10/16/2024 - Digital Twins: The Future of AI Personas with Kyle Shannon & guest Anne Murphy

Transcript

1. 0:13there he is yo what's happening an Murphy how you doing I'm good I am uh I'm also going to stream this live on
2. 0:24my Tik Tok cuz why not why not exactly I mean assuming you're cool with that of course yes I um I was just watching a couple of
3. 0:38your Tik toks with that very tasteful shirt that you're wearing yes I I I made Tik toks for the first time in like I
4. 0:47don't know three weeks I haven't I haven't been posting [ __ ] there so I know you you've been kind of regroup re re-calibrating I think I
5. 0:58have been recombobulate culating that sounds exactly right exactly right yeah so for those of you on the Tik Tok Channel we got nine
6. 1:12minutes I'm going live with Anne Murphy who's in the little window there maybe I should make Ann bigger and me
7. 1:18smaller I don't know about that you look more AE oh are you on your Channel I want to watch I'm I'm on my Tik Tok
8. 1:27Channel you can you can watch you interviewing me me streaming live on my thing where I'm talking to people while
9. 1:33I'm talking to you it's very meta It Is So Meta oh my God I kind of love this though I'm G to watch it okay I got I
10. 1:45got to lower this a little bit yeah that's better okay so let's see yeah there we go so now I can actually see oh
11. 1:50my gosh everybody it's an Source Camp will you guys at least go on LinkedIn and say hi in the chat so that it looks
12. 1:58like we friends yeah go on go on watch the stream on on LinkedIn cuz when you comment there you can see the man right
13. 2:07you can see the the chats yeah we can all see them and then we can do you like stream me no I don't like any of these
14. 2:17streaming apps they're horrible I know they're all they're all bad they're horrible I thought I thought maybe you
15. 2:22found a secret it's it's good to know everything's still janky everything is I taught my my uh my boot camp participants drank a piece
16. 2:32of [ __ ] today I was like okay here I need to I need to introduce you to the term it's a technical [Laughter]
17. 2:41term okay so let me see all right let me get this camera going correctly wait how am I going to do this hang on hold on
18. 2:49people so people on Tik Tok I'm just you're basically just tagging along for the ride um I am oops let's see how we going
19. 3:01to do this I thought this will work and but I will say this Kyle restream just got a huge upgrade and so the ex like the options
20. 3:13inside are it's way better but there are just some things with all of them that are like first of all why do we have to
21. 3:22go through 15 different steps just well it's also LinkedIn like they make it so hard to stream into LinkedIn I know I
22. 3:30know it's ridiculous if you're not willing to dick around with this like yeah yeah and it's and it's in linkedin's interest to have people
23. 3:39dumping content onto their platform you know I know what am I doing here I don't know you're the host what is happening I'm
24. 3:49just following your lead if what is going on why is this for those of you on Tik Tok this isn't live yet we still got
25. 3:57six minutes before it'll be live on LinkedIn what do I what's going on so they they invented this thing called
26. 4:05scenes yeah and I don't know how to like be in charge of them don don yeah no I already texted him I'm like my monitors won't work he's
27. 4:19like I'm at Walmart I'm like Walmart is 4 minutes away you can come for now if you loved if you loved me you would come home right now
28. 4:30I was uh put your cream corn back and get get put it down step away from the gummy nerd clusters okay um uh let's see
29. 4:42here gummy nerd clusters are delicious let's be honest why did they make those so delicious they're so bad they're so
30. 4:49bad they're so bad they're so good I love to hate myself over you know there's that there's that research where
31. 4:55they said Skittles are the worst food to eat like Baron I think those nerd gummy clusters have to be worse than Skittles
32. 5:03they have to be because they're too good just they're so good they're too good so good um this morning I was telling some
33. 5:11people to oh we were having the okay so it started with conversation about that lawsuit that was in the news today about
34. 5:19the parents of the kid in Massachusetts who now his prospects of going to an Ivy League school are dashed because he got
35. 5:27busted using AI but maybe he wasn't using Ai and so then that led to a conversation about um AI detectors and so that led to me telling
36. 5:41everybody about the talent Crush that I have on Ethan molik see yeah I've got yeah that's a it's a great way to put it the talent
37. 5:50Crush I've sort of got that too I'm like am I am I jealous of him or just totally captivated and I can't figure out which one it is
38. 6:00exactly I'm totally captivated like I swear he could tell me to jump off a bridge and I'm he is the one I might
39. 6:07actually do it um and then I was like you know Fort you know he's not he's not exactly my type which is good news for
40. 6:16me and my husband we just celebrated our 10 year anniversary and um I was texting Donnie I was like my neck is hot can you bring me a hair
41. 6:27clip I'm like I I don't know if Ethan mik would bring me a hairclip exactly he'd be he'd be too busy intellectualizing and reading research
42. 6:38you know he just he wouldn't he wouldn't take care of you and I think you're not not the way not the way I've become
43. 6:44accustomed to we'll put it that way exactly um for for ticktockers it's still three minutes until the uh
44. 6:51LinkedIn live stream starts that's why you can't do it so an will let you in at the appropriate time oh you know what
45. 6:57I'll do is oh do you want to talk about anything before we go yeah we should hold on one second let me I've got something cool that I can do
46. 7:06[Music] um design I've got some kind of like a something cool that I can put
47. 7:21up oh yeah look at that my mic is muted during the countdown all right there's your timer people there's your timer
48. 7:37people meetings are done for the day I'll join and watch on LinkedIn very nice Jim Ross good to see you okay so
49. 7:48um yeah what do we want to talk about do you have anything that you want to talk about other than just regular banter and
50. 7:56uh digital twins like anything any particular lead in that you want me to do for you um I I think it's a little esoteric I
51. 8:12mean I I I think the like the the thing that's striking me the the the video that I put up on link or on Tik Tok
52. 8:18today about that I feel like AI has risen above the tools and that and and that it's like almost any tool you pick
53. 8:26is going to give you some version of remarkable and they're all the same thing you use your words and ask for
54. 8:32what you want and it gives it to you and then and so what it does for me is it sort of elevates the conversation to
55. 8:37like why are we doing this what are we doing so I so for me I mean I think because you and I have such a long
56. 8:44history in this if there's anything around you know just sort of where are you today versus where we were before we
57. 8:50can Vamp on that but I don't want it to take away from the Twin discussion CU that's big and hairy too so I'm happy to
58. 8:56go either way you want okay um let's be sure that you have the opportunity to talk about the AI Salon though because I
59. 9:07want people to know that they have places to go like I have seen a whole new wave recently of people who don't
60. 9:16know where to start people who have never made a custom GPT or never even heard of them or have heard of them the
61. 9:22digital twin thing is like blowing people's minds there's been more people Fe asking me stuff like is it too late
62. 9:29to learn I want them to know about the AI Salon I'll tell them about our incubator but that's you know Niche um
63. 9:38trying to figure out can I edit my my little name yes you should be able to uh do how do you do that um more I wonder
64. 9:55if you um let me see here plus no got to be hanging around here somewhere settings you'd think it would be in settings it's
65. 10:10not it's all right it's four it's fine okay I was just going to put a URL in my name but that's all right we'll drop it into the chat okay
66. 10:20there you go the the salon AI is the URL for that the salon. a so um you know that you and I have a we have a private
67. 10:32chat over in the lower left and then the LinkedIn chat is over on the right oh hi Rick um the LinkedIn chat is over on the
68. 10:44right if you touch that little hopefully it shows its way on yours um I don't have I don't have the ability to comment or edit I don't see
69. 10:55the chats you you don't no loser okay I will be sure to add um ww I'm gonna just drop it in here right
70. 11:05away okay okay all right so I'm GNA put you backstage for a sec and then I'll bring you up in a minute okay let me see how do I do
71. 11:15that let me figure out how I do that with you I don't actually know there we go okay let's go live actually let me do this
72. 11:30nope that's not what I wanted to do I still don't know how this works I love Ann Murphy I'm going to go live don't laugh at
73. 11:46me hey everybody good afternoon good morning good evening whatever time of day it is wherever you are welcome I'm
74. 11:53so glad you're here we have a special show today and I'm really excited to introduce you to my friend friend Kyle
75. 12:00Shannon in just a minute um for those of you who haven't been here before this is the AI empowered fundraiser show I'm an
76. 12:07Murphy we um are just continuing in our series of we don't know what we are doing here in AI in making a live cast
77. 12:20in showing up on camera and talking about things that we are barely you know sort of beginning to wrap W our arms
