7/3/2025 - AI Art & The Chain of Craft

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3:10 Gota have myself to the stage.
3:14 Calm down, everybody. Just calm down.
3:18 I'm I'm flying producerless here. All
3:21 right.
3:22 You reverted to old Tik Tok days. Yeah,
3:25 exactly. Exactly. We can't see you. I
3:28 know. Now you can. Now you can because
3:30 I'm I'm a professional.
3:32 Um, so anyway,
3:38 [Music]
3:43 Joy Pie just did a really nice post on
3:45 Twitter. I don't know if she just did it
3:47 two hours ago.
3:49 um
3:52 where you know she's putting out these
3:54 films that she puts sometimes months
3:57 into making
3:59 and when she puts them out and people
4:01 find out they're AI, they're just like,
4:02 "Oh, that's just AI slop."
4:05 No, it's not. AI slop is if you go into,
4:09 you know, VO3 and push a button and out
4:12 squirts a 5-second clip and you stick
4:15 that on the internet and you don't
4:17 really think about it. That's AI slop.
4:22 But most AI artists that I know are
4:24 doing chain of craft. They're doing
4:27 multiple steps. In the case of Joy
4:29 Perie, probably hundreds and hundreds
4:32 and hundreds of steps.
4:35 you know, a dozen steps here to generate
4:37 this image and then a dozen more steps
4:39 to turn this image into a video and then
4:42 24 more steps to get a sound effect that
4:44 goes with the thing
4:46 and then 50 versions of a song till you
4:48 get it just right. That just serves as
4:50 the under underbelly of that of that
4:52 clip, right? That's craft.
5:00 The tools are different,
5:03 but so what?
5:07 You used to have to, if you wanted to
5:08 make a movie, you would you would have
5:10 have giant spools of acetate
5:15 with silver oxide on them.
5:19 And that was a requirement. And then
5:20 along came video cameras. And the film
5:22 people said, "Oh, video cameras. Yeah,
5:26 come back when you've got real tools.
5:28 We're sorry. We're doing real films
5:30 here. It's exactly what's happening with
5:32 with
5:34 with essentially all of AI that people
5:37 that are sitting on the sidelines have
5:39 this preconceived notion, oh, it's just,
5:42 you know, you push the easy button. Ah,
5:44 it's just here's a here's a business
5:46 plan, here's a report, here's a
5:47 marketing plan. Ah, it's just slop.
5:49 Everything's AI slop. Unless it's not.
5:54 [Music]
5:56 I mean, maybe what people are bitching
5:59 about is the fact that you can make so
6:00 much AI slop that a lot of people are
6:02 going to make AI slop. But then you know
6:05 what happens with that, right? That just
6:07 becomes the new bottom,
6:10 right? If everyone's using AI to just
6:13 make lazy [ __ ]
6:17 it's just a higher quality bottom of the
6:19 ocean.
6:22 Still the bottom of the ocean. How do
6:24 you get noticed above that? Well, you do
6:26 something interesting. You craft it.
6:30 You have an idea. You refine that idea.
6:34 You come up with an output you want to
6:36 do. You refine what that's going to look
6:38 like. You refine how many versions
6:40 you're going to do. You figure out which
6:42 tools you need to stick together to put
6:43 all those together and generate
6:45 something. You look at the results. You
6:47 go, "Oh, those are crappy results. Let
6:49 me go back and fix something on the
6:51 earlier in the chain."
6:53 Right.
6:55 Yeah.
6:57 Makes sense.
7:06 What tool did you use to make that? I
7:08 bet Joy Pretty gets that all the time.
7:13 Her answer should be, "You want to know
7:16 which 27 tools I used?"
7:19 You wouldn't ask a filmmaker, "What tool
7:22 did you use to make that film?"
7:26 Oh, you used a red camera. Oh, yeah. I
7:28 hear they're good.
7:31 Well, there were a lot of other tools.
7:34 There were lenses and lights and sets
7:38 and actors and writers
7:42 all use different tools, right?
7:45 We wouldn't think of saying to a
7:47 filmmaker, what tool did you use to make
7:49 that? But with AI, we do. So my request
7:54 to you,
7:55 something to consider is next time
7:57 someone asks you what tool did you use,
7:59 don't answer them. Talk about the chain.
8:02 What what was the chain of craft that
8:04 you used to get some result that they
8:06 thought was cool? And educate them.
8:12 [Music]
8:15 Hollywood isn't real either. They use
8:17 CGI all over. Well, but so Brian, it it
8:21 doesn't even have to be I'm not saying
8:23 that real film versus CGI is good or
8:26 bad. They're both just tools. One tool
8:28 is I'm going to film real actors.
8:30 Another tool is I'm going to use CGI.
8:33 A new tool is we're going to use some AI
8:35 stuff.
8:37 And if you think if you think production
8:40 companies aren't going to instead of
8:42 renting a helicopter and landing it, you
8:44 know, on the Palisades
8:47 in New Jersey
8:49 to get a 5-second clip, if you don't
8:51 think they're not going to just use AI
8:53 to get that shot now, you're gravely
8:56 mistaken.
9:00 So, but we're just in a we're just in a
9:03 funky little a funky little moment in
9:05 history, which is kind of cool. It's
9:08 kind of cool because we know we know
9:11 what it takes to get something that
9:13 doesn't suck.
9:15 Chain of craft. So,
9:19 [Music]
9:23 techie Becky in the house.
9:31 [Music]
9:36 If you're new here, my name is Kyle
9:37 Shannon. This is the AI learning lab.
9:39 Singing earlier was Champ Champ Shannon
9:44 dog with the mostest.
9:48 Hang on. I'll be right back in Tik Tok.
9:50 Just want to check something.
9:55 [Music]
9:58 Uh
10:01 is okay.
10:07 [Music]
10:09 All right, I am back on the Tik Tok.
10:11 Veras.
10:13 Ver. Whoa. All right. What did I froze?
10:17 Yeah, that was because I I switched over
10:18 to a different app for a second.
10:21 Um,
10:23 trying to think what we want to do
10:24 tonight.
10:26 Um, if anyone has any questions, feel
10:28 free to pop them in the comments.
10:31 Frozen. Yeah, I froze because I changed
10:33 uh I flipped over to a different app.
10:44 [Music]
11:02 The haters are just jealous. I used my
11:04 brain. Yeah, I used my Brian.
11:10 [Music]
11:18 I don't even know if the haters are
11:19 jealous. I think the haters are scared.
11:24 I know the haters are scared.
11:28 It's a loss of control, right?
11:32 Every time there's a new technology in
11:33 the world,
11:37 it's met with fear and resistance.
11:46 And there's a there's another way to
11:47 frame the AI haters, which is this. If
11:51 you've got AI haters, if you've got
11:53 people that are hating
11:56 hating,
11:57 viscerally hating
12:02 a thing that is not going away,
12:07 but it's a thing that's going to change
12:08 things.
12:12 That gap
12:15 is where the opportunity is.
12:20 The fact that they seem like haters to
12:22 you means that you're educated enough in
12:26 generative AI
12:29 to be early enough to have a lot of
12:31 opportunity. We've got a lot of
12:33 opportunity right now. All of us. Source
12:36 camp. What's happening? What's shaking?
12:38 We're talking about chain of craft.
12:40 Chain of craft.
12:45 AI. Chain of craft.
12:48 What tool did you use that? What tool
12:50 did you use to make that thing? Source
12:52 camp.
12:55 Oh, well.
12:57 So, where I started was I've made more
13:01 than 300 custom GPTs.
13:04 And then I've been in I've been an
13:06 entrepreneur and a business owner for 30
13:08 years. And so when it came time to build
13:12 this custom GPT for this for this
13:15 customer, I took all that experience and
13:18 I sat down and I jotted down some notes
13:20 about what I wanted that GPT to do based
13:25 on the challenges that that that person
13:28 had.
13:30 And then I went through my prompt
13:33 libraries that I've been working on for
13:35 two and a half years. And I pulled out
13:37 some of the the greatest hits of
13:40 elements that I knew would work if I put
13:43 them in a certain combination,
13:45 you know, for this guy's business. And I
13:47 put them in this custom GPT. I had a
13:49 feeling that that it was going to work,
13:51 right?
13:52 And then I went into chat GPT. That's
13:55 probably the question you're asking is
13:57 what tool did I use? Well, it's chat
13:59 GPT.
14:01 But chat GBPT on its own
14:04 is just a it's just a reflection of what
14:06 you put in it. So if you put in some
14:08 piece of crap, you're going to get out a
14:10 crappy answer. So I didn't want that. So
14:11 what I did was I actually used my brain
14:14 in this sort of chain of craft
14:17 series of steps
14:19 before I even started with chat GPT.
