2/11/2026 - Building a Human-Centered Brand Platform for the AI Salon Using Generative AI Tools

Transcript

1. 0:03[music] [music] [music]
2. 0:20[music] [music] [music]
3. 0:39[music] [music]
4. 0:54[music] westerly direction. [music] This car is my train. I've been driving. I've been wondering [singing]
5. 1:09what it is I'm running from again. Feel like an 80year-old man holding on to 29.
6. 1:24Look head on that horizon [singing] California line
7. 1:38[music] up ahead. Trucks carrying a wide load. Preab house cut in half. [music] Cute little front door and two windows. My love
8. 1:53ain't sure whether a cry should laugh. You see, I broke a home up myself once. As I stumbled to that [singing] door, [music]
9. 2:07I read a note by the dawn light and it said, "Don't you [singing] come around here [music] anymore." I've had enough.
10. 2:24[singing] >> Have this freedom on the road. >> I was good with decision. At least that's what I've been told.
11. 2:39[music] >> [music] >> Yes.
12. 2:54[music] >> [music] [music]
13. 3:17[music] [music]
14. 3:32[music] >> You are. [music]
15. 3:49[music] >> [music]
16. 4:08>> Let's see. Nice shades. Thank you. No longer just on my phone. [laughter] Am I on the big TV? Did I make it up to the big TV? [laughter]
17. 4:22We got that man from the YouTube up on the big TV. He's on the 60 in [laughter] [music] iPad worthy now.
18. 4:36iPad. iPad. [laughter] [music] How was your workshop, Mimi?
19. 4:52>> [music]
20. 5:11[music] >> Oh, the pin. pinned comment on StreamYard. Where's pin comments again?
21. 5:27Some interface element is covering up my pin interface. Hang on. There it [clears throat] is. Oh, my p my kids got me an iPad. Yay.
22. 5:40I'm waiting for my keyboard and mouse so I can finally do stuff. Oh, that's awesome. Cool. >> [music]
23. 5:53>> had an audience of nine. Yeah, baby. [music] That's great. Listen, man. An audience of one can make a huge difference.
24. 6:09>> [music] [music] [music]
25. 6:27>> It's not true anymore, Steve. We have 10 in here now. [cough] [laughter] They're getting a little rambunctious in here. these irregulars.
26. 6:39[laughter] Oh man, I'm a little sleepy tonight.
27. 6:53[music] Blue and I here all along. Sunny morning here [singing and music] at home.
28. 7:09Sky's blue and a coffee is strong. Kelly can't feeling particularly irregular. It's true. [music] Then I open my eyes to a dream realized
29. 7:26[singing] in front of me. [music] And I haven't got a clue what in the world is happening to me. [music]
30. 7:40Think I think I'm happy like a footsteps on a vacation. Happy. Got to get a little rest and relaxation.
31. 7:51Oh, we're down to seven now. [laughter] We chased we traced three of them away. I got I got all cocky about having 10
32. 7:58people in here and they're like, "Fine, we'll leave. >> [music]
33. 8:13[music] [music]
34. 8:29[music] >> So, what we're going to work on tonight, last night we worked on I I was really pleasantly surprised last night
35. 8:40that um [clears throat and cough] [snorts] I knew what I wanted to do was create a personas document um for the AI salon and for the um
36. 8:54the mastermind because we wanted to figure out who are people who are probably dealing with a little little
37. 9:01pain right now because of this AI [ __ ] Oh, 299 super sticker. Thank you so much, Fabian. Appreciate that. Um, [clears throat] [music]
38. 9:18and but what what was fascinating, well, it's fascinating in hindsight. I didn't know what I wanted. I didn't I didn't
39. 9:26have a good question formulated. I wrote a really shitty prompt. I just kind of said, "Here's some raw materials. We got
40. 9:33a website. We've got a community that's got some documents in it. Um I wrote this article." And it said, "Oh, yeah. I
41. 9:40already have that article. You you did that the other day." So that's in here now. So it it remembered that it had
42. 9:46stuff in its memory, which was kind of cool. And then I said I basically said,"I don't think I know what I want here, but
43. 9:54I sort of do." And it was like, "I got you." And it wrote a really good document. So tonight, what I want to do, I'm I'm
44. 10:03in a similar sort of place where normally what I would do is I just blast forward and go, "Okay, write me a
45. 10:08creative brief." But I think what I'm going to do tonight is I'm going to have I'm going to have Claude do a little educating ed educate me.
46. 10:18Uh, I'm going to say, you know, here's my general goals of what I'm trying to accomplish. Here's this document I've got.
47. 10:27Um, oh, you know what I want to go look for? Oh, no. That's a different thing. That's a different thing. Never mind. [music]
48. 10:45>> [music] >> Could I switch the camera and could I switch on the black bar? I could. I could do that
49. 10:58if the uh if we're if we're into double digits. I'm willing to do that. [music] >> [music]
50. 11:15>> So, Mimi, how was the uh how was the the thing? Did did you did you blow blow any uh minds? Have any Kevin Mallister moments in the
51. 11:25room? What were you talking about? [music] [singing] The video generation is in progress.
52. 11:41Currently at step eight of eight. So Retropunk got me access to um something that's connected to Seed Dance 2.0.
53. 11:53So of course the first thing I did was [laughter] was a prompt about a restood in an abandoned factory. [laughter]
54. 12:05Ah, that's pretty funny. Anyway, so so what I'm going to do tonight is I'm going to have Claude educate me about
55. 12:14like what kind of briefs do I need if I want to do this campaign? We want to do an email campaign. Do I need a marketing
56. 12:21brief? Do I need a creative brief? Um, do I need campaign briefs? Do I need a different campaign for each persona?
57. 12:32Um, should they all have the same look and feel? Like, there's a bunch of stuff I don't know. Um, Tik Tok pin. Elong Ma,
58. 12:43I've reached peak vibe coding. I have anti-gravity installed with Claude. Oh, that's that's pretty baller
59. 12:50with Claude on the right and [sighs] that thing. And GPT on the left. That's very cool. [music] Maybe a letter to the editor style.
60. 13:08A letter to the editor style letter for each persona. [music] Oh, I like that idea. [music]
61. 13:25Oh, you know what would be cool? Silver Fox. A letter to the editor.
62. 13:44Trying to think where I'd use them. But like you could do a like a before and after. You could do like a letter to the
63. 13:50editor if they didn't join the AI salon or if they did. Or you could just say, you know, life before the salon, life
64. 13:56after the salon, and then I joined the mastermind, and here's what happens. Yeah, that's kind of cool. I like that.
65. 14:06It was funny, too. They loved my chat. Wait, hang on. [snorts] [clears throat and cough] They loved how my chat got absolutely
66. 14:19nothing right. That's good. Uh, seriously, one of the best things if you're if you're showing people Kelly
67. 14:26Camp can attest to this. If you're showing people AI and it just does all the stuff perfect, it's not it's not great because like
68. 14:36it's intimidating to them, but if they're like if if you do it and it's like it kind of screws it up and you're
69. 14:42ah, chat is a dumb dumb, it kind of disarms it a bit and it it it creates an opening. So, I think that's actually
70. 14:48good that that happened. And I love that they loved it. Walter Johnson Jr., what's happening? [music]
71. 15:04[music] Oh, yeah. That's not bad. Silver Fox, just write it in there to get the uh [music] >> [music]
72. 15:28[music] [music] [music]
73. 15:44[music]
74. 16:02[music] >> I Didn't mean to cause you any trouble. [music] Didn't mean to cause you any pain. [music]
75. 16:21Only one time to see you laughing. [music] Only want to see you laughing in that purple ring. Purple ring. Purple rain.
76. 16:35[singing] Purple rain. Purple rain. [singing and music] Purple [singing] rain. Purple rain.
77. 16:55Oh, Walter's my neighbor that joined me in the last last office hours. Welcome, Walter. >> [music]
78. 17:03>> You're getting the the full AI AI salon experience. Office hours, the wacky lives with the singing dog and the add host. [laughter]
79. 17:16I am sure Kelly prepared you. I may occasionally finish a sentence, often not. Um, and tonight's a tonight on a very
80. 17:25special edition of AI Learning Lab Live. [laughter] >> [music]
81. 17:39[music] >> Let me see if I got seed dance. Did it happen? Did it happen? Generation is still in progress. Let me check again.
82. 17:54[music] >> [music] >> Heat. Heat. [music]
83. 18:12[music] [music] [music]
84. 18:30>> [music] [music] >> Every time I say it now,
85. 18:46get that look in my eyes. [music] Every time I see your mouth, I hear that smile. The early misty [singing]
86. 18:59morning [music] light heard the engine turn. We all thought outside. [music] But you were leaving [singing] me
87. 19:16again today. [music] You were convince [singing] me again today. Leaving this hotel looking for someone else's golden ring,
88. 19:33[music] [laughter] not a special edition. Is there about to be a moral story about drugs? [laughter]
89. 19:48Um, uh, no. There's there's no there's nothing there's we got nothing going on here. Okay. [clears throat]
90. 19:57So, I think what we'll do, we ended last night, if you recall, we ended last night reviewing a persona brief.
91. 20:07So, let me give you the let me give you the rundown of what what I'm trying to accomplish. Um, do more drugs. Yes. Yes. It's AI is
92. 20:20about to blow everything up. So, so enjoy yourselves. Have at it. [laughter] So, in a leadership meeting yesterday,
93. 20:33was it yesterday, Brandon? I think it was yesterday. Might have been the day before. I think it was yesterday.
