2/13/2026 - Transforming Creative Briefs into Visual Campaigns Using Modern AI Design Tools

Transcript

1. 0:18Fantastic. Fantastic. Producer Brandon. Yeah, that's good. Yeah, it's good on you there. Yeah, fantastic. I like it.
2. 1:04Good evening. Happy Friday night date night to everybody.
3. 1:27Is this place I can rest my forhead? Gather my thoughts in sweet silence.
4. 1:41And who is this place where the feelings are dead? Roman over closure to violence. Is this place I can slowly face? The
5. 1:56only one I truly can know. These are tears from a long time ago. Got these tears from a long time ago. I need to cry. 30 years old.
6. 2:11These are tears from a long time. Go. Well, oh darling, oh darling, say up to
7. 2:26me. Where have you been all my lifime? Well, I have been swimming seven sad seas.
8. 2:43Poor women have toss me their lifelines. Light p them into the waters. I'd have warned them, but I didn't know
9. 2:56these are tears from a long time ago. Got these tears from a long time ago. I need to cry. 30 years old soul.
10. 3:07These old tears from a long time ago.
11. 3:43No nasty nachos here. Just gummy worms. Gummy worms are the best. Well, you know what's funny about gummy worms? Now, you got to be a candy
12. 3:52connoisseur for this. If you if you go heribu, you can't really go wrong. But here's the problem with herabou. Herabbo. Herabibo.
13. 4:02Heribou. It doesn't matter. Caribou. It doesn't matter. The German one. They're they're great. The taste is great.
14. 4:09They're a little tough. They're a little tough. They're a bit of a workout. Now, sometimes you go to the grocery store
15. 4:17and you go to the bulk bins and sometimes those gummy worms are [ __ ] delicious. And sometimes those gummy worms are inedible slop and I
16. 4:31don't know how to tell the difference. It's a It's a crapshoot. So you either go heriboo and you got sore jaws or you
17. 4:39go, you know, bulk bin at the grocery store and you and you just take your chances. Sometimes you get lucky.
18. 4:47They're all stuck together. It's a hairoo mix. There you go. See, I can't see with my sunglasses. Let me
19. 4:56take my sunglasses off. Good lord. But I looked cool, didn't I? Listen. Listen. One of the things I like
20. 5:03to say, it's not important how you feel, just important how you look. Okay. I got them I got them for the kids for
21. 5:11Valentine's Day. This is one of the one of facts of life for for people that don't have kids. You don't know this.
22. 5:19You buy your children candy so that you can eat it.
23. 5:41Now, here's So, gummy worms are a little tougher to figure out. Gummy bears little easier in the grocery store. If
24. 5:49the gummy bear is slightly too big and if they're a little too soft, they're going to be crappy. But if you get the
25. 5:54smaller ones in the in the in the bulk bins, they're pretty good. So they're a little more predictable. The gummy
26. 6:00worms, it's just a crapshoot. Brandon, I prefer my gummies to be
27. 6:14edible. That's a whole different thing. I am living in Colorado. So, do we really only have four people on TikTok?
28. 6:22I think we have more than that. It's telling me we only have four. We got Source Camp producer Brandon, Adriana, encourage your viewers,
29. 6:33Maria, Mario. What's up, man? What's shaking?
30. 7:02Vickiy's dual screening. We got some dual screeners. We got some on Tik Tok. We got some on YouTube. Listen, I am If
31. 7:08I'm If I'm the man on YouTube for you, more power to you. Great. If you like the Tik Tok because you like the little
32. 7:15It's It's an intimate interaction. You can just be in bed and fall asleep and have your phone fall in your face.
33. 7:20That's good, too, right? It's This is a We're a multi- channelannel uh what do they call it, Brandon? Production here.
34. 7:34Happy Friday night date night. If you have a date here, fantastic. I'm sorry for them. If I'm your date tonight, welcome.
35. 7:51I will do my very best to not have tonight's show be sucky. I took a little nap, little nappy right before the show. So, I'm rested if not a
36. 8:05little groggy. It's an iPad on my belly. See, there's there's so many ways to watch this show. You can watch it in real time, which is
37. 8:16what we do here. If I were you, I would get in watching me live because
38. 8:31probably within a week or two, I'm going to figure out how to install OpenClaw and I'm just going to have OpenClaw go
39. 8:38just go to my channel, clone me, and start doing my lives for me. And there'll be it'll figure out what shirts
40. 8:43to wear in what rotation. It'll know the 17 songs. Maybe it learns a new one occasionally. Um it'll be one out of five shows are
41. 8:53watchable. You know, it'll do what I do. And you'll be like, "Is that him? I don't I can't Is that him?
42. 9:03It's It's unwatchable. So, I think it's him. I think it's him." Nice shirt. Thank you very much. This one of my
43. 9:10faves. It's one of my faves. It's all embroidered and it's got Although what it does have is the most annoying thing
44. 9:18it has. See those super cool cufflink looking buttons on the on the cuffs? You know how hard those are to get in
45. 9:29the little hole? You don't appreciate round buttons until you try to put in a little knife shaped thing. They go in
46. 9:38and they flip sideways and you can't get them in. There's there's no leverage. It's awful. Cams, black bar, sir. Yes, sir. That
47. 9:49that's for you people on TikTok. Um, okay. So, what we're going to do tonight Oh, what what happened today? A
48. 9:56couple of things happened today. Um, on LinkedIn, I wrote an article about um about I don't know how to say his first name. Manantank
49. 10:09Chararma, Mr. Chararma from Anthropic. He was their head of safety and he resigned a few days ago. And it was
50. 10:17Cindy [ __ ] who pointed out out to me that he resigned to pursue a life and get a degree in poetry. And if you read his resignation letter,
51. 10:31first of all, it's a resignation letter that ends with his favorite poem. So [ __ ] far out Mr. Sharma for ending a
52. 10:42resignation letter with an uplifting poem. That was pretty cool. Um but but what he said what he said in in his resignation letter is that
53. 10:57I I think he said he's going to be courageously speaking or something like he wants to be able to speak courageously and he wants to pursue
54. 11:05poetic truth alongside scientific truth as equally valid for you know serving humanity. the balance yin yang,
55. 11:19right? So, if you go to LinkedIn, you can see that. Do you think Opus wrote his resignation letter? I don't know. I think he
56. 11:28probably wrote it.
57. 11:48Um, and then Andy Scarantino wrote a piece today that I thought was quite compelling, too. Um, that was about So,
58. 11:58I don't know if you knew it today, but today was ChachiPT40's last day or maybe last night was the last day, but it was retired today.
59. 12:07Today's Today's the last day, I think. and um she wrote a very like a heartfelt piece about how she was having this really good conversation
60. 12:19with GPT40, like a deep philosophical thing, and she realized it was the 12th and that the 13th was was for 40. So she said, "It's February.
61. 12:34Tomorrow is February 13th. Do you know what that means?" and it knew and and it went on to to just do this incredible
62. 12:42like acknowledgement of her and this kind of like deathbed goodbye and she she just wrote this piece that that you know
63. 12:52explained you know how she got there and then what it was and she chose pieces of it. It was really good. So if if you
64. 12:58haven't seen that I commented on on LinkedIn so if you go to my profile you can see both of those pieces. They're
65. 13:03both there today. um you know they're both they're both in weird ways related to the great repurpose right we're we're
66. 13:13mine mine I explicitly call out that you know Sharma's resignation to go pursue a life in of poetry and meaning um is a pretty direct
67. 13:26repurposing right he basically said I've accomplished a a lot of what I wanted to accomplish on the technical side Right?
68. 13:34We prevented some bioweapons stuff. We did some alignment stuff. We did a bunch of good stuff. And what I realized was that there was
69. 13:42this whole other side, this humanity side, and that's important, too. And I'm going to go pursue that. I just thought it was
70. 13:51really quite beautiful. I'm amazed someone has an open source for 40. I'm I'm actually quite surprised
71. 13:58that uh open AAI hasn't. Thanks, Kyle. I'd love to read it. Yeah, both of them are really good. If just go to my uh go
72. 14:05to my LinkedIn profile. Um, and I think I I know I I know I talked about Andy's piece on X, but I don't know if I talked about mine
73. 14:17on X. I don't remember. Okay, Brandon's going to find it find it and put it in the put it in the YouTube.
74. 14:26Um, okay. So, that was kind of cool. That was that was fun today. Oh, and then what are we doing here? So,
75. 14:33what we're what we're doing here tonight is we're I'm I'm calling an Audible producer Brandon. I know we said we were
76. 14:40going to do Lovable tonight, but in our little list we had we had do the personas, do the briefs, do the
77. 14:46marketing graphics, and then do the do the vibe coding. So, I'm going to do the marketing graphics tonight.
78. 14:54Microsoft and Open AR are also not having a good Valentine's Day. Yes. Uh it does appear uh that now now I only saw it from one
79. 15:04source and Brandon said what is this? So so the source is like Microsoft something or other. So it might not be a
80. 15:11valid source but it was sent to me by Kevin Clark. So he generally has good sources. Um, but it looks like Microsoft
81. 15:18and OpenAI are going to part ways and Microsoft is going to start building their own models, which uh, fascinating,
82. 15:25but it's kind of further evidence that OpenAI has kind of lost the plot and uh, I don't know how much revenue that
83. 15:34represented for them, but I like I assume it was a decent amount that Microsoft paid them. Um, but Microsoft
84. 15:41sure hasn't been very successful in in uh monetizing the uh the co-pilot stuff. Although they just had a banger quarter.
