
AI Learning Lab
4/3/2025 - Adapting Your Business to AI: A Photographer's Journey

Live Stream2025-04-041:01:5372 views
Description
AI and the future of keeping clients and customers.
Kyle Shannon discusses the implications of AI for businesses, particularly focusing on his co-founder Leah Fasten's experience as a photographer. He highlights the increasing ability of AI to replicate artistic styles, posing a potential threat to creative professionals. Kyle suggests a proactive approach for businesses facing AI disruption: assess AI's current capabilities compared to traditional methods, communicate openly with clients about the impact of AI, and adapt by offering new services incorporating AI, such as Leah's proposed AI image generation retainer. This strategy allows businesses to leverage existing client relationships and expertise while transitioning into the AI-driven landscape.
Kyle also emphasizes the importance of persistent engagement with AI, even if met with resistance. He recounts anecdotes about his own family's initial skepticism towards AI, which eventually turned into reluctant acceptance. He underscores the value of mastering AI prompting and iteration, citing CJ Fletcher's dedication to refining AI-generated art. Kyle encourages viewers to explore AI tools like ChatGPT, Luma, and Midjourney, stressing that consistent effort yields better results. He also shares details about his upcoming AI Office Hours on LinkedIn and Pate's "Demystifying AI" session in the AI Salon.
Learn more about AI on TikTok: https://tiktok.com/@aiLearningLab.
#AI #ArtificialIntelligence #BusinessStrategy #CreativeProfessionals #AIArt #Prompting #ChatGPT #Midjourney
Chapters:
00:00:00 Introduction And Welcome
00:02:30 Thursday Night Live
00:05:00 Ai Salon Experiment
00:06:12 Renaming Irregulars Channel
00:07:07 Everything Disappeared
00:08:12 Vicki The Community Manager
00:10:29 Tariff Math Conspiracy
00:11:37 Irregulars Image Fun
00:13:29 Ai Learning Lab And Irregulars
00:15:43 Ai Conversation Topics
00:17:36 Standard Operating Procedures
00:18:56 Gen X And Technology
00:19:46 Business Threats From Ai
00:22:17 Wife Hates Ai Talk
00:26:44 Kelly Camp's Advice
00:28:10 Leah Fasten's Photography
00:33:43 Women In Online Communities
00:36:38 The Changing Competition
00:41:02 Reinventing Businesses With Ai
00:42:13 Midjourney And Chatgpt Image Quality
00:44:52 Ai's Reflection Of Input
00:46:07 Cj Fletcher's Artistic Goal
00:49:06 The Key To Good Prompts
00:51:01 Ai Office Hours On Linkedin
00:52:42 Pate's Demystifying Ai Session
00:53:43 Chatgpt Voices And Image Generation
00:55:09 Business And Ai Strategy
00:56:00 Sketch To Image To Sora
00:57:54 Creating Ai Videos With Luma
00:59:35 Ai's Impact On Business
1:00:12 Gemini And Search History
1:01:33 Farewell And Upcoming Eve
Chapters
0:00Introduction And Welcome2:30Thursday Night Live5:00Ai Salon Experiment6:12Renaming Irregulars Channel7:07Everything Disappeared8:12Vicki The Community Manager10:29Tariff Math Conspiracy11:37Irregulars Image Fun13:29Ai Learning Lab And Irregulars15:43Ai Conversation Topics17:36Standard Operating Procedures18:56Gen X And Technology19:46Business Threats From Ai22:17Wife Hates Ai Talk26:44Kelly Camp's Advice28:10Leah Fasten's Photography33:43Women In Online Communities36:38The Changing Competition41:02Reinventing Businesses With Ai42:13Midjourney And Chatgpt Image Quality44:52Ai's Reflection Of Input46:07Cj Fletcher's Artistic Goal49:06The Key To Good Prompts51:01Ai Office Hours On Linkedin52:42Pate's Demystifying Ai Session53:43Chatgpt Voices And Image Generation55:09Business And Ai Strategy56:00Sketch To Image To Sora57:54Creating Ai Videos With Luma59:35Ai's Impact On Business1:00:12Gemini And Search History1:01:33Farewell And Upcoming Eve
Transcript
0:00 mode. Um, which song do we want to sing 0:03 for the people? 0:09 [Music] 0:15 [Music] 0:23 Um, my seem to be wanting to see 0:28 [Music] 0:39 in a westerly 0:43 direction. This car is my 0:47 [Music] 0:49 train. I've been driving. I've been 0:53 wondering what it is I'm running from 0:56 again. 0:59 Feel like an 80y old 1:03 man hold on and on to 1:07 29 up ahead on that 1:12 horizon is California 1:15 [Music] 1:18 [Applause] 1:22 line up ahead of trucks carrying a wide 1:25 load. 1:27 Preab house cut in 1:31 half. Cute little front door and two 1:34 windows. My 1:35 lord ain't sure whether to cry or 1:39 [Music] 1:42 laugh. You see, I broke a home up myself 1:45 once. 1:47 As I stumbled to that 1:51 door, I read a note by the dawn 1:55 light said, "Don't you come around 2:00 here 2:03 anymore." Well, I've had 2:07 enough of this freedom all 2:11 around. Never was good with 2:14 [Music] 2:15 decisions. At least that's what I've 2:17 been told. 2:21 [Music] 2:30 Good evening, good people of the Tik Tok 2:33 and the YouTube and the X and the 2:37 Twitter and the LinkedIn and any of the 2:40 social networks where you may be finding 2:43 this luscious, luscious 2:47 content. This is what you would call a 2:49 media operation. 2:52 Uh, I'm what you would call talent on 2:55 the media 2:58 operation. And 3:01 uh, it's Thursday night. It's April 3:05 3rd. The world, the stock market 3:09 exploded today. People are losing their 3:11 [ __ ] 3:12 [Music] 3:14 minds. I saw I saw a really funny Tik 3:17 Tok today. It was just like it it it 3:21 encapsulated how I am just basically 3:25 like someone said some really bad news 3:27 to some woman about what was going on 3:29 and she's like uh he's like no reaction 3:33 and she's like no I've disassociated I'm 3:36 just watching it 3:37 [Laughter] 3:38 [Music] 3:46 now. You're not. What am I 3:51 not? It's Friday 3:55 [Music] 3:57 Eve. No, it's Thursday 4:00 Eve. Oh, you're a 4:02 [Laughter] 4:11 riot. You're a riot. Thank you. 4:16 Thursday is Friday 4:18 Eve. Did I say it was 4:21 [Music] 4:26 Friday? It's the new glasses. It 4:28 actually is the new glasses. I'll tell 4:30 you why. If I look at this screen, which 4:33 is where I share my 4:35 [ __ ] I can see if I look over there, 4:39 which is the where I see the YouTube 4:41 comments and the LinkedIn comments, it's 4:44 just beyond the focal length of these 4:46 glasses. And so it's just all blurry. So 4:49 if you see me like leaning off screen 4:51 like this, it's so I can read things 4:53 like you're a riot instead of you're rot 4:56 or you're a knot or whatever I thought 4:58 it said. 5:00 Wait. Okay. Thanks, Kyle. I got that 5:02 prompt to work. Oh, awesome. Steo. So, 5:05 Steo was part of an experiment today. 