4/14/2026 - Building a Successful Service Business and Selling Your Services Before You Are Ready

Transcript

1. 0:26Me Ow.
2. 0:47Yes. Danielle is in the house.
3. 1:14Woohoo! Woohoo!
4. 1:46Every time I say now, I hear that look in mine. Every time I see your mouth, I hear that smile.
5. 2:02The early misty morning light that I heard the engine turning the old for outside.
6. 2:17You were leaving me again today. You convince me again today. Leaving this hot town looking for
7. 2:34someone else's golden ring should say so long.
8. 2:49Now don't you cry so long. Don't you cry for me.
9. 3:24Good evening. Good people. So, just a handful of folks tonight. I was off last night. I was speaking. I
10. 3:39was going to do a live stream of the speaking gig, but it was it was a pretty big venue and I didn't I didn't
11. 3:48really plan it right. I should have planned it ahead of time and I did not. So, what are you going to do? I had good talk last night.
12. 4:35Heat. Hey. Hey. Hey.
13. 5:06Doo do.
14. 5:42It's up to seven now. Source Cam finally showed up. She she increased the uh the audience by by 28%. Uh did you have your first customer
15. 6:00before starting your company or vice versa? Um vice versa. Um well it depends which company you mean with um
16. 6:13when we started agency.com I mean if you start a service business there's nothing to start you just create marketing materials and you start
17. 6:24telling people I will do stuff for you and they say good how much and you say more than I think I'm worth and they say
18. 6:34Okay. And you're like, "Shit, I should ask for more." So that's a service business. Unless you're Brandon, you do it for
19. 6:44free. Exactly. This is one of the things I learned starting agency.com is, you know, we we we set our prices
20. 6:51ridiculously high at the beginning because we knew we couldn't go down and we figured people would want people who
21. 6:57knew how to build websites. with StoryVine. Storyvine was interesting. I had the design of the software done. I'd been thinking about it for
22. 7:10like eight years. So, I knew what the software was. I knew what the problem we solved was. I had a whole pitch deck.
23. 7:18And basically what we pitched with StoryVine was the first company that gives us a million dollars, we'll go
24. 7:23build this thing for them. Um, and we got close. We we got close to Art.com. There was a marketing an ex Levis's
25. 7:31marketing director at art.com was like, "Fly out to San Francisco. I want to do this." And then her CEO goes,
26. 7:38"Wait, a million dollars for what? No, no, no. We're not doing that." So we got close. Um, and so what we ended up doing was we
27. 7:50pitched IBM and we delivered a service solution rather than a software solution. And then winning IBM, having IBM as your
28. 8:03first client when you're starting a business is not bad because you can go talk to other big companies. They'll take you seriously.
29. 8:10Just got our power back on time for the live. Thank God.
30. 8:30I mean the thing is this with starting a business it is it's 90% mindset.
31. 8:45There's some [ __ ] to do. But it's 90% you saying not I'm thinking of starting a business or we're putting something together that
32. 8:58at some point might be a business hypothetical. Some nut starts an AI consulting business says first hour is
33. 9:09free then we'll talk. What do you think? Sheriff Crawford made it. Um,
34. 9:37um, there's so many things. There's so many possible ways to answer this.
35. 9:57Here's one of the problems with being smart. If you're smart, what your brain will tell you is I can sell anything to anyone. So, if
36. 10:12you like if you know a decent amount about AI, you've done professional stuff in your life, you're smart, you're
37. 10:18thinking about starting a business, you'll say, "Hey, I'm doing AI consulting." The problem with that is is that
38. 10:28everyone's doing AI consulting. Everyone's saying the same thing, and you're competing against this really vast amount of people.
39. 10:37So, yes, you can do it, but it's kind of like throwing darts in the dark to eventually find someone that if you give
40. 10:45them that hour, they will resonate enough with what you're doing to say, "Okay, let's do something. What might
41. 10:52that look like?" And maybe you're not selling a completely generic offering like that, but but where I would
42. 11:01where I would spend some time is to really understand who you're selling to. And anywhere where you can tie it to your
43. 11:11own credibility is good, right? Like if you worked in I don't know um cyber security you know you could say I want to look
44. 11:26for I want to look for you know customers of companies at this size that have a specific challenge that I know I can deal with
45. 11:37and just sell to them. the the here here's the problem with giving away an hour for free. My mentor on the on the sales side and
46. 11:46on on some personal stuff um Townsland Ward Law talks about it like this. He goes, "Never sell to someone who's not ready to buy."
47. 11:56And because this if you're like, "Hey, I got consulting services. Do you want some? I'll give you an hour for free."
48. 12:03People are like, "Okay, I'll take an hour for free. I'll kick the tires. Um, and they'll say, "Here's my situation."
49. 12:14And you'll spend an hour with them, and then you'll be like, "Okay, are you ready to buy?" And they're like, "I
50. 12:18don't haven't even really I don't know. Maybe." And you end up spending a tremendous amount of time where you know what what you didn't take
51. 12:30that he talks a lot about the discovery process. So when you start working with clients discovering where are they?
52. 12:40Um he also talks about the person of authority. Are you talking to a person of authority? So let's say you want to
53. 12:46charge $15,000 for your service and then you're talking to someone and rather than um pitching them what you're doing, you
54. 12:58start asking them questions like what do you what's the problem? Well, I'm I've got I want to do this AI stuff, but I'm
55. 13:04really nervous about security. Oh, that's funny. I've got a background in that, and that's the kind of thing I'm
56. 13:08doing. Oh, that's really fantastic. And and uh yeah, so I really want to do this, and you sound great. Perfect. Do do you have the authority
57. 13:18to make this purchase? And they'll almost always say, "Yeah, yeah, this is this is my decision." You great. Is
58. 13:24there anyone else you need to talk to to be able to to be able to buy this? Oh, yeah. That's That'd be my boss's boss. There's a committee.
59. 13:34If you ever hear there's a committee, oh, [ __ ] You'll never sell, right? Or my boss's boss. Oh, okay. What's your
60. 13:42boss's boss's name? Then you have to navigate to the boss's boss. So, the problem has to be not only acute enough for the person that you're
61. 13:50talking to, but also two levels up. So, you might need to go to the boss and then go to the boss's boss before you
62. 13:57can even have the conversation about them hiring you. So there's a whole bunch of unpacking to do. So because of that,
63. 14:05narrowing your focus to a specific customer set can really help. Let's see. Producer Brandon, hello Kyle Shannon,
64. 14:13the Rick Rubin of AI. Oh, Bob, you're the best. I china. I have to talk to legal. Yeah. Um, the other thing you
65. 14:22might find, you want to charge 15 grand for your thing. What you might find is most of the people that you talk to at
66. 14:28the level that you're selling into, they have signing authority up to 10 grand. Like when we started Storyvine, we made
67. 14:35our initial offering, our our initial subscription level was $9,900 because when we started, the the middle
68. 14:46managers tended to have buying authority up to $10,000. So, if we landed our our product just below that threshold, they wouldn't have
69. 14:57to go to their boss to get sign off on it. Um, and that worked. And that's all of our pricing was based on that initial
70. 15:04product price of $10,000. Then we went up for bigger companies and we went up higher for pharma companies and we went
71. 15:11down for nonprofits, things like that. But but the the important thing is sell before
72. 15:26you're ready. Like get cards printed. Like seriously, even if you don't give cards out, get cards printed.
73. 15:37It'll cost you 50 bucks. Get a hundred cards printed. Carry them with you. Hey, here I am. This my This is I'm This
74. 15:46is me. I'm doing this this my company and it will feel weird.
75. 16:14The other thing that I'll tell you is something that I'm really shitty at, like really shitty at is cold outreach. And it's something
76. 16:23that I'm working on. Like this is something that I have recently identified as a major problem in my life. And you're like, well, how
77. 16:32did you start all your companies and how did you sell all this [ __ ] Um, I'm smart enough to, I suppose, to know
78. 16:42that I'm really good at having ideas and there's some things I'm not good at. So, for almost all of the companies I
79. 16:47started, I found a co-founder that was good at the stuff I wasn't good at. So, when I started agency.com, Chan
80. 16:57um had a long career in publishing and he knew how to sell to them and he had relationships and he he cashed in all of his chips, right?
