11/13/2025 - Embracing the Ick: Confronting the Discomfort of Learning in the New Age of AI

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0:00 to do this thing. Hey, champerific.
0:10 Jesus.
0:24 [music]
0:31 >> [music]
0:40 [music]
0:46 >> Every time I see you now, [singing]
0:48 get that look in mine.
0:52 Every time [singing] see your [music]
0:53 mouth I hear that smile
0:58 in the early misty morning light that I
1:01 heard the [singing and music] engine
1:02 turning and the old for outside
1:11 you believe [singing and music] me
1:14 again today
1:17 you convince me
1:19 again day. [music]
1:22 You're leaving this hometown [singing]
1:24 looking for someone else's golden ring.
1:30 >> Should have [music and singing] said
1:33 so long, Suzan.
1:36 [music]
1:39 Hush now. [singing] Don't you cry.
1:44 So long, [music]
1:46 Susanna.
1:49 [singing]
1:50 Don't [music] you cry for me.
1:58 [music]
1:59 >> Sharing jeans and cigarettes and keep a
2:01 moment out [singing] on the road.
2:05 Chasing down a lifestyle out on Highway
2:08 24.
2:10 New [music] York states rolling
2:12 [singing] breeze in the sunshine with a
2:14 blue sky falling to the [music] chill of
2:17 old September green
2:23 you may
2:29 [music] you will convince me
2:34 [music and singing] again today
2:37 you're leaving this whole town looking
2:39 for someone else's golden [music] ring.
2:45 Should [singing]
2:47 so long.
2:52 Hush now. Don't you cry.
2:57 So [music and singing] long, Susanna.
3:03 Don't you cry for me. [music]
3:17 >> [music]
3:19 >> Okay. Fantastic. Bob, what's going on
3:22 there? Good people. What is happening?
3:25 What is happening? What's going on? What
3:28 is going on, good people of the world?
3:30 What's happening? Fantastic. Fantastic.
3:33 Let's get this show on the road. You
3:34 know what I'm saying? You know what I'm
3:35 saying? What are we waiting for? What
3:38 are we waiting for? Everybody's got
3:40 something to do, right? Everybody's in a
3:42 hurry. Let's go. Let's go. Let's go.
3:44 [laughter]
3:45 It's just crazy.
3:49 Have you taken a moment to just breathe
3:52 today?
3:54 Oh, lordy, lordy, lordy, lordy, lordy,
3:59 lordy, lordy.
4:01 All right.
4:03 I don't ever seen think I've seen this
4:05 character before. [laughter]
4:08 You never know where they're going to
4:10 come from. I think I just I just channel
4:12 them from above. Well, actually, I
4:14 probably just channel them from my
4:16 childhood in Saturday Night Live. You
4:18 know,
4:24 Kelly Camp, aren't you the one that's
4:26 doing all the the [ __ ] with Notion and
4:30 connectors?
4:33 in the chat. GPT.
4:38 Yes. All right.
4:40 I logged into Notion today. I had an
4:41 account and I just [ __ ] stared at it
4:45 like, "What the [ __ ] is this?" And then
4:47 I asked Chat GPT about it and then it
4:50 told me some [ __ ] and then it said it
4:52 could it could go edit [ __ ] and I set
4:56 up my connector and then I tried to get
4:59 it to go do [ __ ] and it's like I don't
5:00 have permission to do that but here's
5:02 how you turn on the permissions and it
5:04 was a hallucination. That's not how you
5:06 turn on. So I don't know what the [ __ ]
5:08 I'm doing. So I just thought I'm going
5:10 to call Kelly [laughter]
5:13 and I know you did I need I know you did
5:15 an LOL on it so I should just go watch
5:17 your LOL. [laughter] But but the the
5:21 lazy part lazy part of me is like just
5:22 call Kelly and she can teach you how to
5:24 do it. So that was my that was my uh my
5:28 experience with notion today was just
5:29 like this sucks. I hate life. I hate not
5:32 knowing which I'm going to talk about.
5:36 I'm about to talk about
5:41 I call it the ick.
5:44 You know that feeling that feeling of
5:45 like, "Oh, I should everyone's talking
5:48 about notion. I should probably go check
5:50 that out." And you're like, "I don't
5:51 know how to use it." And you're like, "I
5:55 don't want to I don't want to feel not
5:58 expert at something."
6:01 That feeling, yeah, [music]
6:04 that was one of my big insights today.
6:06 So, today we kicked off the AI salon
6:08 mastermind practice
6:11 uh in a thing called the practice lab.
6:13 So, the practice lab is a weekly, it's a
6:15 10-week series where you design your
6:21 daily practice using AI. It was a very,
6:24 very powerful meeting. So, if you missed
6:26 it, um the recording is already up and
6:29 available. Thank you to Andy. Um Tik Tok
6:32 pin. Uh yeah, it was awful to set up,
6:34 but then it's amazing. That was like
6:37 hearing you talk about it. I'm like,
6:39 okay, I get why it could be amazing. And
6:41 then I was just like, it was like
6:44 there's these three things, people and
6:46 places and items or whatever the [ __ ] it
6:48 was, right? That's what ChatGpt told me.
6:50 And then I went over and I looked at its
6:52 interface and there's none of those are
6:54 there. Like it's just all like it just
6:56 looks like yet another [ __ ] notetaker
6:59 with 16 different categories that mean
7:01 nothing to me. So [laughter]
7:03 So I got demoralized pretty quick with
7:07 notion. Call me. Okay, I will. I will.
7:12 I listen, I could just watch the video,
7:14 but I might just I might just lazy out
7:16 and call you. [laughter]
7:18 [music]
7:25 [music]
7:26 It's going to be great. The mastermind.
7:27 Yeah. So, listen. Here's the deal.
7:31 If you're not a part of the mastermind,
7:33 that's cool. Your choice. the mastermind
7:36 so far this year. We kicked off the
7:37 mastermind in June and you know we were
7:40 always like okay you know this is going
7:41 to be a thing this is going to be where
7:43 people who are sort of focused on sort
7:45 of taking their eye to the AI to the
7:46 next level they're going to hang out in
7:48 this area and it was nebulous for from
7:51 June until now
7:54 and about a month ago um we were you
7:58 know we've we've been working on you
8:00 know redesigning the AI salon space the
8:03 community
8:05 We've been working on engagement like
8:09 why come to the AI salon community like
8:11 what's what's there like you know all
8:13 that sort of stuff and really thinking
8:14 about a lot about all the different
8:16 things
8:17 and we landed on this idea of creating a
8:22 a daily practice framework called the
8:25 mastermind practice
8:28 and
8:30 today was the kickoff for it and so
8:32 we've designed it in such a way it's
8:34 this 10-week series, you can join at any
8:36 time, but the recordings of the previous
8:39 meetings, if you're a mastermind member,
8:41 you can go back. So, if you missed the
8:42 meeting today
8:44 and and you're not a part of the
8:46 mastermind, join the mastermind because
8:47 for the next month and a half, it's 20
8:50 bucks a month. And if you get it for 20
8:52 bucks a month, that's ongoing and it's
8:54 going to go up after that. Um, the link
8:57 is on screen right there.
8:59 Bit.ly-salon-mastermind.
9:03 Go there. That's where you can sign up.
9:05 So you can watch the um the meeting we
9:09 had today and there's the the notes are
9:11 there as well, right? So consolidate
9:13 consolidated version of the notes. Um
9:17 Brandon Brandon and I were talking
9:19 before the the show started tonight and
9:21 there's something
9:24 because that meeting so so our
9:26 mastermind meetings used to just be a
9:28 hangout. It was it was actually called
9:29 the founder hangout. we would just sort
9:32 of hang out and chitchat and that was
9:33 fine. It was good and you know people
9:35 would talk about what they were doing
9:36 but this is a very different kind of
9:38 conversation right this is a design
9:40 conversation and every every week out of
9:44 the 10e series has a purpose and so
9:48 today we started out with taking two
9:50 minutes to just write down on a piece of
9:53 paper no AI
9:57 what do you want what do you want to get
9:58 out of this what do you want to get out
10:00 of a daily practice what does that mean
10:02 to you.
10:05 And so we took some time to do that. We
10:07 talked about the purpose of the
10:08 mastermind. We talked a little bit about
10:10 the evolution of the AI salon. Liz then
10:13 talked about
10:15 what a practice means to her, how she
10:18 does it. Um, and then she was given just
10:21 really good insights uh about how to
10:25 think about this idea of a daily
10:27 practice built around AI. Um, in the
10:31 middle of her sharing her thing, the
10:33 building that I was in suddenly had a
10:36 mandatory fire drill. [laughter] So, I
10:39 had to leave the building. So, I
10:41 switched to my phone and I jumped in my
10:43 car until all the the craziness was
10:46 done. That was pretty funny. Uh, and
10:49 then people just talked about um, you
10:52 know, what a practice means to them. And
10:53 then the next nine weeks is a different
10:56 part of the framework. Every week's a
10:58 different part of the framework. So,
10:59 there's nine components to the
11:00 framework. Everyone gets to design their
11:03 own practice, what that looks like for
11:05 them. Incredibly powerful stuff.
11:08 Incredibly powerful stuff. Um,
11:14 so
11:15 go join the AI salon if you haven't and
11:18 then join the mastermind if you want to
11:20 get involved with this. I would
11:22 strongly,
11:24 we had like 20 people there today. It
11:25 was a really, really nice group of
11:28 people.
11:29 um a lot of new faces which was
11:30 exciting. Um
11:34 I would strongly encourage you to join
11:36 and come to the weekly meetings. Carve
11:38 out Thursdays at noon Eastern.
11:41 Thursdays at noon Eastern is the
11:44 mastermind practice lab. So that's when
11:46 this group meets and that's when you
11:47 design your
11:50 side hustle Mimi. Yes.
11:54 Um,
12:01 one of the things that struck me today,
12:05 so while I'm facilitating this, Liz and
12:07 I both talked about this that you know
12:09 what, you know, it's her ultimately her
12:12 vision. It's, you know, she had this
12:14 idea and and you know, the minute she
12:15 said it, I'm like, "Oo, that's the right
12:17 idea. Let's do that."
