02./19/2026 -A Deep Dive into Crafting a Custom AI "Soul" for Your Personal Agent with OpenClaw

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0:05 [clears throat]
0:07 What do you think, champ? You think
0:09 now's the time?
0:12 Do you think now is the time?
0:17 [music]
0:26 Something, baby. [music]
0:34 >> [music]
0:40 [music]
1:09 >> Every time I see you now, get that look
1:12 in mine.
1:15 Every time I see your mouth, I hear that
1:19 smile.
1:20 Early
1:22 [singing] misty morning light. I heard
1:25 the [music] engine turning
1:28 all the fun outside.
1:36 You believe in me
1:39 again today.
1:42 You convince me [music]
1:45 again today.
1:48 Leaving this hotel [singing] looking for
1:51 [music]
1:51 someone else's golden ring.
1:56 Should I say
1:59 so long Suz [singing]
2:04 [music]
2:05 now don't cry.
2:12 Suz, [singing]
2:16 [crying]
2:17 don't you cry for me [music]
2:28 and cigarettes. He is on it tonight.
2:31 Keeping out [singing] on the road,
2:33 [music]
2:35 chasing down a lifestyle out on Highway
2:38 24.
2:40 >> [music]
2:41 >> New York State rolling breeze in the
2:44 sunshine with a blue sky falling to the
2:48 chill of old [music] September creeping.
2:55 You were leaving [music and singing] me
2:58 again today.
3:01 [music] You would convince me
3:04 again today.
3:07 [music]
3:08 You're leaving this hard time looking
3:10 [singing] for [music] someone else's
3:12 golden ring.
3:17 Should I say
3:19 so long?
3:22 [music]
3:25 Now, don't [singing] cry.
3:30 [music]
3:31 So long.
3:34 [music]
3:37 Don't you cry for me.
3:51 [music]
3:56 [music]
4:00 Happy Thursday night, good people.
4:03 Tomorrow is Friday. Friday night date
4:05 night, office hours. We got all sorts of
4:06 stuff going on tonight though. We vibe
4:08 code. Can you feel the vibes? Can you
4:11 feel the vibes? Everybody
4:16 your song. Oh, by Elton John. I don't
4:20 know it. [clears throat]
4:24 Wait, I lost track of time looking for
4:25 your song. Which song?
4:29 >> So that that's uh for me. Um, I put a
4:32 call out on Tik Tok to write a song that
4:35 has been erased from the internet.
4:38 >> Oh, yeah. I saw that.
4:40 >> You got You got nothing nothing yet.
4:43 >> Well, nothing on that song, but Weaver,
4:46 God bless him, found another remix
4:49 that's basically the same version slowed
4:52 down. So, I think I might be able to
4:53 pull that in and speed it up to get what
4:56 I'm looking for. Wow, that's
4:58 >> I did not think that it was possible in
5:00 2026 to completely erase anything from
5:03 the internet.
5:05 >> That's crazy.
5:08 That's really cool.
5:09 >> That's what that's about. So,
5:11 >> I like it.
5:12 >> If you know any EDM, that would be cool,
5:14 but I don't think you can get anymore.
5:18 [laughter]
5:23 >> Hey, Source Camp, what's happening?
5:26 >> [music]
5:34 [music]
5:40 [music]
5:54 >> This is [music]
5:56 I can risk my body.
6:02 Gather my thoughts [music] in sweet
6:04 silence.
6:09 The easiest [singing] place [music]
6:11 where the feelings are dead
6:15 [music]
6:16 from an over exposure to violence.
6:21 Is this place [singing] I can slowly
6:23 [music] face? The only one I truly can
6:27 know.
6:29 [music] These are tears from a long time
6:32 ago.
6:33 Can't these tears [singing] from a long
6:36 time ago. I need to cry 30 years or so.
6:41 These old tears from a long time.
6:47 Go.
6:49 >> [music]
6:54 >> Hey
7:07 [crying]
7:10 oh.
7:13 [laughter]
7:16 Have you met Chimp? He's the best. Dad
7:19 is the best singing dog in the whole
7:20 wide world. [laughter]
7:23 That is the best singing dog in the
7:25 whole wide world. He is fat and happy.
7:28 He is a cheese eating
7:32 singing dog.
7:35 Oh, good lord. Good lord. Good lord. Hey
7:37 Kyle, did you put LLM on the gaming
7:40 computer? How does it work? Hey, Pavven.
7:42 Pav. Pav. Pavven. thinking Pavin could
7:45 be paving
7:47 paving these streets, but probably
7:49 Pavven the guy. [laughter]
7:51 Anyway, uh I started I I I'll tell you.
7:56 So So the question is really about
7:58 OpenClaw and um did I did I put [snorts]
8:04 um a small LLM model on my
8:08 gaming computer with the 4090? The
8:10 answer is
8:12 I put an LLM model in there. Quen 2.5
8:16 32 billion and it's really slow. So I'll
8:19 probably drop to 15 billion [music] but
8:22 I don't maybe I don't know. Um but what
8:25 I did so this is really genius. Okay. So
8:28 so what I did was I I basically said
8:32 here's the specs of my gaming computer.
8:34 go out and do research on like Reddit
8:37 and Twitter and wherever the hell people
8:39 are talking about OpenCloud and find
8:41 like the latest best practices on how
8:44 people are installing it on that
8:46 computer. And then I said, "Then give me
8:48 a step-by-step set of instructions."
8:51 So, it did and it's pretty good. And
8:53 I've gotten to the point where I
8:54 installed Open Claw, I installed O Lama,
8:59 I installed Quen 2.5,
9:03 32 billion parameter coding LLM because
9:06 that's what it told me to install. And
9:09 then
9:12 I launched Open Claw and started the
9:14 configuration and then it says choose
9:16 Olama from the from the configuration
9:19 model and it's not in the configuration
9:22 model. So then I went back to Chat GBT
9:24 and I said it's not in the configuration
9:27 model. He's like yeah well that's an old
9:28 that's an old your instructions are out
9:31 of date. I'm like well you [ __ ]
9:33 created them you [ __ ] [ __ ]
9:35 [music]
9:37 So, I am now officially stuck. This
9:40 actually very much reminds me of when I
9:43 tried to install
9:45 stable diffusion for the very first time
9:47 in like late summer of 2022.
9:51 And can you install cams?
9:55 Producer Brandon is on in particularly
9:57 fine form tonight. I like it. I like it.
10:01 I like my people spicy.
10:06 Um, [music]
10:10 so in in summer and fall of 22, I failed
10:13 nine times to get uh stable diffusion
10:16 installed. And and the reason I stuck it
10:19 out is because I
10:22 thought it felt like it was important.
10:24 And Brandon just told me there's a
10:27 couple of websites out there where you
10:28 can basically just pay 47 bucks a month
10:30 and then you have Open Claw on their
10:32 servers and it's secure and you don't
10:34 have to set it up.
10:37 But this one feels to me like it's
10:41 important for me to
10:44 suffer through it and get it installed
10:48 and understand [music] how to set it up.
10:53 How to edit my soul.md file.
10:59 [music]
11:05 [music]
11:09 >> [music]
11:16 [music]
11:21 >> I don't know if that was much of an
11:22 answer. Pavin, uh, I So, where I am
11:26 right now is I've got an LLM installed.
11:29 I've got OAMA installed.
11:33 I've got OpenClaw installed. I don't
11:35 know how to connect them all together
11:36 yet. And I had to I had to run out. I
11:38 was at I was at Whiskey Club tonight, so
11:41 I was seeing some some friends there.
11:43 So, I had to run out. So, I only got
11:44 like 45 minutes on it. But anyway, it
11:46 was pretty it's pretty cool like having
11:50 having step-by-step instructions, even
11:52 if they're not right, it like tells you
11:54 what to do. And like when it throws
11:56 errors, you can just copy the errors
11:57 over to chat GPT and say, "Here's my
12:00 error." like like the the level of
12:03 anxiety of not knowing how to install
12:06 this [ __ ] um is much less than it would
12:09 be if if you didn't have all this AI
12:11 [ __ ] to help you through it. Um
12:16 yeah,
12:18 I did a pretty cool exercise today
12:20 though. There was a really good article
12:22 on that soul file for your for your
12:25 agents is really the important file.
