2/12/2026 - From Lyrics to Production Using Claude and Suno to Write an American Roots Song

Transcript

1. 0:16You're feeling nervous, aren't you, boy? With quiet voice and impeccable style.
2. 0:30Don't ever let them steal your joy. Any devil ways to keep them from running wild. They can kick dirt in your face, dress
3. 0:44you down, and tell you that your place is in the middle when they hate the way you shine. I see you tugging on your shirt,
4. 0:59trying to hide inside of it. Hide how much it hurts. Let them laugh while they let them spin.
5. 1:15Let them scatter in the wind. I've been to the movies. I've seen how it ends and the truth
6. 1:29on there.
7. 1:47How is everybody tonight? Happy Thursday. >> Look at us all here. Right where we need
8. 2:01to be. Woohoo!
9. 2:19Woohoo!
10. 2:35Oh, you
11. 3:22Yeah. Wow.
12. 3:36Hello.
13. 4:03It's funny. I'm feeling really still. I almost just fell asleep while I was playing.
14. 4:42Yeah. Amazing. UN approves a 40 member scientific panel on the impact of artificial intell
15. 4:58intelligence over US objections. [ __ ] Heat. Heat.
16. 5:47Come on. Come on.
17. 6:26Your future looking Right. Oh, with the glasses. Yeah. I just figure like while I'm doing guitaring, I might as well look like a
18. 6:38rock and roller so if people stumble by they're like, "Who's this cool cat?" Or maybe like, "What's this douchebag up
19. 6:45to?" You know, like like people do. When did Alec Baldwin go blind?
20. 7:13Sitting in this lonely town. Wonder when things are going to change. Dream my love away.
21. 7:28Seems these dreams have turned glass. Get my nerve up. But my past is pulling me down.
22. 7:42Wondering how long black she going to stick around. Somebody told me once before, he said, "You can never go home again.
23. 7:59Won't you leave?" Said the things to steer me away. Yeah. From the truth of who I am and what I believe. So foes, two sins with a handshake
24. 8:15and some sympathy. Yeah. Back to my bi headed for this big price of my freedom.
25. 8:30Bye-bye black sheep to the black sheep of the family. Bye-bye. Oh, that means so very much to me.
26. 8:47Bye-bye black sheep to my friends and my family. Bye-bye. Going to set my soul.
27. 9:02Set it free.
28. 9:25All right, let's get this show started. I'm feeling mellow, people. I'm feeling mellow. Feeling content that I shouldn't.
29. 9:45I got a really interesting text from Cindy [ __ ] right before I came on. Dirty glasses. Good lord. I thought I was supposed to be some kind
30. 9:59of professional. Professionals don't have dirty glasses. Cams, cams, black bar. Let's get this show started, people.
31. 10:12Here we go. It's blind lemon head. All right. It looks like I got a seed dance 2.0 video after three days of
32. 10:28trying. Um, I'm not sharing it right for you to hear it. I assume it's got sound. So, let me share.
33. 10:46Why is the interface so teeny tiny? Maybe it's just cuz you're old and your eyes don't work, old man. It's good points. Fair.
34. 11:10Well, that was awesome. Except the the exhaust came out of the front of the car after three days of trying.
35. 11:21Could the Could the uh could the exhaust come out of the back of the car? Maybe. Hey Carson,
36. 11:40how do I download this? Oh, maybe it's this button. They have the upload button as the download button. Bizarre. Uh, do I name this
37. 11:5670s muscle versions? Save current version. Initial version.
38. 12:11Save it. That's a trash can. This is a crappy website.
39. 12:30Tell chat what changes to make. Um, you have the exhaust pipes coming out of the front of the car when
40. 12:49it starts. Why? Either Don't deal
41. 13:06with the exhaust or jump cut to the back of the car after the engine
42. 13:24lurches to life. All right, we'll see if that gives us anything. YouTube comment. Dirty glasses is a country song waiting
43. 13:38to happen. All right, Silver Fox, you didn't have to ask me twice. Let's go to Let's go to Claude. Claude's my new favorite friend for
44. 13:53uh because have you all noticed chat GPT sucks now? act as a Grammy award
45. 14:07winning country songwriter and lear assist and write me the lyrics
46. 14:22of a song called Dirty glasses. They are a metaphor for not being able to see the love
47. 14:38that's right in front of you. You know, like dirty glasses. I like explaining to my PhD level genius
48. 14:57what what the punch line of the joke means. Uh why does it why is it not formatting this correctly? Um, uh,
49. 15:12dear Claude, you didn't put line breaks for your song
50. 15:27lyrics and you look like an amateur. We're in Nashville. Don't embarrass me.
51. 15:46Oh my god. I'm not getting the whole chat GPT sucks thing. It's still my go-to. The quit GPT movement is lost on
52. 15:53me. It's just not good at writing, Vicki. Like, it's like I'm having problems with it. Like the initial writing is okay, but
53. 16:04then I'll try to make an edit and it rewrites everything and then it like loses the plot and I can't get it back
54. 16:12and I got to start over. I just I don't know. And I guess Claude does it, too. No more dirty glasses. Oh, wait. Let's see.
55. 16:22I've been squinting at the horizon, searching for some distant light. While you've been standing on the front porch
56. 16:29every single Friday night, I've been chasing something shiny down some road I can't recall when the only thing I'm
57. 16:36finding. Never left this house at all. It's just dirty glasses smudged up with my pride. That's cool. I've been looking
58. 16:43right through heaven with these foolish eyes. The whole world's out of focus. You're too damn blind to see that the
59. 16:52love of a lifetime has been two feet in front of me. Just dirty glasses. Um, there we go. Proper lane breaks.
60. 17:04Breathing room between the couplets won't get us laughed off Broadway. My apologies to Nashville. Want me to rework anything? Um,
61. 17:15this is not bad, but feels basic. I'd like it a level deeper,
62. 17:31but still country accessible. Maybe more Americana than country. I don't know what that means, but maybe it will.
