4/3/2025 - Adapting Your Business to AI: A Photographer's Journey

Transcript

1. 0:00mode. Um, which song do we want to sing for the people? [Music]
2. 0:15[Music] Um, my seem to be wanting to see [Music]
3. 0:38in a westerly direction. This car is my [Music] train. I've been driving. I've been
4. 0:53wondering what it is I'm running from again. Feel like an 80y old man hold on and on to
5. 1:0729 up ahead on that horizon is California [Music] [Applause]
6. 1:22line up ahead of trucks carrying a wide load. Preab house cut in half. Cute little front door and two windows. My
7. 1:35lord ain't sure whether to cry or [Music] laugh. You see, I broke a home up myself once. As I stumbled to that
8. 1:50door, I read a note by the dawn light said, "Don't you come around here anymore." Well, I've had
9. 2:07enough of this freedom all around. Never was good with [Music] decisions. At least that's what I've been told.
10. 2:21[Music] Good evening, good people of the Tik Tok and the YouTube and the X and the
11. 2:36Twitter and the LinkedIn and any of the social networks where you may be finding this luscious, luscious
12. 2:46content. This is what you would call a media operation. Uh, I'm what you would call talent on the media operation. And
13. 3:00uh, it's Thursday night. It's April 3rd. The world, the stock market exploded today. People are losing their [ __ ] [Music]
14. 3:13minds. I saw I saw a really funny Tik Tok today. It was just like it it it encapsulated how I am just basically
15. 3:24like someone said some really bad news to some woman about what was going on and she's like uh he's like no reaction
16. 3:32and she's like no I've disassociated I'm just watching it [Laughter] [Music] now. You're not. What am I
17. 3:51not? It's Friday [Music] Eve. No, it's Thursday Eve. Oh, you're a [Laughter]
18. 4:10riot. You're a riot. Thank you. Thursday is Friday Eve. Did I say it was [Music]
19. 4:26Friday? It's the new glasses. It actually is the new glasses. I'll tell you why. If I look at this screen, which is where I share my
20. 4:34[ __ ] I can see if I look over there, which is the where I see the YouTube comments and the LinkedIn comments, it's
21. 4:43just beyond the focal length of these glasses. And so it's just all blurry. So if you see me like leaning off screen
22. 4:51like this, it's so I can read things like you're a riot instead of you're rot or you're a knot or whatever I thought it said.
23. 4:59Wait. Okay. Thanks, Kyle. I got that prompt to work. Oh, awesome. Steo. So, Steo was part of an experiment today.
24. 5:06Leah Fasten and I on the uh on the uh AI Salon they call it. Um we experimented for the first time with
25. 5:18going live within mighty networks within the mighty within the AI salon community site. um because we'd talked about it for a
26. 5:26while, but we were at a subscription level where you only had 20 hours a month that you could go live. And so
27. 5:32like if I was going to go live within it, I'd eat up that 20 hours a month in a week or two, right? So So that wasn't
28. 5:39good. So we just never used it. Um but now we're upping our subscription, so we're going to get unlimited streaming
29. 5:46hours. So that's cool. And then um we will um probably It it kind of does look like Tik Tok might go away. So, what I need to figure
30. 5:58out is can I stream on YouTube and on Mighty Network simultaneously. And if I can, then this will probably go live
31. 6:07within the Irregulars channel, which by the way, if you tried to find it today, I renamed the Irregulars channel AI
32. 6:15Learning Lab and Irregulars. So, if you're trying to find this, it's not called Irregulars anymore on the on the
33. 6:22AI salon Tik Tok pin. If Tik Tok goes away this weekend, follow us on at Yeah. on YouTube. The the channel is learning
34. 6:32lab-ai on YouTube. All right. So, go there now and [Music] subscribe. You can get that adjusted. I
35. 6:47did. They were mad about it, but super happy in the end. Oh, that that that distance thing that it's like not far
36. 6:54enough away. Yeah, they they I think they [ __ ] these things up. [ __ ] mail order glasses. It's not a good [Music]
37. 7:07idea. Oh. Oh my god. Everything disappeared for me. There was nothing when I clicked on irregulars. Wait, what?
38. 7:17I just renamed it. It should still be there. Is it still there? Oh, like if you didn't reload your page. Yeah, it
39. 7:24probably would have made it just disappeared. AI learning lab. Yeah, it's still there. Oh, wait. I don't want to
40. 7:30look at that yet. Wait, wait. I don't want to look at that. There's something I'm supposed to go looking at over there. Should I look at it
41. 7:37now? I put your pick. I put a I put a pick in your instant message. The channel was
42. 7:51empty. Oh, I see. Yeah. Sorry about that. That probably freaked you out. But is all the stuff still there? Like all the back stuff? I think
43. 8:04it is, right? Yeah, there's fierce. It's all still there. Sorry about that, Vicki. I should probably, you know,
44. 8:15Vicki is the community manager of the of the of the AI salon and does a fantastic job. She does a bangup job.