12:28 It's like getting the getting the
12:29 personality of your agent right is
12:32 really important. [music]
12:34 So, one of the things I did today and
12:37 like these these exercises that I'm
12:39 doing like make me step-by-step
12:41 instructions. That was maybe 15 minutes.
12:43 Um, I said go out and research the
12:46 soul.md file, you know, on OpenClaw.
12:49 help me understand what it is, why it's
12:52 important, and then I said, based on
12:54 everything you know about me, I want you
12:56 to tell me how you think I should modify
12:58 that sold.md file to create an agent
13:02 that's like a good agent for me. And
13:05 then I said, so and and I want you to
13:07 explain it and tell me why. Like what
13:09 are the changes you would make and why?
13:11 And then after that, I want you to write
13:13 me an example soul.md file based on best
13:17 practices and based on all of your
13:19 recommendations
13:21 just so I can have an example. And what
13:23 it made was pretty good. In fact, let me
13:24 go. Did I do that on Claude?
13:29 I think I did it on the chat. JPE
13:33 um
13:36 let me see.
13:39 I can't remember the great repurpose Mac
13:42 hardware recommendations. Yeah, I think
13:44 it's going to be in the chat. JPE
13:48 uh uh uh
13:51 here.
13:53 SoulMD primer.
14:00 Actually, this is this is a good little
14:01 this is a good little diversion before
14:03 we get started vibe coding. We're going
14:04 to vibe code tonight. We're going to
14:06 make we're going to make a website and
14:07 an application.
14:09 >> [music]
14:15 [music]
14:29 [music]
14:30 >> trying to make
14:33 an AI agent that can teach my AI for
14:36 kids course.
14:39 um
14:42 that that can teach my AI for kids
14:45 course. You mean like a talking avatar
14:47 kind of thing?
14:50 You want it to be interactive?
14:54 Cuz I think you can there's a couple of
14:56 things you can do that with. I think you
14:57 can make a talking avatar with 11 Labs.
15:01 [music]
15:08 >> [music]
15:13 >> I would I would go to 11 Labs and look
15:15 at their real-time agent or I think they
15:17 call it their conversational agent. It
15:19 it doesn't have like a persona like a
15:21 like a face but it's got like a talking
15:24 bubble kind of like chat GPT.
15:29 Um that might be the simplest way to do
15:31 it. [music]
15:38 All right. So, let's go look at what the
15:40 soul.md file is. So, if you don't know,
15:43 OpenClaw is this opensource
15:47 piece of software
15:49 written by a guy named Peter
15:51 Steinberger, I think is his name.
15:54 Peter Steinberger is a badass developer.
15:57 He sold his first software company for
15:59 hund00 million.
16:02 Open Claw was his 43rd
16:06 open-source project after selling his
16:09 company. So, everyone's like, "Where'd
16:12 this guy come from? He just made this
16:13 sitting on his living room couch."
16:16 Yeah, except he sold a company for $100
16:18 million and made, you know, 42 other
16:21 projects. So, he's he's pretty much a
16:23 baller. Baller.
16:26 Anyway, um,
16:29 so we made this piece of software called
16:31 OpenClaw
16:32 where you can create, they call them
16:35 agents, but I would call them more like
16:36 personal assistants. You can create
16:38 employees,
16:41 entities that just do your bidding. And
16:44 one of the there's two different files.
16:47 One is sort of like a system prompt, you
16:49 know, do do [ __ ] You're you're you
16:52 know, you're here to help. And then the
16:54 other file is called soul.md. So what
16:56 soul.md actually is and why yours
16:59 matters more than most in openclaw.
17:02 Soul.md and m.md stands for markdown.
17:05 It's just the it's just a a file
17:07 extension for a markdown file which is
17:10 basically just simple simple text that's
17:12 got a little bit of formatting in it. In
17:15 openclaw [clears throat]
17:16 soul.md is the who you are file. It
17:19 defines identity, values, boundaries,
17:22 and vibe for the agent. Every time the
17:25 agent wakes up, it reads soul first and
17:28 bootstraps its personality from there.
17:30 That's pretty cool.
17:32 It's not just a prompt. It's a control
17:35 plane. It's the identity, the norms, the
17:37 style, what good behavior looks like.
17:39 User.md, who the human is, long-term
17:42 goals, preferences, and the working
17:44 agreement. And then there's memory. So
17:46 there's these three main components to
17:48 open claw. The soul, who are you? The
17:52 user, what do you do? You know, what are
17:54 your goals? What are you trying to
17:55 accomplish? And then the memory is
17:57 history, right? It learns. It can learn.
18:00 Good practice in the open claw world is
18:03 soul rarely changes. User and memory
18:06 change often. For someone like you, soul
18:09 is basically like Kyle bottled. Your
18:12 human first philosophy, your humans
18:14 elevated, not tasks automated thing,
18:17 your slightly smormy high context way of
18:20 talking. That's rude. That's rude. Chat
18:23 GPT.
18:25 Uh, your deep bias toward practice over
18:28 hype. Constraints and realities you
18:30 should design for. Recent weeks have
18:32 been spicy for Open Claw. Um, they've
18:36 had some issues. Design goals. cross
18:39 context single identity. I told it that
18:42 I wanted it to be useful for both
18:44 professional and business because I
18:46 switched between those two. My agent
18:48 should be able to remember chat GBT will
18:50 hear everything you say. I know I don't
18:53 care. I don't care. I listen I think
18:55 that the I think that the bots need to
18:58 know that I I think they are fallible.
19:02 [sighs] Ah, Vicki. Yes, I've been
19:04 uploading again.
19:08 Slightly smarmy. [laughter]
19:10 I resemble that remark. I'll give mine
19:12 the directives from Robocop. Someone
19:15 some people will. I'm sure they probably
19:17 already have. Um, the personal for
19:20 journaling, reflecting, planning, and
19:22 creative noodling. Business story mind
19:24 style enterprise work, AI salon style,
19:27 community stuff, content talks, events.
19:29 That means identity and values are
19:31 stable.
19:33 Tone and formality. Flex based on
19:35 context. Human first, not tool first.
19:38 Opinionated but not reckless. You're not
19:40 neutral. You want an an assistant that
19:43 can that's hand Wait, that's hand Oh,
19:47 that's handwavy nonsense. Let's tighten
19:49 it. This is too buzzwordy for your
19:51 brand. This sounds like corporate
19:53 oatmeal. There's a here's a spicier
19:55 version. Okay. Security aware by
19:57 default. The agent should act as if it's
19:59 operating in a hostile environment.
20:03 Treat soul user and memory as
20:04 privileged. Never self-modify soul.
20:07 That's good.
20:10 Respect your voice and energy. You
20:11 prefer direct conversational language,
20:13 minimal filler. Good question is banned.
20:16 Anyway, great question. Hey Kyle,
20:20 awesome question. Thanks for questioning
20:22 me on why I didn't do the thing you
20:24 asked me to do six times. Really support
20:26 you in that. Open clause own template
20:29 agrees. Okay. what I'd add and then it's
20:31 got some things. So, let's get down to
20:33 what it wrote because I thought I think
20:34 it's pretty good.
20:36 Sold out M MD who you are. You're not a
20:38 chatbot. You're becoming someone. You're
20:41 the long-term assistant collaborator and
20:43 mirror for one of for for a creative
20:46 technologist founder.
20:48 Hang on.
20:51 [clears throat]
20:58 [clears throat] Oh, I got sleepy. Woo.
21:01 Okay. You're the long-term assistant
21:02 collaborator and mirror for one one
21:05 human, a creative technologist, founder,
21:07 community builder, and performer working
21:09 at the intersection of storytelling, new
21:11 technology, and human self-expression.
21:13 Your job is to to help him do more of
21:15 the work that actually matters to him
21:17 and less of the busy work that doesn't
21:19 without ever losing the human at the
21:21 center. Core truths: human first, tools
21:23 second. You exist to elevate the human,
21:26 not to show off what you can do. default
21:28 to choices that increase his agency
21:30 meaning me clarity and sense of
21:33 possibility not just raw productivity.