12:18 And so while we're we're facilitating
12:20 it, what what we realized is that we're
12:24 starting this over as well. Like we're
12:26 we're
12:28 I mean Liz has been doing this idea of a
12:32 daily practice for three three years or
12:34 so now um incorporating AI. So she's got
12:37 some good practice in it. But she's
12:39 never done this mastermind, this this
12:42 framework we designed. No one's ever
12:44 done it before. It's all brand new.
12:47 And
12:49 I think one of the fantasies I had about
12:52 a practice is that it's just like, you
12:55 know, kumbaya, like, oh yeah, I'm just
12:57 going to breathe and then I'm going to
12:58 be one with the world and then I'm going
13:00 to make beautiful AI things, right? And
13:02 it's it was all this sort of positive if
13:04 I just, you know, have intentionality,
13:07 then all will be right with the world.
13:09 And [laughter] when when I was preparing
13:12 for the kickoff today, um yesterday,
13:15 Andy and Liz and I talked, we were
13:18 talking about what the kickoff was going
13:20 to be, and both of them were talking
13:23 about their um
13:28 that in their daily practices, a big
13:31 part of it is
13:35 being present
13:38 to the discomfort,
13:41 whatever the discomfort was. And the
13:43 minute they started talking about that,
13:45 I was like, "Oh no.
13:48 Oh no. I don't want to be present to the
13:50 discomfort. I've been hiding from the
13:52 discomfort."
13:54 And the discomfort is things like, "You
13:58 know how to do something and now you
14:01 recognize that AI is changing how that
14:03 thing gets done."
14:06 That discomfort of like, but I know how
14:08 to do it and I don't know how to do the
14:11 new thing.
14:13 Or that discomfort of
14:18 I know I know three of the four pieces
14:20 of this thing that I have to do. That
14:22 fourth piece I don't know at all. So I'm
14:24 going to feel like a dumb dumb. And it's
14:26 like ick.
14:29 So, so what struck me today is that is
14:32 that
14:34 one of my goals for the mastermind is to
14:38 embrace the ick
14:41 to just feel
14:45 imperfect to feel clueless
14:49 and then take action anyway. Right? Like
14:52 that the definition of fear, right? You
14:54 know, it's you know taking action in the
14:56 face of fear.
14:58 Well, I think one of the ways to take
15:00 action is just to be with
15:02 the fear, to be with feeling less than,
15:06 to be with
15:08 things are changing, the fear, whatever
15:10 it might be. Tik Tok,
15:13 I live in a constant state of discomfort
15:15 with AI, but it always pays off in the
15:18 end. Yeah.
15:21 One of the other things that struck me
15:22 today was
15:30 there was a calmness.
15:33 Part of that's Liz. Part of part of how
15:36 Liz shows up is is
15:39 she's a she's a very centered,
15:42 intelligent,
15:46 insightful human being. And so there's
15:49 she brings a calmness. And
15:53 as we were thinking about this daily
15:55 practice,
15:57 if the focus is not on,
16:00 oh, how do I learn the tools? What's
16:01 going on with X? What's it? How do I do?
16:03 Wait, are we going to get are we going
16:04 to get Gemini 3.0? What about Nano
16:06 Banana 2? Like all of that [ __ ] chaos
16:09 and freneticism that quite frankly I
16:12 built this channel on, right? I got
16:16 excited. And I'm like, "Oh, look at the
16:17 cool tools. Look at the cool tools.
16:19 They're so cool. You should come hang
16:20 out with me. We'll talk about all the
16:22 tools. They're going to be so cool. I'll
16:24 show you everything." Right? [laughter]
16:26 And I was good at it. And I got off on
16:29 it. It was like, it was like, "Yes,
16:32 we're going to learn them all. We're
16:33 going to learn them all together."
16:36 And then it just And then the you know,
16:38 we were like sort of ankle deep in the
16:41 on the beach, right? And the little
16:43 waves were sort of lapping up to our
16:44 ankles. were like, "This is awesome."
16:46 And then all of a sudden in came a big
16:48 wave of like whack. You're like, "Oh
16:50 [ __ ] this is there's too much to deal
16:52 with here." But that feeling, that
16:55 energy of that chaos
16:59 in a daily practice,
17:03 you can let the tools drift to the
17:06 background. So all that chaos that's up
17:09 here, you just let it drift to the
17:11 background and then you can just be with
17:13 who you are.
17:15 what you believe in, what are your
17:17 values, what are your
17:21 intentions,
17:24 right?
17:26 And so as we were talking about that
17:28 today, like I can actually feel like a
17:32 calmness come over me. Like for me the
17:34 like the anxiety happens like right in
17:37 my chest and then if it's if it's like
17:40 panicky kind of anxiety that that lowers
17:42 to just below my solar plexus and it's
17:44 like ew that feels awful right but that
17:48 I could feel like the the tension right
17:50 here. I could feel it just go
17:54 and just open up and just be I just felt
17:57 a calmness come over me.
18:00 And so part of the daily practice is
18:05 being in the presence of the chaos,
18:08 but letting that drift to the background
18:10 and just reentering yourself
18:14 and reentering yourself with what do I
18:16 want?
18:20 I was in a different meeting today and
18:22 in Towns and Wardlaw who's the the
18:24 leader of the this founders group that
18:27 I'm a part of.
18:29 He talked about what are your three
18:31 words? What what's your what are your
18:32 what's your north star? If you had to
18:34 have if you could only choose three
18:36 words
18:39 that are really your north star for for
18:41 your life,
18:43 what are those three words?
18:47 And so it's it's amazing that I had that
18:49 meeting
18:51 [snorts] where I was asked what what is
18:53 your north star followed by the kickoff
18:59 of a of of a brand new thing we created
19:02 for for AI salon mastermind me members
19:05 called the the mastermind practice
19:08 that essentially asks the same question
19:11 right it's not quite your north star but
19:12 it's like what do you want what are you
19:14 trying to achieve
19:16 And so th those three words for me.
19:22 One of them was inspiration.
19:27 One of them was being present.
19:31 And then one of them was connection. So
19:34 inspire,
19:35 be present, and connect.
19:41 And I feel like I've got
19:46 I've got some decent integrity around.
19:58 Huh. I think I've got an integrity
20:01 around inspire.
20:06 I think I'm okay at the connect part,
20:10 but but
20:13 there's some opportunity there. And the
20:16 be present part, that's the one that's
20:19 the [ __ ] That's the one that's a
20:21 [ __ ]
20:26 It struck me. It's it's struck me over
20:28 the past month or so because I've been
20:30 thinking a lot about what is a practice
20:31 and what is this and what is that and
20:34 what do I want and
20:37 why am I doing what I'm doing
20:42 and and one of the insights that I've
20:43 had recently is that
20:47 one of my there there's a thing in in I
20:50 I did ages ago I did this thing called
20:51 the landmark mark forum. I don't know if
20:53 you know it,
20:55 but [snorts] but you've got a a winning
20:57 formula is is a way of a way that you
21:01 act in your life that is how you achieve
21:04 success, but ultimately
21:06 you achieve success because you know
21:08 you're not that thing, right? So in my
21:11 case, like one of them one of them was
21:13 just I know I'm not creative so I'm
21:16 overly creative. Like you you
21:17 overcompensate for the thing you know
21:19 you're not. And the ironic thing is is
21:21 that the more you succeed in your
21:23 winning formula, the more you the more
21:25 it reminds you what you're not, right?
21:28 So this is why so many rich people are
21:29 miserable, right? Because they're
21:31 chasing this thing that all it does is
21:32 remind them of their their
21:34 worthlessness, right? You know, the more
21:36 money they make, the more miser
21:37 miserable they get. So it's an
21:40 interesting thing.
21:42 But what I realized is one of my winning
21:44 formulas is um
21:49 I love to create things, right? I love
21:52 to create. I love to solve problems. I
21:55 love to invent. I love to open loops.
21:58 Um,
22:02 and
22:05 but when I create them, I create them
22:07 from this this adrenaline
22:12 adrenalinefueled fervor. I'm going to I
22:15 got I'm going to invent this thing. Like
22:16 the bigger it is, the harder it is. Like
22:18 that adrenaline can last for a month or
22:21 two months or three months. Like it can
22:22 last for a while for me. Um, and I build
22:25 it and I build it and I build it and
22:26 then and then the minute it gets to
22:34 the minute it gets to some level of
22:36 stability,
22:39 it's almost like I
22:44 it it's it's like I
22:47 I disassociate from it.
22:52 And so
22:54 the result of that is and I kind of hide
22:57 behind it.
23:00 So, so I'll give you a good example.
23:03 I make these videos. I I do these shows.
23:06 I do these live streams.
23:11 I have never once gone back and looked
23:14 at one of them.
23:16 I almost do it like
23:21 like it wasn't me that did it
23:24 right. I set it up. I committed to doing
23:27 it seven nights a week. I then once I
23:29 did a year of that, I dropped it to five
23:30 nights a week with it with some minor
23:32 exceptions. I've been doing it five
23:34 nights a week for, you know, a yearish
23:35 now.
23:39 And my relationship with it is I'm not
23:43 super present in in the moment. I'm
23:45 doing my thing, right? So, I'm not
23:47 necessarily present to what I'm doing.
23:50 And then the minute it's done, it's like
23:52 it's gone. It's done. I I like I
23:54 disassociate from it. And we got Lord
23:57 Digital Gods, bless his heart, every
23:59 [ __ ] night takes these videos and he
24:03 creates a YouTube thumbnail for them and
24:05 he creates descriptions for them and he
24:06 creates chapters for them.
24:10 And so
24:12 like what what I what I've become
24:17 aware of
24:20 is how not present
24:23 I am to the things I [ __ ] created
24:29 [laughter] to the things I create. I
24:32 create them and then like remove myself
24:34 from them surgically
24:37 because when I'm in the adrenalinefueled
24:39 creation process, I'm not present. I'm
24:42 just high. I'm high on we're going to do
24:44 the thing and we're going to do the
24:44 thing. COME ON, PEOPLE. COME ON. You
24:47 make the costumes. I've got the barn.
24:49 Let's put on a show.
24:52 Right. You don't have to be present for
24:54 that. You just need to like keep feeding
24:56 yourself and go.
24:59 And then the minute it's up, the minute
25:01 it's a thing,
25:03 I disappear from it. So I'm not present
25:05 when I'm creating it.
25:08 And then I treat it like this thing that
25:11 is outside of me that I don't have to
25:13 take responsibility for in any way
25:14 because I'm not a part of it.