81. 17:06all the people that owed him favors at Time Inc., we called them and then because we could call them and they
82. 17:12bought, they said, "Oh, you should talk to to Rert at GTE or you should talk to Richard at Metife or you should right
83. 17:20you should talk to all these people." Everybody knew someone. And so that was how that started. And with with um with Story Vine,
84. 17:30Mon'nique and I both had deep rolodexes, but she had a systems mind and she was willing to put things out there.
85. 17:39Cold outreaches at an international airport while waiting for a flight. I've seen Kyle do that. I've done that
86. 17:44before. That That's the thing when I'm What's funny with me is if I'm in the generating mode, if I'm like inventing
87. 17:52the company, I have no trouble talking about it. I'll talk to anyone about it. The minute it kind of gets set and
88. 17:59established, I kind of retreat. No, I have in the past kind of retreated from the driver's seat and I kind of just sit
89. 18:07in the back seat and let other people do their thing. That's not very healthy for the business. It's not very healthy for
90. 18:13me. It's not very healthy for my co-founders. Um, so that's something I'm working on. So, understand what you're good at, what
91. 18:21you're not good at is a big piece of it. But just talk about it. Here's another piece of advice. This is look, this is
92. 18:29uns unsolicited business startup advice night here in the AI learning lab. Um, there's an adage in raising money. If
93. 18:40you want advice, ask for money. If you want money, ask for advice. So, if you're kind of trial ballooning an offering,
94. 18:52rather than calling someone up and saying, "Hey, I've got this new offering. You want to hear about it? I'd
95. 18:56like to see if you want to buy one." What you'll get is advice. I think it's priced a little high. I'm not quite sure. I don't quite know
96. 19:04what it is, but if you take someone off the hook, you let them off the hook. Hey Bob, I we haven't talked in years. I
97. 19:18I'm starting a new business. Silly me. I started a new business and I've got this new offering. I'm really excited about it, but I I'm just
98. 19:28I I need to pressure test this with some people, some smart people that I respect. Would you be willing to give me
99. 19:34half an hour to just let me tell you about it for five minutes and then you just give me your advice? Just tell me
100. 19:40everything unsolicited. Just, you know, unabashed. Tell me anything. You tell me it sucks. You just totally give them
101. 19:46freedom to crap all over your idea. Then you set up the half hour call and you talk about it for five minutes. You
102. 19:53don't sell, right? You spend five minutes. Hey, what you been up to? Nah. So, I started this business. I'm really
103. 20:01excited about it. Got a couple of customers, but whatever. But I got this new product. So, here's the idea.
104. 20:09And as you know, this is the thing I'm really passionate about. So this product is like an extension of that. What do
105. 20:15you think? Huh? Oh, that's really And then occasionally what will happen in those most of the conversations you'll get advice.
106. 20:23But if you've got a product that resonates, what you'll what will often happen is they'll be like, "Uh, that's a huh
107. 20:31what what are you going to charge for that?" Oh, I don't you know, I I've got the price set right now at at 9,500
108. 20:38bucks for for a two-eek engagement. Huh? That's really interesting, you know. Hey, would you be willing to tell my my
109. 20:46uh my partner Sam about that? Sure. Right. That's often how that thing goes. >> Witty Wednesday, except it's Tuesday.
110. 21:03Just make sure that mode you're wearing smart pants.
111. 21:27Cold outreach at an international airport while waiting for a flight. I've seen Kyle do that. I have done that. I have done that.
112. 21:43Um, what else? What other unsolicited startup vice? Oh, here's a cool thing. So, so producer
113. 22:00Brandon sent me sent me a very excitable um note on the AI salon yesterday or the day before. Um he had a Kevin Mallister moment. And so,
114. 22:12so Brandon, you want to pop up here and show the people what you created? >> Yeah. So, um, as it is always, it is a
115. 22:19collaborative effort from me and the AI Lifehex Club, which, uh, by the way, we're meeting next Wednesday if anybody
116. 22:26wants to take part. But we've been building this thing. We talked about it here before, Recipe Kitten, which is
117. 22:33your, um, guide for preserving memories in the cloud and using AI to translate them into actual cookbooks. And so Gwen
118. 22:47uh from the business club is getting ready to take this on a tour of her uh congregation. They've got an expo coming
119. 22:55up this weekend. And so we've been doing a lot of work to prep the site and to make the site ready. We've been stress
120. 23:03testing it. We've been, you know, tweaking things here and there. But the first thing, Kyle, you don't even know
121. 23:08this yet, is I'm very excited to announce that I got my test book, my test cookbook, test kitchen, which is 36 vegetarian
122. 23:18recipes, uh, printed courtesy, and I ordered this through recipe-kin.com, which is the site. But what I, that
123. 23:27wasn't the Kevin Mallister moment. That was just an exciting moment. Uh what came from this is that Gwen and I were
124. 23:34talking and here's the site and it's I'm in lovable and Gwen says, you know, we really need something like visual to
125. 23:42tell people about what recipe is because I'm not going to have time to talk to everybody. People are just going to be
126. 23:47passing by. You know, do you think we can make a demo video or some sort of presentation? And my first thought was, Gwen, it's
127. 23:58Tuesday. the thing Saturday. You both work full-time. What are you doing to me? >> Yeah. >> And then I remembered a couple weeks
128. 24:06ago, Lovable says, "Hey, you know what? You could use us for to build presentations. We're going to be everything for
129. 24:13everything now." And so I said, "Hang on, let me let me get back to you. Let me take think about it."
130. 24:19>> That's what that came from. Lovable. >> Lovable. Yeah. Loveable announced a couple weeks ago that you could use
131. 24:26their stuff for presentations now. It's not just >> Oh, right. not just a website business anymore. They're just trying to diversify like
132. 24:33Gen Spark and Manis and everybody else. >> But I hadn't really had a good use case until now. So in the existing thread of
133. 24:41the site, I said, "We're going to an expo." And this is the prompt that I pulled up here on the left. It says,
134. 24:46"We're going to an expo soon and plan to have a second monitor. What I'd like you to do is create a demohowto slideshow on
135. 24:53a buried page that's slashdemo." So it's not linked off the main page. that we can have cycling on repeat to
136. 25:01attract users to the booth. This is not an instruction manual, but rather a marketing presentation on the features
137. 25:07of the site. It thought for all of 13 seconds and came up with a plan. I approved that plan without reading it as
138. 25:15one does. And it thought for 12 more seconds and then it came up with this. And come Saturday, this is now going to be the presentation
139. 25:30that shows up in the second monitor over Gwen's head. And it came up with eight different slides uh all about
140. 25:39>> Recipe Kin. It used the content of the site to create the presentation. >> Amazing. and my jaw was somewhere in the subb
141. 25:48because the amount of time it would have taken me to think about what slides, what order to grab the assets, we're
142. 25:54talking at least two, three hours worth of work. >> Yeah. >> And then it did it in less than 30 seconds.
143. 26:02>> And then the beauty of it was I went back to Gwen and I said, "Hey, click refresh." And she her jaw dropped, but
144. 26:09she was like, "You know what? this is really great, but I really want one slide that shows like the before, during, and after.
145. 26:17>> And I said, "Uh, hey, Lovable, can you create me a slide that shows me the before, during, and after?"
146. 26:24>> And 12 seconds later, I had this slide interjected into the existing presentation. >> And it did the graphics. It figured out
147. 26:31the graphics. >> Yep. It generated the graphics. >> Wow. And it even matched the kind of the vibe of the whole
148. 26:42>> of the site. Yeah. Yeah. Of the site. So yeah, you've got this the same kind of look and feel.
