central Park with New Yorkers. is snickering at
490. 1:30:34him. All right. And then we're going to So we're going to do image. We're going to do 3x two and we're going to go remix added to Q my
491. 1:30:46media. And so this should make our dude Bob in a tracksuit in Central Park. And then we'll turn that image into a
492. 1:31:00video as soon as it's there. Let's see if we've got I think we got another shitty t-shirt design here. Oh my god,
493. 1:31:07that's useless. That's [ __ ] horrible. Make the background more vibrant and transparent. I know. I knew
494. 1:31:19that was a bad prompt. All right. So, let's just say uh let's go back to a 2000s design based or let's see
495. 1:31:36inspired by the '9s design layout. And we'll go back to Sora and see if anything good is happening there.
496. 1:31:49We got nothing. Oh, 49%. All right, Bob's coming. Bob's on his way. Hey, Bob. Bob. Bob. Yeah, Kyle, tell them what they've
497. 1:32:02won. They They haven't won anything, Kyle. It's It's not a game show. Hey, Bob, didn't you used to be on a game
498. 1:32:09show? Shut up. Shut up, Kyle. [Music] Oh, that's awesome. The people are laughing at
499. 1:32:27him. All right, so let's let's take this and we're going to say create video out of it. That is awesome. We're going to do 16
500. 1:32:40by9. That's [ __ ] awesome. And then we'll say uh man jogs forward as
501. 1:32:57onlookers snicker at him. He is oblivious. He was a big deal once.
502. 1:33:16By the way, one of the uh one of the secrets to AI readiness that we talk about in the AI salon is is the cycle of
503. 1:33:24AI readiness. And the first step in the cycle is play first. Why a velour jumpsuit? Why are people snickering at him? Why did he
504. 1:33:35used to be a big deal? Just to [ __ ] entertain myself. If you take this AI [ __ ] too seriously, it's going to really
505. 1:33:41depress you. So, you might as well have some fun with it. Here's the one thing I know about it. No matter what you think
506. 1:33:48about it, and for anyone in here who's a doomer and a [ __ ] hater and someone who [ __ ] hates me because I love
507. 1:33:56AI, here's the only thing I know. The only thing I know is that it isn't going away. And if it isn't going away, there are
508. 1:34:10exactly two choices. I suppose there's a third one, but it's not really a choice. You could be completely ignorant of it. So
509. 1:34:19assuming you're not completely ignorant that it exists, there are two choices. You deal with it or you don't. That's it.
510. 1:34:33If you don't deal with AI, it's going to happen to you. If you deal with AI, if you get curious, if you start playing, if you
511. 1:34:43start building, if you start building community with other AI friendly people, AI optimists, AI creators, what you're
512. 1:34:52going to discover is that there is such a massive [ __ ] opportunity right now for like the next three
513. 1:34:59years. We're so early. As as much as it feels like you're really behind, you're not. So many people are actively
514. 1:35:10actively resisting dealing with this. It's not going away. Two choices. Deal with it or don't. And if you don't,
515. 1:35:19you're going to be the [ __ ] victim of it. And it's going to suck. You can still have opinions about it. You can still [ __ ] hate the way
516. 1:35:28they trained it. You can still hate the fact that they don't know what the [ __ ] they're doing and what the implications
517. 1:35:33of all this stuff are. Like all that's You can hate the fact that it hallucinates and it can't do [ __ ]
518. 1:35:39good. But like what doesn't make any sense to me at all is to ignore it. Just deal with it. [ __ ] deal with it.
519. 1:35:48Learn it. Learn what it can do for you. And what you're going to end up finding is, "Oh, holy [ __ ] That was that's kind
520. 1:35:55of cool. I didn't I didn't realize I was so talented. They only hate AI because they've never tried AI. Exactly. Joe goes digital. I'm
521. 1:36:06fin. I'm glad I finally gave in. GPT is really helping me get through life. Yeah. It's not just about making your
522. 1:36:14job more efficient. It's It can deal with hard [ __ ] that you're managing through. It can be a a therapist, right?