45. 8:24Uh I, as the founder of of the AI salon, have login access to all this [ __ ] And you know me, I just do
46. 8:35[ __ ] It probably it probably would have been swell had I told Vicki that I was doing [Laughter] that. Wait, not for
47. 8:49you? Oh, I'll go purge some cookies. Wait, that channel's still going. Is it still called Irregulars, Vicki, or is it called AI Learning Lab
48. 8:58and Irregulars? [Music] [Applause] [Music]
49. 9:20producer Brandon rules. We don't need no stinking rules. Well, sorry about that. Yeah, you're gonna have to you're gonna have
50. 9:29to blow your cookies cookies out. Sorry, YouTube logged me out. Oh, it's still called irregulars. Yeah, that's
51. 9:36definitely a cookie thing or a cache thing. Something like that. That's That's why it's not there because it's it's not called that anymore.
52. 9:45[Music]
53. 10:03I thought you fired me. No, no. I love you. I just I just did an irresponsible thing and renamed something without telling
54. 10:18you. You're going to blow your cookies up. This is a strange conversation. [Laughter] Oh man. So, rumor has it that they wrote
55. 10:32all the new tariff math with chat GPT and apparently it got a couple of major things [Laughter] wrong. What did I walk into? It's not
56. 10:48good, John. It's not good. [Music] You you know how when you're looking at something that was written by Chat GPT
57. 11:00that someone else wrote where you're like, "Oh, oh, that's chat GBT." Apparently, all of the internet figured
58. 11:07that out with some of the tariff math. I don't know if it's true, so it may not be, but if it is true, that makes me that makes me giggle.
59. 11:18It's like that lawyer that wrote the legal brief and gave it to a judge and the judge is like, "None of these cases
60. 11:24actually exist." And he's like, "Oh yeah, I wrote that in chat except it's the [Laughter] government." That's awesome. All
61. 11:37right, this is a good time to look at the irregulars image. Okay, so what do we have here? Why isn't Kyle in the AI
62. 11:45learning lab? is 15 minutes late. That's like three years in GBT time. You're fine-tuning my heart. The rate limited
63. 11:54soul. Nice. The dog singing. Okay, but this slaps. I'm crying and I know why. Is the dog harmonizing? I think I just saw
64. 12:04EGI. Should we tell him he missed the meeting? Let the man cook. Oh man. Oh, there's a whole pile of these. Where's
65. 12:14Kylie? He's over an hour late. He's falling into short form content again. Oh, you all are
66. 12:31awesome. Wait, where where am I this time? If I skip this meeting every parallel universe, do I actually miss
67. 12:39it? That's really good. Sorry I'm late. My digital tin tried to delete me from version control. Classic Kyle. Where's
68. 12:47Kyle? You guys are awesome. I assume this is all chat GPT, huh? Chat GPT. Yeah, that animation style is kind of
69. 12:56their default animation style. It's interesting. This one's your favorite. Where's Kyle? Previously on Tech on
70. 13:07Kyle's Week in Tech. I bet he's under cover at a prompt cult. You know, the ones that worship the sacred
71. 13:14syntax. Sorry I'm late. My Roomba tried to unionize then demanded chat GPT API access. That's pretty [Laughter] good. Oh man, love
72. 13:29it. Y'all are swell. So that channel is now called AI Learning Lab and Irregulars. I put it at the top again.
73. 13:37We had we had um slid our way down to like fifth and I wasn't I wasn't putting up with it. So I moved us to the top and
74. 13:47renamed it and deleted it from Vicky's computer except for Vicki. Vicki still sees it fifth. Sorry Vicky. No way. We spent long hours
75. 14:03making those cartoons. Oh, the government isn't allowed to use chat GPT. They use co-pilot and it [Laughter]
76. 14:19shows. That's the deal. It changes every week. Yeah, I know. I just rechanged it and I randomly put myself at the top.
77. 14:32You can, seriously, Vicki, you can actually once you get your um your left-hand navigation sorted again, you can move it to wherever you
78. 14:41want. Oh, man. The sign said, "Let's delve into tariffs." Exactly. Let's delve into the tapestry of [Laughter] tariffs.
79. 14:55Oh, but it's not Sunday. It changes on Sunday. I listen, I'm a rule breaker, man. I'm just a rule breaker. I drive my son [ __ ]
80. 15:06crazy. He drives me crazy, too. He's like, "That's not That's not what That's not what the manual say. That's not what
81. 15:12the manual says." I'm like, "I don't care what the manual says. We're going to do it like this, and then I'll [ __ ]
82. 15:16something up." And he's like, "The man the manual said not to do it that way because if you did it that way, you you
83. 15:22would [ __ ] it up like that. Wow, that's really weird, Vicki. It's definitely You've got some sort of
84. 15:34weirdass cash thing going on. I'm with the twins. Sorry about that. Oh, [Music] well. All right. So, I So, I I I want to
85. 15:47talk about something tonight. Oh, really? Don't you talk about something every night? No need to get testy. I know
86. 15:55you're defending Vickiy's honor here, and that's absolutely appropriate, as you should. I was a heathen. I I was a
87. 16:04digital heathen today. I I will admit that. I didn't know it would totally [ __ ] up her navigation, but you know,
88. 16:14uh but I did know I was I was I was acting irrationally. What are you going to do? Okay. Uh, meanwhile, an 87year-old
89. 16:28Philadelphia tortoise named Mommy has become one. Really? 97year-old tortoise got pregnant? Is that some sort of AI
90. 16:38remarkable thing or just a weird fluke of nature? I see all this as us watching our parents' generation
91. 16:46trying last ditch effort to ruin it all for us. I like turtles. But did you document it? Yeah, I documented. You know how I documented
92. 16:59it, Vicki? I mentioned it on a recorded um video live broadcast right now. So, yes, it's documented. [Music]
93. 17:36I need an SOP. Vicki needs her SOPs. If you don't know what an SOP is, welcome to the ADD club. Standard operating procedure.