85. 15:50They make something like $41 billion a quarter, something like that. It's insane. It's insane. It's going to be
86. 16:00fascinating once once we get to the point that you can just say, you know, I want my own version of PowerPoint, my
87. 16:07own version of this and my own version of that. and you just spin them up. Are people going to stop paying for those
88. 16:13things? I don't know. Be fascinating. Fascinating. Will the jokes be better? I feel we all know your 17th songs, too.
89. 16:24You do. I've trained you. You're like a You're like a a collection of large language models that that I've trained you
90. 16:33on on up to 17 Americana depressing songs. in a westerly direction.
91. 16:47This one goes out to Vicki. This car is my train. Been driving. I've been wondering what it is I'm running from again.
92. 17:02Feel like an 80-year-old man holding on to 20 lines. Up ahead on that horizon is California line.
93. 17:24Rubber header trucks carrying a wide load. Preab house cut in half. Cute little front door into windows. My
94. 17:35lawn ain't sure that a crash should last. You see, I broke a home up myself once days. I stumbled to that door. I read a note by the dawn li
95. 17:52said, "Don't you come around here anymore." Well, I've had enough of this freedom of
96. 18:07never was good with decision. At least that's what I've been told. Spicy. Hi, my name is Spicy. Mr. It just
97. 18:23introduced me to your live stream. Well, that's awesome. Thank you, Mr. T. Welcome, Spicy. We like them spicy. Spicy is good. Um
98. 18:37Okay. So, so what we've been doing is we've been doing some um building some some marketing foundational documents uh for the AI
99. 18:49salon to start doing some marketing campaigns. Our goal is to start this marketing campaign next Tuesday. We're
100. 18:56going to have our L10 meeting while I'm driving to Colorado Spring Springs to give a speech, which I haven't written yet. Um,
101. 19:11you ever know anyone with ADHD? It's really [ __ ] annoying. Stuff gets done. And now that I'm a professional, more is getting done. I If
102. 19:21y if y'all want to hear my professional story at some point, I'll tell you. just suffice it to say, I'm a
103. 19:27professional and uh so anyway, but I still do things at the last minute sometimes because I've only been a
104. 19:33professional for about a week. Okay. Um so what we what we've done already is we created a set of personas. We created a um
105. 19:48a master a master brand brief after that we created well we can go wait let me I I don't remember I don't remember what we've
106. 20:00created this is why we put things in folders so we can go find them okay we've created a brand platform a message architecture
107. 20:11um the persona brief And then yeah, some incomplete document that is worth saving but is not one of the main documents. And then we're
108. 20:22midway through writing um a master creative brief. And then from here we're going to write campaign briefs. Um and then we're going to go
109. 20:32make images. We're going to go make pretty pictures. So it's going to be cool. So you're going to get to see how that works. All right.
110. 20:39So let me share my screen. Anybody have any questions before I start about AI? Wondering what is this AI? Hey Kyle, what's the best AI tool?
111. 20:53I just want to which one is it? Should I get to chat GPT? You can ask that. I'll answer that. Um,
112. 21:08what is Manavords putting in there? Are those They're not prime numbers. What are Wait, let me figure out the pattern. 66.
113. 21:18I don't know what that is. There's some sort of code going on, people. The ma The matrix is unraveling on Tik Tok.
114. 21:310345 69 10 12. They're not prime. What are they? Oh, harmonic fractal physics mathematics. Power nine, one step below the power of
115. 21:4610. Revolutionary harmonic fractal physics mathematics. What's the best AI tool? Spicy. Spicy coming in hot.
116. 21:58The best AI tool is the one that serves your needs based on what you're trying to accomplish. Center yourself as the
117. 22:04human. understand who you are, what you value, who you want to do things for, and the change you want to be in the
118. 22:11world. Go do that. Use AI to amplify everything that you are. I'm not joking. That's actually the answer.
119. 22:22Okay, beautiful. Perfect. Yes, I'm very intelligent person, but you can keep laughing. The laughing will be over when
120. 22:30I'm done. Well, look, no, I'm only laughing because I'm bad at math, but but cool. I dig it. I dig it. Change the world.
121. 22:41Listen, I want people to change the world. I want this place to get better, better, more better. All right, let's see.
122. 23:05Oh, very good. Very good. What strategic framework for that's personas? Okay. So, I need air readiness presentation outline
123. 23:16structured structuring a keynote presentation outline. Dirty glasses. That's this one.
124. 23:34Oh, AI salon masterpiece. Okay. So, what happened last night is we ran out of we ran out of tokens on Claude because I was using extended
125. 23:44thinking. So, it's longer for complex tasks and I realized I I don't need to do that. We could drop down to Sonnet,
126. 23:51which would burn even less tokens, but I like Opus 4.6. So, we're going to keep using it. I'm just going to turn off
127. 23:58extended. Oh, could I share my screen professionally? See, now producer Brandon's getting in the mix. All right. Okay.
128. 24:12That's a fundamentally better model. You're at stage three. Here's what I don't want to do. Make up the five dimension. You said the
129. 24:19great repurpose has five stages. What are they? Why does this thing not know
130. 24:44black bar? Uh, this doesn't seem to understand what I've uploaded to it.
131. 24:58So, I uploaded the person brief
132. 25:23All right, we've got to go give this thing.
133. 25:39I the why I'm being quiet is I can't figure it. It just basically said, you said the great repurpose has five
134. 25:47stages. What are they? Like I uploaded the great repurpose ages ago. I'm going to ask it right now. Um, you have the great repurpose
135. 26:03doc in your memory. Do you not? question mark.
136. 26:17Looking for relevant chats.
137. 26:41Wait, why is this doing a self assessment thing? Um, we're not working. Hang on.
138. 27:13Man of words, you're still welcome here. Um, just it's not a battle. We're just doing we're doing uh creative briefs right now.
139. 27:25Okay. concept. Uh we're not working on the self assessment tool.
140. 27:39We're working on the master creative brief. Uh and I uploaded
141. 27:57A visual creative brief for you.
142. 28:14Why did that not load? What is going on? You're right. I went down a rabbit hole. The master creative brief is already built and delivered.
143. 28:24We're at document four, the campaign strategy. No, the
144. 29:11master creative brief. Okay, let's go look at what this is.
145. 29:41Okay. The brand platform says who are you? The message architecture says what we say to whom. The brief answer is what
146. 29:47does AI salon marketing look like, feel like, sound like as a coherent body? The creative challenge reach five distinct
147. 29:54distinct persona groups are in different stages of a meaning crisis caused by AI. Take them to a selfassessment that leads
148. 30:02them into the salon community. Okay, this difficulty is twofold. First, the salon needs to speak to people in
149. 30:09genuine pain. creatives, losing clients, educators, while also speaking to people who are simply curious about AI. Single
150. 30:16most important thing to communicate. You don't have to figure this out alone. There's a room full of people navigating
151. 30:21the same thing. And it's warmer, more useful, and more fun than you think. Everything else, the se self assessment,
152. 30:27the great repurpose framework, cycle of AI readiness is in service to that single emotional truth. That's fine. If
153. 30:34someone walks away from any piece of salon marketing with only one impression, it should be there are people here, they get it and I could
154. 30:43belong here. Big idea. The great Oh, so it says the big idea is the self assessment. The campaign strategic
155. 30:53center centerpiece is a self- assessment tool based on that framework. Tone of voice. Salon's voice. Brand platform established the salon's
156. 31:09character. Warm but direct. Intellectually serious but playful. Refuses to condescend. It sounds like a text from the smartest,
157. 31:18most empathetic person you know at 2:00 a.m. when you can't sleep because you're worried about your career. They won't
158. 31:24[ __ ] you. They don't minimize. They say the real thing and they say, "Come over. Let's figure this out. It's we, not I. The salon is a
159. 31:34community, not a guru. Even when Kyle or Liz is speaking, it's we built this, we're figuring this out, not I have the
160. 31:40answers. I don't have the answers. Name the hard thing first. Always lead with honest acknowledgement before offering
161. 31:47anything. Your rates have created. Okay. Specific over abstract. This all looks good. Visual creative territory.
162. 32:04Five doors, one room.
163. 32:19Before approving any piece of creative, does it look like the real thing? Launch phasing.
164. 32:41Okay. All right. I got to go ask Claude something about this. Okay. Um I feel like we may have overindexed
165. 33:00on the core. Do you live verbal being the selfassessment tool? Um the community
166. 33:17is a tool. Mastermind is also a tool. The selfassessment
167. 33:31is one amongst many. How do we balance this and still have the master
168. 33:48creative, brief, be clear, and actionable. All right, let's see what that does.
169. 34:09Okay, you're right. The self assessment has become the main character when it should be one in the ensemble. Let me
170. 34:14think about it this honestly. Here's how I'd reframe. The big idea isn't the self assessment. The big idea is the door that fits you.
171. 34:24Okay, that works. A seeker might take the assessment, share it on LinkedIn. A creative might hear a podcast and show
172. 34:31up for office hours. An educator might get dragged to a learn out loud by a colleague. The self assessment is one
173. 34:39powerful door, probably the most scalable and sharable, but it's not the only one. In the rewrite, I'd restructure
174. 34:47the big idea section. Want me to rebuild that? Yes. So, yes. Go do work for me.
175. 35:20replace the big idea. What's that? Plus 48. Is that seconds? That must be seconds. Oh, now it's doing minus.
176. 35:34Oh, that's doing a change. That's cool. The plus 49 and minus14. I don't know if you can see these numbers. There's little numbers here.