63. 17:57All right. Less radio country, more Isabelle Towns Van Vanzant territory. Specificity over formula. Earned
64. 18:06emotion. Images that do the work of the metaphor. All right, let's see what we got. There's a thumb printint on the left
65. 18:13side where I lead my lean my lean against my hand reading throwaways on Craigslist for some life I never planned
66. 18:22and scratch across the right land from night I dropped my keys fumbling at the door that you'd already left unlocked
67. 18:29for me. This is better. Dirty glasses, that's all it ever was. I've been staring through the wreckage of a war
68. 18:35that never was. You're standing in the kitchen in that ordinary light. I missed the whole cathedral for a smudge across my sight. This is
69. 18:44good. Okay, great. All right, we have a song. Dirty glasses. Silver Fox derailing me. Now I have to go make a song. It's just you have to do
70. 18:55it. So Oh, I haven't been sharing the whole time, have I? Oops. Here, look. I was sure where I was. Did
71. 19:10you Did you yell at me, producer Brandon, that I just missed it? Or did you miss yelling at me? I thought about it.
72. 19:23Okay, here I was in Claude and here's the here's the lyrics it wrote. Okay, great. Now we'll go to Suno.ai.
73. 19:32All right, let me share this tab now. All right, we're going to make it a privacy policy update. We're going to
74. 19:40steal all your data. Go [ __ ] yourself. Okay, great. I'm in explore. Where's create? Create. Okay, they changed the order of the buttons.
75. 19:51All right, so lyrics. Boom. There's our lyrics. And this is called dirty glasses. Okay. Beautiful. Fantastic.
76. 20:06Yeah. That's really good. That's That's really good. That's fantastic. I like what you're doing there with the uh I
77. 20:12like what you're doing there with the uh that that live stream you got where you talk about the the artificial
78. 20:18intelligence. It's And you're the one with the dog, right? You got a dog. A dog and a and a and a guitar played, you know. Okay.
79. 20:40Um, upbeat Americana ballad. 12 string guitar. I loves me a 12 string.
80. 20:57Let's do advanced options. We'll put this got to be a male singer. Well, it doesn't have to be. Oh, it does. It
81. 21:05talks. Well, it doesn't. No, it doesn't. It doesn't matter. Whatever. It's going to be male. Lyrics mode manual weirdness. We're
82. 21:14going to bring that down. Style influence. We're going to bring that up. Okay. Upbeat Americana ballad 12 string guitar. Roadworn
83. 21:28voice. Rich backup vocals.
84. 21:44Cello. That one's for Corey Sandler. She She loves her some cello. Put a cello in there. A cello in a country
85. 21:52song. All right, here we go, kids. 5.1 instant is the best I found, but still me. Kyle, oh, Corey here. Insuna.
86. 22:03Uh oh. Couldn't generate that. Sorry, but we're currently experiencing elevated usage. Way to go. Who is it Warner Music that bought them?
87. 22:13Seriously, what' you do? Cut the budget. Um Corey here insuno use American roots instead of Americana. Okay. upbeat American Roots ballad
88. 22:28instead of Americana. See if there's a difference in sound. Okay, so we'll do So, this one's going to be American Roots.
89. 22:35All right, so we got Dirty Glasses. We're not going to do much except what's going to happen is this. Here's my
90. 22:41prediction. I wanted this to be like a 10-minute detour and then one of these songs is going to be really good and it's going to end up
91. 22:49being a 45minute detour. And if it is, I apologize. It's all Silver Fox's fault.
92. 23:04Why is this one hung? Oh, that was the one that where it crashed. Okay. Did I share this right? Can you hear that? Yeah, you can hear that.
93. 23:24There's a thumb print on the left side where I lean against my hand reading throwway on.
94. 23:44There's a thumb print on the left side where I lean against my hand reading throwways on Craigslist for some life I
95. 23:53never planned and I scratch across the right lens from the night I dropped my keys fumbling at a door that you'd
96. 24:02already left unlocked for me. All right, here's American Roots. This is better.
97. 24:32There's a thumbrint on the left side where I lean against my hand. Let's see. Upbeat American Roots ballad.
98. 24:48I'm gonna put funk groove. Funk groove. Punk attitude.
99. 25:0212 string guitar.
100. 25:18There's a thumb print on the left side where I lean against my head read and throw away on Craigslist for some life I
101. 25:27never planned and a scratch across the right lens from the night I dropped my keys fumbling at door That one's got bad uh articulation of
102. 25:39the words on the left side where I lean against my
103. 25:53hand. Reading throwaways on Craigslist for some life I never planned. AND I SCRATCH ACROSS THE RIGHT LENS FROM THE
104. 26:02NIGHT I dropped my keys. fumbling at a door that you'd already left unlocked for me. Dirty glasses.
105. 26:14>> Bad phrasing. Let's create two more of those because there's something there. More like a tired bartender at the end
106. 26:20of the night. Okay, that's good. So, Rich back. So, let's instead of roadw worn. So, we'll go. I like that. Um, sung like a tired bartender
107. 26:34at the end of the night. That's good. That's good. Good. Good. There's a thumbrint on the left side
108. 26:48where I lean against this. I like
109. 27:13there's a thumb on the left side where I lean against my hand reading throwaways on Craigslist for some life I never planned and a scratch
110. 27:25across the right lens or from the night I dropped my keys from a door that you'd already left unlock for me.
111. 27:37>> That was not bad. Here's the bartender voice. I like this. Congrats, source camp. That's awesome.
112. 28:02There's a thumb print on the left side where I lean against my hand reading throwaways on Craigslist for some life I
113. 28:12never planned and a scratch across the right lens from the night I dropped my keys. fumbling at a door that you'd already
114. 28:23left unlocked for me. Dirty glasses. That's all it ever was. I've been staring through the wreckage of a war
115. 28:34that never was. You were standing in the kitchen in that ordinary life and I missed the whole cathedral for a smudge across.
116. 28:49That was not bad. I'll put a little thumbs up on that. We'll listen to one more. Ian James, I made over 1500 tracks on
117. 28:58Sununo. I'm probably up there. I'm probably somewhere in the neighborhood, if not if not above it. I've done a lot
118. 29:04on here. Um, also, um, Source Camp had her official three-hour training for a chamber of commerce today, pitching for
119. 29:13a large six-figure contract tomorrow. Wish me l luck. That's huge. Congrats. There's a
120. 29:31lean. >> Nah. >> Why is this thing three and a half minutes long? Four minutes long. >> And Lord, what have I done? You've been
121. 29:44standing in a cathedral and I've been the only one who couldn't see the color for the dust on everything. Now the clear's
122. 30:00thumbrint. >> All right, let's let's go change the image. Uh >> I guess I have to do it in publish maybe.
