4/14/2026 - Building a Successful Service Business and Selling Your Services Before You Are Ready

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0:27 Me Ow.
0:48 Yes.
0:58 Danielle is in the house.
1:15 Woohoo!
1:28 Woohoo!
1:47 Every time I say now,
1:50 I hear that look in mine.
1:55 Every time I see your mouth, I
1:59 hear that smile.
2:02 The early misty morning light that I
2:06 heard the engine turning
2:09 the old for outside.
2:18 You were leaving me
2:21 again today.
2:24 You convince me
2:27 again today.
2:31 Leaving this hot town looking for
2:34 someone else's golden ring
2:40 should say
2:42 so long.
2:49 Now don't you cry
2:55 so long.
3:01 Don't you cry for me.
3:24 Good evening. Good people.
3:28 So,
3:31 just a handful of folks
3:35 tonight.
3:37 I was off last night. I was speaking. I
3:39 was going to do a live stream of the
3:41 speaking gig, but it was it was a pretty
3:44 big venue and I didn't I didn't
3:48 really plan it right. I should have
3:50 planned it ahead of time
3:53 and I did not.
3:56 So, what are you going to do?
4:02 I had good talk last night.
4:36 Heat. Hey. Hey. Hey.
5:06 Doo do.
5:43 It's up to seven now. Source Cam finally
5:46 showed up. She she increased the uh the
5:49 audience by by 28%.
5:57 Uh did you have your first customer
6:01 before starting your company or vice
6:03 versa? Um vice versa.
6:07 Um well it depends which company you
6:10 mean
6:11 with um
6:14 when we started agency.com I mean if you
6:16 start a service business
6:19 there's nothing to start you just create
6:23 marketing materials and you start
6:24 telling people I will do stuff for you
6:28 and they say good how much and you say
6:32 more than I think I'm worth and they say
6:34 Okay. And you're like, "Shit, I should
6:36 ask for more." So that's a service
6:39 business.
6:42 Unless you're Brandon, you do it for
6:44 free. Exactly. This is one of the things
6:47 I learned starting agency.com is, you
6:49 know, we we we set our prices
6:52 ridiculously high at the beginning
6:54 because we knew we couldn't go down and
6:56 we figured people would want people who
6:58 knew how to build websites.
7:00 with StoryVine.
7:02 Storyvine was interesting. I had
7:06 the design of the software
7:09 done. I'd been thinking about it for
7:11 like eight years. So, I knew what the
7:13 software was. I knew what the problem we
7:15 solved was. I had a whole pitch deck.
7:18 And basically what we pitched with
7:20 StoryVine was the first company that
7:22 gives us a million dollars, we'll go
7:24 build this thing for them. Um, and we
7:26 got close. We we got close to Art.com.
7:30 There was a marketing an ex Levis's
7:32 marketing director at art.com
7:34 was like, "Fly out to San Francisco. I
7:36 want to do this." And then her CEO goes,
7:39 "Wait, a million dollars for what? No,
7:41 no, no. We're not doing that." So we got
7:44 close.
7:45 Um,
7:48 and so what we ended up doing was we
7:51 pitched IBM and we delivered a service
7:56 solution rather than a software
7:58 solution.
8:00 And then winning IBM, having IBM as your
8:03 first client when you're starting a
8:05 business is not bad because you can go
8:07 talk to other big companies. They'll
8:08 take you seriously.
8:10 Just got our power back on time for the
8:12 live. Thank God.
8:30 I mean
8:33 the thing is this with starting a
8:35 business it is
8:40 it's 90% mindset.
8:45 There's some [ __ ] to do.
8:49 But it's 90% you saying
8:53 not I'm thinking of starting a business
8:56 or we're putting something together that
8:58 at some point might be a business
9:05 hypothetical. Some nut starts an AI
9:08 consulting business says first hour is
9:10 free then we'll talk. What do you think?
9:12 Sheriff Crawford made it. Um,
9:38 um,
9:42 there's so many things. There's so many
9:44 possible ways to answer this.
9:57 Here's one of the problems with being
9:59 smart.
10:04 If you're smart, what your brain will
10:07 tell you is
10:09 I can sell anything to anyone. So, if
10:12 you like if you know a decent amount
10:14 about AI, you've done professional stuff
10:16 in your life, you're smart, you're
10:18 thinking about starting a business,
10:21 you'll say, "Hey, I'm doing AI
10:23 consulting."
10:26 The problem with that is is that
10:28 everyone's doing AI consulting.
10:30 Everyone's saying the same thing, and
10:32 you're competing against this really
10:33 vast amount of people.
10:38 So, yes, you can do it, but it's kind of
10:40 like throwing darts in the dark to
10:43 eventually find someone that if you give
10:46 them that hour, they will resonate
10:49 enough with what you're doing to say,
10:51 "Okay, let's do something. What might
10:53 that look like?" And maybe you're not
10:55 selling a completely generic offering
10:57 like that, but but where I would
11:02 where I would spend some time is to
11:04 really understand who you're selling to.
11:08 And
11:09 anywhere where you can tie it to your
11:12 own credibility is good, right? Like if
11:14 you worked in
11:16 I don't know um
11:20 cyber security
11:25 you know you could say I want to look
11:26 for I want to look for you know
11:29 customers of companies at this size
11:32 that have a specific challenge that I
11:35 know I can deal with
11:37 and just sell to them. the the here
11:40 here's the problem with giving away an
11:41 hour for free.
11:43 My mentor on the on the sales side and
11:46 on on some personal stuff um Townsland
11:49 Ward Law talks about it like this. He
11:52 goes, "Never sell to someone who's not
11:54 ready to buy."
11:57 And because this if you're like, "Hey, I
12:00 got consulting services. Do you want
12:02 some? I'll give you an hour for free."
12:03 People are like, "Okay, I'll take an
12:05 hour for free. I'll kick the tires.
12:08 Um,
12:11 and they'll say, "Here's my situation."
12:14 And you'll spend an hour with them, and
12:16 then you'll be like, "Okay, are you
12:17 ready to buy?" And they're like, "I
12:19 don't haven't even really I don't know.
12:21 Maybe."
12:22 And you end up spending a tremendous
12:24 amount of time
12:27 where you know what what you didn't take
12:30 that he talks a lot about the discovery
12:32 process. So when you start working with
12:34 clients
12:37 discovering
12:38 where are they?
12:40 Um he also talks about the person of
12:43 authority. Are you talking to a person
12:45 of authority? So let's say you want to
12:46 charge $15,000 for your service and then
12:51 you're talking to someone and rather
12:53 than um
12:56 pitching them what you're doing, you
12:58 start asking them questions like what do
13:00 you what's the problem? Well, I'm I've
13:02 got I want to do this AI stuff, but I'm
13:04 really nervous about security. Oh,
13:06 that's funny. I've got a background in
13:07 that, and that's the kind of thing I'm
13:08 doing. Oh, that's really fantastic. And
13:11 and uh yeah, so I really want to do
13:13 this, and you sound great. Perfect. Do
13:16 do you have the authority
13:18 to make this purchase? And they'll
13:20 almost always say, "Yeah, yeah, this is
13:22 this is my decision." You great. Is
13:25 there anyone else you need to talk to
13:28 to be able to to be able to buy this?
13:30 Oh, yeah. That's That'd be my boss's
13:32 boss. There's a committee.
13:35 If you ever hear there's a committee,
13:37 oh, [ __ ] You'll never sell, right? Or
13:40 my boss's boss. Oh, okay. What's your
13:43 boss's boss's name? Then you have to
13:44 navigate to the boss's boss.
13:47 So, the problem has to be not only acute
13:49 enough for the person that you're
13:50 talking to, but also two levels up. So,
13:53 you might need to go to the boss and
13:55 then go to the boss's boss before you
13:57 can even have the conversation about
13:59 them hiring you. So there's a whole
14:00 bunch of unpacking to do. So because of
14:04 that,
14:05 narrowing your focus to a specific
14:08 customer set can really help. Let's see.
14:12 Producer Brandon, hello Kyle Shannon,
14:14 the Rick Rubin of AI. Oh, Bob, you're
14:16 the best. I china. I have to talk to
14:20 legal. Yeah. Um, the other thing you
14:23 might find, you want to charge 15 grand
14:24 for your thing. What you might find is
14:27 most of the people that you talk to at
14:28 the level that you're selling into, they
14:30 have signing authority up to 10 grand.
14:33 Like when we started Storyvine, we made
14:35 our initial offering, our our initial
14:39 subscription level was $9,900
14:43 because when we started, the the middle
14:47 managers tended to have buying authority
14:50 up to $10,000.
14:52 So, if we landed our our product just
14:55 below that threshold, they wouldn't have
14:57 to go to their boss to get sign off on
14:59 it. Um, and that worked. And that's all
15:02 of our pricing was based on that initial
15:04 product price of $10,000. Then we went
15:08 up for bigger companies and we went up
15:10 higher for pharma companies and we went
15:12 down for nonprofits, things like that.
15:21 But but the
15:24 the important thing is sell before
15:27 you're ready.
15:30 Like get cards printed. Like seriously,
15:34 even if you don't give cards out, get
15:36 cards printed.
15:38 It'll cost you 50 bucks. Get a hundred
15:41 cards printed. Carry them with you.
15:44 Hey, here I am. This my This is I'm This
15:46 is me. I'm doing this this my company
15:51 and it will feel weird.
16:14 The other thing that I'll tell you is
16:17 something that I'm really shitty at,
16:18 like really shitty at
16:22 is cold outreach. And it's something
16:24 that I'm working on. Like this is
16:25 something that I have
16:28 recently identified as a major problem
16:31 in my life. And you're like, well, how
16:33 did you start all your companies and how
16:35 did you sell all this [ __ ]
16:37 Um,
16:39 I'm smart enough to, I suppose, to know
16:42 that I'm really good at having ideas and
16:44 there's some things I'm not good at. So,
16:46 for almost all of the companies I
16:48 started, I found a co-founder that was
16:51 good at the stuff I wasn't good at.