14:21 Then what I did was I created a custom
14:25 GPT which I can show you how to make
14:26 those if you want to see it. It's really
14:27 easy. I can do it in like five minutes.
14:30 and I put in some prompts. I put in my
14:32 ideas and then I tested it. What's cool
14:34 about that tool is you can actually be
14:36 testing the custom GBT as you're
14:38 building it. It's really remarkable. You
14:40 don't need to know any code. And then I
14:43 tested it and it was giving me these
14:44 good results, but then it gave me this
14:45 bad result and I'm like, "Huh, what's
14:47 going on there?" And I realized I had to
14:49 actually upload some data from the
14:51 customer's spreadsheet so that it had
14:53 enough information to actually do what I
14:56 was asking it to do. And then when I did
14:58 that, it was like magical.
15:01 And then within an hour of when I talked
15:04 to that guy,
15:06 I had this custom GPT and I sent it to
15:08 him. I sent him the link and I said,
15:11 "Upload your your your weekly
15:14 spreadsheet." And he did and it
15:17 generated this report and and the guy
15:19 was like physically moved. He almost
15:22 cried
15:25 because it did in 2 minutes
15:30 what used to take him a week and a half
15:32 or two weeks to reconcile.
15:37 And so that's how I made this thing.
15:41 It's got nothing to [ __ ] do with the
15:43 tool.
15:46 Right.
15:51 This is the new way. What tool did you
15:53 use to make that?
15:57 None of your [ __ ] business.
16:04 You want to You want to know what what
16:06 uh prompt library I use to put together
16:08 my prompt snippets?
16:11 You want me to give you access to all of
16:13 the Google Docs and spreadsheets that
16:15 I've made over the past two and a half
16:16 years trying to figure this [ __ ] out?
16:22 Or do you just want to reduce it into a
16:24 tool? Oh, you pushed the button and out
16:25 came crap.
16:30 No more of that.
16:33 We can educate
16:35 and
16:37 smack them down
16:40 at the same time.
16:42 Right, Kelly? Exactly. Producer
16:45 Brandon's here. What's happening,
16:47 Producer Brandon? was shaking. Okay,
16:50 good.
16:52 I was worried about you, buddy.
16:55 [Music]
16:58 Yvon seems to agree with the chain of
17:00 craft response. What tool did you use?
17:03 None of your business what tool I use,
17:05 but you want to hear something cool.
17:08 Here's a really simplified version of
17:10 what I did in about five minutes
17:14 that I'm going to tell it to you. I'm
17:16 going to explain to you how I built this
17:17 thing.
17:19 And what I can tell you before I explain
17:21 all this is from start to finish, I had
17:24 this tool in my hands within about five
17:26 minutes, maybe 10.
17:29 And then you tell them all the steps you
17:30 did. And at about step three, they will
17:33 stop listening. Their eyes will glaze
17:35 over and they'll be like, "I'm sorry I
17:37 asked. I didn't want to really know what
17:40 how
17:47 AI is not a single thing.
17:52 It's like the internet. It's like the
17:54 worldwide web.
17:58 What HTML tag did you use to to make
18:01 that site? What? Oh, do you use CSS?
18:06 Yeah. Oh, so it's a CSS site. Yeah. No,
18:10 I Yeah. No, I I know about CSS.
18:18 [ __ ]
18:19 [Laughter]
18:21 get a [ __ ] clue, people.
18:24 Oh my god.
18:26 There's not endless grace for people
18:27 determined to misunderstand. Yeah. Well,
18:30 I I don't think there has to be endless
18:32 grace archetypal. I think I think there
18:35 is uh
18:38 I think having empathy for their fear
18:42 is
18:43 is useful,
18:46 you know, and and you know, oddly there
18:49 might be something
18:51 in talking to people that are afraid of
18:55 AI
18:57 in terms of process rather than tools
18:59 that might give them some solace, right?
19:02 where it's like it's like oh I'll tell
19:04 you how you want to know how I did this
19:06 I'll tell you how I did it and and if
19:08 the first four steps are
19:12 have nothing to do with AI
19:15 they'll be like oh I I recognize I I've
19:18 got those skills I could do that so wait
19:21 what's the AI part oh the a AI part
19:23 doesn't come till later I've got to
19:25 figure out who my audience is and what
19:27 I'm trying to accomplish and what the
19:28 client needs I got to figure all that
19:30 stuff out first and Sometimes I'll use
19:32 chat GPT to help me clarify that, but
19:35 like that's that's the most important
19:37 part of this. Wait, how how do how would
19:40 you use chat GPT to clarify that? Oh,
19:42 chat GPT is really good. If you give it
19:44 a bunch of unorganized [ __ ] it can
19:46 organize it for you? Oh, really? It can
19:48 do that? Right. And now you're in a
19:51 different kind of dialogue with someone.
19:53 Like I feel like I feel like this this
19:55 this
19:57 way of talking about what we do
20:03 might be a bridge for people. It's going
20:05 to bore the living [ __ ] out of some
20:07 people. That's okay.
20:11 It's It's almost like It's almost like
20:14 this approach allows us to clasp back
20:18 our agency, right?
20:21 the dismissiveness of Oh, what what AI
20:24 tool did you use? Oh, is that Mid
20:26 Journey? Yeah, you made those those
20:28 pictures in Mid Journey. That's Yeah.
20:30 Oh, yeah. No, no, no. I I know. Yeah.
20:32 Midjourney. That's that's the one where
20:33 they steal all the artists work, right?
20:38 It's a completely diminishing
20:43 kind of attack, right?
20:45 I'm going to diminish your contribution
20:47 to zero because I've I've
20:51 assumed that all you did was push a
20:54 button in that tool. Once I know what
20:56 tool it is, then I know which group of
20:59 thieves
21:01 you're colluding with to steal from
21:04 artists.
21:07 But if you actually don't answer the
21:08 question and start talking about the
21:10 chain of craft that got you there.
21:18 I like it's giving me it's giving me um
21:23 preemptive joy of people just being like
21:26 why did I ask this question? I don't
21:28 want to hear this. But then at some
21:30 point going, "Huh, that actually kind of
21:31 sounds interesting and creative and man,
21:34 how do you know all that stuff? How did
21:36 you know that you needed to put all
21:37 those things in that order to be able to
21:39 do that thing?"
21:42 Oh, well, in Midjourney, you know, I
21:46 don't know if you know MidJourney. Well,
21:47 I've Yeah. Well, they've got these
21:49 things called mood boards. and mood
21:51 boards. You can take work that you've
21:54 done and and create a mood board out of
21:57 it and then you can generate images in
21:58 that style. So, I've been a photographer
22:01 for 20 20 years. So, I went back and I
22:04 got some of my favorite photographs and
22:05 I made this mood board because I
22:07 thought, wouldn't it be cool if I could
22:08 take my style and do this ad campaign
22:10 that matched that style?
22:13 Oh, how do you do that? Well, it's
22:14 really easy. You just do this, that, and
22:16 yeah, you know, it just changes the
22:19 conversation. It it it it claws back for
22:23 us our sense of
22:26 professionalism and what we do.
22:29 The number of labels I've had people
22:31 apply to me over the years to dismiss
22:32 whatever I'm trying to do or say. I'm a
22:35 little short of empathy sometimes. I
22:38 know. I know. I would imagine in the in
22:40 the architecting business there's a lot
22:42 of that. Oh, you just drew you just draw
22:44 the pictures, right? You just draw the
22:46 pictures. You're the architect. Yeah.
22:48 Yeah. I just draw the pictures. I also
22:51 make sure that the house isn't going to
22:53 collapse on your stupid fat [ __ ]
22:55 head.
22:58 But yeah, I just draw the pictures.
23:07 Oh my god.
23:10 Oh man. If you can feed into it what
23:13 excites them, you get pretty far. Yeah.
23:15 Yeah. If you can feed into what what
23:16 excites them. Yeah. Exactly. Oh, you're
23:18 not an architect, but you but you are an
23:21 archetype, right? You're not an
23:23 architect, but you are an archetype.
23:27 [Music]
23:51 I'm an architect of archetypes, a
23:54 hypnotherapist. Oh, that's right. I I
23:55 knew that.
24:02 [Music]
24:29 Hello.
24:32 [Music]
24:37 Hello.
24:42 [Music]
24:58 The ones who do not do anything are
25:00 always the ones that put you down. Henry
25:02 Henry Rollins. Kyle, can you make a
25:03 pseudo song
25:06 saying what AI tool we use
25:10 for for what funny song? Yeah, exactly.
25:13 That that would be a fun one. It's a bit
25:15 It's a bit inside baseball, but
25:19 [Music]
25:30 Would
25:32 you guys like to learn or or have me go
25:36 over do create a midjourney mood board?