123. 30:13Edit. What am I doing here? Animate. I don't want to animate that. That's a crappy image. Let's see. Publish. Generate cover art. Okay. Um,
124. 30:28let's see. Text to video. Advance 10 seconds. Um, image.
125. 30:42Where's the text? Where do I put in the text? Oh, here we go. Um, close up image of a handsome man's eyes.
126. 30:56Uh, handsome man's glasses with smudgy
127. 31:12lenses and the reflection of a country woman sitting at a country
128. 31:28table. All right, let's see if we can get something that doesn't suck. We are on Mr. Alexo.ai,
129. 31:47which is just a music generation site. And uh we're just distracting ourselves from the real work.
130. 32:25Come on. Generate. Go back to my sunglasses. did a song called Meal Deal about taking
131. 32:42a girl on a something date to get a meal deal from. That's cute. Side hustle Mimi got here late.
132. 32:58Mimi in the making. No, Emmy. We're all in the making. I hope you all know. We're just trying to all figure this out, right? Um,
133. 33:13Cindy [ __ ] sent me an interesting text right before I came live. So, I don't know if you heard, but the head of
134. 33:18safety for Anthropic quit yesterday. Quit quit anthropic. And one of the nuances of them quitting was they're quitting to go pursu pursue
135. 33:32poetry and a search for meaning. So, last week or so. The [ __ ] is that? That's not even close.
136. 33:55See, this is this is why we can't have nice things. I'm going to studio.google.com. I'm going to go to the home. I'm going
137. 34:08to go to the playground. Where am I going? I'm going to go to the playground. Lincoln API key. Corey has your cover
138. 34:16art in a regular. Thank god. Corey. AI salon. Okay.
139. 34:43Oh, that's cool. Except it's How am I going to uh uh I got to do a vertical one. Uh uh uh uh. Save image as.
140. 34:57You want to tell me about your tabs? I You could tell me about your tabs. Um, but I'm just going to go back here. So, I'm just going to go,
141. 35:09we're going to cancel this. How do I get out of this? Like that. Going to go back to publish. Going to go
142. 35:15here. Going to go update cover. Drag and drop. It's an AVIF. Oh my god.
143. 35:32I can't upload the file because it's the wrong file format because some dweebnut in 2012 convinced his boss that we had a
144. 35:41real problem in this world. And that problem was not efficient image file formats enough. Oh my god. Oh my god. Oh my god.
145. 35:59Save. We're going to go back here. We're going to go to publish. We're going to go here. We're going to update cover
146. 36:04art. We're going to go here. We're going to click on this. We're going to go here. We're going to click on the thing.
147. 36:10We can't We can't drag. Actually, you know what? I kind of like it. I kind of like it all zoomed in and [ __ ] up. All right. Good.
148. 36:23Why didn't it update? Why didn't it update? Why didn't it update? I'm gonna lose my [ __ ] You've already
149. 36:33lost your [ __ ] Okay. Save as cover image. Can you tell Ian where to post this song in the AI salon? Where to post
150. 36:42his song in the AI salon and what it is? Yes. Your image has been updated. Okay. Dirty glasses. A song about glasses
151. 36:57that aren't clean. No, but really it's about love.
152. 37:13I like being an idiot. I really do. I really do. I really like it. Publish. Okay, you can all go see if you go
153. 37:22search for Dirty Glasses by Kyle Shannon. You can see it. Let's see. So, I'm going to share and then I'm going to show you how to share.
154. 37:34If you want to share your song, I'm going to go into the AI salon. I'm going to share my tab. Can you see that?
155. 37:43So, there's there's Corey's uh cover image. I'm gonna save this in. You could either save it in the community
156. 37:52feed or you could save it in look what I made. I think I'll save it in Look what I made. So, I'm going to share a post and say
157. 38:00um here's a swell song about you guessed it dirty glasses.
158. 38:27And then I'm going to add a photo. Please remove the current cover. There's no cover there. So, we're going to grab a new photo.
159. 38:42Beautiful post. All right, we don't need to know not notify everyone. So going to look what I made in the AI salon. You can see that.
160. 38:53And then if you go into community feed, producer Brandon just informed me there's a prompt of the week. So our our
161. 39:00theme this week in the AI salon is signal. And uh here's a prompt for you to to come in and explore. All right. Share
162. 39:10your creation. And look what I made. Hey everyone, what's up tonight? Uh, we're just getting started. I just made a
163. 39:16song. We'll we'll go listen to the song. You want to go listen to the song? All right. Here's the song. Here's the song.
164. 39:21We may not play the whole thing. It's four minutes, but you know, it's good. Corey Sandler, credit with the old yield
165. 39:29uh yield cover tabs. I got it. I got it. Here we go.
166. 39:58There's a thumb print on the left side where I lean against my head reading throwaways on Craigslist for some life I never planned.
167. 40:09and a scratch across the right lens. From the night I dropped my keys, fumbling at a door that you'd already
168. 40:18LEFT UNLOCKED FOR ME. DIRTY GLASSES. That's all it ever was. I've been staring through the wreckage of a wall
169. 40:29that never was. You were standing in the kitchen in that ordinary life and I missed the whole cathedral for a smudge across my side.
170. 40:53I've been building cases nightly against a quiet way you love. No grand jury, no indictment, just a man not showing up.
171. 41:04You put tangerines in my jacket. Left a note inside my boot. I was crossing. >> No, this has nothing to do with Sydney.
172. 41:16This just we just made a song. on the roof. Dirty glasses, that's all that ever was. I've been staring through the wreckage of a war
173. 41:28that never was. You were standing in the kitchen in that ordinary life. And I missed the whole cathedral for a smudge across my side.
174. 41:51I held them up this morning to the window by the sink and the light came through like gospel through the water
175. 42:00and the steam. Every streak of year I wasted. Every spot of door I closed. And behind it all, just you there in your ordinary clothes,
176. 42:16clean glasses. >> And it went clean. >> And Lord, what have I done? You've been standing in a cathedral and I've been
177. 42:25the only one who couldn't see the color for the dust on everything. Now the lights coming through so clear it almost
178. 42:36makes me sing. There's a thumb print on the left side. I can't bring myself to clean cuz it's mine and it reminds me
179. 42:46what it cost me not to see. Oh,
180. 43:11hey.
181. 43:26All right, that's cool. All right, groovy song done. I just uh Ian just posted a song and look what I made. Very cool. Let me jump
182. 43:36over there quick. Look what I made. Bang, bang, bang. You see how this internet thing works? Back to you by Lord Wellham.