78. 12:30around and that is like what the vibe of our extended Community is that it's totally okay and you are most welcome to
79. 12:41show up as the hot messy human that you are being in a beginner's mindset doing things with AI that you aren't supposed
80. 12:52to know how to do no one woke up one day and was like oh I know how to write a prompt or I know how to test the user
81. 13:03interfaces of five different Frontier models or remember like the I don't know 8,000 or something new AI platforms that
82. 13:13are out there all of us in this space no matter how much you know we are all on a journey as a beginner compared to others
83. 13:23what my friend Kyle who's coming on in a second what he taught me is that when you can be the fifth grader to the
84. 13:32fourth graders in this space that's when you are ready to go that's when you are ready for prime time that's when you can
85. 13:40start teaching other people how to use the tools and he was way more than a fifth grader to the fourth graders when
86. 13:47I started learning from him I'm excited to introduce you to him and invite you and encourage you to spend time with him
87. 13:55he shows up on Tik Tok almost every sing single night for the past I'm going to guess it's like maybe 380 390 days or
88. 14:05something at this point it's a lot of days and he's there every single almost every single night teaching all of us
89. 14:13how to use the tools and also making it super fun and we've all become friends and we've all joined this community
90. 14:23called the AI Salon where you will meet other beginners other people who are aspiring you know moving in the
91. 14:31direction of moving away from being a beginner but none of us show up thinking or like fronting that we are experts in this space and
92. 14:42so I'm um like I said really happy we're going to I just dropped the the URL who diss is every I just dropped the
93. 14:53URL into the chat so that's how you'll find Kyle's Kyle and his friend Leah fast's Community called the AI salon and
94. 15:03you'll find a whole bunch of really really nice people there um before I bring Kyle on I wanted to highlight a
95. 15:11little bit of what we're doing in the AI empowered fundraiser World um one of the things that Kyle and I talk about a lot
96. 15:19is how important Community is and I always like to say that the three things that you need to be you know quote
97. 15:27unquote good at AI are a curious mind a willingness to be vulnerable and community and what I found over time is
98. 15:37that even better than Community is friendships and so along my AI journey I met a lot of women who were really
99. 15:46interested in building relationships around Ai and sometimes it's just like AI is this foil character and what we're
100. 15:53really doing is repotting ourselves right trying new things together like becoming more of who we always thought
101. 16:04we would be looking for opportunities to step into leadership roles like being a leader in the AI space is an incredibly
102. 16:11profound role that you can play in society right now and this group our incubator membership Community is a
103. 16:18bunch of women who are leading the way in AI we are all friends we connect um on Mighty networks all day all night we
104. 16:26have special events we're talking about a book club we're talking about a podcast we would love to have you in
105. 16:33there or at least check it out so there's a QR code in the corner there if you put your camera edit and take a
106. 16:39picture or um put your camera edit and press the little button that pops up you'll be able to explore the incubator
107. 16:46and we would love to um chat with you if you have any questions so I wanted to let you know that that exists and now I
108. 16:55am going to bring on no one other than well first let me do this stop screen sharing I bring you my friend and soon
109. 17:05to be yours Kyle Shannon hey Murphy what's happening so everybody who if you don't know Kyle this is Kyle and like prepare
110. 17:19now that you know Kyle you he you'll see him everywhere he's it's one of those things now that you know him you're
111. 17:25going to see him everywhere and that is a really good thing for your life so while we have him on here going to
112. 17:29embarrass him a little bit so oh boy kle I was I well I love first of all I loved your your intro and I I I enter as the
113. 17:37enthusiastically clueless so take it from there we go yes we are we are the enthusiastically clueless and I think uh
114. 17:46one of the things that um really drew me to Kyle and learning from him early on was just that sense of nobody's trying
115. 17:56to say here in this community nobody he's trying to trying to act like we know what the hell is going on and we've
116. 18:03got all the answers and we're literally learning together I have watched Kyle figure stuff out in the moment hours and
117. 18:11hours and hours of my life and I've learned so much in that process so first I want to say thank you for being
118. 18:18willing to show up like half baked right you're not you're not saying like I'm I'm ready I'm I'm the leader of the
119. 18:28leaders I know all the things and you have the chops you have the experience you could be like that but you're not
120. 18:34allows all of us to show up and learn as I could you know note to self I'll try to be douchier in the future but um no it's just like I
121. 18:44feel like I feel in a lot of ways less capable than I ever have cuz the tools the tools are evolving and getting so capable that
122. 18:57that you know my ability to understand what to do with them is actually going down but um but yeah I I I think it's
123. 19:03just um I think it's more fun to be in a beginner's mindset but I actually think it's actually critical for where we are
124. 19:09with AI right now so thank you I'm I'm really excited to be here okay same more about The Beginner's mindset what does that mean to you
125. 19:25well be willing to be in that uncomfortable place where that internal voice in your head is going you're just big fat dum
126. 19:35dum like let yourself just be the dumb Dum like it I don't know for me personally the way I sort of operate is
127. 19:42I love figuring stuff out and and I kind of hate being in that place where I can't figure it out and I happen to have
128. 19:47a brain that's good at figuring out things fast this AI stuff is a completely different way of using a computer like
129. 19:56you know with with traditional Computing it's programmed it's it's deterministic where you put in an input and you get
130. 20:02back a predictable output AI is not that AI is you kind of say your words right you I think of like training a toddler
131. 20:12okay say your words do you want cake say you want cake and I feel like that's that that's kind of like where we are
132. 20:19with AI and and you say I want cake and then it gives you back something that may or may not be what you want and and people that
133. 20:30go into that place of wanting to figure it out and wanting to to have it be predictable I find I I watch them I
134. 20:37witness them being increasingly frustrated because it it doesn't quite give them what they want and then those
135. 20:44people that are just like well let me see what I get and I'll come in here and I'll just ask it for what I want and it
136. 20:48gives me that and then they go well that's not what I wanted but that's kind of cool and then they're willing to
137. 20:53expand on that or iterate on that they tend to be much more um you know happy for one thing like less frustrated but they also tend to do
138. 21:03really remarkable work because the the the difference between say what we used to do with Google which was put in a
139. 21:10single prompt and get back you know your search results um AI is much more like a conversation and and it it really is
140. 21:18like having a conversation with you know the most educated clueless intern you've ever hired right where it knows lots of
141. 21:27stuff but it doesn't know anything about you or what you're trying to accomplish and and the minute you sort of flipped
142. 21:33your mindset into oh it's like it's like someone I have to get up to speed on things but once I do that it gives me
143. 21:39remarkable results that's that's kind of it so for me that's a beginner's mindset where where you know our ability to to
144. 21:49be masters of these tools I I don't think is ever going to really exist I think it's going to be an ongoing
145. 21:56conversation uh with with to that are just increasingly capable and that that intern at some point is going to be more
146. 22:04like a you know firste graduate and then it's going to be like a you know uh you know a a you know someone with a 10-year
147. 22:13employment history and then at some point they're just going to be way better than us on all levels and
148. 22:17everything and and we just got to Humble it up got to Humble it up I when when you place your raids right
149. 22:27and you're the person Who's acting the thing out and nobody can guess what you're acting out it's like well who's
150. 22:33the dummy is it the person who's is the person who's acting it out and doing a horrible job like you know you're like
151. 22:40this and they're like H and you're like it's a sailboat obviously they're like I thought it was an orange or a blueberry
152. 22:46it's not their fault it's not your fault right but it's that's like talking to Chad GPT where you learn for yourself
153. 22:53like oh if I go like this they're going to know that it's a sailboat not a blueberry if I go like that we're
154. 23:00totally going to run a ground yeah it's it's a bit of a dance right it's a bit of a dance and and and like and that's
155. 23:07not I mean I mean you and I are of an age like we we've been around really since the the dawn of personal computers
