AI Learning Lab

4/3/2025 - Adapting Your Business to AI: A Photographer's Journey

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Live Stream2025-04-041:01:5372 views

Description

AI and the future of keeping clients and customers. Kyle Shannon discusses the implications of AI for businesses, particularly focusing on his co-founder Leah Fasten's experience as a photographer. He highlights the increasing ability of AI to replicate artistic styles, posing a potential threat to creative professionals. Kyle suggests a proactive approach for businesses facing AI disruption: assess AI's current capabilities compared to traditional methods, communicate openly with clients about the impact of AI, and adapt by offering new services incorporating AI, such as Leah's proposed AI image generation retainer. This strategy allows businesses to leverage existing client relationships and expertise while transitioning into the AI-driven landscape. Kyle also emphasizes the importance of persistent engagement with AI, even if met with resistance. He recounts anecdotes about his own family's initial skepticism towards AI, which eventually turned into reluctant acceptance. He underscores the value of mastering AI prompting and iteration, citing CJ Fletcher's dedication to refining AI-generated art. Kyle encourages viewers to explore AI tools like ChatGPT, Luma, and Midjourney, stressing that consistent effort yields better results. He also shares details about his upcoming AI Office Hours on LinkedIn and Pate's "Demystifying AI" session in the AI Salon. Learn more about AI on TikTok: https://tiktok.com/@aiLearningLab. #AI #ArtificialIntelligence #BusinessStrategy #CreativeProfessionals #AIArt #Prompting #ChatGPT #Midjourney Chapters: 00:00:00 Introduction And Welcome 00:02:30 Thursday Night Live 00:05:00 Ai Salon Experiment 00:06:12 Renaming Irregulars Channel 00:07:07 Everything Disappeared 00:08:12 Vicki The Community Manager 00:10:29 Tariff Math Conspiracy 00:11:37 Irregulars Image Fun 00:13:29 Ai Learning Lab And Irregulars 00:15:43 Ai Conversation Topics 00:17:36 Standard Operating Procedures 00:18:56 Gen X And Technology 00:19:46 Business Threats From Ai 00:22:17 Wife Hates Ai Talk 00:26:44 Kelly Camp's Advice 00:28:10 Leah Fasten's Photography 00:33:43 Women In Online Communities 00:36:38 The Changing Competition 00:41:02 Reinventing Businesses With Ai 00:42:13 Midjourney And Chatgpt Image Quality 00:44:52 Ai's Reflection Of Input 00:46:07 Cj Fletcher's Artistic Goal 00:49:06 The Key To Good Prompts 00:51:01 Ai Office Hours On Linkedin 00:52:42 Pate's Demystifying Ai Session 00:53:43 Chatgpt Voices And Image Generation 00:55:09 Business And Ai Strategy 00:56:00 Sketch To Image To Sora 00:57:54 Creating Ai Videos With Luma 00:59:35 Ai's Impact On Business 1:00:12 Gemini And Search History 1:01:33 Farewell And Upcoming Eve

Chapters

Transcript

0:00 mode. Um, which song do we want to sing
0:03 for the people?
0:09 [Music]
0:15 [Music]
0:23 Um, my seem to be wanting to see
0:28 [Music]
0:39 in a westerly
0:43 direction. This car is my
0:47 [Music]
0:49 train. I've been driving. I've been
0:53 wondering what it is I'm running from
0:56 again.
0:59 Feel like an 80y old
1:03 man hold on and on to
1:07 29 up ahead on that
1:12 horizon is California
1:15 [Music]
1:18 [Applause]
1:22 line up ahead of trucks carrying a wide
1:25 load.
1:27 Preab house cut in
1:31 half. Cute little front door and two
1:34 windows. My
1:35 lord ain't sure whether to cry or
1:39 [Music]
1:42 laugh. You see, I broke a home up myself
1:45 once.
1:47 As I stumbled to that
1:51 door, I read a note by the dawn
1:55 light said, "Don't you come around
2:00 here
2:03 anymore." Well, I've had
2:07 enough of this freedom all
2:11 around. Never was good with
2:14 [Music]
2:15 decisions. At least that's what I've
2:17 been told.
2:21 [Music]
2:30 Good evening, good people of the Tik Tok
2:33 and the YouTube and the X and the
2:37 Twitter and the LinkedIn and any of the
2:40 social networks where you may be finding
2:43 this luscious, luscious
2:47 content. This is what you would call a
2:49 media operation.
2:52 Uh, I'm what you would call talent on
2:55 the media
2:58 operation. And
3:01 uh, it's Thursday night. It's April
3:05 3rd. The world, the stock market
3:09 exploded today. People are losing their
3:11 [ __ ]
3:12 [Music]
3:14 minds. I saw I saw a really funny Tik
3:17 Tok today. It was just like it it it
3:21 encapsulated how I am just basically
3:25 like someone said some really bad news
3:27 to some woman about what was going on
3:29 and she's like uh he's like no reaction
3:33 and she's like no I've disassociated I'm
3:36 just watching it
3:37 [Laughter]
3:38 [Music]
3:46 now. You're not. What am I
3:51 not? It's Friday
3:55 [Music]
3:57 Eve. No, it's Thursday
4:00 Eve. Oh, you're a
4:02 [Laughter]
4:11 riot. You're a riot. Thank you.
4:16 Thursday is Friday
4:18 Eve. Did I say it was
4:21 [Music]
4:26 Friday? It's the new glasses. It
4:28 actually is the new glasses. I'll tell
4:30 you why. If I look at this screen, which
4:33 is where I share my
4:35 [ __ ] I can see if I look over there,
4:39 which is the where I see the YouTube
4:41 comments and the LinkedIn comments, it's
4:44 just beyond the focal length of these
4:46 glasses. And so it's just all blurry. So
4:49 if you see me like leaning off screen
4:51 like this, it's so I can read things
4:53 like you're a riot instead of you're rot
4:56 or you're a knot or whatever I thought
4:58 it said.
5:00 Wait. Okay. Thanks, Kyle. I got that
5:02 prompt to work. Oh, awesome. Steo. So,
5:05 Steo was part of an experiment today.
5:07 Leah Fasten and I on the uh on the uh AI
5:13 Salon they call it. Um we
5:16 experimented for the first time with
5:19 going live within mighty networks within
5:21 the mighty within the AI salon community
5:23 site.
5:25 um because we'd talked about it for a
5:26 while, but we were at a subscription
5:28 level where you only had 20 hours a
5:30 month that you could go live. And so
5:33 like if I was going to go live within
5:35 it, I'd eat up that 20 hours a month in
5:37 a week or two, right? So So that wasn't
5:39 good. So we just never used it. Um but
5:42 now we're upping our subscription, so
5:44 we're going to get unlimited streaming
5:46 hours. So that's cool. And then um we
5:50 will um probably
5:55 It it kind of does look like Tik Tok
5:57 might go away. So, what I need to figure
5:59 out is can I stream on YouTube and on
6:02 Mighty Network simultaneously. And if I
6:04 can, then this will probably go live
6:08 within the Irregulars channel, which by
6:10 the way, if you tried to find it today,
6:12 I renamed the Irregulars channel AI
6:16 Learning Lab and Irregulars. So, if
6:19 you're trying to find this, it's not
6:20 called Irregulars anymore on the on the
6:22 AI salon Tik Tok pin. If Tik Tok goes
6:26 away this weekend, follow us on at Yeah.