25:40 [Music]
25:47 I I just have this feeling midjourney is
25:50 going to be really important.
25:54 [Music]
26:16 agents. No, I'm not going to deal with
26:18 agents right now. Here's why I'm not
26:20 dealing with agents.
26:22 Everyone is talking about agents right
26:23 now.
26:25 Nobody nobody knows what the [ __ ] they
26:28 are because so many people are saying
26:31 what they've built is an agent. People
26:34 are collapsing automations into agentic
26:37 workflows and agentic workflows into
26:42 you know uh uh you know multi-step
26:46 reasoning chains
26:51 until we know what agents actually are.
26:54 I mean, in in my opinion, we will have
26:59 agents when you don't have to babysit
27:00 them.
27:04 We don't have agents right now. We've
27:06 got toddlers.
27:07 We We've got toddlers that are running
27:10 around with butane torches that they
27:13 don't know how to turn off.
27:15 [Laughter]
27:23 [Music]
27:33 [Applause]
27:35 [Music]
27:38 Um,
27:41 yeah, I think I want to do something. I
27:42 think I want to make something.
27:46 had someone try to flex on me yesterday
27:49 throwing out the world a the word agent.
27:51 I called him on it. Yeah. Yeah. Exactly.
27:53 Oh. Oh, you're building an agent. Tell
27:55 me exactly what an agent is. How do you
27:57 define that?
28:02 Oh, so what you just described as an
28:03 automation. That's not an agent, but
28:05 nice nice automation. Congrats.
28:12 Oh man.
28:18 And if if I'm seeming a little salty
28:22 like like I'm a little cranky at the
28:24 haters, it's not so much that.
28:31 It's that I'm kind of pissed off at
28:34 myself.
28:36 This is one of those things where once
28:38 you have the realization,
28:41 you're like, "Wait, why haven't I why
28:45 Why didn't I have figure this out
28:46 sooner?
28:48 Right?
28:50 Because it's one of those things that
28:51 the minute I say it, it's like, well,
28:52 yeah, that's obvious. Everybody knows
28:54 that anything worth anything is some
28:56 multi-step
29:00 series of
29:02 interactions with tools
29:05 where you take your life experience and
29:07 your expertise and you intersperse it
29:09 with the things you do to get from point
29:11 A to point Z.
29:13 Like that's pretty obvious, but it's not
29:17 obvious with AI.
29:19 Oh, you use chat GPT?
29:21 Yeah. Do you even know what chat GPT is?
29:24 Yeah, it's that thing. I I tried it
29:25 once. It's It's like Google, but you
29:27 know, I didn't like it. Oh, yeah. You
29:29 tried it once. Uhhuh. Tik Tok pin. That
29:33 was the exact conversation.
29:36 Yeah.
29:39 Yeah,
29:48 because the tools are so capable,
29:50 because it can be this simple, you can
29:53 make money with
29:55 people assume it is
29:57 because they don't understand it.
30:04 They don't want to confront the fact
30:07 that they might have to learn something
30:08 new,
30:17 you know? And it this is not prompt
30:19 engineering and it's not context
30:21 engineering. That's the new the new
30:22 phrase of the week is context
30:24 engineering. No, get [ __ ] engineering
30:27 out of it.
30:34 Because engineering just assumes that
30:36 you have to use technical tools to be
30:38 able to do it.
30:45 Yeah, maybe. Yeah.
30:50 Yeah. Maybe what we'll do, Brandon, is
30:51 we'll go to mid Journey and then we'll
30:53 we'll make some images and then we'll
30:55 head over to Higsfield and play.
30:58 Um
31:01 although you know you have actually
31:04 actually it might be interesting to
31:05 compare them go compare some of the
31:08 Higsfield stuff with with MidJourney.
31:13 My problem with Higsfield lately is is
31:15 they're they're leaning into this weird
31:17 marketing which is like you can make
31:20 sexy AI avatars
31:23 and it's like I get that you can do that
31:25 but I just I think it's shitty shitty
31:28 marketing.
31:29 Um I'm always fascinated by how people
31:32 with visual imaginations work. I can't
31:35 see it till I see it. That's
31:36 interesting. Do the mood boards work in
31:38 seven now? I'm pretty sure they do,
31:40 Sharon, which is probably a good reason
31:42 to go play. Okay, Hedra is interesting.
31:45 Yeah, I like Hedra a lot. Hedra is
31:47 really good. Um, okay. So, let's go.
31:50 Let's go to the videotape here. This is
31:53 this uh post from Joy Party where, you
31:56 know, here's her here's her timeline.
32:00 This is her timeline for her her little
32:03 AI slop film that, you know, someone
32:06 disparaged her. Oh, you just put out AI
32:09 slop. No, no, I don't.
32:13 I spent six months teaching myself
32:16 nonlinear editing
32:19 and all of the images I created in
32:21 there, you know, it's taken me the
32:24 better part of a year and a half to
32:26 figure out how to do all that [ __ ] So,
32:29 yeah, [ __ ] them.
32:33 I'm pissed off on your behalf, Joy
32:35 Party. I don't even know if you're in
32:37 here, but if you are, I'm with you. I'm
32:40 with you, sister.
32:44 Okay. Um, do I have a tab open for
32:46 midjourney? Is that it?
32:49 Yes.
32:52 All right.
32:53 So, midjourney. Let's see. How
32:57 am I going to Okay, that's pretty good.
32:59 You can sort of see everything there
33:04 on Tik Tok. go a little closer. Okay.
33:08 Um,
33:10 so let me go to the homepage.
33:16 So here's just [ __ ] other people have
33:18 made in MidJourney. And then if I go to
33:20 create down the lefth hand side, here's
33:22 all the [ __ ] I've made in Midjourney,
33:26 right?
33:29 And then you can go to edit where you
33:31 can upload an image and do all sorts of
33:35 fun stuff there. And then the next tab
33:37 down is called personalize.
33:40 And you can turn personalization on or
33:42 off just sort of as a general setting
33:45 for your um
33:51 for what you do. Hang on a second here.
33:57 Oh, I see. Interesting.
34:05 211 rankings.
34:09 Huh.
34:15 Okay.
34:17 So, it looks like with personalization,
34:20 you do personalizations for for the
34:22 different models. There's NG6,
34:25 there's V6 personalization, and then
34:27 there's
34:29 uh V7 personalization,
34:33 and then you can create a new ranked
34:35 profile. So, so the way the way
34:37 personalization works, if I click on
34:39 this global V7 profile,
34:43 um
34:45 it's giving me two images to rank and
34:48 then I can tell it which one I like
34:49 better.
34:54 And then I can skip. I can skip if I
34:56 don't want to rank anything. And so by
34:59 by ranking by choosing one of these, I'm
35:02 basically training midjourney to just
35:07 like a general aesthetic that I tell it
35:10 I like.
35:13 Um,
35:16 and when you're when you're in create
35:18 mode,
35:20 the personalization setting is
35:25 turned on right here. It's a little P
35:28 and it turns red if you turn it on and
35:30 white if you turn it off.
35:33 And so if I just go in here right now
35:36 and I just type in um chain of craft
35:42 without personalization on. And now I
35:45 turn on personalization and I say chain
35:49 of craft.
35:51 Same prompt.
35:58 I should get two very different things.
36:05 So these four are without
36:07 personalization. These are just kind of
36:08 the generic ones still rendering. That's
36:11 kind of cool. Oh, that's kind of cool.
36:17 So's that. So's that.
36:20 So those four are without
36:22 personalization. And now this is with
36:24 personalization,
36:28 which
36:29 if I look at the stuff with
36:30 personalization, I'm like, "Yeah, that
36:32 kind of that feels better to me
36:34 aesthetically." You might hate it, but
36:35 this is based on my rankings. Okay, so
36:38 that's just general personalization.
36:42 So now we go back here and if you if you
36:44 scroll down below personalization,
36:48 now you get to mood boards.
36:52 And you can expand them. And I've got I
36:55 don't have that many in here.
36:59 And you can create a new one, but I can
37:01 go into any one of these.
37:03 And so here's a bunch of black and white
37:05 photographs that I've taken.
37:12 And so what I can do is I can
37:17 go back here and I can say use this
37:20 profile. So if I if I roll over the mood
37:23 board, I say use the profile and then it
37:26 puts this long code
37:29 in in the in the thingy.
37:33 Let's see where are my settings.
37:37 So I'm going to turn off
37:39 personalization.
37:42 I'm just going to use this mood board.
37:43 So, it's inspired by my black and white
37:45 street photography.
37:47 And I'm just going to say,
37:50 oops, what did I do? Did I lose
37:52 something?
37:54 Use profile. Okay. I'm going to say um
38:02 man and woman.
38:09 Man and woman holding hands,
38:15 walking down
38:18 the street
38:22 with that mood board.
