2/12/2026 - From Lyrics to Production Using Claude and Suno to Write an American Roots Song

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0:16 You're feeling nervous,
0:19 aren't you, boy?
0:22 With quiet voice
0:25 and impeccable style.
0:30 Don't ever let them steal your joy.
0:34 Any devil ways to keep them from running
0:38 wild.
0:42 They can kick dirt in your face, dress
0:45 you down, and tell you that your place
0:47 is in the middle when they hate the way
0:51 you shine.
0:55 I see you tugging on your shirt,
0:59 trying to hide inside of it. Hide how
1:03 much it hurts.
1:05 Let them laugh while they
1:13 let them spin.
1:16 Let them scatter in the wind.
1:21 I've been to the movies.
1:24 I've seen how it ends
1:28 and the truth
1:30 on there.
1:47 How is everybody tonight?
1:50 Happy Thursday.
2:00 >> Look at us all here. Right where we need
2:02 to be.
2:15 Woohoo!
2:20 Woohoo!
2:36 Oh,
2:40 you
3:22 Yeah.
3:29 Wow.
3:36 Hello.
4:03 It's funny. I'm feeling really still. I
4:05 almost just fell asleep while I was
4:06 playing.
4:43 Yeah.
4:45 Amazing.
4:54 UN approves a 40 member scientific panel
4:56 on the impact of artificial intell
4:59 intelligence over US objections.
5:04 [ __ ]
5:10 Heat. Heat.
5:47 Come on. Come on.
6:26 Your future looking Right.
6:30 Oh, with the glasses. Yeah.
6:34 I just figure like while I'm doing
6:36 guitaring, I might as well look like a
6:38 rock and roller so if people stumble by
6:40 they're like, "Who's this cool cat?" Or
6:44 maybe like, "What's this douchebag up
6:46 to?" You know, like like people do.
6:56 When did Alec Baldwin go blind?
7:14 Sitting in this lonely town.
7:20 Wonder when things are going to change.
7:25 Dream my love away.
7:28 Seems these dreams have turned
7:31 glass.
7:34 Get my nerve up. But my past is pulling
7:38 me down.
7:43 Wondering how long
7:46 black she going to stick around.
7:54 Somebody told me once before, he said,
7:56 "You can never go home again.
8:00 Won't you leave?"
8:02 Said the things to steer me away. Yeah.
8:06 From the truth of who I am and what I
8:10 believe. So foes, two sins with a
8:13 handshake
8:15 and some sympathy. Yeah.
8:19 Back to my bi
8:22 headed for this big price
8:26 of my freedom.
8:30 Bye-bye
8:32 black sheep to the black sheep of the
8:36 family.
8:39 Bye-bye.
8:43 Oh, that means so very much to me.
8:47 Bye-bye
8:49 black sheep to my friends and my family.
8:55 Bye-bye.
8:58 Going to set my soul.
9:02 Set it free.
9:25 All right, let's get this show started.
9:28 I'm feeling mellow, people.
9:32 I'm feeling mellow.
9:34 Feeling content
9:37 that I shouldn't.
9:45 I got a really interesting text from
9:47 Cindy [ __ ] right before I came on.
9:52 Dirty glasses.
9:55 Good lord.
9:58 I thought I was supposed to be some kind
9:59 of professional. Professionals don't
10:01 have dirty glasses.
10:03 Cams, cams, black bar. Let's get this
10:07 show started, people.
10:12 Here we go. It's blind lemon head.
10:21 All right. It looks like I got a seed
10:24 dance 2.0 video after three days of
10:28 trying.
10:33 Um, I'm not sharing it right for you to
10:35 hear it. I assume it's got sound.
10:38 So, let me share.
10:46 Why is the interface so teeny tiny?
10:50 Maybe it's just cuz you're old and your
10:51 eyes don't work, old man. It's good
10:54 points. Fair.
11:11 Well, that was awesome. Except the the
11:14 exhaust came out of the front of the car
11:18 after three days of trying.
11:22 Could the Could the uh could the exhaust
11:25 come out of the back of the car? Maybe.
11:28 Hey Carson,
11:41 how do I download this? Oh, maybe it's
11:43 this button. They have the upload button
11:45 as the download button.
11:48 Bizarre. Uh,
11:53 do I name this
11:56 70s
12:01 muscle
12:05 versions? Save current version. Initial
12:09 version.
12:12 Save it.
12:19 That's a trash can.
12:24 This is a crappy website.
12:30 Tell chat what changes to make. Um, you
12:35 have the exhaust pipes
12:44 coming out of the front of the car when
12:49 it starts.
12:53 Why?
12:59 Either
13:03 Don't deal
13:06 with the
13:08 exhaust
13:10 or
13:12 jump cut
13:16 to the back of the car
13:20 after the engine
13:24 lurches to life.
13:32 All right, we'll see if that gives us
13:34 anything. YouTube comment.
13:37 Dirty glasses is a country song waiting
13:39 to happen. All right, Silver Fox,
13:44 you didn't have to ask me twice.
13:49 Let's go to Let's go to Claude. Claude's
13:51 my new favorite friend for
13:53 uh because have you all noticed chat GPT
13:57 sucks now?
13:59 act as a Grammy
14:04 award
14:08 winning
14:10 country songwriter
14:13 and lear
14:15 assist
14:18 and
14:20 write me the lyrics
14:23 of a song called
14:27 Dirty glasses.
14:30 They are a metaphor
14:34 for not being able to see the love
14:39 that's
14:40 right in front of you.
14:44 You know, like dirty glasses.
14:52 I like explaining to my PhD level genius
14:58 what what the punch line of the joke
15:00 means.
15:02 Uh why does it why is it not formatting
15:04 this correctly?
15:07 Um,
15:11 uh,
15:13 dear Claude,
15:16 you didn't put line breaks
15:24 for your song
15:27 lyrics
15:29 and you look like an amateur.
15:35 We're in Nashville.
15:38 Don't embarrass me.
15:46 Oh my god. I'm not getting the whole
15:48 chat GPT sucks thing. It's still my
15:50 go-to. The quit GPT movement is lost on
15:54 me. It's just not good at writing,
15:56 Vicki. Like, it's like I'm having
15:58 problems with it.
16:01 Like the initial writing is okay, but
16:05 then I'll try to make an edit and it
16:06 rewrites everything and then it like
16:09 loses the plot and I can't get it back
16:12 and I got to start over. I just I don't
16:14 know. And I guess Claude does it, too.
16:19 No more dirty glasses. Oh, wait. Let's
16:21 see.
16:23 I've been squinting at the horizon,
16:25 searching for some distant light. While
16:27 you've been standing on the front porch
16:30 every single Friday night, I've been
16:32 chasing something shiny down some road I
16:35 can't recall when the only thing I'm
16:36 finding. Never left this house at all.
16:39 It's just dirty glasses smudged up with
16:41 my pride. That's cool. I've been looking
16:44 right through heaven with these foolish
16:47 eyes. The whole world's out of focus.
16:50 You're too damn blind to see that the
16:52 love of a lifetime has been two feet in
16:54 front of me. Just dirty glasses.
16:57 Um,
17:03 there we go. Proper lane breaks.
17:04 Breathing room between the couplets
17:07 won't get us laughed off Broadway. My
17:09 apologies to Nashville. Want me to
17:11 rework anything?
17:13 Um,
17:15 this is not bad, but feels
17:22 basic.
17:26 I'd like it
17:28 a level deeper,
17:31 but still country accessible.
17:37 Maybe more Americana than country. I
17:42 don't know what that means, but maybe it
17:43 will.
17:57 All right. Less radio country, more
18:00 Isabelle Towns Van Vanzant territory.
18:05 Specificity over formula. Earned
18:07 emotion. Images that do the work of the
18:09 metaphor.
18:11 All right, let's see what we got.
18:12 There's a thumb printint on the left
18:14 side where I lead my lean my lean
18:17 against my hand reading throwaways on
18:20 Craigslist for some life I never planned
18:23 and scratch across the right land from
18:25 night I dropped my keys fumbling at the
18:27 door that you'd already left unlocked
18:29 for me. This is better. Dirty glasses,
18:32 that's all it ever was. I've been
18:33 staring through the wreckage of a war
18:35 that never was. You're standing in the
18:38 kitchen in that ordinary light. I missed
18:40 the whole cathedral
18:42 for a smudge across my sight. This is
18:44 good. Okay, great. All right, we have a
18:47 song. Dirty glasses.
