10/16/2024 - Digital Twins: The Future of AI Personas with Kyle Shannon & guest Anne Murphy

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0:14 there he is yo what's happening an
0:17 Murphy how you doing I'm good I am
0:22 uh I'm also going to stream this live on
0:24 my Tik Tok cuz why not why not exactly I
0:28 mean assuming you're cool with that of
0:30 course
0:32 yes I um I was just watching a couple of
0:38 your Tik toks with that very tasteful
0:41 shirt that you're wearing yes I I I made
0:44 Tik toks for the first time in like I
0:47 don't know three weeks I haven't I
0:49 haven't been posting [ __ ] there so I
0:51 know you you've been kind
0:54 of regroup re re-calibrating I think I
0:58 have been recombobulate
1:04 culating that sounds exactly right
1:08 exactly right yeah so for those of you
1:11 on the Tik Tok Channel we got nine
1:13 minutes I'm going live with Anne Murphy
1:15 who's in the little window there maybe I
1:16 should make Ann bigger and me
1:18 smaller I don't know about that you look
1:21 more AE oh are you on your Channel I
1:25 want to watch I'm I'm on my Tik Tok
1:27 Channel you can you can watch you
1:29 interviewing me me streaming live on my
1:32 thing where I'm talking to people while
1:33 I'm talking to you it's very
1:36 meta It Is So Meta oh my God I kind of
1:39 love this
1:42 though I'm G to watch it okay I got I
1:45 got to lower this a little bit yeah
1:47 that's better okay so let's see yeah
1:49 there we go so now I can actually see oh
1:51 my gosh everybody it's an Source Camp
1:54 will you guys at least go on LinkedIn
1:56 and say hi in the chat so that it looks
1:59 like we friends yeah go on go on watch
2:03 the stream on on LinkedIn cuz when you
2:05 comment there you can see the man right
2:07 you can see the the chats yeah we can
2:10 all see them and then we can do you like
2:14 stream me no I don't like any of these
2:17 streaming apps they're horrible I know
2:19 they're all they're all bad they're
2:21 horrible I thought I thought maybe you
2:22 found a secret it's it's good to know
2:25 everything's still
2:27 janky everything is I taught my my uh
2:30 my boot camp participants drank a piece
2:33 of [ __ ] today I was like okay here I
2:34 need to I need to introduce you to the
2:37 term it's a technical
2:39 [Laughter]
2:41 term okay so let me see all right let me
2:46 get this camera going correctly wait how
2:48 am I going to do this hang on hold on
2:50 people so people on Tik Tok I'm just
2:52 you're basically just tagging along for
2:54 the
2:56 ride um I am oops let's see how we going
3:01 to do this I thought this will work and
3:04 but I will say this Kyle restream just
3:07 got a huge upgrade and so the ex like
3:12 the options
3:14 inside are it's way better but there are
3:18 just some things with all of them that
3:21 are like first of all why do we have to
3:23 go through 15 different steps just well
3:25 it's also LinkedIn like they make it so
3:28 hard to stream into LinkedIn I know I
3:31 know it's ridiculous if you're not
3:32 willing to dick around with this like
3:35 yeah yeah and it's and it's in
3:37 linkedin's interest to have people
3:39 dumping content onto their platform you
3:42 know I
3:43 know what am I doing here I don't know
3:46 you're the host what is happening I'm
3:49 just following your lead if what is
3:52 going on why is this for those of you on
3:55 Tik Tok this isn't live yet we still got
3:57 six minutes before it'll be live on
3:59 LinkedIn
4:01 what do I what's going on so they they
4:04 invented this thing called
4:06 scenes yeah and I don't know how to like
4:10 be in charge of
4:13 them don don yeah no I already texted
4:17 him I'm like my monitors won't work he's
4:20 like I'm at Walmart I'm like Walmart is
4:22 4 minutes away you can come for now if
4:25 you loved if you loved me you would come
4:27 home right now
4:31 I was uh put your cream corn back and
4:34 get get put it down step away from the
4:38 gummy nerd clusters okay um uh let's see
4:43 here gummy nerd clusters are delicious
4:45 let's be honest why did they make those
4:47 so delicious they're so bad they're so
4:49 bad they're so bad they're so good I
4:52 love to hate myself over you know
4:54 there's that there's that research where
4:55 they said Skittles are the worst food to
4:57 eat like Baron I think those nerd gummy
5:00 clusters have to be worse than Skittles
5:03 they have to be because they're too good
5:05 just they're so good they're too good so
5:08 good um this morning I was telling some
5:11 people to oh we were having the okay so
5:15 it started with conversation about that
5:17 lawsuit that was in the news today about
5:19 the parents of the kid in Massachusetts
5:22 who now his prospects of going to an Ivy
5:25 League school are dashed because he got
5:27 busted using AI but maybe he wasn't
5:30 using
5:31 Ai and so then that led to a
5:33 conversation
5:34 about um AI
5:37 detectors and so that led to me telling
5:42 everybody about the talent Crush that I
5:43 have on Ethan
5:46 molik see yeah I've got yeah that's a
5:49 it's a great way to put it the talent
5:51 Crush I've sort of got that too I'm like
5:53 am I am I jealous of him or just totally
5:56 captivated and I can't figure out which
5:58 one it is
6:00 exactly I'm totally captivated like I
6:03 swear he could tell me to jump off a
6:06 bridge and I'm he is the one I might
6:07 actually do it um and then I was like
6:13 you know Fort you know he's not he's not
6:14 exactly my type which is good news for
6:16 me and my husband we just celebrated our
6:18 10 year
6:19 anniversary and um I was texting Donnie
6:23 I was like my neck is hot can you bring
6:25 me a hair
6:28 clip I'm like I I don't know if Ethan
6:30 mik would bring me a hairclip
6:32 exactly he'd be he'd be too busy
6:35 intellectualizing and reading research
6:38 you know he just he wouldn't he wouldn't
6:40 take care of you and I think you're not
6:42 not the way not the way I've become
6:44 accustomed to we'll put it that way
6:46 exactly um for for ticktockers it's
6:49 still three minutes until the uh
6:51 LinkedIn live stream starts that's why
6:53 you can't do it so an will let you in at
6:55 the appropriate time oh you know what
6:57 I'll do is oh do you want to talk about
6:59 anything before we go yeah we should
7:01 hold on one second let me I've got
7:04 something cool that I can
7:06 do
7:07 [Music]
7:09 um
7:11 design I've got some kind of like
7:16 a something cool that I can put
7:21 up oh yeah look at
7:24 that my mic is muted during the
7:26 countdown
7:30 all right there's your timer
7:33 people there's your timer
7:38 people meetings are done for the day
7:40 I'll join and watch on LinkedIn very
7:43 nice Jim Ross good to see
7:45 you okay so
7:49 um yeah what do we want to talk about do
7:51 you have anything that you want to talk
7:52 about other than just regular banter and
7:57 uh digital twins like anything any
8:00 particular lead in that you want me to
8:02 do for
8:05 you
8:10 um I I think it's a little esoteric I
8:13 mean I I I think the like the the thing
8:15 that's striking me the the the video
8:17 that I put up on link or on Tik Tok
8:19 today about that I feel like AI has
8:22 risen above the tools and that and and
8:25 that it's like almost any tool you pick
8:26 is going to give you some version of
8:28 remarkable and they're all the same
8:30 thing you use your words and ask for
8:32 what you want and it gives it to you and
8:34 then and so what it does for me is it
8:36 sort of elevates the conversation to
8:38 like why are we doing this what are we
8:39 doing so I so for me I mean I think
8:42 because you and I have such a long
8:44 history in this if there's anything
8:46 around you know just sort of where are
8:48 you today versus where we were before we
8:51 can Vamp on that but I don't want it to
8:52 take away from the Twin discussion CU
8:54 that's big and hairy too so I'm happy to
8:56 go either way you want okay um let's be
9:01 sure that you have the opportunity to
9:05 talk about the AI Salon though because I
9:07 want people to know that they have
9:10 places to go like I have seen a whole
9:13 new wave recently of people who don't
9:16 know where to start people who have
9:19 never made a custom GPT or never even
9:21 heard of them or have heard of them the
9:23 digital twin thing is like blowing
9:25 people's minds there's been more people
9:27 Fe asking me stuff like is it too late
9:30 to learn I want them to know about the
9:32 AI Salon I'll tell them about our
9:34 incubator but that's you know Niche um
9:39 trying to figure out can I edit
9:41 my my little
9:44 name yes you should be able
9:47 to uh
9:51 do how do you do that um more I wonder
9:56 if you
10:02 um let me see here plus no got to be
10:06 hanging around here somewhere settings
10:08 you'd think it would be in settings it's
10:11 not it's all right it's four it's fine
10:14 okay I was just going to put a URL in my
10:16 name but that's all
10:18 right we'll drop it into the chat okay
10:21 there you go the the salon AI is the URL
10:24 for that the salon. a so um you know
10:29 that you and I have a we have a private
10:33 chat over in the lower left and then the
10:37 LinkedIn chat is over on the right oh hi
10:41 Rick um the LinkedIn chat is over on the
10:44 right if you touch that
10:46 little hopefully it shows its way on
10:49 yours um I don't have I don't have the
10:52 ability to comment or edit I don't see
10:55 the chats you you don't no
11:00 loser okay I will be sure to add um ww
11:04 I'm gonna just drop it in here right
11:06 away okay okay all right so I'm GNA put
11:09 you backstage for a sec and then I'll
11:12 bring you up in a minute okay let me see
11:14 how do I do
11:15 that let me figure out how I do that
11:19 with you I don't actually know there we
11:21 go okay let's go live actually let me do
11:26 this
11:31 nope that's not what I wanted to
11:33 do I still don't know how this works I
11:38 love Ann Murphy I'm going to go live
11:42 don't laugh at
11:46 me hey everybody good afternoon good
11:49 morning good evening whatever time of
11:51 day it is wherever you are welcome I'm
11:53 so glad you're here we have a special
11:56 show today and I'm really excited to
11:58 introduce you to my friend friend Kyle
12:00 Shannon in just a minute um for those of
12:03 you who haven't been here before this is
12:04 the AI empowered fundraiser show I'm an
12:07 Murphy we um are just continuing in our
12:11 series of we don't know what we are
12:15 doing here in AI in making a live cast
12:21 in showing up on camera and talking
12:24 about things that we are barely you know
