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AI Learning Lab
AI Empowered Fundraiser Live
VdmiDQ3f52M
Live Stream
2024-01-13
58:51
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Transcript
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0:00
so hey everybody uh good morning or good afternoon or good evening depending on where you are right now and what time it
0:07
is um when you watch the replay um if you're not here live um welcome um gosh this this is probably G to be a little
0:19
bit of everything but we're certainly gonna try to keep it on the rails of um ai ai learning um Ai and nonprofits uh the GPT store um and in
0:33
particular why and how everyone should not be on the sidelines anymore but should be fully engaged in what our future is going to be when AI
0:49
is as ubiquitous as oxygen and as absolutely necessary and I have one of my mentors and I call Kyle my gateway drug to AI [Music]
1:03
Kyle Shannon um uh and I'll I'll ask him to introduce himself um in more detail but um the one of the reasons why I
1:12
wanted to bring Kyle on is to introduce you all from my communities if you don't already know Kyle to him and to the way
1:23
that he is teaching how to learn AI because that's really the thing that I've learned the most is how to approach
1:32
it we learn about new tools every day we learn about new techniques every day but really the thing that I've taken away
1:38
from getting to know Kyle is just how important it is to have a beginner's mindset the fact that no one is an
1:45
expert and so it's okay to show up and like not really know what the heck you're doing it's okay to show up and
1:52
not even know what chat jpt is what open AI is what a large language model is what AI even is and Kyle will give you
2:01
an onramp to that um all you got to do is show up on LinkedIn every night like Kyle but even Tik Tok every night sorry sorry Tik Tok
2:12
only Fridays um and so I'm gonna turn Kyle I'm gonna turn it over to you and have you do a little intro of yourself
2:20
I'm gonna check on LinkedIn to make sure that we are everything is going smoothly okay great fantastic um so hey everybody uh yeah my
2:29
name is Kyle Shannon I'm an entrepreneur and a um I guess an AI Community Builder although that seems kind of squishy and
2:38
weird to me but but um my my entrepreneurial background um I'm a Storyteller by training I have a degree
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in acting I moved to New York City out of school to pursue a life in the Arts um started and ran a theater company
2:51
wrote a bunch of screenplays uh and then in the mid 90s um discovered the worldwide web and kind of stumbled on it
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and it was very very early um it it felt a lot like what this AI stuff feels like now and I co-founded agency.com which
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was one of the first digital agencies and I created Urban desires which was an art and culture magazine which was one
3:14
of the first art and culture magazines on the internet uh and then I also started a group called the worldwide web
3:20
artist Consortium uh which sounds really fancy uh and it ended up becoming a big group but it the impetus for starting
3:27
the group was I knew that there must be people that know more about this worldwide web stuff than I did so I
3:34
figure if I start a group I'll get people in the room that knew more than I did and what I learned was that we were
3:41
so early that nobody knew anything that everybody was trying to figure it out you couldn't get a you know you couldn't
3:46
get a degree in web development you couldn't get a degree in Internet other than internet protocols right um so this
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was this was a very new thing and and what the worldwide web did was it kind of opened the power of the internet to
4:00
to normal people people that weren't developers people that weren't engineers and programmers and researchers um so I did that I
4:09
agency.com I was there for seven years but uh we ended up building a lot of the websites for the Fortune 500 so really
4:17
amazing time to be part of riding that that wave up I thought that would be the last time in my life that that happened
4:24
turns out that that's not the case um I sold that in 200 2 to Omnicom and uh in 2012 started storyvine which is my
4:35
current company and it's a video storytelling platform so had an epiphany about short form video back when YouTube
4:42
first came out in 2005 and that became Story vine and and uh the last year I've been as I've been learning more and more
4:50
about AI um I've been thinking about how how I incorporate that into you know an almost 12-year-old company without throwing the baby out
4:59
with the bath water um which is which has been really fascinating at least for me and uh and then um over the past year
5:07
uh a week after chat GPT launched I started the AI salon and I started a Tik Tok Channel because at 58 Why not start a Tik Tok
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channel so I did that and what the Tik Tok channels become has become a nightly just jam session with people that are
5:29
curious about Ai and so we have a lot of people that show up there regularly and we have a lot of people that just pass
5:33
through and then the AI Salon um is is a is is a more sort of permanent home where you can hang out with other people
5:42
that are curious about this AI stuff and to your point an about you know learning how to learn this stuff again the lessons I'm bringing
5:50
from the worldwide web we're so early in this that it feels like oh I've got to learn this tool and you know like one of
5:57
the big talking points in 2023 is you've got to become a prompt engineer it's going to be the job of the
6:03
future and like now we're starting to see that as we go into 2024 these systems are going to be doing the
6:09
prompting for you you just need to sort of know what you want and and a lot of the prompting is going to happen so
6:15
everything is Shifting all the time so the only way that you can realistically be in this game right now is to just be
6:23
in that sort of beginners mindset perpetually and just build stuff knowing that you're going to what you're going
6:31
to build is going to be crappy it's going to be Obsolete and out ofd two months or two weeks or two days from now
6:38
that doesn't matter Build It Anyway launch it assume it's awesome know that it's not and then um Ju Just understand that you're sort of
6:49
stepping on a hamster wheel that is that is speeding up and and and and that's the only thing and and know that you're
6:56
not as far behind as you think you are you know more than you think you do and and you're never going to be able to
7:02
catch up never like ever like I feel more clueless and less educated today than I did a year ago and i' it's all
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I've been doing essentially 247 for seven days a week for for a year and a half yeah yes so a couple of like jumping off
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points for me from from your share just now like I I'm like working my butt off to learn all this stuff and I'm so invested in
7:33
like catching up I've had to let go of that because it's actually a trap because catching up to who catching up
7:41
to what catching up to who to what in what in what regard and so like I actually was sort of bitter that open AI
7:49
snuck in the announcement about the teams thing like here we all we're watching for the store and then all of a
7:55
