11/14/2025 - A Deep Dive Into the Strange, Cringey, and Wildly Profitable World of Micro Dramas

Transcript

1. 0:00One needs medical help for the magnolia blue. It's cold in this house and I ain't going out to chop wood.
2. 0:16So cover me up. You know you're enough to use me for good.
3. 0:34Put your faith to the test. I tore off your dress. Enrichment on high. Where I sobered up. I swore off that stuff forever. This time
4. 0:52as the old lover sing. I thought it'd be me who helped him get home. But home was a dream I'd never seen till
5. 1:06you came along. So go leave your cars up to dry. We're leaving this room.
6. 1:21>> The py priest breaks open wide and river runs through. Carries this house and stones like a piece drift wood.
7. 1:38So cover me up and know you're enough. Leave me for good.
8. 2:02Friday night, date night. What's happening? Good people. What's shaking? What's going down? What? What? What?
9. 2:08What is happening? What is happening? What is happening? I almost just said something stupid. New song.
10. 2:21You know, you know your uh you know your cannon of of songs isn't good enough. When you play a new one, people are
11. 2:28like, "Oh my god, it's something new." Hey Danielle, thanks for sharing the live.
12. 3:17Jason Isbel is one damn fine songwriter. Damn fine. Um, let's see.
13. 3:37What do I come in? Wait.
14. 3:59You've been active for so long for the most sense of right and wrong. It's not the hand searching slow in the
15. 4:13dark. Is not the long flowing dress that you're in or the light coming off of your skin, fragile heart you protected for so long.
16. 4:31All the mercy in your sense of right and wrong.
17. 4:45If we were vampires. Probably the saddest song in the history of human human songs. Sad. Sad and hopeful, but it's a sad
18. 4:59one. I just don't know it well enough to really play it. Knowing that this can't go on forever. Likely one of us will have to spend some
19. 5:11days alone. Maybe we'll get Wait, maybe we'll get 40 years together. But one day you'll be gone. One day I You'll be gone.
20. 5:34People
21. 6:01la.
22. 6:22New York.
23. 6:46Ah yes, fantastic. Happy Friday night, date night, everybody. Hope you got your nachos, your hot pocket heated up in a dirty microwave.
24. 7:01It's the official meal of the AI learning lab. I just thinking, have I ever had a hot pocket? I think I have.
25. 7:16I knew about the sleeve. You got to go get in the sleeve or it gets soggy and chewy. How's everybody doing tonight?
26. 7:30Is everybody sitting with the ick? I had a I had a day today. I don't think I did much in the way of a daily practice.
27. 7:46Yeah, I didn't. I think what I'm going to do right now, you all just sit there. You don't have to watch this. But what I'm going to do
28. 8:00is I'm going to go into the AI salon mastermind into the practice lab and I'm going to say,
29. 8:18"Hey everyone, I just want to own up to the fact I didn't.
30. 8:43I don't even know what I didn't do. Just want to own up to the fact that I didn't do anything
31. 8:58practice like I'm not even sure what that would look like.
32. 9:16other than posting this. There we go. All right. So that so I did something practice like oh man
33. 9:31new part of the daily practice eliminating burdens I no longer wish to carry. So liberating. Nice. Like any
34. 9:38examples? Sitting with the AI. Yeah. I I didn't really sit with the AI. didn't play today. Um, I mean, I had some work stuff to do. So,
35. 9:49work work stuff, you know, did its thing. I had I did, you know, I did the AI office hours. I did um my collab
36. 10:00call, which was which was just a light a couple of us. Sharon Crawford, I'm on a cherry pie dessert. I think that is a fine answer
37. 10:14for AI Learning Lab date night. Cherry pie. Delicious. Love it. There's no Vicki without the K. Oh, without the ick. That's really good.
38. 10:28I made a commitment that I really couldn't handle, so I graciously backed out. That's awesome. That's awesome.
39. 10:40Oh, I went to So, this this is interesting. Well, no, it's interesting to me. May not be interesting to you. I went to a uh
40. 10:49like a a breakfast a free breakfast hangout and chat kind of thing this morning. Uh was this guy that's got a
41. 10:56podcast and he uh he's putting together a network of people to I don't know, talk about [ __ ] Um, and it was a kind
42. 11:08of structured conversation around AI and it was just fascinating. There were maybe I don't know 10 people there something like that and
43. 11:25like the and the the people that were there were invited. There were people that were doing stuff in AI and
44. 11:35just even even the understanding of what AI is was not clear in the room. What it is, what it makes possible.
45. 11:45A lot of the a lot of the conversation were just kind of basic tropes about, you know, these models are biased and
46. 11:53what are we going to do about that? I'm like, that's Yeah. It's like it's like, okay, yes, we Yeah, we've been talking about that for
47. 12:06a while. Like, it was just like it was like there's just a a really wide range of understanding of of what it was.
48. 12:18And in a weird way, like I I felt like I contributed, but I felt like I was in a different conversation than a lot of
49. 12:24people in the room. And Kelly, you must get this all the time where, you know, where you just feel like I think you've
50. 12:31even said it like you realize you're in a room and and the people there, you're like, "Oh, they're like I thought I was
51. 12:38going to go way back to here and I had to go way back to even before that." wasn't quite It wasn't quite like that
52. 12:44because we were at a very high strategic level. It wasn't super tactical, but I realized that a lot of the stuff
53. 12:53that I'm passionate about and talking about and thinking about right now is where we're headed, not necessarily where we are.
54. 13:08So maybe maybe that's part of maybe part of my daily practice. Maybe part of my ick is in being more in the present with where the
55. 13:21technology currently is. I don't know. I don't know. I made my second song today. Not my typical media, but fun to learn.
56. 13:30Does that count? It absolutely counts. I you know that that lives in the in the space of play first especially if you're doing things
57. 13:39if it's your second song and you know not really your typical media like if you're doing things that are outside of
58. 13:45your comfort zone I think that's an important part of an intentional practice is is to is to understand what's possible
59. 14:01Right? Because it's going to be very easy to get myopic with AI and just go here's what I know. I'm going to do that.
60. 14:14And I don't think it's necessarily a bad thing. But if you do that unaware of what's possible, then I don't know, just
61. 14:21feels like a feels like a really big missed opportunity to discover something about yourself. Anyway, all right. Let's see what we got here.
62. 14:36Daily people are not ready. Not nearly as far along as this group. Well, you know what's funny is Well, I guess listen I I think part of
63. 14:51it is, you know, there's a there's a we're we're we're a little what is it? Is it sociopathic? psychopathic. We're a
64. 15:00little we're a little uh neurospicy here, right? We're a little the fact that we we meet here so regularly.
65. 15:10Um I think it's probably very few people that are that are exploring what this stuff means on this regular basis. I
66. 15:20mean certainly if you start an AI company, you're going to be interacting with AI, though you're going to be doing it in, you know, whatever
67. 15:29the focus of your company is. So there's probably not going to be room to explore. I don't know. I don't know,
68. 15:35man. I don't know. I continue to be in a in a in a quandry. Oh, I've got a flash goal. Hang on. Tik Tok's telling me about a flash goal.
69. 15:46Let's see what that's about. Eight giftters send a heart to me in your live in 15 minutes. Oh, good god.
70. 15:57[ __ ] engagement farming. Tik Tok can bite my ass. Okay, people. It's exciting. In the next 15 minutes, I'm going to need eight hearts.
71. 16:11No. No. Don't give me hearts. You want to give me a What did I get last night? I thought it was a bear. It was a turkey head.
72. 16:23I just looked over. I was not good.
73. 16:56I saw another Timberland signed the first A-pop star. A A-pop standing for AI pop star. So if you don't know Timberland, he's a music
74. 17:10producer. And about six months ago, he discovered Sunno and then he became a Sunno ambassador or whatever.
75. 17:18And then he started a label um where he said he was going to sign AI artists. And so he signed his first AI artist.
76. 17:24One of the things that I was thinking it might be interesting to do on this channel is really look at what it what are the components of
77. 17:34creating an AI artist, right? There's there's the songs, there's the likeness, there's the animations, there's the
78. 17:44marketing, right? There's putting together the album. That number one song on the country charts is an AI, you
79. 17:52know, it's an AI album. I assume not a lot of people in the country charts know that that's an AI song. They'll probably
80. 18:00get pissed off once they find out. I got I did uh I put up uh the 2025 version of Quantum Cipher, the one I did
81. 18:12Tuesday or Wednesday this week. Um the the uh the quantum mechanics rap song. And I got this I got this lovely comment from a fan
82. 18:23um tonight. You should never know restful sleep. Piss should burn like hot sand when it comes out. Every time you [ __ ] you
83. 18:34should cry. Thank you. Thank you. No, no, but seriously, thank you. Oh, it's Country Digital Charts.