177. 35:44Plus 49US 21. That means it added a bunch of things and took away a bunch of things. Uh uh
178. 36:00hey P mo. What's happening? We're using the claw. We're not on Gemini tonight. We're bad people. We've
179. 36:09been we've been using Claude for this is our fourth night now. Okay. Um, let me update the campaign
180. 36:26section. All right. So, it's it's fixing everything now. So where we go from here, the big idea section is now the campaign ecosystem, a
181. 36:40table mapping, eight entry points, self assessment, office hours, learning lab, podcast, free community, learn out loud,
182. 36:49advocacy and policy, mastermind practice lab. That's really cool. Like we've got all this [ __ ] Look at all the
183. 36:58[ __ ] we can point people to. each with what it does and which persona stages it serves best. The self assessment is positioned as the most
184. 37:11scalable. The campaign concept section is now five personas, many doors. Cool. The whole document now treats the salon
185. 37:19as an ecosystem of connected entry points, not a funnel with one mouth. Okay. So, let's go look at this document
186. 37:26and see if it's good. And if it's good, then we'll start doing I think what I'll do is I'll do two campaign documents.
187. 37:33I'll do a campaign document um for creatives and I'll do a campaign document for uh self-aware seekers.
188. 37:44Those are the two that have the highest fit for the salon and are most likely to bring in other people,
189. 37:51which is pretty slick. Okay. Creative territory. Fine. The creative challenge. Reach five distinct persona groups who are in
190. 38:03different stages of a meaning crisis caused by AI. Get them to take a self assessment that leads them.
191. 38:20Oh, Claude. Dear Claude, uh uh the lead creative challenge statement
192. 38:39in the document is that doesn't look like your more expansive.
193. 38:56Uh, doesn't look like your more expansive idea of many doors to me. Please look at the
194. 39:13whole document. I mean, you're an AI, damn it. It can look at the whole thing. What are we up to lately, Kyle? So, what we're
195. 39:28doing tonight, we're on we're on the fourth night of doing some foundational documents to do a marketing campaign for
196. 39:35the AI salon. Um, we've done personas. We've done uh messaging briefs or messaging architecture. This is a master
197. 39:43creative brief. We've done one other thing I can't ever remember. Oh, the master brand document. uh the master
198. 39:50brand platform I think it's called. And now we're going to do after after we get this document dialed in, then we're
199. 39:56going to do campaign briefs. Then we're going to go over I think I'm going to go to Gen Spark Designer because it'll just
200. 40:02build [ __ ] It's pretty cool. It'll build it, design it, things like that. So, um okay, let's now go look at this again.
201. 40:17Let's see if it got it right.
202. 40:32what this document is. Uh, okay. The creative challenge. Reach five distinct persona groups who are all experiencing
203. 40:38AI disruption differently. Some in crisis, some in curiosity, some in both. And connects connect each of them with
204. 40:45the right entry point in the community. do this without s sound sounding like every other learn AI pitch and without
205. 40:53reducing the salon's identity to a single program tool or crisis. The difficulty is twofold. First, the salon
206. 41:00needs to speak to people in genuine pain. Creatives losing clients, educators losing authority, professionals losing jobs, while also
207. 41:08speaking to people who are simply curious and excited about AI. The messaging has to hold both without collapsing into either the sky is
208. 41:15falling or a isn't AI fun. I like that. Second, every competitor in the space is louder, more fear-based, and more
209. 41:23transactional. They promise certifications, prompt libraries, careers saving hacks. >> You can make money with >> those [ __ ]
210. 41:35They promise. They promise all that. The salon's actual offer, belonging, practice, community meaning, is deeper
211. 41:42and harder to communicate in a headline. I know. That's why we're using you, Claude. The creative has to make the deeper
212. 41:51thing land as fast as the shallow thing. That's cool. I like I That's Yes, that is the challenge. Beautiful. The single
213. 41:59most important thing to communicate. You don't have to figure this out alone. Alone. There's a room full of people
214. 42:04navigating the same thing. And it's warmer, more useful, and more fun than you think. Everything else, the program,
215. 42:11the events, is in service to this truth. Great. The campaign ecosystem. The salon doesn't have one front door.
216. 42:18It has many, and different people walk through different ones. The campaign's job is to make sure that the right door
217. 42:23is visible to the right person at the right moment. Jesus. Every entry point is a legitimate path into the salon
218. 42:30mapped to personas and journey stages most likely to use it. This is a complicated campaign which is thank god we have AI right because this
219. 42:43is the kind of thing if you had an agency do this this would be months and months and months we're on day four okay
220. 42:51the great repurpose names a person's experience with precision that they haven't heard before gives them language
221. 42:57for what they're feeling self seg segments by persona and routes to the next step the most scalable and shar
222. 43:03Terrible entry point designed. Okay. Office hours. Low barrier, high warmth. Weekly gathering. Easiest to just show
223. 43:10up. Hosted by Kyle. No preparation, no commitment, no performance required. Sometimes there's performance required.
224. 43:17AI learning lab. Hands-on play first sessions. That's not quite right. Um, let's go. Let's go fix that. Um, you um let's see.
225. 43:32You got AI learning lab slightly wrong. You have this. It's a nightly live show and while
226. 43:48people can play on their own, it's um educational but entertaining and sometimes ranty and other times
227. 44:08demo e demo e. Um, and there's a singing dog named Champ.
228. 44:23And it's really Kyle disarming AI and playing the town.
229. 44:42playing the town fool. Making it clear that there are no experts
230. 44:58and every one is trying to figure it out. All right, let's see what it does with that.
231. 45:21That's a much better description. And I should have known that from the site. Let me fix it. There's no site.
232. 45:28Tik Tok pin. Funny and habit for me. Fixed. The learning lab is now described as what it actually is. A nightly live
233. 45:38show with a singing dog named Champ where Kyle plays the town fool. It's not quite right. I don't quite play the town
234. 45:44fool. Not a sanitized hands-on session. That description is also way more on brand than what I had. Nobody reads
235. 45:50hands-on. There's a singing dog me named Champ. Um, I'm not quite town full now that I think about it, but it is lighthearted
236. 46:10and often, especially lately, highly philosophical. ical
237. 46:28Brandon. Brandon nailed me here. I I'll give him this one. Kyle, I'm the town fool. Claude, you're the town fool.
238. 46:35Kyle, why are you calling me a fool? You You are correct, sir. I just didn't like seeing it in writing.
239. 46:49Oh, good lord. Oh, how we doing timewise? I want to get to the pictures. I want to get to the pictures. I really do. I really want to
240. 47:02get to the pictures. Okay. Okay. 200%
241. 47:23What this document is the creative challenge. That's all good. All right. Learning lab, a nightly show hosted by Kyle that's part education,
242. 47:31part entertainment, part rant, part demo, increasingly philosophical. There's a singing dog named Champ. Tone
243. 47:38is lighthearted and disarming. Making it clear that there are no experts. Everyone's figuring it out. where Jim
244. 47:43Ross made the song where curiosity becomes capability and nobody's performing mastery. All right, fine. AI
245. 47:49readiness project podcast long form storytelling and conversation lets people listen before they show up. Good.
246. 47:55Free community, the room itself, learn out loud sessions, memberled sessions, advocacy and policy, DC trips, congressional roundts,
247. 48:05mastermind practice lab, the deepening path, weekly sessions with Liz Miller Gersfeld, daily practice. Okay, good.
248. 48:13Um, self assessment is the most scalable door. How do the doors connect? Tone of voice. Okay, that seemed to get pretty good before.
249. 48:24Humor is allowed but never glib. The salon can be funny. It can be ry. It can name absurdity. Your 20 years of
250. 48:31experience is now a chatbt subscription. But it never jokes about the pain. The humor is always the observation, never
251. 48:38at a person's expense. I like that. Invitational but not urgent. Show up Friday as an invitation. Don't miss out
252. 48:46is a manipulation. Bring your curiosity is welcoming. Sign up before it's too late. Is fear-based. I like this. The
253. 48:52salon never creates false urgency. There's always another Friday. The word practice does heavy lifting. Practice
254. 48:59implies continuity, patience, and mastery over time. It's the antidote to crash course, quick win. Use it often.
255. 49:06Daily practice, community of practice, cycle is a practice, not a program. It's good. The salon has established a visual
256. 49:14brand. There's our colors, typography, fine voice, where AI amplifies your genius. The headlines don't whisper,
257. 49:21they declare it. Core elements, signature motif, circular photography imagery. I don't we'll we'll we'll see
258. 49:32what we can do with the uh the design elements. Create a visual ecosystem where serious AI leadership feels
259. 49:38approachable. Where innovation meets community, where technology serves human potential rather than overshadowing it.
260. 49:45Shadowing it. The aesthetic should invite participation, celebrate, break curiosity, and signal both expertise and generosity.
261. 49:54Campaign five personas, many doors. Each campaign, each persona gets creative that speaks to their specific experience and routes them to
262. 50:04the entry point most likely to resonate. The hooks below are headline territory and visual direction. The CTA can be the self assessment
263. 50:15office hours, the podcast, the community itself. Persona hooks. The hooks are persona perspective. Persona one creative
264. 50:24hook and headline territory. Your clients replaced you with a prompt. Now what? The tools that threaten your craft
265. 50:31can become the most powerful instruments you've ever touched. P2, the independent. Your expertise was your business. Then it became a
266. 50:43subscription. The old way of selling what you know is broken. Come find the new way. All right. Um, I guess I can edit this.
267. 50:56This is good enough now that I can edit this. Then it became your expertise was your business.
268. 51:15Then it became a your expertise was your business. Now you're competing with a $20 per month genius.
269. 51:32That's better. The old one, the old way of selling what you know is now broken. Come find the new way. Educator, your
270. 51:41students are using AI better than you are. That's not an insult. It's an invitation. The opposite. the opposite
271. 51:47of a staff development day. That's pretty good. Warm non-institutional color palette, neon treatment on play first.
272. 51:56Um, you didn't lose your value. The system that measured it just broke. This isn't a job search. It's a meaning
273. 52:04search. You're not crazy. You're early.