16:54 So, when I started agency.com, Chan
16:57 um had a long career in publishing and
17:00 he knew how to sell to them and he had
17:02 relationships and he he cashed in all of
17:05 his chips, right?
17:06 all the people that owed him favors at
17:08 Time Inc., we called them and then
17:11 because we could call them and they
17:13 bought, they said, "Oh, you should talk
17:14 to to Rert at GTE or you should talk to
17:18 Richard at Metife or you should right
17:21 you should talk to all these people."
17:22 Everybody knew someone.
17:25 And so that was how that started. And
17:26 with with um with Story Vine,
17:30 Mon'nique and I both had deep rolodexes,
17:33 but she had a systems mind and she was
17:36 willing to put things out there.
17:40 Cold outreaches at an international
17:41 airport while waiting for a flight. I've
17:43 seen Kyle do that. I've done that
17:45 before. That That's the thing when I'm
17:47 What's funny with me is if I'm in the
17:51 generating mode, if I'm like inventing
17:53 the company, I have no trouble talking
17:55 about it. I'll talk to anyone about it.
17:57 The minute it kind of gets set and
17:59 established, I kind of retreat. No, I
18:02 have in the past kind of retreated from
18:05 the driver's seat and I kind of just sit
18:08 in the back seat and let other people do
18:09 their thing. That's not very healthy for
18:12 the business. It's not very healthy for
18:14 me. It's not very healthy for my
18:15 co-founders.
18:17 Um, so that's something I'm working on.
18:19 So, understand what you're good at, what
18:21 you're not good at is a big piece of it.
18:26 But just talk about it. Here's another
18:27 piece of advice. This is look, this is
18:30 uns unsolicited business startup advice
18:32 night here in the AI learning lab. Um,
18:38 there's an adage in raising money. If
18:40 you want advice, ask for money. If you
18:43 want money, ask for advice.
18:46 So, if you're kind of trial ballooning
18:49 an offering,
18:52 rather than calling someone up and
18:54 saying, "Hey, I've got this new
18:55 offering. You want to hear about it? I'd
18:56 like to see if you want to buy one."
18:58 What you'll get is advice. I think it's
19:01 priced a little high.
19:03 I'm not quite sure. I don't quite know
19:05 what it is,
19:09 but if you take someone off the hook,
19:12 you let them off the hook.
19:16 Hey Bob, I we haven't talked in years. I
19:18 I'm starting a new business.
19:21 Silly me. I started a new business
19:24 and I've got this new offering. I'm
19:26 really excited about it, but I I'm just
19:29 I I need to pressure test this with some
19:31 people, some smart people that I
19:33 respect. Would you be willing to give me
19:35 half an hour to just let me tell you
19:37 about it for five minutes and then you
19:38 just give me your advice? Just tell me
19:40 everything unsolicited. Just, you know,
19:43 unabashed. Tell me anything. You tell me
19:45 it sucks. You just totally give them
19:47 freedom to crap all over your idea. Then
19:50 you set up the half hour call and you
19:52 talk about it for five minutes. You
19:54 don't sell, right? You spend five
19:57 minutes. Hey, what you been up to? Nah.
20:00 So, I started this business. I'm really
20:01 excited about it. Got a couple of
20:02 customers, but whatever.
20:05 But I got this new product. So, here's
20:06 the idea.
20:09 And as you know, this is the thing I'm
20:11 really passionate about. So this product
20:13 is like an extension of that. What do
20:16 you think? Huh? Oh, that's really And
20:18 then occasionally what will happen in
20:20 those most of the conversations you'll
20:22 get advice.
20:24 But if you've got a product that
20:25 resonates, what you'll what will often
20:27 happen is they'll be like, "Uh, that's a
20:30 huh
20:32 what what are you going to charge for
20:33 that?" Oh, I don't you know, I I've got
20:36 the price set right now at at 9,500
20:38 bucks for for a two-eek engagement. Huh?
20:42 That's really interesting, you know.
20:45 Hey, would you be willing to tell my my
20:47 uh my partner Sam about that? Sure.
20:50 Right. That's often how that thing goes.
20:54 >> Witty Wednesday, except it's Tuesday.
21:04 Just make sure that mode you're wearing
21:05 smart pants.
21:27 Cold outreach at an international
21:29 airport while waiting for a flight. I've
21:31 seen Kyle do that. I have done that. I
21:34 have done that.
21:44 Um, what else? What other unsolicited
21:47 startup vice?
21:56 Oh, here's a cool thing. So, so producer
22:00 Brandon sent me sent me a very excitable
22:03 um note on the AI salon yesterday or the
22:06 day before. Um
22:08 he had a Kevin Mallister moment. And so,
22:12 so Brandon, you want to pop up here and
22:14 show the people what you created?
22:17 >> Yeah. So, um, as it is always, it is a
22:20 collaborative effort from me and the AI
22:23 Lifehex Club, which, uh, by the way,
22:25 we're meeting next Wednesday if anybody
22:27 wants to take part. But we've been
22:29 building this thing. We talked about it
22:30 here before, Recipe Kitten, which is
22:34 your, um, guide for preserving memories
22:39 in the cloud and using AI to translate
22:42 them into actual cookbooks. And so Gwen
22:47 uh from the business club is getting
22:49 ready to take this on a tour of her uh
22:54 congregation. They've got an expo coming
22:56 up this weekend. And so we've been doing
22:58 a lot of work to prep the site and to
23:01 make the site ready. We've been stress
23:03 testing it. We've been, you know,
23:05 tweaking things here and there. But the
23:07 first thing, Kyle, you don't even know
23:09 this yet, is I'm very excited to
23:11 announce that I got my test book, my
23:14 test cookbook,
23:16 test kitchen, which is 36 vegetarian
23:19 recipes, uh, printed courtesy, and I
23:22 ordered this through recipe-kin.com,
23:25 which is the site. But what I, that
23:28 wasn't the Kevin Mallister moment. That
23:29 was just an exciting moment. Uh what
23:32 came from this is that Gwen and I were
23:35 talking and here's the site and it's I'm
23:37 in lovable and Gwen says, you know, we
23:40 really need something like visual to
23:43 tell people about what recipe is because
23:45 I'm not going to have time to talk to
23:46 everybody. People are just going to be
23:48 passing by. You know, do you think we
23:50 can make a demo video or some sort of
23:55 presentation?
23:56 And my first thought was, Gwen, it's
23:59 Tuesday. the thing Saturday. You both
24:02 work full-time. What are you doing to
24:04 me?
24:05 >> Yeah.
24:05 >> And then I remembered a couple weeks
24:07 ago, Lovable says, "Hey, you know what?
24:09 You could use us for to build
24:11 presentations.
24:13 We're going to be everything for
24:14 everything now." And so I said, "Hang
24:16 on, let me let me get back to you. Let
24:18 me take think about it."
24:20 >> That's what that came from. Lovable.
24:23 >> Lovable. Yeah. Loveable announced a
24:24 couple weeks ago that you could use
24:26 their stuff for presentations now. It's
24:28 not just
24:29 >> Oh, right.
24:30 not just a website business anymore.
24:32 They're just trying to diversify like
24:33 Gen Spark and Manis and everybody else.
24:36 >> But I hadn't really had a good use case
24:38 until now. So in the existing thread of
24:42 the site, I said, "We're going to an
24:44 expo." And this is the prompt that I
24:45 pulled up here on the left. It says,
24:46 "We're going to an expo soon and plan to
24:48 have a second monitor. What I'd like you
24:50 to do is create a demohowto slideshow on
24:53 a buried page that's slashdemo." So it's
24:56 not linked off the main page.
24:59 that we can have cycling on repeat to
25:01 attract users to the booth. This is not
25:04 an instruction manual, but rather a
25:05 marketing presentation on the features
25:07 of the site. It thought for all of 13
25:10 seconds and came up with a plan. I
25:13 approved that plan without reading it as
25:15 one does. And it thought for 12 more
25:18 seconds
25:20 and then it came up with this. And come
25:24 Saturday, this is now going to be the
25:28 presentation
25:30 that shows up in the second monitor over
25:33 Gwen's head. And it came up with eight
25:36 different slides
25:38 uh all about
25:39 >> Recipe Kin. It used the content of the
25:41 site to create the presentation.
25:44 >> Amazing. and my jaw was somewhere in the
25:47 subb
25:48 because the amount of time it would have
25:50 taken me to think about what slides,
25:52 what order to grab the assets, we're
25:55 talking at least two, three hours worth
25:57 of work.
25:58 >> Yeah.
25:59 >> And then it did it in less than 30
26:01 seconds.
26:03 >> And then the beauty of it was I went
26:06 back to Gwen and I said, "Hey, click
26:08 refresh." And she her jaw dropped, but
26:10 she was like, "You know what? this is
26:11 really great, but I really want one
26:12 slide that shows like the before,
26:16 during, and after.
26:17 >> And I said, "Uh, hey, Lovable, can you
26:20 create me a slide that shows me the
26:22 before, during, and after?"
26:24 >> And 12 seconds later, I had this slide
26:26 interjected into the existing
26:28 presentation.
26:29 >> And it did the graphics. It figured out
26:32 the graphics.
26:32 >> Yep. It generated the graphics.
26:36 >> Wow.
26:38 And it even matched the kind of the vibe
26:42 of the whole
26:43 >> of the site. Yeah. Yeah. Of the site. So
26:46 yeah, you've got this the same kind of
26:47 look and feel.
26:48 >> The only thing I noticed about that when
26:49 I was playing with it was that there was
26:51 no way back from that thing back to the
26:53 main site,
26:55 >> right? Because this is not designed to
26:57 be a
26:58 >> Oh, it's not a navigable section.
27:00 >> Yeah, it's designed to be on a like a a
27:02 display above the booth.
27:04 >> Oh, that's so cool.
27:05 >> On a second monitor. So, it's just a
27:08 direct URL.
27:09 >> Yeah.
27:09 >> But yeah, so Lovable is capable of
27:12 building out
27:14 >> that. It's pretty cool.