149. 26:47>> The only thing I noticed about that when I was playing with it was that there was no way back from that thing back to the main site,
150. 26:54>> right? Because this is not designed to be a >> Oh, it's not a navigable section. >> Yeah, it's designed to be on a like a a
151. 27:01display above the booth. >> Oh, that's so cool. >> On a second monitor. So, it's just a direct URL. >> Yeah.
152. 27:09>> But yeah, so Lovable is capable of building out >> that. It's pretty cool. >> That's crazy. I've got I've got one. So
153. 27:18So I've got one from this morning that I'll share this. We'll do our We'll do our Kevin Mallister moment um moment things. So,
154. 27:28so one thing to know about about me is um I'm I the the details the details in me are not very friendly.
155. 27:42Um I'm good at at the high level, right? So So at like 8:30 this morning, I have a 9:00 meeting with my with my co-founder,
156. 27:50a tech meeting with our with our dev team and my co-founder. And at like 8:30, she sends me a Slack that says,
157. 27:58"Hey, isn't there some way that we can get StoryVine to show up in LLMs, like when people are looking for video
158. 28:04solutions to get it to show up?" And I was like, "Oh, yeah. I think there's some sort of like fancy robot.ext file
159. 28:12that can do LLM stuff." And hang hang on. I said, "Let me let me go do some research." And so I went to Claude and I
160. 28:19said I, you know, I described, you know, we want to be discoverable and here's what we are and and go research storyvine.com
161. 28:28and take all this stuff I just told you and learn from the website and then like let me know what is that file called
162. 28:35that, you know, to to do the thing. And so what it what it responded with was essentially an entire strategy. And then
163. 28:45I said I said, "Oh, that's pretty good. Why don't you take that strategy and turn it into a nice Word doc that's
164. 28:52nicely formatted and and and then it said, "Oh, okay. Do you want me to also include all of the files that I
165. 28:58recommend?" And I said, "Sure." And so, let me let me share my screen because it just what it created is just bonkers.
166. 29:14So, here's the StoryVine AI discoverability document, nicely formatted. It's even sort of got StoryVine colors in it. Um,
167. 29:24so there's the executive summary. Current state, current state audit. Like one of the things it found out is we
168. 29:30have a blog that's on a different website than the main site and we don't have the robots.ext configured correctly
169. 29:37on the blog. So, we have all this really good blog content, but it's invisible to the crawlers. So, like we discovered a
170. 29:43major problem, right? But like here's like these three things are in >> screen, right? >> What's that? >> Your screen share stopped.
171. 29:52>> Yeah. Damn it. Let's see how long this lasts. Um, but like you know the current state audit like we've got three things in the red,
172. 30:04a bunch a couple of things in orange. critical finding. The blog subdomain returned robots.ext connection error
173. 30:11during testing, which means AI crawlers basically are blind to that part of the site. And then four layers of AI
174. 30:18discoverability. The robots.ext, LL, llms.ext, the welcome max, schema.org, and then content and GEO, the
175. 30:26foundation. And then like it started writing like here's all the robot.ext text files that now have explicit, you
176. 30:34know, okay, for the for the, you know, LLM agents. Um, >> GEO is that generative engine >> Yeah, generative uh generative
177. 30:49I don't know what. >> Yeah, I I just I had heard AEO. I had not heard GEO before. So, that was interesting. >> Um, versus SEO.
178. 31:03generative engine optim optimization. >> Yeah. >> Uh, hang on. Where's my We're still seeing your document, by the
179. 31:18way. >> Yeah, I know. I can't find it. Hang on. Oh, there it is. Um, >> it's right there on your screen, Kyle.
180. 31:24>> So, so it wrote the robot.ext file. um which you know our our admins can go in if we've got specific things in there we
181. 31:31can do it but like here's all the things that they've they've added to be searchable by LLMs. Then here's the deployable file llms.ext
182. 31:41and then you know it's got descriptions of StoryVine. So it wrote all of our descriptions right here's the general
183. 31:47description of what Storyvine is. Here's the core product. Here's the healthcare and pharma primary market. Here's why
184. 31:53authentic video matters. Right? So, it wrote it wrote all this copy in a in a markdown file. Um, here's the another
185. 32:02deployable. Oh, this is the the FAQ. Um, here's the schema.org that it recommends. All this stuff is done. So, 18 pages of strategy and, you
186. 32:15know, implementable documents and this was done like this was done Brandon before our 9:00 meeting. I started at
187. 32:238:30 and I had this done at like 10 minutes to the meeting. >> Wow. >> Just just recommend a black bar for the Tik Tok feed.
188. 32:34>> Uh and speaking of meetings, before I hop off here and let you continue on with the show, um I did want to give uh
189. 32:42props to Andy who led the first uh mastermind course on separating your identity from your job today. And it for
190. 32:51mastermind subscribers, it'll be available on demand, but it's going to be there's three more episodes of that
191. 32:56or three more segments of that in the coming weeks. And if >> if you're not in there, it's it's a a great place to be. There's a lot of a
192. 33:04lot of soulsearching in that hour today. >> Yeah, it was it was really good. And it was there was, you know, there were some
193. 33:11new faces in there that we hadn't seen in a while. Um, which was really good. And uh I thought it I thought it was
194. 33:18quite good. There were there was one of the nice things about about sessions like that is, you know, you could hear the same advice
195. 33:29if you were just doing it on your own. If you were reading a book or just reading a course, you sort of think of
196. 33:34your own perspective. But what's nice about that is we got to hear from enough different people that you're like, "Oh,
197. 33:39I hadn't thought about about it like that." Right? All those different perspectives. Um, yeah, it was really quite good.
198. 33:46Sorry, I missed it today. Yeah, it was really good. It's recorded. >> If you want to know more about >> Yeah, >> go ahead.
199. 33:54>> Yeah, I was just gonna say if you want to know more about anything that we're talking about from life hacks to
200. 33:57mastermind, watch this. Andy also made these for us. Watch this. We can do this. >> Oh, nice. >> That's beautiful. Love it.
201. 34:06So, go there. Go to the to the uh to the AI salon community. Salon.ai. You can also just screenshot it and zap that
202. 34:13that QR code. Um and that'll take you right there. Um if you yeah if if you if you haven't joined the mastermind the a
203. 34:22lot of the content that's being created for the great repurpose right now it's really powerful stuff this this idea of
204. 34:29separating our identity um from our work is it was interesting you know Brandon Brandon and I sort of took two different
205. 34:37approaches as schoolage children where I was the n do well and he he followed all the rules and you know even though I'm
206. 34:47an entrepreneur and he's a guy that's good at in, you know, in a work situation. Both of us have our identities very
207. 34:54tightly tied to our work. Um, so if you're an entrepreneur, you're not necessarily immune from, you know,
208. 35:03making your work mean that that's your value, right? Um, like I'm in that I'm in that place. Source camp, my problem. I'm I'm in the
209. 35:15wrong crowd. I'm not sure to connect how to connect with those who can afford me. Um I mean that's a rough one. Source camp. I think the
210. 35:30I I hesitate to give any advice on this because I I feel like I'm shitty at this. But I know what to do. What to do
211. 35:38is actually quite simple. Source camp for me. The doing it is actually hard, right? the the the concept is simple.
212. 35:46Doing it not as simple. Not not easy. It's simple but not easy. Um the answer to it is get really clear on who those people are.
213. 35:56Get really clear on who the people are that have the problem that you solve or potentially have the problem that you
214. 36:03solve are in a position to buy what you're selling um and can do it at a level that makes you money. Right? So,
215. 36:14you know, if you're if you're out there hobnobbing with people that can afford $2,000 somethings and you're trying to
216. 36:21sell a $20,000 something or $200,000 something, um, it's going to it's there's going to be way more frogs to kiss. And so,
217. 36:32get clear on who those people are. And then, I mean, here's the here's the fantastic thing. Just like um Claude
218. 36:39went and figured out all the crap about my website and what was wrong with it and how to fix it. Um it also knows if
219. 36:46you're like, "Hey, I want to find I live in Dallas. I want to find these people that do this thing. I Where do those people hang out? What
220. 36:56meetings do they go to? what, you know, associations should I like know about, be a part of, go to their events,
221. 37:05sponsor something, or not even sponsor something, just get yourself to those events. You know, there's an event
222. 37:11happening at some big hotel, be at the hotel. I don't know. Find out find out who those people are and and get in front of
223. 37:20them. There's there's like again concept is simple but but the good news is we now have tools that can do a lot of that research for us.