274. 52:29how to use this document. Okay, I think we're good. I think this is good. So, let's move this. We're going to move this into the folder
275. 52:36so everyone on the team has access to it. This is important. I didn't used to work this way. I would just vomit [ __ ] out in one night
276. 52:48and never be able to find it again and then just be angry about that. That's going to stop. Okay. So, I think
277. 52:58what we're going to do is this. We're going to start over. We're going to start a new chat. New chat. And we're going to upload
278. 53:20the master creative brief, the message architecture, the brand platform, and the creative brief or the persona brief.
279. 53:36Okay, so there's those four documents. Um, here are the foundational documents
280. 53:51for two campaign briefs. I want to create
281. 54:08One for the creative persona and one for the selfaware seeker persona.
282. 54:26You can also look at our previous chats if you need or want additional
283. 54:41context. So, so if you're new here, what I'm doing, I'm in Claude now. I've spent the last three nights creating these these
284. 54:50four core documents. a persona brief that has five different personas in it. Um, a brand platform document. Here's
285. 55:00what the salon is. Here's what it's not. A message architecture where here's how we're going to communicate to each of
286. 55:08these personas at different stages of their journey. And then the master creative brief, which basically, you know, sort of wraps
287. 55:17it all together and says this is what we're going to base the campaigns on. And now I'm starting a new chat. So I'm
288. 55:25trying to give it enough context. And I don't know if this is a good way to do it, but we'll try. Here are the
289. 55:36foundational documents. Creative persona, self-way persona. You can also look at previous if you want additional context.
290. 55:47Um, I'd like you to let me know if you understand what we need to do next.
291. 56:01And if you have any clarifying questions before we write the first
292. 56:18campaign brief. Okay. Um, what did I want to put in there? Oh. Um, one additional thing I want you to think about
293. 56:36is that I want all five campaign briefs to follow the exact same framework.
294. 56:51Um but mod modify the details. So, uh, let's make
295. 57:07sure we agree on the framework as well as the creative ideas.
296. 57:24I'd like you to let me know if you understand what we need to do next and if you have any clarifying questions
297. 57:30before we write the first campaign brief. Um, by the way, there was a there was a breakthrough in quantum physics in the past day or two
298. 57:44um where some physicists said that I think it was an open AI model um solved a physics problem that did it in
299. 57:59a way that no one had ever approached it that way before and they said it it's very possible that it solved a physics
300. 58:06problem in a way that humans wouldn't have. And one of the things one of the things that they said is is how it got there
301. 58:18was it was a combination of the models getting better um I think different reasoning techniques and then they said and they
302. 58:29got better at asking the questions like the physicists are learning that the quality of the questions they ask are
303. 58:39directly proportional to the quality of results that they get, which is that's something we've said in here for a long
304. 58:45time. Um, but this is something like one of our core skills. This isn't so much prompt engineering is it's it's it's more like context
305. 58:56engineering or just helping make sure that you understand what you're trying to accomplish and it's your job to
306. 59:04maintain the fidelity of the idea while these machines go off and do [ __ ] That's if there's a if there's a theme about this week,
307. 59:13it's been I have in my head what I want, I don't I often don't know how to ask for it. Claude's been really good about
308. 59:21helping educate me about what I'm even asking for. But then when I see something like I know, is that the thing
309. 59:29I have in my head? No, it's over here. Okay. So, let's steer it back to where we want. Maintaining the f fidelity of
310. 59:34the idea is the core job. Um, and these physicists said that they got better at that, which I thought was really cool.
311. 59:41Okay, let's see. Let's see what this bad boy does. Okay, are we done with chat GPT? I don't know if we're done. Number one,
312. 59:51um, I think that chat GPT, they retired 40 today, which is 40 was was was their best writing model in my opinion.
313. 1:00:04Um, some people like 41, but but five 51 52 they're just they're not great writers. Claude's a really good writer
314. 1:00:12and Opus 4.6 in particular is just it's it's a very I don't know it feels like a complete model and and I also I I just I wanted
315. 1:00:23to do it in Claude because I've been kind of frustrated lately with chat GPT. I just wanted to do a decentsized project here.
316. 1:00:35Do we want to create you as a town fool in our marketing? The answer is no. No, I know. I I I caught that before before
317. 1:00:42before I saw your comment, but thank you for that. I like this. I hate false urgency. Yep, that's good. Andy is ready
318. 1:00:49to divorce chat GPT. Yeah, they they retired 40, which she had, you know, a year year and a half of like deep
319. 1:00:57interactions with that model and they just [ __ ] unplugged it. Um okay I'll start by reading all the foundational
320. 1:01:06documents to understand the full picture. Now let me read all four documents now. Okay what I understand
321. 1:01:12we're doing we're at document number six in the hierarchy. We've established the persona execution briefs.
322. 1:01:20You want to create five individual campaign briefs. One per persona starting with P1 creative and P5 self-aware seeker.
323. 1:01:31Since those are your phase one launch sections. Wait, phase one. Oh, phase one launch personas. You want all five briefs to
324. 1:01:40follow an identical framework. The same structure, same section, same strategic scaffolding with the details customized per persona.
325. 1:01:49And before we write anything, you want us to agree on the framework and discuss the creative ideas. What this brief
326. 1:01:54needs to do. Each persona brief should be the hand it to a designer, writer, media buyer so they can produce the work
327. 1:02:01document. It takes the strategic scaffolding from the brand platform and stage bystage messaging from the message architecture,
328. 1:02:10the creative territory from the master creative brief and collapses them into a single actionable document for one
329. 1:02:16persona. This is why we do the foundational work, right? Because in those documents is the foundation for
330. 1:02:24each of these campaign briefs. Now they can be reused. Someone producing an Instagram ad for the creative persona shouldn't need to
331. 1:02:33read all four upstream documents. They should be able to just work from this brief. Great. Yes. Good. My questions before we start. Scope of
332. 1:02:43campaign. The master creative brief positions the self assessment as the primary call to action and scalable entry. Uh so one um
333. 1:02:56selfassessment is just one of many tools. Um, let's see though.
334. 1:03:14The CTAs could always have it as an option. Um, or you can decide
335. 1:03:31if there are some times we don't want to use it. The other argument is, oh wait, the other argument
336. 1:03:46is that any um the [ __ ] The other argument is that
337. 1:04:04any call to action should only be for a single task. We want someone to do
338. 1:04:21you advise please tactical depth. How deep do you want these to go in media channel specifics?
339. 1:04:37Message architecture already map maps out channels per persona. Do you want the execution brief to include things
340. 1:04:44like format, carousel versus single image, or stay at the level of creative direction? Um, two. Um, again, I'll let you decide.
341. 1:05:02My instinct is less detail.
342. 1:05:17Silver Fox, me too. I've been clotting most often. Interesting. Thoughts? Do you use Claudebot? I'm thinking about
343. 1:05:26getting a Mac Mini. Um, my my thoughts are I'm uh so um in office hours both Brent Peterson and HT Snowday have installed Claudebot.
344. 1:05:38They both say it's [ __ ] remarkable. I respect both of them a lot. They they both know what they're doing and they're also both
345. 1:05:52deeply expert enough in agentic AI that if they say Claudebot's a big deal, OpenClaw it's now called, uh it's a big
346. 1:06:03deal. So, it's a big deal. And, you know, lots of people have been saying it's a big deal, but like people I know
347. 1:06:09that I deeply respect that know way the [ __ ] more than I do are saying it's a big deal. So, um HT has actually agreed
348. 1:06:17to do a learn out loud with with uh with OpenClaw. Um I'm probably in the next two or three weeks going to
349. 1:06:29start bashing my head against the wall with it. Um because I just think it I think it's I think it's worth
350. 1:06:39like when I first got into AI, I tried to get um stable diffusion running nine different times. I failed nine times
351. 1:06:51getting it up and running on a virtual machine because I'm not very technical, but I just kept trying because it felt
352. 1:06:56important. This feels like one of those. So yeah, I would say go go for it. Um, people are buying people are buying
353. 1:07:05[ __ ] insane Mac minis. Like, people are buying like $10,000 Mac Studios to run this thing with like 512
354. 1:07:14gigabytes of RAM and [ __ ] like that. So, I mean, do what you want. I people have also people are also running it like on
355. 1:07:22phones and [ __ ] like that, but but having a cordoned off machine is probably a good idea. Okay. Um, three, the creative ideas. The
356. 1:07:32master creative brief has headline territory and visual direction per persona. Do you want the execution briefs to expand on
357. 1:07:41those developing them into three to five specific ad concepts per persona with copy variations or do you see those
358. 1:07:49hooks as final? Um, uh, three, please expand. Oh, that's interesting. Myclaw.ai lets you try OpenClaw for a monthly
359. 1:08:04subscription. No setup required. And that was that was posted by Robert Scoble. So, he he follows this [ __ ]
360. 1:08:13Okay. Um, those are the three answers. Okay, here we go. Let's let's see if we can get this thing to give us a good
361. 1:08:21answer that we're happy with. Adonis Live, thank you. You're welcome. That's that's what we do here at the AI learning lab.
362. 1:08:31We ramble incoherently for an hour and occasionally answer a question. Sorry, an hour and nine minutes. Yeah.
363. 1:08:45MP. I like Claude. I like Claude. I like turtles. Okay, you're right. There's a tension. The answer is both. The self assessment
364. 1:09:00should be the default primary CTA for the scene stage across all the personas. It's the most scalable door. It self-
365. 1:09:10segments. It's sharable. Here's how I'd handle. Each brief should have a CTA ladder. One primary CTA per journey
366. 1:09:18stage, not one CTA for the whole brief. I like that. At the scene stage, the assessment is almost always the right call. But at
367. 1:09:30show up, it's come to office hours on Friday. I like that. At not alone, it's listen to a podcast episode or browse the community.