6:29 on YouTube. The the channel is learning
6:33 lab-ai on YouTube. All right. So, go
6:36 there now and
6:37 [Music]
6:45 subscribe. You can get that adjusted. I
6:48 did. They were mad about it, but super
6:50 happy in the end. Oh, that that that
6:53 distance thing that it's like not far
6:55 enough away. Yeah, they they I think
6:57 they [ __ ] these things
6:59 up. [ __ ] mail order glasses. It's not
7:03 a good
7:04 [Music]
7:07 idea. Oh. Oh my god. Everything
7:11 disappeared for me. There was nothing
7:12 when I clicked on
7:14 irregulars. Wait, what?
7:17 I just renamed it. It should still be
7:19 there. Is it still there? Oh, like if
7:23 you didn't reload your page. Yeah, it
7:25 probably would have made it just
7:27 disappeared. AI learning lab. Yeah, it's
7:29 still there. Oh, wait. I don't want to
7:31 look at that yet. Wait, wait. I don't
7:32 want to look at that. There's something
7:34 I'm supposed to go looking at over
7:35 there. Should I look at it
7:37 now? I put your pick. I put a I put a
7:41 pick in your instant message.
7:45 The channel was
7:52 empty. Oh, I see. Yeah. Sorry about
7:54 that. That probably freaked you
7:58 out. But is all the stuff still
8:02 there? Like all the back stuff? I think
8:05 it is, right? Yeah, there's fierce. It's
8:08 all still there. Sorry about that,
8:11 Vicki. I should probably, you know,
8:15 Vicki is the community manager of the of
8:18 the of the AI salon and does a fantastic
8:22 job. She does a bangup job.
8:24 Uh I, as the founder of of the AI salon,
8:29 have login access to all this [ __ ] And
8:32 you know me, I just do
8:35 [ __ ] It probably it probably would have
8:39 been swell had I told Vicki that I was
8:42 doing
8:43 [Laughter]
8:47 that. Wait, not for
8:50 you? Oh, I'll go purge some
8:53 cookies. Wait, that channel's still
8:56 going. Is it still called Irregulars,
8:57 Vicki, or is it called AI Learning Lab
8:59 and Irregulars?
9:09 [Music]
9:10 [Applause]
9:11 [Music]
9:21 producer Brandon rules. We don't need no
9:24 stinking
9:26 rules. Well, sorry about that. Yeah,
9:28 you're gonna have to you're gonna have
9:30 to blow your cookies cookies out. Sorry,
9:32 YouTube logged me out. Oh, it's still
9:35 called irregulars. Yeah, that's
9:36 definitely a cookie thing or a cache
9:38 thing. Something like
9:40 that. That's That's why it's not there
9:42 because it's it's not called that
9:43 anymore.
9:45 [Music]
10:03 I thought you fired me. No, no. I love
10:06 you. I just I just did an irresponsible
10:09 thing and renamed something without
10:10 telling
10:18 you. You're going to blow your cookies
10:21 up. This is a strange conversation.
10:23 [Laughter]
10:28 Oh
10:30 man. So, rumor has it that they wrote
10:33 all the new tariff math with chat GPT
10:36 and apparently it got a couple of major
10:38 things
10:39 [Laughter]
10:46 wrong. What did I walk into? It's not
10:49 good, John. It's not good.
10:53 [Music]
10:57 You you know how when you're looking at
10:59 something that was written by Chat GPT
11:01 that someone else wrote where you're
11:02 like, "Oh, oh, that's chat GBT."
11:05 Apparently, all of the internet figured
11:08 that out with some of the tariff
11:11 math. I don't know if it's true, so it
11:14 may not be, but if it is true, that
11:16 makes me that makes me giggle.
11:19 It's like that lawyer that wrote the
11:20 legal brief and gave it to a judge and
11:22 the judge is like, "None of these cases
11:24 actually exist." And he's like, "Oh
11:26 yeah, I wrote that in
11:28 chat except it's the
11:31 [Laughter]
11:34 government." That's awesome. All
11:38 right, this is a good time to look at
11:40 the irregulars image. Okay, so what do
11:43 we have here? Why isn't Kyle in the AI
11:46 learning lab? is 15 minutes late. That's
11:48 like three years in GBT time. You're
11:51 fine-tuning my heart. The rate limited
11:54 soul. Nice. The dog singing. Okay, but
11:57 this slaps. I'm crying and I know why.
12:00 Is the dog harmonizing? I think I just
12:02 saw
12:05 EGI. Should we tell him he missed the
12:07 meeting? Let the man cook. Oh man. Oh,
12:12 there's a whole pile of these. Where's
12:15 Kylie? He's over an hour late. He's
12:18 falling into short form content
12:25 again. Oh, you all are
12:32 awesome. Wait, where where am I this
12:35 time? If I skip this meeting every
12:37 parallel universe, do I actually miss
12:39 it? That's really good. Sorry I'm late.
12:42 My digital tin tried to delete me from
12:44 version control. Classic Kyle. Where's
12:47 Kyle? You guys are awesome. I assume
12:51 this is all chat GPT, huh? Chat GPT.
12:54 Yeah, that animation style is kind of
12:57 their default animation style. It's
13:02 interesting. This one's your favorite.
13:05 Where's Kyle? Previously on Tech on
13:07 Kyle's Week in Tech. I bet he's under
13:10 cover at a prompt cult. You know, the
13:12 ones that worship the sacred
13:15 syntax. Sorry I'm late. My Roomba tried
13:18 to unionize then demanded chat GPT API
13:21 access. That's pretty
13:22 [Laughter]
13:26 good. Oh man, love
13:29 it. Y'all are swell. So that channel is
13:33 now called AI Learning Lab and
13:35 Irregulars. I put it at the top again.
13:38 We had we had um slid our way down to
13:41 like fifth and I wasn't I wasn't putting
13:45 up with it. So I moved us to the top and
13:47 renamed it and deleted it from Vicky's
13:50 computer except for Vicki. Vicki still
13:53 sees it
13:57 fifth. Sorry
14:01 Vicky. No way. We spent long hours
14:03 making those cartoons.
14:08 Oh, the government isn't allowed to use
14:10 chat GPT. They use co-pilot and it
14:13 [Laughter]
14:20 shows. That's the deal. It changes every
14:22 week. Yeah, I know. I just rechanged
14:25 it and I randomly put myself at the top.