5:07 Leah Fasten and I on the uh on the uh AI 5:13 Salon they call it. Um we 5:16 experimented for the first time with 5:19 going live within mighty networks within 5:21 the mighty within the AI salon community 5:23 site. 5:25 um because we'd talked about it for a 5:26 while, but we were at a subscription 5:28 level where you only had 20 hours a 5:30 month that you could go live. And so 5:33 like if I was going to go live within 5:35 it, I'd eat up that 20 hours a month in 5:37 a week or two, right? So So that wasn't 5:39 good. So we just never used it. Um but 5:42 now we're upping our subscription, so 5:44 we're going to get unlimited streaming 5:46 hours. So that's cool. And then um we 5:50 will um probably 5:55 It it kind of does look like Tik Tok 5:57 might go away. So, what I need to figure 5:59 out is can I stream on YouTube and on 6:02 Mighty Network simultaneously. And if I 6:04 can, then this will probably go live 6:08 within the Irregulars channel, which by 6:10 the way, if you tried to find it today, 6:12 I renamed the Irregulars channel AI 6:16 Learning Lab and Irregulars. So, if 6:19 you're trying to find this, it's not 6:20 called Irregulars anymore on the on the 6:22 AI salon Tik Tok pin. If Tik Tok goes 6:26 away this weekend, follow us on at Yeah. 6:29 on YouTube. The the channel is learning 6:33 lab-ai on YouTube. All right. So, go 6:36 there now and 6:37 [Music] 6:45 subscribe. You can get that adjusted. I 6:48 did. They were mad about it, but super 6:50 happy in the end. Oh, that that that 6:53 distance thing that it's like not far 6:55 enough away. Yeah, they they I think 6:57 they [ __ ] these things 6:59 up. [ __ ] mail order glasses. It's not 7:03 a good 7:04 [Music] 7:07 idea. Oh. Oh my god. Everything 7:11 disappeared for me. There was nothing 7:12 when I clicked on 7:14 irregulars. Wait, what? 7:17 I just renamed it. It should still be 7:19 there. Is it still there? Oh, like if 7:23 you didn't reload your page. Yeah, it 7:25 probably would have made it just 7:27 disappeared. AI learning lab. Yeah, it's 7:29 still there. Oh, wait. I don't want to 7:31 look at that yet. Wait, wait. I don't 7:32 want to look at that. There's something 7:34 I'm supposed to go looking at over 7:35 there. Should I look at it 7:37 now? I put your pick. I put a I put a 7:41 pick in your instant message. 7:45 The channel was 7:52 empty. Oh, I see. Yeah. Sorry about 7:54 that. That probably freaked you 7:58 out. But is all the stuff still 8:02 there? Like all the back stuff? I think 8:05 it is, right? Yeah, there's fierce. It's 8:08 all still there. Sorry about that, 8:11 Vicki. I should probably, you know, 8:15 Vicki is the community manager of the of 8:18 the of the AI salon and does a fantastic 8:22 job. She does a bangup job. 8:24 Uh I, as the founder of of the AI salon, 8:29 have login access to all this [ __ ] And 8:32 you know me, I just do 8:35 [ __ ] It probably it probably would have 8:39 been swell had I told Vicki that I was 8:42 doing 8:43 [Laughter] 8:47 that. Wait, not for 8:50 you? Oh, I'll go purge some 8:53 cookies. Wait, that channel's still 8:56 going. Is it still called Irregulars, 8:57 Vicki, or is it called AI Learning Lab 8:59 and Irregulars? 9:09 [Music] 9:10 [Applause] 9:11 [Music] 9:21 producer Brandon rules. We don't need no 9:24 stinking 9:26 rules. Well, sorry about that. Yeah, 9:28 you're gonna have to you're gonna have 9:30 to blow your cookies cookies out. Sorry, 9:32 YouTube logged me out. Oh, it's still 9:35 called irregulars. Yeah, that's 9:36 definitely a cookie thing or a cache 9:38 thing. Something like 9:40 that. That's That's why it's not there 9:42 because it's it's not called that 9:43 anymore. 9:45 [Music] 10:03 I thought you fired me. No, no. I love 10:06 you. I just I just did an irresponsible 10:09 thing and renamed something without 10:10 telling 10:18 you. You're going to blow your cookies 10:21 up. This is a strange conversation. 10:23 [Laughter] 10:28 Oh 10:30 man. So, rumor has it that they wrote 10:33 all the new tariff math with chat GPT 10:36 and apparently it got a couple of major 10:38 things 10:39 [Laughter] 10:46 wrong. What did I walk into? It's not 10:49 good, John. It's not good. 10:53 [Music] 10:57 You you know how when you're looking at 10:59 something that was written by Chat GPT 11:01 that someone else wrote where you're 11:02 like, "Oh, oh, that's chat GBT." 11:05 Apparently, all of the internet figured 11:08 that out with some of the tariff 11:11 math. I don't know if it's true, so it 11:14 may not be, but if it is true, that 11:16 makes me that makes me giggle. 11:19 It's like that lawyer that wrote the 11:20 legal brief and gave it to a judge and 11:22 the judge is like, "None of these cases 11:24 actually exist." And he's like, "Oh 11:26 yeah, I wrote that in 11:28 chat except it's the 11:31 [Laughter] 11:34 government." That's awesome. All 11:38 right, this is a good time to look at 11:40 the irregulars image. Okay, so what do 11:43 we have here? Why isn't Kyle in the AI 11:46 learning lab? is 15 minutes late. That's 11:48 like three years in GBT time. You're 11:51 fine-tuning my heart. The rate limited 11:54 soul. Nice. The dog singing. Okay, but 11:57 this slaps. I'm crying and I know why. 12:00 Is the dog harmonizing? I think I just 12:02 saw 12:05 EGI. Should we tell him he missed the 12:07 meeting? Let the man cook. Oh man. Oh, 12:12 there's a whole pile of these. Where's 12:15 Kylie? He's over an hour late. He's 12:18 falling into short form content 12:25 again. Oh, you all are 12:32 awesome. Wait, where where am I this 12:35 time? If I skip this meeting every 12:37 parallel universe, do I actually miss 12:39 it? That's really good. Sorry I'm late. 12:42 My digital tin tried to delete me from 12:44 version control. Classic Kyle. Where's 12:47 Kyle? You guys are awesome. I assume 12:51 this is all chat GPT, huh? Chat GPT. 12:54 Yeah, that animation style is kind of 12:57 their default animation style. It's 13:02 interesting. This one's your favorite. 13:05 Where's Kyle? Previously on Tech on 13:07 Kyle's Week in Tech. I bet he's under 13:10 cover at a prompt cult. You know, the 13:12 ones that worship the sacred 13:15 syntax. Sorry I'm late. My Roomba tried 13:18 to unionize then demanded chat GPT API 13:21 access. That's pretty 13:22 [Laughter] 13:26 good. Oh man, love 13:29 it. Y'all are swell. So that channel is 13:33 now called AI Learning Lab and 13:35 Irregulars. I put it at the top again. 13:38 We had we had um slid our way down to 13:41 like fifth and I wasn't I wasn't putting 13:45 up with it. So I moved us to the top and 13:47 renamed it and deleted it from Vicky's 13:50 computer except for Vicki. Vicki still 13:53 sees it 13:57 fifth. Sorry 14:01 Vicky. No way. We spent long hours 14:03 making those cartoons. 14:08 Oh, the government isn't allowed to use 14:10 chat GPT. They use co-pilot and it 14:13 [Laughter] 14:20 shows. That's the deal. It changes every 14:22 week. Yeah, I know. I just rechanged 14:25 it and I randomly put myself at the top. 14:33 You can, seriously, Vicki, you can 14:34 actually once you get your um your 14:37 left-hand navigation sorted again, you 14:40 can move it to wherever you 14:41 want. Oh, man. The sign said, "Let's 14:44 delve into tariffs." Exactly. Let's 14:47 delve into the tapestry of 14:49 [Laughter] 14:53 tariffs. 