156. 23:14they've always behaved a certain way and with this AI stuff they don't behave that way so like like we're not used to
157. 23:21dancing with them and you know the the new advanced voice from chat GPT it can understand your emotions as
158. 23:28as well as your words and it can respond in kind and it and it's we're not used to computers actually acting like the
159. 23:37stuff that was always in science fiction movies when we GRE grew up and it's this is something that we're going to have to
160. 23:42learn how to how to interact with and it's it's not learn it like we used to learn it no it's not learn it like we
161. 23:50used to learn it so today we were working I have a our one of our AI boot camps is going on right now my friend
162. 23:57Rachel Kimber and I are running it and today we were working on a fundraising initiative and our our project was to
163. 24:05come up with some messaging but kind of working against a couple of different personas so like the old you know
164. 24:13retired engineering guy the you know genen Z you know startup whatever and testing our messaging against them and
165. 24:22when I walked when I you know set up this exercise my goal was really very you know output oriented let's be sure
166. 24:30that we have messaging that's going to work and what I realized halfway through it was that's not actually the exercise
167. 24:37the exercise is having it not work well having watching Everybody try one thing and then try another thing you know yep much more important
168. 24:47to to kind of like roll up your sleeves well play first like we talk about in the as Salon everyone wants to we're
169. 24:54thinking about efficiency right we think we I think AI gets kind of like a little bit oversold on the efficiency front
170. 25:04than some of the quality and the creativity and stuff but let's say we're using it to be super efficient and we're
171. 25:09thinking about we're here we want this outcome we haven't made time and space to play so what we were all you know
172. 25:17talking about was how do you find time in your life just to play with AI and I shared with all of them like all of your
173. 25:27peeps in the AI Salon we just don't sleep as much as we used to that's that's a possibility there there's there's another piece of it
174. 25:36though one of the i i i my relationship to AI as an efficiency tool transformed probably about a year ago cuz the first
175. 25:47thing I did when I started playing with AI I was like oh I can make the stuff I do it work more efficient and at some
176. 25:52point it hit me that thinking of AI just as making the stuff that you do today more efficient is actually dramatically
177. 26:01limiting because all you're thinking about is here's what I do today and I want to make that more efficient that's
178. 26:08how we've historically thought of computers right it's this machine that's going to do something for me so here's
179. 26:14what I do today I want to make that more efficient what struck me was part of the part of how we got to play first is that
180. 26:22if you say okay well this is what I do today but we now have the possibility of saying what if that AR the best way to
181. 26:29do things what if we could do things completely different so rather than making this thing more efficient what if
182. 26:34there's something completely different we could do the only way you can really get to that is to essentially drop your
183. 26:41expectations entirely right just put your expectations to the side and say okay I'm going to go do something
184. 26:47ridiculous here so let's say you you want to work on um I I'll do something really extreme let's say you've got a uh
185. 26:55I don't know an email process that that you want to make make more efficient you know how you would typically do that is
186. 27:00you'd figure out the process you'd go to zappier or you'd figure out which parts go to open AI well what if you took that
187. 27:06same time you were going to do that and you went to sunno and you said I want to write a song about how to do
188. 27:12emails that doesn't make any sense at all it makes right and then what'll happen is it'll write a song about
189. 27:19emails that will go give you an idea of like wait a minute maybe I should actually send songs to my clients
190. 27:25instead of these shitty update emails and that's Jim Ross who I think is watching on the stream um he he manages
191. 27:31self storage units and he's super he is I would I would call him AI native like he he tries to think first about using
192. 27:39AI to solve his problems and he's just really adventurous he does something for his business with AI an hour a day every
193. 27:45morning which I think is amazing and and one night on the Tik Tok lives I was I was saying here's how you make a song
194. 27:52and Jim was just like well I've got a client I just met with a couple hours ago why don't I just make them a song
195. 27:57about their business and he did and he closed the business within 5 minutes right that's not something that makes
196. 28:05sense right it doesn't make any sense um and and yet if you do that it it will open up all sorts of other avenues and
197. 28:14you will learn the tools in a way that you're going to be able to go back to that you know that efficiency project
198. 28:21that you had with a completely different mindset so so for me that's again that kind of goes back to the beginner
199. 28:27mindset just being don't be tied to outcomes as much as we were historically absolutely and and think about it as an
200. 28:35opportunity like have it in the back of your mind all the time that this might be an opportunity to break what's
201. 28:40already broken for example your email newsletter that you're trying to automate probably sucks anyway all of them do all of ours do I
202. 28:51have one it kind of sucks like I mean it's good it's the you know it's but it's also it's still an email newsletter
203. 28:57and they 85,000 of them in my inbox right now that I haven't read Y and so when you're when you have the attitude
204. 29:05the approach of like let's break what's already broken and you get a wild hair you or you've like been on the AI Salon
205. 29:12you're like they were what was the name of that thing was Ito was it clug was it was it cing was it yeah exactly what was
206. 29:23it and you may not even you may get it wrong and all of a sudden you're in a different AI application yeah but then
207. 29:28all of a sudden you're like o maybe I should be sending songs to my clients rather than another same newsletter that
208. 29:35I've been sending them for the last three or four years so there's so much room for creativity I've learned so much
209. 29:42about like my own in my own Journey about how creative I actually am I never ever thought of myself as a creative and
210. 29:51that's one of the things that you know that we've talked about is like how do you kind of step into what you're
211. 29:57learning learning about yourself that may have always may have been there forever but you just didn't have a way
212. 30:06to uncover it you know that that strikes me when I was doing um I was the chief creative officer and the co-founder of a
213. 30:14an early digital agency in the in the 90s called agency.com and at one point we started to have some some cultural problems where the
214. 30:24creatives the you know the the ones that were called you know creatives we're like well we're creative and everyone
215. 30:30else is not creative and the fact of the matter was that the account people were creative and how they engaged with
216. 30:35clients and the project managers were creative and how they did project management and one of the things that
217. 30:41that we distinguished that made a big difference was there's a very big difference between the creative process
218. 30:47and the creative product so the creative product is like I make pictures right so maybe you're not good at pictures an
219. 30:53maybe you're not good at drawing right maybe you're not even good at design but you're really good at the Crea
220. 30:58process and what happens with AI now is you now have tools that allow you to be way more creative um creative especially in terms of the
221. 31:08creative product but you've always been creative right and so what this is doing is kind of connecting those two worlds
222. 31:14and I I think that's incredibly powerful the newsletter that that you just mentioned I I just had an epiphany today
223. 31:20so one thing I've been pretty good at over the past I don't know year or so is I'll have an idea for an article and
224. 31:26I'll put the article out there and I go oh I should make an image for the article right which historically I would
225. 31:31never have done that it would have been just words so if your newsletter's just words maybe think about putting pictures
226. 31:36in it and then the thing that struck me today I I applied for the uh the creators program for some new video tool
227. 31:44and I thought wait why am I just putting pictures in my LinkedIn articles I should have move I should have video in
228. 31:50there we've got these amazing new video tools right so so historically you would never have necessarily thought about
229. 31:57original artwork for a newsletter well now maybe you could start to think about original video that goes with you know
230. 32:02your article why if nothing else people will look at it right they people like moving pictures so so
231. 32:09anyway so um first of all I have to tell you I want to move into a little bit of the existential which will include our
232. 32:15conversation about digital twins but here's here's a jumping off point it'll it'll give I wanted you to take a second
233. 32:21to talk a little bit about your backstory and what you're up to right now and Story vine and the salon and um