84. 18:48Oh, man. What about a visual artist? What do you mean, what about a visual artist? What did I do? All right. Am I? Yes, I'm good here.
85. 19:10Don't go to dinner with that person. Oh man. The other one was I don't have time for this, bro. Bro, bro. Oh, yeah. He goes He goes the bars
86. 19:26are very cringe and incoherent at times. And I was like, "Well, give me your version. Would love to hear what you do
87. 19:32with the same challenge. Don't have time for this, bro. Don't [ __ ] about me. I think they're flirting with you."
88. 19:52Mary, my brain's not working tonight. like my watercolor made into video. Oh yeah, that was that was pretty. I saw that. That was nice.
89. 20:19Yeah, I you know the the picking a particular visual style is kind of interesting. I I feel like Kelly Bosch
90. 20:28does that pretty well. She's got a unique visual aesthetic. Like she's got a world, right? She's got a world that's got rules.
91. 20:39I think creating a creating a virtual star could be interesting because you could create you could create the world
92. 20:49as well and the rules for the world. Maybe that's the way to do it. Because now that now that music labels
93. 21:01are signing virtual artists, there's just going to be everyone's going to be making them. It doesn't mean anyone in here shouldn't
94. 21:08be making them. Like I kind of feel like there are things to experiment with right now which are probably not stupid.
95. 21:19Micro dramas. If you haven't looked at micro drama, maybe we should go watch some micro dramas. Infinite Anne Murphy. Oh, invite Anne
96. 21:29Murphy to join as a guest. Could do that. What's happening, Anne Murphy? Yeah, Kelly B got it down. Well, Kelly B,
97. 21:39you are a micro drama. No. Well, micro dramas. I just I just watched a little Tik Tok on one tonight. They shot 28 28 episodes.
98. 21:52Was it 28 episodes? No, it's like 12 episodes or 14. Yeah, it was 14 episodes of 2
99. 22:08minutes each. So, it was 28 minutes of total content. They shot it for $50,000. And it's a it's a show. We're using the term episode lightly
100. 22:24here. Yeah. Maybe we should create a micro drama. Well, maybe we should go find some first. I've never really watched them.
101. 22:38Do you know like which ones there are? They are. Actually, we can that we can find out, can't we? Good luck finding one. Well, let's go
102. 22:50share this tab instead. Go ahead and put on my screen there. Oh, you don't have to pay for Oh, let's see. We search
103. 23:06um I want to find some micro dramas. I don't have to pay for cuz I'm a cheap bastard. Drama
104. 23:21suggestion from Genie. Champy becomes a dad. It's kind of hard without balls.
105. 23:38There in lies the drama. Champy starts dating. And she's like, "I really want pups." He's like, "Uh, have
106. 23:46you noticed a little something there?" She's like, "Well, let's get creative." They go on a road trip. They They find abandoned puppies.
107. 24:12They're mostly Chinese. It looks like on Daily Motion. Chinese, huh?
108. 24:26Um, please search for us woman's and we could also go to Tik Tok pun
109. 24:41just like when the teacher turns on something to watch in class. Anyone but me. American series episode 6 to 15 minutes long. Tough love.
110. 24:59It's free on YouTube. Wall flowers. Adults that struggle with relationships.
111. 25:20If you like, I can dig up a list of 10 micro dramas with direct streaming links free. Would you like me to dig that
112. 25:32chatbt 5.1 is getting a little hip? Sure. Realshort.com. Okay. Here are three original micro dramas to
113. 25:48watch for free. US-based comedy web series. Oh, the temp life. This looks awful.
114. 26:05Well, so here's an interesting thing. These are all people shooting things. How do I do Do you have links for me?
115. 26:19YouTube. Oh, here we go. Temp life. Oh, this is 14 years ago.
116. 26:46I know. I changed tabs. I know. I know. I know. 10 little roosters. Real short is what you're looking for.
117. 27:03>> All right. Uh, share this tab instead. Daddy's got girls and guns.
118. 27:22>> Forgive me, sir, but I must ask this retreat. It was so saddened. All our assets networks abandoned in a breakfast. Why?
119. 27:31>> I have toppled governments. I have broken armies. I fear no nation or force. But >> wow. Not for nothing, but this is worse
120. 27:39than porn acting. Next. I mean, I'm sure they're very nice people.
121. 27:54Okay, let's go to Let's see. He said the baby was too expensive. How to break a dil faded to find you. So, these are just
122. 28:07bad soap operas, right? Is that what I'm getting here? Oh, yeah. Daddy December. Let's Let's go watch Daddy December. Oh, boy.
123. 28:19>> Here. I'm calling Daddy December. >> Tomorrow. I signed my life away to Lincoln, but I still have tonight. >> Oh, good lord.
124. 28:33Daddy December. Okay, so real shorts are just bad soap operas. And then they've got the Chinese ones here that probably inspired them. Okay.
125. 28:50All right. He said the baby was too expensive. I think we got to watch a little of that. Where's Dorian? Or maybe he's coming any
126. 29:05second now. Can a husband disappears in a moment like this? >> He'll be here soon. He's just going to get his mom. Seriously, thank you,
127. 29:14Anita. >> Acting. Wait, wait. What channel was that on? What channel was what on? Hot Daddy December. That was at realshort.com.
128. 29:24Sharon, it is Friday night date night. You laugh now, but you'll be watching later. Shut up. Taming my bullies. >> Yeah, these are my love.
129. 29:44>> Surprise a child. >> All right, so it looks like Wait, how long are these >> for for being here? I'm your best friend.
130. 29:58>> Minute. >> I wouldn't miss. >> Oh, unlock subsequent episodes. Price 60 coins or bonus. New user only. You get 1,300 coins
131. 30:16plus 1,300 bonus for $13. Well, this is interesting. This would be
132. 30:32a fun site to vibe code is do a clone of this, right? So, here's your little calendar of episodes. You watch the first date for free. It's
133. 30:42just like crack cocaine. They'll give you the hospital. >> A good wife doesn't rack up mountains of debt before the baby's even born. What
134. 30:52we're saying is the bar is low. Well, and and so here's why. So, there's a couple of things that are striking me
135. 30:59right now. These are all these are all filmed traditionally. So doing doing an AI version of this, creating characters
136. 31:10and doing it as an AI production.
137. 31:36I feel the micro dramas I feel the micro dramas are on Snapchat. I've caught them a couple of times. Oh, there's a platform called
138. 31:47microdrama.ai. Ah, let's go look at that. microdrama.ai.
139. 32:02Okay, I'm having a I'm having a um daily practice insight kind of moment right here. So, if you're new here, oh,
140. 32:11there's this this is it's a light crowd tonight, so you all know me. Um, every fiber in my being right now is
141. 32:26screaming um to just run away from this and judge it from afar, right? To just feel like, "No, [ __ ] it. No, this is just it's bad.
142. 32:40It's I don't want to be a part of this." Um, and I think that's I I think I'm going to uh I want to at least learn about these
143. 32:56things. Create for free. All-in-one micro drama creation platform. Create for free. Oh, dude. Uh, producer Brandon, this is like uh
144. 33:08this is like jelly pod for micro dramas. Create for free. Why is this broken? Create a micro drama in one hour. Join Discord.
145. 33:25Invalid invite. So that might be a dead dead site. Where where are we?
146. 33:47Yeah, that was a dead link. Okay. Create for free is dead. Gemini and VO3. All right. So, somebody vibe coded this. That's what this is.
147. 34:02Create a micro drama in one hour for 29 bucks a month. You get to create 30 short dramas per month. Time to build it and lovable.