14:33 You can, seriously, Vicki, you can
14:34 actually once you get your um your
14:37 left-hand navigation sorted again, you
14:40 can move it to wherever you
14:41 want. Oh, man. The sign said, "Let's
14:44 delve into tariffs." Exactly. Let's
14:47 delve into the tapestry of
14:49 [Laughter]
14:53 tariffs.
14:55 Oh, but it's not Sunday. It changes on
14:58 Sunday. I listen, I'm a rule breaker,
15:01 man. I'm just a rule breaker. I drive my
15:04 son [ __ ]
15:06 crazy. He drives me crazy, too. He's
15:09 like, "That's not That's not what That's
15:11 not what the manual say. That's not what
15:12 the manual says." I'm like, "I don't
15:14 care what the manual says. We're going
15:15 to do it like this, and then I'll [ __ ]
15:17 something up." And he's like, "The man
15:19 the manual said not to do it that way
15:21 because if you did it that way, you you
15:23 would [ __ ] it up like that.
15:32 Wow, that's really weird, Vicki. It's
15:34 definitely You've got some sort of
15:35 weirdass cash thing going on. I'm with
15:38 the
15:39 twins. Sorry about that. Oh,
15:42 [Music]
15:44 well. All right. So, I So, I I I want to
15:47 talk about something tonight. Oh,
15:49 really? Don't you talk about something
15:50 every
15:52 night? No need to get testy. I know
15:55 you're defending Vickiy's honor here,
15:57 and that's absolutely appropriate, as
15:59 you
16:01 should. I was a heathen. I I was a
16:04 digital heathen today. I I will admit
16:07 that. I didn't know it would totally
16:10 [ __ ] up her navigation, but you know,
16:15 uh but I did know I was I was I was
16:17 acting irrationally.
16:23 What are you going to
16:24 do? Okay. Uh, meanwhile, an 87year-old
16:29 Philadelphia tortoise named Mommy has
16:31 become one. Really? 97year-old tortoise
16:35 got pregnant? Is that some sort of AI
16:38 remarkable thing or just a weird fluke
16:40 of
16:41 nature? I see all this as us watching
16:44 our parents' generation
16:47 trying last ditch effort to ruin it all
16:50 for us. I like
16:54 turtles. But did you document it? Yeah,
16:58 I documented. You know how I documented
17:00 it, Vicki? I mentioned it on a recorded
17:03 um video live broadcast right now. So,
17:06 yes, it's documented.
17:10 [Music]
17:36 I need an
17:37 SOP. Vicki needs her SOPs. If you don't
17:41 know what an SOP is, welcome to the ADD
17:43 club. Standard operating procedure.
17:48 standard operating
17:50 procedure is is uh is something. So
17:54 listen, we've got a $20 million
17:57 production studio here,
17:59 right? You know what it would have cost
18:01 us to have standard operating
18:04 procedures? 21 million. We had a cap of
18:07 20 million. Like I I swear to
18:10 God, priority one was let's get the
18:12 studio right. We spent $20 million. The
18:15 next thing we were going to do was
18:17 standard operating procedures. And we we
18:19 just hit the cap. It's it's like a it's
18:21 like a basketball team or an F1 team.
18:23 When you hit the cap, you hit the cap.
18:24 There's nothing you can do. We hit the
18:26 cap. We're not the Yankees. You can't
18:28 just blow through the cap like the
18:30 Yankees, you know. So, you know, when we
18:34 budget next year, Vicki, if we if we can
18:37 get that additional million in funding
18:39 and if if it stays at the same priority
18:42 level, we will have thick binders. Many
18:50 binders. Ah. Oh my god. Adorable. What's
18:53 your dog's name? Champy. That's Champy.
18:56 All right. Gen X is the only generation
18:59 who knows how to use tech. We have to
19:02 teach our parents and our kids. Honest
19:04 to God. Honest to God.
19:07 I I was talking there was some reporter
19:10 at the CEO dinner
19:12 tonight and he was like he was like I
19:16 don't really know how to use this AI
19:18 stuff. I'm like
19:20 really? You're like you're you're
19:23 writing on business for a business
19:26 journal
19:28 startups. Yeah. Yeah, they're all doing
19:30 this AI stuff.
19:31 Yeah. Yeah. We don't really use it. It
19:35 was funny. It was funny. I said, so when
19:37 I do the CEO dinner, I we all have to
19:40 get up on stage and we say who we are
19:41 and what we do and then we have an ask
19:43 for the community. And so my ask and it
19:46 was it's kind of the stuff I want to
19:47 talk about
19:48 tonight. My ask for the community was
19:51 who feels that their
19:53 business is is going to be in direct
19:57 threat because of AI, right? And and
20:01 what are you going to and what are you
20:02 doing about it? Like are you doing
20:04 anything about it? And I said, if you
20:06 know, if anyone's got thoughts on that,
20:08 come talk to me. And then he he got up
20:10 to introduce himself and he said, I I'm
20:13 what was his name? Max. I'm Max and I
20:16 work for this publication and uh I think
20:19 I think I work for one of those
20:21 businesses Kyle was talking about it's
20:24 gonna be decimated. I was
20:28 like,
20:29 "Yeah,
20:31 yeah." So, anyway,
20:34 um,
20:37 okay, Millennial here. No need for a Gen
20:40 X
20:44 tutorial. Still a boomer after all these
20:48 years.
20:50 Oh, did you get out or or to sit at the
20:53 kids table? No, I did my homework. So, I
20:55 was at the I was at the management
20:57 table. And you know what we talked about
20:59 at the management table?
21:04 AI. You know why? Cuz I was
21:08 there. We're not We're not having a
21:10 business conversation and not talking
21:12 about
21:14 AI. I'm like, "Have you seen the cool
21:16 new picture
21:17 thing?" I showed them all my magazine
21:20 covers. They're like, "Wait, it does
21:22 that? It does that now, huh? I should
21:27 really use chat GPT more, shouldn't I?
21:33 Huh?
21:35 Oh, it is still we are
21:39 still this shocks me to say, but we're
21:41 still very early. There's still a lot of
21:44 people not using this. A lot of people
21:46 don't know what's coming. They don't
21:48 know what's here.
21:50 And and listen, I'm in a room full of
21:55 entrepreneurs,
21:56 right? Two years ago, I was the only guy
21:59 talking about AI. A year ago, there were
22:02 four or five. Now, it's like more than
22:05 half of the companies being introduced
22:08 are AI
22:11 companies. So, it's shifting, but it's
22:13 like it's it's remarkably slow.
22:15 Remarkably slow. All right. So, here's
22:17 what I want to talk about. My hate wife,
22:20 my my wife hates it when I bring up AI.
22:23 I
22:25 I have taken a no prisoner prisoners
22:29 Well, you know, I'm running this [ __ ]
22:30 channel, right? I've taken a no
22:33 prisoners attitude. I like I think there
22:35 should be no shame in talking about AI
22:38 all the time. None. There shouldn't be
22:40 shame in it. And if the people around
22:43 you are like, I'm tired of hearing about
22:46 AI, Gareth.