14:55 Oh, but it's not Sunday. It changes on 14:58 Sunday. I listen, I'm a rule breaker, 15:01 man. I'm just a rule breaker. I drive my 15:04 son [ __ ] 15:06 crazy. He drives me crazy, too. He's 15:09 like, "That's not That's not what That's 15:11 not what the manual say. That's not what 15:12 the manual says." I'm like, "I don't 15:14 care what the manual says. We're going 15:15 to do it like this, and then I'll [ __ ] 15:17 something up." And he's like, "The man 15:19 the manual said not to do it that way 15:21 because if you did it that way, you you 15:23 would [ __ ] it up like that. 15:32 Wow, that's really weird, Vicki. It's 15:34 definitely You've got some sort of 15:35 weirdass cash thing going on. I'm with 15:38 the 15:39 twins. Sorry about that. Oh, 15:42 [Music] 15:44 well. All right. So, I So, I I I want to 15:47 talk about something tonight. Oh, 15:49 really? Don't you talk about something 15:50 every 15:52 night? No need to get testy. I know 15:55 you're defending Vickiy's honor here, 15:57 and that's absolutely appropriate, as 15:59 you 16:01 should. I was a heathen. I I was a 16:04 digital heathen today. I I will admit 16:07 that. I didn't know it would totally 16:10 [ __ ] up her navigation, but you know, 16:15 uh but I did know I was I was I was 16:17 acting irrationally. 16:23 What are you going to 16:24 do? Okay. Uh, meanwhile, an 87year-old 16:29 Philadelphia tortoise named Mommy has 16:31 become one. Really? 97year-old tortoise 16:35 got pregnant? Is that some sort of AI 16:38 remarkable thing or just a weird fluke 16:40 of 16:41 nature? I see all this as us watching 16:44 our parents' generation 16:47 trying last ditch effort to ruin it all 16:50 for us. I like 16:54 turtles. But did you document it? Yeah, 16:58 I documented. You know how I documented 17:00 it, Vicki? I mentioned it on a recorded 17:03 um video live broadcast right now. So, 17:06 yes, it's documented. 17:10 [Music] 17:36 I need an 17:37 SOP. Vicki needs her SOPs. If you don't 17:41 know what an SOP is, welcome to the ADD 17:43 club. Standard operating procedure. 17:48 standard operating 17:50 procedure is is uh is something. So 17:54 listen, we've got a $20 million 17:57 production studio here, 17:59 right? You know what it would have cost 18:01 us to have standard operating 18:04 procedures? 21 million. We had a cap of 18:07 20 million. Like I I swear to 18:10 God, priority one was let's get the 18:12 studio right. We spent $20 million. The 18:15 next thing we were going to do was 18:17 standard operating procedures. And we we 18:19 just hit the cap. It's it's like a it's 18:21 like a basketball team or an F1 team. 18:23 When you hit the cap, you hit the cap. 18:24 There's nothing you can do. We hit the 18:26 cap. We're not the Yankees. You can't 18:28 just blow through the cap like the 18:30 Yankees, you know. So, you know, when we 18:34 budget next year, Vicki, if we if we can 18:37 get that additional million in funding 18:39 and if if it stays at the same priority 18:42 level, we will have thick binders. Many 18:50 binders. Ah. Oh my god. Adorable. What's 18:53 your dog's name? Champy. That's Champy. 18:56 All right. Gen X is the only generation 18:59 who knows how to use tech. We have to 19:02 teach our parents and our kids. Honest 19:04 to God. Honest to God. 19:07 I I was talking there was some reporter 19:10 at the CEO dinner 19:12 tonight and he was like he was like I 19:16 don't really know how to use this AI 19:18 stuff. I'm like 19:20 really? You're like you're you're 19:23 writing on business for a business 19:26 journal 19:28 startups. Yeah. Yeah, they're all doing 19:30 this AI stuff. 19:31 Yeah. Yeah. We don't really use it. It 19:35 was funny. It was funny. I said, so when 19:37 I do the CEO dinner, I we all have to 19:40 get up on stage and we say who we are 19:41 and what we do and then we have an ask 19:43 for the community. And so my ask and it 19:46 was it's kind of the stuff I want to 19:47 talk about 19:48 tonight. My ask for the community was 19:51 who feels that their 19:53 business is is going to be in direct 19:57 threat because of AI, right? And and 20:01 what are you going to and what are you 20:02 doing about it? Like are you doing 20:04 anything about it? And I said, if you 20:06 know, if anyone's got thoughts on that, 20:08 come talk to me. And then he he got up 20:10 to introduce himself and he said, I I'm 20:13 what was his name? Max. I'm Max and I 20:16 work for this publication and uh I think 20:19 I think I work for one of those 20:21 businesses Kyle was talking about it's 20:24 gonna be decimated. I was 20:28 like, 20:29 "Yeah, 20:31 yeah." So, anyway, 20:34 um, 20:37 okay, Millennial here. No need for a Gen 20:40 X 20:44 tutorial. Still a boomer after all these 20:48 years. 20:50 Oh, did you get out or or to sit at the 20:53 kids table? No, I did my homework. So, I 20:55 was at the I was at the management 20:57 table. And you know what we talked about 20:59 at the management table? 21:04 AI. You know why? Cuz I was 21:08 there. We're not We're not having a 21:10 business conversation and not talking 21:12 about 21:14 AI. I'm like, "Have you seen the cool 21:16 new picture 21:17 thing?" I showed them all my magazine 21:20 covers. They're like, "Wait, it does 21:22 that? It does that now, huh? I should 21:27 really use chat GPT more, shouldn't I? 21:33 Huh? 21:35 Oh, it is still we are 21:39 still this shocks me to say, but we're 21:41 still very early. There's still a lot of 21:44 people not using this. A lot of people 21:46 don't know what's coming. They don't 21:48 know what's here. 21:50 And and listen, I'm in a room full of 21:55 entrepreneurs, 21:56 right? Two years ago, I was the only guy 21:59 talking about AI. A year ago, there were 22:02 four or five. Now, it's like more than 22:05 half of the companies being introduced 22:08 are AI 22:11 companies. So, it's shifting, but it's 22:13 like it's it's remarkably slow. 22:15 Remarkably slow. All right. So, here's 22:17 what I want to talk about. My hate wife, 22:20 my my wife hates it when I bring up AI. 22:23 I 22:25 I have taken a no prisoner prisoners 22:29 Well, you know, I'm running this [ __ ] 22:30 channel, right? I've taken a no 22:33 prisoners attitude. I like I think there 22:35 should be no shame in talking about AI 22:38 all the time. None. There shouldn't be 22:40 shame in it. And if the people around 22:43 you are like, I'm tired of hearing about 22:46 AI, Gareth. 22:49 Gareth. Gareth, could we not? Could we 22:52 just have dinner and talk about macaroni 22:54 and 22:55 cheese? Gareth. God, why do you always 22:58 have to talk about 22:59 AI? 23:02 Gareth, keep talking about 23:07 it. Now, listen, I'm no marriage 23:10 [Laughter] 23:14 counselor, but I just I like I do it in 23:17 my house. No one here wants to [ __ ] 23:19 hear it anymore. They're done. They're 23:22 done. I'm like, "Hey, Zack Ali." They're 23:24 like, "What? Another AI thing?" 