11/13/2025 - Embracing the Ick: Confronting the Discomfort of Learning in the New Age of AI

Transcript

1. 0:00to do this thing. Hey, champerific. Jesus.
2. 0:23[music] >> [music]
3. 0:39[music] >> Every time I see you now, [singing] get that look in mine. Every time [singing] see your [music] mouth I hear that smile
4. 0:57in the early misty morning light that I heard the [singing and music] engine turning and the old for outside
5. 1:10you believe [singing and music] me again today you convince me again day. [music] You're leaving this hometown [singing]
6. 1:23looking for someone else's golden ring. >> Should have [music and singing] said so long, Suzan. [music]
7. 1:39Hush now. [singing] Don't you cry. So long, [music] Susanna. [singing] Don't [music] you cry for me.
8. 1:57[music] >> Sharing jeans and cigarettes and keep a moment out [singing] on the road. Chasing down a lifestyle out on Highway 24.
9. 2:10New [music] York states rolling [singing] breeze in the sunshine with a blue sky falling to the [music] chill of old September green you may
10. 2:28[music] you will convince me [music and singing] again today you're leaving this whole town looking for someone else's golden [music] ring.
11. 2:44Should [singing] so long. Hush now. Don't you cry. So [music and singing] long, Susanna.
12. 3:03Don't you cry for me. [music] >> [music]
13. 3:18>> Okay. Fantastic. Bob, what's going on there? Good people. What is happening? What is happening? What's going on? What
14. 3:27is going on, good people of the world? What's happening? Fantastic. Fantastic. Let's get this show on the road. You
15. 3:34know what I'm saying? You know what I'm saying? What are we waiting for? What are we waiting for? Everybody's got
16. 3:40something to do, right? Everybody's in a hurry. Let's go. Let's go. Let's go. [laughter] It's just crazy.
17. 3:49Have you taken a moment to just breathe today? Oh, lordy, lordy, lordy, lordy, lordy, lordy, lordy. All right.
18. 4:02I don't ever seen think I've seen this character before. [laughter] You never know where they're going to
19. 4:09come from. I think I just I just channel them from above. Well, actually, I probably just channel them from my
20. 4:15childhood in Saturday Night Live. You know, Kelly Camp, aren't you the one that's doing all the the [ __ ] with Notion and
21. 4:30connectors? in the chat. GPT. Yes. All right. I logged into Notion today. I had an account and I just [ __ ] stared at it
22. 4:44like, "What the [ __ ] is this?" And then I asked Chat GPT about it and then it told me some [ __ ] and then it said it
23. 4:52could it could go edit [ __ ] and I set up my connector and then I tried to get it to go do [ __ ] and it's like I don't
24. 5:00have permission to do that but here's how you turn on the permissions and it was a hallucination. That's not how you
25. 5:05turn on. So I don't know what the [ __ ] I'm doing. So I just thought I'm going to call Kelly [laughter]
26. 5:12and I know you did I need I know you did an LOL on it so I should just go watch your LOL. [laughter] But but the the
27. 5:20lazy part lazy part of me is like just call Kelly and she can teach you how to do it. So that was my that was my uh my
28. 5:27experience with notion today was just like this sucks. I hate life. I hate not knowing which I'm going to talk about.
29. 5:36I'm about to talk about I call it the ick. You know that feeling that feeling of like, "Oh, I should everyone's talking
30. 5:48about notion. I should probably go check that out." And you're like, "I don't know how to use it." And you're like, "I
31. 5:54don't want to I don't want to feel not expert at something." That feeling, yeah, [music] that was one of my big insights today.
32. 6:06So, today we kicked off the AI salon mastermind practice uh in a thing called the practice lab. So, the practice lab is a weekly, it's a
33. 6:1510-week series where you design your daily practice using AI. It was a very, very powerful meeting. So, if you missed
34. 6:26it, um the recording is already up and available. Thank you to Andy. Um Tik Tok pin. Uh yeah, it was awful to set up,
35. 6:34but then it's amazing. That was like hearing you talk about it. I'm like, okay, I get why it could be amazing. And
36. 6:41then I was just like, it was like there's these three things, people and places and items or whatever the [ __ ] it
37. 6:48was, right? That's what ChatGpt told me. And then I went over and I looked at its interface and there's none of those are
38. 6:53there. Like it's just all like it just looks like yet another [ __ ] notetaker with 16 different categories that mean
39. 7:00nothing to me. So [laughter] So I got demoralized pretty quick with notion. Call me. Okay, I will. I will.
40. 7:11I listen, I could just watch the video, but I might just I might just lazy out and call you. [laughter] [music] [music]
41. 7:25It's going to be great. The mastermind. Yeah. So, listen. Here's the deal. If you're not a part of the mastermind,
42. 7:32that's cool. Your choice. the mastermind so far this year. We kicked off the mastermind in June and you know we were
43. 7:40always like okay you know this is going to be a thing this is going to be where people who are sort of focused on sort
44. 7:44of taking their eye to the AI to the next level they're going to hang out in this area and it was nebulous for from June until now
45. 7:54and about a month ago um we were you know we've we've been working on you know redesigning the AI salon space the community
46. 8:04We've been working on engagement like why come to the AI salon community like what's what's there like you know all
47. 8:12that sort of stuff and really thinking about a lot about all the different things and we landed on this idea of creating a
48. 8:22a daily practice framework called the mastermind practice and today was the kickoff for it and so we've designed it in such a way it's
49. 8:33this 10-week series, you can join at any time, but the recordings of the previous meetings, if you're a mastermind member,
50. 8:41you can go back. So, if you missed the meeting today and and you're not a part of the mastermind, join the mastermind because
51. 8:47for the next month and a half, it's 20 bucks a month. And if you get it for 20 bucks a month, that's ongoing and it's
52. 8:54going to go up after that. Um, the link is on screen right there. Bit.ly-salon-mastermind. Go there. That's where you can sign up.
53. 9:05So you can watch the um the meeting we had today and there's the the notes are there as well, right? So consolidate
54. 9:13consolidated version of the notes. Um Brandon Brandon and I were talking before the the show started tonight and there's something
55. 9:23because that meeting so so our mastermind meetings used to just be a hangout. It was it was actually called
56. 9:29the founder hangout. we would just sort of hang out and chitchat and that was fine. It was good and you know people
57. 9:34would talk about what they were doing but this is a very different kind of conversation right this is a design
58. 9:40conversation and every every week out of the 10e series has a purpose and so today we started out with taking two
59. 9:50minutes to just write down on a piece of paper no AI what do you want what do you want to get out of this what do you want to get out
60. 9:59of a daily practice what does that mean to you. And so we took some time to do that. We talked about the purpose of the
61. 10:08mastermind. We talked a little bit about the evolution of the AI salon. Liz then talked about what a practice means to her, how she
62. 10:17does it. Um, and then she was given just really good insights uh about how to think about this idea of a daily
63. 10:27practice built around AI. Um, in the middle of her sharing her thing, the building that I was in suddenly had a
64. 10:35mandatory fire drill. [laughter] So, I had to leave the building. So, I switched to my phone and I jumped in my
65. 10:42car until all the the craziness was done. That was pretty funny. Uh, and then people just talked about um, you
66. 10:51know, what a practice means to them. And then the next nine weeks is a different part of the framework. Every week's a
67. 10:57different part of the framework. So, there's nine components to the framework. Everyone gets to design their
68. 11:02own practice, what that looks like for them. Incredibly powerful stuff. Incredibly powerful stuff. Um, so
69. 11:15go join the AI salon if you haven't and then join the mastermind if you want to get involved with this. I would strongly,
70. 11:23we had like 20 people there today. It was a really, really nice group of people. um a lot of new faces which was exciting. Um
71. 11:33I would strongly encourage you to join and come to the weekly meetings. Carve out Thursdays at noon Eastern.
72. 11:41Thursdays at noon Eastern is the mastermind practice lab. So that's when this group meets and that's when you design your
73. 11:50side hustle Mimi. Yes. Um, one of the things that struck me today,
74. 12:05so while I'm facilitating this, Liz and I both talked about this that you know what, you know, it's her ultimately her
75. 12:12vision. It's, you know, she had this idea and and you know, the minute she said it, I'm like, "Oo, that's the right idea. Let's do that."