183. 43:49Listen and make your own onsuno. Look what you tabbed. Sh. Producer Brandon. I'm a professional. around. Every street feels like a touch.
184. 44:06Signs keeping everywhere. Nice, >> but I know where I'm heading next. Got my doubts right. Got my past in the real.
185. 44:22Every light turns green eventually when I'm driving back to you. I don't need it easy. I just need a truth.
186. 44:37I break every rule I learn just to make it back to you. I jump through windows just to get home. Run through fire if that's what it
187. 44:53takes. Burn my pride on the side of the road. Nice. I dig it. I dig it. Okay, let's get back to
188. 45:08share this tab instead. Wait, I'm going to go to a different kind of sharing because I just want to be able to Wait,
189. 45:15what about prompt of the week? I already talked about prompt of the week. I talked about prompt of the week earlier.
190. 45:21You know what it was, Brandon? when you were napping. I talked about it. I talked about it earlier. Um, go to community.thesalon.ai.
191. 45:34You mentioned it but didn't read it. Oh, all right. Hang on. Producer Brandon wants me to read prompt of the week. Fine. I will do it.
192. 45:46Okay. Community feed. Go to the salon. Go to community feed. Brandon's prompt of the week is create something about a love signal
193. 45:55trying to break through interference. You mean like dirty glasses? You are you telling me I just did your prompt
194. 46:03without even knowing it? There's some signal for you. Your piece must in must include a sender, a receiver, some form
195. 46:11of distortion, delay, static, or misunderstanding. A moment where the signal either strengthens or fades. That's it.
196. 46:20Everything else is up to interpretation. Very cool. Love it, Groovy. So, go do that. What? Like, while So, here's what's going to happen
197. 46:31tonight. I've been working for the past two nights on a project that I'm I'm working on over four nights. It's a
198. 46:38marketing campaign for the AI salon and the mastermind. It's going to get boring. Um, if you've been following along, you know that
199. 46:46already. If you're new here, it's going to be boring. So, what you could do is instead of listening to me, you could go
200. 46:54take the prompt of the week and do some creative [ __ ] with it. And what I would encourage you to do is is
201. 47:01even level up your game. Don't just do a quick prompt and get it done and post it. Do some variations. Do some
202. 47:08exploration. Perfect time to do that. Just sent you Ian James just sent meal deal. I assume that was a Tik Tok gift.
203. 47:18Cool. Thank you if that's what it was. I didn't see it, but awesome. Down.
204. 47:39You did it that way. Why is it the shitty songs get stuck in
205. 47:55your head? And don't tell me you like that song. If anyone tells me that they like that song, we're going to have a situation.
206. 48:11Oh lord. It must be thirsty. Thirsty. I am thirsty. Wait. I love Backstreet Boys. Bring it Kyle. Damn it.
207. 48:33I don't I don't even know the words to it. I I did it something that way, right? I can only think of the parody of
208. 48:45Backstreet Boys. I agree. I listen, I'll listen to Dick in a Box night after night after night, but that song parody weirdo.
209. 48:59Okay, so here's what we're going to do. So, so for the past two nights, um, night one, I spent the whole time
210. 49:08working on developing five personas for, um, for our marketing campaign. So, we have to figure out who are we talking to. Um,
211. 49:20then I came into Claude or well, I did that in Claude and it did a really, really good job. It took three or four
212. 49:27iterations and some fairly major, you know, arm wrestling. And then last night I asked that how many briefs do I need
213. 49:34before I can start making stuff? And it told me there were six of them. So I'm going to have it reiterate what are those briefs. Um, please
214. 49:42reiterate the briefs and give me a summary of our chat here. So, I can use it as a chat
215. 49:59as a prompt for a new chat. Uh, and then and then last night we did a brand brief for the AI salon and that
216. 50:14took some doing. That was that was a bit frustrating. Let's see. I'm Kyle Shannon, co-founder of the AI Salon.
217. 50:23In a previous session, we completed two major documents, both attached. The persona brief. Okay, there's the personas. All five
218. 50:35live in a version. Okay. And then the AI salon brand platform. Okay, great.
219. 50:54Okay. What it wants us to create is Wait, what did that just do? Oh, it turned it into a pretty thing. Okay, fine.
220. 51:10Brand platform is done. Message architecture next up. Not started. master creative brief, campaign strategy,
221. 51:19self assessment tool brief, and then the persona execution briefs. This is a lot. So, let me ask it. Um, do you recommend
222. 51:33me starting over with your overview and uploading the two documents
223. 51:49or keep going here.
224. 52:04Oh lordy. I made an offline AI on a Raspberry Pi 3B to have Gordon Ramsay and Jeremy Clarkson persona. That's fun. Like that.
225. 52:18I support I support celebrity impersonations. That's pretty cool. Okay, keep going here. We're not deep enough into the
226. 52:30context window for degregation to be a real risk and the nuance of corrections made. Okay. Okay. Okay. So, I'm going to say, okay,
227. 52:39I'm going to upload the two documents. Um, even though you have them
228. 52:55as I have made some small but important changes. Um, please remember
229. 53:10the updates moving forward. All right, let me go add the persona brief and the brand
230. 53:24platform. Add files. Why can I not add files? Oh, come on. Let me reload this. Let me get rid of this. Let me reload this.
231. 53:44Hit the plus button. There we go. Add files. Okay. So, we're going to go to 2026 marketing. And we've got the persona brief, the
232. 53:56marketing document hierarchy. We don't need that. We need the brand platform and the persona brief. Okay,
233. 54:09so those are both there. There's my little prompt that I had forward. Please remember remember
234. 54:25by the way I'm in Claude and I'm using Opus 4.6 extended. Please remember these updates moving forward. I'd like you to explain to me
235. 54:39what was the second uh brief here. It was a messaging uh
236. 54:57anybody remember messaging something
237. 55:22messaging architecture. I want you to I I'd like you to explain what a messaging architecture is briefly
238. 55:38and your strategy for the architecture.
239. 55:54for the salon before writing it. Okay, let's learn what a a messaging architecture is. Again, all of these
240. 56:06things are things I've done before and I have um pretended that I know exactly what they are, but we now live in a
241. 56:14world where this thing is the world's greatest expert on messaging architecture. So, we can learn and grow as human beings.