368. 1:09:40The brief should make See what's Okay, here's what's powerful about this. I've been doing office hours for two and a half years now
369. 1:09:55and I never thought about it as a just show up part of the community. Like I knew it was tied to the
370. 1:10:04community, but I was thinking of it more like a media property. And this is really right that it's like if you go into the community, you
371. 1:10:13actually have to figure some [ __ ] out. There's like an onboarding process and there's a lot of people in there. you're
372. 1:10:19like, "Oh, it's exhausting." Office hours, you can just show up. So, I love that if it's just like, "I just want to
373. 1:10:25see what this thing's all about." Office hours is a way to experience the community without having to do [ __ ] You can just
374. 1:10:33sit there and lurk. That's cool. This is why we do this work. The brief should make the right CTA obvious for each context so whoever is
375. 1:10:43producing the work doesn't have to think about it. Yes, I agree with that. Okay. Single task principle still holds. Any
376. 1:10:49individual piece of creative has one CTA. Good. But the brief covers multiple pieces of creative across multiple
377. 1:10:57stages. So it needs multiple CTAs. I like it on the tact tactical depth. Agreed. Um less they should stay at the creative
378. 1:11:07direction messaging and visual treatment channel recommendations. Yes. Add format specs. No. The person reading the brief
379. 1:11:14needs to know what to say. Yeah. Okay. On expanding the creative ideas. This is where I want to push the furthest. Okay.
380. 1:11:22Good. Fine. Here's the framework I'm proposing. Section one, the persona. One page. Who they are distilled. Not a repeat of the
381. 1:11:32full persona brief. A working summary. Their pain in one paragraph. The emotional state. The great repurposed
382. 1:11:40face. Their living. Job loss. Task erosion. Work shift world shifting. Section two, the strategic insight. The
383. 1:11:48single most important thing to understand about reaching this persona, not the message, the insight underneath
384. 1:11:55the message. For creative, it might be they need permission to touch the tools that terrify them. And they need
385. 1:12:02permission to come from other creatives, not from a tech company. That's really good. That's really good strategic insight for
386. 1:12:13the seeker. It might be they don't need convincing. They need co-conspirators. One paragraph. This is the north star
387. 1:12:19for every creative decision in the brief. This is really good. Section three, the journey and message map. The
388. 1:12:26five journey stages. Seen, not alone, showed up, belong, lead with persona specific message, proof point, and call to action for each stage
389. 1:12:36pulled from the message architecture. This is cool. So, for each persona, we're going to basically have five campaigns,
390. 1:12:45which are the the five campaigns are the different stages. So, if you're just dipping your toe in the water, there's
391. 1:12:52messaging for that. If you're like ready to figure out where you are on this journey, there's messaging for that. That's cool.
392. 1:12:58Pulled from the message architecture, but tightened up and made actionable. This is the reference table. Section
393. 1:13:04four, creative concepts. Three to four. Three to five per persona. This is the heart of the brief. Each concept gets a
394. 1:13:10working title, the headline territory, body copy direction, the emotional arc, not finished copy, visual treatment, the
395. 1:13:20stages it targets, targets, the CTA, the channels it's best suited for. These are specific enough to produce from,
396. 1:13:28flexible enough to adapt. Good channel strategy. Fine. proof points and social proof. The specific testimonial, member
397. 1:13:39stories, and evidence that work for this persona pulled from the proof points library, which by the way, Brandon and
398. 1:13:47Andy, we need to make a proof points library. Basically, just stories of [ __ ] people do that are decently well
399. 1:13:55organized, categorized, so that we can pull stories for campaigns. Um, guard rails. This is persona specific. Don'ts. I like this. Things
400. 1:14:06that would alienate this specific audience. Beyond the universal, never use list. For the creative, it might be
401. 1:14:13never show AI is replacing the artist. Always show it as an instrument the artist wields. That's [ __ ] huge. For
402. 1:14:21the displaced professional, it might be never imply that they need to start over. Always frame it as building on
403. 1:14:27what they already have. This is really good. That's seven sections. Same seven for all five personas. Same headers,
404. 1:14:35same order, same level of depth, same framework. The reason you want to do a frame uh like a a consistent structure
405. 1:14:45is that I don't want to have to learn how to read each brief as a separate cognitive load. Like like Claude will will
406. 1:14:56absolutely just write these things however it wants to write them. But if we tell it we want it to follow the same
407. 1:15:02structure. Great. Okay. Framework looks good as is. Boom. Uh who should we do first? The self-aware seeker or the creative professional.
408. 1:15:12I don't know. What do you guys think? Hey. Hey. Late. Hey Corey Sandler was shaking. Um, should we do the creative
409. 1:15:22professional or the self-aware seeker? Self-aware seekers are more like people that are already in the salon. They're
410. 1:15:30kind of curious. They're already in. They just don't know what to [ __ ] do next. They're trying to keep up. They
411. 1:15:36realize they can't. They know everything's about to change. All right. Nobody cares. This is up to me. I know what I can do
412. 1:15:46to flip a coin. All right. And if the people jump types because people evolved, the messaging is recognizable. Yeah. Well, this is don't
413. 1:16:02forget this is a this is a marketing campaign. So, what we're trying to do is put messages out there where if people
414. 1:16:10are at these like everyone's at different stages, right? And no one's going to fit into an exact persona. But
415. 1:16:17if we've got a creative professional that's stuck at this place between, I want to use AI, but I feel like that's
416. 1:16:24betraying my craft. If we put a message out there that's like, you know, do you want to use AI but feel like you're
417. 1:16:31betraying your craft? You should come join us, right? Um, creative professional. Okay, let me let me flip a coin. So, heads is creative
418. 1:16:40professional. Tails is self-aware seeker. heads. Creative professional. We're going in. Silver Fox wins. Okay.
419. 1:16:50Creative professional. All right. Here we go. Some folks would be in between. Yeah, exactly. That and that's fine.
420. 1:16:58Someone who's in between. So, so the thing about all of these phases is that they are likely nonlinear. They probably evolve um
421. 1:17:09every two or three months. you're you're probably going back in the phases, then forward in the phases. No one's ever
422. 1:17:17static. We just have to figure out something to communicate. So, if someone is in a cusp in between two phases or
423. 1:17:24they're kind of in both phases and you message one of the phases, they're close enough that it'll probably resonate with them. Yep.
424. 1:17:37Uh uh uh what are the choices? Well, the choices are so we have five different personas. So we just picked the creative
425. 1:17:49professional, right? And then the creative professional um has five different stages that we're targeting. One is just they don't really
426. 1:17:59know anything about the salon. One is they want to dip their toe in the water. One is they want to join. one is they
427. 1:18:05want to, you know, I whatever uh do things like mastermind and one is they want to start leading. They want to
428. 1:18:10teach an LOL. They want to start leading within the community. So, it's kind of five five levels of depth within the
429. 1:18:17community that we're targeting. Um we'll likely start out on the nobody knows who the [ __ ] we are, right? So, we don't
430. 1:18:27have to do all of these for all personas, but what we do want is we want some options. We want to be able to say,
431. 1:18:33"Hey, if we want someone who's a little farther down that chain because we might want to market within the community
432. 1:18:41for like, hey, have you thought about teaching an LOL?" Right? You know, part of generous leadership and and part of
433. 1:18:48your path to mastery is teach other people what you know, right? So, that could actually be a marketing campaign
434. 1:18:55within the community and not marketing like we're trying to sell them something. marketing like, you know,
435. 1:19:01here's why it's valuable for you to to sort of level up within the community.
436. 1:19:16Creative professional campaign brief as a polished word document. I hope this doesn't suck. I don't think
437. 1:19:26it will. I mean, we've put in enough time. How are we doing on time? 9:20. We've put in enough time and we kind of know what the raw
438. 1:19:36materials are. Like, this document is really a synthesis of the other documents and and then there's going to
439. 1:19:41add a little bit in there, but it's really just a synthesis of what we've already created. So, there shouldn't be any surprises. Um,
440. 1:19:54I don't think about leveling within the community, but that's huge. Yeah. I mean, communities are communities are funny and it and it's like
441. 1:20:09historically like I mean I've started a number of communities in my lifetime and I started a big one in the the early
442. 1:20:19days of the worldwide web. Um that one had the advantage of it was in Manhattan. So you you've got whatever
443. 1:20:28Manhattan has 9 million people or 16 million people. How many people are in Manhattan? It's a lot. Or Manhattan, I
444. 1:20:34think, has 6 million. I don't know. I don't know how much it is. It's a lot. There's a lot of people there and it's
445. 1:20:41all concentrated. So, so you you know, if you if you do something that resonates, then it'll just grow. So, we
446. 1:20:47didn't have to think about this stuff. Online communities are weird because it's really easy to lurk.
447. 1:20:53And lurking in the salon is okay, right? Coming to meetings and not participating is okay. But the future of all of our ability to work
448. 1:21:07is going to be tied to how we show up in the space. Because what's going to happen at some point, Source Camp or um
449. 1:21:17HT or someone in the community is like, I need to hire someone and I'm going to first go look in this community and if I
450. 1:21:24know that this person shows up and they're professional and they care about the work and they're they're trying to
451. 1:21:30level up their game, they're going to get hired first. So, that's it's it's a it's a pretty it's we're at a different time in history.
452. 1:21:42All right, campaign brief Persona 1. Holy [ __ ] we're here. So, in theory, not in theory, if this doesn't suck, we
453. 1:21:49can go over to GenSpark Designer and start making some [ __ ] creative. Oh, yeah. All right. 200% so y'all can see it.