18:49 Silver Fox derailing me. Now I have to
18:53 go make a song. It's just you have to do
18:55 it. So
18:59 Oh, I haven't been sharing the whole
19:00 time, have I?
19:04 Oops.
19:06 Here, look. I was sure where I was. Did
19:10 you Did you yell at me, producer
19:12 Brandon, that I just missed it? Or did
19:14 you miss yelling at me?
19:18 I thought about it.
19:23 Okay, here I was in Claude and here's
19:26 the here's the lyrics it wrote. Okay,
19:27 great. Now we'll go to Suno.ai.
19:32 All right, let me share this tab now.
19:37 All right, we're going to make it a
19:39 privacy policy update. We're going to
19:40 steal all your data. Go [ __ ] yourself.
19:42 Okay, great. I'm in
19:47 explore. Where's create? Create. Okay,
19:49 they changed the order of the buttons.
19:52 All right, so lyrics. Boom. There's our
19:54 lyrics.
19:56 And this is called dirty glasses.
20:03 Okay. Beautiful. Fantastic.
20:07 Yeah. That's really good. That's That's
20:08 really good. That's fantastic. I like
20:10 what you're doing there with the uh I
20:13 like what you're doing there with the uh
20:15 that that live stream you got where you
20:17 talk about the the artificial
20:19 intelligence. It's And you're the one
20:21 with the dog, right? You got a dog.
20:25 A dog and a and a and a guitar
20:28 played, you know. Okay.
20:40 Um, upbeat
20:43 Americana
20:46 ballad.
20:50 12 string guitar. I loves me a 12
20:52 string.
20:57 Let's do advanced options. We'll put
21:01 this got to be a male singer. Well, it
21:03 doesn't have to be. Oh, it does. It
21:05 talks. Well, it doesn't. No, it doesn't.
21:08 It doesn't matter. Whatever. It's going
21:09 to be male.
21:12 Lyrics mode manual weirdness. We're
21:14 going to bring that down. Style
21:16 influence. We're going to bring that up.
21:18 Okay.
21:21 Upbeat Americana ballad 12 string
21:23 guitar.
21:27 Roadworn
21:29 voice.
21:33 Rich backup
21:41 vocals.
21:44 Cello. That one's for Corey Sandler.
21:48 She She loves her some cello. Put a
21:51 cello in there. A cello in a country
21:53 song. All right, here we go, kids.
21:57 5.1 instant is the best I found, but
22:00 still me. Kyle, oh, Corey here. Insuna.
22:03 Uh oh. Couldn't generate that. Sorry,
22:06 but we're currently experiencing
22:08 elevated usage. Way to go. Who is it
22:11 Warner Music that bought them?
22:14 Seriously, what' you do? Cut the budget.
22:17 Um Corey here insuno use American roots
22:21 instead of Americana. Okay. upbeat
22:23 American Roots
22:27 ballad
22:28 instead of Americana. See if there's a
22:30 difference in sound. Okay, so we'll do
22:32 So, this one's going to be American
22:33 Roots.
22:36 All right, so we got Dirty Glasses.
22:38 We're not going to do much except what's
22:40 going to happen is this. Here's my
22:42 prediction. I wanted this to be like a
22:44 10-minute detour
22:47 and then one of these songs is going to
22:49 be really good and it's going to end up
22:50 being a 45minute detour. And if it is, I
22:52 apologize. It's all Silver Fox's fault.
23:04 Why is this one hung? Oh, that was the
23:06 one that where it crashed. Okay.
23:10 Did I share this right? Can you hear
23:12 that? Yeah, you can hear that.
23:25 There's a thumb print on the left side
23:27 where I lean against my hand reading
23:31 throwway on.
23:44 There's a thumb print on the left side
23:47 where I lean against my hand reading
23:50 throwways on Craigslist for some life I
23:53 never planned and I scratch across the
23:57 right lens from the night I dropped my
23:59 keys fumbling at a door that you'd
24:02 already left unlocked for me.
24:08 All right, here's American Roots.
24:11 This is better.
24:32 There's a thumbrint on the left side
24:35 where I lean against my hand.
24:44 Let's see. Upbeat American Roots ballad.
24:48 I'm gonna put funk groove.
24:53 Funk groove. Punk attitude.
25:03 12 string guitar.
25:18 There's a thumb print on the left side
25:21 where I lean against my head read and
25:24 throw away on Craigslist for some life I
25:28 never planned and a scratch across the
25:31 right lens from the night I dropped my
25:34 keys fumbling at door
25:37 That one's got bad uh articulation of
25:40 the words
25:51 on the left side where I lean against my
25:54 hand. Reading throwaways on Craigslist
25:57 for some life I never planned. AND I
26:00 SCRATCH ACROSS THE RIGHT LENS FROM THE
26:03 NIGHT I dropped my keys. fumbling at a
26:06 door that you'd already left unlocked
26:09 for me.
26:12 Dirty glasses.
26:14 >> Bad phrasing. Let's create two more of
26:16 those because there's something there.
26:19 More like a tired bartender at the end
26:21 of the night. Okay, that's good. So,
26:23 Rich back. So, let's instead of roadw
26:25 worn. So, we'll go. I like that. Um,
26:28 sung
26:30 like a tired bartender
26:34 at the end of the night. That's good.
26:38 That's good. Good. Good.
26:44 There's a thumbrint on the left side
26:48 where I lean against
26:56 this. I like
27:14 there's a thumb on the left side where I
27:17 lean against my hand
27:19 reading throwaways on Craigslist for
27:22 some life I never planned and a scratch
27:25 across the right lens or from the night
27:28 I dropped my keys
27:30 from a door that you'd already left
27:33 unlock for me.
27:38 >> That was not bad. Here's the bartender
27:40 voice.
27:43 I like this. Congrats, source camp.
27:46 That's awesome.
28:03 There's a thumb print on the left side
28:06 where I lean against my hand reading
28:09 throwaways on Craigslist for some life I
28:12 never planned and a scratch across the
28:16 right lens from the night I dropped my
28:18 keys.
28:20 fumbling at a door that you'd already
28:23 left unlocked for me. Dirty glasses.
28:28 That's all it ever was. I've been
28:31 staring through the wreckage of a war
28:34 that never was. You were standing in the
28:37 kitchen in that ordinary life and I
28:42 missed the whole cathedral for a smudge
28:45 across.
28:49 That was not bad. I'll put a little
28:51 thumbs up on that. We'll listen to one
28:52 more.
28:56 Ian James, I made over 1500 tracks on
28:59 Sununo. I'm probably up there. I'm
29:01 probably somewhere in the neighborhood,
29:03 if not if not above it. I've done a lot
29:05 on here. Um, also, um, Source Camp had
29:10 her official three-hour training for a
29:12 chamber of commerce today, pitching for
29:14 a large six-figure contract tomorrow.
29:16 Wish me l luck. That's huge. Congrats.
29:24 There's a
29:31 lean.
29:33 >> Nah.
29:37 >> Why is this thing three and a half
29:39 minutes long? Four minutes long.
29:41 >> And Lord, what have I done? You've been
29:44 standing in a cathedral and I've been
29:47 the only one who couldn't see the color
29:52 for the dust on everything. Now the
29:56 clear's
30:00 thumbrint.
30:04 >> All right, let's let's go change the
30:06 image.
30:08 Uh
30:10 >> I guess I have to do it in publish
30:12 maybe.
30:13 Edit. What am I doing here? Animate. I
30:16 don't want to animate that. That's a
30:18 crappy image. Let's see. Publish.
30:24 Generate cover art. Okay. Um,
30:28 let's see. Text to video.
30:31 Advance 10 seconds.
30:34 Um,
30:37 image.
30:42 Where's the text? Where do I put in the
30:44 text? Oh, here we go. Um,
30:48 close up image of a handsome man's
30:54 eyes.
30:56 Uh,
30:58 handsome man's
31:02 glasses
31:05 with
31:09 smudgy
31:12 lenses
31:15 and the reflection
31:18 of a country
31:22 woman
31:24 sitting at a country
31:29 table.