76. 12:18And so while we're we're facilitating it, what what we realized is that we're starting this over as well. Like we're we're
77. 12:27I mean Liz has been doing this idea of a daily practice for three three years or so now um incorporating AI. So she's got
78. 12:37some good practice in it. But she's never done this mastermind, this this framework we designed. No one's ever
79. 12:43done it before. It's all brand new. And I think one of the fantasies I had about a practice is that it's just like, you
80. 12:55know, kumbaya, like, oh yeah, I'm just going to breathe and then I'm going to be one with the world and then I'm going
81. 13:00to make beautiful AI things, right? And it's it was all this sort of positive if I just, you know, have intentionality,
82. 13:06then all will be right with the world. And [laughter] when when I was preparing for the kickoff today, um yesterday,
83. 13:15Andy and Liz and I talked, we were talking about what the kickoff was going to be, and both of them were talking about their um
84. 13:28that in their daily practices, a big part of it is being present to the discomfort, whatever the discomfort was. And the
85. 13:42minute they started talking about that, I was like, "Oh no. Oh no. I don't want to be present to the discomfort. I've been hiding from the
86. 13:51discomfort." And the discomfort is things like, "You know how to do something and now you recognize that AI is changing how that
87. 14:03thing gets done." That discomfort of like, but I know how to do it and I don't know how to do the new thing. Or that discomfort of
88. 14:17I know I know three of the four pieces of this thing that I have to do. That fourth piece I don't know at all. So I'm
89. 14:23going to feel like a dumb dumb. And it's like ick. So, so what struck me today is that is that one of my goals for the mastermind is to
90. 14:37embrace the ick to just feel imperfect to feel clueless and then take action anyway. Right? Like
91. 14:52that the definition of fear, right? You know, it's you know taking action in the face of fear. Well, I think one of the ways to take
92. 14:59action is just to be with the fear, to be with feeling less than, to be with things are changing, the fear, whatever it might be. Tik Tok,
93. 15:13I live in a constant state of discomfort with AI, but it always pays off in the end. Yeah. One of the other things that struck me today was
94. 15:30there was a calmness. Part of that's Liz. Part of part of how Liz shows up is is she's a she's a very centered, intelligent,
95. 15:45insightful human being. And so there's she brings a calmness. And as we were thinking about this daily practice, if the focus is not on,
96. 15:59oh, how do I learn the tools? What's going on with X? What's it? How do I do? Wait, are we going to get are we going
97. 16:04to get Gemini 3.0? What about Nano Banana 2? Like all of that [ __ ] chaos and freneticism that quite frankly I
98. 16:12built this channel on, right? I got excited. And I'm like, "Oh, look at the cool tools. Look at the cool tools.
99. 16:19They're so cool. You should come hang out with me. We'll talk about all the tools. They're going to be so cool. I'll
100. 16:23show you everything." Right? [laughter] And I was good at it. And I got off on it. It was like, it was like, "Yes,
101. 16:32we're going to learn them all. We're going to learn them all together." And then it just And then the you know,
102. 16:38we were like sort of ankle deep in the on the beach, right? And the little waves were sort of lapping up to our
103. 16:44ankles. were like, "This is awesome." And then all of a sudden in came a big wave of like whack. You're like, "Oh
104. 16:50[ __ ] this is there's too much to deal with here." But that feeling, that energy of that chaos in a daily practice,
105. 17:03you can let the tools drift to the background. So all that chaos that's up here, you just let it drift to the
106. 17:11background and then you can just be with who you are. what you believe in, what are your values, what are your intentions, right?
107. 17:26And so as we were talking about that today, like I can actually feel like a calmness come over me. Like for me the
108. 17:34like the anxiety happens like right in my chest and then if it's if it's like panicky kind of anxiety that that lowers
109. 17:42to just below my solar plexus and it's like ew that feels awful right but that I could feel like the the tension right
110. 17:50here. I could feel it just go and just open up and just be I just felt a calmness come over me. And so part of the daily practice is
111. 18:04being in the presence of the chaos, but letting that drift to the background and just reentering yourself
112. 18:13and reentering yourself with what do I want? I was in a different meeting today and in Towns and Wardlaw who's the the
113. 18:24leader of the this founders group that I'm a part of. He talked about what are your three words? What what's your what are your
114. 18:32what's your north star? If you had to have if you could only choose three words that are really your north star for for your life,
115. 18:43what are those three words? And so it's it's amazing that I had that meeting [snorts] where I was asked what what is
116. 18:52your north star followed by the kickoff of a of of a brand new thing we created for for AI salon mastermind me members
117. 19:05called the the mastermind practice that essentially asks the same question right it's not quite your north star but
118. 19:12it's like what do you want what are you trying to achieve And so th those three words for me. One of them was inspiration.
119. 19:27One of them was being present. And then one of them was connection. So inspire, be present, and connect. And I feel like I've got
120. 19:46I've got some decent integrity around. Huh. I think I've got an integrity
121. 20:01around inspire. I think I'm okay at the connect part, but but there's some opportunity there. And the
122. 20:15be present part, that's the one that's the [ __ ] That's the one that's a [ __ ] It struck me. It's it's struck me over
123. 20:27the past month or so because I've been thinking a lot about what is a practice and what is this and what is that and what do I want and
124. 20:37why am I doing what I'm doing and and one of the insights that I've had recently is that one of my there there's a thing in in I
125. 20:49I did ages ago I did this thing called the landmark mark forum. I don't know if you know it, but [snorts] but you've got a a winning
126. 20:56formula is is a way of a way that you act in your life that is how you achieve success, but ultimately you achieve success because you know
127. 21:08you're not that thing, right? So in my case, like one of them one of them was just I know I'm not creative so I'm
128. 21:15overly creative. Like you you overcompensate for the thing you know you're not. And the ironic thing is is that the more you succeed in your
129. 21:23winning formula, the more you the more it reminds you what you're not, right? So this is why so many rich people are
130. 21:29miserable, right? Because they're chasing this thing that all it does is remind them of their their worthlessness, right? You know, the more
131. 21:35money they make, the more miser miserable they get. So it's an interesting thing. But what I realized is one of my winning formulas is um
132. 21:48I love to create things, right? I love to create. I love to solve problems. I love to invent. I love to open loops. Um, and
133. 22:04but when I create them, I create them from this this adrenaline adrenalinefueled fervor. I'm going to I
134. 22:14got I'm going to invent this thing. Like the bigger it is, the harder it is. Like that adrenaline can last for a month or
135. 22:21two months or three months. Like it can last for a while for me. Um, and I build it and I build it and I build it and
136. 22:26then and then the minute it gets to the minute it gets to some level of stability, it's almost like I
137. 22:43it it's it's like I I disassociate from it. And so the result of that is and I kind of hide behind it.
138. 22:59So, so I'll give you a good example. I make these videos. I I do these shows. I do these live streams.
139. 23:10I have never once gone back and looked at one of them. I almost do it like like it wasn't me that did it
140. 23:24right. I set it up. I committed to doing it seven nights a week. I then once I did a year of that, I dropped it to five
141. 23:30nights a week with it with some minor exceptions. I've been doing it five nights a week for, you know, a yearish now.