234. 32:29kind of where you're going with some of your content but I'll I'll kick it off by saying that we're so for folks who
235. 32:35are who are here we're also streaming to Kyle's Tik Tok Channel which is probably like G to soon be like
236. 32:45247 um and a I was watching the comments as as one does and a minute ago somebody said are you retired or is this the job so Kyle oh that's
237. 32:58fascinating describe your job right now what do you what would you say your job is storyvine I'm the I'm the co-founder
238. 33:08and CEO of Story vine so I'm running storyvine um I I tend not to do one of the reasons I go live at Tik Tok at
239. 33:15night is because that's what I do when I go home so um so if I'm doing a a podcast or something like this that that
240. 33:21invades in the day so I've got that as my day job a big part of so story Vine is a an automated video storytelling platform
241. 33:31we've been around for 12 and A2 years um we do a lot of work in the healthcare and Pharm space the platform the core
242. 33:38platform itself let's call it storyvine 1.0 didn't actually use a lot of AI it used more traditional Computing assembly
243. 33:46XML and just more traditional kind of stuff fully automated right we have an app that somebody answers questions in
244. 33:52an app it goes up to the cloud five minutes later you've got a fully edited video so really powerful platform
245. 34:00but because so so a little part of my background I've got a storytelling background I've got a degree in acting I
246. 34:06moved to New York City out of school ran a theater company wrote a bunch of screenplays just you know pursu a life
247. 34:11in the Arts and then in the mid 90s when the worldwide web when I when I stumbled upon this thing called the worldwide web
248. 34:18it it struck me that this is a completely new way to tell stories and so I started an online magazine and I
249. 34:25started you know agency.com this early agency where we built a lot of the websites for the Fortune 500 and what struck me was
250. 34:33this is you know sort of telling a brand story in this interactive environment it's still storytelling um Story vine is that as
251. 34:42well right it's just a different way to tell stories and then when AI came out what hit me square between the eyes
252. 34:49especially you know for me November 30th 2022 is the Turning Point the seminal moment um of of what call Modern AI um
253. 34:59the generative AI movement that date is the date that chat GPT launched and chat GPT from where I sit does for AI what
254. 35:10the worldwide web did for the internet so let me unpack that a bit the internet had been around for decades and decades right all these
255. 35:18computers connected together and the the only people that could really use them were scientists and researchers and
256. 35:23things like that cuz it was a command line computer interface and you had to know IP addresses and it was just it was
257. 35:29very technical and the worldwide web made it just simple as like clicking a hyperlink to be able to jump between
258. 35:36these computers and that's the foundation for all of you know sort of modern Communications was that simple
259. 35:41Innovation chat GPT was the first thing that took all this power of machine learning and Ai and put it in this
260. 35:47simple box that where you just ask it for something and it it answers it or you know gives you the picture or
261. 35:52whatever it is um so that became the beginning of it and and for me having been at the beginning of the worldwide web and looking at the
262. 36:02potential of AI this era that we're in feels a thousand times 10,000 times 100,000 times more impactful longterm
263. 36:13than the worldwide web was and we know how transformative that was so the minute I had that Epiphany about AI like
264. 36:21being at the beginning of this new era um I just went all in so I I essentially spend all of my free time just looking
265. 36:28at Twitter looking at these things just paying attention to it and one of the reasons that I started the salon and one
266. 36:35of the reasons that I started the Tik Tok channel was just to keep myself in the conversation on a daily basis like
267. 36:42that to me is everything because it's moving so fast that that if you're not in the conversation it's literally
268. 36:49accelerating out away from us even if you're in the conversation right um and so so you know my typical day just kind
269. 36:57of looks like I wake up I start looking at stuff on the internet uh I'll make a Tik Tok video occasionally um I come and
270. 37:04do my work and then you know if news pops up during the day I'll go look at that and pay attention to it and then I
271. 37:11talk about that at night and the you know one of the big surprises of the Tik Tok channel is that the way I had it in
272. 37:20my head was you start a Tik Tok channel it's a it's a media channel and you make content and you have an audience that
273. 37:26watches that content content and what it very very quickly became was this collaborative jam session where people
274. 37:34come and hang out and like there's more activity going on in the comments between people than there is between me
275. 37:40and the audience right it's it's this really just fluid amazing just jam session and and for me that's that's tremendously exciting
276. 37:49because what it means is people are in there exploring this AI stuff independent of what I'm doing and that's
277. 37:54that's the whole idea it's so true like we are sometimes you're like the foil character up there and we're riffing off
278. 38:04of sometimes what you're talking about sometimes we're making fun of you yeah exactly appropriately appropriately making fun of me so easy
279. 38:14KY that's why I'm there it's but like last night so I'm going to Paris tomorrow and last night I was like oh my
280. 38:23gosh I know that I've heard which application are the best to use for translating in real time I was like of
281. 38:31course I can ask T TBT of course I can figure this out but you know what it'll take me eight seconds to just ask
282. 38:38somebody in your comments and within you know about 10 seconds P had had written back and said use this this is how you
283. 38:44do it I'm like okay boom it's such a wealth of information and so one of the things that um KY and I have both
284. 38:52learned and seen in action and watched other people like grow and Blossom is that when you create a container for
285. 39:02this kind of relationship building it gives people something to hold on to gives them a little foothold a reason to
286. 39:09talk about AI or a forum for talking about AI today after you've worn out your spouses your kids your parents your
287. 39:18dogs leave us alone we don't want to hear about your stupid Ai and I can't handle it anymore then you have your new friends your AI friends
288. 39:32your weirdos yeah exactly weirdos well and and so the here's the other thing that there's a couple of reasons why
289. 39:39Community I think become way more important one is it you you have a place to connect with other people but the
290. 39:45other one is kind of what you did with Pate there AI just gener just let's just call it generative AI even if you're just
291. 39:54talking about large language models the word things right yeah that part of the industry is already bigger than any
292. 40:01single person's ability to master it and so it ends up happening when you're in a community is you'll have some little
293. 40:08piece of the puzzle and what I experience regularly is that people consistently apologize for how little they know and then they share this
294. 40:18little thing that they know that to them is obvious because that's what they it's who they are right they they their world
295. 40:25viiew is they understand whatever it is like with with you fundraising right and you share this little thing about
296. 40:30fundraising that to the other people in the room are like oh my God I never would have thought about it like that
297. 40:36like all of the individuals people's points of view I I find them you know I I I work hard to get people to not
298. 40:44apologize for what they don't know because it's what they do know that is the thing that's going to break things
299. 40:50open for someone else so that part of it really really important yeah you know I have seen a a transformation among all
300. 41:02of us that we have done such a we've like really moved out of that space of apologizing as much as we used to yeah
301. 41:09we had somebody in our group today apologizing for something and we just uh had this conversation about impostor
302. 41:16syndrome yeah exactly we just hit them a whole bunch but you know that this is this is a time when uh you know like
303. 41:26showing up and feeling uncomfortable is is the is the work it's the work that that's a great way to put it that that
304. 41:33just being in that uncomfortable place and doing it anyway is the work right that's the definition of of Bravery
305. 41:41right or of Courage you know taking action in the face of fear that yeah you don't know everything and yeah
306. 41:47historically you had to have a PhD in mathematics to be good at Ai and your fear might be well I was never good at
307. 41:53math what you're going to discover is you don't need to be but you do have to go through that Gauntlet of of knowing
308. 42:01that you can't do it only to discover that not only can you do it you might be really really good at it you might even
309. 42:08be really really really good at something you thought you would never in your life be good at and that's the
310. 42:14inspiring thing for me it's so inspiring and it it's so addictive that I'm now looking for things that I don't know how
311. 42:21to do to do yeah so and that's that that's that playful thing right just so fun so I'm applying I'm I'm submitting a