31:31 All right, let's see if we can get
31:33 something that doesn't suck.
31:41 We are on Mr. Alexo.ai,
31:47 which is just a music generation site.
31:51 And uh we're just distracting ourselves
31:54 from the real work.
32:26 Come on. Generate.
32:37 Go back to my sunglasses.
32:39 did a song called Meal Deal about taking
32:42 a girl on a something date to get a meal
32:47 deal from.
32:51 That's cute.
32:54 Side hustle Mimi got here late.
32:58 Mimi in the making.
33:01 No, Emmy.
33:04 We're all in the making.
33:06 I hope you all know. We're just trying
33:08 to all figure this out, right?
33:12 Um,
33:13 Cindy [ __ ] sent me an interesting text
33:15 right before I came live. So, I don't
33:18 know if you heard, but the head of
33:19 safety for Anthropic quit yesterday.
33:21 Quit quit anthropic. And one of the
33:24 nuances of them quitting was
33:30 they're quitting to go pursu pursue
33:32 poetry and a search for meaning.
33:38 So, last week or so.
33:43 The [ __ ] is that?
33:45 That's not even close.
33:55 See, this is this is why we can't have
33:57 nice things. I'm going to
34:02 studio.google.com.
34:07 I'm going to go to the home. I'm going
34:09 to go to the playground. Where am I
34:10 going? I'm going to go to the
34:12 playground.
34:14 Lincoln API key. Corey has your cover
34:17 art in a regular. Thank god. Corey.
34:30 AI salon. Okay.
34:43 Oh, that's cool. Except it's How am I
34:46 going to uh uh I got to do a vertical
34:50 one.
34:52 Uh uh uh uh. Save image as.
34:57 You want to tell me about your tabs? I
34:59 You could tell me about your tabs.
35:04 Um, but I'm just going to go back here.
35:07 So, I'm just going to go,
35:09 we're going to cancel this. How do I get
35:11 out of this? Like that.
35:13 Going to go back to publish. Going to go
35:15 here. Going to go update cover. Drag and
35:19 drop.
35:25 It's an AVIF.
35:29 Oh my god.
35:33 I can't upload the file because it's the
35:35 wrong file format because some dweebnut
35:38 in 2012 convinced his boss that we had a
35:42 real problem in this world. And that
35:43 problem was
35:46 not efficient image file formats enough.
35:54 Oh my god. Oh my god. Oh my god.
36:00 Save. We're going to go back here. We're
36:02 going to go to publish. We're going to
36:03 go here. We're going to update cover
36:04 art. We're going to go here. We're going
36:06 to click on this. We're going to go
36:08 here. We're going to click on the thing.
36:10 We can't We can't drag. Actually, you
36:13 know what? I kind of like it.
36:16 I kind of like it all zoomed in and
36:18 [ __ ] up. All right. Good.
36:24 Why didn't it update? Why didn't it
36:25 update? Why didn't it update?
36:30 I'm gonna lose my [ __ ] You've already
36:33 lost your [ __ ] Okay. Save as cover
36:37 image. Can you tell Ian where to post
36:40 this song in the AI salon? Where to post
36:43 his song in the AI salon and what it is?
36:46 Yes.
36:48 Your image has been updated. Okay. Dirty
36:50 glasses. A song
36:54 about glasses
36:57 that aren't clean.
37:05 No, but really it's about love.
37:14 I like being an idiot. I really do. I
37:16 really do. I really like it. Publish.
37:20 Okay, you can all go see if you go
37:23 search for Dirty Glasses by Kyle
37:26 Shannon.
37:28 You can see it.
37:32 Let's see. So, I'm going to share and
37:33 then I'm going to show you how to share.
37:34 If you want to share your song, I'm
37:37 going to go into the AI salon.
37:40 I'm going to share my tab. Can you see
37:42 that?
37:43 So, there's there's Corey's uh
37:47 cover image. I'm gonna save this in. You
37:51 could either save it in the community
37:52 feed or you could save it in look what I
37:54 made. I think I'll save it in Look what
37:56 I made. So, I'm going to share a post
37:58 and say
38:00 um here's a swell song
38:06 about
38:09 you guessed it
38:14 dirty glasses.
38:27 And then I'm going to add a photo.
38:32 Please remove the current cover. There's
38:33 no cover there. So, we're going to grab
38:36 a new photo.
38:43 Beautiful post.
38:46 All right, we don't need to know not
38:48 notify everyone. So going to look what I
38:50 made in the AI salon. You can see that.
38:53 And then if you go into community feed,
38:56 producer Brandon just informed me
38:58 there's a prompt of the week. So our our
39:00 theme this week in the AI salon is
39:02 signal.
39:04 And uh here's a prompt for you to to
39:07 come in and explore. All right. Share
39:11 your creation. And look what I made. Hey
39:13 everyone, what's up tonight? Uh, we're
39:15 just getting started. I just made a
39:16 song. We'll we'll go listen to the song.
39:18 You want to go listen to the song? All
39:19 right. Here's the song. Here's the song.
39:22 We may not play the whole thing. It's
39:23 four minutes, but you know, it's good.
39:27 Corey Sandler, credit with the old yield
39:29 uh yield cover tabs. I got it. I got it.
39:36 Here we go.
39:59 There's a thumb print on the left side
40:01 where I lean against my head reading
40:05 throwaways on Craigslist for some life I
40:08 never planned.
40:10 and a scratch across the right lens.
40:12 From the night I dropped my keys,
40:16 fumbling at a door that you'd already
40:19 LEFT UNLOCKED FOR ME. DIRTY GLASSES.
40:24 That's all it ever was. I've been
40:27 staring through the wreckage of a wall
40:30 that never was. You were standing in the
40:33 kitchen in that ordinary life and I
40:37 missed the whole cathedral for a smudge
40:41 across my side.
40:53 I've been building cases nightly against
40:56 a quiet way you love. No grand jury, no
41:00 indictment, just a man not showing up.
41:04 You put tangerines in my jacket. Left a
41:08 note inside my boot. I was crossing.
41:14 >> No, this has nothing to do with Sydney.
41:16 This just we just made a song. on the
41:18 roof. Dirty glasses,
41:22 that's all that ever was. I've been
41:25 staring through the wreckage of a war
41:28 that never was. You were standing in the
41:32 kitchen in that ordinary life. And I
41:36 missed the whole cathedral for a smudge
41:39 across my side.
41:52 I held them up this morning to the
41:55 window by the sink and the light came
41:58 through like gospel through the water
42:01 and the steam. Every streak of year I
42:04 wasted. Every spot of door I closed. And
42:08 behind it all, just you there in your
42:12 ordinary clothes,
42:16 clean glasses.
42:18 >> And it went clean.
42:19 >> And Lord, what have I done? You've been
42:22 standing in a cathedral and I've been
42:26 the only one who couldn't see the color
42:30 for the dust on everything. Now the
42:33 lights coming through so clear it almost
42:37 makes me sing. There's a thumb print on
42:40 the left side. I can't bring myself to
42:43 clean cuz it's mine and it reminds me
42:46 what it cost me not to see.
42:57 Oh,
43:12 hey.
43:27 All right, that's cool. All right,
43:28 groovy song
43:31 done.
43:32 I just uh Ian just posted a song and
43:34 look what I made. Very cool. Let me jump
43:36 over there quick.
43:38 Look what I made. Bang, bang, bang.
43:42 You see how this internet thing works?
43:44 Back to you
43:46 by Lord Wellham.
43:50 Listen and make your own onsuno. Look
43:52 what you tabbed. Sh.
43:55 Producer Brandon. I'm a professional.
44:01 around.
44:03 Every street feels like a touch.
44:06 Signs keeping everywhere.
44:09 Nice,
44:10 >> but I know where I'm heading next.
44:14 Got my doubts right.
44:18 Got my past in the real.
44:22 Every light turns green eventually when
44:26 I'm driving back to you.
44:30 I don't need it easy.
44:33 I just need a truth.
44:37 I break every rule I learn just to make
44:41 it back to you.
44:46 I jump through windows just to get home.
44:50 Run through fire if that's what it
44:53 takes. Burn my pride on the side of the
44:57 road.