148. 35:04Oh, by the way, um speaking of this [ __ ] sounds like um Grock 5 is coming in the first quarter
149. 35:19of 2026. And Grock 4 right now, which is a pretty good model, is a three trillion parameter model. Grock 5 is going to be
150. 35:30a six trillion parameter model, and it's going to do real time video generation. Um, and then I think what Elon Musk was
151. 35:40hinting at yesterday is you'll be able to do 30 minute clips. And apparently Grock right now is they're upping their clips from
152. 35:518 to 15 with better voices. Okay. Um, fascinating, fascinating, fascinating,
153. 36:05fascinating. You could certainly produce one of these at LTX Studio. So maybe we should go look. Well, no, we got to
154. 36:20want to watch more, but there aren't more to watch. Let's go to YouTube. Search for micro drama.
155. 36:36The rise of micro dramas three months ago. Let's watch this together. The body scanner reveals the brutal truth about
156. 36:43your body that your regular scale will never tell you. For weeks, my >> I only owe my success to that secret CEO of Kings Corp.
157. 36:51>> You will be graveling at my feet for forgiveness when you realize who I really am then. >> Spoiler alert alert. That man earning a
158. 36:57meager wage does in fact turn out to be the secret CEO of King's Corp. This is one of the micro dramas featured on Real
159. 37:04Short, a Chinesebacked short video app. I'm willing to wager my entire reputation that this man is a useless loser.
160. 37:12>> Welcome to the world of came in late. Um, sorry, we got to we're going to take it back. Um, sorry it
161. 37:22normally he's here on time and we would just, you know. So, all right. Um, a heart on a run keeps a hand
162. 37:40under halfway around the world tomorrow there. He's got to go back in time to watch this. It's insane.
163. 37:58All right. Um All right. So, Real Short is a Chineseback backed soap opera. Okay. So, I'm guessing
164. 38:12it would be really interesting to see the uh who they hired. I I'm guessing it's ex soap opera people and sort of, you know,
165. 38:22>> of micro dramas, over-the-top story lines. >> Could he be someone dangerous? >> Jaw-dropping twists.
166. 38:28>> He helped save my company. All packed into snack site vertical video clips. Fast, addictive, and ready to take over your feed.
167. 38:35>> In the state, you have soap opera, you know, boring the beautiful and it's boring the beautiful on steroid.
168. 38:41Basically, you've got to have a cliffhanger on every minute versus every hour. So, >> okay. Wait, okay, wait, wait, wait. Okay, hold.
169. 38:54Okay, so we're going to go back here. We're going to go back to new chat. Um, let's Okay, here here's what we're going
170. 39:06to do. Let me share this tab tabs. I know. I know. I know. I I'm excited. Producer Brandon. Okay. Deep research. I'm going to say, "Please
171. 39:18go find me what you can on producing micro dramas. Um, since I am thinking
172. 39:36about creating one, I want to know everything from formats
173. 39:50to story lines to structure to Hollywood's interest and deals
174. 40:04to AI generated um approaches. Uh let's just go there. Okay. So, let's let
175. 40:18that go do its thing and let's go back here. My arrival has definitely flustered Kyle. completely. Hey AI nerds, Ashue,
176. 40:31what's happening? We are looking up micro dramas again. I just I want I want you to know that that this makes me feel dirty.
177. 40:43There's something about how bad these are. It's like I don't want to be a part of that. But okay, this is maybe part of
178. 40:51a part of the daily practice. Part of the daily practice is playing and exploring and finding what's possible, right?
179. 41:03So, if we can figure out what these are and what the rules are, wait, do it in Sora. Yeah, but well, I I think the place to
180. 41:13do it would be in in Flow in Google Flow with V3. But what I don't know is can we get consistent characters? We we we may or
181. 41:23may not be able to, but what we could probably do is there's probably there's probably a conceit that we could
182. 41:32do with AI that kind of embraces the jankiness of AI video. Like what if what if we did a micro drama where it was
183. 41:40just people having FaceTime conversations, right? Like it it was like it was like two f two best friends and it's just
184. 41:51them facetiming their other friends and it's all the all the dramas in between them, right? Um Fabios, it's okay, Kyle.
185. 42:00We all got to make a buck. Well, I mean, part of this is about making a buck, but part of this for me is like,
186. 42:08can we look around a corner a little bit and see what's coming? So everything is sweet, short, and sharp.
187. 42:16>> They're tapping into the behavior of instant gratification. The way that you immediately are satisfied by seeing this
188. 42:23story is what is the hook. It's a little over the top, but it's over a top that it's still entertaining, right?
189. 42:29>> China's micro drama market, >> a Kyle and Brandon micro drama >> exceeded 50 billion yen or approximately 6.9 billion.
190. 42:37>> Okay, look at those numbers. The Chinese The Chinese micro drama market is $6.9 billion dollar. And what
191. 42:47do they have? They they've got how many what's the population in China? China population 1.4 and we're what 300 million. So
192. 43:05So that's that's four four times. So in the US that market could be like one and a half billion one and a
193. 43:18half to two billion maybe. All right. >> US dollars in 2024 outpacing China's own box office and it now has its sights set on the US market.
194. 43:28>> Many micro drama producers believe because America produced Hollywood and is probably the world's largest cultural export. If you can
195. 43:35>> no November 16th, 2023. Oops. >> Uhuh. >> Similar web is a digital intelligence platform that lets you see how any website is perform
196. 43:50rest of the world. >> So outpacing China's own box office and it now has its sight set on the US market. >> Many
197. 43:56>> a quibby- like app called real short November 16th, 2023 hit record downloads and revenue. Tik Tok pin. Micro dramas are weirdly good
198. 44:07in a daytime soap kind of way. Yeah. Well, that's that's what I'm what I'm absolutely getting. So So Real Short is uh is Chinesebacked
199. 44:18and they're definitely like soap operas like absolut somewhere between soap operas and trashy novels. So that's like
200. 44:26it's pretty clear what they are. >> Micro drama produces. believe because America produced Hollywood and is probably the world's
201. 44:35largest cultural export. If you can sell it to and make it appealing to the American public, you can then sell it
202. 44:41and make it appealing to the rest of the world. >> So, what is behind the popularity of China's micro dramas? And can the nearly
203. 44:487 billion industry become China's next big cultural export to disrupt the US entertainment industry?
204. 44:56Micro dramas started in China, I believe in around 2018, and they were sort of an offshoot and a way to capitalize on the
205. 45:05trend and the popularity of short form video, which was made popular by Tik Tok. The format itself has become
206. 45:12increasingly popular amongst users. versus where their time was spent. Which is why you saw Meta introduce reals to
207. 45:20Facebook and Instagram and why YouTube introduced shorts to capitalize on this short form video content. In China, even
208. 45:27though they have like IG and Tenset, they don't have Netflix, they don't have a lot of the western apps they don't
209. 45:33have. So, they have to create their own. It all started with Din and also Quaisho as they started pushing this vertical
210. 45:40short dramas on their platforms. Especially 2020 2021 during the pandemic dramas grew rapidly lowcost production
211. 45:49fastpaced nature about 90 seconds to 120 seconds long. >> Wait, you know what I'm going to go do? I'm going to take that chat GPT prompt.
212. 45:58Uh wait, I got to answer questions. Are you thinking about live action, animated, or both? One. both. Oops. Tik Tok pin. I don't see it.
213. 46:08Pop pin that again, please. Two. What platforms are you most interested on? Doesn't matter. We've subscribed. Micro drama producing
214. 46:20Kyle Silverf Fox. I saw that. That's pretty good. Do you want insights on user generated micro dramas, professionally produced or
215. 46:30both? Both. Four. Are you interested in examples of successful micro dramas and case studies? Yes. Five. Should I research monetization
216. 46:44strategies? Well, yes, [ __ ] Yes. Um, I'm going to go do this over on Okay, that's starting now. I'm going to
217. 46:54do this over on Gen Spark as well. Gen Spark. Uh, we'll we'll use the super agent at GenSpark. All right, we're going to paste in the
218. 47:07prompt. That was not the prompt. We're going to go back here. Starting research. Oh no, that just ate my audio. Hang on a sec.
219. 47:22If anyone knows how to turn off the setting that makes my iPhone um hijack my audio every time a new audio source comes up. Please let
220. 47:35me know. It's driving me [ __ ] crazy. See the billions. The new reality TV. All right, that's doing its thing.
221. 47:45Here we are at GenSpark. Okay. Oh, I need to get the prompt. Hang on. Please go find me. Uh, turn this into a
222. 48:00compelling presentation I can use to educate myself. All right, beautiful. Go. Let's see if
223. 48:15we got to answer some questions here. Oh wait, I am in the wrong. Is that off doing its thinging?