224. 37:32I don't have a job though. I make it up as I go along. We're all making it up as we go along. All making it up as we go along. Um let's see.
225. 37:51get ye to the those events. Um, what was I going to talk about? Um, there's some Oh, this this is a thing I
226. 38:02wanted to talk about. Let me let me share my screen. I'm losing my share again. So about
227. 38:16um about two years ago, maybe two and a half years ago, a mother, I think it was on one of the lives,
228. 38:25asked me, she she said, "My son's going to college. I don't remember who it was, and what what do I think he should study?"
229. 38:35And I thought and I thought and I thought and I thought and I couldn't quite see anything. And the only answer
230. 38:41that came to my mind was he should study philosophy. Well, Google Deep Mind just hired a Cambridge professor, Henry
231. 38:51Shelvin, um, for their new philosopher position. So, there's a couple of things about this. One is the revenge of the liberal
232. 39:04arts major is really coming true. Like like if Google Deep Mind is hiring someone with the title of philosopher,
233. 39:11things are changing. That also says to me that we're probably closer to AGI than anyone's admitting right now.
234. 39:19They're all they're all sort of tap dancing around it. We should take it seriously. Claude's like, "Ah, we got
235. 39:25mythos. You can't have it because it's too powerful." So, I think we're pretty much there. Um, nothing nothing's been
236. 39:32released yet, but you know, one of the frontier model companies just hired someone as as a philosopher, right, to
237. 39:39start to talk about, I don't know, consciousness and sentience and whatever philosophers talk about in a in a deeply technical organization.
238. 39:51Um, Cam Ken, I think we're there now. I do. I think we're there now. Um, so that's pretty wild. Um the other thing
239. 39:59on the other end of the scale, I don't know if it's the other end of the scale on a different part of uh the thing
240. 40:06there, there's a lot of anger out there about all this stuff. Um the fear is starting to get palpable and
241. 40:14the anti- AI folks um are starting to rear up. And so uh someone just got arrested for throwing a Molotov cocktail
242. 40:25at uh Sam Alman's house. And then I think two days later someone like shot it up with a machine gun or something
243. 40:30like that, a Russian gun. Um, that's just not going to do anything. Like I mean it is it's going to hurt
244. 40:41people, but but none of this stuff is stopping. Um, and I, you know, the whole the whole purpose of this channel is to
245. 40:53acknowledge that if this stuff's not going away, we can you can fight it. You can throw a Molotov cocktail at the
246. 41:02ocean. It'll burn for a while, but the next wave's going to come in. Put the fire out. The next wave is going
247. 41:10to come in. The next wave's going to come in. So this stuff isn't going away, right? And so the whole idea here is,
248. 41:17well, if it's not going away, how do we learn to coexist with it? How do we learn to amplify what we're up to? Jim
249. 41:23Ross, this happened to be a good old storage industry. 10 Federal taps top ranked Nvidia AI. Wait, wait. This happened in good old storage
250. 41:32industry. Oh, 10 federal storage company taps top ranked Nvidia AI engineer to fill self- storage industry's first
251. 41:42chief AI AI officer role. Is that you? You should be the first chief AI officer, Jim Ross. You got to speak, you got to you got to
252. 41:52find out who that person is and just call them up and say, "Uh, step aside there, bucko. I got this.
253. 42:07Yeah, show them the Halloween. Show them the the the uh the zombie dance video. You're like, you get this is this is not
254. 42:16about, you know, efficiency and yields. This is about zombies. And you just show them your zombie video and then you're
255. 42:24done. You just show you hit play on the zombie video. You walk out. You say, "Call me when you're ready to resign. I think you should do it.
256. 42:34I think you should do it. Okay, here's a request I have for you. Can you still see my screen? Let me share this tab.
257. 42:42I'm going to hop over to salon announcements. Okay. Um, especially for the folks in here,
258. 42:59we're putting together an AI salon ambassador program. We're designing what it is right now, but the the idea is
259. 43:06that we want people who know the salon really well that can start to do things in local communities that can be
260. 43:18featured by the AI salon and promoted by the AI salon. Um, and we're designing what that looks like right now. So,
261. 43:26we've got an application. We've got a a form application. Um, we will be designing this program in conjunction with the people that sign up
262. 43:38with it. So, we're going to figure out what this looks like. But, there's a couple of things going on. We we live in a world right now where
263. 43:49like within the AI salon, we know a lot about AI. We know a lot about how to work with it. We're a very human
264. 43:57ccentric group out in the world beyond our walls. This no one knows about this. They're angry about it. They're scared about it. They
265. 44:08don't know what's happening. They just hear from tech bros going, "Ah, you should get yourself a Mac Mini and start
266. 44:13a company on a chip." They're like, "What are you talking about? I don't even know what this thing is."
267. 44:20So, there's a lot of people in the world that are not going to discover who we are and what we're about. And so, what we're
268. 44:29looking to do is is is put together ambassador programs. The way the way I'd historically been thinking about local
269. 44:36chapters was that we would do local chapters that are like AI chapters, right? Which the problem with that is
270. 44:42there's already lots of AI groups. And I think what might be interesting, Andy's in this group in New York City
271. 44:50called Next Jump. And it's a bunch of like smart accomplished people and they do this thing and they're very they're
272. 44:55very kind of heart and human- centered organization and they're curious about about AI, but a lot of the members don't
273. 45:02know anything about AI. So when when Andy talks about here's what I'm doing with AI, they're like, "Oh, wow." Like
274. 45:08right like it's it's revoly. So I I have this new vision for Tik Tok camera is too high. Oh, sorry about that.
275. 45:21So I had this vision for for you know not finding other AI groups but finding interesting groups where our ambassadors could go in and
276. 45:32say hey you know I'm in this group called AI salon and here's what we you know what we're doing and here's the AI readiness
277. 45:38cycle and and our philosophy and you know I you know I'd love to come in and talk to you about that like if anyone's
278. 45:46interested we could do a small little workg group or I could do a presentation, something like that. I don't quite know what it is yet, but
279. 45:52it's the basic idea is to to represent the AI salon, but more than anything to just let people know like this this
280. 45:59isn't as scary as it looks. We can demystify this and there's there's people out there who who are doing this.
281. 46:07Um, and and they're they're changing their lives and uh so anyway, so that's what that's about. So, if you go to
282. 46:13salon announcements and you click on the AI salon applications now open, it tells you a little bit about what we're up to
283. 46:21and then there's there's an application. Jim Ross, don't you know who I am? Don't you know who I am?
284. 46:34Chat TMZ, do you know that Sam Alman met his husband in Peter Teal's hot tub? Not kidding. Thank you, Chris. Appre appreciate the
285. 46:50uh the visual. I guess you got to meet your husband somewhere, right? Might as well be in Petal Peter Teal's hot tub. Oh my god,
286. 47:06that's crazy. Um anyway, so yeah, so go sign up for that. Um there's no obligation, right? Just let us know that
287. 47:14you're interested. We want to see who's interested. Um I'll also probably be reaching out to people individually
288. 47:21um and just just talking about this. We're we're putting together what what we think the initial ambassador program is going to be and
289. 47:29we're looking at two things. We're looking at, you know, what can we do to benefit the salon? But the other part,
290. 47:36which is actually more important, is what are we doing to benefit the ambassadors, right? So, if you're an ambassador, we want you
291. 47:45to be able to put that on LinkedIn. We want to be able to tell your story. We want to be able to, you know, blow you
292. 47:50up a little bit because we're all trying to we're all trying to we're all trying to make it in this world, you know. All right.