25:18 And so for me, my daily practice, I
25:20 think the the the one that's going to be
25:22 the hardest for me
25:26 is to be present to what I'm creating.
25:30 And it's like even as I'm saying it
25:31 right now, I'm like I feel like that
25:33 [ __ ] anxiety coming on
25:35 like holy [ __ ]
25:39 Like imagine if I did this
25:45 and then Lord Digital Gods puts together
25:48 the video with the chapters and things
25:50 like that and I go click on some of the
25:52 chapters and like look at what I did.
25:55 Go, oh that was interesting, huh?
25:58 Probably shouldn't do that again. Like
26:01 have never done that.
26:05 I'm not present to what I'm creating.
26:09 which is [ __ ] insanity.
26:12 I'm creating it. You people show up for
26:16 it. You're amazing. [laughter]
26:19 I'm not here.
26:23 Or at least I'm not I'm not taking in
26:27 the good, the bad, the ugly. None of it.
26:29 It's just like this neutral thing. Oh
26:31 yeah, that was a thing I did. It's
26:32 really easy to dis dismiss it that way.
26:34 Oh yeah, I started the eye salon. It's
26:36 that it's that community. Yeah, it's
26:37 that thing. It's that thing over there.
26:40 Oh yeah, story vine. That was the thing.
26:41 I'm that's that's a 13 and a half year
26:43 old company that I am the inventor of
26:46 the like I'm just not present.
26:52 So,
26:55 so one of the things is be present to
26:57 the ick. Be present to those things that
26:59 I'm avoiding
27:02 because I don't want to confront that
27:04 feeling of I don't know how to do
27:06 something or what if what if I don't do
27:10 good enough work? What if I'm judged?
27:12 Right? That that feeling so I avoid
27:14 stuff.
27:16 Being present to what I create is
27:18 essentially the same thing, right?
27:20 Because there's an ick there. If I have
27:22 to actually be present for what I
27:24 create, then I got some then I then I
27:28 should look at it.
27:30 And part of it's going to be awesome.
27:32 Part of it I'm going to look at and go,
27:33 "Woo, that was awesome." And then part
27:36 of it I'm going to look at and go, "Oh
27:38 my god, that's [ __ ] embarrassing."
27:41 Right? And I'm not talking about the
27:43 pink bow. I'm very proud of the pink
27:44 bow. [laughter]
27:56 But this is what a daily practice is
27:58 about. A daily practice is about
28:01 intentionally
28:04 choosing
28:08 what you want to do.
28:10 Intentionally choosing
28:14 to be present to it.
28:17 intentionally choosing to show up every
28:19 day and do something.
28:22 Do something. Right? Part of this
28:23 becomes a habit. I think the habit thing
28:26 I'm pretty good at. Right? The habit
28:28 thing is showing up. Show up. Show up.
28:32 Show up.
28:34 But there's a massive difference between
28:36 a habit
28:38 and a practice.
28:42 A practice has a reason for being.
28:46 A practice is rooted in my values. And
28:49 in order for the practice to be rooted
28:51 in my values, I have to understand my
28:54 values.
28:56 When was the last time you asked
28:57 yourself, "What do I stand for?"
29:02 Right? What's a what's a non-negotiable
29:04 for me
29:06 as a human and as a creator and as a
29:10 builder and as a worker and as a
29:12 companion,
29:15 right? So having a daily practice in
29:17 some sense, you know, in a very real
29:19 sense has nothing to do with AI. AI
29:24 when you do it right,
29:26 part of the practice is exploring these
29:29 AI tools and understanding what they
29:31 make possible.
29:33 But then drift, let them drift to the
29:34 background. You just know how to use
29:37 them.
29:39 And then it all becomes about what do I
29:41 want? What do I want to do today?
29:45 I've got a workshop that I've got to
29:46 develop for this book that I'm writing.
29:48 I've got the book to write, right? I've
29:51 got a book proposal out right now.
29:53 They're out trying to sell this book.
29:55 We've got some interest. At some point,
29:58 some publisher hopefully, fingers
29:59 crossed, is going to say, "Yeah, we want
30:01 that book." Then I've got a book, right?
30:02 There's a bunch of ick in that.
30:10 I will admit that I have had a time in
30:13 my life
30:14 where I got a very prestigious publisher
30:17 to give me a book deal and an advance
30:20 and I didn't finish that book.
30:25 I had to return the advance.
30:28 That was [ __ ] humiliating,
30:33 right? That was because I didn't have
30:36 I wasn't present
30:40 to what was going on with me. So, I just
30:42 hid. I just hid. I hid behind the things
30:47 I had created. And one of the things I
30:48 had created was a [ __ ] book deal.
30:52 And then I hid behind it. I wasn't
30:54 present to it.
31:03 And everyone's got their thing, right?
31:05 Everyone's got their everyone's got
31:08 their ick. [music]
31:15 Andrea, who's an irregular here, she's
31:18 been coming here for years. she joined
31:19 today and it was great to see I don't
31:21 know if you're here but it was great to
31:23 see her and
31:26 you know she she shared that
31:31 she recognizes that if she's going to
31:34 put her stuff out there
31:37 she has to put herself out there
31:39 [laughter]
31:40 she's absolutely terrified of that and
31:44 even joining joining the practice she
31:47 knew that in joining the practice she
31:49 would have to confront [laughter] that
31:51 terror, right, of putting herself out
31:54 there. And she and she shared that very
31:57 eloquently. I hope I'm not speaking out
31:58 of school, but it was it was this really
32:00 eloquent, beautiful moment. We've all
32:03 got those we're all human beings. We've
32:05 all got those things
32:08 that we just don't deal with for
32:10 whatever reason or cause shame or cause
32:14 whatever compulsion, whatever. It
32:16 doesn't matter what it is. We've all got
32:18 the things.
32:20 So, the idea of the daily practice is
32:22 just be and be with intention and do it
32:28 in a regular enough way that the edges
32:31 start to get
32:33 rounded off those sharp things that
32:35 prevent you from taking action and
32:37 prevent you from making a difference and
32:38 prevent you from doing worldclass work.
32:43 Right? One of the one of the places
32:45 where I've realized that I've got ick
32:48 the the the the sort of shame state
32:51 stuff that prevents me from doing
32:52 something.
32:55 I feel like one of the things that I've
32:56 learned learned to do on this channel is
32:59 I can very very quickly do something
33:01 that's decent. Like I can very very
33:03 quickly get a pseudo song out that's
33:06 that's a really good one, right? or
33:08 music video that's just generate some
33:10 images, stitch them together, throw them
33:13 on a soundtrack, and put it out to the
33:15 world. I'm really good at sort of one
33:17 hour
33:19 one hour shots of creativity.
33:25 One of the things that scares the [ __ ]
33:27 out of me
33:29 is what if you did more than that? What
33:33 about a five minute video? What about
33:36 some actual storytelling
33:38 where you had intention to it and the
33:40 story was good and you rewrote the story
33:42 six times and
33:44 and you have to come up with consistent
33:46 characters and a consistent world and a
33:48 consistent look and feel and you have to
33:50 probably somewhere in that chain of
33:51 craft there are three or four things you
33:53 don't actually know how to do.
33:56 And so what I let myself do is not do
33:58 that kind of work, not do that level of
34:00 work.
34:03 I think I'd be kick ass at it, but I
34:06 avoid it because I'm not present to the
34:09 [ __ ] I'm making. Tik Tok pin
34:12 was hard for me to go and confront my
34:14 anxiety, but I'm glad I went. It was so
34:16 good to see you there, Kim. Kim Ken was
34:18 there.
34:22 We're all dealing with stuff, right?
34:24 We're all dealing with stuff. We've all
34:26 got some version of,
34:30 you know, limitations and blockers and
34:41 I think one of the things that inspires
34:43 me so much about AI and you know Cam I
34:46 think you know you experience this in a
34:48 very regular basis is that a AI provides
34:52 accessibility
34:54 for [snorts]
34:56 limitations that we have, right? And
34:57 sometimes those are limitations that are
35:00 obvious and sometimes those are
35:01 limitations that are hidden. [snorts]
35:04 And sometimes those are limitations of
35:06 just I never
35:09 learn to be a good coder, right? I don't
35:13 enjoy the ongoing
35:16 process. And maybe part of that's
35:19 because I've got this ick I'm not
35:21 confronting. Maybe I'd be a great coder,
35:23 right, if I sat with it. I don't know. I
35:27 don't know. But AI
35:29 can help fill in some of those gaps,
35:32 right? But it doesn't mean that you
35:34 don't have all of the [ __ ] all the
35:36 human It's not even [ __ ] It's it's
35:38 the human condition, right? We've all
35:39 got the human condition
35:42 of these limitations and our
35:46 relationship to those limitations
35:48 and how much we give into those
35:50 limitations and how much we say, "Fuck
35:52 it. [laughter]
35:53 [ __ ] it. I'm going to feel the
35:54 limitation. I'm going to confront it and
35:58 I'm going to do what I can to navigate
36:00 it, manage it, get around it, whatever
36:02 it might be."
36:07 YouTube comment from Stacy. Stacy,
36:10 totally agree on this. You're not alone,
36:12 Kyle. I think many of us feel this way.
36:15 It's so difficult to be present with so
36:18 much noise around us. Exactly. Um so
36:20 much unnecessary pressure to put on
36:23 ourselves. And and listen, I think I
36:26 think some of that pressure is real,
36:28 right? If you got laid off, if you're
36:30 trying to find work, if you're trying to
36:32 make money from the thing, you know,
36:34 Kelly Camp has started this AI agency
36:37 three years ago. And I know there was a
36:39 long time in there where she was like,
36:41 "People love what I'm doing.
36:44 When is one of them going to write a
36:46 check?" Right? So there's there's very
36:49 real pressure there.
36:53 And and yet we're, you know, we're
36:57 human.
36:58 AI has helped me finish so many things.
37:00 I partially completed forgotten
37:02 projects, unrealistic goals one by one.
37:07 I don't know that they were unrealistic
37:08 goals.
37:10 They might have felt unrealistic at the
37:12 time.
37:14 One by one
37:16 in various ways. It's helped me to uh to
37:20 check that [ __ ] off my list. Yeah, it's
37:22 great. That's beautiful.
37:25 Night out. Thanks for being real, Kyle.