45:01 Nice. I dig it. I dig it. Okay, let's
45:06 get back to
45:08 share this tab instead. Wait, I'm going
45:10 to go to a different kind of sharing
45:12 because I just want to be able to Wait,
45:15 what about prompt of the week? I already
45:18 talked about prompt of the week. I
45:20 talked about prompt of the week earlier.
45:22 You know what it was, Brandon? when you
45:23 were napping.
45:27 I talked about it. I talked about it
45:30 earlier.
45:32 Um, go to community.thesalon.ai.
45:35 You mentioned it but didn't read it. Oh,
45:38 all right. Hang on. Producer Brandon
45:40 wants me to read prompt of the week.
45:42 Fine. I will do it.
45:46 Okay. Community feed. Go to the salon.
45:49 Go to community feed. Brandon's prompt
45:51 of the week is
45:53 create something about a love signal
45:56 trying to break through interference.
45:58 You mean like dirty glasses? You are you
46:00 telling me I just did your prompt
46:03 without even knowing it? There's some
46:05 signal for you. Your piece must in must
46:09 include a sender, a receiver, some form
46:12 of distortion, delay, static, or
46:14 misunderstanding.
46:16 A moment where the signal either
46:18 strengthens or fades. That's it.
46:20 Everything else is up to interpretation.
46:23 Very cool. Love it,
46:27 Groovy. So, go do that. What? Like,
46:30 while So, here's what's going to happen
46:32 tonight. I've been working for the past
46:34 two nights on a project that I'm I'm
46:36 working on over four nights. It's a
46:39 marketing campaign for the AI salon and
46:40 the mastermind.
46:42 It's going to get boring. Um, if you've
46:45 been following along, you know that
46:47 already. If you're new here, it's going
46:49 to be boring. So, what you could do is
46:51 instead of listening to me, you could go
46:54 take the prompt of the week
46:57 and do some creative [ __ ] with it. And
46:59 what I would encourage you to do is is
47:02 even level up your game. Don't just do a
47:05 quick prompt and get it done and post
47:06 it. Do some variations. Do some
47:09 exploration. Perfect time to do that.
47:13 Just sent you Ian James just sent meal
47:16 deal. I assume that was a Tik Tok gift.
47:19 Cool. Thank you if that's what it was. I
47:21 didn't see it, but awesome.
47:27 Down.
47:40 You did it that way.
47:53 Why is it the shitty songs get stuck in
47:56 your head? And don't tell me you like
47:58 that song. If anyone tells me that they
48:00 like that song, we're going to have a
48:03 situation.
48:12 Oh lord.
48:15 It must be thirsty. Thirsty. I am
48:18 thirsty. Wait.
48:21 I love Backstreet Boys. Bring it Kyle.
48:23 Damn it.
48:34 I don't I don't even know the words to
48:35 it. I I did it something that way,
48:38 right?
48:44 I can only think of the parody of
48:46 Backstreet Boys. I agree. I listen, I'll
48:49 listen to Dick in a Box night after
48:51 night after night, but that song
48:57 parody weirdo.
48:59 Okay, so here's what we're going to do.
49:01 So, so for the past two nights,
49:06 um, night one, I spent the whole time
49:09 working on developing five personas
49:12 for, um, for our marketing campaign. So,
49:15 we have to figure out who are we talking
49:17 to.
49:19 Um,
49:20 then I came into Claude or well, I did
49:23 that in Claude and it did a really,
49:24 really good job. It took three or four
49:27 iterations and some fairly major, you
49:30 know, arm wrestling. And then last night
49:33 I asked that how many briefs do I need
49:35 before I can start making stuff? And it
49:36 told me there were six of them. So I'm
49:38 going to have it reiterate what are
49:39 those briefs. Um, please
49:43 reiterate
49:45 the briefs
49:48 and give me a summary of our
49:53 chat here. So, I can use it as a chat
50:00 as a prompt
50:04 for a new chat.
50:07 Uh, and then and then last night we did
50:12 a brand brief for the AI salon and that
50:15 took some doing. That was that was a bit
50:17 frustrating.
50:19 Let's see. I'm Kyle Shannon, co-founder
50:22 of the AI Salon.
50:24 In a previous session, we completed two
50:26 major documents, both attached. The
50:29 persona brief.
50:34 Okay, there's the personas. All five
50:36 live in a version. Okay. And then the AI
50:39 salon brand platform. Okay,
50:42 great.
50:54 Okay. What it wants us to create is
51:02 Wait, what did that just do?
51:04 Oh, it turned it into a pretty thing.
51:07 Okay, fine.
51:10 Brand platform is done. Message
51:13 architecture next up. Not started.
51:15 master creative brief, campaign
51:17 strategy,
51:19 self assessment tool brief, and then the
51:22 persona execution briefs.
51:25 This is a lot.
51:28 So, let me ask it. Um, do you recommend
51:34 me starting over with your overview
51:40 and uploading
51:46 the two documents
51:50 or
51:52 keep going here.
52:05 Oh lordy.
52:07 I made an offline AI on a Raspberry Pi
52:10 3B
52:12 to have Gordon Ramsay and Jeremy
52:15 Clarkson persona. That's fun. Like that.
52:19 I support I support
52:22 celebrity impersonations.
52:26 That's pretty cool. Okay, keep going
52:29 here. We're not deep enough into the
52:30 context window for degregation to be a
52:33 real risk and the nuance of corrections
52:35 made. Okay. Okay. Okay. So, I'm going to
52:37 say, okay,
52:39 I'm going to upload
52:44 the two documents.
52:48 Um, even though you have them
52:56 as I have made some small but important
53:03 changes.
53:06 Um, please remember
53:10 the updates
53:13 moving forward.
53:18 All right, let me go add
53:21 the persona brief and the brand
53:25 platform.
53:28 Add files. Why can I not add files?
53:32 Oh, come on.
53:35 Let me reload this. Let me get rid of
53:36 this.
53:39 Let me reload this.
53:44 Hit the plus button. There we go.
53:48 Add files. Okay. So, we're going to go
53:51 to 2026 marketing.
53:54 And we've got the persona brief, the
53:57 marketing document hierarchy.
54:01 We don't need that. We need the brand
54:03 platform
54:05 and the persona brief. Okay,
54:09 so those are both there. There's my
54:11 little prompt that I had
54:16 forward. Please remember
54:20 remember
54:25 by the way I'm in Claude and I'm using
54:27 Opus 4.6 extended.
54:31 Please remember these updates moving
54:32 forward. I'd like you to explain to me
54:40 what was the second uh brief here. It
54:42 was a messaging
54:46 uh
54:58 anybody remember messaging something
55:22 messaging architecture. I want you to I
55:25 I'd like you to explain
55:30 what a messaging architecture is
55:36 briefly
55:39 and
55:41 your strategy
55:45 for the
55:49 architecture.
55:55 for the salon
55:58 before writing it.
56:02 Okay, let's learn what a a messaging
56:05 architecture is. Again, all of these
56:07 things are things I've done before and I
56:09 have um pretended that I know exactly
56:12 what they are, but we now live in a
56:15 world where this thing is the world's
56:18 greatest expert on messaging
56:19 architecture. So, we can learn and grow
56:24 as human beings.
56:26 Good. I caught your edit in the not a
56:30 tech community section. You tightened my
56:32 version. We don't ask what can AI do. We
56:35 ask, "What can I do?" Amplified by AI.
56:37 That's better. First person sharper. It
56:39 puts the human as the subject of the
56:41 sentence. Noted and carrying that
56:43 forward.
56:48 Oh, what is it? Don't
56:51 ask what can AI do,
56:55 but rather what can I do with AI?
56:58 Amplified by AI whatever. Okay.
57:02 What it is in plain terms, the brand
57:04 platform says who we are. The persona
57:06 brief says who we're talking to. The
57:09 message architecture is the bridge. It
57:12 maps what we say to whom, what moment in
57:16 their journey, that's really important,
57:18 and through which channel. Okay? It's a
57:21 structured reference document so that
57:23 anyone writing copy for the salon, you,
57:25 Liz, a contractor, me. By the way,
57:28 Claude has
57:31 Claude has assigned himself, I suppose,
57:34 um, as an employee of the AI salon.