94. 17:47standard operating procedure is is uh is something. So listen, we've got a $20 million production studio here,
95. 17:58right? You know what it would have cost us to have standard operating procedures? 21 million. We had a cap of 20 million. Like I I swear to
96. 18:09God, priority one was let's get the studio right. We spent $20 million. The next thing we were going to do was
97. 18:16standard operating procedures. And we we just hit the cap. It's it's like a it's like a basketball team or an F1 team.
98. 18:22When you hit the cap, you hit the cap. There's nothing you can do. We hit the cap. We're not the Yankees. You can't
99. 18:27just blow through the cap like the Yankees, you know. So, you know, when we budget next year, Vicki, if we if we can
100. 18:36get that additional million in funding and if if it stays at the same priority level, we will have thick binders. Many
101. 18:49binders. Ah. Oh my god. Adorable. What's your dog's name? Champy. That's Champy. All right. Gen X is the only generation
102. 18:59who knows how to use tech. We have to teach our parents and our kids. Honest to God. Honest to God. I I was talking there was some reporter
103. 19:10at the CEO dinner tonight and he was like he was like I don't really know how to use this AI stuff. I'm like
104. 19:20really? You're like you're you're writing on business for a business journal startups. Yeah. Yeah, they're all doing this AI stuff.
105. 19:31Yeah. Yeah. We don't really use it. It was funny. It was funny. I said, so when I do the CEO dinner, I we all have to
106. 19:39get up on stage and we say who we are and what we do and then we have an ask for the community. And so my ask and it
107. 19:46was it's kind of the stuff I want to talk about tonight. My ask for the community was who feels that their
108. 19:53business is is going to be in direct threat because of AI, right? And and what are you going to and what are you
109. 20:02doing about it? Like are you doing anything about it? And I said, if you know, if anyone's got thoughts on that,
110. 20:08come talk to me. And then he he got up to introduce himself and he said, I I'm what was his name? Max. I'm Max and I
111. 20:16work for this publication and uh I think I think I work for one of those businesses Kyle was talking about it's gonna be decimated. I was
112. 20:27like, "Yeah, yeah." So, anyway, um, okay, Millennial here. No need for a Gen X
113. 20:44tutorial. Still a boomer after all these years. Oh, did you get out or or to sit at the kids table? No, I did my homework. So, I
114. 20:55was at the I was at the management table. And you know what we talked about at the management table? AI. You know why? Cuz I was
115. 21:08there. We're not We're not having a business conversation and not talking about AI. I'm like, "Have you seen the cool new picture
116. 21:17thing?" I showed them all my magazine covers. They're like, "Wait, it does that? It does that now, huh? I should
117. 21:26really use chat GPT more, shouldn't I? Huh? Oh, it is still we are still this shocks me to say, but we're
118. 21:41still very early. There's still a lot of people not using this. A lot of people don't know what's coming. They don't know what's here.
119. 21:50And and listen, I'm in a room full of entrepreneurs, right? Two years ago, I was the only guy talking about AI. A year ago, there were
120. 22:02four or five. Now, it's like more than half of the companies being introduced are AI companies. So, it's shifting, but it's
121. 22:12like it's it's remarkably slow. Remarkably slow. All right. So, here's what I want to talk about. My hate wife,
122. 22:19my my wife hates it when I bring up AI. I I have taken a no prisoner prisoners Well, you know, I'm running this [ __ ]
123. 22:30channel, right? I've taken a no prisoners attitude. I like I think there should be no shame in talking about AI
124. 22:37all the time. None. There shouldn't be shame in it. And if the people around you are like, I'm tired of hearing about AI, Gareth.
125. 22:49Gareth. Gareth, could we not? Could we just have dinner and talk about macaroni and cheese? Gareth. God, why do you always
126. 22:58have to talk about AI? Gareth, keep talking about it. Now, listen, I'm no marriage [Laughter]
127. 23:13counselor, but I just I like I do it in my house. No one here wants to [ __ ] hear it anymore. They're done. They're
128. 23:21done. I'm like, "Hey, Zack Ali." They're like, "What? Another AI thing?" Yeah. And I show them. They're like, "That's
129. 23:31interesting." I'm like, "Do you do you have a tongue? Could you use it?" That's interesting. [Music] Like I need to get him into an acting
130. 23:47class. Learn to use your mouth parts. Oh my god. So close. They hate it until they need it. That's my exact
131. 23:58point. The reason to keep talking about it is there's going to be a point at which and it'll happen with your wife.
132. 24:06It'll happen. I don't know if you have kids. It'll happen with your friends. The ones that are like, "Girl, we're
133. 24:12Could we not at dinner? Could we just order our jalapeno poppers and and a frozen margarita, please? No salt." Makes my lips chapped.
