11/14/2025 - A Deep Dive Into the Strange, Cringey, and Wildly Profitable World of Micro Dramas

Description

Chapters

Transcript

0:00 One needs medical help for the magnolia
0:05 blue.
0:09 It's cold in this house and I ain't
0:12 going out to chop wood.
0:17 So cover me up. You know you're enough
0:21 to use me for good.
0:35 Put your faith to the test. I tore off
0:38 your dress. Enrichment on high.
0:44 Where I sobered up. I swore off that
0:48 stuff forever. This time
0:53 as the old lover sing. I thought it'd be
0:56 me who helped him get home.
1:02 But home was a dream I'd never seen till
1:07 you came along.
1:12 So go leave your cars up to dry. We're
1:16 leaving this room.
1:21 >> The py priest breaks open wide and river
1:26 runs through.
1:31 Carries this house and stones like a
1:35 piece drift wood.
1:39 So cover me up and know you're enough.
1:44 Leave me for good.
2:02 Friday night, date night. What's
2:04 happening? Good people. What's shaking?
2:06 What's going down? What? What? What?
2:08 What is happening? What is happening?
2:10 What is happening?
2:15 I almost just said something stupid.
2:20 New song.
2:22 You know, you know your uh you know your
2:24 cannon of of songs isn't good enough.
2:27 When you play a new one, people are
2:28 like, "Oh my god, it's something new."
2:35 Hey Danielle, thanks for sharing the
2:36 live.
3:17 Jason Isbel is one damn fine
3:21 songwriter.
3:24 Damn fine.
3:28 Um, let's see.
3:37 What do I come in?
3:43 Wait.
3:59 You've been active for so long for the
4:03 most sense of right and wrong.
4:10 It's not the hand searching slow in the
4:14 dark.
4:17 Is not the long flowing dress that
4:20 you're in
4:22 or the light coming off of your skin,
4:27 fragile heart you protected for so long.
4:32 All the mercy in your sense of right and
4:34 wrong.
4:46 If we were vampires. Probably the
4:49 saddest song in the history of human
4:52 human songs.
4:57 Sad. Sad and hopeful, but it's a sad
5:00 one. I just don't know it well enough to
5:02 really play it.
5:04 Knowing that this can't go on forever.
5:09 Likely one of us will have to spend some
5:11 days alone.
5:15 Maybe we'll get Wait, maybe we'll get 40
5:17 years together. But one day you'll be
5:20 gone. One day I You'll be gone.
5:35 People
6:02 la.
6:22 New York.
6:46 Ah yes, fantastic.
6:51 Happy Friday night, date night,
6:52 everybody. Hope you got your nachos,
6:56 your hot pocket heated up in a dirty
6:58 microwave.
7:01 It's the official meal of the AI
7:03 learning lab.
7:12 I just thinking, have I ever had a hot
7:14 pocket? I think I have.
7:16 I knew about the sleeve.
7:20 You got to go get in the sleeve or it
7:22 gets soggy and chewy.
7:27 How's everybody doing tonight?
7:31 Is everybody sitting with the ick? I had
7:34 a I had a day today.
7:38 I don't think I did much in the way of a
7:41 daily practice.
7:46 Yeah, I didn't.
7:51 I think what I'm going to do right now,
7:55 you all just sit there. You don't have
7:57 to watch this. But what I'm going to do
8:00 is I'm going to go into the AI salon
8:04 mastermind into the practice lab
8:08 and I'm going to say,
8:18 "Hey everyone,
8:22 I just want to own up to
8:27 the fact
8:30 I didn't.
8:43 I don't even know what I didn't do.
8:46 Just want to own up to the fact
8:53 that I didn't
8:56 do anything
8:59 practice like
9:06 I'm not even
9:08 sure
9:11 what that would look like.
9:16 other than posting this.
9:20 There we go. All right. So that so I did
9:23 something practice like
9:29 oh man
9:31 new part of the daily practice
9:33 eliminating burdens I no longer wish to
9:35 carry. So liberating. Nice. Like any
9:38 examples? Sitting with the AI. Yeah. I I
9:42 didn't really sit with the AI. didn't
9:43 play today.
9:45 Um,
9:47 I mean, I had some work stuff to do. So,
9:49 work work stuff, you know, did its
9:52 thing. I had I did, you know, I did the
9:55 AI office hours. I did um my collab
10:00 call, which was which was just a light a
10:03 couple of us.
10:10 Sharon Crawford, I'm on a cherry pie
10:12 dessert. I think that is a fine answer
10:15 for AI Learning Lab date night. Cherry
10:17 pie. Delicious. Love it.
10:20 There's no Vicki without the K. Oh,
10:22 without the ick. That's really good.
10:29 I made a commitment that I really
10:31 couldn't handle, so I graciously backed
10:33 out.
10:35 That's awesome.
10:37 That's awesome.
10:40 Oh, I went to So, this this is
10:42 interesting. Well, no, it's interesting
10:45 to me. May not be interesting to you. I
10:47 went to a uh
10:50 like a a breakfast a free breakfast
10:52 hangout and chat kind of thing this
10:54 morning. Uh was this guy that's got a
10:57 podcast and he uh he's putting together
11:00 a network of people to I don't know,
11:04 talk about [ __ ] Um, and it was a kind
11:09 of structured conversation around AI
11:13 and it was just fascinating. There were
11:15 maybe I don't know 10 people there
11:17 something like that
11:19 and
11:25 like the and the the people that were
11:29 there were invited. There were people
11:30 that were doing stuff in AI
11:33 and
11:35 just even even the understanding of what
11:38 AI is was not clear in the room.
11:43 What it is, what it makes possible.
11:46 A lot of the a lot of the conversation
11:48 were just kind of basic tropes about,
11:51 you know, these models are biased and
11:53 what are we going to do about that? I'm
11:55 like,
11:57 that's
11:59 Yeah. It's like it's like, okay, yes, we
12:05 Yeah, we've been talking about that for
12:07 a while. Like, it was just like it was
12:08 like there's just a a really wide range
12:12 of understanding of of what it was.
12:18 And in a weird way, like I I felt like I
12:20 contributed, but I felt like I was in a
12:22 different conversation than a lot of
12:24 people in the room. And Kelly, you must
12:27 get this all the time where, you know,
12:28 where you just feel like I think you've
12:31 even said it like you realize you're in
12:33 a room and and the people there, you're
12:35 like, "Oh, they're like I thought I was
12:38 going to go way back to here and I had
12:40 to go way back to even before that."
12:42 wasn't quite It wasn't quite like that
12:44 because we were at a very high strategic
12:46 level. It wasn't super tactical,
12:52 but I realized that a lot of the stuff
12:54 that I'm passionate about and talking
12:56 about and thinking about right now
13:01 is where we're headed, not necessarily
13:04 where we are.
13:08 So maybe maybe that's part of maybe part
13:11 of my daily practice. Maybe part of my
13:14 ick
13:15 is in
13:19 being more in the present with where the
13:21 technology currently is. I don't know. I
13:24 don't know. I made my second song today.
13:27 Not my typical media, but fun to learn.
13:30 Does that count? It absolutely counts. I
13:33 you know that that lives in the in the
13:35 space of play first especially if you're
13:37 doing things
13:40 if it's your second song and you know
13:42 not really your typical media like if
13:44 you're doing things that are outside of
13:45 your comfort zone I think that's an
13:47 important part of an intentional
13:50 practice is is to
13:56 is to understand what's possible
14:02 Right? Because
14:05 it's going to be very easy to get myopic
14:09 with AI and just go here's what I know.
14:12 I'm going to do that.
14:15 And I don't think it's necessarily a bad
14:16 thing. But if you do that unaware of
14:20 what's possible, then I don't know, just
14:22 feels like a feels like a really big
14:23 missed opportunity to discover something
14:26 about yourself.
14:30 Anyway, all right. Let's see what we got
14:32 here.
14:37 Daily people are not ready. Not nearly
14:39 as far along as this group.
14:42 Well, you know what's funny is
14:49 Well, I guess listen I I think part of
14:51 it is, you know, there's a there's a
14:56 we're we're we're a little what is it?
14:58 Is it sociopathic? psychopathic. We're a
15:00 little we're a little uh neurospicy
15:02 here, right? We're a little
15:05 the fact that we we meet here so
15:07 regularly.
15:10 Um I think it's probably very few people
15:13 that are that are exploring what this
15:17 stuff means on this regular basis. I
15:20 mean certainly if you start an AI
15:22 company, you're going to be
15:26 interacting with AI, though you're going
15:28 to be doing it in, you know, whatever
15:30 the focus of your company is. So there's
15:31 probably not going to be room to
15:33 explore. I don't know. I don't know,
15:35 man. I don't know. I continue to be in a
15:38 in a in a quandry.
15:41 Oh, I've got a flash goal. Hang on. Tik
15:43 Tok's telling me about a flash goal.
15:46 Let's see what that's about.
15:49 Eight giftters send a heart to me in
15:52 your live in 15 minutes. Oh, good god.
15:58 [ __ ] engagement farming. Tik Tok can
16:01 bite my ass.
16:06 Okay, people. It's exciting. In the next
16:08 15 minutes, I'm going to need eight
16:10 hearts.
16:12 No. No. Don't give me hearts. You want
16:15 to give me a What did I get last night?
16:18 I thought it was a bear. It was a turkey
16:19 head.
16:24 I just looked over. I was not good.
16:56 I saw another Timberland signed the
17:00 first A-pop
17:02 star.
17:04 A A-pop standing for AI pop star. So if
17:08 you don't know Timberland, he's a music
17:10 producer. And about six months ago, he
17:12 discovered Sunno and then he became a
17:14 Sunno ambassador or whatever.
17:18 And then he started a label um where he
17:21 said he was going to sign AI artists.
17:23 And so he signed his first AI artist.
17:25 One of the things that I was thinking it
17:27 might be interesting to do on this
17:29 channel is really look at
17:32 what it what are the components of
17:35 creating an AI artist, right? There's
17:39 there's the songs, there's the likeness,
17:41 there's the animations, there's the
17:44 marketing, right? There's putting
17:47 together the album. That number one song
17:50 on the country charts is an AI, you
17:52 know, it's an AI album. I assume not a
17:56 lot of people in the country charts know
17:58 that that's an AI song. They'll probably
18:00 get pissed off once they find out.
18:06 I got I did uh I put up uh the 2025
18:10 version of Quantum Cipher, the one I did
18:12 Tuesday or Wednesday this week. Um the
18:16 the uh the quantum mechanics rap song.
18:19 And I got this I got this lovely comment
18:21 from a fan
18:23 um tonight.
18:28 You should never know restful sleep.