224. 48:31Okay, back to the video. So whatever you have fragmented time you watch. It's not really about the quality, the cast, the story.
225. 48:42>> Ashue, we're going to go down such a rabbit hole. I'm I'm glad you're here. I'm glad you know something about it. Here's
226. 48:48here's my kind of hope. Well, no, here's my hope. This is so weird and so niche that people are going to miss it. Hollywood's
227. 49:00paying attention to it because there's real money being made. Um, Hollywood's going to likely take what's working right now and copy it.
228. 49:11So, they're going to they're going to create, you know, physical shows that have that are soap operas. And so, that says to me that there's
229. 49:25probably there's probably a place to innovate here. And I don't know what innovation looks like yet. So, let's let's just keep learning.
230. 49:35And I need I need some water. Story >> is really about how effective you are to grasp the audience within that second
231. 49:43and that's what gets people engaged because it almost goes right into the crux of the story wherever the drama is.
232. 49:50Doesn't require any effort on the part of the user to just jump in and start to watch. These are like
233. 49:55>> Okay. So wait. So so that's we've gotten two little hints here. Um so um micro drama um what do we call it rules
234. 50:13micro drama wait microgram micro drama rules. Okay. Um cliffhanger every minute.
235. 50:28um um jump into the most dramatic moments of the story. Which makes sense. You don't need all the exposition.
236. 50:44You don't you don't need that scene where they're like, "Well, I tell you what, there was there was a government program in 1954 called
237. 50:55Project Mercury. Project Mercury was where all of these documents originated. What documents are you talking about?
238. 51:03Nobody knows anything about documents. What are you talking about? Shut up. No, you shut up. Right. You just go right to the you shut up.
239. 51:13Okay. Micro drama based on US history already written. Just need to break it down. Nice. Okay. Good. Oh, good. It's
240. 51:22not about quality. No. So far, we don't have any rules about quality. that this could be an area of innovation is to
241. 51:29have it be high quality. There was a project called Project Frank the hot dog. He spoke about the weather. Yeah.
242. 51:41Actually, actually Frank Frank was the original micro drama, wasn't he? I just we we were there way early. We we gave up too soon.
243. 51:50>> You're tell nolla. Basically, when you look at the genres, a lot of romantic comedy, they have the vampire stories,
244. 51:57they have like the tycoon stories. >> Unlike traditional big budget TV series, micro dramas offer producers a lowcost,
245. 52:05highreward format that's fast to make and easy to scale. >> The streaming companies, a huge cost center for them is content creation. For
246. 52:13a short form drama, you can get intriguing content at a much lower cost with a shorter production time, so you
247. 52:19can have more volume. The leading uh apps can turn eight to 10 shows a month. You're looking at like producing a 100
248. 52:27original micro drama per year. >> They are usually taking unknown >> 100 original micro dramas per year. >> So think 20 episodes.
249. 52:39So basically an hour's worth of content times 100. So that's every three days. Every three every three days you're
250. 52:48dropping an hour's worth of content broken up into three minute sections. All right, got it. Fascinating
251. 52:56>> actors to play these parts. You're looking at anything from top to finish within two months versus a year and a half.
252. 53:04>> China's micro drama market surpassed the film industry's annual box office revenue for the first time ever in 2024.
253. 53:11Part of microdrama's growth is also attributed to the marketing strategies geared towards their intended audience.
254. 53:16Typically women between the ages of 25 to 35. >> They are able to produce it precisely but also actually direct the marketing
255. 53:26to the audience. Everything is on data. It's not just about content is the precision in production and marketing
256. 53:33which is I think is is genius. actually major players actually wanted to go beyond China in the first place they
257. 53:43>> all right so let's just grab that as a rule women 25 to 35 which doesn't mean we need to do that it just means that's what they're doing
258. 53:57that means there's opportunity like do do we do a Gen X one gen X question Mark the bitter the bitter micro drama
259. 54:11>> they looked at is US downloads of microdrama apps in the US reached 10 million in April of 2025 an increase of
260. 54:19150% year-over-year while monthly active users surged over 300% over the same period. >> Real short drama box and good short were
261. 54:28the top downloaded apps in the US for micro dramas. Uh, they accounted for >> Wait a Shoe. Tik Tok has amazing horror
262. 54:36videos, too. The whole congratulations, you've been hired thing. I don't even know that. I still have a picture of
263. 54:43Frank on my fridge. Frank is awesome. Oh, man. That's hilarious. It's a compelling and interesting hook. Oh, it's made by AI, too. Okay.
264. 55:01for about 50% of the downloads in year-to- date 2025. >> Real Short, Drama Box, and Good Short were unavailable to accommodate CNBC's
265. 55:10request. Wait, what were those >> date 2025? >> Real short, drama box, and good real short, drama box, and good short. Okay.
266. 55:29drama box. Oh yeah, definitely soap opera e drama box app. Do they have an app? They
267. 55:44have an app. Episode two.
268. 55:59>> Didn't see that coming. Handsome guy. Unexpected kiss. >> Are you okay? >> Okay.
269. 56:20Well, well, if it isn't at my perfect innocent ex, what's the occasion? Are you pregnant, too? >> I'm not as efficient as you, Ryder. We
270. 56:32broke up what, 3 months ago, and Candy is 6 months along. Impressive timeline. >> Please. You couldn't keep a man, let alone raise a kid.
271. 56:43Okay. So, another rule. The writing's got to be horrific and the acting's got to be worse. Okay. Got it. It's bad. It's like bad Lifetime
272. 56:59Hallmark. It's like really bad Lifetime Hallmark. Okay. Um I just saw a standup comedian uh today. She she was like she's like I got to get
273. 57:12stopping my husband from what you know sitting with me while I watch the Hallmark channel. He asked really annoying
274. 57:20questions like haven't we seen this before? Yes, they are very addictive. Oh my god. Let me we can we can we please find one
275. 57:35where it's just like not hard to watch. Let's see. Fake dating.
276. 57:50In the name of motherhood, a breath away from forever. So these are these are literally just trash novel titles.
277. 57:58That's like asking for a reality TV show. That's good. There's occasionally a reality show that doesn't suck.
278. 58:07This one got This one got uh what you call it. >> After 5 years of marriage, we're bound for a divorce. The true love of your
279. 58:19life, Haley, has come back to you. >> It's time for me to 5 years. You barely touched me. Why tonight when I decide to leave? Throw it.
280. 58:32>> Come on. I really want this tonight. >> Don't worry, sweetheart. I'll be there soon. >> Maybe I've just been delusional from the
281. 58:47very start. >> I mean, honest to God, it's got the production value of the AI learning lab. Wait, whoever was it you Brandon that
282. 59:02said we're doing a micro drama here nightly? Hey now, but I mean the audio is horrible and the lighting is horrible and the they're
283. 59:16pretty much just shut on iPhones. I really want a hot pocket tonight, she said. Yeah, exactly. >> You want to watch the sunset today?
284. 59:27Let's go to the Late Moon Mountains. I heard the view is incredible. >> Late Moon Mountain Sunset. That was supposed to be our spot.
285. 59:36>> Rowan, didn't you say you wanted to see the sunset? Today, I'll take you to the late moon mountain. I hiked every peak
286. 59:43in the city. This one has the best view. >> Sure. The number you have dialed is currently unavailable.
287. 59:57>> All right. So, there's a cliffhanger. There's a cliffhanger. >> The number you have dialed is currently
288. 1:00:06unavailable. Please try again later. >> I waited all day. You never came. Later, I found out you were out of the country chasing Haley.
289. 1:00:14>> He said he'd drop everything from me if I asked. Rowan, it'll be so dark after sunset. Why don't you sleep over?
290. 1:00:25>> Sure, I will pack an overnight bag. >> Is anyone else's soul aching?
291. 1:00:39The Daily Jank with Frank is the micro news. Oh my god, I don't know if I can watch this any longer. I don't think I
292. 1:00:47want to do micro dramas now. This is painful. These are painfully bad. >> Let's get a divorce. >> Let's get a
293. 1:00:59>> I get there's got to be one here that's not horrible. Right. Right. Heartbeat alert. Let's watch one of the Chinese ones. Velvet Revenge.
294. 1:01:12This one's good. This could have some drama in it.
295. 1:01:30The production value is better than the Chinese ones cuz they're spending real money on it.