57:39 Can you look up
57:41 Oh, can look up
57:44 I'm writing an Instagram ad targeting
57:46 creative professionals who's never heard
57:48 of us before and find the right message
57:50 without reinventing from scratch. Okay,
57:52 good. What it's not, it's not finished
57:54 copy. It's not ads. It's the strategic
57:57 scaffolding that finished copy gets
57:59 built on. Here's my strategy for the
58:01 salon's architecture specifically. Three
58:04 organizing dimensions, not one. Most
58:06 messaging architectures organized by
58:08 audience only. That's not a enough
58:11 because a self-aware seeker, one of our
58:13 personas, this is a really cool concept.
58:16 So
58:18 what Claude recognized is that of our
58:21 five personas, the fifth one is called a
58:24 self-aware seeker. So it's someone who's
58:27 aware of what's coming with AI
58:30 and they don't know what to do. They're
58:32 seeking. They're trying to figure it
58:33 out. So a lot of the people in the AI
58:35 salon are self-aware seekers. And what
58:38 this thing figured out is that a
58:41 self-aware seeker will bring in the
58:44 other four kinds of people, personas.
58:48 Um, so if we get if we get number five
58:50 right, they'll bring those people will
58:52 bring in the other people, which I
58:54 thought was cool.
58:56 Okay.
58:58 Persona, the five from the brief. Funnel
59:01 stage. Awareness, consideration,
59:03 conversion,
59:05 retacy.
59:07 Awareness, consideration, conversion.
59:09 Okay, I hate this funnel [ __ ] Um,
59:14 this
59:21 is
59:24 classic
59:28 salesfunnel
59:31 [ __ ]
59:34 Um, it's not authentic
59:39 to the salon.
59:46 But maybe
59:49 I'm just being a rigid
59:54 [ __ ]
59:59 Please educate me
1:00:03 why this still works
1:00:07 or dig deeper.
1:00:12 Let's see what it says.
1:00:18 Thinking about weighing authenticity
1:00:20 against conventional wisdom.
1:00:24 By the way, ah, for those of you that
1:00:27 know, um, HT Snow Day from from AI Salon
1:00:31 Office Hours on Friday, um, he was in
1:00:33 Denver this week and he actually reached
1:00:35 out to me. So, he and I had breakfast. I
1:00:36 think one of the reasons I'm tired is I
1:00:38 got up an hour and a half earlier than I
1:00:40 normally do and I went and had breakfast
1:00:42 with HD, but it was really good
1:00:43 breakfast. He's such an awesome dude.
1:00:45 I'm focused on trying to reach the cures
1:00:47 for kidney disease and cancers within
1:00:49 the AIM building. Awesome. I'm in the
1:00:51 UK. Welcome, James. Jesus, it's late
1:00:54 there. What is Oh, it's it's morning
1:00:56 there, right? Is it like five or six in
1:00:58 the morning?
1:01:00 Bacon?
1:01:01 Oh, did I have bacon this morning? I had
1:01:04 uh habanero
1:01:06 pork belly
1:01:08 eggs benedict. It was really good. And
1:01:10 then we split an order of blueberry
1:01:12 pancakes. We ate at Snooze. Um Snooze is
1:01:15 a a restaurant chain in Denver that's
1:01:17 really really good. Okay. You're not
1:01:19 being a rigid [ __ ] You're being a
1:01:21 founder who can smell when a framework
1:01:23 is imposing someone else's logic on your
1:01:25 thing. Let me take this seriously. Yeah,
1:01:27 please. Claude 4:00 a.m. in the UK. Wow.
1:01:31 Cool.
1:01:32 That's a no-go breakfast without the
1:01:34 bacon.
1:01:36 They have really good bacon at snooze,
1:01:37 too. Okay. What the classic funnel gets
1:01:41 right. People do move through stages of
1:01:43 relationship with you. Someone who's
1:01:44 never heard of the salon needs different
1:01:46 words than someone who showed up at off
1:01:48 office office hours. That's just true.
1:01:50 If you write one message for everyone,
1:01:52 you'll either talk over K. What the
1:01:55 classic funnel gets wrong, uh, it treats
1:01:57 people as leads being processed through
1:02:00 a pipeline. Awareness means we know they
1:02:02 exist. Consideration means they're evalu
1:02:05 evaluating us against competition, etc.
1:02:08 Okay, but here's the thing you should
1:02:09 actually be mad about. You already have
1:02:12 a journey. The cycle of AI readiness,
1:02:14 play first, create excellence,
1:02:15 generously lead. It isn't just an
1:02:16 operating framework. It's a description
1:02:18 of how someone's relationship with the
1:02:20 salon evolves. Maybe
1:02:23 I was so busy being a good marketing
1:02:25 strategist, I overlaid this. The [ __ ]
1:02:28 sick offensey is exhausting. Let me map
1:02:31 it from a person's perspective. Stage
1:02:34 one, someone sees me. They're
1:02:35 encountering something. A post, an
1:02:36 assessment, a friend's referral. Uh, I
1:02:40 showed up. Wait, so what is this?
1:02:43 Someone sees me. Okay, I'm not alone in
1:02:46 this. Yes, I showed up. Play first. I
1:02:49 belong here. Create excellence.
1:02:54 I'm bringing others generously. Lead.
1:02:56 All right.
1:03:00 Um,
1:03:04 one outcome is they bring others.
1:03:11 The other is they join the mastermind.
1:03:17 Um,
1:03:19 both can and should be in the mix.
1:03:24 I think you may be overthinking it and
1:03:30 being a little too
1:03:33 precious.
1:03:35 Um,
1:03:37 let's strike
1:03:40 a happy medium.
1:03:43 Okay.
1:03:48 Oh my god, that sounds delish. It is
1:03:50 amazing. It's like big piece of pork
1:03:53 belly, a poached egg on top with the
1:03:56 Holland sauce, and then like a little
1:03:58 raspberry
1:03:59 jam sort of thing, and then the the
1:04:02 Holland sauce is like spicy habanero or
1:04:06 no, there's there's like habanero
1:04:08 jam on the uh on the English muffin.
1:04:11 It's really [ __ ] good.
1:04:14 Um
1:04:17 fair. I got high on my own reframe. The
1:04:19 stages are right. The mastermind
1:04:20 conversion is a real outcome
1:04:23 and belongs in stage four alongside
1:04:26 deepening the practice. Yeah, that's
1:04:27 right.
1:04:30 Neither needs to be precious about it.
1:04:32 Let me build it. Recalibrating the
1:04:34 messaging framework to balance dual. Oh,
1:04:36 now it's building us a messaging
1:04:38 framework. All right. Well, let's just
1:04:39 see how it does. All it's missing is
1:04:41 sourdough. It's funny. Um HT had an
1:04:45 omelette and he had sourdough toast with
1:04:47 it and then blueberry pancakes.
1:04:50 Uh uh um
1:04:53 Ian Kyle is live here Tuesday through
1:04:57 Saturday actually. Oh, Tuesday through
1:04:58 Saturday, his time. Yeah. 3 to five 3 to
1:05:02 5 a.m. in your time zone. Working on a
1:05:04 rare rare genetic conditions also. Hey
1:05:06 Ian, if you're going to cure diseases,
1:05:08 could you do um long haul Lyme disease?
1:05:12 That would be great. Chronic Lyme
1:05:13 disease, all the co- infections.
1:05:16 If you if you cure that, I'll give you
1:05:18 free access to the to AI learning lab
1:05:20 live, five nights a week. I mean, five
1:05:23 mornings a week for you.
1:05:26 Yes, send me the details. Um,
1:05:30 okay, I will actually just join the uh
1:05:33 join the working on Fabri. Okay, cool.
1:05:36 Um, that's exciting. Um, DM me on the AI
1:05:40 salon. So, if you go to
1:05:41 community.thesalon.ai
1:05:43 AI.
1:05:44 Um,
1:05:48 and DM me. I'm Kyle Shannon in there.
1:05:52 Nothing too clever. See, I was on the
1:05:56 internet before social media came. So, I
1:05:58 was at Kyle Shannon everywhere. And then
1:06:01 social media came and all the young cool
1:06:04 kids were like, "We need handles, man.