38:26 And this is this is sometimes confusing
38:28 if you're on if you're on mood boards
38:31 and I just typed in that prompt. I I
38:34 don't see anything I just did. I have to
38:36 go back to the create tab
38:38 and then it'll
38:42 show me
38:44 the little photos it makes for me. So
38:47 notice they're already in black and
38:48 white.
38:51 I didn't tell it to make a black and
38:52 white image.
39:02 Oh, nice. Kelly Cam, I've got better
39:04 than nachos. says, "I've got an entire
39:06 chocolate birthday pie." Happy birthday,
39:08 Kelly. I forgot it was your birthday.
39:09 Awesome. Happy birthday. That's really
39:12 terrific. So, look at these. Look at
39:14 these photos. Like this. These look like
39:20 these look like photos I would take. And
39:23 they're edited how I would edit them.
39:25 Notice they have that big dramatic
39:27 vignette. They're kind of somewhere
39:29 between high contrast and normal.
39:34 That totally looks like
39:37 the meat district in Manhattan.
39:41 It looks European.
39:45 That's cool.
39:47 And then I can even I can even do things
39:49 like I can change stylization. So, um,
39:53 so if I go up here, I can turn
39:54 stylization down to like 50
39:59 and do the the same prompt with the same
40:03 mood board.
40:06 And then now I'm going to turn
40:07 stylization up to like nine 900. It'll
40:10 be even more like my style.
40:13 And then I'm going to do that with that
40:15 mood board with a high style. We'll go
40:18 back here.
40:26 So, the ones with the the low style,
40:29 well, I guess will interpret more
40:31 midjourney. They'll lean more
40:33 midjourney,
40:35 and the ones with a higher style will
40:37 lean more toward my mid mood board.
40:48 See that shot from low from from ankles
40:51 up.
40:53 All right. So, here's these are the high
40:55 style ones.
40:57 So, offkilter. Yeah, these feel very
40:58 much like stuff I would shoot. That
41:00 doesn't that that feels like a different
41:02 photographer, but these feel like stuff
41:04 I would shoot. Very cool. Okay. All
41:07 right. So, how do you make these things?
41:09 So, go back to personalize
41:13 and then we're going to say create a new
41:14 mood board.
41:17 And I can either upload images. So, if
41:19 I've got images on my hard drive, I've
41:21 got little collections of them. If I
41:23 want to add an image from a hyperlink, I
41:25 can do that. I can also add images from
41:28 a gallery. So, if I go to my gallery
41:30 here, let me go to folders.
41:34 Here's 70s muscle car tests.
41:37 So what I can do now
41:41 I forget how to do this. Do I just
41:42 select them like this? Yeah.
41:46 So you just go through and you select
41:52 you select the images that you want
41:59 and those will become part of your mood
42:00 board.
42:04 So those are looking good. So, we'll get
42:07 these photorealistic
42:10 ones
42:14 and these kind of stylized ones are kind
42:16 of cool, too.
42:35 [Music]
42:48 Okay, now how do I how do I actually add
42:52 them?
42:54 I don't Oh, I guess I already have,
42:57 haven't I? Wait, what if I
43:02 I go back here?
43:05 Okay. Yeah. So, all the ones I clicked
43:07 on are now being uploaded into this mood
43:10 board,
43:12 right? So, you see all the uploads
43:14 happening, the little twirly bars.
43:29 And it's going. And it's going.
43:31 Hopefully, these will be done soon.
43:40 Now, what'll be fascinating here, I'm
43:42 going to do two different
43:45 um
43:46 let me let me rename this mood board.
43:48 We're going to call this uh
43:52 muscle car.
43:54 photo style.
44:03 Go back.
44:05 Can I use it yet? Where is it? Muscle
44:07 car photo style using profile. Okay, so
44:11 I've got it there. Okay, so let me I'm
44:13 going to move my stylization to like
44:15 400. So it'll be inspired by my style
44:18 but not completely there. Then I'm gonna
44:20 go um I'm gonna do two two different
44:23 prompts. I'm gonna do um
44:29 car in New York City.
44:36 And then I'm going to do
44:40 same mood board, but I'm not going to
44:42 talk about a car, even though it's only
44:44 cars that are in there. I'm going to say
44:45 like um
44:50 huge now. Let's see. Let's do Let's do
44:54 something really different. Let's do um
44:59 kids playing on a playground.
45:03 It'll be interesting to see what
45:05 elements it it keeps.
45:27 That's so cool.
45:36 Uh oh. Car in New York City. What's
45:39 going on?
45:40 seems to have hung.
45:43 I got nothing.
45:48 But here's Kids and Playground.
45:52 It's got kind of that 70s.
45:56 It It has a 70s style to it, doesn't it?
46:00 This is sort of like the muscle car of
46:02 kids. Look at her just flying in that
46:04 chair that's not attached to anything. I
46:07 think I think these kids these kids were
46:09 on a ride that that the carney was a
46:14 little drunk when he put it together.
46:23 Wow, that's kind of cool. So, where why
46:26 did my muscle car not work? Okay, let's
46:29 do
46:32 um
46:34 so we'll do car in New York City.
46:44 All right, that's starting. I don't know
46:46 why that other one why that other one
46:48 died. I think it was just a glitch. Just
46:51 a glitch. Just a little janky town. A
46:53 typical ride of the 70s. Yeah, exactly.
46:56 I love the like the lighting in this
46:57 one's really good, right? If you go back
47:00 to the you go back to that mood board.
47:05 Like it's it's definitely got a lot of
47:07 the same kind of feel,
47:14 huh?
47:15 Pretty slick.
47:23 All right. So, it didn't exactly make
47:24 muscle cars, like 70s muscle cars, but
47:28 it did do like rods. So, let's let's
47:31 turn stylization up to 950.
47:35 We'll do a thousand.
47:38 And then we'll do car in New York City
47:40 muscle car style. And let's see if these
47:42 are all now
47:45 70s muscle cars rather than like these
47:47 were kind of What do we have here? Like
47:50 that's like 19
47:53 58
47:56 or nine Cadillac.
47:59 That's like a 63.
48:04 It's like a 66.
48:07 It's like a
48:09 64.
48:12 And these these cars don't exist, but
48:14 like, you know, look at the Empire State
48:16 Building back there. That's really cool.
48:19 All right. So, let's see what happens
48:20 with stylization at a thousand. Yeah,
48:23 there you go. 70s muscle. 70s muscle.
48:27 60. What is that?
48:31 68
48:32 Thunderbird. Something like that.
48:35 And that one's That one's not 70s
48:37 muscle. That's That's probably late 60s.
48:39 We're in the hood.
48:43 That's pretty slick. Pretty slick.
48:49 And then you can also, here's a cool
48:51 thing that you might not know about mood
48:53 boards. You can stack them. So, let's
48:57 say like I've got this one that's got
48:59 all my cool sky photography in it,
49:01 right?
49:03 So, let's use let's use the the muscle
49:05 car one we just made. And then let's use
49:09 that crazy sky one.
49:14 And then let's use
49:18 Uh
49:20 I've got uh color street. So we'll use
49:22 three different mood boards. So So
49:24 you'll notice it gave three different
49:27 codes that are the different mood
49:30 boards.
49:31 And am I in seven or am I in six? I'm in
49:34 seven. Okay. And so now I'm going to do
49:38 car in New York City.
49:44 We'll do that as one. Now, I'm going to
49:46 do Let me go up here. I'm going to do
49:50 What's our stylization at? Oh, we're at
49:52 a thousand. Let me bring it back down to
49:54 400.
49:56 Okay. So, we're going to do uh we're
49:59 going to do car in New York City mood
50:01 board one, two, three.
50:09 Generate. Then we're going to do car in
50:11 New York City. mood war one two three
50:14 and I'm going to turn on
50:15 personalization.
50:18 So I want to see the difference between
50:21 when I have overall personalization
50:23 turned on or off
50:27 and this is now three combined mood
50:29 boards
50:31 that should have dramatic skies in them.
50:33 Right? So here here was just one mood
50:36 board with style at a thousand.
50:40 Here's three mood boards with style at a
50:43 thousand,
50:44 right? Style at a thousand. Yeah.
50:49 Definitely has my sort of high vignette,
50:52 high overedited
50:54 kind of HDR look.
50:58 There's my dramatic sky.
51:02 So, now we're now we're at stylization
51:05 400
51:08 with three different mood boards.
51:12 Dramatic skies, dramatic photos,
51:14 dramatic lighting. Oh, look at that one.
51:17 That one's so good. All right, we're
51:19 going to come back to that one.
51:22 Nice.
51:28 All right, this one's so good.
51:30 We're going to turn this into
51:35 wait, let's do uh we're going to do
51:38 upscale
51:41 subtle.