sudden we find out little teams and we don't know what we're doing and the nerve of them to not tell us or leak it
8:03
or something so that we would know within a few hours what the heck to do about the teams thing and this is for
8:09
those who who aren't you know obsessed with this stuff open AI which is the company that hosts chat GPT which then
8:17
led to the custom gpts which then led to the GPT store they opened this GPT store this week which some people are
8:26
comparing to the early days of the um Apple App Store so but then at the same time they dropped information about this
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thing called teams where we can all work together on gpts and other and chat GPT and where our information won't be used for training
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the next models it has all sorts of other bells and whistles that arguably are a bigger deal even than the GPT
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store um but because of my like Journey of letting go of being an expert I still had it had an attitude
9:07
about it because I was like oh my God great now I have to drop everything and learn it learn something new and I have
9:12
to start emailing every or you know texting everybody and all the slack channels to figure out what the heck is
9:18
going on there's there's even a thing that they didn't drop that's also coming which they're going to add persistent
9:24
memory to chat GPT so it's going to start remembering your chats across chats yes which is going to be a whole
9:30
another thing like there's a part of that that's really good you won't have to keep retraining it there's a part of
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that like well wait if I'm just demoing a chat to someone I don't want that to go into my memory so how do you opt out
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of it so like and that didn't launch so like that could drop next week that could drop next week and but again
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that's that's the thing where I think you really do just have to get Zen about this and just keep letting it just keep
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letting it go and just go okay yeah okay so I don't know anything again let me just learn enough about this to know
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what to pay attention to and maybe maybe that's kind of the skill right now is just be educated enough to kind of know
10:09
where the boundaries are and then just play Within the boundaries play Within the boundaries and I think one of the
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things that people could consider as they kind of customize or curate their learning on AI is to choose a couple of
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thought leaders to follow and choose a couple of tools to go kind of deep into and to use the lens of your own use
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cases the things that are thorns in your side or opportunities that like make you stop and go oh my God I could this is an
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area for me to grow as a person an area for me to grow my business grow as a thought leader grow grow grow grow as a
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um you know as a member of Civic Society so that's one thing I would recommend and and while we're here Kyle I think
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it'd be helpful for us to let people know who we learn from um so why don't you share your list of folks who you
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find most um informative for you I've got I've got four that I recommend pretty consistently um first one is
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Ethan mullik who is uh Wharton business school Professor um he's got a Blog called um one useful thing is it one
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useful thing I think it's one thing .org um but Ethan mullik you should follow him on LinkedIn you should follow him on
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Twitter and you should follow him on the on his blog he posts mostly daily um and really insightful stuff he cites studies
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things like that next guy is David Shapiro on YouTube Dave shap D- a VAP p on YouTube he's a bit more geeky but about once or
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twice a week he'll do like a like a long form presentation on sort of what's the world going to be like when AGI gets
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here and then he talks about what AGI is and what the implications are so if you want to geek out he's got open source
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projects you can join he's very technical but his higher level stuff is very well thought out he just did one it
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on the impact on education like what happens to education when AGI gets here really interesting dude um then you've
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got Paul rater R OE TZ ER from the marketing AI Institute um the marketing I institute was started five years ago
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and considering that chat gpt's only been here for for a year they were way early so he's very very thoughtful about
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this stuff and then the the fourth one is Rachel woods from Tik Tock who uh is very much about AI operations and
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bringing AI into your business in a responsible way so those are the those are the four that I follow perfect I'll
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share a couple a couple Reflections on those folks and then um a couple more that I've started following um so Rachel
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Woods is her community is called the AI exchange and that is a very rich Community for learning including the
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fact that um they do member-led Jam sessions so that brings a ton of diversity into the learnings and they
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have courses so for example I learned the master prompting method through that course which taught me all sorts of
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things that I didn't know it's it's a little bit it's pretty sophisticated like let me put it this way if you
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understand the master method you can modify it you can write really you know cheap and cheerful prompts and get what
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you want or if you need to do something sophisticated you have the skills to do that in the format and Etc and you get
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to try them out with other people who are learning at the same Pace that you are so that Community is really awesome
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um I'd also add I have for some reason I haven't um dove in with David Shapiro I'm going to especially because the
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education piece um but I like tried to focus and so so um Ethan mik is one of my like absolutely everything he writes
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and drops I read um Paul rer absolutely I'm actually going to the conference in October in um um Cleveland yeah so that's really