18:30 Piss should burn like hot sand when it
18:32 comes out. Every time you [ __ ] you
18:34 should cry. Thank you. Thank you. No,
18:38 no, but seriously, thank you.
18:42 Oh, it's Country Digital Charts.
18:48 Oh, man. What about a visual artist?
18:51 What do you mean, what about a visual
18:53 artist?
18:58 What did I do?
19:01 All right. Am I? Yes, I'm good here.
19:11 Don't go to dinner with that person.
19:18 Oh man. The other one was I don't have
19:20 time for this, bro. Bro,
19:23 bro. Oh, yeah. He goes He goes the bars
19:26 are very cringe and incoherent at times.
19:30 And I was like, "Well, give me your
19:31 version. Would love to hear what you do
19:33 with the same challenge. Don't have time
19:35 for this, bro.
19:39 Don't [ __ ] about me.
19:43 I think they're flirting with you."
19:52 Mary, my brain's not working tonight.
19:57 like my watercolor made into video.
20:01 Oh yeah, that was that was pretty. I saw
20:02 that. That was nice.
20:19 Yeah, I you know the the picking a
20:24 particular visual style is kind of
20:26 interesting. I I feel like Kelly Bosch
20:28 does that pretty well. She's got a
20:31 unique visual aesthetic. Like she's got
20:34 a world, right? She's got a world that's
20:37 got rules.
20:40 I think creating a
20:43 creating a virtual
20:45 star could be interesting because you
20:47 could create you could create the world
20:50 as well and the rules for the world.
20:52 Maybe that's the way to do it.
20:59 Because now that now that music labels
21:01 are signing virtual artists, there's
21:03 just going to be everyone's going to be
21:05 making them.
21:07 It doesn't mean anyone in here shouldn't
21:09 be making them. Like I kind of feel like
21:13 there are things to experiment with
21:15 right now which are probably not stupid.
21:19 Micro dramas. If you haven't
21:22 looked at micro drama, maybe we should
21:24 go watch some micro dramas.
21:28 Infinite Anne Murphy. Oh, invite Anne
21:30 Murphy to join as a guest. Could do
21:32 that. What's happening, Anne Murphy?
21:35 Yeah, Kelly B got it down. Well, Kelly
21:37 B,
21:40 you are a micro drama. No. Well,
21:44 micro dramas. I just I just watched a
21:47 little Tik Tok on one tonight. They shot
21:50 28 28 episodes.
21:53 Was it 28 episodes?
21:56 No,
21:58 it's like 12 episodes
22:04 or 14. Yeah, it was 14 episodes of 2
22:09 minutes each.
22:12 So, it was 28 minutes of total content.
22:16 They shot it for $50,000. And it's a
22:19 it's a show.
22:23 We're using the term episode lightly
22:25 here. Yeah.
22:29 Maybe we should create a micro drama.
22:35 Well, maybe we should go find some
22:36 first. I've never really watched them.
22:38 Do you know like which ones there are?
22:40 They are. Actually, we can that we can
22:43 find out, can't we?
22:46 Good luck finding one. Well, let's go
22:51 share this tab instead. Go ahead and put
22:53 on my screen there. Oh, you don't have
22:56 to pay for
22:58 Oh,
23:02 let's see. We search
23:07 um I want to find some micro
23:13 dramas. I don't have to pay for
23:20 cuz I'm a cheap bastard. Drama
23:22 suggestion from Genie. Champy becomes a
23:24 dad.
23:27 It's kind of hard without balls.
23:38 There in lies the drama.
23:42 Champy starts dating. And she's like, "I
23:44 really want pups." He's like, "Uh, have
23:47 you noticed a little something there?"
23:49 She's like, "Well, let's get creative."
23:51 They go on a road trip. They They find
23:54 abandoned puppies.
24:13 They're mostly Chinese.
24:15 It looks like on Daily Motion.
24:18 Chinese,
24:21 huh?
24:27 Um,
24:29 please search
24:32 for us woman's
24:36 and we could also go to Tik Tok pun
24:41 just like when the teacher turns on
24:43 something to watch in class. Anyone but
24:46 me.
24:49 American series episode 6 to 15 minutes
24:52 long.
24:54 Tough love.
25:00 It's free on YouTube.
25:03 Wall flowers.
25:09 Adults that struggle with relationships.
25:21 If you like, I can dig up a list of 10
25:23 micro dramas with direct streaming links
25:26 free.
25:28 Would you like me to dig that
25:32 chatbt 5.1 is getting a little hip?
25:36 Sure.
25:40 Realshort.com.
25:42 Okay.
25:45 Here are three original micro dramas to
25:48 watch for free.
25:54 US-based comedy web series. Oh, the temp
25:57 life.
25:59 This looks awful.
26:05 Well, so here's an interesting thing.
26:12 These are all
26:15 people shooting things.
26:18 How do I do Do you have links for me?
26:20 YouTube.
26:24 Oh, here we go. Temp life.
26:30 Oh, this is 14 years ago.
26:47 I know. I changed tabs. I know. I know.
26:49 I know.
26:55 10 little roosters.
27:01 Real short is what you're looking for.
27:04 >> All right.
27:11 Uh,
27:14 share this tab instead.
27:17 Daddy's got girls and guns.
27:23 >> Forgive me, sir, but I must ask this
27:26 retreat. It was so saddened. All our
27:28 assets networks abandoned in a
27:31 breakfast. Why?
27:32 >> I have toppled governments. I have
27:34 broken armies. I fear no nation or
27:36 force. But
27:37 >> wow. Not for nothing, but this is worse
27:40 than porn acting.
27:44 Next.
27:47 I mean, I'm sure they're very nice
27:49 people.
27:54 Okay, let's go to Let's see.
27:59 He said the baby was too expensive.
28:03 How to break a dil
28:06 faded to find you. So, these are just
28:08 bad soap operas, right? Is that what I'm
28:11 getting here? Oh, yeah. Daddy December.
28:15 Let's Let's go watch Daddy December. Oh,
28:19 boy.
28:20 >> Here. I'm calling Daddy December.
28:23 >> Tomorrow. I signed my life away to
28:25 Lincoln, but I still have tonight.
28:28 >> Oh, good lord.
28:33 Daddy December.
28:38 Okay, so real shorts are just
28:41 bad
28:43 soap operas. And then they've got the
28:45 Chinese ones here that probably inspired
28:47 them. Okay.
28:50 All right. He said the baby was too
28:53 expensive. I think we got to watch a
28:54 little of that.
29:03 Where's Dorian? Or maybe he's coming any
29:06 second now. Can a husband disappears in
29:09 a moment like this?
29:09 >> He'll be here soon. He's just going to
29:12 get his mom. Seriously, thank you,
29:14 Anita.
29:16 >> Acting. Wait, wait. What channel was
29:18 that on? What channel was what on? Hot
29:20 Daddy December. That was at
29:22 realshort.com.
29:25 Sharon, it is Friday night date night.
29:30 You laugh now, but you'll be watching
29:31 later. Shut up.
29:35 Taming my bullies.
29:37 >> Yeah, these are my love.
29:44 >> Surprise a child.
29:47 >> All right,
29:51 so it looks like Wait, how long are
29:53 these
29:56 >> for for being here? I'm your best
29:58 friend.
29:59 >> Minute.
29:59 >> I wouldn't miss.
30:06 >> Oh, unlock subsequent episodes.
30:09 Price 60 coins or bonus.
30:13 New user only. You get 1,300 coins
30:16 plus 1,300 bonus for $13.
30:30 Well, this is interesting. This would be
30:32 a fun site to vibe code is do a clone of
30:37 this, right? So, here's your little
30:38 calendar of episodes.
30:41 You watch the first date for free. It's
30:43 just like crack cocaine. They'll give
30:46 you the hospital.
30:47 >> A good wife doesn't rack up mountains of
30:50 debt before the baby's even born. What
30:53 we're saying is the bar is low. Well,
30:55 and and so here's why. So, there's a
30:58 couple of things that are striking me
31:00 right now. These are all these are all
31:02 filmed traditionally.
31:04 So doing doing an AI version of this,
31:07 creating characters
31:10 and doing it as an AI production.
31:37 I feel the micro dramas
31:40 I feel the micro dramas are on Snapchat.
31:42 I've caught them a couple of times.
31:45 Oh, there's a platform called
31:47 microdrama.ai.
31:49 Ah, let's go look at that.
31:53 microdrama.ai.
32:03 Okay, I'm having a I'm having a um daily
32:07 practice insight kind of moment right
32:10 here. So, if you're new here, oh,
32:11 there's this this is it's a light crowd
32:14 tonight, so you all know me. Um,
32:23 every fiber in my being right now is
32:26 screaming
32:29 um to just run away from this and judge
32:33 it from afar, right? To just feel like,
32:38 "No, [ __ ] it. No, this is just it's bad.
32:41 It's I don't want to be a part of this."
32:44 Um,
32:49 and I think that's I I think I'm going
32:52 to uh
32:54 I want to at least learn about these
32:56 things.
32:58 Create for free. All-in-one micro drama
33:01 creation platform. Create for free. Oh,
33:04 dude. Uh, producer Brandon, this is like
33:07 uh
33:09 this is like jelly pod for micro dramas.
33:13 Create for free. Why is this broken?
33:16 Create a micro drama in one hour. Join
33:20 Discord.
33:25 Invalid invite. So that might be a dead
33:28 dead site.
33:35 Where where are we?
33:47 Yeah, that was a dead link. Okay.
33:52 Create for free is dead.
33:56 Gemini and VO3. All right. So, somebody
34:00 vibe coded this. That's what this is.
34:03 Create a micro drama in one hour
34:06 for 29 bucks a month. You get to create
34:09 30 short dramas per month.
34:13 Time to build it and lovable.
35:04 Oh, by the way, um
35:09 speaking of this [ __ ]
35:13 sounds like um
35:16 Grock 5 is coming in the first quarter
35:20 of 2026.
35:23 And Grock 4 right now, which is a pretty
35:25 good model, is a three trillion
35:28 parameter model. Grock 5 is going to be
35:30 a six trillion parameter model, and it's
35:33 going to do real time video generation.
35:38 Um, and then I think what Elon Musk was
35:40 hinting at yesterday is you'll be able
35:42 to do 30 minute clips.
35:45 And apparently Grock right now is
35:47 they're upping their clips from
35:52 8 to 15 with better voices.
35:59 Okay. Um,
36:03 fascinating, fascinating, fascinating,
36:06 fascinating.
36:09 You could certainly produce one of these
36:12 at LTX Studio. So maybe we should go
36:14 look. Well, no, we got to
36:21 want to watch more, but there aren't
36:22 more to watch.
36:27 Let's go to YouTube.
36:30 Search for micro drama.