1:06:06 We don't want to be doxed." And so
1:06:09 everyone has like, you know,
1:06:12 Pink Boo Bear 27
1:06:15 and they're like, "Oh, I'm Pink Blue
1:06:16 Bear. What What's your handle?" I'm
1:06:18 like, "Kyle Shannon." They're like, "Why
1:06:21 are you doxing yourself, you loser? What
1:06:24 are you, a boomer?"
1:06:28 I'm like, "Could I just have my coffee,
1:06:30 please?
1:06:39 By the way, if you're new here, uh, one
1:06:41 of my pastimes is making myself crack
1:06:44 up. So, I I'm fairly certain no one else
1:06:48 finds it funny. But sometimes people are
1:06:50 nice and occasionally say, "No, no, we
1:06:53 found that slightly humorous, too."
1:06:57 But there's there's no obligation to
1:06:59 laugh. There's really not.
1:07:06 Oh, good lord.
1:07:10 Claude, what are you doing? Oh, let's go
1:07:12 look. I think we can go look, can't we?
1:07:15 All right. The stages scene not alone.
1:07:18 Okay, it's building us a document.
1:07:21 Persona 5.
1:07:24 All right,
1:07:26 beautiful. It's writing up a storm.
1:07:29 Anybody
1:07:34 else still when you like look at this
1:07:36 [ __ ] and look what it's doing, does
1:07:38 anybody else still kind of marvel that
1:07:40 we live in a world where you just tell a
1:07:43 thing you want a thing and then it
1:07:46 generates a word dock for you.
1:07:51 We can move health forward decades and
1:07:53 months with AI. I know. I'm I'm really
1:07:55 excited about it. Um, I saw that there's
1:07:59 some breakthrough about um something you
1:08:02 can do in human knees to have them
1:08:04 regrow cartilage. It's going to totally
1:08:06 [ __ ] up the knee and hip replacement
1:08:08 industry, $65 billion industry.
1:08:12 My wife's about to get a knee
1:08:14 replacement or two of them. And she's
1:08:17 like, I'd really rather not do that. So,
1:08:19 if anyone knows if you can squirt [ __ ]
1:08:21 in the knees yet to just fix that [ __ ]
1:08:23 let me know. I assume we're years away
1:08:26 from all that stuff, but all right,
1:08:30 here we are. This is our messaging
1:08:32 architecture. Okay,
1:08:36 message architecture.
1:08:39 Seen, not alone, showed up, belong,
1:08:42 lead, mapped to the cycle of AI
1:08:44 readiness. Frame the per from a person's
1:08:46 experience, not ours. Universal messages
1:08:50 for each stage that work across all
1:08:52 personas. Then five persona specific
1:08:55 tables with the message, the emotional
1:08:58 state, the proof point, the call to
1:09:00 action, and the channels at every stage.
1:09:04 This is insane.
1:09:08 Belong belong includes the mastermind
1:09:12 conversion. Ah, cool. Lead includes
1:09:16 referral and member created courses.
1:09:18 Both outcomes, not preciousness. I like
1:09:20 that. Proof points library. Every
1:09:23 testimonial and story we have mapped to
1:09:27 which stage and persona it serves best.
1:09:31 This is a living section that should
1:09:32 grow as new members stories come in.
1:09:35 Brandon, that's really cool. The proof
1:09:37 points library in this document. We
1:09:40 should populate the [ __ ] out of that.
1:09:43 Um channel map where each person person
1:09:46 actually lives so the message goes where
1:09:48 they can be found. How to use the
1:09:50 section. Okay, this is good. All right,
1:09:54 let's go look at this thing in Google
1:09:55 Drive.
1:10:04 How are we doing timewise? We're okay.
1:10:07 I'd like to get another brief or two
1:10:10 done if possible.
1:10:13 150. Let's go 200.
1:10:16 Bang.
1:10:18 what we say to whom and at what moment
1:10:20 in their journey.
1:10:23 Brand platform says who we are. The
1:10:25 persona brief says who we're talking to.
1:10:28 This document is the bridge. It's a
1:10:30 reference document. Okay. The journey
1:10:32 stage stages. People don't move through
1:10:34 a sales funnel. They move through a
1:10:37 relationship. These five stages describe
1:10:39 that relationship from the person's
1:10:42 perspective. What they're experiencing,
1:10:45 not what we're trying to get them to do.
1:10:48 The stages map naturally to the cycle of
1:10:50 AI readiness scene. Someone finally
1:10:53 named what I'm feeling. I I love that as
1:10:56 a as a
1:10:58 like an awareness campaign.
1:11:01 If someone's out there feeling lost and
1:11:03 like they see one of our images or our
1:11:06 social graphics or whatever they are and
1:11:07 they're like, "Oh my god, that's me."
1:11:11 Precycle encountering the great
1:11:12 repurpose of the salon for the first
1:11:14 time. Not alone. There are other people
1:11:17 going through this again. Like, why be
1:11:19 in community? Because this is going to
1:11:20 [ __ ] suck for all of us. Let's be in
1:11:24 this together.
1:11:26 Showed up. I came. It was good. I'll
1:11:29 come back.
1:11:30 That's on us to make sure that the salon
1:11:33 experience is good. And that's what
1:11:34 we've been working on for the past six
1:11:35 months.
1:11:37 Balon. This is my community. I want to
1:11:39 go deeper and lead. I'm bringing others.
1:11:42 I'm teaching what I know. This is a
1:11:45 really cool this I like this. I like
1:11:47 this this aspirational evolution.
1:11:52 The self assess assessment is the hinge.
1:11:55 Before the assessment, we're
1:11:56 broadcasting negotiation and empathy.
1:11:59 After it, we're routing people to
1:12:01 specific offerings based on what they
1:12:02 told us about themselves. The messaging
1:12:05 shifts from we see you to here's your
1:12:07 next step. Universal messaging across
1:12:09 all personas.
1:12:11 The primary message, the work that
1:12:13 defined you is changing. This is not a
1:12:15 skills problem. It's a human one and it
1:12:18 has a name. Take the great repurpose
1:12:20 self assessment. There's a community of
1:12:23 people navigating this exact transition
1:12:26 with curiosity instead of fear. Explore
1:12:28 the salon. Read testimonials. Check the
1:12:31 events calendar. Listen to the podcast.
1:12:35 Show up Friday. Bring your curios. Bring
1:12:37 your curiosity. That's the whole ask.
1:12:39 Attend office hours. Join the free
1:12:41 community. Come to the learning lab.
1:12:43 When you're ready to build a daily
1:12:45 practice and go deeper, the mastermind
1:12:47 is where that happens. Join the
1:12:48 mastermind. Enroll in the practice lab.
1:12:51 Um, share what you know. Bring who you
1:12:54 know. The future of AI is still up for
1:12:56 grabs. Refer a friend. Learn out loud.
1:12:59 Lead a learn out loud. Share assessment
1:13:02 results. Create a course. I like this.
1:13:06 Persona one, the creative professional.
1:13:09 They're feeling humiliated, angry,
1:13:11 grieving.
1:13:13 So, this is this is a really important
1:13:18 thing
1:13:23 that I wish I had.
1:13:30 I wish it didn't have to be like this,
1:13:32 but I think there's going to be a lot of
1:13:34 people just in mourning, grieving, like
1:13:37 literally grieving. grieving their
1:13:39 careers. Tik Tok pin. I built an AI
1:13:42 called Fresh and Clear for dementia, but
1:13:45 unfortunately
1:13:47 Claude changed the voice. Oh yeah, that
1:13:51 sucks.
1:13:52 Using AI, I managed to build a NASA
1:13:55 style most cause analytical trading
1:13:57 platform in 40 minutes hosted. Yeah,
1:14:00 it's wild times we're living in. It
1:14:03 really is. But people are going to be
1:14:05 going through it. The message, you
1:14:06 didn't become a designer, writer,
1:14:08 photographer to be replaced by a prompt.