312. 42:30a proposal for this gig that it's not like Way Beyond my zone of Genius but it's beyond my zone of Genius right but
313. 42:40I also know I can figure this out like I have enough intuition enough experience using AI tools now that I trust myself I
314. 42:50trust my judgment y that I will be able to leverage the tools at my disposal to do something that I don't have a
315. 43:00track record that's proven that I can do the thing anymore that's what's so exciting about all of us you were
316. 43:05talking about I wanted to shift into a little bit of the existential space that you've been talking about like the
317. 43:10future of work that's what's so exciting to me is we are now at the mode where it is imperative that organizational
318. 43:20leaders understand but you are not hiring for somebody's track record anymore or their skill or their skills
319. 43:27skills or their skills and that's and that's going to seem really counterintuitive if you're if you're on
320. 43:32the outside of this AI conversation because we're not there yet but like where this is trending where this is
321. 43:38heading is that the AI tools are getting more and more capable and they're going to increasingly do the Tactical part of
322. 43:44your job and so the thing you went to college for the thing that you might have been doing for the last 10 or 15 or
323. 43:5030 years it's going to do it doesn't mean you don't have value it's just that that particular piece of it now becomes less and less and less
324. 44:00required right so yes so talk a little bit about where your head is at because a bunch of us there's been a group of us
325. 44:09who I think have been going through a similar kind of Reckoning or rethinking of our path forward if you will and
326. 44:19what's happening around us and what we want to focus on and it's been remarkable to me how many of us have
327. 44:24been in pretty pretty similar mileston along the way and one of the things that has come up and that you've been talking
328. 44:31about is that you know where where you're thinking is beyond the tools that you've done a lot to help us figure out
329. 44:42the tools but like the the conversation is actually bigger bigger than that now so can you talk a little a little bit
330. 44:49about that yeah so again I'll I'll I'll sort of use my experience in the the early days of the web as as reference because I I actually
331. 44:57I'm realizing now it's it's actually an important reference point the early days of the worldwide web the technology of of HTTP and HTML
332. 45:10was actually quite simple and there was a lot of work that was required to make it ubiquitous and it evolved in things
333. 45:18like that but it didn't necessarily change all that much so you know for five or six years it was really all
334. 45:25about the tools it was like if you learn the tools and you just you know keep up with how things are evolving you can do
335. 45:31it I mean that was one of the remarkable things about that is it democratized this incredibly powerful thing when
336. 45:38generative AI first started and there was chat GPT and then there was stable diffusion and mid Journey for images and
337. 45:45I don't there were a couple of Music things but udio and sunno weren't really out yet and weren't really known it was
338. 45:50it was a really small set of tools that you needed to know and then as time went on there became more and more and more and more
339. 45:59and one of the things that's happened in the past 6 months you know maybe this past month you know Let It Go but the 6
340. 46:06months prior to that was open aai kind of stagnated they they said they were going to launch a bunch of stuff and
341. 46:12didn't and what happened was in that time a lot of other tools caught up with it and so so all of a sudden kind of
342. 46:19over the course of the summer all these tools became remarkably capable and they they did all sorts of different things
343. 46:26like Claude you can ask it to write a computer application and it'll write it and you can just start playing a game
344. 46:31that you just created by asking for it and then perplexity does this cool research stuff and you know open AI has
345. 46:39all these different modes that you can play like all of the tools just got really sophisticated and and there became so many of them that it
346. 46:47essentially became impossible to keep up with it right and so part of it was just overwhelm of like even if like I you
347. 46:55know it was my self declared job I created this thing called the AI learning lab where I'm going to teach people how to use these
348. 47:01tools and what's what's struck me and what I've I've been in a bit of mourning for I think is the Simplicity of
349. 47:10that that if if it were just about the tools that would be awesome but it's it's not and and so there's a couple of
350. 47:17things that have happened in the past month or so the release of of advanced voice from chat GPT where when you talk
351. 47:25with it you're you're talking with an entity whatever it's doing technically I don't care there's all there's always
352. 47:31these semantic arguments well it's not really emotional it's not really this it doesn't the the the impact of talking to
353. 47:38it is not like anything we've ever experienced before the the 01 reasoning model that that open AI just released is
354. 47:46this incredibly capable thing that looks kind of like what chat GPT looked like before but it's essentially like having
355. 47:54a PhD at your fingertips that can do PhD level problem solving at your request I don't know how to ask for I wouldn't
356. 48:02know what to ask a PhD you know to say like what am I supposed to solve here like I just I feel like all of a sudden
357. 48:10the the the these tools sort of elevated above where my cognitive boundaries were and what they can do is significantly
358. 48:21beyond what I understand I should use computers for yes yes and so then that puts me in a place of that well first of
359. 48:31all they're only going to get better so if they're already above that place like what's it going to be like when we do
360. 48:36hit AGI artificial general intelligence or ASI artificial super intelligence where these machines are smarter than
361. 48:43you know the smartest human on the planet and we've all got you know a 100,000 you know genius level agents
362. 48:51working on our behalf what does that world look like I don't have a clue right and so so now I'm just in this
363. 48:58place of like I think we need to start asking questions more like why than how it's not how do you do this it's like
364. 49:06wait well what am I trying to do why would I do this like you know I I don't know like what makes me happy like it it you go into these into
365. 49:16just much more high level existential conversations and this is one of the things that is has been an instinct of
366. 49:23mine for a while and this this feels like it's amplifying is I feel like these tools are going to force us as
367. 49:30humans to answer the question what what value do we really serve because historically our value was tied to the
368. 49:38stuff we did right the work product we did the skills we had and now it's going to come to you know do I make an happy
369. 49:48do I connect with her did I make a difference in her life do I right you know are are we connecting as humans
370. 49:54like I think it counterintuitive the robot robots are going to push us to be better people but that transition is
371. 50:02going to be weird and painful and surreal and so so that's what I'm kind of in the middle of is just this S I
372. 50:10don't know like this primordial soup of I don't quite know what work looks like and and you you know it still looks like what it looks like
373. 50:18today but not for long uh if you are a a coach a therapist a Psy colist but you're about like they are
374. 50:30going to be busier than the patent and copyright attorneys absolutely we are all flailing about in these communities
375. 50:39having like existential meltdowns not like we can't this is unfathomably confrontational to our identity what we
376. 50:48think like how we're oriented what we do when we wake up in the morning and we're just trying to help each other out we
377. 50:54don't know what we're doing we need some to help us like have a framework for how to apply this stuff because I I
378. 51:02absolutely agree with you that it's so much more about um it's not well certainly not about the volume that you're putting out like it's
379. 51:13not about o I did this thing and I did a ton of it and that means I am valuable and it's not going to be what this
380. 51:22weirdness that we've had in our society for literally since slavery of my value is measured by Time by by the hours I
381. 51:32put in how many hours I put in and like that that that little thing right there of and I've I've I've heard people say I
382. 51:40I've got I've gotten an arguments over this where they're like but that only took 10 seconds well okay does that mean
383. 51:46it's less valuable right and it's you know there's this famous um it was Picasso I think was it Picasso or Veno I
384. 51:52think it was Picasso someone said make a sketch for me and he made a sketch and he said that'll be a million Franks and
385. 51:57she said well it only took you a minute he goes it took me 40 years you know to to be able to do that in 10 seconds um yeah like like
386. 52:07t a lot of historically us putting in the two hours to write the email was where we measured our personal value and
387. 52:15where other people measured the value and so now if that's just done instantly the instinct is to go oh it's valueless
388. 52:22but it's not because it's still us curating it it's still us choosing what is the stuff we want to present to the
389. 52:28world like I think we're all still just as responsible for what we put in the world how we generate that is in my