36:37 The rise of micro dramas three months
36:39 ago. Let's watch this together. The body
36:42 scanner reveals the brutal truth about
36:43 your body that your regular scale will
36:45 never tell you. For weeks, my
36:48 >> I only owe my success to that secret CEO
36:50 of Kings Corp.
36:51 >> You will be graveling at my feet for
36:53 forgiveness when you realize who I
36:55 really am then.
36:56 >> Spoiler alert alert. That man earning a
36:58 meager wage does in fact turn out to be
37:00 the secret CEO of King's Corp. This is
37:02 one of the micro dramas featured on Real
37:04 Short, a Chinesebacked short video app.
37:07 I'm willing to wager my entire
37:09 reputation that this man is a useless
37:11 loser.
37:12 >> Welcome to the world of
37:16 came in late. Um, sorry, we got to we're
37:20 going to take it back. Um, sorry it
37:22 normally he's here on time and we would
37:24 just, you know. So, all right. Um, a
37:28 heart on a run keeps a hand
37:41 under
37:45 halfway around the world tomorrow there.
37:47 He's got to go back in time to watch
37:50 this. It's insane.
37:59 All right. Um
38:02 All right. So, Real Short is a
38:04 Chineseback
38:06 backed soap opera. Okay. So,
38:11 I'm guessing
38:13 it would be really interesting to see
38:14 the uh who they hired. I I'm guessing
38:18 it's ex soap opera people and sort of,
38:22 you know,
38:23 >> of micro dramas, over-the-top story
38:25 lines.
38:25 >> Could he be someone dangerous?
38:27 >> Jaw-dropping twists.
38:28 >> He helped save my company. All packed
38:30 into snack site vertical video clips.
38:33 Fast, addictive, and ready to take over
38:35 your feed.
38:36 >> In the state, you have soap opera, you
38:38 know, boring the beautiful and it's
38:40 boring the beautiful on steroid.
38:42 Basically, you've got to have a
38:44 cliffhanger on every minute versus every
38:47 hour. So,
38:49 >> okay. Wait, okay, wait, wait, wait.
38:52 Okay, hold.
38:55 Okay, so we're going to go back here.
38:57 We're going to go back to new chat. Um,
39:05 let's Okay, here here's what we're going
39:06 to do. Let me share this tab tabs. I
39:08 know. I know. I know. I I'm excited.
39:11 Producer Brandon. Okay. Deep research.
39:14 I'm going to say, "Please
39:18 go find
39:21 me what you can on producing
39:26 micro dramas.
39:32 Um, since I am thinking
39:36 about creating one,
39:40 I want to
39:43 know everything from formats
39:51 to story lines
39:55 to structure
39:58 to Hollywood's
40:01 interest and deals
40:05 to AI generated
40:10 um approaches.
40:13 Uh
40:17 let's just go there. Okay. So, let's let
40:19 that go do its thing and let's go back
40:23 here.
40:26 My arrival has definitely flustered
40:28 Kyle. completely. Hey AI nerds, Ashue,
40:31 what's happening? We are looking up
40:33 micro dramas again. I just I want I want
40:37 you to know that that
40:40 this makes me feel dirty.
40:44 There's something about how bad these
40:45 are. It's like I don't want to be a part
40:47 of that. But okay, this is maybe part of
40:51 a part of the daily practice.
40:55 Part of the daily practice is playing
40:57 and exploring and finding
41:00 what's possible, right?
41:04 So, if we can figure out what these are
41:05 and what the rules are,
41:08 wait, do it in Sora.
41:11 Yeah, but well, I I think the place to
41:14 do it would be in in Flow in Google Flow
41:18 with V3.
41:20 But what I don't know is can we get
41:21 consistent characters? We we we may or
41:24 may not be able to, but what we could
41:27 probably do is there's probably
41:29 there's probably a conceit that we could
41:32 do with AI that kind of embraces the
41:35 jankiness of AI video. Like what if what
41:39 if we did a micro drama where it was
41:41 just people having FaceTime
41:43 conversations,
41:45 right? Like it it was like it was like
41:48 two f two best friends and it's just
41:52 them facetiming their other friends and
41:54 it's all the all the dramas in between
41:56 them, right? Um Fabios, it's okay, Kyle.
42:01 We all got to make a buck. Well, I mean,
42:04 part of this is about making a buck, but
42:06 part of this for me is like,
42:08 can we look around a corner a little bit
42:10 and see what's coming?
42:13 So everything is sweet, short, and
42:16 sharp.
42:17 >> They're tapping into the behavior of
42:18 instant gratification. The way that you
42:21 immediately are satisfied by seeing this
42:23 story is what is the hook. It's a little
42:26 over the top, but it's over a top that
42:28 it's still entertaining, right?
42:29 >> China's micro drama market,
42:31 >> a Kyle and Brandon micro drama
42:33 >> exceeded 50 billion yen or approximately
42:36 6.9 billion.
42:38 >> Okay, look at those numbers.
42:41 The Chinese The Chinese micro drama
42:44 market is $6.9 billion dollar. And what
42:47 do they have? They they've got how many
42:50 what's the population in China?
42:56 China
42:57 population
43:01 1.4 and we're what 300 million. So
43:06 So that's
43:08 that's four four times. So in the US
43:13 that market could be
43:17 like one and a half billion one and a
43:19 half to two billion maybe. All right.
43:22 >> US dollars in 2024 outpacing China's own
43:25 box office and it now has its sights set
43:27 on the US market.
43:28 >> Many micro drama producers believe
43:30 because America produced Hollywood and
43:32 is probably the world's largest cultural
43:34 export. If you can
43:36 >> no November 16th, 2023. Oops.
43:41 >> Uhuh.
43:42 >> Similar web is a digital intelligence
43:44 platform that lets you see how any
43:46 website is perform
43:50 rest of the world.
43:51 >> So outpacing China's own box office and
43:54 it now has its sight set on the US
43:56 market.
43:56 >> Many
43:57 >> a quibby- like app called real short
43:59 November 16th, 2023 hit record downloads
44:02 and revenue. Tik Tok pin. Micro dramas
44:05 are weirdly good
44:07 in a daytime soap kind of way. Yeah.
44:10 Well, that's that's what I'm what I'm
44:12 absolutely getting. So So Real Short is
44:16 uh is Chinesebacked
44:19 and they're definitely like soap operas
44:21 like absolut somewhere between soap
44:24 operas and trashy novels. So that's like
44:27 it's pretty clear what they are.
44:28 >> Micro drama produces.
44:32 believe because America produced
44:34 Hollywood and is probably the world's
44:35 largest cultural export. If you can sell
44:37 it to and make it appealing to the
44:39 American public, you can then sell it
44:41 and make it appealing to the rest of the
44:43 world.
44:44 >> So, what is behind the popularity of
44:46 China's micro dramas? And can the nearly
44:48 7 billion industry become China's next
44:51 big cultural export to disrupt the US
44:53 entertainment industry?
44:56 Micro dramas started in China, I believe
44:59 in around 2018, and they were sort of an
45:03 offshoot and a way to capitalize on the
45:06 trend and the popularity of short form
45:08 video, which was made popular by Tik
45:10 Tok. The format itself has become
45:12 increasingly popular amongst users.
45:15 versus where their time was spent. Which
45:17 is why you saw Meta introduce reals to
45:20 Facebook and Instagram and why YouTube
45:23 introduced shorts to capitalize on this
45:25 short form video content. In China, even
45:28 though they have like IG and Tenset,
45:30 they don't have Netflix, they don't have
45:31 a lot of the western apps they don't
45:33 have. So, they have to create their own.
45:35 It all started with Din and also Quaisho
45:38 as they started pushing this vertical
45:40 short dramas on their platforms.
45:42 Especially 2020 2021 during the pandemic
45:46 dramas grew rapidly lowcost production
45:49 fastpaced nature about 90 seconds to 120
45:53 seconds long.
45:54 >> Wait, you know what I'm going to go do?
45:55 I'm going to take that chat GPT prompt.
45:58 Uh wait, I got to answer questions. Are
46:00 you thinking about live action,
46:02 animated, or both? One.
46:05 both. Oops. Tik Tok pin. I don't see it.
46:09 Pop pin that again, please. Two.
46:13 What platforms are you most interested
46:14 on? Doesn't matter.
46:18 We've subscribed. Micro drama producing
46:20 Kyle Silverf Fox. I saw that. That's
46:22 pretty good.
46:26 Do you want insights on user generated
46:28 micro dramas, professionally produced or
46:31 both? Both.
46:34 Four. Are you interested in examples of
46:36 successful micro dramas and case
46:38 studies? Yes.
46:40 Five.
46:42 Should I research monetization
46:44 strategies? Well, yes, [ __ ] Yes.
46:50 Um, I'm going to go do this over on
46:53 Okay, that's starting now. I'm going to
46:54 do this over on Gen Spark as well.
46:59 Gen Spark. Uh, we'll we'll use the super
47:03 agent at GenSpark.
47:05 All right, we're going to paste in the
47:07 prompt. That was not the prompt. We're
47:09 going to go back here. Starting
47:11 research. Oh no,
47:15 that just ate my audio. Hang on a sec.
47:22 If anyone knows how to turn off the
47:25 setting that makes my iPhone
47:29 um hijack my audio every time
47:33 a new audio source comes up. Please let
47:35 me know. It's driving me [ __ ] crazy.
47:39 See the billions.
47:41 The new reality TV. All right, that's
47:43 doing its thing.
47:45 Here we are at GenSpark. Okay. Oh, I
47:48 need to get the prompt. Hang on.
47:57 Please go find me. Uh, turn this into a
48:01 compelling
48:02 presentation
48:06 I can use to educate myself.
48:13 All right, beautiful. Go. Let's see if
48:16 we got to answer some questions here. Oh
48:18 wait, I am in the wrong.
48:23 Is that off doing its thinging?
48:31 Okay, back to the video.
48:36 So whatever you have fragmented time you
48:37 watch. It's not really about the
48:39 quality, the cast, the story.
48:42 >> Ashue, we're going to go down such a
48:44 rabbit hole. I'm I'm glad you're here.
48:46 I'm glad you know something about it.
48:47 Here's
48:49 here's my kind of hope. Well, no, here's
48:52 my hope.
48:56 This is so weird and so niche that
48:59 people are going to miss it. Hollywood's
49:00 paying attention to it because there's
49:02 real money being made. Um, Hollywood's
49:06 going to likely take
49:09 what's working right now and copy it.
49:12 So, they're going to they're going to
49:13 create, you know, physical
49:17 shows
49:19 that have that are soap operas.
49:23 And so, that says to me that there's
49:25 probably there's probably a place to
49:28 innovate here. And I don't know what
49:30 innovation looks like yet. So, let's
49:32 let's just keep learning.