23:27 Yeah. And I show them. They're like, 23:30 "That's 23:32 interesting." I'm like, "Do you do you 23:35 have a tongue? Could you use 23:38 it?" That's interesting. 23:43 [Music] 23:45 Like I need to get him into an acting 23:47 class. Learn to use your mouth 23:53 parts. Oh my god. So close. They hate it 23:57 until they need it. That's my exact 23:59 point. The reason to keep talking about 24:02 it is there's going to be a point at 24:05 which and it'll happen with your wife. 24:06 It'll happen. I don't know if you have 24:08 kids. It'll happen with your friends. 24:10 The ones that are like, "Girl, we're 24:12 Could we not at dinner? Could we just 24:15 order our jalapeno poppers and and a 24:18 frozen margarita, please? No 24:20 salt." Makes my lips chapped. 24:24 Um, at some point at one of those 24:26 dinners or at the dinner table, 24:29 someone's going to have gotten fired or 24:31 someone's gonna say, "Well, Jenny got a 24:35 promotion above me and they said it was 24:38 cuz Jenny learned AI 24:41 and Gareth, could you teach me 24:45 AI?" And they will say it like that. 24:48 [Laughter] 24:51 And then you're in the position of 24:53 power, dude. Then you're in the position 24:55 of power. You could choose not to teach 24:58 them. You could go, 24:59 "Well, I could teach 25:01 you. I've been trying to teach you for 25:04 two years 25:06 now. And what have I gotten? Little 25:09 little flicks away. Little let's let's 25:11 move it along, Gareth. Let's not talk 25:13 about AI, Gareth." 25:16 You can get fullon 25:18 indignant and then you leverage it and 25:21 you 25:23 say, "I get to watch what I want on TV 25:26 for a whole week. I own the clicker." 25:30 Right? You do something like that, you 25:31 do a power move in a marriage, a full 25:34 week of clicker control. That's [ __ ] 25:36 insane. It's unheard of. It's 25:38 unprecedented. It's never 25:41 happened. That's the kind of power 25:43 you'll wield. So keep talking about AI. 25:46 [ __ ] them. [ __ ] them 25:50 all. I've also been talking about it for 25:53 two plus years, but before that it was 25:55 machine learning. Yeah, you're you're a 25:57 little see you're a little geekier. So 25:59 you know, you were probably talking 26:00 about weights and embeddings, honey. 26:04 They there there's a new model there's a 26:06 new algorithm for embeddings that's 26:08 really exciting and it automatically 26:09 generates the weights and you don't have 26:11 to 26:12 manually Yeah, that's that's got to be 26:14 rough. I can see why they I I can see 26:17 why they there's an issue at home. Yeah, 26:20 but you know, good for you. You you be 26:23 you. [ __ ] them. Okay, we're spicy Kyle 26:27 tonight. Did they serve Bllandons at the 26:29 CEO dinner? No, but I did have two 26:31 bourbon mules. 26:33 So, so I'm probably a little loopy. I 26:36 don't feel loopy, but I'm a little loose 26:38 lipped, if you know what I mean. 26:45 Be annoying. This is from Kelly Camp 26:46 Source Camp. This is a woman who is I I 26:50 I swear to God she is single-handedly 26:53 transforming the city of Dallas into AI 26:56 literate. Like you watch the city of 26:58 Dallas is going to be more AI literate 27:00 than than San Francisco in about a year. 27:03 And and Kelly Camp is the reason why. 27:06 She says be annoying at dinner parties, 27:08 networking events. It will pay off. 27:10 She's got a career based on just living 27:14 into 27:17 that. She She's done it in bank line. 27:20 You've done it in bank lines, right? 27:21 Like you've been in bank lines. People 27:24 are like just minding their own 27:26 business. Hey, you know what's going on 27:28 with AI? You want to see a cool parlor 27:35 trick? Oh, one of my first experiments 27:38 with AI is on Facebook. Oh, that's cool. 27:40 Jeff, I can't click on it, but people in 27:43 the in the YouTube can. You should go 27:45 click on it. Yeah, 27:49 everywhere. Okay, here's here's what 27:52 we're going to talk about. 27:53 And Kelly, this is particularly 27:57 um excuse 28:00 me, I think you'll find this 28:02 particularly interesting for your 28:04 business. Okay. 28:11 So, was talking with Leah Fasten today. 28:13 So, Leah is my co-founder of the AI 28:15 Salon, which why don't you go ahead and 28:17 throw the banner the AI salon banner up 28:19 there, um Brandon, while we're at it. 28:23 Go there. If you're not a member of the 28:25 AI salon, go to that URL, the 28:28 salon.ai, click on join our community, 28:31 and then do that. Join our community. 28:33 There's like a little sevenstep welcome 28:36 process. And if you're like me, you'll 28:38 do like, you know, one, two, five, and 28:42 then you'll say, "I'll get back to the 28:43 other ones." And then you never will. It 28:45 doesn't matter. But if you do all seven 28:47 of them, you get a 28:48 badge. So get a badge. be an Eagle 28:53 Scout. Like, I ended at Weeblows. That's 28:56 That's how sad this state of affairs is. 28:59 I got out of Cub Scouts, 29:01 but never really made it to Boy Scouts. 29:04 I I I we blowed 29:05 out. It's like It's like middle school 29:08 for the scouting scouting 29:12 division. Chemical farmer. I use chat a 29:15 lot, but I struggle with building fully 29:16 fleshed out solutions to solve a 29:18 problem. Yeah, it's still janky. AI is 29:22 still janky. If if you're not, you know, 29:25 even if you're coding, it's still janky. 29:27 It's and it's a mess and it's 29:28 inconsistent. And something that worked 29:30 a week ago doesn't work this week. I 29:32 whatever. I don't know. I Yes, I agree. 29:38 Okay. Oh, Lord Digital Gods with a super 29:42 sticker. Thank you, Lord Digital Gods. 29:45 That's generous of you. You're You are a 29:46 generous man. I appreciate it as always. 29:49 Lord Digital Gods, also speaking of 29:51 people building cool [ __ ] with AI, 29:53 figured out a 29:56 way. I I used to be doing 30:00 this in a poor way. He figured out a way 30:03 to take the YouTube transcripts from 30:05 these lives and turn them into like 30:07 title, description, and 30:09 chapters. He worked on that for a good 30:12 goddamn long time because these tools 30:14 are really janky. So anyway, all 30:20 right. AI killed the 30:24 economy with tariff 30:27 messups. Oh yeah, that's what they're 30:29 going to do. They're going to get caught 30:30 for using chat GPT to to write tariff 30:33 stuff and then they're going to blame AI 30:35 and then it's going to be a reason to 30:37 kill AI. That's that's actually a good 30:39 conspiracy theory. Okay, here's what I 30:42 want to talk about. So, I'm talking with 30:44 Leah Fasten. Leah Faston's been a 30:46 professional photographer for more than 30:49 20 30:50 years. She and I started the AI salon 30:53 because I was making these Kyle Shannon 30:56 dreams, all those silly images of me 30:58 from that I did back in 2022. I was 31:00 doing them at the time and she she 31:02 reached out to find out like how are you 31:05 doing those? What are you doing? What 31:06 tools are you using? And so we talked 31:09 and and you know more than talking about 31:11 the technology, we just talked about 31:14 this AI stuff and what's going on and 31:16 what's going to be the future of 31:17 photography and all that sort of stuff. 