390. 52:36opinion no one's business no one's business anymore like I don't you don't ask me if I use Microsoft Word or if I
391. 52:43touch that up in Photoshop like right it's just like like is it good or not and if it's not then just tell me the
392. 52:50work's not good if it's good then it's none of your business how I made it so that's that's part of my philosophy of
393. 52:56did you use AI who cares who cares yeah definitely like decoupling value and time is going to be I think
394. 53:05one of the biggest pain points that we have because people are so used to feeling worthy based on putting time
395. 53:15into something and we're we don't know by the way what might be the worst thing that happens initially is if we all do
396. 53:23seize the time that is newly available if we if we're just trying to do something faster right and we have let's
397. 53:30just say you have one new hour a week you are faced with what seems like a not very big decision but is actually a huge
398. 53:41decision what are you going to do with that one hour what you do with the hour soon you're going to have 40 hours right
399. 53:47or 35 hours so well this is I'm WR I'm writing a musical on the weekends like I have a degree in theater I've never
400. 53:55written a musical I'm not good enough with music to write it but it it's good like it's good it's really good and it's
401. 54:02just like this weekend project right and it's like and it's I'm not taking you know eight hours a day on the weekends
402. 54:08it's like I do an hour here an hour there and and I'm cranking this out and that that idea of so so one of the other
403. 54:15things when you were talking about we're all in these existential dreads I don't want to make it sound like it's always
404. 54:20existential dread negative it's what I'm finding is that there's these really big oscillations of these emot oscillations
405. 54:27of oh my God it's amazing oh my God what do I do with my life oh my God it's amazing I I I I for the past month and a
406. 54:34half I've been in one of the troughs right I've just been in like what is this what's it mean all that sort of
407. 54:38stuff and I saw this LinkedIn post from Ali K Miller who talks about um you know AI stuff and the opening line of her
408. 54:47LinkedIn post was um holy crap I wrote a whole uh course this weekend or something like that and and just her
409. 54:57starting it with that that term holy crap was I realized that if you just play with AI and and play with it in
410. 55:05your spare time play with it at work play with it just mindlessly yes what you stumble upon are these holy crap moments that actually
411. 55:15run you in completely different directions like writing a musical or it might be something at work that you know
412. 55:21rather than the two hours of automating that email process I just mess around for two hours but but I discover
413. 55:27something completely new and have a holy crap moment that's going to be a breakthrough for my business or a breakthrough for me profession
414. 55:33professionally and so I wrote a I wrote a piece called the uh Ai and the holy crapp ification of work which is sort of
415. 55:40the positive you know other side of this if you get curious with these tools and really dive in with them um they are
416. 55:48increasingly going to surprise you in positive and really powerful ways that may be transformative for your business
417. 55:56you know your professional life or your personal life or all three all three all the same yes and I should say that that the
418. 56:05existential space that a lot of us are in is is in part be pretty joyous and kind of like surprising right you're
419. 56:16like constantly surprised it's the constant Kevin mallister moment that we talk about yep um okay so to give the
420. 56:24people what we promised can we talk about dig twins yes uh teach me first Dena is saying what word processor are
421. 56:32you using exactly yeah musical Kyle what what yeah exactly what brand of notepad are you taking your notes on right now
422. 56:40an it's that's really important for us to know so annoying um all right so talk to us about digital twins can you start
423. 56:48with like what are we talking hell is a digital twin yes so historically the the term digital Quin twin um really emerged
424. 56:58out of the simulation world and a digital twin might be you have a digital twin of a physical object or or you know
425. 57:05a a system um my friend Richard Boyd has been doing uh simulation work and 3D work for years and years and years and
426. 57:13one of the digital twins he made for the defense department was a digital twin of a nuclear submarine so it was a fully
427. 57:20functional nuclear submarine that people you know Sailors could go into with you know goggles or computer Compu screens
428. 57:27and like all of the dials worked all of the things did the things and they could basically go in and run a submarine
429. 57:33virtually right so the so the the history of it is that the the the digital twins that I've been working on we kind of stumbled upon
430. 57:42so I'm the chief generative officer for this marketing organization called um content Evolution and content evolution
431. 57:50is is it's basically just a a Federation of marketing organizations PR firms things like that um founded by Kevin
432. 57:58Clark who used to run IBM's Global brand and he basically just said he wanted to retain the relationships of the people
433. 58:04that he liked working with and right so it's this it's this very collegial group and one of the challenges of it is you
434. 58:12know if if a business comes to Kevin or to anyone in the organization and says hey who should I work with within
435. 58:19content Evolution to do this who should I talk to so so this exercise started out as just basically we wanted to
436. 58:26create a directory like how do I know who to talk to and and then what we what what we thought about is you know maybe
437. 58:32we'll we'll make descriptions of the companies and we can just make a like a GPT that makes it easy to find them and
438. 58:39then we thought well it's not really the companies that are interesting it's the people that are interesting and so our
439. 58:43initial thing was well what if we scraped LinkedIn and we got their LinkedIn profiles and and then we could
440. 58:49you know search you you know use chat GPT to search for who I should talk to and what struck us was LinkedIn is this
441. 58:58really limited view of sort of the historical artifacts of a person right like their work history and even that it
442. 59:06might not be complete depending on how much they do right and and and you know maybe in that is you know a link to a
443. 59:13book that they've written but they wrote that book 30 years ago and so that might not reflect who they are today so so we
444. 59:20stumbled upon in trying to figure out how to how to use LinkedIn we stumbled upon this problem of well who are they today because who are
445. 59:29who they are today is really interesting and so what's nice about content evolution is you got a bunch of smart
446. 59:34people in there that are really good at things like you know writing structured questions and and surveys and things
447. 59:41like that and so Cindy [ __ ] was a part of it and we've got this group called collab which is our little AI you know
448. 59:47uh Skunk Works within content Evolution and so we Des we decided to design a structured inter interview that is
449. 59:57designed to capture who a person is today and so it's things like you know what's your educational background
450. 1:00:03what's your work background all that sort of stuff right like the the sort of dog tags but then it's things like you
451. 1:00:07know what was a piece of art that inspired you you know inspired you in your life you know talk about a failure
452. 1:00:13you've had so we've got you know sections about how do you solve problems and we've got sections about you know uh
453. 1:00:20you know how do you what's your worldview and things like that and so and so we worked with Chad GPT to come up with the basic framework
454. 1:00:27and reorganize it and then we manually went in there and tweaked it and what we've since learned is that that
455. 1:00:33structured interview is really important but the specific one that we made for Content evolution is essentially
456. 1:00:39irrelevant like any sort of structured set of interview like just think 20 questions and think about it for a use
457. 1:00:47case because I could write a set of 20 questions to really get to who you are emotionally and versus who you are as a problem solver yeah
458. 1:00:56and and and so we've learned a couple of things that that that structured interview is really important that answering it by writing
459. 1:01:06answers doesn't work the gpts are not good when you do it by writing answers because how you write words is not how
460. 1:01:14you say words and very often if you read transcripts of what someone says you're like this isn't even English like does
461. 1:01:21this person ever complete a sentence right they're two very different worlds but who but how you talk really does
462. 1:01:29represent who you are so what what we did is we made an executive decision that anyone we're going to make one of
463. 1:01:34these digital twins for we have to do a video interview where they're going through and answering these questions so
464. 1:01:40we have someone being the interviewer someone being the interviewee we then take the transcript of of that and that
465. 1:01:47becomes the foundation for a GPT so that's so the digital twin right now is just a GPT with this interview of who the person is
466. 1:01:57then we came upon the problem of because again where where we started was we need a directory like how do we find people