94. 20:38Um, we came up with what? Well, we asked the question, um, how are we talking about getting people into the salon? We
95. 20:47were looking at our numbers and looking at our numbers for people signing up for the mastermind. We were like, well, how
96. 20:53do we improve those? Well, how are we talking about them? Right? And so we realized we were talking about them in
97. 21:00kind of this mealymouthed, not really interesting and compelling kind of way. And I had a conversation with a buddy of
98. 21:07mine who's really good salesman that said, you know, identify the pain. Like people people don't want to they don't
99. 21:14want to talk philosophically about the [ __ ] they're going through. If they're in pain, they want the pain to stop.
100. 21:21So can you identify who are the people in the world right now being impacted by AI today that are either nervous or anxious or
101. 21:31have lost their jobs or are an executive trying to you know take a make a lateral move whatever it might be [clears throat]
102. 21:42and then can we communicate to them like why being in a community like the AI salon would be valuable to them how it
103. 21:48would be you know like like a like a couple of aspirin to make the pain go away. Um, and then there's deeper stuff in there. Great. They can
104. 21:57discover that over time, but this is about communicating with them in the first place. So, the first step was we
105. 22:03had to come up with the personas. We did that last night. They're really good. Um, the next step is once we have the
106. 22:11personas, once we know who who we're talking to, then we need to create the creative briefs, right? the the briefs
107. 22:17that say here's what the brand is, here's what the value propositions are, here's all the different things that they have to offer. Um,
108. 22:27and then on a I think on a per persona basis, like here's how we're going to communicate to them. Here's, you know,
109. 22:34maybe the the style of graphics, here's the style of copy, whatever it might be. Then we could probably take it a layer
110. 22:42deeper and do a campaign brief that basically, you know, sort of lays out the the the specifics for each campaign.
111. 22:50And then probably tomorrow, what we'll move into is building some graphics, emails, some creative executions. And then Friday night, I
112. 22:59think what we'll do is we'll vibe code um a landing page uh for for at least one of the personas. So that's what
113. 23:08we're up to. Um, let me share my screen. I think it's shared. You can go ahead and share my my uh screen there, Brandon, if you're there.
114. 23:24Okay. Five target personas for creative and marketing outreach. Types of people who may be presently in who who may
115. 23:32presently be in discomfort. I don't really like that phrasing, but that's okay. and might be seeking what the AI salon um already offers
116. 23:43already offers. seeking what the AI salon offers. May maybe be seeking whatever that's fine. Okay. Strategic framing the deeper
117. 23:54problem. The headlines say AI is taking jobs. The great repurpose identifies something more fundamental. AI is
118. 24:01disrupting the relationship. Oh, by the way, from last night to tonight, I did a slight very I I did a slight update to
119. 24:08this brief or to this research or this whatever this is um the persona document. Um, the way it had written it, it it made it
120. 24:18sound like The Great Repurpose was just about people who keep their jobs and their jobs are different than they used
121. 24:24to be. And so I had to expand it uh to to include all the different ways people might be impacted. The Great Repurpose
122. 24:33identifies something more fun fundamental. AI is disrupting the relationship between human beings and the work that gives them meaning. This
123. 24:41plays out in three ways. Some people lose their jobs outright. Others keep their jobs but lose specific tasks that
124. 24:47made those jobs feel purposeful. The brush stroke, the analysis, the client relationship. I would argue the client
125. 24:53relationship still endures, but whatever. And still others experience a subtler disorientation. The world just
126. 25:01stops working the way it used to. The phone stops ringing. The rules change. The expertise that commanded respect for
127. 25:08decades is suddenly available to anyone with a chat GPT subscription. In a culture where 55% of Americans say their
128. 25:16jobs give them their identity, 70% among college graduates, all three of these disruptions threaten something deeper
129. 25:23than a paycheck. They threaten meaning. The marketing question. AI salon can't can't help everyone. AI is hurting. A
130. 25:31drone displaced delivery driver needs job retraining. a packing plant worker needs a union and a transition program.
131. 25:39Those are real needs, but it's not what the salon provides. The question is, whose specific pain does the AI salon
132. 25:45specifically relieve? The salon's medicine, like this is just it's just good good foundational um narrative. The salon's medicine. The AI
133. 25:58salon is a values-driven creative community built on play first, create excellence, and generously lead for the 98.5%
134. 26:07who who are not engineers. It's medicine is community, creative exploration, hands-on practice with generative AI,
135. 26:14peer support, and a new mental model for how human value relates to to this AI capability. The right personas
136. 26:22are people whose pain wait. Oh, the right personas are people whose pain responds to those spe that specific
137. 26:30medicine. People experience experiencing a crisis of meaning, identity, or purpose, not just an economic crisis. Lunik,
138. 26:40hey all, I filed for mayor. Hallelujah. Congratulations. Oh, that's so exciting. So, so, uh, Lunishtik is lives in
139. 26:49Florida. She lives in a in a community just outside Tampa. and she has historically been in political life in
140. 26:58Utah and got out of that cuz it drove her mad. It drove her mad. And when I met her, she was like, "Not
141. 27:08doing that again." And she's been she's our political director for the AI salon. And when when was it like two months
142. 27:15ago? She's like, "I think I might run. Someone suggested I should run for mayor. I think I might do it." So she filed. Congratulations.
143. 27:23That's huge. That's huge. Look at that. The salon reformed you. [laughter] You were cynical. You didn't think
144. 27:35anything could would matter anymore. And now look at you. Oh, that's so cool. That's so exciting. Oh, man. The salon
145. 27:43healed me. We We have a testimonial. We got it right there. The salon healed me. That's awesome. Oh, cool. Okay. The unifi unifying
146. 27:56insight. Each persona in this brief is living some version of the same sentence. The work that defined me is
147. 28:02changing faster than my identity can keep up. That's the emotional frequency the salon should broadcast on. It's what
148. 28:10separates the salon's message from every other learn AI pitch. It's good. Um, okay. Beautiful. And then uh selection
149. 28:22criteria. So they did some waiting. So who's got acute pain now? Is the person actively struggling today, not some
150. 28:29theoretical future? Can community, creative play, and peer learning actually help or do they primarily need
151. 28:35a paycheck retraining or policy change? Um self- selection. Would this person plausibly search for, respond to, or be
152. 28:43referred to a community like the salon? And then the great repurpose alignment. Is this person experiencing the meaning,
153. 28:50identity, purpose, crisis, whether they lost a job, lost tasks that define their jobs, or simply feel the world shifting
154. 28:57underneath them? Um, and then it went and it found a bunch of different um persona types, K12 teachers, tutors,
155. 29:07solo consultants, small agency owners, real estate agents, blah blah blah. And then it did a stack ranking uh against
156. 29:16those four criteria, acute pain, salon fit, self- select, repurpose, and then they got a total score. And then it
157. 29:24picked five based on that those waitings. And so here they are. So this is what we were talking about last
158. 29:29night. Hang on, let me drink some water. >> [laughter] >> We're g we're gonna have to if Luna Stick comes when when she wins. And she
159. 29:44is going to win. By the way, I think she's got to raise some money. If you want to support a local politician, support a flipping irregular.
160. 29:52[laughter] And then if when she wins, she's going to come in here. We're have to refer to her her as Madame Mayor. Madame Mayor
161. 30:00Lunishtick. [laughter] It's really good. Oh man. [clears throat] Okay, so here's the here's the five personas that we came up
162. 30:09with last night. The creative professional under siege. My clients are replacing me with a prompt. Their livelihood is now being
163. 30:17commoditized in real time. Clients are paid 5K for a brand identity now generate good enough uh in midjourney.
164. 30:25Copyrightiting rates have cratered. Stock photography is devastated. Voice actors are watching AI clone their
165. 30:30voices. Video editors see budgets slashed. Um, they're caught, this this is, I think, really quite strong. They're
166. 30:37caught between refusing AI irrelevance and adopting AI, betraying the craft that defines them. This is not a skills
167. 30:44gap. It's an identity crisis. The great repurpose connection. Their identity is fused to specific creative
168. 30:52tasks. The brushstroke, the word choice, the vocal performance. When AI absorbs those tasks, the wound is existential.
169. 31:00If anyone can make what I make, what am I? Many are freelancers with no institutional safety net. So all three
170. 31:08face faces of the crisis hit hit at once. Some are losing work outright. Some are keep working but losing what
171. 31:16made it meaningful and all of them are feeling the ground shifting. The phone stops ringing. The rates drop. The world
172. 31:22just doesn't value what it used to. The highest alignment. This is in salon fit. salon [clears throat] literally
173. 31:30began as the AI artist salon. Its DNA is creative people figuring out how to wield AI as a medium, not be replaced by
174. 31:37it. Create excellence is their direct answer. AI raises the floor for everyone. Only human vision and taste
175. 31:45raise the ceiling. The path from fear to mastery is the salon's core journey. It's good. They need permission to play
176. 31:53with the tools that terrify them in a I I love that line, right? Creative professionals need permission to play
177. 32:00with the tools that terrify them in a community that won't judge them. That's Friday office hours. They arrive scared
178. 32:07and they leave making things they never could before. Highest evangelist potential. Their transformation is visible.
179. 32:15The message hook. The tools that threaten your craft can become the most powerful creative instruments you've ever touched. But not alone.
180. 32:24Yeah. Isn't this cool? Lead with empathy for the identity crisis. Then show the path fear to play to a new relationship with your craft
181. 32:35that's actually more you not less. Really good covers. Graphic designers, illustrators, copywriters, photographers, voice actors, video
182. 32:44editors, musicians, SEO specialists, cookbook authors. Silver Fox Gutter cookbook authors in the final document.