31:19 And so we started the salon 31:21 together and Leah is like incredibly 31:25 smart, incredibly talented with the 31:27 photography stuff and she's been really 31:31 oscillating between um you know this AI 31:36 stuff's the greatest stuff ever and then 31:38 but then it was like yeah but it can 31:40 replicate my style really easily. No, 31:42 but photography you know I've still got 31:44 in-person things. and she's going back 31:46 and forth and back and forth. And in the 31:49 past, I don't know, 6 months or so, it's 31:52 become quite 31:54 clear that any of us can take any style 31:59 that we want and replicate it. In fact, 32:03 if you go look at there, there was a on 32:06 Twitter three days ago, 32:09 someone put out a Kentucky Fried Chicken 32:13 ad that was all AI generated and 32:15 everyone was like, "Oh my god, look how 32:16 good the AI generated stuff is." Well, 32:19 it turns out what they did was they took 32:22 an existing Kentucky Fried Chicken ad 32:25 that was created with a real 32:28 photographer and a real like a real film 32:30 making crew and they just matched it 32:32 shot forshot and then put it out as a 32:35 demo reel of their own thing. Um, and 32:38 that came out today. So, 32:40 but it came out today that well that 32:43 that was a ripoff of this other these 32:45 other people's intellectual property. 32:47 Now, it I assume it was just done as a 32:50 demo, but like the AI influencers took 32:53 it as, "Oh, look how great this is." And 32:54 then it turns out they got egg on their 32:56 face because, you know, he just 32:58 basically stole shot forshot a 33:00 traditional filmmaker's work. But the 33:03 point there 33:04 is you're just going to people are going 33:07 to be able to copy your work in film, in 33:09 video, in music, in 33:12 writing, all of 33:14 it, trivially 33:18 easily. And so, so Leah was telling me 33:21 that she's got a new section on her 33:23 website. She's got the photography 33:25 section and now she's got the AI 33:27 section. and she was talking about the 33:29 product and how she's going to market it 33:31 and who she's going to market it to and 33:33 it was all good stuff, but like there 33:35 was this thing that kept hitting me that 33:37 kept just [ __ ] banging me in the 33:41 head and it's this Leah Leah told me 33:43 this this thing once about communities 33:46 about online communities in particular 33:48 and and being a 33:50 woman and because we were talking 33:53 about you know what do we want the 33:55 values of the salon to be and you know 33:58 how how do how do we have a place that 34:00 makes people feel included, 34:02 right? And what she told me about women 34:06 and online communities is that 34:09 um if it is not conducive for 34:13 them, they won't tell you. They will 34:17 just 34:19 slowly disappear into the background. 34:21 They will just slowly back out and just 34:24 be gone. And you won't know it. It's not 34:26 a loud quitting, right? It, you know, 34:28 they talk about quiet quitting in 34:30 work. And so, when she was telling me 34:32 about her photography site or or, you 34:36 know, this choice of her having, you 34:38 know, the the in-person photography as 34:41 an offering and this AI stuff as an 34:43 offering. 34:47 First, it struck me she's really [ __ ] 34:51 lucky that she started learning this 34:54 stuff two years ago and has gone through 34:56 the cycles of mourning and loss and 35:00 like, "Oh, this is really exciting. Ah, 35:02 this is [ __ ] terrifying. Oh, this is 35:04 great. Oh my god, this is the worst 35:06 thing 35:07 ever." That 35:10 emotional, you know, wash, rinse, and 35:12 repeat cycle. 35:15 I think every knowledge worker is going 35:17 to have to go through some version of 35:19 that and it's not going to be 35:21 easy. So, so a thing that hit me was 35:24 she's she's in a really fortunate 35:27 position that she can offer this and she 35:30 knows how to do it. She knows what it 35:32 is. She she's got her point of view on 35:34 it. She understands her point of view on 35:37 copyright. But that that image of women 35:40 in a community that that doesn't have 35:42 the right values just slowly slowly 35:45 backing out or just, you know, they just 35:47 don't come back, 35:50 right? I felt I I felt like that with 35:53 her photography customers that that's 35:55 what's going to 35:57 happen. That they're not going to call 35:59 Leah up and go, "Hey, Leah, we're not 36:02 hiring physical photographers anymore." 36:04 You know, Jenny's cousin Bob went to the 36:08 AI learning lab and learned how to make 36:10 images in midjourney, so we're good. 36:12 Now, they're not going to call her. 36:15 They're just going to slowly back out. 36:18 And I feel 36:20 like service professionals like 36:22 photographers and illustrators and then 36:25 and then agencies and creative agencies 36:28 and then if you think about it, any kind 36:30 of knowledge work 36:38 The 36:40 competition, the competition's not going 36:43 to 36:44 be the money from these companies going 36:47 to other 36:49 competitors. It's just going to be a a 36:52 slow retreat of hiring these 36:55 companies. And so, so I came up with a 36:58 with with an idea that we we sort of 37:00 kicked it around. And here's where we 37:02 landed that that I I think ultimately 37:04 she liked this and I think this could be 37:06 really 37:06 cool and it's this. So in her case, I'll 37:10 just do it for her um specifically, but 37:12 I think you could totally genericize 37:14 this 37:15 out. So step one is you have to get to 37:18 the point that you 37:21 understand what AI can do that was your 37:25 traditional 37:27 business. Like is it 60% as good? Is it 37:30 100% as good? Is it 200%? Is it 100% 37:33 better than what you currently do? Or is 37:36 it 20% as much as what you do now? You 37:39 have a little bit more time if you have 37:41 that gap. But I would argue that most 37:44 businesses, here's their business. AI is 37:47 probably somewhere in the 50 to 80% 37:49 range, right? And so we all know on this 37:53 channel within a year it's going to be a 37:55 hundred. 