12:28 sort of beginning to wrap W our arms
12:30 around and that is like what the vibe of
12:34 our extended Community is that it's
12:37 totally okay and you are most welcome to
12:42 show up as the hot messy human that you
12:45 are being in a beginner's mindset doing
12:50 things with AI that you aren't supposed
12:53 to know how to do no one woke up one day
12:56 and was like oh I know how to write a
13:00 prompt or I know how to test the user
13:04 interfaces of five different Frontier
13:06 models or remember like the I don't know
13:10 8,000 or something new AI platforms that
13:14 are out there all of us in this space no
13:16 matter how much you know we are all on a
13:20 journey as a beginner compared to others
13:23 what my friend Kyle who's coming on in a
13:27 second what he taught me is that when
13:30 you can be the fifth grader to the
13:33 fourth graders in this space that's when
13:36 you are ready to go that's when you are
13:38 ready for prime time that's when you can
13:40 start teaching other people how to use
13:42 the tools and he was way more than a
13:45 fifth grader to the fourth graders when
13:47 I started learning from him I'm excited
13:50 to introduce you to him and invite you
13:52 and encourage you to spend time with him
13:55 he shows up on Tik Tok almost every sing
13:59 single night for the past I'm going to
14:01 guess it's like maybe 380 390 days or
14:06 something at this point it's a lot of
14:08 days and he's there every single almost
14:11 every single night teaching all of us
14:14 how to use the tools and also making it
14:18 super fun and we've all become friends
14:21 and we've all joined this community
14:23 called the AI Salon where you will meet
14:26 other beginners other people who are
14:29 aspiring you know moving in the
14:31 direction of moving away from being a
14:34 beginner but none of us show up thinking
14:38 or like fronting that we are experts in
14:41 this space and
14:42 so I'm um like I said really happy we're
14:46 going to I just dropped the the
14:50 URL who diss is every I just dropped the
14:53 URL into the chat so that's how you'll
14:56 find Kyle's Kyle and his friend Leah
15:00 fast's Community called the AI salon and
15:03 you'll find a whole bunch of really
15:05 really nice people there um before I
15:09 bring Kyle on I wanted to highlight a
15:12 little bit of what we're doing in the AI
15:14 empowered fundraiser World um one of the
15:17 things that Kyle and I talk about a lot
15:19 is how important Community is and I
15:22 always like to say that the three things
15:25 that you need to be you know quote
15:28 unquote good at AI are a curious mind a
15:32 willingness to be vulnerable and
15:34 community and what I found over time is
15:37 that even better than Community is
15:39 friendships and so along my AI journey I
15:44 met a lot of women who were really
15:47 interested in building relationships
15:49 around Ai and sometimes it's just like
15:52 AI is this foil character and what we're
15:54 really doing is repotting ourselves
15:57 right trying new things together like
16:01 becoming more of who we always thought
16:04 we would be looking for opportunities to
16:07 step into leadership roles like being a
16:09 leader in the AI space is an incredibly
16:12 profound role that you can play in
16:14 society right now and this group our
16:16 incubator membership Community is a
16:18 bunch of women who are leading the way
16:20 in AI we are all friends we connect um
16:23 on Mighty networks all day all night we
16:27 have special events we're talking about
16:29 a book club we're talking about a
16:30 podcast we would love to have you in
16:33 there or at least check it out so
16:35 there's a QR code in the corner there if
16:38 you put your camera edit and take a
16:40 picture or um put your camera edit and
16:42 press the little button that pops up
16:44 you'll be able to explore the incubator
16:47 and we would love to um chat with you if
16:50 you have any questions so I wanted to
16:52 let you know that that exists and now I
16:55 am going to bring on no one other than
16:59 well first let me do this stop screen
17:02 sharing I bring you my friend and soon
17:06 to be yours Kyle Shannon hey Murphy
17:10 what's
17:12 happening so everybody who if you don't
17:15 know Kyle this is Kyle and like prepare
17:19 now that you know Kyle you he you'll see
17:22 him everywhere he's it's one of those
17:24 things now that you know him you're
17:25 going to see him everywhere and that is
17:27 a really good thing for your life so
17:28 while we have him on here going to
17:29 embarrass him a little bit so oh boy kle
17:33 I was I well I love first of all I loved
17:35 your your intro and I I I enter as the
17:38 enthusiastically clueless so take it
17:40 from there we go yes we are we are the
17:44 enthusiastically clueless and I think uh
17:47 one of the things that um really drew me
17:50 to Kyle and learning from him early on
17:53 was just that sense of nobody's trying
17:56 to say here in this community nobody
17:59 he's trying to trying to act like we
18:01 know what the hell is going on and we've
18:03 got all the answers and we're literally
18:06 learning together I have watched Kyle
18:09 figure stuff out in the moment hours and
18:12 hours and hours of my life and I've
18:13 learned so much in that process so first
18:17 I want to say thank you for being
18:19 willing to show up like half baked right
18:23 you're not you're not saying like I'm
18:26 I'm ready I'm I'm the leader of the
18:28 leaders I know all the things and you
18:30 have the chops you have the experience
18:32 you could be like that but you're not
18:35 allows all of us to show up and learn as
18:37 I could you know note to self I'll try
18:39 to be douchier in the future but um no
18:42 it's just like I
18:44 feel like I
18:49 feel in a lot of ways less capable than
18:52 I ever have cuz the tools the tools are
18:54 evolving and getting so capable that
18:57 that you know my ability to understand
19:00 what to do with them is actually going
19:01 down but um but yeah I I I think it's
19:04 just um I think it's more fun to be in a
19:06 beginner's mindset but I actually think
19:08 it's actually critical for where we are
19:09 with AI right now so thank you I'm I'm
19:12 really excited to be here okay same more
19:15 about The Beginner's mindset what does
19:18 that mean to
19:19 you
19:26 well be willing to be in that
19:29 uncomfortable place where that internal
19:31 voice in your head is going you're just
19:33 big fat dum
19:35 dum like let yourself just be the dumb
19:38 Dum like it I don't know for me
19:41 personally the way I sort of operate is
19:43 I love figuring stuff out and and I kind
19:45 of hate being in that place where I
19:46 can't figure it out and I happen to have
19:48 a brain that's good at figuring out
19:50 things
19:51 fast this AI stuff is a completely
19:54 different way of using a computer like
19:56 you know with with traditional Computing
19:58 it's programmed it's it's deterministic
20:01 where you put in an input and you get
20:03 back a predictable output AI is not that
20:06 AI is you kind of say your words right
20:10 you I think of like training a toddler
20:12 okay say your words do you want cake say
20:15 you want cake and I feel like that's
20:17 that that's kind of like where we are
20:19 with AI and and you say I want cake and
20:22 then it gives you back something that
20:24 may or may not be what you want and and
20:27 people that
20:30 go into that place of wanting to figure
20:33 it out and wanting to to have it be
20:35 predictable I find I I watch them I
20:38 witness them being increasingly
20:40 frustrated because it it doesn't quite
20:43 give them what they want and then those
20:45 people that are just like well let me
20:46 see what I get and I'll come in here and
20:48 I'll just ask it for what I want and it
20:49 gives me that and then they go well
20:50 that's not what I wanted but that's kind
20:52 of cool and then they're willing to
20:53 expand on that or iterate on that they
20:56 tend to be much more um
20:59 you know happy for one thing like less
21:02 frustrated but they also tend to do
21:03 really remarkable work because the the
21:07 the difference between say what we used
21:09 to do with Google which was put in a
21:11 single prompt and get back you know your
21:12 search results um AI is much more like a
21:16 conversation and and it it really is
21:18 like having a conversation with you know
21:21 the most educated clueless intern you've
21:25 ever hired right where it knows lots of
21:28 stuff but it doesn't know anything about
21:30 you or what you're trying to accomplish
21:32 and and the minute you sort of flipped
21:33 your mindset into oh it's like it's like
21:36 someone I have to get up to speed on
21:38 things but once I do that it gives me
21:40 remarkable results that's that's kind of
21:43 it so for me that's a beginner's mindset
21:45 where where you know our ability to to
21:49 be masters of these tools I I don't
21:53 think is ever going to really exist I
21:55 think it's going to be an ongoing
21:57 conversation uh with with to that are
21:59 just increasingly capable and that that
22:02 intern at some point is going to be more
22:04 like a you know firste graduate and then
22:07 it's going to be like a you know uh you
22:10 know a a you know someone with a 10-year
22:13 employment history and then at some
22:14 point they're just going to be way
22:15 better than us on all levels and
22:17 everything and and we just got to Humble
22:20 it up got to Humble it up
22:23 I when when you place your raids right
22:27 and you're the person Who's acting the
22:29 thing out and nobody can guess what
22:32 you're acting out it's like well who's
22:34 the dummy is it the person who's is the
22:37 person who's acting it out and doing a
22:38 horrible job like you know you're like
22:40 this and they're like H and you're like
22:42 it's a sailboat obviously they're like I
22:45 thought it was an orange or a blueberry
22:47 it's not their fault it's not your fault
22:49 right but it's that's like talking to
22:51 Chad GPT where you learn for yourself
22:53 like oh if I go like this they're going
22:56 to know that it's a sailboat not a
22:59 blueberry if I go like that we're
23:01 totally going to run a ground yeah it's
23:03 it's a bit of a dance right it's a bit
23:05 of a dance and and and like and that's
23:08 not I mean I mean you and I are of an
23:11 age like we we've been around really
23:12 since the the dawn of personal computers
23:15 they've always behaved a certain way and
23:17 with this AI stuff they don't behave