49:36 And I need I need some water. Story
49:38 >> is really about how effective you are to
49:41 grasp the audience within that second
49:44 and that's what gets people engaged
49:45 because it almost goes right into the
49:48 crux of the story wherever the drama is.
49:50 Doesn't require any effort on the part
49:52 of the user to just jump in and start to
49:54 watch. These are like
49:56 >> Okay. So wait. So so that's we've gotten
49:58 two little hints here. Um
50:02 so um micro drama
50:06 um what do we call it rules
50:13 micro drama wait microgram
50:17 micro drama
50:20 rules. Okay. Um
50:23 cliffhanger
50:25 every minute.
50:29 um
50:32 um
50:34 jump into the most dramatic
50:39 moments
50:40 of the story. Which makes sense. You
50:43 don't need all the exposition.
50:45 You don't you don't need that scene
50:46 where they're like, "Well, I tell you
50:48 what, there was there was a government
50:51 program in 1954 called
50:56 Project Mercury. Project Mercury was
50:59 where all of these documents originated.
51:01 What documents are you talking about?
51:03 Nobody knows anything about documents.
51:05 What are you talking about? Shut up. No,
51:07 you shut up. Right. You just go right to
51:10 the you shut up.
51:13 Okay. Micro drama based on US history
51:16 already written. Just need to break it
51:18 down. Nice. Okay. Good. Oh, good. It's
51:22 not about quality. No. So far, we don't
51:24 have any rules about quality. that this
51:27 could be an area of innovation is to
51:29 have it be high quality.
51:34 There was a project called Project Frank
51:36 the hot dog. He spoke about the weather.
51:38 Yeah.
51:42 Actually, actually Frank Frank was the
51:45 original micro drama, wasn't he? I just
51:47 we we were there way early. We we gave
51:50 up too soon.
51:51 >> You're tell nolla. Basically, when you
51:53 look at the genres, a lot of romantic
51:55 comedy, they have the vampire stories,
51:57 they have like the tycoon stories.
52:00 >> Unlike traditional big budget TV series,
52:02 micro dramas offer producers a lowcost,
52:05 highreward format that's fast to make
52:07 and easy to scale.
52:08 >> The streaming companies, a huge cost
52:11 center for them is content creation. For
52:14 a short form drama, you can get
52:16 intriguing content at a much lower cost
52:18 with a shorter production time, so you
52:20 can have more volume. The leading uh
52:22 apps can turn eight to 10 shows a month.
52:25 You're looking at like producing a 100
52:27 original micro drama per year.
52:29 >> They are usually taking unknown
52:32 >> 100 original micro dramas per year.
52:36 >> So think 20 episodes.
52:40 So basically an hour's worth of content
52:42 times 100. So that's every three days.
52:46 Every three every three days you're
52:48 dropping an hour's worth of content
52:51 broken up into three minute sections.
52:53 All right, got it. Fascinating
52:56 >> actors to play these parts. You're
52:58 looking at anything from top to finish
53:01 within two months versus a year and a
53:04 half.
53:04 >> China's micro drama market surpassed the
53:06 film industry's annual box office
53:08 revenue for the first time ever in 2024.
53:11 Part of microdrama's growth is also
53:13 attributed to the marketing strategies
53:15 geared towards their intended audience.
53:17 Typically women between the ages of 25
53:19 to 35.
53:20 >> They are able to produce it precisely
53:23 but also actually direct the marketing
53:26 to the audience. Everything is on data.
53:29 It's not just about content is the
53:31 precision in production and marketing
53:33 which is I think is is genius. actually
53:38 major players actually wanted to go
53:41 beyond China in the first place they
53:43 >> all right so let's just grab that as a
53:45 rule
53:48 women
53:51 25 to 35
53:54 which doesn't mean we need to do that it
53:56 just means that's what they're doing
53:58 that means there's opportunity like do
54:02 do we do a Gen X one gen X question Mark
54:07 the bitter the bitter micro drama
54:11 >> they looked at is US downloads of
54:14 microdrama apps in the US reached 10
54:16 million in April of 2025 an increase of
54:19 150% year-over-year while monthly active
54:22 users surged over 300% over the same
54:25 period.
54:26 >> Real short drama box and good short were
54:29 the top downloaded apps in the US for
54:32 micro dramas. Uh, they accounted for
54:34 >> Wait a Shoe. Tik Tok has amazing horror
54:37 videos, too. The whole congratulations,
54:39 you've been hired thing. I don't even
54:41 know that. I still have a picture of
54:43 Frank on my fridge. Frank is awesome.
54:47 Oh, man. That's hilarious.
54:51 It's a compelling and interesting hook.
54:55 Oh, it's made by AI, too. Okay.
55:01 for about 50% of the downloads in
55:04 year-to- date 2025.
55:06 >> Real Short, Drama Box, and Good Short
55:08 were unavailable to accommodate CNBC's
55:10 request. Wait, what were those
55:14 >> date 2025?
55:15 >> Real short, drama box, and good
55:19 real short, drama box, and good short.
55:21 Okay.
55:30 drama box.
55:38 Oh yeah, definitely soap opera e
55:42 drama box app. Do they have an app? They
55:45 have an app.
55:54 Episode two.
55:59 >> Didn't see that coming. Handsome guy.
56:03 Unexpected kiss.
56:10 >> Are you okay?
56:13 >> Okay.
56:21 Well, well, if it isn't at my perfect
56:23 innocent ex, what's the occasion?
56:27 Are you pregnant, too?
56:30 >> I'm not as efficient as you, Ryder. We
56:32 broke up what, 3 months ago, and Candy
56:35 is 6 months along. Impressive timeline.
56:39 >> Please. You couldn't keep a man, let
56:41 alone raise a kid.
56:44 Okay. So, another rule.
56:48 The writing's got to be horrific and the
56:51 acting's got to be worse. Okay. Got it.
56:57 It's bad. It's like bad Lifetime
56:59 Hallmark. It's like really bad Lifetime
57:02 Hallmark. Okay. Um
57:06 I just saw a standup comedian uh today.
57:10 She she was like she's like I got to get
57:12 stopping
57:14 my husband from what you know sitting
57:17 with me while I watch the Hallmark
57:19 channel. He asked really annoying
57:21 questions like haven't we seen this
57:23 before?
57:29 Yes, they are very addictive. Oh my god.
57:32 Let me we can we can we please find one
57:35 where it's just like not hard to watch.
57:40 Let's see.
57:42 Fake dating.
57:50 In the name of motherhood, a breath away
57:53 from forever. So these are these are
57:55 literally just trash novel titles.
57:58 That's like asking for a reality TV
58:00 show. That's good. There's occasionally
58:03 a reality show that doesn't suck.
58:07 This one got This one got uh what you
58:09 call it.
58:15 >> After 5 years of marriage, we're bound
58:17 for a divorce. The true love of your
58:19 life, Haley, has come back to you.
58:23 >> It's time for me to 5 years. You barely
58:27 touched me. Why tonight when I decide to
58:29 leave?
58:31 Throw it.
58:32 >> Come on. I really want this tonight.
58:42 >> Don't worry, sweetheart. I'll be there
58:44 soon.
58:45 >> Maybe I've just been delusional from the
58:48 very start.
58:54 >> I mean, honest to God, it's got the
58:56 production value of the AI learning lab.
59:01 Wait, whoever was it you Brandon that
59:03 said we're doing a micro drama here
59:04 nightly? Hey now,
59:10 but I mean the audio is horrible and the
59:14 lighting is horrible and the they're
59:17 pretty much just shut on iPhones.
59:20 I really want a hot pocket tonight, she
59:22 said. Yeah, exactly.
59:26 >> You want to watch the sunset today?
59:27 Let's go to the Late Moon Mountains. I
59:29 heard the view is incredible.
59:32 >> Late Moon Mountain Sunset. That was
59:35 supposed to be our spot.
59:37 >> Rowan, didn't you say you wanted to see
59:39 the sunset? Today, I'll take you to the
59:41 late moon mountain. I hiked every peak
59:44 in the city. This one has the best view.
59:48 >> Sure.
59:55 The number you have dialed is currently
59:57 unavailable.
59:57 >> All right. So, there's a cliffhanger.
1:00:00 There's a cliffhanger.
1:00:04 >> The number you have dialed is currently
1:00:06 unavailable. Please try again later.
1:00:08 >> I waited all day. You never came. Later,
1:00:11 I found out you were out of the country
1:00:13 chasing Haley.
1:00:14 >> He said he'd drop everything from me if
1:00:16 I asked.
1:00:21 Rowan, it'll be so dark after sunset.
1:00:23 Why don't you sleep over?
1:00:25 >> Sure, I will pack an overnight bag.
1:00:30 >> Is anyone else's soul aching?
1:00:40 The Daily Jank with Frank is the micro
1:00:42 news. Oh my god, I don't know if I can
1:00:46 watch this any longer. I don't think I
1:00:48 want to do micro dramas now. This is
1:00:51 painful. These are painfully bad.
1:00:56 >> Let's get a divorce.
1:00:58 >> Let's get a
1:00:59 >> I get there's got to be one here that's
1:01:01 not horrible. Right. Right.
1:01:06 Heartbeat alert.
1:01:09 Let's watch one of the Chinese ones.
1:01:10 Velvet Revenge.
1:01:12 This one's good. This could have some
1:01:15 drama in it.
1:01:30 The production value is better than the
1:01:32 Chinese ones
1:01:34 cuz they're spending real money on it.
1:01:45 They're at least using real cameras.
1:01:51 >> That's why I suggest we just make our
1:01:53 own. Anything we would make would be
1:01:56 better. Yeah. But like it would be
1:01:58 better, Source Camp, and then no one
1:02:00 would watch it. It's like we we do we do
1:02:03 something we're all happy with and no
1:02:05 one would watch it.
1:02:07 Um, what were the two apps called again?
1:02:09 One was called uh
1:02:13 real short and this one's called drama
1:02:15 box. And then the third one was called
1:02:19 good short. So let's go to good short.
1:02:22 And notice notice the interface is
1:02:24 identical to real to real short where
1:02:27 you've got the show here, the calendar
1:02:30 here, and then the first nine or 10 are
1:02:32 free and then all the rest are in a
1:02:36 behind a payw wall. So, so this is
1:02:39 totally this is totally the the the
1:02:41 crack model, right? Give them give them
1:02:44 a couple of bumps for free, get them
1:02:46 hooked, and then, you know, you show up
1:02:48 on Fridays with your with your stuff.
1:02:52 Watching this gives me confidence that I
1:02:54 can write a micro drama. Yeah, exactly.
1:02:57 That's Listen, this is this is why we're
1:03:00 This is why we're doing this, people.
1:03:01 All right. Good. What was it? Good
1:03:03 short.
1:03:06 Good short.