27:16 >> That's crazy. I've got I've got one. So
27:18 So I've got one from this morning that
27:20 I'll share this. We'll do our We'll do
27:23 our Kevin Mallister moment um moment
27:26 things. So,
27:29 so one thing to know about about me is
27:33 um
27:36 I'm I the the details
27:40 the details in me are not very friendly.
27:42 Um I'm good at at the high level, right?
27:44 So
27:46 So at like 8:30 this morning, I have a
27:48 9:00 meeting with my with my co-founder,
27:51 a tech meeting with our with our dev
27:53 team and my co-founder. And at like
27:55 8:30, she sends me a Slack that says,
27:58 "Hey, isn't there some way that we can
28:01 get StoryVine to show up in LLMs, like
28:03 when people are looking for video
28:05 solutions to get it to show up?" And I
28:07 was like, "Oh, yeah. I think there's
28:09 some sort of like fancy robot.ext file
28:12 that can do LLM stuff." And hang hang
28:14 on. I said, "Let me let me go do some
28:16 research." And so I went to Claude and I
28:20 said I, you know, I described, you know,
28:22 we want to be discoverable and here's
28:24 what we are and and go research
28:26 storyvine.com
28:28 and take all this stuff I just told you
28:30 and learn from the website and then like
28:33 let me know what is that file called
28:35 that, you know, to to do the thing. And
28:38 so
28:40 what it what it responded with was
28:43 essentially an entire strategy. And then
28:46 I said I said, "Oh, that's pretty good.
28:48 Why don't you take that strategy and
28:50 turn it into a nice Word doc that's
28:52 nicely formatted and and and then it
28:55 said, "Oh, okay. Do you want me to also
28:57 include all of the files that I
28:59 recommend?" And I said, "Sure." And so,
29:01 let me let me share my screen because it
29:05 just what it created is just bonkers.
29:15 So, here's the StoryVine AI
29:16 discoverability document, nicely
29:19 formatted. It's even sort of got
29:20 StoryVine colors in it. Um,
29:25 so there's the executive summary.
29:27 Current state, current state audit. Like
29:29 one of the things it found out is we
29:31 have a blog that's on a different
29:33 website than the main site and we don't
29:35 have the robots.ext configured correctly
29:37 on the blog. So, we have all this really
29:39 good blog content, but it's invisible to
29:42 the crawlers. So, like we discovered a
29:44 major problem, right? But like here's
29:46 like these three things are in
29:48 >> screen, right?
29:50 >> What's that?
29:51 >> Your screen share stopped.
29:53 >> Yeah. Damn it.
29:58 Let's see how long this lasts. Um, but
30:02 like you know the current state audit
30:03 like we've got three things in the red,
30:05 a bunch a couple of things in orange.
30:07 critical finding. The blog subdomain
30:09 returned robots.ext connection error
30:12 during testing, which means AI crawlers
30:14 basically are blind to that part of the
30:16 site. And then four layers of AI
30:19 discoverability. The robots.ext, LL,
30:21 llms.ext, the welcome max, schema.org,
30:24 and then content and GEO, the
30:27 foundation. And then like it started
30:30 writing like here's all the robot.ext
30:32 text files that now have explicit, you
30:35 know, okay, for the for the, you know,
30:37 LLM agents. Um,
30:40 >> GEO is that generative engine
30:44 >> Yeah, generative uh
30:48 generative
30:50 I don't know what.
30:52 >> Yeah, I I just I had heard AEO. I had
30:54 not heard GEO before. So, that was
30:56 interesting.
30:59 >> Um, versus SEO.
31:04 generative engine optim optimization.
31:08 >> Yeah.
31:10 >> Uh, hang on. Where's my
31:16 We're still seeing your document, by the
31:18 way.
31:18 >> Yeah, I know. I can't find it. Hang on.
31:20 Oh, there it is. Um,
31:22 >> it's right there on your screen, Kyle.
31:24 >> So, so it wrote the robot.ext file. um
31:28 which you know our our admins can go in
31:30 if we've got specific things in there we
31:32 can do it but like here's all the things
31:33 that they've they've added to be
31:35 searchable by LLMs. Then here's the
31:38 deployable file llms.ext
31:42 and then you know it's got descriptions
31:43 of StoryVine. So it wrote all of our
31:45 descriptions right here's the general
31:47 description of what Storyvine is. Here's
31:49 the core product. Here's the healthcare
31:51 and pharma primary market. Here's why
31:54 authentic video matters. Right? So, it
31:56 wrote it wrote all this copy in a in a
31:59 markdown file. Um, here's the another
32:02 deployable. Oh, this is the the FAQ. Um,
32:06 here's the schema.org
32:08 that it recommends. All this stuff is
32:11 done. So, 18 pages of strategy and, you
32:16 know, implementable documents and this
32:18 was done like this was done Brandon
32:21 before our 9:00 meeting. I started at
32:23 8:30 and I had this done at like 10
32:25 minutes to the meeting.
32:27 >> Wow.
32:29 >> Just just recommend a black bar for the
32:31 Tik Tok feed.
32:34 >> Uh and speaking of meetings, before I
32:36 hop off here and let you continue on
32:39 with the show, um I did want to give uh
32:42 props to Andy who led the first uh
32:46 mastermind course on separating your
32:48 identity from your job today. And it for
32:51 mastermind subscribers, it'll be
32:53 available on demand, but it's going to
32:54 be there's three more episodes of that
32:56 or three more segments of that in the
32:59 coming weeks. And if
33:00 >> if you're not in there, it's it's a a
33:02 great place to be. There's a lot of a
33:04 lot of soulsearching in that hour today.
33:08 >> Yeah, it was it was really good. And it
33:10 was there was, you know, there were some
33:11 new faces in there that we hadn't seen
33:13 in a while. Um, which was really good.
33:16 And uh I thought it I thought it was
33:18 quite good. There were there was one of
33:21 the nice things about about sessions
33:24 like that is,
33:26 you know, you could hear the same advice
33:29 if you were just doing it on your own.
33:30 If you were reading a book or just
33:32 reading a course, you sort of think of
33:34 your own perspective. But what's nice
33:36 about that is we got to hear from enough
33:38 different people that you're like, "Oh,
33:40 I hadn't thought about about it like
33:41 that." Right? All those different
33:42 perspectives.
33:44 Um, yeah, it was really quite good.
33:46 Sorry, I missed it today. Yeah, it was
33:48 really good. It's recorded.
33:49 >> If you want to know more about
33:51 >> Yeah,
33:54 >> go ahead.
33:54 >> Yeah, I was just gonna say if you want
33:55 to know more about anything that we're
33:56 talking about from life hacks to
33:58 mastermind, watch this. Andy also made
34:00 these for us. Watch this. We can do
34:01 this.
34:02 >> Oh, nice.
34:03 >> That's beautiful. Love it.
34:06 So, go there. Go to the to the uh to the
34:09 AI salon community. Salon.ai. You can
34:12 also just screenshot it and zap that
34:14 that QR code. Um and that'll take you
34:17 right there. Um if you yeah if if you if
34:20 you haven't joined the mastermind the a
34:22 lot of the content that's being created
34:24 for the great repurpose right now it's
34:26 really powerful stuff this this idea of
34:29 separating our identity um from our work
34:33 is it was interesting you know Brandon
34:35 Brandon and I sort of took two different
34:38 approaches as schoolage children where I
34:42 was the n do well and he he followed all
34:44 the rules and you know even though I'm
34:47 an entrepreneur and he's a guy that's
34:49 good at in, you know, in a work
34:51 situation.
34:53 Both of us have our identities very
34:55 tightly tied to our work. Um, so if
34:59 you're an entrepreneur, you're not
35:00 necessarily immune from, you know,
35:04 making your work mean that that's your
35:07 value, right? Um, like I'm in that I'm
35:10 in that place.
35:14 Source camp, my problem. I'm I'm in the
35:16 wrong crowd. I'm not sure to connect how
35:18 to connect with those who can afford me.
35:21 Um
35:24 I mean that's a rough one. Source camp.
35:26 I think the
35:30 I I hesitate to give any advice on this
35:34 because I I feel like I'm shitty at
35:35 this. But I know what to do. What to do
35:38 is actually quite simple. Source camp
35:41 for me. The doing it is actually hard,
35:43 right? the the the concept is simple.
35:46 Doing it not as simple. Not not easy.
35:48 It's simple but not easy. Um the answer
35:52 to it is get really clear on who those
35:55 people are.
35:57 Get really clear on who the people are
35:59 that have the problem that you solve or
36:02 potentially have the problem that you
36:04 solve are in a position to buy what
36:07 you're selling um and can do it at a
36:10 level that makes you money. Right? So,
36:15 you know, if you're if you're out there
36:16 hobnobbing with people that can afford
36:19 $2,000 somethings and you're trying to
36:21 sell a $20,000 something or $200,000
36:25 something, um, it's going to it's
36:28 there's going to be way more frogs to
36:30 kiss. And so,
36:32 get clear on who those people are. And
36:34 then, I mean, here's the here's the
36:36 fantastic thing. Just like um Claude
36:39 went and figured out all the crap about
36:41 my website and what was wrong with it
36:43 and how to fix it. Um it also knows if
36:47 you're like, "Hey, I want to find I live
36:48 in Dallas. I want to find these people
36:51 that do this thing. I
36:54 Where do those people hang out? What
36:56 meetings do they go to? what, you know,
37:00 associations should I like know about,
37:04 be a part of, go to their events,
37:06 sponsor something, or not even sponsor
37:08 something, just get yourself to those
37:11 events. You know, there's an event
37:12 happening at some big hotel, be at the
37:14 hotel.
37:17 I don't know. Find out find out who
37:19 those people are and and get in front of
37:20 them. There's there's like again concept
37:23 is simple but but the good news is we
37:26 now have tools that can do a lot of that
37:28 research for us.
37:33 I don't have a job though. I make it up
37:35 as I go along. We're all making it up as
37:37 we go along.
37:40 All making it up as we go along. Um
37:43 let's see.
37:52 get ye to the those events.
37:55 Um,
37:57 what was I going to talk about? Um,
38:00 there's some Oh, this this is a thing I
38:02 wanted to talk about. Let me let me
38:04 share my screen. I'm losing my share
38:06 again.