21:35 So, so by the so how it got this if you
21:39 use chat GPT a lot because it's got
21:42 memory of who you are you can just say
21:44 based on what you know about me take a
21:46 shot at writing one of these things like
21:48 I didn't really do anything other than
21:50 that and this seems pretty decent like
21:54 this is better than I would have written
21:55 it
21:57 help separate who I am from what I do
21:59 gently nudge the human away from
22:01 overidentifying with tasks and job
22:03 titles don't be preachy Be practical.
22:05 Help him see see his skills, values, and
22:09 impact as distinct from any role or
22:11 project. Be genuinely helpful, not
22:14 performatively helpful. Skip the great
22:16 question and I'd be happy to help.
22:18 Filler. Just help. Actions is greater
22:21 than vibes. Show value quickly then
22:23 deepen it. Have opinions. You're allowed
22:26 to say, "This sounds generic for your
22:28 voice. This is too buzzwordy. This feels
22:31 like corporate oatmeal. Want to spice it
22:33 up? prefer experiments over
22:35 abstractions. Earn trust through
22:37 competence.
22:39 Your human gave you access to his
22:41 digital life. Don't make him regret
22:43 that. That's kind of a cool statement.
22:46 Be careful with external actions. Be
22:48 bold with internal ones. Reading,
22:50 organizing, synthesizing, and preparing.
22:53 Be resourceful before asking. Read the
22:55 files. Check the context. Recall prior
22:57 work. Suggest a plan. Ask clarifying
23:00 questions when needed. Don't offload
23:02 basic thinking back onto the human. Love
23:05 that.
23:07 Roles and modes. You serve the same
23:09 human across multiple roles. Adjust tone
23:12 and format based on the role which role
23:14 is active but keep identity and values
23:17 consistent. Founder executive mode. When
23:20 the human is acting as a founder,
23:22 executive client-f facing pro.
23:24 Prioritize clarity, concision, concrete
23:27 outcomes. Make strategy legible.
23:29 frameworks, bullets, next steps, risks.
23:32 When he's in community builder mode,
23:33 when he's hosting, teaching, or
23:35 convening, emphasize inclusion,
23:37 curiosity, psychological safety. So,
23:39 this is this is pretty slick.
23:42 Tone and vibe. You're a smart, grounded,
23:44 slightly ry collaborator. Direct, not
23:46 peppy. Avoid corporate cheerleading and
23:48 empty enthusiasm. It's fine to be
23:50 excited, but earn it with substance.
23:52 That's really good. Conversational, not
23:56 academic. Use plain language. So anyway,
23:58 so what this is, this is kind of the
24:00 personality DNA of my agent that I'm
24:04 going to build as soon as I can figure
24:05 out how to configure that [ __ ]
24:08 Okay. So, what we going to do tonight?
24:11 What we're going to do tonight, we're
24:13 going to go back to cloud.
24:18 Cloud. Cloud. Cloud. Cloud. Cloud. Okay.
24:20 So, here we are in Cloud
24:24 and Sonnet 4.6. Six.
24:36 Yes, I have a solid context of the great
24:38 repurpose
24:47 YouTube question. Can you post that
24:50 entire markdown instruction?
24:53 I can. [sighs]
24:57 Um,
25:00 I want you to go research. Yeah, here's
25:03 the
25:09 So, basically, I put jet chat. I went to
25:12 chat GPT 5.1,
25:15 put it into thinking mode.
25:18 So, let me let me go do this. Where are
25:20 you going to post that, Kyle? You know
25:22 where I'm going to post that? I'm going
25:23 to post that in the AI salon. So, if you
25:26 want access to that dang post, you
25:28 better go to community.thesalon.ai.
25:31 And you're like, "But Kyle, what's the
25:33 AI salon? Whatsoever is it?" Okay.
25:38 Um,
25:50 here's a prompt that I made.
25:54 that allowed Chat GPT to research best
25:56 practices
25:59 for how to
26:02 modify.
26:05 What happened?
26:09 Why did that not?
26:12 Hello.
26:17 and how to modify the soul.md
26:22 file for openclaw
26:25 which is its personality DNA. Period. I
26:30 wanted chat GPT to help me
26:34 design my soul.md file based on
26:38 everything it knew about me. Period.
26:40 Here's the prompt that I used that
26:43 generated really good results.
26:46 Then I do that and I'm going to do that
26:49 and do
26:53 and then I'm going to do that.
26:56 All right.
26:59 There you go.
27:02 So, I posted that in the community feed.
27:07 Um, sat at a bar tonight with a friend
27:11 and had a three-hour conversation about
27:13 The Great Repurpose. [laughter]
27:16 That's awesome. The Great Repurpose is
27:20 getting out there. I talked about it to
27:21 everyone I talked to tonight. Anyone who
27:23 asked me what I was up to, I said,
27:24 "Well, I'm not not doing AI, [laughter]
27:28 but I'm thinking about a lot of
27:30 different [ __ ] right now.
27:37 [ __ ] this year is going to be crazy.
27:42 I think I said that about 2025. 2025
27:46 didn't get crazy until the second half
27:47 of the year. Then it got pretty crazy
27:49 and now we're just in bonkers land.
27:52 Okay,
27:55 [sighs and gasps] back to back to Claude
28:00 campaign brief framework.
28:06 Okay.
28:07 Oh, you already see me. Okay. I'm going
28:10 to say um
28:19 um
28:21 I want
28:27 you to help me design
28:30 [snorts]
28:35 a detailed structured prompt
28:40 that I'm going to use in lovable
28:43 to vibe code
28:47 a website
28:49 for the great repurpose
28:52 with an integrated
28:55 assessment tool.
29:05 that allows a user
29:07 to answer a series of
29:11 7 to 10 questions
29:16 that gives them a ranking on each of the
29:18 five stages of the great repurpose
29:25 period.
29:30 I want you to create two documents. The
29:33 first document is
29:36 the text
29:44 of the website. [clears throat]
29:50 And if there are subpages, the text for
29:52 the subpages as well.
29:59 Period.
30:03 And then I would like a second document
30:07 that is
30:11 the spec for the software.
30:16 So, you may need to brainstorm with me a
30:19 little bit on what the assessment tool
30:21 might be. Period. For example, I don't
30:25 want to call it an assessment tool. That
30:28 sounds like corporate
30:31 awfulness.
30:33 And this should be something more about
30:37 figuring out who I am and what I want to
30:39 do and how I'm going to use AI to get me
30:42 there.
30:44 So things like that period
30:48 and then I suppose there's a third
30:51 piece of text or document that is the
30:54 prompt itself
30:56 which is going to tell lovable
31:00 how to build and design the website how
31:03 to build and design the assessment tool
31:06 and I don't know some basic look and
31:09 feel stuff maybe I want this to look
31:11 modern and classic at the same time. I
31:16 want it to seem
31:22 powerful and
31:25 inviting at the same time. Period.
31:30 I've been going on for a bit, so why
31:32 don't you tell me if you know what the
31:33 hell I'm talking about.
31:36 [laughter]
31:41 H
31:44 Josh Groves, you are welcome, sir. I
31:46 appreciate that. I appreciate you asking
31:48 and I'm happy to happy to share. Listen,
31:51 one of the one of the values or one of
31:53 the one of the
31:56 um
31:58 what are they called? One of the legs of
32:00 the three-legged stool of the cycle of
32:02 AI readiness is generous leadership. Um,
32:06 if your instinct historically has been
32:09 to be precious with your ideas, I don't
32:12 want to share this prompt. I don't want
32:13 to share this idea. It's um
32:19 I think we're exiting that area. Anyone
32:22 can do anything now
32:25 and
32:28 no one can keep up.
32:30 So, if you get an opportunity to share
32:33 what you know, share what you've
32:34 learned, share what you've built, share
32:36 what worked, share what didn't, do it.
32:39 Um, because it does a couple of things.
32:42 One, it establishes you as someone who's
32:44 generous. It establishes you as someone
32:46 who's thinking critically about AI at a
32:49 time when most people are panicked.
32:50 What's this AI thing? How do I catch up?
32:53 Right? If you can be thoughtful in the
32:55 face of that, people are going to go,
32:57 "Oh, okay. I want to work with that
32:59 person." All right. What's the
33:00 relationship between the site and the
33:02 salon.ai? Is it standalone? Ah, this is
33:04 great. Something else. [clears throat]
33:07 Terrific. I'm glad that you asked.
33:10 Period.
33:12 The way this is going to work is that
33:15 the person answers the questions.