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cool um I also follow Connor grenan closely I find his stuff to be super relevant like it's not too high level
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it's not too like not just practical it's like right there in the middle um and relevant to hire at his you know
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he's at NYU um as a professor in I in the business school maybe management and I love his stuff and I love the people who follow him as well
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so like on LinkedIn his comment section tends to be like I feel like my people My Level and stuff so that's really good
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and then I wanted to share share oh the AI breakdown is a podcast I listen to every morning before I even get out of
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bed because I work with so many people on the East Coast toast and Nathaniel drops those every single day there's a
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seven minute version and then there's like a 15minute version and I just kind of get my like quick hit and again never
15:09
to feel like an expert but at least I feel like I'm not behind the eightball when I wake up um because I'm on the
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west coast so and then a new one that I think has a lot of legs that people can get in on the ground floor and help
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shape the content is um this guy who is um on LinkedIn his name is Dan Sanchez he just launched a podcast called AI micro
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skills and that kind of goes back to what I was saying about you know using your own most important use cases so his
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take is you know there are a lot of people out here talking like high level right and a lot of people talking about
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like why it's bad but where the kind of Gap can often be is like how do you actually use this stuff like tell me
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what is the name of the company what is the name of the website what are you doing with it and so he had me on to
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talk about applications in the nonprofit sector which by apply to everybody else you know I talked about you know
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recording meetings and doing meeting followup and blah blah blah so that's one that's kind of neat for people to
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get on they have it's on Spotify and it's on YouTube and on LinkedIn so that's AI micro skills and is Dan I got
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you inspired me I've got one more what is it so there's a guy he's not an AI guy necessarily but Robert scoel um on on
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Twitter um he's been he's been kind of a tech a tech leading voice and just sort of you know Tech commentary for for
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decades he was a an apple Fanboy um but what he's done is he's got all sorts of lists so if you go to Twitter and you go
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to Robert scoble and go to his lists he's got ten or 11 or 12 lists of like AI companies AI CEOs you know uh AI
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thought leaders whatever he's got all these different um AI artists AI musicians um so just go find his lists
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and follow those lists if you wna if you want to up your Twitter game just go follow list like that and then you can
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also set up tweet deck on on Twitter on X um which which is this column based thing where you can make each one of these lists a Colum
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and so you can have a single dashboard of all these different feeds basically pre oh my gosh yeah wait let me write it
17:36
in the chat what's that how do we find that yeah tweet deck nobody knows about tweet deck and he's always talking about
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it Twitter acquired tweet deck years ago so I think it's I hang on let me see what it is so while you are doing that I will
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share um the there are a couple of principles from the AI Salon that have been particularly meaningful to me and
18:05
one of them is inclusion and how important that is for all the work that we do and sometimes what that looks like
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in my life is sharing about AI in spaces where I know I'm not winning any friends by talking about it and being I think
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it's being willing to say the stuff that people don't want to hear uh an example for me has been you know I I've been
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paid to write my whole life I've been in we could call it a writing apprenticeship my whole life right I
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went to college I went to grad school I then got a job that's marketing adjacent or do fundraising I always have to write
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effectively and people have paid me to perfect that craft I've begun my grieving process it's not that the written word is not
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continuing to be important but what I generate from the depths of my soul from the recesses of my intellect is not as
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valuable unless it is unless it provides insights and knowledge that can lead to second order thinking and most of that
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can be significantly up leveled by working with large language models Y and so you know if you if you link it into
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like how AI is being used in education I think that's a critical component so inclusion in education involves totally
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changing the way that we teach and I get that and I empathize with my colleagues in higher ed I empathize with people who
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have made their bread and butter by writing and encourage everybody to start thinking about like real fast what that
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means for your career and we have a question about careers here but what does that mean for your career and a use
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case that I'll provide is we've started working with writers who are trained in AI who are um shifting their careers we
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are now hiring the those people to work on our content we are not hiring anyone and we're just a little organization
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like we're just a little company but we've already gotten to the point where it's actually not affordable for us to
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hire people without generative AI skills because then we have to teach them yeah and and you also have the turnaround
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time is you know 10 times as long or a 100 times as long right so so I that idea of you know being AI literate right now is going to get you