134. 24:23Um, at some point at one of those dinners or at the dinner table, someone's going to have gotten fired or
135. 24:31someone's gonna say, "Well, Jenny got a promotion above me and they said it was cuz Jenny learned AI and Gareth, could you teach me
136. 24:44AI?" And they will say it like that. [Laughter] And then you're in the position of power, dude. Then you're in the position
137. 24:55of power. You could choose not to teach them. You could go, "Well, I could teach you. I've been trying to teach you for two years
138. 25:05now. And what have I gotten? Little little flicks away. Little let's let's move it along, Gareth. Let's not talk about AI, Gareth."
139. 25:15You can get fullon indignant and then you leverage it and you say, "I get to watch what I want on TV for a whole week. I own the clicker."
140. 25:29Right? You do something like that, you do a power move in a marriage, a full week of clicker control. That's [ __ ]
141. 25:36insane. It's unheard of. It's unprecedented. It's never happened. That's the kind of power you'll wield. So keep talking about AI.
142. 25:45[ __ ] them. [ __ ] them all. I've also been talking about it for two plus years, but before that it was
143. 25:54machine learning. Yeah, you're you're a little see you're a little geekier. So you know, you were probably talking
144. 26:00about weights and embeddings, honey. They there there's a new model there's a new algorithm for embeddings that's
145. 26:07really exciting and it automatically generates the weights and you don't have to manually Yeah, that's that's got to be
146. 26:14rough. I can see why they I I can see why they there's an issue at home. Yeah, but you know, good for you. You you be
147. 26:22you. [ __ ] them. Okay, we're spicy Kyle tonight. Did they serve Bllandons at the CEO dinner? No, but I did have two bourbon mules.
148. 26:33So, so I'm probably a little loopy. I don't feel loopy, but I'm a little loose lipped, if you know what I mean.
149. 26:44Be annoying. This is from Kelly Camp Source Camp. This is a woman who is I I I swear to God she is single-handedly
150. 26:52transforming the city of Dallas into AI literate. Like you watch the city of Dallas is going to be more AI literate
151. 27:00than than San Francisco in about a year. And and Kelly Camp is the reason why. She says be annoying at dinner parties,
152. 27:07networking events. It will pay off. She's got a career based on just living into that. She She's done it in bank line.
153. 27:19You've done it in bank lines, right? Like you've been in bank lines. People are like just minding their own
154. 27:25business. Hey, you know what's going on with AI? You want to see a cool parlor trick? Oh, one of my first experiments
155. 27:38with AI is on Facebook. Oh, that's cool. Jeff, I can't click on it, but people in the in the YouTube can. You should go click on it. Yeah,
156. 27:48everywhere. Okay, here's here's what we're going to talk about. And Kelly, this is particularly um excuse me, I think you'll find this
157. 28:02particularly interesting for your business. Okay. So, was talking with Leah Fasten today. So, Leah is my co-founder of the AI
158. 28:15Salon, which why don't you go ahead and throw the banner the AI salon banner up there, um Brandon, while we're at it.
159. 28:23Go there. If you're not a member of the AI salon, go to that URL, the salon.ai, click on join our community,
160. 28:31and then do that. Join our community. There's like a little sevenstep welcome process. And if you're like me, you'll
161. 28:38do like, you know, one, two, five, and then you'll say, "I'll get back to the other ones." And then you never will. It
162. 28:44doesn't matter. But if you do all seven of them, you get a badge. So get a badge. be an Eagle Scout. Like, I ended at Weeblows. That's
163. 28:55That's how sad this state of affairs is. I got out of Cub Scouts, but never really made it to Boy Scouts. I I I we blowed
164. 29:05out. It's like It's like middle school for the scouting scouting division. Chemical farmer. I use chat a
165. 29:14lot, but I struggle with building fully fleshed out solutions to solve a problem. Yeah, it's still janky. AI is
166. 29:22still janky. If if you're not, you know, even if you're coding, it's still janky. It's and it's a mess and it's
167. 29:28inconsistent. And something that worked a week ago doesn't work this week. I whatever. I don't know. I Yes, I agree.