296. 1:01:45They're at least using real cameras. >> That's why I suggest we just make our own. Anything we would make would be
297. 1:01:55better. Yeah. But like it would be better, Source Camp, and then no one would watch it. It's like we we do we do
298. 1:02:02something we're all happy with and no one would watch it. Um, what were the two apps called again? One was called uh
299. 1:02:12real short and this one's called drama box. And then the third one was called good short. So let's go to good short.
300. 1:02:21And notice notice the interface is identical to real to real short where you've got the show here, the calendar
301. 1:02:29here, and then the first nine or 10 are free and then all the rest are in a behind a payw wall. So, so this is
302. 1:02:38totally this is totally the the the crack model, right? Give them give them a couple of bumps for free, get them
303. 1:02:45hooked, and then, you know, you show up on Fridays with your with your stuff. Watching this gives me confidence that I
304. 1:02:53can write a micro drama. Yeah, exactly. That's Listen, this is this is why we're This is why we're doing this, people.
305. 1:03:01All right. Good. What was it? Good short. Good short. Let's see if this uh copied the interface as well. Good short.
306. 1:03:15And then we'll go look at our deep research in a second. This time I choose Mr. Mafia, Angel's Masterpiece, Blood and Bones of the
307. 1:03:28Disowned Daughter. [ __ ] BFF, it's your turn to pay. I'm the mafia girl boss and he's my man. Blind date with Mr. Meant
308. 1:03:38to be trapped and redeemed by his love. Oh yeah, this is uh let's go with
309. 1:03:56a blind date with Mr. Meant to be. We watch for free. Look, same interface. These guys went crazy and they actually put thumbnails,
310. 1:04:08right? And then the other thing I notice is um this is a rule we should write down. Um, when you introduce character,
311. 1:04:23you put their name and their relationship on screen. So, so that's actually kind of interesting. So, the the the
312. 1:04:37relationship. So, this is uh Lola's mom. Jessica Grant, Lola's mom. all of the exposition. You just you
313. 1:04:48don't need it, right? You don't need the thing like, "Hey, mom, how are you doing?" You establish their home life
314. 1:04:54where they've got a a normal relationship or a dysfunctional relationship. You don't need that. You just jump right in. This is Lola's mom.
315. 1:05:10>> Miss Gwen, it's for your daughter's good. >> She'll be fine. You can't take my Lola away from me. Let go of me. You can't
316. 1:05:17take my daughter away from me. She's all I have. Please, please, just I would never do anything to her if it was Max.
317. 1:05:23>> Ma'am, you're not able to take care of her. It's for her own good. >> How can you do anything to me? She's all I have.
318. 1:05:37>> Wow. Um, listen. I've done some bad acting on this channel. Please, please, please tell me it hasn't been this bad.
319. 1:05:55Wow. Wow. Wow. Wow. Okay, let's go to the time I choose Mr. Mafia. rumor is that hardcore is tanking and
320. 1:06:09your husband is fighting for divorce. Is it true? >> Sources say you don't have much time left. What's your response? Who's going
321. 1:06:14to steer the sinking hardcore? Miss >> I don't What are you talking about? >> Out of my way. >> I told them. >> You told them what?
322. 1:06:27>> That you signed everything over to me. You don't remember. Every dime, every share, it's all mine. And now I gave it
323. 1:06:36all to Cammy. Consider it payment for what you did to her. I >> I don't understand. What did I do to her?
324. 1:06:43>> You know what you did? You stole Victor from me. You ruined my life, Stella. >> I stole you? I drew your wife.
325. 1:06:52>> That's a wife. We haven't been husband and wife for quite some time. Take a look. >> That That's impossible. I
326. 1:07:00>> Somebody's being gas lit. Okay, hear me out, Kyle. And you might just have a chance. My eyes are bleeding.
327. 1:07:10I'm going to need another piece of pie for this. Listen, I understand. Frank kicks micro drama's ass. Tik Tok pin. Yes, but your bad acting
328. 1:07:22was done on purpose. Well, that's a good point. Wow. Wow. Wow. Wow. Um, okay. Wow. Let's go look at research. Let's Jesus Lord.
329. 1:07:37Multitasking. Uh, did this give us a report? It did. Okay. And did this give us a report? Yes, it did. Okay. Show this tab instead. View
330. 1:07:48and export. Uh, view in a new window. Place slides. Show this tab instead. Oh, I lost audio, but that's okay. Tik
331. 1:08:05Tok view error. Yeah. Okay. The Micro Drama Revol revolution. A complete production guide for founders
332. 1:08:17and producers. Mobile first 26 billion market. AI powered. Okay. What are micro dramas? Ultra serialized
333. 1:08:301 to 3 minutes each 60 to 90 episodes per season. Bingeable cliffhanger driven datainformed iteration. Yeah, this is a Gen Spark deck.
334. 1:08:47Key characteristics 9 by6 one to three minutes that we all knew. Okay. Okay, this is actually important.
335. 1:08:55So, Global XC China is the blue line. So, that's Global XChina. So, 2025, we're at 3 billion in non-China. China
336. 1:09:12in 2025 is at 12 billion. That jives with what we saw in that other report. What's the green one? Oh, green's China. Oh, purple is total
337. 1:09:23total. Okay. So, China's ahead and looks like they're going to grow faster. But let's see for the next so 2026 seven8
338. 1:09:36the U non-China in 26 is going to go to 5 billion 6 billion 8 billion.
339. 1:09:56I'm telling you, vibe coding up one of those sites might be the thing to do. Um 1080 by 1920 burned in captions high contrast color
340. 1:10:11grading primary device smartphone portrait only romance CEO secret air contract marriage enemies to lovers revenge melodrama
341. 1:10:27family dramas supernatural romantic see emerging
342. 1:10:41status gaps, moral outrage, wish fulfillment, rapid reversals, high stakes romance. Oh, those are the top performing themes.
343. 1:10:52That's fascinating. Story structure and writing techniques setup. Oh, this is good. Setup 10 to 15 seconds. Pivot 30 to 60 seconds. Payoff
344. 1:11:0410 to 15. Cliffhanger left last 3 to 5 seconds. Joy Pury, I have a drama series called Short Film Long Marriage on Tik Tok, but it's not
345. 1:11:16getting views. Well, apparently your acting's too good, Joy. and your your your cinematography and editing are clearly
346. 1:11:27um too good for for what I'm seeing right now. You're not you're just not cut out to be a micro trauma director.
347. 1:11:40Um key principles, economy, one goal, one obstacle, one twist per episode. Actually, all this is really good. We're
348. 1:11:49going to we're going to come back and we're going to pull this all. We're going to turn this into a custom GPT.
349. 1:11:55Hook early. Grab attention first three seconds. High stakes. Okay. There's budget allocation. [ __ ] this. Production
350. 1:12:03standard rate 100,000 to 300,000. S-class 400,000 to 600,000. No, we're going to do this for like 20 bucks. We're going cheap bastard.
351. 1:12:21So, it's not even showing it to your followers. Side hustle mimi. Tik Tok right now I cannot get I can't get Tik
352. 1:12:27Tok to show any of my videos to anyone. It is so bad. It's so bad. And it like I have a it I have a feeling it's got to do with if
353. 1:12:37you're not doing their stupid [ __ ] games and selling [ __ ] on the Tik Tok shop and you know doing their engagement
354. 1:12:44farming [ __ ] you're just getting nothing. Sucks. Um, production timeline 6 to 8 week cycle. Casting locations,
355. 1:12:54scripts 1 to 30. Look development. Week two, shoot 30 to 40 episodes. Week three, rough cuts. Week four. Okay, so this we could reinvent.
356. 1:13:08Hollywood's big bet. Okay. Fox entertainment equity stake in holy water. My my drama platform. I assume that means micro drama platform.
357. 1:13:20200 plus vertical titles committed. Disney Fox exploring micro drama investments following market growth.
358. 1:13:29Strategic. Okay. Lessons from Quibby. So Quibby spent 1.75 billion and blew it in six months. That was Jeffrey Katzenberg's thing.
359. 1:13:42Gamma time Billblocks venture 14 million raised from investors series from established creators. The established creators thing is
360. 1:13:51interesting. Microco Brungrade Rovener Hollywood le vertical studio network of experienced executives. I should reach out to my buddy Gordon
361. 1:14:01Patterson. Real short drama box. My drama and Vigloo. My drama premium Fox Backed pipeline 200 title commitment. What's my drama?