22:49 Gareth. Gareth, could we not? Could we
22:52 just have dinner and talk about macaroni
22:54 and
22:55 cheese? Gareth. God, why do you always
22:58 have to talk about
22:59 AI?
23:02 Gareth, keep talking about
23:07 it. Now, listen, I'm no marriage
23:10 [Laughter]
23:14 counselor, but I just I like I do it in
23:17 my house. No one here wants to [ __ ]
23:19 hear it anymore. They're done. They're
23:22 done. I'm like, "Hey, Zack Ali." They're
23:24 like, "What? Another AI thing?"
23:27 Yeah. And I show them. They're like,
23:30 "That's
23:32 interesting." I'm like, "Do you do you
23:35 have a tongue? Could you use
23:38 it?" That's interesting.
23:43 [Music]
23:45 Like I need to get him into an acting
23:47 class. Learn to use your mouth
23:53 parts. Oh my god. So close. They hate it
23:57 until they need it. That's my exact
23:59 point. The reason to keep talking about
24:02 it is there's going to be a point at
24:05 which and it'll happen with your wife.
24:06 It'll happen. I don't know if you have
24:08 kids. It'll happen with your friends.
24:10 The ones that are like, "Girl, we're
24:12 Could we not at dinner? Could we just
24:15 order our jalapeno poppers and and a
24:18 frozen margarita, please? No
24:20 salt." Makes my lips chapped.
24:24 Um, at some point at one of those
24:26 dinners or at the dinner table,
24:29 someone's going to have gotten fired or
24:31 someone's gonna say, "Well, Jenny got a
24:35 promotion above me and they said it was
24:38 cuz Jenny learned AI
24:41 and Gareth, could you teach me
24:45 AI?" And they will say it like that.
24:48 [Laughter]
24:51 And then you're in the position of
24:53 power, dude. Then you're in the position
24:55 of power. You could choose not to teach
24:58 them. You could go,
24:59 "Well, I could teach
25:01 you. I've been trying to teach you for
25:04 two years
25:06 now. And what have I gotten? Little
25:09 little flicks away. Little let's let's
25:11 move it along, Gareth. Let's not talk
25:13 about AI, Gareth."
25:16 You can get fullon
25:18 indignant and then you leverage it and
25:21 you
25:23 say, "I get to watch what I want on TV
25:26 for a whole week. I own the clicker."
25:30 Right? You do something like that, you
25:31 do a power move in a marriage, a full
25:34 week of clicker control. That's [ __ ]
25:36 insane. It's unheard of. It's
25:38 unprecedented. It's never
25:41 happened. That's the kind of power
25:43 you'll wield. So keep talking about AI.
25:46 [ __ ] them. [ __ ] them
25:50 all. I've also been talking about it for
25:53 two plus years, but before that it was
25:55 machine learning. Yeah, you're you're a
25:57 little see you're a little geekier. So
25:59 you know, you were probably talking
26:00 about weights and embeddings, honey.
26:04 They there there's a new model there's a
26:06 new algorithm for embeddings that's
26:08 really exciting and it automatically
26:09 generates the weights and you don't have
26:11 to
26:12 manually Yeah, that's that's got to be
26:14 rough. I can see why they I I can see
26:17 why they there's an issue at home. Yeah,
26:20 but you know, good for you. You you be
26:23 you. [ __ ] them. Okay, we're spicy Kyle
26:27 tonight. Did they serve Bllandons at the
26:29 CEO dinner? No, but I did have two
26:31 bourbon mules.
26:33 So, so I'm probably a little loopy. I
26:36 don't feel loopy, but I'm a little loose
26:38 lipped, if you know what I mean.
26:45 Be annoying. This is from Kelly Camp
26:46 Source Camp. This is a woman who is I I
26:50 I swear to God she is single-handedly
26:53 transforming the city of Dallas into AI
26:56 literate. Like you watch the city of
26:58 Dallas is going to be more AI literate
27:00 than than San Francisco in about a year.
27:03 And and Kelly Camp is the reason why.
27:06 She says be annoying at dinner parties,
27:08 networking events. It will pay off.
27:10 She's got a career based on just living
27:14 into
27:17 that. She She's done it in bank line.
27:20 You've done it in bank lines, right?
27:21 Like you've been in bank lines. People
27:24 are like just minding their own
27:26 business. Hey, you know what's going on
27:28 with AI? You want to see a cool parlor
27:35 trick? Oh, one of my first experiments
27:38 with AI is on Facebook. Oh, that's cool.
27:40 Jeff, I can't click on it, but people in
27:43 the in the YouTube can. You should go
27:45 click on it. Yeah,
27:49 everywhere. Okay, here's here's what
27:52 we're going to talk about.
27:53 And Kelly, this is particularly
27:57 um excuse
28:00 me, I think you'll find this
28:02 particularly interesting for your
28:04 business. Okay.
28:11 So, was talking with Leah Fasten today.
28:13 So, Leah is my co-founder of the AI
28:15 Salon, which why don't you go ahead and
28:17 throw the banner the AI salon banner up
28:19 there, um Brandon, while we're at it.
28:23 Go there. If you're not a member of the
28:25 AI salon, go to that URL, the
28:28 salon.ai, click on join our community,
28:31 and then do that. Join our community.
28:33 There's like a little sevenstep welcome
28:36 process. And if you're like me, you'll
28:38 do like, you know, one, two, five, and
28:42 then you'll say, "I'll get back to the
28:43 other ones." And then you never will. It
28:45 doesn't matter. But if you do all seven
28:47 of them, you get a
28:48 badge. So get a badge. be an Eagle
28:53 Scout. Like, I ended at Weeblows. That's
28:56 That's how sad this state of affairs is.
28:59 I got out of Cub Scouts,
29:01 but never really made it to Boy Scouts.
29:04 I I I we blowed
29:05 out. It's like It's like middle school
29:08 for the scouting scouting
29:12 division. Chemical farmer. I use chat a
29:15 lot, but I struggle with building fully
29:16 fleshed out solutions to solve a
29:18 problem. Yeah, it's still janky. AI is
29:22 still janky. If if you're not, you know,
29:25 even if you're coding, it's still janky.
29:27 It's and it's a mess and it's
29:28 inconsistent. And something that worked
29:30 a week ago doesn't work this week. I
29:32 whatever. I don't know. I Yes, I agree.
29:38 Okay. Oh, Lord Digital Gods with a super
29:42 sticker. Thank you, Lord Digital Gods.
29:45 That's generous of you. You're You are a
29:46 generous man. I appreciate it as always.