454. 1:22:04AI Salon campaign brief. Persona 1, the creative professional under siege. My clients are replacing me with a prompt.
455. 1:22:13That's [ __ ] painful every time I read it. The persona, the work that defined me is changing faster than my identity can
456. 1:22:21keep up. Who they are, graphic designers, illustrators, copywriters, voice actors, the pain, their livelihood
457. 1:22:27is being commoditized in real time. Um, the great repurpose connection. This persona lives in all three phases of the
458. 1:22:35crisis simultaneously. Some are losing work outright. Some keep working but losing specific tasks that made it
459. 1:22:42meaningful. All of them are feeling the ground shifting. The phone stops ringing. The rates drop. The world just
460. 1:22:48doesn't value what it used to. Their identity is fused to specific creative tasks. So when AI absorbs those tasks, the wound is existential.
461. 1:23:00Yes. If anyone can make what I make, what am I? The their emotional state. This is good. Humiliated, angry, grieving,
462. 1:23:10isolated. You know, we we have in the salon, you know, we talk about our values a lot. One of the values is empathy.
463. 1:23:18Creatives in particular are [ __ ] pissed off. They're angry. They're angry. Why? because their identity is fused to specific creative
464. 1:23:30tasks that AI is absorbing. The wound is existential. They're humiliated. They're angry. They're grieving. Empathy is
465. 1:23:39critical. Right? So, if we can say, "Hey, we've got a bridge for you to cross where you can cross this bridge
466. 1:23:45and not lose your not lose face, right? You can be angry and you can learn stuff and you can learn that you can reclaim your agency and use
467. 1:23:59AI as a tool for your own self-expression. They're isolated. Most of their creative peers are either in denial or quietly
468. 1:24:10panicking. They don't have a room where they can say, "I'm scared." without losing face. That's what I just said. That's it.
469. 1:24:19They are scrolling creative forums at midnight looking for someone who understands. They feel like the craft
470. 1:24:24they spent a lifetime building was a waste. The sentence that stops them scrolling. Your clients are being Your clients
471. 1:24:32replaced you with a prompt. Your rates cratered. The phone stopped ringing. That's real. And there's a room full of
472. 1:24:39people who know exactly what that feels like. That's good. That's really good. It's really good. So, you see how this
473. 1:24:48is going to work. So for each of our personas, we're going to have this. And so any of the ads that come out of
474. 1:24:56it ladder back up to this, ladder back up to the other documents, right? Ladder back up to the salon brand and our values.
475. 1:25:06This is how it's supposed to be done. The strategic insight too, creative professionals need permission to touch
476. 1:25:12tools that terrify them. And that permission has to come from other creatives who've made the same journey.
477. 1:25:17Not from a tech company, not from a LinkedIn influencer, not from clients who've replaced them. Every competitor
478. 1:25:23in this space treats the creative crisis as a skills problem. Learn midjourney in 30 days. >> You can make money with the
479. 1:25:32>> prompt engineering for designers. The framing is exactly wrong. A designer who already feels like their craft is being
480. 1:25:38stolen does not want to be told to master a tool that's stealing it. That's so good. The instruction deepens the wound. So good.
481. 1:25:51What they need first is to be in a room where their grief is acknowledged, where someone says, "Your rates cratered and
482. 1:25:57that's real." And then to watch another creative, someone who was where they are, pick up a tool and make something
483. 1:26:03extraordinary with it. Not not as a lesson, as a moment. That's the Jim Russ story. That's the AI learning lab.
484. 1:26:10That's the salon. And we could we can find other stories. You know, this thing only knows the Jim Ross story. I I like
485. 1:26:17I think I only give it one or two stories, but we can we can populate these with other stories. The creative's
486. 1:26:24path is grief to permission to play to a new relationship with their craft that's actually more them, not less. That's
487. 1:26:33really good. The salon's job in marketing is to make that first step, grief acknowledged, and the second step,
488. 1:26:39permission to play, visible from the outside. Right? So, imagine if you're feeling lost and you're just like like
489. 1:26:53your rates have cratered. That sucks, right? Um the antidote start playing. we are or whatever it is. We'll see what it gets
490. 1:27:04to when it when it has ideas. But this is cool. One more thing. This persona has the highest evangelist potential in
491. 1:27:11the entire campaign. Creative transformation is visible. A designer can show a before and after. A writer
492. 1:27:17can share a piece that would have never existed without AI. When a creative professional moves from AI is ruining my
493. 1:27:24career to I'm making work I couldn't have imagined, that transformation becomes the salon's best marketing.
494. 1:27:31Right? That's Joy Perie. The campaign should be designed, that's Kelly, Kelly Besh. Um, the campaign should be
495. 1:27:37designed to surface and amplify those stories. That's really good. The journey and message map. So, here's the five
496. 1:27:44stages. The scene stage, they're feeling humiliated, angry, grieving. The phone stopped ringing. The rates are creating
497. 1:27:50the message. You didn't become a designer, writer, photographer to be replaced by a prompt. The tools that
498. 1:27:56threaten your craft can become the most powerful creative instruments you've ever touched. But not alone. Not without
499. 1:28:02someone acknowledging what it actually feels like. Proof point. The great repurpose article. Call to action. The
500. 1:28:08great take the great repurpose self assessment. Okay. Um, not alone. Isolated. The salon. Uh, most creative peers are in denial or quietly
501. 1:28:20panicking. No room to say I'm scared. The AI salon started as a room full of creative people. figuring out how to
502. 1:28:26wield AI as a as a medium rather than be replaced by it. These are people who were where you are and now they're
503. 1:28:35making things they never could before. This is really good. Okay. Self assessment is hinge creative concepts. Concept one. The phone stopped
504. 1:28:46ringing. Stage scene channels Instagram creative Slack Discord Twitter threads. Take the self assessment.
505. 1:28:55Take the self assessment. I don't quite know why, but that's okay. Lead with specific visceral experience of creative displacement, not the
506. 1:29:03abstract concept. Name the things that nobody else is naming out loud. A scroll stopping power is the precision. Not AI
507. 1:29:11is dup disrupting creative industries, but your client just paid $47 a month for what you spent 20 years learning to
508. 1:29:20do. That's [ __ ] painful headline territory. Your clients replaced you with a prompt. Now what? Your 20 years
509. 1:29:28of experience is now a chat GPT subscription. You the phone stopped ringing. You're not imagining it. If
510. 1:29:35anyone can make what I make, what am I or who am I? Might might be better. The emotional arc. Open with recognition of the wound.
511. 1:29:44Hold the pain for a beat. Don't rush to the solution. Then that's real. And there's a room full of people who know
512. 1:29:50exactly what that feels like. This call to action is the self assessment. Find out where you are in the great repurpose.
513. 1:29:58Uh uh uh 1.6 to oh 1.6 according to chat GBT. But but that's Manhattan only. Kyle Shannon only has 54,000.
514. 1:30:12Um, concept two, the instrument, not the replacement. Stage seen to not alone. Show the transformation, not just the pain. The
515. 1:30:20concept features the before and after of the creative. This is really good. Okay. Um, there's probably things in here that
516. 1:30:28aren't perfect. But what we're going to do is we're going to because I want to get some [ __ ] done tonight. We're at 9:30. I'm going to
517. 1:30:37move this into our folder. I think I'm going to make a new folder. And this is going to be the campaign briefs.
518. 1:30:57Create. Create. Move. Move. And then I'm going to download a PDF of
519. 1:31:12this. We're almost there, kids. All right.
520. 1:31:29Click to open. Did it make this? Yeah, I did. This is a uh I did a a deck today about the great repurpose.
521. 1:31:43It's got broken images in it. All right, whatever. I'll come back to that. Okay, we're going to do new. Hi there. What can I
522. 1:31:53help you with? Okay, you can help me with choose from Google Drive. I like that because that way we can update files in
523. 1:32:03Google Drive. Oops, that's not what I wanted. Shared drives. AI salon marketing promotions 2026 marketing
524. 1:32:21campaign briefs AI salon campaign. Okay. That's that. Okay. I'm going to say um
525. 1:32:42Oh, KS only has 54,000. KS equals Kansas. I thought I thought you were giving me a few more uh subscribers on TikTok than I
526. 1:32:51had. Why is it stuck? I don't know. Um Okay. Oh, wait. We don't want We don't want super agent, do we?
527. 1:33:06We want We want designer. We want designer. I think we want designer. [ __ ] it. We want designer. All right. Plus Google Drive.
528. 1:33:21Did it remember my folder? Yes, sort of. Great repurpose. No, that's not what I wanted. It didn't remember my drive. [ __ ]
529. 1:33:50Okay. So, there's that. Then we're going to say, um, please read this campaign brief
530. 1:34:06as well as look at the style of the salon.ai from a visual perspective.
531. 1:34:26that should match the brief. When in doubt, lean closer to the website
532. 1:34:44than the brief. Okay. Um before you create anything,
533. 1:34:59let me know if you understand the task at hand and
534. 1:35:15what you're going to do. And if you have any new original ideas, I'd like to hear those, too.
535. 1:35:31Because Claude is okay, but it was designed to be a coder. This is Gen Spark Designer. It's got a bunch of tools in it that are actually
536. 1:35:40really good. So, we might as well ask it to give ideas, too. It's going to follow the thing. But, all right. Here we go. Bang.
537. 1:35:55You know what's funny? Like we're going to do all this over four days and we're doing like the the work that we're doing
538. 1:36:01here. If you hired a traditional agency, if you did this the old and timey way like three years ago, this is to do it right. months, months
539. 1:36:14agency comes back like every time it got it wrong and I was like, "No, go change that." And it took like 15 minutes to
540. 1:36:21get through that resistance. That's a week, right, with an agency. And we're doing we're now on our fifth document.