467. 1:02:05right and we said well we've got these gpts where someone could have a virtual conversation with virtual Kyle and
468. 1:02:11that's kind of cool and we we sort of put them out like you can have a conversation with virtual Kyle right now
469. 1:02:16and nobody really cared right because it's like no one knows what that means what does it mean to have a conversation
470. 1:02:22with virtual Kyle so we kind of flipped it upside down and said well maybe instead of asking other people to figure
471. 1:02:28out how we would use our digital twins maybe we should figure out how we use our digital Twins and so where we've
472. 1:02:35kind of gotten to recently is that um all of the people within collab have basically committed to use their digital
473. 1:02:42twins to do things like brainstorming like rather than brainstorming with you I'm going to brainstorm with the virtual
474. 1:02:48version of me but I can also brainstorm with the other people within content Evolution and I've got access to them
475. 1:02:5424/7 so so we took all these individual gpts and we put them into a master GPT so we've now got this little digital
476. 1:03:03community that represents the worldviews of all the people within content Evolution and we're using that GPT to
477. 1:03:11write articles on behalf of content Evolution and even quote the people that are most appropriate to talk on that
478. 1:03:18subject it it's wild and and and so every time we do that um you know Kevin will reach out to the individuals that
479. 1:03:25are quoted and say you know is this what you would say for the most part like I've had one thing where it said the
480. 1:03:31opposite of what I said but for the most part it's like yeah that's exactly what I would say wow and so that idea of so
481. 1:03:38so there's a couple of things here one is you can make you know a digital twin of yourself but you could also make
482. 1:03:45multiple digital twins of yourself one could be the professional version of you one could be the social butterfly one
483. 1:03:50could be the jokester that that just does jokes one could not even look like you and not have your but you want to
484. 1:03:56control it yes and then thinking of so if you think about the way llms work large language models the reason they feel human is
485. 1:04:09that we are essentially tapping into the collective intelligence of all of the people that have contributed anything to
486. 1:04:16the internet over the past 70 80 years right and and longer than that right because of historical documents that
487. 1:04:23that got put on there so you're literally tapping into all of the people that came before so the digital twins
488. 1:04:29are actually just a really specific representation of a person who exists in the world or we've also done these for
489. 1:04:37people who have died you can also do the same thing for people that have died and put all their Works in there right um
490. 1:04:44and then we're just sort of creating a little sandbox where you can now have interactions with them and you can group
491. 1:04:49them together and it's it's absolutely remarkable um it's it's uncanny how close they are to how people answer questions and solve
492. 1:04:58problems and as we move into things like you know real time synthesis of faces and voices and things like that we're
493. 1:05:04going to be able to FaceTime with virtual versions of ourselves and and I think this skill of thinking about how
494. 1:05:13do I I Kyle want to be represented in the world feels to me like an important skill to learn right now because we're
495. 1:05:21going to be represented in the world whether we want to be or not and if you got some Acuity for how to do that with
496. 1:05:29today's janky tools you're going to be in much better shape when these things get more sophisticated there are so many use
497. 1:05:38cases like bouncing around in my brain it's crazy right it's crazy one of the one of the ideas that I have that I like
498. 1:05:49so so far the best of the ones that have been flying around would be the ability for people to create their own board of
499. 1:05:58directors to help them make decisions yes well in fact we've talked about that we're we're in content Evolution one of
500. 1:06:05the things we're talking about is putting together um board of directors and executive committee um GPT sets so
501. 1:06:14think about a board of directors you got all these important people on this board of directors you get to meet with them
502. 1:06:18quarterly for an hour or two you have drinks with them and right and you can solve the big problem what if you had
503. 1:06:2424/7 access to some version of them yeah right and same with your executive teams that 24/7 you could just say hey you
504. 1:06:32know hey team what please all give me your opinion like I'm about to make this decision and I want you to weigh in
505. 1:06:39right and do it from your point of view if you've got a well- constructed digital twin of those people you're
506. 1:06:45going to get all sorts of diverse points of view 24/7 247 amazing all the all of the like you know all the folks who wish they had a mentor
507. 1:07:00or wish they had a sponsor right who doesn't they don't have connections to you know the people where they can just
508. 1:07:07sit around with them and and chop it up without fear of saying something dumb right yeah right like now you get to
509. 1:07:16have that and it's whenever you want on whatever topic you want and you're going to get that feedback in a totally say safe environment and
510. 1:07:27like access this wisdom that you have no business having right like it's it's not on you that you don't have that wisdom
511. 1:07:34yet or you haven't had that life experience yet and you get to you get to make the most of all of that yeah the
512. 1:07:42commercial applications like I know we talked about you know if you're an author right now and you're publishing a
513. 1:07:48book man have a digital twin that goes along with it so people can either interact with the characters in the book
514. 1:07:55because you've made digital twin for the characters which that would be so dope y or interact with the author well the the
515. 1:08:02yeah I've got one right now for AI Futures the the Anthology Book where we've got in a in a GPT we've got the
516. 1:08:09book itself and then we've got these interviews with each of the authors so you can go into that GPT right now and
517. 1:08:15just talk about the concepts of the book but just ask the authors hey Cindy [ __ ] what would you think about this it also it it radically
518. 1:08:24shifts you know right now we talk about if you want to be good at AI treat it like a conversation and you know it's
519. 1:08:29not just like a prompt and get it back if you know you're interacting with you know the the virtual Irregulars right
520. 1:08:35from the Tik Tok Channel you're going to interact with that in a very different way than if you're just interacting with
521. 1:08:40chat GPT which is kind of this amorphous you know because it's everything it's nothing kind of kind of thing and so so
522. 1:08:48when you kind of limit the scope to these digital twins it it really does put you in this place of well how do I
523. 1:08:55want to interact with them and what questions would I ask a virtual board of directors oh like yeah I might I might
524. 1:09:01make decisions in a very different way if I knew I had that as a resource absolutely and everybody here on this
525. 1:09:08call you should know Gwen she's amazing and she's absolutely the kind of friend who will say who will remind you that
526. 1:09:15you need to summarize for people and tell them and tell tell them like give them some some some takeaways so yeah
527. 1:09:25yes it's I think that it would be something like come up with a list of questions yeah well I I would say first
528. 1:09:32off figure out who's your who like who's the audience like what's or what's the purpose of the digital twin is it
529. 1:09:39professional is it personal um like what's your intent with it so so I would say Don't just don't just limit yourself
530. 1:09:47to having one digital twin maybe do like this might be a good exercise maybe one is the professional one and one is the
531. 1:09:53fun one and so what would be would those interviews be like for you know professional Kyle versus fun Kyle so
532. 1:10:01that's the start and then yeah work with chat GPT or Claude or your llm of choice and say I want to come up with a
533. 1:10:07structured interview of 20 to 25 questions or whatever you're comfortable with you know 20 to 25 questions is
534. 1:10:13probably half an hour like a half an hour interview if you're if you're like really answering the questions um so that's step one get
535. 1:10:20those questions and then edit them like actually read them and see if there's anything you feel is missing and you know organize
536. 1:10:26them um so that it makes sense for the person answering them and um the other thing you should put in there is basic
537. 1:10:32you know biographical information name job you know educational background things like that so that your twin knows your your
538. 1:10:40history um and then really important is record that interview on video and ideally have some third party be there as your back channel so
539. 1:10:53when you answer a question someone that knows you or someone that makes you push deeper hey that was kind
540. 1:10:59of a stingy answer dig deeper on that like maybe you have a a side chat where you've got someone just you know really
541. 1:11:05watching you and you're talking to them because you'll talk in a very different way than if you just do it yourself yeah then you take that
542. 1:11:16transcript of that thing you don't need to clean it up this is one of the things that was you know we talked before about
543. 1:11:23people that expect it to behave in a c way get really frustrated some people are like well it doesn't you know say