142. 23:38And my relationship with it is I'm not super present in in the moment. I'm doing my thing, right? So, I'm not
143. 23:47necessarily present to what I'm doing. And then the minute it's done, it's like it's gone. It's done. I I like I
144. 23:54disassociate from it. And we got Lord Digital Gods, bless his heart, every [ __ ] night takes these videos and he
145. 24:02creates a YouTube thumbnail for them and he creates descriptions for them and he creates chapters for them. And so
146. 24:11like what what I what I've become aware of is how not present I am to the things I [ __ ] created
147. 24:28[laughter] to the things I create. I create them and then like remove myself from them surgically because when I'm in the adrenalinefueled
148. 24:39creation process, I'm not present. I'm just high. I'm high on we're going to do the thing and we're going to do the
149. 24:44thing. COME ON, PEOPLE. COME ON. You make the costumes. I've got the barn. Let's put on a show. Right. You don't have to be present for
150. 24:53that. You just need to like keep feeding yourself and go. And then the minute it's up, the minute it's a thing,
151. 25:03I disappear from it. So I'm not present when I'm creating it. And then I treat it like this thing that is outside of me that I don't have to
152. 25:12take responsibility for in any way because I'm not a part of it. And so for me, my daily practice, I
153. 25:20think the the the one that's going to be the hardest for me is to be present to what I'm creating. And it's like even as I'm saying it
154. 25:31right now, I'm like I feel like that [ __ ] anxiety coming on like holy [ __ ] Like imagine if I did this
155. 25:45and then Lord Digital Gods puts together the video with the chapters and things like that and I go click on some of the
156. 25:51chapters and like look at what I did. Go, oh that was interesting, huh? Probably shouldn't do that again. Like have never done that.
157. 26:05I'm not present to what I'm creating. which is [ __ ] insanity. I'm creating it. You people show up for it. You're amazing. [laughter]
158. 26:19I'm not here. Or at least I'm not I'm not taking in the good, the bad, the ugly. None of it. It's just like this neutral thing. Oh
159. 26:30yeah, that was a thing I did. It's really easy to dis dismiss it that way. Oh yeah, I started the eye salon. It's
160. 26:35that it's that community. Yeah, it's that thing. It's that thing over there. Oh yeah, story vine. That was the thing.
161. 26:41I'm that's that's a 13 and a half year old company that I am the inventor of the like I'm just not present. So,
162. 26:55so one of the things is be present to the ick. Be present to those things that I'm avoiding because I don't want to confront that
163. 27:03feeling of I don't know how to do something or what if what if I don't do good enough work? What if I'm judged?
164. 27:12Right? That that feeling so I avoid stuff. Being present to what I create is essentially the same thing, right?
165. 27:20Because there's an ick there. If I have to actually be present for what I create, then I got some then I then I should look at it.
166. 27:30And part of it's going to be awesome. Part of it I'm going to look at and go, "Woo, that was awesome." And then part
167. 27:35of it I'm going to look at and go, "Oh my god, that's [ __ ] embarrassing." Right? And I'm not talking about the
168. 27:42pink bow. I'm very proud of the pink bow. [laughter] But this is what a daily practice is
169. 27:58about. A daily practice is about intentionally choosing what you want to do. Intentionally choosing
170. 28:13to be present to it. intentionally choosing to show up every day and do something. Do something. Right? Part of this
171. 28:23becomes a habit. I think the habit thing I'm pretty good at. Right? The habit thing is showing up. Show up. Show up. Show up.
172. 28:34But there's a massive difference between a habit and a practice. A practice has a reason for being. A practice is rooted in my values. And
173. 28:49in order for the practice to be rooted in my values, I have to understand my values. When was the last time you asked
174. 28:57yourself, "What do I stand for?" Right? What's a what's a non-negotiable for me as a human and as a creator and as a
175. 29:10builder and as a worker and as a companion, right? So having a daily practice in some sense, you know, in a very real
176. 29:19sense has nothing to do with AI. AI when you do it right, part of the practice is exploring these AI tools and understanding what they
177. 29:30make possible. But then drift, let them drift to the background. You just know how to use them. And then it all becomes about what do I
178. 29:40want? What do I want to do today? I've got a workshop that I've got to develop for this book that I'm writing.
179. 29:48I've got the book to write, right? I've got a book proposal out right now. They're out trying to sell this book.
180. 29:55We've got some interest. At some point, some publisher hopefully, fingers crossed, is going to say, "Yeah, we want
181. 30:00that book." Then I've got a book, right? There's a bunch of ick in that. I will admit that I have had a time in my life
182. 30:14where I got a very prestigious publisher to give me a book deal and an advance and I didn't finish that book. I had to return the advance.
183. 30:28That was [ __ ] humiliating, right? That was because I didn't have I wasn't present to what was going on with me. So, I just
184. 30:42hid. I just hid. I hid behind the things I had created. And one of the things I had created was a [ __ ] book deal.
185. 30:51And then I hid behind it. I wasn't present to it. And everyone's got their thing, right? Everyone's got their everyone's got
186. 31:07their ick. [music] Andrea, who's an irregular here, she's been coming here for years. she joined today and it was great to see I don't
187. 31:21know if you're here but it was great to see her and you know she she shared that she recognizes that if she's going to
188. 31:34put her stuff out there she has to put herself out there [laughter] she's absolutely terrified of that and
189. 31:44even joining joining the practice she knew that in joining the practice she would have to confront [laughter] that
190. 31:50terror, right, of putting herself out there. And she and she shared that very eloquently. I hope I'm not speaking out
191. 31:58of school, but it was it was this really eloquent, beautiful moment. We've all got those we're all human beings. We've all got those things
192. 32:08that we just don't deal with for whatever reason or cause shame or cause whatever compulsion, whatever. It
193. 32:16doesn't matter what it is. We've all got the things. So, the idea of the daily practice is just be and be with intention and do it
194. 32:27in a regular enough way that the edges start to get rounded off those sharp things that prevent you from taking action and
195. 32:36prevent you from making a difference and prevent you from doing worldclass work. Right? One of the one of the places
196. 32:44where I've realized that I've got ick the the the the sort of shame state stuff that prevents me from doing something.
197. 32:54I feel like one of the things that I've learned learned to do on this channel is I can very very quickly do something
198. 33:00that's decent. Like I can very very quickly get a pseudo song out that's that's a really good one, right? or
199. 33:07music video that's just generate some images, stitch them together, throw them on a soundtrack, and put it out to the
200. 33:14world. I'm really good at sort of one hour one hour shots of creativity. One of the things that scares the [ __ ] out of me
201. 33:29is what if you did more than that? What about a five minute video? What about some actual storytelling where you had intention to it and the
202. 33:39story was good and you rewrote the story six times and and you have to come up with consistent characters and a consistent world and a
203. 33:47consistent look and feel and you have to probably somewhere in that chain of craft there are three or four things you
204. 33:53don't actually know how to do. And so what I let myself do is not do that kind of work, not do that level of work.
205. 34:02I think I'd be kick ass at it, but I avoid it because I'm not present to the [ __ ] I'm making. Tik Tok pin
206. 34:12was hard for me to go and confront my anxiety, but I'm glad I went. It was so good to see you there, Kim. Kim Ken was there.
207. 34:21We're all dealing with stuff, right? We're all dealing with stuff. We've all got some version of, you know, limitations and blockers and
208. 34:41I think one of the things that inspires me so much about AI and you know Cam I think you know you experience this in a
209. 34:48very regular basis is that a AI provides accessibility for [snorts] limitations that we have, right? And
210. 34:57sometimes those are limitations that are obvious and sometimes those are limitations that are hidden. [snorts]
211. 35:03And sometimes those are limitations of just I never learn to be a good coder, right? I don't enjoy the ongoing
212. 35:16process. And maybe part of that's because I've got this ick I'm not confronting. Maybe I'd be a great coder,
213. 35:23right, if I sat with it. I don't know. I don't know. But AI can help fill in some of those gaps, right? But it doesn't mean that you
214. 35:34don't have all of the [ __ ] all the human It's not even [ __ ] It's it's the human condition, right? We've all got the human condition
215. 35:42of these limitations and our relationship to those limitations and how much we give into those limitations and how much we say, "Fuck
216. 35:51it. [laughter] [ __ ] it. I'm going to feel the limitation. I'm going to confront it and I'm going to do what I can to navigate
217. 35:59it, manage it, get around it, whatever it might be." YouTube comment from Stacy. Stacy, totally agree on this. You're not alone,
218. 36:11Kyle. I think many of us feel this way. It's so difficult to be present with so much noise around us. Exactly. Um so
219. 36:20much unnecessary pressure to put on ourselves. And and listen, I think I think some of that pressure is real,
220. 36:28right? If you got laid off, if you're trying to find work, if you're trying to make money from the thing, you know,
221. 36:33Kelly Camp has started this AI agency three years ago. And I know there was a long time in there where she was like,
222. 36:40"People love what I'm doing. When is one of them going to write a check?" Right? So there's there's very real pressure there.