1:03:08 Let's see if this uh copied the
1:03:12 interface as well. Good short.
1:03:15 And then we'll go look at our deep
1:03:16 research in a second.
1:03:22 This time I choose Mr. Mafia, Angel's
1:03:25 Masterpiece, Blood and Bones of the
1:03:28 Disowned Daughter. [ __ ] BFF, it's your
1:03:32 turn to pay. I'm the mafia girl boss and
1:03:35 he's my man. Blind date with Mr. Meant
1:03:38 to be trapped and redeemed by his love.
1:03:49 Oh
1:03:51 yeah, this is uh let's go with
1:03:56 a blind date with Mr. Meant to be. We
1:04:00 watch for free.
1:04:02 Look, same interface. These guys went
1:04:05 crazy and they actually put thumbnails,
1:04:09 right? And then the other thing I notice
1:04:12 is um this is a rule we should write
1:04:14 down. Um,
1:04:19 when you introduce character,
1:04:24 you put their name and their
1:04:28 relationship
1:04:31 on screen. So, so that's actually kind
1:04:35 of interesting. So, the the the
1:04:38 relationship.
1:04:39 So, this is uh Lola's mom. Jessica
1:04:42 Grant, Lola's mom.
1:04:46 all of the exposition. You just you
1:04:49 don't need it, right? You don't need the
1:04:51 thing like, "Hey, mom, how are you
1:04:52 doing?" You establish their home life
1:04:54 where they've got a a normal
1:04:56 relationship or a dysfunctional
1:04:58 relationship. You don't need that. You
1:05:00 just jump right in. This is Lola's mom.
1:05:10 >> Miss Gwen, it's for your daughter's
1:05:11 good.
1:05:12 >> She'll be fine. You can't take my Lola
1:05:14 away from me. Let go of me. You can't
1:05:18 take my daughter away from me. She's all
1:05:20 I have. Please, please, just I would
1:05:22 never do anything to her if it was Max.
1:05:24 >> Ma'am, you're not able to take care of
1:05:26 her. It's for her own good.
1:05:34 >> How can you do anything to me? She's all
1:05:36 I have.
1:05:37 >> Wow. Um, listen. I've done some bad
1:05:41 acting on this channel.
1:05:44 Please, please, please tell me it hasn't
1:05:48 been this bad.
1:05:55 Wow. Wow. Wow. Wow. Okay, let's go to
1:06:02 the time I choose Mr. Mafia.
1:06:07 rumor is that hardcore is tanking and
1:06:09 your husband is fighting for divorce. Is
1:06:11 it true?
1:06:11 >> Sources say you don't have much time
1:06:13 left. What's your response? Who's going
1:06:14 to steer the sinking hardcore? Miss
1:06:19 >> I don't What are you talking about?
1:06:21 >> Out of my way.
1:06:26 >> I told them.
1:06:26 >> You told them what?
1:06:27 >> That you signed everything over to me.
1:06:30 You don't remember. Every dime, every
1:06:33 share, it's all mine. And now I gave it
1:06:36 all to Cammy. Consider it payment for
1:06:40 what you did to her. I
1:06:41 >> I don't understand. What did I do to
1:06:43 her?
1:06:43 >> You know what you did? You stole Victor
1:06:46 from me. You ruined my life, Stella.
1:06:48 >> I stole you? I drew your wife.
1:06:53 >> That's a wife. We haven't been husband
1:06:55 and wife for quite some time. Take a
1:06:58 look.
1:06:59 >> That That's impossible. I
1:07:01 >> Somebody's being gas lit. Okay, hear me
1:07:05 out, Kyle.
1:07:07 And you might just have a chance. My
1:07:09 eyes are bleeding.
1:07:11 I'm going to need another piece of pie
1:07:13 for this. Listen, I understand. Frank
1:07:16 kicks micro drama's ass.
1:07:19 Tik Tok pin. Yes, but your bad acting
1:07:22 was done on purpose. Well, that's a good
1:07:24 point.
1:07:27 Wow. Wow. Wow. Wow. Um, okay. Wow. Let's
1:07:33 go look at research. Let's Jesus Lord.
1:07:37 Multitasking. Uh, did this give us a
1:07:39 report? It did. Okay.
1:07:44 And did this give us a report? Yes, it
1:07:46 did. Okay. Show this tab instead. View
1:07:49 and export. Uh, view in a new window.
1:07:55 Place slides.
1:07:59 Show this tab instead.
1:08:03 Oh, I lost audio, but that's okay. Tik
1:08:06 Tok view error.
1:08:09 Yeah.
1:08:11 Okay. The Micro Drama Revol revolution.
1:08:14 A complete production guide for founders
1:08:17 and producers. Mobile first 26 billion
1:08:21 market. AI powered.
1:08:25 Okay.
1:08:28 What are micro dramas? Ultra serialized
1:08:30 1 to 3 minutes each 60 to 90 episodes
1:08:34 per season.
1:08:39 Bingeable cliffhanger driven
1:08:41 datainformed iteration.
1:08:44 Yeah, this is a Gen Spark deck.
1:08:48 Key characteristics 9 by6 one to three
1:08:50 minutes that we all knew.
1:08:53 Okay. Okay, this is actually important.
1:08:56 So, Global XC China is the blue line.
1:09:00 So, that's Global XChina. So, 2025,
1:09:05 we're at 3 billion
1:09:09 in non-China. China
1:09:13 in 2025 is at 12 billion.
1:09:17 That jives with what we saw in that
1:09:18 other report. What's the green one? Oh,
1:09:21 green's China. Oh, purple is total
1:09:24 total. Okay.
1:09:26 So, China's ahead and looks like they're
1:09:28 going to grow faster.
1:09:30 But let's see for the next so 2026
1:09:34 seven8
1:09:36 the U non-China in 26 is going to go to
1:09:43 5 billion 6 billion 8 billion.
1:09:56 I'm telling you, vibe coding up one of
1:09:58 those sites might be the thing to do.
1:10:03 Um
1:10:06 1080 by 1920
1:10:09 burned in captions high contrast color
1:10:12 grading primary device smartphone
1:10:15 portrait only
1:10:20 romance CEO secret air contract marriage
1:10:24 enemies to lovers revenge melodrama
1:10:27 family dramas supernatural romantic see
1:10:31 emerging
1:10:41 status gaps, moral outrage, wish
1:10:44 fulfillment,
1:10:45 rapid reversals, high stakes romance.
1:10:49 Oh, those are the top performing themes.
1:10:52 That's fascinating.
1:10:56 Story structure and writing techniques
1:10:58 setup. Oh, this is good. Setup 10 to 15
1:11:02 seconds. Pivot 30 to 60 seconds. Payoff
1:11:04 10 to 15. Cliffhanger left last 3 to 5
1:11:09 seconds. Joy Pury, I have a drama series
1:11:12 called Short Film Long Marriage on Tik
1:11:14 Tok, but it's not
1:11:16 getting views.
1:11:19 Well, apparently your acting's too good,
1:11:21 Joy. and your your your
1:11:25 cinematography and editing are clearly
1:11:28 um too good for for what I'm seeing
1:11:31 right now. You're not you're just not
1:11:34 cut out to be a micro trauma director.
1:11:40 Um key principles, economy, one goal,
1:11:44 one obstacle, one twist per episode.
1:11:48 Actually, all this is really good. We're
1:11:50 going to we're going to come back and
1:11:51 we're going to pull this all. We're
1:11:52 going to turn this into a custom GPT.
1:11:55 Hook early. Grab attention first three
1:11:58 seconds. High stakes. Okay. There's
1:12:00 budget allocation. [ __ ] this. Production
1:12:04 standard rate 100,000 to 300,000.
1:12:07 S-class 400,000 to 600,000. No, we're
1:12:10 going to do this for like 20 bucks.
1:12:16 We're going cheap bastard.
1:12:21 So, it's not even showing it to your
1:12:23 followers. Side hustle mimi. Tik Tok
1:12:25 right now I cannot get I can't get Tik
1:12:27 Tok to show any of my videos to anyone.
1:12:30 It is so bad.
1:12:33 It's so bad. And it like I have a it I
1:12:36 have a feeling it's got to do with if
1:12:37 you're not doing their stupid [ __ ]
1:12:39 games and selling [ __ ] on the Tik Tok
1:12:41 shop and you know doing their engagement
1:12:44 farming [ __ ] you're just getting
1:12:45 nothing. Sucks. Um, production timeline
1:12:50 6 to 8 week cycle. Casting locations,
1:12:54 scripts 1 to 30. Look development.
1:12:58 Week two, shoot 30 to 40 episodes. Week
1:13:02 three, rough cuts.
1:13:04 Week four. Okay, so this we could
1:13:07 reinvent.
1:13:09 Hollywood's big bet. Okay. Fox
1:13:11 entertainment equity stake in holy
1:13:13 water.
1:13:16 My my drama platform. I assume that
1:13:18 means micro drama platform.
1:13:20 200 plus vertical titles committed.
1:13:24 Disney Fox exploring micro drama
1:13:27 investments following market growth.
1:13:30 Strategic. Okay. Lessons from Quibby. So
1:13:32 Quibby spent 1.75 billion and blew it in
1:13:37 six months.
1:13:40 That was Jeffrey Katzenberg's thing.
1:13:42 Gamma time Billblocks venture 14 million
1:13:45 raised from investors series
1:13:48 from established creators. The
1:13:50 established creators thing is
1:13:51 interesting. Microco Brungrade
1:13:55 Rovener Hollywood le vertical studio
1:13:57 network of experienced executives. I
1:14:00 should reach out to my buddy Gordon
1:14:01 Patterson.
1:14:03 Real short drama box. My drama and
1:14:06 Vigloo. My drama premium Fox Backed
1:14:10 pipeline 200 title commitment. What's my
1:14:13 drama?
1:14:19 AI powered production tools,
1:14:23 writing and script, pseudoite, beat
1:14:26 expansion,
1:14:28 visuals, midjourney, stable fusion,
1:14:30 Leonardo, audio and video, Hey Gen,
1:14:33 dubverse
1:14:36 cost reduction 75%.
1:14:40 Cling pica luma. All right.
1:14:50 Monetization models. Free episodes.
1:14:52 First three to five episodes free. Pay
1:14:56 per episode. Virtual coins for unlocks.
1:15:00 Adree early access ads. Interstitials
1:15:07 H
1:15:11 90-day action plan. So, in 90 days, we
1:15:14 could start a studio. All right, that's
1:15:15 it. All right, let's go grab
1:15:23 I don't care about that. I don't care
1:15:25 about that. Here, story lines.
1:16:12 writing tips. Okay. The nice thing about
1:16:17 having chat GPT
1:16:21 is that we can Oops.
1:16:25 Um,
1:16:28 it can do all this
1:16:31 detail access denied.