29:49 Lord Digital Gods, also speaking of
29:51 people building cool [ __ ] with AI,
29:53 figured out a
29:56 way. I I used to be doing
30:00 this in a poor way. He figured out a way
30:03 to take the YouTube transcripts from
30:05 these lives and turn them into like
30:07 title, description, and
30:09 chapters. He worked on that for a good
30:12 goddamn long time because these tools
30:14 are really janky. So anyway, all
30:20 right. AI killed the
30:24 economy with tariff
30:27 messups. Oh yeah, that's what they're
30:29 going to do. They're going to get caught
30:30 for using chat GPT to to write tariff
30:33 stuff and then they're going to blame AI
30:35 and then it's going to be a reason to
30:37 kill AI. That's that's actually a good
30:39 conspiracy theory. Okay, here's what I
30:42 want to talk about. So, I'm talking with
30:44 Leah Fasten. Leah Faston's been a
30:46 professional photographer for more than
30:49 20
30:50 years. She and I started the AI salon
30:53 because I was making these Kyle Shannon
30:56 dreams, all those silly images of me
30:58 from that I did back in 2022. I was
31:00 doing them at the time and she she
31:02 reached out to find out like how are you
31:05 doing those? What are you doing? What
31:06 tools are you using? And so we talked
31:09 and and you know more than talking about
31:11 the technology, we just talked about
31:14 this AI stuff and what's going on and
31:16 what's going to be the future of
31:17 photography and all that sort of stuff.
31:19 And so we started the salon
31:21 together and Leah is like incredibly
31:25 smart, incredibly talented with the
31:27 photography stuff and she's been really
31:31 oscillating between um you know this AI
31:36 stuff's the greatest stuff ever and then
31:38 but then it was like yeah but it can
31:40 replicate my style really easily. No,
31:42 but photography you know I've still got
31:44 in-person things. and she's going back
31:46 and forth and back and forth. And in the
31:49 past, I don't know, 6 months or so, it's
31:52 become quite
31:54 clear that any of us can take any style
31:59 that we want and replicate it. In fact,
32:03 if you go look at there, there was a on
32:06 Twitter three days ago,
32:09 someone put out a Kentucky Fried Chicken
32:13 ad that was all AI generated and
32:15 everyone was like, "Oh my god, look how
32:16 good the AI generated stuff is." Well,
32:19 it turns out what they did was they took
32:22 an existing Kentucky Fried Chicken ad
32:25 that was created with a real
32:28 photographer and a real like a real film
32:30 making crew and they just matched it
32:32 shot forshot and then put it out as a
32:35 demo reel of their own thing. Um, and
32:38 that came out today. So,
32:40 but it came out today that well that
32:43 that was a ripoff of this other these
32:45 other people's intellectual property.
32:47 Now, it I assume it was just done as a
32:50 demo, but like the AI influencers took
32:53 it as, "Oh, look how great this is." And
32:54 then it turns out they got egg on their
32:56 face because, you know, he just
32:58 basically stole shot forshot a
33:00 traditional filmmaker's work. But the
33:03 point there
33:04 is you're just going to people are going
33:07 to be able to copy your work in film, in
33:09 video, in music, in
33:12 writing, all of
33:14 it, trivially
33:18 easily. And so, so Leah was telling me
33:21 that she's got a new section on her
33:23 website. She's got the photography
33:25 section and now she's got the AI
33:27 section. and she was talking about the
33:29 product and how she's going to market it
33:31 and who she's going to market it to and
33:33 it was all good stuff, but like there
33:35 was this thing that kept hitting me that
33:37 kept just [ __ ] banging me in the
33:41 head and it's this Leah Leah told me
33:43 this this thing once about communities
33:46 about online communities in particular
33:48 and and being a
33:50 woman and because we were talking
33:53 about you know what do we want the
33:55 values of the salon to be and you know
33:58 how how do how do we have a place that
34:00 makes people feel included,
34:02 right? And what she told me about women
34:06 and online communities is that
34:09 um if it is not conducive for
34:13 them, they won't tell you. They will
34:17 just
34:19 slowly disappear into the background.
34:21 They will just slowly back out and just
34:24 be gone. And you won't know it. It's not
34:26 a loud quitting, right? It, you know,
34:28 they talk about quiet quitting in
34:30 work. And so, when she was telling me
34:32 about her photography site or or, you
34:36 know, this choice of her having, you
34:38 know, the the in-person photography as
34:41 an offering and this AI stuff as an
34:43 offering.
34:47 First, it struck me she's really [ __ ]
34:51 lucky that she started learning this
34:54 stuff two years ago and has gone through
34:56 the cycles of mourning and loss and
35:00 like, "Oh, this is really exciting. Ah,
35:02 this is [ __ ] terrifying. Oh, this is
35:04 great. Oh my god, this is the worst
35:06 thing
35:07 ever." That
35:10 emotional, you know, wash, rinse, and
35:12 repeat cycle.
35:15 I think every knowledge worker is going
35:17 to have to go through some version of
35:19 that and it's not going to be
35:21 easy. So, so a thing that hit me was
35:24 she's she's in a really fortunate
35:27 position that she can offer this and she
35:30 knows how to do it. She knows what it
35:32 is. She she's got her point of view on
35:34 it. She understands her point of view on
35:37 copyright. But that that image of women
35:40 in a community that that doesn't have
35:42 the right values just slowly slowly
35:45 backing out or just, you know, they just
35:47 don't come back,
35:50 right? I felt I I felt like that with
35:53 her photography customers that that's
35:55 what's going to
35:57 happen. That they're not going to call
35:59 Leah up and go, "Hey, Leah, we're not
36:02 hiring physical photographers anymore."
36:04 You know, Jenny's cousin Bob went to the
36:08 AI learning lab and learned how to make
36:10 images in midjourney, so we're good.
36:12 Now, they're not going to call her.
36:15 They're just going to slowly back out.
36:18 And I feel
36:20 like service professionals like
36:22 photographers and illustrators and then
36:25 and then agencies and creative agencies
36:28 and then if you think about it, any kind
36:30 of knowledge work
36:38 The
36:40 competition, the competition's not going
36:43 to
36:44 be the money from these companies going
36:47 to other
36:49 competitors. It's just going to be a a
36:52 slow retreat of hiring these
36:55 companies. And so, so I came up with a
36:58 with with an idea that we we sort of
37:00 kicked it around. And here's where we
37:02 landed that that I I think ultimately
37:04 she liked this and I think this could be
37:06 really
37:06 cool and it's this. So in her case, I'll
37:10 just do it for her um specifically, but
37:12 I think you could totally genericize
37:14 this
37:15 out. So step one is you have to get to
37:18 the point that you
37:21 understand what AI can do that was your
37:25 traditional
37:27 business. Like is it 60% as good? Is it
37:30 100% as good? Is it 200%? Is it 100%
37:33 better than what you currently do? Or is
37:36 it 20% as much as what you do now? You
37:39 have a little bit more time if you have
37:41 that gap. But I would argue that most
37:44 businesses, here's their business. AI is
37:47 probably somewhere in the 50 to 80%
37:49 range, right? And so we all know on this
37:53 channel within a year it's going to be a
37:55 hundred.