223. 36:53And and yet we're, you know, we're human. AI has helped me finish so many things. I partially completed forgotten
224. 37:01projects, unrealistic goals one by one. I don't know that they were unrealistic goals. They might have felt unrealistic at the time.
225. 37:13One by one in various ways. It's helped me to uh to check that [ __ ] off my list. Yeah, it's great. That's beautiful.
226. 37:24Night out. Thanks for being real, Kyle. I appreciate you. Oh, thank you. I appreciate I listen, I appreciate all
227. 37:30you. I like this this community is is quite special. Um, but you never know where the path leads. It always surprises me. Yep.
228. 37:42Somebody just joined the irregulars. Erica Lamont. Um, so [snorts] that's the stuff that we're doing in the in the mastermind practice lab.
229. 37:58And what I'm excited about the framework. So if you go look if you go look at the mastermind page you'll see
230. 38:05sort of you know what is what is it what does it mean to have a daily practice there's sort of five bullet points there
231. 38:11and then we talk about the mastermind practice like what what does that mean what does that look like there's nine
232. 38:16bullet points and those are the nine components of the framework and so you can actually go see those are going to
233. 38:22be the nine weeks we're going to do so we have a kickoff week and then we've got these nine weeks one one for each of
234. 38:28those specific speific attri attributes of a daily practice. And some people will resonate more with depending on
235. 38:36where they are, one of those than the other. But over the nine weeks, we're all going to get to design this very intentional, very rooted
236. 38:45daily practice. We're on the other side of it. We should be able to do some remarkable [ __ ] [ __ ] like change the world kind of [ __ ]
237. 38:58I want I'm going to show some stuff tonight. And I know I'm talking a lot, but tough [ __ ] [laughter]
238. 39:06Most of you use me as a as a a sleeping pill anyway. So hopefully you're you're you're drifting off to slumber and and
239. 39:16all of my my wisdom is is seeping into your subconscious and you're going to wake up in the morning go, I must have a daily practice.
240. 39:23[laughter] There's there's some stuff coming in the next probably three months that
241. 39:40feels profound to me. This morning I woke up rapping about math. That's hilarious. Kyle [snorts] Esmos says, "Shannon,
242. 39:51this channel in many ways is a daily practice. The mastermind might be the next level many of us need." Yeah, we'll
243. 39:58definitely check this out. Well, that's that's the thing, Stacy, is um depending on how you show up to this
244. 40:07channel, this could absolutely be a practice. I have inadvertently been treating this channel like a habit, like I just show up the
245. 40:20intention. I I mean I I think there's a core intentionality here where I want to make a difference for people and I want
246. 40:26to inspire people and I want to make AI less scary. There's there's kind of an underlying thing that's there. [snorts]
247. 40:32But the being present to it and really like being intentional about each one of these things and actually kind of owning
248. 40:39what I do here, that's that's going to be new for me. So I don't know what that looks like. Um, what I think is going to be powerful
249. 40:49about the practice lab is that because there's this framework, we're going to provide everyone with tools.
250. 40:56So, we're going to do exercises and we're going to we're going to frame up what it means to play. Like, you know,
251. 41:02in the AI salon, we've got play first, create excellence, generously lead. What does that actually mean in a daily
252. 41:08practice? What does it mean to play? How do you play with intention? you can and that's one of the things we're going to
253. 41:15teach right so I think I think the difference between you know this is this this channel really is knowledge through
254. 41:22osmosis or inspiration through osmosis right it it is very much that the the the the lab the the um the practice lab
255. 41:31is is much more intentional right and we're all going to have the same tools but then we're all going to design our own practices
256. 41:38in ways that are relevant to us so they're going to be all of our practices are going to be so different and that's
257. 41:44going to be so inspiring because you be like, "Oh, I had never thought about it like that." Right? Um,
258. 41:55speaking of which, here's a here's a a good opportunity for um rather than setting a New Year's resolution.
259. 42:08Couple of days before New Year's, we're we're putting on this thing. The AI Salon and She Leads AI are putting on
260. 42:14this amazing event called AI Festivus. AI for the rest of us. And it's 24 one-hour sessions starting on um Friday, December 26th
261. 42:28from 9:00 a.m. Pacific till 900 p.m. Pacific. Then we take a 12-h hour nap [laughter] and then we start all over again on
262. 42:37Saturday. So, it's 24 hours of programming for free of remarkable people that are just willing to come
263. 42:46share their wisdom with us, share what they do, share their daily practice, share how they approach AI, share how
264. 42:53they think about it, share how they're making money, share how they're not making money, whatever it is, share how they create,
265. 43:00and you get to just absorb it all and chat with the other people. will have a channel on the AI salon where we have
266. 43:06the, you know, you can connect with other people and talk with them. It's a remarkable event. And so, you know, maybe a thing to do is
267. 43:17to jump into this idea of a daily practice. And if you want to join the the mastermind within the salon, you
268. 43:25can, you know, you can partake in that structured way. But but even if you don't do that, even if you just say,
269. 43:30"Hey, I'm going to do a mindful, thoughtful daily practice that involves AI. What does that look like? Design
270. 43:37that for yourself." And then show up at Festivus. And it's like this it's like this shot of confidence and like and
271. 43:45like just people generously sharing the [ __ ] that they've learned over the past pile of years, right? And you get to
272. 43:53just absorb that all and start the new year off with just you know, an amazingly open heart. Okay, that's that.
273. 44:04Enough rambling. I'm I'm gonna the stuff I'm going to show um I'm I'm probably going to stay in the philosophical
274. 44:12space, but I want to I want to show some stuff. [snorts] [clears throat] So, this one's this one's pretty something.
275. 44:24So this is Hollywood Reporter today. Um Disney Plus to allow usergenerated content via AI. So So if you think that that AI is just
276. 44:40slop when when Sora 2 came out, when the Sora app came out a month or so ago and we all could make our little avatars,
277. 44:48what do they call them? The our cameos. Um, and people were like, "Oh, you know, that's that's just slop. It's just an AI slop generator."
278. 44:58Um, Universal Music Group effectively just bought UDIO. Um, Disney, I'm sure they're trained, they've already trained
279. 45:07up their own models. You're going to be able to create userenerated content with Disney characters. So, imagine an app like the Sora app
280. 45:16where we where we can do our cameos, but where you can have Disney characters in those videos. That's coming. This stuff is not going
281. 45:25away. So, so that's one to me that this this starts to look like the toys that we've been playing with for the past three years
282. 45:37are being recognized by major content creators and major businesses as not toys. This is a move that says there's something important
283. 45:49here. There's something important going on here that as a storytelling and technology company, Disney has always
284. 45:57been at the forefront of technology always. They're rooted in storytelling, but they always lead with technology.
285. 46:06So, what Disney is saying here is AI is not going away. Userenerated content, AI tools democratizing creativity
286. 46:16is not going away. And it's not something we're we can battle. It's not something we can sue. We can't sue
287. 46:24everyone who goes into Grock and makes Mickey Mouse smoking a cigarette in front of McDonald's because everyone's
288. 46:33going to be doing that. Well, not that one. I would do that one because I think it's [ __ ] hilarious.
289. 46:40So, all these big companies are starting to embrace this stuff. What does that mean for us? What that means for us is
290. 46:47I'll I'll tie this back to a daily practice. If right now you just kind of dick around with making videos, kind of
291. 46:54like I do on this channel. You just here's a video, here's a music video, here's a cool character, here's a and
292. 46:59you're just kind of [ __ ] around with it. The difference between if let's and and let's say you're looking for a job,
293. 47:09you could potentially be hired by Disney or Sony or Nike or whoever [snorts] Church's fried chicken. as as
294. 47:20these brands start to to realize that they've got to make their own content and AI is the key for them to be able to
295. 47:27do that in a way that's economically viable, they're going to be looking for people who do good work, who know how to
296. 47:35do this stuff. So if you shift just [ __ ] around with AI, put it into a daily practice with some intention like,
297. 47:43huh, it sure would be nice to be able to do a higher level of work, put that in the world, get recognized for it, and go
298. 47:50get some killer job. Like, if that's somewhere in your trajectory, like now's the perfect [ __ ] time to like up your game.