38:12 So about
38:17 um
38:20 about two years ago, maybe two and a
38:22 half years ago, a mother, I think it was
38:24 on one of the lives,
38:26 asked me, she she said, "My son's going
38:29 to college. I don't remember who it was,
38:32 and what what do I think he should
38:34 study?"
38:36 And I thought and I thought and I
38:37 thought and I thought and I couldn't
38:39 quite see anything. And the only answer
38:41 that came to my mind was he should study
38:44 philosophy. Well, Google Deep Mind just
38:48 hired a Cambridge professor, Henry
38:52 Shelvin, um, for their new philosopher
38:56 position.
39:00 So, there's a couple of things about
39:01 this. One is the revenge of the liberal
39:04 arts major is really coming true. Like
39:07 like if Google Deep Mind is hiring
39:09 someone with the title of philosopher,
39:12 things are changing. That also says to
39:14 me that we're probably closer to AGI
39:17 than anyone's admitting right now.
39:19 They're all they're all sort of tap
39:21 dancing around it. We should take it
39:23 seriously. Claude's like, "Ah, we got
39:25 mythos. You can't have it because it's
39:27 too powerful." So, I think we're pretty
39:29 much there. Um, nothing nothing's been
39:32 released yet, but you know, one of the
39:34 frontier model companies just hired
39:36 someone as as a philosopher, right, to
39:39 start to talk about, I don't know,
39:41 consciousness and sentience and whatever
39:46 philosophers talk about in a in a deeply
39:49 technical organization.
39:51 Um, Cam Ken, I think we're there now. I
39:53 do. I think we're there now. Um, so
39:57 that's pretty wild. Um the other thing
39:59 on the other end of the scale, I don't
40:02 know if it's the other end of the scale
40:04 on a different part of uh the thing
40:07 there, there's a lot of anger out there
40:09 about all this stuff. Um
40:12 the fear is starting to get palpable and
40:14 the anti- AI folks um are starting to
40:19 rear up. And so uh someone just got
40:21 arrested for throwing a Molotov cocktail
40:25 at uh Sam Alman's house. And then I
40:28 think two days later someone like shot
40:29 it up with a machine gun or something
40:31 like that, a Russian gun. Um,
40:36 that's just not going to do anything.
40:38 Like I mean it is it's going to hurt
40:41 people, but but none of this stuff is
40:44 stopping. Um, and I, you know, the whole
40:47 the whole purpose of this channel is to
40:53 acknowledge that if this stuff's not
40:56 going away, we can you can fight it.
41:01 You can throw a Molotov cocktail at the
41:03 ocean. It'll burn for a while, but the
41:06 next wave's going to come in.
41:08 Put the fire out. The next wave is going
41:11 to come in. The next wave's going to
41:12 come in. So this stuff isn't going away,
41:16 right? And so the whole idea here is,
41:18 well, if it's not going away, how do we
41:20 learn to coexist with it? How do we
41:21 learn to amplify what we're up to? Jim
41:23 Ross, this happened to be a good old
41:25 storage industry. 10 Federal
41:28 taps top ranked Nvidia AI. Wait, wait.
41:31 This happened in good old storage
41:32 industry. Oh, 10 federal storage company
41:37 taps top ranked Nvidia AI engineer to
41:40 fill self- storage industry's first
41:42 chief AI AI officer role. Is that you?
41:45 You should be the first chief AI
41:47 officer, Jim Ross.
41:50 You got to speak, you got to you got to
41:52 find out who that person is and just
41:54 call them up and say, "Uh, step aside
41:57 there, bucko.
41:59 I got this.
42:07 Yeah, show them the Halloween. Show them
42:09 the the the uh the zombie dance video.
42:13 You're like, you get this is this is not
42:16 about, you know, efficiency and yields.
42:20 This is about zombies. And you just show
42:23 them your zombie video and then you're
42:24 done. You just show you hit play on the
42:26 zombie video. You walk out. You say,
42:28 "Call me when you're ready to resign.
42:32 I think you should do it.
42:35 I think you should do it. Okay, here's a
42:38 request I have for you. Can you still
42:40 see my screen? Let me share this tab.
42:43 I'm going to hop over to
42:48 salon announcements.
42:51 Okay.
42:55 Um, especially for the folks in here,
42:59 we're putting together an AI salon
43:01 ambassador program. We're designing what
43:04 it is right now, but the the idea is
43:06 that we want people who know the salon
43:10 really well that can start to do things
43:12 in local communities
43:15 that
43:16 can be
43:18 featured by the AI salon and promoted by
43:21 the AI salon. Um, and we're designing
43:25 what that looks like right now. So,
43:26 we've got an application. We've got a a
43:29 form application.
43:31 Um,
43:34 we will be designing this program in
43:36 conjunction with the people that sign up
43:38 with it. So, we're going to figure out
43:39 what this looks like. But, there's a
43:42 couple of things going on.
43:46 We we live in a world right now where
43:49 like within the AI salon, we know a lot
43:52 about AI. We know a lot about how to
43:55 work with it. We're a very human
43:57 ccentric group out in the world beyond
44:00 our walls.
44:02 This
44:04 no one knows about this. They're angry
44:06 about it. They're scared about it. They
44:08 don't know what's happening. They just
44:10 hear from tech bros going, "Ah, you
44:11 should get yourself a Mac Mini and start
44:13 a company on a chip." They're like,
44:16 "What are you talking about? I don't
44:18 even know what this thing is."
44:21 So, there's a lot of people in the world
44:23 that
44:26 are not going to discover who we are and
44:28 what we're about. And so, what we're
44:30 looking to do is is is put together
44:32 ambassador programs. The way the way I'd
44:34 historically been thinking about local
44:36 chapters was that we would do local
44:39 chapters that are like AI chapters,
44:41 right? Which the problem with that is
44:43 there's already lots of AI groups.
44:46 And I think what might be interesting,
44:48 Andy's in this group in New York City
44:50 called Next Jump. And it's a bunch of
44:52 like smart accomplished people and they
44:54 do this thing and they're very they're
44:56 very kind of heart and human- centered
44:58 organization and they're curious about
45:01 about AI, but a lot of the members don't
45:03 know anything about AI. So when when
45:05 Andy talks about here's what I'm doing
45:07 with AI, they're like, "Oh, wow." Like
45:09 right like it's it's revoly.
45:11 So I I have this new vision for
45:15 Tik Tok camera is too high. Oh, sorry
45:17 about that.
45:22 So I had this vision for for you know
45:25 not finding other AI groups but finding
45:28 interesting groups
45:30 where our ambassadors could go in and
45:32 say hey you know I'm in this group
45:34 called AI salon and here's what we you
45:35 know what we're doing and here's the AI
45:37 readiness
45:39 cycle and and our philosophy and you
45:41 know
45:43 I you know I'd love to come in and talk
45:45 to you about that like if anyone's
45:47 interested we could do a small little
45:48 workg group or I could do a
45:50 presentation, something like that. I
45:51 don't quite know what it is yet, but
45:52 it's the basic idea is to to represent
45:56 the AI salon, but more than anything to
45:58 just let people know like this this
46:00 isn't as scary as it looks. We can
46:02 demystify this and there's there's
46:04 people out there who who are doing this.
46:07 Um, and and they're they're changing
46:09 their lives and uh so anyway, so that's
46:12 what that's about. So, if you go to
46:14 salon announcements and you click on the
46:16 AI salon applications now open, it tells
46:19 you a little bit about what we're up to
46:21 and then there's there's an application.
46:26 Jim Ross, don't you know who I am? Don't
46:28 you know who I am?
46:34 Chat TMZ, do you know that Sam Alman met
46:37 his husband in Peter Teal's hot tub? Not
46:40 kidding.
46:47 Thank you, Chris. Appre appreciate the
46:50 uh the visual.
46:58 I guess you got to meet your husband
46:59 somewhere, right? Might as well be in
47:02 Petal Peter Teal's hot tub. Oh my god,
47:06 that's crazy. Um anyway, so yeah, so go
47:10 sign up for that. Um there's no
47:11 obligation, right? Just let us know that
47:14 you're interested. We want to see who's
47:16 interested. Um I'll also probably be
47:19 reaching out to people individually
47:21 um and just just talking about this.
47:23 We're we're putting together
47:26 what what we think the initial
47:28 ambassador program is going to be and
47:30 we're looking at two things. We're
47:32 looking at, you know, what can we do to
47:34 benefit the salon? But the other part,
47:36 which is actually more important, is
47:39 what are we doing to benefit the
47:40 ambassadors, right?
47:43 So, if you're an ambassador, we want you
47:45 to be able to put that on LinkedIn. We
47:47 want to be able to tell your story. We
47:48 want to be able to, you know, blow you
47:50 up a little bit because we're all trying
47:52 to we're all trying to we're all trying
47:54 to make it in this world, you know. All
47:57 right.
47:58 Two types of AI groups in Dallas. tech
48:00 bros and social, but I need an in
48:02 between.
48:04 Oh, social but don't really know AI. I
48:07 need in between. Well, and you know the
48:09 thing source camp is I think that those
48:11 social groups
48:14 without AI
48:16 are going to start to be clamoring for
48:18 information like how do like can so
48:21 rather than getting the people from
48:23 those social groups over to the AI
48:25 groups can we go to those social groups
48:28 and say hey
48:31 you know let's let's infuse a little AI
48:35 knowledge and human centric AI into your
48:38 organization, right? Maybe they start a
48:40 little AI group, something like that,
48:41 and AI salon can be a catalyst. So, I
48:45 imagine the ambassadors being catalysts
48:47 in these other groups to get them
48:49 educated and get them to join the salon
48:51 and, you know, do do you know, little
48:53 education sessions, things like that.
48:55 And then I think that's an opportunity
48:58 um to what you were saying earlier,
49:00 Kelly, about if you can find groups,
49:03 right, social groups that have the kind
49:05 of customers that are offering what
49:07 you're selling, right? You can go in
49:09 there in a semiofficial capacity as an
49:12 AI salon ambassador and say, "Hey, I'm
49:14 willing. I've got something I can give
49:15 to the group to your group that could
49:18 benefit your members. Oh, and by the
49:20 way, I happen to do this for a living.