544. 1:11:28this accurately or that accurately or I need to go in and I need to edit my no you don't because it's just going to
545. 1:11:34hallucinate anyway and all it needs to capture is your essence so so that becomes the core data element of a GPT
546. 1:11:42you can also put other things in there like things that you've written or books or links to your company things like
547. 1:11:48that you can do that we chose to keep these things simple and keep it just that interview because we wanted to see
548. 1:11:54how they performed when we did this across a number of people yes yes and then that's basically it you I mean you
549. 1:12:01need to write the you need to write your system prompt in such a way that it that it kind of responds like you would
550. 1:12:07respond and you need to give it some rules like that but that's basically it and then it's all about how do I use it
551. 1:12:13where do I use it why would I use it yeah absolutely and um I'm so happy that you pointed out the part about the video
552. 1:12:21because what I I tried to I was doing this while I was on a road trip I was was asking my well I was like in my head
553. 1:12:27asking a question and then just like answering it or telling life stories and I got so bored listening to myself to talk in the
554. 1:12:37car nobody will ever want to like engage with this because I'm even bored with it but having somebody there it's you you
555. 1:12:45talk differently about your life and whatnot with with with advanced voice I would argue that you could probably do
556. 1:12:52this with advanced voice and have it dynamically write the questions set while you're having the conversation cuz
557. 1:12:57it'll record all that just do that in the car that might be an interesting experiment I I think that that would be
558. 1:13:04really fun and this was also before advanced voice so it was tedious become so we've become such spoiled breath I
559. 1:13:11know I know even I have to type something I know okay so quen hopefully we will um hopefully those are tactical enough that
560. 1:13:24it allows people to charge ahead and I think it's like so many other things just play this like like yes I could give you the
561. 1:13:35prompt yes I could give you the question sets but they're not going to like content evolution is a very particular kind of
562. 1:13:42business how we write those questions is very particular and how we did it for the book project was completely
563. 1:13:47different so it's really more learn the concept and then just go play with it yes and also you know some someone said
564. 1:13:55I'm not comfortable putting myself out there then okay put out someone that's called you know Looney Kyle that's like
565. 1:14:01Looney Bob and and it's you maybe answer some questions truthfully but you you make sure that you know it's not you
566. 1:14:08it's just Looney Bob and Looney Bob's going to have his own Persona and things like that right so so don't feel like
567. 1:14:14the digital twin has to be this big vulnerable place you go um you can make it about you but you can also just
568. 1:14:21experiment with creating these entities that you're going to interact with make a character that you can then find out
569. 1:14:28what the heck they would do in your story yep um make a character that you can then find out what the heck they would do in your story yep
570. 1:14:43um episode 2024 we will not you know Paul rer says by the end of 2026 we're all going to be talking to to our
571. 1:14:55computers I mean everyone in every office everywhere so yeah or thinking or thinking to them yes ex yeah or thinking
572. 1:15:02to them unless you're in a web and I'm exactly F so everybody I hope you found this as fascinating as I did I could talk to
573. 1:15:12Kyle Shannon for hours and hours on end it's fun to have a chance to actually chat back to you because you're up on
574. 1:15:19the screen and we're we're all like we have these um what is it called the psychosocial or uh the relationship that
575. 1:15:27people have with people on screen oh yeah yeah yeah IAL parasocial yeah yes but but nobody out there feel that way
576. 1:15:36because Kyle is a real everyday downto Earth normal human being and you should connect with him follow his content join
577. 1:15:47the AI salon and if you're looking for people to you know rap with about AI you can always hit up you can always hit me
578. 1:15:56up we are so here for it we're here for you and every every bit of your journey along the way and we're learning like
579. 1:16:04we're still The Beginner's mindset as well um Kyle thank you so much for coming on the show and thanut honestly
580. 1:16:12just for being you because having just be you being you is H such a huge gift and so many of us have have learned from
581. 1:16:22you and have been able to go on and make a difference for other people people so you're creating quite the quite the
582. 1:16:27family tree of AI nerds I appreciate that you're you're you're one of I I am a fan of yours you're one of my
583. 1:16:34favorites you've been there pretty much from the beginning of my journey so so I'm happy to do this anytime yeah I hope
584. 1:16:40this was valuable and useful and interesting thanks everybody see you [Music] later okay thank you Kyle you're
585. 1:16:56welcome that was really fun hang thank you for demystifying uh digital twins for me too I did think that there was
586. 1:17:02some magic to the questions that you were asking I mean the there is like like we wrote good question like if you write shitty
587. 1:17:10questions but but basically you just think about it like if I want if like what information would I need for for
588. 1:17:17chat GPT to kind of understand my worldview and how I would answer things and how I would talk about things and
589. 1:17:23and you know like what art I like and what you know how I respond to problems and just all that sort of stuff but you
590. 1:17:29but like what's hit me is you can do that for like any you can make any kind of persona you want and that I'm
591. 1:17:37fascinated about like the funme versus the cuz you know you know you know where I learned this an um someone on my on my Tik Tok Channel
592. 1:17:47when I when I first launched those content Evolution digital twins said hey I went and played with your digital twin
593. 1:17:53it didn't know embrace the Jank uh it didn't know you can make money with chat PT like he he was like he felt
594. 1:17:59ripped off he's like that's not you I know the you that's on Tik Tok and that made me go oh [ __ ] because
595. 1:18:07so we could consciously choose okay so I could probably take the transcripts of my you know all my Tik Tok lives and and
596. 1:18:15basically just have chat GPT synthesize those into a nice Persona that talks like I talk right and then I would have
597. 1:18:24the T Talk version of me like so that to me like was a real eye opener that like we have these dis different personas why
598. 1:18:31not [ __ ] design them yeah right I was just thinking about like so I'm an enog 8 and along with that is like a certain
599. 1:18:42set of attributes that are all like some really really good things but then there's like the shadow eight and if I
600. 1:18:49did that interview when I was in my shadow self yep versus in my like clear thinking Optimist and I could like go
601. 1:19:00back to one or the other like if I'm in if I'm being an [ __ ] currently and I could be like talking to this Shadow one
602. 1:19:07and be like oh yeah well this is so obvious that you're going to act out let's see what the nonshadow eight would
603. 1:19:15do right like and you and you could do you could design two different um structured question sets to elicit that
604. 1:19:24that and then put both of those in there and then you could write a prompt to say I've got my shadow self and my
605. 1:19:30enlightened self and and My Shadow Self serves a role and here's the the role it serves right and you could you could
606. 1:19:37design that that would actually think think how cool that would be you could design a GPT that every answer it gives
607. 1:19:44it gives you from both P both points of view then I can give it to my husband and I can say what exactly see I told you I was
608. 1:20:00right like hey you know try that one out an try that one out and see how it goes see which an you're gonna get today yeah
609. 1:20:10yeah exactly exactly that's awesome all right oh all right thank you so much Kyle yeah this was a blast I will see
610. 1:20:17you again soon and by the way I did want to put it in the back of your mind that we could plan ahead to do something um
611. 1:20:25for the around the holidays yeah we we should probably do that again yeah let's figure out what we want to do it like I
612. 1:20:32don't think it's gpts but I think it's something I I think it's something and it's like I kind of like the 24-hour
613. 1:20:38thing where we're producing stuff but let's let's think about that now because I think it's that that week between
614. 1:20:44Christmas and New Year's is is that was really fun and it was really impactful and you know so right and now there it's cool
615. 1:20:55but well anyway yes let's let's start thinking well I mean we don't need to think too far ahead because we'll just
616. 1:21:00like launch it whatever but um yeah I definitely want to do something okay all right me too all right talk soon thanks Kyle
617. 1:21:12bye all right is that done yeah that's done I close that window boom boom boom boom hi everybody what's happening
618. 1:21:28um and now that we're alone where are you Kyle I'm in my office um all right I am I can close that I'm gonna get out of
619. 1:21:41here what's up hey Kyle hi Kyle what's happening all right I gotta go my business partner just called me so I got
620. 1:21:48to go talk to her peace out I'll see you later bye