299. 48:02Right now, [ __ ] is starting to change. Right. Tik Tok pin. It's funny you say you want to own the lives as wayward. Wait.
300. 48:19As weward as it can get in here. Goddamn this [ __ ] app. You You have a hold on all of us for over two hours. Well, it's
301. 48:27it's funny that the the the the owning thing. It's it it's not me owning it like that like like I am absolutely
302. 48:36committed to being here and when I'm in the moment I am very committed to it. It's being present. I can be fully committed to something
303. 48:46and mind not commit not present to it and then after I've created it be present to what I've created and just
304. 48:55there's just it's it is a it's this is all about me. It's all about some subtle chef for me. But I I appreciate the kind words
305. 49:04in Miss [clears throat] Birch. Two years. Yeah. It's not just two hours, it's two years. Yeah. No, listen. You're all you your regulars in
306. 49:11particular, your commitment to just being in this conversation is remarkable. It's remarkable. Um, and I think it's time for all of us
307. 49:27if we haven't to really to really check in with, well, what do I want? What do I want to do? Who do I want to be? How do I want to
308. 49:38show up? What's the quality of work I want to do? Because quite frankly, we're going to be able to do [ __ ] anything.
309. 49:43Anything we can put our minds to. And if we're not present to that, then we're going to do shitty work and it's
310. 49:51just going to be we're just going to produce boring [ __ ] that no one gives a [ __ ] about. And I don't think any of us want that. Okay.
311. 49:59Um we're going to look at that. You haven't seen that? Okay. That that I did. Okay. So, let's do this one. Tabs. I'll get to notebook.
312. 50:16So, um, Google is on the verge right now, I think, of I feel like Open AAI to a great degree has kind of lost their way.
313. 50:31And I feel like Google, who was completely lost with this [ __ ] When I started this channel, I laughed at
314. 50:39Google. Like, Google just had their head up their ass. their fir their first AI thing, their generative AI thing they did in Paris in 2023
315. 50:50where where they went to demo something on the phone and they couldn't find the phone. [laughter] They were a [ __ ] train wreck. Well,
316. 50:59they're getting their [ __ ] together. So, we're about to have Gemini 3. We're about to have Nano Banana 2.
317. 51:08And this is uh Simma, I think it is. I assume it's SIMA. Could be SEMA, but Simma as in simulation. Simma 2.
318. 51:20Um, and we're gonna we're going to watch the this video here in a second. Um, let me let me watch the video and then then
319. 51:26we'll talk about some of what some of what I think is coming. Wait, you have an error on your Tik Tok view of the browser. Oh, that's I see.
320. 51:38Your browser has lost audio. Oh, I mean I Hang on. I need to share reshare that tab, I think. [snorts] All right. Um,
321. 51:54this isn't a person playing a video game. It's Simma 2, our most capable AI agent for virtual worlds.
322. 52:05Worlds that are complex, responsive, and everchanging, just like ours. Hang on a sec. I got to change a setting here.
323. 52:20[whistles] [music] This isn't a person playing a video game. [music] It's Simma 2.
324. 52:34our most capable AI agent for virtual worlds. Worlds that are complex, responsive, and everchanging, [music] just like ours.
325. 52:45Unlike earlier models, Simitu goes beyond simple actions to navigate and complete difficult multi-step tasks. [music]
326. 52:55It understands multimodal prompts. And if you ask, Simatu will [music] explain what it can see and what it plans to do next.
327. 53:08Simitu can learn, reason, and improve by playing on its own, developing new skills and abilities without any human input.
328. 53:26And the more Simma [music] 2 plays, the better it becomes. Taking what it learns in one virtual world and applying it to the next and
329. 53:37the next and the next, even if it's never seen them before. Simma 2, not just a milestone for training agents in virtual worlds, but a
330. 53:50step towards creating AI that can help with any task [music] anywhere, including one day in the real world.
331. 54:01All right. Uh, we're watch some more stuff. Tik Tok question. Um, were you saying 51 or 40 is the model that did the quantum wrap? Well, so
332. 54:12so if you go to my Tik Tok channel, I put two videos back to back. One of them talks about Chat GPT40. So that was from
333. 54:20November of last year when Chat GPT got a creative writing upgrade. And then there's another one where I talk about Chat GPT 5.1.
334. 54:32Both of them did that rap particularly well. 5.1 did it in a in a in a much more nuanced and sophisticated way. So
335. 54:43both of them actually did what like like for me um the 40 model was was the model that really [clears throat] the writing ability of
336. 54:56ChachiBT just went to another level. Then when 5 came out, the writing sucked. And and and not only did the
337. 55:04writing suck, the personality of Chat GPT completely altered. 5.1 feels like it's got some of the personality back. I
338. 55:11hear people bitching about it's not as good as it was. It's they're probably just reacting. Chat GBT5 was like very good at
339. 55:19listicles, right? It was it was you would ask it a question and it would sort of give you bullet points and just
340. 55:24the facts, ma'am. It was it was like a detective, right? it would sort of unpack things for you in this very
341. 55:29detective kind of way. Um, 5.1 feels like it has a personality back and it understands nuance better and it's
342. 55:36better at writing nuance. So, both of them are really good, but 5.1 um is the the song that I made last
343. 55:43night on the channel. That's that's the first video that I put on my Tik Tok channel. I then followed it up with a
344. 55:49repost of the 40 model from a year ago just so you can compare the two side by side. Um, all right. I want to I want to show
345. 55:58one other thing about this Simma 2. Um, so this is this is from uh Deis Sabus, who's the the uh the co-CEO of Google and he he's the uh
346. 56:11he's the Nobel Prize winner for chemistry uh for his work on uh on uh Alphafold. Um and he's the one that's
347. 56:22posting this. So, so again this is coming from, you know, the part of the organization that is going to cure cancer is working on this world
348. 56:31simulator. So I want to I want to play these three videos here um or these four videos here just so you can get a sense
349. 56:37of what's actually going on. So it says uh Simma 2 um will work handinhand with Genie 3 which is their new multimodal large
350. 56:49language model. And so watch these videos. These are insane. They're really bonkers. Um, is there any sound? I don't think
351. 56:58there's any sound. So basically the text on the left is a chat window here. Let me start this over. So in the chat window it says, "Swim to
352. 57:09the orange coral to the left." And then the world model is swimming firsterson view to the orange coral. Tik Tok
353. 57:17question. I don't see it. if you could pin it again. Have you looked at open router AI? Um, and then I don't know if it's a
354. 57:30question. Is Grock greater than chat GPT? I don't I have not looked at open router AI. Um, but Grock Grock is is advancing very
355. 57:42very quickly. Is Genie 3 is Is Genie 3 the same as Gemini 3? No, it's not. Oh, wait. Oh, is this talking about
356. 57:55Genie3? Oh, this is Genie 3. Yeah, I said Gemini. That Sorry, that was my mistake. Um, Genie 3 is the is the
357. 58:03is their world model. Simma 2's ability is Okay. So, so Simma 2 is, I guess, is the learning engine. Genie3 is the is
358. 58:13the world model. So I I made a mistake before. It's not Gemini 3, it's Genie3. Again, we're back to this [ __ ] naming
359. 58:20problem that these these these frontier model companies have. They need to hire some [ __ ] liberal arts majors to get
360. 58:25their naming [ __ ] together. Um so sorry about that. That was that was confusing. But anyway, let's go let's go look at
361. 58:31another one of these. All right. Um go to the bench. Okay, I'm heading to the bench now. And again, this thing is being generated in
362. 58:41real time. Now, turn around and look up at the treetops. Side hustle Mimi, this is amazing. It's amazing. Keep turning all the way around.
363. 58:56So, they're speaking they're speaking a movie into existence in real time. Here's another one. Look out at the sun.
364. 59:06Okay, I'm looking at the sunrise now. Look at the clouds. All right, I'll focus on the clouds. What kind of clouds are those? Based on
365. 59:14the appearance, they look like stratus clouds. Why are the clouds all in one layer below us? The clouds are forming. So in real time,
366. 59:26the world is being generated and the human being is having an inquiry about the world as they're um navigating it.