51:45 So, we're going to turn this into a
51:46 high-res image.
51:50 Any questions? Quick tip. If you want to
51:52 know the real feel of a mood board or
51:55 sref, your prompt should be star. Oh,
51:58 that's cool.
52:02 Star star star quote quote quote quote.
52:10 It should be what? Quote space quote.
52:15 All right. Is this done?
52:18 Look how gorgeous that is. Oops.
52:32 the cool sky. The school cool clouds in
52:34 the sky. All right, so let's turn this
52:37 into a movie.
52:40 We're going to go low motion.
52:44 And now we're going to get four movies
52:45 of this car somehow.
53:06 Love the colors. I know. The colors are
53:08 cool, aren't they?
53:10 Quote, space quote. No words. All right,
53:12 let's try that. So, we'll go I'll I'll
53:15 turn personalization off.
53:19 I'm going to go
53:22 quote
53:24 space quote
53:27 and then I'm going to grab muscle car
53:30 style.
53:32 All right, we'll see what that looks
53:33 like.
53:35 All right, our movies are are doing
53:37 their thing. They're almost done.
53:42 If you don't know about midjourney
53:43 video,
53:45 we're just in midjourney making images
53:47 and then at some point if you see an
53:49 image you like, you just say turn that
53:51 into something or turn that into a movie
53:53 and it does. And you can either prompt
53:55 it or not. You don't have to. All right,
53:58 here's our videos.
54:02 Love the love the uh reflectiveness on
54:05 the car, but the physics on the wheels
54:07 suck.
54:09 That's a That's not bad.
54:16 That's actually usable if you cut off
54:18 the first two seconds of it.
54:24 Right there. You start it.
54:27 That's cool.
54:30 No one's driving, but you know,
54:36 pretty slick.
54:48 Huh?
54:50 Wild people. Wild, I'll tell you.
54:54 Oh, that's fascinating.
55:00 Wonder why I put the letters in there.
55:02 Maybe because of the quotes.
55:07 What if I just put space as the
55:11 as the prompt and then
55:15 did muscle car photo style.
55:20 Let's see what that does.
55:26 Oh, prompt can't be empty.
55:28 But it wasn't empty. It was had a space.
55:38 Yeah, it it doesn't like spaces. All
55:40 right, fine.
55:43 Fine.
55:50 Let's do
55:52 we'll do quote space quote
55:56 and then we'll do
55:59 this image as a style reference.
56:03 with the muscle car reference.
56:08 You have to have the quote marks. No
56:09 words. Interesting.
56:17 So, back to our chain of craft argument.
56:23 Even if you've used midjourney a lot,
56:26 like every time I watch someone use
56:27 midjourney, they use it different than I
56:29 use it. And just all the little things
56:31 I'm doing here. Some I'm stumbling on.
56:34 Some I saw in a YouTube video. Some I
56:36 just learned
56:38 and I kind of have in my banks.
56:43 You're going to look at this and you're
56:44 going to go, "Oh, I'll take that one.
56:45 I'll take that one." And then you're
56:46 going to add it to your thing. So even
56:50 even if five of us are sitting in the
56:53 same room using the exact same tool
56:57 using mood boards, even if we use the
57:00 exact same mood board, let's say we all
57:02 use the salon mood board, just how I'm
57:05 going to mix and match that, my chain of
57:07 craft
57:09 is going to lead me down very, very
57:11 different tunnels than your chain of
57:12 craft.
57:14 Right?
57:17 Is Chain of Craft the right?
57:21 It feels too fancy.
57:25 And we'll maybe we'll go deal with that.
57:26 I love these images, by the way.
57:38 Beautiful.
57:47 Huh. Let's do a variation on that one.
57:52 I'd like for that sign to be different.
57:58 Maybe we go edit this.
58:02 Put um
58:10 picture of a trout
58:14 on a sign.
58:38 That's cool.
58:47 And then we'll go upscale subtle upscale
58:49 creative
59:04 the Vicki. So, what what Sharon was
59:07 saying was, yeah, the the sky here is
59:10 very much like uh let me see if I can
59:13 show you this this image.
59:16 Yeah, this this is the image I used as
59:18 the as the style reference for for these
59:21 past ones.
59:23 Um, what Sharon was saying is if you
59:26 really want to test a mood board, like
59:28 what what it sort of generates on its
59:30 own is just put quote space quote and
59:34 then the mood board um code and then
59:37 generate it and then play with the style
59:39 slider. So, what I've learned is if you
59:42 slide the style slider all the way to a
59:44 thousand, you basically get images that
59:47 look just like your mood board. If you
59:49 slide it, you know, down to down to
59:51 zero, you get nothing. From 50, it's
59:54 just it's a little bit of influence, but
59:56 mostly midjourney. So, playing with that
59:59 with that slider style-wise is really
1:00:01 cool. And then here, I added that image
1:00:05 as a style reference, which is why we're
1:00:07 getting these
1:00:09 sort of cool.
1:00:17 I think that's the one.
1:00:24 How cool that is.
1:00:38 Very cool,
1:00:41 huh? Groovy, huh?
1:00:48 Uh, do we want to do a Let's do Let's do
1:00:52 uh we'll do high motion
1:00:58 and we'll do um
1:01:02 timelapse
1:01:04 of cloud of storm
1:01:10 passing through.
1:01:13 Motion high.
1:01:18 Now we're going to make a movie. We're
1:01:20 making movies, people. We're making
1:01:22 movies.
1:01:24 Yeah.
1:01:27 Reminds me of the Bates Motel. It
1:01:28 definitely has that that kind of vibe.
1:01:38 Like that used to be the hotel next to
1:01:40 the big, you know, fishing lake or
1:01:43 whatever.
1:01:47 And then uh and then tough times came
1:01:50 and knocking.
1:01:55 [Music]
1:01:58 These are also just cool like like ads.
1:02:12 Yeah, you're using AI. So there, Kyle,
1:02:15 talking about prompts, vibes, chains,
1:02:20 what's what's next? Grills for our
1:02:22 teeth.
1:02:29 That just looks like some cool [ __ ]
1:02:30 magazine ad, doesn't it?
1:02:33 for the S brand.
1:02:53 You know what's amazing about this? As
1:02:55 I'm flipping through these images, like
1:03:00 a lot of this stuff feels creatively
1:03:02 familiar to me,
1:03:07 right? Because it's I've infused
1:03:11 my aesthetic into this thing
1:03:15 and then it's sort of pulling from, you
1:03:18 know,
1:03:20 all the other [ __ ] it's got in there.
1:03:22 That's so cool. All right.
1:03:25 Let's see. We got movies.
1:03:32 It's pretty gorgeous.
1:03:49 Think
1:03:58 that's the one.
1:04:07 We're essentially building our own style
1:04:09 guides and reference banks over time.
1:04:11 Yeah, exactly. Exactly, Shane. And then
1:04:13 what's cool is the other thing you can
1:04:15 do, so check this out.
1:04:19 So, if I go to organize,
1:04:21 um,
1:04:24 let's see, folders. Okay, I can create a
1:04:28 new folder. New folder. So, we're going
1:04:30 to call this, um,
1:04:35 Kyle's
1:04:37 pics.
1:04:42 Uh, we'll put 7-25.
1:04:48 Okay. So,
1:04:52 drag images to a folder. So, we're going
1:04:54 to go to organize.
1:04:56 How do I do this? Uh,
1:05:01 I unselect that. Okay. Ah, I see. So, if
1:05:05 I go click. No, I go.
1:05:12 How do I
1:05:16 do I drag something over here? Yeah.
1:05:18 Okay. Okay.
1:05:21 So now, so let So we we really like this
1:05:24 image. So let's put that in Kyle's pics.
1:05:28 I like this this slide image.
1:05:34 I like this chain image. So now I'm just
1:05:38 dragging. I'm just I'm just literally
1:05:40 going through images I've created. Oh, I
1:05:42 love this this car image. I'm dragging
1:05:44 that in there. I like this one.
1:05:50 Kyle's pics.
1:05:52 I love this chrome one.
1:05:56 This one here.
1:06:01 Those were cool.
1:06:06 Actually,
1:06:34 I wonder if they're going to allow you
1:06:35 to do Can you drag a movie into a mood
1:06:37 board. Yeah, you can into a folder. You
1:06:39 can
1:06:42 um
1:06:43 Oh, I like those images. I like that
1:06:45 image.
1:06:51 These are all videos. There's some work.
1:06:54 Oh, these I like. So, let me grab one of
1:06:57 these.
1:06:58 I think it was
1:07:02 this one.
1:07:04 We'll throw that in there.
1:07:07 We'll grab one of my crazy eye photos.
1:07:12 We'll grab one of these astronauts. This
1:07:14 astronaut kid was pretty cool.