293. 47:58Two types of AI groups in Dallas. tech bros and social, but I need an in between. Oh, social but don't really know AI. I
294. 48:06need in between. Well, and you know the thing source camp is I think that those social groups without AI
295. 48:16are going to start to be clamoring for information like how do like can so rather than getting the people from
296. 48:22those social groups over to the AI groups can we go to those social groups and say hey you know let's let's infuse a little AI
297. 48:34knowledge and human centric AI into your organization, right? Maybe they start a little AI group, something like that,
298. 48:41and AI salon can be a catalyst. So, I imagine the ambassadors being catalysts in these other groups to get them
299. 48:48educated and get them to join the salon and, you know, do do you know, little education sessions, things like that.
300. 48:55And then I think that's an opportunity um to what you were saying earlier, Kelly, about if you can find groups,
301. 49:02right, social groups that have the kind of customers that are offering what you're selling, right? You can go in
302. 49:08there in a semiofficial capacity as an AI salon ambassador and say, "Hey, I'm willing. I've got something I can give
303. 49:15to the group to your group that could benefit your members. Oh, and by the way, I happen to do this for a living.
304. 49:21So if you want to talk more about this, we should talk." That's kind of the idea. That's where I That's where I am
305. 49:26right now. So, kind of excited about that. Thoughts sound good? Sound exciting? Go sign up. And there's there's no obligation. I
306. 49:37mean, I just we just want to find out who who might be interested. And then I'm going to also harass people. I mean, talk to people.
307. 49:55just filled out the ambassador program. I used to belong to a group called Martini it. We'd have events every
308. 50:01quarter for nerds of the world and hundreds of people came. Cool. Love it. Love it. Love it. Love it. I'd like to
309. 50:08hear more. Sign me up. All right. Jump in there. If you go Source Camp, if you go to um go to salon announcements,
310. 50:14there's the form right there. Just go there. All right. Beautiful. AI summary. Tik Tok's telling me what I just said.
311. 50:28I can't think of anything more distant from my wheelhouse. Yeah, that's cool. Listen, if if you're if if the thought
312. 50:34of of going to events and talking to people turns your stomach, then don't do that. Um well, but that's not actually
313. 50:41true. So, there's the amba the ambassador program is going to have two components to it. there's going to be a
314. 50:46component inside the salon itself, right? Supporting people that are inside the salon and there's going to be a
315. 50:52component outside the salon. So, if you're if you're, you know, socially challenged, which, you know, I I get it.
316. 50:59I'm I'm I'm one of those extrovert introverts where I'm good in a crowd, but then I I leave and I'm exhausted. I'm totally drained. Um,
317. 51:11but if if that's not your your bag, um, but you believe in the salon and and and want to support and want to be, you
318. 51:18know, supported by the salon, then I I think it's worth signing up and figuring out, you know, as we figure out what it
319. 51:24is, we can we'll find places for people. I see a need for this. Yeah, I think so. I think so. All right, let me go look at
320. 51:34I want to go look at some news while I'm While I'm here, psychologists found out that writing about your future self in past tense
321. 51:52can trick the brain into treating it like a memory about my future self. So when I made my second hundred million dollars,
322. 52:07it treat your brain treats it like a memory. That's kind of cool. That's kind of cool. Cool. Cool. What's that? Jack Dorsey. What's he
323. 52:17saying? You basically need to be unemployed to keep up with all this AI stuff. Jack Dorsey feels it, too. Let's see what he says here.
324. 52:26>> Makes sense for your business to do that. and you end I think most of the industry is thinking about AI as like a
325. 52:32co-pilot as something that is augmented onto rather than like how do you just rebuild our whole company with this as
326. 52:39the core and if it doesn't make sense for your business to do that and you end up looking very similar or rhyming too
327. 52:45closely with the frontier labs I think it's going to be very very challenging to differentiate and survive that's kind
328. 52:52of what's been leading me to all this is like since January of 2024 which is when these tools really came to bear. Goose, which is a agent
329. 53:01coding harness, was one month before cloud code in January of 2024 >> and cloud code came out that following
330. 53:09month and then was really put out of beta in May of that year. That whole year I just spent every single day for
331. 53:14three hours every morning just pushing myself like can I get it to do something that I didn't think it was capable of or
332. 53:21I didn't think I was capable of. And every single day it it worked. every single day. I was surprised. I'm sorry,
333. 53:28it wasn't 2024, it's 2025. It's only been a year of those tools, like one year. The compounding nature of this is
334. 53:36pretty incredible. Being able to see that, understand it, and then shift your company to be ahead of it, I
335. 53:45think, is absolutely critical right now. I don't think people are feeling it enough. They're just living in this
336. 53:50abstraction of like, oh yeah, these tools will make everyone in our company 10x more productive. I don't think this
337. 53:56is a productivity thing. I think >> this is so this is Jack Dorsey. He's the one that laid off 4,000 of his 10,000
338. 54:02employees. He's basically saying um using AI as a company efficiency machine I is is a dead end. And I agree with
339. 54:14him. I mean, basically what he's saying is he spent he spent a year Well, he spent Yeah. he spent Yeah. just under a
340. 54:20year. He spent 10 months with Claude Code every day pushing it to see if it could blow his mind. This is the guy that that
341. 54:29created Twitter, right? He's he's got a 10,000 person company, financial services company, and he's completely
342. 54:38reinventing that company based on what he's learned over using this stuff for a year. Fascinating. Um, it's a lot easier to do 10x than 2x.
343. 54:50Kuno, I suggest offering to map AI opportunities to social groups goals. Create a playbook for them. That's cool. I like that.
344. 55:03There could also be something in there about the great repurpose, right? That that everyone's going to be facing some
345. 55:08sort of thing. Maybe we've got a great repurpose playbook that makes it really easy for ambassadors to kind of map what
346. 55:16that group's about to what's coming. Um, and that's something, you know, Chris, that's something that we want
347. 55:25the ambassadors to contribute to, right? Like the whole idea here is, you know, let's let's let's figure out
348. 55:35how we extend the reach of what the of of the impact of the salon where it's not you don't have to come to the salon.
349. 55:43It's there's a bunch of people out there that if they were exposed to thinking about AI in this human- ccentric way, it might not seem so
350. 55:54scary. That might be willing to go, "Oh, that's really interesting." So anyway, that's what it's about.
351. 56:01Easy to produce for each worker. Yeah, putting together some sort of playbook like that, making it easy to do that,
352. 56:07small companies would need to prioritize AI more, but that takes a dedicated staff member. Well, you know, Mary, a small company
353. 56:20going all in on AI doesn't take a dedicated staff member. It takes a dedicated CEO. It takes a CEO willing to go, "Screw it.
354. 56:30Let me learn enough about this to understand what's possible so that I can try to anticipate where the competition's going to come from.
355. 56:41And in discovering what's possible, I'll figure out how I want to reinvent this business." I think that's going to be rare.
356. 56:51I think most companies are going to cling on to their existing business model and they're going to try to get AI
357. 56:59to make their existing business model more efficient. We'll run more ads. We'll do more [ __ ] We'll we'll we'll
358. 57:06call more customers. Well, every other [ __ ] company is going to be doing the same thing. Every other company's going to get
359. 57:14better and better and better at using AI to run more ads and make more calls for that existing business model. Meanwhile,
360. 57:21entrepreneurs like Jack Dorsey are going to be either completely reinventing their company or they're just going to
361. 57:27be starting companies from scratch that are completely completely different. Um, this is Mon'nique. Let me let me hang on one second.
362. 58:23Oh, we're bored. Lost Tik Tok. I I'll be back to Tik Tok in a second.
363. 58:45Okay, I'm back. Hold, please. Okay. Um, so this is this is what I describe as economy six. Remember my seven
364. 58:56economies? Let me let me bring that back up. Um, let me change my sharing.
365. 59:16Um, so remember the seven economies. So what Jack Dorsey is talking about is economy five, the AI aggressor economy.
366. 59:26So economy three, the the what what he was just talking about is basically if if you ignore this completely, you're really screwed.