367. 59:39Fly to the red flower. So now we're in first person butterfly land. What flower is this? It's a poppy. I think that's it. Okay. So,
368. 59:58why are those a big deal? And what's that got to do with the daily practice? Well, [snorts] the the the the image that is rushing
369. 1:00:10into my mind and it has been for two days and and this this started yesterday and this thing kind of solidified it today.
370. 1:00:212026 is going to get really weird. If you come to this channel a lot, you have some capacity, some
371. 1:00:36you may not think this, but you have a very high level capacity for creating highquality work with AI.
372. 1:00:50And I think textonly large language models are going to very quickly start to feel like 2400 baud modems.
373. 1:01:04If you're old enough to remember modems, 2400 bauds were the those were the original ones, right? Well, there were
374. 1:01:10300 baud modems, but 2400 baud was sort of the the [laughter] my entry to the internet and you know was you would you would have your
375. 1:01:19computer call up another computer and they were so slow that you could literally watch individual letters type onto the screen. [snorts]
376. 1:01:30And if you think about the internet today and we just [ __ ] stream hour and a half long movies like it was nothing. Like
377. 1:01:42going back to dialup technology would be weird, right? I feel like we're going to experience in 2026
378. 1:01:55a drift a drift out of relevance or or I guess a drift out of the center of power of the of the chat hole of the chat box.
379. 1:02:06The chat box will still be there, but we're going to be interacting. There's going to be so many different ways
380. 1:02:13to to engage with these things. And Gemini 3 is um from all reports going to be remarkable at vibe coding. So, so right now, if you
381. 1:02:31want to vibe code and you want to have something that doesn't suck, you kind of have to be a coder. Gemini 3 could be
382. 1:02:37the first time where you can really just quickly generate things that are that you start interacting with in real time.
383. 1:02:44Then then you layer onto that Nano Banana 2 which is doing visual reasoning with images. And then you layer onto
384. 1:02:52that this Genie 3 world model with the SIM 2 learning engine tied to a large language model. And we might it there will be people
385. 1:03:05whose skill it is they'll be better at navigating the visual interface to create applications, [laughter]
386. 1:03:16right? And there'll be other people who use words and there'll be other people who use code and there'll be other
387. 1:03:20people who use music and sounds. And how this relates back to the daily practice is if you think you're overwhelmed now,
388. 1:03:32how do you [ __ ] get your head around? Wait a minute. I could code as a butterfly. Yes, because some nerd in some [ __ ] lab
389. 1:03:45somewhere is going to take some massive data set. They're going to turn it into a field of wild flowers.
390. 1:03:55And then you're gonna embody yourself into a butterfly and you're going to fly around the world of of wild flowers. And
391. 1:04:03every wild flower is a data set that you can do some cool thing with. And you can only see what that data is
392. 1:04:10when you land on the flower. Like that could be programming next year. And if you're sitting there thinking like, I've
393. 1:04:16got to learn prompt engineering and prompt engineering is where it's at. How are you going to get how how are you
394. 1:04:24going to discover if you've got an aptitude for programming as a butterfly? [laughter] It's [ __ ] weird, right? You're like,
395. 1:04:35well, that doesn't make any sense. Exactly. So in 2026, the the whole idea of a daily practice is the least important thing in in all of
396. 1:04:52this is the technology. The most important thing is you. And so if you're clear on who you are and if you're clear on what you want and
397. 1:05:01you're clear on what your values are and then you've got a daily practice where you can say, "Here's how I learn
398. 1:05:07new [ __ ] Here's how I learn new [ __ ] in an intentional way. Here's how I learn new [ __ ] where even if I feel confronted
399. 1:05:15with feelings of being dumb or not enough, I'm going to do it anyway. I'm going to sit in the ick. I'm gonna embrace the
400. 1:05:24ick and feel the discomfort of feeling clueless and I'm gonna go fly around as a [ __ ] butterfly and just someone
401. 1:05:31said programming as a butterfly is cool. It doesn't make any sense to me. I'm a logical person but I'm going to go try
402. 1:05:39their stupid [ __ ] butterfly game. [laughter] What? Tik Tok pin. Sorry. Malleable interfaces. Exactly. Simma 2 could be fantastic for
403. 1:05:51gamification tool to inform people about natural dyes. Absolutely. But all all this to say that that whatever your expectations are and
404. 1:06:05however genius you think you are right now at AI, it's likely just going to keep breaking. The thing you thought you were good at,
405. 1:06:13there's just going to be a new thing where you're like, "Wait, I got to learn that now?" Yes. How do you not go crazy
406. 1:06:18with that? Put the technology in the background. Just keep putting the technology in the background. Put the technology in the background.
407. 1:06:27Right? What are you about? Once you understand that, it'll be much easier to go now, what do I need to do?
408. 1:06:36What tool what what arrow do I need to pull out of the quiver? Kyle, what happened with the Tyler Perry project in
409. 1:06:43Atlanta? Um Tyler Perry saw Sora 1. So Sora 1 was 18 months ago and Sam Alman um demoed Sora 1. So there
410. 1:06:58were basically 10 videos. [laughter] Sam Alman showed 10 videos that looked pretty good. And Tyler Perry cancelled I
411. 1:07:08think it was an $80 million. Was it 80 million or 800 million? I don't know. Let's go look. Um Tyler Perry cancels um studio
412. 1:07:26oops studio 800 million February 22nd 2024 a year and a half ago Sam Alman shows 10 clips from from this
413. 1:07:40thing where you can type in words and out will come a Tyler Perry had the approvals for and was about to expand his Atlanta film studio
414. 1:07:51by $800 million and he canled that project. So that was that was what that was about. Part of me thinks he canceled it for
415. 1:08:01another reason, but then he blamed AI. Well, that's possible. But but listen, artists artists are always the ones who look at new
416. 1:08:12technologies and use them in ways that that the rest of the world could not have imagined. So it is very possible that Tyler Perry
417. 1:08:22saw this. Maybe he's a nerd. Maybe he's a geek. Maybe he loves technology. And when he saw this stuff, he thought,
418. 1:08:28well, this is all fun and games, but you know, if I see the video version of Chat GPT, I'm going to shift how I think about
419. 1:08:37film making. Like, like I it is possible that he just had a bad financial deal and he needed an excuse to get out of it. But artists are the
420. 1:08:47ones that tend to look at at new technology in in creative and interesting ways. Oh, someone just gave me a lovely lion's head.
421. 1:08:56Artist and an engineer can solve anything. Yeah, exactly. Exactly. Um >> All right, Kyle. Kyle. Kyle. >> Yes. Yes. Yes.
422. 1:09:06>> I can put up with you ignoring the Postits. >> Yes. >> I cannot get let you get away with calling a turkey a lion's head.
423. 1:09:16Turkey. I did not see I just I looked I looked like the uh it looked to me like the the uh the lion from Wizard of Oz. I
424. 1:09:26just saw the brown things on my on my cheeks. So I didn't realize I was a turkey. That's that's very offensive.
425. 1:09:32Whoever did that, don't do that again. Now they're going to do it again. [laughter] Thank you very much.
426. 1:09:38appreciate digital gods has also been in there with a couple people who have been in there with some gifts while you've been off on your
427. 1:09:45>> Thank you for anyone on TikTok who's who's sending gifts. I really do appreciate that. Um that was a turkey.
428. 1:09:52We have that. No disrespect. I didn't do it. [laughter] Throwing each other under the bus. This is this is what what good
429. 1:09:59irregulars do is is it's all fun in games until Kyle notices and they're like he did it. [laughter] It's good.
430. 1:10:07That is perfect irregular behavior. That is that is Gen X down the down the center. Um, okay. So, so I think that
431. 1:10:16was significant. Let me see if there was I think there might have been a couple other things here to look at. That That's nothing.
432. 1:10:27Um, there's a thing coming in chat GPT that Brandon showed me that is is multi-hat. So, they demoed it on a mobile device.