242. 56:26Good. I caught your edit in the not a tech community section. You tightened my version. We don't ask what can AI do. We
243. 56:34ask, "What can I do?" Amplified by AI. That's better. First person sharper. It puts the human as the subject of the
244. 56:40sentence. Noted and carrying that forward. Oh, what is it? Don't ask what can AI do,
245. 56:55but rather what can I do with AI? Amplified by AI whatever. Okay. What it is in plain terms, the brand platform says who we are. The persona
246. 57:06brief says who we're talking to. The message architecture is the bridge. It maps what we say to whom, what moment in
247. 57:15their journey, that's really important, and through which channel. Okay? It's a structured reference document so that
248. 57:23anyone writing copy for the salon, you, Liz, a contractor, me. By the way, Claude has Claude has assigned himself, I suppose,
249. 57:34um, as an employee of the AI salon. Can you look up Oh, can look up I'm writing an Instagram ad targeting
250. 57:46creative professionals who's never heard of us before and find the right message without reinventing from scratch. Okay,
251. 57:52good. What it's not, it's not finished copy. It's not ads. It's the strategic scaffolding that finished copy gets
252. 57:58built on. Here's my strategy for the salon's architecture specifically. Three organizing dimensions, not one. Most
253. 58:06messaging architectures organized by audience only. That's not a enough because a self-aware seeker, one of our
254. 58:13personas, this is a really cool concept. So what Claude recognized is that of our five personas, the fifth one is called a
255. 58:23self-aware seeker. So it's someone who's aware of what's coming with AI and they don't know what to do. They're
256. 58:31seeking. They're trying to figure it out. So a lot of the people in the AI salon are self-aware seekers. And what
257. 58:38this thing figured out is that a self-aware seeker will bring in the other four kinds of people, personas.
258. 58:47Um, so if we get if we get number five right, they'll bring those people will bring in the other people, which I thought was cool. Okay.
259. 58:58Persona, the five from the brief. Funnel stage. Awareness, consideration, conversion, retacy. Awareness, consideration, conversion.
260. 59:09Okay, I hate this funnel [ __ ] Um, this is
261. 59:23classic salesfunnel [ __ ] Um, it's not authentic
262. 59:39to the salon. But maybe I'm just being a rigid
263. 59:53[ __ ] Please educate me why this still works or dig deeper.
264. 1:00:11Let's see what it says. Thinking about weighing authenticity against conventional wisdom. By the way, ah, for those of you that
265. 1:00:27know, um, HT Snow Day from from AI Salon Office Hours on Friday, um, he was in Denver this week and he actually reached
266. 1:00:34out to me. So, he and I had breakfast. I think one of the reasons I'm tired is I got up an hour and a half earlier than I
267. 1:00:39normally do and I went and had breakfast with HD, but it was really good breakfast. He's such an awesome dude.
268. 1:00:45I'm focused on trying to reach the cures for kidney disease and cancers within the AIM building. Awesome. I'm in the
269. 1:00:51UK. Welcome, James. Jesus, it's late there. What is Oh, it's it's morning there, right? Is it like five or six in the morning? Bacon?
270. 1:01:01Oh, did I have bacon this morning? I had uh habanero pork belly eggs benedict. It was really good. And then we split an order of blueberry
271. 1:01:12pancakes. We ate at Snooze. Um Snooze is a a restaurant chain in Denver that's really really good. Okay. You're not
272. 1:01:19being a rigid [ __ ] You're being a founder who can smell when a framework is imposing someone else's logic on your
273. 1:01:24thing. Let me take this seriously. Yeah, please. Claude 4:00 a.m. in the UK. Wow. Cool. That's a no-go breakfast without the bacon.
274. 1:01:35They have really good bacon at snooze, too. Okay. What the classic funnel gets right. People do move through stages of
275. 1:01:42relationship with you. Someone who's never heard of the salon needs different words than someone who showed up at off
276. 1:01:48office office hours. That's just true. If you write one message for everyone, you'll either talk over K. What the
277. 1:01:54classic funnel gets wrong, uh, it treats people as leads being processed through a pipeline. Awareness means we know they
278. 1:02:02exist. Consideration means they're evalu evaluating us against competition, etc. Okay, but here's the thing you should
279. 1:02:09actually be mad about. You already have a journey. The cycle of AI readiness, play first, create excellence,
280. 1:02:15generously lead. It isn't just an operating framework. It's a description of how someone's relationship with the salon evolves. Maybe
281. 1:02:23I was so busy being a good marketing strategist, I overlaid this. The [ __ ] sick offensey is exhausting. Let me map
282. 1:02:31it from a person's perspective. Stage one, someone sees me. They're encountering something. A post, an
283. 1:02:36assessment, a friend's referral. Uh, I showed up. Wait, so what is this? Someone sees me. Okay, I'm not alone in
284. 1:02:46this. Yes, I showed up. Play first. I belong here. Create excellence. I'm bringing others generously. Lead. All right.
285. 1:03:00Um, one outcome is they bring others. The other is they join the mastermind.
286. 1:03:16Um, both can and should be in the mix. I think you may be overthinking it and being a little too
287. 1:03:33precious. Um, let's strike a happy medium. Okay.
288. 1:03:48Oh my god, that sounds delish. It is amazing. It's like big piece of pork belly, a poached egg on top with the
289. 1:03:55Holland sauce, and then like a little raspberry jam sort of thing, and then the the Holland sauce is like spicy habanero or
290. 1:04:05no, there's there's like habanero jam on the uh on the English muffin. It's really [ __ ] good. Um fair. I got high on my own reframe. The
291. 1:04:18stages are right. The mastermind conversion is a real outcome and belongs in stage four alongside deepening the practice. Yeah, that's
292. 1:04:27right. Neither needs to be precious about it. Let me build it. Recalibrating the messaging framework to balance dual. Oh,
293. 1:04:36now it's building us a messaging framework. All right. Well, let's just see how it does. All it's missing is
294. 1:04:41sourdough. It's funny. Um HT had an omelette and he had sourdough toast with it and then blueberry pancakes. Uh uh um
295. 1:04:52Ian Kyle is live here Tuesday through Saturday actually. Oh, Tuesday through Saturday, his time. Yeah. 3 to five 3 to
296. 1:05:015 a.m. in your time zone. Working on a rare rare genetic conditions also. Hey Ian, if you're going to cure diseases,
297. 1:05:08could you do um long haul Lyme disease? That would be great. Chronic Lyme disease, all the co- infections.