1:07:19 Oh, I like this one. Shame image. This
1:07:22 one, right? Put that in there.
1:07:27 Maybe we'll add in a pop of color.
1:07:30 Let's do
1:07:35 Oh, this one with the rays.
1:07:38 Just keep going.
1:07:41 So, what you could do, you could be
1:07:42 doing things like, I'm just going to
1:07:44 pull in things that have a bridge in
1:07:46 them, or I'm just going to pull in
1:07:47 things that are red, white, and black,
1:07:48 or I'm just going to pull in things that
1:07:50 that look like an aesthetic. You know,
1:07:53 one of the things that that gets talked
1:07:54 about a lot is is bias in terms of, you
1:07:57 know, not enough people of color, not
1:07:59 enough diversity of, you know, are they
1:08:01 too pretty, this, that. You could create
1:08:03 mood boards that is an aesthetic that
1:08:05 you want to go for
1:08:08 and then
1:08:10 just lean into that mood board.
1:08:17 Um,
1:08:20 these were kind of cool. Let me grab one
1:08:22 of these.
1:08:24 Think this one.
1:08:26 Okay. So, now
1:08:29 if we go back to personalize,
1:08:32 we go back and we're going to create a
1:08:33 new mood board. I'm going to say add
1:08:36 from gallery.
1:08:38 And then I can go to that
1:08:41 folder that I made. And so here's all of
1:08:44 our images, right? So I can just select
1:08:46 everything
1:08:54 and then to how do I get out of here?
1:08:57 Back. Yeah, there we go. And then to
1:09:00 Sharon's point, let's go in here.
1:09:05 I didn't name it. Let's go name it. So
1:09:08 this is uh Kyle's picks.
1:09:16 7:25.
1:09:20 All right, these are these are the
1:09:21 images I thought were cool on this date.
1:09:24 And so now what we're going to do is
1:09:26 we're going to go back and we're going
1:09:27 to go use this profile
1:09:30 and we're going to go quote space quote
1:09:35 and we'll leave I'll do stylization at
1:09:38 like 750.
1:09:40 So that'll put it like threequarters of
1:09:41 the way toward
1:09:43 relying heavily on this mood board. I'm
1:09:46 I've got personalization off
1:09:49 and then it's going to make us some
1:09:51 images.
1:09:55 Opening scene to a movie for sure. Yeah,
1:09:57 this this video right here is definitely
1:10:00 that's definitely an opening scene to a
1:10:02 movie.
1:10:09 There was a time when the hotel was
1:10:11 vibrant, bustling.
1:10:20 Oh, wow.
1:10:22 There's something about that quote space
1:10:24 quote that it's it's definitely throwing
1:10:26 some uh throwing some letters in there.
1:10:30 Let's try this. Let me try it with
1:10:31 personalization on.
1:10:34 And then let me try it with we'll go
1:10:36 this this
1:10:38 personalization on. We'll do a thousand.
1:10:43 We'll do this this personalization on
1:10:45 and we'll do 50 or 100.
1:10:49 All right.
1:10:55 Okay. I don't know about you, but I
1:10:56 think that's [ __ ] cool.
1:10:59 Spooky and cool.
1:11:09 Wow, look at that one.
1:11:12 Game.
1:11:18 That's [ __ ] crazy.
1:11:21 Is it still rendering? Why is that so
1:11:23 blurry?
1:11:25 I think it was still rendering.
1:11:31 No, it's just blurry. Interesting.
1:11:34 Look at that.
1:11:39 This is okay. People, people
1:11:42 people
1:11:46 along with people telling you that, you
1:11:50 know, oh, what tool did you use? Oh,
1:11:52 yeah. Yeah, I know how you did that.
1:11:55 No, you've got your chain of craft.
1:11:58 They've also got that trope about AI can
1:12:00 never be creative,
1:12:04 right? AI can never be creative because
1:12:06 all it's doing is predicting the next
1:12:08 token. That's the trope that you'll
1:12:10 hear.
1:12:11 You tell me that these images aren't
1:12:14 creative.
1:12:17 I took some crazy ass images that had
1:12:19 nothing to do with one another, grouped
1:12:22 them together into some sort of
1:12:23 aesthetic, which was the the the only
1:12:26 thing they had in common was, "Oh,
1:12:27 that's cool. Oh, that's cool. Oh, that's
1:12:30 cool."
1:12:35 You don't get the words like this.
1:12:37 Fascinating. Wild. Look at that one.
1:12:41 Tell me that's not creative. You're
1:12:43 you're like you're like stuck for some
1:12:45 ideas on on something you want to do.
1:12:47 You want to see something cool?
1:12:50 Um,
1:12:51 let me take this
1:12:54 copy image.
1:12:57 I'm going to go to chat GPT.
1:13:00 We're going to do new chat. Just chat
1:13:03 GPT40. I'm going to paste in that image.
1:13:05 Oops. No, not
1:13:11 copy image.
1:13:15 Paste. Okay. Failed to upload. Okay.
1:13:18 Fine.
1:13:20 Paste.
1:13:22 Okay. Um,
1:13:25 ignore the letters.
1:13:30 Wait. Ignore
1:13:33 the letters in this image and tell me
1:13:38 her story.
1:13:47 All right. So, you can we we could
1:13:49 photoshop out those letters if we don't
1:13:50 want them. She calls herself Neon Dust,
1:13:54 a name earned not from fame, but
1:13:56 survival. Raised in a forgotten corner
1:13:59 of a post glam city. She was once a
1:14:02 street performer, juggling glow sticks
1:14:04 under H hallogen lights. A child of
1:14:06 fluoresence and noise. She learned to
1:14:09 craft personas like origami. Delicate
1:14:12 sharpedged folds of color, costume, and
1:14:15 bravado. The powdered sparkle on her
1:14:17 cheek isn't makeup. It's the last
1:14:19 remnants of a chemical fire she survived
1:14:21 in an underground club when the ceiling
1:14:23 caught fire during a synth wave set. Her
1:14:26 signature, the cracked cherry lips and
1:14:29 smudge of neon on her nose, always a
1:14:31 reminder of the chaos she walks through
1:14:33 untouched. The blue lenses hide eyes
1:14:36 that see too much. They're not just
1:14:37 fashion, they're armor. Behind them, she
1:14:40 catalogs betrayals, halfpromises, and
1:14:42 fleeting kindness. People see a wild
1:14:45 thing, feathers, lace, powdered glitter.
1:14:47 But she's more analyst than than anarch
1:14:50 uh than anarchist.
1:14:53 Every look, every costume, every
1:14:55 appearance is part of an ongoing
1:14:57 performance art project. What if
1:14:59 survival looked fabulous? The green boa
1:15:02 stolen from a drag queen named Jupiter
1:15:05 who told her once, "If you're going to
1:15:07 stare, make them blink." She did and
1:15:10 they still do. Neon Dust doesn't want
1:15:13 fame. She wants to be unforgettable.
1:15:15 Like the dream you can't shake off the
1:15:17 after image of a lightning bolt. She's
1:15:20 not running from the past. She's
1:15:22 seducing the future.
1:15:24 So you tell me AI can't be [ __ ]
1:15:28 creative.
1:15:31 That image wouldn't exist had we not
1:15:37 been making images for the past year had
1:15:41 we not stuck that set of 10 images in a
1:15:44 mood board. Had Sharon not said try
1:15:47 quote space quote.
1:15:51 Had I not watched a YouTube video
1:15:52 earlier earlier today that explained
1:15:56 the relationship between the style
1:15:58 slider and mood boards
1:16:02 and had we not taken that image into
1:16:03 chat GPT and known that if you say tell
1:16:07 me the story of this photo chat GPT is
1:16:10 really [ __ ] good at that
1:16:14 right?
1:16:16 You tell me it can't be creative.
1:16:21 And then the chain of craft
1:16:24 of how we got here is the other half of
1:16:27 the creativity.
1:16:32 Right.
1:16:37 Yeah. If they're going to stare, make
1:16:38 them blink.
1:16:48 So, let's um
1:16:51 let's go edit this.
1:16:55 Get rid of that. We'll just do this.
1:16:57 We'll do uh
1:16:59 we'll do uh
1:17:02 fishnet on shoulder.
1:17:12 See if we can get rid of the letters.
1:17:14 Get rid of the letters.
1:17:19 Source camp on Tik Tok.
1:17:22 Yeah, but you just pushed a button.
1:17:25 You can make money.
1:17:27 Oh. Oh, I see. So So you're just doing
1:17:30 AI slop.
1:17:32 Uhhuh.
1:17:38 So, we got rid of the we got rid of the
1:17:40 words on her shoulder.
1:17:43 So, let's get the the one we like best
1:17:46 here. That one looks pretty good. That
1:17:47 one's probably better.