523. 1:36:22It can be a a friend, a companion. How's your shirt from the 2000s? Let's go look at that. It's got to be so good. What's
524. 1:36:41the I can't see the letters. Make Okay. I want you to start over. Write a creative
525. 1:36:57brief for a really funny way to lay this out and maybe even an icon or two. Wait,
526. 1:37:14a uh image or two. Illustration. Illustration or two. All right, let's see what what it comes up with. And then let's go back to Sora.
527. 1:37:29Sora, what's going on? My media. Do we have a jogger yet? We
528. 1:37:46do. It's so bad. It's the Joe Biden pivot. Oh, they're so bad. Oh,
529. 1:38:03Sora. Oh my god, it's so bad. But you can do it in Sora. What I would recommend is Luma Labs. Lumalabs is
530. 1:38:12pretty good. Or Hedra is if you want a character to talk, Hedra is really good. hed.ai, but let's go grab let's go back
531. 1:38:23to my media and grab an image here. All right, we'll do we'll do this one because he looks like he's aware of
532. 1:38:31them. So, we're going to copy this image. We're going to go to Luma Labs. Go back to this thing. Um this
533. 1:38:40thing. Oh, it's still waiting your turn. It looks like Lumalabs is hosed. Oh, you know what? You know what? I bet I need to reload the
534. 1:38:49page. YouTube comment from Chef Kelly. My virgin ears. So much cursing. Ah, you know what are you going to do? Okay,
535. 1:39:04here's Okay, he opened it. So, you could actually This is a usable video if you reverse it, right? You could start
536. 1:39:11there. Have it Have it end where it starts, right? Have it have it end. Oops. Have it end
537. 1:39:25there. Can you reverse these? Download picture and picture. Modify. No. Never. All right. Let's do a new one. So, we're going to paste in in
538. 1:39:41Bob man. Jogs as jogs as
539. 1:39:55onlookers. Snicker. And then one of the cool things about Lumal Labs, you click on this little camera icon and it's got
540. 1:40:03it's got these um different camera shots that you can just pop in there. So, let's do let's do handheld. That'll make
541. 1:40:12it look more realistic. And then the other things Luma Lab does, whoever was asking, I forget who it was
542. 1:40:18that was asking about it. Now we know why they're laughing. Um, once the video's created, you can make sound effects. So,
543. 1:40:29let's go make some sound effects here. So, I'm going to go to audio. I'm going to say um rustling of fabric being
544. 1:40:47buttoned. I don't know if those are the right words. We'll find out. Oh, and you might not hear this on YouTube. That's pretty good.
545. 1:41:02Yeah, that I mean that could totally work. So nice. All right, creative brief. U all right, let's see. Um, sketch out the one you think is
546. 1:41:19best and make No, let's see. Create the one you think is best and make the background transparent. Tik Tok pen. I'm going to
547. 1:41:35go. You got me wanting to try this. Seriously, Joe, go just go just go make an outline, make some scenes, make some
548. 1:41:44images, and then go dump them into Lumalabs, Sora, just any anything. just go find there there are like a dozen
549. 1:41:53different video tools right now and then yeah you should share it in the salon if you haven't joined the salon go to the
550. 1:41:59salon.ai AI, click on join our community, and then in there there's a showand tell area, but there's also an
551. 1:42:06AI learning lab irregulars channel down in the clubs. Um, and and share share what you create. All right. Oh, V2. Yeah. Yeah.
552. 1:42:16Yeah. Oh, that's kind of nice. I like this. What does this button do?
553. 1:42:31It's like being an idiot with superpowers. It's like an idiot with superpowers. Oh, they kind of got the
554. 1:42:38the thing wrong. Oh, and this is one of the things I've noticed about um about chat GPT um transparent images is if it makes
555. 1:42:49something white like a talk bubble that becomes transparent and you no matter how much you describe it, it can't it
556. 1:42:55can't seem to [ __ ] understand that. I'm going to say try again and make any thing that is supposed to
557. 1:43:09be white slightly off white so you don't make it part of the background.
558. 1:43:26Also, your spelling is a [Laughter] mess. All right, cool. All right, thanks, Joe. Thanks. Seriously, thanks
559. 1:43:40for hanging out and thanks for the great questions. Yeah, I'm going to get out of here soon, too. Um, all right, cool. Cap
560. 1:43:45cut has reversed. Okay, good. Wait, where was I running to? Kyle is the Gordon Ramsay of AI. [ __ ] right. I'm the I'm the Gary Vee
561. 1:43:56and Gordon Ramsay all all rolled up into one. Oh man. Luma generate. Yeah. Let's go see what we got. What we got? Here we go.