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jobs in the next 18 months just because you're AI literate we used to joke in the 90s that if you could spell HTML you
20:48
could get a job right and I feel like it's it's even easier now if you can spell AI you can get a job right because
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increasingly people are going to be looking for not just some someone to come in and do the work but someone
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who's got that mindset of oh you're paying attention to this because I'm not can you come in and help us pay
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attention to that so I I think that's that's a big thing to the to the inclusion and the diversity and the empathy
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thing why I think that's really important is that a lot of people are afraid right now a lot of people have
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their guard up right that they're they're afraid of AI they think the robots are going to kill us because
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Hollywood told them so um they think they need to be a Stanford meth ician to be able to do AI so that I'm not smart
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enough so so they a lot of people have the defenses up in talking with them empathetically like taking them in and say yeah I get
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that you're scared can I just show you something cool and just in spite of knowing that they don't want to hear it
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showing it to them anyway what will happen is one of those guards will drop and then they'll actually go look at it
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and go oh I didn't know it could do that or I didn't know that's what it was oh this is really exciting and then all of
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a sudden one more person isn't scared and that's it's kind of the whole point of of my Tik Tok Channel and the AI
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Salon quite frankly is to create a safe place where people who are curious about this can come and invite other people
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who might not be as curious to come and and in a safe way not be judged that they're just beginning not be judged
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that they don't have a math degree from Stanford right you can I I've got a degree in acting you can even have that and be welcome in our
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community theatricals wel yeah exactly exactly um let's see so yes the other thing that I wanted to highlight um is empathy and that's
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actually where I have found on my journey I fall down I I don't I need to do some personal work on this but I find
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myself less and less empathetic to the naysayers and um but I'm working hard I'm consciously yeah I yeah my strategy has
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just been acknowledge whatever their cynicism is and essentially just ignore it and keep talking just ignore which is
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not super empathetic but you know I at least acknowledge it so it's in the neighborhood of empathy yes yes it's in
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the neighbor it's empathy empathy adjacent um one of the reasons why I got into this whole thing and one of the
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like primary core values of the that I founded with other AI leaders called light magic AI we um are here because
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we're passionate about upending the power structure knowing that so many of the people who have power and proximity
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to power are not going to be the early adopters meanwhile those of us who are hungrier for that power potentially or
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willing to show up and make fools of ourselves right like some people in positions of power they literally cannot
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show up and make a fool themselves they must be the smartest person in the room whether they've trained themselves to
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that to be or their stake their their stockholders need them to be that way yeah um but by putting these tools in
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the hands of people who have been marginalized and allowing them to do all the things right to choose their own
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path and to start providing them with like like coaching on how to craft a career out of this stuff I think that is where we're going to see
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one of the most cataclysmic changes in our society and it's what we're like super excited about yeah totally yeah
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that's that's one of the things I'm most excited about because it's all you have to do is sort of get over the hump of I
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can't do this or this thing's evil or like you just need to try it and then when you try it within whatever it is
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five minutes a half an hour the first hour you'll have what we lovingly call your Kevin mallister moment and then when you have that you
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really can't go back from it like you actually understand oh it can do that yeah wait what else can it do certainly
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it can't do what I'm expert at oh it can do that too and then and and then at that point then you discover you've got
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access to this world of knowledge and this world of skills that that this thing can level you up on and I think for people that
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you know have been disenfranchised the the the amount of level up is proportionally higher in fact Ethan
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mullik one of the studies that he cited basically said within an organization they gave access to chat GPT to all the
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players and they all leveled up significantly but the underperformers leveled up like two and a half times
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what the high performers did so it basically you know brought the low performers up in parody with the high
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performers like that's massive that is massive that's massive so kind of um jumping off here to address one of the
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questions in the um in the comments so those people are now GNA find themselves as go-to resources for people
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at all AI literate people the AI literate people right the ones who have gone from here to here because they've
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they've taken they put in the work to learn how to use the tools they're going to be the ones who spot the janky
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content right they're gonna be the ones who go to a colleague um I can tell you cut and pasted that straight from chbt