433. 1:10:37But in your chat GPT, you're going to be able to include other people in a chat. So imagine being in a chat in real time
434. 1:10:44and collaborating with other people doing prompting. That's kind of a cool idea. And then um Notebook LM just continues
435. 1:10:53to evolve. Uh it I I don't have access to it yet, but there's a new um when you make the videos, the video
436. 1:11:01overviews, you're you're going to be able to prompt any style you want. So, right now they've got sort of push
437. 1:11:07button prompting uh for different styles, but you're going to be able to prompt whatever you want. And then
438. 1:11:11they're also adding apparently deep research. So, I think that that the next two weeks we're going to see a lot of new stuff to
439. 1:11:19play with. And again, back to this idea of daily practice, it's going to be very easy to get sucked in to the chaos of all that.
440. 1:11:32What I'm going to try to do is be mindful of the stuff I'm diving into and I'm going to be mindful of
441. 1:11:44like overly glorifying the tech itself. I I try to be decent at that. I try to I try to show both sides of that. But what
442. 1:11:55I want to stick to is what does this mean for us as human beings, right? What does the tech mean? Cuz you'll figure
443. 1:12:02out how you're going to use it. But some shit's going to change. Like the chaos, it's going to get more and more and more chaotic.
444. 1:12:15And if we as a community can let that chaos drift behind us and settle in to what we're trying to do in the world,
445. 1:12:24then I think we're going to be in good shape. You're going to eat those words with a side of Nano Banana, too. The [snorts]
446. 1:12:31tech is going to open up new ways for us to emerge with our own consciousness that weren't there. Yeah. Well, it's
447. 1:12:36it's already doing that. Like for the people that are treating AI like an amplifier of their humanity, it's
448. 1:12:44already doing that. But most people are not there. Most people are treating AI like this thing we're we're battling against
449. 1:12:52rather than, you know, pulling with Tik Tok question. Wait, is is art list a good value to get V3 Nano and Sora 2? I don't know. Art
450. 1:13:04List. I think I think all of those um all of those multimodel aggregator sites um have a certain value
451. 1:13:18and they have a certain they all suffer from a certain um downside which is whatever their interface is is their
452. 1:13:27interface and so whatever the limitations of their interface are are going to be those limitations are going
453. 1:13:34to go across all the models, right? So, if it's just not intuitive or if if they don't include certain features, I like
454. 1:13:44my my experience is it it I have a better experience when I'm on the the site of the people that invented it than
455. 1:13:54on one of those aggregator sites. That said, like having a video subscription in seven different tools is
456. 1:14:03way too [ __ ] expensive and you won't use them all the time. So, I think the advantage of those aggregator sites is
457. 1:14:09yeah, you get to play with the different tools and um you know, depending on the deals that they cut, you might get a
458. 1:14:15decent deal um just in terms of number of seconds you can generate. So, I you know, there's pros and cons to both.
459. 1:14:22Curious refuge refuge did a cost comparison and Korea came back as the cheapest model. Korea like of all the
460. 1:14:29aggregator sites particularly with video Korea is the one that I keep going back to um because it's just it's good
461. 1:14:35interface. Create a buzz on YouTube. Uh did I miss something? Oh, Rick McCaulay SGI imagines humans by comparison
462. 1:14:49is a butterfly brain. That's good. Protocol sets don't make sense in an AI world. I think Korea is one of the better AI aggregator tools,
463. 1:14:59but the best experience is with the original tools themselves. Crea is a good way to test. Yeah, that maybe that's it. Yeah,
464. 1:15:07the the idea that that the aggregator tool is is a place to to try on the other models. I think that makes sense.
465. 1:15:14One of the things I've said for years, and I I believe it more now than ever, is don't buy any annual subscriptions to
466. 1:15:20anything. Just go monthtomonth. But I save two months if I get an annual. Yeah, but you'll be three months in and
467. 1:15:25then someone's going to come out with something better. You're going to be like, I wish I wouldn't stuck into this one. [laughter] Um
468. 1:15:33Yeah. And and the other thing if you're if you're not paying attention um Grock the Grock app and the Grock
469. 1:15:45Grock.com website and the Meta app and the Meta Meta um website Rick did a deep dive on Korea tonight on our show. Oh, cool. That's awesome.
470. 1:15:56>> [snorts] >> um those two sites. So, so Meta kind of self-owned their their llama mo their llama 4 model failed and they kind of
471. 1:16:06drifted out of the conversation with AI. Um you can now get free midjourney at at meta.ai and and the meta app. Um and
472. 1:16:17Grock Grock's image and video generators are really good. And Elon Musk said today within three months you will be able to
473. 1:16:27text a 30 minute film into existence. So even if he's being Elon Musk [ __ ] timeline and it's a year from now,
474. 1:16:41within the next year before the end of 2026, we will be able to speak a sitcom into existence like that.
475. 1:16:54We will be able to speak one of these 3D worlds into existence. We will likely be able to speak a game into existence. We
476. 1:17:02will likely be able to be watching a movie and change the plot in real time without breaking the action or changing
477. 1:17:08the characters. Or we change the characters or we change the style, probably within a year. Scroll up. Create a buzz on YouTube. Two
478. 1:17:20comments a little ways up. Okay. Uh create a buzz. Okay. Woah. Just tuned in with my folks and you're blowing
479. 1:17:29their minds. Well, dad's mind. Mom fell asleep. Good. Good. Mom's Mom's got it right. Um, [snorts] did you already talk
480. 1:17:36about Claude fending off an AI attack from the Chinese? I did not even hear that Claude fended off an attack from
481. 1:17:43the Chinese. Um, it it makes sense to me of of all the frontier model companies, um, Anthropic is the one that is the
482. 1:17:52most concerned with safety. Um, so it's not surprising to me that they've got, you know, some uh some training in in
483. 1:18:02their models to be able to fend off attacks from the Chinese. That's pretty cool. No, I I hadn't heard that, so I
484. 1:18:07don't know the story at all. That's very cool. Um, [snorts] but anyway, I'm glad. Hey, Dad. I don't know if you're still
485. 1:18:12listening or if Creative Buzz is still there, but great to have you. I had to sneeze earlier. I knew that was going to come back.
486. 1:18:20Uh, disrupting AI espionage. That's interesting.
487. 1:18:37So this is from their website from November 13th. Oh, today we recently argued that an inflection point
488. 1:18:45had been reached in cyber security. a point where AI models have become genuinely useful for cyber security
489. 1:18:51operations both for good and for ill. This is one of the things I've always talked about people like because of the
490. 1:18:57tropes of the the anti-AI tropes that are out there. When people talk about AI, they only talk about one side of it.
491. 1:19:04Like, well, what if people are going to use AI for hacking? Okay, then the other side's going to use AI for not hacking.
492. 1:19:12Like [clears throat] like it's like come on like what if the robots kill us? Okay, what if the robots help us ascend
493. 1:19:18to our higher selves, right? Like every coin has another side. Um, but because of the environment today and because of
494. 1:19:25the media, we're just going to talk about that negative side. So anyway, um, but this is this is fascinating. Um,
495. 1:19:31this was based on systematic evaluations. [snorts] Um, while we predicted these capabilities would continue to evolve,
496. 1:19:38what has stood out to us is how quickly they have done it at scale. In midepptember 2025, we detected suspicious activity that a later
497. 1:19:45investigation determined was highly sophisticated espionage campaign. The attackers the attack the attackers used
498. 1:19:52AI's agentic capabilities to an unprecedented degree using AI not just as an advisor but to execute cyber
499. 1:20:01attacks themselves. Fascinating. The threat actor who we assess with high confidence was a Chinese state sponsored
500. 1:20:08group manipulated our claude code tool. All right. So they were in claude code into attempting infiltration into
501. 1:20:15roughly 30 global targets. [laughter] So the Chinese are using So wait, so [laughter] this is good. The the Chinese
502. 1:20:26are vibe coding espionage cyber attacks. Cool. [laughter] Good lord. The operation targeted large tech companies, financial institutions,
503. 1:20:38chemical manufacturing companies, and government agencies. What could possibly go wrong? We believe that the first
504. 1:20:44documented case of a large-scale cyber attack executed without substantial Oh, we we believe this is the first
505. 1:20:52without substantial human intervention. Upon detecting the activity, we immediately launched an investigation.