562. 1:44:14[Laughter] Okay, we'll do we'll do um uh crowd heckles and
563. 1:44:29heckles heckles and laughs at jogger in central park. This should be Sometimes these audios
564. 1:44:44are really bad, but this would make it actually kind of funny. What's the site for sound effects? Well,
565. 1:45:01[Laughter] there's I know you can't hear it. Hang on. Hang on. I'll I'll change the the sharing because it's pretty funny. It's pretty uh
566. 1:45:12nonsensical. Let's see. Ideas. Dream Machine. Um Dream Machine. So, Lumalabs.ai is where I made this image
567. 1:45:23to video and it's also where I added the sound effects. You can also make standalone sound effects in 11
568. 1:45:30Labs. But let's look at Bob. Poor Bob, man. He was having a bad day. [Laughter]
569. 1:45:46[ __ ] [Laughter] Bob. Oh my god. Oh, never a dull moment. Never.
570. 1:46:00Never. What does this button do? It's like being an idiot with superpowers. Oh man, it's so close. Okay. Wait, what just
571. 1:46:09happened? Oh, there we go. Um, try one [Music] more time. Tabs, tabs, tabs. Oh,
572. 1:46:25yeah. I'm a little teapot, short and stout. Here is my handle. Here is my spout. This one's pretty good, actually. What
573. 1:46:41does this button do? It's like being an idiot with [Laughter] superpowers. Yeah, they added sound. I I
574. 1:46:50know. Like Lumalabs Lumalabs is adding a lot of stuff. Um, Hedra for charact for voice animation. like if you record or
575. 1:47:02generate here's my new text stack for characters talking is I'll do mostly midjourney for character development for the image
576. 1:47:13development then I go into hedra and I'm using cartisia.ai AI for the voice cloning. It's really good at voice
577. 1:47:22cloning. And then when you do the speech to text, it's really good. The one thing you have to do is you have to put
578. 1:47:28ellipses where you want pauses because otherwise it talk. It runs everything together. But um it's pretty [ __ ]
579. 1:47:35good. Pretty [ __ ] good. Bob didn't win anything. No, Bob. Bob is being heckled in Central Park and I don't
580. 1:47:42think it's appropriate. He didn't do anything. Sure. Velour went out in the 80s. That's not it. He He's right. It
581. 1:47:51will come back around. It will come back around. Pizza later. Hedra is wildly good. Yeah, it it's shockingly good.
582. 1:48:01like I've been selling within my company these these video personas, you know, to to clients and things like that and and
583. 1:48:09the quality jump from what we had before, whether it was Hey Jen or just any of the tools, um, runway with with
584. 1:48:16the the acting thing in order to get something that looked even remotely decent, it it was just like, eh, it's
585. 1:48:24okay. And then Hedra or Hedra all of a sudden is just like, it's so good. So good. All [Music] right, let's see if we got one. It's
586. 1:48:39like being an idiot. Wipe wipe powers. Let's simplify the
587. 1:48:54punchline to idiot. What do I'm an idiot with super
588. 1:49:11powers lowerase A, right? Inpaint it. I haven't had very good luck with inpainting at all in chat GPT. I find that useless at this point.
589. 1:49:27Damn, that's not Central Park. That's the west side. That's pretty [Laughter] funny. Oh, it is. You're right. It's on
590. 1:49:41the Hudson River. Look at this. Yeah. See that? That's Jersey over there. That's Jersey. That's the Hudson River, [ __ ] [Laughter]
591. 1:49:59Yeah, I agree with that. It doesn't seem to support in painting. It always makes a new image. I bet they add it soon. I
592. 1:50:04hope they add it soon because it's like the the image gen is so good, but it's like get it together. The other thing
593. 1:50:11that I know that they're aware of is the image gen tends to have this yellow cast to it, and I think they're fixing that as
594. 1:50:20well. Um, all right, one more. AI. What does this button do? I'm an idiot with superpowers. Oh my god. S U P O R. Well,
595. 1:50:31there you go. And listen, I know those of you with Photoshop skills. I've got them, too. Are like, couldn't you just
596. 1:50:37do that in Illustrator? Make the letters in Illust? Yeah, you could. You could. But now I'm lazy. I don't want to use my
597. 1:50:44brain. I don't want to use my skills. I want to use my magical superpowers like the [Laughter] t-shirt. You've had luck with in
598. 1:50:59painting if I say so. If you say what? Change. Nothing else. All right, we'll try it. Producer Brandon claims claims this is going to work.