23:19 that way so like like we're not used to
23:21 dancing with them and you know the the
23:23 new advanced voice from chat
23:25 GPT it can understand your emotions as
23:29 as well as your words and it can respond
23:30 in kind and it and it's we're not used
23:34 to computers actually acting like the
23:37 stuff that was always in science fiction
23:39 movies when we GRE grew up and it's this
23:42 is something that we're going to have to
23:43 learn how to how to interact with and
23:45 it's it's not learn it like we used to
23:47 learn it no it's not learn it like we
23:50 used to learn it so today we were
23:54 working I have a our one of our AI boot
23:57 camps is going on right now my friend
23:58 Rachel Kimber and I are running it and
24:00 today we were working on a fundraising
24:03 initiative and our our project was to
24:06 come up with some messaging but kind of
24:09 working against a couple of different
24:11 personas so like the old you know
24:13 retired engineering guy the you know
24:16 genen Z you know startup whatever and
24:20 testing our messaging against them and
24:23 when I walked when I you know set up
24:25 this exercise my goal was really very
24:28 you know output oriented let's be sure
24:31 that we have messaging that's going to
24:32 work and what I realized halfway through
24:35 it was that's not actually the exercise
24:37 the exercise is having it not work well
24:40 having watching Everybody try one thing
24:43 and then try another thing you know yep
24:46 much more important
24:48 to to kind of like roll up your sleeves
24:50 well play first like we talk about in
24:52 the as Salon everyone wants to we're
24:55 thinking about efficiency right we think
24:57 we I think AI gets kind of like a little
25:00 bit oversold on the efficiency front
25:04 than some of the quality and the
25:06 creativity and stuff but let's say we're
25:08 using it to be super efficient and we're
25:10 thinking about we're here we want this
25:12 outcome we haven't made time and space
25:15 to play so what we were all you know
25:18 talking about was how do you find time
25:21 in your life just to play with AI and I
25:25 shared with all of them like all of your
25:27 peeps in the AI Salon we just don't
25:31 sleep as much as we used
25:32 to that's that's a possibility there
25:35 there's there's another piece of it
25:37 though one of the i i i my relationship
25:41 to AI as an efficiency tool transformed
25:45 probably about a year ago cuz the first
25:47 thing I did when I started playing with
25:49 AI I was like oh I can make the stuff I
25:51 do it work more efficient and at some
25:53 point it hit me that thinking of AI just
25:57 as making the stuff that you do today
25:59 more efficient is actually dramatically
26:02 limiting because all you're thinking
26:04 about is here's what I do today and I
26:07 want to make that more efficient that's
26:09 how we've historically thought of
26:10 computers right it's this machine that's
26:12 going to do something for me so here's
26:14 what I do today I want to make that more
26:16 efficient what struck me was part of the
26:20 part of how we got to play first is that
26:23 if you say okay well this is what I do
26:24 today but we now have the possibility of
26:27 saying what if that AR the best way to
26:29 do things what if we could do things
26:31 completely different so rather than
26:32 making this thing more efficient what if
26:35 there's something completely different
26:36 we could do the only way you can really
26:38 get to that is to essentially drop your
26:41 expectations entirely right just put
26:44 your expectations to the side and say
26:46 okay I'm going to go do something
26:48 ridiculous here so let's say you you
26:50 want to work on um I I'll do something
26:53 really extreme let's say you've got a uh
26:56 I don't know an email process that that
26:58 you want to make make more efficient you
26:59 know how you would typically do that is
27:01 you'd figure out the process you'd go to
27:02 zappier or you'd figure out which parts
27:04 go to open AI well what if you took that
27:06 same time you were going to do that and
27:08 you went to sunno and you said I want to
27:10 write a song about how to do
27:13 emails that doesn't make any sense at
27:15 all it makes right and then what'll
27:17 happen is it'll write a song about
27:20 emails that will go give you an idea of
27:22 like wait a minute maybe I should
27:23 actually send songs to my clients
27:25 instead of these shitty update emails
27:27 and that's Jim Ross who I think is
27:29 watching on the stream um he he manages
27:32 self storage units and he's super he is
27:35 I would I would call him AI native like
27:37 he he tries to think first about using
27:40 AI to solve his problems and he's just
27:42 really adventurous he does something for
27:43 his business with AI an hour a day every
27:46 morning which I think is amazing and and
27:48 one night on the Tik Tok lives I was I
27:50 was saying here's how you make a song
27:52 and Jim was just like well I've got a
27:55 client I just met with a couple hours
27:56 ago why don't I just make them a song
27:58 about their business and he did and he
28:00 closed the business within 5 minutes
28:02 right that's not something that makes
28:06 sense right it doesn't make any sense um
28:10 and and yet if you do that it it will
28:13 open up all sorts of other avenues and
28:15 you will learn the tools in a way that
28:17 you're going to be able to go back to
28:19 that you know that efficiency project
28:22 that you had with a completely different
28:23 mindset so so for me that's again that
28:26 kind of goes back to the beginner
28:27 mindset just being don't be tied to
28:29 outcomes as much as we were historically
28:32 absolutely and and think about it as an
28:35 opportunity like have it in the back of
28:37 your mind all the time that this might
28:39 be an opportunity to break what's
28:41 already broken for example your email
28:44 newsletter that you're trying to
28:45 automate probably sucks
28:49 anyway all of them do all of ours do I
28:52 have one it kind of sucks like I mean
28:54 it's good it's the you know it's but
28:56 it's also it's still an email newsletter
28:58 and they 85,000 of them in my inbox
29:00 right now that I haven't read Y and so
29:03 when you're when you have the attitude
29:06 the approach of like let's break what's
29:08 already broken and you get a wild hair
29:11 you or you've like been on the AI Salon
29:13 you're like they were what was the name
29:14 of that thing was Ito was it clug was it
29:19 was it cing was it yeah exactly what was
29:23 it and you may not even you may get it
29:25 wrong and all of a sudden you're in a
29:26 different AI application yeah but then
29:28 all of a sudden you're like o maybe I
29:30 should be sending songs to my clients
29:33 rather than another same newsletter that
29:36 I've been sending them for the last
29:37 three or four years so there's so much
29:39 room for creativity I've learned so much
29:42 about like my own in my own Journey
29:45 about how creative I actually am I never
29:48 ever thought of myself as a creative and
29:51 that's one of the things that you know
29:53 that we've talked about is like how do
29:55 you kind of step into what you're
29:58 learning learning about yourself that
30:01 may have always may have been there
30:04 forever but you just didn't have a way
30:07 to uncover it you know that that strikes
30:09 me when I was doing um I was the chief
30:12 creative officer and the co-founder of a
30:14 an early digital agency in the in the
30:16 90s called agency.com
30:19 and at one point we started to have some
30:21 some cultural problems where the
30:24 creatives the you know the the ones that
30:26 were called you know creatives we're
30:29 like well we're creative and everyone
30:30 else is not creative and the fact of the
30:32 matter was that the account people were
30:34 creative and how they engaged with
30:35 clients and the project managers were
30:37 creative and how they did project
30:39 management and one of the things that
30:41 that we distinguished that made a big
30:43 difference was there's a very big
30:45 difference between the creative process
30:47 and the creative product so the creative
30:50 product is like I make pictures right so
30:52 maybe you're not good at pictures an
30:54 maybe you're not good at drawing right
30:55 maybe you're not even good at design but
30:57 you're really good at the Crea
30:58 process and what happens with AI now is
31:01 you now have tools that allow you to be
31:03 way more creative um
31:06 creative especially in terms of the
31:08 creative product but you've always been
31:11 creative right and so what this is doing
31:12 is kind of connecting those two worlds
31:15 and I I think that's incredibly powerful
31:17 the newsletter that that you just
31:18 mentioned I I just had an epiphany today
31:21 so one thing I've been pretty good at
31:23 over the past I don't know year or so is
31:25 I'll have an idea for an article and
31:27 I'll put the article out there and I go
31:28 oh I should make an image for the
31:29 article right which historically I would
31:31 never have done that it would have been
31:32 just words so if your newsletter's just
31:35 words maybe think about putting pictures
31:37 in it and then the thing that struck me
31:38 today I I applied for the uh the
31:41 creators program for some new video tool
31:44 and I thought wait why am I just putting
31:46 pictures in my LinkedIn articles I
31:48 should have move I should have video in
31:50 there we've got these amazing new video
31:52 tools right so so historically you would
31:56 never have necessarily thought about
31:57 original artwork for a newsletter well
31:59 now maybe you could start to think about
32:00 original video that goes with you know
32:03 your article why if nothing else people
32:05 will look at it right they people like
32:07 moving pictures so so
32:09 anyway so um first of all I have to tell
32:12 you I want to move into a little bit of
32:14 the existential which will include our
32:15 conversation about digital twins but
32:17 here's here's a jumping off point it'll
32:19 it'll give I wanted you to take a second
32:22 to talk a little bit about your
32:23 backstory and what you're up to right
32:25 now and Story vine and the salon and um
32:30 kind of where you're going with some of
32:31 your content but I'll I'll kick it off
32:33 by saying that we're so for folks who
32:36 are who are here we're also streaming to
32:40 Kyle's Tik Tok Channel which is probably
32:43 like G to soon be like