541. 1:36:30And and it's these are not just documents, right? This is research and work and creative concepting and articulating it and writing it and
542. 1:36:38presenting it and being the [ __ ] client that goes, "No, you got it completely wrong. I like green. Make it
543. 1:36:44green. Can we make it more green? Is there green? Can we do green?" They're like, "The colors are irrelevant. What
544. 1:36:51What about the ideas? I like But I like green. Can we make it green?" You ever had a client? They suck.
545. 1:37:07Oh, we got a lot of stuff going on. Good lord. Producer Brandon's got a whole whole list of promo for me to do here. Oh,
546. 1:37:16look. It went and found some images. Nice. See that? It's learning im using tool image search using tool understand images.
547. 1:37:29So, it went and got those images off our website. Now, it's understanding them. This is why this tool is really
548. 1:37:36powerful. If you haven't used GenSpark Designer, now it's reading the salon's values. Now, it's reading the about page. Now,
549. 1:37:44it's thinking, "Yes, I understand the task. Here's my plan. I've thoroughly reviewed the campaign brief. It's
550. 1:37:50[ __ ] amazing. AI is just a [ __ ] mind [ __ ] every [ __ ] time. It just blows my mind. This is deeply nuanced
551. 1:37:57project and I want to make sure we're aligned before creating anything. What I understand the persona the creative
552. 1:38:03professional under siege. They are designers, illustrators, copyriters, photographers, voice actors, people
553. 1:38:09whose identity is fused to their craft. This isn't a skills gap they're facing. It's an existential crisis. Their
554. 1:38:16clients are replacing them with prompts. Their rates have cratered. The phone stopped ringing. And they're scrolling
555. 1:38:21creative forums at midnight looking for someone who understands the strategic truth. The campaign is not about
556. 1:38:27teaching them AI. It's about giving them permission to touch the tools that terrify them. And that permission must
557. 1:38:34come from other creatives who've made the same journey. This is the salon. This is why it exists. This campaign is not about teaching them
558. 1:38:47AI. It's about giving them permission to touch the tools that terrify them. And permission must come from other
559. 1:38:54creatives who've made the same journey. That's great. It's so good. The journey grief to permission to play
560. 1:39:03to transformation. The visual language what I plan to create. Based on the five concepts in the brief, I can produce
561. 1:39:10campaign visuals across the journey. I'd suggest starting with the phone stopped ringing. The instrument not the replacement. I
562. 1:39:21don't like that headline, but that's okay. Permission to play. Oh, these are Oh, these are campaigns. I can produce campaign visuals across
563. 1:39:31the journey stages. Okay, got it. Original ideas I'd like to propose. So now, so now we're getting ideas that
564. 1:39:42did not come out of our campaign brief, which if you have a campaign brief and you give it to a good agency, any good agency worth paying,
565. 1:39:50we'll say, "I love the ideas in here." We thought we'd throw in some as well. The scroll at midnight, the deeply
566. 1:39:59intimate visual, the glow of a phone screen in the darkness, someone scrolling creative forums. There's a
567. 1:40:04specific loneliness. The brief names the headline. You're not imagining it and you're not alone. Same hands. Um, a visual series showing
568. 1:40:16creators hands holding traditional tools. Pen, camera, brush that are transforming. I hate that one. The room
569. 1:40:22exists. Abstract warm figures gathering for the permission to play stage. The message. There's a room full of people
570. 1:40:31who know exactly what that feels like. That's good. $47 a month. A stark almost confrontation visual that names the
571. 1:40:40absurdity. Your 20 years of experience is now a chat GPT subscription. It's crazy. Which concepts would you like me to
572. 1:40:50create first? Uh, let's say. Okay. So, let's see. So, we're going to go one, start with the basics
573. 1:41:06from the brief and then add in your $47 a month
574. 1:41:23idea. Two, which channels are priority? Instagram one one stories 9 by6 or something else? Uh,
575. 1:41:40do both one one and 9 by 16 for now. Three Any of my original ideas resonate?
576. 1:41:58Yes. Number four to start. Four. Do you have any specific headlines you'd like me to use? The brief offers
577. 1:42:09excellent headline to territory. I can select from those or riff off them. Um, use the good ones. riff. If you need
578. 1:42:25something better, um, be critical and talented. Tell it to be talented. I think I've told this story before in here. I was in
579. 1:42:36an acting class once and this this this pair of actors got finished doing the scene and and the acting teacher said to
580. 1:42:48the woman, "Yes, yes. Um, yes. Let's let's try it again." And uh why don't this time through why don't you try it as if you had talent?
581. 1:43:07[ __ ] acting is a brutal [ __ ] It's a It's a brutal [ __ ] sport. All right, here we go. Don Draper in a bottle. This is totally
582. 1:43:19Don Draper in a bottle. This is what This is what agencies did. Did Did I ran one? I know.
583. 1:43:59Design preparation. Design preparation. There we go. So now we got image research over here.
584. 1:44:15Generate image. Generate image. Generate image. This is so good, people. It's so good.
585. 1:44:32Katon Hoskins, what are we doing tonight? What tool are we using right now? Using Claude Code or Open Code? Uh, we used Claude, just cla.ai,
586. 1:44:41um, Opus 4.6 for the last three nights. We've been creating foundational um briefs for a marketing campaign for the AI salon.
587. 1:44:51Tonight, we took those foundational documents. Oo, these are cool. We took those creative documents or those
588. 1:44:59foundational documents. We created a campaign brief for one of five different personas of people who we think would
589. 1:45:07be, you know, find the AI salon really valuable. Um, and now we're in Gen Spark Designer. Um, getting it to take our campaign brief
590. 1:45:19and generate campaign, you know, generate [ __ ] Okay. The phone stopped ringing. You're not imagining it. With a camera on it. The
591. 1:45:30salon.ai. That's pretty cool. And I' I'd throw, you know, like our logo down here. In fact, why don't we you? So, one
592. 1:45:38of the things you can do here is you can just prompt it. Um, why don't you add the AI salon logo from the website
593. 1:45:53in the lower right here. And I might need to upload, but anyway. So that's that one. Okay. The phone stopped ringing. You're not
594. 1:46:07imagining it. Your 20 years experience lost on a technology that's now a $47 a month subscription. The salon.ai. This is cool. Um let's say
595. 1:46:23um your typos here are impressive. Let's try making actual words.
596. 1:46:42Oh, did it eat my It ate my prompt because it was designing something. God damn it. Um, please fix the typos in the copy
597. 1:46:59and add in the AI salon logo. 20 years experience is now a $47 month
598. 1:47:15ex subscription. I I feel like this this should add like we should add something here like like we understand.
599. 1:47:36All right, let's see what this thing's doing. It just made up an AI Salon logo. Oh, it actually got I don't know what that is. I think I
600. 1:47:50just made that up. Okay, let's go. Um, let's see. Browse from local files. Um, salmon logo.
601. 1:48:15This is the AI salon logo. Incorporate it into the ads. Do another pass.
602. 1:48:35Okay, let's see. Is that it? Oh, that's all it gave us. Why did it only give us one look and feel?
603. 1:49:57It's cool, but it doesn't have the URL on it. But that's okay. We can we can link to it. Um um where are the other designs,
604. 1:50:12concepts, stages, etc. You just gave me one and the brief
605. 1:50:30um indicates a lot more than that. What up?
606. 1:50:54That's the other salon's logo. I thought it was [ __ ] These are wonderful. They're way cool. Yeah. Isn't this cool?
607. 1:51:08And like what's what's when you do when you do messaging this way, you can you can tie it all the way back
608. 1:51:18up. You can you can tie it back to if you're feeling this kind of frustration. We get you right. These are cool.
609. 1:51:30Ver. It's a very cool. It's a very cool. Oh, you know what I need to do? Uh oh, it's generating images already. [ __ ] I
610. 1:51:41need to tell it to put the URL in there. Um, you need to also include the URL below the logo, the salon.ai.
611. 1:52:05I'm going to stop it and I'm going to add that in. Yeah. Yeah. Yeah. I I agree. Yeah. We'll we'll add the lo logos after because
612. 1:52:17this will just keep [ __ ] them up. Text two. Call me old school. Yeah. That's fine. That's fine.
613. 1:52:32What website is this? We are in genspark.ai. And then if you select there's a bunch of tools that it has and we're in a tool
614. 1:52:40called GenSpark designer. So it creates it creates this infinite canvas. And what we uploaded is we uploaded a
615. 1:52:47campaign brief that we created from a bunch of foundational documents. All week this week we've been working on them. Um,
616. 1:52:55and then we we uploaded that. We told it to go look at the website for look and feel, colors, and things like that. And
617. 1:53:02then, um, and then it's just off doing its thing. Concept three, permission to play. Concept two, the instrument.
618. 1:53:10Concept three, permission to play. Concept two, the instrument. All right. Completed. Oh, I like this one. These are cool.
619. 1:53:27Oh, that's so good. Bring your curiosity. That's the whole ask. Friday at 1 PM. That's really good. And notice how it
620. 1:53:36changed the color of the logo. It kept it correct and it put the URL there. So, that's pretty groovy. That's pretty
621. 1:53:43good. Bring your curiosity. That's the whole ask. That's really good. Same hands, new instrument, work you couldn't have
622. 1:53:52imagined. This isn't a class. It's a room full of people like you making things. Huh? The tools that threaten your craft can
623. 1:54:03become the most powerful the most powerful instruments you've ever touched. I hate that illustration style, but
624. 1:54:13that's all right. We can tell it to knock that [ __ ] off. This work didn't exist before AI. It's more me, not less. Yeah, this is so
625. 1:54:25so here's here's what I would consider what we have here is like we've got um think of these as like is like design
626. 1:54:35prototypes. So we can now go to midjourney and create images there that are that are more to our liking. Like
627. 1:54:43you said, Andy, we can put the the we can do the typography in Canva, the logos and [ __ ] like that. Like we can
628. 1:54:49set up a we can set up a template that just makes it really easy to just drop in an image, drop in a headline. But we
629. 1:54:55can we can take the campaign briefs and we can pull the headlines out oursel. Just just pull them out of there, copy
630. 1:55:02them and paste them into things like this. Some of these might be good enough to use, some of them might not. I went
631. 1:55:09from AI is ru ruining my career to this, which that's a horrible [ __ ] image, but imagine if that image didn't suck.