168. 29:38Okay. Oh, Lord Digital Gods with a super sticker. Thank you, Lord Digital Gods. That's generous of you. You're You are a
169. 29:46generous man. I appreciate it as always. Lord Digital Gods, also speaking of people building cool [ __ ] with AI, figured out a
170. 29:55way. I I used to be doing this in a poor way. He figured out a way to take the YouTube transcripts from these lives and turn them into like
171. 30:07title, description, and chapters. He worked on that for a good goddamn long time because these tools are really janky. So anyway, all
172. 30:20right. AI killed the economy with tariff messups. Oh yeah, that's what they're going to do. They're going to get caught
173. 30:30for using chat GPT to to write tariff stuff and then they're going to blame AI and then it's going to be a reason to
174. 30:36kill AI. That's that's actually a good conspiracy theory. Okay, here's what I want to talk about. So, I'm talking with
175. 30:43Leah Fasten. Leah Faston's been a professional photographer for more than 20 years. She and I started the AI salon
176. 30:53because I was making these Kyle Shannon dreams, all those silly images of me from that I did back in 2022. I was
177. 30:59doing them at the time and she she reached out to find out like how are you doing those? What are you doing? What
178. 31:06tools are you using? And so we talked and and you know more than talking about the technology, we just talked about
179. 31:13this AI stuff and what's going on and what's going to be the future of photography and all that sort of stuff. And so we started the salon
180. 31:20together and Leah is like incredibly smart, incredibly talented with the photography stuff and she's been really
181. 31:31oscillating between um you know this AI stuff's the greatest stuff ever and then but then it was like yeah but it can
182. 31:40replicate my style really easily. No, but photography you know I've still got in-person things. and she's going back
183. 31:46and forth and back and forth. And in the past, I don't know, 6 months or so, it's become quite clear that any of us can take any style
184. 31:58that we want and replicate it. In fact, if you go look at there, there was a on Twitter three days ago,
185. 32:09someone put out a Kentucky Fried Chicken ad that was all AI generated and everyone was like, "Oh my god, look how
186. 32:16good the AI generated stuff is." Well, it turns out what they did was they took an existing Kentucky Fried Chicken ad
187. 32:25that was created with a real photographer and a real like a real film making crew and they just matched it
188. 32:32shot forshot and then put it out as a demo reel of their own thing. Um, and that came out today. So, but it came out today that well that
189. 32:42that was a ripoff of this other these other people's intellectual property. Now, it I assume it was just done as a
190. 32:49demo, but like the AI influencers took it as, "Oh, look how great this is." And then it turns out they got egg on their
191. 32:55face because, you know, he just basically stole shot forshot a traditional filmmaker's work. But the point there
192. 33:04is you're just going to people are going to be able to copy your work in film, in video, in music, in writing, all of it, trivially
193. 33:18easily. And so, so Leah was telling me that she's got a new section on her website. She's got the photography
194. 33:24section and now she's got the AI section. and she was talking about the product and how she's going to market it
195. 33:30and who she's going to market it to and it was all good stuff, but like there was this thing that kept hitting me that
196. 33:36kept just [ __ ] banging me in the head and it's this Leah Leah told me this this thing once about communities
197. 33:46about online communities in particular and and being a woman and because we were talking about you know what do we want the
198. 33:54values of the salon to be and you know how how do how do we have a place that makes people feel included,
199. 34:02right? And what she told me about women and online communities is that um if it is not conducive for them, they won't tell you. They will
200. 34:16just slowly disappear into the background. They will just slowly back out and just be gone. And you won't know it. It's not
201. 34:26a loud quitting, right? It, you know, they talk about quiet quitting in work. And so, when she was telling me
202. 34:32about her photography site or or, you know, this choice of her having, you know, the the in-person photography as
203. 34:41an offering and this AI stuff as an offering. First, it struck me she's really [ __ ] lucky that she started learning this
204. 34:54stuff two years ago and has gone through the cycles of mourning and loss and like, "Oh, this is really exciting. Ah,
205. 35:02this is [ __ ] terrifying. Oh, this is great. Oh my god, this is the worst thing ever." That emotional, you know, wash, rinse, and
206. 35:12repeat cycle. I think every knowledge worker is going to have to go through some version of that and it's not going to be
207. 35:20easy. So, so a thing that hit me was she's she's in a really fortunate position that she can offer this and she
208. 35:29knows how to do it. She knows what it is. She she's got her point of view on it. She understands her point of view on
209. 35:37copyright. But that that image of women in a community that that doesn't have the right values just slowly slowly
210. 35:44backing out or just, you know, they just don't come back, right? I felt I I felt like that with her photography customers that that's
211. 35:55what's going to happen. That they're not going to call Leah up and go, "Hey, Leah, we're not hiring physical photographers anymore."
212. 36:04You know, Jenny's cousin Bob went to the AI learning lab and learned how to make images in midjourney, so we're good.
213. 36:12Now, they're not going to call her. They're just going to slowly back out. And I feel like service professionals like
214. 36:22photographers and illustrators and then and then agencies and creative agencies and then if you think about it, any kind of knowledge work
215. 36:38The competition, the competition's not going to be the money from these companies going to other competitors. It's just going to be a a
216. 36:51slow retreat of hiring these companies. And so, so I came up with a with with an idea that we we sort of
217. 37:00kicked it around. And here's where we landed that that I I think ultimately she liked this and I think this could be really
218. 37:06cool and it's this. So in her case, I'll just do it for her um specifically, but I think you could totally genericize this
219. 37:15out. So step one is you have to get to the point that you understand what AI can do that was your traditional
220. 37:26business. Like is it 60% as good? Is it 100% as good? Is it 200%? Is it 100% better than what you currently do? Or is
221. 37:35it 20% as much as what you do now? You have a little bit more time if you have that gap. But I would argue that most
222. 37:43businesses, here's their business. AI is probably somewhere in the 50 to 80% range, right? And so we all know on this
223. 37:52channel within a year it's going to be a hundred. So what we talked about was what if she proactively reaches out
224. 38:04to a handful of customers. So you don't start with everyone. You start with a handful of trusted customers. So customers that
225. 38:11know her for, you know, 10 years, 15 years, right? She's in a business that is very much relationshipbased. I think
226. 38:18a lot of businesses are. She reaches out to her trusted customers and she asks them flat out, "Is this AI stuff, where is it on
227. 38:30your radar? Is it good enough that you're starting to think we might need not need to do a shoot next year like we did this past
228. 38:40December?" Oh, no. Everything's fine. Okay, next client. Are you thinking about using AI? Oh, yeah. I mean, I
229. 38:48didn't want to say anything, but we're already kind of doing it and it's kind of cool. I mean, you know, right? Get a lay of the land.