362. 1:14:18AI powered production tools, writing and script, pseudoite, beat expansion, visuals, midjourney, stable fusion,
363. 1:14:30Leonardo, audio and video, Hey Gen, dubverse cost reduction 75%. Cling pica luma. All right.
364. 1:14:50Monetization models. Free episodes. First three to five episodes free. Pay per episode. Virtual coins for unlocks.
365. 1:14:59Adree early access ads. Interstitials H 90-day action plan. So, in 90 days, we
366. 1:15:13could start a studio. All right, that's it. All right, let's go grab I don't care about that. I don't care about that. Here, story lines.
367. 1:16:12writing tips. Okay. The nice thing about having chat GPT is that we can Oops. Um,
368. 1:16:27it can do all this detail access denied. Equity stake in Holy Water. Let's go look up Holy Water. Holy water micro drama.
369. 1:16:52So Fox just invested in this thing. Hollywood 2.0 starts here. Tech company reshaping entertainment. From books to
370. 1:17:01audio books, interactive stories to video series. We We build worlds you can explore and personalize. See, this looks interesting to me.
371. 1:17:14If indeed they're doing what they're saying they're an AI first entertainment network. Okay. Our vision, our mission,
372. 1:17:21Fox Plus, Holy Water, Holy Water and Time Square. All right. So, they're spending some of their investment. AI shorts.
373. 1:17:34Okay. Look at the look at the style here. They're doing really interesting animation styles. Right. So that's
374. 1:17:41straight out of midjourney. That That looks like MidJourney right there. All right. View more. Can we watch this? Yes.
375. 1:18:35This is more our style.
376. 1:19:03All right. So, that's a 2 minute 26 second. Um, that's a voice over with just cool animation and story. So, that's interesting.
377. 1:19:17Holywaters AI makes synthetic con synthetic content for its video streaming app. The trans media tech company. God, Trans
378. 1:19:27Media was the big rage 10 years ago. View on the app store. Is it called Holy Water? Oh, my drama. Oh, okay. So, my
379. 1:19:41drama is Holy Water. Got it. Oh, and I guess you you buy the series.
380. 1:19:58So, it's inapp purchases. Fascinating. It's really fascinating, people. I got to tell you, it's really fascinating.
381. 1:20:11There's a whole world. There's a whole world out there scooping up the millions making shitty videos. So we
382. 1:20:23we too can make shitty videos. We have the skills. Joy Party tag group seven. That's all the rage right now. Um,
383. 1:20:42all right. Oh, that deck. Someone was asking about the deck. Yeah, I just did a I just did a prompt in GenSpark and
384. 1:20:47said, "Go do go do research for me for uh micro dramas." All right, let's go look at this. Wait, where?
385. 1:21:05Hang on. Did I lose my share? I did. What the [ __ ] What the [ __ ] there? Chat JP Ty. Okay. Producing micro dramas formats. Micro
386. 1:21:22dramas are Okay, that we already knew. behind the scenes, drama box, good short, short max, flick reels,
387. 1:21:33all of which use vertical video players and mobile friendly interfaces. Movie.com. Notably, while many assume Tik Tok is
388. 1:21:42the main home of micro dramas, recent analysis shows YouTube with shorts actually commands a higher share of
389. 1:21:48micro drama viewership in some markets. However, social platforms mostly act as marketing funnels. Microdrama studios
390. 1:21:57often post teaser clips or early episodes on Tik Tok. Story lines and genres. The most successful micro dramas tend to lean in
391. 1:22:08to sensational melodramatic story lines that hook the viewer quickly. Soapy romance and melodramatic and melodrama dominate the genre.
392. 1:22:19Um, the billionaire sex addict and his therapist. Oh my god, the titles.
393. 1:22:40He got a boner and she didn't mind. Jesus Christ. The tone is typically highly emotional and exaggerated.
394. 1:22:53The um interesting micro drama boom has revived certain story elements that Hollywood had moved away from. One
395. 1:23:01executive put it, micro dramas lean into the fandom for classic soap operas, even for younger audiences. Um,
396. 1:23:23you get a cliffhanger every 1 to 3 minutes. Professionally produced micro dramas often made by small studios for dedicated apps.
397. 1:23:36So, yeah. So, it looks like it looks like what these companies are doing is putting together a website, putting
398. 1:23:42together an app, putting in a credit system, right? Where where you're not subscribing to the whole thing. You're
399. 1:23:50just buying credits, right? So, you buy 1,500 credits and then you can watch 10 for free and if you want to watch the the ones after
400. 1:23:59that, you spend your credits. It's kind of brilliant. So, you know, Joy Perty, I mean, maybe the maybe the
401. 1:24:09trick is don't don't rely on Tik Tok to monetize it. Maybe the AI salon opens a studio. Um,
402. 1:24:24user generated micro dramas in the pure sense of amateur creators posting story cals are less common on these dedicated
403. 1:24:31apps. By design, most micro drama content is professionally scripted and produced. However, user creativity still
404. 1:24:39plays a role in the ecosystem. Many micro dramas sh start shart they do shart as popular user written fiction online
405. 1:24:51i.e. web novel platforms or Wattpad style sites which get adapted into short video series. In a way, user generated
406. 1:25:01IP provides the raw materials for professional micro dramas to to leverage, steal. For example, some Tik
407. 1:25:09Tok creators post comedic or dramatic skits in episodic form, effectively making their own mini drama series for
408. 1:25:16followers. A few such grassroots series have gained traction, though they tend to be one-off viral sensations rather
409. 1:25:25than sustained soap operas. The rise of easy content creation tools may boost this area. So what this is saying to me is right now
410. 1:25:37usergenerated content that doesn't suck is hard to f is this is a massive opportunity because if you can do something that resonates um
411. 1:25:53yeah something there one early experiment in India called raftar was built as the country's first AI generated micro drama demonstrating how
412. 1:26:03a single creator could use generative tools to produce a short series of in a fraction of the usual time. While
413. 1:26:10professional studios currently dominate the line between Yeah. Listen, the the the minute we can start doing uh we can
414. 1:26:17start prompting one to three minute complete stories with character consistency. Um
415. 1:26:33that said, Hollywood's embrace is cautious. Skeptics within the industry point out that while the potential
416. 1:26:39cringe factor of the current micro drama content, um low production values, bizarre plot lines, uh reliance on
417. 1:26:49inexperienced actors can clash with Hollywood's high polish brand. Yeah, no [ __ ] Executives also note that the
418. 1:26:56economies are very different. A micro drama feature length might cost a few hundred,000 where a single episode of an
419. 1:27:02HBO level show can cost millions, but that you're going to see start to see that shift there. There will still
420. 1:27:09be productions that cost millions, but you're going to start to see anyone who wants to make one of these things can. Um
421. 1:27:24role of AI in production AI generated voice and localization. Yep. Post-p production is similarly being accelerated by AI. AI video editing
422. 1:27:40software. Like I'm thinking dcript would be really good for this cuz it automatically does titles and just quickly throw [ __ ] together.
423. 1:27:50None of them had titles. Titles I noticed. They just start right in like the only thing that's a title is the
424. 1:27:55thumbnail for the series. Each episode is just there's no title. There's no title sequence. There's no cold open.
425. 1:28:05Overall AI integration gives micro drama producers a competitive edge. All right. I don't think we need to read
426. 1:28:14the rest of that. Um, fascinating. When did you say Grock will have longer videos? First quarter. Well, apparently
427. 1:28:25they're going to have 15-second videos soon with better voice. Um, you know, it's probably worth us going to look at grock.com right now
428. 1:28:38or grock.ai. Grock.com. I think it's grock.com. Um,
429. 1:28:53let's see. Video, we're going to go vertical. Festivus is the the anti-microdrama. Okay, that's good. So, before you get
430. 1:29:06out of here tonight, I know it's getting late. I want to I want to play around with Grock a little bit here.