367. 59:36If you if you go into economy 3, economy 3 is the efficiency economy. And the efficiency economy basically says we're
368. 59:43going to keep doing what we're doing, but we're going to use AI to make it more efficient. And then economy four is the transition
369. 59:51economy. We're going to we're going to make our current business more efficient, but we're also going to do
370. 59:56some innovative stuff, but we're not going to fundamentally change our business model. What he's talking about
371. 1:00:01is if you look at what AI really makes possible, if you look at what it's actually doing, it doesn't make sense to
372. 1:00:10let your company live in in either economies two, three, or four. Which economy is the black bar in? I love Brandon. He's the best.
373. 1:00:27Um, you know, I I think like I I think all of these are going to be a challenge. Nothing's going to be easy. If you've got an
374. 1:00:38existing concern, you know, economy one is we're not going to use AI at all, but that's still going to be impacted by by
375. 1:00:45AI. So if you've got a really analog company, you're going to have employees that use AI to do stuff to make your
376. 1:00:52analog company more efficient, things like that. So like like even even companies in this analog thing are going
377. 1:00:58to are going to be impacted by all the changes that are that are out here. But what Dorsey is talking about is
378. 1:01:04especially if you're in this economy three just trying to make your business more efficient. You're going to be competing with
379. 1:01:11companies that are either started from scratch with AI or you know like his company are going to basically just burn
380. 1:01:19down the org chart and start over while the business is running. And some of them are going to fail miserably like you know block could fail
381. 1:01:28his experiment could fail miserably. I don't think it will, but it could, right? Pretty crazy. Um, I did some some slides for the talk I
382. 1:01:42did last night that are new slides that I thought it might be fun to share. So, let me Oops, that's not what I wanted.
383. 1:01:53I'm gonna go play and do this in a window. That's what I wanted. Okay. So, the talk I gave last night was called radical self-expression.
384. 1:02:05Uh oh, my my share just went away. All right. Right.
385. 1:02:21Five stages of AI adoption. I've talked about this in here that Oops. Did it just die again? I might not be able to
386. 1:02:28do this. Oh no. Here we go. Um. Oh, it did. It died. Damn it.
387. 1:02:42I haven't restarted my machine in like a week. So, um, first stage of AI adoption is dismissal. It's just a fad. It'll pass.
388. 1:02:53There's like a shocking number of people that right now are still saying that this is a fad. Thinking of getting a
389. 1:02:59subscription to Manis, but I haven't looked at it for a while. Is it worth it? I don't know. You know, I haven't
390. 1:03:03used Manis in a while. For me, Source Camp, um, Gen Spark is just I like I just like the interface of Gen Spark
391. 1:03:10better. Manis seems a bit more like Mysterious Blackbox. And Manis also was bought by Meta. So, if you wanna if you
392. 1:03:20want to support Zuckerberg, then then Manis is your is your game. Um, some people don't like that stuff, but um
393. 1:03:30anyway, five stages of AI adoption. The first one's dismissal. The second one is awe, right? The Kevin your first Kevin
394. 1:03:36Mallister moment. Wait, AI can do that. The third stage is wonder and fear. The fourth stage is augmented me. AI isn't
395. 1:03:45replacing me. It's extending me. And then imagin Imagination Unleashed is stage five. I don't think that the tools
396. 1:03:55are quite there for five to really exist. Like I find myself, you know, oscillating between two, three, and four
397. 1:04:04here. Like dismissal is definitely not my thing. It never has been. But like, you know, that that thing I did today
398. 1:04:10with with the SEO for my my company's website, that was pretty mind-blowing. the thing that Brandon did, like we've,
399. 1:04:18you know, Brandon and I are about as heavy into this as you can be into this and we're still blown away by this this
400. 1:04:24these tools on a pretty regular basis. Um, I just don't think the tools are quite at the point where we can just
401. 1:04:30have an idea and it's just executed and powerfully in the world. Um, you still have to have a lot of skills and and
402. 1:04:37moxy to to pull [ __ ] together. So, I don't think we're quite the tech isn't quite at five yet, but that's that's
403. 1:04:43where we're headed. Tik Tok question. What's the main difference between Manis and GenSpark? They're very very similar.
404. 1:04:49What what I've noticed is that what what Gen Spark is doing better than Manis in my opinion is they've created discrete tools. In
405. 1:04:59fact, let me let me go actually we'll go look at them together and we'll go back to look at some slides for a second
406. 1:05:06here. But um so if I go to GenSpark, let me see go to home. So Genpark has all of these
407. 1:05:23um things along the bottom. If you go new in GenSpark, it's got all these tools down the side. So it's got its own
408. 1:05:30version of OpenClaw, which is expensive. I I haven't played with that at all. Has anyone else been accepted to be the
409. 1:05:38first wave tester for Google Disco? No. Danielle, you're amazing. You get all that stuff rolling. Super agent. It's
410. 1:05:48It's got slides. It's got Sheets. It's got docs. It's got a develop a developer. It's got AI designer. Um I
411. 1:05:56use the the AI designer is amazing. You can create a uh like a creative brief in chat GPT and go to AI designer and tell it to
412. 1:06:07execute the creative brief and it'll go research images and it'll come up with ads. It's pretty amazing. I've demoed
413. 1:06:13that in here before. Photo Genius, Clip Genius. You can give it a a YouTube video and it will edit together a
414. 1:06:20supercut video for you. It's got chat. So like GenSpark's got all these tools and the tools are combinations of other
415. 1:06:29tools that they've built. So the way these agent things work is they've got all these discrete tools that run. When
416. 1:06:34you give it a prompt here, we'll we'll we'll do something here. Let me I'm going to flip into GenSpark designer
417. 1:06:40because that's the one I've been using the most lately. And so we're going to come up with a product.
418. 1:06:48I think I don't know what I'm looking at here. Uh coupon. Why is it not loading?
419. 1:07:07All right, that's okay. Whatever. I'm going to say I want to create a poster for
420. 1:07:23the great repurpose. Check out the great repurpose.com
421. 1:07:40for what it's about. look and feel and um inspiration.
422. 1:07:56Then I want you to come up with um a copy strategy that will inspire people
423. 1:08:14to want to find out their repurpose profile in a clever and interesting and
424. 1:08:29empowering way. Okay, so I don't This is This is a really shitty prompt source camp, but Oh, it's not sharing again. Dang it.
425. 1:08:41It's okay. You were just watching me type something slow and shitty. But I want you to see what this does. What
426. 1:08:48these agents do is is pretty something. I'm going to copy that prompt because it looks like the site is crashing. Let me
427. 1:08:58me actually reload this and go. There's your prompt. Okay. So, watch over here on the left. Watch what this thing does.
428. 1:09:19So it says using tool I'm going to read the website using tool parallel search the great repurpose movement.
429. 1:09:28So so these little discrete tools these little these little things that it's doing sit underneath the hood of this
430. 1:09:36and whenever you do something it's this chain of tools that execute that are all specialized. Like at some point here,
431. 1:09:42you'll probably see it. Let's see. Think the website crawler didn't work. Let's see. I'd love to create an
432. 1:09:52inspiring poster. Since I couldn't read the website directly, let me gather more information. What's the great repurpose about? I'm excited.
433. 1:10:02Like, why could you not Let's see. Um, why why couldn't you see the website?
434. 1:10:18Try again.