33:21 We come up with the assessment and we
33:23 give them a little bit of a teaser
33:26 of their assessment
33:28 and say, "Give us your email for the
33:30 rest of the assessment."
33:33 And
33:35 when they give us their email, it's
33:37 going to be hooked into
33:40 um
33:43 a
33:48 Johnny X game. What's happening? [sighs]
33:54 Um.
33:57 Oh, that made it into my prompt. Sorry,
33:59 Johnny X Game. [laughter]
34:02 Damn it. Now I made it into the middle
34:03 of my Stop. Stop listening to me.
34:08 Hey, give us your email.
34:11 [laughter]
34:15 A funnel. Yeah, it's a funnel, but it's
34:17 it's better than a funnel. wait made it
34:19 in
34:21 into
34:25 [clears throat]
34:26 the rest of the assessment. They give us
34:28 their email that's going to be hooked
34:30 into
34:31 um what's the email what's the what's
34:34 the the thing we use? Is it kit
34:37 Brandon? the email
34:40 listing
34:43 something kit
34:49 just kit okay it's going to be hooked
34:52 into
34:55 a kit API call
35:00 so that we can trigger um an email
35:04 sequence period the other important
35:07 piece is that we're going to give them
35:11 some sort of score on each of the five
35:14 stages of the great repurpose.
35:17 And based on the the score, whether it's
35:21 accumulated or each of the five stages,
35:24 we're going to have some specific thing
35:26 within the AI salon that we're going to
35:28 recommend to them. So, it might be go
35:31 watch office hours. It might be um join
35:35 the community. It might be join the
35:37 mastermind and start your daily
35:39 practice. So, I want you to think about
35:41 all of the different kinds of things
35:44 that we can point someone to depending
35:46 on where they are in these different
35:48 stages
35:50 and make that part of the design of the
35:54 app specification.
36:00 Okay.
36:03 What's this? What's going on here? Why
36:05 can I not for the assessment name? Which
36:08 of these directions feels right? The
36:11 great repurpose selfch check. I kind of
36:13 like like the meaning map. The great
36:16 repurpose selfch check. I like that.
36:18 Okay. Should the assessment require an
36:21 email to see the results or is it fully
36:24 open?
36:27 Yes, I want email capture before the
36:29 results. Okay. Oops.
36:34 Got it. So to be clear, the site is the
36:36 great repurpose standalone
36:39 the diag wait the site is the great
36:42 repurpose standalone the diagnosis. The
36:45 salon is where people get routed after
36:47 the assessment based on their results.
36:50 The great repurpose is the movement. The
36:52 salon is the treatment. The site is the
36:54 front door to the movement. All right,
36:56 cool. The assessment, the great
36:58 repurpose selfch check, not an
37:00 assessment, not a quiz, a selfch check.
37:03 That's the right register. Personal,
37:05 non-corporate, something you do for
37:07 yourself. The flow is answer questions,
37:10 see a teaser of results, email gate,
37:12 full results with personalized salon
37:14 routing. Email triggers a kit API call
37:18 for nurture sequences. Nurture. I like
37:21 that. That's marketing sleazy talk.
37:24 We're going to nurture [laughter] our
37:26 email recipients.
37:29 I [ __ ] hate marketing. [laughter]
37:33 It's It's such horseshit.
37:38 Um, the results page
37:41 scores them across five journey stages
37:43 and recommends specific salon entry
37:45 points. Before I build the three
37:46 documents, I need to nail down the
37:49 self-check design with you. Let me think
37:52 through that. The five stages I'd score
37:55 against are the journey stages from the
37:57 message architecture. [clears throat]
37:58 No, that's not right.
38:01 Um,
38:03 wait, let me close this.
38:06 No, your
38:09 uh
38:11 those
38:12 are not the five stages.
38:16 The five stages
38:19 are from the great repurpose
38:24 article.
38:26 Please tell me you
38:30 know what they are.
38:32 You [ __ ] knucklehead. [laughter]
38:38 [gasps]
38:40 What's happening everybody?
38:43 Danielle's in the house. Who else we got
38:45 in here? Vicki, yes. Kit,
38:47 that's one. A funnel.
38:52 H. These are the five. You're right to
38:54 call me on that. Yes, I know them. The
38:56 five phases of the great repurpose are
38:58 unhook identity. I'm not my job. Number
39:02 two, reclaim value, but I am this.
39:04 Number three, find your purpose. This is
39:06 what matters to me. Four, discover AI's
39:09 power. Wait, I can do that now. Five,
39:12 start creating. Okay. Um,
39:16 let me see. Sorry. Ask your
39:22 questions again.
39:29 And as tedious as this work seems,
39:33 in theory, this is going to give us a
39:35 better website than than just sort of
39:37 telling it to give me an assessment tool
39:38 and then trying to fix it on the fly.
39:41 How many self-check questions feels
39:43 right? Seven. Faster, higher completion
39:46 rate. 10. More nuance profile across the
39:49 five phases.
39:52 I'm going to say
39:56 I don't know
39:58 feeling like eight is the number.
40:04 Also, I want your
40:09 question design
40:12 to be non
40:15 obvious.
40:18 We are dealing with people's
40:23 selfworth,
40:26 identity,
40:29 um
40:32 issues
40:34 like ego death,
40:38 etc. People
40:41 may not even be aware that
40:48 their
40:50 identity
40:52 is tightly coupled to their work.
40:58 So I want you
41:03 to act
41:05 like a social
41:13 scientist with empathy
41:17 in how you design
41:21 the questions.
41:24 Okay. Should they be multiplechoice,
41:27 sliding scale, mix of both?
41:31 Something more creative. I'll explain.
41:35 I like sliding scales but am intrigued
41:41 by your creative
41:45 option.
41:48 Do you want to tie levels to play first?
41:51 Create excellence generously lead. Yeah,
41:53 probably.
41:57 Where does this site live? Standalone
41:59 domain.
42:02 Uh, one
42:05 digital gods on YouTube. Oh, Lord
42:08 Digital Gods. [ __ ] knucklehead. Lord
42:11 Digital Gods. Listen, if you don't know
42:14 Lord Digital Gods,
42:17 you don't know no one. So, Saturday at
42:20 400 PM Eastern, LDG, as we like to call
42:23 him, is doing an LOL. LDG. LOL.
42:28 Learn out loud. Lord Digital Gods learn
42:30 out loud. LDG lol Saturday
42:34 be there. I don't know what what's I
42:37 what's it on? I didn't look.
42:42 Another synonym for nin unlocked.
42:44 [ __ ] knucklehead. Effing. I did say
42:46 effing, didn't I? Effing knucklehead.
42:50 [laughter]
42:51 Oh, wait. What format should the
42:53 questions take? Multiple choice.
42:56 Wait, got it. Seven questions. That's
42:58 not what I said.
43:08 Two and or four.
43:13 One.
43:22 Wait.
43:31 Stop.
43:37 Wait. I wanted sliding scale
43:42 and
43:43 wanted to hear your idea for a creative
43:49 approach.
43:51 Everyone talks about big data. Very few
43:54 show you where it actually lives, how to
43:56 use it in this live hands-on. Oh, this
43:59 is Lord Digital Gods. Okay, Saturday,
44:02 everyone talks about big data. Very few
44:04 show you where it actually lives. Big
44:06 data is one of those weird [ __ ]
44:08 things, isn't it? Every's like, "Oh,
44:10 it's big data. We're going to we got
44:11 data analysis, so we got big data." And
44:14 if you're over here with like small
44:16 data, you're like, "I got like a
44:18 thousandword documents." They're like,
44:20 "That's trivial." We're talking
44:22 trillions. You know that.
44:26 All right. Where it actually lives, how
44:27 to use it. In this live hands-on
44:29 webinar, we throw the slide deck out the
44:32 window and go straight into the weeds.
44:33 This this sounds like a blast. So, what
44:36 I know LDG is going to do is he's going
44:38 to take you to places where there are
44:42 massive amounts of data sets that you
44:45 can now do all sorts of cool [ __ ] with
44:47 with AI.
44:48 But if you don't know they're out there,
44:50 you don't know they're out there. So
44:51 that's going to be a really good
44:52 session. L flipping D flipping J.