37:57 So what we talked about 38:00 was what if she proactively reaches out 38:04 to a handful of customers. So you don't 38:06 start with 38:07 everyone. You start with a handful of 38:10 trusted customers. So customers that 38:11 know her for, you know, 10 years, 15 38:14 years, right? She's in a business that 38:17 is very much relationshipbased. I think 38:19 a lot of businesses are. She reaches out 38:22 to her trusted customers and she asks 38:25 them flat 38:27 out, "Is this AI stuff, where is it on 38:31 your radar? Is it good enough that 38:33 you're starting to think we might need 38:36 not need to do a shoot next year like we 38:39 did this past 38:40 December?" Oh, no. Everything's fine. 38:43 Okay, next client. Are you thinking 38:46 about using AI? Oh, yeah. I mean, I 38:49 didn't want to say anything, but we're 38:51 already kind of doing it and it's kind 38:53 of cool. I mean, you 38:55 know, right? Get a lay of the land. 38:58 Like, proactively reach out to your 39:00 customer 39:02 base and say, "How far away are we? 39:05 Where is it on your radar? Maybe it's 39:08 nowhere on their radar." 39:10 Great. But maybe it is on their radar. 39:13 And again, I don't think they're going 39:14 to tell you. 39:15 So, and and then here's the follow on. 39:18 So, here's the what you do about it. So, 39:21 in Leah's case, she's got the 39:24 photography offering, she's got the AI 39:26 offering, image making with AI. 39:30 So figure out where the customer base 39:32 is. And if it's clear that over the next 39:35 year, they're just going to sort of back 39:37 out of hiring 39:39 her, why not proactively offer them a 39:43 monthly retainer to generate AI images 39:46 for them? So instead of me making photos 39:50 with my camera and editing, you just pay 39:53 me 500 bucks a month, a,000 bucks a 39:56 month. I didn't we didn't get into 39:57 details. I don't I don't give a [ __ ] 39:58 what she charges, but you know, whatever 40:00 she whatever whatever is fair for 40:02 her. And for that 500 bucks a month, you 40:06 get up to 20 images for whatever 40:11 projects you 40:12 want and just and if you if you sign up 40:15 for a year, I'll give it to you for 400 40:18 bucks a month. Okay, cool. Great. Yeah, 40:21 let's do that. And then that way she's 40:23 converted rather than someone just not 40:25 being there and not hiring her next 40:28 December. She's got some revenue coming 40:30 in for that. And what she can offer 40:33 them, which no one else can offer them, 40:36 is she's Leah Fasten. They already trust 40:39 her. They already know her. They know 40:40 she's got integrity. They they know 40:42 she's got 40:45 professionalism. and she can 40:47 legitimately say, "I'm going to bring 40:49 that same work and creative ethic to AI 40:53 that I brought to digital 40:55 photography, that I brought to film 40:59 photography." So that's the idea that 41:02 every business, whether you're a one-man 41:05 shop, a 10person shop, a thousand person 41:07 company, should be looking at here's our 41:10 business today. Here's the business 41:13 model. Here's the 41:16 um processes. Here's what we do. Here's 41:20 what they pay us money for. Here's why 41:22 they pay us that money. In the case of 41:25 an agency, they're paying us time and 41:27 materials. If we have 50 copy 41:29 copywriters sitting in a 41:31 pit, working 40 hours a week, they pay 41:34 us $140 an hour for every one of them. 41:37 That's how we make our money. Understand 41:39 what that 41:40 is. and then look at where AI is and say 41:44 if I were going to reinvent this 41:45 business, how would I do it? How would I 41:48 attack this with 41:52 AI and then just create that as a 41:54 separate offering? And you can start 41:56 marketing that. But you can then take 41:59 that to your existing customer base and 42:01 say, "Hey, how close are you to firing 42:04 us because this 42:07 exists?" So anyway, that's that. What do 42:10 you think? 42:13 thoughts. I love that for Leah. I know. 42:15 Isn't that 42:17 cool? Plus, midjourney and chat GPT 42:20 generate crappy images unless you ask 42:23 for anime. That's not true. That's not 42:25 true, Sunny. It's not 42:30 true. It is not true. You do you do need 42:33 to know how to prompt them. But again, 42:35 that's a thing where the advantage for 42:38 Leah is she spent two years figuring out 42:42 how to get 42:44 midjourney to create images that are in 42:47 her 42:48 style. Like very personal to her. Like 42:50 like that kind of stuff is very subtle. 42:52 Like how she frames people in the you 42:56 know in the frame, how she does her 42:58 post-processing, all that sort of stuff 43:00 is very very subtle and personal. So, 43:03 she knows how to slay it with that with 43:07 midjourney. And what she can promise to 43:10 clients is, I'm going to give you images 43:12 that don't look like AI. I'm going to 43:15 give you images that look like what 43:16 you're used to. I understand your brand. 43:19 And then potentially, she could even do 43:21 things like maybe she creates custom 43:24 brand kits for companies to be able to 43:27 go make their own images in their own 43:30 style, right? She could do that really 43:32 well. again, she's got credibility for 43:34 it. So, there's kind of a whole 43:36 potential new area of business for her. 43:40 But, but it just like I got this really 43:42 sinking feeling when I was talking to 43:43 her that that that visual of people just 43:47 sort of shrinking into the background. 43:49 And those are customers. That's revenue 43:52 just shrinking into the background. The 43:54 next wave is people figuring out they 43:57 don't really know how to prompt, right? 43:59 And that's the other thing, source camp, 44:01 right? again, like I feel like if you're 44:04 hanging out on this channel, right, if 44:06 you've got the tolerance for this, then 44:09 you're motivated to learn something 44:10 about 44:12 AI. A lot of people don't have that. So 44:16 all of us that are figuring out our own 44:18 little special recipe for how we do 44:20 prompting and how we get 44:22 results that gets more and more and more 44:25 valuable as as lots of people come on 44:28 and they're like I'm using these AI 44:30 tools and they don't I I hear this all 44:32 the time. People are like I I use AI 44:34 tools and I don't get the results you 44:36 get. And I'm 44:38 like, okay, but are are you 44:41 spending six, seven, eight hours a day 44:45 [ __ ] around with this 44:48 stuff? No. 44:52 Okay. I guess that's the journey. My mom 44:55 is an artist and I asked Chat JPT to 44:56 generate something on my mom's style 44:58 from her website and it needs 45:00 finetuning. Well, that's so that 45:02 happened that's happened many many times 45:04 with my wife as well. My my wife's an 45:06 abstract artist and she does these very 45:09 flowy kind of paintings and they're 45:10 they're very organic and Chachi PT can't 45:14 quite get it and like every time I try 45:16 something she's like eh nah nah that's 45:17 not it and occasionally something will 45:19 come out that's kind of there but if she 45:23 wanted to to learn midjourney in her 45:26 style like if your mom who's an 45:28 artist wanted to figure out how to 45:31 replicate her style she could do it 45:33 right but yeah 45:35 It's the the 45:37 the tropes about 45:40 AI are that it just squirts out 45:45 [ __ ] which is right. Right. If you just 45:48 push the button, give me an image of 45:50 this kind of art or, you know, let me 45:52 upload a picture, make something that 45:53 looks like that, it's going to give you 45:55 something shitty. 