298. 1:05:15If you if you cure that, I'll give you free access to the to AI learning lab live, five nights a week. I mean, five mornings a week for you.
299. 1:05:26Yes, send me the details. Um, okay, I will actually just join the uh join the working on Fabri. Okay, cool.
300. 1:05:36Um, that's exciting. Um, DM me on the AI salon. So, if you go to community.thesalon.ai AI. Um, and DM me. I'm Kyle Shannon in there.
301. 1:05:52Nothing too clever. See, I was on the internet before social media came. So, I was at Kyle Shannon everywhere. And then
302. 1:06:00social media came and all the young cool kids were like, "We need handles, man. We don't want to be doxed." And so
303. 1:06:08everyone has like, you know, Pink Boo Bear 27 and they're like, "Oh, I'm Pink Blue Bear. What What's your handle?" I'm
304. 1:06:18like, "Kyle Shannon." They're like, "Why are you doxing yourself, you loser? What are you, a boomer?"
305. 1:06:28I'm like, "Could I just have my coffee, please? By the way, if you're new here, uh, one of my pastimes is making myself crack
306. 1:06:43up. So, I I'm fairly certain no one else finds it funny. But sometimes people are nice and occasionally say, "No, no, we
307. 1:06:52found that slightly humorous, too." But there's there's no obligation to laugh. There's really not. Oh, good lord.
308. 1:07:09Claude, what are you doing? Oh, let's go look. I think we can go look, can't we? All right. The stages scene not alone.
309. 1:07:17Okay, it's building us a document. Persona 5. All right, beautiful. It's writing up a storm. Anybody
310. 1:07:33else still when you like look at this [ __ ] and look what it's doing, does anybody else still kind of marvel that
311. 1:07:40we live in a world where you just tell a thing you want a thing and then it generates a word dock for you.
312. 1:07:51We can move health forward decades and months with AI. I know. I'm I'm really excited about it. Um, I saw that there's
313. 1:07:58some breakthrough about um something you can do in human knees to have them regrow cartilage. It's going to totally
314. 1:08:05[ __ ] up the knee and hip replacement industry, $65 billion industry. My wife's about to get a knee replacement or two of them. And she's
315. 1:08:16like, I'd really rather not do that. So, if anyone knows if you can squirt [ __ ] in the knees yet to just fix that [ __ ]
316. 1:08:23let me know. I assume we're years away from all that stuff, but all right, here we are. This is our messaging architecture. Okay,
317. 1:08:36message architecture. Seen, not alone, showed up, belong, lead, mapped to the cycle of AI readiness. Frame the per from a person's
318. 1:08:46experience, not ours. Universal messages for each stage that work across all personas. Then five persona specific
319. 1:08:55tables with the message, the emotional state, the proof point, the call to action, and the channels at every stage. This is insane.
320. 1:09:08Belong belong includes the mastermind conversion. Ah, cool. Lead includes referral and member created courses.
321. 1:09:17Both outcomes, not preciousness. I like that. Proof points library. Every testimonial and story we have mapped to
322. 1:09:26which stage and persona it serves best. This is a living section that should grow as new members stories come in.
323. 1:09:34Brandon, that's really cool. The proof points library in this document. We should populate the [ __ ] out of that.
324. 1:09:43Um channel map where each person person actually lives so the message goes where they can be found. How to use the
325. 1:09:50section. Okay, this is good. All right, let's go look at this thing in Google Drive. How are we doing timewise? We're okay.
326. 1:10:07I'd like to get another brief or two done if possible. 150. Let's go 200. Bang. what we say to whom and at what moment in their journey.
327. 1:10:23Brand platform says who we are. The persona brief says who we're talking to. This document is the bridge. It's a
328. 1:10:29reference document. Okay. The journey stage stages. People don't move through a sales funnel. They move through a
329. 1:10:36relationship. These five stages describe that relationship from the person's perspective. What they're experiencing,
330. 1:10:44not what we're trying to get them to do. The stages map naturally to the cycle of AI readiness scene. Someone finally
331. 1:10:53named what I'm feeling. I I love that as a as a like an awareness campaign. If someone's out there feeling lost and
332. 1:11:03like they see one of our images or our social graphics or whatever they are and they're like, "Oh my god, that's me."
333. 1:11:10Precycle encountering the great repurpose of the salon for the first time. Not alone. There are other people
334. 1:11:16going through this again. Like, why be in community? Because this is going to [ __ ] suck for all of us. Let's be in this together.
335. 1:11:26Showed up. I came. It was good. I'll come back. That's on us to make sure that the salon experience is good. And that's what
336. 1:11:33we've been working on for the past six months. Balon. This is my community. I want to go deeper and lead. I'm bringing others.
337. 1:11:41I'm teaching what I know. This is a really cool this I like this. I like this this aspirational evolution.
338. 1:11:52The self assess assessment is the hinge. Before the assessment, we're broadcasting negotiation and empathy.
339. 1:11:58After it, we're routing people to specific offerings based on what they told us about themselves. The messaging
340. 1:12:05shifts from we see you to here's your next step. Universal messaging across all personas. The primary message, the work that
341. 1:12:13defined you is changing. This is not a skills problem. It's a human one and it has a name. Take the great repurpose
342. 1:12:20self assessment. There's a community of people navigating this exact transition with curiosity instead of fear. Explore
343. 1:12:28the salon. Read testimonials. Check the events calendar. Listen to the podcast. Show up Friday. Bring your curios. Bring
344. 1:12:37your curiosity. That's the whole ask. Attend office hours. Join the free community. Come to the learning lab.
345. 1:12:43When you're ready to build a daily practice and go deeper, the mastermind is where that happens. Join the
346. 1:12:48mastermind. Enroll in the practice lab. Um, share what you know. Bring who you know. The future of AI is still up for
347. 1:12:56grabs. Refer a friend. Learn out loud. Lead a learn out loud. Share assessment results. Create a course. I like this.
348. 1:13:05Persona one, the creative professional. They're feeling humiliated, angry, grieving. So, this is this is a really important thing
349. 1:13:22that I wish I had. I wish it didn't have to be like this, but I think there's going to be a lot of people just in mourning, grieving, like
350. 1:13:36literally grieving. grieving their careers. Tik Tok pin. I built an AI called Fresh and Clear for dementia, but unfortunately
351. 1:13:47Claude changed the voice. Oh yeah, that sucks. Using AI, I managed to build a NASA style most cause analytical trading
352. 1:13:57platform in 40 minutes hosted. Yeah, it's wild times we're living in. It really is. But people are going to be
353. 1:14:04going through it. The message, you didn't become a designer, writer, photographer to be replaced by a prompt.