183. 32:51Congratulations. actors, journalists, writers of all kinds, cookbook authors. [laughter] I almost didn't write that in
184. 32:58there because it was perfect but silly, but not to cookbook authors. It's not silly. [laughter] Oh man. Okay. Um, persona 2, the
185. 33:11threatened independent. Th This one is heartbreaking. My expertise was my business. Now it's a subscription. solo
186. 33:19consultants, fractional executives, freelance professionals, small agency owners, independent coaches, and soloreneurs whose whose personal
187. 33:29expertise is their product. The marketing consultant who charged $250 an hour for strategic insight now watches
188. 33:37client get 80% of that from Claude for 20 bucks a month. Uh, and frankly, what we're doing here, this is more than 80%.
189. 33:46Like this is a well researched, well written, well constructed and welldesigned document. [sighs and gasps] I added that for my
190. 33:57entertainment deletion is in order. No, I'm keeping it in there. I'm keeping it in there. Good cookbook authors. It's so good. Okay.
191. 34:06The independent recruiter whose judgment uh was their value watches AI screening automate their core function. the small
192. 34:15PR agency that ran uh on three people now competes against one person with AI tools. Uh Cindy, I talked to Cindy [ __ ]
193. 34:23today and um there's someone that we know who's got a business um that is doing this kind of research. And she said as she watched the show
194. 34:35last night and watched this thing unfold, she was like, "Oh my god, that's that guy's whole business." It's like, oh Christ.
195. 34:45But that's the deal. We all now get to be, you know, [clears throat] level up our expertise in on areas where we might not have been
196. 34:55really good before. Unlike unemployed professionals, they have no corporate safety net. Um, disruption hits their income and their identity
197. 35:05simultaneously. Their expertise was their brand. Their judgment was their moat. AI is filling the moat. The great repurpose
198. 35:12connection. These people built their entire lives around the equation. My unique knowledge equals my value. This is so many people I know,
199. 35:25including myself to a great degree, right? Like if I think about it, like part of what I trade is like I know stuff. [laughter]
200. 35:34I know stuff and therefore you should value me. Yeah. When AI commoditizes that knowledge, it threatens the very
201. 35:43logic of their professional existence. For many, this isn't a sudden layoff. It's the slow, disorienting experience
202. 35:51of the phone not ringing as much, the proposals not converting, the world shifting in ways they can feel but can't
203. 35:58quite name. They need to find a layer above knowledge, wisdom, relationships, curation, creative direction that AI
204. 36:05can't replicate. Salon fit very high. Independents are natural self-starters, experimenters, community seekers.
205. 36:12They're exactly the kind of people who show up in the salon. Curious, entrepreneurial, hungry for edges. The
206. 36:19mastermind practice lab is built for them. It's the peer advisory board they don't have. The structure of design your
207. 36:26daily practice maps directly um to how independents think about professional development. They bring enormous diversity of
208. 36:35expertise. A room with an independent recruiter or fractional CMO, a solo designer or freelance data analyst
209. 36:41creates the cross-pollinate pollination the salon thrives on. High conversion potential for the mastermind paid tier.
210. 36:49They already invest their professional development. Um, let's see. It's actually What's our What's the new uh
211. 36:58It's $49, right? Or is it $47, Brandon? >> [clears throat and cough] >> I think it's 47. Yeah. Okay. Message hook. Your expertise isn't
212. 37:10obsolete, but selling it the old way is. Come find the new way with the people who get it. That's not bad.
213. 37:17Come find the new way with the people that get it. I don't know if I like that, but that's okay. Lead with a
214. 37:22specific terror of watching your business model erode. Then position the salon is where independents reinvent how
215. 37:29they deliver value. Not by competing with AI on knowledge, but by competing on the human layer AI can't touch. I
216. 37:37like that. That's good. Okay. Persona 3, the e educator in existential drift. Um, let's see what are the
217. 37:45question. What are the comments here? Um, oh, Vicki, you did cookbook authors. Oh, wait. I Okay, wait. Vicki was try Vicki was
218. 38:01trying to horn in on Silver Fox's cookbook author's suggestion and and I think she got busted. She goes, "Oh,
219. 38:08wait. I retract that. [laughter] I commented on the cookbook authors." There's there's a fight brewing in the
220. 38:20comments, kids. I like it. It's over [laughter] It's over who mentioned cookbook authors. That was my cookbook author. my cookbook authors.
221. 38:30Neither of them talk like that, by the way. Okay. [clears throat] The educator in existential drift. My
222. 38:37students are using AI better than I am, and I don't know what I'm teaching anymore. That's terrifying and true.
223. 38:44This is one of the largest populations experiencing the crisis. The Great Repurpose describes 85% of teachers. You
224. 38:51know what's fascinating, man, is like I almost feel like like teachers right now with this AI stuff, if you're in a district that
225. 39:00denies AI that that has banned it, you're screwed. If you're in a if you're [laughter] in, you know, a a district
226. 39:10that embraces AI and says, "Go figure it out." You're basically trying to figure it out and probably realizing, "Oh my
227. 39:17god, all the stuff, all of the expertise that the kids rely on me for, this thing now does like way deeper on all of the subjects."
228. 39:31And so, yeah, this is crazy. Teachers built their identity around developing minds, teaching critical
229. 39:38thinking, nurturing the writing process. Now, students generate essays in seconds. I don't like that. Let's see. Now, now students
230. 39:48have access to the largest knowledge
231. 40:03um I guess repository makes it sound like a database. in history. For educators, it's not job loss. It's
232. 40:19the rarer and harder to name version. The great repurpose identifies three faces of disruption. Losing your job,
233. 40:27losing the tasks that make your job meaningful and experiencing a broader disorientation of a world that doesn't
234. 40:33work the way it used to. Educators are living in the second and third phases simultaneously. Every morning they walk
235. 40:40into a classroom where the rules have changed and no one told one told them the new ones. College professors face it
236. 40:47even harder. Their authority was built on being the expert in the room. Now students have an always available expert
237. 40:54in their pocket. Humanities professors especially English history philosophy are watching AI absorb the exact
238. 41:01analytical and writing skills they spent decades mastering. Massive scale. 3.7 million K to2 teachers, 1.5 million college
239. 41:13professors. Even a tiny penetration rate is is a huge community. The educators talk to each other. Word of mouth is
240. 41:21their primary profession network. Message hook. You're not losing students to AI. You're losing a model of teaching
241. 41:29that was already too small for what you're capable of. Let's find a bigger one. I like that. Lead with a specific daily frustration.
242. 41:38students using AI to cheat. Admin pressure with no training. I don't like that. Let's see. Um I'm just going to say students using AI
243. 41:54more effectively than you. Admin pressure with no training, feeling like a fraud. Then reframe. The AI salon is where educators
244. 42:06rediscover why they teach and gain the AI flu fluency to teach differently, not defensively. All right,
245. 42:16that messaging is not great, but we can we can maybe go fix that. Um, the displaced professional in identity
246. 42:23crisis. I'm I'm too experienced for entry level. I'm too traditional for what's next. They've been laid off, restructured out,
247. 42:32or pushed out. executives in transition, ex-federal workers, mid-career professionals who depart whose departments were optimized, recent
248. 42:41graduates who can't get hired. 2025 saw 1.17 million layoffs, 696 job cuts in just the first five months. This persona
249. 42:51spans both ends of the career spec spectrum. The experienced professional and the recent graduate. Both are in
250. 42:58freef fall. Both are invisible to the job market. The 35 to 50 career changers who are who aren't yet laid off but are actively
251. 43:08planning their escape also belong here. Doomcrolling layoff trackers at 2 a.m. Updating LinkedIn in secret. Oh, good
252. 43:18lord. The great repurpose connects them. Three age cohorts need to decouple self-worth from task based work and
253. 43:25discover value that doesn't dispend depend on a specific job description. The experience feels the experienced
254. 43:36feel the loss of what was the young feel the loss of what was supposed to be. The midcareer feel the world shifting in
255. 43:44real time and wondering how long the music keeps playing. That's [ __ ] depressing. We did a we did an AI readiness uh
256. 43:53project podcast today. The the guest speaker had a family emergency so he couldn't come and so it was Ann and I
257. 43:59just talking about the great repurpose and stuff and it was I it was a tad depressing if there were some of you were there. [laughter]
258. 44:06There's no fighting in AI with educators. I'm not sure their new roles are quite identified yet. I think that's
259. 44:13absolutely right, Silver Fox, and I don't think they're going to be for a while because the the education institution
260. 44:21has got to catch up. Like, basically, the technology needs to stabilize long enough for the educational institution
261. 44:28to build curricula around the new thing, but the new thing keeps moving. So, [laughter] so, and and half
262. 44:36the education world, you know, is just going, you know, AI's for cheaters. We're not going to deal with it. It's
263. 44:44wild. Tik Tok pin Mary. Um, this is the most interesting and valuable think tank. Thanks. Thanks to the wonderful
264. 44:51mine's in here. I know. Isn't this cool? Okay. Salon fit. The salon offers no what no job can. A community where
265. 44:59experience or potential is valued and where they explore AI without proving ROI to anyone. That's good.