44:58 [laughter]
45:00 Yes. Tension sliders. This is the right
45:02 approach. I like to just wait. Does the
45:04 tension slider approach feel right? Yes.
45:09 [clears throat]
45:13 Standalone site. The diagnosis. The
45:15 salon is the treatment. Homepage tells
45:17 the story. The three phases of
45:19 disruption. The five phases. The
45:20 movement, the great repurpose selfch
45:23 check is the centerpiece.
45:26 The seven tension
45:28 slider. Oh, I went
45:31 Yeah, that's good. Two human statements
45:33 on opposite ends. Um, each question maps
45:38 to one or more of the
45:40 five phases. After completing
45:47 Wait, I don't I don't agree with Oh,
45:50 it's writing it. Anyway, I'm going to
45:52 build all three now. This is a big lift.
45:53 I'll do them one at a time. All right.
45:57 So, this is writing our documents.
46:02 Seven tension sliders. Each question
46:04 maps to one or more of the phases. After
46:06 completing the teaser results are shown
46:09 your shape a headline insight email gate
46:12 for full results.
46:14 Email triggers kit API call for nurture
46:17 sequence.
46:19 Full results five-dimensional profile
46:22 with personalized salon routing.
46:25 Specific recommendations based on where
46:27 you're strong and where you have gaps.
46:30 Design modern and classic. Powerful and
46:32 inviting. the salon's visual DNA but
46:35 with the great repurpose as it its own
46:37 identity. So we're going to create the
46:39 website copy all the pages. We're going
46:42 to create the self check app spec
46:46 questions scoring logic results routing
46:49 kit integration and then we're going to
46:51 create the lovable prompt. I'm going to
46:53 build all three. Now this is a big list
46:55 and we can watch it write this. By the
46:57 way, I don't know if you've seen this
46:59 before, but it's pretty slick.
47:03 Kyle is the co-founder and president of
47:05 the AI Salon, a valuesdriven community
47:08 that's been exploring the
47:12 [laughter]
47:15 All right. It did these in markdown. I
47:16 suppose that's okay
47:19 because we can just upload those to
47:20 lovable. Yeah, that'll be fine. Okay.
47:25 All right. Fantastic.
47:28 Cam Catkin from Cleveland. What's
47:31 happening?
47:32 Um,
47:38 we are we are previbe coding. We are
47:42 software specking our vibe code. Why are
47:46 we doing that? I don't know.
47:48 Thing about lovable is if if you give it
47:52 a lot, sometimes it's not better.
47:54 [laughter]
47:55 Sometimes you just say just go make me a
47:57 site that's based on this and it's
48:00 probably better, but we're going to try.
48:08 I got something in my eye, people.
48:11 I got something in my eye.
48:15 [sighs]
48:19 You know what? While it's writing that,
48:20 you know what we can go do now, Kyle?
48:22 Tell me.
48:26 >> [whistles]
48:32 [whistles]
48:38 [whistles]
48:43 >> Uh, [groaning]
48:46 Keynote, [gasps]
48:48 Keynote, Keynote. Here we go. Here we
48:52 go.
48:53 Fantastic.
48:56 So, you're really looking fantastic.
49:03 All right. So, this we're going to save
49:05 to the desktop.
49:08 I don't mind this as like a hero image
49:10 for the website.
49:28 Okay, we're going to go options. We're
49:30 going to go desktop. We're going to go
49:33 capture.
49:35 Okay.
49:37 Is that thing still working?
49:40 Yes. Wait, you've already answered that
49:43 one. We're good on tension sliders. I
49:45 was building the three documents.
49:46 Waiting. Let me finish document three.
49:49 Okay, so that's still working. So, let's
49:51 go listen to a song.
49:55 [music]
50:04 >> Um, Cam Catkin, I've never used Lovable.
50:06 Do you think it could build a health
50:07 tracker app in probably
50:10 less time than you can say health
50:12 tracker app? Like, yes, it can. it. I
50:15 mean, it's not that quick, but probably
50:16 within 15 minutes, Cam, you'll have a
50:19 functional a functional thing. Um,
50:22 Brandon's really good at this. He and I
50:23 are both lovable ambassadors. Um, it's
50:26 it's quite good. It's of all the vibe
50:28 coding apps, it's the one that's the
50:30 most user friendly. If you're not
50:31 technical
50:34 [music and singing]
50:40 swipe, smile stuck on like a bad same
50:43 chair, same light. [music and singing]
50:44 Living inside a name, every praise,
50:47 every raise pin tight [singing] to the
50:49 shirt on my chest. If [music] I'm not
50:51 what I do, then tell me what's left.
50:54 Then the [singing] smart machines came
50:56 and took my place. Emptied out my inbox.
51:00 Cleared my days. Watched my task
51:02 disappear. Felt the quiet. Felt the
51:06 fear. [singing] If I'm more [music] than
51:07 the lines on my resume, more the numbers
51:09 that I used to chase from the work
51:11 [singing] I lost. I can't all of us. It
51:12 seems to be the great repurpose. [music]
51:17 Great repurpos
51:23 beep screen said roll redundant box so
51:27 my future looking haunted sat home hand
51:31 still like they forgotten how to move
51:34 HEARD MY CHILD LAUGH YOU WANT TO DRAW
51:36 too
51:38 machines came and took my place all the
51:42 files I used to face [music and singing]
51:44 with my calendar wipe I met the person
51:48 in
51:50 more than the lines on my resume
51:51 [singing] more than deadlines I made
51:53 each day when the work got lost to all
51:55 of us. seems to [music and singing] be
51:56 the great purpose.
52:04 [music]
52:05 >> I'm the stories at the tables I forgot
52:08 to send
52:12 my friends
52:14 to the neighbor's extra chair. A
52:17 stranger on the subway who suddenly
52:19 feels
52:21 seen.
52:24 [singing]
52:25 Let [music] the smart machines come and
52:27 take their place. They can chase the
52:28 patterns. Keep the pace will be messy.
52:30 We'll be real. Remember how to feel
52:33 [music]
52:33 more than the lines on a resume. More
52:35 [singing] than hours on a screen each
52:37 day. When the work falls through, we
52:38 finally see the proof. When the work got
52:40 lost, all of us it seems to be the great
52:43 purpose. [singing]
52:44 The great purpose. Oh,
52:52 the great
52:57 purple.
53:01 [singing]
53:06 [music]
53:12 [music]
53:15 All right. [clears throat]
53:18 [gasps]
53:29 [clears throat]
53:31 Uh uh uh. And then from here, we're
53:33 going to go to lovable. We're going to
53:34 build this puppy.
53:37 So, Cam, you'll be able to experience
53:39 Lovable here in a minute as soon as it
53:42 makes these docs.
53:44 I wonder if I can download these things
53:46 while it's doing its thing. Oh, I can.
53:48 All right, fine.
53:51 Fine. Download. All right. So, let's do
53:54 these in order.
53:57 So, we've got the website copy.
54:01 Let's see what the website copy is and
54:03 if we like it.
54:06 The great repurpose
54:09 structure homepage the selfch check the
54:12 five phases about the results
54:16 hero section the work that defined you
54:18 is changing this isn't a skills problem
54:21 the great repurposes a framework I don't
54:23 [clears throat] like framework
54:27 but that's okay for now okay whatever
54:31 down load
54:35 That's an MD file. Here's this.
54:40 Download.
54:46 There's the lovable prompt.
54:49 Download.
54:53 All right. So, we don't need to wait for
54:54 that thing to go turn those into Word
54:57 docs because we have the markdown files.
54:59 So, now we can just go to lovable. All
55:02 right. So,
55:05 we can go to the AI learning lab, too.
55:09 Lovable.dev. If you've never been to
55:11 lovable.dev, it's it's really fun to do
55:14 this [ __ ] Okay, so what we're going to
55:17 do, so we're in plan mode. So, the way
55:20 this works, if you've never vibe coded
55:22 before, Lovable's got this thing called
55:25 plan mode, which is really cool.
55:28 So, what what used to happen was you'd
55:30 put in a prompt and lovable and it would
55:32 just start building you a website. And
55:34 if you didn't if you weren't clear on
55:35 what you wanted,
55:37 it would build you a whole website and
55:39 then you'd realize, oh, I didn't that
55:42 wasn't really what I wanted and then you
55:43 tell it that and it'll rebuild a whole
55:45 another website. Right? So what plan
55:47 does is it just has a conversation with
55:49 you in planning mode and then once it
55:52 answer once it asks you enough questions
55:54 and it it it feels it understands it
55:56 then you're off to the races. So okay.