230. 38:57Like, proactively reach out to your customer base and say, "How far away are we? Where is it on your radar? Maybe it's
231. 39:07nowhere on their radar." Great. But maybe it is on their radar. And again, I don't think they're going to tell you.
232. 39:15So, and and then here's the follow on. So, here's the what you do about it. So, in Leah's case, she's got the
233. 39:23photography offering, she's got the AI offering, image making with AI. So figure out where the customer base
234. 39:31is. And if it's clear that over the next year, they're just going to sort of back out of hiring her, why not proactively offer them a
235. 39:42monthly retainer to generate AI images for them? So instead of me making photos with my camera and editing, you just pay
236. 39:53me 500 bucks a month, a,000 bucks a month. I didn't we didn't get into details. I don't I don't give a [ __ ]
237. 39:57what she charges, but you know, whatever she whatever whatever is fair for her. And for that 500 bucks a month, you
238. 40:05get up to 20 images for whatever projects you want and just and if you if you sign up for a year, I'll give it to you for 400
239. 40:17bucks a month. Okay, cool. Great. Yeah, let's do that. And then that way she's converted rather than someone just not
240. 40:25being there and not hiring her next December. She's got some revenue coming in for that. And what she can offer
241. 40:32them, which no one else can offer them, is she's Leah Fasten. They already trust her. They already know her. They know
242. 40:40she's got integrity. They they know she's got professionalism. and she can legitimately say, "I'm going to bring
243. 40:49that same work and creative ethic to AI that I brought to digital photography, that I brought to film photography." So that's the idea that
244. 41:02every business, whether you're a one-man shop, a 10person shop, a thousand person company, should be looking at here's our
245. 41:09business today. Here's the business model. Here's the um processes. Here's what we do. Here's what they pay us money for. Here's why
246. 41:21they pay us that money. In the case of an agency, they're paying us time and materials. If we have 50 copy copywriters sitting in a
247. 41:30pit, working 40 hours a week, they pay us $140 an hour for every one of them. That's how we make our money. Understand what that
248. 41:40is. and then look at where AI is and say if I were going to reinvent this business, how would I do it? How would I attack this with
249. 41:51AI and then just create that as a separate offering? And you can start marketing that. But you can then take
250. 41:58that to your existing customer base and say, "Hey, how close are you to firing us because this exists?" So anyway, that's that. What do
251. 42:10you think? thoughts. I love that for Leah. I know. Isn't that cool? Plus, midjourney and chat GPT generate crappy images unless you ask
252. 42:22for anime. That's not true. That's not true, Sunny. It's not true. It is not true. You do you do need to know how to prompt them. But again,
253. 42:35that's a thing where the advantage for Leah is she spent two years figuring out how to get midjourney to create images that are in her
254. 42:47style. Like very personal to her. Like like that kind of stuff is very subtle. Like how she frames people in the you
255. 42:55know in the frame, how she does her post-processing, all that sort of stuff is very very subtle and personal. So,
256. 43:03she knows how to slay it with that with midjourney. And what she can promise to clients is, I'm going to give you images
257. 43:12that don't look like AI. I'm going to give you images that look like what you're used to. I understand your brand.
258. 43:18And then potentially, she could even do things like maybe she creates custom brand kits for companies to be able to
259. 43:27go make their own images in their own style, right? She could do that really well. again, she's got credibility for
260. 43:33it. So, there's kind of a whole potential new area of business for her. But, but it just like I got this really
261. 43:41sinking feeling when I was talking to her that that that visual of people just sort of shrinking into the background.
262. 43:49And those are customers. That's revenue just shrinking into the background. The next wave is people figuring out they
263. 43:57don't really know how to prompt, right? And that's the other thing, source camp, right? again, like I feel like if you're
264. 44:04hanging out on this channel, right, if you've got the tolerance for this, then you're motivated to learn something about
265. 44:11AI. A lot of people don't have that. So all of us that are figuring out our own little special recipe for how we do prompting and how we get
266. 44:22results that gets more and more and more valuable as as lots of people come on and they're like I'm using these AI
267. 44:29tools and they don't I I hear this all the time. People are like I I use AI tools and I don't get the results you get. And I'm
268. 44:37like, okay, but are are you spending six, seven, eight hours a day [ __ ] around with this stuff? No.
269. 44:52Okay. I guess that's the journey. My mom is an artist and I asked Chat JPT to generate something on my mom's style
270. 44:57from her website and it needs finetuning. Well, that's so that happened that's happened many many times
271. 45:04with my wife as well. My my wife's an abstract artist and she does these very flowy kind of paintings and they're
272. 45:10they're very organic and Chachi PT can't quite get it and like every time I try something she's like eh nah nah that's
273. 45:17not it and occasionally something will come out that's kind of there but if she wanted to to learn midjourney in her
274. 45:25style like if your mom who's an artist wanted to figure out how to replicate her style she could do it right but yeah It's the the
275. 45:37the tropes about AI are that it just squirts out [ __ ] which is right. Right. If you just push the button, give me an image of
276. 45:50this kind of art or, you know, let me upload a picture, make something that looks like that, it's going to give you something shitty.