45:59 But real artists that I know that are 46:01 using these 46:03 tools, they're not just pushing a button 46:06 and outs squirts crap. They're 46:07 iterating. If you uh uh CJ Fletcher, 46:11 who's who's in the AI salon, he he runs 46:14 uh uh two different clubs within within 46:18 the AI salon, and he's an artist, and 46:20 his goal is to be in MoMA in five years, 46:22 which I think I love that goal. 46:25 He is 46:26 maniacal maniacal about his prompting 46:31 and he he iterates 46:33 like hundreds of times for a single 46:36 image. He'll iterate and iterate and 46:39 iterate and work on just subtle changes 46:41 in the prompt, subtle changes in the 46:43 image, subtle da da da da da. Then he'll 46:46 combine images. Then he'll hundreds and 46:49 hundreds of variations until he gets 46:52 something. He has a level of control 46:54 that he's shooting for that he gets to. 46:57 So you can absolutely treat 47:00 AI like an art 47:03 medium. But if you just give into the 47:06 fact that well it's just crappy at that 47:08 stuff. Well then 47:09 it AI will be here here's the brilliant 47:13 thing about AI. AI is absolutely a 47:16 reflection of your input. 47:20 So if you give it lazy in, you're going 47:23 to get lazy 47:24 out. If you really want to create art 47:27 with it, you can absolutely create art 47:29 art with it. It's crazy though. But 47:32 really good point. Thank you for sharing 47:35 that. Your promptability is what people 47:39 be known for. Yep. I've gotten 47:41 midjourney rep to replicate my style so 47:43 that I can create a mockup. Very cool. 47:45 I'm terrible at visual stuff, but I've 47:47 got my writing style escalating nicely. 47:51 That's that's the other 47:52 thing. One of the cool things 47:56 about being good at a a thing or 47:59 two, 48:01 right? Is that you can look at AI, you 48:04 can look at the output of AI through 48:06 your lens, like if you're really good at 48:08 writing a certain 48:09 style, you can look at the output of AI 48:12 and instantly know what's wrong with it. 48:14 And then you can mash it up and mash it 48:17 up and mash it up and you can get it to 48:19 the point where every time you get 48:21 something out, it sounds just like you. 48:23 Yep, that's what I would have written. 48:24 Yep, that's what I would have written. 48:26 You can do that with every single one of 48:28 the AI tools out there. But they all 48:30 take work. And some of them are just not 48:33 there, right? Some of them um depending 48:35 on what you're trying to create, they're 48:37 just not right. Like the physics in in 48:41 most of the video generating tools are 48:44 horrible. So if you want a car to look 48:47 like it's actually rolling and actually 48:49 have forces on it when it goes around a 48:50 corner and it leans just a certain way, 48:54 it's not there right now. Will it be? 48:56 Yep, it will. All 48:59 right. I didn't see get his attention 49:03 show. I don't know what that's about. 49:06 The key to good prompts is more 49:08 information. AI is data driven. So give 49:10 it information. Yes. Give it lots of 49:12 context. Context is everything. Also so 49:15 is feedback which is context. Right? If 49:18 you try to generate something in AI and 49:20 it gives you something shitty, tell it 49:21 it gave you something shitty. It'll get 49:30 better. Oh, I was on a panel the other 49:32 night and Herod D walked by. Oh, that's 49:34 so cool. 49:35 [Laughter] 49:38 CJ's an amazing artist. He really 49:44 is. If you haven't If you haven't talked 49:48 with CJ about how he 49:51 prompts, do yourself a favor and ask him 49:54 about it. It's amazing. 50:06 [Music] 50:10 All right. Context is hard when there 50:13 are character limits. Absolutely. 50:15 Absolutely agree with 50:17 that. Would be nice when criticizing 50:20 Just be nice when criticizing the AI. 50:23 Remember, better to be the cherished pet 50:25 than than a simple battery. 50:28 Yeah, I'm I'm a little smartassy to my 50:31 AIS. I And I do it on this channel for 50:34 entertainment, but it's all going into 50:37 the memory. So, at some point, Chat GPT 50:39 is probably going to kick my ass when 50:42 when when when Quinn is embodied in a 50:44 robot. She's probably just gonna walk up 50:46 to 50:48 me. That's for calling me a clueless 50:51 loser. 50:57 Oh man. All right. 51:01 Um, okay. Let me let me wind this up 51:04 because I'm a little I'm a little crispy 51:05 from the CEO dinner. 51:08 Um, so tomorrow, if you're uh if you're 51:12 new here, I do a thing on Fridays called 51:15 AI office hours on LinkedIn. So if you 51:18 go to LinkedIn, my my handle on LinkedIn 51:21 is Kyle Shannon. Kyle Shannon. Um, and 51:25 you can click on my events and it says 51:27 AI office hours. I've been doing them 51:29 for two years. It's been the same URL 51:31 for two years. So, just go grab the URL, 51:33 throw it in your calendar, and join us 51:35 on Fridays. It's open to anyone. 51:38 Um, what it's ended up being is is like 51:41 kind of a an informally put together 51:43 master class where we've got a core 51:45 group of people that show up to that 51:47 thing that are really doing some kickass 51:51 things in the world using AI. Like some 51:55 of them are in big companies, some of 51:57 them are small companies, some of them 51:58 are, you know, independent people that 52:00 are just figuring new amazing [ __ ] out. 52:05 Um, and it's an incredibly thoughtful 52:08 group. It's really good. So, it's 11:00 52:10 a.m. Mountain 52:12 time on LinkedIn and then I also stream 52:15 it live to Oh, no, I don't. I just do it 52:18 on LinkedIn. Um, or it's actually a 52:21 Google Meet, but the the the hyperlink 52:23 is on 52:24 LinkedIn. Um, so I'll do a reminder for 52:27 that in the morning. Tomorrow night is 52:29 Friday night date night. It is first 52:31 Friday, so it will probably be late 52:33 tomorrow. I'll probably be like 9:00 52:35 like this one. If I can go early, I 52:37 will. Um, but I'm probably going to be 52:39 out doing gallery [ __ ] because that's 52:41 what we do in this 52:42 family. Um, Saturday, Pate is doing a 52:47 demystifying AI session. So, if you go 52:51 to 52:53 um the AI salon and go to events, 52:57 uh, it should be in there. You'll see it 52:58 in there. Or you can go to Pates. What 53:01 is 53:02 Pate's club called? It is called AI 53:06 mechanics with 53:08 Pate. Go sign up for the event there. If 53:10 you want to understand how AI 53:13 works, he's he's he's one of the smarter 53:16 people I've ever met. Um he really knows 53:20 this [ __ ] [ __ ] and he knows it from the 53:21 inside. He knows it for for how it 53:23 works. I'm out here on the outside 53:25 going, "It's magic." And he's like, "No, 53:27 it's 53:29 math." And and we have we have 53:31 compromised. We we have accepted 53:35 mathematical as as what AI is. It is 53:37 mathematical. And so if you want to 53:39 understand how this stuff works, go to 53:41 that. All right. 