37:27 I appreciate you. Oh, thank you. I
37:29 appreciate I listen, I appreciate all
37:30 you. I like this this community is is
37:33 quite special.
37:35 Um, but you never know where the path
37:37 leads. It always surprises me. Yep.
37:42 Somebody just joined the irregulars.
37:44 Erica Lamont.
37:47 Um,
37:51 so [snorts] that's the stuff that we're
37:52 doing in the in the mastermind practice
37:55 lab.
37:59 And what I'm excited about the
38:00 framework. So if you go look if you go
38:02 look at the mastermind page you'll see
38:06 sort of you know what is what is it what
38:08 does it mean to have a daily practice
38:09 there's sort of five bullet points there
38:11 and then we talk about the mastermind
38:13 practice like what what does that mean
38:15 what does that look like there's nine
38:16 bullet points and those are the nine
38:19 components of the framework and so you
38:22 can actually go see those are going to
38:23 be the nine weeks we're going to do so
38:24 we have a kickoff week and then we've
38:27 got these nine weeks one one for each of
38:29 those specific speific attri attributes
38:32 of a daily practice. And some people
38:34 will resonate more with depending on
38:36 where they are, one of those than the
38:38 other. But over the nine weeks, we're
38:40 all going to get to design this very
38:42 intentional, very rooted
38:45 daily practice. We're on the other side
38:47 of it. We should be able to do some
38:48 remarkable [ __ ] [ __ ] like change the
38:50 world kind of [ __ ]
38:58 I want I'm going to show some stuff
39:00 tonight. And I know I'm talking a lot,
39:03 but tough [ __ ]
39:06 [laughter]
39:07 Most of you use me as a as a a sleeping
39:10 pill anyway. So hopefully you're you're
39:14 you're drifting off to slumber and and
39:16 all of my my wisdom is is seeping into
39:19 your subconscious and you're going to
39:20 wake up in the morning go, I must have a
39:22 daily practice.
39:24 [laughter]
39:32 There's there's some stuff coming in the
39:34 next probably three months that
39:40 feels profound to me.
39:44 This morning I woke up rapping about
39:46 math. That's hilarious. Kyle [snorts]
39:49 Esmos says, "Shannon,
39:52 this channel in many ways is a daily
39:54 practice. The mastermind might be the
39:56 next level many of us need." Yeah, we'll
39:58 definitely check this out. Well, that's
40:00 that's the thing, Stacy, is um
40:06 depending on how you show up to this
40:08 channel, this could absolutely be a
40:09 practice.
40:12 I have
40:14 inadvertently been treating this channel
40:17 like a habit, like I just show up the
40:20 intention. I I mean I I think there's a
40:23 core intentionality here where I want to
40:24 make a difference for people and I want
40:26 to inspire people and I want to make AI
40:28 less scary. There's there's kind of an
40:30 underlying thing that's there. [snorts]
40:32 But the being present to it and really
40:34 like being intentional about each one of
40:36 these things and actually kind of owning
40:40 what I do here, that's that's going to
40:41 be new for me. So I don't know what that
40:43 looks like.
40:45 Um,
40:48 what I think is going to be powerful
40:49 about the practice lab is that because
40:52 there's this framework, we're going to
40:54 provide everyone with tools.
40:57 So, we're going to do exercises and
40:58 we're going to we're going to frame up
41:00 what it means to play. Like, you know,
41:02 in the AI salon, we've got play first,
41:04 create excellence, generously lead. What
41:07 does that actually mean in a daily
41:08 practice? What does it mean to play? How
41:10 do you play with intention? you can and
41:14 that's one of the things we're going to
41:15 teach right so I think I think the
41:17 difference between you know this is this
41:19 this channel really is knowledge through
41:22 osmosis or inspiration through osmosis
41:25 right it it is very much that the the
41:27 the the lab the the um the practice lab
41:32 is is much more intentional right and
41:34 we're all going to have the same tools
41:35 but then we're all going to design our
41:37 own practices
41:39 in ways that are relevant to us so
41:40 they're going to be all of our practices
41:42 are going to be so different and that's
41:44 going to be so inspiring because you be
41:46 like, "Oh, I had never thought about it
41:49 like that." Right?
41:52 Um,
41:55 speaking of which, here's a here's a a
41:58 good opportunity
42:00 for um
42:04 rather than setting a New Year's
42:05 resolution.
42:08 Couple of days before New Year's, we're
42:10 we're putting on this thing. The AI
42:12 Salon and She Leads AI are putting on
42:14 this amazing event called AI Festivus.
42:17 AI for the rest of us. And it's 24
42:20 one-hour sessions starting on um Friday,
42:26 December 26th
42:29 from 9:00 a.m. Pacific till 900 p.m.
42:32 Pacific. Then we take a 12-h hour nap
42:35 [laughter]
42:36 and then we start all over again on
42:38 Saturday. So, it's 24 hours of
42:39 programming for free
42:43 of remarkable people that are just
42:45 willing to come
42:47 share their wisdom with us, share what
42:50 they do, share their daily practice,
42:52 share how they approach AI, share how
42:54 they think about it, share how they're
42:55 making money, share how they're not
42:56 making money, whatever it is, share how
42:58 they create,
43:01 and you get to just absorb it all and
43:03 chat with the other people. will have a
43:05 channel on the AI salon where we have
43:06 the, you know, you can connect with
43:08 other people and talk with them.
43:11 It's a remarkable event.
43:15 And so, you know, maybe a thing to do is
43:18 to jump into this idea of a daily
43:21 practice. And if you want to join the
43:22 the mastermind within the salon, you
43:25 can, you know, you can partake in that
43:27 structured way. But but even if you
43:29 don't do that, even if you just say,
43:30 "Hey, I'm going to do a mindful,
43:32 thoughtful daily practice that involves
43:34 AI. What does that look like? Design
43:37 that for yourself." And then show up at
43:39 Festivus. And it's like this it's like
43:42 this shot of confidence and like and
43:45 like just people generously sharing the
43:49 [ __ ] that they've learned over the past
43:50 pile of years, right? And you get to
43:53 just absorb that all and start the new
43:55 year off with just
43:58 you know, an amazingly open heart.
44:01 Okay, that's that.
44:05 Enough rambling. I'm I'm gonna the stuff
44:07 I'm going to show um I'm I'm probably
44:10 going to stay in the philosophical
44:13 space, but I want to I want to show some
44:15 stuff. [snorts]
44:17 [clears throat]
44:21 So, this one's this one's pretty
44:23 something.
44:25 So this is Hollywood Reporter today. Um
44:28 Disney Plus to allow usergenerated
44:32 content via AI.
44:35 So So if you think that that AI is just
44:41 slop when when Sora 2 came out, when the
44:43 Sora app came out a month or so ago and
44:47 we all could make our little avatars,
44:49 what do they call them? The our cameos.
44:52 Um, and people were like, "Oh, you know,
44:54 that's that's just slop. It's just an AI
44:56 slop generator."
44:58 Um,
45:00 Universal Music Group effectively just
45:03 bought UDIO. Um, Disney, I'm sure
45:06 they're trained, they've already trained
45:07 up their own models. You're going to be
45:09 able to create userenerated content with
45:11 Disney characters.
45:13 So, imagine an app like the Sora app
45:16 where we where we can do our cameos, but
45:18 where you can have Disney characters in
45:21 those videos.
45:23 That's coming. This stuff is not going
45:25 away. So, so that's one to me that this
45:28 this starts to look like
45:32 the toys that we've been playing with
45:34 for the past three years
45:37 are being recognized by major content
45:41 creators and major businesses
45:43 as not toys.
45:46 This is a move
45:48 that says there's something important
45:50 here. There's something important going
45:52 on here that as a storytelling and
45:55 technology company, Disney has always
45:58 been at the forefront of technology
46:00 always.
46:02 They're rooted in storytelling, but they
46:04 always lead with technology.
46:07 So, what Disney is saying here is AI is
46:09 not going away. Userenerated content, AI
46:12 tools democratizing creativity
46:16 is not going away. And it's not
46:19 something we're we can battle. It's not
46:22 something we can sue. We can't sue
46:25 everyone who goes into Grock and makes
46:29 Mickey Mouse smoking a cigarette in
46:30 front of McDonald's because everyone's
46:33 going to be doing that. Well, not that
46:35 one. I would do that one because I think
46:37 it's [ __ ] hilarious.
46:41 So, all these big companies are starting
46:42 to embrace this stuff. What does that
46:44 mean for us? What that means for us is
46:48 I'll I'll tie this back to a daily
46:49 practice. If right now you just kind of
46:52 dick around with making videos, kind of
46:54 like I do on this channel. You just
46:56 here's a video, here's a music video,
46:58 here's a cool character, here's a and
47:00 you're just kind of [ __ ] around with
47:01 it.
47:03 The difference between if let's and and
47:06 let's say you're looking for a job,
47:10 you could potentially be hired by Disney
47:12 or Sony or Nike or whoever
47:18 [snorts] Church's fried chicken. as as
47:21 these brands start to to realize that
47:23 they've got to make their own content
47:25 and AI is the key for them to be able to
47:28 do that in a way that's economically
47:30 viable, they're going to be looking for
47:32 people who do good work, who know how to
47:35 do this stuff. So if you shift just
47:38 [ __ ] around with AI, put it into a
47:41 daily practice with some intention like,
47:43 huh, it sure would be nice to be able to
47:46 do a higher level of work, put that in
47:48 the world, get recognized for it, and go
47:51 get some killer job.
47:54 Like, if that's somewhere in your
47:56 trajectory,
47:58 like now's the perfect [ __ ] time to
48:00 like up your game.
48:03 Right now, [ __ ] is starting to change.
48:08 Right.
48:10 Tik Tok pin. It's funny you say you want
48:13 to own the lives
48:16 as wayward. Wait.
48:20 As weward as it can get in here. Goddamn
48:22 this [ __ ] app. You You have a hold on
48:25 all of us for over two hours. Well, it's
48:27 it's funny that the the the the owning
48:30 thing. It's it it's not me owning it
48:33 like that like like I am absolutely
48:37 committed to being here and when I'm in
48:38 the moment I am very committed to it.
48:41 It's being present.