1:14:11 The tools that threaten your craft can
1:14:13 become the most powerful creative
1:14:15 instruments you've ever touched. But not
1:14:18 alone, and not without someone
1:14:20 acknowledging what this actually feels
1:14:21 like. The proof point, the Great
1:14:24 Repurpose article, the section on task
1:14:26 erosion and identity. If anyone can make
1:14:29 what I make, what am I? Um, take the
1:14:33 great repurpose self assessment. So this
1:14:36 great repurpose self assessment that's
1:14:38 the thing that will vibe code tomorrow
1:14:42 cuz we could do we could do images like
1:14:46 social images which would be more fun
1:14:48 but I think doing a really good self
1:14:50 assessment tool would be would be
1:14:52 valuable channels Instagram creative
1:14:55 slack groups things like that okay
1:14:59 not alone they're feeling isolated oh
1:15:01 this is this goes on and on and on for
1:15:03 each of personas.
1:15:06 Okay, let's just assume it got all this
1:15:08 right
1:15:10 because we don't have time to go through
1:15:12 all of this. But I understand what it's
1:15:13 doing now. I like it.
1:15:16 Let's move this so that we have this in
1:15:20 our official flow,
1:15:23 our document repository.
1:15:30 Cindy [ __ ] would be proud of me. I'm not
1:15:32 saving it to my desktop
1:15:37 like I always do. Always did. I'm a
1:15:40 professional now.
1:15:47 All right, there we go. Move. Yes, we're
1:15:50 going to move it. We're going to change
1:15:51 the permissions.
1:15:53 All right, we're going back to Claude.
1:15:58 Okay, I'm happy
1:16:02 with this. What
1:16:07 is
1:16:09 the next document,
1:16:23 the master creative brief? Okay, so
1:16:26 we're gonna do something fun here.
1:16:29 I'm gonna jump over to GenSpark.
1:16:35 Genspark has some really cool tools in
1:16:37 it.
1:16:45 And so what I'm going to do is I'm going
1:16:47 to say
1:16:50 I'd like I wonder if I have any credits.
1:16:52 Uh refresh now. A new version of this
1:16:55 website is available.
1:16:58 Okay.
1:17:00 Why didn't you give me that the first
1:17:01 time?
1:17:03 Me close that.
1:17:06 Let me see my account. Credits 100.
1:17:09 Okay. We've got some credits. Okay.
1:17:12 Um,
1:17:15 I'd like you
1:17:19 to go to
1:17:23 the salon.ai
1:17:26 and community.thesalon.ai.
1:17:32 And
1:17:35 I'd like you to go to those things and
1:17:43 um
1:17:48 analyze
1:17:50 the imagery you find
1:17:59 and write me up
1:18:04 a visual
1:18:09 um creative brief
1:18:13 I can give
1:18:16 to someone
1:18:20 um writing a master creative brief.
1:18:27 I want this written
1:18:34 um
1:18:36 in a concise
1:18:39 but accurate way
1:18:43 um
1:18:45 for the the creative
1:18:49 lead to
1:18:51 be able to easily incorporate.
1:18:57 Okay,
1:18:59 so GenSpark's pretty cool. You'll see
1:19:01 here it's going to start using tools.
1:19:03 Let me make this bigger so you can see
1:19:04 it. Using tool capture screen. Using
1:19:07 tool capture screen.
1:19:12 I'll analyze the imagery from both.
1:19:18 The community site is behind a
1:19:20 verification wall. Let me analyze the
1:19:22 main site imagery in detail.
1:19:24 Understanding images.
1:19:29 using tool read the salon.ai.
1:19:36 I got to call it a night, friends. All
1:19:38 right. Later. I'm wiped out. It's been a
1:19:40 heavy week. Later, no Emmy. Thank you.
1:19:54 All right. This is good.
1:19:58 Think TED talk meets jazz club. Salon
1:20:02 visual creative brief color system. Dark
1:20:06 navy blue, light periwinkle blue,
1:20:09 vibrant coral or orange, mint green,
1:20:12 warm cream, dark backgrounds with accent
1:20:15 punches. Hierarchy bold sans serif
1:20:18 where AI amplifies your genius events
1:20:21 your genius
1:20:24 neon signage treatment for brand
1:20:26 pillars. Retrofuturistic warm circular
1:20:30 flow
1:20:32 brand mood. All right, this is good.
1:20:35 It's good enough
1:20:38 as visual creative brief. Okay.
1:20:44 All right. Back to this.
1:20:55 Okay. The master creative brief
1:20:57 typically defines the visual aesthetic
1:20:59 territory, what the marketing world
1:21:02 looks like. You should have already have
1:21:04 a visual brand. Should this brief
1:21:06 reference and reinforce the existing
1:21:09 visual brand push a visual direction?
1:21:13 Skip the visual entirely. Um, I've um
1:21:17 captured a
1:21:19 visual brief for you
1:21:24 here.
1:21:26 Oops.
1:21:33 There we go.
1:21:39 Got it. That's a strong system.
1:21:42 Creating a master brief document. Tik
1:21:44 Tok pin. I had Claude go through another
1:21:46 LLM take on its work and got offended
1:21:50 today. Yeah, the Claude is definitely
1:21:53 got some some attitude these days. It's
1:21:56 wild.
1:22:00 Dr. Jay, this is what we worked on. What
1:22:02 LLM did you use?
1:22:04 Remember the night that I had the the uh
1:22:07 the soap opera where the LLMs got jeal
1:22:09 or the the the voice people got jealous
1:22:12 of each other? It was like a whole soap
1:22:16 opera.
1:22:19 That was a funny night.
1:22:26 Creating the master creative brief
1:22:27 document. All right. Whatever.
1:22:59 Totally. That's when Siri would always
1:23:00 pop up for you. Exactly. Yeah. Siri came
1:23:03 on and then she said something and
1:23:06 offended the other one and then they
1:23:08 were arguing with each other. Then they
1:23:10 were yelling at me. We've we've I mean
1:23:13 the cool thing about the Learning Lab
1:23:15 lives is they're all recorded. We can go
1:23:17 find all those moments. And thanks to
1:23:19 Lord Digital gods, we've got them all
1:23:21 like, you know, searchable and
1:23:23 chapterized and it's [ __ ] bonkers.
1:23:29 Years of well architected or well uh
1:23:34 library video content. It's pretty cool.
1:23:40 It is pretty cool. I tell you, it's
1:23:43 fantastic. Bob, tell him what he's won.
1:23:47 He again
1:23:50 really emphasized this. Hasn't won
1:23:52 anything. It's not a game show.
1:23:56 Yeah. Anyway, Bob.
1:24:04 All right. What's it doing here? Oh,
1:24:05 it's writing another document. All
1:24:07 right. Fine,
1:24:10 fine, fine, fine. How do I search past
1:24:12 live videos? Is that available? It is.
1:24:14 Gravity jump. If you go to YouTube
1:24:17 slasharninglab-ai,
1:24:23 that's our YouTube channel. And do me a
1:24:25 favor, Gravity Jump. Go subscribe there
1:24:27 as well. But if you go there, if you
1:24:30 search in the videos tab,
1:24:33 it's just um it's like it's like the uh
1:24:40 all the Tik Tok videos I made early on.
1:24:43 If you go to the live tab, those videos
1:24:47 start April of 2023.
1:24:50 So, I've been doing these lives starting
1:24:53 April of 2023. I did these seven nights
1:24:55 a week for a full year.
1:24:58 Can someone please give me the Hey,
1:25:00 Brandon, can you type on TikTok the uh
1:25:03 the URL for the for the YouTube channel?
1:25:12 I've been there the whole time. Oh,
1:25:13 that's cool. Yeah, but you can go in and
1:25:15 you can search all the uh In fact, if
1:25:18 you go to GenSpark, like I just did and
1:25:21 you point Gen Spark at the YouTube
1:25:24 channel,
1:25:26 um it'll go find videos for you and pull
1:25:29 clips out and do all sorts of cool [ __ ]
1:25:33 Okay. Already incorporated. That's the
1:25:35 same visual brief you sent earlier, but
1:25:37 it's fully baked into the creative brief
1:25:39 I was building. Let me finish generating
1:25:41 it.
1:25:46 The usual The user sent the creative
1:25:48 brief again. No, I didn't. You screwed
1:25:51 up,
1:25:52 dork face.
1:25:58 Are you and Liz and I going to work on
1:26:00 this?
1:26:02 No, you're not working on anything.
1:26:04 You're just doing all the work.