266. 45:07Friday office hours is the entry point for all three. That's really good. Okay. Message hook for the experienced. You
267. 45:15didn't lose your value. The system that measured it just broke. Let's find a better one or find a better one in the
268. 45:21salon. For the young, the career you planned may not exist. That's [ __ ] depressing. [laughter] Hey, you know the four years you just
269. 45:31spent dreaming about that awesome career? Yeah, about that. But the one but um the career [clears throat] you plan
270. 45:41for may not exist, but the one you're going to build with people who've reinvented themselves before might be
271. 45:48better. That's good for both. This isn't a job search. It's a meaning search. And you don't have to do it alone. Those are
272. 45:54pretty good. Like it. [snorts] Okay, last one. The self-aware seeker. And this is a lot of the a lot of the irregulars are this.
273. 46:04Um, although I would I would say if you're in the salon and you come here a lot, you're not paralyzed, but you might
274. 46:10be scared. The self-aware seeker. I can see exactly what's coming and I'm paralyzed. [laughter] Just like Jesus, they're employed. They
275. 46:19may be even doing well, but they can feel the ground shifting and they know the two to threeyear trajectory of their
276. 46:25role or industry. They've read Goldman Sachs report, the WF projections, the anthropic CEO's white collar bloodbath
277. 46:33warning. They're not in denial. They're in analysis paralysis. They've tried Okay. Um, they've tried AI tools on their own.
278. 46:47They know they're powerful, but experimenting alone feels aimless. Like learning a guitar in a room with no one
279. 46:53to play with. that that's a bad thing because you can play guitar in a room alone and have a good [ __ ] time. So,
280. 47:01let's say so like like um how about like like conducting a symphony
281. 47:17in a room alone? Wait. Alone in a room with no
282. 47:32musicians in the chair. They don't need convincing. They need a community and a practice. They're the person in the meeting who sees
283. 47:43disruption coming while their colleagues debate whether AI is a fad. It's lonely being an early noticer. They're the ones >> [sighs]
284. 47:53>> How did it get the grammar wrong? AI never gets the grammar wrong. They're the ones who won't shut up about AI and get eye rolls for it.
285. 48:05The great repurpose connection. Anticipatory grief. They can feel the meaning transition coming before it
286. 48:11arrives. They're mourning a professional future that hasn't died but is clearly terminal. That's a great line.
287. 48:21They're mourning a professional future that hasn't died yet, but is clearly terminal. They're the most psychologically
288. 48:29prepared for the great repurpose. They just need a framework and community to move through it instead of being frozen
289. 48:36by it, the highest conversion. These are the salon's ideal incoming members, already curious, already motivated, already experimenting. They
290. 48:44just need to not do it alone anymore. The play first cycle was designed for them. They skip the convincing saggents
291. 48:52entirely and go straight to practice. Fastest path from free community to mastermind. They become the the salon's connectors.
292. 49:01Oh, this is interesting. They're the ones who drag their creative friends, Persona 1, their solo consultant
293. 49:08colleagues, Persona 2. this. So, Source Camp, you're doing this tonight, dragging your friends along to the AI learning lab. [laughter]
294. 49:24It would really suck for these kids that had to endure COVID, too. Yeah, I know, man. Well, you I I said this last night.
295. 49:31I feel like CO was a practice run for this AI [ __ ] Um, they're laid off former boss Persona 4 into the community. Marketing to
296. 49:41Persona 5 is marketing to all five. That's great. I'm glad I'm glad we went through this tonight in this detail. Marketing to
297. 49:51Persona 5 is marketing to all five. And I would argue that this like the the the irregulars, the the really active
298. 50:01community members in the salon, I would argue are self-aware seekers. I can see exactly what's coming and I'm paralyzed.
299. 50:09I instead of paralyzed, I'm just going to say and I don't know what to do. I don't know what to do. They might be paralyzed, but like
300. 50:25what to do? What I experience with the salon is is these undulations, oscillations of I'm super excited. I'm terrified. I'm super
301. 50:41excited. I don't know what to do. I know exactly what to do. I don't know what to do. Like, [laughter] it's just right.
302. 50:46That feels very natural to me. Okay. Message hook. You see what's coming. So do we. Stop watching alone and start
303. 50:55building with people who get it. Lead with recognition. Okay. So we have this document. Um I'm going to re-upload it because I
304. 51:04made changes to it. So let me re-upload it. Upload file. Kyle returns. So I'm in Claude now. If you're wondering where I am, I'm pretty
305. 51:16proud of it. But I'm sharing links all over the next couple of days. That's awesome. I think it's a really interesting take, Kyle.
306. 51:26It's with my first pandemic. Yeah. Um
307. 51:42Okay. Yesterday you helped me
308. 51:56create the attached persona brief for the Aelon the mastermind program. It said the assalon. Did I really sound
309. 52:13am I really that tired that I pronounced AI salon as as salon? The Aelon, the mastermind program, mastermind practice
310. 52:33and the great repurpose period. The next step is that I want to
311. 52:47understand and be educated about the kinds of briefs I need to create
312. 53:06now that we know who we're talking to. Period. Do I need a creative brief? Do I need a marketing brief? Do I need individual campaign
313. 53:17briefs? Do you imagine there being a different campaign per persona? How do we make decisions about tone and brand and
314. 53:43tactical choices. Give this a good hard think and act as a marketing strategist
315. 54:01who cannot tolerate cliche derivative work. Period.
316. 54:15I want this work to be immediately accessible, compelling, and drives activity. Period.
317. 54:33One tactical idea that we had was that the marketing campaign's call to action is actually driving one of these persona
318. 54:47people to a vibecoded self assessment tool that gives them a score of where they are on the journey and recommends
319. 55:00things within the AI salon, the mastermind, andor the great repurpose period. That feels like a big idea, but there
320. 55:13are likely others. So again, what I'm looking for for you is an education around the kind of documents I need to create,
321. 55:27what their purpose is, and the order of operations for creating them. Period. All right, that was a lot.
322. 55:41[clears throat] thinking about sequencing marketing documents and pon persona specific campaign. Reading the uploaded persona brief.
323. 55:52Isn't that funny? It just took us whatever it was 20 minutes to read that document. Claude's just like, "Yeah, I got it. [laughter]
324. 56:00Let me just suck that thing in there." Yep. Got it. Oh my god, I forgot. I went to get ice Cosmo and ended up with an ice cream cone.
325. 56:12Oh, while that thing's running, um I mentioned this the other night, but if you're a member of the AI salon and
326. 56:18you're on the in our email list, check your email. We sent out a survey um for salon members to give us your opinion on
327. 56:27on how we can make things better in the salon. Um it went out, I don't know, two days ago, three days ago. Um in in the
328. 56:36first day, we've had 33 people respond, which is which is not bad. It's solid, but we want way more. So, please go
329. 56:43check your email. If you don't see it, check your your spam folder. Sometimes, uh, you know, group emails like salon
330. 56:50emails get get dep prioritized in your inbox. Found out last night that my mom is on the mailing list. Nice. Have her
331. 56:58fill out the survey. [laughter] That's awesome. That's super good. Okay, I've read the persona brief. It's
332. 57:10sharp work. Well, you wrote it, you big dumb dumb. The scoring methodology, the expanded universe filtering, the four
333. 57:18beat messaging pattern. That's a strong foundation. Now, let me think through this properly because the order of
334. 57:24operations question here is where most marketing efforts go wrong. People jump straight to the campaign briefs and
335. 57:30wonder why everything feels disconnected. That's what I'm saying. I have round glasses like an advertising agency professional.
336. 57:41That's why I got them. So I don't have imposttor syndrome. If you get the right glasses, you can do any job. I think that's common sense.
337. 57:54[sighs] Corey Sandler knows that.
338. 58:10There was a conversation between um Source Camp and Corey Sandler and myself where we were going to start a glasses
339. 58:17business where where you designed your glasses in in a custom GPT that Corey wrote. Remember that. [laughter]
340. 58:27That must be why I change my glasses every day. That's it, Vicki. Any job you want, you just slap on the different
341. 58:33things. Okay, here we go. [snorts] The summary. What to build in what order. Let's see. Oh, this is cool. This wrote
342. 58:45this as a big ass document from persona brief to campaigns. The document hierarchy.
343. 59:00what you have and what it's worth. The persona brief you build is a strategic foundation document, not a creative
344. 59:06brief, not a campaign brief, not a messaging doc. It sits underneath all of those. Think of it as the geological
345. 59:13survey before the architect draws the blueprints. Okay. And so that's explaining what that is. I know what that is. Okay. The documents
346. 59:21you need in order brand platform. What it is a one-page maybe two-page document that codifies the AI salon as a brand.
347. 59:28Not a logo, not a guide, not a color palette. The soul of the thing, rendered indecisions, what it contains.
348. 59:35Positioning statement, one sentence. The AI salon is a community where professionals whose identities are being
349. 59:40disrupted by AI find belonging, curiosity, a new relationship with their own value. That's a draft, not a prescription.
350. 59:49Okay. Um, brand character if the salon. Okay. Whatever. What? They're not. It's not a boot camp. Competitive differentiation.
351. 1:00:00The great repurposes role. Is it the brand's intellectual framework? Is it the content engine? Is it a marketing hook? All three decide here
352. 1:00:11why you need it. Okay, let's see. So, let's just do these in order. Let's download this document
353. 1:00:31and let's move it immediately. We're going to move these immediately into the appropriate folders. Cindy [ __ ] would be proud.
354. 1:00:54Okay, there's the marketing document. Okay, great. Okay. Um, based on the research you did yesterday
355. 1:01:08on the salon website, community and great repurpose article, [clears throat]
356. 1:01:26please Ask me the questions you aren't clear on to write
357. 1:01:42a first draft of the brand brief. Do
358. 1:02:01do. [clears throat] All right. Well, that's working. We can
359. 1:02:15read some more of this document. So, the brand brief is pretty clear. What's the next one? We need a message architecture. It's a
360. 1:02:27structured document. See, this is I'm glad I asked for this. I pulled up. This isn't going to last long. It looks like it's done.