32:45 247 um and a I was watching the comments
32:49 as as one does and a minute ago somebody
32:51 said are you retired or is this the
32:56 job so Kyle oh that's
32:58 fascinating describe your job right now
33:02 what do you what would you say your job
33:05 is storyvine I'm the I'm the co-founder
33:09 and CEO of Story vine so I'm running
33:11 storyvine um I I tend not to do one of
33:14 the reasons I go live at Tik Tok at
33:16 night is because that's what I do when I
33:18 go home so um so if I'm doing a a
33:20 podcast or something like this that that
33:22 invades in the day so I've got that as
33:24 my day
33:25 job a big part of so story Vine is a an
33:29 automated video storytelling platform
33:31 we've been around for 12 and A2 years um
33:34 we do a lot of work in the healthcare
33:35 and Pharm space the platform the core
33:38 platform itself let's call it storyvine
33:40 1.0 didn't actually use a lot of AI it
33:43 used more traditional Computing assembly
33:46 XML and just more traditional kind of
33:49 stuff fully automated right we have an
33:51 app that somebody answers questions in
33:52 an app it goes up to the cloud five
33:54 minutes later you've got a fully edited
33:56 video so really powerful platform
34:00 but because so so a little part of my
34:03 background I've got a storytelling
34:05 background I've got a degree in acting I
34:07 moved to New York City out of school ran
34:09 a theater company wrote a bunch of
34:10 screenplays just you know pursu a life
34:12 in the Arts and then in the mid 90s when
34:15 the worldwide web when I when I stumbled
34:17 upon this thing called the worldwide web
34:19 it it struck me that this is a
34:21 completely new way to tell stories and
34:23 so I started an online magazine and I
34:25 started you know agency.com this early
34:27 agency
34:29 where we built a lot of the websites for
34:31 the Fortune 500 and what struck me was
34:33 this is you know sort of telling a brand
34:35 story in this interactive environment
34:38 it's still
34:39 storytelling um Story vine is that as
34:42 well right it's just a different way to
34:43 tell stories and then when AI came
34:47 out what hit me square between the eyes
34:49 especially you know for me November 30th
34:52 2022 is the Turning Point the seminal
34:56 moment um of of what call Modern AI um
34:59 the generative AI movement that date is
35:02 the date that chat GPT launched and chat
35:06 GPT from where I sit does for AI what
35:10 the worldwide web did for the internet
35:12 so let me unpack that a
35:14 bit the internet had been around for
35:17 decades and decades right all these
35:18 computers connected together and the the
35:20 only people that could really use them
35:22 were scientists and researchers and
35:24 things like that cuz it was a command
35:25 line computer interface and you had to
35:27 know IP addresses and it was just it was
35:30 very technical and the worldwide web
35:32 made it just simple as like clicking a
35:34 hyperlink to be able to jump between
35:36 these computers and that's the
35:37 foundation for all of you know sort of
35:39 modern Communications was that simple
35:41 Innovation chat GPT was the first thing
35:44 that took all this power of machine
35:45 learning and Ai and put it in this
35:47 simple box that where you just ask it
35:49 for something and it it answers it or
35:52 you know gives you the picture or
35:53 whatever it is um so that became the
35:55 beginning of it and and for me
35:59 having been at the beginning of the
36:00 worldwide web and looking at the
36:02 potential of AI this era that we're in
36:07 feels a thousand times 10,000 times
36:10 100,000 times more impactful longterm
36:14 than the worldwide web was and we know
36:15 how transformative that was so the
36:18 minute I had that Epiphany about AI like
36:21 being at the beginning of this new era
36:24 um I just went all in so I I essentially
36:26 spend all of my free time just looking
36:29 at Twitter looking at these things just
36:31 paying attention to it and one of the
36:33 reasons that I started the salon and one
36:35 of the reasons that I started the Tik
36:37 Tok channel was just to keep myself in
36:40 the conversation on a daily basis like
36:42 that to me is everything because it's
36:45 moving so fast that that if you're not
36:48 in the conversation it's literally
36:50 accelerating out away from us even if
36:52 you're in the conversation right um and
36:55 so so you know my typical day just kind
36:58 of looks like I wake up I start looking
37:00 at stuff on the internet uh I'll make a
37:02 Tik Tok video occasionally um I come and
37:05 do my work and then you know if news
37:08 pops up during the day I'll go look at
37:10 that and pay attention to it and then I
37:12 talk about that at night and the you
37:15 know one of the big surprises of the Tik
37:18 Tok channel is that the way I had it in
37:21 my head was you start a Tik Tok channel
37:23 it's a it's a media channel and you make
37:25 content and you have an audience that
37:27 watches that content content and what it
37:29 very very quickly became was this
37:32 collaborative jam session where people
37:34 come and hang out and like there's more
37:36 activity going on in the comments
37:38 between people than there is between me
37:40 and the audience right it's it's this
37:43 really just fluid
37:44 amazing just jam session and and for me
37:47 that's that's tremendously exciting
37:49 because what it means is people are in
37:51 there exploring this AI stuff
37:53 independent of what I'm doing and that's
37:54 that's the whole idea it's so true like
37:58 we are sometimes you're like the foil
38:02 character up there and we're riffing off
38:04 of sometimes what you're talking about
38:06 sometimes we're making fun of you yeah
38:08 exactly appropriately appropriately
38:11 making fun of me so easy
38:14 KY that's why I'm there it's but like
38:18 last night so I'm going to Paris
38:20 tomorrow and last night I was like oh my
38:23 gosh I know that I've heard which
38:27 application are the best to use for
38:29 translating in real time I was like of
38:31 course I can ask T TBT of course I can
38:34 figure this out but you know what it'll
38:36 take me eight seconds to just ask
38:38 somebody in your comments and within you
38:40 know about 10 seconds P had had written
38:43 back and said use this this is how you
38:45 do it I'm like okay boom it's such a
38:47 wealth of information and so one of the
38:50 things that um KY and I have both
38:53 learned and seen in action and watched
38:56 other people like grow and Blossom is
38:59 that when you create a container for
39:03 this kind of relationship building it
39:05 gives people something to hold on to
39:07 gives them a little foothold a reason to
39:10 talk about AI or a forum for talking
39:13 about AI today after you've worn out
39:15 your spouses your kids your parents your
39:19 dogs leave us alone we don't want to
39:21 hear about your stupid Ai
39:26 and I can't handle it anymore then you
39:30 have your new friends your AI friends
39:33 your weirdos yeah exactly weirdos well
39:35 and and so the here's the other thing
39:37 that there's a couple of reasons why
39:39 Community I think become way more
39:42 important one is it you you have a place
39:44 to connect with other people but the
39:46 other one is kind of what you did with
39:47 Pate
39:49 there AI just gener just let's just call
39:52 it generative AI even if you're just
39:54 talking about large language models the
39:56 word things right yeah that part of the
39:59 industry is already bigger than any
40:02 single person's ability to master it and
40:04 so it ends up happening when you're in a
40:06 community is you'll have some little
40:09 piece of the puzzle and what I
40:10 experience regularly is that people
40:13 consistently apologize for how little
40:16 they know and then they share this
40:19 little thing that they know that to them
40:21 is obvious because that's what they it's
40:23 who they are right they they their world
40:25 viiew is they understand whatever it is
40:27 like with with you fundraising right and
40:29 you share this little thing about
40:31 fundraising that to the other people in
40:33 the room are like oh my God I never
40:35 would have thought about it like that
40:36 like all of the individuals people's
40:39 points of view I I find them you know I
40:43 I I work hard to get people to not
40:45 apologize for what they don't know
40:48 because it's what they do know that is
40:49 the thing that's going to break things
40:51 open for someone else so that part of it
40:54 really really important yeah you know I
40:58 have seen a a transformation among all
41:02 of us that we have done such a we've
41:05 like really moved out of that space of
41:07 apologizing as much as we used to yeah
41:10 we had somebody in our group today
41:12 apologizing for something and we just uh
41:14 had this conversation about impostor
41:16 syndrome yeah exactly we just hit them a
41:18 whole bunch but you know that this is
41:23 this is a time when uh you know like
41:26 showing up and feeling uncomfortable is
41:29 is the is the work it's the work that
41:32 that's a great way to put it that that
41:34 just being in that uncomfortable place
41:37 and doing it anyway is the work right
41:39 that's the definition of of Bravery
41:41 right or of Courage you know taking
41:43 action in the face of fear that yeah you
41:45 don't know everything and yeah
41:48 historically you had to have a PhD in
41:50 mathematics to be good at Ai and your
41:52 fear might be well I was never good at
41:53 math what you're going to discover is
41:56 you don't need to be but you do have to
41:58 go through that Gauntlet of of knowing
42:02 that you can't do it only to discover
42:04 that not only can you do it you might be
42:07 really really good at it you might even
42:09 be really really really good at
42:10 something you thought you would never in
42:12 your life be good at and that's the
42:14 inspiring thing for me it's so inspiring
42:17 and it it's so addictive that I'm now
42:20 looking for things that I don't know how
42:21 to do to do yeah so and that's that
42:25 that's that playful thing right just so
42:27 fun so I'm applying I'm I'm submitting a
42:30 a proposal for this gig that it's not
42:35 like Way Beyond my zone of Genius but
42:38 it's beyond my zone of Genius right but
42:41 I also know I can figure this out like I
42:45 have enough intuition enough experience
42:47 using AI tools now that I trust myself I
42:50 trust my judgment y that I will be able
42:53 to leverage the tools at my disposal