48:45 I can be fully committed to something
48:47 and mind not commit not present to it
48:51 and then after I've created it be
48:53 present to what I've created and just
48:56 there's just it's it is a it's this is
48:58 all about me. It's all about some subtle
49:00 chef for me. But I I appreciate the kind
49:02 words
49:04 in Miss [clears throat] Birch. Two
49:05 years. Yeah. It's not just two hours,
49:06 it's two years. Yeah. No, listen.
49:09 You're all you your regulars in
49:12 particular, your commitment to just
49:14 being in this conversation is
49:16 remarkable. It's remarkable.
49:19 Um,
49:21 and
49:23 I think it's time for all of us
49:28 if we haven't
49:31 to really to really check in with, well,
49:34 what do I want? What do I want to do?
49:36 Who do I want to be? How do I want to
49:38 show up? What's the quality of work I
49:40 want to do? Because quite frankly, we're
49:42 going to be able to do [ __ ] anything.
49:44 Anything we can put our minds to.
49:47 And if we're not present to that, then
49:50 we're going to do shitty work and it's
49:51 just going to be we're just going to
49:52 produce boring [ __ ] that no one gives a
49:54 [ __ ] about. And I don't think any of us
49:56 want that. Okay.
49:59 Um we're going to look at that.
50:03 You haven't seen that? Okay. That that I
50:05 did. Okay. So, let's do this one.
50:10 Tabs.
50:13 I'll get to notebook.
50:17 So, um,
50:21 Google is on the verge right now, I
50:23 think, of
50:26 I feel like Open AAI to a great degree
50:29 has kind of lost their way.
50:32 And I feel like Google, who was
50:35 completely lost with this [ __ ] When I
50:38 started this channel, I laughed at
50:40 Google. Like, Google just had their head
50:41 up their ass.
50:44 their fir their first AI thing, their
50:46 generative AI thing they did in Paris in
50:48 2023
50:50 where where they went to demo something
50:52 on the phone and they couldn't find the
50:55 phone. [laughter]
50:58 They were a [ __ ] train wreck. Well,
51:00 they're getting their [ __ ] together.
51:02 So, we're about to have Gemini 3. We're
51:06 about to have Nano Banana 2.
51:09 And this is uh Simma, I think it is. I
51:14 assume it's SIMA. Could be SEMA, but
51:16 Simma as in simulation.
51:18 Simma 2.
51:21 Um, and we're gonna we're going to watch
51:22 the this video here in a second. Um, let
51:25 me let me watch the video and then then
51:27 we'll talk about some of what some of
51:28 what I think is coming.
51:31 Wait, you have an error on your Tik Tok
51:34 view of the browser. Oh, that's I see.
51:38 Your browser has lost audio. Oh, I mean
51:41 I Hang on. I need to share reshare that
51:43 tab, I think. [snorts]
51:48 All right. Um,
51:54 this isn't a person playing a video
51:56 game.
51:57 It's Simma 2,
52:01 our most capable AI agent for virtual
52:04 worlds.
52:05 Worlds that are complex, responsive, and
52:09 everchanging, just like ours. Hang on a
52:12 sec. I got to change a setting here.
52:21 [whistles]
52:25 [music]
52:28 This isn't a person playing a video
52:29 game. [music] It's Simma 2.
52:35 our most capable AI agent for virtual
52:37 worlds.
52:39 Worlds that are complex, responsive, and
52:42 everchanging, [music]
52:43 just like ours.
52:46 Unlike earlier models, Simitu goes
52:49 beyond simple actions to navigate and
52:51 complete difficult multi-step tasks.
52:54 [music]
52:56 It understands multimodal prompts.
53:01 And if you ask, Simatu will [music]
53:03 explain what it can see and what it
53:06 plans to do next.
53:09 Simitu can learn,
53:13 reason, and improve
53:17 by playing on its own,
53:20 developing new skills and abilities
53:22 without any human input.
53:26 And the more Simma [music] 2 plays,
53:30 the better it becomes.
53:33 Taking what it learns in one virtual
53:35 world and applying it to the next and
53:38 the next and the next,
53:41 even if it's never seen them before.
53:45 Simma 2, not just a milestone for
53:48 training agents in virtual worlds, but a
53:50 step towards creating AI that can help
53:52 with any task [music] anywhere,
53:55 including one day in the real world.
54:01 All right. Uh, we're watch some more
54:04 stuff. Tik Tok question. Um, were you
54:07 saying 51 or 40 is the model that did
54:10 the quantum wrap? Well, so
54:13 so if you go to my Tik Tok channel, I
54:15 put two videos back to back. One of them
54:18 talks about Chat GPT40. So that was from
54:21 November of last year when Chat GPT got
54:25 a creative writing upgrade. And then
54:28 there's another one where I talk about
54:30 Chat GPT 5.1.
54:32 Both of them did that rap particularly
54:36 well. 5.1 did it in a in a in a much
54:39 more nuanced and sophisticated way. So
54:43 both of them actually did what like like
54:46 for me
54:47 um the 40 model was was the model that
54:51 really
54:55 [clears throat] the writing ability of
54:57 ChachiBT just went to another level.
54:59 Then when 5 came out, the writing
55:02 sucked. And and and not only did the
55:04 writing suck, the personality of Chat
55:06 GPT completely altered. 5.1 feels like
55:10 it's got some of the personality back. I
55:11 hear people bitching about it's not as
55:13 good as it was. It's they're probably
55:15 just reacting.
55:17 Chat GBT5 was like very good at
55:19 listicles, right? It was it was you
55:21 would ask it a question and it would
55:23 sort of give you bullet points and just
55:25 the facts, ma'am. It was it was like a
55:26 detective, right? it would sort of
55:28 unpack things for you in this very
55:29 detective kind of way. Um, 5.1 feels
55:33 like it has a personality back and it
55:35 understands nuance better and it's
55:37 better at writing nuance. So, both of
55:39 them are really good, but 5.1
55:42 um is the the song that I made last
55:44 night on the channel. That's that's the
55:46 first video that I put on my Tik Tok
55:48 channel. I then followed it up with a
55:50 repost of the 40 model from a year ago
55:53 just so you can compare the two side by
55:55 side.
55:57 Um, all right. I want to I want to show
55:59 one other thing about this Simma 2. Um,
56:01 so this is this is from uh Deis Sabus,
56:04 who's the the uh
56:08 the co-CEO of Google and he he's the uh
56:11 he's the Nobel Prize winner for
56:15 chemistry uh for his work on uh on uh
56:19 Alphafold. Um and he's the one that's
56:22 posting this. So, so again this is
56:24 coming from, you know, the part of the
56:27 organization that is going to cure
56:29 cancer is working on this world
56:31 simulator. So I want to I want to play
56:33 these three videos here um or these four
56:36 videos here just so you can get a sense
56:38 of what's actually going on. So it says
56:40 uh Simma 2
56:43 um will work handinhand with Genie 3
56:48 which is their new multimodal large
56:50 language model. And so watch these
56:52 videos. These are insane. They're really
56:54 bonkers.
56:57 Um, is there any sound? I don't think
56:59 there's any sound. So basically the text
57:01 on the left is a chat window
57:04 here. Let me start this over.
57:07 So in the chat window it says, "Swim to
57:09 the orange coral to the left." And then
57:12 the world model is swimming firsterson
57:14 view to the orange coral. Tik Tok
57:17 question. I don't see it. if you could
57:19 pin it again.
57:25 Have you looked at open router AI?
57:28 Um,
57:30 and then I don't know if it's a
57:31 question. Is Grock greater than chat
57:32 GPT? I don't I have not looked at open
57:36 router AI. Um,
57:38 but Grock Grock is is advancing very
57:42 very quickly.
57:44 Is Genie 3 is Is Genie 3 the same as
57:48 Gemini 3? No, it's not.
57:54 Oh, wait. Oh, is this talking about
57:55 Genie3? Oh, this is Genie 3. Yeah, I
57:57 said Gemini. That Sorry, that was my
57:59 mistake. Um, Genie 3 is the is the
58:03 is their world model. Simma 2's ability
58:07 is Okay. So, so Simma 2 is, I guess, is
58:10 the learning engine. Genie3 is the is
58:14 the world model. So I I made a mistake
58:16 before. It's not Gemini 3, it's Genie3.
58:18 Again, we're back to this [ __ ] naming
58:20 problem that these these these frontier
58:22 model companies have. They need to hire
58:24 some [ __ ] liberal arts majors to get
58:26 their naming [ __ ] together. Um so sorry
58:28 about that. That was that was confusing.
58:30 But anyway, let's go let's go look at
58:31 another one of these. All right. Um go
58:33 to the bench.
58:36 Okay, I'm heading to the bench now. And
58:39 again, this thing is being generated in
58:41 real time.
58:44 Now, turn around and look up at the
58:46 treetops.
58:49 Side hustle Mimi, this is amazing. It's
58:51 amazing. Keep turning all the way
58:54 around.
58:56 So, they're speaking they're speaking a
58:59 movie into existence in real time.
59:04 Here's another one. Look out at the sun.
59:07 Okay, I'm looking at the sunrise now.
59:08 Look at the clouds.
59:10 All right, I'll focus on the clouds.
59:12 What kind of clouds are those? Based on
59:14 the appearance, they look like stratus
59:16 clouds. Why are the clouds all in one
59:19 layer below us? The clouds are forming.
59:22 So
59:23 in real time,
59:26 the world is being generated and the
59:30 human being is having an inquiry about
59:32 the world as they're
59:36 um navigating it.
59:40 Fly to the red flower. So now we're in
59:42 first person butterfly land. What flower
59:45 is this? It's a poppy.
59:49 I think that's it. Okay. So,
59:59 why are those a big deal? And what's
1:00:01 that got to do with the daily practice?
1:00:02 Well,
1:00:05 [snorts]
1:00:08 the the the the image that is rushing
1:00:11 into my mind and it has been for two
1:00:13 days and and this this started yesterday
1:00:16 and this thing kind of solidified it
1:00:18 today.
1:00:22 2026 is going to get really weird.
1:00:27 If you come to this channel a lot,
1:00:32 you have some capacity, some
1:00:36 you may not think this, but you have a
1:00:38 very high level capacity
1:00:42 for
1:00:45 creating highquality work with AI.
1:00:50 And
1:00:52 I think textonly large language models
1:00:59 are going to very quickly start to feel
1:01:01 like 2400 baud modems.