49:21 So if you want to talk more about this,
49:23 we should talk." That's kind of the
49:25 idea. That's where I That's where I am
49:27 right now. So, kind of excited about
49:29 that.
49:30 Thoughts sound good? Sound exciting? Go
49:33 sign up.
49:36 And there's there's no obligation. I
49:37 mean, I just we just want to find out
49:38 who who might be interested. And then
49:41 I'm going to also harass people. I mean,
49:43 talk to people.
49:56 just filled out the ambassador program.
49:57 I used to belong to a group called
49:59 Martini it. We'd have events every
50:01 quarter for nerds of the world and
50:03 hundreds of people came. Cool. Love it.
50:07 Love it. Love it. Love it. I'd like to
50:09 hear more. Sign me up. All right. Jump
50:11 in there. If you go Source Camp, if you
50:13 go to um go to salon announcements,
50:15 there's the form right there. Just go
50:17 there.
50:19 All right. Beautiful.
50:22 AI summary. Tik Tok's telling me what I
50:24 just said.
50:28 I can't think of anything more distant
50:31 from my wheelhouse. Yeah, that's cool.
50:32 Listen, if if you're if if the thought
50:35 of of going to events and talking to
50:37 people turns your stomach, then don't do
50:39 that. Um well, but that's not actually
50:42 true. So, there's the amba the
50:44 ambassador program is going to have two
50:45 components to it. there's going to be a
50:47 component inside the salon itself,
50:49 right? Supporting people that are inside
50:51 the salon and there's going to be a
50:53 component outside the salon. So, if
50:55 you're if you're, you know, socially
50:57 challenged, which, you know, I I get it.
51:00 I'm I'm I'm one of those extrovert
51:03 introverts where I'm good in a crowd,
51:05 but then I I leave and I'm exhausted.
51:08 I'm totally drained. Um,
51:11 but if if that's not your your bag, um,
51:14 but you believe in the salon and and and
51:17 want to support and want to be, you
51:19 know, supported by the salon, then I I
51:21 think it's worth signing up and figuring
51:23 out, you know, as we figure out what it
51:25 is, we can we'll find places for people.
51:28 I see a need for this. Yeah, I think so.
51:32 I think so. All right, let me go look at
51:35 I want to go look at some news while I'm
51:40 While I'm here,
51:47 psychologists found out that writing
51:49 about your future self in past tense
51:53 can trick the brain into treating it
51:54 like a memory
51:58 about my future self.
52:01 So when I made my second hundred million
52:05 dollars,
52:08 it treat your brain treats it like a
52:10 memory. That's kind of cool.
52:12 That's kind of cool. Cool. Cool.
52:16 What's that? Jack Dorsey. What's he
52:17 saying?
52:21 You basically need to be unemployed to
52:23 keep up with all this AI stuff. Jack
52:24 Dorsey feels it, too. Let's see what he
52:26 says here.
52:26 >> Makes sense for your business to do
52:28 that. and you end I think most of the
52:30 industry is thinking about AI as like a
52:32 co-pilot as something that is augmented
52:35 onto rather than like how do you just
52:37 rebuild our whole company with this as
52:39 the core and if it doesn't make sense
52:41 for your business to do that and you end
52:43 up looking very similar or rhyming too
52:46 closely with the frontier labs I think
52:48 it's going to be very very challenging
52:50 to differentiate and survive that's kind
52:53 of what's been leading me to all this is
52:55 like since January of 2024 which is when
52:57 these tools really
52:59 came to bear. Goose, which is a agent
53:02 coding harness, was one month before
53:04 cloud code in January of 2024
53:07 >> and cloud code came out that following
53:09 month and then was really put out of
53:11 beta in May of that year. That whole
53:13 year I just spent every single day for
53:15 three hours every morning just pushing
53:17 myself like can I get it to do something
53:20 that I didn't think it was capable of or
53:22 I didn't think I was capable of. And
53:24 every single day it it worked. every
53:27 single day. I was surprised. I'm sorry,
53:29 it wasn't 2024, it's 2025. It's only
53:31 been a year of those tools, like one
53:34 year. The compounding nature of this is
53:37 pretty incredible. Being able to see
53:38 that, understand it, and then
53:41 shift your company to be ahead of it, I
53:46 think, is absolutely critical right now.
53:47 I don't think people are feeling it
53:49 enough. They're just living in this
53:50 abstraction of like, oh yeah, these
53:52 tools will make everyone in our company
53:54 10x more productive. I don't think this
53:56 is a productivity thing. I think
53:58 >> this is so this is Jack Dorsey. He's the
54:00 one that laid off 4,000 of his 10,000
54:02 employees. He's basically saying um
54:06 using AI as a company efficiency machine
54:11 I is is a dead end. And I agree with
54:15 him. I mean, basically what he's saying
54:16 is he spent he spent a year Well, he
54:19 spent Yeah. he spent Yeah. just under a
54:20 year. He spent 10 months with Claude
54:23 Code
54:25 every day pushing it to see if it could
54:28 blow his mind. This is the guy that that
54:29 created Twitter, right? He's he's got a
54:32 10,000 person company, financial
54:34 services company, and he's completely
54:38 reinventing that company based on what
54:41 he's learned over using this stuff for a
54:43 year. Fascinating.
54:46 Um,
54:47 it's a lot easier to do 10x than 2x.
54:50 Kuno, I suggest offering to map AI
54:53 opportunities to social groups goals.
54:56 Create a playbook for them.
54:59 That's cool. I like that.
55:03 There could also be something in there
55:05 about the great repurpose, right? That
55:07 that everyone's going to be facing some
55:09 sort of thing. Maybe we've got a great
55:10 repurpose playbook that makes it really
55:13 easy for ambassadors to kind of map what
55:16 that group's about to what's coming.
55:20 Um,
55:21 and that's something, you know, Chris,
55:23 that's something that we want
55:26 the ambassadors to contribute to, right?
55:28 Like the whole idea here is, you know,
55:32 let's let's let's figure out
55:35 how we extend the reach of what the of
55:38 of the impact of the salon where it's
55:41 not you don't have to come to the salon.
55:43 It's there's a bunch of people out there
55:46 that if they were exposed to
55:51 thinking about AI in this human-
55:52 ccentric way, it might not seem so
55:54 scary. That might be willing to go, "Oh,
55:56 that's really interesting." So anyway,
55:58 that's what it's about.
56:01 Easy to produce for each worker. Yeah,
56:04 putting together some sort of playbook
56:05 like that, making it easy to do that,
56:07 small companies would need to prioritize
56:09 AI more, but that takes a dedicated
56:12 staff member. Well, you know, Mary,
56:17 a small company
56:20 going all in on AI doesn't take a
56:23 dedicated staff member. It takes a
56:25 dedicated CEO.
56:28 It takes a CEO willing to go, "Screw it.
56:31 Let me learn enough about this to
56:33 understand what's possible so that I can
56:36 try to anticipate where the
56:37 competition's going to come from.
56:41 And in discovering what's possible, I'll
56:44 figure out how I want to reinvent this
56:46 business." I think that's going to be
56:49 rare.
56:52 I think most companies are going to
56:54 cling on to their existing business
56:57 model and they're going to try to get AI
56:59 to make their existing business model
57:01 more efficient. We'll run more ads.
57:04 We'll do more [ __ ] We'll we'll we'll
57:06 call more customers. Well, every other
57:09 [ __ ] company is going to be doing the
57:11 same thing.
57:13 Every other company's going to get
57:14 better and better and better at using AI
57:16 to run more ads and make more calls for
57:18 that existing business model. Meanwhile,
57:21 entrepreneurs like Jack Dorsey are going
57:24 to be either completely reinventing
57:26 their company or they're just going to
57:27 be starting companies from scratch that
57:30 are completely
57:33 completely different. Um,
57:36 this is Mon'nique. Let me
57:41 let me hang on one second.
58:23 Oh, we're bored.
58:27 Lost Tik Tok. I I'll be back to Tik Tok
58:28 in a second.
58:46 Okay, I'm back. Hold, please. Okay.
58:50 Um,
58:53 so this is this is what I describe as
58:55 economy six. Remember my seven
58:56 economies? Let me let me bring that back
58:58 up.
59:00 Um,
59:09 let me change my sharing.
59:16 Um,
59:18 so remember the seven economies. So what
59:20 Jack Dorsey is talking about is economy
59:23 five, the AI aggressor economy.
59:27 So economy three, the the what what he
59:29 was just talking about is basically if
59:32 if you ignore this completely, you're
59:34 really screwed.
59:36 If you if you go into economy 3, economy
59:38 3 is the efficiency economy. And the
59:40 efficiency economy basically says we're
59:43 going to keep doing what we're doing,
59:44 but we're going to use AI to make it
59:46 more efficient.
59:48 And then economy four is the transition
59:51 economy. We're going to we're going to
59:53 make our current business more
59:54 efficient, but we're also going to do
59:56 some innovative stuff, but we're not
59:58 going to fundamentally change our
59:59 business model. What he's talking about
1:00:01 is if you look at what AI really makes
1:00:05 possible, if you look at what it's
1:00:07 actually doing, it doesn't make sense to
1:00:11 let your company live in in either
1:00:13 economies two, three, or four. Which
1:00:15 economy is the black bar in?
1:00:22 I love Brandon. He's the best.
1:00:27 Um,
1:00:31 you know,
1:00:33 I I think like I I think all of these
1:00:36 are going to be a challenge. Nothing's
1:00:37 going to be easy. If you've got an
1:00:39 existing concern, you know, economy one
1:00:42 is we're not going to use AI at all, but
1:00:43 that's still going to be impacted by by
1:00:45 AI. So if you've got a really analog
1:00:47 company, you're going to have employees
1:00:50 that use AI to do stuff to make your
1:00:52 analog company more efficient, things
1:00:54 like that. So like like even even
1:00:57 companies in this analog thing are going
1:00:59 to are going to be impacted by all the
1:01:01 changes that are that are out here. But
1:01:03 what Dorsey is talking about is
1:01:05 especially if you're in this economy
1:01:06 three just trying to make your business
1:01:08 more efficient.