37:57 So what we talked about
38:00 was what if she proactively reaches out
38:04 to a handful of customers. So you don't
38:06 start with
38:07 everyone. You start with a handful of
38:10 trusted customers. So customers that
38:11 know her for, you know, 10 years, 15
38:14 years, right? She's in a business that
38:17 is very much relationshipbased. I think
38:19 a lot of businesses are. She reaches out
38:22 to her trusted customers and she asks
38:25 them flat
38:27 out, "Is this AI stuff, where is it on
38:31 your radar? Is it good enough that
38:33 you're starting to think we might need
38:36 not need to do a shoot next year like we
38:39 did this past
38:40 December?" Oh, no. Everything's fine.
38:43 Okay, next client. Are you thinking
38:46 about using AI? Oh, yeah. I mean, I
38:49 didn't want to say anything, but we're
38:51 already kind of doing it and it's kind
38:53 of cool. I mean, you
38:55 know, right? Get a lay of the land.
38:58 Like, proactively reach out to your
39:00 customer
39:02 base and say, "How far away are we?
39:05 Where is it on your radar? Maybe it's
39:08 nowhere on their radar."
39:10 Great. But maybe it is on their radar.
39:13 And again, I don't think they're going
39:14 to tell you.
39:15 So, and and then here's the follow on.
39:18 So, here's the what you do about it. So,
39:21 in Leah's case, she's got the
39:24 photography offering, she's got the AI
39:26 offering, image making with AI.
39:30 So figure out where the customer base
39:32 is. And if it's clear that over the next
39:35 year, they're just going to sort of back
39:37 out of hiring
39:39 her, why not proactively offer them a
39:43 monthly retainer to generate AI images
39:46 for them? So instead of me making photos
39:50 with my camera and editing, you just pay
39:53 me 500 bucks a month, a,000 bucks a
39:56 month. I didn't we didn't get into
39:57 details. I don't I don't give a [ __ ]
39:58 what she charges, but you know, whatever
40:00 she whatever whatever is fair for
40:02 her. And for that 500 bucks a month, you
40:06 get up to 20 images for whatever
40:11 projects you
40:12 want and just and if you if you sign up
40:15 for a year, I'll give it to you for 400
40:18 bucks a month. Okay, cool. Great. Yeah,
40:21 let's do that. And then that way she's
40:23 converted rather than someone just not
40:25 being there and not hiring her next
40:28 December. She's got some revenue coming
40:30 in for that. And what she can offer
40:33 them, which no one else can offer them,
40:36 is she's Leah Fasten. They already trust
40:39 her. They already know her. They know
40:40 she's got integrity. They they know
40:42 she's got
40:45 professionalism. and she can
40:47 legitimately say, "I'm going to bring
40:49 that same work and creative ethic to AI
40:53 that I brought to digital
40:55 photography, that I brought to film
40:59 photography." So that's the idea that
41:02 every business, whether you're a one-man
41:05 shop, a 10person shop, a thousand person
41:07 company, should be looking at here's our
41:10 business today. Here's the business
41:13 model. Here's the
41:16 um processes. Here's what we do. Here's
41:20 what they pay us money for. Here's why
41:22 they pay us that money. In the case of
41:25 an agency, they're paying us time and
41:27 materials. If we have 50 copy
41:29 copywriters sitting in a
41:31 pit, working 40 hours a week, they pay
41:34 us $140 an hour for every one of them.
41:37 That's how we make our money. Understand
41:39 what that
41:40 is. and then look at where AI is and say
41:44 if I were going to reinvent this
41:45 business, how would I do it? How would I
41:48 attack this with
41:52 AI and then just create that as a
41:54 separate offering? And you can start
41:56 marketing that. But you can then take
41:59 that to your existing customer base and
42:01 say, "Hey, how close are you to firing
42:04 us because this
42:07 exists?" So anyway, that's that. What do
42:10 you think?
42:13 thoughts. I love that for Leah. I know.
42:15 Isn't that
42:17 cool? Plus, midjourney and chat GPT
42:20 generate crappy images unless you ask
42:23 for anime. That's not true. That's not
42:25 true, Sunny. It's not
42:30 true. It is not true. You do you do need
42:33 to know how to prompt them. But again,
42:35 that's a thing where the advantage for
42:38 Leah is she spent two years figuring out
42:42 how to get
42:44 midjourney to create images that are in
42:47 her
42:48 style. Like very personal to her. Like
42:50 like that kind of stuff is very subtle.
42:52 Like how she frames people in the you
42:56 know in the frame, how she does her
42:58 post-processing, all that sort of stuff
43:00 is very very subtle and personal. So,
43:03 she knows how to slay it with that with
43:07 midjourney. And what she can promise to
43:10 clients is, I'm going to give you images
43:12 that don't look like AI. I'm going to
43:15 give you images that look like what
43:16 you're used to. I understand your brand.
43:19 And then potentially, she could even do
43:21 things like maybe she creates custom
43:24 brand kits for companies to be able to
43:27 go make their own images in their own
43:30 style, right? She could do that really
43:32 well. again, she's got credibility for
43:34 it. So, there's kind of a whole
43:36 potential new area of business for her.
43:40 But, but it just like I got this really
43:42 sinking feeling when I was talking to
43:43 her that that that visual of people just
43:47 sort of shrinking into the background.
43:49 And those are customers. That's revenue
43:52 just shrinking into the background. The
43:54 next wave is people figuring out they
43:57 don't really know how to prompt, right?
43:59 And that's the other thing, source camp,
44:01 right? again, like I feel like if you're
44:04 hanging out on this channel, right, if
44:06 you've got the tolerance for this, then
44:09 you're motivated to learn something
44:10 about
44:12 AI. A lot of people don't have that. So
44:16 all of us that are figuring out our own
44:18 little special recipe for how we do
44:20 prompting and how we get
44:22 results that gets more and more and more
44:25 valuable as as lots of people come on
44:28 and they're like I'm using these AI
44:30 tools and they don't I I hear this all
44:32 the time. People are like I I use AI
44:34 tools and I don't get the results you
44:36 get. And I'm
44:38 like, okay, but are are you
44:41 spending six, seven, eight hours a day
44:45 [ __ ] around with this
44:48 stuff? No.
44:52 Okay. I guess that's the journey. My mom
44:55 is an artist and I asked Chat JPT to
44:56 generate something on my mom's style
44:58 from her website and it needs
45:00 finetuning. Well, that's so that
45:02 happened that's happened many many times
45:04 with my wife as well. My my wife's an
45:06 abstract artist and she does these very
45:09 flowy kind of paintings and they're
45:10 they're very organic and Chachi PT can't
45:14 quite get it and like every time I try
45:16 something she's like eh nah nah that's
45:17 not it and occasionally something will
45:19 come out that's kind of there but if she
45:23 wanted to to learn midjourney in her
45:26 style like if your mom who's an
45:28 artist wanted to figure out how to
45:31 replicate her style she could do it
45:33 right but yeah
45:35 It's the the
45:37 the tropes about
45:40 AI are that it just squirts out
45:45 [ __ ] which is right. Right. If you just
45:48 push the button, give me an image of
45:50 this kind of art or, you know, let me
45:52 upload a picture, make something that
45:53 looks like that, it's going to give you
45:55 something shitty.