435. 1:10:35I'm just now breaking out and settling into a new version of my life. I feel so behind. Here's the deal, Mary. Mary Mary, like
436. 1:10:43I did, did I do a I wrote a piece on this? I just wrote a piece on this on LinkedIn. I have never felt more
437. 1:10:50clueless in my life than I feel right now. And it's not that I don't know how to do [ __ ] in the existing tools. It's that
438. 1:10:59the existing tools are about to be subsumed with whatever is coming. Whatever is coming is oh now I can see the great repurpose
439. 1:11:10clearly. Okay. So now it could read it. Now it's thinking. Now it's doing image searches. So it's looking for poster
440. 1:11:19designs. So see how it's like checking out all these poster source camp. Now it's using a tool image search and then
441. 1:11:26it's like it's found websites and it's going and looking at all these posters and then it's got tools that look at
442. 1:11:33these graphics and learn from them, right? And create descriptions from them. Perfect. Now I have all the context I
443. 1:11:40need. Let me develop some compelling copy strategies using tool think. Perfect. Now let me verify some
444. 1:11:47reference images and create compelling poster designs for the great repurpose. So, it's it's just this idea that you
445. 1:11:54give it one prompt and it goes off and does all this other stuff. I feel like we're in the pause in between the pause
446. 1:12:01and the hiccups. Yeah, exactly. Like we've been hiccuping for three years and it's kind of stopped and we're in this
447. 1:12:09mode where it's like, are we going to hiccup again? We're going to hiccup again. It's It's crazy. Wow. Claude doesn't do that.
448. 1:12:21Yeah, these these agentic tools are a just they're a different beast. And like these are not as powerful as the ones
449. 1:12:30that everyone is putting on their local computers because those are all personalized and have memory. Um,
450. 1:12:51what did I come up with here? Strategy one, the shift. Main headline. Something shifted. You felt it. Your work changed.
451. 1:12:59The rules changed. You're still here. What comes next? Call to action. Discover where you are and what you're building. Which one are you?
452. 1:13:12The awakener, the catalyst, the original, the compass. 10 types navigating the same shift. Which one are
453. 1:13:17you? Seven questions. Your next step. So, look. So, now it's making posters. How cool is that, right? So, here's all
454. 1:13:27these poster and it's like this this neverending sort of uh canvas of different poster ideas.
455. 1:13:53Something shifted. You felt it. Your work changed. The rules changed. Ah, damn it.
456. 1:14:07So, there's one. We didn't ask for it. It's here. The only way forward is through. And you're not alone. The great repurpose.com.
457. 1:14:15I don't know what's going on with my machine. Tik Tok pin. Manis is my number one tool. It's doing a lot of my
458. 1:14:21accounting job. Yeah, that's the thing. Source camp. Um, I haven't used Manis recently enough to to know if it's any
459. 1:14:30good. People that use Manis seem to love it. And Manis is now owned by Meta. And there's there's two things. You kept
460. 1:14:39your job but lost what made it yours. The great repurpose names what you're feeling. Find your purpose. Find your path forward.
461. 1:14:47The awakener, the catalyst, the original, the compass. 10 types navigating the same shift. Which one are
462. 1:14:53you? Seven questions. Your next step. Um, none of these posters use the look and feel of the website.
463. 1:15:10Do a pass with new ideas that use the look and feel. Um,
464. 1:15:29I keep trying to put together tutorials but have no time. Oh, for Manis for what Manis is up to. Yeah. I mean, what I'm
465. 1:15:37doing with uh with GenSpark is just there's a couple of tools in here that are really good that I just I keep going
466. 1:15:44back to like if I need to create a thumbnail for my company or something like that, I just do it. All right. This
467. 1:15:50went and looked at a bunch of wrong images again. Stop. No. Look at the images on the great
468. 1:16:04repurpose.com. I could use my accounting to figure out
469. 1:16:19my expenses. Um Todd Waller, I mean, I'll tell you what, you know, a a business a business
470. 1:16:33idea could be um you put together Wait, where's it getting these images from?
471. 1:16:48Oh, there it found I found an actual image from the website. Let me analyze it to understand. Look here, source camp. It's
472. 1:16:55using this tool understand images. So, it's looking that at that image and understanding it. Now, I think I see the
473. 1:17:03actual visual aesthetic of the great repurpose. Let me create posters that match this muted tones and an atmospheric
474. 1:17:10photographic style. So, let's go see. This should now spin up some new poster designs. Yeah, it doesn't quite get it, but we'll
475. 1:17:24see what it does. Oh, those are pretty good. Those are in the neighborhood.
476. 1:17:38Um, let's see.
477. 1:17:52Actually, here's an idea. source camp with Oh, the Okay, that's pretty good. Maybe maybe this is something we designed for
478. 1:18:06the ambassador program. Um, you could use GenSpark Designer. So let's let's say source camp. Let's say you find a group
479. 1:18:19in Dallas and it's got it's it's a good social group. They're not AIcentric. They might be business centric. They
480. 1:18:27might be CEOs. Whatever they might be. It might be some sort of I don't know sales networking like I like you need to
481. 1:18:33figure out who your who your customers are and who your targets are and then figure out the the places where those
482. 1:18:39those people hang out. You could then go into GenSpark Designer. This is kind of evil but cool. And you could say, "Go look at the
483. 1:18:52website for this group. Go look at, you know, do research on, you know, who these who the kinds of people are that show up at this group
484. 1:19:01based on what they say on their website. get their look and feel from their website and then have it make you
485. 1:19:10posters or social graphics or something like that for some AI course that you want to give their group like I'll help
486. 1:19:18you know I know your group's about X Y and Z. I'll come in and show you how you can use chat GPT to, you know, solve
487. 1:19:26this this and that problem that you guys talk about all the time and send that to like the founder of the group and say,
488. 1:19:34"Hey, you know, I'd love to come hang out at the group. I'm going to do that anyway, but I made this for you. Um,
489. 1:19:40this might be something fun for you." Or may or maybe it's even just a I don't know, like proactively just build
490. 1:19:46someone something for their group. Could be could be something there. might be too creepy, but I don't know.
491. 1:19:57Let's see. This This sub subline sucks. This subhead sucks. Um, why not be direct?
492. 1:20:16Find your repurpose profile. Unlock. What to do next?
493. 1:20:41That's smart, Kyle. And those groups would be happy to host things like that, right? I'm thinking I'm thinking something like that. Um
494. 1:20:53Kyle, thank you so much for being my career counselor tonight. Of course. Listen, this is free advice. So, so you
495. 1:21:00know, take it for what it's worth. This is all giant grain of salt. I like I'm just I'm literally spitballing here. Um
496. 1:21:06just trying to show you things like as I'm having ideas about what's going on with with this uh with this tool. It just
497. 1:21:16it it's doing most of the work, right? Like your ability this, you know, this kind of I don't know if Jim Ross is still
498. 1:21:23here, but the idea that I just had for you, Source Camp, and for anyone who wants to play, this kind of falls into
499. 1:21:30the same category as when Jim Ross made a song and sent it to a prospect that he had met a few hours earlier and they
500. 1:21:37were like, "You wrote us a song, you're hired." Right? like this kind of falls in that category where because these
501. 1:21:44things are good enough to go off and do their own research and then actually come up with concepts and execute the concepts.
502. 1:21:52I don't know, you could probably come up with a a pre-structured prompt that that allows you to just very very quickly
503. 1:22:01give things away to people. You know, we were talking earlier about do I give away an hour of consulting and then
504. 1:22:07start to talk about it. Maybe what you do is you go beyond that. Rather than saying, "I'm gonna give you an hour of
505. 1:22:14nebulous consulting." You just basically say, "Hey, I saw your thing. I was thinking about it. I put a little, you
506. 1:22:22know, I put some of my thoughts together and I created this for you. You're welcome to have it, but here's my ask. I
507. 1:22:29would love to talk to you about, you know, why I did this and what your response to it is or something like that.
508. 1:22:42ladies groups, but I don't know any ladies. 10 types find. Wait, wait, hang on. The sub head that sucked
509. 1:23:04was 10 types navigating the same shift. No one knows what that means.
510. 1:23:25Maybe let's see something here. Something [ __ ] Your work changed. The rules changed.
511. 1:23:43Maybe your work changed. The rules changed.
512. 1:23:58Um, what are you supposed to do?
513. 1:24:13Screen share. Yes. What you said,
514. 1:24:32great ideas. I always say AI is show and tell. It's good to have tangible demo. Yeah. Yeah. If like especially if you
515. 1:24:39could get a workflow where you just it it becomes trivial for you to do this like like you know if you could produce something for
516. 1:24:50someone in less time than it takes you to book a meeting with them. That could be interesting. Your work changed the
517. 1:24:57rules changed. What are you supposed to do? Find your repurposed pro profile. Unlock what to do next. So this is good.