354. 1:14:11The tools that threaten your craft can become the most powerful creative instruments you've ever touched. But not
355. 1:14:17alone, and not without someone acknowledging what this actually feels like. The proof point, the Great
356. 1:14:23Repurpose article, the section on task erosion and identity. If anyone can make what I make, what am I? Um, take the
357. 1:14:32great repurpose self assessment. So this great repurpose self assessment that's the thing that will vibe code tomorrow
358. 1:14:41cuz we could do we could do images like social images which would be more fun but I think doing a really good self
359. 1:14:49assessment tool would be would be valuable channels Instagram creative slack groups things like that okay
360. 1:14:58not alone they're feeling isolated oh this is this goes on and on and on for each of personas. Okay, let's just assume it got all this right
361. 1:15:10because we don't have time to go through all of this. But I understand what it's doing now. I like it.
362. 1:15:16Let's move this so that we have this in our official flow, our document repository. Cindy [ __ ] would be proud of me. I'm not
363. 1:15:32saving it to my desktop like I always do. Always did. I'm a professional now.
364. 1:15:47All right, there we go. Move. Yes, we're going to move it. We're going to change the permissions. All right, we're going back to Claude.
365. 1:15:58Okay, I'm happy with this. What is the next document,
366. 1:16:23the master creative brief? Okay, so we're gonna do something fun here. I'm gonna jump over to GenSpark.
367. 1:16:34Genspark has some really cool tools in it. And so what I'm going to do is I'm going to say
368. 1:16:49I'd like I wonder if I have any credits. Uh refresh now. A new version of this website is available. Okay.
369. 1:16:59Why didn't you give me that the first time? Me close that. Let me see my account. Credits 100. Okay. We've got some credits. Okay. Um,
370. 1:17:15I'd like you to go to the salon.ai and community.thesalon.ai.
371. 1:17:31And I'd like you to go to those things and um
372. 1:17:47analyze the imagery you find and write me up
373. 1:18:04a visual um creative brief I can give to someone
374. 1:18:19um writing a master creative brief. I want this written
375. 1:18:34um in a concise but accurate way um for the the creative
376. 1:18:48lead to be able to easily incorporate. Okay, so GenSpark's pretty cool. You'll see here it's going to start using tools.
377. 1:19:02Let me make this bigger so you can see it. Using tool capture screen. Using tool capture screen. I'll analyze the imagery from both.
378. 1:19:18The community site is behind a verification wall. Let me analyze the main site imagery in detail. Understanding images.
379. 1:19:28using tool read the salon.ai. I got to call it a night, friends. All right. Later. I'm wiped out. It's been a
380. 1:19:39heavy week. Later, no Emmy. Thank you.
381. 1:19:53All right. This is good. Think TED talk meets jazz club. Salon visual creative brief color system. Dark navy blue, light periwinkle blue,
382. 1:20:08vibrant coral or orange, mint green, warm cream, dark backgrounds with accent punches. Hierarchy bold sans serif
383. 1:20:18where AI amplifies your genius events your genius neon signage treatment for brand pillars. Retrofuturistic warm circular flow
384. 1:20:31brand mood. All right, this is good. It's good enough as visual creative brief. Okay. All right. Back to this.
385. 1:20:54Okay. The master creative brief typically defines the visual aesthetic territory, what the marketing world
386. 1:21:01looks like. You should have already have a visual brand. Should this brief reference and reinforce the existing
387. 1:21:09visual brand push a visual direction? Skip the visual entirely. Um, I've um captured a visual brief for you
388. 1:21:23here. Oops. There we go.
389. 1:21:38Got it. That's a strong system. Creating a master brief document. Tik Tok pin. I had Claude go through another
390. 1:21:46LLM take on its work and got offended today. Yeah, the Claude is definitely got some some attitude these days. It's wild.
391. 1:21:59Dr. Jay, this is what we worked on. What LLM did you use? Remember the night that I had the the uh the soap opera where the LLMs got jeal
392. 1:22:09or the the the voice people got jealous of each other? It was like a whole soap opera. That was a funny night.
393. 1:22:25Creating the master creative brief document. All right. Whatever.
394. 1:22:58Totally. That's when Siri would always pop up for you. Exactly. Yeah. Siri came on and then she said something and
395. 1:23:05offended the other one and then they were arguing with each other. Then they were yelling at me. We've we've I mean
396. 1:23:13the cool thing about the Learning Lab lives is they're all recorded. We can go find all those moments. And thanks to
397. 1:23:19Lord Digital gods, we've got them all like, you know, searchable and chapterized and it's [ __ ] bonkers.
398. 1:23:28Years of well architected or well uh library video content. It's pretty cool. It is pretty cool. I tell you, it's
399. 1:23:43fantastic. Bob, tell him what he's won. He again really emphasized this. Hasn't won anything. It's not a game show. Yeah. Anyway, Bob.
400. 1:24:03All right. What's it doing here? Oh, it's writing another document. All right. Fine, fine, fine, fine. How do I search past
401. 1:24:11live videos? Is that available? It is. Gravity jump. If you go to YouTube slasharninglab-ai, that's our YouTube channel. And do me a
402. 1:24:24favor, Gravity Jump. Go subscribe there as well. But if you go there, if you search in the videos tab,
403. 1:24:33it's just um it's like it's like the uh all the Tik Tok videos I made early on. If you go to the live tab, those videos start April of 2023.
404. 1:24:50So, I've been doing these lives starting April of 2023. I did these seven nights a week for a full year. Can someone please give me the Hey,
405. 1:25:00Brandon, can you type on TikTok the uh the URL for the for the YouTube channel? I've been there the whole time. Oh,
406. 1:25:13that's cool. Yeah, but you can go in and you can search all the uh In fact, if you go to GenSpark, like I just did and
407. 1:25:21you point Gen Spark at the YouTube channel, um it'll go find videos for you and pull clips out and do all sorts of cool [ __ ]
408. 1:25:33Okay. Already incorporated. That's the same visual brief you sent earlier, but it's fully baked into the creative brief
409. 1:25:39I was building. Let me finish generating it. The usual The user sent the creative brief again. No, I didn't. You screwed up, dork face.