1:16:36 Equity stake in Holy Water. Let's go
1:16:38 look up Holy Water.
1:16:42 Holy water micro drama.
1:16:52 So Fox just invested in this thing.
1:16:56 Hollywood 2.0 starts here. Tech company
1:17:00 reshaping entertainment. From books to
1:17:02 audio books, interactive stories to
1:17:04 video series. We We build worlds you can
1:17:07 explore and personalize. See, this looks
1:17:10 interesting to me.
1:17:14 If indeed they're doing what they're
1:17:16 saying they're an AI first entertainment
1:17:18 network. Okay. Our vision, our mission,
1:17:21 Fox Plus, Holy Water, Holy Water and
1:17:24 Time Square. All right. So, they're
1:17:26 spending some of their investment.
1:17:29 AI shorts.
1:17:35 Okay. Look at the look at the style
1:17:37 here. They're doing really interesting
1:17:38 animation styles. Right. So that's
1:17:41 straight out of midjourney. That That
1:17:43 looks like MidJourney right there.
1:17:46 All right. View more.
1:17:49 Can we watch this? Yes.
1:18:36 This is more our style.
1:19:03 All right. So, that's a 2 minute 26
1:19:07 second. Um, that's a voice over with
1:19:11 just cool animation and story. So,
1:19:14 that's interesting.
1:19:18 Holywaters AI makes synthetic con
1:19:20 synthetic content for its video
1:19:22 streaming app.
1:19:25 The trans media tech company. God, Trans
1:19:27 Media was the big rage 10 years ago.
1:19:36 View on the app store. Is it called Holy
1:19:38 Water? Oh, my drama. Oh, okay. So, my
1:19:42 drama is Holy Water. Got it.
1:19:55 Oh, and I guess you you buy the series.
1:19:59 So, it's inapp purchases.
1:20:06 Fascinating.
1:20:08 It's really fascinating, people. I got
1:20:10 to tell you, it's really fascinating.
1:20:12 There's a whole world. There's a whole
1:20:13 world out there scooping up the millions
1:20:18 making shitty videos. So
1:20:22 we
1:20:24 we too can make shitty videos. We have
1:20:27 the skills.
1:20:30 Joy Party tag group seven. That's all
1:20:33 the rage right now.
1:20:36 Um,
1:20:42 all right. Oh, that deck. Someone was
1:20:44 asking about the deck. Yeah, I just did
1:20:45 a I just did a prompt in GenSpark and
1:20:48 said, "Go do go do research for me for
1:20:52 uh
1:20:54 micro dramas." All right, let's go look
1:20:56 at this. Wait, where?
1:21:06 Hang on. Did I lose my share? I did.
1:21:12 What the [ __ ] What the [ __ ] there? Chat
1:21:14 JP Ty.
1:21:17 Okay.
1:21:20 Producing micro dramas formats. Micro
1:21:22 dramas are Okay, that we already knew.
1:21:25 behind the scenes,
1:21:29 drama box, good short, short max, flick
1:21:32 reels,
1:21:34 all of which use vertical video players
1:21:36 and mobile friendly interfaces.
1:21:38 Movie.com.
1:21:40 Notably, while many assume Tik Tok is
1:21:42 the main home of micro dramas, recent
1:21:45 analysis shows YouTube with shorts
1:21:47 actually commands a higher share of
1:21:49 micro drama viewership in some markets.
1:21:52 However, social platforms mostly act as
1:21:55 marketing funnels. Microdrama studios
1:21:58 often post teaser clips or early
1:22:00 episodes on Tik Tok.
1:22:04 Story lines and genres. The most
1:22:06 successful micro dramas tend to lean in
1:22:08 to sensational melodramatic story lines
1:22:11 that hook the viewer quickly. Soapy
1:22:13 romance and melodramatic and melodrama
1:22:16 dominate the genre.
1:22:19 Um, the billionaire sex addict and his
1:22:23 therapist.
1:22:32 Oh my god, the titles.
1:22:40 He got a boner and she didn't mind.
1:22:43 Jesus Christ.
1:22:49 The tone is typically highly emotional
1:22:52 and exaggerated.
1:22:53 The um interesting micro drama boom has
1:22:58 revived certain story elements that
1:22:59 Hollywood had moved away from. One
1:23:02 executive put it, micro dramas lean into
1:23:04 the fandom for classic soap operas,
1:23:09 even for younger audiences. Um,
1:23:24 you get a cliffhanger every 1 to 3
1:23:25 minutes.
1:23:30 Professionally produced micro dramas
1:23:32 often made by small studios for
1:23:34 dedicated apps.
1:23:36 So, yeah. So, it looks like it looks
1:23:38 like what these companies are doing is
1:23:41 putting together a website, putting
1:23:43 together an app, putting in a credit
1:23:45 system, right? Where where you're not
1:23:48 subscribing to the whole thing. You're
1:23:50 just buying credits, right? So, you buy
1:23:53 1,500 credits
1:23:55 and then you can watch 10 for free and
1:23:58 if you want to watch the the ones after
1:24:00 that, you spend your credits.
1:24:04 It's kind of brilliant. So, you know,
1:24:07 Joy Perty, I mean, maybe the maybe the
1:24:09 trick is don't don't rely on Tik Tok to
1:24:12 monetize it.
1:24:17 Maybe the AI salon opens a studio.
1:24:22 Um,
1:24:24 user generated micro dramas in the pure
1:24:27 sense of amateur creators posting story
1:24:29 cals are less common on these dedicated
1:24:32 apps. By design, most micro drama
1:24:35 content is professionally scripted and
1:24:37 produced. However, user creativity still
1:24:40 plays a role in the ecosystem. Many
1:24:42 micro dramas sh start shart they do
1:24:46 shart
1:24:48 as popular user written fiction online
1:24:52 i.e. web novel platforms or Wattpad
1:24:55 style sites which get adapted into short
1:24:58 video series. In a way, user generated
1:25:01 IP provides the raw materials for
1:25:04 professional micro dramas to to
1:25:06 leverage, steal. For example, some Tik
1:25:10 Tok creators post comedic or dramatic
1:25:12 skits in episodic form, effectively
1:25:15 making their own mini drama series for
1:25:16 followers. A few such grassroots series
1:25:20 have gained traction, though they tend
1:25:23 to be one-off viral sensations rather
1:25:26 than sustained soap operas. The rise of
1:25:28 easy content creation tools may boost
1:25:31 this area. So what this is saying to me
1:25:34 is right now
1:25:38 usergenerated content that doesn't suck
1:25:42 is hard to f is this is a massive
1:25:46 opportunity
1:25:49 because if you can do something that
1:25:50 resonates um
1:25:54 yeah something there one early
1:25:56 experiment in India called raftar was
1:26:00 built as the country's first AI
1:26:01 generated micro drama demonstrating how
1:26:03 a single creator could use generative
1:26:06 tools to produce a short series of in a
1:26:08 fraction of the usual time. While
1:26:10 professional studios currently dominate
1:26:13 the line between Yeah. Listen, the the
1:26:15 the minute we can start doing uh we can
1:26:18 start prompting one to three minute
1:26:21 complete stories
1:26:23 with character consistency.
1:26:26 Um
1:26:34 that said, Hollywood's embrace is
1:26:35 cautious. Skeptics within the industry
1:26:37 point out that while the potential
1:26:40 cringe factor of the current micro drama
1:26:43 content, um low production values,
1:26:46 bizarre plot lines, uh reliance on
1:26:49 inexperienced actors can clash with
1:26:51 Hollywood's high polish brand. Yeah, no
1:26:54 [ __ ] Executives also note that the
1:26:56 economies are very different. A micro
1:26:58 drama feature length might cost a few
1:27:00 hundred,000 where a single episode of an
1:27:02 HBO level show can cost millions,
1:27:06 but that you're going to see start to
1:27:08 see that shift there. There will still
1:27:09 be productions that cost millions, but
1:27:12 you're going to start to see anyone who
1:27:14 wants to make one of these things can.
1:27:18 Um
1:27:25 role of AI in production
1:27:29 AI generated voice and localization.
1:27:31 Yep.
1:27:35 Post-p production is similarly being
1:27:37 accelerated by AI. AI video editing
1:27:40 software. Like I'm thinking dcript would
1:27:43 be really good for this cuz it
1:27:44 automatically does titles
1:27:46 and just quickly throw [ __ ] together.
1:27:50 None of them had titles. Titles I
1:27:52 noticed. They just start right in like
1:27:54 the only thing that's a title is the
1:27:56 thumbnail for the series. Each episode
1:27:58 is just there's no title. There's no
1:28:00 title sequence. There's no cold open.
1:28:05 Overall AI integration gives micro drama
1:28:08 producers a competitive edge.
1:28:13 All right. I don't think we need to read
1:28:15 the rest of that. Um, fascinating.
1:28:21 When did you say Grock will have longer
1:28:22 videos? First quarter. Well, apparently
1:28:25 they're going to have 15-second videos
1:28:28 soon with better voice.
1:28:31 Um,
1:28:32 you know, it's probably worth us going
1:28:35 to look at grock.com right now
1:28:39 or grock.ai. Grock.com. I think it's
1:28:42 grock.com.
1:28:50 Um,
1:28:53 let's see.
1:28:56 Video, we're going to go vertical.
1:29:02 Festivus is the the anti-microdrama.
1:29:05 Okay, that's good. So, before you get
1:29:07 out of here tonight, I know it's getting
1:29:08 late. I want to I want to play around
1:29:10 with Grock a little bit here.
1:29:13 Um December 26th and 27th, Ann Murphy
1:29:16 and myself are hosting the AI salon and
1:29:19 she leads AI are co-hosting or
1:29:21 co-producing AI festivist, AI for the
1:29:24 rest of us. So, you see the information
1:29:26 on screen. Um, get it in your calendars
1:29:29 now. Let your families know they're
1:29:31 either joining you for 24 hours of AI
1:29:35 programming or you're going to leave
1:29:37 them for 24 hours of AI programming.
1:29:40 It's it's going to be an incredible um
1:29:44 uh
1:29:46 24 hours over two days. Um, it's it's
1:29:49 Friday the 26th from 9:00 to 9 Pacific
1:29:52 and Saturday the 27th from 9:00 to 9:00
1:29:55 Pacific. Um, Ann Murphy, I don't know if
1:29:58 you're still here, Ann, but Ann had a
1:30:00 brilliant idea today to to take one of
1:30:02 the hourlong slots and do um a short uh
1:30:07 Sydney the musical that I'm working on
1:30:10 called Sydney uh do a short short
1:30:13 reading basically with actors and play
1:30:16 some of the songs. So, that's something
1:30:18 that that we might do. Um, I thought
1:30:20 that was a really fun idea. Uh, it might
1:30:22 be a little too much to get together
1:30:24 that quick, but we'll see. Actors tend
1:30:27 to be willing to do work and so maybe we
1:30:31 do that. Um,
1:30:34 so come to Fest of Us. All right. Um,
1:30:37 and yeah, it's if uh one to three
1:30:40 minutes is a micro drama, 24 hours over
1:30:44 36 over two days is a is a maxi drama.