361. 1:02:35It's too fast for us. Um, Liz is the
362. 1:02:51co-host and um, visionary of the
363. 1:03:07mastermind practice. and co-leader of the mastermind practice lab which
364. 1:03:24meets weekly with mastermind members designing their
365. 1:03:40daily practices. Okay. Decision one is the great repurpose the brand umbrella that everything's
366. 1:03:57uh Okay, wait. So, hang on. [clears throat] The great [clears throat] repurpose is a
367. 1:04:16um [clears throat] movement that
368. 1:04:38floats above and beyond the salon but but is also a key
369. 1:04:54program within it. The AI salon is the brand,
370. 1:05:09the mastermind practice and the great repurpose.
371. 1:05:24This are programs within the subscription.
372. 1:05:39Mastermind the mastermind subscription.
373. 1:05:55Okay. What's the relationship between the free salon the one brand with with tears? Um
374. 1:06:18um AI salon community is free, mastermind is
375. 1:06:32subscription level, office hours, AI learning lab, >> [clears throat] >> um, AI readiness
376. 1:06:47project pod cast and AI salon um presents.
377. 1:07:03eatings are large. Let's see our general
378. 1:07:20activities. Okay. Who who are the competitors or adjacent players? LinkedIn influencers, AI boot camps, course platforms, AI communities,
379. 1:07:35all of the above. Okay, here we go. Google is pushing out lots of great stuff now. Yeah, I know. They Oh, by the way, Google, if if you
380. 1:07:46haven't um been to a studio.google.com in a while, they launched a new interface today that looks pretty good.
381. 1:07:55Synthesized. Okay, good. That's really clarifying. The hierarchy is cleaner than I expected. The salon is the brand.
382. 1:08:02Mastermind is the subscription. Great repurpose plus the mastermind practice or programs within it. Liz is the
383. 1:08:08co-host and visionary of the practice. That's important for the brand platform because it means the salon has two
384. 1:08:14distinct voices, not one. I also caught some new offerings I didn't have mapped. The AI learning lab, AI readiness
385. 1:08:20project podcast, ASL presents. Those matter for I still need two things before you before I can. The best moment
386. 1:08:28story when the salon was doing exactly what it was supposed to a specific Friday office hours where someone had a breakthrough
387. 1:08:36production capacity. Is this you, me, and maybe Liz executing everything? I I like that. This is this you, me, and
388. 1:08:45maybe Liz or do you have a designer developer? because the brand platform needs to be honest about who can carry
389. 1:08:52it forward. Um, we have staff and currently have a brand. No need to do the visual component.
390. 1:09:09just do the brand brief as a container for these programs.
391. 1:09:24Um, now what was it? What was Let's see. I need one real moment. Here's a moment
392. 1:09:39that stands out to me, although there are dozens and dozens of similar kinds of stories. But one night on AI Learning
393. 1:09:47Lab Live, I was teaching people how to make a song using Suno. And Jim Ross, while I was teaching people how to make
394. 1:09:59a song, went off and wrote a song. A prospective client that he had met with a few hours before, sent them the song, and five minutes
395. 1:10:12later booked the business. And this was at 10:00 at night. And the client was so delighted by the unexpected personalized song that he
396. 1:10:24hired Jim on the spot. [clears throat] [snorts]
397. 1:10:50Did your [laughter] LLM just vote Liz off the island? Well, no. It said, "Is this just you, me, and Liz working?" Liz
398. 1:10:57was still in there, but he's like [laughter] he's like, "Hey, listen. I'm I'm here, you know, building your
399. 1:11:04business. What do Who's going to execute this?" That was pretty funny. [laughter] Oh my god. Let's write the brand platform. Opted
400. 1:11:18for markdown format. The other thing I don't really know with Claude. I don't use Claude enough to really know how to do it. I know you can
401. 1:11:28easily run out of tokens with Claude, which is really [ __ ] annoying. Um, and I know it's got a higher context
402. 1:11:36window than most other LLMs. I think it's 200,000 um tokens for the context window. Um, but like I don't know how how much to do
403. 1:11:49in each conversation. I'm I'm I'm guessing that maybe each brief should be a different conversation, but I don't
404. 1:11:55know. It's gotten way better at context. Oh, that's good. [snorts] LOMs are playing Survivor now. Oh, nice. Gal from my tiny town won a
405. 1:12:09silver medal today. Jaylen Cuff in women's mogul skiing. That's pretty sweet. Very sweet. It compiles its own conversation. Were
406. 1:12:25Were you here last night, Gareth? where it was like I gave it the the great repurpose and it keeps going. Oh, that's cool. Um,
407. 1:12:35I gave it the great repurpose LinkedIn thing and it it couldn't access it, but it goes not to worry. I had it in my
408. 1:12:40memory. I know. I know what it is. That was pretty cool. Here's the first draft. The Jim Ross story is doing real work here. I made
409. 1:12:51the brand's proof story. the thing you hold up against everything else. When someone asks, "Does this copy feel
410. 1:12:57right?" The answer is, "Does it feel like the Jim Ross story?" Oh, that's kind of cool. That's a more useful test
411. 1:13:05than any other list of adjectives. And in fact, I think Andy today put together a document um of of stories of
412. 1:13:15a lot of you. You flipping irregulars with all your really cool stories. The great repurpose as diagnosis and the
413. 1:13:24salon is treatment. That framing came directly from your answer about being both a movement that floats above the
414. 1:13:31salon and a program within it. That dual name is actually a strength once you name it clearly. I left Liz's
415. 1:13:39name as a bracket since I don't have it. Okay. Or last name. And the mastermind practice section is probably the
416. 1:13:46thinnest part. Liz should read that section and tell if I c if I've captured it. The what we are not section is
417. 1:13:54intentionally long. It's the most important section of the document. It's the immune system that keeps the brand
418. 1:14:01from drifting toward generic AI marketing. Generic AI marketing over time. Next step in the hierarchy is the message architecture.
419. 1:14:11All right, let's go look at our document. Oh, it's in markdown. God damn it. What's it going to open in? I don't even know what that is. It
420. 1:14:25opened in anti-gravity. That's funny. [laughter] Okay. Open with uh I guess we'll import this into a Word
421. 1:14:37document. Oh, you know what? [ __ ] it. Um, please format this as a Google doc. Nicely
422. 1:14:52designed like the persona brief. Okay. Um, we've been upgraded to flipping irregulars. You are. You are. You flipping
423. 1:15:06irregulars. like you guys hanging out for a year was impressive. We're going on three years now and it's, you know, this is an
424. 1:15:15unhealthy relationship or it's a very healthy relationship [laughter] depending on your point of view or your
425. 1:15:23or your family's point of view. Hey, hey, hey, Kell. Yeah, Kell, listen. You still watch that man on the YouTube
426. 1:15:33that you do? Yeah. It's just like once a once a week or so. Five five nights a week. Yeah. No, it's No, that's um That's a It's a
427. 1:15:46commitment. It's a commitment. We're sure proud of you for you've always been you've always been a stick with it kind
428. 1:15:52of kind of gal. That's uh No, it's the the man on the YouTube. Yeah. No, he's uh he's something. It's it's Yeah. No,
429. 1:16:01we did. We tried to watch that once. That was Yeah, that that took some hours of our life. Yeah. No, that was good. That was fantastic.
430. 1:16:10[laughter] People are amazed, confused, flabbergasted when I tell them we've been meeting for three years. It's an
431. 1:16:19irregular relationship. It is. Silverf Fox, we are very fortunate. That is very sweet of you. Thank you. Oh, man. [clears throat]
432. 1:16:29Yeah, I'm loving building it. I connected it to Jira. What are you building? All right. Reviewed the document
433. 1:16:40formatting skills to design a persona brief. The guy with the wig and the singer dogs. That's it. [laughter]
434. 1:16:57It's It's four wigs. It's a primary relationship fact. [laughter]
435. 1:17:12[groaning] [clears throat] Let me go look at these other
436. 1:17:27Let me drag this. No, that one I don't care about. Okay, let me look at this.
437. 1:18:20Why is this taking so long? Duck [snorts] X. A salon brand platform. Okay, let's open
438. 1:18:35this as a a Google doc. It didn't center this line. What the [ __ ] dude?
439. 1:19:04>> [sighs] [panting] >> The strategic container for programs, messaging, and brand designs. What this document is, this is the strategic
440. 1:19:13container for every marketing decision the AI salon makes. It defines who we are, who we're for, what we refuse to
441. 1:19:21be, how we talk. that we've already got documents like this. So, this is probably stupid to make another one.
442. 1:19:32Although, it is based on like our newest website, our our actual community. It's based on some newer stuff. So, so maybe
443. 1:19:40it's not a bad idea. This is not a visual guide. The salon already has one. This is the soul of the brand rendered
444. 1:19:45in decisions. The brand, the AI salon is a values-driven community and practice for the 98% of people who are not
445. 1:19:53engineers. Okay, let's go fix that [ __ ] thing. Okay, one thing I need you to update. Period.
446. 1:20:09The comment about being a community for the 98.5% of people that are not engineers. While it's true, it's not our core
447. 1:20:20audience and we actually welcome engineers. But it really is about now that generative AI tools are available to us, how do we use them and
448. 1:20:32how do they We keep humans at the center of the conversation where it's not us versus AI but rather
449. 1:20:48us amplified by AI. Please update your memory and any references within the brand platform to expand this definition.