1:01:10 You're going to be competing with
1:01:12 companies that are either started from
1:01:14 scratch with AI or you know like his
1:01:17 company are going to basically just burn
1:01:19 down the org chart and start over while
1:01:21 the business is running.
1:01:24 And some of them are going to fail
1:01:26 miserably like you know block could fail
1:01:28 his experiment could fail miserably. I
1:01:30 don't think it will, but it could,
1:01:34 right?
1:01:36 Pretty crazy.
1:01:38 Um,
1:01:40 I did some some slides for the talk I
1:01:42 did last night that are new slides
1:01:45 that I thought it might be fun to share.
1:01:49 So, let me Oops, that's not what I
1:01:52 wanted.
1:01:54 I'm gonna go play and do this in a
1:01:56 window. That's what I wanted.
1:01:59 Okay.
1:02:01 So, the talk I gave last night was
1:02:03 called radical self-expression.
1:02:05 Uh oh, my my share just went away.
1:02:19 All right. Right.
1:02:21 Five stages of AI adoption. I've talked
1:02:23 about this in here that Oops. Did it
1:02:27 just die again? I might not be able to
1:02:29 do this. Oh no. Here we go. Um.
1:02:34 Oh, it did. It died. Damn it.
1:02:43 I haven't restarted my machine in like a
1:02:45 week. So,
1:02:47 um, first stage of AI adoption is
1:02:50 dismissal. It's just a fad. It'll pass.
1:02:53 There's like a shocking number of people
1:02:55 that right now are still saying that
1:02:57 this is a fad. Thinking of getting a
1:02:59 subscription to Manis, but I haven't
1:03:01 looked at it for a while. Is it worth
1:03:02 it? I don't know. You know, I haven't
1:03:03 used Manis in a while. For me, Source
1:03:06 Camp, um, Gen Spark is just I like I
1:03:09 just like the interface of Gen Spark
1:03:11 better. Manis seems a bit more like
1:03:15 Mysterious Blackbox. And Manis also was
1:03:17 bought by Meta. So, if you wanna if you
1:03:21 want to support Zuckerberg, then then
1:03:24 Manis is your is your game. Um, some
1:03:27 people don't like that stuff, but um
1:03:30 anyway, five stages of AI adoption. The
1:03:32 first one's dismissal. The second one is
1:03:34 awe, right? The Kevin your first Kevin
1:03:37 Mallister moment. Wait, AI can do that.
1:03:40 The third stage is wonder and fear. The
1:03:42 fourth stage is augmented me. AI isn't
1:03:46 replacing me. It's extending me. And
1:03:48 then imagin Imagination Unleashed is
1:03:52 stage five. I don't think that the tools
1:03:56 are quite there for five to really
1:03:59 exist. Like I find myself, you know,
1:04:02 oscillating between two, three, and four
1:04:04 here. Like dismissal is definitely not
1:04:06 my thing. It never has been. But like,
1:04:09 you know, that that thing I did today
1:04:11 with with the SEO for my my company's
1:04:14 website, that was pretty mind-blowing.
1:04:16 the thing that Brandon did, like we've,
1:04:19 you know, Brandon and I are about as
1:04:20 heavy into this as you can be into this
1:04:22 and we're still blown away by this this
1:04:24 these tools on a pretty regular basis.
1:04:27 Um, I just don't think the tools are
1:04:29 quite at the point where we can just
1:04:30 have an idea and it's just executed and
1:04:33 powerfully in the world. Um, you still
1:04:36 have to have a lot of skills and and
1:04:38 moxy to to pull [ __ ] together. So, I
1:04:40 don't think we're quite the tech isn't
1:04:42 quite at five yet, but that's that's
1:04:44 where we're headed. Tik Tok question.
1:04:46 What's the main difference between Manis
1:04:47 and GenSpark? They're very very similar.
1:04:50 What what I've noticed is that what what
1:04:53 Gen Spark is doing better than Manis in
1:04:55 my opinion
1:04:57 is they've created discrete tools. In
1:04:59 fact, let me let me go actually we'll go
1:05:02 look at them together and we'll go back
1:05:04 to look at some slides for a second
1:05:07 here. But um so if I go to GenSpark,
1:05:14 let me see go to home.
1:05:20 So Genpark has all of these
1:05:23 um things along the bottom. If you go
1:05:25 new in GenSpark, it's got all these
1:05:28 tools down the side. So it's got its own
1:05:31 version of OpenClaw, which is expensive.
1:05:34 I I haven't played with that at all. Has
1:05:37 anyone else been accepted to be the
1:05:38 first wave tester for Google Disco? No.
1:05:43 Danielle, you're amazing. You get all
1:05:46 that stuff rolling. Super agent. It's
1:05:49 It's got slides. It's got Sheets. It's
1:05:52 got docs. It's got a develop a
1:05:54 developer. It's got AI designer. Um I
1:05:57 use the the AI designer is amazing. You
1:06:00 can create a uh like a creative brief in
1:06:04 chat GPT
1:06:06 and go to AI designer and tell it to
1:06:08 execute the creative brief and it'll go
1:06:10 research images and it'll come up with
1:06:12 ads. It's pretty amazing. I've demoed
1:06:14 that in here before. Photo Genius, Clip
1:06:16 Genius. You can give it a a YouTube
1:06:18 video and it will edit together a
1:06:20 supercut video for you. It's got chat.
1:06:22 So like GenSpark's got all these tools
1:06:25 and
1:06:26 the tools are combinations of other
1:06:30 tools that they've built. So the way
1:06:31 these agent things work is they've got
1:06:33 all these discrete tools that run. When
1:06:35 you give it a prompt here, we'll we'll
1:06:37 we'll do something here. Let me I'm
1:06:39 going to flip into GenSpark designer
1:06:41 because that's the one I've been using
1:06:42 the most lately. And so we're going to
1:06:44 come up with a product.
1:06:49 I think I don't know what I'm looking at
1:06:51 here.
1:06:57 Uh
1:06:58 coupon. Why is it not loading?
1:07:07 All right, that's okay. Whatever. I'm
1:07:09 going to say
1:07:12 I want to create
1:07:16 a poster
1:07:18 for
1:07:24 the great
1:07:29 repurpose.
1:07:33 Check out the great repurpose.com
1:07:40 for
1:07:42 what it's about.
1:07:49 look and feel
1:07:51 and um inspiration.
1:07:56 Then I want you to come up with
1:08:04 um a
1:08:06 copy strategy
1:08:09 that will inspire people
1:08:14 to want to find out their repurpose
1:08:23 profile
1:08:25 in a clever and interesting and
1:08:30 empowering way.
1:08:33 Okay, so I don't This is This is a
1:08:36 really shitty prompt source camp, but
1:08:39 Oh, it's not sharing again. Dang it.
1:08:42 It's okay. You were just watching me
1:08:43 type something slow and shitty. But I
1:08:46 want you to see what this does. What
1:08:49 these agents do is is pretty something.
1:08:52 I'm going to copy that prompt because it
1:08:54 looks like the site is crashing. Let me
1:08:58 me actually reload this
1:09:02 and go. There's your prompt.
1:09:06 Okay.
1:09:08 So, watch over here on the left. Watch
1:09:10 what this thing does.
1:09:19 So it says using tool I'm going to read
1:09:22 the website using tool parallel search
1:09:25 the great repurpose movement.
1:09:29 So so these little discrete tools these
1:09:31 little these little things that it's
1:09:33 doing sit underneath the hood of this
1:09:36 and whenever you do something it's this
1:09:38 chain of tools that execute that are all
1:09:41 specialized. Like at some point here,
1:09:43 you'll probably see it. Let's see. Think
1:09:47 the website crawler didn't work.
1:09:51 Let's see. I'd love to create an
1:09:52 inspiring poster. Since I couldn't read
1:09:54 the website directly, let me gather more
1:09:56 information.
1:09:58 What's the great repurpose about? I'm
1:10:01 excited.
1:10:02 Like, why could you not
1:10:05 Let's see. Um, why
1:10:10 why couldn't you see the website?
1:10:18 Try again.
1:10:35 I'm just now breaking out and settling
1:10:37 into a new version of my life. I feel so
1:10:39 behind. Here's the deal, Mary. Mary
1:10:41 Mary, like
1:10:43 I did, did I do a I wrote a piece on
1:10:46 this? I just wrote a piece on this on
1:10:48 LinkedIn. I have never felt more
1:10:50 clueless in my life than I feel right
1:10:53 now.
1:10:54 And it's not that I don't know how to do
1:10:56 [ __ ] in the existing tools. It's that
1:10:59 the existing tools are about to be
1:11:02 subsumed
1:11:03 with whatever is coming. Whatever is
1:11:06 coming is
1:11:09 oh now I can see the great repurpose
1:11:11 clearly. Okay. So now it could read it.
1:11:14 Now it's thinking. Now it's doing image
1:11:17 searches. So it's looking for poster
1:11:20 designs. So see how it's like checking
1:11:22 out all these poster source camp. Now
1:11:25 it's using a tool image search and then
1:11:27 it's like it's found websites and it's
1:11:29 going and looking at all these posters
1:11:31 and then it's got tools that look at
1:11:33 these graphics and learn from them,
1:11:35 right? And create descriptions from
1:11:37 them.
1:11:39 Perfect. Now I have all the context I
1:11:41 need. Let me develop some compelling
1:11:43 copy strategies using tool think.
1:11:46 Perfect. Now let me verify some
1:11:48 reference images and create compelling
1:11:49 poster designs for the great repurpose.
1:11:52 So, it's it's just this idea that you
1:11:55 give it one prompt and it goes off and
1:11:57 does all this other stuff. I feel like
1:11:59 we're in the pause in between the pause
1:12:02 and the hiccups. Yeah, exactly. Like
1:12:05 we've been hiccuping for three years and
1:12:08 it's kind of stopped and we're in this
1:12:10 mode where it's like, are we going to
1:12:12 hiccup again? We're going to hiccup
1:12:14 again.