431. 1:29:12Um December 26th and 27th, Ann Murphy and myself are hosting the AI salon and she leads AI are co-hosting or
432. 1:29:21co-producing AI festivist, AI for the rest of us. So, you see the information on screen. Um, get it in your calendars
433. 1:29:28now. Let your families know they're either joining you for 24 hours of AI programming or you're going to leave
434. 1:29:36them for 24 hours of AI programming. It's it's going to be an incredible um uh 24 hours over two days. Um, it's it's
435. 1:29:49Friday the 26th from 9:00 to 9 Pacific and Saturday the 27th from 9:00 to 9:00 Pacific. Um, Ann Murphy, I don't know if
436. 1:29:57you're still here, Ann, but Ann had a brilliant idea today to to take one of the hourlong slots and do um a short uh
437. 1:30:07Sydney the musical that I'm working on called Sydney uh do a short short reading basically with actors and play
438. 1:30:15some of the songs. So, that's something that that we might do. Um, I thought that was a really fun idea. Uh, it might
439. 1:30:22be a little too much to get together that quick, but we'll see. Actors tend to be willing to do work and so maybe we do that. Um,
440. 1:30:33so come to Fest of Us. All right. Um, and yeah, it's if uh one to three minutes is a micro drama, 24 hours over
441. 1:30:4336 over two days is a is a maxi drama. Okay. So, let's do this is going to be a vertical thing. So, let's do um
442. 1:30:59a young woman on FaceTime with her best with her BFF um complaining
443. 1:31:17about how Jimmy um got a little drunk
444. 1:31:34and was making out with Sally. Uh the BFF
445. 1:31:48is a brunette. Uh, and let's see. Let's give her a name. Let's call her Jessica. Jessica, a young woman
446. 1:32:05on FaceTime. The BFF is a brunette and Jessica is a red head. They are both This This will be good. They are both um soap opera pretty.
447. 1:32:27They are both soap opera pretty but can act. Okay. But can act. Okay. Um let's see. Jessica's face um takes up uh let's see. Jessica's face
448. 1:32:45is in the little window. and her BFF is in the big window in FaceTime. Um
449. 1:33:02uh am I making a video here? Did I did I What did I say I was making? I think I said I'm making a video in the big window. Let's see. Um,
450. 1:33:17let's say the BFF's background is Central Park in New York City and Jessica's
451. 1:33:40is a clean office, a clean, professional office,
452. 1:33:56and she has to whisper. Okay. Tik Tok question about actual AI. Does he ever do local models? Um I don't
453. 1:34:07spark not because I don't want to um but because um like this channel I used to I used to keep
454. 1:34:22track of all of the commercial models and then I just couldn't do that. Like there's too much is changing too fast.
455. 1:34:31the open-source and and locally installable LLMs are like 10 times they move 10 times faster. There's 10 times
456. 1:34:42more of them. There's all sorts of nuance to them. They all require a fair amount of um sort of technical resource
457. 1:34:50and and consistency which I don't have. I'm just more run and gun. I'm not a good person to manage those. That said, um, Replet
458. 1:35:05Replet just announced that the Replet agent now, um, they basically have all of the models, all of the lo like all of the open- source
459. 1:35:16models are now available without APIs just in any any replet app that you want to make. Um, so Brent,
460. 1:35:27Tony Robbins inspired. Where's What did Brent say? I think it'll be a great idea to do local models. Listen, I think I think
461. 1:35:38local models are huge. Um, I just I don't do them in here because they're just too kept. Uh, oh, Brent tomorrow
462. 1:35:44about learn. Yeah, let me let me see if we can get a video here. Let's let's see how Grock does with this video. Oh, this one's good.
463. 1:36:01Make video. Can you elaborate on how replet works? I can. Hang on a sec. Let's just see if this
464. 1:36:18see if we get words. I'm going to do
465. 1:36:33recommend and I just don't know what I'm going to do. That's recommend. And I just don't know what I'm going to do.
466. 1:36:45That's recommend. And I just don't know what I'm going to do. does recommend. >> I can't believe Jimmy got a little drunk
467. 1:36:54and was making out with Sally. It's such a mess. That's awful. What are you going to do? >> I can't believe Jimmy got a little drunk
468. 1:37:01and was making out with Sally. It's such a mess. That's awful. What are you going to >> Why Why are they making out while they
469. 1:37:07talk about Jimmy? Why? Why? Okay. So, tomorrow uh at 4 pm Eastern time, Brent Peterson, if you go to community.thesalon.ai,
470. 1:37:20you should join it for one thing. Um you should also join the mastermind there. If you want to watch the um replay of the the kickoff
471. 1:37:29um of the mastermind practice lab that happened this week, it was really quite remarkable. That replay is available for
472. 1:37:36mastermind subscribers. And every Thursday at noon Eastern, um you get to come in and work with us to design your
473. 1:37:45own daily practice. It's it's going to be quite quite powerful. The the first uh the first meeting was really really
474. 1:37:51really quite good, I thought. Um tomorrow for free, Brent Peterson is teaching. I think he's doing a two-hour
475. 1:38:00LOL, a learn out loud, um about MCPs and um and NADN, basically creating automations that leverage MCP servers.
476. 1:38:11So within chat GPT or within Claude, you can be calling automations that you make. And he's he is [ __ ] brilliant.
477. 1:38:22And if you want to get if you want to go into a little bit of the deep end, um it's going to be a really powerful
478. 1:38:30couple of hours. Um he's wicked smart. He's doing amazing stuff and it's really generous of him to do that. So if you go
479. 1:38:38to community.thesalon.ai uh and look up the LOL tomorrow, Brent Peterson about NADN and uh and MCPS. Can
480. 1:38:50you elaborate on how replet works? So, there are a handful, well, there's probably, I don't know, [ __ ] 20 of
481. 1:38:59them at this point, but but the major ones, there are some major platforms that allow you to do what's called Vibe
482. 1:39:05Coding. Replet uh used to be a place where you could run code and do things like that. And they've since created a
483. 1:39:12thing called Replet agent. And Replet agent is a vibe coding app where you can just describe in English what you want
484. 1:39:19it to build and it will do the coding for you. There's another one called Lovable. There's another one called
485. 1:39:24Cursor. There's another one called Bolt. Um there's uh what am I missing? Oh, uh Google has AI Studio. If you go to AI Studio.google.com
486. 1:39:37and click on their build tab, that'll take you into that vibe coding environment. Um most of them require you to do a fair
487. 1:39:46amount of connecting of databases and user authentication things. Lovable is very very userfriendly. I would say Replet is the
488. 1:39:58second most userfriendly and Replet just announced this new thing that they've they they're basically hosting all of
489. 1:40:07the models like all of the open-source models all that sort of stuff. So if you want to use some you know seeddream
490. 1:40:16video generation model and you don't feel like installing it yourself you can just build that into your application on
491. 1:40:24replet agent. So just just go to replet agent and literally just go there like find replet agent. Go to replet.com or
492. 1:40:32replet.ai whatever whatever it is. I think it's replet.com. Um click on agent and then just describe an app you want
493. 1:40:40it to build and it'll start building it for you. It'll it'll blow your mind. It'll take I don't know 5 10 minutes to
494. 1:40:45build something and then you'll get something really impressive out of the gate and then after that to try to get
495. 1:40:52it to work good it will be maddening and you will want to throw your computer out the window. Um that's vibe coding right
496. 1:40:58now. What are we watching? What we're watching right now? Oh what what we're watching right now is me. The other
497. 1:41:03thing is um I just created a uh a video in Grock. Um weekend homework. Um here's here's some weekend homework. So one is um if you're
498. 1:41:19if you're a member of the mastermind in the AI salon um and didn't get a chance to join the practice lab this week,
499. 1:41:27please go watch the replay of that uh and join us next Thursday. Um, if you're not a member of the mastermind, I
500. 1:41:34strongly recommend for the next month and a half. It's 20 bucks a month for as long as you keep your subscription act
501. 1:41:42active. It's going that price is going up the 1 of January. Um, so you can get in at the lower price, which 20 bucks is
502. 1:41:49like a pizza, right? So it's not that much money um to get in to design your daily practice around AI. Um, it's a
503. 1:42:0010-week cycle that's just going to keep looping. So, we've got a kickoff session that happened this week and then we've
504. 1:42:07got nine sessions of the framework of the mastermind practice um where where you're going to be designing your daily practice with AI.
505. 1:42:25All right. Can we have some Festivus related homework? Yeah. So, here's some Festivus related homework. Um, if you know anyone, so this is a
506. 1:42:38request. This is a request. If you know anyone in the press, if you know anyone who might write about Festivus. So,
507. 1:42:45Festivus is coming up the weekend between um the holidays and New Year. We're going to have probably more than
508. 1:42:5430 speakers over 24 um hours on those two days, Friday and Saturday. It's free for anyone. Last year we had 2500 people
509. 1:43:03show up. We averaged 540 people per hour for for for a sustained 24 hours. It was astounding. Um it was a lot of fun.