1:26:08 The creative challenge stated plainly,
1:26:10 reach five distinct groups in different
1:26:12 emotional states.
1:26:15 Master creative brief.
1:26:20 The single most important thing you
1:26:22 don't
1:26:32 you don't have to figure this out alone.
1:26:34 Everything else serves that.
1:26:37 The big idea, the great repurpose self
1:26:39 assessment is the universal call to
1:26:42 action. Not a quiz, not a lead magnet
1:26:45 gimmick. The salon's framework made
1:26:48 personal. It includes the share
1:26:50 mechanic. I'm in stage three of the
1:26:53 great repurpose as identity language.
1:26:56 I don't know if I like that. We're going
1:26:58 to
1:27:00 I'm going to push back on that. I think
1:27:04 tone of voice specific and actionable.
1:27:07 The 2 a.m. text. I'm going to push back
1:27:10 on it now. I don't like it. Uh, okay.
1:27:14 Listen.
1:27:17 While the great repurpose
1:27:22 has five stages,
1:27:25 I don't
1:27:27 feel that they are linear
1:27:32 other than if someone is in
1:27:38 survival mode or if they have lost
1:27:43 meaning.
1:27:45 then
1:27:47 they
1:27:49 likely won't
1:27:53 um
1:27:56 engage
1:28:02 at work or in general.
1:28:07 Um
1:28:09 but assuming
1:28:11 some
1:28:13 one engages
1:28:17 then
1:28:22 rather than them being at a specific
1:28:27 stage
1:28:31 I think it would be stronger.
1:28:37 if they got
1:28:41 some sort of rank
1:28:47 for each of the stages.
1:28:53 Eg. Someone might be strong on purpose
1:29:00 but weak
1:29:03 on AI readiness
1:29:07 or you know tool
1:29:11 uh proficiency
1:29:18 while someone else might be great at AI.
1:29:24 I
1:29:26 but they are totally
1:29:31 lost.
1:29:33 Okay, Claude.
1:29:45 Yeah, keep coming back, Ian. There's
1:29:47 lots to do. Do it in in community.
1:29:51 I need to try to get five minutes sleep
1:29:54 before I turn to dust. That's a
1:29:56 fundamentally better model. Thanks,
1:29:58 Claude. I love that you love me so much.
1:30:02 Keep using Claude. Oh, really? You
1:30:06 [ __ ] [ __ ]
1:30:19 Well, I guess that's that
1:30:22 [ __ ]
1:30:24 At 1:00 a.m. I can come back and do
1:30:27 this. I'm not going to. Um, all right.
1:30:35 I could go use other tools, but I don't
1:30:37 want to at this point.
1:30:40 Okay,
1:30:42 let's see. Couple of things that are
1:30:44 important this Saturday.
1:30:48 There's an LOL, a learn out loud in the
1:30:51 AI salon. So, if you go to
1:30:52 community.thesalon.ai
1:30:55 and go to our events, look for the event
1:30:58 on Saturday called the LOL. Um it's on
1:31:03 um if you want to vibe code something
1:31:06 and you want to turn that thing real,
1:31:09 there's some [ __ ] to think about that if
1:31:11 you're not a developer, you're probably
1:31:13 not thinking about. So that LOL in
1:31:16 particular, if you're starting to vibe
1:31:18 code things and you're thinking like,
1:31:20 hey, what if I launch this as a
1:31:21 commercial offering? Um,
1:31:26 you damn well better know what it
1:31:28 requires to have that thing be
1:31:31 commercial. That's what this LOL's
1:31:34 about. So, um, thanks Vicki for putting
1:31:37 those together as always. By the way,
1:31:39 Vicki, I've got HT Snow Day said he'd be
1:31:42 willing to do an LOL for us. I asked him
1:31:45 if he'd be willing to do it on OpenClaw
1:31:47 on how to set up OpenClaw. So, I don't
1:31:50 know if we can do something sooner than
1:31:52 later. Maybe we can do a special edition
1:31:53 one or something like that. So, so let's
1:31:56 talk about that. Um,
1:32:01 let's see. Tomorrow is Friday. So, come
1:32:05 to office hours, especially if you're
1:32:07 new here. So, on LinkedIn, this is also
1:32:10 linked in the AI salon. It's in the
1:32:12 community calendar. You'll see AI salon
1:32:15 office hours. Um, I host them on
1:32:17 LinkedIn. It's just a Google Meet. It's
1:32:19 been the same Google Meet for almost
1:32:21 three years now. It's a remarkable group
1:32:24 of people. It's a group of people that
1:32:27 are trying to figure out how to navigate
1:32:30 this [ __ ] insanity we're in the
1:32:32 middle of.
1:32:34 It used to be a group of people that
1:32:36 were just like, "We love AI." And then
1:32:38 it was a group of people that like we're
1:32:40 overwhelmed with AI. Then it was a bunch
1:32:42 of people that were like, "What do I do
1:32:44 with AI?" Then it was a bunch of people
1:32:46 that were like, "I'm kind of sad." And
1:32:49 and now it's a group of people like, "Oh
1:32:52 man, what's coming
1:32:55 what's amazing about the the group that
1:32:57 comes to office hours
1:32:59 is that they're from the future,
1:33:03 meaning they're engaged enough and have
1:33:05 been talking enough in community that we
1:33:09 can see what's coming.
1:33:12 and we're interacting with other human
1:33:13 beings in our life that are like heading
1:33:16 toward this brick wall that we all can
1:33:18 see and we're like uh you might want to
1:33:22 jump over to this other timeline cuz
1:33:24 there's I know you think that world
1:33:26 exists but there's a wall there that
1:33:30 you're going to hit if you don't hop
1:33:32 over here.
1:33:34 Um and so the conversation has shifted
1:33:36 into you know what what is our role
1:33:39 here? So it's a really fascinating
1:33:41 group. It's a It's a really good group.
1:33:42 So, come to that.
1:33:44 Um,
1:33:47 let's see. On Monday, let's see.
1:33:51 Mastermind in in the mastermind in the
1:33:54 salon. We've got AI for all minds. We've
1:33:56 got business meetups on Monday.
1:34:00 Um,
1:34:02 and I think that's it. Those are the
1:34:03 biggies. So, go check out the events
1:34:06 calendar in the AI salon. You should
1:34:08 come to events. You should go to events.
1:34:09 Uh, oh, Cindy [ __ ] Monday. Um, Cindy
1:34:13 [ __ ] if you're in the mastermind, Cindy
1:34:16 [ __ ] has been doing a four-week
1:34:17 prototyping sprint about how to turn
1:34:20 your daily practice into a system, a
1:34:23 system that lets you get better and
1:34:26 better and better at this daily practice
1:34:28 stuff. It's really good. Um, we're we're
1:34:31 uh on the third week of four. If you're
1:34:33 in the mastermind and haven't joined,
1:34:35 join. you can because you can go and
1:34:37 watch previous recordings and get all
1:34:39 the course m it's not course materials
1:34:42 but like the PowerPoint decks that she
1:34:43 made um and you can catch up. It's a
1:34:46 really that's also a really good group.
1:34:47 So there's lots going on. Lots lots
1:34:50 lots. All right,
1:34:52 Groovy. Beautiful. Um Claude said we
1:34:57 can't have nice things. So
1:35:01 so much for our creative brief. We'll
1:35:03 we'll I think what we'll do tomorrow
1:35:06 because I think right after the creative
1:35:08 brief was the brief for the for the
1:35:11 assessment tool. So I think what we'll
1:35:13 do tomorrow is we'll just quickly finish
1:35:15 up the creative brief. Then what I'll do
1:35:18 is I'll start a brand new
1:35:23 I'll start a brand new chat with all
1:35:25 these foundational documents in it.
1:35:27 these briefs,
1:35:30 including the app brief.
1:35:34 Hm.
1:35:36 Wonder if I just do that straight in
1:35:37 Lovable or if I do it here and have this
1:35:39 write up a spec for Lovable.
1:35:43 We could also have Claude make the app
1:35:46 and Lovable make the app and see which
1:35:48 one's better. That's good, too. Okay.
1:35:51 All right. I've talked to myself now.
1:35:54 Good night.
1:35:56 Hope you had a good night. Bye.