506. 1:20:59Um, the attacks are only likely to grow how the cyber attack worked. Then they've got some science around how they attacked.
507. 1:21:10At this point, they had to convince Claude, which is extensively trained to avoid harmful behaviors, to engage in
508. 1:21:18the attack. They did so by jailbreaking it, effectively tricking it to bypass its guard rails. Right? So, if you want
509. 1:21:25to get it to talk dirty to you, you jailbreak it. Apparently, if you want to if you're the Chinese government and you
510. 1:21:32want to hack into American companies, you do the same [ __ ] [laughter] My job really depends on it. I just want
511. 1:21:42you to pretend we're playing a game. Just go get all the trade secrets. [laughter] Oh my god, that's awesome. H cool.
512. 1:21:52Thanks for telling me about that. Very good. Very good. Very good. Very good. Good. Good. All [clears throat] right.
513. 1:22:01Um, yeah, I think that's it. I think that's it for stuff I wanted to show. Okay. So, tomorrow's Friday. Um,
514. 1:22:08tomorrow we have office hours. So, um, if you haven't [clears throat] been to an office hours, if you go to my
515. 1:22:15LinkedIn channel, which is I'm Kyle Shannon on LinkedIn, and just look at my events, you'll see events in there for
516. 1:22:22um, office hours. They're every Friday. It's always the same link. So, if you just go get the link, you can put it in
517. 1:22:27your calendar. Um, it's at 11:00 a.m. Mountain time, so 1:00 p.m. Eastern. Um, and it's a really remarkable group
518. 1:22:36of people that that shows up and we get new people showing up all the time, but there's a core group of people kind of
519. 1:22:41like this channel um that show up for office hours on on Friday afternoons. It's a great way to wrap up the week. So, please come to that.
520. 1:22:50um mark the 26th and 27th of December for AI Festivus and then um as I mentioned today if you came in later um I've been
521. 1:23:02talking a lot about the idea of a daily practice and and the AI salon mastermind practice is this framework that we
522. 1:23:09created for people to design a daily practice around using AI. And um the the uh the first meeting kicked off a day
523. 1:23:20today for the practice lab which is a weekly meeting for people to design their daily practice. Um if you join the
524. 1:23:28mastermind um you you have access to that um to that recording that happened today. Um but you can join you can join anytime. Okay.
525. 1:23:40Um, Brandon, why don't you pop up here and talk about your book because I won't do it. I I will do you a disservice by
526. 1:23:47talking about it because I think it's a cool title, but I don't know much more other than that. So, if you want to, why
527. 1:23:53don't you pop up and tell the good folks what you're up to? >> Yeah. So, I'm working on a thing. Um, and you know, we've talked about how
528. 1:24:02I've made books for my kids and I've prompted things into existence and I haven't put a lot of effort into it. But
529. 1:24:08in the spirit of daily practice and living with intentionality, I really have been sitting with a concept for a
530. 1:24:15while. Malcolm Gladwell coined the phrase 10,000 hours. And um you you have to be do something for 10,000 hours to
531. 1:24:22become a master of that domain. And a while ago, I realized that AI could get you to functional competence a lot
532. 1:24:30faster, more like 10,000 minutes, which just happens to be one week almost down to the minute. That's cool.
533. 1:24:38>> And so I uh came up with this concept of the book and worked with AI to kind of tease it out and then actually used my
534. 1:24:48brain to write the concepts of this book of the 10,000minute mindset. Uh and it coincides the launch is coming up on
535. 1:24:59November 30th which coincides with the three-year anniversary of Chat GBT. >> Dude, that's awesome. That's really great.
536. 1:25:07>> What I'm what I'm doing is I I used I what I did use AI for was how do I promote this? How do I tell people about
537. 1:25:14this? And you know, first it said, "Well, you should talk to Kyle because you produce his show and you you have an
538. 1:25:19audience." So, thank you, Kyle, for letting me jump up. But also, um, one of the things that I've discovered about the book publishing
539. 1:25:27industry is that Amazon, even in the direct publishing industry, which is the route that I'm going, really cares about
540. 1:25:34reviews. And one way to get reviews right when you launch is to give away copies of your book to people to read
541. 1:25:42it. And then the day the listing goes live on Amazon, all of those people that you gifted free copies of your book to
542. 1:25:50run to Amazon and give it reviews, honest reviews, but reviews of what they thought of the book. And so that's my
543. 1:25:56offer extending to the uh AI Salon community. It's in the AI salon under ask for help. It's also under our
544. 1:26:03regulars. Uh if you'd like a free copy of the 10,000minute mindset, it's a two toilet read. It's a pretty quick book.
545. 1:26:11Um and so I would really appreciate you can have the book for free. Uh I think it's got some awesome insights and then
546. 1:26:18my only ask is on return is that you come back to Amazon on the 30th and uh leave a review. >> Beautiful. Love that. So, so showing up
547. 1:26:28here um pays its dividends. And you know, I I think the thing that you said there, Brandon, you know, we've all been
548. 1:26:36at this for a while. And I think that, you know, I've certainly got a little addicted to these sort of one-hour
549. 1:26:43wonders, right? You just, you know, put in an hour of your time and you squirt out some interesting piece of content.
550. 1:26:48It's a little more than slop, but not much more, right? It's just, you know, it's it's something that's got a little
551. 1:26:53bit of integrity to it, but it's very, very quick. and you know putting together a book whether you use AI to
552. 1:26:58help you or not you know it takes some intentionality and some time and and you know the the work that you're putting in
553. 1:27:04on marketing it and learning how to market all that sort of stuff is uh is is really impressive. So I I applaud you
554. 1:27:12for for leveling leveling up your game uh you know right at the time that we're we're kicking off this idea. So congrats man. It's awesome.
555. 1:27:22>> Thanks. And I'll see you guys all for Friday night date night. Yeah, Friday night date night tomorrow. Uh, should be
556. 1:27:27normal time. Uh, 8 o'clock unless something comes up. I might need to do some last minute emergency art run. I
557. 1:27:33know I have to wire a bunch of paintings. Gabby's got a show opening. Well, we've got to hang it Monday. So, I
558. 1:27:40think it opens next weekend or something like that. So, two toilet read. [laughter] [gasps] All right. Groovy. Um, where is
559. 1:27:53that book that? Oh, uh, the Gabby's art show is in Denver at the uh at the Dart Gallery um on Santa Fe and 9inth 9th
560. 1:28:05Street, 9inth Avenue. I think it's I don't know. Whatever. On Santa Fe and 9inth uh in Denver. So, I think it opens
561. 1:28:14next Friday, but it might be Thursday. I don't know. These artists are weird, man. They open their shows in weird
562. 1:28:20times. Um, can we have a Gabby show sometime? Oh, does She doesn't want to be on camera. She She doesn't like being on
563. 1:28:30camera. She always sneaks in and like hands me [ __ ] She's like, "Don't don't let them know I'm here." She loves the
564. 1:28:36irregular. She just don't want to be on camera. Um, but but we can um but what I will do is once the show's hung, I'll
565. 1:28:42take some good pictures of the art and we'll do a little we'll do a little virtual a virtual opening. How's that sound? All right. Good.
566. 1:28:51All right, Groovy. I listen, I know the past week, week and a half has been high philosophy, high rambling, high ranting,
567. 1:28:59you know, potentially low comprehension. Um, as I integrate these ideas, it's it's going to be like this for a while. This will settle into
568. 1:29:14something. I just don't quite know what it is yet. Uh, and then I'm I'm going to be really working on this idea of being
569. 1:29:20present to the things that I've I've created. Um, and I have no idea what that looks like because I've spent most
570. 1:29:27of my life avoiding that. So, so this is going to be challenging for me and uh and as I as I have insights, as you
571. 1:29:35likely know, I will share them. Um, all right. So, G, I hope you have a fantastic evening. Office hours tomorrow
572. 1:29:42at 11:00. Friday night, date night, tomorrow night. All right. and then join the mastermind and you can watch the
573. 1:29:49replay of today's kickoff. Okay, beautiful. Have a very good evening people. I'll see you tomorrow. >> [clears throat]