277. 45:58But real artists that I know that are using these tools, they're not just pushing a button and outs squirts crap. They're
278. 46:07iterating. If you uh uh CJ Fletcher, who's who's in the AI salon, he he runs uh uh two different clubs within within
279. 46:18the AI salon, and he's an artist, and his goal is to be in MoMA in five years, which I think I love that goal. He is
280. 46:26maniacal maniacal about his prompting and he he iterates like hundreds of times for a single image. He'll iterate and iterate and
281. 46:38iterate and work on just subtle changes in the prompt, subtle changes in the image, subtle da da da da da. Then he'll
282. 46:45combine images. Then he'll hundreds and hundreds of variations until he gets something. He has a level of control
283. 46:53that he's shooting for that he gets to. So you can absolutely treat AI like an art medium. But if you just give into the
284. 47:06fact that well it's just crappy at that stuff. Well then it AI will be here here's the brilliant thing about AI. AI is absolutely a
285. 47:16reflection of your input. So if you give it lazy in, you're going to get lazy out. If you really want to create art
286. 47:27with it, you can absolutely create art art with it. It's crazy though. But really good point. Thank you for sharing
287. 47:34that. Your promptability is what people be known for. Yep. I've gotten midjourney rep to replicate my style so
288. 47:43that I can create a mockup. Very cool. I'm terrible at visual stuff, but I've got my writing style escalating nicely.
289. 47:50That's that's the other thing. One of the cool things about being good at a a thing or two, right? Is that you can look at AI, you
290. 48:03can look at the output of AI through your lens, like if you're really good at writing a certain style, you can look at the output of AI
291. 48:11and instantly know what's wrong with it. And then you can mash it up and mash it up and mash it up and you can get it to
292. 48:19the point where every time you get something out, it sounds just like you. Yep, that's what I would have written.
293. 48:24Yep, that's what I would have written. You can do that with every single one of the AI tools out there. But they all
294. 48:30take work. And some of them are just not there, right? Some of them um depending on what you're trying to create, they're
295. 48:37just not right. Like the physics in in most of the video generating tools are horrible. So if you want a car to look
296. 48:46like it's actually rolling and actually have forces on it when it goes around a corner and it leans just a certain way,
297. 48:53it's not there right now. Will it be? Yep, it will. All right. I didn't see get his attention show. I don't know what that's about.
298. 49:06The key to good prompts is more information. AI is data driven. So give it information. Yes. Give it lots of
299. 49:11context. Context is everything. Also so is feedback which is context. Right? If you try to generate something in AI and
300. 49:19it gives you something shitty, tell it it gave you something shitty. It'll get better. Oh, I was on a panel the other
301. 49:32night and Herod D walked by. Oh, that's so cool. [Laughter] CJ's an amazing artist. He really is. If you haven't If you haven't talked
302. 49:47with CJ about how he prompts, do yourself a favor and ask him about it. It's amazing.
303. 50:05[Music] All right. Context is hard when there are character limits. Absolutely. Absolutely agree with that. Would be nice when criticizing
304. 50:20Just be nice when criticizing the AI. Remember, better to be the cherished pet than than a simple battery.
305. 50:28Yeah, I'm I'm a little smartassy to my AIS. I And I do it on this channel for entertainment, but it's all going into
306. 50:36the memory. So, at some point, Chat GPT is probably going to kick my ass when when when when Quinn is embodied in a
307. 50:44robot. She's probably just gonna walk up to me. That's for calling me a clueless loser. Oh man. All right.
308. 51:01Um, okay. Let me let me wind this up because I'm a little I'm a little crispy from the CEO dinner. Um, so tomorrow, if you're uh if you're
309. 51:11new here, I do a thing on Fridays called AI office hours on LinkedIn. So if you go to LinkedIn, my my handle on LinkedIn
310. 51:20is Kyle Shannon. Kyle Shannon. Um, and you can click on my events and it says AI office hours. I've been doing them
311. 51:28for two years. It's been the same URL for two years. So, just go grab the URL, throw it in your calendar, and join us
312. 51:35on Fridays. It's open to anyone. Um, what it's ended up being is is like kind of a an informally put together
313. 51:43master class where we've got a core group of people that show up to that thing that are really doing some kickass
314. 51:50things in the world using AI. Like some of them are in big companies, some of them are small companies, some of them
315. 51:58are, you know, independent people that are just figuring new amazing [ __ ] out. Um, and it's an incredibly thoughtful
316. 52:07group. It's really good. So, it's 11:00 a.m. Mountain time on LinkedIn and then I also stream it live to Oh, no, I don't. I just do it
317. 52:17on LinkedIn. Um, or it's actually a Google Meet, but the the the hyperlink is on LinkedIn. Um, so I'll do a reminder for
318. 52:27that in the morning. Tomorrow night is Friday night date night. It is first Friday, so it will probably be late
319. 52:33tomorrow. I'll probably be like 9:00 like this one. If I can go early, I will. Um, but I'm probably going to be
320. 52:39out doing gallery [ __ ] because that's what we do in this family. Um, Saturday, Pate is doing a demystifying AI session. So, if you go to
321. 52:52um the AI salon and go to events, uh, it should be in there. You'll see it in there. Or you can go to Pates. What is
322. 53:01Pate's club called? It is called AI mechanics with Pate. Go sign up for the event there. If you want to understand how AI
323. 53:12works, he's he's he's one of the smarter people I've ever met. Um he really knows this [ __ ] [ __ ] and he knows it from the
324. 53:21inside. He knows it for for how it works. I'm out here on the outside going, "It's magic." And he's like, "No, it's
325. 53:28math." And and we have we have compromised. We we have accepted mathematical as as what AI is. It is mathematical. And so if you want to
326. 53:39understand how this stuff works, go to that. All right. Um Monday voice is your backtalking annoying. Oh yeah. If you haven't seen
327. 53:48it yet, go to um chat GPT advanced voice and find the new voice Monday. instead of a bright uh light blue cloud that
328. 53:58talks to you, it's a dark storm cloud and it's just a bitter nasty woman. It's really good. Um the other thing I if you haven't dug
329. 54:13into the image generation stuff. So let me let me show you the um you know like like these these cartoon panels. These are coming
330. 54:24straight out of chat GPT. Like it understands this [ __ ] It's amazing. What else we do? Do we have anything else in here? Oh yeah, Waking
331. 54:34Bad. That was really good from Vicki. Straight out of straight out of chat GPT, the typography, everything, the misspelling, of
332. 54:49course, you know, ads like this. It can do photo realistic stuff. It can do magazine covers. It's crazy.