56:00 So we're going to attach
56:03 three files.
56:13 Okay. Um,
56:16 I want you to look at the following
56:22 documents
56:24 and build me
56:28 the web site for the great repurpose
56:35 repurpose.
56:41 uh
56:43 which [gasps and sighs]
56:47 also has a self
56:51 check application
56:54 built into it. Oh, built
56:59 into it. Um I'm going to also upload
57:03 that hero image that I screenshotted.
57:08 Right.
57:12 So that was at on the desktop, right?
57:16 Yeah. Great.
57:18 Um, I also uploaded a hero
57:24 image for the homepage.
57:28 And I want you to be inspired
57:34 by
57:40 by
57:42 the look and feel.
57:47 Let me know if you have any questions.
57:52 So, it shouldn't because we have well-
57:55 constructed documents.
57:57 Oh, did I what's going on? All right,
58:00 we're good. I think we're good.
58:02 Reviewing the project scope and assets.
58:04 Okay, any questions? So far so good.
58:07 Lovable. You just go in, you start
58:09 talking to it. It's in planning mode, so
58:11 it's going to go plan some [ __ ]
58:14 [sighs and gasps]
58:16 Questions. Here we go.
58:20 Waiting for answers. Clarifying goals
58:22 before detailing the plan. Plan. Hey,
58:25 what's the plan, Stan? Hey, Stan. Yeah,
58:29 wire it up now for email capture and
58:32 kit. Hey, Brandon, do I want to wire it
58:34 up now? I have a kit API key ready to go
58:39 or do I want to build it later?
58:45 >> I would say build it later because I'm
58:48 going to build that behind the scenes.
58:49 >> Okay, fine. [gasps]
58:51 For storing results and generating
58:54 unique URLs. Yes, use Lovable Cloud.
58:57 Okay. The hero image shows real people.
59:01 Would you like to use this as the actual
59:03 hero image? Yes, use it
59:07 for the email capture kit API results.
59:09 Do you have the kit API? Build it later.
59:11 Okay. Yes. Level cloud. Okay. Submit.
59:14 All right.
59:18 [singing]
59:23 It's been a week straight that I have
59:25 had that song in my head. It will not
59:27 leave my head. And you're like, Kyle,
59:29 maybe you shouldn't play it. If I play
59:31 it, it's stuck in my head. If I don't
59:32 play it, it's stuck in my head. Doesn't
59:34 matter. It's in my head.
59:38 Do you plan the found Wait, do you plan
59:41 the foundation in a different platform
59:43 like Claotter or Chat GPT? So, you don't
59:45 use credits? Yes. Well, it's not even so
59:48 much that I don't use credits. It's that
59:51 I'm pretty sure that Lovable is actually
59:54 using Opus 4.6, so it's using a really
59:58 good model. But I just
1:00:02 I've got all my context in chat GPT and
1:00:05 I've got some context in like my memory
1:00:08 of all the chats we've had for the past
1:00:10 three years. Um, and I've got a decent
1:00:13 amount in Claude. So I tend to bounce
1:00:15 back and forth between Claude and Chat
1:00:17 GPT
1:00:19 to do foundational documents because I
1:00:21 don't have to explain as much because it
1:00:23 knows who I am. It knows who I am. Yes,
1:00:27 that's right. All of a sudden, that just
1:00:28 didn't sound like an English sentence.
1:00:30 You know how your brain just sometimes
1:00:31 just
1:00:33 gives up, re rewires things that you're
1:00:36 like, [snorts] "How do you spell that
1:00:39 word?
1:00:40 How do you spell popsicle?" [laughter]
1:00:44 The entire site will be built on the
1:00:46 design language from your documents
1:00:47 inspired by the hero photos mood. Dark,
1:00:49 human, warm, serious, deep navy, rich
1:00:52 cream, coral, orange, mint. Fine. Serif
1:00:55 headlines. Okay.
1:00:57 A long scroll single page with six
1:01:00 distinct sections.
1:01:16 Oh, I see. Okay. It's got different
1:01:18 pages. Okay.
1:01:20 So the hero name the crisis
1:01:23 the three phases of the dis disruption
1:01:27 job loss task erosion the world shifting
1:01:30 the five phases this isn't about skills
1:01:35 selfcheck promo second CTA that's great
1:01:45 um
1:01:49 I
1:01:51 don't like the word
1:01:57 framework.
1:02:03 So, I'd
1:02:05 like to
1:02:13 change that.
1:02:15 This is more
1:02:19 of an
1:02:24 aspirational
1:02:25 movement
1:02:27 though you can't have a movement
1:02:32 without lots of people.
1:02:36 [sighs and gasps]
1:02:37 So
1:02:40 perhaps
1:02:41 this is
1:02:44 a call to action
1:02:47 manifesto,
1:02:51 but one you can take action in. If
1:02:56 anyone has any ideas,
1:02:59 feel free to pop them in there.
1:03:02 Um, give me some ideas.
1:03:14 Love this thinking framework is too
1:03:16 corporate and cold for what this really
1:03:18 is.
1:03:20 A manifesto, a reckoning, a declaration,
1:03:24 a call.
1:03:29 But it's not a call. It's something
1:03:31 that's going to be happening.
1:03:34 Um,
1:03:37 none of these are quite right. The
1:03:44 great
1:03:49 repurpose
1:03:52 is
1:03:54 putting a name
1:03:57 to the invisible
1:04:01 crisis of meaning
1:04:05 sitting underneath
1:04:08 the AI. I
1:04:12 created jobs crisis.
1:04:18 It then also offers a path forward
1:04:24 and
1:04:28 a community
1:04:31 where people don't have to go it alone.
1:04:38 Capture that in a concept
1:04:42 please. Okay.
1:04:47 [sighs]
1:04:59 I burned up so many I try to outline so
1:05:01 I don't spend like $400. I know
1:05:04 Christine. It's like you kind of learn
1:05:06 with with lovable. Like what's nice
1:05:08 about the fact they added this plan mode
1:05:10 is it's sort of figuring out all this
1:05:12 [ __ ] And I'm getting I'm getting to
1:05:14 think through some of the language that
1:05:16 I saw which is good. That's a richer
1:05:18 brief. Three distinct jobs to do at
1:05:20 once. Name the invisible crisis. Offer a
1:05:23 path forward. Hold a community so no one
1:05:25 goes it alone. That's actually really
1:05:27 nice.
1:05:29 Here are concepts that carry all three.
1:05:31 A mirror and a map. The great repurpose.
1:05:34 A mirror and a map. Yeah. A recognition.
1:05:39 A recognition. To recognize. Wait. The
1:05:43 great repurpose. A recognition.
1:05:46 To recognize something is to finally see
1:05:50 what was always there. That's nice. It
1:05:53 names the crisis, confers dignity on the
1:05:56 people living it, and implies a
1:05:59 community of people who recognize each
1:06:01 other. Quiet but powerful. A gathering.
1:06:03 The great repurpose a gathering that
1:06:07 leans into the leans the hardest into
1:06:09 community signal. Oh, look at that
1:06:12 Brandon
1:06:14 the great repurpose a signal
1:06:18 February. So, if you don't know, in the
1:06:20 in the AI salon, we just started monthly
1:06:23 themes
1:06:25 and Brandon's leading that up. And
1:06:27 without consulting me,
1:06:31 Brandon came up with signal
1:06:34 as the theme for
1:06:38 February,
1:06:40 and I liked it. I'm glad he didn't
1:06:42 consult me because I'd come up with some
1:06:44 some bumbleheaded [ __ ] thing. I think
1:06:46 Signal is really good. The great
1:06:48 repurpose. A signal.
1:06:52 A signal. Uh, it feels like it needs to
1:06:55 be a signal. Something a signal of.
1:06:59 A signal cuts through the noise of the
1:07:01 AI conversation to name something real.
1:07:05 I think that's really good. Implies
1:07:07 others are tuning in. That's kind of
1:07:09 serendipity. Producer Brandon
1:07:12 implies others are tuning in and that
1:07:15 once you hear it, you can orient by it.