1:17:53 That Yeah, that's less distracting.
1:17:55 Okay. Oh [ __ ] What did I do?
1:17:58 So, let's grab this. Now, I'm going to
1:17:59 go edit on this one. I'm going to get
1:18:02 rid of that. And then I'm just gonna say
1:18:04 um
1:18:06 gradated
1:18:09 gradation.
1:18:12 And then we're going to go submit edit.
1:18:31 Uh
1:18:34 down.
1:18:37 All right, those are all beautiful.
1:18:38 Exactly what we wanted. Now, we're going
1:18:40 to do
1:18:42 subtle upscale, creative upscale. So,
1:18:45 we're going to make a nice high-res
1:18:47 version of this image.
1:18:51 Kind of Andy Warhol. Yeah, it does have
1:18:53 an Andy Warhol vibe, doesn't it?
1:19:04 Let's see.
1:19:08 We're going to chat GPT here.
1:19:47 [Music]
1:19:57 Does he always sing like that? That's
1:19:59 very annoying.
1:20:01 What? Why does anybody come to this
1:20:04 channel?
1:20:06 This makes no sense to me.
1:20:29 I'm going to chop this up because we're
1:20:31 going to record it.
1:21:14 All
1:21:30 right, I think this probably still too
1:21:32 long.
1:21:40 I just got here. What happened? Um,
1:21:44 we started out learning about mood
1:21:46 boards in midjourney and that's led us
1:21:48 down a rabbit hole. Welcome to chat add.
1:21:55 All right, so we're going to we're going
1:21:58 to How are we going to do this? We're
1:21:59 going to go to 11 labs.
1:22:25 And we're going to go to voice changer.
1:22:29 Then we're going to choose
1:22:35 Oops.
1:22:39 Voice changer.
1:22:59 All right, we're going to use Bradford.
1:23:01 Wait, why didn't I choose it?
1:23:05 Add to my voices.
1:23:18 It's going to be like a minute, isn't
1:23:20 it? Oh, well, let's try it.
1:23:25 So here I am in Midjourney or in 11 Labs
1:23:28 and I'm in voice changer. So I picked
1:23:30 Bradford
1:23:37 and I'm going to record the audio of
1:23:41 me reading this script.
1:23:46 Okay, here we go.
1:23:51 She calls herself neon dust, a name
1:23:54 earned not from fame but survival.
1:23:57 Raised in a forgotten corner of a past
1:23:59 glam city. She was once a street
1:24:01 performer juggling glow sticks under h
1:24:03 hallogen lights. A child of fluoresence
1:24:06 and noise. The powdered sparkle on her
1:24:08 cheek isn't makeup. It's the last
1:24:10 remnants of a chemical fire she survived
1:24:12 in an underground club. her signature.
1:24:16 The cherry cracked lips and smudge of a
1:24:18 neon under her nose. Always the reminder
1:24:21 of chaos that she walks through
1:24:23 untouched. The blue lenses hide her eyes
1:24:25 to that see too much. They're not just
1:24:27 fashion, they're armor. The green boa
1:24:31 stolen from a drag queen named Jupiter
1:24:33 who told her once, "If they're going to
1:24:36 stare, make them blink." She did, and
1:24:39 they still do. Neon Dust doesn't want
1:24:42 fame. She wants to be unforgettable.
1:24:44 She's not running from the past. She's
1:24:46 seducing the future.
1:24:50 All right. Not great, but that's okay.
1:24:53 And now we're just going to generate a
1:24:54 voice.
1:25:12 That didn't sound like what it sounded
1:25:14 like before. Maybe I got the wrong
1:25:16 voice.
1:25:43 You can't hear this, right?
1:26:08 Yeah, it was a minute long. That's too
1:26:09 long. All right. Well, anyway, so what I
1:26:12 was going to do,
1:26:15 so now we've got the good high-res image
1:26:18 of her.
1:26:21 That looks beautiful.
1:26:25 I think that looks better.
1:26:28 Well, maybe not.
1:26:32 I think that's better. Okay. So, there's
1:26:34 the image at first. So, now we're going
1:26:35 to do low motion.
1:26:40 Let's just see what this does.
1:26:44 So, we can turn this image into a 21
1:26:47 second video.
1:26:54 Anyway, all right. Let me uh let me let
1:26:57 me get my head out of of being in here.
1:27:00 Linking up a super chain. Yeah, exactly.
1:27:03 We do it on Tik Tok. Oh, you heard you
1:27:05 heard it on Tik Tok. What are we up to?
1:27:08 Yo, Ann Murphy, we are um Why are Kyle's
1:27:11 glasses fogged? Because I like Neon
1:27:14 Blue. Wait, what's her name? Is it Neon
1:27:16 Blue? Is that her name? Neon Dust.
1:27:22 Neon Dust is She's saucy. I like her.
1:27:26 All right, let's see.
1:27:32 Come on.
1:27:35 Oh, we got to wait for it to render. It
1:27:37 ain't rendered yet, people.
1:27:41 She ain't rendered yet.
1:27:48 [Music]
1:28:01 Come on.
1:28:06 That's too good.
1:28:22 I think the first one was better.
1:28:28 Yep.
1:28:30 And let's just we'll extend it with low
1:28:32 motion auto again.
1:28:39 All right, let's go back to 11 Labs and
1:28:42 record a new thing. All right, let's
1:28:44 see.
1:28:48 Um,
1:28:51 trash that recording.
1:29:24 Declan Sage. Okay. So, we're going to go
1:29:28 to voice changer.
1:29:30 We're going to change it to Declan.
1:29:35 Declan Sage.
1:29:37 Okay.
1:30:36 She calls herself Neon Dust, a name
1:30:39 earned not from fame but from survival.
1:30:42 The green boa stolen from a drag queen
1:30:45 named Jupiter who told her once if
1:30:48 you're gh they're gonna stare. Damn it.
1:30:52 Shut up. Shut up. Words are hard.
1:30:57 She calls herself neon dust. A name
1:30:59 earned not from fame but survival. The
1:31:02 green boa stolen from a drag queen named
1:31:05 Jupiter who once told her if they're
1:31:08 going to stare make them blink. She did
1:31:11 and they still do. Neon Dust doesn't
1:31:14 want fame. She wants to be
1:31:16 unforgettable. She's not running from
1:31:18 the past. She's seducing the future. Oh,
1:31:22 I start.
1:31:24 God damn it.
1:31:26 Shut up. Shut up. She calls herself Neon
1:31:30 Dust. The name earned not from fame but
1:31:33 survival. The green boa stolen from a
1:31:36 drag queen named Jupiter who told her
1:31:39 once, "If they're going to stare, make
1:31:41 them blink." She did, and they still do.
1:31:45 Neon Dust doesn't want fame. She wants
1:31:47 to be unforgettable. She's not running
1:31:49 from the past. She's seducing the
1:31:51 future.
1:31:53 Okay, how long's that? 24 seconds. Let's
1:31:56 see if we get something that doesn't
1:31:57 suck.
1:32:02 Uh,
1:32:15 there you go. All right. Fine.
1:32:17 Um, go back to
1:32:21 [Music]
1:32:26 All right. So, now we have an 8 second
1:32:28 long video.
1:32:35 And so imagine, we don't need to
1:32:37 assemble this now, but imagine
1:32:45 she calls herself neon dust. The name
1:32:48 earned not from fame, but survival. The
1:32:51 green boa, stolen from a drag queen
1:32:53 named Jupiter, who told her once, "If
1:32:56 they're going to stare, make them
1:32:57 blink." She did. and have some sort of
1:33:00 synth pop kind of sunno song in the
1:33:03 background cut away to some like
1:33:05 carnival images.
1:33:07 Come on, how cool is that? In fact,
1:33:10 let's make the carnival images. You go
1:33:14 you go uh go back to create. We're going
1:33:17 to take
1:33:20 um
1:33:24 here we go. We're going to use all that
1:33:27 stuff.
1:33:29 So, here we're going to go um
1:33:34 pop synth
1:33:38 dystopian
1:33:41 carnival.
1:33:47 Did I have personalization turned on? I
1:33:50 did not. Bang.
1:33:52 All right, let's see if we get anything
1:33:53 good.
1:33:58 [Music]
1:34:01 Declan sounds very Bladeunner to be
1:34:04 honest or ish. Yep. Very cool.
1:34:12 Yeah, this lady would cut you.
1:34:15 That is sensational, isn't it? Isn't
1:34:17 this just amazing?
1:34:32 These aren't quite right. They're not
1:34:34 photographic,
1:34:38 but let's see. We could go let's do pop
1:34:41 synth. So So we'll say um
1:34:45 art photo
1:34:48 of
1:34:52 There's my pics. There's my stylization.