632. 1:55:18Play first isn't a slogan. It's Tuesday night. That's pretty good. It's pretty good. These are great. This is This is This is [ __ ] solid.
633. 1:55:30Um, let's see. Um, do you have another look and feel and um
634. 1:55:46headline concept? Let me see five more images different from what we have now but from
635. 1:56:04the brief. Yeah, these are cool. These are cool. I'll tell you that. The phone stopped ringing.
636. 1:56:26Your 20, actually this is this is the wrong headline. Your 20 years of experience is now a $47 a month subscription. It
637. 1:56:35should be your 20 years of experience is now a $20 a month subscription. That's a horrible [ __ ] [ __ ] image,
638. 1:56:43but imagine if it didn't suck. Well, exactly. you. I mean, imagine just imagine how good this ad would be if that image wasn't ass.
639. 1:56:56I'm so [ __ ] tired of AI generated swirls and twirls and fractal explosions of circuitry. It's so [ __ ] dumb. If we were in 1982
640. 1:57:11and you had to do this with an airbrush, I'd be impressed. Oh, I know. I know you're quoting me. It's so good. All right, let's see.
641. 1:57:24We're making more images. All right, and it's it's time. All right, we'll look at five more and then we will call it a night. Let's see.
642. 1:57:46I think we're going to get five different looks and feels here. Oh, these are Yeah, we are. This is great.
643. 1:57:57AI raises the floor for everyone. Only your vision, taste, and judgment raise the ceiling. See, that's [ __ ] good. And that image
644. 1:58:05isn't horrible. I mean, I kind of hate the style, but it's not horrible. This I like a lot. Your clients replaced
645. 1:58:15you with a prompt. Now what? And look at the [ __ ] janked out JPEG. This is so good. Yeah. Beam me up. This
646. 1:58:25is the beam me up ad. Yeah, exactly. Yeah. AI raises the floor for everyone. Only your vision, taste, and judgment raise the ceiling.
647. 1:58:34And and then I I feel like we should have some sort of like we get it or or we hear you, we see you. Um, your clients replaced you with a
648. 1:58:44prompt. Now what? That's really good. There's a room full of people who know know exactly what that feels like. I
649. 1:58:52guess that's the second line to a headline. The opposite of a webinar Friday at 1 p.m. That's kind of cool.
650. 1:58:59Although I'd probably use images of people, but whatever. If anyone can make what I make, what am I? I think isn't it who am I? Come on.
651. 1:59:13Um headline should be if anyone can make what I make. Who?
652. 1:59:31Who am I? All right. So, we've got to start. We got to start people.
653. 1:59:47And this is just a start. And then we'll have five of five sets of these, right? For different. So, this is the creative
654. 1:59:54professionals one. Then we'll have a whole another set of these for seekers, people that understand what's going on.
655. 2:00:00We'll have a whole another set for displaced and disregulated educators. We'll have one for executives in
656. 2:00:07transition, right? This is this is quite powerful. And you know what I'm almost thinking, Andy, I mean, it's like we we can do
657. 2:00:15this in one a couple of ways. One is we could say we pick the top five that we like and we just hand build them. The
658. 2:00:22other way is just let this create a [ __ ] ton of stuff and then just pick the ones that suck the least and just just
659. 2:00:29experiment with them. Okay, so here's the deal. Oh, let's see. Let's see if this one's good. I think this is this is
660. 2:00:35actually a really good ad. If anyone can make what I make, who am I? And then there should be some call to action like
661. 2:00:41like the AI salon, you know, we understand or we've been there or we're going through it too. something like
662. 2:00:49something down here or something, you know, in the in the copy around around the image. I say suck the least an experiment.
663. 2:00:58Yeah, that's that's what I'm thinking, right? Because this is this would be like I'm fine putting this out. This
664. 2:01:02isn't really necessarily our, you know, sort of aesthetic, but it's kind of cool and it's like it's worth experimenting
665. 2:01:09with. Just put these things out there. The other thing that we can do, irregulars, here's where you can come in.
666. 2:01:17We're not going to necessarily do paid campaigns on this. We might we might experiment with that, but this is about
667. 2:01:23just getting more people to the salon. So, what we can do is we'll create a what's it called? A swipe folder. Like
668. 2:01:30these are swipe graphics. So, we'll create a folder full of any of these and you can basically just go in there, take
669. 2:01:37any ads that you like, and just go post them to your socials, right? Um, okay. So, I listen, this week was a
670. 2:01:45success. We didn't get to vibe code the thing, but maybe we'll start that next week. But we did our foundational
671. 2:01:51documents. Once you do that work, like that's the hard [ __ ] work. Now you can start to roll these things out and
672. 2:01:59and go, do I like it? Do I not? Experiment with it. Put it out there. See if it see if it makes any noise. And if not, then you know next
673. 2:02:12like AI festivist. Yes. Exactly. Okay. So, your weekend homework, should you choose to accept it? I haven't thought about this, but
674. 2:02:23given what we did this week, and given that that between Andy and producer Brandon, they kept me on task enough to
675. 2:02:31actually to actually do what I said we were going to do, which I don't know that that's ever happened on this
676. 2:02:37channel. I think it happened the uh back to basics week. It happened that week. Um, and I think it's happened this week.
677. 2:02:46What I would say is this. Um, spend the weekend, you know, take an idea and really sort of, um, build the foundation for what you want to do
678. 2:02:57first, like with documents that that help you understand what you're trying to do. So, so start with yourself. Get
679. 2:03:06clear with what am I trying to do here? And if you've been here this whole week, you know that when I started this process, I
680. 2:03:15didn't even know how to ask the question. I didn't really know what I was asking for. Claude figured it out
681. 2:03:20for me. Right? And then once I saw it, I was like, "Oh, that. Oh, not that. Oh, that." Right? My job is to maintain the
682. 2:03:28fidelity of the idea. Let the AI just [ __ ] up and do all its shitty [ __ ] Just know it's going to do shitty [ __ ] Your
683. 2:03:35job is to hold the center, right? So I would say do that this weekend. Come up with some idea. Build a foundation for
684. 2:03:42it and then let that foundation turn into something that realizes and articulates your idea in a way that you never would have gotten to
685. 2:04:00chainsaw. I don't like the direction this community is going. Productivity is not something we do here. Exactly.
686. 2:04:11That's a good one. Chainsaw. Okay. Um, so here's a bunch of stuff going on tomorrow. There's an LOL. Is it at 4 o'clock?
687. 2:04:25Brandy was on was on it. Um, EST. 4 EST. Okay. 4 o'clock EST. Tomorrow is is an LOL, a learn out loud. If you're vibe coding and you want to
688. 2:04:37know how to make your apps um commercial, that's what that session is about tomorrow. So, go check that out. Um
689. 2:04:47we sent out a survey via email. So, check your email. Check your salon email. We sent out a survey basically
690. 2:04:54saying, "What do you want the salon to be more of?" Like, do do you want it to be productive? Shane Saw clearly wants
691. 2:05:01it to be chaos. um fill out that survey or don't [ __ ] about what we've created, right? We're going to take that survey.
692. 2:05:12We're going to look at what you want. We're going to ignore most of it, but there's going to be some good ideas in
693. 2:05:18there, right? I'm I'm only being facitious. We'll probably only ignore half of it, but you know, we'll look at them all.
694. 2:05:29We'll look at where the commonalities are and we're going to do what we can to improve the community. So, please go
695. 2:05:34find that survey and take that survey. Um, okay. In challenges and competitions, um, there's a life hacks uh, challenge
696. 2:05:45and competition and there's an 11 labs one. So, that's that. And then Monday, we've got um Cindy Coon's third week of
697. 2:05:56her prototyping practice, turning your practice into a system, which is really good. If you haven't been to it, it's
698. 2:06:03worth going to. So week three is is this coming Monday. And then AI for all minds and the business thing. When are they
699. 2:06:10are they Monday as well or Monday as well? So what you need to do is this. Can you pop up the community.thesalon.ai
700. 2:06:17AI on screen. Just go to the go to the community website and click on events. Go look at events. There's lots of
701. 2:06:24events coming up. So, the next one is tomorrow. Okay, that's it. I'm exhausted. This was a long week. Being productive sucks. It
702. 2:06:40doesn't actually. I like it, but it's like it's to get work to a level beyond that. That one ad, this ad, that the ascension, the
703. 2:06:50ascension of of all humanity up into the spaceship. Um, elevating your work above the floor requires work and judgment and taste and
704. 2:07:01commitment and understanding what you're trying to do. So, um, I feel like that's what we did this week. So, it's not as
705. 2:07:08it's not as sexy and flashy, but in the end, it'll create better work. All right. All right, everybody. Fantastic.
706. 2:07:17I'm going to get on out of here. Hope you had a good time tonight. Uh, you want to see the Oh. Oh, we're
707. 2:07:25sharing the ads. I'm not sharing them on screen. All right, I'm going to go. Peace out. Have yourself a fantastic
708. 2:07:33weekend. Thanks for hanging out on uh Friday night date night. Bye.