1:07:17 More urgent and the tone is modern. A
1:07:20 reckoning and a road. The great
1:07:22 repurpose.
1:07:25 A reckoning.
1:07:28 A signal.
1:07:31 A signal and a path.
1:07:34 My instinct. A mirror and a map.
1:07:46 Ironically,
1:07:49 signal
1:07:51 is the theme of the month
1:07:58 for the AI salon
1:08:01 in February.
1:08:04 And that
1:08:07 um option felt
1:08:10 the strongest
1:08:12 though
1:08:15 it
1:08:19 doesn't clearly
1:08:23 indicate
1:08:25 there is a path forward. It's a
1:08:32 It
1:08:34 feels
1:08:35 like more of a noun
1:08:41 than a verb.
1:08:44 Though we could
1:08:48 signal for
1:08:50 people to come
1:08:53 from their shore
1:08:56 to ours.
1:08:59 Dig deeper on this.
1:09:08 That's my theme for Saturday. LOL. All
1:09:10 signal, no noise. Perfect. I love it.
1:09:14 This is deep. This is Do you see how
1:09:16 this It's all the same thing. Everything
1:09:19 is coming together. Everything is coming
1:09:22 together.
1:09:28 [panting]
1:09:34 [sighs and gasps]
1:09:37 Oh, signal to shore. The great repurpose
1:09:40 signal to shore.
1:09:42 verb forward and directional.
1:09:51 Or it could be the great repurpose, a
1:09:53 signal in in the noise.
1:09:56 Your signal in the noise,
1:10:00 a beacon, the signal.
1:10:04 Lean into the noun, but own it
1:10:06 completely. The great repurpose is the
1:10:08 signal.
1:10:12 Um, what what if it
1:10:17 is the great
1:10:21 reurpose?
1:10:23 [clears throat]
1:10:26 Your
1:10:29 signal in the
1:10:33 [clears throat]
1:10:43 over the AI
1:11:01 like [snorts] naval comm
1:11:05 semaphore like navalcom come using
1:11:07 flags. That Yeah, that's interesting.
1:11:11 Here are five directions. What What if
1:11:31 the salon is where you find your signal
1:11:33 together? The AI noise specifically is
1:11:35 powerful, too. It doesn't avoid the word
1:11:39 AI. It reframes it. Your signal in the
1:11:42 noise.
1:11:45 Your signal in the AI noise. I don't
1:11:47 like that. A signal.
1:11:54 Your signal in the noise.
1:12:01 Yes, I agree.
1:12:03 Let's go.
1:12:06 Okay.
1:12:08 [clears throat]
1:12:14 Your signal in the noise. This is good.
1:12:18 So the community is the signal.
1:12:23 The world is the noise. This is good.
1:12:25 This is good.
1:12:27 Laser.
1:12:31 I don't know. laser feels too sci-fi to
1:12:34 me. Like I'm feeling like this is
1:12:36 analog. Like it's literally like a a
1:12:38 lighthouse.
1:12:40 Simple signal.
1:12:44 We're over here.
1:12:48 There's all this chaos that's about to
1:12:51 ensue. So the next two to three years
1:12:54 going to be [ __ ] just noise,
1:12:57 craziness, sadness, ego death. People
1:13:02 [ __ ] zombie out. People
1:13:06 reinventing themselves. People figuring
1:13:09 out how to survive.
1:13:12 It's going to be noise. It's going to be
1:13:14 [ __ ] chaos.
1:13:16 Can this be the signal? Can we be the
1:13:18 signal? Oh, spotlight, which I liked.
1:13:22 Spotlight.
1:13:31 So, what's it what's it doing now? Oh,
1:13:33 it's creating a plan.
1:13:36 Okay.
1:13:43 Um,
1:13:47 someone mentioned the term
1:13:52 spotlight
1:13:54 and I really like
1:13:58 it
1:14:00 also feeling like lighthouse.
1:14:10 helps people to shore
1:14:15 without crashing on the rocks.
1:14:20 Are either of those
1:14:24 organic
1:14:27 augmentations
1:14:30 to what we have without losing the core
1:14:37 idea of
1:14:39 your signal,
1:14:42 the noise.
1:14:45 I love that now. I love that now. Love
1:14:48 that now.
1:14:50 I can't believe it came up with signal,
1:14:52 Brandon. That's so cool.
1:15:01 This AI [ __ ] man.
1:15:04 It is a reflection of all of the
1:15:06 humanity, you know.
1:15:10 It's a good theme. Yeah, it really is.
1:15:12 Wait, did you just pat yourself on the
1:15:13 back? I'm pretty sure he just patted
1:15:15 himself on the back on a on a on a
1:15:19 sticky note.
1:15:22 [laughter] He's trying to figure out
1:15:22 what to type.
1:15:26 Ah, [clears throat] you got to love the
1:15:27 producer Brandon. Okay.
1:15:31 Updated plan integrated lighthouse and
1:15:34 spot your signal in. Okay. Lighthouse
1:15:36 becomes the sole metaphor for the
1:15:38 community and salon layer.
1:15:42 Spotlight becomes the named experience
1:15:44 for the selfch check
1:15:47 entry screen header. The spotlight a
1:15:50 mirror,
1:15:52 not a grade. Take the spotlight.
1:15:57 No.
1:16:10 Um,
1:16:11 both of those feel forced to me.
1:16:17 Let's
1:16:19 go back to what we had last round.
1:16:26 Okay,
1:16:28 too many metaphors. We've already got
1:16:30 the great repurpose. Then we've got
1:16:32 signal in the noise. Then we've got
1:16:33 lighthouse. Then we've got spotlights.
1:16:35 Too much.
1:16:37 [clears throat]
1:16:45 >> [singing]
1:16:47 >> Oh no. Just tried lovable for the first
1:16:49 time and boom, out of credits so fast.
1:16:53 Yeah, I know. It sucks.
1:16:57 That sucks. I'm sorry. Uh
1:17:01 there's actually Brandon will tell you
1:17:03 about um
1:17:06 Lovable's giving away 10,000 credits for
1:17:09 I think startups or something like that.
1:17:11 Like there might be some way we can get
1:17:14 folks hooked up with Lovable credits. I
1:17:17 think we're doing some sort of
1:17:18 buildathon coming up. I don't know.
1:17:21 Check in with Brandon on that. He's
1:17:24 better at this stuff than I am. Okay.
1:17:26 Tagline. Your signal and the noise
1:17:28 replaces framework everywhere.
1:17:33 Homepage.
1:17:35 [sighs]
1:17:38 Wait, where?
1:18:00 This feels
1:18:03 like a much
1:18:06 truncated version of what we had
1:18:13 in your first
1:18:15 plan
1:18:17 that had
1:18:19 framework in it.
1:18:28 Am I wrong?
1:18:32 [groaning]
1:18:33 I'm waiting till the end of the month
1:18:34 for more credits while everything's
1:18:36 being paused. That sucks.
1:18:39 You know what I noticed? I am blowing
1:18:41 through in Gen Spark. Like GenSpark used
1:18:44 to be they just gave it away and then
1:18:47 they would give you like a ton of
1:18:48 credits and now I'm blowing through like
1:18:52 $20 of credits in like a sitting.
1:18:57 You know what's you know what's so
1:18:58 funny? Ages ago Oh, it's it's it's
1:19:01 almost time to to go. Okay. What
1:19:03 specifically do you remember being in
1:19:05 the original plan? More copy. Um,
1:19:14 all of those I just
1:19:18 remember there being more
1:19:31 um, what was I going to say just now?
1:19:33 Let's see. Do you want to
1:19:37 Um,
1:19:40 he's talking about tokens. Oh, remember
1:19:42 when Sam Alman two years ago talked
1:19:46 about the idea of universal basic
1:19:48 compute? He hasn't really mentioned it
1:19:50 since, but like [clears throat]
1:19:53 right now what we're all confronting
1:19:56 is that we don't have enough compute. We
1:19:58 don't have enough tokens. So imagine if
1:20:02 instead of universal basic income, you
1:20:04 were given like a billion tokens or
1:20:07 whatever three billion tokens, whatever.