518. 1:25:05Let's just let's just do something here. Um, I'm going to say, um, I don't like this image. Um, I want it to be a woman
519. 1:25:24and the photo should be more ethereal and have
520. 1:25:41greenish tints like the great repurpose website.
521. 1:25:57We'll see what it comes up with here. Truth Tuesday. If I can get this to make a poster that doesn't suck, I'm just going to post it.
522. 1:26:48Your work changed. The rules change. What are you supposed to do? Find your repurpose profile. Unlock what to do
523. 1:26:53next. The greatrepurpose.com. That's pretty cool. You guys like that? Should I post that or should we should we have her have her eyes open?
524. 1:27:08This is good. Let's have her eyes open and looking directly into the camera hauntingly.
525. 1:27:24She should have green eyes cuz it's green. Truth Tuesday. Yes, we should. We Yes, we should share this. Okay. All right. Um
526. 1:27:38but anyway, I mean, isn't this kind of remarkable? Like like you're ending up with, you know, things that are
527. 1:27:51are they great? They're not great, but like the the the speed with which you can just go from nothing to like something usable
528. 1:28:04is amazing. And so you could iterate and you could do proactive work that no one's going to expect. Okay, those eyes are a little too green.
529. 1:28:17Okay. Um those eyes are too green. and look fake.
530. 1:28:31Desaturate them and make them look more natural. Those are some creepy ass eyes.
531. 1:28:49Like some bad contact lenses. incremental steps. All right. Hopefully
532. 1:29:03this one doesn't suck. We can put this out in the world.
533. 1:29:21Show this poster as a real world mockup. No. Create three new P. Yeah, that's good. All right, that's better.
534. 1:29:31Right, this is good. Export PNG. We'll go look at it and let's just make sure that we've got
535. 1:29:50the awakener, the catalyst, the original, the compass. Your work changed, the rules change. What are you supposed to do? Find your repurpose
536. 1:29:57profile. Unlock what to do next. The greatrepurpose.com. Kind of cool. Yeah. Worth putting out there. Oops.
537. 1:30:24Well, we're going to we're going to share it. We're going to share it.
538. 1:30:47God damn it.
539. 1:31:07All right, there it is. Do me a favor. Go to X, go to my profile, Kyle Shannon, find this tweet, comment on it, quote,
540. 1:31:18tweet it, whatever the [ __ ] you call that stuff anymore. I'm going to go put it on LinkedIn as well.
541. 1:31:43I mentioned it at the beginning a little bit. Um, the great repurpus.com
542. 1:32:05All right. And I just did a post over there
543. 1:32:20on That's a cool poster. The eyes. Nice. I got you so trained, Kelly. So good.
544. 1:32:37Good comments. Good comments. Um, where are we going? We're going back here. Did Oh, let's see. Yeah, there's
545. 1:32:47Kelly Cam. Cool poster. The eyes. Let me give that a heart. That's good. Yeah, go jump in there. Share this [ __ ] All right.
546. 1:33:02You know, it's funny. Let me let me um let me pop out of here. So, a couple of things. Tomorrow night, I'll talk about
547. 1:33:12I'll show you some of the new slides that I did for my talk. I've got another talk tomorrow where I'm talking about
548. 1:33:18Sydney to the themed entertainment association. So, basically an audience of theme park designers, many of whom
549. 1:33:25are very scared about AI. And I'm going to be dropping my uh my AI musical um where I used AI tools to, you know, as
550. 1:33:36collaboration partner with along with my writing partner. So, we're going to put that out in the world tomorrow. Um and then I've got
551. 1:33:45an event in Washington DC the following week, next week, and then an innovation event in Boston the same week. and then
552. 1:33:54I speak at Social Media Marketing World in Anaheim on the following week. So, I am I am busy. The next two weeks, I
553. 1:34:06mean, this week will be a normal week here, but the next two weeks are going to be janky at best and then we're going
554. 1:34:11to start the new format at the beginning of May. So, I will do as many of these as I can while I'm traveling, but but
555. 1:34:18there's there's a lot going on. my my itinerary for these trips is crazy. It's like crazy booked. So, um I also made a job vibe app a few
556. 1:34:32months ago. It's HTML demo at this point. Oh, that's right, Silverf Fox. Yeah, yeah, yeah. Yeah, that might be something. You know,
557. 1:34:42Silverf Fox, we we we might we we've got a great repurpose section in the uh in the AI salon. Maybe we put together a resources page
558. 1:34:58um that that's got some curated stuff on it. So, I don't know. There might be something something to play with there.
559. 1:35:10I'm sleepy. I'm too sleepy to think about it right now, but I think that's kind of an interesting idea. Wow, you're
560. 1:35:15blowing up, Kyle. All All your hard work is paying off cuz I tell people to go post my stuff. Oh, you mean all the speaking gigs? No,
561. 1:35:29I I am I've been putting myself out there a bit more. I did um I did the the podcast with Michael Stellner
562. 1:35:37back in December or January, and that went well. And then he said he had this thing coming up and a slot opened up at
563. 1:35:44Social Media Marketing World. I'm really excited about it. I got I I I put together some new slides for that. I've
564. 1:35:51I've been on an intellectual property tear of late. Um because I This is an interesting thing because I'm feeling totally clueless about AI.
565. 1:36:03where I'm kind of living is if if all of this AI stuff gets good enough that it's going to change everything. What's that
566. 1:36:10going to look like? I've been sort of living in the future. And so I'm putting together all these models about how we
567. 1:36:16think about AI and how you use AI and what the world's going to look like. And as I'm putting those things out there,
568. 1:36:22people are really resonating with them. So we'll see. All right. All right. Good people. That's fantastic. Okay. Okay. So,
569. 1:36:32tomorrow I'll show you some of the new slides. I gave at the talk last night at the Rocky Mountain AI interest group. It
570. 1:36:38was a it was a an event on storytelling and AI. Um, my session went over really well. Um, which is cool. That's always nice.
571. 1:36:48It sucks when you tank it. It's nice when you say words and they land. Um, so that happened. Um, and then yeah, we'll
572. 1:36:56talk about all this other stuff. Visionary. I don't know if I'm a visionary. I am a I have this weird thing where when when
573. 1:37:07something's changing, I have to understand it. And things are changing so much like it's it's ununderstandable
574. 1:37:14right now. We're we're literally living in a time where like I have spent 60 years of my life perfecting this idea of
575. 1:37:21being able to see a little bit of stuff and kind of knowing what the future looks like. I don't have a [ __ ] clue right now. I feel I feel
576. 1:37:31clueless, helpless, useless. And that just means I think the change is going to be big. I just think it's going to be big. So anyway,
577. 1:37:46um Groovy, that's it. So today's Tuesday, tomorrow's Wednesday. Wednesday's a normal night. We'll see you at 8:00 tomorrow. Um,
578. 1:37:56and yeah, I think that's all. I think that's everything. Oh, tomorrow the AI readiness project podcast. The guest is Sumin Cho, who's a
579. 1:38:09good friend of mine uh from agency.com days. He runs uh an agency called Schema Design. They're doing all sorts of
580. 1:38:17really cool interface stuff using generative AI. Um, so that's going to be a fascinating conversation. And then
581. 1:38:24I've got the themed entertainment association talk right after that tomorrow and then I'll be here at 8 o'clock. So it's going to be a busy
582. 1:38:31night. Again, thank you for all the ideas. I'll be be listening to the show a few times. Yeah, I vomited a bunch of
583. 1:38:37stuff out there. There's probably 10 ideas in there. Two or three of them might be okay. So So yeah, sift sift
584. 1:38:45through the garbage and you'll find some goodies. Todd Waller, great night. Thank you very much. I appreciate that. Um, cool. I'm
585. 1:38:55out. You guys have a really good one. All right.