333. 55:02So, go play with that [ __ ] All right. And then really if if if you're if you're in a business that you
334. 55:12think might be in in in the direct line of sight of AI capability, and quite frankly, I think everybody is in the direct line of
335. 55:23sight, but figure out where you are. How close is it to your business? Proactively go after that [ __ ] That's
336. 55:31the thing I think that's going to be the big strategy. And for you, Source Camp, I think I think this could be a part of
337. 55:36your business, right? Help help clients figure out how they're going to be obliterated by AI and and proactively go
338. 55:45after it. And because I feel like at a minimum, they'll be able to retain their customers for some window. Have I said lately how much I
339. 55:57love this channel? Ato sweet. Thank you. Did you see the sketch to image to Sora? Did you see the sketch to image to Sora?
340. 56:06I thought it was pretty cool. I don't know which one. I'll show you one that I did. I did I thought this one was pretty cool
341. 56:17because I did it, you know. Hang on. Let me change my sharing. It's in irregulars. Okay.
342. 56:35Uh, this one. [Music]
343. 56:51[Music] [Music] I just passed it
344. 57:09up. This one. Oh, yeah. Oh, hang on.
345. 57:36this one. Joker, right? I didn't put sound on mine. Yeah, that's cool. So, the the one that I showed you before, the the one on X,
346. 57:46that that one's really slick looking. this one. Um, I went into chat GPT and I said just give me a frame of
347. 58:02of a movie basically, right? Like what would be the frame that that you know someone would cut out of a movie at the
348. 58:09most important you know scene of the movie or whatever. I said, "Give me 20 of those ideas and just describe the
349. 58:16character, the scene, the style, all that sort of shit." And so this was one I picked. It was a kid in a cardboard robot
350. 58:24costume. And then I went to Luma and I just pasted in the prompt and it made the image. And then I, you know, [ __ ]
351. 58:32around with it till I got an image I liked. And then because I'm already in Luma, you can turn the image into an
352. 58:37animation. And they've got new camera moves that you can use. And so that one that does all the crazy spinning of the
353. 58:43camera, that's that's one of their new camera moves. And then Luma also has sound effects in it. So the music that
354. 58:50was in that thing was also in Luma. From typing the thing in chat GBT, give me 20 prompts to this finished video
355. 59:01with the sound and the music was like seven minutes. Like insanely short. And so that's two tools. Two tools. When Luma gets better at
356. 59:17prompting, then it's going to be one tool. And at some point, Luma is going to get good at editing. So you'll be able to stitch
357. 59:24together lots of scenes and make a movie. And then at some point, you won't even know it's Luma. You'll just say, "I
358. 59:30want to see a movie." And it'll start playing a movie. So go dig into this stuff and and figure out ways that your business is going to
359. 59:41get upended with AI and and learn it. Learn it. Learn it. Learn it. Learn it. Learn it. Learn it. Is the chat GPT voice facer
360. 59:55fa Brian Whitney? is the chat GPT voice feature only for the fa paid version still it's not you can even do this uh
361. 1:00:06really cool image generation in the free version three a day you get three images oh my god someone just posted that they
362. 1:00:14gave Gemini its search history and now they're scared how much it knows about them is one of of the problems with AI,
363. 1:00:30right? Historically, if if someone was going to know something about you, it had to go into a structured database and
364. 1:00:37it had to be queried with a with a uh SQL query and they would pull the structured data out of the database for
365. 1:00:45you. No, not anymore. Not with AI, Brian. Three a day. I know. Yeah. the the uh the image generation isn't good enough that three
366. 1:00:59a day is gonna be worth your while, but it but it's free. So, there you have it. Um, if you just want to do a silly
367. 1:01:07magazine cover, you can do it, though. Gemini would go into meltdown if it saw my search history. Exactly. I'm like,
368. 1:01:14I'm just like, this is my my philosophy in life. Don't ask a question you don't want to know the answer to.
369. 1:01:23I know this stuff knows way more about me, but I'm not seeking it [Laughter] [Music] out. All right, kids. Um, so I'll see
370. 1:01:36you tomorrow, Friday. Um, see you at office hours at 11:00 a.m. Mountain time tomorrow. You can find that info on
371. 1:01:42LinkedIn at my profile, Kyle Shannon. And, uh, yeah, have a good night. I hope you're well. Thanks, man. Byebye. kidding.