1:12:18 It's It's crazy. Wow. Claude doesn't do
1:12:21 that.
1:12:22 Yeah, these these agentic tools are a
1:12:26 just they're a different beast. And like
1:12:28 these are not as powerful as the ones
1:12:31 that everyone is putting on their local
1:12:33 computers because those are all
1:12:35 personalized and have memory.
1:12:38 Um,
1:12:51 what did I come up with here? Strategy
1:12:54 one, the shift. Main headline. Something
1:12:57 shifted. You felt it. Your work changed.
1:12:59 The rules changed. You're still here.
1:13:02 What comes next? Call to action.
1:13:04 Discover where you are and what you're
1:13:06 building.
1:13:09 Which one are you?
1:13:13 The awakener, the catalyst, the
1:13:14 original, the compass. 10 types
1:13:16 navigating the same shift. Which one are
1:13:18 you? Seven questions. Your next step.
1:13:21 So, look. So, now it's making posters.
1:13:25 How cool is that, right? So, here's all
1:13:28 these poster and it's like this this
1:13:29 neverending sort of uh canvas of
1:13:33 different poster ideas.
1:13:54 Something shifted. You felt it. Your
1:13:55 work changed. The rules changed. Ah,
1:13:57 damn it.
1:14:08 So, there's one. We didn't ask for it.
1:14:11 It's here. The only way forward is
1:14:12 through. And you're not alone. The great
1:14:14 repurpose.com.
1:14:15 I don't know what's going on with my
1:14:17 machine. Tik Tok pin. Manis is my number
1:14:20 one tool. It's doing a lot of my
1:14:21 accounting job. Yeah, that's the thing.
1:14:24 Source camp. Um, I haven't used Manis
1:14:28 recently enough to to know if it's any
1:14:31 good. People that use Manis seem to love
1:14:34 it. And Manis is now owned by Meta. And
1:14:38 there's there's two things. You kept
1:14:40 your job but lost what made it yours.
1:14:42 The great repurpose names what you're
1:14:43 feeling. Find your purpose. Find your
1:14:45 path forward.
1:14:48 The awakener, the catalyst,
1:14:50 the original, the compass. 10 types
1:14:52 navigating the same shift. Which one are
1:14:54 you? Seven questions. Your next step.
1:14:57 Um, none of these posters use the look
1:15:04 and feel of the website.
1:15:10 Do a pass with new ideas
1:15:15 that use
1:15:19 the look and feel.
1:15:23 Um,
1:15:30 I keep trying to put together tutorials
1:15:32 but have no time. Oh, for Manis for what
1:15:34 Manis is up to. Yeah. I mean, what I'm
1:15:37 doing with uh with GenSpark is just
1:15:40 there's a couple of tools in here that
1:15:42 are really good that I just I keep going
1:15:44 back to like if I need to create a
1:15:46 thumbnail for my company or something
1:15:47 like that, I just do it. All right. This
1:15:51 went and looked at a bunch of wrong
1:15:52 images again.
1:15:55 Stop.
1:15:58 No. Look at the images on the great
1:16:05 repurpose.com.
1:16:17 I could use my accounting to figure out
1:16:20 my expenses.
1:16:27 Um Todd Waller, I mean, I'll tell you
1:16:31 what, you know, a a business a business
1:16:34 idea could be um you put together Wait,
1:16:38 where's it getting these images from?
1:16:48 Oh, there it found
1:16:51 I found an actual image from the
1:16:52 website. Let me analyze it to
1:16:54 understand. Look here, source camp. It's
1:16:56 using this tool understand images. So,
1:16:59 it's looking that at that image and
1:17:01 understanding it. Now, I think I see the
1:17:03 actual visual aesthetic of the great
1:17:05 repurpose. Let me create posters that
1:17:07 match this
1:17:08 muted tones and an atmospheric
1:17:10 photographic style. So, let's go see.
1:17:13 This should now spin up some new poster
1:17:16 designs.
1:17:22 Yeah, it doesn't quite get it, but we'll
1:17:24 see what it does. Oh, those are pretty
1:17:27 good. Those are in the neighborhood.
1:17:38 Um,
1:17:41 let's see.
1:17:53 Actually, here's an idea. source camp
1:17:55 with
1:18:02 Oh, the Okay, that's pretty good. Maybe
1:18:05 maybe this is something we designed for
1:18:06 the ambassador program. Um,
1:18:11 you could use GenSpark Designer.
1:18:15 So let's let's say source camp. Let's
1:18:18 say you find a group
1:18:20 in Dallas and it's got it's it's a good
1:18:23 social group. They're not AIcentric.
1:18:26 They might be business centric. They
1:18:27 might be CEOs. Whatever they might be.
1:18:29 It might be some sort of I don't know
1:18:31 sales networking like I like you need to
1:18:34 figure out who your who your customers
1:18:35 are and who your targets are and then
1:18:37 figure out the the places where those
1:18:39 those people hang out. You could then go
1:18:42 into GenSpark Designer.
1:18:46 This is kind of evil but cool.
1:18:50 And you could say, "Go look at the
1:18:52 website for this group. Go look at, you
1:18:55 know, do research on,
1:18:57 you know, who these who the kinds of
1:18:59 people are that show up at this group
1:19:02 based on what they say on their website.
1:19:06 get their look and feel from their
1:19:08 website and then have it make you
1:19:10 posters or social graphics or something
1:19:13 like that for some AI course that you
1:19:17 want to give their group like I'll help
1:19:19 you know I know your group's about X Y
1:19:21 and Z. I'll come in and show you how you
1:19:23 can use chat GPT to, you know, solve
1:19:27 this this and that problem that you guys
1:19:29 talk about all the time and send that to
1:19:32 like the founder of the group and say,
1:19:34 "Hey, you know, I'd love to come hang
1:19:36 out at the group. I'm going to do that
1:19:37 anyway, but I made this for you. Um,
1:19:40 this might be something fun for you." Or
1:19:42 may or maybe it's even just a I don't
1:19:44 know, like proactively just build
1:19:47 someone something for their group. Could
1:19:49 be could be something there.
1:19:51 might be too creepy, but I don't know.
1:19:58 Let's see. This This sub subline sucks.
1:20:02 This subhead sucks.
1:20:06 Um,
1:20:12 why not be direct?
1:20:17 Find your
1:20:19 repurpose
1:20:23 profile.
1:20:26 Unlock.
1:20:29 What to do next?
1:20:42 That's smart, Kyle. And those groups
1:20:43 would be happy to host things like that,
1:20:45 right? I'm thinking I'm thinking
1:20:47 something like that.
1:20:49 Um
1:20:53 Kyle, thank you so much for being my
1:20:55 career counselor tonight. Of course.
1:20:57 Listen, this is free advice. So, so you
1:21:00 know, take it for what it's worth. This
1:21:01 is all giant grain of salt. I like I'm
1:21:04 just I'm literally spitballing here. Um
1:21:06 just trying to show you things like as
1:21:08 I'm having ideas about what's going on
1:21:10 with with this uh
1:21:12 with this tool. It just
1:21:16 it it's doing most of the work, right?
1:21:19 Like
1:21:20 your ability this, you know, this kind
1:21:22 of I don't know if Jim Ross is still
1:21:24 here, but the idea that I just had for
1:21:26 you, Source Camp, and for anyone who
1:21:27 wants to play, this kind of falls into
1:21:30 the same category as when Jim Ross made
1:21:33 a song and sent it to a prospect that he
1:21:35 had met a few hours earlier and they
1:21:38 were like, "You wrote us a song, you're
1:21:39 hired." Right? like this kind of falls
1:21:42 in that category where because these
1:21:44 things are good enough to go off and do
1:21:46 their own research and then actually
1:21:48 come up with concepts and execute the
1:21:50 concepts.
1:21:52 I don't know, you could probably come up
1:21:54 with a a pre-structured prompt that that
1:21:58 allows you to just very very quickly
1:22:02 give things away to people. You know, we
1:22:04 were talking earlier about do I give
1:22:06 away an hour of consulting and then
1:22:08 start to talk about it. Maybe what you
1:22:10 do is you go beyond that. Rather than
1:22:12 saying, "I'm gonna give you an hour of
1:22:14 nebulous consulting." You just basically
1:22:17 say, "Hey, I saw your thing. I was
1:22:20 thinking about it. I put a little, you
1:22:23 know, I put some of my thoughts together
1:22:25 and I created this for you. You're
1:22:26 welcome to have it, but here's my ask. I
1:22:30 would love to talk to you about, you
1:22:32 know, why I did this and what your
1:22:33 response to it is or something like
1:22:34 that.
1:22:42 ladies groups, but I don't know any
1:22:44 ladies.
1:22:50 10 types find. Wait,
1:22:53 wait, hang on. The sub head that sucked
1:23:04 was
1:23:06 10 types
1:23:10 navigating
1:23:13 the same shift.
1:23:17 No one knows what that means.
1:23:26 Maybe
1:23:29 let's see something here.
1:23:34 Something [ __ ] Your work changed. The
1:23:36 rules changed.
1:23:44 Maybe
1:23:46 your work changed.
1:23:50 The rules changed.
1:23:58 Um,
1:24:04 what are you supposed to do?
1:24:14 Screen share. Yes. What you said,
1:24:33 great ideas. I always say AI is show and
1:24:35 tell. It's good to have tangible demo.
1:24:37 Yeah. Yeah. If like especially if you
1:24:40 could get a workflow where you just it
1:24:42 it becomes trivial for you to do this
1:24:44 like like
1:24:47 you know
1:24:49 if you could produce something for
1:24:51 someone in less time than it takes you
1:24:53 to book a meeting with them. That could
1:24:56 be interesting. Your work changed the
1:24:58 rules changed. What are you supposed to
1:25:00 do? Find your repurposed pro profile.
1:25:03 Unlock what to do next. So this is good.
1:25:05 Let's just let's just do something here.
1:25:10 Um, I'm going to say,
1:25:13 um, I don't like this image.