1:30:51 Okay. So, let's do this is going to be a
1:30:53 vertical thing. So, let's do um
1:31:00 a young woman
1:31:04 on FaceTime
1:31:06 with her best with her
1:31:10 BFF
1:31:13 um complaining
1:31:17 about how
1:31:20 Jimmy
1:31:23 um
1:31:28 got a little drunk
1:31:35 and was making out with Sally.
1:31:46 Uh the BFF
1:31:49 is a brunette.
1:31:52 Uh,
1:31:55 and
1:31:58 let's see. Let's give her a name. Let's
1:32:01 call her Jessica. Jessica, a young woman
1:32:05 on FaceTime.
1:32:07 The BFF is a brunette and Jessica
1:32:11 is a red head.
1:32:15 They are both This This will be good.
1:32:19 They are both um soap opera pretty.
1:32:27 They are both soap opera pretty
1:32:30 but can act. Okay. But can act. Okay. Um
1:32:35 let's see. Jessica's
1:32:37 face
1:32:39 um takes up uh let's see. Jessica's face
1:32:46 is in the little window.
1:32:50 and her BFF is in the big window
1:32:56 in FaceTime.
1:32:59 Um
1:33:03 uh am I making a video here? Did I did I
1:33:06 What did I say I was making? I think I
1:33:08 said I'm making a video in the big
1:33:10 window.
1:33:14 Let's see. Um,
1:33:18 let's say the BFF's
1:33:22 background is
1:33:25 Central
1:33:28 Park
1:33:29 in New York City and Jessica's
1:33:40 is a
1:33:43 clean
1:33:45 office,
1:33:48 a clean, professional office,
1:33:56 and she has to whisper.
1:34:00 Okay. Tik Tok question about actual AI.
1:34:04 Does he ever do local models? Um I don't
1:34:08 spark not because I don't want to um but
1:34:12 because
1:34:13 um
1:34:18 like
1:34:20 this channel I used to I used to keep
1:34:22 track of all of the commercial models
1:34:26 and then I just couldn't do that. Like
1:34:28 there's too much is changing too fast.
1:34:31 the open-source and and locally
1:34:34 installable LLMs are like 10 times they
1:34:40 move 10 times faster. There's 10 times
1:34:42 more of them. There's all sorts of
1:34:44 nuance to them. They all require a fair
1:34:47 amount of um sort of technical resource
1:34:51 and and consistency which I don't have.
1:34:55 I'm just more run and gun. I'm not a
1:34:58 good person to manage those. That said,
1:35:01 um,
1:35:03 Replet
1:35:06 Replet just announced
1:35:08 that the Replet agent now, um, they
1:35:11 basically have all of the models, all of
1:35:14 the lo like all of the open- source
1:35:17 models are now available without APIs
1:35:20 just in any any replet app that you want
1:35:22 to make. Um, so Brent,
1:35:28 Tony Robbins inspired. Where's What did
1:35:30 Brent say?
1:35:35 I think it'll be a great idea to do
1:35:36 local models. Listen, I think I think
1:35:39 local models are huge. Um, I just I
1:35:41 don't do them in here because they're
1:35:42 just too kept. Uh, oh, Brent tomorrow
1:35:44 about learn. Yeah, let me let me see if
1:35:47 we can get a video here. Let's let's see
1:35:49 how Grock does with this video.
1:35:58 Oh, this one's good.
1:36:02 Make video.
1:36:10 Can you elaborate on how replet works?
1:36:13 I can. Hang on a sec. Let's just see if
1:36:15 this
1:36:18 see if we get words.
1:36:30 I'm going to do
1:36:34 recommend and I just don't know what I'm
1:36:36 going to do.
1:36:40 That's recommend. And I just don't know
1:36:42 what I'm going to do.
1:36:46 That's recommend. And I just don't know
1:36:48 what I'm going to do.
1:36:52 does recommend.
1:36:53 >> I can't believe Jimmy got a little drunk
1:36:55 and was making out with Sally. It's such
1:36:57 a mess. That's awful. What are you going
1:36:58 to do?
1:36:59 >> I can't believe Jimmy got a little drunk
1:37:01 and was making out with Sally. It's such
1:37:03 a mess. That's awful. What are you going
1:37:05 to
1:37:06 >> Why Why are they making out while they
1:37:08 talk about Jimmy? Why? Why?
1:37:12 Okay. So, tomorrow uh at 4 pm Eastern
1:37:15 time, Brent Peterson, if you go to
1:37:18 community.thesalon.ai,
1:37:20 you should join it for one thing. Um you
1:37:23 should also join the mastermind there.
1:37:25 If you want to watch the um replay of
1:37:28 the the kickoff
1:37:30 um of the mastermind practice lab that
1:37:33 happened this week, it was really quite
1:37:34 remarkable. That replay is available for
1:37:37 mastermind subscribers. And every
1:37:40 Thursday at noon Eastern, um you get to
1:37:43 come in and work with us to design your
1:37:45 own daily practice. It's it's going to
1:37:47 be quite quite powerful. The the first
1:37:50 uh the first meeting was really really
1:37:52 really quite good, I thought. Um
1:37:55 tomorrow for free, Brent Peterson is
1:37:58 teaching. I think he's doing a two-hour
1:38:00 LOL, a learn out loud, um about MCPs and
1:38:06 um and NADN, basically creating
1:38:09 automations that leverage MCP servers.
1:38:12 So within chat GPT or within Claude, you
1:38:16 can be calling automations that you
1:38:18 make. And he's he is [ __ ] brilliant.
1:38:23 And if you want to get if you want to go
1:38:26 into a little bit of the deep end, um
1:38:29 it's going to be a really powerful
1:38:31 couple of hours. Um he's wicked smart.
1:38:34 He's doing amazing stuff and it's really
1:38:36 generous of him to do that. So if you go
1:38:39 to community.thesalon.ai
1:38:42 uh and look up the LOL tomorrow, Brent
1:38:45 Peterson about NADN and uh and MCPS. Can
1:38:50 you elaborate on how replet works? So,
1:38:55 there are a handful, well, there's
1:38:58 probably, I don't know, [ __ ] 20 of
1:39:00 them at this point, but but the major
1:39:02 ones, there are some major platforms
1:39:04 that allow you to do what's called Vibe
1:39:06 Coding. Replet uh used to be a place
1:39:09 where you could run code and do things
1:39:11 like that. And they've since created a
1:39:12 thing called Replet agent. And Replet
1:39:15 agent is a vibe coding app where you can
1:39:18 just describe in English what you want
1:39:20 it to build and it will do the coding
1:39:22 for you. There's another one called
1:39:23 Lovable. There's another one called
1:39:25 Cursor. There's another one called Bolt.
1:39:27 Um there's uh what am I missing? Oh, uh
1:39:32 Google has AI Studio. If you go to AI
1:39:34 Studio.google.com
1:39:37 and click on their build tab, that'll
1:39:40 take you into that vibe coding
1:39:41 environment. Um
1:39:44 most of them require you to do a fair
1:39:47 amount of connecting of
1:39:50 databases and user authentication
1:39:53 things. Lovable is very very
1:39:56 userfriendly. I would say Replet is the
1:39:58 second most userfriendly and Replet just
1:40:02 announced this new thing that they've
1:40:06 they they're basically hosting all of
1:40:08 the models like all of the open-source
1:40:11 models all that sort of stuff. So if you
1:40:13 want to use some you know seeddream
1:40:17 video generation model and you don't
1:40:20 feel like installing it yourself you can
1:40:22 just build that into your application on
1:40:24 replet agent. So just just go to replet
1:40:27 agent and literally just go there like
1:40:31 find replet agent. Go to replet.com or
1:40:33 replet.ai whatever whatever it is. I
1:40:35 think it's replet.com. Um click on agent
1:40:38 and then just describe an app you want
1:40:40 it to build and it'll start building it
1:40:42 for you. It'll it'll blow your mind.
1:40:43 It'll take I don't know 5 10 minutes to
1:40:46 build something and then you'll get
1:40:48 something really impressive out of the
1:40:50 gate and then after that to try to get
1:40:52 it to work good it will be maddening and
1:40:55 you will want to throw your computer out
1:40:56 the window. Um that's vibe coding right
1:40:58 now. What are we watching? What we're
1:41:00 watching right now? Oh what what we're
1:41:02 watching right now is me. The other
1:41:04 thing is um I just created a uh a video
1:41:08 in Grock.
1:41:11 Um weekend homework. Um here's here's
1:41:14 some weekend homework. So one is
1:41:17 um if you're
1:41:19 if you're a member of the mastermind in
1:41:22 the AI salon um and didn't get a chance
1:41:24 to join the practice lab this week,
1:41:27 please go watch the replay of that uh
1:41:31 and join us next Thursday. Um, if you're
1:41:33 not a member of the mastermind, I
1:41:35 strongly recommend for the next month
1:41:37 and a half. It's 20 bucks a month for as
1:41:40 long as you keep your subscription act
1:41:42 active. It's going that price is going
1:41:44 up the 1 of January. Um, so you can get
1:41:47 in at the lower price, which 20 bucks is
1:41:50 like a pizza, right? So it's not that
1:41:51 much money um to get in to design your
1:41:57 daily practice around AI. Um, it's a
1:42:01 10-week cycle that's just going to keep
1:42:03 looping. So, we've got a kickoff session
1:42:06 that happened this week and then we've
1:42:07 got nine sessions of the framework of
1:42:10 the mastermind practice um where where
1:42:13 you're going to be designing your daily
1:42:15 practice with AI.
1:42:25 All right. Can we have some Festivus
1:42:28 related homework?
1:42:30 Yeah. So, here's some Festivus related
1:42:32 homework.
1:42:35 Um, if you know anyone, so this is a
1:42:38 request. This is a request. If you know
1:42:41 anyone in the press, if you know anyone
1:42:43 who might write about Festivus. So,
1:42:45 Festivus is coming up the weekend
1:42:48 between um the holidays and New Year.
1:42:52 We're going to have probably more than
1:42:54 30 speakers over 24 um hours on those
1:42:58 two days, Friday and Saturday. It's free
1:43:00 for anyone. Last year we had 2500 people
1:43:03 show up. We averaged 540 people per hour
1:43:07 for for for a sustained 24 hours. It was
1:43:10 astounding. Um it was a lot of fun.