450. 1:21:05So we don't sound like exclusionary [ __ ] [laughter] Ah,
451. 1:21:21feel free to yell at your AI. Ha, that's a fair point. The 98.5% who aren't engineers started as a positioning statement and landed as a
452. 1:21:30velvet rope. What? Oh, let me fix both the memory and the document. Good memory updated. Now let me fix the instance and
453. 1:21:36the documents. Okay, so this should better
454. 1:21:55clean. Now let me also update the positioning statement to reflect this frame. Perfect. Oh, this is like watching paint [ __ ]
455. 1:22:08dry. But I'll tell you what, it's more exciting than having to write it ourselves. [laughter] That was one of the things Ann Murphy
456. 1:22:18was talking about today. She's been sick for for like five days. Both her and Donnie are sick. And she um
457. 1:22:25so she's been like kicking stuff off in Manis and GenSpark and things like that using all these agents. And she said her
458. 1:22:32entire day is just like bing, you know, man has finished something. Please approve. She goes in and goes, okay. [laughter]
459. 1:22:41Like her whole job is just like approve, approve. No, try again. [laughter] Which is good. That's I mean what we
460. 1:22:50were talking about with the great repurpose is people's jobs are just going to change and like they may or may not enjoy them.
461. 1:22:58[snorts] Okay. The new brand brand definition now reads a values-driven community and practice for anyone
462. 1:23:05navigating the age of AI of generative AI. Great. With the core belief framed as it's not humans versus AI, it's
463. 1:23:11humans amplified by AI with humans always at the center. The what we are not section now says engineers are
464. 1:23:18welcome. So is everyone else. What makes the salon different is that the conversation always starts with the
465. 1:23:23human not the tool. That's correct. We don't ask what can AI do. We ask, "What do you need?" Wait, what do you need to
466. 1:23:31do and how can AI amplify that? That's not quite right, but it's close enough. Okay. Human language guard rails replaced the 988.5
467. 1:23:41with humans amplified by AI as preferred language. Great. Beautiful. Thank you, Claude. You're a real mench. [clears throat]
468. 1:23:55Uh uh uh uh uh uh it's so funny if you think about how you how we would have historically edited that. You'd have had
469. 1:24:03to like do a search and replace. Go find anywhere where you we say 98.5% figure out how to say it. Go manually do
470. 1:24:13it. Okay. The brand a valuesdriven community and practice for anyone navigating the age of generative AI.
471. 1:24:20people whose professional identities are being disrupted and who need a place to play, learn, build, and belong aside
472. 1:24:29others navigating the same transition. This is good. The salon's core belief, it's not humans versus AI. It's humans
473. 1:24:35amplified by AI with humans always at the center. The salon was born as the AI artist salon. A room full of creative
474. 1:24:41people trying to figure out how to wield AI as a medium rather than be replaced by it. The the origin is the DNA. Even
475. 1:24:49as the community has grown to include educators, independents, executives, knowledge workers of every kind, the
476. 1:24:56founding impulse remains. Curiosity over fear, play before mastery, community before curriculum. That's good. The AI
477. 1:25:04salon is the brand. Everything else lives inside it. The free community. Friday office hours. AI learning lab. AI readiness project.
478. 1:25:13AI salon presents. Mastermind subscription. The mastermind practice. the practice lab and the great repurpose. There'll probably be other
479. 1:25:21[ __ ] in there. The Great Repurpose occupies a unique position. It is both a program within the mastermind
480. 1:25:27subscription and a movement that floats above and beyond the salon. It is the salon's marquee intellectual property.
481. 1:25:33Think of it this way. The great repurpose is the diagnosis. The AI salon is the treatment. That's kind of cool.
482. 1:25:40positioning statement for professionals whose identities are being disrupted by AI. Whether they've lost their job, lost the
483. 1:25:47tasks that made their job meaningful, or simply feel the world shifting under them, the AI salon is the community. [laughter]
484. 1:25:58Yeah, that's good. I where I was questioning is like this. This feels like a shift in who the core the core community
485. 1:26:11like the aspirational community is because I think it just used to be anyone who's curious about AI. But I like this for professionals whose
486. 1:26:22identities are being disrupted by AI whether they've lost their job. I'm gonna I'm gonna we're gonna we're
487. 1:26:30gonna update that. Okay, let me let me grab this copy. Okay, we've got one more refinement here. You've got this paragraph.
488. 1:26:52As much as I like that paragraph, it's not just for professionals. period. It could be anyone curious about
489. 1:27:09AI and wanting to explore what it makes possible and how it might change their lives. Period. Your current positioning
490. 1:27:29essentially takes the editorial point of view of the great repurpose and
491. 1:27:43replaces the salon's original identity with the great repurpose entirely. Period. That's not quite right. Period.
492. 1:27:57I like having the great repurpose ideas in there because that's the moment we are in history, but again, I feel like you've collapsed some
493. 1:28:09concepts together here and we need to have the salon stand as a more independent >> [clears throat] >> container distinct from
494. 1:28:24the great repurpose. Okay. [sighs]
495. 1:28:47I'm not really a professional yet or even an adult yet. [laughter]
496. 1:29:05You're right. That's exactly the kind of collapse that happens when you build a brand P platform right after building
497. 1:29:10the persona brief. The persona brief was about the great repurpose. So the gravity of that framework, that's not actually true.
498. 1:29:20Let me rework the positioning. Here's what I'm thinking. The salon's identity, curiosity, play, community, humans,
499. 1:29:25amplified by AI, open a historical moment that makes the salon urgently relevant specific people. Let's just
500. 1:30:02The brand definition now reads a value valuesdriven community and practice for anyone curious about what generative AI
501. 1:30:08makes possible. Some members come because they're excited. Some come because they're scared. Some come
502. 1:30:14because the world is shifting and they want to make sense of it alongside with other people instead of alone. Good. The
503. 1:30:20positioning statement now leads with the salon's own identity. Curiosity play community exploring together and then
504. 1:30:26acknowledges the historical moment about what makes it urgently necessary. The core belief section now splits into two.
505. 1:30:33The salon's core beliefs permanent amplified by AI, curiosity over fear, play before mastery, community before
506. 1:30:39curriculum. In the moment we're in the great repurpose thesis about meaning, identity, purpose. This makes it clear
507. 1:30:46that the salon existed before the great repurpose and will exist after it. The [clears throat] framework. Okay,
508. 1:30:52that's good. The salon is now the container. The great repurpose lives inside it. Fine. Let's see what you got. Let's go look at this [ __ ]
509. 1:31:02Let go. Why he talk like that? [sighs] Okay.
510. 1:31:25The great repurpose occupies a position. Okay. Positioning statement. The AI salon is a community for anyone curious
511. 1:31:33about what generative AI makes possible and how it might change their lives. It's a place to play, learn, build, and
512. 1:31:39belong. Where the conversation always starts with the human, not the tool. We happen to be living through a moment
513. 1:31:45where AI is disrupting identities, livelihoods, and entire industries. That makes the salon urgently necessary for
514. 1:31:52many people right now. But the salon's purpose is bigger than any single crisis. It exists wherever curiosity
515. 1:31:58meets community, and people choose to explore together rather than alone. Great. Fine. The salon's core belief, humans
516. 1:32:06amplified by AI. Curiosity over fear. Play before mastery. Communication before curriculum. Um, we're missing generous leadership. Um,
517. 1:32:15oh, we got to go fix [ __ ] This is why this [ __ ] takes so long. Okay. Um, [sighs] the cycle of AI readiness.
518. 1:32:37Play first. Create excellence. Generously lead. What was this section called?
519. 1:32:52Oh, I closed it. [sighs and gasps] This is why they call it work. [laughter] I'm a professional. I'm not an amateur.
520. 1:33:09I'm willing to do the work. The salon's core beliefs. Okay. um isn't clearly called out. You
521. 1:33:27have the core beliefs which are decent but have nothing about generous
522. 1:33:45leadership. Don't be a ninny. Go look at the salon.ai
523. 1:34:01commune unity. Salon.ai AI and make sure you incorporate
524. 1:34:21existing brand messaging rather than making up
525. 1:34:40your own [ __ ] Exclamation point. [laughter] Uh, I'm looking into the hairstyle mirror.
526. 1:34:55[laughter] Notion is not user intuitive. Kelly Camp, I saw you do that post today on LinkedIn about how much you love Notion.
527. 1:35:04Still, I just uninstalled it. I I couldn't I just couldn't go there. [laughter] You should do a LOL. You should do a LOL
528. 1:35:12for um um people with resistance to hard hard setups. [laughter] Time of death 9:37. Yeah. No, I I uninstalled it yesterday.
529. 1:35:26I think [laughter] my my hard drive at work was completely full, so nothing worked. So, I was just I was on a deletion rampage and there
530. 1:35:36was a notion sitting there and it wasn't that big, but I'm just like, "Okay, you're right. I've been riffing
531. 1:35:43when I should be reading. Let me go read the actual language. I am so tired of LLM's kissing my ass." Just Here's the deal, LLM. If you just
532. 1:35:54write it right in the [ __ ] first place, then we wouldn't have to have these conversations where you have to
533. 1:36:00blow sunshine up my ass. Oh, you're correct. I'm sorry. I give you 10 times the lethal dose of that medicine. You're
534. 1:36:07absolutely correct to be upset. No, I'm dead. [laughter]
535. 1:36:22Okay. There's an open- source version of Notion. That's got to be unusable. All right. You're right. Okay. Let's see.