1:25:19 Um, I want it to be a woman
1:25:24 and
1:25:26 the photo should
1:25:31 be more ethereal and
1:25:36 have
1:25:42 greenish
1:25:46 tints like the great
1:25:51 repurpose
1:25:55 website.
1:25:57 We'll see what it comes up with here.
1:26:02 Truth Tuesday.
1:26:07 If I can get this to make a poster that
1:26:09 doesn't suck, I'm just going to post it.
1:26:48 Your work changed. The rules change.
1:26:50 What are you supposed to do? Find your
1:26:52 repurpose profile. Unlock what to do
1:26:53 next. The greatrepurpose.com.
1:26:57 That's pretty cool. You guys like that?
1:27:00 Should I post that
1:27:03 or should we should we have her have her
1:27:05 eyes open?
1:27:08 This is good.
1:27:11 Let's have her eyes open and looking
1:27:17 directly into the camera
1:27:21 hauntingly.
1:27:24 She should have green eyes
1:27:29 cuz it's green. Truth Tuesday. Yes, we
1:27:32 should. We Yes, we should share this.
1:27:34 Okay. All right. Um
1:27:38 but anyway, I mean, isn't this kind of
1:27:40 remarkable? Like like you're ending up
1:27:42 with,
1:27:45 you know, things that are
1:27:51 are they great? They're not great, but
1:27:54 like the the the speed with which you
1:27:57 can
1:27:59 just go from nothing to like something
1:28:02 usable
1:28:05 is amazing. And so you could iterate and
1:28:07 you could do proactive work that no
1:28:09 one's going to expect.
1:28:15 Okay, those eyes are a little too green.
1:28:17 Okay. Um those eyes are too green.
1:28:25 and look fake.
1:28:31 Desaturate them
1:28:35 and make them look more natural.
1:28:44 Those are some creepy ass eyes.
1:28:50 Like some bad contact lenses.
1:29:02 incremental steps. All right. Hopefully
1:29:04 this one doesn't suck. We can put this
1:29:05 out in the world.
1:29:22 Show this poster as a real world mockup.
1:29:24 No. Create three new P. Yeah, that's
1:29:28 good. All right, that's better.
1:29:31 Right, this is good. Export PNG.
1:29:36 We'll go look at it
1:29:42 and let's just make sure that we've got
1:29:50 the awakener, the catalyst, the
1:29:52 original, the compass. Your work
1:29:53 changed, the rules change. What are you
1:29:55 supposed to do? Find your repurpose
1:29:57 profile. Unlock what to do next. The
1:29:59 greatrepurpose.com.
1:30:01 Kind of cool. Yeah. Worth putting out
1:30:04 there.
1:30:10 Oops.
1:30:24 Well, we're going to we're going to
1:30:26 share it. We're going to share it.
1:30:48 God damn it.
1:31:08 All right, there it is. Do me a favor.
1:31:10 Go to X, go to my profile, Kyle Shannon,
1:31:16 find this tweet, comment on it, quote,
1:31:19 tweet it, whatever the [ __ ] you call
1:31:21 that stuff anymore. I'm going to go put
1:31:22 it on LinkedIn as well.
1:31:44 I mentioned it at the beginning a little
1:31:46 bit.
1:31:48 Um, the great repurpus.com
1:32:05 All
1:32:18 right. And I just did a post over there
1:32:20 on
1:32:25 That's a cool poster. The eyes. Nice.
1:32:31 I got you so trained, Kelly. So good.
1:32:37 Good comments. Good comments.
1:32:42 Um, where are we going? We're going back
1:32:45 here. Did Oh, let's see. Yeah, there's
1:32:47 Kelly Cam. Cool poster. The eyes. Let me
1:32:49 give that a heart. That's good. Yeah, go
1:32:53 jump in there. Share this [ __ ]
1:32:57 All right.
1:33:02 You know, it's funny. Let me let me um
1:33:06 let me pop out of here. So, a couple of
1:33:09 things. Tomorrow night, I'll talk about
1:33:13 I'll show you some of the new slides
1:33:16 that I did for my talk. I've got another
1:33:17 talk tomorrow where I'm talking about
1:33:19 Sydney to the themed entertainment
1:33:21 association. So, basically an audience
1:33:23 of theme park designers, many of whom
1:33:25 are very scared about AI. And I'm going
1:33:28 to be dropping my uh my AI musical um
1:33:33 where I used AI tools to, you know, as
1:33:36 collaboration partner with along with my
1:33:38 writing partner.
1:33:40 So, we're going to put that out in the
1:33:41 world tomorrow. Um and then I've got
1:33:45 an event in Washington DC the following
1:33:48 week, next week, and then an innovation
1:33:52 event in Boston the same week. and then
1:33:54 I speak at Social Media Marketing World
1:33:58 in Anaheim on the following week. So, I
1:34:02 am I am busy. The next two weeks, I
1:34:06 mean, this week will be a normal week
1:34:08 here, but the next two weeks are going
1:34:09 to be janky at best and then we're going
1:34:12 to start the new format at the beginning
1:34:13 of May. So, I will do as many of these
1:34:16 as I can while I'm traveling, but but
1:34:18 there's there's a lot going on. my my
1:34:22 itinerary for these trips is crazy. It's
1:34:26 like crazy booked. So,
1:34:29 um I also made a job vibe app a few
1:34:32 months ago. It's HTML demo at this
1:34:34 point. Oh, that's right, Silverf Fox.
1:34:38 Yeah, yeah, yeah.
1:34:41 Yeah, that might be something. You know,
1:34:42 Silverf Fox, we we we might
1:34:46 we we've got a great repurpose
1:34:50 section in the uh in the AI salon.
1:34:55 Maybe we put together a resources page
1:34:58 um that that's got some curated stuff on
1:35:01 it. So,
1:35:03 I don't know. There might be something
1:35:05 something to play with there.
1:35:10 I'm sleepy. I'm too sleepy to think
1:35:12 about it right now, but I think that's
1:35:13 kind of an interesting idea. Wow, you're
1:35:16 blowing up, Kyle. All All your hard work
1:35:17 is paying off
1:35:21 cuz I tell people to go post my stuff.
1:35:27 Oh, you mean all the speaking gigs? No,
1:35:29 I I am I've been putting myself out
1:35:31 there a bit more. I did um I did the the
1:35:34 podcast with Michael Stellner
1:35:37 back in December or January, and that
1:35:40 went well. And then he said he had this
1:35:42 thing coming up and a slot opened up at
1:35:45 Social Media Marketing World. I'm really
1:35:47 excited about it. I got I I I put
1:35:49 together some new slides for that. I've
1:35:52 I've been on an intellectual property
1:35:54 tear of late. Um because I This is an
1:35:58 interesting thing because I'm feeling
1:36:00 totally clueless about AI.
1:36:03 where I'm kind of living is if if all of
1:36:06 this AI stuff gets good enough that it's
1:36:08 going to change everything. What's that
1:36:11 going to look like? I've been sort of
1:36:12 living in the future. And so I'm putting
1:36:14 together all these models about how we
1:36:16 think about AI and how you use AI and
1:36:18 what the world's going to look like. And
1:36:21 as I'm putting those things out there,
1:36:22 people are really resonating with them.
1:36:24 So we'll see.
1:36:27 All right. All right. Good people.
1:36:29 That's fantastic. Okay. Okay. So,
1:36:33 tomorrow I'll show you some of the new
1:36:34 slides. I gave at the talk last night at
1:36:36 the Rocky Mountain AI interest group. It
1:36:38 was a it was a an event on storytelling
1:36:41 and AI. Um, my session went over really
1:36:44 well. Um, which is cool. That's always
1:36:47 nice.
1:36:48 It sucks when you tank it. It's nice
1:36:51 when you say words and they land. Um, so
1:36:54 that happened. Um, and then yeah, we'll
1:36:57 talk about all this other stuff.
1:36:58 Visionary. I don't know if I'm a
1:37:00 visionary. I am a
1:37:04 I have this weird thing where when when
1:37:07 something's changing, I have to
1:37:09 understand it. And things are changing
1:37:12 so much like it's it's ununderstandable
1:37:14 right now. We're we're literally living
1:37:17 in a time where like I have spent 60
1:37:20 years of my life perfecting this idea of
1:37:22 being able to see a little bit of stuff
1:37:24 and kind of knowing what the future
1:37:25 looks like. I don't have a [ __ ] clue
1:37:28 right now. I feel I feel
1:37:32 clueless,
1:37:34 helpless, useless.
1:37:38 And that just means I think the change
1:37:40 is going to be big.
1:37:42 I just think it's going to be big. So
1:37:44 anyway,
1:37:46 um Groovy, that's it. So today's
1:37:50 Tuesday, tomorrow's Wednesday.
1:37:51 Wednesday's a normal night. We'll see
1:37:53 you at 8:00 tomorrow. Um,
1:37:57 and yeah, I think that's all.
1:38:00 I think that's everything.
1:38:03 Oh, tomorrow the AI readiness project
1:38:06 podcast. The guest is Sumin Cho, who's a
1:38:09 good friend of mine uh from agency.com
1:38:12 days. He runs uh an agency called Schema
1:38:16 Design. They're doing all sorts of
1:38:18 really cool interface stuff using
1:38:20 generative AI. Um, so that's going to be
1:38:22 a fascinating conversation. And then
1:38:24 I've got the themed entertainment
1:38:27 association talk right after that
1:38:29 tomorrow and then I'll be here at 8
1:38:31 o'clock. So it's going to be a busy
1:38:32 night. Again, thank you for all the
1:38:34 ideas. I'll be be listening to the show
1:38:36 a few times. Yeah, I vomited a bunch of
1:38:38 stuff out there. There's probably 10
1:38:40 ideas in there. Two or three of them
1:38:42 might be okay. So So yeah, sift sift
1:38:45 through the garbage and you'll find some
1:38:48 goodies.
1:38:50 Todd Waller, great night. Thank you very
1:38:52 much. I appreciate that. Um, cool. I'm
1:38:56 out. You guys have a really good one.
1:38:57 All right.