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it has the word the words unleash Beacon it uses Symphony metaphors exactly like come talk to me I'll teach
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you a couple of my hacks with chat GPT now you're in conversation with people above above you in an organizational
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chart so to Grant's question it's basic but that's one of the ways that you can grow your career is being in proximity
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to people who historically you may not have and who are now putting you in their minds in the box of expert right
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in the box of someone who's very very helpful the analogy I'll use is a lot of us who've been employees
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probably and who are like you know gen xish um probably remember an era where you learned who in your organization didn't know how to use
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Excel right you're like there's the people who know how to use Excel and then there's the people I want to work
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with right there's the people who don't know how and then there's the people who can get done yeah it's like that
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but on steroids it's like that but on steroids I like Hunter canning said Enigma mine is always Enigma yeah it you
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you will absolutely feel like an enigma right now where people will tell you they're tired of hearing this crap they
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they will they will you know say ah we can't do that here um just lean into being the Enigma lean lean into doing it the other thing that
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that I'll I'll share and that um one of the things that that strikes me about this stuff is anyone that I knew know
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that is AI literate that's using these tools regularly they don't use it like Google meaning meaning when you first
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start using it because it kind of looks like a Google search box um you just type in your prompt and you expect an
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answer and so one of the early mistakes is you type in your prompt write me a business letter or write me a blog post
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and it gives you a blog post and you copy and paste it because that's how we've used Google in the past right give
28:55
the prompt do the thing this isn't like that everyone that I know that uses this it's more like chat GPT is is a
29:03
collaborator and there's a lot of Back in Forth right give give me a thing read the thing oh that's kind of crappy in
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fact I just did for Cindy she's working on a book project and I took a um a talk that I gave I took the transcript of it I had chat GPT um
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translate that transcript into an outline for a chapter of a book then I had it write the chapter of the book I
29:26
thought oh that's really good except it was missing some little detailed stories so I had to put brackets in where I'd go
29:33
fill in my detailed stories when I actually started adding in my stories I essentially rewrote the entire thing
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from the ground up I kept almost none of what chat GPT wrote other than the skeleton because as I started to add in
29:47
real writing I was like oh well this is redundant now oh it's actually repeated this thing three times like there were
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just big chunks of it that I just copied and pasted and threw out right and so it's the the work is almost always like
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that right now I think over time it will get more automated but right now it's still very much a collaboration with the
30:10
tool totally agree I'll share like how I gosh I mean to to talk about the whole Arc of how to use AI for a project like
30:20
that is too too much like that could be a five hour lesson but I will share that like one of the things that I like to do
30:27
is just organize the thoughts and ideas into headings so let's say you've got a talk that you've given and an article
30:36
and you know some emails you wrote to random people about a particular concept put all that stuff in the chat jpt and
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just say what is this what's the thread here what are the headings right like because sometimes I don't even know like what my point
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is what's the thesis of this this like what's the takeaway and we do that we consider it one of our like boring use
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cases but boring is our word of the Year boring use cases is you know taking our meeting transcripts and talking to them
31:12
because it's such a huge level up like yeah like um we did a session yesterday with Suzanne um Welker Jurgens and Kelly
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camp and I took the transcript from that and I created a download for everybody on how to make your gpts better and I'll
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post we had 20 recommendations just baked in there and it did it in what 30 seconds and now you know my coordinator
31:38
is making it look nice yeah take a couple minutes and now there's a resource that everybody who's into the
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GPT store can use it's the thing it's the thing that I think is the it's the most under under talked about thing that chat
31:53
gbt does everyone talks about it writing stuff because I think that's the fan fasy is you push the button and it makes
31:58
crap right yeah what it's really good at is analyzing other stuff you've got and and you know sort of reformulating that
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other stuff you've got you know the program is called it refactoring the code right we're going to refactor it
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from this to that well you can do that with writing as well right refactor from transcript to blog post Bang there it is
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or to recommendations really good at that so a concrete use case for people who historically haven't been in
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positions of appr proximity to power is to raise their hands right to say formally like I want to be part of
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creating a framework for our company for how we use Ai and how we don't use AI I want to be part of um an AI Council
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which Can Begin by you putting an hour on your own calendar and thinking about this then you can add one person then
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you can say to your your bosses and your colleagues hey here are some things that we've been batting around can we have
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you know can can can we do like a lunch and learn and just share and and it goes from there and then all of a sudden you
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know the vice presidents are talking to you yep and now and that may happen sooner than later like the minute you