42:58 to do something that I don't have a
43:00 track record that's proven that I can do
43:03 the thing anymore that's what's so
43:04 exciting about all of us you were
43:05 talking about I wanted to shift into a
43:07 little bit of the existential space that
43:09 you've been talking about like the
43:10 future of work that's what's so exciting
43:13 to me is we are now at the mode where it
43:17 is imperative that organizational
43:20 leaders understand but you are not
43:23 hiring for somebody's track record
43:25 anymore or their skill or their skills
43:27 skills or their skills and that's and
43:30 that's going to seem really
43:31 counterintuitive if you're if you're on
43:33 the outside of this AI conversation
43:35 because we're not there yet but like
43:37 where this is trending where this is
43:38 heading is that the AI tools are getting
43:41 more and more capable and they're going
43:42 to increasingly do the Tactical part of
43:45 your job and so the thing you went to
43:47 college for the thing that you might
43:48 have been doing for the last 10 or 15 or
43:51 30 years it's going to do it doesn't
43:54 mean you don't have value it's just that
43:56 that particular piece of it
43:58 now becomes less and less and less
44:01 required right so yes so talk a little
44:05 bit about where your head is at because
44:08 a bunch of us there's been a group of us
44:10 who I think have been going through a
44:12 similar kind of Reckoning or rethinking
44:16 of our path forward if you will and
44:19 what's happening around us and what we
44:21 want to focus on and it's been
44:23 remarkable to me how many of us have
44:25 been in pretty pretty similar mileston
44:27 along the way and one of the things that
44:30 has come up and that you've been talking
44:32 about is that you know where where
44:35 you're thinking is beyond the tools that
44:38 you've done a lot to help us figure out
44:42 the tools but like the the conversation
44:45 is actually bigger bigger than that now
44:48 so can you talk a little a little bit
44:49 about that yeah so again I'll I'll I'll
44:52 sort of use my experience in the the
44:54 early days of the web as as reference
44:56 because I I actually
44:58 I'm realizing now it's it's actually an
44:59 important reference point the early days
45:02 of the worldwide
45:05 web the technology of of HTTP and HTML
45:10 was actually quite simple and there was
45:14 a lot of work that was required to make
45:16 it ubiquitous and it evolved in things
45:18 like that but it didn't necessarily
45:20 change all that much so you know for
45:24 five or six years it was really all
45:26 about the tools it was like if you learn
45:27 the tools and you just you know keep up
45:29 with how things are evolving you can do
45:32 it I mean that was one of the remarkable
45:33 things about that is it democratized
45:36 this incredibly powerful thing when
45:39 generative AI first started and there
45:40 was chat GPT and then there was stable
45:42 diffusion and mid Journey for images and
45:45 I don't there were a couple of Music
45:47 things but udio and sunno weren't really
45:49 out yet and weren't really known it was
45:50 it was a really small set of tools that
45:53 you needed to know and then as time went
45:55 on there became more and more and more
45:57 and
45:58 more
45:59 and one of the things that's happened in
46:02 the past 6 months you know maybe this
46:04 past month you know Let It Go but the 6
46:06 months prior to that was open aai kind
46:09 of stagnated they they said they were
46:11 going to launch a bunch of stuff and
46:13 didn't and what happened was in that
46:15 time a lot of other tools caught up with
46:18 it and so so all of a sudden kind of
46:20 over the course of the summer all these
46:22 tools became remarkably capable and they
46:25 they did all sorts of different things
46:27 like Claude you can ask it to write a
46:29 computer application and it'll write it
46:31 and you can just start playing a game
46:32 that you just created by asking for it
46:34 and then perplexity does this cool
46:37 research stuff and you know open AI has
46:39 all these different modes that you can
46:40 play like all of the tools just got
46:42 really sophisticated and and there
46:45 became so many of them that it
46:48 essentially became impossible to keep up
46:51 with it right and so part of it was just
46:53 overwhelm of like even if like I you
46:55 know it was my self declared job I
46:57 created this thing called the AI
46:59 learning lab where I'm going to teach
47:00 people how to use these
47:02 tools and what's what's struck me and
47:04 what I've I've been in a bit of mourning
47:07 for I think is the Simplicity of
47:11 that that if if it were just about the
47:14 tools that would be awesome but it's
47:16 it's not and and so there's a couple of
47:18 things that have happened in the past
47:19 month or so the release of of advanced
47:23 voice from chat GPT where when you talk
47:25 with it you're you're talking with an
47:28 entity whatever it's doing technically I
47:30 don't care there's all there's always
47:31 these semantic arguments well it's not
47:33 really emotional it's not really this it
47:35 doesn't the the the impact of talking to
47:38 it is not like anything we've ever
47:40 experienced before the the 01 reasoning
47:43 model that that open AI just released is
47:47 this incredibly capable thing that looks
47:50 kind of like what chat GPT looked like
47:52 before but it's essentially like having
47:54 a PhD at your fingertips that can do PhD
47:57 level problem solving at your request I
48:01 don't know how to ask for I wouldn't
48:03 know what to ask a PhD you know to say
48:06 like what am I supposed to solve here
48:08 like I just I feel like all of a sudden
48:11 the the the these tools sort of elevated
48:13 above where my cognitive boundaries were
48:18 and what they can do is significantly
48:22 beyond what I understand I should use
48:25 computers for yes yes and so then that
48:28 puts me in a place of that well first of
48:31 all they're only going to get better so
48:33 if they're already above that place like
48:35 what's it going to be like when we do
48:36 hit AGI artificial general intelligence
48:39 or ASI artificial super intelligence
48:42 where these machines are smarter than
48:44 you know the smartest human on the
48:46 planet and we've all got you know a
48:48 100,000 you know genius level agents
48:51 working on our behalf what does that
48:53 world look like I don't have a clue
48:55 right and so so now I'm just in this
48:58 place of like I think we need to start
49:01 asking questions more like why than how
49:05 it's not how do you do this it's like
49:07 wait well what am I trying to do why
49:09 would I do this like you
49:11 know I I don't know like what makes me
49:14 happy like it it you go into these into
49:16 just much more high level existential
49:19 conversations and this is one of the
49:22 things that is has been an instinct of
49:24 mine for a while and this this feels
49:26 like it's amplifying is I feel like
49:28 these tools are going to force us as
49:31 humans to answer the question what what
49:35 value do we really serve because
49:37 historically our value was tied to the
49:39 stuff we did right the work product we
49:42 did the skills we had and now it's going
49:45 to come to you know do I make an happy
49:48 do I connect with her did I make a
49:50 difference in her life do I right you
49:52 know are are we connecting as humans
49:54 like I think it counterintuitive
49:57 the robot robots are going to push us to
50:00 be better people but that transition is
50:03 going to be weird and painful and
50:05 surreal and so so that's what I'm kind
50:07 of in the middle of is just this S I
50:10 don't know like this primordial soup of
50:13 I don't quite know what work looks like
50:15 and and you you know it still looks like
50:17 what it looks like
50:19 today but not for
50:21 long uh if you are a a coach a therapist
50:26 a Psy
50:27 colist but you're about like they are
50:31 going to be busier than the patent and
50:32 copyright attorneys absolutely we are
50:36 all flailing about in these communities
50:39 having like existential meltdowns not
50:43 like we can't this is unfathomably
50:45 confrontational to our identity what we
50:49 think like how we're oriented what we do
50:51 when we wake up in the morning and we're
50:53 just trying to help each other out we
50:54 don't know what we're doing we need some
50:57 to help us like have a framework for how
51:00 to apply this stuff because I I
51:03 absolutely agree with you that it's so
51:04 much more
51:06 about
51:07 um it's not well certainly not about the
51:11 volume that you're putting out like it's
51:14 not about o I did this thing and I did a
51:16 ton of it and that means I am valuable
51:20 and it's not going to be what this
51:22 weirdness that we've had in our society
51:24 for literally since slavery of my value
51:29 is measured by Time by by the hours I
51:32 put in how many hours I put in and like
51:36 that that that little thing right there
51:38 of and I've I've I've heard people say I
51:40 I've got I've gotten an arguments over
51:41 this where they're like but that only
51:43 took 10 seconds well okay does that mean
51:47 it's less valuable right and it's you
51:48 know there's this famous um it was
51:50 Picasso I think was it Picasso or Veno I
51:53 think it was Picasso someone said make a
51:55 sketch for me and he made a sketch and
51:56 he said that'll be a million Franks and
51:58 she said well it only took you a minute
51:59 he goes it took me 40 years you know to
52:02 to be able to do that in 10 seconds um
52:05 yeah like like
52:07 t a lot of historically us putting in
52:11 the two hours to write the email was
52:14 where we measured our personal value and
52:16 where other people measured the value
52:17 and so now if that's just done instantly
52:19 the instinct is to go oh it's valueless
52:22 but it's not because it's still us
52:25 curating it it's still us choosing what
52:27 is the stuff we want to present to the
52:29 world like I think we're all still just
52:31 as responsible for what we put in the
52:33 world how we generate that is in my
52:36 opinion no one's business no one's
52:38 business anymore like I don't you don't
52:41 ask me if I use Microsoft Word or if I
52:43 touch that up in Photoshop like right
52:46 it's just like like is it good or not
52:49 and if it's not then just tell me the
52:50 work's not good if it's good then it's
52:52 none of your business how I made it so
52:54 that's that's part of my philosophy of