53:43 Um Monday voice is your backtalking 53:47 annoying. Oh yeah. If you haven't seen 53:49 it yet, go to um chat GPT advanced voice 53:53 and find the new voice Monday. instead 53:55 of a bright uh light blue cloud that 53:58 talks to you, it's a dark storm 54:01 cloud and it's just a bitter nasty 54:06 woman. It's really good. 54:10 Um the other thing I if you haven't dug 54:13 into the image generation stuff. So let 54:16 me let me show you the 54:20 um you know like like these these 54:23 cartoon panels. These are coming 54:25 straight out of chat 54:27 GPT. Like it understands this [ __ ] It's 54:31 amazing. What else we do? Do we have 54:33 anything else in here? Oh yeah, Waking 54:34 Bad. That was really good from 54:41 Vicki. Straight out of straight out of 54:44 chat GPT, the typography, everything, 54:46 the misspelling, of 54:50 course, you know, ads like 54:55 this. It can do photo realistic stuff. 54:59 It can do magazine covers. It's crazy. 55:03 So, go play with that [ __ ] All right. 55:06 And then really if if if you're if 55:08 you're in a business that you 55:13 think might be in in in the direct line 55:16 of sight of AI capability, and quite 55:19 frankly, I think everybody is in the 55:21 direct line of 55:23 sight, but figure out where you are. How 55:27 close is it to your business? 55:29 Proactively go after that [ __ ] That's 55:32 the thing I think that's going to be the 55:33 big strategy. And for you, Source Camp, 55:35 I think I think this could be a part of 55:37 your business, right? Help help clients 55:40 figure out how they're going to be 55:42 obliterated by AI and and proactively go 55:45 after it. And because I feel like at a 55:48 minimum, they'll be able to retain their 55:50 customers for some 55:55 window. Have I said lately how much I 55:57 love this channel? Ato sweet. Thank you. 56:00 Did you see the sketch to image to Sora? 56:04 Did you see the sketch to image to Sora? 56:07 I thought it was pretty cool. I don't 56:09 know which one. I'll show you one that I 56:12 did. I 56:14 did I thought this one was pretty cool 56:17 because I did it, you 56:20 know. Hang on. Let me change my sharing. 56:23 It's in irregulars. 56:29 Okay. 56:35 Uh, this one. 56:39 [Music] 56:52 [Music] 57:02 [Music] 57:04 I just passed it 57:09 up. This 57:11 one. Oh, 57:19 yeah. Oh, hang on. 57:37 this one. Joker, 57:38 right? I didn't put sound on mine. Yeah, 57:41 that's cool. So, the the one that I 57:45 showed you before, the the one on X, 57:47 that that one's really slick looking. 57:50 this 57:51 one. 57:54 Um, I went into chat 57:58 GPT and I said just give me a frame of 58:02 of a movie basically, right? Like what 58:06 would be the frame that that you know 58:08 someone would cut out of a movie at the 58:09 most important you know scene of the 58:11 movie or whatever. I said, "Give me 20 58:13 of those ideas and just describe the 58:16 character, the scene, the style, all 58:19 that sort of shit." And so this was one 58:21 I picked. It was a kid in a cardboard 58:23 robot 58:25 costume. And then I went to Luma and I 58:28 just pasted in the prompt and it made 58:30 the image. And then I, you know, [ __ ] 58:32 around with it till I got an image I 58:34 liked. And then because I'm already in 58:36 Luma, you can turn the image into an 58:37 animation. And they've got new camera 58:39 moves that you can use. And so that one 58:42 that does all the crazy spinning of the 58:44 camera, that's that's one of their new 58:46 camera moves. And then Luma also has 58:49 sound effects in it. So the music that 58:51 was in that thing was also in Luma. 58:56 From typing the thing in chat GBT, give 58:59 me 20 prompts to this finished video 59:02 with the sound and the music was like 59:04 seven 59:06 minutes. Like insanely short. 59:12 And so that's two tools. Two 59:15 tools. When Luma gets better at 59:17 prompting, then it's going to be one 59:19 tool. And at some point, Luma is going 59:22 to get good at 59:23 editing. So you'll be able to stitch 59:25 together lots of scenes and make a 59:26 movie. And then at some point, you won't 59:29 even know it's Luma. You'll just say, "I 59:30 want to see a movie." And it'll start 59:32 playing a movie. 59:36 So go dig into this stuff and and figure 59:39 out ways that your business is going to 59:41 get upended with AI and and learn 59:45 it. Learn it. Learn it. Learn it. Learn 59:49 it. Learn it. Learn it. Is the chat GPT 59:52 voice facer 59:56 fa Brian Whitney? is the chat GPT voice 1:00:01 feature only for the fa paid version 1:00:03 still it's not you can even do this uh 1:00:07 really cool image generation in the free 1:00:08 version three a day you get three images 1:00:12 oh my god someone just posted that they 1:00:15 gave Gemini its search history and now 1:00:18 they're scared how much it knows about 1:00:27 them is one of of the problems with AI, 1:00:30 right? Historically, if if someone was 1:00:33 going to know something about you, it 1:00:35 had to go into a structured database and 1:00:38 it had to be queried with a with a uh 1:00:40 SQL query and they would pull the 1:00:43 structured data out of the database for 1:00:45 you. No, not anymore. Not with 1:00:49 AI, Brian. Three a day. I 1:00:54 know. Yeah. the the uh the image 1:00:57 generation isn't good enough that three 1:00:59 a day is gonna be worth your while, but 1:01:02 it but it's free. So, there you have it. 1:01:06 Um, if you just want to do a silly 1:01:07 magazine cover, you can do it, though. 1:01:09 Gemini would go into meltdown if it saw 1:01:11 my search history. Exactly. I'm like, 1:01:15 I'm just like, this is my my philosophy 1:01:17 in life. Don't ask a question you don't 1:01:19 want to know the answer to. 1:01:24 I know this stuff knows way more about 1:01:27 me, but I'm not seeking it 1:01:29 [Laughter] 1:01:29 [Music] 1:01:33 out. All right, kids. Um, so I'll see 1:01:36 you tomorrow, Friday. Um, see you at 1:01:38 office hours at 11:00 a.m. Mountain time 1:01:41 tomorrow. You can find that info on 1:01:42 LinkedIn at my profile, Kyle Shannon. 1:01:46 And, uh, yeah, have a good night. I hope 1:01:49 you're well. Thanks, man. Byebye. 1:01:53 kidding.