410. 1:25:58Are you and Liz and I going to work on this? No, you're not working on anything. You're just doing all the work.
411. 1:26:08The creative challenge stated plainly, reach five distinct groups in different emotional states. Master creative brief.
412. 1:26:19The single most important thing you don't you don't have to figure this out alone.
413. 1:26:33Everything else serves that. The big idea, the great repurpose self assessment is the universal call to
414. 1:26:41action. Not a quiz, not a lead magnet gimmick. The salon's framework made personal. It includes the share
415. 1:26:50mechanic. I'm in stage three of the great repurpose as identity language. I don't know if I like that. We're going to
416. 1:26:59I'm going to push back on that. I think tone of voice specific and actionable. The 2 a.m. text. I'm going to push back
417. 1:27:10on it now. I don't like it. Uh, okay. Listen. While the great repurpose has five stages,
418. 1:27:25I don't feel that they are linear other than if someone is in survival mode or if they have lost
419. 1:27:43meaning. then they likely won't um engage
420. 1:28:02at work or in general. Um but assuming some one engages
421. 1:28:16then rather than them being at a specific stage
422. 1:28:31I think it would be stronger. if they got some sort of rank
423. 1:28:47for each of the stages. Eg. Someone might be strong on purpose but weak
424. 1:29:02on AI readiness or you know tool uh proficiency
425. 1:29:18while someone else might be great at AI. I but they are totally lost.
426. 1:29:32Okay, Claude. Yeah, keep coming back, Ian. There's
427. 1:29:46lots to do. Do it in in community. I need to try to get five minutes sleep before I turn to dust. That's a
428. 1:29:56fundamentally better model. Thanks, Claude. I love that you love me so much. Keep using Claude. Oh, really? You [ __ ] [ __ ]
429. 1:30:18Well, I guess that's that [ __ ] At 1:00 a.m. I can come back and do this. I'm not going to. Um, all right.
430. 1:30:34I could go use other tools, but I don't want to at this point. Okay, let's see. Couple of things that are important this Saturday.
431. 1:30:48There's an LOL, a learn out loud in the AI salon. So, if you go to community.thesalon.ai and go to our events, look for the event
432. 1:30:58on Saturday called the LOL. Um it's on um if you want to vibe code something and you want to turn that thing real,
433. 1:31:09there's some [ __ ] to think about that if you're not a developer, you're probably not thinking about. So that LOL in
434. 1:31:16particular, if you're starting to vibe code things and you're thinking like, hey, what if I launch this as a commercial offering? Um,
435. 1:31:25you damn well better know what it requires to have that thing be commercial. That's what this LOL's about. So, um, thanks Vicki for putting
436. 1:31:36those together as always. By the way, Vicki, I've got HT Snow Day said he'd be willing to do an LOL for us. I asked him
437. 1:31:45if he'd be willing to do it on OpenClaw on how to set up OpenClaw. So, I don't know if we can do something sooner than
438. 1:31:51later. Maybe we can do a special edition one or something like that. So, so let's talk about that. Um,
439. 1:32:00let's see. Tomorrow is Friday. So, come to office hours, especially if you're new here. So, on LinkedIn, this is also
440. 1:32:09linked in the AI salon. It's in the community calendar. You'll see AI salon office hours. Um, I host them on
441. 1:32:17LinkedIn. It's just a Google Meet. It's been the same Google Meet for almost three years now. It's a remarkable group
442. 1:32:24of people. It's a group of people that are trying to figure out how to navigate this [ __ ] insanity we're in the middle of.
443. 1:32:34It used to be a group of people that were just like, "We love AI." And then it was a group of people that like we're
444. 1:32:39overwhelmed with AI. Then it was a bunch of people that were like, "What do I do with AI?" Then it was a bunch of people
445. 1:32:46that were like, "I'm kind of sad." And and now it's a group of people like, "Oh man, what's coming what's amazing about the the group that
446. 1:32:56comes to office hours is that they're from the future, meaning they're engaged enough and have been talking enough in community that we
447. 1:33:09can see what's coming. and we're interacting with other human beings in our life that are like heading
448. 1:33:16toward this brick wall that we all can see and we're like uh you might want to jump over to this other timeline cuz
449. 1:33:23there's I know you think that world exists but there's a wall there that you're going to hit if you don't hop over here.
450. 1:33:34Um and so the conversation has shifted into you know what what is our role here? So it's a really fascinating
451. 1:33:40group. It's a It's a really good group. So, come to that. Um, let's see. On Monday, let's see. Mastermind in in the mastermind in the
452. 1:33:54salon. We've got AI for all minds. We've got business meetups on Monday. Um, and I think that's it. Those are the
453. 1:34:03biggies. So, go check out the events calendar in the AI salon. You should come to events. You should go to events.
454. 1:34:09Uh, oh, Cindy [ __ ] Monday. Um, Cindy [ __ ] if you're in the mastermind, Cindy [ __ ] has been doing a four-week
455. 1:34:17prototyping sprint about how to turn your daily practice into a system, a system that lets you get better and
456. 1:34:26better and better at this daily practice stuff. It's really good. Um, we're we're uh on the third week of four. If you're
457. 1:34:33in the mastermind and haven't joined, join. you can because you can go and watch previous recordings and get all
458. 1:34:39the course m it's not course materials but like the PowerPoint decks that she made um and you can catch up. It's a
459. 1:34:46really that's also a really good group. So there's lots going on. Lots lots lots. All right, Groovy. Beautiful. Um Claude said we
460. 1:34:57can't have nice things. So so much for our creative brief. We'll we'll I think what we'll do tomorrow
461. 1:35:06because I think right after the creative brief was the brief for the for the assessment tool. So I think what we'll
462. 1:35:12do tomorrow is we'll just quickly finish up the creative brief. Then what I'll do is I'll start a brand new
463. 1:35:22I'll start a brand new chat with all these foundational documents in it. these briefs, including the app brief. Hm.
464. 1:35:35Wonder if I just do that straight in Lovable or if I do it here and have this write up a spec for Lovable.
465. 1:35:43We could also have Claude make the app and Lovable make the app and see which one's better. That's good, too. Okay.
466. 1:35:51All right. I've talked to myself now. Good night. Hope you had a good night. Bye.