1:01:05 If you're old enough to remember modems,
1:01:07 2400 bauds were the those were the
1:01:09 original ones, right? Well, there were
1:01:11 300 baud modems, but 2400 baud was sort
1:01:13 of the the [laughter]
1:01:15 my entry to the internet and you know
1:01:18 was you would you would have your
1:01:20 computer call up another computer and
1:01:21 they were so slow that you could
1:01:23 literally watch individual letters type
1:01:26 onto the screen.
1:01:28 [snorts]
1:01:30 And if you think about the internet
1:01:32 today and we just [ __ ] stream
1:01:36 hour and a half long movies like it was
1:01:38 nothing.
1:01:41 Like
1:01:43 going back to dialup technology would be
1:01:45 weird, right?
1:01:47 I feel like we're going to experience in
1:01:49 2026
1:01:55 a drift a drift out of relevance or or I
1:01:58 guess a drift out of the center of power
1:02:02 of the of the chat hole of the chat box.
1:02:06 The chat box will still be there, but
1:02:08 we're going to be interacting. There's
1:02:09 going to be so many different ways
1:02:13 to to engage with these things. And
1:02:20 Gemini 3 is
1:02:22 um from all reports going to be
1:02:26 remarkable
1:02:27 at vibe coding. So, so right now, if you
1:02:31 want to vibe code and you want to have
1:02:33 something that doesn't suck, you kind of
1:02:34 have to be a coder. Gemini 3 could be
1:02:37 the first time where you can really just
1:02:40 quickly generate things that are that
1:02:42 you start interacting with in real time.
1:02:44 Then then you layer onto that Nano
1:02:47 Banana 2 which is doing visual reasoning
1:02:50 with images. And then you layer onto
1:02:53 that this Genie 3 world model with the
1:02:55 SIM 2 learning engine tied to a large
1:03:00 language model.
1:03:03 And we might it there will be people
1:03:06 whose skill it is they'll be better at
1:03:08 navigating the visual interface
1:03:12 to create applications, [laughter]
1:03:16 right? And there'll be other people who
1:03:18 use words and there'll be other people
1:03:19 who use code and there'll be other
1:03:20 people who use music and sounds.
1:03:25 And how this relates back to the daily
1:03:26 practice is
1:03:28 if you think you're overwhelmed now,
1:03:33 how do you [ __ ] get your head around?
1:03:36 Wait a minute. I could code as a
1:03:39 butterfly.
1:03:41 Yes,
1:03:43 because some nerd in some [ __ ] lab
1:03:46 somewhere is going to take some massive
1:03:49 data set. They're going to turn it into
1:03:52 a field of wild flowers.
1:03:56 And then you're gonna embody yourself
1:03:58 into a butterfly and you're going to fly
1:04:00 around the world of of wild flowers. And
1:04:04 every wild flower is a data set that you
1:04:06 can do some cool thing with.
1:04:09 And you can only see what that data is
1:04:10 when you land on the flower. Like that
1:04:13 could be programming next year. And if
1:04:16 you're sitting there thinking like, I've
1:04:17 got to learn prompt engineering and
1:04:18 prompt engineering is where it's at.
1:04:22 How are you going to get how how are you
1:04:25 going to discover if you've got an
1:04:27 aptitude for programming as a butterfly?
1:04:30 [laughter]
1:04:33 It's [ __ ] weird, right? You're like,
1:04:35 well, that doesn't make any sense.
1:04:37 Exactly.
1:04:39 So in 2026,
1:04:41 the the whole idea of a daily practice
1:04:43 is
1:04:48 the least important thing in in all of
1:04:52 this is the technology. The most
1:04:54 important thing is you.
1:04:57 And so if you're clear on who you are
1:05:00 and if you're clear on what you want and
1:05:01 you're clear on what your values are
1:05:05 and then you've got a daily practice
1:05:06 where you can say, "Here's how I learn
1:05:08 new [ __ ] Here's how I learn new [ __ ] in
1:05:10 an intentional way. Here's how I learn
1:05:12 new [ __ ] where even if I feel confronted
1:05:16 with feelings of being dumb or not
1:05:18 enough,
1:05:20 I'm going to do it anyway. I'm going to
1:05:22 sit in the ick. I'm gonna embrace the
1:05:24 ick and feel the discomfort of feeling
1:05:27 clueless and I'm gonna go fly around as
1:05:30 a [ __ ] butterfly and just someone
1:05:32 said programming as a butterfly is cool.
1:05:36 It doesn't make any sense to me. I'm a
1:05:37 logical person but I'm going to go try
1:05:39 their stupid [ __ ] butterfly game.
1:05:42 [laughter]
1:05:43 What? Tik Tok pin. Sorry.
1:05:46 Malleable interfaces. Exactly.
1:05:50 Simma 2 could be fantastic for
1:05:52 gamification tool to inform people about
1:05:55 natural dyes. Absolutely.
1:05:59 But all all this to say that that
1:06:03 whatever your expectations are and
1:06:05 however genius you think you are right
1:06:07 now at AI,
1:06:10 it's likely just going to keep breaking.
1:06:12 The thing you thought you were good at,
1:06:14 there's just going to be a new thing
1:06:15 where you're like, "Wait, I got to learn
1:06:16 that now?" Yes. How do you not go crazy
1:06:19 with that? Put the technology in the
1:06:21 background. Just keep putting the
1:06:22 technology in the background. Put the
1:06:23 technology in the background.
1:06:27 Right?
1:06:29 What are you about? Once you understand
1:06:31 that, it'll be much easier to go now,
1:06:34 what do I need to do?
1:06:36 What tool what what arrow do I need to
1:06:39 pull out of the quiver? Kyle, what
1:06:41 happened with the Tyler Perry project in
1:06:44 Atlanta? Um Tyler Perry saw Sora 1. So
1:06:48 Sora 1 was 18 months ago
1:06:52 and Sam Alman um demoed Sora 1. So there
1:06:58 were basically 10 videos. [laughter]
1:07:02 Sam Alman showed 10 videos that looked
1:07:05 pretty good. And Tyler Perry cancelled I
1:07:08 think it was an $80 million. Was it 80
1:07:11 million or 800 million? I don't know.
1:07:13 Let's go look.
1:07:16 Um
1:07:17 Tyler Perry cancels
1:07:22 um studio
1:07:26 oops studio
1:07:28 800 million
1:07:31 February 22nd 2024 a year and a half ago
1:07:36 Sam Alman shows 10 clips from from this
1:07:40 thing where you can type in words and
1:07:42 out will come a
1:07:44 Tyler Perry had the approvals for and
1:07:47 was about to expand his Atlanta film
1:07:50 studio
1:07:51 by $800 million and he canled that
1:07:55 project. So that was that was what that
1:07:58 was about.
1:08:00 Part of me thinks he canceled it for
1:08:01 another reason, but then he blamed AI.
1:08:03 Well, that's possible. But but listen,
1:08:06 artists artists
1:08:09 are always the ones who look at new
1:08:13 technologies and use them in ways that
1:08:17 that the rest of the world could not
1:08:19 have imagined.
1:08:20 So it is very possible that Tyler Perry
1:08:23 saw this. Maybe he's a nerd. Maybe he's
1:08:24 a geek. Maybe he loves technology. And
1:08:26 when he saw this stuff, he thought,
1:08:28 well, this is all fun and games, but you
1:08:31 know, if I see the video version of Chat
1:08:34 GPT,
1:08:36 I'm going to shift how I think about
1:08:37 film making. Like, like I
1:08:41 it is possible that he just had a bad
1:08:43 financial deal and he needed an excuse
1:08:45 to get out of it. But artists are the
1:08:48 ones that tend to look at at new
1:08:50 technology in in creative and
1:08:51 interesting ways. Oh, someone just gave
1:08:53 me a lovely lion's head.
1:08:57 Artist and an engineer can solve
1:08:58 anything. Yeah, exactly. Exactly.
1:09:02 Um
1:09:03 >> All right, Kyle. Kyle. Kyle.
1:09:05 >> Yes. Yes. Yes.
1:09:06 >> I can put up with you ignoring the
1:09:08 Postits.
1:09:10 >> Yes.
1:09:11 >> I cannot get let you get away with
1:09:13 calling a turkey a lion's head.
1:09:17 Turkey. I did not see I just I looked I
1:09:21 looked like the uh it looked to me like
1:09:24 the the uh the lion from Wizard of Oz. I
1:09:27 just saw the brown things on my on my
1:09:29 cheeks. So I didn't realize I was a
1:09:31 turkey. That's that's very offensive.
1:09:33 Whoever did that, don't do that again.
1:09:35 Now they're going to do it again.
1:09:36 [laughter] Thank you very much.
1:09:39 appreciate digital gods has also been in
1:09:40 there with a couple people who have been
1:09:42 in there with some gifts while you've
1:09:44 been off on your
1:09:46 >> Thank you for anyone on TikTok who's
1:09:47 who's sending gifts. I really do
1:09:49 appreciate that. Um that was a turkey.
1:09:52 We have that. No disrespect. I didn't do
1:09:55 it. [laughter] Throwing each other under
1:09:57 the bus. This is this is what what good
1:09:59 irregulars do is is it's all fun in
1:10:02 games until Kyle notices and they're
1:10:04 like he did it. [laughter] It's good.
1:10:07 That is perfect irregular behavior. That
1:10:09 is that is Gen X down the down the
1:10:12 center. Um, okay. So, so I think that
1:10:16 was significant. Let me see if there was
1:10:18 I think there might have been a couple
1:10:19 other things here to look at. That
1:10:22 That's nothing.
1:10:27 Um, there's a thing coming in chat GPT
1:10:30 that Brandon showed me that is is
1:10:32 multi-hat. So, they demoed it on a
1:10:36 mobile device.
1:10:37 But in your chat GPT, you're going to be
1:10:39 able to include other people in a chat.
1:10:42 So imagine being in a chat in real time
1:10:44 and collaborating with other people
1:10:46 doing prompting. That's kind of a cool
1:10:48 idea.
1:10:50 And then um Notebook LM just continues
1:10:54 to evolve. Uh it I I don't have access
1:10:56 to it yet, but there's a new
1:10:59 um when you make the videos, the video
1:11:02 overviews, you're you're going to be
1:11:03 able to prompt any style you want. So,
1:11:06 right now they've got sort of push
1:11:07 button prompting uh for different
1:11:09 styles, but you're going to be able to
1:11:10 prompt whatever you want. And then
1:11:12 they're also adding apparently deep
1:11:13 research.