52:56 did you use AI who cares who
52:59 cares yeah definitely like decoupling
53:03 value and time is going to be I think
53:06 one of the biggest pain points that we
53:08 have because people are so used to
53:11 feeling worthy based on putting time
53:15 into something and we're we don't know
53:17 by the way what might be the worst thing
53:21 that happens initially is if we all do
53:23 seize the time that is newly available
53:27 if we if we're just trying to do
53:28 something faster right and we have let's
53:31 just say you have one new hour a week
53:35 you are faced with what seems like a not
53:38 very big decision but is actually a huge
53:41 decision what are you going to do with
53:43 that one hour what you do with the hour
53:45 soon you're going to have 40 hours right
53:48 or 35 hours so well this is I'm WR I'm
53:51 writing a musical on the weekends like I
53:54 have a degree in theater I've never
53:55 written a musical I'm not good enough
53:57 with music to write it but it it's good
54:01 like it's good it's really good and it's
54:03 just like this weekend project right and
54:05 it's like and it's I'm not taking you
54:07 know eight hours a day on the weekends
54:09 it's like I do an hour here an hour
54:10 there and and I'm cranking this out and
54:13 that that idea of so so one of the other
54:16 things when you were talking about we're
54:17 all in these existential dreads I don't
54:19 want to make it sound like it's always
54:21 existential dread negative it's what I'm
54:23 finding is that there's these really big
54:25 oscillations of these emot oscillations
54:27 of oh my God it's amazing oh my God what
54:29 do I do with my life oh my God it's
54:31 amazing I I I I for the past month and a
54:35 half I've been in one of the troughs
54:36 right I've just been in like what is
54:37 this what's it mean all that sort of
54:38 stuff and I saw this LinkedIn post from
54:41 Ali K Miller who talks about um you know
54:44 AI stuff and the opening line of her
54:47 LinkedIn post was um holy crap I wrote a
54:52 whole uh course this weekend or
54:55 something like that and and just her
54:58 starting it with that that term holy
55:00 crap was I realized that if you just
55:03 play with AI and and play with it in
55:06 your spare time play with it at work
55:08 play with it just
55:10 mindlessly yes what you stumble upon are
55:14 these holy crap moments that actually
55:16 run you in completely different
55:17 directions like writing a musical or it
55:20 might be something at work that you know
55:22 rather than the two hours of automating
55:23 that email process I just mess around
55:26 for two hours but but I discover
55:28 something completely new and have a holy
55:30 crap moment that's going to be a
55:31 breakthrough for my business or a
55:32 breakthrough for me profession
55:34 professionally and so I wrote a I wrote
55:36 a piece called the uh Ai and the holy
55:38 crapp ification of work which is sort of
55:41 the positive you know other side of this
55:43 if you get curious with these tools and
55:46 really dive in with them um they are
55:49 increasingly going to surprise you in
55:51 positive and really powerful ways that
55:54 may be transformative for your business
55:56 you know your professional life or your
55:58 personal life or all three all three all
56:02 the same yes and I should say that that
56:04 the
56:05 existential space that a lot of us are
56:07 in is is in part be pretty joyous and
56:12 kind of like surprising right you're
56:16 like constantly surprised it's the
56:18 constant Kevin mallister moment that we
56:20 talk about yep um okay so to give the
56:24 people what we promised can we talk
56:26 about dig twins yes uh teach me first
56:30 Dena is saying what word processor are
56:32 you using exactly yeah musical Kyle what
56:36 what yeah exactly what brand of notepad
56:39 are you taking your notes on right now
56:40 an it's that's really important for us
56:42 to know so annoying um all right so talk
56:46 to us about digital twins can you start
56:48 with like what are we talking hell is a
56:51 digital twin yes so historically the the
56:55 term digital Quin twin um really emerged
56:59 out of the simulation world and a
57:00 digital twin might be you have a digital
57:02 twin of a physical object or or you know
57:05 a a system um my friend Richard Boyd has
57:09 been doing uh simulation work and 3D
57:11 work for years and years and years and
57:13 one of the digital twins he made for the
57:15 defense department was a digital twin of
57:17 a nuclear submarine so it was a fully
57:20 functional nuclear submarine that people
57:23 you know Sailors could go into with you
57:25 know goggles or computer Compu screens
57:27 and like all of the dials worked all of
57:29 the things did the things and they could
57:31 basically go in and run a submarine
57:34 virtually right so the so the the
57:35 history of it is
57:38 that the the the digital twins that I've
57:40 been working on we kind of stumbled upon
57:43 so I'm the chief generative officer for
57:45 this marketing organization called um
57:48 content Evolution and content evolution
57:51 is is it's basically just a a Federation
57:54 of marketing organizations PR firms
57:56 things like that um founded by Kevin
57:59 Clark who used to run IBM's Global brand
58:01 and he basically just said he wanted to
58:03 retain the relationships of the people
58:05 that he liked working with and right so
58:06 it's this it's this very collegial group
58:10 and one of the challenges of it is you
58:13 know if if a business comes to Kevin or
58:15 to anyone in the organization and says
58:17 hey who should I work with within
58:19 content Evolution to do this who should
58:22 I talk to so so this exercise started
58:24 out as just basically we wanted to
58:26 create a directory like how do I know
58:28 who to talk to and and then what we what
58:30 what we thought about is you know maybe
58:32 we'll we'll make descriptions of the
58:34 companies and we can just make a like a
58:36 GPT that makes it easy to find them and
58:39 then we thought well it's not really the
58:41 companies that are interesting it's the
58:42 people that are interesting and so our
58:44 initial thing was well what if we
58:46 scraped LinkedIn and we got their
58:47 LinkedIn profiles and and then we could
58:50 you know search you you know use chat
58:52 GPT to search for who I should talk to
58:55 and what struck us was
58:57 LinkedIn is this
58:59 really limited view of sort of the
59:02 historical artifacts of a person right
59:05 like their work history and even that it
59:07 might not be complete depending on how
59:08 much they do right and and and you know
59:12 maybe in that is you know a link to a
59:14 book that they've written but they wrote
59:15 that book 30 years ago and so that might
59:18 not reflect who they are today so so we
59:20 stumbled upon in trying to figure out
59:23 how to how to use LinkedIn we stumbled
59:25 upon this problem of
59:27 well who are they today because who are
59:30 who they are today is really interesting
59:32 and so what's nice about content
59:33 evolution is you got a bunch of smart
59:35 people in there that are really good at
59:37 things like you know writing structured
59:39 questions and and surveys and things
59:42 like that and so Cindy [ __ ] was a part
59:44 of it and we've got this group called
59:45 collab which is our little AI you know
59:48 uh Skunk Works within content Evolution
59:51 and so we Des we decided to design a
59:55 structured inter interview that is
59:57 designed to capture who a person is
59:59 today and so it's things like you know
1:00:02 what's your educational background
1:00:03 what's your work background all that
1:00:04 sort of stuff right like the the sort of
1:00:06 dog tags but then it's things like you
1:00:08 know what was a piece of art that
1:00:10 inspired you you know inspired you in
1:00:12 your life you know talk about a failure
1:00:13 you've had so we've got you know
1:00:15 sections about how do you solve problems
1:00:18 and we've got sections about you know uh
1:00:20 you know how do you what's your
1:00:21 worldview and things like
1:00:23 that and so and so we worked with Chad
1:00:26 GPT to come up with the basic framework
1:00:28 and reorganize it and then we manually
1:00:30 went in there and tweaked it and what
1:00:32 we've since learned is that that
1:00:34 structured interview is really important
1:00:36 but the specific one that we made for
1:00:38 Content evolution is essentially
1:00:40 irrelevant like any sort of structured
1:00:43 set of interview like just think 20
1:00:45 questions and think about it for a use
1:00:47 case because I could write a set of 20
1:00:49 questions to really get to who you are
1:00:52 emotionally and versus who you are as a
1:00:54 problem solver yeah
1:00:56 and and and so we've learned a couple of
1:01:00 things that that that structured
1:01:01 interview is really
1:01:03 important that answering it by writing
1:01:06 answers doesn't work the gpts are not
1:01:10 good when you do it by writing answers
1:01:13 because how you write words is not how
1:01:15 you say words and very often if you read
1:01:17 transcripts of what someone says you're
1:01:19 like this isn't even English like does
1:01:22 this person ever complete a sentence
1:01:24 right they're two very different worlds
1:01:26 but who but how you talk really does
1:01:29 represent who you are so what what we
1:01:31 did is we made an executive decision
1:01:33 that anyone we're going to make one of
1:01:35 these digital twins for we have to do a
1:01:37 video interview where they're going
1:01:39 through and answering these questions so
1:01:41 we have someone being the interviewer
1:01:42 someone being the interviewee we then
1:01:44 take the transcript of of that and that
1:01:48 becomes the foundation for a GPT so
1:01:50 that's so the digital twin right now is
1:01:53 just a GPT with this interview of who
1:01:55 the person is
1:01:57 then we came upon the problem of because
1:02:01 again where where we started was we need
1:02:03 a directory like how do we find people
1:02:05 right and we said well we've got these
1:02:07 gpts where someone could have a virtual
1:02:09 conversation with virtual Kyle and
1:02:11 that's kind of cool and we we sort of
1:02:13 put them out like you can have a
1:02:14 conversation with virtual Kyle right now
1:02:16 and nobody really cared right because
1:02:18 it's like no one knows what that means
1:02:21 what does it mean to have a conversation
1:02:22 with virtual Kyle so we kind of flipped
1:02:25 it upside down and said well maybe