45:59 But real artists that I know that are
46:01 using these
46:03 tools, they're not just pushing a button
46:06 and outs squirts crap. They're
46:07 iterating. If you uh uh CJ Fletcher,
46:11 who's who's in the AI salon, he he runs
46:14 uh uh two different clubs within within
46:18 the AI salon, and he's an artist, and
46:20 his goal is to be in MoMA in five years,
46:22 which I think I love that goal.
46:25 He is
46:26 maniacal maniacal about his prompting
46:31 and he he iterates
46:33 like hundreds of times for a single
46:36 image. He'll iterate and iterate and
46:39 iterate and work on just subtle changes
46:41 in the prompt, subtle changes in the
46:43 image, subtle da da da da da. Then he'll
46:46 combine images. Then he'll hundreds and
46:49 hundreds of variations until he gets
46:52 something. He has a level of control
46:54 that he's shooting for that he gets to.
46:57 So you can absolutely treat
47:00 AI like an art
47:03 medium. But if you just give into the
47:06 fact that well it's just crappy at that
47:08 stuff. Well then
47:09 it AI will be here here's the brilliant
47:13 thing about AI. AI is absolutely a
47:16 reflection of your input.
47:20 So if you give it lazy in, you're going
47:23 to get lazy
47:24 out. If you really want to create art
47:27 with it, you can absolutely create art
47:29 art with it. It's crazy though. But
47:32 really good point. Thank you for sharing
47:35 that. Your promptability is what people
47:39 be known for. Yep. I've gotten
47:41 midjourney rep to replicate my style so
47:43 that I can create a mockup. Very cool.
47:45 I'm terrible at visual stuff, but I've
47:47 got my writing style escalating nicely.
47:51 That's that's the other
47:52 thing. One of the cool things
47:56 about being good at a a thing or
47:59 two,
48:01 right? Is that you can look at AI, you
48:04 can look at the output of AI through
48:06 your lens, like if you're really good at
48:08 writing a certain
48:09 style, you can look at the output of AI
48:12 and instantly know what's wrong with it.
48:14 And then you can mash it up and mash it
48:17 up and mash it up and you can get it to
48:19 the point where every time you get
48:21 something out, it sounds just like you.
48:23 Yep, that's what I would have written.
48:24 Yep, that's what I would have written.
48:26 You can do that with every single one of
48:28 the AI tools out there. But they all
48:30 take work. And some of them are just not
48:33 there, right? Some of them um depending
48:35 on what you're trying to create, they're
48:37 just not right. Like the physics in in
48:41 most of the video generating tools are
48:44 horrible. So if you want a car to look
48:47 like it's actually rolling and actually
48:49 have forces on it when it goes around a
48:50 corner and it leans just a certain way,
48:54 it's not there right now. Will it be?
48:56 Yep, it will. All
48:59 right. I didn't see get his attention
49:03 show. I don't know what that's about.
49:06 The key to good prompts is more
49:08 information. AI is data driven. So give
49:10 it information. Yes. Give it lots of
49:12 context. Context is everything. Also so
49:15 is feedback which is context. Right? If
49:18 you try to generate something in AI and
49:20 it gives you something shitty, tell it
49:21 it gave you something shitty. It'll get
49:30 better. Oh, I was on a panel the other
49:32 night and Herod D walked by. Oh, that's
49:34 so cool.
49:35 [Laughter]
49:38 CJ's an amazing artist. He really
49:44 is. If you haven't If you haven't talked
49:48 with CJ about how he
49:51 prompts, do yourself a favor and ask him
49:54 about it. It's amazing.
50:06 [Music]
50:10 All right. Context is hard when there
50:13 are character limits. Absolutely.
50:15 Absolutely agree with
50:17 that. Would be nice when criticizing
50:20 Just be nice when criticizing the AI.
50:23 Remember, better to be the cherished pet
50:25 than than a simple battery.
50:28 Yeah, I'm I'm a little smartassy to my
50:31 AIS. I And I do it on this channel for
50:34 entertainment, but it's all going into
50:37 the memory. So, at some point, Chat GPT
50:39 is probably going to kick my ass when
50:42 when when when Quinn is embodied in a
50:44 robot. She's probably just gonna walk up
50:46 to
50:48 me. That's for calling me a clueless
50:51 loser.
50:57 Oh man. All right.
51:01 Um, okay. Let me let me wind this up
51:04 because I'm a little I'm a little crispy
51:05 from the CEO dinner.
51:08 Um, so tomorrow, if you're uh if you're
51:12 new here, I do a thing on Fridays called
51:15 AI office hours on LinkedIn. So if you
51:18 go to LinkedIn, my my handle on LinkedIn
51:21 is Kyle Shannon. Kyle Shannon. Um, and
51:25 you can click on my events and it says
51:27 AI office hours. I've been doing them
51:29 for two years. It's been the same URL
51:31 for two years. So, just go grab the URL,
51:33 throw it in your calendar, and join us
51:35 on Fridays. It's open to anyone.
51:38 Um, what it's ended up being is is like
51:41 kind of a an informally put together
51:43 master class where we've got a core
51:45 group of people that show up to that
51:47 thing that are really doing some kickass
51:51 things in the world using AI. Like some
51:55 of them are in big companies, some of
51:57 them are small companies, some of them
51:58 are, you know, independent people that
52:00 are just figuring new amazing [ __ ] out.
52:05 Um, and it's an incredibly thoughtful
52:08 group. It's really good. So, it's 11:00
52:10 a.m. Mountain
52:12 time on LinkedIn and then I also stream
52:15 it live to Oh, no, I don't. I just do it
52:18 on LinkedIn. Um, or it's actually a
52:21 Google Meet, but the the the hyperlink
52:23 is on
52:24 LinkedIn. Um, so I'll do a reminder for
52:27 that in the morning. Tomorrow night is
52:29 Friday night date night. It is first
52:31 Friday, so it will probably be late
52:33 tomorrow. I'll probably be like 9:00
52:35 like this one. If I can go early, I
52:37 will. Um, but I'm probably going to be
52:39 out doing gallery [ __ ] because that's
52:41 what we do in this
52:42 family. Um, Saturday, Pate is doing a
52:47 demystifying AI session. So, if you go
52:51 to
52:53 um the AI salon and go to events,
52:57 uh, it should be in there. You'll see it
52:58 in there. Or you can go to Pates. What
53:01 is
53:02 Pate's club called? It is called AI
53:06 mechanics with
53:08 Pate. Go sign up for the event there. If
53:10 you want to understand how AI
53:13 works, he's he's he's one of the smarter
53:16 people I've ever met. Um he really knows
53:20 this [ __ ] [ __ ] and he knows it from the
53:21 inside. He knows it for for how it
53:23 works. I'm out here on the outside
53:25 going, "It's magic." And he's like, "No,
53:27 it's
53:29 math." And and we have we have
53:31 compromised. We we have accepted
53:35 mathematical as as what AI is. It is
53:37 mathematical. And so if you want to
53:39 understand how this stuff works, go to
53:41 that. All right.