33:12
start talking about this stuff you don't know who's listening and you don't who's you don't know who is like trying to
33:18
figure this stuff out because this is again back to the early days of the web a lot of times in in the very early days
33:25
you know someone come in ah we want a web like okay why why do you want a website well I was golfing and my buddy Bob you
33:31
know he runs this big company and he's got a website so we need a website right and so that's gonna start happening with this
33:38
AI that that someone's like oh you gotta get into AI we're not into AI who knows anything about AI I don't know Sally was
33:45
talking about it the give me Sally you know they won't know who Sally is but all of a sudden Sally's meeting with the
33:52
CEO or some VP um where where they wouldn't have before so yeah that that's the the value of just being the Enigma
34:00
is that as as people get hungrier to figure this stuff out they're going to look for experts oh this is something I wanted to say about
34:08
that to the person in the AI salon and in my AI Tik toks to the person everyone that has come in and said oh I got tapped on the shoulder to
34:20
go be the expert to go give a workshop to go give a webinar to go talk to the VP to a person they've all said I don't
34:28
think I'm ready I'm not a leader I don't I'm not an expert why did they pick me because you know more than they do even
34:37
if it's this much more don't discount the fact that if you know this much it's way more than most people know I'll give
34:45
you a stat McKenzie just released a report two months ago um at the beginning of 2023 87% of people had not used chat GPT
34:57
so we had a year to use it at the end of 2023 it had gone from 87% haven't used it to 82% haven't used it so that means
35:07
18 one 18% of people have used chat BT which means at least half of them haven't used it they used it once and
35:17
never again right so so we're talking singled digigit people even know what chat GPT is right and and so as little
35:27
as you think you know 90% of the people out there no less so just forgive yourself for not being the expert just go be the expert
35:37
and literally you just showing them here's how chat GPT works write a poem make a table write some code those three
35:45
um parlor tricks will blow people's minds right yeah we're the fifth graders to the fourth graders like that's that's
35:55
totally Yeah well yeah you don't need to be a a PhD student you can just be fifth grade good no because the fourth graders
36:03
are just panicking right now I wish I could be as cool as the fifth graders I wish I could be as cool as the fifth
36:09
graders they have you know back in the day like the Welcome Back Cotter lunchboxes yeah um so can you say a
36:17
little bit more about how you think people will level up in their careers and also become more valuable on a
36:23
personal level that to Grants question which he also added do you suppose it's like 10% input 80% GPT 10% editing so
36:36
maybe talk a little bit about writing as well okay um okay so two two very different things I I'll come back to the
36:44
GPT one because that one's really interesting um yeah the leveling up thing is fascinating so I think here here's what
36:55
shifts if you're a Lial Arts major and for your entire career you have not been valued because you're a
37:02
horizontal thinker and the real the the real valuable people are the vertical you know tactical execution people the
37:09
Specialists that script is about to flip the implications of that are is you may be good at one or two things you know at
37:18
sort of a 100% of your capacity and then there's three or four things where you're at 80% and then there's a bunch
37:23
you know it goes down it's a bell curve right what AI allows you to do is level up on things that you were really horrible at to like an 80%
37:34
degree um so I would say if you're thinking about Reinventing yourselves one of the possibilities with AI is that
37:43
um you get to now choose if you want to do a career that you maybe couldn't have gone back you would have historically
37:51
had to go back to school for right because oh I don't know enough about history but I really want to do this
37:56
history thing well now you've got access to all this knowledge you could probably do that job now so I would say if you're
38:02
thinking about leveling up your career don't just think about what your career is right now but what it could be what
38:07
are your interests what are the things that really turn you on and and maybe you really love making art but you're a
38:14
horrible artist well now you can make good art so so that's that um just just expect to level up in in lots of areas not just
38:24
one with the GPT writing thing so it it's almost what you said Grant what I find with chat GPT is chat GPT or you know insert your large
38:35
language model here will get me to 80% of what I want to create within about five minutes getting from 80% to the 100% is
38:45
not just like 10% effort it's like so if I have two hours set aside for writing a piece in the olden timey world you know 2022 and before
38:57
in the olden timey world that two hours would have been taken getting me to the 80% and maybe to sort of 90% like the
39:04
two hours would have taken me to get to the first draft what I'm finding now is that I get to that first draft within
39:12
about five minutes and it still takes me two hours to finish the piece because because it got me there so fast that
39:20
maybe it gives me new ideas or or maybe I go oh wait a minute this one area is not researched enough let me go do some
39:26
research on that so I'm doing that in chat GPT and then I'm adding that to it and then all of a sudden I've got this
39:31
Frankenstein creation that there's a story somewhere in there and so it's still net taking me about the same
39:39
amount of time for for significant piece for if it's short stuff that's much quicker but if you're talking about like
39:45
a significant writing piece takes me about the same amount of time but it's much well structur it's much uh
39:56
much better in its structure it's much better in its content it's much better in its scope than it ever was in the
40:02
past but it still takes the same amount of work it's just it's at a very different level so that's been my
40:08
experience similarly like I used to be obsessed with my work product like the thing that has been written is the thing of beauty now I see
40:22
that as a it's like a piece of a portfolio of commun it's I'm looking at it as like is it effective communication or was it
40:33
just a piece of writing like did I move anything did I change anybody's mind did I start something or move something
40:41
forward versus it's just a bunch of really good writing what I consider my work product is the work that I'm doing
40:49
with chat GPT or another language model it's it's my prompt that allows me to be an eff Ive Communicator again and again
40:59
and again right so not just your but also also the critical thinking of once you've done the prompt looking at the
41:08
output and just putting your critical thinking mind on it right and and you know improve improving it even outside of the
41:20
prompting for me for me the critical thinking thing is is the that becomes the the new superpower so I do critical
41:29
thinking to say here's the kind of story I want to tell then I jump into chat GPT I generate some crap then I look at it I
41:35
put my critical thinking hat back on and I'm like is this good or not no it's bad and historically I wouldn't just throw
41:42
something out if it was bad because it would have taken me another two hours to get to the next first draft so I just