1:02:27 instead of asking other people to figure
1:02:29 out how we would use our digital twins
1:02:31 maybe we should figure out how we use
1:02:32 our digital Twins and so where we've
1:02:35 kind of gotten to recently is that um
1:02:39 all of the people within collab have
1:02:40 basically committed to use their digital
1:02:42 twins to do things like brainstorming
1:02:44 like rather than brainstorming with you
1:02:47 I'm going to brainstorm with the virtual
1:02:48 version of me but I can also brainstorm
1:02:51 with the other people within content
1:02:53 Evolution and I've got access to them
1:02:55 24/7 so so we took all these individual
1:02:57 gpts and we put them into a master GPT
1:03:00 so we've now got this little digital
1:03:03 community that represents the worldviews
1:03:06 of all the people within content
1:03:08 Evolution and we're using that GPT to
1:03:12 write articles on behalf of content
1:03:14 Evolution and even quote the people that
1:03:16 are most appropriate to talk on that
1:03:18 subject it it's wild and and and so
1:03:22 every time we do that um you know Kevin
1:03:24 will reach out to the individuals that
1:03:25 are quoted and say you know is this what
1:03:27 you would say for the most part like
1:03:29 I've had one thing where it said the
1:03:31 opposite of what I said but for the most
1:03:33 part it's like yeah that's exactly what
1:03:34 I would say wow and so that idea of so
1:03:39 so there's a couple of things here one
1:03:40 is you can make you know a digital twin
1:03:43 of yourself but you could also make
1:03:45 multiple digital twins of yourself one
1:03:47 could be the professional version of you
1:03:49 one could be the social butterfly one
1:03:51 could be the jokester that that just
1:03:53 does jokes one could not even look like
1:03:55 you and not have your but you want to
1:03:57 control it yes and then thinking of so
1:04:00 if you think about the way llms work
1:04:04 large language
1:04:07 models the reason they feel human is
1:04:10 that we are essentially tapping into the
1:04:12 collective intelligence of all of the
1:04:15 people that have contributed anything to
1:04:17 the internet over the past 70 80 years
1:04:20 right and and longer than that right
1:04:22 because of historical documents that
1:04:23 that got put on there so you're
1:04:25 literally tapping into all of the people
1:04:27 that came before so the digital twins
1:04:29 are actually just a really specific
1:04:32 representation of a person who exists in
1:04:35 the world or we've also done these for
1:04:38 people who have died you can also do the
1:04:39 same thing for people that have died and
1:04:41 put all their Works in there right um
1:04:44 and then we're just sort of creating a
1:04:45 little sandbox where you can now have
1:04:48 interactions with them and you can group
1:04:49 them together and it's it's absolutely
1:04:52 remarkable um it's it's uncanny how
1:04:55 close they are to
1:04:57 how people answer questions and solve
1:04:59 problems and as we move into things like
1:05:00 you know real time synthesis of faces
1:05:03 and voices and things like that we're
1:05:05 going to be able to FaceTime with
1:05:06 virtual versions of ourselves and and I
1:05:09 think this skill of thinking about how
1:05:13 do I I Kyle want to be represented in
1:05:16 the world feels to me like an important
1:05:19 skill to learn right now because we're
1:05:21 going to be represented in the world
1:05:23 whether we want to be or not and if you
1:05:26 got some Acuity for how to do that with
1:05:30 today's janky tools you're going to be
1:05:32 in much better shape when these things
1:05:33 get more
1:05:36 sophisticated there are so many use
1:05:38 cases like bouncing around in my brain
1:05:41 it's crazy right it's crazy one of the
1:05:46 one of the ideas that I have that I like
1:05:50 so so far the best of the ones that have
1:05:51 been flying around would be the ability
1:05:56 for people to create their own board of
1:05:58 directors to help them make decisions
1:06:02 yes well in fact we've talked about that
1:06:04 we're we're in content Evolution one of
1:06:05 the things we're talking about is
1:06:07 putting together um board of directors
1:06:10 and executive committee um GPT sets so
1:06:15 think about a board of directors you got
1:06:16 all these important people on this board
1:06:18 of directors you get to meet with them
1:06:19 quarterly for an hour or two you have
1:06:21 drinks with them and right and you can
1:06:23 solve the big problem what if you had
1:06:24 24/7 access to some version of them yeah
1:06:28 right and same with your executive teams
1:06:30 that 24/7 you could just say hey you
1:06:32 know hey team what please all give me
1:06:35 your opinion like I'm about to make this
1:06:37 decision and I want you to weigh in
1:06:40 right and do it from your point of view
1:06:42 if you've got a well- constructed
1:06:43 digital twin of those people you're
1:06:45 going to get all sorts of diverse points
1:06:47 of view 24/7 247 amazing all the all of
1:06:53 the like you know
1:06:56 all the folks who wish they had a mentor
1:07:01 or wish they had a sponsor right who
1:07:03 doesn't they don't have connections to
1:07:06 you know the people where they can just
1:07:07 sit around with them and and chop it up
1:07:10 without fear of saying something dumb
1:07:12 right yeah right like now you get to
1:07:16 have that and it's whenever you want on
1:07:20 whatever topic you want and you're going
1:07:22 to get that feedback in a totally say
1:07:26 safe environment and
1:07:27 like access this wisdom that you have no
1:07:31 business having right like it's it's not
1:07:33 on you that you don't have that wisdom
1:07:35 yet or you haven't had that life
1:07:36 experience yet and you get to you get to
1:07:39 make the most of all of that yeah the
1:07:42 commercial applications like I know we
1:07:45 talked about you know if you're an
1:07:47 author right now and you're publishing a
1:07:49 book man have a digital twin that goes
1:07:51 along with it so people can either
1:07:54 interact with the characters in the book
1:07:56 because you've made digital twin for the
1:07:57 characters which that would be so dope y
1:08:00 or interact with the author well the the
1:08:02 yeah I've got one right now for AI
1:08:05 Futures the the Anthology Book where
1:08:07 we've got in a in a GPT we've got the
1:08:09 book itself and then we've got these
1:08:11 interviews with each of the authors so
1:08:13 you can go into that GPT right now and
1:08:15 just talk about the concepts of the book
1:08:18 but just ask the authors hey Cindy [ __ ]
1:08:20 what would you think about this it also
1:08:22 it it radically
1:08:24 shifts you know right now we talk about
1:08:26 if you want to be good at AI treat it
1:08:28 like a conversation and you know it's
1:08:30 not just like a prompt and get it back
1:08:31 if you know you're interacting with you
1:08:33 know the the virtual Irregulars right
1:08:36 from the Tik Tok Channel you're going to
1:08:38 interact with that in a very different
1:08:39 way than if you're just interacting with
1:08:41 chat GPT which is kind of this amorphous
1:08:44 you know because it's everything it's
1:08:45 nothing kind of kind of thing and so so
1:08:48 when you kind of limit the scope to
1:08:51 these digital twins it it really does
1:08:53 put you in this place of well how do I
1:08:55 want to interact with them and what
1:08:57 questions would I ask a virtual board of
1:08:59 directors oh like yeah I might I might
1:09:02 make decisions in a very different way
1:09:04 if I knew I had that as a resource
1:09:07 absolutely and everybody here on this
1:09:09 call you should know Gwen she's amazing
1:09:11 and she's absolutely the kind of friend
1:09:13 who will say who will remind you that
1:09:15 you need to summarize for people and
1:09:18 tell them and tell tell them like give
1:09:23 them some some some takeaways so yeah
1:09:25 yes it's I think that it would be
1:09:28 something like come up with a list of
1:09:30 questions yeah well I I would say first
1:09:33 off figure out who's your who like who's
1:09:35 the audience like what's or what's the
1:09:37 purpose of the digital twin is it
1:09:39 professional is it personal um like
1:09:42 what's your intent with it so so I would
1:09:45 say Don't just don't just limit yourself
1:09:47 to having one digital twin maybe do like
1:09:50 this might be a good exercise maybe one
1:09:52 is the professional one and one is the
1:09:53 fun one and so what would be would those
1:09:56 interviews be like for you know
1:09:58 professional Kyle versus fun Kyle so
1:10:01 that's the start and then yeah work with
1:10:03 chat GPT or Claude or your llm of choice
1:10:06 and say I want to come up with a
1:10:07 structured interview of 20 to 25
1:10:09 questions or whatever you're comfortable
1:10:11 with you know 20 to 25 questions is
1:10:13 probably half an hour like a half an
1:10:15 hour interview if you're if you're like
1:10:16 really answering the
1:10:18 questions um so that's step one get
1:10:20 those questions and then edit them like
1:10:22 actually read them and see if there's
1:10:23 anything you feel is missing and you
1:10:25 know organize
1:10:27 them um so that it makes sense for the
1:10:29 person answering them and um the other
1:10:31 thing you should put in there is basic
1:10:33 you know biographical information name
1:10:35 job you know educational background
1:10:37 things like that so that your twin knows
1:10:39 your your
1:10:41 history um and then really important is
1:10:44 record that interview on video and
1:10:47 ideally have some third
1:10:51 party be there as your back channel so
1:10:54 when you answer a question
1:10:56 someone that knows you or someone that
1:10:58 makes you push deeper hey that was kind
1:10:59 of a stingy answer dig deeper on that
1:11:01 like maybe you have a a side chat where
1:11:03 you've got someone just you know really
1:11:06 watching you and you're talking to them
1:11:08 because you'll talk in a very different
1:11:10 way than if you just do it
1:11:13 yourself yeah then you take that
1:11:16 transcript of that thing you don't need
1:11:19 to clean it up this is one of the things
1:11:21 that was you know we talked before about
1:11:23 people that expect it to behave in a c
1:11:25 way get really frustrated some people
1:11:27 are like well it doesn't you know say
1:11:29 this accurately or that accurately or I
1:11:30 need to go in and I need to edit my no
1:11:32 you don't because it's just going to
1:11:34 hallucinate anyway and all it needs to