510. 1:43:13People, you know, it it changed we we actually changed a lot of lives. So, we're looking to get uh stories written
511. 1:43:21about Festivus before we get there. So, if you know anyone in the press or know anyone with a blog or know anyone with a
512. 1:43:26podcast, um let myself or Ann Murphy know. The other thing is if you know anyone, if you work for a big company or
513. 1:43:33if you know anyone that works for big companies that might want to sponsor Festivus, we're looking for sponsors.
514. 1:43:38Our goal is to raise $50,000 in sponsorships this year. Um I'd like it to be a hundred,000. I'd like us to have
515. 1:43:45like a a real budget where we can do real stuff and real advertising and get a lot of people there. It's going to be
516. 1:43:52an amazing amazing event and we're looking for support and visibility. All right, so that's that. If there's anyone
517. 1:44:00that you are passionate that should speak at Festivus, reach out to myself, producer Brandon, or Ann Murphy. Okay. Um
518. 1:44:12yeah, if if if um that's a good point an said, you know, even if you work for a medium-sized company or even a small
519. 1:44:18company and you want you want visibility and you want, you know, visibility adjacent to some of the most talented
520. 1:44:26people doing AI today. Um it's it we've got lots of different levels of sponsorship. Okay, so we've got big
521. 1:44:33ones, we've got small ones. So So just reach out. That would be great. Um, so there's the mastermind, there's
522. 1:44:40festivist, and then what I would say is just because of this micro drama thing, I would say think about a daily
523. 1:44:46practice, think about who you are, what your values are, um, what you what change you want to make in the world,
524. 1:44:54and then if you had fun with this micro drama thing, if you've had any ideas, start running down that rabbit hole and
525. 1:44:59just start exploring it. I just I feel like there's massive opportunity there. Um, may not be anything there, but just
526. 1:45:07feels to me like there's there's smoke, and where there's smoke, there could be fire. All right. Beautiful. Fantastic. All right. Um,
527. 1:45:24can you build an app really quick that brings together top ranked TV shows from a streaming platform? You know, it's
528. 1:45:31funny. I built one of those. I didn't finish it, but I started it. Hang on. I think I did it on Lovable.
529. 1:45:45lovable.dev. Tab. Yes. Tab. DNA. Critter Lab. Bergman. Purpose AI forge. Prompt walk gallery project
530. 1:46:02cardboard content farm. Oh, that's from the community. Let me flip over to my account. Reddit romance grass grow
531. 1:46:19AI asteroids. The angle. Oh, that was pretty cool. I like the angle. That was a cool news story. Story frame mosaic. What was that?
532. 1:46:33Show more.
533. 1:46:49Lost your share. Tik Tok question. Kyle, have you heard of marble? I have not. What is it? Is it a vibe coding thing?
534. 1:47:06Show more vibe rescue cinema CRM.
535. 1:47:25Um, so but here's here's how I would do it. But if I were going to vibe code this, you can prompt it faster than I
536. 1:47:30can find it. Yeah. If I were going to vibe code this, I would do this. I'd go um let me see if I can talk to it. Oh, god damn that thing.
537. 1:47:52Okay, can you hear me? God damn that thing. Okay, let's see. Um, I want to make a an
538. 1:48:07OTT um show uh TV show TV show listing site that
539. 1:48:22I can register my register my subscriptions. ions and it only shows me shows that I can actually
540. 1:48:39watch. I don't want to know about shows I don't have access to. Right. That's my personal frustration. I
541. 1:48:53don't know if that's yours, but like that prompt like that's what I'm going to put in. If you want to use lovable in a more um
542. 1:49:03in a more efficient way, generally what I would do is I would go to chat GPT and describe what I want in chat GPT and let
543. 1:49:12it Oh, Marble is World Labs. Yeah, I did go to Marble. Sorry. I I have gone to Marble. So, Marble's interesting. Um so,
544. 1:49:20we'll let we'll let lovable just vibe this thing up. Um how do we learn more about sponsorships? Where do we direct folks? Um, reach out.
545. 1:49:30So, come to the AI salon and DM uh Brandon Tid and I'm trying to think and do you do you want people to DM you on on the AI
546. 1:49:47salon an or do you want do you want it that she leads if you're still here? Yeah. marble.worldlabs.ai. I think she left. Okay. Um, just DM
547. 1:50:01Brandon Tid or myself, Kyle Shannon, on the AI salon if you're interested in sponsoring and we'll get you connected.
548. 1:50:08Um, that would be great. Thank you. Um, we we can I can hop over to World Labs quick. Marvel.worldlabs.ai.
549. 1:50:27Um, it's kind of shitty, but it's getting better. So, World Labs initially was um what they would do is they would create
550. 1:50:41Oh, yeah. I've got to share this tab. Hang on a sec. What they would do is they would create um they would create a world and then
551. 1:50:52they would map it to the inside of sphere and you'd be sitting at the center of the you could turn around and
552. 1:50:58look left and right and up and down. Cannot create properties of undefined sign in with password. Good lord, come
553. 1:51:07on. Okay, here we go. Can I create? Yeah. Okay. So, you are crispier than fried bacon right now. I know. I am. I know. Um
554. 1:51:20cuz I didn't I didn't have any water cuz I forgot my water. Midjourney. Um let's just We'll just go find a world in midjourney.
555. 1:51:40All right. Here's some worlds. Yeah, that's a Is that a good one? No, let's do Oh, I'm not sharing that, am I?
556. 1:51:58Audio's been lost. That's just a [ __ ] mess. Well, this one's kind of cool. All right, let's let's download this image.
557. 1:52:08So, there's a weirdass image. So, now I'm going to go here. Let's see. For best results, add images. So, download.
558. 1:52:22Okay, there's our image. Let's share this tab. And then I'm going to say um a surreal um office from a dystopian
559. 1:52:37future. And I'm going to say create. And then it's now going to take this image and turn it into a 3D world that
560. 1:52:46we can navigate. What this site used to do is create a sphere. It would map an image to the inside of a sphere and you
561. 1:52:51could turn around. What it attempts to do now is create the g geometry of the world based on the image. And so it's a
562. 1:52:59bit more navigable than it than it used to be, but you still kind of find the edges of the world really quickly and
563. 1:53:04and fall out. There's no collision detection, things like that. Um, so it's a bit of it's a bit of a mess still, but
564. 1:53:12you know, these these things are going to get better probably in 2026. I thought we might see these in 2025, but it was kind of low. Uh,
565. 1:53:22let's see. Keep creating. Wait. Everything you've made. Is this Is this building this? I don't know. Here's here's one I did yesterday.
566. 1:53:39This is I did like a 70s car concourse. And so you can, you know, you can navigate your way through through the space.
567. 1:53:53I forget what up and down is. Is it? Hang on. Return to origin.
568. 1:54:07Controls up and down. E and Q. Oh yeah. E and Q. Okay. Yeah. Yeah. Yeah.
569. 1:54:28And then if I go E, I go up, I can look down. See how it gets janky and weird?
570. 1:54:49Right. All right, that's it. That's 3D World. Um, let's see. Go back here.
571. 1:55:04All right. Yeah, I don't have enough credits to build that, I don't think. Okay. Anyway, that's that. Do we have an
572. 1:55:09app? Yeah. Only shows only see the shows you want to watch. So, here's the app we made. Um, get started. There's my, you know, I put in my
573. 1:55:21subscriptions and then based on my subscriptions, it's going to show me shows. Um, so you basically just ask it to build [ __ ] to
574. 1:55:28build you [ __ ] Getting it to work is a whole other thing. Uh, but that vibe coding is basically just using English
575. 1:55:34as your programming language. All right, I'm going to get out of here. As Brandon said, I am crispy as a fried potato.
576. 1:55:45All right, have a great weekend everyone. Have a fantastic weekend. Uh, do your homework. Go fall in love with
577. 1:55:52micro dramas or not and then figure out what we should do that's better than that because they were pretty suck. Um,
578. 1:56:00is this free on Grock? Grock, I think Grock, you have to have a paid subscription, but it's not that much money.
579. 1:56:07Um, I think it'll be a great idea to do local models. What are we watching? All right, beautiful. All right, good night
580. 1:56:14everybody. Have a fantastic weekend.