41:47
kept working on the crappy thing you can go generate a thing Ah that's not the right thing but it's Clos but let me try
41:53
something else throw that out try another one oh that's it right that's that's all that's all the thinking in
41:59
between the prompting that I think is where the skill is or or where the skill of the future where the value is where
42:07
the value is like and and those of us who are dabbling in this and willing to have it not work right this is a this is
42:18
a good segue into talking a little bit about the GPT store and the GPT for good challenge because um those of us who are
42:26
willing to do it and have it not work are going to be able to communicate more effectively and more consistently right
42:36
we're GNA be able to be you know how sometimes like at at least you know in a work environment you kind of have to say
42:43
the same thing over and over again yeah well and in marketing it's like you know you got to tell them you gotta you got
42:49
to tell them what you're GNA tell them you got to tell them you got to tell them what you told them like yeah how
42:53
about the opportunity to not invest not feel like attached to an outcome because you didn't spend four days
43:02
working on a marketing plan you just did it right and like with with Grant's question to how do you make yourself
43:11
more valuable on a personal level an example that I'll use is is much like that not feeling attached to the outcome
43:19
of whatever I've done planning a weekend adventure for my family where I know that I'm GNA have to pitch it right like
43:29
once everybody gets out of bed I'm GNA be like we're going to the coast but now I've spent some instead of getting all
43:37
the guide books out and doing all the research on Open Table and what is the weather and all this stuff I very
43:44
quickly put in you know so and so didn't bring boots so and so want clam chowder so and so won't go in the car for more
43:54
than 60 minutes and still have a good day blah blah blah and then I get an itinerary that I've already I've beaten
44:02
them to the punch and because I didn't spend all that psychological energy on it I'm like if they don't want to go
44:08
that's cool we can change the plan so that's an example Grant I use it in my personal life to add value and then
44:14
mom's happy when you know happy wife happy life like I'm not bitter because yeah yeah yeah they didn't love my
44:24
itinerary I spent a week on yeah exactly the other thing the other advantage of doing that kind of work an is
44:34
um the the troubleshooting that you did to get the Family Planning itinerary right the next time you do something for
44:42
work you'll run into the same problem you're like oh I know how to solve this I just solved this last week with the
44:47
kid like the the the problem Sol solving skills are transferable so it it literally doesn't matter what activity
44:54
you're doing in AI it will will serve you at some point in the future so just do stuff with it like start with a
45:00
problem and say how can I solve with AI and just and maybe you fail and I would also argue if you spend two hours trying
45:08
to solve a problem with AI and fail and have to start over with not AI I would argue that that that's two hours better
45:17
spent than just solving it in the first place without AI that what you will have learned in learning what it can't do is
45:24
as valuable as learning what it can do 100% And I would be surprised if you spent two hours and didn't have your Kevin mallister moment
45:38
exactly um so can you talk a little bit about the GPT for good challenge that we did and then let's talk a little bit
45:46
about gpts in general and the um and the store and before we do that you asked about the QR code this is my favorite
45:54
GPT oh so if people want to try it it's um it is a thank you letter generator for fundraisers that can also be used as
46:03
like a congratulations letter A condolence a thank you for a friend but it's optimized for donors and I would
46:12
love to have people use it and send me feedback at the very end it gives my email address so give it a whirl um it's
46:19
it's showing up when you put um if you didn't have this QR code you would put fundraising thank you note and when you hit when you put
46:32
thank in it should come up and it will say buy empowered fundraiser in in the GPT store in the GPT store if you have
46:41
it and you can use this if you have GPT plus yep GPT plus cat GPT plus and how you get there if you go to chat GPT if
46:50
you haven't been to the chat GPT store it doesn't say GPT store click on the explore GP G pts button that will take
46:57
you to what they're calling the GPT store and it's not really a store it's more like a directory and it's a crappy
47:03
directory but that's a whole separate conversation let's talk about GPT for it's horrible it's it will get better just
47:10
you know right now everything is janky so GPT for good so within the AI Salon people were getting very very
47:19
excited about making gpts and and the I was I was also showing people how to make them on my Tik Tok lives one of the
47:26
things that struck me that open AI did better than everyone else so far is they made in my opinion the first true no
47:37
code application developer so you've got things like zappier and make and bubble um and and even uh creating bots within
47:46
po all of those tools even though you don't need to learn a programming language you need to you need to
47:53
understand programming logic to be able to stick the Lego Parts together and understand what an API is and all that
48:00
sort of stuff what open AI did was they they put a front end on it they put an interface on it where you can literally
48:07
just say I want a GPT that educates people about hedgehogs and it will make you a hedgehog specific GPT it is it's like it is truly no
48:18
code and then in talking with you an one of the things that you said is there's such fear in the nonprofit space that I
48:26
you and I both recognize that these AI tools the the amount of impact that they can have on organizations that are
48:33
chronically underst staffed is like like astounding right and but what you said is every time you talk to these there's
48:42
so much fear there they're not even willing to try it so so the idea with the GPT for good challenge was could we
48:49
in a 24hour period inspire people to just try making a GPT we'll teach you how to do it we came we came up with a
48:58
little cheat sheet for how to do it and then you and I alternated every 3 hours over a 24-hour period and gave these little classes and
49:07
the AI Salon Community came together and created 150 gpts for nonprofits in that 24hour period it was absolutely
49:16
remarkable I still don't think I've caught up on my sleep um but but really really inspiring and and I think the
49:22
thing that was most inspiring for me is how many people intended to come to one or two sessions and make one or two gpts
49:31
that came to like a lot of the sessions and made like a dozen gpts or 20 gpts like just absolutely amazing so you know
49:40
that that that was it and I I just you know I'm so glad we did it me too and it was real Revelation for
49:48
me at a at a time when I was starting to feel a little bit worried like man what's it going to take you know for
49:55
people to adopt because I like to I'm thinking about 2024 as like the year of adoption but then I started to think ah
50:02
maybe I'm a little bit you know polyana but what I learned through the GPT challenge was a little bit more of
50:11
what it takes to overcome some of the worry which by the way I I do empathize with the worry um with the worry and