1:11:37 capture is your essence so so that
1:11:38 becomes the core data element of a GPT
1:11:42 you can also put other things in there
1:11:44 like things that you've written or books
1:11:46 or links to your company things like
1:11:48 that you can do that we chose to keep
1:11:51 these things simple and keep it just
1:11:53 that interview because we wanted to see
1:11:55 how they performed when we did this
1:11:56 across a number of people yes yes and
1:11:59 then that's basically it you I mean you
1:12:02 need to write the you need to write your
1:12:03 system prompt in such a way that it that
1:12:05 it kind of responds like you would
1:12:07 respond and you need to give it some
1:12:09 rules like that but that's basically it
1:12:11 and then it's all about how do I use it
1:12:13 where do I use it why would I use it
1:12:15 yeah absolutely and um I'm so happy that
1:12:19 you pointed out the part about the video
1:12:21 because what I I tried to I was doing
1:12:24 this while I was on a road trip I was
1:12:25 was asking my well I was like in my head
1:12:28 asking a question and then just like
1:12:29 answering it or telling life stories and
1:12:32 I got so bored listening to myself to
1:12:36 talk in the
1:12:37 car nobody will ever want to like engage
1:12:42 with this because I'm even bored with it
1:12:43 but having somebody there it's you you
1:12:45 talk differently about your life and
1:12:48 whatnot with with with advanced voice I
1:12:50 would argue that you could probably do
1:12:52 this with advanced voice and have it
1:12:54 dynamically write the questions set
1:12:56 while you're having the conversation cuz
1:12:58 it'll record all that just do that in
1:12:59 the car that might be an interesting
1:13:02 experiment I I think that that would be
1:13:04 really fun and this was also before
1:13:06 advanced voice so it was tedious become
1:13:10 so we've become such spoiled breath I
1:13:12 know I know even I have to type
1:13:14 something I
1:13:17 know okay so quen hopefully we will um
1:13:22 hopefully those are tactical enough that
1:13:25 it allows people to charge ahead and I
1:13:28 think it's like so many other things
1:13:30 just play
1:13:32 this like like yes I could give you the
1:13:35 prompt yes I could give you the question
1:13:37 sets
1:13:38 but they're not going to like content
1:13:40 evolution is a very particular kind of
1:13:42 business how we write those questions is
1:13:44 very particular and how we did it for
1:13:46 the book project was completely
1:13:47 different so it's really more learn the
1:13:50 concept and then just go play with it
1:13:53 yes and also you know some someone said
1:13:55 I'm not comfortable putting myself out
1:13:57 there then okay put out someone that's
1:13:59 called you know Looney Kyle that's like
1:14:02 Looney Bob and and it's you maybe answer
1:14:05 some questions truthfully but you you
1:14:07 make sure that you know it's not you
1:14:08 it's just Looney Bob and Looney Bob's
1:14:10 going to have his own Persona and things
1:14:12 like that right so so don't feel like
1:14:14 the digital twin has to be this big
1:14:17 vulnerable place you go um you can make
1:14:20 it about you but you can also just
1:14:22 experiment with creating these entities
1:14:24 that you're going to interact with make
1:14:26 a character that you can then find out
1:14:29 what the heck they would do in your
1:14:30 story yep um make a character that you
1:14:35 can then find out what the heck they
1:14:37 would do in your story yep
1:14:44 um episode 2024 we will not you know
1:14:51 Paul rer says by the end of 2026 we're
1:14:54 all going to be talking to to our
1:14:55 computers I mean everyone in every
1:14:57 office everywhere so yeah or thinking or
1:15:00 thinking to them yes ex yeah or thinking
1:15:03 to them unless you're in a web and I'm
1:15:06 exactly
1:15:07 F so everybody I hope you found this as
1:15:11 fascinating as I did I could talk to
1:15:12 Kyle Shannon for hours and hours on end
1:15:15 it's fun to have a chance to actually
1:15:17 chat back to you because you're up on
1:15:20 the screen and we're we're all like we
1:15:22 have these um what is it called the
1:15:25 psychosocial or uh the relationship that
1:15:28 people have with people on screen oh
1:15:30 yeah yeah yeah IAL parasocial yeah yes
1:15:34 but but nobody out there feel that way
1:15:37 because Kyle is a real everyday downto
1:15:40 Earth normal human being and you should
1:15:44 connect with him follow his content join
1:15:47 the AI salon and if you're looking for
1:15:50 people to you know rap with about AI you
1:15:54 can always hit up you can always hit me
1:15:56 up we are so here for it we're here for
1:15:59 you and every every bit of your journey
1:16:02 along the way and we're learning like
1:16:04 we're still The Beginner's mindset as
1:16:06 well um Kyle thank you so much for
1:16:10 coming on the show and thanut honestly
1:16:12 just for being you because having just
1:16:15 be you being you is H such a huge gift
1:16:18 and so many of us have have learned from
1:16:22 you and have been able to go on and make
1:16:24 a difference for other people people so
1:16:25 you're creating quite the quite the
1:16:28 family tree of AI nerds I appreciate
1:16:31 that you're you're you're one of I I am
1:16:33 a fan of yours you're one of my
1:16:35 favorites you've been there pretty much
1:16:36 from the beginning of my journey so so
1:16:38 I'm happy to do this anytime yeah I hope
1:16:40 this was valuable and useful and
1:16:42 interesting thanks everybody see you
1:16:49 [Music]
1:16:53 later okay thank you Kyle you're
1:16:56 welcome that was really fun hang thank
1:16:58 you for demystifying uh digital twins
1:17:01 for me too I did think that there was
1:17:03 some magic to the questions that you
1:17:04 were asking I mean the there is like
1:17:07 like we wrote good question like if you
1:17:09 write shitty
1:17:10 questions but but basically you just
1:17:12 think about it like if I want if like
1:17:15 what information would I need for for
1:17:17 chat GPT to kind of understand my
1:17:19 worldview and how I would answer things
1:17:21 and how I would talk about things and
1:17:23 and you know like what art I like and
1:17:25 what you know how I respond to problems
1:17:27 and just all that sort of stuff but you
1:17:30 but like what's hit me is you can do
1:17:32 that for like any you can make any kind
1:17:35 of persona you want and that I'm
1:17:37 fascinated about like the funme versus
1:17:40 the cuz you know you know you know where
1:17:42 I learned this an
1:17:44 um someone on my on my Tik Tok Channel
1:17:47 when I when I first launched those
1:17:49 content Evolution digital twins said hey
1:17:51 I went and played with your digital twin
1:17:53 it didn't know embrace the Jank
1:17:56 uh it didn't know you can make money
1:17:57 with chat PT like he he was like he felt
1:18:00 ripped off he's like that's not you I
1:18:02 know the you that's on Tik
1:18:04 Tok and that made me go oh [ __ ] because
1:18:07 so we could consciously choose okay so I
1:18:11 could probably take the transcripts of
1:18:13 my you know all my Tik Tok lives and and
1:18:16 basically just have chat GPT synthesize
1:18:19 those into a nice Persona that talks
1:18:22 like I talk right and then I would have
1:18:24 the T Talk version of me like so that to
1:18:26 me like was a real eye opener that like
1:18:29 we have these dis different personas why
1:18:31 not [ __ ] design them yeah right I was
1:18:35 just thinking about like so I'm an enog
1:18:40 8 and along with that is like a certain
1:18:42 set of attributes that are all like some
1:18:45 really really good things but then
1:18:46 there's like the shadow eight and if I
1:18:49 did that interview when I was in my
1:18:52 shadow self yep versus in my like clear
1:18:56 thinking Optimist and I could like go
1:19:00 back to one or the other like if I'm in
1:19:02 if I'm being an [ __ ] currently and I
1:19:05 could be like talking to this Shadow one
1:19:08 and be like oh yeah well this is so
1:19:09 obvious that you're going to act out
1:19:12 let's see what the nonshadow eight would
1:19:15 do right like and you and you could do
1:19:18 you could design two different um
1:19:22 structured question sets to elicit that
1:19:25 that and then put both of those in there
1:19:27 and then you could write a prompt to say
1:19:29 I've got my shadow self and my
1:19:31 enlightened self and and My Shadow Self
1:19:33 serves a role and here's the the role it
1:19:35 serves right and you could you could
1:19:37 design that that would actually think
1:19:40 think how cool that would be you could
1:19:41 design a GPT that every answer it gives
1:19:44 it gives you from both P both points of
1:19:47 view then I can give it to my husband
1:19:50 and I can
1:19:53 say what
1:19:56 exactly see I told you I was
1:20:00 right like hey you know try that one out
1:20:04 an try that one out and see how it goes
1:20:07 see which an you're gonna get today yeah
1:20:10 yeah exactly exactly that's awesome all
1:20:13 right oh all right thank you so much
1:20:16 Kyle yeah this was a blast I will see
1:20:18 you again soon and by the way I did want
1:20:19 to put it in the back of your mind that
1:20:22 we could plan ahead to do something um
1:20:26 for the around the holidays yeah we we
1:20:28 should probably do that again yeah let's
1:20:30 figure out what we want to do it like I
1:20:32 don't think it's gpts but I think it's
1:20:34 something I I think it's something and
1:20:36 it's like I kind of like the 24-hour
1:20:39 thing where we're producing stuff but
1:20:41 let's let's think about that now because
1:20:43 I think it's that that week between
1:20:45 Christmas and New Year's is is that was
1:20:48 really fun and it was really impactful
1:20:50 and you
1:20:51 know so right and now there it's cool
1:20:55 but well anyway yes let's let's start
1:20:58 thinking well I mean we don't need to
1:20:59 think too far ahead because we'll just
1:21:00 like launch it whatever but um yeah I
1:21:04 definitely want to do something okay all
1:21:06 right me too all right talk soon thanks
1:21:09 Kyle
1:21:12 bye all right is that done yeah that's
1:21:16 done I close that window boom boom boom
1:21:20 boom hi everybody what's happening
1:21:29 um and now that we're alone where are
1:21:32 you Kyle I'm in my office um all right I
1:21:38 am I can close that I'm gonna get out of
1:21:41 here what's up hey Kyle hi Kyle what's
1:21:45 happening all right I gotta go my
1:21:47 business partner just called me so I got
1:21:48 to go talk to her peace out I'll see you
1:21:50 later bye