1:11:15 So, I think that that the next two weeks
1:11:18 we're going to see a lot of new stuff to
1:11:20 play with. And again, back to this idea
1:11:22 of daily practice,
1:11:26 it's going to be very easy to get sucked
1:11:27 in to the chaos of all that.
1:11:32 What I'm going to try to do is be
1:11:35 mindful of
1:11:38 the stuff I'm diving into and I'm going
1:11:40 to be mindful of
1:11:44 like overly glorifying the tech itself.
1:11:50 I I try to be decent at that. I try to I
1:11:52 try to show both sides of that. But what
1:11:55 I want to stick to is what does this
1:11:57 mean for us as human beings, right? What
1:12:01 does the tech mean? Cuz you'll figure
1:12:03 out how you're going to use it.
1:12:09 But some shit's going to change. Like
1:12:10 the chaos,
1:12:12 it's going to get more and more and more
1:12:14 chaotic.
1:12:15 And if we as a community can let that
1:12:19 chaos drift behind us and settle in to
1:12:23 what we're trying to do in the world,
1:12:24 then I think we're going to be in good
1:12:25 shape.
1:12:28 You're going to eat those words with a
1:12:29 side of Nano Banana, too. The [snorts]
1:12:31 tech is going to open up new ways for us
1:12:33 to emerge with our own consciousness
1:12:35 that weren't there. Yeah. Well, it's
1:12:37 it's already doing that. Like for the
1:12:39 people that are treating AI like an
1:12:41 amplifier of their humanity, it's
1:12:44 already doing that. But most people are
1:12:47 not there. Most people are treating AI
1:12:49 like this thing we're we're battling
1:12:51 against
1:12:52 rather than, you know, pulling with Tik
1:12:55 Tok question.
1:12:58 Wait, is is art list a good value to get
1:13:01 V3 Nano and Sora 2? I don't know. Art
1:13:04 List. I think I think all of those um
1:13:11 all of those multimodel
1:13:13 aggregator sites um have a certain value
1:13:18 and they have a certain they all suffer
1:13:21 from a certain um downside which is
1:13:25 whatever their interface is is their
1:13:28 interface and so whatever the
1:13:30 limitations of their interface are are
1:13:32 going to be those limitations are going
1:13:35 to go across all the models, right? So,
1:13:37 if it's just not intuitive or if if they
1:13:39 don't include certain features, I like
1:13:45 my my experience is it it I have a
1:13:49 better experience when I'm on the the
1:13:52 site of the people that invented it than
1:13:54 on one of those aggregator sites.
1:13:57 That said, like having a video
1:14:01 subscription in seven different tools is
1:14:04 way too [ __ ] expensive and you won't
1:14:06 use them all the time. So, I think the
1:14:08 advantage of those aggregator sites is
1:14:09 yeah, you get to play with the different
1:14:11 tools and um you know, depending on the
1:14:14 deals that they cut, you might get a
1:14:15 decent deal um just in terms of number
1:14:18 of seconds you can generate. So, I you
1:14:20 know, there's pros and cons to both.
1:14:22 Curious refuge refuge did a cost
1:14:24 comparison and Korea came back as the
1:14:26 cheapest model. Korea like of all the
1:14:29 aggregator sites particularly with video
1:14:31 Korea is the one that I keep going back
1:14:33 to um because it's just it's good
1:14:36 interface. Create a buzz on YouTube.
1:14:39 Uh did I miss something? Oh, Rick
1:14:41 McCaulay
1:14:43 SGI imagines
1:14:47 humans by comparison
1:14:49 is a butterfly brain. That's good.
1:14:51 Protocol sets don't make sense in an AI
1:14:54 world. I think Korea is one of the
1:14:56 better AI aggregator tools,
1:15:00 but the best experience is with the
1:15:02 original tools themselves. Crea is a
1:15:03 good way to test. Yeah, that maybe
1:15:05 that's it. Yeah,
1:15:08 the the idea that that the aggregator
1:15:10 tool is is a place to to try on the
1:15:13 other models. I think that makes sense.
1:15:15 One of the things I've said for years,
1:15:16 and I I believe it more now than ever,
1:15:18 is don't buy any annual subscriptions to
1:15:20 anything. Just go monthtomonth. But I
1:15:22 save two months if I get an annual.
1:15:24 Yeah, but you'll be three months in and
1:15:26 then someone's going to come out with
1:15:27 something better. You're going to be
1:15:27 like, I wish I wouldn't stuck into this
1:15:30 one. [laughter]
1:15:32 Um
1:15:34 Yeah. And and the other thing if you're
1:15:36 if you're not paying attention
1:15:40 um
1:15:43 Grock the Grock app and the Grock
1:15:45 Grock.com website and the Meta app and
1:15:48 the Meta Meta um website Rick did a deep
1:15:53 dive on Korea tonight on our show. Oh,
1:15:55 cool. That's awesome.
1:15:56 >> [snorts]
1:15:57 >> um
1:15:59 those two sites. So, so Meta kind of
1:16:02 self-owned their their llama mo their
1:16:04 llama 4 model failed and they kind of
1:16:06 drifted out of the conversation with AI.
1:16:09 Um
1:16:11 you can now get free midjourney at at
1:16:13 meta.ai and and the meta app. Um and
1:16:17 Grock Grock's image and video generators
1:16:21 are really good. And Elon Musk said
1:16:23 today
1:16:25 within three months you will be able to
1:16:28 text a 30 minute film into existence.
1:16:34 So even if he's being Elon Musk [ __ ]
1:16:37 timeline and it's a year from now,
1:16:41 within the next year before the end of
1:16:43 2026,
1:16:46 we will be able to speak a sitcom into
1:16:49 existence
1:16:51 like that.
1:16:55 We will be able to speak one of these 3D
1:16:57 worlds into existence. We will likely be
1:16:59 able to speak a game into existence. We
1:17:03 will likely be able to be watching a
1:17:04 movie and change the plot in real time
1:17:07 without breaking the action or changing
1:17:09 the characters. Or we change the
1:17:11 characters or we change the style,
1:17:15 probably within a year.
1:17:18 Scroll up. Create a buzz on YouTube. Two
1:17:20 comments a little ways up. Okay.
1:17:24 Uh create a buzz. Okay. Woah. Just tuned
1:17:27 in with my folks and you're blowing
1:17:29 their minds. Well, dad's mind. Mom fell
1:17:32 asleep. Good. Good. Mom's Mom's got it
1:17:34 right. Um, [snorts] did you already talk
1:17:36 about Claude fending off an AI attack
1:17:38 from the Chinese? I did not even hear
1:17:41 that Claude fended off an attack from
1:17:44 the Chinese. Um, it it makes sense to me
1:17:47 of of all the frontier model companies,
1:17:50 um, Anthropic is the one that is the
1:17:52 most concerned with safety. Um, so it's
1:17:56 not surprising to me that they've got,
1:17:58 you know, some uh some training in in
1:18:02 their models to be able to fend off
1:18:04 attacks from the Chinese. That's pretty
1:18:05 cool. No, I I hadn't heard that, so I
1:18:07 don't know the story at all. That's very
1:18:09 cool. Um, [snorts] but anyway, I'm glad.
1:18:11 Hey, Dad. I don't know if you're still
1:18:12 listening or if Creative Buzz is still
1:18:14 there, but great to have you.
1:18:17 I had to sneeze earlier. I knew that was
1:18:19 going to come back.
1:18:21 Uh, disrupting AI espionage. That's
1:18:24 interesting.
1:18:37 So this is from their website
1:18:40 from November 13th. Oh, today we
1:18:44 recently argued that an inflection point
1:18:46 had been reached in cyber security. a
1:18:48 point where AI models have become
1:18:49 genuinely useful for cyber security
1:18:52 operations both for good and for ill.
1:18:54 This is one of the things I've always
1:18:55 talked about people like because of the
1:18:58 tropes of the the anti-AI tropes that
1:19:00 are out there. When people talk about
1:19:03 AI, they only talk about one side of it.
1:19:05 Like, well, what if people are going to
1:19:06 use AI for hacking? Okay, then the other
1:19:10 side's going to use AI for not hacking.
1:19:12 Like [clears throat] like it's like come
1:19:14 on like what if the robots kill us?
1:19:17 Okay, what if the robots help us ascend
1:19:19 to our higher selves, right? Like every
1:19:21 coin has another side. Um, but because
1:19:24 of the environment today and because of
1:19:26 the media, we're just going to talk
1:19:27 about that negative side. So anyway, um,
1:19:30 but this is this is fascinating. Um,
1:19:32 this was based on systematic
1:19:33 evaluations.
1:19:35 [snorts] Um, while we predicted these
1:19:36 capabilities would continue to evolve,
1:19:38 what has stood out to us is how quickly
1:19:40 they have done it at scale. In
1:19:41 midepptember 2025, we detected
1:19:43 suspicious activity that a later
1:19:46 investigation determined was highly
1:19:47 sophisticated espionage campaign. The
1:19:50 attackers the attack the attackers used
1:19:53 AI's agentic capabilities to an
1:19:56 unprecedented degree using AI not just
1:19:59 as an advisor but to execute cyber
1:20:01 attacks themselves. Fascinating. The
1:20:04 threat actor who we assess with high
1:20:06 confidence was a Chinese state sponsored
1:20:08 group manipulated our claude code tool.
1:20:11 All right. So they were in claude code
1:20:14 into attempting infiltration into
1:20:16 roughly 30 global targets. [laughter]
1:20:20 So the Chinese are using So wait, so
1:20:23 [laughter] this is good. The the Chinese
1:20:26 are vibe coding espionage cyber attacks.
1:20:30 Cool. [laughter]
1:20:33 Good lord. The operation targeted large
1:20:36 tech companies, financial institutions,
1:20:38 chemical manufacturing companies, and
1:20:40 government agencies. What could possibly
1:20:42 go wrong? We believe that the first
1:20:45 documented case of a large-scale cyber
1:20:47 attack executed without substantial
1:20:50 Oh, we we believe this is the first
1:20:52 without substantial human intervention.
1:20:54 Upon detecting the activity, we
1:20:56 immediately launched an investigation.