599. 1:51:20Um, fix the spelling from supers
600. 1:51:35to super powers change nothing else. in the image. All right, we're going to try it.
601. 1:51:50Bets. Who wants to bet there? Wagering is allowed on the on the on the AI learning lab, but not on Tik
602. 1:52:01Tok. Oh, yeah. Actually, you can't say that. I'll probably get banned for life. In my experience, it'll get close with
603. 1:52:08the composition in the reproduction, but it's still a new image. I've got five on it. On what it doing it? I'll take that
604. 1:52:16bet all day long. I bet five roses. All right. Yeah. Bet the number of roses. And And if it [ __ ] it up, you have to pay that amount of
605. 1:52:25[Music] roses. It's not supported to my knowledge. Yeah, I don't think it is. I don't think it is. But what's weird is
606. 1:52:34like it's gotten like Well, I don't know if that's the case. the the image generation stuff in editing has always kind of sucked. So if
607. 1:52:45if they actually haven't it's possible that this is this is the old image model is that's probably what's going
608. 1:52:52on. Although look it it is making it with the background. So let's see let's see what it does people. If producer Brandon's right you
609. 1:53:02know I'm never going to hear the end of it. You know you Hey, you remember that time back in April 2025 when I was super
610. 1:53:08right and you were like super wrong about something? Remember that? Uh oh. Oh no. Did he get it right? Please, please, please do not
611. 1:53:24Ah, I thought I thought I was on the hook there. It it it did change it a little bit and it did mostly make the
612. 1:53:32thing the the same, but it's like it changed the colors. So anyway, all right. Whatever. I I really do like this
613. 1:53:43t-shirt. Let's see. Try one more time. Try one more time. Your spelling sucks. I'm an
614. 1:53:58idiot with super
615. 1:54:12powers. I'm going to leave all the extra L's in my spelling my in my insult. [Laughter]
616. 1:54:27All right, people. I'm getting out of here. All right, let's We're gonna This is going to be the last thing. This
617. 1:54:32gonna be the last thing. I'm going to go. We're going to be We're We're ger Gordon Ramsaying on out of here. All [Laughter]
618. 1:54:45right. Oh, man. Yeah, tomorrow is just a normal Tuesday. There's no salon. Oh, and next Tuesday I am on a plane. I'm going to need to find a
619. 1:55:00co-host for next Tuesday. Wait, is it next Tuesday? Oh, it's not. No, it's the following Tuesday. No, I'm fine. Next Tuesday is not a salon
620. 1:55:10either. But I'm I've been So next week, is it next week? Yeah, next week from Tuesday to Thursday I'm in Washington DC doing like AI [ __ ]
621. 1:55:23Um, the AI salon is sponsoring a big thing. Did it get it right? Nope, it didn't. I'm an idiot with superpowers. I
622. 1:55:42wonder. No, whatever. We're done. We're out of here. All right. Um, so what's coming up this week? I've got a podcast Wednesday. Uh,
623. 1:55:56400 PM Mountain time is the AI readiness project with myself and Anne Murphy. Um, if you're on YouTube, or even if you're
624. 1:56:03not, please like and subscribe on YouTube. Tik Tok could go away any day. Like, we don't know. Like, there's so much
625. 1:56:10[ __ ] chaos going on right now. We should just assume that at some point we won't be able to live stream on Tik Tok. So, um,
626. 1:56:20subscribe on the YouTube channel. Uh, it's learning lab-ai on YouTube. All right. Beautiful, beautiful, beautiful,
627. 1:56:33beautiful. All right, peace out everybody. Peace out. [Music]