536. 1:36:29Good. Now I see exactly how far off I was. Here's where I got it wrong. The mission is explicitly practice the cycle of AI readiness.
537. 1:36:39The name framework I never called. The five values curiosity playfulness emphasis create creating excellence with
538. 1:36:46a specific language. The cycle play first specific copy advocacy and policy. Liz Miller Gersfeld has a full name and a proper bio.
539. 1:36:56Jesus Christ. God damn it. [sighs and gasps] You know, I was so impressed with Claude yesterday because it remembered [ __ ]
540. 1:37:06from its memory. So, I assumed it was going to remember [ __ ] from its memory in this conversation. So, I explicitly
541. 1:37:14did not include things like the websites because I knew it had it in its memory. It didn't. [sighs and gasps]
542. 1:37:23If you've if you've ever used AI, you understand my frustration. If you're new to this AI and you think it's
543. 1:37:32awesome, no. It's just like any other piece of [ __ ] software. It's going to drive you [ __ ] baddy. [sighs]
544. 1:37:53Okay, here's what I changed. New section, our mission, the cycle of AI readiness, properly named word for word language.
545. 1:38:04Five values, not three. All pulled from verbatim from your values page. Generosity and empathy were completely
546. 1:38:12missing before. The learn out loud, share what you know, generously lead language is yours, not mine. Core beliefs
547. 1:38:22Okay, let's go look at what we've got now. [panting] I just got a splinter in my foot. That
548. 1:38:36sucks. It sucks, man. You know, man, [clears throat] the strategic container. And the salon is a values-driven practice where anyone
549. 1:38:52curious about what generative AI makes possible. Some members come because they're excited. Some come because
550. 1:38:56they're scared. Tik Tok pin. Just like a human Kyle selective memory. Exactly. Exactly. It's, you know, LLM hallucinates. So do
551. 1:39:07people. So do people. Okay. The salon score belief. It's humans. It's not humans versus AI. It's humans
552. 1:39:15amplified by AI with humans always at the center. Salon began with a conversation. Photographer Leah Faston
553. 1:39:21reached out to entrepreneur Kyle Shannon in 2022 to talk about AI. One week later, Chat GPT launched on December
554. 1:39:277th, 2022, the first AI salon meeting took place. Beautiful. Okay. Beautiful. Oh, this added uh advocacy
555. 1:39:36and policy and LOL's. Nice. Like it the great repurpose the positioning statement. The AI salon community. Okay, we this one we got.
556. 1:39:46Yeah. Okay. Where AI amplifies your genius. Great. That's the headline on our homepage. It's the permanent conviction that
557. 1:39:55defines the salon regardless of the historical moment. AI is not a threat to manage. It's not a trend to chase. It's
558. 1:40:02an instrument that amplifies what's already inside people who use it. Their curiosity, their craft, their
559. 1:40:07generosity. The cycle of AI readiness, play first, create excellence, generously lead, is how that amplification happens in practice. These
560. 1:40:15beliefs were true when they started it. It's it'll be true in 10 years. Everything the salon builds, says, and
561. 1:40:21offers should be traceable back to them. The moment we're in the AI transition is not primarily about skills, it's about
562. 1:40:27meaning. I like this. This is the great repurposes the thesis and it's the reason the salon is urgently necessary
563. 1:40:35right now. Not just useful, but necessary. Here's what's happening. Job loss. Some people lose their work
564. 1:40:42outright. Task erosion. Others keep their jobs but lose specific tasks that made those jobs feel like theirs.
565. 1:40:50The world shifting still others experience a subtler disruption. The phone stops ringing. The rates drop. The
566. 1:40:56rules change. The expertise that commanded respect for decades suddenly is available to anyone with a sub with a
567. 1:41:02chat GBT subscription. Let's add that chat GPT subscription. Every community boot camp and influencer is selling some
568. 1:41:10version of learn AI or get left behind. This message is fear-based, skills focused, and transactional. The salon's
569. 1:41:17message is fundamentally different. The path forward isn't a course. It's a community of people navigating the same
570. 1:41:23same transition together with curiosity instead of fear. This is great. This is actually great. They sell skills. We s
571. 1:41:31sell belonging, purpose, and a new relationship with human value in the age of AI. Is that it? No. Why is there that
572. 1:41:39thing brand character? If the AI salon were a person at a dinner party, who's what they here's what they'd be. Warm
573. 1:41:45but direct. They don't sugarcoat the situation. AI is generally disrupting people's lives and livelihoods, but they
574. 1:41:51never weaponize the disruption to sell you something. They name the hard thing, then extend a hand. I like that.
575. 1:41:57Intellectually serious, but playful. The salon thinks rigorously about what's happening. The great repurpose is a real
576. 1:42:04framework, not a bumper sticker. Um, but believes that play is the fastest path to mastery. The person who figures out a
577. 1:42:11a out AI while making a ridiculous song at 10 p.m. and actually accidentally closes a deal. That's us. Look, there's
578. 1:42:19Jim Ross right in a little brand document. Refuses to condescend. Never talks down to people who are scared or
579. 1:42:26behind. Never implies that if you're not already using AI, you've failed. Treats fear as information, not weakness.
580. 1:42:32Treats beginners as people who simply haven't started yet, not people who are broken. This is good. treats AI as a
581. 1:42:39creative instrument, not a threat. The what what's nice about AI is it really does have an uncanny ability to pull
582. 1:42:48things that I have instinctively in my head and articulate them. Like when you when you dial it in, when you actually like say, "No, that's
583. 1:42:57wrong. Go the other direction. Go here. Go down this rabbit hole." It's really good at this [ __ ] The uh treats AI as a
584. 1:43:05creative instrument, not a threat. The salon holds this tension. AI is both genu genuinely danger dangerous to
585. 1:43:12livelihoods and genuinely extraordinary as a tool. Both things are true. Yes, the salon doesn't resolve that tension
586. 1:43:20by picking a side. It helps people live inside it productively. Community first, not guru first. Kyle and Liz lead, but
587. 1:43:27the salon's magic is in the room, not on the stage. The best moments happen member to member. That's what Cindy [ __ ]
588. 1:43:34said about about this that you know the AI learning lab is not about you Kyle it's about the conversation going on
589. 1:43:40when you're talking which I think is rude personally I'm talking the cross chatter is exhausting okay impatient with platitudes patient
590. 1:43:54with people will never say embrace the disruption or lean into change will always make time for someone who's
591. 1:44:00scared and needs to say it out loud before they can Our mission the cycle of AI readiness is the salons salon's operating framework.
592. 1:44:07It's a continuous loop that describes how members grow in the community works. It's not a curriculum. It's practice.
593. 1:44:13Play first joyfully. Okay, so it got that all members are AI leaders as entrepreneurs and inside their
594. 1:44:20organizations because they've embraced generative AI early and played first, mindfully created, and now they
595. 1:44:25generously lead. Learning out loud, supporting others, and becoming go-to voices in a world hungry for AI understanding that feels like this
596. 1:44:34describes Kelly Camp and so many other people in this in this community. what we value. The AI salon is a
597. 1:44:42community of artists, technologists, and advocates shaping AI through creative conversation. These five values um guide
598. 1:44:48everything we do. It's got our values, and we need to fix this one to create creating excellence. Um [snorts]
599. 1:45:02all right, beautiful. what we are not. This section is the brand's immune system. Pin it to the wall. Every time
600. 1:45:12copy starts drifting toward generic AI marketing, check it against this list. We're not a boot camp. We don't sell
601. 1:45:19courses. We might sell courses. We don't issue certificates. We might. It's a practice, not a program. All right. Let me
602. 1:45:31I want to ask it about this. Okay, I have a question. You state this.
603. 1:45:46Um, we will likely sell courses
604. 1:46:01may have curriculum, curricula, whatever. and may at some point offer a cert if he can't.
605. 1:46:18Um that said, um the focus
606. 1:46:33will be true to the values. and might even be a way for members
607. 1:46:48to monetize their value as leaders of
608. 1:47:02this remarkable community. How can you square that circle? I think is the phrase.
609. 1:47:20[clears throat and cough] Good catch. The distinction was never about format. It was about posture. Boot
610. 1:47:35camp says you're deficient and we'll fix you. The salon says you're capable. And the member monetization angle is
611. 1:47:41actually the purest expression of generously lead. People have gone through the cycle becoming the ones who
612. 1:47:46teach. That's not a boot camp. That's a community generating its own leaders. Like that. Well, go [ __ ] write it. Yeah. Pin head
613. 1:47:56reconciled posture. Okay. The new language draws the line at posture, not format. The salon can absolutely sell
614. 1:48:05courses, build curricula, issue certificates. The differentiator is that none of those things are the point. The
615. 1:48:11community, the practice, and the values are the point. The formats serve them, not the way the other way around. And
616. 1:48:17honestly, the member as teacher path might be the most powerful thing in the whole brand platform. Generously lead
617. 1:48:23taken to its logical conclusion isn't just about sharing knowledge. It's community members building businesses on
618. 1:48:30the expertise they develop through the cycle. That's a flywheel, not a product catalog. You're [ __ ] right. That's
619. 1:48:37That's what I'm talking about. [clears throat] He seems a little rambunctious tonight. I I wonder if he took something. He
620. 1:48:48probably took something. I think he's medicated. I'm pretty sure he's medicated. It's not normal. This is very
621. 1:48:54late. He's got a lot of energy very late. I would assume there's some medication. Wouldn't you think? You would think, right?