1:34:55 Go.
1:35:02 Oh, and then you know what else you
1:35:03 could do? No, Kyle, why don't you tell
1:35:05 us? So, we're going to go art photo of
1:35:07 that. We're going to go mood board that.
1:35:10 We're going to go stylization that.
1:35:12 We're going to go grab her image
1:35:15 that we did. Which one did we like? We
1:35:18 like this one. And we're going to put
1:35:20 this as an omni reference.
1:35:26 And then we're going to go art photo of
1:35:36 woman
1:35:46 near a ride.
1:35:50 in a pop synth dystopian carnival
1:35:56 and then it should put her in there.
1:36:06 Oh yeah, look at this. So there's
1:36:08 totally an image that could
1:36:14 We'll make a video of that one. Uh oh.
1:36:17 What happened? Oh, no. Nothing. Okay.
1:36:24 Wow, that's crazy.
1:36:27 We'll do a slow motion on that one, too.
1:36:28 Like, you could you could easily cut
1:36:30 together
1:36:32 a story. I have a song for the last one.
1:36:34 Very cool.
1:36:38 Yeah. Look at Look at our girl.
1:36:43 Neon Dust.
1:36:55 Come on,
1:36:59 turn that into a movie.
1:37:12 Telling you
1:37:15 AI can't be creative.
1:37:18 Definitely can't.
1:37:21 It's just predicting the next token.
1:37:23 People, don't let anyone tell you
1:37:25 otherwise. AI can't be creative.
1:37:29 Okay.
1:37:30 Animated graphic novel. Totally.
1:37:33 Carnival. Clockwork Orange. Yes, indeed.
1:37:37 Shakes head. Wow. This is surreal. So
1:37:39 real. Yeah. Crazy, isn't it?
1:37:42 Okay. I'm a mood board convert.
1:37:46 I'm getting so many images that I just
1:37:48 love after I built a mood board from a
1:37:50 selection that struck me as somehow
1:37:52 related. That's that's it. Like that's
1:37:55 it is that is that this
1:38:02 there's a there is a subtlety to
1:38:04 midjourney and to to this whole approach
1:38:07 and even the way it does video. There's
1:38:09 a subtlety to this stuff.
1:38:14 That just I I don't know. It allows you
1:38:16 to create magic. [ __ ] magic.
1:38:22 I mean, come on. She looks disturbed.
1:38:27 [Laughter]
1:38:37 Her lips are all crooked. She's all
1:38:39 jankified.
1:38:40 [Laughter]
1:38:46 But you kind of want to know her, don't
1:38:48 you?
1:39:26 Look at his hair. His hair here is like
1:39:28 its own character.
1:39:39 Crazy. All right,
1:39:43 let's see. Jupiter.
1:39:45 Oh yeah, we got to make Jupiter.
1:39:49 Let's see.
1:39:51 So if we do Okay. So if we do
1:39:55 if we go
1:39:58 art photo of
1:40:01 um
1:40:03 oddly tall drag queen
1:40:10 and then we'll use this image as
1:40:15 a style reference, not as a thing.
1:40:20 drag queen near
1:40:23 um
1:40:26 a stage.
1:40:29 Let's see. A drag queen
1:40:34 waiting to go on stage,
1:40:43 in a pop synth, dystopian carnival.
1:40:46 Okay. Drag queen. Um,
1:40:49 let's have her wearing, let's see, a
1:40:51 drag, a oddly tall drag queen
1:40:55 wearing a stunning
1:41:04 blue
1:41:06 dress with a green
1:41:10 boa,
1:41:12 waiting to go on stage in a pop synth
1:41:14 carnival with
1:41:17 um
1:41:21 that
1:41:24 and stylization at 900.
1:41:28 All right, here comes Jupiter.
1:41:31 [Laughter]
1:41:33 This is fun. Weirder Mary. This is
1:41:36 totally Weirder Mary.
1:41:39 I've got subtlety coming out of my
1:41:41 orififices. I want those glasses.
1:41:47 She survived a lot a fire. Weird Mary.
1:41:50 Yeah. Freaky.
1:42:00 These don't look photographic yet. They
1:42:02 look drawing.
1:42:05 But still, it's definitely in the
1:42:11 here. Let's back that down. We go. Bang.
1:42:20 Bang.
1:42:22 Bang.
1:42:27 [Music]
1:42:36 [Music]
1:42:40 James wants to take uh Neon Dust out for
1:42:43 a drink. I know. She's seductive, isn't
1:42:45 she? That little minkx. That little
1:42:47 carnival minkx.
1:42:49 Look at her friends. Here's the problem.
1:42:51 If you date Neon Dust, these are the
1:42:53 guys you need to hang out with.
1:43:01 [Laughter]
1:43:09 That's [ __ ] awesome.
1:43:12 All right. Do we have
1:43:16 There we go.
1:43:41 from nothing to something, right?
1:43:45 Let's review what we did tonight.
1:43:53 So, we started out
1:43:56 with no mood board or no
1:43:58 personalization.
1:44:00 Then we went I turned on
1:44:02 personalization. The prompt was chain of
1:44:04 craft
1:44:07 for those.
1:44:09 Then I showed you the mood board of my
1:44:12 street photography
1:44:14 and we made some
1:44:17 images with that.
1:44:19 Then we made a mood board with muscle
1:44:21 cars.
1:44:25 And then if you prompted it with a car,
1:44:27 it made muscle cars. And if you prompted
1:44:29 it with not a car, it made
1:44:32 cool [ __ ] like that.
1:44:37 That one's gorgeous.
1:44:41 Gorgeous.
1:44:47 Then we got to that image and we're
1:44:50 like, "Oh, that's cool. Let's turn that
1:44:51 into something.
1:44:53 We made a little movie.
1:44:56 Then this was where Sharon said, "Just
1:44:58 try the blank the space between two
1:45:02 quotes as the prompt." And that led us
1:45:05 down this weirdass rabbit hole,
1:45:08 which got us to this cool thing,
1:45:12 which we then said, "Hey, let's turn
1:45:14 that into a movie."
1:45:17 We got that
1:45:21 Then we got some more weird ass [ __ ] and
1:45:23 we met we met our girly
1:45:27 neon dust.
1:45:29 Then we took that image over to Chat GBT
1:45:32 and it wrote a story about her which is
1:45:34 pretty amazing.
1:45:38 We didn't even look at these.
1:45:43 Then we got rid of her words.
1:45:47 Then we
1:45:49 made a movie of her and that's when
1:45:53 everybody fell in love with her like I
1:45:55 want to hang out with her.
1:46:00 We met her friends.
1:46:07 She's a mess.
1:46:12 And then we met Jupiter who she got the
1:46:14 green boa from.
1:46:19 And now Jupiter.
1:46:24 Wow, look at that.
1:46:35 She just walked through that thing.
1:46:37 Little janky.
1:46:42 Amazing.
1:47:32 Crazy crazy crazy night.
1:47:35 All right, there's Jupiter. We met
1:47:37 Jupiter.
1:47:41 Crazy, crazy, crazy. Okay, so no show
1:47:44 tomorrow. This was Thursday night date
1:47:46 night. Special shout out to Kelly Camp
1:47:48 for having a birthday. Happy birthday,
1:47:51 Kelly. Um,
1:47:54 over the weekend, here's what I want you
1:47:57 to do. Two things. If you've got a
1:48:00 MidJourney account, go play with mood
1:48:02 boards and go play with video.
1:48:05 Run yourself down some creative rabbit
1:48:07 holes and just, you know, experience
1:48:09 what it's like to do that. What I'd also
1:48:12 like you to do is start documenting.
1:48:16 even if it's just mentally
1:48:18 your chain of craft.
1:48:21 What are all of the steps that you do
1:48:23 when you just use chat GPT,
1:48:27 when you just use MidJourney? When you
1:48:29 just use,
1:48:31 you know, whatever tool out there that
1:48:34 people diminish.
1:48:36 What are all the steps that you take to
1:48:39 get to a decent result, including your
1:48:42 time at the whiteboard or thinking about
1:48:44 something or refining
1:48:47 things?
1:48:51 I think that would be good.
1:48:54 All right. Fantastic. Fantastic, Bob.
1:48:58 All right. So, that's it. I'm getting
1:49:00 out of here. Hope you had fun tonight.
1:49:03 Um, I know I didn't interact much with
1:49:06 all of you because I was down the rabbit
1:49:08 hole here, but hopefully you got
1:49:10 something and you could see enough to
1:49:12 participate and enjoy.
1:49:16 And uh, yeah. All right. Hope that's
1:49:20 well. Hope that's well and have a
1:49:22 fantastic fourth. All right. Peace out,
1:49:25 everybody.
1:49:26 Have a great weekend.
1:49:28 Did they?