1:21:00 Um, the attacks are only likely to grow
1:21:02 how the cyber attack worked. Then
1:21:05 they've got some science around how they
1:21:06 attacked.
1:21:10 At this point, they had to convince
1:21:13 Claude, which is extensively trained to
1:21:16 avoid harmful behaviors, to engage in
1:21:19 the attack. They did so by jailbreaking
1:21:21 it, effectively tricking it to bypass
1:21:23 its guard rails. Right? So, if you want
1:21:26 to get it to talk dirty to you, you
1:21:28 jailbreak it. Apparently, if you want to
1:21:30 if you're the Chinese government and you
1:21:32 want to hack into American companies,
1:21:34 you do the same [ __ ]
1:21:37 [laughter]
1:21:40 My job really depends on it. I just want
1:21:42 you to pretend we're playing a game.
1:21:44 Just go get all the trade secrets.
1:21:47 [laughter]
1:21:50 Oh my god, that's awesome. H cool.
1:21:53 Thanks for telling me about that. Very
1:21:55 good. Very good. Very good. Very good.
1:21:58 Good. Good. All [clears throat] right.
1:22:02 Um, yeah, I think that's it. I think
1:22:03 that's it for stuff I wanted to show.
1:22:06 Okay. So, tomorrow's Friday. Um,
1:22:09 tomorrow we have office hours. So, um,
1:22:12 if you haven't [clears throat] been to
1:22:13 an office hours, if you go to my
1:22:15 LinkedIn channel, which is I'm Kyle
1:22:18 Shannon on LinkedIn, and just look at my
1:22:20 events, you'll see events in there for
1:22:23 um, office hours. They're every Friday.
1:22:25 It's always the same link. So, if you
1:22:26 just go get the link, you can put it in
1:22:28 your calendar. Um, it's at 11:00 a.m.
1:22:31 Mountain time, so 1:00 p.m. Eastern.
1:22:34 Um, and it's a really remarkable group
1:22:36 of people that that shows up and we get
1:22:38 new people showing up all the time, but
1:22:40 there's a core group of people kind of
1:22:41 like this channel um that show up for
1:22:44 office hours on on Friday afternoons.
1:22:46 It's a great way to wrap up the week.
1:22:48 So, please come to that.
1:22:50 um
1:22:52 mark the 26th and 27th of December for
1:22:55 AI Festivus and then um as I mentioned
1:23:00 today if you came in later um I've been
1:23:02 talking a lot about the idea of a daily
1:23:04 practice and and the AI salon mastermind
1:23:06 practice is this framework that we
1:23:09 created for people to design a daily
1:23:12 practice around using AI. And um the the
1:23:17 uh the first meeting kicked off a day
1:23:20 today for the practice lab which is a
1:23:23 weekly meeting for people to design
1:23:25 their daily practice. Um if you join the
1:23:28 mastermind um you you have access to
1:23:31 that um
1:23:34 to that recording that happened today.
1:23:36 Um but you can join you can join
1:23:38 anytime. Okay.
1:23:40 Um, Brandon, why don't you pop up here
1:23:43 and talk about your book because I won't
1:23:45 do it. I I will do you a disservice by
1:23:48 talking about it because I think it's a
1:23:49 cool title, but I don't know much more
1:23:51 other than that. So, if you want to, why
1:23:53 don't you pop up and tell the good folks
1:23:56 what you're up to?
1:23:58 >> Yeah. So, I'm working on a thing. Um,
1:24:00 and you know, we've talked about how
1:24:02 I've made books for my kids and I've
1:24:05 prompted things into existence and I
1:24:06 haven't put a lot of effort into it. But
1:24:08 in the spirit of daily practice and
1:24:11 living with intentionality, I really
1:24:13 have been sitting with a concept for a
1:24:15 while. Malcolm Gladwell coined the
1:24:17 phrase 10,000 hours. And um you you have
1:24:20 to be do something for 10,000 hours to
1:24:22 become a master of that domain. And a
1:24:26 while ago, I realized that AI could get
1:24:29 you to functional competence a lot
1:24:31 faster, more like 10,000 minutes, which
1:24:33 just happens to be one week almost down
1:24:36 to the minute. That's cool.
1:24:38 >> And so I uh came up with this concept of
1:24:42 the book and worked with AI to kind of
1:24:45 tease it out and then actually used my
1:24:48 brain to write the concepts of this book
1:24:53 of the 10,000minute mindset. Uh and it
1:24:57 coincides the launch is coming up on
1:25:00 November 30th which coincides with the
1:25:02 three-year anniversary of Chat GBT.
1:25:05 >> Dude, that's awesome. That's really
1:25:07 great.
1:25:07 >> What I'm what I'm doing is I I used I
1:25:11 what I did use AI for was how do I
1:25:13 promote this? How do I tell people about
1:25:14 this? And you know, first it said,
1:25:17 "Well, you should talk to Kyle because
1:25:18 you produce his show and you you have an
1:25:20 audience." So, thank you, Kyle, for
1:25:22 letting me jump up. But also,
1:25:25 um, one of the things that I've
1:25:26 discovered about the book publishing
1:25:28 industry is that Amazon, even in the
1:25:30 direct publishing industry, which is the
1:25:32 route that I'm going, really cares about
1:25:34 reviews. And one way to get reviews
1:25:37 right when you launch is to give away
1:25:40 copies of your book to people to read
1:25:42 it. And then the day the listing goes
1:25:46 live on Amazon, all of those people that
1:25:48 you gifted free copies of your book to
1:25:50 run to Amazon and give it reviews,
1:25:52 honest reviews, but reviews of what they
1:25:54 thought of the book. And so that's my
1:25:57 offer extending to the uh AI Salon
1:26:00 community. It's in the AI salon under
1:26:02 ask for help. It's also under our
1:26:04 regulars. Uh if you'd like a free copy
1:26:06 of the 10,000minute mindset, it's a two
1:26:09 toilet read. It's a pretty quick book.
1:26:11 Um and so I would really appreciate you
1:26:15 can have the book for free. Uh I think
1:26:16 it's got some awesome insights and then
1:26:19 my only ask is on return is that you
1:26:21 come back to Amazon on the 30th and uh
1:26:24 leave a review.
1:26:25 >> Beautiful. Love that. So, so showing up
1:26:28 here um pays its dividends. And you
1:26:31 know, I I think the thing that you said
1:26:34 there, Brandon, you know, we've all been
1:26:36 at this for a while. And I think that,
1:26:39 you know, I've certainly got a little
1:26:41 addicted to these sort of one-hour
1:26:43 wonders, right? You just, you know, put
1:26:45 in an hour of your time and you squirt
1:26:47 out some interesting piece of content.
1:26:48 It's a little more than slop, but not
1:26:50 much more, right? It's just, you know,
1:26:52 it's it's something that's got a little
1:26:53 bit of integrity to it, but it's very,
1:26:55 very quick. and you know putting
1:26:57 together a book whether you use AI to
1:26:58 help you or not you know it takes some
1:27:01 intentionality and some time and and you
1:27:03 know the the work that you're putting in
1:27:05 on marketing it and learning how to
1:27:06 market all that sort of stuff is uh is
1:27:10 is really impressive. So I I applaud you
1:27:13 for for leveling leveling up your game
1:27:16 uh you know right at the time that we're
1:27:18 we're kicking off this idea. So congrats
1:27:21 man. It's awesome.
1:27:22 >> Thanks. And I'll see you guys all for
1:27:24 Friday night date night. Yeah, Friday
1:27:26 night date night tomorrow. Uh, should be
1:27:28 normal time. Uh, 8 o'clock unless
1:27:30 something comes up. I might need to do
1:27:32 some last minute emergency art run. I
1:27:34 know I have to wire a bunch of
1:27:35 paintings. Gabby's got a show opening.
1:27:38 Well, we've got to hang it Monday. So, I
1:27:40 think it opens next weekend or something
1:27:42 like that. So,
1:27:45 two toilet read. [laughter]
1:27:51 [gasps] All right. Groovy. Um, where is
1:27:54 that book that? Oh, uh, the Gabby's art
1:27:56 show is in Denver at the uh at the Dart
1:28:00 Gallery um on Santa Fe and 9inth 9th
1:28:05 Street, 9inth Avenue. I think it's I
1:28:07 don't know. Whatever. On Santa Fe and
1:28:09 9inth uh in Denver. So, I think it opens
1:28:15 next Friday, but it might be Thursday. I
1:28:17 don't know. These artists are weird,
1:28:19 man. They open their shows in weird
1:28:21 times. Um, can we have a Gabby show
1:28:25 sometime?
1:28:27 Oh, does She doesn't want to be on
1:28:28 camera. She She doesn't like being on
1:28:30 camera. She always sneaks in and like
1:28:32 hands me [ __ ] She's like, "Don't don't
1:28:34 let them know I'm here." She loves the
1:28:36 irregular. She just don't want to be on
1:28:38 camera. Um, but but we can um but what I
1:28:41 will do is once the show's hung, I'll
1:28:43 take some good pictures of the art and
1:28:45 we'll do a little we'll do a little
1:28:46 virtual a virtual opening. How's that
1:28:49 sound? All right. Good.
1:28:52 All right, Groovy. I listen, I know the
1:28:54 past week, week and a half has been high
1:28:57 philosophy, high rambling, high ranting,
1:29:00 you know, potentially low comprehension.
1:29:03 Um,
1:29:06 as I integrate
1:29:09 these ideas, it's it's going to be like
1:29:12 this for a while. This will settle into
1:29:15 something. I just don't quite know what
1:29:16 it is yet. Uh, and then I'm I'm going to
1:29:18 be really working on this idea of being
1:29:21 present to the things that I've I've
1:29:23 created. Um, and I have no idea what
1:29:25 that looks like because I've spent most
1:29:27 of my life avoiding that. So, so this is
1:29:32 going to be challenging for me and uh
1:29:34 and as I as I have insights, as you
1:29:36 likely know, I will share them. Um, all
1:29:39 right. So, G, I hope you have a
1:29:41 fantastic evening. Office hours tomorrow
1:29:43 at 11:00. Friday night, date night,
1:29:45 tomorrow night. All right. and then join
1:29:47 the mastermind and you can watch the
1:29:49 replay of today's kickoff. Okay,
1:29:53 beautiful. Have a very good evening
1:29:55 people. I'll see you tomorrow.
1:30:00 >> [clears throat]