50:22
some of the like frustration barriers that people might hit what I learned is that having a purpose for doing
50:30
something is critical so like if you if you do start with like you know something that you actually need to have
50:37
happen like you need an itinerary for your family because you're going to a place that you've never been before and
50:43
everybody wants to be well fed or they're going to be crabby or blah blah blah so you have a purpose for it and in
50:48
our case it was nonprofits and people came to the table with the things that they were utterly passionate about
50:54
whether it was you know animal rescue or Alzheimer's disease or cancer or missing persons or domestic violence or like
51:03
tools for nonprofit workers to use so they all had a purpose and that was why we had people who were literally on with
51:12
us for 24 hours there were five people who came to pretty much everyone so did you hear what happened to TK what she got she got offered
51:23
executive director of the firef Museum no she didn't yeah sh well she said I got offered role of Ed at the firefighters Museum because
51:36
because of what she did in the GPT challenge so TK is this amazing leader and and she has a a a multigenerational
51:48
connection to fire safety including she's on the board of this firefighters Museum in her um in her region she came
51:56
to the table with a headful of steam ready to make gpts to support this nonprofit which she did and they were
52:04
fire and um another pun intended they were fire pun intended of course um and um she also won the prize which was a $250 gift to the
52:17
museum whoever won the prize the raffle so man she won she winning she yeah so hi freaking love see that's the thing
52:28
like we're seeing those kind of connections right and left and not to not to diminish like like it's every day like
52:37
TK who knows she she she earned it but that there's another there's another benefit to to doing AI stuff for other
52:48
people is that it takes the pressure off you to become the master of AI right right if you sit down in front of chat
52:57
GPT and just see that that bar and know that it can do anything it's very intimidating but if you have a friend
53:02
that's trying to start up a crocheting business and they're stuck on how to come up with a name for the business
53:08
whatever it doesn't matter what it is if you say hey I can help you do that you know I'm trying to learn AI do you want
53:13
me to help you come up with that and we'll do it together oh sure that would be great it takes the the attention off
53:19
you and you learn so much more because they will have you problem solve things you wouldn't have done on your own so
53:27
it's just so there's there's there's even a selfish benefit for you know put put the attention on someone else
53:33
they'll get some really good benefit out of it but you'll get all this learning so yes oh my goodness gracious that like
53:42
made my day slash weekend oh my goodness um okay so that was the GPT for good challenge and the GPT convos
53:51
continue so if folks on this call or on the replay want more information information about gpts and how to build
53:57
bangers go look at a video from yesterday where I interviewed two of our friends from the AI salon on how to make
54:05
really good gpts particularly for the store so we are crowdsourcing a GPT for how to make gpts but we're we also made a PDF of how
54:17
to make them specifically for the store for example keywords are critical so I changed the name of mine just so I could
54:27
have fundraising as the first word interesting and then I bumped up in the searches interesting before that I was
54:34
calling it personal lovely thank you note or something like that not getting me anywhere um another one is uh for
54:43
sure a call to action so if you're using your GPT as like a front door for people getting to know you if you include your
54:51
contact information a call to action and maybe even a link to another GPT you're building a relationship with
54:59
people and along those same lines I after our conversation yesterday made some edits to my GPT because um Kelly
55:08
Camp recommended giving yours more of a personality more of a voice and so I went in and changed the language in my
55:16
GPT to how I would talk to a friend on a weekend rather than I'm here it was like hey I'm an I made this for you you know
55:28
if you don't like it cool or whatever like that in your prompt or in the call to action in my promp yeah so so you got
55:35
the tone of the GPT itself to be more close to you I think that's just brilliant like anything that takes these
55:40
things away from feeling like generic GPT is where they get quite powerful so that's awesome Yes um let's see I just dropped I
55:51
dropped the link to our website because one of the but I don't know if it actually popped up but one of the things
55:59
that is kind of an enduring at least for now Legacy of the GPT for challenge is that we have a free directory of really
56:09
good gpts that can help now you know who knows what will be monetized in the store but one thing we know from our
56:17
project is that we have a bunch of them that are going to be for that will always be for free and some of them are
56:23
like oh my gosh so amazing so hopefully this went through there's a bitly link um that will get you to our
56:31
directory which I don't think it went through you might want to try I know also we just learned that you have
56:38
comments on yours and I have comments on mine which we didn't somehow or another know so who knows um so whenever I'm
56:47
looking off screen I'm like leaving comments in here and we've got um some really good ones so what I'm wondering
56:55
is Okay so we've got three minutes yeah and I've I've got I've gotta leave right at the top of the hour okay perfect uh
57:03
why don't you talk a little bit about like um some use cases for Story vine so how have you used this to change the change
57:14
some of your um work that you've done and I'll share like a couple of use cases we had someone ask about where to
57:21
go to find use cases and I really think in some cas it's conversations like this but I will also add that I have a whole
57:28
big long list if you're interested yeah and it it the the the the crappy answer to that question is every every use case
57:38
like what again where I would start is what's a problem that's bugging you in your life try to solve it with AI right
57:45
like you can likely do some major damage to the problems you're you're dealing with with AI in the case of Story vine
57:53
we have a platform that automatically generat generates um authentic video storytelling at scale we have an app
57:59
somebody answers questions in an app goes up to the cloud it makes a video well one of the things that we've always
58:05
wanted to do was be able to leverage that video really powerfully so we built a tool called the authenticity engine
58:12
where you upload a video you take a Story vine video it then creates a transcript it chapter IES the video it
58:18
gives you key messages from the video it generates a Blog for the video social posts hashtags and and pull quotes
58:26
automatically within about 60 seconds so we we went from you know you output a video to you output this whole world of
58:33
content around that story so anyway it's one I have to take off so sorry to leave so quickly thank you Kyle and thank you
58:42
everybody for watching appreciate you and um I'll see you on Tik Tok tonight okay great see you later bye everybody bye every
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