1:43:13 People, you know, it it changed we we
1:43:16 actually changed a lot of lives. So,
1:43:18 we're looking to get uh stories written
1:43:21 about Festivus before we get there. So,
1:43:23 if you know anyone in the press or know
1:43:24 anyone with a blog or know anyone with a
1:43:26 podcast, um let myself or Ann Murphy
1:43:29 know. The other thing is if you know
1:43:32 anyone, if you work for a big company or
1:43:34 if you know anyone that works for big
1:43:35 companies that might want to sponsor
1:43:36 Festivus, we're looking for sponsors.
1:43:39 Our goal is to raise $50,000 in
1:43:41 sponsorships this year. Um I'd like it
1:43:43 to be a hundred,000. I'd like us to have
1:43:46 like a a real budget where we can do
1:43:49 real stuff and real advertising and get
1:43:52 a lot of people there. It's going to be
1:43:53 an amazing amazing event and we're
1:43:55 looking for support and visibility. All
1:43:58 right, so that's that. If there's anyone
1:44:00 that you are passionate that should
1:44:04 speak at Festivus, reach out to myself,
1:44:07 producer Brandon, or Ann Murphy. Okay.
1:44:11 Um
1:44:13 yeah, if if if um that's a good point an
1:44:15 said, you know, even if you work for a
1:44:17 medium-sized company or even a small
1:44:19 company and you want you want visibility
1:44:21 and you want, you know, visibility
1:44:23 adjacent to some of the most talented
1:44:26 people doing AI today. Um it's it we've
1:44:30 got lots of different levels of
1:44:31 sponsorship. Okay, so we've got big
1:44:33 ones, we've got small ones. So So just
1:44:36 reach out. That would be great. Um, so
1:44:39 there's the mastermind, there's
1:44:41 festivist, and then what I would say is
1:44:43 just because of this micro drama thing,
1:44:44 I would say think about a daily
1:44:47 practice, think about who you are, what
1:44:48 your values are, um, what you what
1:44:52 change you want to make in the world,
1:44:54 and then if you had fun with this micro
1:44:56 drama thing, if you've had any ideas,
1:44:58 start running down that rabbit hole and
1:45:00 just start exploring it. I just I feel
1:45:01 like there's massive opportunity there.
1:45:04 Um, may not be anything there, but just
1:45:07 feels to me like there's there's smoke,
1:45:10 and where there's smoke, there could be
1:45:11 fire. All right.
1:45:14 Beautiful. Fantastic.
1:45:17 All right. Um,
1:45:25 can you build an app really quick that
1:45:27 brings together top ranked TV shows from
1:45:29 a streaming platform? You know, it's
1:45:31 funny. I built one of those.
1:45:37 I didn't finish it, but I started it.
1:45:39 Hang on. I think I did it on Lovable.
1:45:46 lovable.dev. Tab. Yes. Tab.
1:45:56 DNA. Critter Lab. Bergman. Purpose AI
1:46:00 forge. Prompt walk gallery project
1:46:03 cardboard
1:46:07 content farm. Oh, that's from the
1:46:09 community. Let me flip over to my
1:46:12 account.
1:46:16 Reddit romance grass grow
1:46:20 AI asteroids. The angle. Oh, that was
1:46:22 pretty cool. I like the angle. That was
1:46:24 a cool news story. Story frame mosaic.
1:46:28 What was that?
1:46:34 Show more.
1:46:49 Lost your share. Tik Tok question. Kyle,
1:46:52 have you heard of marble? I have not.
1:46:54 What is it? Is it a vibe coding thing?
1:47:07 Show more
1:47:10 vibe rescue cinema CRM.
1:47:25 Um, so but here's here's how I would do
1:47:28 it. But if I were going to vibe code
1:47:29 this, you can prompt it faster than I
1:47:31 can find it. Yeah. If I were going to
1:47:32 vibe code this, I would do this. I'd go
1:47:35 um let me see if I can talk to it.
1:47:43 Oh, god damn that thing.
1:47:53 Okay, can you hear me?
1:48:00 God damn that thing. Okay, let's see.
1:48:02 Um, I want to make a
1:48:06 an
1:48:08 OTT
1:48:10 um show
1:48:13 uh TV show TV show
1:48:17 listing site
1:48:20 that
1:48:23 I can register
1:48:26 my register
1:48:29 my subscriptions. ions
1:48:32 and it only shows me shows
1:48:37 that I can actually
1:48:40 watch.
1:48:42 I don't want to know about shows I don't
1:48:49 have access to.
1:48:51 Right. That's my personal frustration. I
1:48:54 don't know if that's yours, but like
1:48:55 that prompt like that's what I'm going
1:48:57 to put in.
1:48:59 If you want to use lovable in a more um
1:49:04 in a more efficient way, generally what
1:49:07 I would do is I would go to chat GPT and
1:49:10 describe what I want in chat GPT and let
1:49:13 it Oh, Marble is World Labs. Yeah, I did
1:49:15 go to Marble. Sorry. I I have gone to
1:49:17 Marble. So, Marble's interesting. Um so,
1:49:20 we'll let we'll let lovable just vibe
1:49:23 this thing up. Um how do we learn more
1:49:25 about sponsorships?
1:49:27 Where do we direct folks? Um, reach out.
1:49:31 So, come to the AI salon and DM uh
1:49:35 Brandon Tid
1:49:42 and I'm trying to think and do you do
1:49:44 you want people to DM you on on the AI
1:49:48 salon
1:49:50 an or do you want do you want it that
1:49:51 she leads
1:49:53 if you're still here?
1:49:56 Yeah. marble.worldlabs.ai.
1:49:58 I think she left. Okay. Um, just DM
1:50:01 Brandon Tid or myself, Kyle Shannon, on
1:50:04 the AI salon if you're interested in
1:50:06 sponsoring and we'll get you connected.
1:50:08 Um, that would be great. Thank you. Um,
1:50:13 we we can I can hop over to World Labs
1:50:15 quick. Marvel.worldlabs.ai.
1:50:27 Um, it's kind of shitty, but it's
1:50:32 getting better. So, World Labs initially
1:50:36 was um
1:50:40 what they would do is they would create
1:50:42 Oh, yeah. I've got to share this tab.
1:50:43 Hang on a sec.
1:50:46 What they would do is they would create
1:50:49 um they would create a world and then
1:50:52 they would map it to the inside of
1:50:54 sphere and you'd be sitting at the
1:50:56 center of the you could turn around and
1:50:58 look left and right and up and down.
1:51:01 Cannot create properties of undefined
1:51:04 sign in with password. Good lord, come
1:51:08 on. Okay, here we go. Can I create?
1:51:11 Yeah. Okay. So,
1:51:14 you are crispier than fried bacon right
1:51:16 now. I know. I am. I know. Um
1:51:20 cuz I didn't I didn't have any water cuz
1:51:24 I forgot my water. Midjourney.
1:51:28 Um let's just We'll just go find a world
1:51:30 in midjourney.
1:51:40 All right. Here's some worlds.
1:51:44 Yeah, that's a Is that a good one? No,
1:51:47 let's do
1:51:53 Oh, I'm not sharing that, am I?
1:51:58 Audio's been lost. That's just a [ __ ]
1:52:01 mess. Well, this one's kind of cool. All
1:52:03 right, let's let's download this image.
1:52:08 So, there's a weirdass image.
1:52:12 So, now I'm going to go here. Let's see.
1:52:14 For best results, add images.
1:52:18 So, download.
1:52:23 Okay, there's our image.
1:52:26 Let's share this tab. And then I'm going
1:52:29 to say um a surreal
1:52:33 um office from a dystopian
1:52:38 future.
1:52:39 And I'm going to say create.
1:52:42 And then it's now going to take this
1:52:44 image and turn it into a 3D world that
1:52:46 we can navigate. What this site used to
1:52:48 do is create a sphere. It would map an
1:52:50 image to the inside of a sphere and you
1:52:52 could turn around. What it attempts to
1:52:54 do now is create the g geometry of the
1:52:57 world based on the image. And so it's a
1:52:59 bit more navigable than it than it used
1:53:01 to be, but you still kind of find the
1:53:03 edges of the world really quickly and
1:53:05 and fall out. There's no collision
1:53:06 detection, things like that. Um, so it's
1:53:10 a bit of it's a bit of a mess still, but
1:53:12 you know, these these things are going
1:53:13 to get better probably in 2026. I
1:53:16 thought we might see these in 2025, but
1:53:18 it was kind of low. Uh,
1:53:22 let's see. Keep creating.
1:53:26 Wait. Everything you've made.
1:53:30 Is this Is this building this? I don't
1:53:34 know. Here's here's one I did yesterday.
1:53:39 This is I did like a 70s car concourse.
1:53:44 And so you can, you know, you can
1:53:47 navigate your way through
1:53:49 through the space.
1:53:53 I forget what up and down is. Is it?
1:54:02 Hang on.
1:54:05 Return to origin.
1:54:07 Controls up and down. E and Q.
1:54:13 Oh yeah. E and Q. Okay. Yeah. Yeah.
1:54:15 Yeah.
1:54:28 And then if I go E, I go up,
1:54:32 I can look down. See how it gets janky
1:54:34 and weird?
1:54:49 Right.
1:54:51 All right, that's it. That's 3D World.
1:54:55 Um, let's see. Go back here.
1:55:04 All right. Yeah, I don't have enough
1:55:06 credits to build that, I don't think.
1:55:08 Okay. Anyway, that's that. Do we have an
1:55:09 app? Yeah. Only shows only see the shows
1:55:13 you want to watch. So, here's the app we
1:55:15 made. Um, get started.
1:55:19 There's my, you know, I put in my
1:55:21 subscriptions
1:55:23 and then based on my subscriptions, it's
1:55:25 going to show me shows. Um, so you
1:55:27 basically just ask it to build [ __ ] to
1:55:29 build you [ __ ] Getting it to work is a
1:55:30 whole other thing. Uh, but that vibe
1:55:33 coding is basically just using English
1:55:34 as your programming language. All right,
1:55:37 I'm going to get out of here. As Brandon
1:55:39 said, I am crispy as a fried potato.
1:55:45 All right, have a great weekend
1:55:47 everyone. Have a fantastic weekend. Uh,
1:55:50 do your homework. Go fall in love with
1:55:52 micro dramas or not and then figure out
1:55:55 what we should do that's better than
1:55:57 that because they were pretty suck. Um,
1:56:00 is this free on Grock? Grock, I think
1:56:03 Grock, you have to have a paid
1:56:04 subscription, but it's not that much
1:56:05 money.
1:56:07 Um, I think it'll be a great idea to do
1:56:09 local models. What are we watching? All
1:56:12 right, beautiful. All right, good night
1:56:15 everybody. Have a fantastic weekend.