53:43 Um Monday voice is your backtalking
53:47 annoying. Oh yeah. If you haven't seen
53:49 it yet, go to um chat GPT advanced voice
53:53 and find the new voice Monday. instead
53:55 of a bright uh light blue cloud that
53:58 talks to you, it's a dark storm
54:01 cloud and it's just a bitter nasty
54:06 woman. It's really good.
54:10 Um the other thing I if you haven't dug
54:13 into the image generation stuff. So let
54:16 me let me show you the
54:20 um you know like like these these
54:23 cartoon panels. These are coming
54:25 straight out of chat
54:27 GPT. Like it understands this [ __ ] It's
54:31 amazing. What else we do? Do we have
54:33 anything else in here? Oh yeah, Waking
54:34 Bad. That was really good from
54:41 Vicki. Straight out of straight out of
54:44 chat GPT, the typography, everything,
54:46 the misspelling, of
54:50 course, you know, ads like
54:55 this. It can do photo realistic stuff.
54:59 It can do magazine covers. It's crazy.
55:03 So, go play with that [ __ ] All right.
55:06 And then really if if if you're if
55:08 you're in a business that you
55:13 think might be in in in the direct line
55:16 of sight of AI capability, and quite
55:19 frankly, I think everybody is in the
55:21 direct line of
55:23 sight, but figure out where you are. How
55:27 close is it to your business?
55:29 Proactively go after that [ __ ] That's
55:32 the thing I think that's going to be the
55:33 big strategy. And for you, Source Camp,
55:35 I think I think this could be a part of
55:37 your business, right? Help help clients
55:40 figure out how they're going to be
55:42 obliterated by AI and and proactively go
55:45 after it. And because I feel like at a
55:48 minimum, they'll be able to retain their
55:50 customers for some
55:55 window. Have I said lately how much I
55:57 love this channel? Ato sweet. Thank you.
56:00 Did you see the sketch to image to Sora?
56:04 Did you see the sketch to image to Sora?
56:07 I thought it was pretty cool. I don't
56:09 know which one. I'll show you one that I
56:12 did. I
56:14 did I thought this one was pretty cool
56:17 because I did it, you
56:20 know. Hang on. Let me change my sharing.
56:23 It's in irregulars.
56:29 Okay.
56:35 Uh, this one.
56:39 [Music]
56:52 [Music]
57:02 [Music]
57:04 I just passed it
57:09 up. This
57:11 one. Oh,
57:19 yeah. Oh, hang on.
57:37 this one. Joker,
57:38 right? I didn't put sound on mine. Yeah,
57:41 that's cool. So, the the one that I
57:45 showed you before, the the one on X,
57:47 that that one's really slick looking.
57:50 this
57:51 one.
57:54 Um, I went into chat
57:58 GPT and I said just give me a frame of
58:02 of a movie basically, right? Like what
58:06 would be the frame that that you know
58:08 someone would cut out of a movie at the
58:09 most important you know scene of the
58:11 movie or whatever. I said, "Give me 20
58:13 of those ideas and just describe the
58:16 character, the scene, the style, all
58:19 that sort of shit." And so this was one
58:21 I picked. It was a kid in a cardboard
58:23 robot
58:25 costume. And then I went to Luma and I
58:28 just pasted in the prompt and it made
58:30 the image. And then I, you know, [ __ ]
58:32 around with it till I got an image I
58:34 liked. And then because I'm already in
58:36 Luma, you can turn the image into an
58:37 animation. And they've got new camera
58:39 moves that you can use. And so that one
58:42 that does all the crazy spinning of the
58:44 camera, that's that's one of their new
58:46 camera moves. And then Luma also has
58:49 sound effects in it. So the music that
58:51 was in that thing was also in Luma.
58:56 From typing the thing in chat GBT, give
58:59 me 20 prompts to this finished video
59:02 with the sound and the music was like
59:04 seven
59:06 minutes. Like insanely short.
59:12 And so that's two tools. Two
59:15 tools. When Luma gets better at
59:17 prompting, then it's going to be one
59:19 tool. And at some point, Luma is going
59:22 to get good at
59:23 editing. So you'll be able to stitch
59:25 together lots of scenes and make a
59:26 movie. And then at some point, you won't
59:29 even know it's Luma. You'll just say, "I
59:30 want to see a movie." And it'll start
59:32 playing a movie.
59:36 So go dig into this stuff and and figure
59:39 out ways that your business is going to
59:41 get upended with AI and and learn
59:45 it. Learn it. Learn it. Learn it. Learn
59:49 it. Learn it. Learn it. Is the chat GPT
59:52 voice facer
59:56 fa Brian Whitney? is the chat GPT voice
1:00:01 feature only for the fa paid version
1:00:03 still it's not you can even do this uh
1:00:07 really cool image generation in the free
1:00:08 version three a day you get three images
1:00:12 oh my god someone just posted that they
1:00:15 gave Gemini its search history and now
1:00:18 they're scared how much it knows about
1:00:27 them is one of of the problems with AI,
1:00:30 right? Historically, if if someone was
1:00:33 going to know something about you, it
1:00:35 had to go into a structured database and
1:00:38 it had to be queried with a with a uh
1:00:40 SQL query and they would pull the
1:00:43 structured data out of the database for
1:00:45 you. No, not anymore. Not with
1:00:49 AI, Brian. Three a day. I
1:00:54 know. Yeah. the the uh the image
1:00:57 generation isn't good enough that three
1:00:59 a day is gonna be worth your while, but
1:01:02 it but it's free. So, there you have it.
1:01:06 Um, if you just want to do a silly
1:01:07 magazine cover, you can do it, though.
1:01:09 Gemini would go into meltdown if it saw
1:01:11 my search history. Exactly. I'm like,
1:01:15 I'm just like, this is my my philosophy
1:01:17 in life. Don't ask a question you don't
1:01:19 want to know the answer to.
1:01:24 I know this stuff knows way more about
1:01:27 me, but I'm not seeking it
1:01:29 [Laughter]
1:01:29 [Music]
1:01:33 out. All right, kids. Um, so I'll see
1:01:36 you tomorrow, Friday. Um, see you at
1:01:38 office hours at 11:00 a.m. Mountain time
1:01:41 tomorrow. You can find that info on
1:01:42 LinkedIn at my profile, Kyle Shannon.
1:01:46 And, uh, yeah, have a good night. I hope
1:01:49 you're well. Thanks, man. Byebye.
1:01:53 kidding.