622. 1:49:02Uh uh uh uh uh uh. Did it [ __ ] this up? No, that looks good. Got that right. Got that right. Salons of community core
623. 1:49:12beliefs. The moment we're in brand character. That [clears throat] was good. Mission cycle of AI readiness. Play first. What
624. 1:49:23we value. Curiosity. Playfulness. Generosity. Creating excellence. Okay. Dang it. I'll fix that later. What we
625. 1:49:31are not. Okay. We're not a boot camp. Boot boot camps treat people as deficits to be fixed. The salon treats people as
626. 1:49:38capable human beings who happen to be learning. We may offer courses. We may develop curriculum. We may eventually
627. 1:49:44issue certificates. But none of those things are the point. The point is the practice, the community, and the values.
628. 1:49:50Any course the salon creates or hosts will be built on the cycle of AI readiness. And some of the best ones
629. 1:49:57will be created and led by members themselves, turning generously leading, generously lead into a way that
630. 1:50:04community leaders can monetize the value they've built. That's not a boot camp. That's a community generating its own
631. 1:50:10teachers. Okay, it's good. Where's my mouse? Did I lose my mouse? Where's my mouse? There we go. We're not
632. 1:50:18selling fear. Learn AI or lose your job is the message of every competitor. It's also manipulative, reductive, and
633. 1:50:25usually delivered by someone selling a solution. We name the reality without weaponizing it. We're not LinkedIn
634. 1:50:31influencers. Hey, wait a minute. Okay, fine. We don't post 10 AI prompts that will change your life. We don't optimize
635. 1:50:39for engagement. We don't perform expertise. We practice it in community where nobody's watching but people are
636. 1:50:45doing the work. I like that. We're not a tech community. We're a community of humans who use technology. Engineers are
637. 1:50:51welcome. So is everyone else. What makes the salon different is that the conversation always starts with the
638. 1:50:56human, not the tool. We don't ask what can AI do. We ask um what's the question? Not what can I do for AI wait. We don't ask what can AI do.
639. 1:51:12We ask what I've got this written somewhere. What can I do?
640. 1:51:29Amplified by AI. It's not quite right. I don't remember exactly what it was, but whatever. It's fine. AI. Okay. We're not therapy. We're
641. 1:51:42not qualified to treat psychological impact of jog loss, identity disruption, but we are a community where those experiences are
642. 1:51:51acknowledged, named, and met with belonging rather than platitudes. We're not promising everything will be fine.
643. 1:51:58The proof story during an AI, there's the Jim Ross thing. The story is play first. When in doubt, whether a piece of
644. 1:52:09marketing captures the brand, ask, "Does this feel like the Jim Ross story? Does it show play leading to capability,
645. 1:52:16capability leading to confidence, confidence leading to action, action leading to results, all inside community?" That's like really well
646. 1:52:23articulated. That's quite good. Okay. Competitive differentiation. They say learn AI or get left behind. We say the
647. 1:52:31work that defined you is changing. Let's figure out what comes next together. I like that. Upskill for the AI economy.
648. 1:52:38Find your people in the middle of this transition. Here's a course. Here are 10 prompts. Here's a community. Show up
649. 1:52:44Friday. Bring your curiosity. That's good. AI will replace you. AI is disruption. Disrupting the relationship
650. 1:52:52between you and the work that gives you meaning. That's harder and more important than anyone's admitting. It's
651. 1:52:56good. Future proof your career is what they're selling. We Your value isn't in the tasks AI can absorb. It's in what
652. 1:53:04only you can bring. Let's find that language guard rails. Good words and phrases we never use. Upskill future proof proof. Leverage AI.
653. 1:53:16Stay ahead of the curve. Unlock your potential. AI powered. Disrupt. 10x your productivity. Don't get left behind. Embrace the
654. 1:53:24disruption. Future of work. All right. The great repurpose. Uh, it's diagnosis, credibility builder, lead
655. 1:53:32magnet, mastermind practice, co-created by Lisma Gersfeld is the salon's deepest offering. Chicago based creative
656. 1:53:40technologist to practice lab meets in marketing. The mastermind practice is the answer to okay, I'm in. Now what?
657. 1:53:48It's the depth behind the invitation. The free community gets you in the door. The mastermind practice changes how you
658. 1:53:54live. Literally true message hierarchy. When the salon speaks, this is the order of importance. Oh, I like this. This is a really powerful
659. 1:54:05list. When the salon speaks, this is the order of importance. You're not alone in this. Belonging, the primary emotional need.
660. 1:54:16What you're feeling has a name, the great repurpose, the intellectual framework. There's a community of people
661. 1:54:23navigating this exact thing. The salon, the specific place. Start with play. Show up Friday. I like that. The entry
662. 1:54:29point. Low barrier, high warmth. When you're ready to go deeper, we built something for that, too. Mastermind, the
663. 1:54:36conver conversate. The conversation, never the lead. Notice what's not first. Pricing, features, AI tools, course
664. 1:54:44descriptions, or any of the here's what you'll learn. The salon leads with emotional truth, not product features.
665. 1:54:50Audience summary. There's our five. There's our five personas. the five and the self-aware seekers, the the one that wraps them all up.
666. 1:55:00All five are living some version of the same sentence. The work that defined me is changing faster than my identity can
667. 1:55:07keep up. That's good. Persona 5 converts fastest and refers the other four. Persona 1 is the deepest brand alignment. Start there.
668. 1:55:19How to use this document. Okay, I think we're good. That's it. Right. That's really good. Okay, we have an AI salon
669. 1:55:27brand platform. That's [ __ ] hot. And it's 10:00. Timing's perfect. Um Claude said that we needed six
670. 1:55:35documents. We got one done. [laughter] I'm have to go faster tomorrow. I love where this is going. I know. Isn't this good? This is good.
671. 1:55:47It's really good. Okay. Um, let me see. Did I get a video back yet? I'll generate the cinematic video.
672. 1:56:02The video generations in progress. The service is currently experiencing and timed out and it used my credits. [ __ ] [ __ ]
673. 1:56:15Copy. I'll try again. Um, Retroun Punk gave me access to Seed Dance. Um, okay. I'm going to get out of here. It's It's Wednesday night. Um,
674. 1:56:25tomorrow at noon Eastern is the mastermind practice lab. If you're a member of the AI Salon mastermind um and
675. 1:56:33you didn't join the cycle last time, if you can make Thursdays at noon Eastern, um, that's when we meet for the practice lab.
676. 1:56:42um plug for Rick and Brandon's Valentine's Day episode. Why don't you hop up here and tell tell the good people about it?
677. 1:56:55>> Yeah. So, tomorrow at 8:00 PM Eastern, right ahead of AI Learning Lab, Rick McCaulay and I and I believe Dr. Jay,
678. 1:57:07Claire uh are going to be having a special Valentine's Day edition of AITV Starship over on Rick's YouTube channel.
679. 1:57:16Uh we're going to be talking about love, uh demoing a cool new app that we vibe coded in lovable and uh covering all of
680. 1:57:25the news uh that is fit to print. So check it out. >> Very cool. I love it. I love it. Please support um other AI saloners
681. 1:57:36doing this kind of thing. This is what we just did this in the brand platform. It's what the whole brand platforms about.
682. 1:57:43What what I love about um taking the time to do work that's that's this deep um even though we can do it quickly.
683. 1:57:54It's, you know, it's it's accomplishing it quickly, but it's articulating things that we all kind of instinctively know,
684. 1:58:02but are just just under the surface, right? The problem with that, if you don't articulate it, is as the
685. 1:58:08organization grows, as we start to grow and there's more and more urgency, and if we get this this communications
686. 1:58:15um campaign correct, we're going to draw more people to the salon. Um, when you start to grow, if you don't
687. 1:58:24have things like this brand platform clearly articulated, it's really easy for people to have their own
688. 1:58:30interpretation about what what the salon is. So, this is this is actually really important stuff. And you'll see when we
689. 1:58:38get to the end of this, we're going to end up with things that look like something we could have just generated in in an hour. And it they
690. 1:58:48will look identical. They will look identical, but the ones we do at the end of this longer process,
691. 1:58:55you'll be able to trace them all the way back upstream to the personas to this brand platform, right? All of these
692. 1:59:02things will connect. So, if someone says, "Oh, what's that campaign all about?" We can say, "Well, here's who we
693. 1:59:07are as a as an organization. Here's what the great repurposes. Here's how those two things relate to one another."
694. 1:59:13Right? All of this stuff allows you to talk authentically and with integrity about who we are and what we're up to.
695. 1:59:21And and as members, you don't need to necessarily know all this. I mean, you know, hopefully you're learning
696. 1:59:26something in the process um about, you know, when when you think about branding, sometimes you just think of
697. 1:59:32the logo. This is the real work of branding. It's really understanding what are you up to in the world? What's the
698. 1:59:39promise that you're making to the world? And then are you living up to that is the is the other half of the equation,
699. 1:59:46right? The brand is the promise. The experience is are you lying or not, right? And so fortunately, we have a
700. 1:59:56really solid foundation of how people behave in this community. Now we're articulating it. Then we're going to
701. 2:00:04communicate it. Now as people come in, we'll be able to talk about this clearly and freely. Right? Beautiful. Are there pickles in that jar
702. 2:00:12behind you? This one? No, this is there's quarters. Change. All right, everybody. Have yourself a
703. 2:00:26beautiful evening. I wish you guys would be after the show. After this show, [clears throat] are you guys gonna hang out? You're
704. 2:00:40having an afterparty after this. More power to you. I'm gonna go I'm gonna go to bed. All right. Later, everybody. Have a good night.