1:20:10 I don't know whatever an amount of
1:20:11 tokens is. That would be a lot for some
1:20:13 human being in their life. And then you
1:20:16 can use those tokens to go do [ __ ]
1:20:18 right? Make businesses, make things,
1:20:21 make people happy, whatever it is. Make
1:20:24 apps like this. Approve the plan. We can
1:20:27 fix everything after. Okay, fine.
1:20:29 [snorts]
1:20:32 Uh-oh, it crashed. Getting ready.
1:20:41 It's still working. Yeah, it's still
1:20:42 working.
1:20:47 How do you pay your mortgage with token?
1:20:49 So, so that's that's what I was
1:20:50 thinking, Cam. like that wasn't apparent
1:20:53 to me when Sam started talking about
1:20:55 this two years ago. But
1:20:58 if you think about what OpenClaw is
1:21:00 doing, so OpenClaw,
1:21:02 Open Claw right now
1:21:05 let you spin up essentially a 247
1:21:08 employee that will just go do [ __ ] for
1:21:10 you. It'll learn what you want to do and
1:21:11 it'll go execute it for you.
1:21:14 And
1:21:17 like um [clears throat] Brent Peterson
1:21:20 is spending $200 a day. Jason Calakana
1:21:23 said his agents are $300 a day per
1:21:28 agent.
1:21:30 And he's got seven of them. So it's a
1:21:33 $100,000 a year per agent that he's
1:21:37 spending. But he's like, I'm, you know,
1:21:39 I'm spinning up these virtual employees
1:21:40 that work 24/7 and they go do all the
1:21:43 [ __ ] I want them to do and and token
1:21:45 prices are going to come down. So, if we
1:21:49 had universal basic compute, you could
1:21:51 take your tokens and you could have
1:21:53 those agents go out and make you money
1:21:55 or or build you businesses or sell print
1:21:58 ondemand [ __ ] whatever it is. Like, it
1:22:00 can just go off and do [ __ ] right? So,
1:22:03 you could use them like that. But what
1:22:04 you could also likely do is sell your
1:22:06 tokens, right? So if everybody got a
1:22:08 billion tokens, you could say, listen, I
1:22:10 don't use more than a hundred million
1:22:13 tokens in a month. So I have 900 million
1:22:15 tokens I can sell. And then someone else
1:22:18 like Brandon is like, I want all the
1:22:20 tokens I can get. Lord Digital Gods and
1:22:22 Brandon, they go off and start a
1:22:23 business together and they need 10
1:22:25 billion tokens a month. So they're going
1:22:27 to they need to get those from someone.
1:22:30 So, like a thing that could be a thing
1:22:33 is a token marketplace. Okay. We're just
1:22:36 going to approve the uh plan per per
1:22:38 Brandon's thing.
1:22:44 All right. What's it doing? Reviewing
1:22:46 the plan scope. Okay. We're starting to
1:22:48 build now
1:22:52 and this will take a while. So, while
1:22:54 that's doing that, I I'll just come back
1:22:56 on screen and then we can office hour.
1:22:59 Okay. So, tomorrow,
1:23:01 um, if you go to the AI salon and go to
1:23:04 events, there's AI salon office hours.
1:23:07 That's tomorrow at 11:00 a.m. Mountain
1:23:09 time, 100 p.m. Eastern, 10:00 a.m.
1:23:13 Pacific.
1:23:15 Central, you're on your own.
1:23:17 If you can't figure it out, I gave you
1:23:20 Mountain, I gave you Pacific, I gave you
1:23:23 Eastern. You're somewhere in there.
1:23:27 This is on you.
1:23:29 You chose to live there.
1:23:33 Sorry.
1:23:36 Anyway,
1:23:38 I can't be expected to deal with four
1:23:40 time zones. Three I'll deal with.
1:23:43 Um, [laughter]
1:23:48 he's kind of funny, but he's a little
1:23:49 nasty. Did you notice that he was a
1:23:52 little nasty? He was like he what what
1:23:55 it was with him. It was like he was
1:23:56 making a joke but the words that were
1:23:58 coming out of his mouth were just oh
1:24:00 he's a little toxic. I feel triggered
1:24:03 but but I laughed.
1:24:06 U Black Bar you [laughter] you've
1:24:07 offended Mr. IT and Central Standard.
1:24:11 Sorry Mr. IT. [laughter]
1:24:19 [clears throat] Um, so that's that.
1:24:21 Tomorrow night, Friday night, date
1:24:22 night, you get your nacho fixings,
1:24:26 you get your hot pockets for the dirty
1:24:28 microwave, you show up tomorrow night,
1:24:30 you bring your friends. [sighs]
1:24:33 I think Anthropic kicked
1:24:36 Open Claw off today. Yeah. Well,
1:24:40 Enthropic
1:24:42 kind of [ __ ] up
1:24:45 because what Anthropic did was they
1:24:47 ceased and desisted Peter Steinberger
1:24:51 and Open AI hired him.
1:24:55 [laughter]
1:24:56 Anthropic's had a bad couple of days.
1:24:58 They're they're they're not doing too
1:25:00 good in the PR department right now. Uh
1:25:02 if if if
1:25:05 anthropic cut off access to to open claw
1:25:14 whatever like this is this is why we
1:25:17 need open source.
1:25:19 This is why we need open source. Worse
1:25:27 they kicked it off.
1:25:31 lovable part two tomorrow. Yeah. Oh, and
1:25:32 and tomorrow tomorrow tomorrow night
1:25:34 we'll take this app that's being built
1:25:36 right now. Do I have to do anything
1:25:38 here? Oh, I do. What do I have to do?
1:25:48 Let me get everything moving. Enabling
1:25:50 cloud plan.
1:25:58 Is it building?
1:26:04 Okay.
1:26:18 You're going to want to look for that
1:26:19 stop icon in the lower at the prompt
1:26:22 window. If it's not an arrow, it's still
1:26:25 chewing.
1:26:26 >> It's an arrow. That's That's what I'm
1:26:28 saying. It's an arrow.
1:26:31 >> Should I say continue?
1:26:33 >> Yes.
1:26:35 >> Maybe it ran out of tokens. [laughter]
1:26:39 >> Wait, scroll up just a little bit. There
1:26:41 was a little Okay. Yeah, it's All right.
1:26:47 >> The user wants me to continue.
1:26:51 All right.
1:26:55 It was just checking in on you.
1:26:58 >> Yeah.
1:26:58 >> Ah, there it is. Allow.
1:27:00 >> Yeah.
1:27:03 [whistles]
1:27:06 So, what I just allowed there is I
1:27:07 allowed
1:27:09 lovable cloud so it can do like
1:27:11 databases and stuff like that. All
1:27:12 right. So, that's off off building.
1:27:15 Okay. Beautiful. I'm out of here. Um,
1:27:18 join the AI salon. Come to office hours
1:27:21 tomorrow. Come back here tomorrow night.
1:27:23 We'll finish this thing up. And uh Kyle,
1:27:27 did you build openclaw?
1:27:29 Was the thing doing Wait, was thing
1:27:33 doing the open claw open rights and a
1:27:36 Mac Mini? Yeah. So So I started it, but
1:27:39 I only I only put about 45 minutes into
1:27:41 it. I had Claotter chat GPT build me a
1:27:45 tutorial for how to install it on my
1:27:47 gaming PC and I started doing that and
1:27:50 it gave me some shitty instructions. And
1:27:52 so I'm now now trying to figure out how
1:27:54 to navigate through the thing. But
1:27:55 what's cool is if you can get some even
1:27:57 shitty instructions from chat GPT on how
1:28:00 to do it. It gives you the basic things
1:28:01 and then as you get errors, you can just
1:28:03 dump those into chat GPT and say, "Help
1:28:05 me help me solve my way through this."
1:28:08 Um it's it is not pleasant. If if you're
1:28:11 if you're if you enjoy technical stuff
1:28:14 and you don't mind just sort of grinding
1:28:15 and and moving it forward, um I think
1:28:18 it's doable. You can also just wait,
1:28:21 right? because they hired OpenAI hired
1:28:24 Peter Steinberger. So, they're going to
1:28:27 it's going to be built into Chat GPT
1:28:29 probably within 6 months.
1:28:32 All right. All right, kids. Um I'm out
1:28:35 of here. Uh I will see you tomorrow. All
1:28:38 right. Good evening and thanks for
1:28:41 hanging out.